LinkedIn Easy Peasy is the lively and engaging podcast for anyone looking for simple strategies to increase visibility, grow your network, and reach your business goals on LinkedIn. This podcast is hosted by Gillian Whitney, a LinkedIn Video Marketing Coach, who makes Video Easy Peasy. Each week Gillian chats with guests from all over the globe about how to be more effective on LinkedIn.
Struggling to find the right mix of outreach and attraction in your business development efforts? While many of us may prefer inbound marketing, the drawback is that it can take time to yield results. If you can't afford to wait, you may need to engage in proactive strategies while building your inbound presence. Mark Williams and I will explore balancing these marketing strategies and how to leverage LinkedIn in the process.* For more information: videoeasypeasy.com * Gillian Whitney: linkedin.com/in/gillianwhitney * Mark Williams: linkedin.com/in/mrlinkedin
Are you relying solely on LinkedIn to connect with your audience? While social media is important, your following could vanish in an instant. That's why email marketing remains crucial for business success, even in today's digital landscape. As a joint venture expert, Danny Bermant knows firsthand the critical role an email list plays in successful marketing campaigns and business growth. We'll discuss why building an email list should be a top priority.* For more information: videoeasypeasy.com * Gillian Whitney: linkedin.com/in/gillianwhitney * Danny Bermant: linkedin.com/in/captainjv
Ready to unlock the secret sauce of authentic LinkedIn engagement that even AI can't replicate? Jeremy Freeman, the "Human Content Writer," and I will explore the power of creating personal content that resonates with your audience. We'll discuss how to craft engaging content that showcases your unique experiences and perspectives.* For more information: videoeasypeasy.com * Gillian Whitney: linkedin.com/in/gillianwhitney * Jeremy Freeman: linkedin.com/in/businessbrainbox
Aoife Noone and I discuss some of the recent updates to LinkedIn Company Pages and the platform's move to introduce premium features. We dive into how these changes are reshaping the way B2B companies can leverage LinkedIn for their marketing and networking efforts.* For more information: videoeasypeasy.com * Gillian Whitney: linkedin.com/in/gillianwhitney * Aoife Noone: linkedin.com/in/aoifenoone
Kevin D. Turner likes to say that "networking is better than not working!" And when it comes to the best platform for networking, Kevin and I both agree that LinkedIn is the place to be. In this fun and informative LinkedIn Live, Kevin D. Turner, who specializes in Branding and LinkedIn Profile Optimization, will share the pros and cons of networking on LinkedIn, and what in the world "Networking" has to do with "Bacon."* For more information: videoeasypeasy.com * Gillian Whitney: linkedin.com/in/gillianwhitney * Kevin D. Turner: linkedin.com/in/president
In this solo episode, Gillian Whitney explores the various opportunities for incorporating video content on LinkedIn. The discussion focuses on the multiple places within the platform where users can and should be leveraging video to enhance their professional presence. By highlighting these "video hotspots," the episode aims to provide listeners with practical insights on how to effectively use video content to stand out and engage with their network on LinkedIn.* For more information: videoeasypeasy.com * Gillian Whitney: linkedin.com/in/gillianwhitney
Zig Ziglar once said, “You will get all you want in life, if you help enough other people get what they want.” When it comes to “supportive” people on LinkedIn, the first person that comes to my mind is Jeff Young. Day after day, Jeff is here teaching, helping, and cheering on so many people.* For more information: videoeasypeasy.com * Gillian Whitney: linkedin.com/in/gillianwhitney * Jeff Young: linkedin.com/in/jeffyoungralemoi
Are you struggling to make an impact on LinkedIn? You're not alone! Many professionals find it challenging to navigate this powerful platform. The secret? It's all about mindset. Beth Kirk and I will discuss some of the pitfalls that can hold us back from succeeding and how to shift your perspective to truly leverage LinkedIn's potential.* For more information: videoeasypeasy.com * Gillian Whitney: linkedin.com/in/gillianwhitney * Beth Kirk: linkedin.com/in/bethkirkdigitalmarketer
Are you ready to take your LinkedIn presence to the next level? Join us as we explore the world of video and talk about creative strategies to engage your audience. Annette Richmond and I will dive into a variety of video formats. We'll explore edutainment videos that combine education and entertainment, informative how-to tutorials that showcase your expertise, fun videos that inject humor and personality, and the impact of behind-the-scenes videos to give your audience a glimpse into your world.* For more information: videoeasypeasy.com * Gillian Whitney: linkedin.com/in/gillianwhitney * Annette Richmond: linkedin.com/in/annetterichmond
Are you tired of feeling like you have to fit into a mold on LinkedIn? Discover how to make LinkedIn work for YOU, without sacrificing your authenticity. Jane Eggers and I will discuss how to leverage LinkedIn to your advantage while staying true to yourself, ensuring you stack up the wins in your professional journey.* For more information: videoeasypeasy.com * Gillian Whitney: linkedin.com/in/gillianwhitney * Jane Eggers: linkedin.com/in/janeeggers
Feeling hesitant about your presence on LinkedIn? Want to transform your LinkedIn experience and unlock your full potential? Michelle Obama once said, "Through education, we develop confidence." Marianne Avery will share her expertise and guide you on a journey to grow your confidence as you navigate the world of LinkedIn.* For more information: videoeasypeasy.com * Gillian Whitney: linkedin.com/in/gillianwhitney * Marianne Avery: linkedin.com/in/marianneavery
You only get one chance to make a first impression on LinkedIn. Are your words saying "blah blah" or "ta-da"? Think about all the places within LinkedIn where we use our words to communicate: our headline, profile, posts, articles, direct messages, comments, and video captions. Even a few typos or unclear language can make a bad impression on LinkedIn, where every detail counts. Copywriting expert Sarah Townsend will be sharing her expertise on how mastering the power of language can help you thrive on LinkedIn and beyond!* For more information: videoeasypeasy.com * Gillian Whitney: linkedin.com/in/gillianwhitney * Sarah Townsend: linkedin.com/in/sarahtownsendeditorial
Discover the transformative power of the author’s journey and gain valuable tips on the importance of goal setting and using out-of-the-box writing strategies. MICHELLE B GRIFFIN, aka The Brand Therapist, and founder of Standout Women Media, is a thought leadership-focused personal brand, PR and LinkedIn visibility strategist, author and speaker positioning female experts into industry authorities.* For more information: videoeasypeasy.com * Gillian Whitney: linkedin.com/in/gillianwhitney * Michelle B Griffin: linkedin.com/in/michellebgriffin
Tired of creating content on LinkedIn that seems to get lost in the noise? What if there was a way to cut through the clutter and deliver your message directly to your target audience? I talk with Bruce Johnston about the world of LinkedIn Newsletters and exploring why they stand out as the most effective form of content on the platform. Join us to learn why newsletters are a must-have in your LinkedIn content strategy. Bruce Johnston is a Sales & Marketing Consultant and LinkedIn Specialist with Practical Sales & Marketing Mentoring (PracticalSMM).* For more information: videoeasypeasy.com * Gillian Whitney: linkedin.com/in/gillianwhitney * Bruce Johnston: linkedin.com/in/brucejohnston115
Wondering how companies can and should be leveraging LinkedIn to its fullest potential? In this LinkedIn Live, Tom Whalen and I will dive into the valuable ways companies can use LinkedIn to enhance their success. We will explore how LinkedIn can be a powerful tool for recruiting top talent, recognizing the achievements of your team members or collaborators, and maintaining strong connections with customers and clients. Tom Whalen is a Healthcare Remote Sales Leader with McKesson Corporation, a global healthcare company. * For more information: videoeasypeasy.com * Gillian Whitney: linkedin.com/in/gillianwhitney * Tom Whalen: linkedin.com/in/tomwhalen
Have you ever had to overcome unplanned challenges during a speaking event? You're not alone. Whether it's a virtual presentation riddled with tech glitches, or an in-person event with unexpected snafus, these moments can actually become brand-building opportunities. Gehan "G" Haridy-Ardanowski and I discuss the art of recovering gracefully under pressure, using humor to your advantage, and leaving a lasting impression on your audience.* For more information: videoeasypeasy.com * Gillian Whitney: linkedin.com/in/gillianwhitney * Gehan "G" Haridy-Ardanowski: linkedin.com/in/gehanharidy
For the past week I have continued to travel across England and even to Wales. But Tuesday, April 16th, marks my return to London. It's time to prepare for my flight back to the USA on Wednesday. In this LinkedIn Live, I will let you in on who all I met during this final week of travels. And share my final LinkedIn takeaways.
For the past week I have been "workcationing" in the Devon and Cornwall areas of South West England. The scenery here is amazing, as is the tea and scones. In this on-location live I'll share lessons learned from spending time in this magical part of Britain and how they can be applied to LinkedIn.* For more information: videoeasypeasy.com * Gillian Whitney: linkedin.com/in/gillianwhitney
Join me Gillian Whitney as I go: Live on Location in London, England. After a very busy day of touring around London with the family, I will be going live from my cousin's house in Kent (which is 20 min by train from London).* For more information: videoeasypeasy.com * Gillian Whitney: linkedin.com/in/gillianwhitney
I will be going live from the coastal town of Cromer, located on the north coast of the English county of Norfolk. Just in case you wondering "where that is?" Cromer is 116 miles north-northeast of London. (Which is 5,197 miles east of Las Vegas)* For more information: videoeasypeasy.com * Gillian Whitney: linkedin.com/in/gillianwhitney
A special LinkedIn Live as I travel in England. Today I'm going live on location in London with a mystery guest. Tune in to learn details on the what I learned about live streaming with using a cell phone. And... a special announcement from my mystery guest.* For more information: videoeasypeasy.com * Gillian Whitney: linkedin.com/in/gillianwhitney * Mystery Guest: linkedin.com/in/mysteryguest
Are you ready to take your LinkedIn connections to the next level? After years of virtual networking, it's time to bridge the gap and transform those online acquaintances into meaningful, real-world relationships. Whether you're an extrovert eager to make a lasting impression or an introvert looking to navigate networking events with confidence, Kevin D. Turner and I have got you covered.* For more information: videoeasypeasy.com * Gillian Whitney: linkedin.com/in/gillianwhitney * Kevin D. Turner: linkedin.com/in/president
As creators and professionals, we all face the challenge of keeping our LinkedIn content fresh and engaging. Sticking to the same format, even if successful, can lead to content fatigue for both you and your audience. Deanna Russo and I will be discussing the benefits of diversifying your content mix and exploring practical strategies for adding variety without feeling overwhelmed.* For more information: videoeasypeasy.com * Gillian Whitney: linkedin.com/in/gillianwhitney * Deanna Russo: linkedin.com/in/deannarusso1
Although LinkedIn is primarily for business networking, unexpected connections and opportunities can happen. When you start building your network and engaging meaningfully with connections, you have a chance to make a positive impact. While it does require time to help others succeed, the returns can be immense - in relationships, knowledge, and opportunities. LinkedIn is a community where we all rise together. Based in West Palm Beach, Florida, Debbie Wemyss is an Independent LinkedIn Specialist and founder of DW Consulting Solutions LLC, a global training and coaching firm with clients in 21 countries. Debbie is a strong advocate for the use of LinkedIn to build a professional network to increase both your visibility and business.* For more information: videoeasypeasy.com * Gillian Whitney: linkedin.com/in/gillianwhitney * Debbie Wemyss: linkedin.com/in/debbiewemyss
Whatever the mind can conceive... we can achieve. Tiina and I talk about the magic of reaching your heart's desires by creating a vision board. Just writing down your goals in life is the first step towards achieving them. Whether you want to land your dream job, start a successful side business, speak on the TEDx stage, or anything in between, putting your goals on paper can help strengthen your clarity, commitment, and follow-through. TIINA JARVET is a Career Strategy Consultant. Her specialty is guiding 40+ women from feeling stuck and unappreciated to being able to have their pick of amazing opportunities.* For more information: videoeasypeasy.com * Gillian Whitney: linkedin.com/in/gillianwhitney * Tiina Jarvet: linkedin.com/in/tiinajarvet
To verify or not verify, that is the question. Is getting your LinkedIn profile ID verified worth the effort? What are the benefits of being verified? Is there a risk of being left out if you don't get verified? These are just some of the questions I've heard people asking about. So I thought I'd get John Espirian's thoughts on the matter. John and I will be digging into what that grey shield verification icon signals to your network, how the ID verification process works globally through LinkedIn's partners, and whether taking this extra step lends more authenticity on and off LinkedIn.
