More Perfect Marketing: Recent Episodes
David Baer
Inspired by the phrase, "more perfect Union" in the United States Constitution, this show explores the idea of making incremental improvements in marketing.
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
It doesn't have to be this way!
David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.
Each episode contains powerful information to help you grow your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.
Today, we dive deeper into the concept of crafting a unique personality brand that captures attention and makes you stand out in your industry.
Together with my guest, Danielle Hughes, we explore the power of storytelling and humanizing a company to build a genuine connection with your audience.
Danielle Hughes is the creator of the Personality Brand. She teaches clients how to bring more of themselves into their message so they feel comfortable expressing it and can convey what makes them different from their competition, attracting the right audience and repelling the wrong one. Often referred to as a magician with words, while she can’t pull a rabbit out of her hat, she can hone your brand message and deadlift you or your employees, but not at the same time. That’s just irresponsible. (note: Danielle is available for office party tricks and accepts payment in bottles of Bordeaux.)
Episode Breakdown:
00:01:40 - Unveiling the Power of You: Personal Branding vs. Personality Branding
Discover how revealing your authentic personality can forge powerful professional connections. Learn the key distinctions between personal and personality branding to unleash your full potential in the marketing realm.
00:06:44 - From Insight to Impact: Embrace Your Unique Journey
Navigate your path to success by understanding your strengths and limitations. Gain insights into independently grasping and applying concepts or seeking guidance to amplify your impact. Unleash your potential and embrace your distinct journey!
00:10:19 - The Art of Captivation: Content and Foundational Concepts
Master the art of captivating your audience through compelling content and solid foundational concepts. Explore the secrets to holding attention and piquing interest, unlocking the gateway to deeper connections.
00:13:06 - Ditch Generic, Embrace Authenticity: Keys to Success
Shatter the mold of mediocrity and embrace authenticity to stand out and attract the right people and opportunities. Avoid wasted time vetting prospects by showcasing your unique qualities and values for genuine connections and elevated success.
00:17:32 - Colorful Socks and Captivated Clients: The Power of Humanizing Your Brand
Delve into the intriguing tale of a PR professional who turned vibrant socks into a brand that resonates with potential clients. Learn how humanizing your brand can create authentic connections and lead to lasting success.
00:21:46 - Stand Out, Be Outstanding: Unleash Your Unique Branding Power
Discover the secret to building an exceptional brand by highlighting a unique aspect that sets you apart. Explore the impact of carving your own niche in the competitive world of branding.
00:24:36 - The Magic of Creative Branding: Embrace Your True Self
Join Danielle on a journey of admiration for clever and humorous branding. Uncover the potential fears and embrace the creative freedom of expressing your true self. Witness how authenticity can create captivating connections with your audience.
00:27:24 - Tailored for Triumph: Personalized Branding Workshops and Sessions
Unlock your branding potential with personalized workshops and one-on-one sessions. Tailor-made for solopreneurs and job seekers alike, these experiences provide expert guidance and create standout content for lasting success.
Links Mentioned:
morethanwordscopy.com/pbb-checklist
linkedin.com/in/daniellehughes
Samantha Bedford is an award-winning digital expert with over 25 years of experience in media planning, search engine marketing, and social media. She is the founder of Pico Digital Marketing, an acclaimed agency known for its innovative strategies. Samantha has held senior roles across the US, South Africa, and the United Kingdom, and has received numerous accolades for her contributions to the field. With a strong focus on customer experience and a drive for constant improvement, Samantha combines real-time data and specialist insights to drive business growth.
Episode Breakdown
00:02:48 - Discover the Transformative Power of AI and Automation in Advertising
Explore how the dynamic landscape of advertising is being reshaped by the remarkable forces of AI and automation. Uncover the game-changing strategies that are revolutionizing the industry and discover how you can leverage these advancements to elevate your marketing campaigns to unprecedented heights.
00:08:12 - Unveiling the Secrets of Effective Tracking in the Advertising Industry
Tracking is the lifeblood of successful advertising, but the rules have changed. Learn why simply counting long phone calls as conversions is a thing of the past, and why tracking revenue-generating actions is now the key to unlocking tangible results. Master the art of precision with platforms like Google and gain a competitive edge through accurate tracking and insightful analytics.
00:12:28 - Decoding the Impact of Google's Smart Campaigns on Bidding Strategies and Customer Journeys
Google's smart campaigns have revolutionized the way we approach bidding strategies and understand the customer journey. Dive into the intricacies of testing ad combinations and tracking conversions amidst this new complexity. Get back to basics and analyze the profound impact of automated changes, while uncovering the invaluable benefits of harnessing GA 4 and implementing Google Ads tags for conversions.
00:17:17 - GA 4: Unleashing the Power of the New Google Analytics and Its Conversion Tracking Differences
Say goodbye to UA and welcome GA 4, the cutting-edge successor to Google Analytics. Explore the fundamental distinctions in conversion tracking between GA 4 and Google Ads. Discover the nuances and leverage this powerful tool to gain unparalleled insights into your audience, optimize your campaigns, and drive meaningful results like never before.
00:21:06 - Mastering Google Ads: Unlocking the Key to Tracking the Buyer's Journey
Embark on a captivating journey as we unravel the secrets of tracking the buyer's journey through Google Ads. Gain exclusive insights that will empower you to optimize your campaigns, uncover hidden opportunities, and conduct impactful tests to refine your marketing efforts. Discover the art of turning data into action and propel your advertising strategy to new heights of success.
00:26:14 - Seizing the Digital Advertising Opportunity: Thriving in the US Advertising Agency Landscape
Calling all digital advertising enthusiasts! Uncover the vast realm of opportunities that await in the thriving US advertising agency scene. Learn about the latest trends, strategies, and techniques that will position you as a leader in this dynamic industry. Don't miss out on this chance to elevate your career and make your mark in the world of digital advertising.
Links Mentioned
choosepico.com
samanthabedford.com
Paul Gowder is the owner and founder of PowWows.com which has been the leading online community celebrating Native American arts and culture for the past 25 years, which is one of the largest and most engaged online communities in the World. As a leader in the online space Paul has become a leading expert in website development, content creation, social media and email marketing.
He has also forged a successful path in the emerging mediums of blogging, live video streaming and podcasting. Having visited hundreds of Pows Wows around North America, Paul has been able to capture those events and publish them to millions of viewers on his website and YouTube channel. PowWows.com is the #1 resource for those in the Native American community who want to learn more about Pow Wows and their Native American heritage.
Having experienced the trials and tribulations of running a successful online community for the past 25 years, Paul helps other entrepreneurs navigate the successes and pitfalls of building an online business through his public speaking and consulting services.
Episode Breakdown:
00:02:27 - Uncover the Secrets to Successful Business: Discover how to align your passion with business success. We'll show you how to not only prioritize what your business offers but also empower others to implement it. And did you know our host has been to Disney a whopping 42 times? Find out what makes this magical place a constant source of inspiration.
00:05:20 - Unleash the Power of Your Online Presence: Dive into the fascinating world of website development where we explore unique and captivating themes such as Star Wars and Cherokee heritage. Learn how crafting a website can go beyond aesthetics and create a thriving community engagement that fosters a strong sense of belonging.
00:10:18 - From Forums to Content Sites: Uncover the secrets of successful transitions as we delve into the evolution from forum-based platforms to content-driven websites. Discover how utilizing email as a powerful community tool can revolutionize your engagement strategies and foster an even stronger connection with your audience.
00:14:37 - Harnessing the Power of Social Platforms: Unlock the full potential of social media platforms, particularly Facebook groups and emails, to cultivate an active and engaged community. Gain insights into effectively utilizing these tools to build a vibrant sense of belonging, foster meaningful engagement, and create a thriving community around your business.
00:19:07 - The Hidden Gem: Building Successful Client Relationships: Discover the untapped power of an email list and how it can serve as a gateway to nurturing strong and prosperous client relationships. Explore the strategies, tips, and tricks to effectively leverage your email list and unlock the full potential of your business.
00:23:23 - Mastering the Art of Effective Email Sequences: Explore the art of crafting impactful email sequences that leave a lasting impression on your audience. From onboarding/welcome sequences that captivate new subscribers to tailored sequences for different business segments, and even a thrilling Throwback Thursday email that drives traffic like never before, we've got you covered.
