Confessions of an Entrepreneur's Spirit: Recent Episodes
Raeann Pellerin
Thanks to COVID, we found my husband’s overtime was cut short. We started looking at what we love to do outside of our daily jobs and considered how it might help us. So, to keep this story short, our baby, Milkhouse Gifts was born. I was learning how to build an online gift shop from the ground up. I was researching how to set up companies (LLC vs Corporation, etc.), marketing (a different industry than I have already been working in), how to determine costs and retail, and so much more! Every day I am learning something new and I want to share it all with you!
As an entrepreneur, you know that challenges and uncertainties are part of the journey. But how can you build a business that not only survives but thrives in the face of adversity? Today, I'll be sharing some valuable tips and tricks to help you build a resilient business and master the art of adapting to challenges.
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In today's highly competitive market, acquiring new customers is essential, but retaining them is equally important. Building strong customer relationships and fostering loyalty can lead to long-term success and sustainable growth. So, let's explore some secrets to creating a winning customer experience that will keep your customers coming back for more.
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Welcome to "Confessions of an Entrepreneur's Spirit," a podcast that delves into the challenges, triumphs, and invaluable lessons learned on the entrepreneurial journey. In this episode, I share tips on mastering marketing on a shoestring budget, providing small business owners with practical strategies to make a big impact without breaking the bank.
Discover the power of social media as your ultimate ally in the digital age, and learn how to connect with your target audience, build brand awareness, and drive sales without spending a fortune. Explore the world of content marketing on a budget, leveraging your expertise to create informative articles and repurposing them across various platforms to reach a wider audience. Unleash your creativity with guerrilla marketing, as I encourage you to think outside the box and create memorable, low-cost campaigns that align with your brand's personality.
Unlock the potential of customer referrals, nurture brand advocates, and harness the influence of word-of-mouth marketing without spending a dime. Gain valuable insights on DIY design tools that allow you to create stunning visuals and maintain a consistent brand image across your marketing materials. Dive into the power of email marketing, learn to optimize your website for search engines, and embrace customer engagement to foster loyalty and attract new customers.
Don't miss this episode of "Confessions of an Entrepreneur's Spirit" as you learn to navigate the world of entrepreneurship with determination, creativity, and strategic thinking. Tune in and achieve remarkable results today!
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E-commerce has become a vital component of modern business. E-commerce refers to the buying and selling of products or services online. It has witnessed tremendous growth in recent years, and for small businesses, it offers unparalleled opportunities to reach a global customer base, increase sales, and build brand recognition. By embracing e-commerce, small businesses can break free from geographical constraints and compete with larger players in the market.
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Welcome to "Confessions of an Entrepreneur's Spirit," the podcast where we explore the highs and lows of entrepreneurship and share valuable insights to help you on your own business journey. I'm your host, Raeann, and today, we're diving into an exciting topic: From Idea to Launch – Essential Steps to Starting a Small Business.
Starting a small business can be both exhilarating and overwhelming. But fear not, my fellow entrepreneurs, You've Got This! In this episode, I'll be sharing some essential steps to guide you from the initial idea phase all the way to launching your dream business.
In this episode we will talk about:
Step 1: Define Your Business Idea
Step 2: Conduct Market Research
Step 3: Create a Solid Business Plan
Step 4: Establish Your Brand Identity
Step 5: Build a Following
Step 6: Develop a Marketing Strategy
Step 7: Set Up Your Operations
Step 8: Launch and Iterate
Step 9: Build Relationships and Network
Step 10: Stay Resilient and Stay True to Your Vision
Remember, entrepreneurship is a continuous learning process. Stay curious, stay hungry for knowledge, and never stop honing your skills. Embrace the entrepreneurial spirit within you, and let it guide you toward your goals.
