The Podcast Super Friends: Recent Episodes
Matt Cundill, Jon Gay, Catherine O'Brien, David Yas, Johnny Peterson
Five podcast veterans hosting a monthly live-streamed roundtable about podcasting. If you want to evolve your podcast, or if you've got an idea for a show, there's no better place to start! The Superfriends dig deep on all the details you might not think about: Best practices for your show's website, streamlining your weekly workflow, marketing your podcast to the masses, and getting the most from your RSS feed. Join Jon Gay, David Yas, Johnny Peterson, Catherine O'Brien, and Matt Cundill as they get into the nitty-gritty about podcasting.
The Superfriends get together to come up with some practices regarding Dynamic Ad (or Audio) Insertion. Dynamic ad insertion in podcasting refers to the process of dynamically inserting targeted advertisements into podcast episodes at the time of delivery or playback. Instead of being hard-coded into the original audio file, ads are added to the content on-the-fly, allowing for personalized and up-to-date advertisements to reach listeners. The traditional method of podcast advertising involves host-read or pre-recorded ads that are included in the podcast during the production stage. While this approach can work well for evergreen content, it lacks flexibility when it comes to delivering relevant ads based on the listener's location, interests, or the current date. Dynamic ad insertion solves this problem by using technology that allows for the replacement of specific sections of a podcast episode with advertisements that are relevant to the individual listener. In this episode, you will hear how the Podcast Superfriends use DAI to their benefit. If you want to watch us live, be sure to follow us in these places and you'll get a notification. This episode was recorded live. You can view the original recording here. Check out more from the Superfriends below: Johnny - Straight Up Podcasts David - Boston Podcast Network Jon - JAG In Detroit Podcasts Catherine - Branch Out Programs Matt- The Soundoff Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices
This week, an intimate interview with one of the Super Friends, David Yas. This conversation was originally Episode 323 of Matt's show, The Sound Off Podcast.If you want to watch us live, be sure to follow us in these places and you'll get a notification.. Check out more from the Super Friends below:Johnny - Straight Up PodcastsDavid - Boston Podcast NetworkJon - JAG In Detroit PodcastsCatherine - Branch Out ProgramsMatt- The Soundoff Podcast NetworkLearn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, The Podcast Super Friends get together with some podcast episodes for a group listen. All they see is the artwork, then they listen to up to 75 seconds of the episode and discuss. They determine if what they heard was enough to grab their attention! Here are the podcasts were reviewed. (9:00) SacTown Talks (20:00) Powered By Protein (29:32) Heyfounded (37:31) Let's Take This Outside (46:45) America This Week If you want to watch us live, be sure to follow us in these places and you'll get a notification.. Head to the website for a transcript This episode was recorded live. You can view the original recording here. Check out more from the Super Friends below: Johnny - Straight Up Podcasts David - Boston Podcast Network Jon - JAG In Detroit Podcasts Catherine - Branch Out Programs Matt- The Soundoff Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices
Today the Super Friends get together to talk about how to Recession-proof your podcast, and prepare for the upcoming holidays. Believe it or not, there are some awesome holiday marketing hacks in and amongst those days off. If you want to watch us live, be sure to follow us in these places and you'll get a notification.. Head to the website for a transcript This episode was recorded live. You can view the original recording here. Check out more from the Super Friends below: Johnny - Straight Up Podcasts David - Boston Podcast Network Jon - JAG In Detroit Podcasts Catherine - Branch Out Programs Matt- The Soundoff Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices
So you want to start a podcast and you want to do it with a co-host? There are things you need to know. In this episode the Podcast Super Friends discuss things like getting a pre-nump, planning who does what in the work flow, right down to splitting revenue. Basically all the things you don't think about in that moment when you toast to your future podcast success. If you want to watch us live, be sure to follow us in these places and you'll get a notification.. Head to the website for a transcript This episode was recorded live. You can view the original recording here. Check out more from the Super Friends below: Johnny - Straight Up Podcasts David - Boston Podcast Network Jon - JAG In Detroit Podcasts Catherine - Branch Out Programs Matt- The Soundoff Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices
Matt, Jon and Johnny attended Podcast Movement and share what they saw. Join us Monday at 5pm ET and bring your podcast questions. Learn more about your ad choices. Visit megaphone.fm/adchoices
Working with guests is so much more than just inviting them on to the show. Everyone guest also comes with different expectations about podcasting. Today, our podcast experts share their strategies for getting the most out of the podcast guest experience. Learn more about your ad choices. Visit megaphone.fm/adchoices