00:26:38 - Supercharge Your Website with Email Ads: Learn how to promote your website in an innovative and eye-catching way through email advertisements. Discover the power of strategically placed banners and compelling articles that not only capture your audience's attention but also drive traffic and generate meaningful conversions.
00:30:12 - Unlocking the Conversational Power of Email: Unleash the hidden potential of email as a powerful tool for building authentic conversations, fostering a sense of community, and achieving your business goals. Join us as we uncover the secrets to utilizing email as more than just a transactional medium, but a pathway to forging lasting connections with your audience.
Links Mentioned:
powwows.com
paulgowder.com
00:00:00 - Embrace a Refreshing Approach: Join David as he welcomes his friend Ely Delaney to delve into the art of treating clients like cherished companions in the realm of email marketing. Discover how to break free from the monotonous "ATM mentality" and foster genuine human connections that can transform your business.
00:03:21 - Unlock the Power of Personal Connections: Effective email marketing extends beyond the size of your contact list. Explore the secret to building a profound relationship with your audience, where they feel genuinely valued and cared for. Unleash the magic of humanizing your marketing efforts and witness the extraordinary impact it can have on your brand's success.
00:06:47 - Unleash the Art of Engaging Storytelling: Don't just sell products; captivate hearts and minds through compelling narratives. Learn how to craft stories that resonate on a deep emotional level, offering immense value to your audience. Discover the transformative power of interactive content and invite your viewers to become active participants in your brand's journey.
00:10:13 - The Gateway to Successful Sales Conversations: Emails have the potential to initiate game-changing dialogues that propel your clients towards unprecedented success. Explore the importance of honesty and genuine intent in fostering meaningful discussions with your prospects. Witness how an open desire for your clients' triumph ultimately leads to mutually beneficial outcomes.
00:14:20 - From Clients to Lifelong Allies: Journey through the extraordinary transformation of client relationships into cherished friendships. Explore the remarkable benefits of nurturing connections built on mutual support and shared prosperity. Discover the invaluable loyalty of clients who are willing to invest in your services even when they can't actively engage.
00:17:45 - The Art of Reconnection: Unveil the hidden power of reaching out and reigniting fading connections. Witness the astonishing results of a simple gesture as David shares his "I'm such a slacker" email subject line strategy. Explore the profound impact of genuine check-ins and how they can unexpectedly pave the way to significant sales opportunities.
00:20:53 - Beyond Transactions: Humanize Your Connections: Break free from the conventional view of customers as mere units of revenue. Discover the transformative potential of infusing empathy and care into every interaction. Learn how genuine concern for people, rather than just transactions, can nurture profound loyalty and foster a community of devoted supporters.
00:23:55 - Master the Art of Follow-Up: Unlock the true power of a CRM system to effortlessly nurture relationships. Explore the art of creating tasks and leveraging pre-written scripts for timely and meaningful follow-ups. Dedicate a mere 30 minutes a day to this practice, and witness the exponential growth of your connections and business relationships.
00:28:48 - Facebook: A Gateway to Client Engagement: Harness the incredible potential of Facebook to connect with your clients on a deeper level. Unveil the secrets of thoughtful responses to their queries and watch as genuine engagement blossoms into fruitful sales opportunities. Embrace the transformative power of social media to enhance your business reach.
00:35:42 - Connect on a Personal Level: Despite a pesky cold, the speaker invites you to forge a genuine connection at connectwithele.com. This isn't about sales but rather an opportunity to engage, chat, and foster mutually beneficial connections. Explore the power of authentic human interactions that transcend transactional motives.
00:37:25 - Embrace the Power of Sharing: Conclude your transformative journey by encouraging your audience to share their insights and experiences. Sign off on a high note, knowing that your dedication to building genuine connections has made a lasting impact.
Links Mentioned:
connectwithely.com
[00:00:16] Unleashing the Power of Storytelling: Join guest Douglass Hatcher from Scarsdale, NY, the same town where our host David Baer grew up. David captivates you with a personal tale of triumph through unconventional means.
[00:06:00] The Art of Connection: Dive into a captivating conversation about the power of connections, set against the backdrop of Washington DC. Discover the profound influence of acclaimed artist Aaron Sorkin, renowned for his masterful work in film and theatre, including the unforgettable "A Few Good Men."
[00:09:30] Unlocking the Emotional Key: Explore the fascinating realm of storytelling as a gateway to transferring knowledge and ideas through emotions, bypassing mere arguments and logic. Experience how stories tap into our emotions faster than our thoughts, making them the ultimate catalysts for eliciting a resounding "Yes!"
[00:13:27] The Three Pillars of Successful Storytelling: Immerse yourself in the speaker's transformative 3 A framework for effective storytelling in business: audience, attention, and action. Witness the power of prioritizing your audience, exceeding their expectations, and compelling them to take meaningful action.
[00:15:54] Crafting Stories That Resonate: Embark on an inspiring journey with our guest, who founded "Communicate 4 Impact" alongside his wife. Witness their exceptional expertise in speech writing and communication strategies, helping businesses make their products matter and drive others to take action.
[00:19:13] Empowering Your Audience: Discover the secret sauce behind successful product communication. Learn how to tap into the minds of your customers, uncover what makes your product truly unique, and master the art of highlighting its distinct features in captivating ad copy, always putting your audience first.
[00:24:20] Revolutionizing Content Engagement: Delve into the cutting-edge world of AI-powered storytelling with Douglass' innovative creation, Story Quotient. By leveraging the incredible potential of chatGBT and 5 key factors, it rates content's customer engagement optimization out of 10. Uncover the strategic direction and fine-tuning required for accurate results.
[00:27:01] AI's Game-Changing Marketing Impact: Explore the remarkable ways AI can enhance your marketing efforts. Witness the unveiling of a powerful copy scorecard offered to clients as an irresistible lead magnet, revolutionizing the way you craft persuasive content that captures hearts and drives conversions.
[00:31:31] Building Trust Through Strategic Alliances: Uncover the time-tested approach of forming strategic partnerships to establish trust and foster growth. Discover the classic marketing strategy of identifying business flaws and offering effective solutions that resonate with your audience, ensuring enduring success.
[00:34:38] Unleash Your Business's Storytelling Potential: Visit communicateforimpact.com and gain exclusive access to a complimentary business storytelling eBook. Discover the secrets to crafting compelling narratives that captivate your audience and take your website to new heights by comparing it against your competitors.
Links Mentioned:
communicate4impact.com
communicate4impact.com/storyquotient
[00:00:16] Step into the world of captivating marketing as Podcaster David Bear shares an extraordinary email he received. Discover how a business effortlessly promotes a TV show without any over-selling. Join guest Tom Ruwitch as he weaves a tale that will keep you hooked from start to finish.
[00:04:00] Unveil the secret to crafting an irresistible intro commercial that grabs your clients' attention. Learn the art of incorporating relevant storytelling into your marketing and content strategies. Get ready to captivate your audience right from the beginning.
[00:07:49] Journey into the realm of expert marketers and explore the power of mindset and confidence. Uncover the secrets to delivering email content in unique and impactful ways, leveraging the strength of storytelling and personal experiences. Prepare to leave a lasting impression with every message you send.
[00:12:52] Embark on a transformative coaching session with an executive coach who specializes in delegation, time management, and mindset. Discover the art of empathetic storytelling that resonates with your target market, helping them envision their own path to success. Dive into the 3e framework that paves the way for a remarkable journey of transformation.
[00:18:11] Unlock the key to connecting with your audience on an emotional level through the power of storytelling. Discover why a mere list of steps or processes isn't enough; instead, make your message tangible and relatable. Unleash the hidden potential of storytelling to subtly advertise your products or services, leaving a lasting impact.
[00:21:04] Expand your horizons beyond writing skills and learn the art of effective self-presentation in any situation. Explore the importance of connecting with your audience and understanding their struggles before introducing frameworks and systems. Discover the secret to capturing hearts and minds with your message.
[00:24:30] Dive into the art of writing as you unravel the mystery behind assembling building blocks and structures using proven systems, repetition, and habit formation. Witness how the magic of copywriting lies in the art of skillful assembly. Transform your writing process from frustrating to fun as you master the art of gathering building blocks.