Visit my Friends at Nonna Maria Delights: https://www.facebook.com/nonnamariadelights
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Being a business owner can be trying. Especially if you are not where you want to be in your business. I had hoped by now that my businesses would be funding our lives and our main source of income. But because of my inconsistency in promoting myself due to many reasons, which can be explained by many as just excuses, I'm not. And lately, it's been very disheartening and making things harder. Believe me, this episode is not a pity party - but I know I'm not the only one that can feel like this and I want to just share that you are not alone.
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In this episode of "Confessions of an Entrepreneur's Spirit," host Raeann explores the essential steps to turn your podcast idea into a reality. From defining your podcast concept and determining your format to planning episodes, gathering equipment, and launching with a promotional strategy, Raeann provides valuable insights and tips to help you navigate the exciting world of podcasting. Learn how to engage with your audience, continuously learn and evolve, and ultimately share your voice, connect with an audience, and make a meaningful impact. Get ready to take that first step and unleash your podcasting potential.
B&S Farm: https://www.facebook.com/BillandStephFarm
Milkhouse Gifts, LLC: www.milkhousegifts.com
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Most people who know me, know I don't delve into politics much in public. I feel everyone is allowed to have their own beliefs for religion, politics, or other matters and it's not mine or anyone else's right to judge someone based on that.
But.....I have had the pleasure of meeting Senator Diana Dizoglio on many occasions thanks to my work at the Merrimack Valley Chamber of Commerce. I have heard her speak on several occasions about her love and support of small businesses and knew I wanted her to join me on my podcast. She is a leader and role model to many, and whether or not you agree with her politically, it is hard to deny her passion when you listen to her speak.
I am so grateful I got to squeeze into her busy schedule. If only my listeners could see the smile on my face and how I wanted to jump out of my seat because I was so excited to hear what MA State Senator Dizoglio had to say. Many of the things she talked about where right on track with why I started this podcast and how I work with other Small Business Owners. I hope you get as much out of this podcast as I did.
If you need to reach her for small business help - her office number is 978-684-7747 and her email is Diana.DiZoglio@masenate.gov.
Interested in learning more about her campaign for State Auditor, you can reach her at: dianaforma.com or email info@dianaforma.com.
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My planner has been a godsend when it comes to keeping my brain calm and less anxious. I love seeing what I have to do, having a place to take notes, and being able to do a brain dump if necessary. I walk through how I set up my planner in this episode. I hope it helps those of you that have a planner, but not sure how to use it or haven't even started.
Everyone is different. And in all honestly, every time I get a new planner, I set it up different. Point in case...I recorded this episode Saturday, and since then (today is Monday), I have already purchased a new planner. I'll post that picture on my Facebook page.
Let me know if this helps or what questions I can answer for you! Also, if you have awesome tips for keeping your planner, share them on this post on Facebook (facebook.com/fullpicturemarketing) so others can learn!
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What do you do when you have hit rock bottom? Regroup, and make a plan. And you work hard. And you climb. Climb straight to the top. Dakota did just that. After asking the last person she thought she would for help, she knew she never wanted to do that again and built herself and her business to where it is today.
Listen in to hear more. If you want to connect with Dakota, like she mentions, she wants to hear from you! Visit her real estate page https://www.dependondakota.com/ or reach out to me on fullpicturemarketing.com. I can get you connected!
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Thanks to dictionary.com, a side hustle is defined as "A means of making money alongside one's main form of employment or income."
But is it feasible to do both at once?
I'll tell you I have 3 side hustles while working a full time job, renovating a 1905 Farmhouse, and still living my best life with my husband and family.
Matt Martin is an amazing example of a side hustle funding his dreams. My favorite comment he made? That he can now do things or a work a job because he wants to, not because he needs to.
Listen in to hear how Matt built his side hustles, the important things he learned along the way, and how you can find more tips from him.
Looking to follow Matt? Check him out at https://www.instagram.com/sneakerheadbanker
Want more when it comes to your marketing, but don't have the time?
Interested in an analysis of your website, social media, email marketing or Google My Business?
Or want to be a guest on my podcast?
Reach out to me at rmkpellerin@gmail.com or fullpicturemarketing.com
I love comments, voicemails, or just for people to say hi!