This time around, it is Podcast Charcuterie. We will be taking a look at how our summer podcast downloads are doing, looking ahead to Podcast Movement next month, and how many episodes is the right amount to launch with? But right off the top Johnny involves Matt and Jag into their latest adventures into Squadcast v5 which came out a few weeks ago. While there have been some noted improvements, the roll out has been a little clunky and Catherine wonders if overall, companies are more into changing the aesthetics of the dashboards rather than the user experience. We made mention of Dan Misner's Blog piece about the things he has learned when building branded podcasts. Here is the post. Learn more about your ad choices. Visit megaphone.fm/adchoices
Johnny went to Texas Christian University and studied marketing. When it came to audio... he learned the rest on his own. It's amazing what you can pick up from You Tube and by getting together with other podcast Super Friends. He has been working with companies to build outstanding branded podcasts like The Fort with Chris Powers. and Owner Occupied with Peter Lohmann. Both of those podcasts are in the real estate sector. You can connect with Johnny on his website. This episode was originally recorded for the Sound Off Podcast on July 1, 2022. (Canada Day) It was released on this podcast on July 4, 2022. (Independence Day in the USA). Johnny Podcasts YouTube. Sound Off Media Company on YouTube. Learn more about your ad choices. Visit megaphone.fm/adchoices
This is an episode that was originally created in August of 2021 for the Sound Off Podcast. Catherine O'Brien is the owner of Branch Out Programs in Baton Rouge, Louisiana. The California transplant turned in her career as a tax preparer for one in podcast. We met back in 2016 in Chicago and have made it point now to meet on a regular basis to help one another with branded podcasts. Sadly, this being another year of COVID, I won't get to see Catherine again - but instead decided to get together on this podcast to see how Podcast Movement was in person, and find out just a little more about her business. In this episode, you will hear what thought about Podcast Movement Appearances from Tom Webster, Mark Cuban and Allison Melody. Plus, she tells us how a branded podcast is done properly and shares some of the success stories from her company including Smidgeon, which you will adore if you love southern cooking. Learn more about your ad choices. Visit megaphone.fm/adchoices
Catherine O'Brien from Branch Out Programs asks: What happens when things get a little lethargic around our podcast? There are also different types of ruts including: The Content Rut, The Growth Rut, and the Tech Rut. You can also watch the show here on Youtube. Check out more from the Super Friends below: Johnny - Straight Up Podcasts David - Boston Podcast Network Jon - JAG In Detroit Podcasts Catherine - Branch Out Programs Matt- The Soundoff Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, the Super Friends focus in on how to keep a podcast going over time. As Matt reaches 300 episodes of the Sound Off Podcast, he goes over the things he's learned since he started his show and how he's managed to stay popular with his audience over the years. The Super Friends also chime in with more tips about audience engagement- things like the ideal podcast length (and why there isn't necessarily one), how to focus your topics, and how to keep the show fresh as you go. They also touch on the value of having a large library of episodes, and making sure your episodes are listenable and relevant years after they're released. This episode was recorded live. Check out the original recording here. Check out more from the Super Friends below: Johnny Peterson - Straight Up Podcasts David Yas - Boston Podcast Network Jon Gay - JAG In Detroit Podcasts Catherine O'Brien - Branch Out Programs Matt Cundill - The Soundoff Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices
Welcome to the first episode of the Podcast Super Friends, hosted by Matt Cundill, Johnny Peterson, Jon Gay, Catherine O'Brien and David Yas. We're a collective of podcast industry veterans from across North America who love to talk about everything to do with podcasts. Since it's our debut episode, we thought we'd keep it simple. This week's conversation centers around how to start a podcast, what you need to get going, and how to build a successful brand. We also talk about the production side of things: Why you need an editor, what makes a good editor vs. a bad one, and the importance of sound quality in terms of audience retention. There's plenty of wisdom to absorb, and decades of experience between us. If you're thinking of jumping into the industry with your own show, this is a great place to start. This episode was recorded live. You can view the original recording here. Check out more from the Super Friends below: Johnny - Straight Up Podcasts David - Boston Podcast Network Jon - JAG In Detroit Podcasts Catherine - Branch Out Programs Matt- The Soundoff Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices
Meet the Podcast Super Friends! Learn more about your ad choices. Visit megaphone.fm/adchoices