Do you want to position yourself as a leading expert in your field? Do you want to stand out from others in your industry? If so, you need a Signature Talk. A Signature Talk powerfully strengthens your brand. Sets you apart. Shows that you are an authority in your area of focus. Builds trust and connection with the people listening. Jackie Goddard - Power To Speak, a public speaking coach and host of the Power to Speak podcast, will be sharing expert advice on what exactly a Signature Talk is and why it's an essential tool for all professionals.* For more information: videoeasypeasy.com * Gillian Whitney: linkedin.com/in/gillianwhitney * Jackie Goddard: linkedin.com/in/jackiegoddardpowertospeak
Do you cringe at the word "sales"? Do you think a sales strategy means cheesy pitches, cold calling, and spammy LinkedIn DMs? You're not alone! Many of us feel uncomfortable with sales and wish we could sell without "selling." Which is why I invited Tracy Bedwell, who LOVES all things sales and runs an international training consultancy, to chat about building a thriving business through the power of genuine connection on LinkedIn.
Is your LinkedIn content looking a little... dusty? Maybe it's time to stop the snooze-fest and turn up the volume with how you're doing LinkedIn. As a content creation master who's seen it all – the good, the bad, the yawn-inducing – Ryan Anderson knows how to turn even the driest topic into a scroll-stopping masterpiece.
What if your content could be so good, people couldn't resist taking a bite? Krista Mollion will be sharing her secrets for creating "Snackable Content" that's bite sized, digestible, and yummy. Creating content that's easy to consume, understand, and share... engages your audience and guides them more easily through their buying journey. It's the perfect recipe for content marketing magic!* For more information: videoeasypeasy.com * Gillian Whitney: linkedin.com/in/gillianwhitney * Krista Mollion: linkedin.com/in/kristamollion
Feeling swallowed by the endless notifications, DMs, and pressure to post on LinkedIn? You're not alone! The new year often brings renewed focus, but sometimes it also brings... overwhelm. Jeff Young is hashtag#TheLinkedInGuru who has helped countless professionals navigate the platform with confidence and success. He will share his best practices for taking control of your LinkedIn experience and building a meaningful network without the overwhelm.
Ready to unlock the full potential of your LinkedIn profile and land those dream opportunities in 2024? In this LinkedIn event, Kevin D. Turner, a specialist in Branding and LinkedIn Profile Optimization, tackles the 5 biggest LinkedIn profile mistakes that may be holding you back. This isn't just about fixing mistakes, it's about building a profile that says: I'm ready to conquer 2024.
LinkedIn has seen a TON of #NewFeatures this past year. So I thought, who better to come and talk about it than these fantabulous LinkedIn Leaders: Debbie Wemyss, Jeff Young, and Kevin D. Turner. What do you get when you talk with not one, but three top-notch experts about LinkedIn? A jam-packed session that will be both entertaining and educational. Which is why this show will probably run longer than my usual 30 minutes.
Lights, camera, AI action! Forget the Oscars vs. Emmys, the real awards show is happening on your LinkedIn feed. So, should we be scared or excited? In this LinkedIn Live event, Laura Doman and I will explore the strengths and limitations of AI versus human talent in the professional world. Whether you're a pro voice/on camera actor, business professional, or entrepreneur, the rapid advances in AI technology is changing the game on and off LinkedIn.* For more information: videoeasypeasy.com * Gillian Whitney: linkedin.com/in/gillianwhitney * Laura Doman: linkedin.com/in/lauradoman
Do you dream of giving a TED Talk that moves audiences and spreads groundbreaking ideas? Whether you’re just starting to explore TEDx speaking or actively working on a talk proposal, we'll be talking about how to develop and deliver a captivating TEDx talk. Shannon Malkin Daniels will share insider tips on finding the right TEDx conference, crafting a compelling application, and developing engaging content within the TEDx format. We’ll also discuss effective ways to build your personal brand and thought leadership presence on and off LinkedIn to increase your chances of getting selected by TEDx organizers.* For more information: videoeasypeasy.com * Gillian Whitney: linkedin.com/in/gillianwhitney * Shannon Malkin Daniels: linkedin.com/in/shannonmalkindaniels
Feeling stuck in your job search or new business venture? You’re not alone. Analysis paralysis impacts everyone differently, but can lead to completely shutting down or spiraling into a panic of aimless activity. Both sabotage motivation and progress. Dorothy Dalton and I will unpack why overthinking often strikes at career transition points, how analysis paralysis can affect our LinkedIn behavior, and how to move forward confidently to pursue opportunities. Dorothy Dalton, is an internationally-recognized talent management strategist, workplace and career futurist, HR & Executive Search Consultant, Career & Ikigai Coach, and advocate for workplace inclusion.* For more information: videoeasypeasy.com * Gillian Whitney: linkedin.com/in/gillianwhitney * Dorothy Dalton: linkedin.com/in/dorothydalton
With the right LinkedIn approach, the world is your oyster to land paid global gigs, worldwide clients, and book deals no matter where you are. By optimizing your LinkedIn presence and strategically positioning yourself as an authority, you can make use of this platform's international reach. And aligning your tone, visual identity, and humor allows potential clients to get to know, like, and trust you. To tackle this timely topic, we'll be talking with Gus Bhandal, the UK's number one trainer (according to his mum). With a distinct sense of humor, Gus Bhandal helps professional services firms amplify their visibility and accelerate inbound leads. With over 6 years under his belt training CEOs, executives and corporate teams – Gus knows how to cut through the noise on social platforms. For more information: videoeasypeasy.com * Gillian Whitney: linkedin.com/in/gillianwhitney * Gus Bhandal: linkedin.com/in/mguruuk
Unleash the power of personalized branding and ditch that "3 Shades of Gray" In a world saturated with images, the pictures on your profile are your first impression. Are you sending the right message? Many people settle for the default banner, unknowingly sending the message that they're generic, uncreative, or just don't care. But what if your banner could be a powerful tool for personal branding, showcasing your personality, interests, and expertise? Kevin and I discuss the pitfalls of accepting the "3 Shades of Gray" default and how you can create a personalized banner that helps you stand out from the crowd.* For more information: videoeasypeasy.com * Gillian Whitney: linkedin.com/in/gillianwhitney * Kevin D. Turner: linkedin.com/in/president
Content creation is an essential part of any marketing strategy, but it can be time-consuming and challenging. That's where content creation tools come in. There's a tool out there for pretty much every aspect of content creation, from brainstorming and research to writing, editing, and design. And many of these tools are free or have affordable pricing plans. Jo Edge is a social media strategist who helps B2B businesses and professionals achieve their organic social media goals. She adds Va Va Voom to social media content to help businesses reach the right audiences with engaging content that resonates and grows more leads.* For more information: videoeasypeasy.com * Gillian Whitney: linkedin.com/in/gillianwhitney * Jo Edge: linkedin.com/in/jo-edge
Many LinkedIn users jump into using LinkedIn's premium features before getting the fundamentals down first. This is not only a waste of money, but also a waste of time. If you want to be more effective on LinkedIn, you need to know the basics. What does it mean to be an “All-Star” on LinkedIn? What does it take to have a complete profile on LinkedIn? Why is it a competitive advantage to have a complete profile on LinkedIn? Whether you are new to LinkedIn or a veteran in need of a tune up, you will learn something during this session that will make your profile better.* For more information: videoeasypeasy.com * Gillian Whitney: linkedin.com/in/gillianwhitney * Jeff Young: linkedin.com/in/president
Looking to expand your reach and boost engagement on LinkedIn? The solution may be integrating YouTube into your strategy. By pairing these two powerful platforms, you can create an unstoppable combination for driving more leads, sales, and business growth. With over 10 years of experience growing her YouTube channel, Louise Brogan is an expert on leveraging the dynamic duo of LinkedIn and YouTube. Her channel boasts an impressive 7K subscribers and close to 1 million views, proving Louise knows a thing or two when it comes to maximizing these platforms.* For more information: videoeasypeasy.com * Gillian Whitney: linkedin.com/in/gillianwhitney * Louise Brogan: linkedin.com/in/louisebrogan
Creating content often means dealing with constant pressure to be productive and churn out fresh, engaging material. But this can lead to burnout, leaving you feeling uninspired, drained, and disillusioned. In this LinkedIn Live, we'll talk about content burnout - what it is, what causes it, and how to recognize the early warning signs. We'll also share strategies to reinvent the creative process, maintain passion, and avoid burnout.* For more information: videoeasypeasy.com * Gillian Whitney: linkedin.com/in/gillianwhitney * Gabé Leal: linkedin.com/in/gabé-leal
Trick or Treat? AI can a powerful tool, but it can also be dangerous. Why? Because AI has a tendency to hallucinate. It can take a kernel of truth and build out a fantasy, with the potential to impact your personal brand and reputation. Nola Simon has found that the results of AI research can be very misleading. Which leads to questions about how AI is pulling its information and how to negotiate the disinformation?* For more information: videoeasypeasy.com * Gillian Whitney: linkedin.com/in/gillianwhitney * Nola Simon: linkedin.com/in/nolasimon
Do you want to build a strong brand on LinkedIn, but don't know where to start? Meet MICHELLE B. GRIFFIN (aka #TheBrandTherapist) who wrote the book on LinkedIn Branding. Seriously! Almost one year ago, she co-authored The LinkedIn Branding Book, a timeless classic about building your brand on LinkedIn. During this therapy session, Michelle and I will talk about the fundamentals of branding, including what a brand is and why it's important to build both a personal and business brand. We'll also discuss how to use LinkedIn to achieve our branding goals.* For more information: videoeasypeasy.com * Gillian Whitney: linkedin.com/in/gillianwhitney * Michelle B Griffin: linkedin.com/in/michellebgriffin * Michelle’s assessment resources: https://bit.ly/46JF4D7/
Many people think of wellness as simply being thin. But wellness is so much more than that. It's about taking care of yourself physically, mentally, and emotionally. It's about living a balanced and healthy life. Lois Cliff believes that #WellnessDoneWell is the name of the game! Which is why she uses every form of content on LinkedIn to share her passion for wellness at work.* For more information: videoeasypeasy.com * Gillian Whitney linkedin.com/in/gillianwhitney * Lois Cliff linkedin.com/in/loiscliff
Skills have become a powerful filtering and ranking system for find-ability on LinkedIn. But what are the best practices for adding skills to your LinkedIn profile? How many skills do we really need? How do we find the right skills to add? How should we encourage & strategize skill endorsements? As [In] approaches ~1B Members, skills are rapidly becoming a way to find, sort, & rank us. We can deny'm or embrace'm, the decision is ours.Find Kevin on YouTube: youtube.com/@KeepRockingLinkedIn* For more information: videoeasypeasy.com * Gillian Whitney linkedin.com/in/gillianwhitney * Kevin D. Turner linkedin.com/in/president
If you build it, they will come. That is holding true for Uplift Live, the UK's first conference for LinkedIn specialists, power users, & enthusiasts. People are coming from all over the globe to attend this in-person, LinkedIn-focused conference, which takes place on March 21st, 2024 in Birmingham, UK. As you can imagine, launching an event like this involves many moving parts. As a matter of fact, it requires an entire team - Mission Control - to make it happen. In this special LinkedIn Live, John Espirian will give us a behind-the-scenes glimpse of what's involved with taking Uplift Live from idea to reality.* For more information: videoeasypeasy.com * Gillian Whitney linkedin.com/in/gillianwhitney * John Espirian linkedin.com/in/johnespirian
Are you over 50 and making a change in your career? Whether you're a job seeker, empty nester, or aiming to start your own business. It's time to bust the myth that changing careers later in life is impossible. It's never too late and LinkedIn can help support your career change journey. As a 50+ business owner myself, I'm passionate about this topic. And my guest, Renford Marsden, has recently written a book: A 50+ Job Seeker Footprint. * For more information: videoeasypeasy.com * Gillian Whitney linkedin.com/in/gillianwhitney * Renford Marsden linkedin.com/in/renfordmarsden