[00:29:52] Uncover the hidden gems of storytelling as you explore how seemingly random events and anecdotes can shape meaningful lessons for your business. Experience the power of Matt Fury's Thai restaurant exercise and Eugene Schwartz's approach to connecting the dots. Learn to derive profound meaning by doing the work in advance and gathering the right building blocks.
[00:33:01] Take a journey to Tom Ruwitch's website, storypowermarketing.com, where a treasure trove of free resources awaits. Discover an enriching training video and valuable downloads that will empower your marketing journey. Build a lasting relationship by signing up for his email list or connecting with him on LinkedIn, setting the stage for an extraordinary partnership.
Links Mentioned:
https://storypowermarketing.com
On this episode of More Perfect Marketing, we explore the use of Pinterest as an evergreen content strategy. Our guest, Stephanie Riel, a brand strategist, shares insights into marketing tips for using Pinterest to promote small businesses.
She emphasizes the importance of having a data-driven approach and consistency in marketing efforts. Through her Pin Better Method, Stephanie explains how service-based businesses can attract potential customers through Pinterest and why having a link for your business is crucial on the platform.
With evergreen content, Pinterest can be leveraged to drive traffic to blogs, podcasts, and app downloads. Stephanie also offers valuable advice on creating content that works well with the Pinterest algorithm and how to use analytics tools to measure performance. Join us as we learn from Stephanie's expertise and explore the untapped potential of Pinterest for businesses.
Episode Breakdown:
[00:02:46] Pinterest is a missed opportunity for small businesses which is why Stephanie developed the Pin Better method to scale Pinterest and drive website traffic. Stephanie thinks Pinterest is the long game for businesses of all kinds, including service-based businesses.
[00:08:58] Pinterest users plan for future needs, including business and market research. Any evergreen content with links can be leveraged on social media, including blogs, podcasts, and tech startups. Pinterest allows for a deeper connection with the brand and can generate leads for service-based businesses.
[00:14:01] Building a brand and reputation is important regardless of the size of a business; Pinterest can be useful for service-based small businesses by educating customers and reaching a wider audience. Even if the content is not applicable to someone currently, it could be helpful to them or someone they know, leading to potential future business.
[00:19:58] Using a link to a website can be an easy way to get started on Pinterest, and even someone without marketing experience can use an extension to easily post on the platform. Any link can work, but evergreen content is preferred, and visuals can be created using Canva.
[00:27:19] Growing up with digital marketing industry was important. Social media helped get validation and feedback from customers. Analytics tools such as Google and Pinterest help test and verify performance. Understanding the customer's problem is vital in creating valuable content and effective marketing strategies.
[00:31:38] Digital marketing requires consistent, targeted efforts on different platforms over time, with a focus on ROI and data analysis to determine what is driving traffic. It's not just about one thing, but many little actions that add up.
Links Mentioned:
stephanieriel.com
Pin Better Mini Course
On this episode of More Perfect Marketing, we dive into the world of LinkedIn and SaaS. Host David Baer and guest Dimitri Vogel discuss the keys to success in both of these areas.
They explore how to get a SaaS business started and the best tips and tricks for using LinkedIn for marketing. Dimitri shares how he founded Leadster Solutions, a lead generation agency that focuses on LinkedIn outreach, and how it evolved into ContentIn, a content marketing arm.
The conversation also covers ways to create content faster, how to prioritize your time and resources, and how to incorporate personal storytelling in your posts.
Episode Breakdown:
[00:02:34] Consultant turned salesperson transitions to digital marketing via door-to-door selling, focusing on LinkedIn outreach and content marketing. Started Leadster Solutions for personalized LinkedIn messaging and improved content strategy.
[00:07:23] Two guys created an app for content creation that started from a Google spreadsheet filled with various content creation formulas, openers, and calls to action. The app started as an MVP which they marketed on LinkedIn and other pages, and the feedback they received helped them define their first feature set. With a bit of funding from the German government, they developed the beta version that they made open for free to the public which garnered around 7,800 sign-ups.
[00:15:39] There are 107 ways to acquire new customers, but a grading system can help prioritize initiatives based on factors such as cost, excitement, success rate, and impact on goals. Prioritizing low-cost, quick initiatives can help with customer acquisition, such as listing an app on directories.
[00:19:58] The most pressing concerns for LinkedIn users are what to write about and how to write it, and this is addressed through an AI-powered content plan proposal and a note-taking feature in the app.
[00:29:08] Be personal and authentic in social media posts to increase reach. Share breakthroughs or struggles, but keep personal life private. Use story templates for easy success.
[00:32:11] Build business relationships through trust and shared connections.
Links Mentioned:
contentin.io
Documenting the marketing process is crucial for businesses to optimize their strategies and achieve their goals efficiently. By documenting each step and tactic, businesses can identify what's working and what's not, measure their progress, and make adjustments accordingly. Many businesses, however, overlook the importance of documentation and fail to keep track of their marketing processes and procedures. This can lead to inefficiencies, confusion, and missed opportunities. In this episode, we'll explore the benefits of documenting the marketing process and learn how businesses can create effective systems to improve their marketing results.
On this episode we delve into the importance of documentation with our guest, AJ Saunders, a self-taught in agency owner with a background in ebook publishing, international e-commerce, and affiliate marketing. AJ shares his unique perspective on the value of processes and procedures in running a successful business, and explores the benefits of regularly reviewing and updating business plans.
Episode Snapshot:
- Why is strategy important for marketers and business owners?
Answer: Strategy is crucial because it helps to define where the business is trying to get to, and helps to identify tactical steps to reach those goals.
- What is the importance of documenting and staying on track with tactics?
Answer: Documenting and staying on track with tactics is crucial, but often overlooked by businesses. This helps businesses to be more efficient and to ensure that they are on the right track towards achieving their goals.
- Why should businesses review and update their marketing and business documents regularly?
Answer: Reviewing and updating marketing and business documents regularly allows businesses to stay relevant and adapt to changes in the environment or circumstances.
- What is the importance of evaluating email and other business processes regularly?
Answer: Evaluating email and other business processes regularly ensures that they still make sense and are relevant. If changes are made, the documents related to the process should be updated, especially if personnel changes occur.
- How can documentation help to speed up a business and make it more efficient?
Answer: Documentation helps to speed things up and make the business more efficient. It helps to remember the details of the process, who was involved, and what order things happened in.
- Who can benefit from documenting business processes and procedures?
Answer: Documentation applies to e-commerce businesses as well as other types of businesses such as financial advisory services.
- What is the approach of an e-commerce marketing agency towards systems process and documentation?
Answer: The focus of an e-commerce marketing agency is on systems process and documentation. The agency conducts a three-hour strategy session to determine what services the client needs based on the strategy session. They link the services back to the strategy session.
- What is the benefit of the documented process to the client?
Answer: The client can see the documented process, which helps them understand where the company is going.
- How can team members collaborate and improve processes?
Answer: Team members can collaborate by sharing tasks and recording screen shares to improve processes. Steps may need to be broken down and segmented to make them accessible for different skill levels. Different learning styles can be used to make the process more accessible.
Links Mentioned:
ajsdigitalgroup.com
AJ on LinkedIn: linkedin.com/in/aj-saunders-seo
Marketing is an essential aspect of any business, but in today's rapidly changing landscape, it can be challenging to keep up.
With new technologies emerging and consumer expectations evolving, it's crucial for businesses to adapt and meet their customers' needs.
In this episode, we explore the challenges businesses face in adapting to technology and discuss strategies for effective marketing that can help them reach their target audience. Our guests, Emanuel Rose, provide valuable insights and practical advice for businesses looking to succeed in today's market.
Emanuel Rose was born and raised on the West Coast of the United States. He has spent over three decades earning a reputation in cutting edge marketing. A renowned expert in the field, Emanuel specializes in branding, advertising, and day to day operations at his digital agency, Strategic eMarketing. His passion lies in helping companies achieve business success from the bottom to the top. Emanuel’s unique approach to marketing strategies has resulted in countless clients reaching their goals.
