OverDog: Dog Daycare & Boarding Business Tips: Recent Episodes
Fernando Camacho
This is where dog daycare and boarding businesses can learn the top tips and business strategies to grow. Discover what the top dog daycares are doing to overcome challenges, improve everything they do and keep their staff and customers happy. Learn the latest in marketing pet businesses as well as creative ways to increase your brand's image and move your business farther, faster. Running a pet business can be difficult and often leave you feeling like an underdog. Not anymore - together we'll make you the OVERDOG.
AI is quickly becoming part of every business, but just because everyone has access to the same tools doesn't mean everyone is getting the same results. In this episode, we dig into the biggest mistake dog daycare and boarding businesses are making with AI—and why blindly relying on it could actually make your brand less memorable. You'll hear how to use AI as a competitive advantage without losing the personality, trust, and authenticity that pet parents are looking for.
We also cover practical ways to make AI work for your business instead of against it, from creating content that actually sounds like you to avoiding the shortcuts that can damage customer relationships. Plus, you'll get a look at the AI tools currently making the biggest impact in the business, how to use them more strategically, and why the businesses that stand out in the future won't be the ones using the most AI—they'll be the ones using it the smartest.
This episode is a wake-up call for pet resort owners who feel like they're constantly putting out fires. If you're still spending your days solving every problem, answering every question, and keeping the business running through sheer hustle, you're probably wearing the operator hat instead of the owner one. In this episode, we dig into why that shift matters, what it's really costing your business (and your life), and how staying stuck in the day-to-day can quietly limit your growth.
You'll learn the mindset shifts that help business owners step out of the weeds and into true leadership—building systems, developing leaders, protecting time to think strategically, and creating a business that doesn't depend on you being there every minute. If you're ready to stop feeling like the highest-paid kennel tech in the building and start leading your business toward its next stage of growth, this episode will show you where to begin.
Some pet resorts seem to attract loyal customers, stay booked, and keep growing year after year. It isn't luck—and it isn't just about offering great care. In this episode, we're talking about the marketing habits and business decisions that quietly separate the top-performing facilities from everyone else. From creating a brand people remember to building trust before a customer ever walks through your doors, these are the strategies that have the biggest long-term impact.
If you've been wondering where to focus your marketing efforts or what might be holding your business back, this conversation will give you plenty to think about. You'll walk away with practical ideas you can start applying right away to strengthen your brand, improve the customer experience, and build a business that's positioned for lasting growth.
Your business is finally making money… now what? When revenue starts growing and there’s actually cash in the bank, it can be tempting to celebrate, take a bigger paycheck, or just let it sit there. But the decisions you make during this stage can have a huge impact on where your business goes next. In this episode, Fern breaks down how smart owners think about profits and why reinvesting in the right areas can create long-term growth instead of short-term wins.
From marketing and team development to systems, customer experience, and personal growth, this conversation explores where your money can make the biggest impact. If you want to build a stronger, more resilient pet care business—and avoid the common traps that keep owners stuck—this episode will give you plenty to think about before you make your next big move.
What makes one pet resort unforgettable while another becomes just another option? In this episode, Fern digs into why the businesses that truly stand out aren’t necessarily doing more—they’re creating experiences customers can’t stop talking about. From building emotional connections to making your services impossible to compare on price alone, this conversation explores how small shifts in packaging, positioning, and presentation can completely change how customers see your business.
Fern shares practical ideas for turning everyday services into signature experiences that strengthen loyalty, boost referrals, and justify premium pricing. You'll walk away thinking differently about everything from onboarding and boarding to enrichment, grooming, and even staff culture. If you’re tired of blending in with every other pet care business in town, this episode will give you plenty of inspiration to start creating something customers won’t want to replace.
In this episode, we tackle a question that might make some pet resort owners uncomfortable: what if your toughest customer challenges are actually being created by your marketing? Most operators focus on getting more leads, more tours, and more bookings—but very few stop to consider whether they're attracting the right people in the first place. We explore how the messages you put into the world shape the expectations, behaviors, and attitudes of the clients who walk through your doors, and why some businesses seem to attract loyal advocates while others constantly deal with complaints, exceptions, and frustration.
We also dive into the connection between customer fit, operational excellence, and long-term growth. From positioning and standards to policies and onboarding, we'll discuss why creating a better business isn't always about saying "yes" to more people. Sometimes it's about being clear on who you serve best—and who you don't. If you've ever wondered why certain clients energize your team while others drain it, this conversation will give you a completely different lens on customer experience, staff morale, and sustainable growth.
Thinking about moving beyond daycare packages but not sure where to start? In this episode, we dig into why membership models are showing up everywhere in the pet resort industry and what’s driving more owners to make the switch. From creating more predictable revenue to building stronger customer relationships, we explore the mindset shift that can completely change how you think about pricing, retention, and long-term growth.
You’ll hear how to evaluate whether memberships make sense for your business, the common fears that hold owners back, and the key factors that separate successful membership programs from the ones that fall flat. If you’ve been wondering how to create more consistency for both your clients and your team—without turning your operation upside down—this conversation will give you plenty to think about before making your next move.
This episode of the Overdog Podcast digs into a trap that a lot of pet resort owners fall into: being slammed busy but still not making the kind of profit they should be. Fern breaks down why packed daycare rooms, nonstop chaos, and exhausted teams don’t automatically mean you’re running a healthy business—and how some facilities with fewer dogs are actually creating calmer operations, better customer experiences, and significantly stronger margins. From pricing mistakes and discount addiction to staffing inefficiencies and missed revenue opportunities, this conversation is all about uncovering the hidden leaks that quietly drain profitability.
The episode also touches on the importance of having the right financial systems and advisors in place for pet care businesses, including why proactive bookkeeping and tax planning can make a massive difference long before tax season rolls around. If you’ve ever felt like your operation is growing more chaotic instead of more successful, this episode will challenge the way you think about growth, systems, staffing, pricing, and what a truly sustainable pet resort should actually look like.
AI is changing the way pet resorts handle customer communication, but where’s the line between helpful automation and losing the personal touch that makes your business special? In this episode, Fern breaks down the real-world pros and cons of AI receptionists for dog daycare and boarding businesses. From missed calls and after-hours lead capture to customer trust and staff burnout, you’ll hear what’s actually working inside pet resorts right now — and where owners are getting it completely wrong.
This isn’t a “replace your staff with robots” conversation. It’s a practical look at how smart operators are using AI to support their teams, improve response times, and create a better customer experience without sacrificing hospitality. Fern also shares the biggest mistakes facilities are making with automation, why some AI systems frustrate customers instead of helping them, and how to build a hybrid model that protects both your brand and your team culture as technology continues to evolve.
In this episode of the Overdog Podcast, we’re digging into the small habits that quietly separate thriving pet resorts from the ones constantly stuck in chaos. It’s not about massive overhauls, expensive software, or flashy marketing campaigns — it’s about the little things your team does every single day that shape customer loyalty, staff culture, and long-term growth. From creating stronger emotional connections with pet parents to building a more aligned and motivated team, this conversation breaks down how consistency beats intensity when it comes to running a successful business.
We also get into the habits owners need for themselves — because burnout, reactivity, and constantly putting out fires will eventually catch up with you. If you’ve ever felt like you’re working nonstop but still not gaining momentum, this episode will challenge you to rethink where real progress actually comes from. None of these habits are complicated, but stacked together over time, they can completely transform the way your business operates.
Not every day in pet care is easy—and this episode goes straight into the situations most owners hope never happen. Joined by industry veteran Rich Schlatter, we dig into the uncomfortable but necessary side of running a dog daycare or boarding business: the moments when things go wrong and the pressure is on. It’s not about avoiding every problem (because you can’t), it’s about whether you’re actually ready when something serious hits.
Rich brings over two decades of real-world experience to break down how strong operators think, prepare, and lead in high-stakes situations. From handling intense client interactions to navigating true emergencies, this conversation is all about building the kind of business that can take a hit and keep moving. If you’ve been putting off thinking about worst-case scenarios, this episode will change that—and probably make you rethink how prepared you really are.
Inspiration without execution is just a really good feeling that fades. In this episode, Fern breaks down why so many pet resort owners leave conferences and coaching calls fired up — only to find themselves back in the same patterns two weeks later. It's not about effort. It's about focus.
This episode covers the Focus Shift Exercise (5 questions that create more clarity than a 3-hour planning session), the 6 most common execution killers in pet resort businesses, and a simple framework for building a 90-day momentum plan that actually sticks.
What you'll learn:
- Why adding more almost always slows you down
- The 5-question Focus Shift Exercise
- The 6 execution killers hitting pet resort businesses right now
- How to build a simple 90-day momentum plan
If you’ve been feeling the pressure to “modernize” your pet resort but secretly worry about losing what made your business special in the first place, this episode is going to hit home. We’re diving into that tension between keeping up with changing client expectations—faster communication, better systems, more polished experiences—and holding onto the relationships, personality, and trust you’ve worked so hard to build. The truth is, growth doesn’t have to mean becoming cold, corporate, or generic . . . but there is a right and wrong way to evolve.
In this episode, we break down how to actually move your business forward without creating chaos, overwhelm, or identity drift. You’ll start to rethink automation, systems, and even your service offerings in a way that strengthens what already makes you great instead of replacing it. Plus, we get into the common traps that quietly sabotage a lot of facilities—and how to avoid them before they cost you. If you want to grow smarter, stay relevant, and still feel like you, this one’s worth a listen.
This episode digs into a deceptively simple idea that most pet resort owners overlook: real momentum doesn’t come from doing more—it comes from aligning how you think about your past, present, and future. The conversation unpacks why so many operators feel stuck or overwhelmed, even when they’re busy all day, and challenges some of the usual ways people approach growth. There’s a strong push to rethink what’s actually holding your business back—and it might not be what you think.
You’ll hear a fresh perspective on how to stop carrying old baggage into your day-to-day decisions, get brutally honest about what’s really happening in your business right now, and start shaping a future that actually fits the life you want. It’s not about hustle or adding more to your plate—it’s about clarity, intention, and making the kind of moves that quietly build real traction over time. If things have felt heavy or directionless lately, this one will hit.
What if the biggest drain on your profits isn’t your pricing, your marketing, or even your staffing… but the way you schedule your team? In this episode, we dive into one of the most overlooked (and frustrating) parts of running a pet resort—and why most owners are unknowingly leaving serious money on the table. Fern brings in Sean Felty, an expert who’s helped scale multiple locations and uncover hidden inefficiencies, and together they unpack why “winging it” with your schedule is quietly wrecking your margins.
You’ll hear a totally different way to think about labor, staffing, and daily operations—one that replaces guesswork with clear, measurable targets. If you’ve ever felt like your schedule is a constant juggling act, or like you’re busy but not actually profitable, this conversation is going to hit. It’s not about working harder—it’s about finally understanding what your numbers are trying to tell you… and what to do about it.
If you’re still charging the same price every day of the year, this episode might make you a little uncomfortable—in a good way. Joined by Chris Tilson from Goose, we dig into the idea of dynamic pricing and why sticking to flat rates could be quietly capping your revenue. There’s a smarter, more flexible way to price your services that aligns with demand, and once you see it, you can’t unsee it. This conversation pulls back the curtain on how other industries have been doing this for years—and why pet care is finally catching up.
You’ll hear how Chris breaks down the mindset shift behind dynamic pricing and how it can unlock growth without adding more dogs, more staff, or more chaos. It’s not about gouging or overcomplicating things—it’s about being intentional and strategic with the demand you already have. If you’ve ever felt maxed out during peak times but underwhelmed during slower periods, this episode will get you thinking differently about how you run your business—and what you might be leaving on the table.
When growth opportunities show up in the pet care industry, they rarely wait around. In this episode, Fern sits down with financing experts Claire Cronin and Jacqueline Pait of Live Oak Bank to unpack a topic that every daycare or boarding owner eventually faces: how to fund your next move without putting your business under unnecessary pressure. From expansions and acquisitions to hiring ahead of demand, they dig into why the type of money you choose can shape the future of your facility more than you might think.
The conversation breaks down the difference between “fast money” and “smart money,” and why the easiest option isn’t always the one that sets you up to win long-term. You’ll hear how strategic financing can support growth, the common traps pet care owners fall into when they need capital quickly, and how to think about borrowing in a way that actually strengthens your business. If you’ve ever wondered when it makes sense to use financing—and when it doesn’t—this episode will give you a clearer framework for making those decisions.
Most business owners think if their website looks great, it must be working. But what if that beautiful site is quietly leaking customers? In this episode, we dig into a common mistake pet care businesses make with their websites—and why design alone isn’t enough to turn visitors into bookings. If your site is acting more like a brochure than a sales system, you could be losing clients without even realizing it.
We break down the subtle elements that separate a website that simply exists from one that consistently generates customers. From the psychology of trust to the hidden “checklists” every pet parent is mentally running through when they land on your page, this conversation will challenge the way you think about your online presence. If you want your website to actually work for your business—not just sit there looking nice—this episode will give you a whole new lens to evaluate it.
If payroll is eating your lunch every month and you’re not totally sure why, this episode is going to hit home. In this special replay, we’re sharing a powerhouse training from the late Philip Parris, who joined our Pet Resort Rocket Ship members to break down the real story behind payroll margins. Not the Facebook-group version. Not the “someone said it should be 30%” version. The real, boots-on-the-ground numbers and the operational decisions that quietly make or break your bottom line.
Philip dives into what actually drives payroll up (hint: it’s not just hourly rates), how your daycare model changes everything, why enrichment might be helping—or hurting—you, and the sneaky habits that drain profit without you realizing it. He also gets into hiring, training, scheduling, incentives, grooming pay structures, and what healthy net profit really looks like in a multi-service facility.
It’s practical, honest, and packed with perspective from someone who saw behind the curtain of a lot of pet resorts. If you want clearer numbers, stronger margins, and a smarter way to think about staffing, this is one you’ll want to listen all the way through.
Running a dog daycare or boarding facility means working with a lot of people, a lot of personalities… and inevitably, a little (or a lot) of workplace drama. In this episode, we bring back leadership consultant Patrick Lyons to unpack why staff conflict shows up so often in pet care businesses—and why it’s rarely just about “difficult employees.” From clashing belief systems to unclear expectations, we dig into the hidden forces that turn small frustrations into full-blown team drama. If you’ve ever felt like you’re constantly putting out people problems instead of running your business, this conversation will hit home.
But the real focus here isn’t just why drama happens—it’s what owners can actually do about it. Patrick shares a different way to think about accountability, why holding standards matters more than “holding people accountable,” and the leadership traps that quietly make culture worse. You’ll also hear practical ways to address gossip early, handle high performers who bring chaos with them, and create a workplace where your team learns to resolve issues instead of escalating them. If you want a healthier team and less day-to-day friction in your resort, this episode is packed with ideas worth stealing.
If you’ve been thinking about renovating your facility, this episode is your wake-up call. We’re joined by the team at TWC who live and breathe pet resort builds and renovations—and they’re breaking down what really goes into doing it right. From flooring failures and drainage disasters to kennel upgrades that actually improve efficiency, this conversation pulls back the curtain on the stuff most owners don’t think about… until it’s too late. If you’re considering upgrades, expansions, or even just replacing old equipment, you’ll want to hear what they wish every owner knew before swinging the hammer.