There is no one way to use LinkedIn. You might be on LinkedIn to find a job, learn a skill, build your business, promote a cause, or simply build relationships with people from all over the world. Jeff Young (aka #TheLinkedInGuru) thinks that LinkedIn is "Super".Which is right in line with his motto: I'm a Teacher... What's your Superpower? As a Professional Networker and Volunteer, Jeff loves getting paid in 3 "Cs", Coffee, Conversation, and occasionally Chocolate!* For more information: videoeasypeasy.com * Gillian Whitney linkedin.com/in/gillianwhitney * Jeff Young linkedin.com/in/jeffyoungralemoi
Want to boost your LinkedIn success but don't know where to start? In this special episode of my Down Under Series, LinkedIn strategist Wanita Zoghby-Fourie shares her holistic approach for developing an effective LinkedIn strategy that aligns with your business goals. You'll learn how to identify your target audience, build meaningful connections, leverage LinkedIn's tools, giving you a strategic, step-by-step plan to maximize results from LinkedIn and grow your business. Wanita Zoghby-Fourie is a recognized LinkedIn strategist and CEO of the Online Business Academy, an education provider focused on social media and digital marketing.* For more information: videoeasypeasy.com * Gillian Whitney linkedin.com/in/gillianwhitney * Wanita Zoghby-Fourie linkedin.com/in/wanitaz
Want to create content that's accessible for all? In this special episode of my Down Under Series, Moumita Das Roy and I discuss strategies for creating inclusive content on LinkedIn. With a background spanning multiple cultures, Moumita provides valuable insights from her experience representing diverse perspectives. You will gain practical tips on accessibility, from captioning videos to crafting hashtags, as well as learning how to foster understanding through open-minded storytelling. By the end of this conversation you will be motivated to make your content engaging for all.* For more information: videoeasypeasy.com * Gillian Whitney linkedin.com/in/gillianwhitney * Moumita Das Roy linkedin.com/in/moumitadasroy
Want to attract more clients and opportunities on LinkedIn? In this special episode of my Down Under Series, I chat with LinkedIn profile expert Karen Tisdell. You'll learn how to optimize your profile from her best strategies for writing an impactful About section, using your headline and features to stand out, and more. Listen in to get actionable tips you can apply to your own LinkedIn profile and make it pop. Karen Tisdell is a LinkedIn profile expert based in Sydney, Australia. With over 14 years of experience writing LinkedIn profiles, Karen helps professionals optimize their profiles to attract more clients and opportunities. * For more information: videoeasypeasy.com * Gillian Whitney linkedin.com/in/gillianwhitney * Karen Tisdell linkedin.com/in/karentisdell
Video can bring any brand to life - including yours. In this special episode of my Down Under Series, branding expert Roy Kowarski and I discuss how video can supercharge your personal brand and connect with your audience in an authentic way. We share strategies for creating effective personal branding videos - from choosing the right environment and outfit to visualizing your audience and staying true to who you are. Roy Kowarski is a branding and marketing specialist based in Sydney, Australia. He helps Fortune 500 companies improve their branding and marketing strategies. * For more information: videoeasypeasy.com * Gillian Whitney linkedin.com/in/gillianwhitney * Roy Kowarski linkedin.com/in/roykowarski
Are you thinking about rebranding your business but not sure where to start? In this special episode of my Down Under Series, I sit down with LinkedIn expert Michelle J Raymond to discuss her journey of rebranding her business on LinkedIn. We cover the challenges, logistics and lessons learned to help inspire and guide you on your own rebranding journey - whether you're making major changes or a "baby pivot". We share our experiences and tips to help you navigate rebranding on LinkedIn with clarity. Michelle J. Raymond is a LinkedIn branding expert and business growth strategist based in Sydney, Australia. She is a LinkedIn expert helping businesses grow through social selling and company pages. * For more information: videoeasypeasy.com * Gillian Whitney linkedin.com/in/gillianwhitney * Michelle J Raymond linkedin.com/in/michellejraymond
Want to create LinkedIn posts that get noticed and spark discussions? In this special episode of my Down Under Series, LinkedIn expert Lynnaire Johnston shares her tips for crafting compelling content that engages your audience. We discuss everything from using a variety of formats to adding personality through footers and postscripts to speaking authentically from experience. Lynnaire Johnston is a LinkedIn expert, strategist, and content marketer based in New Zealand. She helps individuals and businesses maximize their success on LinkedIn through her creative content, training, and consulting. * For more information: videoeasypeasy.com * Gillian Whitney linkedin.com/in/gillianwhitney * Lynnaire Johnston linkedin.com/in/lynnairejohnston
There's a new badge in town and everyone wants it. Well maybe not everyone... but it sure has a lot of folks on LinkedIn excited. The Community Top Voices program is a brand new program being rolled out in conjunction with Collaborative Articles. Unlike LinkedIn's invitation-only Top Voices program, the Community Top Voices program is dependent on input from you and feedback from the LinkedIn community. You can earn a Community Top Voice badge when members find you to be one of the most noteworthy contributors to collaborative articles for a particular skill. Of course the questions many are asking is how you get started AND what all does it take to earn that coveted gold badge on your profile? * For more information: videoeasypeasy.com * Gillian Whitney linkedin.com/in/gillianwhitney * Kevin D. Turner linkedin.com/in/president
Ever wonder about that blue LinkedIn Top Voice badge on someone's profile? What does it mean? How do you earn one? What opportunities does it provide for your career and professional success? Niraj Kapur is a LinkedIn Top Voice in Sales, an award given to only 10 people per year in the world by LinkedIn. In this episode he shares what all is involved with being a Top Voice on LinkedIn. * For more information: videoeasypeasy.com * Gillian Whitney linkedin.com/in/gillianwhitney * Niraj Kapur linkedin.com/in/nkapur
Are you struggling to come up with content ideas on a regular basis? Do you want to be more timely and efficient with your content planning? Would you enjoy attracting more clients in just 15 minutes a day? Meet Ashley Leeds, the 15-minute guy! His goal is to get you loving LinkedIn in just 15 Minutes a day! * For more information: videoeasypeasy.com * Gillian Whitney linkedin.com/in/gillianwhitney * Ashley Leeds linkedin.com/in/ashley-leeds-15-minute-guy
Why is the Wizard of Oz such a timeless classic? What ingredients of this epic story can we use when telling our story to clients? Why the product or service we offer is like Dorothy's magical red shoes? Katherine Ledger knows a thing (or two) about magical business storytelling. As a seasoned storyteller of 22 years & qualified Marketer, Katherine helps Tech & B2B companies win better clients through story-driven content marketing. * For more information: videoeasypeasy.com * Gillian Whitney https://www.linkedin.com/in/gillianwhitney/ * Katherine Ledger https://www.linkedin.com/in/katherineledger/
Despite how much we love using LinkedIn, there aren't enough hours in the day to do it all. Therefore, we must choose wisely and be selective about where we spend our time. You're invited to a day in the life of the LinkedIn Guru. Jeff Young will share his daily LinkedIn routine. He'll also share best practices on how we can all make the best use of our time on LinkedIn. And if I know #TheLinkedInGuru, the majority of his time is spent being tuned into the vibe of his tribe. * For more information: videoeasypeasy.com * Gillian Whitney https://www.linkedin.com/in/gillianwhitney/ * Jeff Young https://www.linkedin.com/in/jeffyoungralemoi/
At first glance, LinkedIn may seem to be primarily for B2B and B2C marketing. However, there are many ways nonprofits can successfully utilize LinkedIn. Angela Pitter believes LinkedIn provides serious untapped potential for nonprofits. She works with nonprofits to ensure they have a consistent digital footprint and can be found by their ideal donors and benefactors. Here's the Linkedin resource Angela created for nonprofits: https://www.linkedin.com/posts/angelapitter_linkedin-resources-for-nonprofits-activity-7076876344822747138-3Ti4 * For more information: videoeasypeasy.com * Gillian Whitney https://www.linkedin.com/in/gillianwhitney/ * Angela Pitter https://www.linkedin.com/in/angelapitter/
We aren't all cut out to be a LinkedIn Influencer... and that's okay. Whether it's based on our personality type or what's currently happening in our life, how we show up (or don't) on LinkedIn can vary. Many of us choose to be active on LinkedIn behind-the-scenes. There are many ways we can use LinkedIn's features to be social in ways that reduce overwhelm and support different personalities and preferences. Kim Ribich, a Certified Career Transition Coach, Resume Writer, and Online Profile Expert, joins me for to quietly discuss this important topic. * For more information: videoeasypeasy.com * Gillian Whitney https://www.linkedin.com/in/gillianwhitney/ * Kim Ribich https://www.linkedin.com/in/kim-ribich/
Would you like to increase your visibility and grow your network? Be seen by being heard? Then come learn about the magic of LinkedIn Audio Events. Deanna Russo knows all about the power of LinkedIn Audio. Deanna is the vibrant host of LinkedIn Mastery. During this weekly audio event, Deanna is joined by Bobby Umar, special guests, and a lively and engaged audience to talk about all things LinkedIn. * For more information: videoeasypeasy.com * Gillian Whitney https://www.linkedin.com/in/gillianwhitney/ * Deanna Russo https://www.linkedin.com/in/deannarusso1/
One of the greatest features of LinkedIn is the magic that happens when we connect and cooperate with others. Working together can result in engaging live events, collaborative articles, and even publishing a best selling book. This past month, 36 authors, from 10 countries, joined forces to write... The Most Amazing Marketing Book Ever. These writers and non-writers collaborated to produce a book - which alone might never have been possible due to time constraints, writing skills, etc. Anna Bravington is one of those authors. In her chapter, Anna uncovers the fascinating topic of experiential marketing. She walks you through creating memorable experiences that will leave a lasting impression on your audience, ensuring they choose you over your competitors.* For more information: videoeasypeasy.com * Gillian Whitney https://www.linkedin.com/in/gillianwhitney/ * Anna Bravington https://www.linkedin.com/in/annabravington/
There's no denying that AI-generated content can be a valuable for content creators on LinkedIn. However, it is important to keep in mind that AI is a tool that can't replace the customization, creativity, and relationship-building skills of human marketing specialists. Frank Prendergast will be sharing his expertise on marketing research and the development of content that AI can't do (right now anyway!). Frank believes you can use AI in your business, and also create very human content, rich with human detail that AI simply can't compete with.* For more information: videoeasypeasy.com * Gillian Whitney https://www.linkedin.com/in/gillianwhitney/ * Frank Prendergast https://www.linkedin.com/in/frankprendergast/
Have you ever wondered how Headhunters view your LinkedIn profile? How to make your profile more findable to recruiters and career opportunities? Whether you're looking for that dream job, or want advice on how to be found better on LinkedIn, you'll want to tune in for some tips from TIINA JARVET.* For more information: videoeasypeasy.com * Gillian Whitney https://www.linkedin.com/in/gillianwhitney/ * Tiina Jarvet https://www.linkedin.com/in/tiinajarvet/
Believe or not, Public Speaking is not a talent we're just born with. Public speaking is a skill that can be learned by anyone. Whether you have to talk in front of a big or small audience, improving your public speaking skills has lifelong benefits for everyone. Lavinia Thanapathy is a Linkedin Top Voice and one of top 200 voices in Leadership, has 2 TED Talks under her belt, and trains people to be better public speakers to improve their careers and businesses.* For more information: videoeasypeasy.com * Gillian Whitney https://www.linkedin.com/in/gillianwhitney/ * Lavinia Thanapathy https://www.linkedin.com/in/laviniathanapathy/
During this special 1 hour LinkedIn Live we’ll be sharing our favorite tips for this incredible platform. Woo hoo hoo. This jam-packed live event promises to be entertaining, engaging, and educational. We hope you're [in] to join us for this fun-filled celebration. Party Hats optional For more information: videoeasypeasy.com * Gillian Whitney https://www.linkedin.com/in/gillianwhitney/ * Kevin D.Turner https://www.linkedin.com/in/president/ * Debbie Wemyss https://www.linkedin.com/in/debbiewemyss/ * Jeff Young https://www.linkedin.com/in/jeffyoungralemoi/