Emanuel Rose is an accomplished author and marketing expert. He is the author of several books including the Authenticity series which include:
In "Authenticity-Marketing to Generation Z", Emanuel dives into the demographics of Generation Z and explores successful marketing campaigns that hit the bullseye with this generation. He guides readers through the process of developing a fully-fledged marketing plan and web presence that will make them a pro at reaching both Business to Business (B2B) and Business to Consumer (B2C) campaigns. With his extensive experience in marketing, Emanuel offers practical insights and actionable strategies for businesses to achieve marketing success in the digital age.
"The Social Media Edge" is a guide for executives to leverage the social CEO, employee advocacy and social media to boost their brand image. The book covers topics such as understanding the role of employee advocacy, the social CEO phenomenon, building a social media advocacy program for employees, creating content, best practices, measuring success, and success stories. It also provides insights on developing effective content strategies, using paid social ads, internal communications, creating a social media policy, analyzing and optimizing performance, and using video to enhance employee advocacy.
“Authentic Marketing in the Age of AI” is a guide for marketers looking to create effective marketing strategies in the era of AI. The book covers topics such as understanding authentic marketing, the impact of AI on marketing, building authentic marketing strategies, engaging customers authentically, measuring the effectiveness of marketing efforts, overcoming challenges, and leveraging AI tools. It provides practical insights and strategies for marketers to stay ahead of the curve and achieve marketing success in the age of AI.
Emanuel enjoys learning his craft and implementing new techniques and theories for his clients, not only in his home state of Oregon, but around the world. Together with his hand selected staff, Emanuel creates opportunities while solving challenges in the ever-changing digital landscape. He is a firm believer in using his personal experiences to help others and this dedication continues to impress.
Not to be outdone on the digital battlefields, Emanuel is an avid outdoorsman. He feels connected to the planet wandering the towering forests or absorbing the energy pouring in from the ocean. His childhood fantasy of discovering those special wild places translates to his writings. The freedom and joy in exploring the natural world is a welcome addition to his life.
His children’s book series, Wenaha Henry is the growing result of this newfound passion and he hopes young readers around the world will find inspiration and, maybe, a bit of magic of their own.
Links mentioned:
emanuelrose.com
In our fast-paced, hyper-connected world, businesses need a strong and clear presence online to stay ahead of the competition. But achieving this can require an effective marketing and content creation strategy that connects with current and prospective clients while showcasing the best features of your brand.
The right content can make all the difference in attracting attention, building trust, and ultimately increasing sales.
In this episode, we delve deep into the core foundational steps that every business should take to create effective content for their social media channels, email newsletters and blog posts. Guest Sarah Varughese provides invaluable insights and tips on how to balance in-person and online presence, the importance of storytelling, and using fun and playfulness to make marketing less intimidating.
Self described as 'the world's nicest badass', Sarah has a wild imagination, but a calm demeanor. She is a published author and YouTube creator all in support of her work as a Visibility Coach and Strategist for small businesses.
Episode Breakdown:
[00:02:30] Giving marketing advice to BNI member about posting content based on common questions asked during meetings. Encouraged note-taking on questions asked by clients and assuming audience knows nothing.
[00:04:33] Generate content ideas from Google auto-generated questions, news, and personal experiences for continuous education in the industry.
[00:06:14] A marketing consultant offers a DIY model for starting businesses and a done for you model for more established businesses. They teach both online and in-person methods and help with video marketing.
[00:08:57] Individual with diverse skill set ranging from photography, graphic design, video, post-production, marketing, and teaching lends expertise to clients through "done for you work" and instructional video tutorials. Newsletter offers tips on improving video presentation.
[00:11:03] The text discusses the psychology behind using certain colors and ways of talking, and advises starting with a story when presenting to an audience. The speaker also uses light and fun content to make marketing feel approachable and less intimidating.
[00:15:01] Using a single note-taking app, like Google Keep, can help organize content creation and make repurposing easier. Checkboxes can be used to track completed tasks and old content can be reposted if necessary.
[00:17:45] Repost and reuse social media content because consumers don't remember things from the past, pick a few topics and repeat them often to improve brand recognition.
[00:20:01] Creating new videos helps you practice talking about your business, making it easier to convey information to strangers. Repurposing old videos should be done only when appropriate.
[00:22:28] After surviving a stroke and realizing she wasn't having fun in her business, the author began carrying around a small dinosaur named Martha. Martha became popular with her photography clients and served as inspiration for her marketing company, Trex Marketing Solutions. The company's unusual name and branding has helped attract clients who appreciate the author's quirkiness and humor. The author even wears a dinosaur head in some of her Instagram videos.
[00:26:46] Tips for overcoming nervousness and self-consciousness in video creation: Embrace that everyone sucks at the beginning, practice by recording yourself talking about your topics, use Post-it notes to prompt yourself, and record yourself for a week before posting. Over time, with practice, you will improve.
Links mentioned:
she-rex-marketing.com
YouTube: https://www.youtube.com/channel/UCPiN4g3e1h__q_Do2EPjC9A
Instagram: https://www.instagram.com/she_rex_marketing/
On this episode of More Perfect Marketing, we discuss the importance of customer service and social media marketing, and how they contribute to a brand's success. We dive into the roots and values of Oklahoma's agencies, the dominance of Wendy's on Twitter, and Sonic Drive In's hiring practices. Our guest, Mike Koehler, gives his expert perspective on the current state of technology and what to expect in the future. We also touch on the importance of brand voice, choosing the right social media platform, and the impact of AI on storytelling.
Mike Koehler began his marketing career in the mid-90s, just as the world was beginning to adopt the Internet. With over two decades of experience, Mike has seen and adapted to many changes in marketing practices, including the latest buzz around artificial intelligence. He now shares his perspective on how new technologies might influence the industry in the future.
[00:03:17] Real people, no stock photos, honesty is important for brand identity.
[00:04:58] The brand grew out of an intersection of serious and ridiculous when explaining social media to people.
[00:08:36] Efficiency and creativity are different; AI tools are helpful but not a solution for creativity yet; we need to stay cautious and build our argument against them.
[00:11:37] Former journalist turned agency owner discusses the seismic shift of real-time relationships in content creation and consumption, the decline of print media, and the value of storytelling in marketing despite the sophistication of tools such as AI.
[00:16:32] Brand voice is crucial in creating a brand strategy, as it sets the tone and expectations for customers. It differs between brands, even down to individual words, cultural references, and use of emojis. Even big brands like Coke should have a distinct voice, and it's up to editors to create and refine this voice.
[00:20:47] Wendy's successful SaaS Twitter voice, Sonic Drive-In's empathy-focused social media strategy, and the difference between automated and personalized customer service.
[00:24:08] Oklahoma agency's Midwest values inform customer service approach - quick and responsive, but also settling complaints to maintain customer satisfaction.
[00:27:05] Active response service provides intensive onboarding for clients, focusing on company values and customer experience. The team works closely with clients to prevent potential PR crises and address customer concerns. Turning negative comments into positive ones can have a significant impact on overall sentiment.
[00:31:10] People used to fear negative feedback online, but now they realize it's better to engage with customers. However, they fear the lack of control on Twitter and are hesitant to join newer platforms without feeling secure about their brand's reputation. Human marketers play a role in providing this security.
[00:34:36] Focus on platforms where your target audience is active instead of chasing the latest trends. Prioritize activities that will grow your business and connect you with potential customers.
Links Mentioned:
www.smirknewmedia.com
https://www.linkedin.com/in/mkokc/
https://twitter.com/mkokc
Did you know that great marketing happens as the result of systems and processes? It's true. That's because a solid marketing system helps to ensure consistency, efficiency, and ultimately, success.
Jack Turk, the World's Fastest Copywriter, is the hidden “man behind the curtain” for NO BS Inner Circle (founded by Dan Kennedy) and many other prominent marketing experts in Dentistry, Finance, and Small Business.
He has written copy that has generated millions of dollars in sales for corporations like Microsoft and Kodak, as well as small businesses including Dentists, Attorneys, Physicians, even Magicians… webinars, TV commercials, sales letters, email, product launches, websites, info-products, and much more.
writekillercopyfast.com/3steps
You know that saying about people doing business with people they know, like, and trust? Well, in this episode we explore how that idea plays out through marketing in a connected (and at the same time disconnected) digital world.