We also dig into timelines, budgeting realities, hidden curveballs behind the walls, and how to renovate without crushing your revenue during busy season. There’s a big difference between hiring someone who can build walls… and someone who understands what live animals, daily cleaning, staff flow, and client tours actually demand. If you want your next renovation to last decades instead of becoming an expensive redo, this episode will help you think bigger, plan smarter, and avoid the mistakes that cost owners the most.
Running a pet care business can feel like you’re constantly juggling moving parts — revenue swings, staffing strain, marketing pushes, and a workload that never seems to shrink. In this episode of the Overdog Podcast, Fern dives into why many dog daycare and boarding businesses struggle not because they’re doing the wrong things, but because the right things are out of balance. When one area gets too much attention and another gets ignored, stress and instability aren’t far behind.
From your service mix to your leadership structure to your own role as the owner, this episode challenges you to look at your business as a complete ecosystem. If you’ve been feeling busy but stuck, growing but overwhelmed, this conversation will help you pinpoint where the imbalance is hiding — and what to shift so your business runs with more stability, clarity, and control.
Most pet resorts are still marketing boarding, daycare, and grooming like they’re basic services—and that’s exactly why they’re blending in. In this episode, we break down what it really means to stop selling what you do and start selling the experience you create. Because in today’s crowded market, if you sound like everyone else, you become a commodity—and that’s a race you don’t want to win.
We dive into how to design, package, and market an experience that clients actually feel connected to—one that drives retention, referrals, higher spend per visit, and even stronger staff buy-in. From how you name your packages to how your team communicates at check-in, every detail either elevates you or waters you down. This is about turning what you already do into something memorable, premium, and worth talking about. If you’re ready to stand out instead of compete on price, this one’s for you.
If you’re feeling stuck doing the same old marketing and wondering how everyone else keeps coming up with fresh ideas, this episode is going to light a fire under you. Fern sits down with Garla Piatt of Paw-A-Day Inn K9 Suites who’s built a thriving business by thinking way outside the box—and not just once, but over and over again. From creative partnerships to unexpected ways of getting local buzz, this conversation is packed with ideas that prove you don’t need a massive ad budget to get noticed.
What makes this episode especially good is that none of these ideas are theory. They’re real, tested strategies that helped a dog daycare and boarding business grow steadily over the years, even through tough economic shifts. You’ll hear how focusing on relationships, community connections, and genuinely memorable experiences can quietly outperform traditional advertising. If you’re ready to rethink how you market your facility—and maybe steal a few ideas you’ve never heard before—this is one you don’t want to miss.
In this episode of the Overdog Podcast, we're digging into the staffing challenges that dog daycare and boarding businesses face—and more importantly, how to actually fix them. Fern brings on Ellen Ness of Rogue Mission, who’s been in the trenches of the pet care industry, from animal rescue to corporate operations. Together, they explore what it really takes to build a team that sticks around, performs better, and contributes to a calmer, more efficient facility. If you’ve ever felt like hiring and retaining staff is your biggest pain point, this conversation is for you.
But this isn’t just a gripe session—Ellen breaks down three powerful ways to invest in your team intentionally (and no, it’s not just about raising wages). From transforming your training systems to developing true leadership within your staff, this episode gives you a fresh perspective on creating a workplace where employees actually want to stay. It might challenge your assumptions a bit—but the kind of business you're trying to build demands it.
Feeling stuck in your business but can’t quite put your finger on why? In this episode, we’re diving deep into the subtle warning signs that it might be time for a change—and how to spot them before they become full-blown problems. Whether it’s behind-the-scenes friction, customer experience red flags, or even your own creeping burnout, this conversation is all about tuning into those signals and responding with intention rather than panic.
We’re breaking things down across operations, marketing, staffing, and more to help you figure out what’s working, what’s wearing thin, and what needs a serious overhaul. If you’ve ever felt like your business is coasting when it should be climbing, this episode will help you find your edge again. Time to shift from stuck to strategic.
Ever feel like your pet resort is a ticking time bomb for airborne illnesses? In this episode, we dive deep into the invisible threats swirling through your facility—and what you can actually do to stop them before they spread. Fern chats with Annette Uda from Aerapy, who breaks down the science behind air disinfection and why your ventilation system alone isn't cutting it. If you’ve ever dealt with kennel cough outbreaks or mysterious allergy flare-ups, this is a must-listen.
Annette shares how a personal mission to help her own dog turned into a full-blown crusade to keep animals safe in shelters, daycares, and boarding facilities across the country. You’ll learn why simply wiping down surfaces and changing filters isn't enough, and how one simple tweak could make your space exponentially healthier. It's time to stop being reactive and start getting ahead of the problem.
What if one out of every five dogs walking through your doors had a hidden health threat—and you had no idea? In this episode, Fern kicks off a powerful two-part series on improving the health and safety of the dogs in your care. He’s joined by John Beres and Greg Price from Canine Lab Testing, who reveal some eye-opening facts about parasites in pet care facilities and why so many of them are flying under the radar. You’ll hear how these seemingly invisible threats could be impacting your business and what leading pet resorts are doing to tackle them head-on.
From the origin story of a simple idea that turned into a game-changing service, to how wellness is becoming a defining brand feature in pet care, this episode is packed with insights. Whether you’ve already started incorporating wellness practices or are still on the fence, this conversation might just shift your perspective—and help you position your facility as the healthier, smarter choice in your market.
What if the best strategies to grow your dog daycare or boarding business weren’t even in the pet industry? In this episode, Fern opens the door to a whole new way of thinking by pulling proven ideas from unexpected places—like hospitality, fitness, restaurants, software, and retail. He shares how these industries handle things like onboarding, consistency, automation, and customer loyalty—and how you can borrow their systems to improve your own operations and client experience.
You’ll learn why treating pet parents like hotel guests, thinking like a gym when it comes to retention, and using tech like a software company can seriously boost your business. If you’ve ever felt stuck doing things the same way as everyone else in pet care, this episode will shake that up. Fern’s goal is simple: help you see beyond the familiar and tap into smart, actionable ideas that are already working elsewhere. Curious which industry you should be paying more attention to? Give it a listen.
You’re working hard, but are you doing the right things to grow your pet resort? In this episode, Fern is joined by Overdog team members Kasey and Ashley to reveal the most consistent habits and strategies they’ve seen in successful pet care businesses. After working with dozens of pet resorts, they’ve identified key patterns that separate those that thrive from those that struggle—and they’re sharing them all with you.
From lead follow-up timing to how you present your pricing, this episode dives into the overlooked details that make or break your client experience. You’ll hear real examples, honest mistakes, and easy-to-miss opportunities that could seriously move the needle for your business. Whether you’re a seasoned operator or just getting started, this conversation will challenge how you think about growth—and give you a few lightbulb moments along the way.
It's a new year, and with 2026 officially underway, this episode is all about gearing up for what's next in the pet care industry. Fern breaks down what he's seeing across the board—from tighter numbers and shifting client behaviors to the growing demand for premium experiences. Whether your daycare or boarding numbers dipped last year or you're just wondering where to focus your energy next, this episode has a lot to reflect on and act upon.
You'll hear insights on how the most successful pet resorts are adapting their services, pricing strategies, and messaging to stay ahead. Plus, a look into where the industry is headed—including the rise of enrichment-based care, smarter marketing, and how AI might play a bigger role in your daily operations than you think. If you're aiming to level up your business in 2026, this episode is your blueprint to start strong.
Want to add luxury boarding options but think your space just isn’t built for it? In this episode, Fern sits down with Fred Silber of Pet Therapeutics, who’s created something that could completely change how you think about “luxury” in your facility. You’ll hear how the right kind of bedding—designed with both science and dog behavior in mind—can elevate the entire experience for both dogs and their humans without the need for a massive renovation or a big budget.
Fred breaks down why comfort isn't just about plush pillows—it’s about understanding a dog’s senses, especially one that’s often overlooked. Learn how something as simple as touch can drastically improve a dog’s stay, reduce anxiety, and increase client satisfaction. If you’ve been looking for a low-labor, high-impact way to boost your brand and your profits, this conversation is one you’ll want to hear.
This week’s episode is all about the one area of your business you really don’t want to mess up—your finances. Fern sits down with Jerry Joshva and Ally Howard from Granite Peak, two experts who are on a mission to clean up the accounting chaos in pet resorts. If the words “bookkeeping” and “tax planning” make your eyes glaze over, this convo is going to change the way you see your numbers—and why knowing them could mean the difference between thriving or barely surviving.
They break down what makes the pet care industry so unique from a financial perspective, why most generic accountants don’t cut it, and how avoiding some common money mistakes could save you thousands (yes, literally). If you’ve ever been surprised by your tax bill or felt unsure about how profitable your services really are, you need to hear what these two have to say. It’s the episode that could finally give you the clarity and control your business has been missing.
Running a pet resort is never a smooth ride, and in this episode, Fern dives into the art of staying resilient through the rollercoaster. From shifting pet parent expectations to staff struggles and financial curveballs, this one’s all about preparing your business—not just to survive the tough times, but to bounce back even stronger. Whether you’ve been riding out the recent economic dip or just trying to stay ahead of industry changes, this episode offers some solid advice to help you stabilize, adapt, and grow.
Fern also gets into how your own leadership mindset and staff culture play huge roles in weathering any storm. He shares actionable strategies to diversify your revenue, streamline operations, and keep both you and your team grounded when everything else feels shaky. If you’ve been feeling the weight of running your pet business lately, this episode might be exactly what you need to refocus, regroup, and recharge.
Thinking about opening another location or leveling up your current facility? In this episode Fern brings on two longtime friends—and industry insiders—from Live Oak Bank to unpack everything you need to know before expanding your pet care business. From financial indicators and loan options to the crucial operational groundwork, they break down what it really takes to grow the right way. Whether you’re dreaming of a second location or just trying to boost capacity, this is the kind of expert advice you can’t afford to skip.
But this isn’t just a numbers game. You’ll hear why cash flow, staff strength, and even your processes can make or break your expansion dreams. They also drop some real-world examples and smart tips to help you avoid common pitfalls—especially the big one: expanding too fast without the right prep. If growth is on your radar for the new year, this conversation will help you decide if you’re truly ready—and what steps to take next.
If you think automation is just for tech giants, think again. In this episode, Fern sits down with Irem Metin, Chief Product Officer at Goose, to talk about how smart systems and AI are transforming dog daycare and boarding businesses. From streamlining operations to personalizing customer experiences, they explore how tools that used to be out of reach are now leveling the playing field for smaller pet care businesses—and making life way easier in the process.
You’ll hear real examples of how automation is being used to handle tasks like email marketing, report cards, client communication, and even labor planning—all while freeing up your team to focus on what actually matters: taking care of dogs and people. If you’ve ever felt overwhelmed by the daily grind or worried about keeping up with tech-savvy competitors, this episode might just change the way you think about running your business.
Your staff might be showing up—but are they showing up with energy? In this episode, Fern dives into a powerful but often overlooked force in your pet resort: the energy your team brings into the building every day. It’s not about how many hands you have on deck—it’s about how those hands feel, act, and interact. From emotional labor to burnout red flags, this episode explores why the vibes behind the scenes might be the secret weapon (or hidden saboteur) of your business success.
You’ll get real insight into how to spot low-energy slumps, why timing tasks with staff energy peaks matters, and simple adjustments that can shift the whole tone of your business. Plus, Fern shares tips for creating a culture that fuels your team, boosts morale, and keeps clients coming back—without burning anyone out. If you’re ready to stop managing people like schedules and start leading them like a true Overdog, this one’s for you.
What if your pet resort delivered the kind of service that made people rave about you—and gladly pay more? In this episode, you’ll learn how to take a page from one of the most iconic service brands in the world and apply those same principles to your daycare, boarding, grooming, or training business. It's all about creating intentional, memorable customer experiences that set you apart.
From empowering your staff to go above and beyond, to using small details to build deep client loyalty, Fern breaks down five key strategies you can start using right away. This isn't about fancy buildings or big budgets—it's about mindset, consistency, and making people feel seen and valued. Tune in and discover how to make top-tier service your new secret weapon.
December isn’t just for hot cocoa and ugly sweaters—it’s actually a powerful month to fine-tune your marketing, max out holiday bookings, and position your pet business for a killer start to the new year. In this episode, Fern lays out a full-on holiday game plan packed with clever internal promos, customer engagement strategies, and community connection ideas to help you close out the year strong. Whether it’s sprucing up your email campaigns or turning your lobby into a holiday experience, you’ll walk away with practical ideas that are as fun as they are effective.
But it’s not just about the dogs—your staff and operations need some love too. Fern shares creative ways to boost morale during the busiest season, plus how to make the most of your ad dollars when everyone else is crowding the airwaves. From festive treats to clever PR moves, this episode will help you squeeze every last drop of potential out of the holiday rush while setting yourself up for big wins in January. Don’t sleep on December—it’s time to make it count.
Ever wonder how something as simple as gratitude could actually boost your business? In this episode, Fern breaks down how appreciation isn’t just a feel-good emotion—it’s a strategic tool that can strengthen loyalty, energize your team, and even drive growth. Whether you're looking to improve client retention, boost morale among your staff, or just find more joy in your daily grind, this episode offers a ton of actionable ways to weave gratitude into your business culture.
From easy client surprises to staff rituals that build team spirit, Fern shares how small gestures can have a big impact. You'll hear why this season is the perfect time to reflect, reconnect, and revitalize your mindset as a business owner. If you're ready to make gratitude part of your business DNA—not just a seasonal sentiment—this one’s for you.
What if the secret to finally leveling up your pet business wasn’t some new hack or tool, but something a lot simpler—and often overlooked? In this episode of the Overdog Podcast, Fern dives into the surprising power of consistency and how it can make or break your business. From operations and team dynamics to client experience and marketing, this episode breaks down the crucial ways predictable, repeatable actions can create trust, reduce chaos, and drive growth.
Fern shares why you should be building your business as if you’re about to franchise it—even if you never plan to. You’ll hear eye-opening comparisons between two fictional pet resorts—one that’s winging it and one that runs like clockwork—and you’ll probably recognize which one sounds more like yours. If you’re tired of feeling like you’re always putting out fires and ready to build something that runs smoother and scales easier, this one’s a must-listen.
What if the secret to growing your business isn’t in the metrics—but in your mindset? In this soul-stirring episode, Fern gets real about what it takes to build not just a thriving pet care business, but a fulfilling life along the way. Inspired by personal stories and lessons from his book Getting Paid to Play with Puppies, he explores the surprising traps that can quietly drain your joy—even as your business appears successful on the outside.
From the dangers of staying “comfortably unhappy” to redefining what wealth and success actually mean to you, this episode is a powerful reminder to check in with yourself and your goals. If you've ever felt stuck, burnt out, or just unsure whether you're building the right kind of business for your life, this one’s going to hit home. Tune in and rediscover how to find happiness in the hustle—because the journey should be as rewarding as the destination.
What if your general manager could think and act like a business owner—fully invested, capable, and trusted to lead your team? In this episode, Fern is joined by leadership pro Kelli Dodds, who unveils her brand-new initiative designed to level up managers into true leaders. They dive into the crucial mindset shifts, skill development, and emotional intelligence needed to transform your GM into the MVP of your pet resort. This isn’t about managing schedules and putting out fires—it’s about cultivating ownership mentality and building high-functioning teams.
