The Commerce Show: Recent Episodes
Philippe Pâquet-De Varennes
The Commerce Show takes a behind-the-scenes look at the e-commerce expert's journey and highlights their success and failure. How did they maximize their return on investment? What was their biggest disappointment? What made them economically successful, or conversely, what made them insecure financially? The Commerce Show will allow you to learn more about leads and tools to implement in order to be as successful as the guests - e-commerce creators, brand ambassadors, market experts and even media buyers. The Commerce Show is an audio-video podcast that will transform the marketing novice into a savvy strategist.
In this episode, I'm receiving Tomer David from Sourcing Monster. He's an eCommerce entrepreneur & Amazon expert. We had a really nice conversation over what motivated him to quit his day job to jump into the Amazon FBA lifestyle.
He shares his journey to 10K$/m, then 50k$/m and he's on the way to reach 120K$ of profit per month by the end of the year. In the episode, we talk also about Walmart, Etsy and Shopify. You don't want to miss it!
To discover Sourcing Monster (YT channel): https://www.youtube.com/channel/UC7RblrxgdQtxmifi4XwizxA
To reach Tomer David: https://www.linkedin.com/in/tomerdavid
Also available on:
- Spotify: https://spoti.fi/2Oh1VDp
- Youtube: https://www.youtube.com/channel/UCqgkuOnnyRG-vPZ2PM_76jA
- Our website: https://thecommerceshow.com
In this episode, I receive my friend Matt Lessard, Founder of Buster Fetcher to talk about how to optimize your shipping costs and make sure you are not leaving money on the table.
Matt is an online entrepreneur and has been in the eCommerce industry for quite a while now. He's also the owner of HomeoAnimal.com a Shopify eCommerce that sells natural products for pets' health. After few years of being an eCommerce entrepreneur, Matt realized that there were a lot of opportunities to improve shipping fees and costs for merchants in Canada and this is why he started Buster Fetcher. In this podcast, we talk about several subjects but it's mainly oriented on how you can save on shipping with and without his solution. I'm pretty sure you'll enjoy it!
To discover Buster Fetcher: https://www.busterfetcher.com/en-ca/
To discover Homeo Animal: https://www.homeoanimal.com/
To reach Matt Lessard: https://www.linkedin.com/in/mattlessard/
Available on:
- Spotify: https://spoti.fi/2Oh1VDp
- Youtube: https://bit.ly/TCS_YT
- Our website: https://thecommerceshow.com
In this episode, I receive Chris Parsons, Director of eCommerce at Home Hardware. He has been one of the first team members of the Walmart Canada eCommerce team back in 2004 and has been evolving since then in the industry. After almost 8 years, he left to become Director of Marketing at NewEgg and Director of eCommerce at Ren’s Pets. We can now say that he’s an eCommerce veteran.
We cover various subjects such as:
- How they managed the volume increase and price variation during the pandemic.
- His biggest challenge at HH.
- Kibo Commerce, eCommerce solution that Home Hardware uses.
- Implementation of Buy now, Pay Later.
- Traffic acquisition strategy.
- and much more…
You’ll enjoy that podcast!
To discover Home Hardware: https://www.homehardware.ca/
To discover Chris Parsons podcast - Delivering eCommerce: https://www.youtube.com/c/ChrisParsonsDeliveringeCommerce
To reach Chris Parsons: https://www.linkedin.com/in/chrisaparsons
Available on:
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Spotify: https://spoti.fi/2Oh1VDp
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Youtube: https://bit.ly/TCS_YT
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Our website: https://thecommerceshow.com
In this episode, I receive Jake Karls co-founder of Mid-Day Squares. Jake is one of the most impressive entrepreneurs I've met so far. His story is amazing and he explained to me in the podcast how he became "himself" over the Mid-Day Square journey.
After raising over $10M USD with debt and VC funds, Mid-Day Square is aiming for nothing less than the stars. We understand during the podcast that they are expecting to become the next Hershey with their functional bars.
During the episode, we are talking about how important brand building, storytelling and the image of the company are important. We also cover lots of amazing points such as their impressive influencers collaborations.
This is by far one of my favourite episodes so far and I'm really proud to launch it today! Cheers
To discover Mid-Day Squares: https://www.middaysquares.com/
To discover Jake's podcast: https://www.middaysquares.com/pages/m...
To reach Jake Karls: https://www.linkedin.com/in/jake-karl...