Called the “Zen Master to Digital Marketers” by Forbes, Bryan Kramer is a renowned business strategist, global keynote speaker, executive trainer and coach, investor, two-time bestselling author including a TOP 150 USA best-selling book, and Forbes contributor. Bryan also created a global movement and is known for his keynotes, book, and talks on “There Is No BtoB or B2C: It’s Human-to-Human, H2H.
Brian is the CEO of H2H Companies, an executive coaching company, and co-owner of PureMatter, a Silicon Valley marketing agency founded in 2001, which earned a spot as one of the “Fastest Growing Companies” three years in a row by the Silicon Valley Business Journal.
Learn more about Brian at bryankramer.com
"Hard work is only a tiny portion of what actually generates happiness and success in our lives." Those are the words of our guest, Mickey Anderson, a marketing and sales strategist and conversion copywriter.
In this episode, Mickey and David explore the idea that "less is more" in marketing. And how it's possible to streamline your efforts and still build a powerful and profitable business.
Mickey has done work for global enterprises, large, medium and small businesses, nonprofits and trade events. As a military wife, mother and agency owner, she found herself burnt out...extra crispy after maternity leave, working twice as hard to keep whatever measure of success she achieved.
Mickey then took everything she learned about helping others work less and make more and transformed her business and life the way she had for countless clients. She now educates, coaches, and speaks across the country, helping small business owners and entrepreneurs hustle less and profit more.
For free resources, tools and tips to hustle less and profit more, visit Mickey's website at heymickeyanderson.com
When you want to get the love and attention of the search engines, one of the smartest investments you can make is to develop meaningful content on your website. But content marketing isn't just about getting traffic. Nope, it can (and should) also be used for converting readers into customers.
In this episode, we chat with AbdulGaniy Shehu who studied Mathematics in school and spent time as an active journalist during his undergraduate years. That;'s when he was introduced to the world of freelancing, and eventually to content marketing.
AbdulGaniy's quest to contribute to the content marketing industry led him to write for top publications such as Entrepreneur, Huffington Post, Thrive Global, and ReadWrite, among others. His writing has also been featured on brands like Moz, Coschedule, G2, Databox, and Smart Insights.
In January 2021, he founded Your Content Mart (YCM) with a vision to become the go-to content marketing agency for B2B SaaS startups, with a goal to help his clients acquire more users and grow MRR using ROI-driven content marketing.
Discover all the great content from AbdulGaniy and his team at yourcontentmart.co
A lot of emails are going into a void. Their destination may be the trash... or the spam folder. Or, in some situations, they may not be getting delivered at all! This, in part, has to do with the fact that many businesses don't take good care of their email lists. In this episode, we hope to help your business fix that.
Troy Ericson is the owner of Email Paramedic, the leading Email List Management Agency that has generated over $50,000,000 for their clients since 2019 by improving email copy & deliverability.
Troy has worked with Traffic & Funnels, The Sales Mentor, Rich Schefren, REPP Sports, V-Shred, Joel Erway, Ezra Firestone, SmartMarketer, Perry Belcher, 10X Advisor Network, David Meltzer, Sam Ovens, Jason Capital, Ryan Stewman, Joel Marion, Alex Cattoni, and hundreds more. He was also ranked as the #20 Copywriter in the world by Peter Tzemis from Traffic & Funnels.
Troy is also a musician, former college baseball player, and lives in Tampa, Florida.
To receive Troy's email cheat sheet, please visit faqemail.com
The hub and spoke model is a great way to attract leads and make sales through your content. By creating a central hub of content (a podcast, for example), and then spokes of content that lead back to the hub (social media posts, e-newsletters, etc.), you can create a powerful marketing funnel that will bring people back to your site again and again.
Host of the Apple iTunes Top 50 Marketing and Entrepreneurship Podcast, The Lucky Titan, Josh has worked with over 1500 of the world’s top entrepreneurs discovering their most coveted business success secrets and sharing them with the world.
His company, Podcast Multipliers, has helped over 750 entrepreneurs (and counting) to launch, monetize, and scale their own industry leading podcasts.
Leveraging the Pantheon Method (Josh's proprietary method for scaling industry leading podcasts) he founded multiple 7 figure businesses and has spoken in from of nearly 500,000 entrepreneurs worldwide.
Discover more at Pantheon.fm
Sales automation has become commonplace in large businesses. But for smaller organizations it can be intimidating and seem complicated. It doesn't have to be that way.
The co-host of the top-100 Apple Podcast, Growth Mode, and CEO of Time On Target, Kevin Snow is a sales expert and a serious technology geek who knows how to help his clients take their automation game to the next level and is changing the game of business development.
With a 20-year career working with brands like Frontier Communications, Nextel, Salesforce, and BNI, his knowledge, skills and understanding of communication and technology are getting real results for the businesses he works with. Kevin knows how to integrate digital technology with your sales process in an authentic, professional way. He’ll show you what you’ve been missing in terms of ensuring an effective system of outreach, and trust-building.
Part entrepreneur, part salesperson, part networker, part technology master and part Star Wars fan…how can you afford not to have Kevin on your team this year?
Learn more about Kevin at time-on-target.com
Plus... text the words "SELL SMARTER" to 612 429 4298 to receive his guide to mapping out your client buying process plus a few other goodies.
What if you had the ability to take control of the narrative about you and your business? What if you could be the one dictating how people saw you and your work?
Personal branding is all about that. It's about creating a deliberate and consistent message about who you are and what you do, so that when people encounter you or your work, they know exactly what to expect.
In this episode, we welcome Dr. Angela Mulrooney, a global speaker, best-selling author, and personal branding expert.
She works with thought leaders around the world to clarify their message through their brand archetype while using various media platforms (LinkedIn, podcasts, and the stage) to drive sales so these experts can change the world with what they know.
Join the Unleashing Influence Community
Marketing and sales are often treated as if they're at odds with each other. For example, in larger companies where different departments are responsible for each function, there can be a disconnect between what marketing is trying to achieve and what sales needs in order to close deals. This can lead to tension and frustration on both sides.
There are a few key ways to bridge the gap between marketing and sales, which is what we cover in this episode featuring Walter Crosby.
As Managing Partner for Helix Sales Development, Walter only engages with growth-minded CEOs and Sales Leaders who have the desire and commitment to build a performance-based sales culture. His clients say the journey can be challenging; however, the results are transformative – repeatable revenue growth with margin integrity.
Walter holds an advanced degree from the school of hard-won wisdom, as well as the University of Michigan. Frustrated by the lack of training every time he was promoted to management roles, he started his own firm to coach, train, and support successful sales teams.
Learn more & connect with Walter Crosby:
Helix Sales Development
Find Walter on Linkedin
If marketing was easy, everyone would be great at it, right? Well, it's probably easier than most businesses think, but they've not taken the time to step back and figure out what they are trying to achieve with their marketing. As a result, they haphazardly throw money, time, and resources at marketing channels that may or may not be a fit for their business.
In this episode of More Perfect Marketing, we're going to talk about how to build marketing systems that fit your business's goals with Michelle Nedelec.
As an expert in Entrepreneurialism and the founder of Awareness Strategies, Michelle has run her own series of companies for over 22 years and for over 15 years has been helping Sales reps, Entrepreneurs, and Executives to continually double their profits and revenues. She not only has what it takes to help her clients build a million-dollar business, but she does it time and time again.
Michelle particularly loves to talk about Marketing Automation, Systems Integration, and support both on and off of the stage. She teaches the key components of scaling a business: Strategy, Systems, Support, and State of Mind so you know how to continually elevate all four components to build a healthy thriving business.
For the past 6 years, she’s been focusing on helping entrepreneurs bring their businesses online from conceptualization to Done For You IT automation.
Find Michelle at these links:
www.awarenessstrategies.com
On Facebook
On LinkedIn
Juggling the demands of one business is a lot for many small business owners. But can you imagine having to deal with more than one business? That can be downright chaotic!
And then there are those unique individuals who thrive on the challenge of not just managing multiple businesses, but also challenging themselves mentally and physically in extreme conditions.
Such is the case with today's guest, who is not only the owner of multiple businesses, but is also a self professed biohacker, and active marathon runner and Ironman competitor, as well as a contestant on Dragon’s Den.
Join David Baer and guest Charles Cormier for their discussion on managing and balancing multiple business and life pursuits.