If you’re tired of being the bottleneck in your business or struggling to delegate confidently, this conversation is your wake-up call. Kelli shares how her decades of experience and hands-on leadership training can help turn potential into performance, freeing you up to actually enjoy running your business. Whether your current GM is green or seasoned, this episode will open your eyes to what’s really possible with the right guidance and support.
Toxic employees can quietly destroy everything you've worked to build—your team morale, your client experience, and your overall business culture. In this episode, Fern breaks down how even one negative team member can ripple through your pet resort and create serious damage. From subtle eye-rolls to full-blown defiance, it all adds up faster than you think. The big question is: how do you spot it early, and what do you do once it's there?
You'll learn how to recognize the different "stages" of toxicity and get practical strategies for handling each one—whether you're dealing with minor moodiness or someone who's completely derailing your team. Fern also shares why hiring slow and firing fast is more than just a cliché—it’s essential for protecting your business. If you've ever made excuses for an underperforming employee or hesitated to act, this episode is your wake-up call.
AI isn’t just for tech giants and sci-fi movies anymore—it’s here, it’s powerful, and it’s ready to transform your pet business if you let it. In this episode, Fern dives deep into the practical ways ChatGPT can supercharge your daycare or boarding facility. From content creation and marketing to staff training and operations, you’ll find out how this tool can become your new behind-the-scenes assistant—saving you time, boosting creativity, and helping you stand out from the pack
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Whether you’ve never touched AI before or you’re already experimenting with it, this episode breaks down how to use it effectively without getting overwhelmed. Fern also shares real-world tips on getting better results, avoiding common mistakes, and even how to build your own custom GPTs tailored for your business. If you're ready to stop watching from the sidelines and start using tech to your advantage, this is your nudge to dive in.
Sometimes the best way to grow your business is to hit pause and take a hard look at what’s really working—and what’s not. In this episode, Fern opens up about a difficult decision he had to make at Overdog and why cutting back can sometimes be the smartest move forward. If you’ve ever felt stuck, overwhelmed, or unsure whether to keep pushing or pivot, you’ll relate big time.
This isn’t just theory—it’s a real-world look at what it means to prune parts of your business to make space for stronger, healthier growth. You’ll walk away with fresh perspective and maybe even permission to let go of what’s holding you back. Ready to rethink your strategy? Let’s go.
Ever feel like you're the only one who can’t seem to get things right? This episode is your permission slip to stop beating yourself up and start looking at failure as fuel. Fern pulls back the curtain on one of his biggest flops—something he poured months and thousands of dollars into—only to watch it crash and burn. But instead of quitting, he found the hidden gold in the ashes. You’ll hear how that experience ended up reshaping the way he runs his business—and how it can do the same for you.
Whether you're trying a bold new offer, tweaking your marketing, or just dealing with the daily chaos of running a pet business, this episode will challenge the way you think about mistakes. Fern breaks down how to process failure without letting it wreck you, how to learn from it fast, and how to bounce back stronger (and smarter) every time.
Struggling to make Facebook actually work for your dog daycare or boarding business? You're not alone—and you're probably just a few tweaks away from turning it into a reliable lead machine. In this episode, we dive into a powerful three-tier strategy that breaks down exactly what kind of content you should be posting (and who it's for) so you can stop guessing and start attracting the right people at the right time.
Whether you're trying to reach total strangers, warm up curious lurkers, or finally convert those hot leads that seem to hover but never commit, this episode gives you a roadmap to do it right. With real examples and actionable tactics, it's your blueprint for building trust, growing engagement, and actually booking more services. If Facebook has ever felt like a black hole, this one’s for you.
If you’ve ever felt like you're stuck in a revolving door of employees, this episode is about to hit home. Fern teams up once again with his buddy and business retreat co-host Patrick Lyons for a deep dive into the real reasons your team might be walking out the door—and what you can actually do about it. Spoiler: it’s not just about the money. They unpack fresh research and real-life experiences to reveal the five key drivers behind employee turnover in the pet care space (and beyond).
This conversation doesn’t just scratch the surface—it offers practical strategies you can implement right now to create a workplace people actually want to stick around in. From rethinking how you train and promote, to building real connections with your staff, this one’s packed with insights that might just change how you run your business. If keeping great people feels like an uphill battle, don’t miss this one.
If your numbers are down and you’re stressing about getting more leads in the door, you might be looking at the wrong problem. In this episode, we're flipping the script and diving into a major blind spot for many pet care businesses—customer retention. Before you start pouring money into marketing, you’ve got to find out why people are leaving. And more importantly, what you can do to stop the slow leak.
From decoding external trends like economic shifts and competition, to uncovering the internal cracks you might not even realize are there—this episode walks you through the real reasons behind customer churn. You’ll get practical ways to plug the holes, ramp up your client experience, and actually get people to stick around. It’s all about keeping the customers you already earned—because bringing in new ones won’t matter if they’re slipping out the back.
If you’ve ever wished more people would say “yes” to your services, this episode is going to open your eyes. Fern dives into the fascinating world of psychological selling — and no, it’s not about manipulation or cheesy tactics. He breaks down why humans make emotional decisions, how to use that to guide potential customers, and why things like “most popular” labels and small surprises can have a huge impact. You’ll hear real-world examples, clever techniques, and actionable tips you can start using today to convert more leads and build customer loyalty.
This isn’t about tricking anyone — it’s about helping people choose what’s truly best for them (and their dogs). From creating urgency and showcasing social proof, to framing your offers in ways that feel irresistible, Fern shows you how to ethically use psychology to boost your sales and your client’s happiness. If you want to attract more customers and keep them coming back, you’ll definitely want to tune in and take notes on this one!
If you’ve ever felt like staffing your pet care business is an endless headache, you’re not alone — and this episode of the Overdog Podcast is packed with insights you can’t afford to miss. Fern sits down with Joe Latona of Walker Scout, a recruiting pro who’s helped countless dog daycare and boarding businesses find and keep the right people. They dive into the real reasons you’re not attracting great applicants, how your job postings might actually be scaring people away, and what you should really be looking for when you hire.
You’ll hear some fresh, sometimes surprising strategies for finding the best candidates — including why Indeed isn’t the only answer, how to get your staff to help recruit, and when it’s worth bending your own rules to grab someone amazing. Whether you’re overwhelmed by turnover or just want to finally feel confident about your team, this conversation will get you thinking differently about how to build a staff that actually sticks around — and helps your business thrive.
This week on the Overdog Podcast, Fern opens up about his own unconventional journey — one filled with risks, pivots, and a relentless drive to outwork and outsmart the competition. From his early career experiments to finding his way in the dog business, Fern shares how hard work, creativity, and a willingness to fail forward have shaped his success. You’ll hear personal stories that prove you don’t need to be the most talented person in the room if you’re willing to put in the work and take some big swings.
If you’ve ever felt stuck, intimidated by your competition, or unsure about taking that next leap in your dog daycare or boarding business, this episode will give you the perspective and motivation you need. Fern explores why playing to your strengths, owning your outcomes, and doubling down on your passions can set you apart — even when the odds seem stacked against you. Get ready for some real talk that just might light a fire under you.
Ever wondered what it really feels like to work in your own dog daycare or boarding business? This episode flips the script by diving deep into the staff’s perspective — straight from someone who lived it. With stories from both small, tightly-run teams and massive, fast-growing facilities, you’ll get a candid look at what it’s like on the front lines: the good, the frustrating, and the things that truly make a difference to your employees. It’s not just about managing people — it’s about understanding them.
You’ll also hear how onboarding, communication, leadership styles, and even little things like snacks and shout-outs shape the culture and morale in a pet care business. If you want to keep your best people happy, motivated, and sticking around, this conversation is full of honest insights that you can’t afford to miss. Tune in to hear what your team wishes you knew.
Are your phones helping or hurting your business? In this episode of the Overdog Podcast, Fern uncovers a common but overlooked problem in dog daycare and boarding facilities — how phone calls are handled. From missed calls and inconsistent messaging to clunky voicemail systems and outdated automation, he explains how these mistakes can turn hot leads cold fast. You’ll also hear how smart businesses are using technology and AI to create a better, more consistent experience for customers while saving time and money.
This episode is all about helping you take control of your phones and stop letting potential clients slip through the cracks. Fern shares real insights from listening to countless calls from pet care businesses and lays out actionable ideas to improve your customer experience, boost conversions, and free up your staff to focus on what really matters. If you’re ready to rethink your approach to phone calls and make them work for you, this one’s for you.
Ever wonder how you can seriously stand out in the pet care industry? In this episode of the Overdog Podcast, Fern shares a game-changing insight sparked by his recent vacation to Mexico—and it has everything to do with crafting an unforgettable VIP experience. From private butlers to rooftop pools, the trip offered more than just relaxation—it served up inspiration for how pet businesses can create elevated service tiers that keep clients loyal and begging for more.
Tune in to hear why offering premium services isn’t just a luxury—it’s a smart move for boosting retention, revenue, and reputation. Whether you’re running a bustling daycare, grooming service, or training facility, Fern dives into practical, scalable ideas to make your business the “first-class” option in town. If you’ve ever considered adding a high-end package, this episode will show you how to make it irresistible.
You're halfway through the year—are you where you thought you’d be? In this episode of the Overdog Podcast, we hit pause to take stock of the first six months of 2025. It’s the perfect time to assess what’s working, what’s not, and how to pivot for a stronger finish. Whether you're crushing your goals or feeling like you're stuck in neutral, this mid-year check-in might be exactly what your dog business needs to reset and realign.
But the real focus? Delegation. If you're still mopping floors or answering phones, it’s time to level up. Fern dives into why holding on to every task could be stalling your growth—and how shifting your mindset can help you reclaim your time and step into the true CEO role your business needs. You’ll walk away with actionable steps to start offloading responsibilities, build stronger systems, and create a business that thrives without you in the trenches every day.
Ever wonder how mega-brands like Apple, Nike, and Disney build such loyal followings—and how you could channel that same magic into your dog daycare or boarding business? In this episode, Fern dives into what makes these iconic names tick, uncovering the branding strategies behind their cult-like fanbases. From Taylor Swift's superfan engagement to In-N-Out Burger's laser-focused simplicity, you'll hear fresh ideas that could reshape the way you connect with your customers.
Get ready for a fun, idea-packed ride as Fern breaks down six powerhouse brands and explains how their tactics translate to the pet care world. Whether it's about creating a standout customer experience, building a community around your business, or simplifying your services to highlight what you do best—there’s something here for every pet business owner looking to level up. You’ll leave this one with at least one big idea to put into action this month.
Get ready to go behind the curtain of one of the pet care industry’s most influential yet often misunderstood organizations—IBPSA. In this episode, Fern brings on Carmen Rustenbeck and Brian Remo to share the real story of how this trade association came to be, what it actually does for your business, and why now might be the most important time to get involved. It’s not just about standards and certifications—this is about community, advocacy, and giving you a serious edge in an industry that’s evolving fast.
Plus, hear all about IBPSA’s new kind of conference happening this September—hint: it’s not business as usual. Brian spills the details on how this immersive, no-fluff event will shake up the way pet pros gather, learn, and grow. Whether you’re a seasoned operator or just getting your feet wet, you’ll want to hear how this bold new format aims to unify the industry and tackle real, raw issues head-on.
Are you so busy eyeing the competition that you’re missing what’s really stalling your pet business? In this episode of the Overdog Podcast, Fern digs into a surprising truth: it’s not the new dog daycare down the street that’s threatening your success—it’s your own complacency. Tune in to hear why staying stagnant is the real danger and how obsessing over what others are doing might be costing you valuable growth opportunities.
Fern also unveils a game-changing tool that could revolutionize how pet businesses handle customer service—especially after hours. Plus, he shares the subtle signs your business might be stuck in the past and the small shifts that can reignite your momentum. If you’re ready to stop coasting and start evolving, this one’s for you.
In this episode of the Overdog Podcast, we're diving into the often-overlooked blind spots that could be silently sabotaging your pet care business. From failing to follow up with new leads to treating clients like fleeting transactions, Fern lays out seven common mistakes he's seen time and time again in dog daycares and boarding facilities. These aren't just minor issues—they're growth blockers that could be costing you money, loyal customers, and even staff retention. If any of that hits home, this episode is your reality check.
But don't worry, it's not all doom and gloom. Fern also shares actionable steps and proven strategies to patch up these holes and get your business back on the track to long-term success. Plus, you'll hear about the buzz around the 2026 Overdog Business Retreat, a one-of-a-kind experience for industry pros ready to level up in a big way. If you're ready to stop playing small and start making real progress, this episode is your nudge to get moving.
What if growing your pet care business wasn't about guessing your way through it, but following a step-by-step formula that’s already been proven to work? In this episode of the Overdog Podcast, Fern dives into what he calls the “algorithm of success”—a repeatable path built from patterns he’s seen in the most successful entrepreneurs. From vision and mindset to resilience and strategy, this episode walks you through what it really takes to thrive in a competitive market.
Fern pulls back the curtain on the essential traits and actions that drive real growth—like how to spot the opportunities hiding in plain sight, why persistence beats perfection, and how simplifying your offerings might actually boost your bottom line. If you’ve ever felt stuck or unsure about your next move, this episode is a crash course in unlocking your business’s full potential. Tune in and start aligning with the success algorithm that could change everything.
Think you're asking the right questions about your business? Think again. In this episode, Fern and Overdog’s own Director of Operations, Kasey Jervis, dig into the questions dog daycare and boarding businesses should be asking—but usually aren’t. From understanding the lifetime value of your clients to uncovering why customers quietly drift away, this conversation challenges you to take a deeper look at your business operations and mindset.
You’ll also hear real talk about burnout, delegation, and what it really takes to build a brand—not just run a service. Plus, Kasey opens up about her own journey from daycare owner to agility coach and Overdog insider. Whether you’re feeling stuck in the daily grind or just want to run a tighter, more profitable operation, this episode is packed with insights to get you thinking differently. Tune in and level up.
Is your dog business just a set of services, or is it a brand that people feel something about? In this episode of the Overdog Podcast, we're taking a deep dive into the crucial difference between running a business and building a brand. If you've ever thought your logo and color scheme were the extent of your branding, think again. This conversation unpacks how to truly become unforgettable in your community and the industry—by crafting emotional connections, elevating customer experiences, and showing up in powerful, personality-driven ways.
You'll hear why injecting your "why" into every corner of your business, creating talk-worthy moments, and leading with consistent energy matters more than ever. Plus, discover how storytelling, local engagement, and a bold visual identity can make your business stand out in a sea of sameness. If you're ready to level up from being just another pet care provider to a brand that turns heads and wins hearts, you don't want to miss this one.
In this episode of the Overdog Podcast, we're diving into what it really takes to make your pet care business stand out in a crowded market. It’s not just about looking professional — it’s about being unforgettable. You’ll learn why simply having “satisfied customers” isn’t enough, and how creating bold, emotional, and consistent branding can leave a lasting impression on your clients. From logos to taglines to the tone of your messaging, discover how to shape every element of your business to cut through the noise and make people remember you.
But we’re not just talking theory — this episode is packed with real-world ideas to implement right away. Want to know how one business turned its boarding facility into a mini travel adventure for dogs? Or how simple gestures like surprise discounts and welcome kits can transform a customer’s perception? You’ll get examples from big brands that nailed the rebrand game, plus a roadmap for creating memorable experiences at every step of your customer journey. If you’re ready to stop blending in and start standing out, this one’s for you.
