The Big Idea: Recent Episodes
BOCA Program
As students, we have a lot of questions and curiosity as to what the advertising industry is really like outside of the classroom. Sometimes we don't know who to ask or where to start and that's where The Big Idea comes in. Every episode we bring over an industry professional, from Creative Directors to Strategists, to share their experiences and pass on knowledge they wish they have had when they were students just like us.
You asked, we answered🔥We have combined ALL of our extra advertising questions like gaming, VR experiences, working globally and career advice all into one. Who better than Jesse Hornstein and Eric Neal from George and Saul, New York🗽 to guide us through a very special episode.
10 letters; one word. One of the scariest things all students have to face: INTERNSHIPS 💼😳 They can be very daunting when you don’t know where to begin, what to do, but overall what the hell are you really supposed to do as an intern. Who better than Hailey Appel, Copywriter at dentsu mcgarrybowen to guide us through surviving and excelling our internship experience.
Who needs a “real job'' when you can make money playing all day long? 🎮🕺🏼Video Games & VR have been the BIGGEST shift in the Ad Industry and who better than Quentin Moreau- Defarges, Head of Creative Strategy for North America at Gameloft to guide us through the future of gaming in ads.
The Ad Industry is definitely not perfect... There are massive screw ups, un-tasteful ads, scandals and rules that we can sometimes push and other times have to abide by. Who better than Isabella Iannetta, Senior Strategist, to guide us through how far we can push our creativity in a now-era of huge accountability.
Ever wondered how companies give us random ads that we have told only our friends? Or how do they predict what we want? 👀 All that and more gets cracked down by Taycia Chaplin. Strategy Director who gives us the in and outs of data collection, how to succeed in the process, and smart use of our social media presence.
Want to see a better fight than the UFC itself? Ooof, McDonald’s versus BK on Twitter 🥊💥Humour, jokes and some over-the-line sarcasm makes good entertainment, especially for brands to spark a conversation outside their corporate voice. Who better than Logan Broger, ACD at Giants & Gentleman to guide us on how to kill the social media game (respectfully) with laughter.
Any good “once upon a time” can hook you up in seconds. Telling a good story is the key of creating actual engaging content and that goes for TV shows all the way to a TikTok reel. For that, Audrey Liskauskas, Directors Rep helps us navigate the true power of storytelling and how creatives can use it to their advantage to sell more than a product but a connection between a brand and their people.
We are here, we are queer, we are black, asian, latinx and white!... Bad lyrics aside, Diversity is one of those topics that never ceases to tickle a few no matter the industry. That’s why our guests Tosin Adeniyi and Victoria Vecchio help us go in depth around those tough conversations around representation and diversity in advertising and what can we do to keep the talk going.
We know what you are thinking: just pay your favourite influencer to market all your products and BOOM you’ll go viral. NO. What you should really be thinking about is... Strategy. In this episode, our guest Melissa “Moxie” Garret goes in depth on how strategy can be a game changer in everything you do in social media, how/when to use influencers and how to truly choose the right ones.