Are you always busy? Do you feel like there are not enough hours in the day? Are you overwhelmed by everything you have on your plate? Meet Kathie York, the Queen of Non-Overwhelm. She’s a published author and a Certified Goal Success Life Coach. During this LinkedIn Live, Kathie will share tips and tactics on how to kill overwhelm and how to set - and reach - realistic goals.* For more information: videoeasypeasy.com * Gillian Whitney https://www.linkedin.com/in/gillianwhitney/ * Kathie York https://www.linkedin.com/in/kathieyork/
Got an upcoming presentation, webinar, podcast, or LinkedIn Live appearance? Wondering how to start it in a way that engages with your audience? Curious how to speak with impact? Mica Allan will share tips and techniques on how to transform your communication skills from dull to dazzling.* For more information: videoeasypeasy.com * Gillian Whitney https://www.linkedin.com/in/gillianwhitney/ * Mica Allan https://www.linkedin.com/in/micaallan/
Many people see LinkedIn as a social media channel for professional networking. However your LinkedIn network can consist of a myriad of people - clients, colleagues, and even friends. Many of us on have cultivated friendships on this platform and see these relationships as a cause for celebration. Our LinkedIn friends can help us both personally and professionally. Tristan Griffiths is one of those individual that loves to #CelebrateFriends and he’s got the hashtag to prove it. Which is why we will discuss the who, what, when, why and how of celebrating friends on LinkedIn.* For more information: videoeasypeasy.com * Gillian Whitney https://www.linkedin.com/in/gillianwhitney/ * Tristan Griffiths https://www.linkedin.com/in/imtristang/
Storytelling is magical. In business, stories can be used to connect with customers, nurture relationships, and build our brand. When we share personal stories, we not only share information, we share a part of ourselves. Katherine Ledger believes that vulnerability is the key to great storytelling. As a seasoned storyteller of 22 years & qualified Marketer, Katherine helps Tech & B2B companies win better clients through story-driven content marketing.* For more information: videoeasypeasy.com * Gillian Whitney https://www.linkedin.com/in/gillianwhitney/ * Katherine Ledger https://www.linkedin.com/in/katherineledger/
While it's exciting to discover the latest NEW features being released on LinkedIn, it can be a struggle to find the OLD LinkedIn features. Sometimes it feels like we're playing a game of Hide-and-Seek just to find the Help button. Jeff Young, aka #TheLinkedInGuru, likes to say that half the battle of being effective on LinkedIn is knowing HOW to do something and WHERE to find the right option or setting. Which is precisely why Jeff and I are joining forces to discuss finding the "treasures" LinkedIn likes to hide.* For more information: videoeasypeasy.com * Gillian Whitney https://www.linkedin.com/in/gillianwhitney/ * Jeff Young https://www.linkedin.com/in/jeffyoungralemoi/
Artificial & Authentic Intelligence. Even LinkedIn agrees Authentic Intelligence is the Real AI. But can AI build Brands on LinkedIn? To BOT or Not To BOT, that is the question: Whether 'tis nobler to create content or suffer the dings and narrows of outrageous algorithms,or to take Arms against a Sea of AI. Kevin D. Turner and I will be tackling the very timely topic of LinkedIn and AI.* For more information: videoeasypeasy.com * Gillian Whitney https://www.linkedin.com/in/gillianwhitney/ * Kevin D. Turner https://www.linkedin.com/in/president/
Believe it or not, not everyone feels comfortable posting and or engaging on LinkedIn. While it makes sense that being more visible on social media is what's needed to market ourselves, it's often easier said than done. And, if you're an introvert or private person, putting yourself out there on LinkedIn can be a struggle. Sandra Clark knows about the challenge of social media for the socially reluctant. Which is why she gently guides clients on how to feel comfortable with social media and what it can do for them.* For more information: videoeasypeasy.com * Gillian Whitney https://www.linkedin.com/in/gillianwhitney/ * Sandra Clark https://www.linkedin.com/in/sandraaclark/
Pop quiz. How old do you have to be to join LinkedIn? The answer is 16. High School and College Students are welcome members of the LinkedIn community. Which means it's never too early for young adults to learn about building a network of professional contacts. Mary Wu is self-employed as a Social Media Consultant, working predominantly with coaches and consultants. In addition, she’s passionate about mentoring 16-24 year olds about using “LinkedIn for Life” to acquire the skills needed for their career success.* For more information: videoeasypeasy.com * Gillian Whitney https://www.linkedin.com/in/gillianwhitney/ * Mary Wu https://www.linkedin.com/in/marywuva/
Are you are looking to generate more business from the content you post on LinkedIn? Then you're in the right place. Rhonda Sher empowers people to stop "hiding out" & start "standing out" on LinkedIn while creating relationships that convert to revenue.* For more information: videoeasypeasy.com * Gillian Whitney https://www.linkedin.com/in/gillianwhitney/ * Rhonda Sher https://www.linkedin.com/in/rhondalsher/
Podcasting is a powerful tool for building your brand and growing your business... on and off LinkedIn. Whether you're thinking about launching a podcast, leveling up your existing podcast, being a podcast guest, or you just love podcasts, this is the show for you. When it comes to podcasting, Billy Samoa Saleebey has had an incredible journey. In 2019, he left Tesla as the Head of Global Sales & Product Training and went ALL IN on podcasting. His first step was to become the creator and host of Insight Out, a podcast that explores the lives of the world’s most impactful people. Billy then took his passion for podcasting and turned it into a business to help others.* For more information: videoeasypeasy.com * Gillian Whitney https://www.linkedin.com/in/gillianwhitney/ * Billy Samoa Saleeby https://www.linkedin.com/in/billysamoa/
One thing Kevin D. Turner and I have in common is that, even though we’re ALL IN on LinkedIn, we both have a YouTube Channel. Guess what? We are not alone. Oodles of people on LinkedIn have a YouTube channel. As of a matter of fact, even LinkedIn... has a YouTube channel. What’s cool is that it’s Easy Peasy to make YouTube a part of your Linkedin strategy. You just need to be know what works… and what doesn’t. Which is why Kevin and I are decided to share what we've learned.* For more information: videoeasypeasy.com * Gillian Whitney https://www.linkedin.com/in/gillianwhitney/ * Kevin D. Turner https://www.linkedin.com/in/president/
When we empower ourselves we take charge of our life. We make positive decisions, take action to move forward, and become more confident. One of the key elements of self-empowerment is trust. And when it comes to trust and credibility, the first person that comes to my mind is Nigel Cliffe.* For more information: videoeasypeasy.com * Gillian Whitney https://www.linkedin.com/in/gillianwhitney/ * Nigel Cliffe https://www.linkedin.com/in/nigeljcliffe/
Video is the perfect tool for building brand awareness and extending the organic reach of any business. Which is why -Barb Davids is now dedicated to using recorded and live video on LinkedIn and her other social channels. Barb Davids helps photographers struggling to grow their business to the next phase so that they have more money and freedom.* For more information: videoeasypeasy.com * Gillian Whitney https://www.linkedin.com/in/gillianwhitney/ * Barb Davids https://www.linkedin.com/in/barb-davids/
We’re having a birthday bash and everyone’s invited. Come and learn how John Espirian, the relentlessly helpful LinkedIn nerd, has spent the past year growing the Espresso+ community and yet continued to support his LinkedIn friends and fans with his knowledge and expertise. John Espirian is the leader of Espresso+ , the private online community for small business owners and solopreneurs who want to build an ethical, effective online presence.* For more information: videoeasypeasy.com * Gillian Whitney https://www.linkedin.com/in/gillianwhitney/ * John Espirian https://www.linkedin.com/in/johnespirian/
If you believe that good manners are a thing of the past, consider this advice from Emily Post, “Consideration for the rights and feelings of others is not merely a rule for behavior in public but the very foundation upon which social life is built.”LinkedIn is social media platform and playing nice with others matters. How we engage publicly in the comments or communicate privately in direct messages really can affect others. When it comes to good behavior on LinkedIn, Jeff Young, aka #TheLinkedInGuru, immediately comes to mind. With a personal mission to simply serve others, Jeff is known for being one of the nicest people on LinkedIn.* For more information: videoeasypeasy.com * Gillian Whitney https://www.linkedin.com/in/gillianwhitney/ * Jeff Young https://www.linkedin.com/in/jeffyoungralemoi/
As you scroll through the LinkedIn feed it can sometimes feel a bit meh. Why? Because so many content creators are posting such similar content. If you want to stand out from the crowd, you need to create content that is different from the rest. What Seth Godin refers to in marketing as a "Purple Cow." When it comes to creating content that rises above the noise,, Ryan Anderson (aka The Singing Strategist), has content that is unique and exciting. His musical marketing parodies are absolute genius.* For more information: videoeasypeasy.com * Gillian Whitney https://www.linkedin.com/in/gillianwhitney/ * Ryan Anderson https://www.linkedin.com/in/ryan-mark-anderson/
With almost 900 million members on LinkedIn, it’s natural to feel overwhelmed with creating video content that connects and converts. However, the secret to successful video marketing is to focus on creating video for YOUR target audience. Paul McDermott is no stranger to world of video content creation. He’s an award-winning filmmaker, video producer, & agency owner of Social Video HQ and the Founder of Video Connect.* For more information: videoeasypeasy.com * Gillian Whitney https://www.linkedin.com/in/gillianwhitney/ * Paul McDermott https://www.linkedin.com/in/paulmcdermottsocialvideohq/
Albert Einstein said, "The definition of insanity is doing the same thing over and over and expecting different results." So if you are yearning for more success in your career or business, now may be the time to set strategic goals to use LinkedIn more effectively. During this LinkedIn Live, Annette and I will share our 2023 plans for working smarter (not harder) on LinkedIn.* For more information: videoeasypeasy.com * Gillian Whitney https://www.linkedin.com/in/gillianwhitney/ * Annette Richmond https://www.linkedin.com/in/annetterichmond/
LinkedIn has seen a lot of changes this past year. So I thought, who better to come and talk about it than the dynamic duo of... the #NewLinkedInFeature King, Kevin D. Turner, and #TheLinkedInGuru, Jeff Young. What do you get when you talk with not one, but two high-energy experts about LinkedIn? A jam-packed session that will be both entertaining and educational. Which is why this will be a Special 1 Hour episode.* For more information: videoeasypeasy.com * Gillian Whitney https://www.linkedin.com/in/gillianwhitney/ * Kevin D. Turner https://www.linkedin.com/in/president/ * Jeff Young https://www.linkedin.com/in/jeffyoungralemoi/
Ever wondered just how long it takes to master LinkedIn video? The short answer is it all depends on how motivated you are. Meet Sarah Dodd, a tree hugging lawyer by day and video ninja by night. Sarah has literally ticked off all the boxes when it comes to LinkedIn video… and did it all in just a few months.* For more information: videoeasypeasy.com * Gillian Whitney https://www.linkedin.com/in/gillianwhitney/ * Sarah Dodd https://www.linkedin.com/in/treelaw/
Words matter. The words we use when communicating on LinkedIn have impact and influence. Beth Granger knows a thing or two when it comes to communicating strategically.* For more information: videoeasypeasy.com * Gillian Whitney https://www.linkedin.com/in/gillianwhitney/ * Beth Granger https://www.linkedin.com/in/bethgranger/
While growing a large LinkedIn network may seem like a great goal, you may want to think again. Having a network of the wrong people can be like have a garden full of weeds. And as any wise gardener knows, weeds left unchecked will soon take over and strangle the flowers. Like so many of us, when Sue first got started with LinkedIn, she made the mistake of connecting with anyone that asked. As a result, she amassed a network of 15,000 people, which resulted in a cluttered feed and noisy in-box. Determined to tame her LinkedIn network, she drastically reduced her connections and is sharing the lessons learned.* For more information: videoeasypeasy.com * Gillian Whitney https://www.linkedin.com/in/gillianwhitney/ * Sue Allen Clayton https://www.linkedin.com/in/sueallenclayton/
Sandee Rodriguez & Gillian Whitney as we chat about: Time-Saving Tips for Using LinkedIn. Have you ever wondered how to get the most out of LinkedIn without losing half a day? Then join us for this lively and engaging discussion about how to be more effective with your time on LinkedIn. Sandee Rodriguez, knows a thing or two about taming time and tasks. As a Business Advisor & Evernote Expert, she helps women running B2B businesses implement better systems and processes.* For more information: videoeasypeasy.com * Gillian Whitney https://www.linkedin.com/in/gillianwhitney/ * Sandee Rodriquez https://www.linkedin.com/in/sandeerodriguez/