Today we're diving into the big debates shaking up the dog daycare and boarding world. From whether you should offer discounts, have seven-day-a-week daycare, or let employee dogs join playgroups, Fern lays out the pros, cons, and his personal takes to help you make the best calls for your business. You’ll get a straight-shooting look at topics where strong opinions fly—and where there's no one-size-fits-all answer.
Plus, Fern shares a clever marketing tactic he picked up from his college tours that could give your facility an instant edge with new customers. It's a jam-packed episode designed to challenge the way you think and give you new ideas to level up your daycare or boarding facility. Tune in to hear it all!
Thinking about starting your own dog daycare or boarding business? In this episode of the Overdog Podcast, Fern brings on two seasoned experts from The Dog Gurus, Shawnte and Amber, to break down what it really takes to set up a pet business for long-term success. From the big essentials like business planning and defining your core values, to the often overlooked (but critical) pieces like building the right team and creating systems that actually work — this is the insider knowledge you didn’t know you needed.
If you’ve ever wondered why some businesses thrive while others fizzle out, this conversation will open your eyes to the subtle but powerful strategies that make all the difference. Whether you're just dreaming about opening your doors or already knee-deep in operations, Shonte and Amber share lessons learned from years in the industry — the kind that can save you time, money, and a whole lot of stress. Tune in to find out the keys to building a business that stands the test of time.
To celebrate the 200th episode of the Overdog Podcast, Fern is joined by Patrick and Dana Lyons for a quick recap of the recent Overdog Business Retreat—an event designed to help pet business owners reset, recharge, and rethink what’s possible. But the real meat of this milestone episode is all about mindset, and specifically, the beliefs that are quietly holding you back.
If you’ve ever caught yourself thinking “I can’t,” “That won’t work,” or “I’m not ready,” this episode is your wake-up call. Fern and his guests dive deep into the sneaky nature of limiting beliefs—how they form, why they’re so convincing, and the steps you can take to break through them. This isn’t fluff. It’s the mindset shift that could change everything for your business.
If you think enrichment is just about tossing a few toys into the play area, think again. In this episode, Fern sits down with Kim Buchanan of Fetch Dog Resort to dig into the creative and wildly effective world of sense-based enrichment. Kim shares how she transformed her traditional daycare setup into a fully immersive experience that’s as rewarding for the dogs as it is for her staff—and yes, it’s been a game-changer for her bottom line too. From themed sensory rooms to pricing strategies that actually work, she’s reinventing the daycare model in the coolest ways.
You’ll hear how Fetch Dog Resort went from "just another daycare" to a place dogs literally line up to get into. Kim breaks down exactly how she built this program, got staff and clients on board, and turned enrichment into a major revenue stream. Whether you’re just curious or ready to overhaul your entire business, this episode is packed with inspiration and real-world takeaways. Trust us—you’ll want to hear what these dogs are doing every morning before daycare even starts.
In this episode of the Overdog Podcast, we're diving into one of the most frustrating challenges pet care businesses face—keeping up with client vet records. If you're tired of chasing down vaccination updates and wrestling with outdated systems, you're not alone. But what if there was a seamless, automated way to handle it all? That’s exactly what today’s guest, David Servodidio from VetVerifi, is offering. He shares the behind-the-scenes journey of creating a powerful tech solution that could totally transform how your business manages compliance and communication with vet clinics.
From real-time vaccine verifications to integrating effortlessly with your current CRM, this system doesn’t just simplify things—it could completely remove a major bottleneck in your customer onboarding process. Whether you're running a high-volume pet resort or a small grooming salon, David breaks down how this works, why it matters, and how it's already making life easier for pet business owners across the country.
Feeling overwhelmed in your pet business and wondering how to keep up with all the tech talk flying around? You're not alone. In this episode, Fern pulls back the curtain on one of the biggest shifts hitting the business world today—AI—and what it actually means for dog daycare and boarding businesses like yours. From the messy reality of running a small business to the excitement (and hesitation) around new tools, this is a real-deal conversation about how to stop fearing the future and start using it to your advantage.
Fern shares practical, tested ways AI can lighten your load—from smarter customer interactions to easier marketing—and even gives a sneak peek at some brand-new tools he's cooking up behind the scenes. This isn’t about replacing people; it’s about freeing you up to do the things that actually grow your business. Whether you’re curious, skeptical, or already dabbling with AI, this episode is packed with perspective and actionable ideas to help you stay ahead of the pack.
In this episode of the Overdog Podcast, it’s all about answering your biggest questions. Fern not only dishes out valuable advice for dog daycare and boarding business owners, but also brings on a special guest you probably already know—Kasey Jervis, Overdog’s behind-the-scenes powerhouse. If you’re wondering how to attract more customers, where your marketing dollars should go, or why your Facebook ads are flopping, you’ll want to soak in every minute of this one.
Kasey brings her firsthand experience of owning a boutique dog daycare into the conversation, and together, she and Fern tackle the real-world challenges business owners are facing right now. They get into everything from boosting slow daycare days to getting more reviews and word-of-mouth buzz. Whether you’re just starting out or trying to scale, this episode is packed with insights you didn’t even know you needed.
The pet care industry is evolving fast, and staying ahead means being open to change. In this episode, we sit down with Michelle Sarwas from Bark Avenue Day Camp to talk about how she’s pivoted her business over the years—constantly innovating, adapting, and pushing the industry forward.
From transitioning to an enrichment-based daycare model to introducing solo play options and a scent room designed for canine mental stimulation, Michelle shares the strategies that have helped her business thrive, even in tough times.
If you’ve been wondering how to stand out in a competitive market, get clients excited about enrichment daycare, or turn challenges into opportunities, this is the episode for you. Michelle’s approach proves that embracing change isn’t just necessary—it’s the key to long-term success. Tune in and get inspired!
Running a pet care business is stressful—there’s no way around it. But what if you could change the way you experience stress instead of letting it wear you down? In this special episode, Fern sits down with someone who knows a thing or two about handling high-pressure situations—his dad, Dr. Fernando Camacho Sr. As an oncologist for over 40 years, he faced some of the toughest emotional and mental challenges imaginable, yet he remains one of the most positive people I know. How does he do it? And more importantly, how can you apply those same lessons to your business and daily life?
We talk about the power of mindset, the importance of self-care, and practical ways to prevent stress from taking over. Plus, we dive into meditation, mindfulness, and the habits that can help you stay grounded—even when everything feels overwhelming. If you’ve ever struggled with burnout or felt like stress was running the show, this episode is a must-listen.
If you don’t have a crystal-clear vision of where you want your business and life to be in the next few years, how do you expect to get there? In this episode, we’re diving into the concept of a vivid vision—a powerful tool that helps you define your future in detail so you can take the right daily actions to make it a reality. If you’ve ever felt stuck, unsure of what’s next, or caught up in the day-to-day grind, this is exactly what you need to get back on track.
You’ll learn how to craft a vivid vision that outlines your business goals, financial targets, team structure, and even personal aspirations. Plus, I’ll share how this process has transformed my own business and given my team a shared mission to work toward. It’s time to stop saying “one day” and start making today day one of building the future you actually want. Let’s get into it!
Raising prices—it’s one of the most dreaded tasks for pet business owners, but it’s also one of the most necessary. How do you do it without scaring off customers? How much is too much? And what’s the best way to communicate the change so clients actually understand the value behind it? In this episode, we’re tackling all of it.
You’ll learn the right and wrong ways to raise prices, how to handle customer pushback, and why pricing strategically is key to keeping your business strong and sustainable. If the thought of a price increase makes you nervous, this is the episode that will change your mindset and give you the confidence to do it right.
What the hell does Bruce Lee have to do with running a pet care business??? More than you might think. In this episode, we dive into some of the legendary martial artist’s most powerful lessons and how they apply directly to business owners like you. From mastering one skill instead of chasing every new trend to breaking through plateaus and embracing adaptability, these principles could be the game-changer your pet business needs.
If you’ve ever felt stuck, overwhelmed, or unsure of your next move, this episode will challenge your mindset and push you to take action.
Are you running your business like a boss or leading it like a true leader? There’s a big difference, and it impacts everything—from your team’s morale to your bottom line. In this episode, we break down the key distinctions between being a boss and being a leader, revealing how even small shifts in your approach can create massive changes in your business. If you’ve ever struggled with staff retention, motivation, or just getting your team to truly buy into your vision, this is the episode you need.
We’ll also take a look at what some of the most successful companies are doing to cultivate strong workplace cultures and engaged teams—and how you can apply these same strategies in your pet care business.
We welcome back industry veteran Joe Zuccarello, who shares his extensive knowledge from over 40 years in the pet care industry. Joe, a leader at Paragon Pet Grooming School and a private consultant, dives into the challenges and opportunities of managing a grooming department. We explore the importance of fostering collaboration, setting clear expectations, and integrating grooming staff into the broader team culture.
Joe highlights actionable strategies, such as building a skilled team from within and ensuring regular check-ins for accountability and growth. Learn how to create a thriving grooming service as part of a pet care business, including tips on reducing operational headaches and maximizing revenue.
In this episode we focus is on critical business missteps that serve as powerful lessons for pet business owners looking to stay ahead of the curve. We’ll highlight how resistance to change and an over reliance on outdated business models can lead even the most successful companies to failure.
Whether it’s failing to embrace emerging technology, ignoring shifts in consumer behavior, or clinging to legacy systems, the key takeaway is clear: businesses must remain adaptable and forward-thinking. You’ll see that success is not just about what has worked in the past, but about staying flexible, embracing change, and always keeping the customer at the center of the business strategy.
Today we’re talking about how you can create a more structured and enjoyable environment for dogs and staff alike. With insights from the team at PackPro, listeners will learn how effective training, group management, and employee empowerment can transform daily operations and elevate the overall daycare experience.
Whether it’s refining processes or setting clear expectations, this discussion is packed with actionable strategies for success. You’ll also gain a deeper understanding of how to build cohesive teams, reduce stress for staff, and tackle common challenges like noise and overstimulation.
As the pet care industry evolves, staying ahead requires more than just growth—it’s about adapting to change and building a strong foundation. In this episode, we explore the trends shaping the industry, the challenges businesses face, and the opportunities to stand out in a competitive market. Whether it’s refining your goals or focusing on what truly matters, this discussion sets the stage for success in 2025.
We also dive into strategies for navigating the shifting landscape, from improving internal operations to embracing new tools and technologies. With insights on how to differentiate your services and create lasting value for clients, this episode is packed with ideas to help your business thrive in the new year.
In this episode of the Overdog Podcast, Fern welcomes Candace D’Agnolo, founder of Pet Boss Nation, for an engaging discussion about how pet business owners can evaluate and optimize their operations. Candace shares her journey from running multiple brick-and-mortar pet businesses to becoming a dedicated business coach. Together, they explore strategies for auditing business practices, addressing pain points, and streamlining operations to build sustainable growth. From employee drama to financial challenges, Candace offers actionable insights drawn from her real-world experience.
Gain valuable takeaways on the importance of systems, employee handbooks, and core values in creating a thriving business culture. Candace also highlights the benefits of tackling the personal growth of business owners, emphasizing self-reflection and leadership development.
In this episode of the Overdog Podcast, Fern invites Krista Lofquist, owner of Wagging Tails in Connecticut, to discuss her unique journey and the exciting addition of dock diving as a service at her facilities. Krista shares her evolution from starting as a solo dog walker to managing three thriving pet resort locations. This service not only enhances the experience for boarding and daycare clients but also draws competitive dock diving enthusiasts from across the region.
Krista delves into the logistics and challenges of establishing and maintaining dock diving pools, including indoor and outdoor setups, while highlighting the joy and enrichment it brings to dogs and their owners. The conversation touches on the sport’s growing popularity, its potential as a revenue stream, and the gratifying transformation of hesitant swimmers into confident jumpers.
In this episode of the Overdog Podcast, we dive into how pet businesses can make 2025 their best year yet. We’ll talk about how to evaluate the past year—assessing everything from key performance indicators to customer and staff feedback—to identify strengths and opportunities for growth. From setting SMART goals to creating a motivating vision for your business, this episode is all about giving pet care providers the tools and mindset needed to thrive.
We also touch on the importance of consistent marketing and exploring new revenue streams, like premium services or enrichment programs, while sharing tips for fostering a motivated and skilled team. You’ll also get a free gift to help you map out your goals and stay on track throughout the year.
No matter what stage your business is in, it’s always a good idea to begin with the end in mind—which, in the pet industry, often means the eventual sale of your business. Even if you don’t plan on selling anytime soon, it’s important to understand what you need to do to maintain an appealing business that someone would want to buy—because you never know.
Eyal Cohen from the Pet Resort Hospitality Group joins us today to explain how to set up your business so you’ll be able to sell it one day. You’ll learn what steps you should take now to prepare for an eventual sale, as well as what the process will look like when the time comes.
Running a dog daycare or boarding business can be incredibly rewarding, but it also comes with unique stresses—long hours, emotional demands, and the constant pressure to grow and succeed. In this episode, we’re diving into why taking care of your mental health isn’t just good for you—it’s essential for your business. From the impact of stress on decision-making and relationships to the physical toll it can take, we’ll explore why self-care should be at the top of your priority list.
You’ll also walk away with actionable strategies to manage stress, set boundaries, and build resilience to handle future challenges. Learn how to incorporate daily habits that foster mental well-being, delegate tasks effectively, and tap into the power of community and support. Whether you’re feeling overwhelmed or just looking for ways to fortify yourself for the road ahead, this episode is packed with tips to help you thrive—not just survive—in the pet business world.
Today we’re diving into the impact of employee morale on pet resorts and how creating a positive work environment can lead to a better company culture, higher retention rates, and an overall thriving business. Our special guest, Laurie Yost from Playful Pups Retreat, shares her personal journey to boosting team morale by adding simple but heartfelt touches of appreciation that transformed her staff’s experience. Laurie’s approach began with handwritten notes to her team, acknowledging their efforts and the unique strengths they bring to the table. What started as an experiment quickly turned into a core element of her management style, helping her build a workplace where employees feel valued and motivated to give their best.
Laurie’s success with these personal notes inspired her to create her own pet industry-specific cards, making the practice of showing appreciation a regular and meaningful part of her company’s culture. Now, handwritten cards are a celebrated tradition at Playful Pups Retreat, where each card serves as a tangible reminder of gratitude and respect for each team member’s hard work. This thoughtful approach has not only helped Laurie retain great staff but also attracted like-minded individuals who appreciate the supportive and uplifting environment she’s fostered.
In this episode of the Overdog Podcast, we’re joined by Jeff Adney from TWC, a leading expert in designing and building pet care facilities. We dive deep into the essential best practices for creating a functional and attractive space that meets the unique needs of dog daycare and boarding businesses. Whether you’re launching a new facility or expanding an existing one, Jeff shares insights on zoning requirements, architectural planning, and securing the right funding to bring your vision to life.
Tune in as we discuss everything from the foundational steps of construction to the finer details of a successful build-out, designed to enhance efficiency and enrich the experience for pets and staff alike. With Jeff’s wealth of knowledge and practical advice, you’ll get a clear roadmap to create a top-tier facility that sets your business up for long-term success.