Find Charles on LinkedIn
charlescormier.com
topleads.agency
Many businesses think they need to carry the burden of marketing entirely on their own shoulders. But that's not always the best strategy. In fact, partnering with other businesses can be a great way to reach new customers and grow your business.
Of course there are many ways to partner - some more appropriate, practical, or easier to implement than others. One of the simplest ways to partner up with another business is by creating content together in the form of a podcast.
Dustin Riechmann is a strategic marketing coach who helps mission-driven entrepreneurs rapidly increase profits and massively grow their network using a Partnership Marketing System - with podcasts at the center of their work together.
Learn more about Dustin's program at simplesuccesscoaching.com
Your emails may not be going where you want them to go. In fact, thanks to the ever-changing world of email deliverability, they may not even be reaching your subscribers' inboxes.
We're no longer in the days when you could just hit "send" and know that your message would arrive in someone's inbox. With the rise of spam filters and other email deliverability issues, getting your message seen by your subscribers is becoming more and more difficult.
But there are solutions.
Our guest, Welly Mulia, knows this topic well. In fact, he ran an extensive test on his own email account to identify and resolve deliverability problems - which he explains in this episode.
Welly is the co-founder of BirdSend, an email marketing tool specifically built for course creators, coaches, consultants, speakers, and bloggers.
Learn more and access Welly's case study at EmailWindfall.com
Surprisingly, there are many businesses that still are not truly online. In particular, many companies which sell a catalogue of products to other businesses continue to operate much like they have for decades.
And when it's time to transform an old-school business model into a digital one, the process can be daunting. That's where today's guest comes in.
For the past 25 years, Mike Mayer has led digital transformations for billion-dollar B2B companies including Thermo Fisher Scientific, Crescent Electric, and U.S. Electrical Services.
In 2020, he had an ‘aha’ moment. There were no agencies specializing in digital marketing for distributors and manufacturers, so he built one!
Main Event Digital was launched with a very simple business model: Provide strategic leadership and the best talent along with a no-commitment, transparent pricing model.
The agency supports customers across the globe with a team of about 3 dozen experts in E-Commerce Strategy, Lead Gen, Marketing Automation, SEO, Amazon Business, LinkedIn Automation, Branding & Design, Digital Advertising, Social and more.
maineventdigital.com
There's a reputation that big Madison Avenue creative advertising agencies care more about winning awards than they care about growing their clients' revenue. This isn't always true, of course.
As you'll discover in this episode, creative agencies can offer a powerful and impactful way of connecting with prospective customers and starting a relationship between them and a brand. This often starts by humanizing the brand.
Chris Ritter is the Creative Director and Co-Founder of C-90, a creative design agency moving at the speed of culture and refusing the status quo.
Learn more at c-90.com
When you've been in business for more than a quarter of a century, hopes are you've learned a thing or two. Things like where opportunities exist, how and why to enter into new market, and how to attract new customers.
Stephen Halasnik has learned these things and more. A serial entrepreneur he has built 7 companies in the $5 million-$25 million revenue per year mark. One of his companies was on the Inc 500 fast growing and another was #1,031 on the Inc 5000 fast-growing list.
Stephen is also a co-author of a best-selling business book called Crash and Learn.
He is currently the Managing Partner/Co-founder at Financing Solutions, Elite Funeral Funding, and Al Di La, LLC.
Stephen is also the host of two very popular podcasts – The Entrepreneur MBA and The Nonprofit MBA Podcasts.
He is highly followed by 1,000’s of people and is a dynamic speaker about being a?business owner, building companies & wealth, and life as an entrepreneur.
Learn more about Stephen's company at financingsolutionsnow.com
You never know when you might need to teach yourself a new skill. For example, how to become found by a target audience of parents looking for great educational content... or to get your band in front of potential audiences and booking agents.
Jason Barnard (akaThe Brand SERP Guy) did both of these things and more.
With over 2 decades of experience in digital marketing, he got started started in the year Google was incorporated with a website for kids based on the characters Boowa & Kwala that he built up to become one of the 10,000 most visited sites in the world.
Before that, he was a professional musician with the Punk-Folk group The Barking Dogs. And before that he studied Economics and Statistical Analysis at Liverpool John Moores University.
Visit jasonbarnard.com or...
...run a search for "liverpool john moores university notable alumni" on Google to see if Jason's photo is still in good company
Search Engine Optimization is a mystery to most small businesses. The goal, of course, is that your business becomes easy to find by prospective customers when they run a search online for the thing you sell (or something related to it).
The problem, however, is there are many different approaches to ensuring your business is the one they discover among the few top results. Some approaches are less ethical than others.
And yet there are service providers willing and able to perform the necessary tasks to get your business to show up - regardless of those ethical concerns.
In today's episode, we talk with an SEO marketer who takes a highly-ethical relationship-based approached to how he serves his clients/
Shaurya Jain is the founder of Samurai Marketers, a Digital PR and link building agency specializing in B2B brands.
Shaurya's website: samuraimarketers.com
Shaurya's blog: attentionalways.com
Marketing can often occur in a vacuum, separated from all the other activities and functions of a business. However, when marketing is deeply embedded in the day-to-day operations of a business, true magic can happen. Magic like an increase in customer retention, larger amounts of money being spent per transaction, and predictable referrals.
Sara Nay knows this territory well. She is the COO at Duct Tape Marketing, Founder of Spark Lab Consulting, Scalable Business Advisor and host of the Agency Spark Podcast. With 12+ years working in the small business space, it is her passion to install marketing and operating systems for small business owners so they can get more clarity and freedom in their lives.
Outside of work, Sara tries to spend as much time as possible outdoors with her daughters and husband - from skiing to hiking to biking to camping.
Links mentioned in this episode:
ducttapemarketing.com
sparklabconsulting.com
linkedin.com/in/saranay
Innovative leaders can be found in the most unlikely of places. Such is the case for Jeff Giagnocavo, co-owner of Gardner’s Mattress & More, one of the nation's premier better sleep store. For 13 years in a row they have been named a Reader’s Choice Winner - favorite place to buy a mattress.
Jeff is fanatical about the 5-star experience and has gathered thousands of online and in store 5-star reviews. His book Sleep Better has helped thousands of people wake up happy too.
As a driven entrepreneur he has licensed both his own custom software and educational marketing materials to others in his industry and in other industries. On any given day his marketing ideas, tools and software are in use across more than 500 retail door fronts.
Jeff’s marketing skills and knowledge have been featured regular in Forbes, Target Marketing, Dan Kennedy’s NO BS series of books & newsletters, Furniture Today, Sleep Savvy Magazine, Marketing Miracles, Predictable Profits Playbook, Lead the Field, Fox Business News, WGAL and Success Magazine.
The site discussed on this episode: lesssnoremorecuddle.com
Find Jeff (and all of his activities) at thejeffg.com
When does a business need to invest in growing revenues the most? The answer may sound counterintuitive... but it's when times are good.
That's because when times are bad, they'll be starting off in a better position. Of course, when there's an economic downturn, marketing shouldn't stop either. But it could benefit from being pointed in a different direction.
In this episode, Veena Gandhi shares her insights into how businesses can market in tough times. Veena is the founder/CEO of Melbourne based digital marketing agency, Digital Street. She has over 15 years of advertising experience and has led million dollar campaigns for companies like Leo Burnett, McCann and FCB.
A data-driven marketer, she helps eCommerce brands in the fashion, beauty, lifestyle & fitness niches to scale and grow to 7+figures. As a digital consultant and performance media specialist, she works closely with businesses, advertising agencies providing digital strategy, CRO solutions, full funnel builds and digital advertising solutions.
Find Veena at digitalstreetau.com and on LinkedIn
If, as the saying goes, "marketing is everything..." and as today's guest will demonstrate, "great marketing is based on great relationships," it stands to reason that we should believe "relationships are everything.
Rena Chiovelli doesn't market like the old boys - nor should you! As a seasoned writer, certified content marketer, and founder of Mindful Marketing Co., Rena has grown an agency dedicated to helping entrepreneurs cultivate a deeper connection to their audience to create more leads and sales using a mindful approach to their content.
She is passionate about uncovering the soul of a business, creating its unique brand voice, and helping entrepreneurs and businesses change the world with their words.