Available on:
- Spotify: https://spoti.fi/2Oh1VDp
- Youtube: https://bit.ly/TCS_YT
- Our website: https://thecommerceshow.com
In this episode, I receive Ronnie Teja an eCommerce expert and founder of Branzio Watches. He's a very nice and funny guy and I really enjoyed this episode. His venture employs over 30 people across the globe, all remote, and focuses on the customer experience.
Ronnie is an amazing guy that we had the chance to receive on the show. We focus on all subjects around conversion rate optimization:
- Cross-selling & Upselling;
- Bundling;
- Thank you pages & order bump;
- CTA, Headlining;
- Youtube Ads;
- Klaviyo email marketing;
- KPI tracking;
- Amazon Marketplace;
To discover Branzio Watches: https://branzio.com/
To reach Ronnie Teja: https://www.linkedin.com/in/ronniesteja/
Available on:
- Spotify: https://spoti.fi/2Oh1VDp
- Youtube: https://bit.ly/TCS_YT
- Our website: https://thecommerceshow.com
In this episode, we are talking about AI technologies for eCommerce. Guillaume Chevalier has been working in artificial intelligence for over 7 years now and has been involved in over 57 machine learning projects.
We cover several applications of AI in the eCommerce industry such as Personalized shopping experience, Sales/Inventory forecasting, Automated customer service/chatbots, Visual search and powerful synonyms search, Price optimization, Understanding customers better (persona) and Recommendation algorithms.
After the first 30 minutes to talk about eCommerce, we also talk a bit deeper about AI from a developer point of view. Guillaume explains why he decided to develop Neuraxle an AI framework for machine learning projects over the years. Guillaume is also giving tips about « How to start and plan an AI transformation for a non-tech business. »
This podcast is amazing and you’ll discover Guillaume's passion for eCommerce, ML (machine learning) and NPL (natural language processing).
To discover Neuraxio: https://www.neuraxio.com/
To reach Guillaume Chevalier: https://www.linkedin.com/in/chevalierg/
Available on:
- Spotify: https://spoti.fi/2Oh1VDp
- Youtube: https://bit.ly/TCS_YT
- Our website: https://thecommerceshow.com
In this episode, we cover most of the things you need to know before choosing which buy now pay later solution for your eCommerce. Patrick is the general manager of Sezzle in Canada.
We talk about how their solution is changing consumer habits. You will be also able to discover and know what to expect from a BNPL solution. Sezzle has a strong mission great core values and a wonderful crew in Canada. You will discover those in this episode.
Enjoy the show and feel free to ask Patrick questions in the comments! :)
To discover Sezzle: https://www.sezzle.com
Available on:
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Spotify: https://spoti.fi/2Oh1VDp
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Youtube: https://bit.ly/TCS_YT
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Our website: https://thecommerceshow.com
In this special episode, we are covering most of the new releases by Shopify at Unite 2021. With François-Jérôme Gosselin, CEO and Cofounder of Novatize, a specialized eCommerce agency and Shopify Partner, we go in-depth about all the new stuff for developers and eCommerce store owners.
Novatize is an eCommerce agency founded in Quebec City, with its HQ still there, serving clients mainly across the province of Quebec. With 50+ eCommerce experts, it provides niche services such as eCommerce platform integration and optimization (Shopify, Magento), user experience optimization, marketplace integration (Amazon, Walmart, Ebay), marketing automation, system integration (ERP, CRM) and more.
In this 10th episode, I receive on The Commerce Show, Aubrey Terrazas co-founder of Palate Club. Aubrey is from California but now she lives in France.
Palate Club a revolutionary subscription eCommerce experience for wine lovers. Similar to a real-life wine club experience, Palate Club offers you a "blindfolded" taste box at the beginning of your experience to discover your preferences and adjust your monthly wine box.
We talk about how she entered the eCommerce industry. Also, we talk about how and why they've decided to develop their own AI technology to match the user preferences. We also talk about how the restrictions on the alcohol industry affect the way they market their business.
Enjoy the show!
To discover Palate Club: https://www.palateclub.com/
To reach Aubrey Terrazas: https://www.linkedin.com/in/aubrey-terrazas/
Available on:
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Spotify: https://spoti.fi/2Oh1VDp
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Youtube: https://bit.ly/TCS_YT
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Our website: https://thecommerceshow.com
In this episode, I receive Audrey Gauthier VP Marketing & eCommerce of Little Burgundy, a large shoes & accessories retail chain in Canada. Audrey has a very interesting background in retail & eCommerce. She's been in the business for a long time.