Discover how to organize your pet care facility for maximum effectiveness. Alex Varney, VP of Operations at Pinnacle Pets walks you through how to identify and resolve the inefficiencies in your daily operations that hinder your team's performance and those that lead to chaos and customer dissatisfaction. In addition, you’ll gain insights into creative problem-solving techniques to streamline processes, enhance efficiency, and improve clarity for your team.
In this episode, we dive into the ins and outs of adding a transportation service to your pet resort or daycare. Joined by Katrin “Kay” Green from The Dog Patch, we explore how a simple idea—using a minivan to shuttle dogs during COVID—grew into a full-scale operation with multiple buses. Kay shares her journey from that initial minivan setup to running three shuttles daily, discussing the costs, logistics, and unexpected perks of providing transportation for clients. She also offers practical tips on safety, organization, and handling challenges like finding qualified drivers and dealing with inevitable messes on the road.
From building relationships with clients to creating a community icon, Kay’s story illustrates how adding transportation can be a game-changer for pet care businesses. Whether you’re considering a single van or a fleet of buses, this episode provides valuable insights for anyone looking to expand their services and deliver extra convenience for their customers.
In this episode we dive into the world of luxury branding and explore how positioning your pet care business as a premium service can set you apart in a competitive market. From fostering unmatched customer loyalty to enabling higher profit margins, creating a high-end brand experience offers significant benefits for businesses willing to go the extra mile.
Whether you’re just starting out or looking to elevate your existing services, this episode offers actionable insights for creating a premium client experience that resonates with pet owners who prioritize quality. You’ll gain tips for enhancing service standards, overcoming challenges, and refining your brand message to attract a selective, loyal clientele.
In this episode, we’ll explore the potential pitfalls that pet business owners face after reaching success. Achieving your business goals is an incredible milestone, but what happens next? We’ll dive into the dangers that can arise from complacency, missed opportunities, or simply not knowing how to leverage success to reach even greater heights. Plus, we’ll offer actionable strategies for staying on top and continuously growing your pet business.
The big buzz in the dog daycare industry is enrichment. Everyone seems to be talking about it, and many businesses have been rolling out different enrichment programs with great success. It’s exciting but also a bit overwhelming.
Today, I’ve brought Dominic Hodgson back on the show to tell us all about his recent Enrichment Summit, share some of the key takeaways from the event, and help us understand how we can make enrichment work.
You and your business will always be limited by the knowledge you don’t have. The good news is that there’s no shortage of places to learn and expand your skills. To truly reach your full potential, you need a lifelong commitment to continued learning and education. The more information you have, the better equipped you’ll be, and the fewer mistakes you’ll make.
In this episode, Fern shares his five favorite books that will not only help you take your business to exciting new heights, but also enable you to grow and improve as a person.
In this episode, we’re diving into why employee wellness is not just a corporate buzzword but something that can make a huge difference in your dog daycare or boarding facility. We’ll talk about simple, practical ways to keep your team happy, healthy, and energized (because let’s face it, taking care of dogs can get hectic!).
Imagine fewer sick days, more productive shifts, and a team that actually looks forward to coming to work. Wellness isn’t just a perk, it’s a game changer for both your staff and your business!
Dog parks are great in theory but often flawed in reality. Wouldn’t it be amazing if you could start your own private indoor dog park, creating a safe, fun environment for dogs while adding a new revenue stream to your business?
If you’re thinking “yes,” but feeling overwhelmed by everything that needs to be considered and set up, this episode is for you. We’ve invited Raechel MacQueen from The Pack Dog Park to share how she’s built a thriving business around her private dog park.
It may seem that offering services to cater to every dog and person is the best way to grow your business and maximize revenue. However, this approach can sometimes dilute the value you provide and create a business that doesn’t truly resonate with anyone. By choosing to specialize in one particular area, you can flip that around and take care of your customers in a way that other businesses can’t.
In today’s show, we’ll dive into the idea of creating a specialist business that makes your brand truly unique, allowing you to serve both people and dogs in a deep and meaningful way, ultimately leading to greater business success and growth.
Building and running a pet business involves managing many different aspects to ensure success. One area that I often see neglected is the legal considerations that need attention to set up your business for smooth operation and to avoid future issues.
Today, I’m joined by Peter Tanella, an attorney specializing in the pet care industry, who will shed light on key legal matters and offer guidance on handling common situations to prevent problems and unnecessary stress.
There are a few key positions in your pet business that are critical to the amount of revenue you bring in. Not having the right people in these positions and neglecting to properly equip them to do their jobs can result in significant financial losses.
Lori Davis from Paramount Success Group joins us today to explain the importance of a good reservation specialist, how they should be trained, and how you can find the right person to fill this crucial role.
How would you like it if your summer daycare numbers didn’t decrease, but actually increased? And what if that increase caused a ripple effect, leading to additional service purchases and a flood of social media exposure, making your next summer your best ever?
That’s exactly what happened at Perfect Pooch. On today’s show, Kelli Dodds, the general manager, shares how their new summer camp program greatly exceeded all expectations and significantly boosted their summer revenue.
When times get tough and money gets tight, you still need to bring in new customers and try to increase your revenue. To accomplish that and get yourself in better shape, you’re going to need to do some marketing. Even when you’re on a tight budget, you still need to get out there and continue to generate business.
On today’s show, we’ll discuss some ways you can market your business for free or with minimal investment. By implementing these marketing strategies, you’ll be able to improve your situation and set your business up for greater prosperity.
One thing is certain: nothing stays the same—in life or in business. When the economy takes a dip, business owners may panic and overreact, leading to long-term negative effects on the business. However, there are ways to navigate these challenges with grace and take actions that will help your business emerge more successful.
In today’s episode, Fern explains how you can take specific actions to strengthen your brand image in the public eye, improve your business operations, and create a foundation for explosive future growth.
If you really want your pet business to show up in online searches, you need to focus on search engine optimization (SEO). What stops most people from tackling this important business task is that it can be incredibly complex. We want to help you with bite-sized SEO tasks that can positively impact your business’s visibility in online searches.
In today’s episode, Fern explains exactly how to create location pages for your website that will help you rank in search results for your specific service area. He’ll cover how to set things up so that Google can easily find your page, as well as how to optimize your page to provide a great experience for visitors.
Too many pet businesses are only focusing on one or two marketing angles as they are promoting their business. This limited approach will only give you very short lived results. However, if you have a comprehensive marketing strategy that hits all levels of customer awareness and helps people know, like and trust your business, you will enjoy much greater and long lasting success.
In this episode Fern goes over the top five marketing goals you need to be utilizing in your organic and paid marketing channels. You’ll also learn how you can implement campaigns other hit each one and how they work together to really maximize your efforts.
One of the ways to create a positive relationship with your clients is using gift giving in your marketing plan. Surprising your clients with something special from time to time will increase their loyalty, encourage them to talk about your business and make them smile.
Today we’ll go over some ways that you can give gifts to super charge your relationship with your customers. We’ll talk about when you should give gifts, how to do it and give you a lot of great ideas to get your gift-giving juices flowing.
To build a business and brand that your staff, your customers, and everyone who comes in contact with your business understands and can get excited about, you need to start by creating your core values. Think of your core values as the DNA of your business. They will guide all your decisions and attract the people who are the perfect fit for you.
We’ll go over how you can create your core values and show you how they should be injected into your daily business operations to be effective. Once you understand how to put them into play, they can help every area of your business.
Whether you’re just beginning your journey on building your pet business or have an existing facility that you’re looking to expand upon, you’re going to need some money. For most, that will mean getting financing from a bank. To make that a pain-free and successful process you need to understand how it all works and what you need to do.
To help with all that, I invited Claire and Jacqueline from Live Oak Bank back on the show to give you the honest truth on the options available to you and how to make your lending experience as smooth as can be.
Running a pet business can be very overwhelming at times. With all the different things you need to do in your business and competition always on the rise, you can often feel like the odds are stacked against you - like you’re the underdog. The good news is that there’s never been more information and resources available to you.
On today’s podcast episode Fern will go over 10 things you can focus on in your business that, if properly implemented, can transform you from the underdog to the Overdog in your market.
If you want to keep your staff on the same page and get them working as a cohesive team, you’ll need to have some meetings. The problem is that if you’re not intentional about them, meetings can become inefficient wastes of time. However, if done right, your meetings can energize your staff and improve your overall business operations.
This week, I invited on a few people to the podcast to share some tips and best practices for your meetings. You’ll hear from industry experts and coaches as well as pet business owners who have cracked the code on team meetings.
If you want to create a pet business that excites, not only your dog customers, but the human clients that bring them, you need to focus on constantly improving your customer experience. Unfortunately the current pet business model doesn’t provide a lot of opportunities to engage people or allow them to have a much of an experience with your business at all.
Allison Strauel of Skydance Pet Lodges joins the show today to share how her team dazzles their customers and creates memorable encounters that have really sparked the growth of her business.
Finding and keeping good staff is something that comes up again and again in this industry. The main reason that you’re not finding the fright people is that you’re not asking the right questions when you interview.
In this episode you’ll learn how Natalie Kramer from Albany Pet Hotel switched to behavior based interview and how it totally changed the quality of of the people she hired and improved her company culture.
If you’ve ever dreamed about growing your pet business to multiple locations and creating a recognizable brand that customers love, this is the episode for you. On today’s show, we’re joined by Dan Rubenstein of Pups Pet Club, who shares his journey, including various obstacles and detours. Dan reveals the important steps you can take to grow from one location to two, and eventually to multiple locations.
He has a great story and has created a strong business and brand. You’ll come away with lots of tips and insights on how you can set your business up for long-term growth and success.
Building and growing a pet business is not only challenging but also lonely. Your friends and family members don’t really understand what you’re going through, and it can feel like you’re all alone, struggling to succeed. Well, it turns out you’re not alone—there’s actually a whole community of people doing exactly what you’re doing. These are people who can help you overcome challenges, avoid mistakes, and provide some much-needed support along the way.
Today, we’ll talk about how networking with others in the pet industry can really accelerate your progress and make the journey less stressful and more fun.
When you do anything for your business, the words you use are super important to help you convey the proper message, attract the right people and to convert them into paying customers who want to use your services again and again. The copy on your website, in your emails and in all of your advertising and promotional materials can greatly impact the overall success of your pet business.
In this episode, Fern shares some impactful copywriting tips and best practices that will improve your brand image, bring in new customers and make a stronger connection with the general public.
It’s so important to have a plan for your marketing. Before you work on any kind of creatives or develop any campaigns, you first need to understand the different segments of the audience and then tailor your content for each. The same marketing will not work for all types of people and if you don’t take this into account in the beginning, your efforts will fall flat.
Today we’ll go over the 5 level of public awareness and what kind of marketing you need to do in order to reach each one. Once you start taking care of all five, you’ll get a consistent flow of leads into your business ongoing.
Being a pet business owner certainly has its ups and downs. The key to having a successful business long term is to recognize and amplify the good parts, while learning how to minimize and improve the challenges.
In this episode we’ll explore some of the top pros and cons of working in a pet business and how you can take those and then make the good even better and the bad much less stressful.
They say people don't do business with businesses, they do business with people. Nowhere is that more important then in the pet industry - you're taking care of their furry family members. That's why it's critical to create a personal connection between you and your customers.
In this episode we'll explore a number of ways you can inject some of your personality into your business, as well as finding ways to learn more about your customers so you can build a strong emotional bond.
In April of 2024 we held the first annual Overdog Business Retreat designed to help dog daycare and boarding business owners learn some important business strategies, improve their mindset, make some new friends and relax a bit. And it was AWESOME!
In this episode Fern sits down with Allison Jacobs and Kristen Perrus (from Scouts Honor) at the end of the event to reflect on some of the big take-aways and aha moments that we experienced during the retreat.
If you have dreams of building your pet business into something amazing - maybe growing it to multiple locations and/or expanding your service offerings- you need to set the stage for all that to happen. If you do, your success is inevitable. If you don’t, you end up spinning your wheels and going no where.
Today Fern gives you 7 things you can do today to prepare you business for the future. These will help better understand where you want to go and exactly how you can get there.
Training continues to be a great service and revenue stream for dog daycare businesses but many struggle with how to structure the training programs to be both valuable to customers and good revenue sources for the business.
Fern brings on Max Belenitsky of LECA Academy to share how they created their training program, which has a learning curriculum that sets the dogs up for success, while also keeping the humans very engaged.
There is a bunch of recurring topics in the pet industry that there's always a lot of debate on. Some of these are long standing myths that keep circulating with a lot of confusion on that actual facts of the issues.
In this episode, Fern tackles seven of the most common myths about the dog daycare and boarding industry and gives you his take on them so you can better understand how to best address them in your own business.
Starting a pet business from nothing and growing into multi-locations isn’t easy. However if you have the vision, are willing to do what it takes and stay open opportunities it can happen.
In this episode, learn how Amy Hillis started Social Pet Hotel in North Carolina and has grown it into a thriving 3 location business that is setting high standards for pet care. Learn how she got over the early struggles, innovated with customer care and is helping to educate and advance the industry.
Did you know there is a way to make more money without bringing in more customers? Well, there is, and not only that, with the help of technology much of it can be done behind the scenes with only a little bit of effort.
Today you're going to learn the magic of revenue management from Chris Tilson, from the Kennel at Arbor Lane and Goose software. He shows us how to maximize the value of your services while taking the best care of your customers.
Adding training to your list of services just makes sense. Dog training is always a customers need, enabling you to better server people, it helps the dogs improve their behavior and brings in some extra revenue. As the dog daycare industry continues to evolve, it's important to pivot accordingly and training looks to be an important component for the future of this industry.
In this episode, Fern chats with Mandy Eakin of Manners Matter on how to find a trainer and what to look for when you're bringing one on to your team.
Let's be honest here, you've been putting off a bunch of things in your business because you just don't like doing them. Maybe it's because they are boring or perhaps it's because you're not really good at them or don't know how to get them done. Whatever the reason, they might be very important to the success of your business and you need to get moving on them.
In this episode, Fern will list some of those top tasks that you've been procrastinating and give you the kick in the butt to get moving on them.
Your Google Business Profile is one of the resources online that can get your business seen by more people by helping your business show up in search results. To make sure that happens and to rank higher than your competitors, you need to set it up and optimized correctly.
In this episode, you'll learn some simple ways you can improve your Google business visibility and greatly increase your odds of people finding your business online.
It doesn't matter how many people you get to discover, inquire and come in to your business if you're not taking the proper steps to turn them into paying customers that stick around. To do that, you need to learn how to take control of the sales process, give each person the attention they require and make it easy for them to do business with you.
In this episode we'll talk about how you should be nurturing new leads, as well as converted customers so that everyone feels taken care of and you don't lose people along the way.
Starting and growing your very own pet business can be very rewarding and profitable. However, many owners find themselves overwhelmed with the gazillion things you need to do on a daily basis, much of which are not very enjoyable to you. This causes many people to become so frustrated and exhausted that they wonder if it's worth the trouble.
If you've ever felt that way and dream about finding someone with amazing resources that could help out with all that back end stuff so you could focus on the tasks that you want to, this podcast is for you. You'll meet Eyal Cohen from Pet Resort Hospitality group and learn how you can get the back up you need to see renewed growth in your business.
Marketing is essential for success in every pet business. You'll constantly need to bring in new leads, educate your audience and build your brand in order to see long term, sustained growth. Often, success or failure of your marketing efforts hinges on the timing of your campaigns.