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Working with your spouse can be a struggle. Daily living and working can cause conflicts, especially if you don't set aside time for
"No work".
This topic is where I want to introduce you to my friend Sandra. She is the VP of Business Development at Millennium Cleaning Services, a commercial cleaning business her husband, Joe, started over 13 years ago. She is also a realtor who works alongside her husband on a successful real estate team in the Merrimack Valley. She has been married for almost 17 years and she and Joe have 2 beautiful daughters, Liana and Isabel. Besides being an entrepreneur, her passion is leading her faith and fitness ministry, called Faith2Fitt, which uses fitness as a tool to help men and women get closer to God and to get free from what holds them back from being healthy inside and out.
Find Sandra at:
Website: https://faith2fitt.com/
Facebook: facebook.com/faith2fitt
Instagram: instagram.com/faith2fitt
Do you work with your spouse? Tell us what your day is like and how you make it work!
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I truly believe in continue your education to help grow your business and to elevate your personal life. I have been working with leadership and business coach George Burtch since the end of 2020. It has changed my outlook on myself and how I work within my business.
George Burtch worked in board game business for 40 years with Milton Bradley and after an acquisition Hasbro. George started his career in Operations and subsequently had roles in Research and Development and Marketing.
George retired from Hasbro in 2012 as a Vice President of Marketing. Two of the things that have always been important to George are community and people. George served on many non-profit boards in Western Mass and for several years was Hasbro's community relations representative in Western Massachusetts.
Shortly after his retirement George, and his wife Judi, left the comfort of their home in Ludlow, Ma. and embarked on a 3 1/2 year journey in service to seniors. They worked for Holiday Retirement as live in managers at Senior Independent Living communities. After finishing that up George and Judi settled in Salisbury, Ma.
George then started his small consulting company Burtchtree Advisors. Burtchtree Advisors focuses on Leadership training and one one one business coaching. George now spends his time pursuing his passions of helping people realize their potential and giving back to the community. In addition to his role as principal of Burtchtree Advisors George remains active in the community through his work with the Salisbury Chamber of Commerce, Salisbury Cable Television, Habitat for Humanity Salisbury Build and the effort to bring a historical carousel to Salisbury Beach.
Check out George and all he has to offer at burtchtreeadvisors.com
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Do you ever have a day pass you by and you don't feel productive? Are you looking for some tips on organizing your daily schedule and making your day more efficient? Then this is the podcast for you!
This week I wanted to talk about efficiency and productivity. In episode 5, we discussed organization and notebooks. Well, I can tell you when I don’t use my calendar, important things get forgotten. Like which bills get paid when, tasks I was looking to complete or goals I was working on. So I reminded myself to go back to the system that works for me - a physical calendar.
To learn more about me, what I do, or if you just want to say, I can be found at:
fullpicturemarketing.com
Facebook.com/fullpicturemarketing
Instagram.com/fullpicturemarketing
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Starting to set up your business is exciting, but can also be daunting. One of the most important things you can do in the beginning is to set up the structure correctly. According to the SBA's website "Choosing which business structure is right for you is a crucial step when starting a business. The entity you select has legal, financial, and operational implications. Here are three factors to consider when choosing a business structure." SBA.gov
I sat down (virtually) with Adam Hogue from Northern Peak Financial to discuss his journey as an entrepreneur and what a business structure can look like. And he taught me a very important thing...your EIN (employer identification number) is FREE!
A little bit more about Adam:
Adam M Hogue started his career in financial planning after serving 4 years of active duty in the United States Army as an Airborne Officer. He worked for both large and small financial firms before starting his own Registered Investment Advisory in 2015. In January 2017, Adam affiliated with LPL Financial to provide exceptional service to his clients and rebranded his firm Ulen & Hogue Financial. In 2020 to continue his growth as an advisor Adam merged his practice with two other local firms to create Northern Peak Financial. Adam is a CERTIFIED FINANCIAL PLANNER TM
Adam is still serving in the Massachusetts Army National Guard as a Logistics Officer and is very active in veterans’ causes.