We talk about how they adapted to the store closure because of the COVID and how they managed the increase in the web volume. We cover also the software they've implemented to enhance their eCommerce experience for customers.
Enjoy the show!
To discover Little Burgundy: https://www.littleburgundyshoes.com/
To reach Audrey Gauthier: https://www.linkedin.com/in/audrey-gauthier-38758129/
Available on:
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Spotify: https://spoti.fi/2Oh1VDp
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Youtube: https://bit.ly/TCS_YT
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Our website: https://thecommerceshow.com
In this episode, I receive Francois Leclerc Program Manager from peel 3d (by Creaform) a leader in affordable 3d scanners. I saw the complete journey of Peel 3d and let me tell you that it's impressive. François's strategic vision and leadership during the build phase of the company have been the pillar of the success Peel 3d knows in 2021.
We talk about how he build a startup inside a corporation using "The Lean Startup" business concepts and how he applied those to an eCommerce business.
Enjoy the show!
To discover Peel3d: https://www.peel-3d.com
To reach François Leclerc: https://www.linkedin.com/in/francois-leclerc-b2011131/
Available on:
- Spotify: https://spoti.fi/2Oh1VDp
- Youtube: https://bit.ly/TCS_YT
- Our website: https://thecommerceshow.com
In this episode, we talk about a framework he built for digital transformation that might help you go through this transformation period. Of course, we've talked about marketplaces such as Amazon & Walmart. We cover also leadership to help you understand what it takes to lead an eCommerce team.
We also go in-depth about the project he's currently leading, a Shopify Plus re-platforming. Johnny is also leading a purpose-driven eCommerce company called Invicta Commerce Ventures in many B2C brands. He with his partner, invest in Shopify eCommerce in health & wellness, lifestyle essentials, and sustainability verticals.
Enjoy the show!
To discover The Kersheh Group: https://www.thekershehgroup.com/
To read his blog: https://www.johnnyrusso.com/blog/
To discover Invicta Ventures: https://www.invictacommerceventures.com/
To reach Johnny Russo: https://www.linkedin.com/in/johnnyrusso/
Available on:
- Spotify: https://spoti.fi/2Oh1VDp
- Youtube: https://bit.ly/TCS_YT
- Our website: https://thecommerceshow.com
On the sixth episode of The Commerce Show, I speak with Jean-Christophe Roy from SecurMedic. Jean-Christophe explains to us how he moved from a sales role to a marketing expert position in his organization.
He has learned by himself how to sell, with their eCommerce, few millions of online training and first aid kits. During this podcast, he will break down how he use his customer base in his new affiliate program, how he moved from an online training business to product business and now leverage the strategies between both. We also talk about how to launch an MVP without breaking the bank.
This podcast was fun and it's full of content for strategist that wants to learn how to start and grow by themselves. Enjoy!
To discover SecurMedic: https://securmedic.ca
To reach Jean-Christophe Roy: https://www.linkedin.com/in/jeanchristopheroy1/
Available on:
- Spotify: https://open.spotify.com/show/4Ny5aXpZnipI8R3Fje8WZV
- Youtube: https://www.youtube.com/channel/UCqgkuOnnyRG-vPZ2PM_76jA
- Our website: https://thecommerceshow.com
On the fifth episode of The Commerce Show, I speak with Richard Cohene from Busbud. Richard is an eCommerce expert and a brand builder who started as a "Power Seller" on eBay where it all begun with him investing all his personal savings successfully reselling lots of snowboard stuff.
After few years, he moved to be the marketing coordinator at Beyond the Rack a Montreal revolutionary flash sale startup at that time (2009). It was a membership-based shopping club. He took charge of the marketing of the company to bring Beyond the Rack a pretty huge growth and then moved to Facebook to become in charge of the success of large eCommerce retailers.
After spending 2 years at the social network giant, Richard decided to go back in the retailer seat with a new insider look and accepted the CMO role at Groupe Dynamite owners of Dynamite / Garage well known retail chain in Canada. He there explored the power of mobile apps for retail and he's talking about it in the podcast.
Richard is now the CMO at Busbud the online marketplace that enables global travellers to shop for and book intercity bus tickets on over 4 million bus routes worldwide.