In this episode we'll discuss how to determine when marketing is necessary and how to deploy campaigns throughout your sales process to improve your results, bringing you a greater return on your marketing investment.
In the episode of the Overdog podcast, Fern interviews Kelli from Perfect Pooch, a comprehensive pet care service. They discuss the successful strategies implemented at Perfect Pooch, focusing on personalized client services and staff incentives. Kelli highlights the importance of action and implementation in seeing results, sharing how proactive measures in training, customer engagement, and staff motivation have positively impacted her business. The discussion also covers innovative programs like puppy preschool, enrichment activities tailored to specific dog breeds, and a monthly incentive plan for staff that has significantly improved workplace culture and efficiency.
Perfect Pooch has enhanced its service quality and customer satisfaction through these initiatives, showcasing the potential for growth and improvement in the pet care industry.
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Here is the information of our guest in the episode today:
Website: https://perfect-pooch.com
Email: kelli.dodds@perfect-pooch.com
The pet industry is constantly changing and evolving. As our human lifestyles are altered by events like COVID and the work from home movement, things that worked previously for your business are no longer effective. If you want to stay relevant and be able to compete with all the new businesses in your area, you need to understand the current trends in the industry and take the actions that will keep your business needed.
In this episode we'll discuss some of the biggest aspects of the dog daycare business and how you can keep your business successful into the future.
As an entrepreneur there's so many things you need to do on a daily basis that it can be hard to keep track of what's really important. To make sure you're heading in the right direction, you need to focus on the metrics that will have the biggest impact on your business success. By knowing where you're at and where you want to go, you can craft the proper plan to get there.
In this episode we'll go over some of the KPI's (key performance indicators) you should know, monitor and continually strive to improve.
Learn the strategies and insights that can transform your dog daycare business into a recognized authority in the field. From creating a nurturing environment for furry friends to implementing innovative services, we explore the key elements that set successful dog daycares apart. Get valuable tips on building credibility, establishing a strong online presence, and fostering positive relationships with both clients and their beloved pets.
Whether you're a seasoned professional or just starting, this episode provides actionable advice to elevate your dog daycare business to new heights, becoming a trusted authority in pet care.
Thanks to technology you have some amazing things available to you that can help you build your business in many ways. These tools are readily available to everyone and very user friendly so even the most un-tech savvy personal can utilize them.
In this episode, Fern goes over is favorite online tools and how you can use them in your business.
Every year the dog daycare and boarding industry gets more crowded with new businesses vying for the same customers. It's never been more important to separate yourself from your competitors so that you can attract right kinds of people to your business and show everyone why you are the right choice.
In this episode we'll go over exactly how you can determine what your competitive advantages are and how to showcase them in everything you do, helping your business become the best option for pet care in your area.
How you look at the world around you is so much more important than you realize. Your personal mindset is greatly affecting everything that happens to you and if you're not careful, it can limit and often totally derail your success in all areas of your life.
Fern shares his personal story on how he was able to transform his life from one of negativity and become the positive, outgoing person he is today. With some simple (but not easy) actions you can improve everything in your life and become the best version of yourself.
Over the last couple of years the pet industry has been a bit of a roller coaster. We've had ups and downs but through it all, the industry as a whole has grown. But what's to come for the new year?
Some things are going to change in 2024 and this business is going to continue to evolve. If you can keep up with it all, your business should flourish, but those that can't will find themselves left behind.
In this episode Fern discusses what he believes will be important in the new year and how you can set up your business for success in 2024 and beyond.
Enrichment is a hot topic in the industry right now and many businesses are figuring out how to incorporate it into their current business model. Some pet businesses are taking it further and making enrichment a main offering. Pet Camp in San Fransisco is one such place that's really elevated the idea of enrichment to an exciting new level.
In this episode you'll hear from Mark Klaiman, owner of Pet Camp, who tells us all about his cool new enrichment center.
I'm a firm believer that dog businesses can learn a lot from looking at what other successful people and businesses are doing outside of the pet industry. And nobody - nobody - does it better than Disney.
Walt Disney is my all time favorite entrepreneur and we can learn so much from his life and the way he and his team have created an unforgettable business. In today's podcast I'll go over some of the big lessons you can learn from Walt and how you can put it to use in your own business.
Everyone in this industry complains about the constant employee turnover. It seems that most dog daycare businesses can't seem to find good staff have trouble keeping people for any length of time.
There are a few businesses out there that seemed to have cracked the code and are experiencing great retention rates, as well as high engagement and happiness from their staff.
Today you'll hear from Rich Schlatter of K9 Resorts in New Jersey, who shares what he feels is the key to his incredibly high staff retention.
Most people who start a pet business do so with the dream of being their own boss and having the control and freedom of working for themselves. They no longer have to do what someone else tells them and now get to make the big decisions and grow the business they way they want to.
The unfortunate reality for many is that they get sucked into doing the day to day tasks of running the business, like checking in clients, cleaning, working the play groups and all the other various odd jobs that you, as the business owner, should not be doing. Soon you realize that you don't have your own business but have actually just given yourself another job.
Today we'll discuss how you can break this cycle and back into the business owner role so you can make time for the big picture stuff that will bring you more success, freedom and happiness.
I just got back from the Pet Boarding and Daycare Expo in Hershey Pennsylvania and wanted to share some of the things I learned there. I met so many great people and saw some amazing presentations that have opened my mind to new ideas and fired me up to implement in some things for future growth.
Learn what I discovered there, as well as what you should do with all that knowledge that you've learned.
Everything starts at the top and trickles down throughout your entire business. If you, as the senior leader, or your management team are not effective leaders, everything will suffer. Learning how to lead properly is a skill that is worth investing in for everyone of influence in your organization.
To help you understand exactly how you can become a better leader and build leaders in your staff I brought Phillip Paris back on the podcast to discuss the specifics of this very important topic.
Taylor Swift seems to be on an unstoppable journey to take over the world. She just become a billionaire and is the most popular artist on plant Earth. Whether you're a fan of her music or not, you can learn a lot from how she continues to build her brand and grows her empire.
In today's episode we'll look at some of the ways Taylor markets and promotes herself, and how you can do similar things to build your pet business.
They say "success leaves clues." I believe that's true but failure also gives us valuable lessons that can teach about success. I've found that businesses that experience problems have certain things in common that cause or greatly contribute to their ultimate failure.
In this episode, we'll go over the top 5 issues that are plaguing failing dog daycare businesses, as well as what you can do to avoid and/or improve these areas in your own business.
For one week (or more) every year people are ready and happy to spend lots of money. If done right, Black Friday promotions can mean a giant cash infusion right before the holidays. Many businesses, however, miss out on this prime opportunity because they don't understand how to structure a good offer or market it effectively.
In this episode we'll break down how you can take advantage of Black Friday by finding the right promotions for your business and how to properly advertise it so that it sees success.
Just under 100 years ago Napoleon Hill published his success principals after studying and interviewing the most successful people in the world. He found that all the top successes did some of the same actions to build their empires and compiled these into a course on how anyone can achieve great results by following the same principals.
Reading these and then putting them into action has greatly changed my business and life. In this podcast I'm going to share Hill's 17 principals of success and give you tips on how you can implement them in your life with epic results.
A giant problem in the dog daycare industry is that you don't get much time with the paying (human) customers. That means you need to find creative ways to get in front of them if you want them to feel connected with you and your business.
One easy way to do this is with regular email newsletters. In today's episode we'll discuss why they are so powerful, what to put in them and exactly how you can get them done.
The term "work-life" balance it thrown around a lot these days, however I don't think people are having the right conversations about this topic and most people are not properly prioritizing it.
In today's episode Patrick Lyons from Culture By Design comes back on to teach you why this is so important, as well as how to implement it for yourself and all your employees.
Running your own business is a lot of work. There's always so much to do and never enough time to get it all done. So, we do what all entrepreneurs do, we put our heads down and grind it out. We sacrifice our time, energy and often, our sanity for the good of the business.
The problem that so many face in the dog daycare industry is that you can only keep that up so long and then you fall apart - mentally and physically. In order to make your business a success AND feel good doing it, you need make sure you're taking care of yourself FIRST.
Traditional group play dog daycare is great for many dogs, however it's not the right environment for all. Those dogs that are not a good fit for group play typically have to be turned away because most businesses are not set up to handle single dogs that can't be in the groups.
Learn how The Yellow Dog Barn has turned solo dog play into a lucrative revenue stream and one of their most in demand services. Discover how they handle the dogs, as well as, how they structure their days to manage both the dogs and staff, so that it works together with their group play service.
I know you really love your customers but do they know? Too often we are so concerned with the day to day activities of running a dog daycare business that we neglect to continually show our existing customers just how much we appreciate them.
In this episode, we'll discuss some ways you can make your customers feel the love from your business, keeping them coming back for years to come, while feeling compelled to tell everyone how awesome you are.
Just about every single dog daycare business owner struggles with staffing issues. It's always the number one complaint, and yes, dealing with staff is challenging, stressful and exhausting. However, your staff is the backbone of your business, whom without, you would never be able to keep your doors open.
On this episode we'll be discussing ways to show your employees some love, so they feel better about work and help them stay longer with less problems.
If you're looking for a cash injection into your business, you need to think about creating a special offer, available for a set limited time. You might be familiar with this concept and perhaps have tried it in the past, however, to be really successful you need to make sure you do it right.
On today's show I bring back on Allison Jacobs of Scout's Honor to share what she did to take her results from $800 for an offer to $34,000.
With increased competition in the industry, combined with a rise in online web searches, it's never been more important to get your business to show up at the top of Google. In this episode you'll learn why SEO is so important right now and some tips on how you can boost your own rankings in online searches.
If you want your business to thrive you need to do some regular gardening on it. Just like flowering plants, to keep your business healthy, you need to cut out some parts in order to allow the others to reach their full potential.
No matter what stage your business is at, it's a good idea to constantly take a few steps back and see what areas could use a little pruning. In this episode, we'll discuss the benefits of regular business trimming and how to do it.
Of all the kinds of marketing you can do for your business, my all time favorite is content marketing. By putting out value into the marketplace you don't have to sell so hard and will find you get a lot more warm leads reaching out to you (instead of you having to hustle so much, making lots of offers to a cold audience).
Learn how you can do content marketing, including examples, tools and use cases in this week's episode.
Learn how Playful Pack began with a dream of opening a single dog daycare, then grew it to multiple locations across the East Coast and now have begun franchising. Oh, and they did all that in a very short period of time.
Discover the secret to their success, the lessons they learned along the way and how they plan for the future.
Your website can and should be one of your greatest tools to showcase what you do, build trust with the viewer and lead them to take the next step with you. Unfortunately, many websites are not really set up properly and instead of moving people into a buying decision, they are confusing them and causing them to click away.
In this episode, I'll go over 10 different ways you can improve your website in ways that will make it easy for people to find what they are looking for and to take the actions that will eventually lead them to become a paying customer.
There's one GIANT problem with the dog daycare business model . . . you don't get much, if any, time with the human paying the bills. Sure you get countless hours with their dog, however the person footing the bill rarely gets any personal attention. Because of that, there can often be a big disconnect between the customer and the business.
If you want to strengthen your relationship with your customer base, making them feel more connected to your business and increasing their loyalty to you, you have to go out of your way to get in front of them. I'll give you five different ways that you can accomplish this so that you can build a bond with your customers that will keep them happier and with you for longer.
Britt and Sully from The Bark Yard in South Portland, Maine join us to share their story of making their dream of opening a dog daycare business a reality. You'll hear how they got creative to get the town to change the zoning laws, how they built out their services and learn about their early success.
These guys are doing great things in only a short amount of time.
Learn some valuable lessons from someone who started her own dog daycare from the ground up by herself, grew it to a second location and then sold them both. Lori Zimmerman, former owner of Pups@Play in New Jersey comes on to share her story on how she was able to do it all.
She's going to tell you the big lessons she learned, the mistakes to avoid and the things that make the biggest difference for success.
People love saving money and getting good deals. In the quest to acquire more customers it's tempting to discount your services to try to make them more appealing for people to buy BUT is it really the right thing to do for your business?
In this episode we'll discuss the good and the bad of offering discounts, as well as how you can use them the right way for your business.
Summertime is a time of brief change. School is out and people looking to travel more which means they will most likely also be changing they way they utilize your business. This means you need to adapt your marketing campaigns in order to see continued success. What worked before summer doesn't usually work during summer.
In this episode I'll share some of the marketing campaigns I run for my clients and give you some idea on what you can do during this very unique time of year.
This episode is sponsored by Natura.
Most dog daycare businesses find themselves busy the same days every week, while the other days are consistently slow. As a business, the obvious opportunity for more revenue is to get more dogs in on those light days, which usually tend to be Mondays and Fridays.
Today we'll discuss some different things you can do to get those off day numbers up and even out the flow of dogs coming for daycare every week.
As you grow your dog business I'm guessing you spend lots of time and attention on how to improve your facility, your services, your operations and everything else in your business. However, you probably neglect the single biggest influence on the success of your business - you.
Everything in your business is affected by you. So it would make sense to take really good care of yourself and do things to improve yourself and how you show up for your business each and everyday. Let's look into how you can do that in today's episode.
After working with dog daycare businesses for the past few years I've noticed a few things that are consistently done by the top players that lead them to amazing, long-term success.
In this episode, I share what those key factors are and how you can implement them in your own business to help you grow bigger, better and stand the test of time.
I run a lot of different marketing campaigns throughout the year for my clients. A few of them I run again and again because they always produce big results and help the dog daycare businesses that I work with grow their customer base and out pace their competition.
In this episode, I share my five favorite campaigns that I use across all my client accounts.
If you're looking to start a dog daycare, are interested in expanding your existing space or want to add an additional location, finding the money to fund your dreams can be a big obstacle. There's good news though - you do have options to make it all happen.
In today's episode the folks at Live Oak Bank (who specialize in helping pet business) join us to fill us in on all the financing possibilities you have available to you.
If you're thinking of jumping in and starting a dog daycare business there are two main ways to do it: create your own or buy into a franchise. Both options have positive and negatives and which one is best for you depends upon the kind of person you are and the kind of business you're looking to create.
In this episode, I'm joined by Steven Parker from K9 Resorts to explain the ins and outs of being a part of a franchise.
Setting a price for the services you provide can be tricky and difficult to decide upon. Should you put your prices lower than the competition? Should you just charge what everyone else is? Or do you go luxury and set your price at the top.
What you choose to charge should be well thought out and reflect the kind of business you have, as well as, the market you're in. In this week's podcast we'll go over some pricing strategies and talk about the psychology behind it all.
To see your dog daycare business succeed long term you need to continually evolve your service offerings and add in new ways to take care of your customer base. There are a lot of new things you can implement, however introducing it to your clientele and integrating it into your existing business model can be tricky.
Learn how Wag Days of Philadelphia was able to roll out 3 new programs into their business successfully. We'll discuss how they were able to set things up so that everything ran smoothly as they experimented with the new services, as well as how they got their customers excited and participating.
If you want to reach people for your business (whether it's customers or prospects) you need to do it in the way that's easy for THEM. In todays very digital society, text messaging is the number one way that people communicate, so it makes sense that you should be utilizing it for your dog business.
In this episode we'll discuss how you can use text message marketing to take better care of customers and convert more leads. You'll learn the best practices, as well as some ways you can use text messaging in your business today.