Find Rena and her team at mindfulmarketing.ca
When it comes to marketing, it's crucial that your message matches the expectations of your audience. If they're expecting a one-sided sales pitch, and you give them information instead, you'll likely lose their attention. On the other hand, if you give them the information they need without pushing them to buy anything, you may win their business in the long run.
So how can you ensure that your message is matched with your audience's expectations? One way is to study your audience and learn what they want. You can also use marketing research to find out what people are looking for online. Once you have a good idea of what your audience wants, you can craft your marketing messages to meet those desires.
That's just one aspect of the principle known as "message market match." And the starting point for our conversation with Alyson Lex in today's episode.
Alyson Lex has been writing high-converting direct response sales copy since 2007. From her start as the Director of Marketing at Glazer-Kennedy Insider's Circle (working and writing for Dan Kennedy and Bill Glazer) to her private business helping hundreds of coaches, authors and speakers, to her podcast helping you market your business AND put good into the world - she lives and breathes effective marketing that works withOUT selling your soul.
Learn more about Alyson at alysonlex.com
Google Alyson here
Content marketing is a tricky concept for most businesses. Creating content is one thing - but doing so strategically, intentionally, and systematically is another.
In this episode we talk with Angela Pointon, president of the content marketing agency, 11outof11. Angela worked for numerous startup companies and marketing agencies her whole career. Then she decided she could do it better on her own and set up the 11outof11 shop.
The 11outof11 marketing agency is a HubSpot agency partner and they utilize that tool for both marketing and sales for clients. She and the team work with B2B clients that are focused on growth. The 11outof11 team works on content strategy and content creation for websites, blog articles, email campaigns, e-books, whitepapers and more.
11outof11's team consists of over thirty experienced inbound and content marketing experts, copywriters, graphic designers, website developers, email marketers, and marketing coordinators.
To learn more or for help with content marketing or HubSpot-related needs, visit 11outof11com.
There's a commonly understood concept in marketing. It goes something like: "it's not about you... it's about them." The "them" in question, of course, is a business's prospects.
And yet, so many businesses ignore this core concept when they create their marketing material, their website, or even when they product content.
In this episode, we discuss how to better incorporate more personalized messaging into your marketing with Scott Murray. Scott has 20+ years experience in content and strategy experience, starting in print/audio and evolving his expertise to to blog, social, web video, podcasting and beyond.
After two decades of working in the agency and consulting world with major brands as well as non-profit clients, Scott launched his own consultancy in 2022 to help companies/marketers evolve to modern people-focused strategy and communication.
Learn more about Scott at scottmurrayonline.com
Connect with Scott on LinkedIn
Marketing is packed with attention getting gimmicks. Most of them have limited shelf life - as in they only work for a few seconds before the viewer's attention is pulled elsewhere. And yet, marketers are constantly looking for ways to both capture and keep the attention and interest of prospective customers. In today's episode we dive into one such solution.
CJ Oltman is the Co-Founder & CEO of BannerWave, an ad agency that helps brands supercharge the performance and engagement of their ad campaigns with custom interactive ads. For the past 13 years, CJ has been partnering with brands to deliver best-in-class ad campaigns and brand experiences, working with some of the most loved brands in the world including Adobe, Amazon, Beam Suntory, Cadillac, Discover, Feeding America, HP, NBA, and The New York Times, among many others.
Check out some of the example ads discussed in this episode at bannerwave.com
Without a plan, your marketing efforts are likely to fall short. A lot of small businesses don't have a plan, and that's a big mistake. Without a plan, it's difficult to track your progress and determine what's working and what isn't.
In this episode, we'll discuss the simple components for putting a plan together. We'll also talk about some of the benefits of having a marketing plan, such as increased visibility, improved customer loyalty, and increased sales.
Joining David for this discussion is Tim Fitzpatrick, an entrepreneur/business owner with marketing and growth expertise. Tim has 20+ years of entrepreneurial experience with a passion for developing and growing businesses. That passion served him well in operating and managing a wholesale distribution company he co-owned for nine years before being acquired in 2005.
Since then, he’s had failures and successes. He started Rialto Marketing in 2013 and has been helping B2B professional service firms that want to accelerate revenue growth and attract more ideal clients. He believes marketing shouldn't be difficult. But, you must remove your revenue roadblocks if you want to grow consistently and predictably.
Time's website: rialtomarketing.com
90-Day Marketing Planner: growthmarketingplan.com
Listen to Tim's Podcast
If you've every heard the phrase "truth in advertising," there's a reason it exists. Back in the late 19th century, advertising was unregulated and companies would make all sorts of outrageous claims about their products.
Even with more regulation in place, there's still a lot of inaccuracies and misrepresentation in marketing. In this episode we discuss how things can be done more honestly and authentically.
Now, you may be thinking: "Isn't marketing about exaggerating the truth a little bit in order to make a product or service sound more appealing?" And, while that may be partially true, there's a fine line between spinning a story and downright lying. So today we're going to be discussing what constitutes inaccuracies and misrepresentation in marketing, what some of the consequences can be, and how to go about marketing your product or service in a more honest and authentic way.
Our guest is Ashleigh Chanel, a world traveling lover of charcuterie boards (just like show host, David Baer) and CEO of Make Your Mark Digital Marketing Agency.
Ashleigh and her team have consistently added monthly 5 and 6 figure revenue to their clients' top-line — product, service, and local businesses alike, through organic and paid advertising. Their specialty is positioning their clients as authorities in their industries, gaining the trust of their ideal audiences, and building highly profitable business.
Visit Ashleigh's website at makeyourmarkconsulting.com
Find Ashleigh on Instagram at @ashleighchanel
In today's business world, events are a powerful way to connect with customers and promote your business, product, or make a special offer. There are many different types of events, and each can be used in a different way to achieve your goals. In this episode of the podcast, we'll discuss a few of the many types of events (there are at least 17 according to our guest) and how to use them in your business.
Shay Wheat is a Certified Event Producer™ & Creator of popular programs such as “The Powerful Event Process,” “The Ultimate Event Planner Certification Program,” and CEO of Grace & Ease Productions, which supports clients in creating Powerful and Profitable events. Producing In-Person and Live-Virtual events from 50 to 4,000+ attendees.
Shay and her team have collaborated with many well-known celebrities such as Dr. Oz, Lisa Nichols, Dr. Claire Zammit, Bill Baren, Alison J. Prince, Josh Turner, and many others.
Grab your copy of "The Five Phases of Events to Scale Your Business & Leverage Your Time Guide" at fivephases.info/david
"We need a new website" is a constant refrain among small business owners. But why? What is it that's really wrong with their current website? Is it not representing the current business? Does it look out of date? Is it unable to conduct transactions? Or is it just not generating enough leads?
At the end of the day, it doesn't matter why a business owner wants a new website. What matters is that they have realized their website is no longer working for them and they are ready to make a change.
In this episode we explore the different reasons businesses want new websites and the common mistakes they make when redesigning their online presence.
Our guest, Kathryn Smith, is an eCommerce consultant based outside of Atlanta, GA. She helps small businesses and entrepreneurs launch websites and grows their online businesses. She is the founder of Walton Birch and the co-founder of Black Lady Business School.
Find Kathryn at waltonbirch.com or @krs_consulting on Instagram
Today's marketing landscape is packed with service providers who are hard to tell apart from one another.... apart from the prices they charge.
The industry is over-commoditized, and businesses looking for strategic growth guidance are often left confused and overwhelmed by the options they find.
Tom Shapiro wants to change that.
As CEO of Stratabeat, a B2B marketing agency, Tom has worked to differentiate his services around the impact creativity can have on marketing and lead generation. In fact, Tom believes that creativity is the only aspect of your business that cannot be commoditized.
Through his career, Tom’s clients have included market leaders such as Intel, GE, AT&T, Hewlett-Packard, UnitedHealthcare, and P&G.
Previously, Tom was the Director of Digital Strategy at iProspect. During his five years at the agency, the number of employees grew from 85 to 700+.
Tom is the author of several books, including “Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business”, available on Amazon.
To learn more about Tom's agency, visit stratabeat.com
And for helpful marketing tips on how to "Rethink" you marketing, visit tomshapiro.com
Most marketers don't think of themselves as problem solvers. Instead they probably would say they are opportunity creators. But when you step back and look at what marketing is really all about, it's connecting a "solution" that a business offers to people with "problems" needing to be fixed.