Russ Johns & Gillian Whitney as we chat about: Creating Your Opportunity to Attract & Engage. Getting your community to ask for more... is the key to doing LinkedIn right. As the host of the Pirate Broadcast, Russ Johns knows a thing or two about building an engaged community. He's passionate about connecting and developing relationships and wants to help others do the same thing. His motto is that "Kindness is Cool" and believes everyone has a gift, a mission, and value." * For more information: videoeasypeasy.com * Gillian Whitney https://www.linkedin.com/in/gillianwhitney/ * Russ Johns https://www.linkedin.com/in/nextstepnext/
Julie Riley & Gillian Whitney chat about: Live Streaming on LinkedIn with StreamYard. Julie Riley is the social media manager for StreamYard, the easiest way to create professional live streams. She is passionate about seeing others succeed in their business, standing out on social media, and leveling up their live streams. * For more information: videoeasypeasy.com * Gillian Whitney https://www.linkedin.com/in/gillianwhitney/ * Julie Riley https://www.linkedin.com/in/socialjewelsict/
Join Susan Rooks & Gillian Whitney as we chat about: How to Shine on LinkedIn. Your LinkedIn profile should be more than a placeholder with a name attached. Instead, you need to show up and let your light shine. A good way to do this is completing your LinkedIn profile and posting content that shines brightly. Susan Rooks, aka the Grammar Goddess, knows a thing or two about spreading light and good cheer on LinkedIn. Susan has carved out a large and loyal LinkedIn following by posting content that makes us smile, levels up our language skills, and teaches tips about LinkedIn. * For more information: videoeasypeasy.com * Gillian Whitney https://www.linkedin.com/in/gillianwhitney/ * Susan Rooks https://www.linkedin.com/in/susanrooks-the-grammar-goddess/
These days, just about everyone is using video to promote their products and services online. So wouldn't knowing a few tips, tricks, and techniques from the actor’s handbook go a long way to make the camera work for you? As a former corporate IT sales exec turned on camera actress and Voice Over talent, Laura Doman creates short YouTube videos to help non-actors (often small business owners) become more comfortable and effective on camera when they make their own videos. * For more information: videoeasypeasy.com * Gillian Whitney https://www.linkedin.com/in/gillianwhitney/ * Laura Doman https://www.linkedin.com/in/lauradoman/
Your Network is your Net Worth. Which is why Kevin D. Turner believes we should build our network and brand with purpose. Who we associate with on LinkedIn is a critical component of our reputation, which in essence is our #PersonalBrand. During this Live event Kevin & I will discuss: Six Degrees of Separation; Connections vs. Followers; Pros & Cons: Wide Vs Focused, Small Vs Large; and How to Build Community. * For more information: videoeasypeasy.com * Gillian Whitney https://www.linkedin.com/in/gillianwhitney/ * Kevin D. Turner https://www.linkedin.com/in/president/
Jeff Young & Gillian Whitney chat about: Cracking the QR Code on LinkedIn. QR codes are being used everywhere on LinkedIn. On personal profiles, business pages, groups, and on content (videos, graphics, documents, articles, newsletters, carousels), and even on LinkedIn Live events. Which is why Jeff Young and I will be discussing how and where you can use QR Codes to your best advantage on LinkedIn. * For more information: videoeasypeasy.com * Gillian Whitney https://www.linkedin.com/in/gillianwhitney/ * Jeff Young https://www.linkedin.com/in/jeffyoungralemoi/
JD Gershbein & Gillian Whitney chat about: Leveling Up Your LinkedIn Style. What exactly is LinkedIn style? How do we develop a sense of style on this platform? Why is having a LinkedIn style important? When using LinkedIn. many people throw caution to the wind. They overlook the fundamental laws of professional etiquette and go right for the sell. In a time when LinkedIn use is at its highest level and developing trusted relationships are essential to professional growth, JD believes we must cultivate a personal style in how we represent ourselves and communicate on the site. * For more information: videoeasypeasy.com * Gillian Whitney https://www.linkedin.com/in/gillianwhitney/ * JD Gershbein https://www.linkedin.com/in/jdgershbein/
Juma Bannister & Gillian Whitney chat about: Crafting a Video Content Strategy. It’s not enough to just create video content for LinkedIn. Instead we need a video strategy that aligns with our business goals, builds our brand, and attracts our ideal customers.Juma Bannister is a pro when it comes to creating useful video content. He knows how to strategically use livestream and recorded video to create content that helps us power up our videos. * For more information: videoeasypeasy.com * Gillian Whitney https://www.linkedin.com/in/gillianwhitney/ * Juma Bannister https://www.linkedin.com/in/jumabannister/
Felipe Cofiño & Gillian Whitney for an engaging chat about: Goal Setting for Professional & Personal Success. We all have the same 24 hours. So then why do some people reach their goals and others don't even get close? To successfully reach our goals requires setting goals that are effective, smart, and achievable. Which is why I asked Felipe Cofiño to chat about some strategies to set us up for success. Felipe Cofiño knows about getting things done. Each week he co-hosts The High Achievers Hour, a weekly LinkedIn Audio room that meets Wednesdays at 8pm EST. Topics discussed help audience members reach their full potential.
In this solo episode, Gillian Whitney talks about: Increase Your LinkedIn Presence with Podcasts. Being a guest on a podcast is a terrific way to boost your brand and increase your visibility on LinkedIn. It helps establish you as an expert in your niche and display the depth of your knowledge. Unfortunately, many people think that once the interview is over… their job is done. They aren’t aware of all the easy peasy LinkedIn strategies they can use to promote their podcast appearance. Which is why Gillian shares her 7 LinkedIn podcast promotion strategies.
Mic Adam & Gillian Whitney for a lively chat about: Social Selling & the Art of Conversation. Truman Capote once said, “A conversation is a dialogue, not a monologue.” Which is precisely why the dreaded sales pitch on LinkedIn is so ineffective. Knowing how to be a good conversationalist is the secret ingredient to being successful at social selling. It's a pleasant and natural way for people to get to know, like, and trust you. Social Selling is a topic that Mic Adam is passionate about. He believes meaningful conversations attract people and build relationships… which eventually leads toward the goal of making the sale.
Teddy Burriss & Gillian Whitney chat about: Giving & Getting LinkedIn Recommendations. How important are LinkedIn recommendations? How exactly do they help us? Is it better to give or receive? Is it professional to ask for one from clients and colleagues? These are just some of the questions that many of us wonder about LinkedIn Recommendations. Which is why I asked Teddy Burriss to come on my LinkedIn Live show to chat about this important topic. Teddy Burriss has been teaching how to use LinkedIn as a business tool since 2009. He is generous and supportive with his LinkedIn knowledge and has built a very large network on and off LinkedIn.
Christopher G. Johnson & Gillian Whitney chat about: Where are We at With Virtual Events? While the pandemic may not be totally over, many of us are ready to get back to normal. But, what does that mean for virtual events? Like... meetings, webinars, conferences, and workshops via Zoom. And what about LinkedIn virtual events? From LinkedIn Lives, to Audio Events, and Social Video Events coming soon. Are these virtual options still relevant? And what about hybrid events? Christopher G. Johnson knows a thing or two about virtual events. He’s a Virtual Event Coach, Collaborator, Producer, Trainer, and Speaker.
Annette Richmond & Gillian Whitney chat about: TikTok as a Part of Your LinkedIn Strategy? TikTok is no longer just for dancing teenagers. Business professionals are flocking to TikTok in droves to be more visible, establish their brand, and build a following. Even LinkedIn is carving out a presence on TikTok. Many LinkedIn members are now making TikTok a serious part of their LinkedIn Strategy. One of my LinkedIn buddies, Annette Richmond, has become a big TikTok fan. Annette's been having a blast experimenting with all things TikTok. She uses the platform strategically to repurpose the LinkedIn videos she's already created. In addition, she's been using TikTok's fun and creative templates to make short-form videos to use on LinkedIn. Annette is blending TikTok and LinkedIn to better build her brand.
Jeff Young & Gillian Whitney chat about: What’s in Your Content Wallet? The content we create for LinkedIn is like currency. It’s an asset we trade to attract attention, provide value, and grow our LinkedIn network. Which is why Jeff and I will be chatting about the different types of content you can create for LinkedIn and how they perform. But more importantly, we'll discuss how your content represents your “long-term” brand. Jeff, aka #TheLinkedInGuru, is choosy when it comes to spending his content currency. He doesn’t do ALL types of content because that doesn’t fit his style. Instead, he focuses on creating content that fits his “BRAND” - Be Real And Never Doubt.
Gillian Whitney discusses: Lessons Learned from 100 LinkedIn Lives. July 31, 2020 she received an email indicating approval for LinkedIn Live. Four days later, she nervously pressed the Go Live button, and uttered these words, "And we're live!" Here it is 2 years later, with 100 consecutive (almost, she was sick once) LinkedIn Live Events under her belt. What an incredible journey it's been. So in celebration of the 100th Live, she thought she'd share the lessons learned along the way.
Mac Laubscher & Gillian Whitney chat about: Strategic Networking for LinkedIn Success. Many people on LinkedIn simply don’t have a strategy for growing their network… which unfortunately can lead to quantity over quality. Mac, aka The LinkedIn Expert, prefers sanity over vanity. For Mac, it’s all about building meaningful relationships, as he believes you just never know where a conversation may lead. Based in the UK, Mac is the founder of M4MOTIV8 Coaching Academy. He coaches businesses on the benefits of social networking and growing their businesses online. Mac's mission is to empower people & businesses for greatness. Mac is also the host of “Life Hacks with Mac” on YouTube. He interviews experts from around the world on tips that you can implement right away to help you & your business succeed in today’s world.
Gehan ("G") Haridy-Ardanowski & Gillian Whitney chat about: Using Your Strengths to Boost Your Brand. Shakespeare displayed his branding expertise when he wrote these words... “To thine own self be true” Defining your brand begins with knowing who YOU are. Clarity comes from understanding what are your specific strengths and how to connect the dots with your values, skills, and personality. "G" not only believes knowing your strengths is essential to building the brand of YOU, but it… EMPOWERING! As a Certified YouMap Coach, “G” enjoys using her passion and knowledge of CliftonStrengths to support individuals and teams with their personal and professional goals. Based in Texas,"G" is the Founder & Creative Human Resources Consultant with Golden Synergy Touch. She provides short and long-term project support in areas of HR/recruiting/training/personal branding, and content creation.
Sebestian Ong & Gillian Whitney chat about: Oops! LinkedIn Live Mishaps. Whether you’re a LinkedIn Live host or guest, you will find that no matter how hard you plan, things can and will go wrong. It’s all just part of the livestream adventure. Sebestian knows a thing or two about livestreaming. He goes live on LinkedIn on a regular basis by himself and with guests from all over the world. Based in Zurich, Seb is a Digital Strategist, specializing in B2B marketing, social selling, employee advocacy, and LinkedIn advertising. With a passion for all things video, Seb showcases his creativity and expertise with the varied content he shares on LinkedIn.
Toni McLelland & Gillian Whitney chat about: The Role of a Critical Friend. Toni's clients describe her as a "critical friend" - someone who takes time to understand people whilst inspiring, supporting, & empowering to get results. Based in the UK, Toni is a business mentor at 1st Life Group. She’s a straight-talking business mentor, specializing in diversity, equity, and inclusion (DEI) & the social justice, mobility, & impact space. She brings personality to her work and LinkedIn by sprinkling #TonisFairyDust. And believes… we are only one decision away from changing our entire life.
Tristan Griffiths & Gillian Whitney chat about: Overcoming Content Creation Overwhelm. Content creation overwhelm is real and can leave us feeling completely drained. And yet, in order to be visible we feel pressured to create and publish buckets of content! Tristan Griffiths knows a thing or two about content creation. He’s the creator of the #NoFoolContent series (available on LinkedIn, YouTube, Facebook, and Instagram) which includes 75+ daily videos that provide content resources, advice, tips, and techniques. Based in England, Tristan (ImTristanG) Griffiths is the Chief Innovation Officer, Productivity Evangelist, and Business Mentor with ItsNomad9. He helps remove overwhelm from content creation, social media, live-streaming, and social audio!