Many dog daycares have small splash pools that the dogs can play around in but what about offering swimming as an additional service? Not only is swimming great for dogs with injuries and physical limitations, it's also tremendous fun for the dogs, as well as a great additional revenue stream.
In this week's episode learn how Pawsitively Pooched in Calgary, Canada has developed a swimming program that is bringing in profits and creating a buzz throughout area.
For your marketing to be successful, you not only need the right message going to the right target market but it also has to be delivered at the right time. Timing is everything!
In this episode we'll discuss what kinds of marketing campaigns you should be running and when is the optimal time of year to launch them so that you see the most success from them, while spend the least amount of money.
Working with live animals can often be unpredictable and no matter how careful you are, eventually dogs are going to get into a fight. When it happens, it can be frightening and leave you, your staff and the dogs shaken.
In this episode, we'll discuss what to do if the dogs get into it and, more importantly, the things you can do to prevent something like this from ever happening in the first place.
As the dog daycare industry evolves, gets more crowded and attracts more attention, it becomes more important to showcase that your business operates at a high level. There are many ways to do this, one of which is to get your staff certified by a 3rd party organization.
That can be a great way to show potential customers that your business is better than the rest but is it really worth it and how does it work? Learn all this and more on this episode.
There's a trend in every industry that's become one of the most popular and successful business models available. Very few pet businesses, however, are taking advantage of it and I think that needs to change.
We're talking about membership programs. Offering your services for a regular fee that is automatically charged to the customer every month. There's just so many advantages to offering memberships and you'll learn them all, as well as how to implement them, in this episode.
One of the first questions I ask new clients is "what makes your business different and better than the competition." It's a question you need to have a very clear answer for because it will dictate all of your marketing and is usually the reason why someone will do business with you instead of everyone else out there.
In this episode we'll go over what a USP is, how to discover yours and how to use it to bring in more customers who love what you do.
Everyone is alway so focused on getting new people interested in your business that sometimes we forget to take care of our existing customers. Yes, bringing in new leads is important, however if you do an amazing job with the customers you already have, they will stay with your for longer - making your more money in the end.
Today we'll talk about some strategies to help your customers stay with you longer, become more loyal to your brand and spend more money with you over time.
One of the hardest part of running a dog daycare business is dealing with the many facets of having employees. It's difficult to get good people, train them properly, create an environment that they will enjoy and to help them work together as a team. By far, staffing issues are the number one pain point in this industry year after year.
Today you're going to get some great insight on how you can better your understanding and your management of your staff. Scott Greenberg joins us and shares his personal tips on how you can keep you and your staff happy together.
One of the most in demand services in pet businesses right now is training. And one of the biggest opportunities for revenue growth for pet businesses is with day training and board & train programs. These are not only be a great value add for your clients, but they can be a big profit center for your business.
The problem is how can you effectively structure those programs so that they are useful and appealing to the client, while still being manageable for you and your staff?
Today's guest has been running all kinds of training programs for years and is here to show you just how she makes it work.
Your website is one of the most important business assets you have. It can either draw people in and help them to become customers or it can turn people away, never to return. Think of your website as your digital storefront - it's the first impression people get of your business online so you want it to be good.
In order to take really good care of people and move them toward a buying decision, your website needs to have certain things. In this episode I'll share what I think is critical to have on your website to help your business succeed.
A lot has happened in the dog industry over the past 12 months. There were ups and downs, and sometimes all you could do as owners is hold on tight. With the new year upon us, it's a great time to look back at what happened in 2022 and then prepare to move forward.
Today we'll discuss the current state of things and I'll make some prediction for 2023, as well as give you some tips so that you can make this coming year your best one ever.
Online video consumption has been going up every year and even though it's such a powerful tool to grow your dog business, few companies are taking advantage of it.
Today we'll talk about why you should be utilizing video in your marketing, what kinds of videos you should be making, where to put them and how to get it all done.
You've heard it before: "failing to plan is planning to fail." That's true for much about your business but especially when it comes to your marketing. In order to set yourself up for success you need to have a vision of what you want to accomplish, as well as a specific timeline of implementation.
In this episode we'll discuss how to create a marketing calendar for the next 12 months so that you are less stressed, while greatly increasing the power of all of your marketing efforts.
If you're looking to really supercharge your marketing efforts, paid advertising can help you reach more people and get more customers. Hands down, the best bang for your buck is using digital ads on the two big platforms: Google and Facebook. They are both powerful but very different, so which one is better?
Today we'll discuss the pros and cons of both so you can better understand how, when and if you should use them.
What do you do when you haven't seen a regular customer in a while? Do we just assume that they no longer need you or that they founds someplace else to go?
No way. They might not be lost forever - they just might need a little help finding their way back. And that's where your lost customer marketing campaign will help you bring those people back into your business.
In every market there are low end service offering and their are high end businesses. There is an audience for every kind of business so it's up to you to decide what kind you want to create, the kind of service you want to provide and how you want to serve.
In this episode I discuss why you should provide a high quality of service that will bring you better customers and less headaches.
Staffing continues to be one the biggest issue in the dog daycare industry. Everyone seems to be focused on where to find good people, how to interview and the quality of the candidate pool. All that's important but also meaningless if you're not taking good care of people and have the right environment for them once they are hired.
We just completed the first of a series of Staffing Masterclasses designed to help you improve your staffing issues and the very first topic was company culture. It was such an amazing class with so much good, business changing, info that I wanted to bring you some of the highlights so you can improve your own company culture, enabling you to attract and keep your staff.
Wouldn’t it be great if you only had customers you loved? People who appreciated what you do, were amazingly loyal and made your job easy. Discover how you can create a business that attracts great clients and a system for attracting the best people, while repelling those that will only make your life difficult.
You can learn so much about how to improve your own business by studying and following what other successful businesses do. One the biggest and most impressive businesses out there is Disney. I think we can all agree that no one quite does it like Disney.
Today we'll look at what makes Disney so special and how you can model some of what they have done to create some magic in your own business.
If you want to sustain your business over the long term you need continually bring in new customers, however it's even more important to make sure those customers stay with your for as long as possible.
In this episode we'll discuss some ways you can increase the time that you hold on to customers, keeping them happy, loyal and spending money with you.
I firmly believe that the dog daycare business model is changing. It's changing because we're learning more about how to take better care of dogs and the consumer is starting to want more for their dogs than just being loosely watched as they run around aimlessly all day long.
Now we're seeing a new and improved breed of daycare emerge that structures the dog's day, provides them with useful activities and helps them leave better than when they started coming. That's what enrichment daycare can do. It's the future of this business and today I've brought on a special guest that is leading the way in providing dogs and people exactly what they need.
As entrepreneurs we're built to put our heads down, working to move our businesses forward. Although I do believe that if you are smart and are willing to put in the work, you can accomplish anything, it doesn't have to be that hard and we don't have to go it alone.
By leveraging the knowledge and resources of others we can greatly speed up our success and avoid many of the obstacles slowing us down. Let's expand your circle and discuss how you can use networking to help you and your business in so many ways.
The way to create a loyal, engaged mass of customers is to make sure they are excited about bringing their dog to daycare on a regular basis. One way to do that is to do different things to keep people coming back and give the dogs more fun while they’re with you.
In today’s episode, you’ll learn how one dog daycare has been creating quite the local buzz by holding different themed events for the dogs.
A lack of communication is probably one of the major caused for stress and problems in any dog daycare business. Good communication across your entire business, however, will help the dogs behave better, keep customers happy and greatly improve your staff morale and loyalty.
In this episode we'll discuss some key areas that you can focus on improving your communication and I'll give you specific tips on how to do it.
There has never been more competition in the dog daycare industry. More and more places are opening up all the time and you have new companies like Rover.com entering the marketplace, giving people a lot of different choices for their dog's care.
If you want to separate yourself from all these other businesses and make you the obvious choice in a sea of similar services, you NEED to do a few things to make you stand out and survive the test of time.
Many of the problems that dog daycares have with the play groups is caused by having dogs there that are not a good fit for the environment. These dogs are labeled "problem dogs" and cause stress for you, your staff and the other dogs in the groups.
To create a happy pack that's easy to manage, you need to better assess dogs as they come into your facility for the first time. In this episode, we'll discuss what to look for when a new dog comes in and how to determine if they will do well in your daycare long term.
Often the biggest issues in dog daycare facilities come from the dogs in the play groups. Managing a pack of dogs is not an easy thing to do and and requires some specific knowledge and skills to make sure that both dogs and staff are safe and enjoying their time there.
In this episode, I'll teach you how to handle the play groups better so that you have less problems and stress, while creating a great environment for all.
As entrepreneurs we tend to think that we can do it all on our own. We can figure everything, overcome every challenge and don't need any helping hands along the way. Often it's true, we can do it all on our own, however we could move much faster and go to higher levels if we just had some guidance along the way.
In this episode, I'll discuss why I think every business owner needs a coach and share some of my personal experience with the various coaches I've had over the years.
Are you running around all day crazy busy but still feel like you can't get to everything you need to do? And after a long day of work, feel like you didn't get much accomplished?
Running a dog daycare business comes with a lot of work that needs to be done on a daily basis and often it can feel like there's just not enough time in the day to get to it all. However, if you learn to better manage your time you'll find that you'll not only get it all done, but be much more productive as well.
Traditional dog boarding has historically meant placing dogs in kennels and is still the most common method dog businesses use for keeping dogs overnight. Recently, some businesses have been taking a much different approach to boarding dogs. Instead of caging them, why not let them all sleep together in a group?
Cage-free boarding is actually not something all that new. In fact, there are businesses that have been doing it successfully for years. In this episode, learn how one growing business has perfected the cage-free environment.
ReinventingPerspectives Podcast
Chat with brilliant entrepreneurs & dive into best-sellers for EPIC entrepreneur moves
Listen on: Apple Podcasts Spotify
There's lots of new tools and channels that you can use to reach leads and customers in today's ever changing digital ecosystem. They all have value and can work but no matter what new tool comes on the market, there's one that's been around since the beginning of the internet that’s still a very powerful way to build your business . . . email.
Yes, email. Today we'll talk about why email is still so important and how you can use it better to grow your dog business.
ReinventingPerspectives Podcast
Chat with brilliant entrepreneurs & dive into best-sellers for EPIC entrepreneur moves
Listen on: Apple Podcasts Spotify
If you want your business to be the very best you need to know how it's REALY doing and you, as the business owner, have a very one sided viewpoint. To know the complete truth about you business you need to ask both your customers and your staff for their opinion on things.
Today we'll talk about how to use surveys to get gold nuggets out of your customer base and your employees that will enable your business to be world class. I'll also give you the exact questions you should be asking to get the best info.
Do you want a business that's around 10 or 20+ years from now? If so, you need to do things today to set up that future success. In today's episode, we'll discuss some of the core things you need to be doing right now that will not only enable your business to stand the test of time, but also make the journey easy and enjoyable.
If your customers (and prospects) only identify you as your main service, it greatly limits your business. If, however, you are seen as much more than "just a daycare" or whatever your main service is, you'll have no problem growing and remaining successful over time.
In this episode we'll discuss 5 ways you can help you business be seen as the go to place for all things dog, keeping you top of mind and helping your business reach expand well past your customer base.
When someone is searching the web for the services you provide you want your business to show up as close to the top of the search results as possible. If you're not up there, they may never see your business and head over to your competitors.
In this episode, I'll go over some simple things you can do to help your business get ranked higher so that you get more people to find you online.
Evolve CPG - Brands for a Better World
A behind the scenes look at the leaders, brands, and products that are changing the world.
Listen on: Apple Podcasts Spotify
There are a number of annual conferences that are specifically for dog daycare and boarding businesses. These events are an amazing way to learn new information that will help you move your business forward, as well as allow you to network with others doing just what you are.
In this episode, I'll go over the main events in the industry and tell you how you can get the most out of them.
So much of the stress and frustration created by employees is in some way related to the communication within your organization. If you get intentional about how you communicate with your staff and foster an environment where open communication is encouraged, you'll see an improvement in not only your staff's productivity but create a better company culture all around.
This episode will give you specific tips on how you can do that.
Everyone wants to be profitable as soon as possible but very few have a plan on how to do it. If you know how to run and market your business, it's actually not as hard as you might think, as you'll learn from this week's guest.
Discover how The Dog Patch in Florida went from just opening to looking for their second location in only a year and a half.
Discover how a new, indoor only, dog daycare in South Philadelphia was able to double their revenue in only a few months. Hanora Rodgers from Wag Days joins the show to share her incredible growth journey. Learn what she did to get more clients, increase her profit margin and expand her services in such a short period of time.
How cool would it be if both customers and non customers were so excited about what you are doing that they feel compelled to share it with everyone they know? That would mean that other people are talking about your business and there's a buzz about your business that keeps customers coming back for more and brings in new people who are fired up by how you do business.
In this episode, I go over 4 things you can do to make your business go viral and create more excitement for your brand.
With all the responsibilities and daily stresses, it's easy to feel burned out and exhausted, however you can't stay that way for too long. If you do, both your personal life and your business will ultimately suffer.
But there is a way to run your own business, keep your sanity and enjoy your days. On today's show I'll go over some ways you can create a lifestyle and business that runs smoother, is less stressful and brings you more daIly joy.
Satisfied customers will get you no where. To have a thriving business that beats the competition and is around for years to come, you need to turn your customers into raving fans. Raving fans are loyal to your business no matter what, buy more stuff from you and go out of their way to promote you.
In this episode you'll learn exactly how you can turn all those average customers into high octane raving fans.
I really believe that in the very near future all dog daycare businesses are going to have to incorporate training into their service offerings. Having a training program enables you to provide a much needed service to your customers, helps shape better behavior in the dogs and will bring in more money to your business.
The question then becomes, how do you create a structured program to accomplish all that? Today's special guest has been doing it for years and is going to show you how.
In this weeks episode Fern answers a question from a listener why he's struggling to get in more dog daycare customers and keep them for a longer period of time.
The key is to figure out where the problem is in your sales process and then take action to improve it. Learn how you can determine where you need to focus your time in order to make your customer acquisition and retention rates go up and stay up.
Every business wants and needs customers. It's what brings in revenue and helps us to grow. Customers are the best, BUT they are also the worst. Nothing saps the fun out a business quicker than pain in the butt customers who cause you and your staff aggravation and stress.
In this episode, we'll discuss how to make sure you're brining in the right kind of customers, how stop them from becoming problematic and the best way to let them go when necessary.
We learn more from our mistakes than we do from our successes, but what's even better is that if we can learn from the mistakes of others, so that we don't have to make them at all.
In this episode, I'll highlight 8 mistakes I see being made by dog daycares over and over again. These things are holding businesses back, causing more problems and hampering growth potential. See which one's you can improve upon and make your daycare business the best it can be.
Luckily for you there are so many different channels available to market your business. This is great because you've got a lot of options to grow your dog daycare business, however it's also overwhelming and more than a bit confusing.
In today's episode we'll go over all of the marketing options out there and help you determine which ones are the best use of your time and will give you the best results, at the lowest cost.
Having a business with plenty of clients is great, UNLESS it has you overworked, overstressed and overwhelmed. If you feel like you're stuck putting out fires all day and are constantly scrambling to balance too many things within your business, you need to listen carefully here.
I'll go over 8 tips that will help you create a business that runs smoothly, that requires less effort and allows you to step away a bit. Sound good?