Adam has a BA from the University of Massachusetts at Lowell, a MA from the University of Nebraska, and a MBA from Fitchburg State University, as well as a graduate certificate in financial planning from Boston University.
https://www.northernpeakfinancial.com/team/adam-hogue
I look forward to hearing your thoughts and hope you can connect with Adam to learn more!
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Wow! I just re-listened to my conversation with Adreanna and Amanda of Peace and Plenti. This company, is all about celebrating small businesses, and offering them a platform for businesses to thrive and grow.
And once you listen to them, you will understand why their offer of 10% off on of their packages (listen to the podcast for details) and use code "Confess10".
Amanda has been an entrepreneur her entire adult life, aspiring to find ways to help others be it with her photography, design, business knowledge or leadership. Her life goal is to leave this world having made a positive impact and inspiring her children to do the same. As she tells her kids "Teamwork makes the dream work."
Adreanna's background encompasses over 15 years of financial, marketing and social media experience across various industries, including some of the largest global providers in healthcare, real estate and hospitality fields. She states: " I truly believe the whole is greater than the sum of its parts, and collectively we each have something amazing to offer to the world. I believe in you and your dreams and am here to show you the way, while having a damn good time with you."
If you learned anything new or are inspired, take a screenshot of the episode and tag @fullpicturemarketing when you upload it to Instagram or Facebook.
Website: https://www.peaceandplenti.com/
LinkedIn: https://www.linkedin.com/company/peaceandplenti/
LinkedIn Adreanna: https://www.linkedin.com/in/adreannalacandia/
LinkedIn Amanda: https://www.linkedin.com/in/amanda-barnhart-3801a190/
One of the books mentioned in the podcast is here on Amazon: https://www.amazon.com/Over-Your-Damn-Self-Life-Changing-ebook/dp/B01LYULRG4
I look forward to hearing your feedback and like always...happy networking!
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This week I was struggling with recording this episode. I wanted to talk about avoiding the hard sell when you meet someone and you are networking. It was a conversation I had many times with my friend Shirley, and I thought it was so important. And then a light dawned...it is so easy to talk to Shirley about this "pain" point we have had, why not bring her on the show! So that is why it is late this week but when you know something isn't right, you have to go with your gut!
I hope you enjoy this week's episode on relationship and trust building before your sell. To learn more about Shirley, please visit nontoxicshirley.com or facebook.com/nontoxicshirley.
Did you like this week's episodes or have questions? Please feel free to reach out on Facebook at facebook.com/fullpicturemarketing, my website fullpicturemarketing.com or leave me a voicemail on this episode!
Happy networking everyone!
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This past week I sat down with Jack Wang of Longhorn Financial and we held a webinar on updating your LinkedIn profile, connecting with other profiles, and engaging with these connections. From using keywords to commenting (with 4 or more words) to captivating first sentences, we share ways that have worked for us while we are growing our LinkedIn. If you want to follow along with this recording, the PowerPoint can be found at https://drive.google.com/file/d/1vzjwGo-JalDKJQzP74uE9rJnvy5HJbnV/view?usp=sharing.
As always, I would love your feedback! You can leave a voicemail on the podcast or follow me on Facebook and Instagram @fullpicturemarketing. These podcasts are also blogs at https://fullpicturemarketing.com/confessions-of-an-entrepreneur-s-spirit.
Connect with us on LinkedIn and let us know how you found us:
Jack Wang - https://www.linkedin.com/in/thejackwang/
Raeann Pellerin - linkedin.com/in/raeannpellerin
Full Picture Marketing - www.linkedin.com/company/full-picture-marketing/
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This week's episode is short and sweet. I am asking you a bunch of questions (not random I promise) to help you narrow down the target market you are looking to sell your products and services to. Remember, this is not an exact science. Look at whom you are already selling to (if you are) or whom you designed your product/service for. Then go through these questions with me. Feel free to press pause, rewind, whatever you need to start this brain dump.