Kevin D. Turner & Gillian Whitney chat about: What’s [In] Professional? You hear it all the time. LinkedIn isn’t Facebook. LinkedIn is supposed to be a professional social media platform. But what does it really mean to be “professional” on LinkedIn? What’s [In] Professional? Personal vs Personality. Humorous vs Serious. Debate vs Berate. Brand vs Bland. As a Brand Strategist and Managing Partner with TNT Brand Strategist LLC, Kevin knows a thing or two about building a professional brand on LinkedIn. Based in Dallas, Texas, Kevin is a LinkedIn Optimizer, Trainer, Resume Writer, Career Coach, Public Speaker, and Podcast Guest. Kevin is highly regarded on LinkedIn for eliminating organizational & personal blanding with the sharpest tools and strategies for your professional success. He's also amazingly knowledgeable about the latest and greatest new LinkedIn features.
Susan L Axelrod & Gillian Whitney chat about: Showing Up With Confidence. What does it mean to display confidence? How can having confidence help us in business? Can confidence be learned or is it a state of mind? Susan confidently shows up on LinkedIn every day. As a Confidence Coach, she hosts a LinkedIn Live daily to talk about the topic of confidence. Based in Flagstaff, Arizona, Susan is the owner of Confident Life-Coaching. She helps her clients get 100% in control finding clarity, confidence, and purpose. She works with women executives, business owners, managers, and young women who want to grow as leaders. It’s Susan’s believe that… "WHEN YOU KNOW YOUR PURPOSE, LIVE YOUR PASSION AND PONDER YOUR LEGACY, YOU CAN MOVE THROUGH LIFE AND WORK CONFIDENTLY KNOWING YOU ARE HEADED IN THE RIGHT DIRECTION."
Anna Bravington & Gillian Whitney chat about: The Journey of Launching a Podcast Six months ago, Anna took the big leap to become a Podcaster. She is now the host of "Crossing the Content Chasm", a lively and educational podcast for people who want to bring a content strategy to life. What's extra special about Anna, is that she shared her entire podcast journey on LinkedIn. Everyone in Anna's network got a behind-the-scenes look at what's involved with creating and launching a podcast. Based in the United Kingdom, Anna has over 20 years of experience in digital marketing. One of her biggest passions is content marketing. She loves helping brands jump from one side of the scary content chasm to the other. Anna is Co-Founder and Head of Content at Those that Dare. They create content for tech and digital businesses by turning content into conversations with an audience-led content strategy.
Shelly Elsliger & Gillian Whitney chat about: Leading on LinkedIn by Flexing Your Social Reciprocity Muscles. Shelly is an avid social connector, who believes in the deep power of connection. If she could give her LinkedIn younger self a piece of a piece of advice, it would be… Make the first question, you ask yourself, “How can I help people in my LinkedIn Network today?” Shelly's humble beginnings, began by paying a coffee forward. And today, she is a LinkedIn Latte Superfan with a thriving network of over 40,000 friends. Her LinkedIn journey was not alone, instead, it was a journey of community. Shelly is a Career, Workplace Success & Inclusion Coach. Based in Canada, Shelly is also an Author, Career Course Developer, and Globally recognized LinkedIn Trainer. She's proud to be the founder of the #DecideToBeKind movement, whose heart-centered mission is a united stance against bullying on LinkedIn.
Leanne Calderwood & Gillian Whitney chat about: Boosting Your Brand With Bitmojis. Some people may think that cartoon characters have no business being on a professional social networking platform like LinkedIn. And yet, anyone who's using Bitmojis in their content marketing sees these colorful cartoon characters as a way to add a splash of creativity to boost your brand. Leanne is a big fan of Bitmojis. As a LinkedIn and Personal Branding Trainer, she believes we can all build powerful and compelling brands that attract more business to our organizations, and more opportunities for ourselves. Based in British Columbia, Canada, Leanne helps hospitality professionals find their voice and develop their personal brand through her blog posts, downloadable resources, videos, digital courses and consulting.
Diana Wilson & Gillian Whitney chat about: Making an Impact Without Being on Camera. Is it possible to make a branded video without being on camera. It sure is! Talking head videos are simply one form of video content. On LinkedIn, YouTube, and other social platforms, there are tons of videos where you never see the content creator on camera. Diana is an Online Course Consultant and YouTube Tutorial Creator. With almost 7,000 subscribers, Diana knows a thing or two about making videos. Her videos are based around the tools and skills needed by course creators to build amazing online courses. Based in Fort Worth, Texas, Diana helps online course creators confidently launch their online courses without overwhelm and stress, so that they can get onto selling faster. During our discussion, we talk about some of the ways you can make effective and branded video content... all with the camera off.
Deanna Russo & Gillian Whitney chat about: Standing Out From the Crowd. You never get a second chance to make a first impression. Deanna believes that first impressions are everything! Which might be why she has a purple squirrel as her business mascot. Purple squirrels have a way of attracting attention. Based in Cleveland, Ohio, Deanna Russo is the owner of Leverage Up. She is a LinkedIn Strategist, Coach, and Accountability Partner. Deanna grew her network LinkedIn dramatically from 400-25,000. She has a distinct strategy for growing and doing business on LinkedIn. She shows solopreneurs and companies how to brand themselves on LinkedIn, without being salesy or spammy.
Di Jones & Gillian Whitney chat about: Visuals Matter More Than You Think. As a passionate photographer, who puts sexy into every image, Di knows why images make an impact on your business. She’s eager to share tips and advice with us regarding photography, ALT Text, image sizes, and more. Di is a commercial photographer with Di Jones Photography. She helps clients stand out with her bespoke services. Commercial Photography, Content Creation, or Linkedin Training. Based in the United Kingdom, Di is a Specialist Photographer for Infrastructure, Construction, Manufacturing & Engineering. With over 37 years of experience, she helps companies communicate to their audience with strong images, triggering an impactful reaction to their brand.
Nola Simon & Gillian Whitney chat about: Storytelling to Shine Your Light on LinkedIn. “Every story you tell changes how people perceive you. That goes for companies and for employees. What story are you telling and how can you change that?” That is the introduction from Nola’s profile video. Powerful isn’t it? Stories draw us in and capture our attention. Which is why I’m excited to discuss the intentional use of storytelling on LinkedIn and how it can lead to visibility in traditional media. Nola knows about this topic, as evidenced by her recent interviews with CBC Radio talking about hybrid/remote work and concerns about returning to the office. Nola is a Hybrid/Remote Work Consultant with Nola Simon Advisory. Based in Ontario, Canada, She helps organizations do hybrid/remote work better. She is also the host of the Janus Oasis podcast and a Storyteller.
Jeff Young & Gillian Whitney chat about: The Mysterious Case of the Missing Notifications. Did you know there are three ways you can receive LinkedIn notifications? What are notifications? They are alerts about your posts or shares, comments, live events, career opportunities, and updates about people in your network. For many LinkedIn users, notifications are a complete mystery! We may not be getting enough. We may be getting too many. And, we may not have a clue what to do with them once we find them. Jeff Young knows a thing or two about working with Linkedin notifications. He receives oodles of them each and every day (more like every minute). As a result, Jeff has learned some best practices on how to find and manage LinkedIn notifications. They don't call him #TheLinkedInGuru for nothing folks! Based in Columbus, Ohio, Jeff Young's superpower is that he’s a teacher. He loves to freely share his extensive knowledge of LinkedIn. In the last 3 years he's provided nearly 200 free LinkedIn workshops. He's been on LinkedIn since May 13, 2004 and was one of the first 600,000 members to join.
Kevin D. Turner & Gillian Whitney chat about: Your Brand’s Digital Footprint. We live in a digital world. and as we travel the web our digital footprint show the traces of our online activity. All of this data can have a positive OR negative effect on your brand. Curious about your digital footprint on LinkedIn? Then you might want to follow the advice of Kevin D. Turner and download your LinkedIn Data Archive. Hidden within that mountain of data, are gems of information that may be having a crucial impact on your brand. Kevin is a Brand Strategist and Managing Partner with TNT Brand Strategist. Based in Dallas, Texas, Kevin is also a LinkedIn Optimizer, Trainer, Resume Writer, Career Coach, Public Speaker, and Podcast Guest. Kevin is highly regarded on LinkedIn for providing the sharpest tools and strategies for your professional success. He's also amazingly knowledgeable about the latest and greatest new LinkedIn features.
John Espirian & Gillian Whitney chat about: Gold in the Groups. When it comes to understanding the power of community, John knows a thing or two. During his career on social media he's built strong and mighty followings on LinkedIn, Twitter, and YouTube. Based in the United Kingdom, John is best known for being a relentlessly helpful LinkedIn nerd. He is the go-to guy when you want to know about how to raise your visibility online and be more effective on LinkedIn. Recently, John launched the Espresso+ membership community. This private group is a safe space for ethical small businesses and solopreneurs interested in building an effective online presence. During this talk, John and I will discuss the power of community and tackle some of the misconceptions about groups: they're all dead, they're all spammy, you don't get updates, you don't build relationships.
Danielle Guzman & Gillian Whitney chat about: Top Tips for Commenting on LinkedIn. Danielle is passionate about sparking conversations in the comments. Many of us fondly refer to her as the LinkedIn Queen of Comments. Based in New York, Danielle is the Global Head of Social Media at Mercer, a global consultancy organization. She is responsible for overall social media vision and strategy for the organization across all social networks. Danielle enjoys cultivating relationships, meeting new people, and engaging with others on LinkedIn.
Stella Da Silva & Gillian Whitney chat about: What Works for Me on LinkedIn. Stella approaches LinkedIn with a #KISS - Keeping it Stellacliciously Simple! Based in England, Stella Da Silva is an International Trainer with clappers in tow for all things Employability Skills. Stella is a passionate Education & Training Consultant with over 25 years experience. She’s all about the A-ha and lightbulb moments when she delivers & engages with educators, learners, & clients. Internationally, she has worked on various educational projects in: China, South Korea, Malaysia, Vietnam, Saudi Arabia, Oman, Singapore, Nigeria to name a few. Stella works with LinkedIn connections/clients to develop their LinkedIn strategy and their brand identity to attract visibility as well as working with jobseekers on all things employability skills from resumé reviews to prepping for interviews.
Alison Edgar MBE & Gillian Whitney chat about: It’s Never Too Late to Smash Your Goals. Alison knows a thing or two about goal setting. Based in England, Alison is the Founding Director of SMASH IT! Training and author of the book: SMASH IT! The Art of Getting What YOU Want Leaving the world of blue-chip sales in 2014, Alison set up her own business to work with entrepreneurs, start-ups and teams. She was crowned ‘The Entrepreneurs Godmother’ by a plethora of the world's most successful entrepreneurs including Dragon’s Den and Apprentice winners. In recognition of her services to Entrepreneurship and Business, she was honoured with an MBE in 2020. She was also invited to attend the Queen’s Royal Garden Party at Buckingham Palace and was twice named one of the UK’s Top Ten business advisers. Alison also regularly consults with Downing Street to give her opinions on the business landscape.
Ilia Francis & Gillian Whitney chat about: Short-Form Video Trends. Marketing experts say that short-form video is the future of social media. From Tik-Tok to YouTube, social media platforms are totally embracing this content format. But what’s the role of short-form videos on a professional platform like LinkedIn? ILIA FRANCIS, knows a thing of two about making short-form videos for LinkedIn. The majority of her videos are less than 1 minute, many of which are shorter than 20 seconds. Wow! Based in Toronto, Canada, ILIA is a LinkedIn Strategist. She helps leaders & professionals build their personal brand and content strategy to attract job opportunities, clients, and increase their impact on LinkedIn.
Tiina Jarvet Pereira & Gillian Whitney chat about: Job Search Tips for International Women. Women of the World Unite! It's International Women's Day 2022. What better way to celebrate this very special day than by joining two globally-based women discussing job search strategies for international women. TIINA JARVET PEREIRA is an Executive Search Consultant based in Brussels, Belgium. Her passion is to connect extraordinary talent with great companies and build new friendships along the way.
Dan Mott & Gillian Whitney chat about: The Five Pillars of LinkedIn Social Selling. Want a networking & social selling strategy that works? Want to turn your content into followers and fans into customers? Then listen in as we discuss "social selling" and how it can be a part of your LinkedIn strategy. Based in Rockaway, New Jersey, Dan Mott is the founder of SIX3MEDIA. Dan helps clients build their business by being active and engaged on LinkedIn.