There are two things I know to be true of the future of the dog daycare industry. One, that business owners need to get creative in finding new ways to bring in more money and two, that we need to figure out how to provide more value to the customers. If you do #2, you'll get #1.
On todays's show Kristen Delea-Sacco of Metro Pooch joins us to share a few of the inventive programs she's come up with in her business that have increased her revenue and, at the same time, is really helping her customers out (both dogs and people).
Getting all the leads in the world won't make a damn bit of difference if you can't convert them into paying customers. To do that, you need to have a process designed to make people feel comfortable, overcome their objections and help them take the next step. So, what's your process? Do you have one?
No worries, I've got you covered. In this episode we'll go over the things you need to do in order to transform those hard earned leads into life long customers that will continue to buy from you over and over again.
The trend in dog daycare is moving away from just playgroups to more of an enrichment and training model. That sounds great but how do you do it?
On today's show learn from Mandy Eakin of Manners Matter, a dog daycare that has been doing day training and working with dogs while they are at daycare for some time now. See how they structure their services and how it works as a revenue stream.
How cool would it be to have access dog owners right in your area? How great would it be to be seen in the community more often and have your business be top of mind to them?
All this is possible with Facebook groups and in this episode I'll show you how you can utilize them to position your business as an authority and help you get more customers. The best part is it's totally free to do and can be insanely impactful - IF you're willing to put in the time to build it right.
Bigger isn't always better. Having a small boutique dog daycare business that is thriving can make you a good living without the stress and problems of managing everything that comes from having a larger facility. And there's plenty that big business can learn from the little guys.
Today I bring on Kritika Prakash who owns Pack of Paws in Toronto Canada, who shares what she's done to cultivate loyal, long term clients and dogs that don't cause trouble and love being there.
How do you determine what to charge people for what you do? Was it a well thought out process or just some numbers you chose at random?
Your pricing is very important to not only how much money you make but also the impression of your business and how the public will perceive you. In this episode, we'll discuss your pricing so you'll have a better understand of what you want and need to charge for all your services.
Finding good employees for your dog daycare is hard - now more than ever. And if you're able to find good people, they often don't stick around long enough. It's an ongoing, never ending problem that seems to have no solution.
But what if there was a way to both find good people and keep them for years? There are companies out there that have cracked the code and are thriving with great staff that sticks around. Today's special guest will tell you exactly how they are doing it.
Everyone always is so focused on getting new customers into their business, however, the single best way to increase your revenue is not from new people but from the clients you're already serving. By taking care of them better, offering them more services and understanding the additional ways you can provide value to them, you'll be able to bring in more money with less effort. It takes way more time and money to get people who have never used your services to try you out then it does to resell, upsell or cross sell an existing customer. Learn just some of the ways you can make more money from your current client base in this episode.
Offering grooming services is a great additional revenue stream for your business but it can be difficult to know the proper way to structure it and sometimes a pain to deal with the groomers. However, if you learn how set it up the right way, understand how to find the right groomers and know how to manage them, it can really boost your business.
Joe Zuccarello of Paragon Pet School, joins the show to give you insight into how to best work with groomers - whether you already offer grooming services or are thinking of adding them into your business.
There's so much you need to do in your business but there is only so many hours in the day. This typically forces you to make some choices of what to do and what to let go, which can cause long term problems and lead to a bad experience for potential new customers and existing clients alike.
The way to create more space in your day (and life), as well as improve the efficiency of how things work in your business AND deliver a better experience for people, is become more organized and utilize technology to automate some of the processes.
In this episode I'll give you a bunch of examples of how you can do just that.
The problem with most people is that they don't understand that building a business takes time and that certain things need to be done now, that you won't see any results from until well into the future. But it's very worth it - and actually critical - if you want to have a successful business long term.
In this episode, we'll discuss the building blocks you need to put in place today in order to create a solid business that's around for years to come.
What most people put lots of time and effort into building a strong business that performs at its best, however often neglect to put that same energy into themselves. This is a huge mistake as a business is only has good as its owner.
You need to be functioning at the highest level and you should always be actively working to improve yourself. If you do, the ripple effects on you business can be dramatic.
In this episode we'll go over 6 important ways you can work to make you the best version of yourself for your business.
Where do you want your business to go next year?
If you find that you don't typically reach your goals and that your business isn't moving forward fast enough, it could be that you're just not planning properly to set up your success.
If you choose the right goals and have a detailed plan on how you'll achieve them, you will find that you'll be much more likely to hit the mark.
In this episode, learn how to properly assess where you're at, understand what parts of your business need improvement, exactly how to set good goals AND how to craft a plan of attack to get you there.
The early part of a dog's life is the most important in their social development. They need to get positive exposure to people, dogs and the environment. This is the time when puppies and pet parents need dog daycare the most, however it's the only time they are typically forbidden to attend.
Most daycare's don't take puppies for fear of the health ramifications of unvaccinated dogs in the building. There is a way to safely take puppies in and keep all the dogs safe and in this episode you'll hear from one dog daycare owner who has been doing it successfully for years.
Your website is your online storefront. It's the first impression people have of your site and if it's done right, it will lead the viewer to become a customer. If done poorly, however, it will cause them to click away, never to return. Your website should be an asset to your business, not a detriment. If you are thoughtful about the way your website is set up and do certain things, your site will funnel people into your business every day.
In this episode you'll discover 9 things that your website needs to have to get it working for you and convert all that traffic it's getting into paying customers.
The pet industry is booming and grows every single year. That means more and more dog businesses are popping up all the time. All the new competition for customers makes it harder and harder to stand out in the marketplace - and because so many are doing similar things, it makes them all blur together.
If you want your business to get noticed and engage people for years to come, you're going to need to do some things to get the attention of the consumer and keep them interested so they don't get lured away. In this episode we'll talk about how you can do it.
Building an amazing business with world class service is useless unless people know about. If you build it they will not come without the knowledge that you're there, understanding what you do and seeing how it can benefit them.
That's where marketing comes in. In this episode learn just how important marketing is and what kind of things you need to do to attract customers to your door. You'll also discover how to create your very own marketing plan for the year.
Would you like to make more money for your services? Of course, who wouldn't?
Well, in this episode I'll share some ways that you can get people to pay you more money for what you do. It's all about positioning yourself as a business that is worth more and then providing the value that justifies it. You'll learn a bunch of ways you can set your business up to be viewed as a premium service, that's well worth the extra money.
You've worked hard to get your customers and they are the life blood of your business, but are you taking good enough care of them?
In this episode we'll go over how to really make your customers feel the love from your business so that they will stay with your longer and become outspoken advocates for you. We'll also discuss how to recognized when you might be losing a customer and what you can do to get them back.
With so much to do running your business, it's easy to get overwhelmed. The good news is that thanks to technology, you're able to better organize the pieces of your business and even automate a lot of it. This will help things run smoother and free up your valuable time so you focus on all the other important things on your plate.
In this episode you'll learn some ways you can create more control within your business and leverage software to take care of things for you.
When business is booming and you have plenty of customers, it creates a lot of cash flow but also some potential issues. Just focusing on the day to day work can blind you from issues caused by the increase in business.
In this episode, we'll discuss what you need to watch out for when you're jammed with customers to that you can scale with less stress and ensure that you will continue to be busy for a long, long time.
There's so many things that are important when you're trying to build a solid business that will be successful long term. A lot of the back end tasks are not really that fun so people tend to put them off or even skip over them altogether.
That always turns out to be a big mistake, especially when it comes to your financials. You need to have a good understanding of all your numbers and how to prepare and optimize the money coming in and going out.
If you're confused by all that stuff, no worries, Susan Briggs is on this episode to come to your rescue.
Without a specific plan on where you want your business to go, you can end up with a business you don't really like and that's not going anywhere. To be successful you need to craft an educated, well thought out plan to take you where you want to go.
We're joined by Patrick Lyons, who specializes in help businesses craft the perfect plan and then execute it day by day, ensuring that you hit your bullseye. Patrick will share his top tops on how you can put your plan together and make it a reality.
Let's use what you already have available today, to get you more. More leads, more customers and more traction as a business. In this episode I go over 5 simple ways to do that, without spending any money on advertising whatsoever.
These 5 things are simple and can be implemented by any business for little or no money and will have a HUGE on the amount of people you have coming into your business, as well as helping you use your existing customer base to generate even more leads and added revue.
One of the best ways to make your dog daycare run smoother and with less problems is to have documented procedures so that your entire team know exactly what to do in all areas of your business. This will ensure that every customer gets the same experience, everything is done the same way and alleviate a lot of the questions your staff has to come to you with.
Learn where you need to create systems within your business and how you can do it to make your day to day life easier and make your business more attractive to both customers and even potential buyers.
Success leaves clues. If you just see what the top business owners are doing to become (and stay) successful, you can learn from them and make your business better.
After working with businesses in the daycare industry for a few years, I've noticed some similarities in people that are at the top of the dog daycare field. In this episode, I share ten things that I've noticed really successful dog daycare owners do that those that struggle typically do not.
See which of these you are not doing or need some improvement in so you can take your business to the next level.
Organic traffic is great but if you really want to grow and scale your business paid advertising is the gasoline you need to ignite the fire in your marketing. Although there are many different advertising methods and platforms, Facebook continues to be one of the best (if not THE best) option you have to really see results.
The problem is that if you don't know what you're doing it's very easy to blow a bunch of money and get no results. In this episode you'll learn the formula to make Facebook ads work and the keys to seeing success with them long term.
All the time, effort and money you spend to get leads and customers into your dog daycare will all be for nothing if you don't have a good follow up system in place. They say, "the money is in the follow up." I'm not sure why "they" are but I agree 100% and have seen the huge impact deploying good follow up campaigns for my clients has made.
In this episode I'll go over where you need to follow up, as well as lots of ideas on how you can do put it into action for your business.
What happens right after a person becomes your customer will great affect not only how they feel about you and your services but also impact how long they will stay a customer. Most places don't have a systemized, detailed onboarding process that informs the customer, answers their future questions and gives them a sense of ease in leaving their dogs with you.
In this episode you'll learn the exact onboarding process I recommend and how to deploy it so that your customers absorb and get the most out of it (with very little work on your end).
Your website is often the first and only thing people see of your business. It can be the deciding factor whether someone keeps surfing online or takes the next step with you. So, your website is important but is it any good?
In this episode, we'll examine your website and you'll learn 8 questions you need to ask to determine if your existing site is doing the job or needs some improvements.
If you feel like you're always running around like crazy day after day but not really getting anywhere in your business, this is the episode for you.
You'll learn how to determine what things you need to focus on in all areas of your business: your clients, your staff, your revenue streams, everything. I'll show you a simple system to help you understand how to leverage your time and increase your impact, which will enable your business to grow faster and become better.
Online reviews are more important to your business than ever before. As people spend more time on their devices they are going online to research businesses and make buying decisions. And the research shows that they trust online reviews as much as the recommendation of a friend.
To grow your business and have long term success you NEED to have a good number of high ratings online. In this episode we'll discuss how you can get a steady stream of 5 star reviews coming in for your business to make you the obvious choice in a crowded marketplace.
This is our very first Spotlight Session, where we bring on the owner of dog daycare business to discuss their journey in building their business. In this episode you'll meet Tara Robertson from Pup Stars Pet Care in Chicago, Illinois. Tara shares how she went from an in-home business to renting a small facility to owning a larger one where she provides daycare, boarding, grooming, walking, training and more.
Tara goes into what has made her successful, as well as some mistakes she made along the way. You'll learn how important systems are, how to treat your staff and how to roll with the obstacles that will inevitability cross your path.
Do you feel like you're constantly putting out fires in your business? Do you feel like your sometimes on a hamster wheel - always moving but not really getting anywhere?
If so, it's because your in reactive mode - addressing immediate issues but never getting to the things that will have the big, long term impact on your business. You need to change that so that you're proactively doing thing necessary things that will make your daily life easier and help you move continually in a positive direction toward your goals.
If you are trying to build a business that is around for a long time you need to have a big picture mentality, doing things now that will set up your future success. That's exactly what creating and implementing brand awareness campaigns does for you and in this episode you'll learn not only how important brand awareness is but also exactly how you can increase the impression people of your business and keep you top of mind.
If your dog daycare business is brand new or in it's first couple of years, you're going to love this week's episode. Robin Bennett of The Dog Gurus joins us to tell us her top tips to get your business started off right.
Learn the specific steps you need to do in order to become profitable as quickly as possible and set your self up for long term success. You'll also discover ways to minimize your stress and avoid common mistakes.
How would you like more leads, more customers and to make more money from each of those customers?
Well to do that you have to have a really good understanding of the different segments of the market and how to effectively reach them. Then, once you have them as a customer, you need to know how to move them through your customer value ladder to maximize your profit.
All this might sound confusing but after you listen to this episode it will all make perfect sense and you'll know how to take much better care of your audience and customers.
With so many different platforms that change so often, it's easy to see why so many businesses struggle with managing their social media pages. Each social network requires different posting techniques and strategies and you need to know what you're doing if you're going to see any kind of results from all your efforts.
In this episode you'll learn what 2 social platforms will give you the most leverage and exactly what you should post to maximize your exposure, while delivering the best value to your audience. All of which will help you grow your business using these powerful social channels.
Do you need to make more money with your dog daycare?
If so, this is the episode for you. We go over the exact formula that will directly lead to you to getting more customers, bringing more money in, creating more profit in everything you do and greatly increasing the growth potential of your business. Once you understand all the variables of the formula, you'll know just what to work on to move your business forward and how to continually find ways to bring in more money in multiple areas of your dog daycare/boarding facility.
Are you still trying to grow your business by using old, outdated marketing tools and techniques? What used to work in the past is not what's going to take your business to the future. You need to understand the new ways to market your business because the tools available now are much more powerful and cost effective. Plus, you have to meet the customer where they are at.
In this episode we'll discuss how you can harness new technology to supercharge your business, leaving your competitors behind.
This is the part 2 of the SMART STAFFING series, where we'll discuss how to build your employees into a hard working, dedicated team that wants to see the business succeed. You'll learn make them see the company as a family and set them up to do well.
There are things you can do as a leader that will help them learn the necessary skills and thrive in what they do. We'll talk about how you can nurture staff with potential and help them grow inside your company and stay for. years not months.
Probably the biggest pain point for dog daycare owners is problems with staff. No matter how long you've been in business or the size of your facility, employees seem to cause the most aggravation.
In this first half of a two part series on staffing, you'll learn what to look for when hiring new people (hint - you're probably looking for the wrong things) so that they are most likely to be hard workers who stay for longer. We'll also cover what questions you should be asking during the interview (hint - you're probably asking the wrong things) to ensure that you're identifying which candidates are truly a good fit.
Dog daycare business consultant Jessica Finnegan shares what she's learned running a large dog daycare, boarding and veterinary facility, as well as the top tips from her clients in her consulting practice.
You'll learn the very unique way she handles hiring staff, which completely turns how you hire people upside down. It's a real innovative way that could be a real game changer for your business. Jessica also goes into how to make your business run smoother and structure yourself for growth.
On this first episode learn the simple calculation you need to do that will tell you how much you can spend on marketing efforts. You'll learn the one metric to focus on that will give you the most leverage in your business as well as the formula that will tell you exactly how much you can spend to acquire a new customer.
Once you know this number it makes setting your advertising budget super easy.