Want to work through this with me? Feel free to reach out on Facebook or Instagram @fullpicturemarketing or rmkpellerin@gmail.com. I can also be found at fullpicturemarketing.com
Have a great day!
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I had a great conversation with Bryan Caplan of Bryan Caplan Marketing about how he grew his business to where he is today, what he learned along the way, and his favorite inspiration that you can look into! Also, we talked about Google My Business, why it is so important for your business, and.... IT IS FREE. What an important tool for every business to utilize every day!
Connect with Bryan on LinkedIn at https://www.linkedin.com/in/bryancaplan/ and Bryan Caplan Marketing https://www.linkedin.com/company/thebryancaplan/.
Want to connect with me to learn more? You can find me at facebook.com/fullpicturemarketing or fullpicturemarketing.com
- https://www.bryancaplan.com/join - Free Marketing Community
- http://www.biggerbetter.biz - Bigger Better Biz YouTube Channel
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Welcome to Episode 5 of Confessions of an Entrepreneur’s Spirit. It has been an exciting week getting ready for this week’s topic. I want to discuss what I have determines is a very important factor of running a successful life and business: organization. I chatted with a few friends this week on Facebook and attended a webinar to see what others are using to stay organized and how they are doing it. Remember the tools you put in your toolbox will help you on your journey to success.
For links to the products and entrepreneurs mentioned, please visit https://fullpicturemarketing.com/confessions-of-an-entrepreneur-s-spirit/post/234845/organization-is-key. Thank you to Millennium Cleaning Services, Behind the Knife, Mary Hart Writing & Editing, Non Toxic Shirley, and B&S Farm for their contributions.
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You may be amazing at what you do, but are you great at selling what you do? You may have the best business idea in the world, but if you can't sell what you do, will you have clients? Learning to network with other small business owners is a key component to growing your business. Hear from Jack Wang of Longhorn Financial and I how he learned during growing his business and what resources he thinks will help you!
Connect with Jack on LinkedIn at linkedin.com/in/thejackwang or Facebook https://www.facebook.com/longhornfin. He would love to hear from you! And make sure you tell you heard him here!
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Welcome to Episode 3 of Confession's of Entrepreneur's Spirit. This week I am grateful to discuss a topic that a small business owner friend of mine brought up. What should be on a website to provide the best content for visitors and to hopefully convert them into new leads. Updating your website to help visitors trust your brand, trust the people behind the brand, and to be most effective in searches will provide better quality for you and customers. We also discuss important concepts such as Contact Us, About Us, and FAQ pages. In the mix is also a short on photography, SEO (Search Engine Optimization), and email marketing. We look forward to hearing what you think!
You can find me at fullpicturemarketing.com, facebook.com/fullpicturemarketing or instagram.com/fullpicturemarketing. I would love to hear your goals, questions, comments or concerns. Maybe your question will be featured on a future episode!
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A new year means a fresh start…. well any new day can mean that, right?
January 1st always brings resolutions, goals, and a promise to “get on track” for individuals whether it be weight loss, eating healthy, reading more, or growing their business. What are my goals? How can you go about setting yours? And what if I fall off track?
SMART Method of goal setting - https://www.mindtools.com/pages/article/smart-goals.htm
You can find me at fullpicturemarketing.com, facebook.com/fullpicturemarketing or instagram.com/fullpicturemarketing. I would love to hear your goals, questions, comments or concerns. Maybe your question will be featured on a future episode!
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I should probably start off telling you who I am and why I a sharing this information with you. Otherwise, why would you want to listen?
I hope you enjoy taking this journey with me as much as I am in sharing what I have learned. You can find more information on my blog at https://fullpicturemarketing.com/confessions-of-an-entrepreneur-s-spirit or find me on Facebook or Instagram with @fullpicturemarketing. Please share you comments, concerns, or questions with me. In fact, that is how we all continue to grow.
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