Jeff Young & Gillian Whitney chat about: How To Save Your Time & Sanity on LinkedIn. Jeff Young knows a thing or two about how to more efficient and effective on LinkedIn. They don't call him #TheLinkedInGuru for nothing. Based in Columbus, Ohio, Jeff Young's superpower is that he’s a teacher. He loves to freely share his extensive knowledge of LinkedIn. In the last 3 years he's provided nearly 200 free LinkedIn workshops. He's been on LinkedIn since May 13, 2004 and was one of the first 600,000 members to join. During out discussion Jeff shares how to get things done on LinkedIn in just one click instead of several, which can help you work more effectively.
Nigel Cliffe & Gillian Whitney chat about: How To Build Trust & Credibility. If you want to be successful on LinkedIn, people need to know, like, and trust you. Nigel is a LinkedIn Trainer that puts the "T" in Trust. Which is why he's at the top of my list of LinkedIn leaders to follow. Based in the United Kingdom, Nigel Cliffe is a LinkedIn trainer, coach, mentor and consultant who helps clients identify, research, qualify, connect, nurture, engage and convert new business opportunities through LinkedIn. Nigel teaches people how to build trust and credibility using LinkedIn to generate opportunities by attracting and engaging the right audience.
Judith (Radice) Hays & Gillian Whitney chat about how to: Elevate Expand & Engage Your LinkedIn Experience. Judi is a sought-after expert for turning underperforming LinkedIn profiles into prospect-attracting powerhouses. She helps business executives identify their audience, elevate their LinkedIn profile and personal brand. Based in New York, Judi consults with businesses in 30 different industries, all selling high-ticket products and services in high-trust selling environments. She guides them to build authority, credibility and trust which ultimately leads to increased revenue. Judi's new book ELEVATE EXPAND ENGAGE - is about a unique approach to using LinkedIn to connect with and find new clients for entrepreneurs, professional service firms, and executives.
Annette Richmond & Gillian Whitney chat about: Building a Personal Brand on LinkedIn. Believe it or not, you already have a personal brand on LinkedIn. Your brand is what people think and say about you when you're not around. The better your brand, the more career or business opportunities you'll attract. Based in New York, Annette is an Executive Resume Writer, Brand Strategist, Career Storyteller, and LinkedIn Profile Writer. Her mission is to help clients stand out from the competition by highlighting their value to recruiters and hiring managers. Building a solid personal brand on LinkedIn is one of the most effective career development strategies you can implement. While you can't control what people think about you, you can influence those thoughts with your LinkedIn profile.
JoAnne Funch & Gillian Whitney chat about: Relationship Building in a Digital Age. Are you building a database or a network of trusted advisors and resources? That is the question JoAnne Funch suggests you ask yourself. JoAnne's #1 core value is connection. She believes everyone wants connection and meaningful relationships that matter professionally and personally. Based in Minneapolis-St. Paul, JoAnne is a International LinkedIn Trainer. She helps professionals become seen on LinkedIn so prospects find you, not your competitors. As a LinkedIn Strategist and Trainer JoAnne works with individuals and companies who want to leverage their network, & use LinkedIn to manage their reputation, build a personal brand, find and engage prospects and build value-based relationships.
Angus Grady & Gillian Whitney chat about how: LinkedIn Conversations Are the Path to Conversions. Angus Grady, the Linkedin Unlocker, takes a slightly different approach to business success. It's conversations, not content, that drives his marketing. Based in Hemel Hempstead, England, Angus is a LinkedIn expert who believes in common sense LinkedIn marketing. He's a big fan of "back to basics" training on LinkedIn. Angus likes to use video, audio, postcards, and the phone to get the conversation started. Angus knows how to generate enquiries that convert to sales.
Sarah Burgess & Gillian Whitney kick off the new year with an engaging LinkedIn Live… LinkedIn Premium: Yea or Nay? As we begin the new year you may be looking for tips and tactics for upping your LinkedIn game. Which is why we thought a discussion about the value of LinkedIn Premium would be a timely topic. Is that glittery golden "in" icon on your profile really worth the price? Sarah Burgess is a LinkedIn Coach, Career Coach, and Running Coach. She is self-employed with Koru Associates. Her mission is to help others move forward. Based in London, England, Sarah's specialty is helping professionals navigate and use LinkedIn to develop their career. She is also the host of her own weekly LinkedIn Live show, where she shares tips and talks about all things job hunting.
Gehan ("G") Haridy-Ardanowski & Gillian Whitney close out the year with a LIVE retrospective event… LinkedIn Year in Review: the Good, the Bad, and the Ugly. 2022 is literally days away. However, before we ring in the new year, we look back at LinkedIn and 2021. Whether its new features still being rolled out OR old features that bit the dust… we’ve seen a lot of changes on LinkedIn this year. Gehan "G" knows a thing or two about change. This past year, she launched her own consulting firm AND is now in the process of relocating her home halfway across the USA. Gehan "G" is the Founder & Creative Human Resources Consultant of Golden Synergy Touch. Currently based in Dallas-Fort Worth, Texas, “G” provides short and long-term project support in areas of HR, Recruiting, Training, Personal Branding, and written & video content creation.
Kevin D. Turner & Gillian Whitney chat about… Ask Me Anything [In]. As we head into the week of Xmas, it seemed like a good idea to have Kevin D Turner join me LIVE for a rapid fire Q & A session. Kevin is a Brand Strategist and Managing Partner with TNT Brand Strategist. Based in Dallas, Texas, Kevin is also a LinkedIn Optimizer, Trainer, Resume Writer, Career Coach, Public Speaker, and Podcast Guest. Kevin is highly regarded on LinkedIn for providing the sharpest tools and strategies for your professional success. And, he's quite the wizard when it comes to LinkedIn NEW Features.
Craig Langley and Gillian Whitney chat about: Harnessing the Power of LinkedIn Search. What do you get when you cross a LinkedIn Search Ninja with a Google Goddess? You get tips and tactics on how YOU can use LinkedIn to search and find the right people to grow your network. Craig is a smart cookie who knows a LOT about LinkedIn’s Advanced Search Features. Based in the United Kingdom, Craig Langley is a Automotive LinkedIn Consultant. He helps Automotive companies develop projects in emerging Automotive applications all around the world. Craig has been in Global Business Development for over 25 years and has been using LinkedIn since 2007. One thing Craig does every single day on LinkedIn is searching. During this discussion, Craig and I discuss how anyone can use LinkedIn’s search features to grow their network at a faster pace.
Paula Goodman and Gillian Whitney chat about Connecting on LinkedIn With Words & Visuals. Gandhi once said, “Be the change you want to see in the world.” Paul Goodman knows about positivity, inspiration, and being that change. She’s the Word Jedi Poetess of LinkedIn. Paula's unique blend of creative writing and video is what I like to call… poetry in motion. Based in Hamilton, Canada, Paula is a Customer Service Expert, Columnist, and Creative Writer. Self-employed with Omathome, she writes for wellness, believing that poetry for the soul helps you heal. Paula is also a certified Yoga teacher. During this talk Paula and I discuss the joys and frustrations of being content creatives and being lovely humans on LinkedIn. “Putting people before profit Is the best investment…in both life and business."
Brenden Kumarasamy and Gillian Whitney chat about The Fear of Public Speaking. Mark Twain once said, "There are two types of speakers: those who get nervous and those who are liars." Do YOU feel anxious when it's your turn to speak? Know that you are not alone. Brenden knows a thing or two when it comes to overcoming the fear of public speaking. His YouTube Channel is dedicated to "mastering your talk" and has 16.7K subscribers. Based in Montreal, Canada, Brenden is the founder of MasterTalk. As a Public Speaking Coach, he helps executives and coaches become TOP 1% communicators in their industry. During this talk, Brenden and I discuss where our fear of public speaking comes from and how to overcome our anxiety.
Jeff Young and Gillian Whitney talk about: EXTRA, EXTRA... What's all this about LinkedIn Newsletters? Newsletters are a hot topic on LinkedIn right now. This feature was recently released “en masse” and it seems that everyone and his brother (or sister) is sending us an invitation to subscribe to their newsletter. Which is why, I thought it would be wise to get some sage advice from the #TheLinkedInGuru. Jeff knows a thing or two about publishing a LinkedIn newsletter. Each month, he publishes #TheLinkedInGuru Gazette, which has 24,000+ subscribers. and Jeff already has 17 editions under his belt. Based in Columbus, Ohio, Jeff Young is the #TheLinkedInGuru and his superpower is that he’s a teacher. During out discussion Jeff shares what’s he’s learned about publishing his LinkedIn Newsletter and best practices.
Jim Woolfe and Gillian Whitney chat about Using Music in Your LinkedIn Videos. To say that Jim marches to the the beat of a different drummer is an understatement. After all, here's his LinkedIn headline: "I make strange electronic music that scares cats" Based in the United Kingdom, Jim is an audio and visual content creator. And, when he's not scaring the neighborhood cats, he runs a successful domestic housekeeping company with his wife Wendy. Jim and I had a fun and lively discussion about the do's and don'ts of using music in your LinkedIn videos. And Jim let us in on the exciting audio project he's been busy working on these past few months. Truly a labor of love, Jim's music repository is going to knock your socks off.
Petra Fisher and Gillian Whitney chat about It's Easy to Make Your Time on LinkedIn Profitable AND Enjoyable. Petra knows a thing or two when it comes to enjoying herself on LinkedIn. After all, here's how she refers how she refers to her headline: Cranky old fuddy-duddy claims to know shitloads about LinkedIn. Based in the Amsterdam area, Petra Fisher is an independent LinkedIn Trainer. Coach, and Consultant with a clear focus, fun attitude & practical approach. She helps global purpose-driven entrepreneurs and teams add personality to their LinkedIn Presence, so they attract brilliant, fun and motivated clients. During this LinkedIn Live chat, Petra and I will talk about how people think their client is not on LinkedIn AND that LinkedIn is too formal, boring, or daunting.
Linda Huckle and Gillian Whitney chat about Avoiding the Muddy Puddles of LinkedIn. Linda believes that learning how to use LinkedIn optimally and ethically isn’t hard but takes time, patience, and support. Based in the United Kingdom, Linda Huckle (aka #LinkedInLinda) is an independent LinkedIn Trainer and Consultant. Linda's vision is a world where we use LinkedIn efficiently and with maximum impact on a daily basis for lead generation, building trust and authority and nurturing our audience. During this LinkedIn Live chat, Linda and I will talk about ethics, honesty, and how to avoid the hazards of LinkedIn. We'll also discuss the things people might be unaware of that breach LinkedIn's User Agreement.
Gillian Whitney and Bettina Siddiqi talk about LinkedIn: Not Just for B2B. LinkedIn has traditionally been known as a B2B platform. However, is also an option for B2C brands who want to connect with their target audiences. Bettina has helped several B2C clients promote their business on LinkedIn. Based in the United Kingdom, Bettina runs her own company, BusyB Solutions. She helps business owners and sales teams gain clients and work from LinkedIn. She also helps job seekers use LinkedIn to gain employment. During this LinkedIn Live chat, Bettina and I will talk about how and why LinkedIn can work for B2C brands.
Stephen Quinn and Gillian Whitney chat about Getting Real About Social Selling. What is Social Selling? While it might sound like a bit of a buzzword, social selling is a key strategy for succeeding in business. And, it’s something you’re probably already doing on and off LinkedIn. Stephen is no stranger to Social Selling. As a consummate Business Connector, he loves helping people generate leads. Based in Dublin, Ireland, Stephen is the co-founder and director of sales of Evolution Digital Marketing. They help clients grow online sales and new increased customer sales pipeline through effective Digital Marketing. Stephen is an extrovert extraordinaire. He’s friendly, very sociable, and energetic. When he’s not working, he can be found cycling or walking along the Irish Sea. He’s also a massive David Bowie fan. During this LinkedIn Live chat, Stephen and I will talk about what is social selling and discuss how it aligns with building relationships on LinkedIn.
Rachel Simon and Gillian Whitney chat about Big Hair, Don't Care: A Curly Girls Guide to Authenticity. We talk about authenticity on LinkedIn but what does that really mean? Rachel knows a thing or two about authenticity. She believes LinkedIn is an incredible tool to help tell your story, showcase your personality, highlight your expertise and connect with your audience. Based in Atlanta, Rachel is the founder and CEO of Connect the Dots Digital. Working with individuals and teams, she helps people use LinkedIn to be authentic, add value, and build relationships. During this LinkedIn Live chat, we will talk about how what makes us different (for instance our curly hair) can actually be our greatest asset. How we can embrace our uniqueness and be who we are.
