An Advisable Podcast: Recent Episodes
Jonathan
Simon Kreienbaum is the former head of Performance Marketing at Asana Rebel, a healthy lifestyle app for anyone who wants to get in shape, have more energy, sleep better, and increase their productivity.
In this interview, Amy chats with Simon about how Asana Rebel made a big bet to invest heavily in high-quality video content for their Facebook ads, and how Simon developed a creative testing system to optimise their ads around Life Time Value rather than conventional metrics at the time.
Ophir Prusak is the Head of Product Marketing at Rivery, who provide a B2B SaaS solution for ingestion, transformation, orchestration, and data operations.
In this interview, Amy chats to Ophir about how he drove Rivery's expansion from being completely sales-led to including include a self-service version of their product, and in the process moving from a human-driven approach to a data-driven one.
Riddhi Shah was Head of Content at Gusto, who provide cloud-based payroll, benefits, and HR management software.
In this interview, Amy chats to Riddhi about how she lead a content marketing initiative to help small businesses survive the pandemic, and how Gusto turned a crisis into an opportunity.