We’re covering many subjects such as eBay, marketplaces, PayPal, cohorts analytics, mobile app, eCommerce and much more. Enjoy the show!
To discover Busbud: https://busbud.com/
To reach Richard Cohene: https://www.linkedin.com/in/richardcohene/
Available on:
- Spotify: https://open.spotify.com/show/4Ny5aXpZnipI8R3Fje8WZV
- Youtube: https://www.youtube.com/channel/UCqgkuOnnyRG-vPZ2PM_76jA
- Our website: https://thecommerceshow.com
On the fourth episode of The Commerce Show, I speak with Sara Evans Saunders from Aphria. Sara is an eCommerce / marketing expert who started in the retail industry at La Vie en Rose (Bikini Village) where she worked on a rebranding and a re-platforming for the company. She then moved to Flow Water, a Toronto emerging DTC brand really focussed on eCommerce. She’s now the digital marketing manager at Aphria (TSE: APHA) a leading LP of cannabis products.
We’re covering many subjects such as Amazon, email marketing & CRM integrations, marketing of cannabis retail & online. Sara also gives us her best steps to follow for people who envision a career in the eCommerce industry.
To discover Aphria: https://aphriainc.com/
Available on:
- Spotify: https://open.spotify.com/show/4Ny5aXpZnipI8R3Fje8WZV
- Youtube: https://www.youtube.com/channel/UCqgkuOnnyRG-vPZ2PM_76jA
- Our website: https://thecommerceshow.com
On the third episode of The Commerce Show, I receive Greg Zackowicz from Omnisend. Greg Zakowicz is an eCommerce / marketing expert for over 15 years now. He's Director of content at Omnisend now.
We're covering many subjects such as SMS marketing, email marketing, marketing automation. Greg also gives us his best insights on how to optimize cart recovery email automation.
To discover Omnisend: https://www.omnisend.com/
Available on:
- Spotify: https://open.spotify.com/show/4Ny5aXpZnipI8R3Fje8WZV
- Youtube: https://www.youtube.com/channel/UCqgkuOnnyRG-vPZ2PM_76jA
- Our website: https://thecommerceshow.com
- Other platforms (coming soon)
Notes on this episode:
Story of a Brand: https://podcasts.apple.com/us/podcast/the-story-of-a-brand/id1435740265
Omnitalk: https://podcasts.apple.com/us/podcast/omni-talk/id1354437454
Ecom Crew: https://podcasts.apple.com/us/podcast/the-ecomcrew-ecommerce-podcast/id1056042180
Jason & Scot show: https://podcasts.apple.com/us/podcast/the-jason-scot-show-e-commerce-and-retail-news/id1058718804
On the second episode of The Commerce Show, I receive Aaron Saks from West Coast Seeds. He's a good friend of mine and has been in the eCommerce industry for the last 5 years. He's leading the company's digital transformation and had been very successful so far. We're covering many subjects such as brand building through social networks, logistics and eCommerce marketing and Shopify. To discover Aaron's business West Coast Seeds: https://westcoastseeds.com
Available on:
- Spotify: https://open.spotify.com/show/4Ny5aXpZnipI8R3Fje8WZV
- Youtube: https://www.youtube.com/channel/UCqgkuOnnyRG-vPZ2PM_76jA
- Our website: https://thecommerceshow.com
- Other platforms (coming soon)
On this first episode of The Commerce Show, I receive Phil Kyprianou from GothRider. He's an amazing guy with a lot of eCommerce skills. We go in-depth on different subjects such as eCommerce branding, logistics: dropshipping & 3pl, customer behaviour, Facebook advertising and live giveaway. To discover Phil's business GothRider: https://gothrider.com
Available on:
- Spotify: https://open.spotify.com/show/4Ny5aXpZnipI8R3Fje8WZV
- Youtube: https://www.youtube.com/channel/UCqgkuOnnyRG-vPZ2PM_76jA
- Our website: https://thecommerceshow.com
- Other platforms (coming soon)
The Commerce Show takes a behind-the-scenes look at the e-commerce expert's journey and highlights their success and failure. How did they maximize their return on investment? What was their biggest disappointment? What made them economically successful, or conversely, what made them insecure financially? The Commerce Show will allow you to learn more about leads and tools to implement in order to be as successful as the guests - e-commerce creators, brand ambassadors, market experts and even media buyers.