Gillian Whitney and Sarah Clay talk about Tips for Creating Consistent Content. In order to get yourself noticed on LinkedIn and appeal to your ideal clients, it’s important that you create content on LinkedIn that's engaging and relevant to your audience. But, consistently coming up with ideas for your LinkedIn content can be challenging. Have no fear... Sarah Clay is here. Sarah Clay is a LinkedIn Coach who helps entrepreneurs and small businesses attract more clients by leveraging LinkedIn. Based in the United Kingdom, Sarah is an award winning social media strategist, who's spent years writing content for all kinds of businesses. Sarah also runs the LinkingIn Academy, a growing community of LinkedIn learners on their journey to LinkedIn success! Last but not least, Sarah can be found every Wednesday on Clubhouse in the LinkedIn for Entrepreneurs Club room. During our LinkedIn Live chat, Sarah will share some tips to help us stop stressing about creating content for LinkedIn.
Gillian Whitney and Clare Carroll discuss Talking All Things Video. Creating video content for LinkedIn is an excellent strategy for increasing visibility and building your brand. Clare knows a thing or two when it comes to creating great video content. From LinkedIn Cover Stories, to Audiograms, to Tik Toks... Clare is rocking it with all her creative videos. Based in the United Kingdom, Clare creates unique content for businesses that makes brands more human! Video is her favorite format because it allows people to connect with you emotionally. Non-verbal communication is strong! Clare is a freelance content creator who offers video editing services. Other services she provides includes: strategy, content marketing, social media engagement and management, email marketing, website management, copywriting, SEO & PPC. During our LinkedIn Live chat, we’ll talk about our shared love of video. Plus our best practices for creating LinkedIn videos that are accessible to all.
Gillian Whitney and LoRen gReiFf talk about Multiplying Your Network. If you want to visible on LinkedIn you need to build an engaged and active network. LoRen gReiFf leads by example with her strong and mighty network. LoRen's motto is… “You can’t be found if you’re not visible.” Based in Chicago, LoRen gReiFf is the Founder and President of PortfolioRocket. Through her career coaching program she empowers Senior Creatives & Marketers to access the 80-85% of jobs NOT posted online. This year LoRen was named as a Top 25 Career Coach by Jobscan. She’s also a LinkedIn Rockstar and forever Bee Gees fan. Last but not least, LoRen can be found every Wednesday on Clubhouse in the LinkedIn for Entrepreneurs Club room. During our LinkedIn Live chat, we’ll talk about tips for growing your LinkedIn network and maybe even some sage networking advice for introverts (like me).
Gillian Whitney and Mildred Talabi talk about Bouncing Back From Adversity. Mildred knows about overcoming challenges. September 2021 will mark her two year anniversary of being brain tumor free. In honor of the occasion - and celebrate being alive - Mildred Talabi is sharing her story. She hopes to inspire at least one person to make the decision to start living their dream life. Mildred Talabi is a Visibility Coach helping women build visible and profitable businesses. Based in the United Kingdom, Mildred specializes in helping service-based women entrepreneurs get visible on LinkedIn so they can easily promote their brand and effortlessly attract their ideal clients.
Gillian Whitney and Craig Allan talk about Secrets of a Storyteller. From fables to fairy tales, we all love a good story. For several weeks, Craig Allan has been posting a storytelling video every Friday on LinkedIn. Some are funny. Some are sad. Some are cheeky. Stories allow Craig to share sage business advice and connect with others. Craig Allan is Consultant with a Different Mindset. He’s also known as The Black Knight and enjoys a good yarn. Based in Scotland, Craig works with small to medium IT and Tech businesses. He provides advice on strategy, mid-to-long term planning, improved communication, and team building.
Gillian Whitney and Rebecca Wilson talk about From Reader to Leader. When I first watched one of Rebecca’s #BusinessBookBites videos, I knew I’d found a kindred spirit. As I too, have a passion for reading business books. Rebecca Wilson is a Business Adviser, who works with companies looking to move from growth to scale. Based in Scotland, Rebecca empowers people productivity, business profitability, and growth velocity. Plus, she’s a really big fan of business books.
The last time Kevin D. Turner was a guest on my show we had so many questions we ran out of time. So he agreed to come back again to do a live Q & A session. Kevin D. Turner is a Brand Strategist and Managing Partner with TNT Brand Strategist. Based in Dallas, Texas, Kevin is also a LinkedIn Optimizer, Trainer, Resume Writer, Career Coach, Public Speaker, and Podcast Guest. Kevin D. Turner is highly regarded on LinkedIn for providing the sharpest tools and strategies for your professional success. He's also amazingly knowledgeable about new LinkedIn features.
Gillian Whitney and Sonal Bahl talk about Stepping Into the Spotlight. If you want to become known you have to cultivate a presence online. Sonal leads by example. She goes live on LinkedIn every Friday to 24K followers, has a YouTube Channel with 50K subscribers, and is the podcast host of "How I Got Hired" which can be found on Apple & Spotify. Based in Brussels, Sonal Bahl is a Career Strategist and founder of SuperCharge, a career advisory firm. Sonal was named as one of the 2021 "Top Job Search Experts to Follow on LinkedIn" by Jobscan. And, was recently interviewed live by Andrew Seaman at LinkedIn News. During our LinkedIn Live chat, we’ll talk about how you too can #SuperCharge your visibility and become known in your space.
Gillian Whitney and Niraj Kapur talk about Getting to Know You On LinkedIn. So many people don't know how to approach people on LinkedIn. What can we do? How do we send the right messages? How do we speak our client’s language? As the Managing Director of Everybody Works in Sales, Niraj Kapur knows a thing or two about getting to know people. Based in Belfast, Northern Ireland, Niraj is a trusted Sales Coach, LinkedIn Trainer, and Bestselling Author. During this live, we’ll chat about tips we can use to feel more comfortable approaching people on LinkedIn.
Gillian Whitney and Jeff Young talk about To Gif or Not to Gif? Gifs have become very popular on LinkedIn. You see them popping up everywhere. Gifs can be found in comments, direct messages, and even as graphic posts in the newsfeed. Jeff knows a thing or two (... or million) about gifs on LinkedIn. If you’re one of his 40K followers, you already know he uses gifs all the time. They’ve become a part of his brand. Based in Columbus, Ohio, Jeff Young is the #TheLinkedInGuru and a professional networker. Jeff’s been on LinkedIn since 2004. His superpower is that he’s a teacher. Which is why he freely share his knowledge and passion for LinkedIn. He has given over 200 FREE LinkedIn seminars in the last three years. While some might argue that Gifs aren’t appropriate for LinkedIn, Jeff disagrees. He believes gifs are great for displaying emotion and connecting with people. In our discussion we’ll talk about the why, when, and how of using gifs on LinkedIn.
Gillian Whitney and Vicki O’Neill Carroll talk about How Video Helps Increase Sales. Video is an excellent way to help increase your visibility online. But, can video actually help increase sales? Great question. Vicki O’Neill Carroll is a marketing coach to Entrepreneurs and Small Business Owners. She believes there are so many benefits to using video for your business. Based in Cincinnati, Ohio, Vicki knows a thing or two about video. Vicki has been creating weekly videos for her YouTube channel for over a year now. She also created a live streaming show and posts marketing videos to LinkedIn, Instagram, Twitter, and Facebook.
Gillian Whitney and Debbie Wemyss talk about What to Do After You Connect? Ever wonder what to do after connecting with someone on LinkedIn? How do you get the conversation going? Is there a difference depending on who sent the request? Debbie is a LinkedIn Specialist and life-long networker. She loves the idea of initiating business relationships online that can be transitioned offline. Based in West Palm Beach, Florida, Debbie is the founder of DW Consulting Solutions, a global training and coaching firm with clients in 20+ countries. Debbie is a strong advocate for the use of LinkedIn to build a professional network to increase both your visibility and business.
Gillian Whitney and Ella Orr talk about Visibility Has No Age Limit. Ella believes that personal branding and social media marketing will help get your business seen. Based in the UK, Ella is highly visible on not only LinkedIn, but also on Instagram, Facebook, and Twitter. As the owner of the Much More Social, Ella Orr is in her "second act" career. After a long career as a school teacher, Ella retired from teaching profession and re-trained in social media marketing. Today Ella successfully helps others use their personal brand to boost their business.
Gillian Whitney and Kevin D. Turner talk about Just Say No to Personal Blanding. While you’re probably familiar with personal branding, what about personal blanding? Personal blanding is the intentional or inadvertent act of making oneself appear generic, dull, boring, weak, plain, etc. Personal blanding makes you LinkedIn invisible and hurts your business or career opportunities. Kevin D. Turner is a Brand Strategist and Managing Partner with TNT Brand Strategist. He knows the right and wrong ways to promote your personal brand.Based in Dallas, Texas, Kevin is also a LinkedIn Optimizer, Trainer, Resume Writer, Career Coach, Public Speaker, and Podcast Guest. Kevin is highly regarded on LinkedIn for providing the sharpest tools and strategies for your professional success.
Gillian Whitney and Jules White talk about Let’s Start Selling From the Heart. Jules White is in love with sales. She believes there is no other ‘you’ on the planet and your life skills are your sales skills. Based in the United Kingdom, Jules is an award winning International Sales and Business Consultant, Dragon Slayer, Author, and TEDx Speaker. She’s also passionate about business growth and standing out from the crowd.
Gillian Whitney and John Espirian talk about the journey from LinkedIn loser to LinkedIn leader. John Espirian is a B2B content writer, all-round LinkedIn nerd and eager experimenter who helps business leaders to build a recognizable online presence and develop their personal brand. Based in the UK, John is self-employed with Espirian.co.uk. He is the author of “Content DNA" and the recently released online course "LinkedIn Leaders Playbook." Whether you are new to LinkedIn or a long-time veteran, we invite you to join us as for this lively discussion as we talk about using LinkedIn to build a better business presence.
Gillian Whitney and Claudia Kozeny-Pelling talk about Career Change: Repurposing Your Skills. Claudia is familiar with changes. She spent many years with the University of Oxford in senior communications and publishing roles. Then transitioned to social media marketing working for two start-up apps. Today she runs Translate Digital Marketing, where she helps businesses reach a wider market and stand out online. Based in the United Kingdom, Claudia is a translator (English/German), Ethical Social Media Marketing Consultant, and Copywriter.
Gillian Whitney and Gehan “G” Hariday-Ardanowski talk about Video Vulnerable to LinkedIn Live. “G” is a Creative Human Resources (HR) Consultant with Golden Synergy Touch. Based in Dallas, Texas, “G” provides short and long-term project and people support in areas of HR, recruiting, training, and video creation. While “G” has the golden touch, with everything she does, she is also known for being a “Transition Magician.” In this past year, “G” pushed through the fear of doing video and is embracing the excitement of LinkedIn Live.
Gillian Whitney and Trisha Lewis talk about how to stop self-sabotaging and make your business thrive. Trisha Lewis is a Communication Coach and Unsquasher Extraordinaire. She’s also an Actor and author of the new book “Mystery of the Squashed Self.” Trisha believes communication is the key to success in any business. It’s not just about what you say, but how and when you say it. She helps people find their voice so they can communicate with confidence and clarity.
Gillian Whitney, Janet Elie, and Anatolii Ulitovskyi talk about "Brand Recognition on LinkedIn." Anatolii is based in Odessa, Ukraine. He’s a Marketing Consultant, YouTuber, and Blogger. With over 10 years in the digital marketing industry, Anatolii is an SEO Executive of SEO Tools TV and CEO of SEOquick.
Gillian Whitney, Janet Elie, and Craig Allan discuss the joy of growing your network via Zoom. We'll talk about the rewards and share our best practices for "talking to strangers" via Zoom. Also known as the Black Knight, Craig is based in Edinburgh, Scotland. Craig has grown a thriving and engaged network on LinkedIn by meeting connections virtually on Zoom.
Gillian Whitney, Janet Elie, and Jeff Young discuss tips for growing your LinkedIn network. Whether you're new to LinkedIn, or a seasoned veteran, #TheLinkedInGuru will share his sage advice on how to create a thriving community.