Gary Geiman is a serial entrepreneur and business owner who specializes in problem solving at the core of everything he does. His 30-year career has spanned owning multiple businesses and developing sales and marketing plans to assist other business owners in growing their businesses.
Gary looks to help business owners focus growing revenue with multiple lead sources. Today, Gary owns and operates DMN8 Partners, a digital marketing and consulting company that helps business owners dominate their competition DOMINATE and market.
Learn more about Gary and his agency at salvonow.com
What's a seven-letter word for the most important aspect of email marketing that you're probably overlooking? The answer is "metrics."
Email marketing metrics can be a little confusing to understand, but they're important to track if you want to make sure your email campaigns are effective. In this episode, we'll walk you through the most important email marketing metrics and how to track them.
To help us better understand metrics, we welcome back to the show Liz Wilcox (aka the Fresh Princess of Email Marketing).
Liz is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and (more importantly) purchase from.
In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won’t quit! In other words, she now teaches online entrepreneurs to simplify the whole “email marketing thing” and finally master their sales in a way that leverages their personality, vision, and values.
She’s best known for her 1000+ users membership, 20 Minute Newsletter technique, and her Email Staircase framework she’s taught to tens of thousands of creatives, freelancers, ecommerce shop owners, and small businesses across the globe.
Offline, Liz lives in Florida, loves to run, and is a walking 90s pop culture encyclopedia.
Check out lizwilcox.com
Claiming the title "author" can help your business in more ways than you may think. By becoming an author, you can position yourself as an expert in your field, which can help attract new customers and grow your business. Writing a book can also be a great marketing tool, helping you promote your business and reach a wider audience. And finally, being an author can give you a boost of confidence and help you build a stronger personal brand.
But writing a book can be laborious and time-consuming. Thankfully, you don't need a hefty tome to enjoy those benefits listed above. In fact, your book can come in at well under 100 pages (including plenty of images and large type).
Mike Capuzzi is a publisher, author and book publishing coach and has been helping clients create exceptional marketing results since 1998.
In 2019, he launched Bite Sized Books, a new publishing concept formula for creating short, helpful books (known as shooks™). Shooks are ideal for business owners, entrepreneurs and corporate leaders who are looking to increase their level of authority, while also providing helpful information in bite sized books.
Mike is the author of 15 books, including two Amazon #1 Best Sellers, The 100-Page Book and The Magic of Short Books.
If you’ve ever wanted to write a non-fiction book but weren’t sure how to do it, you’re going to love what Mike has to share today.
Visit mikecapuzzi.com/gifts for your free copies of the books mentioned on this episode.
When it comes to marketing, the word "funnel" can be intimidating, overwhelming, and confusing. Most business owners think of funnels solely in terms of lead generation. But the truth is, there's so much more to them than that.
After launching 450+ funnels, and building two sales funnel teams from scratch at King Kong, & Foundr, Alisha Conlin-Hurd is now the co-founder of Persuasion Experience – a funnel & conversion agency that focuses on the post click experience.
She grew her Agency from $400 deals to $40,000 deals without even having her own website. She’s worked with Linktree, Wavflyer, Raffall, Navexa, Foundr and King Kong, creating over $10m in revenues via sales funnels.
Alisha helps businesses to increase conversions and scale their ads with the PX Funnel system, which uncovers what your target market REALLY wants, how to find your radical differentiation (and make your competitors irrelevant), and creates your Golden Hippo offer to stand out from a sea of boringness.
You can find Alisha on LinkedIn or at persuasionexperience.com
Sometimes it just helps to sit down, let your worries pour out from inside of you, and have someone there to listen. It helps even more when that person is a trained and experience expert who can help guide you toward an answer. That, in a nutshell, describes today's guest.
John Follis co-founded a Madison Ave ad agency that became one of the most awarded in the country. 10 years later he created an online consulting model called "Marketing Therapy"to help smaller businesses around the US.
As a thought leader he's been invited to write for ADWEEK and speak at The World Business Academy and Yale Entrepreneurial Institute. And, for his public service work, he was honored at The White House.
You can find John Follis at follisinc.com or Google "John Follis"
Influencer marketing is a form of marketing that focuses on using key individuals (aka influencers) to drive a brand’s message to the larger market. Unlike traditional forms of advertising, which rely on mass media and reach large numbers of people indiscriminately, influencer marketing targets specific individuals who are known to be opinion leaders in their respective fields
Influencer marketing expert Sam Adams is the Founder and CEO of SNFLWR Agencies, a marketing firm that specializes in Influencer Marketing and social strategy. In this episode, Sam helps us understand the range of possibles this marketing approach can offer businesses large and small.
Find Sam at snflwragencies.com
There's a commonly shared belief that it doesn't matter if your video image looks bad, because it's the quality of your sound that matters. And yet, we encounter poor quality sound all over the place... from YouTube videos to podcasts to Zoom presentations.
On this episode, you'll discover why the quality (and content) of your audio matters.
Jodi Krangle is a Toronto based voice actor who works with major brands all over the world including Dell, BBVA, HGTV, Nespresso & Kraft. She's been heard in thousands of your favorite commercials and on your favorite brand websites too. Her voice has been described as warm, friendly and comforting with a hint of gravitas, and coupled with her years of professional work in sound, will take your project to the next level.
On her podcast "Audio Branding", she and her guests offer advice on making an impact with sound and how sound influences us - both in our buying decisions and our daily lives. Being a sought after voice over talent, Jodi understands The Power of Sound. Follow her on Facebook, LinkedIn, Twitter & Clubhouse and check out her website at https://voiceoversandvocals.com.
Smart marketers are guided by data... and Gilad Bechar is one smart marketer.
As the founder and CEO of Moburst, a global marketing agency, Gilad has served as a mentor to rising startups at Microsoft Accelerator, The Technion, Tel-Aviv University, Unit 8200, and as the Academic Director of the Mobile Marketing and New-Media course at Tel-Aviv University.
www.moburst.com
As the saying goes, you need to first learn to walk before you can run. The same holds true for building a business. You need a foundation upon which to build.
Daniel Mathews is a marketer, consultant, and serial entrepreneur who has witnessed countless businesses committing the cardinal sin or skipping the fundamentals of marketing.
Daniel, however, helps his clients understand and leverage marketing fundamentals so they can grow, prosper, and benefit from more freedom!
Find Daniel on LinkedIn
We humans are programmed to always be looking for "what's new." All too soon, we forget what we already have sitting right in front of us.
In this episode, we welcome Reni Achkar, who launched his agency, Social Laboratories, in 2021, successfully scaling it to a 7-figure business. And he did it all leveraging assets he already owned.
Currently, he is working on his online education platform Achkar Academy. One of his goals is to make marketing courses accessible for everyone, not just the people who can afford them.
You can find Reni at reniachkar.com
For many businesses, marketing is all about generating new customers. Getting people to become first-time buyers. But that's a short-sighted way to look at things. Because when you consider the role of marketing as an operational mechanism in your business, you have a much more complete range of actions you can take to grow sales.
Ultimately, the compounding affect to your business's bottom line comes by making small changes to your business, thereby creating dramatic impacts to your business bottom line.
In this episode, we welcome Kyle Kruger, serial entrepreneur, master marketer, and coach to small businesses.
You can find Kyle on LinkedIn or by visiting https://one-stop.business
The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and (more importantly) purchase from.
In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won’t quit! In other words, she now teaches online entrepreneurs to simplify the whole “email marketing thing” and finally master their sales in a way that leverages their personality, vision, and values.
She’s best known for her 1000+ users membership, 20 Minute Newsletter technique, and her Email Staircase framework she’s taught to tens of thousands of creatives, freelancers, ecommerce shop owners, and small businesses across the globe.
Offline, Liz lives in Florida, loves to run, and is a walking 90s pop culture encyclopedia.
Check out lizwilcox.com
The use of stories is among the greatest ways to get people to buy. And perhaps the most effective type of "story" to use when selling is the case study.
Anfernee Chansamooth is a content strategist, copywriter, and podcaster. His company Simple Creative Marketing is known for creating case studies and epic blog posts to drive traffic for web business owners so they don't have to.
He typically works with $1Mil+ services and software businesses that also sell online training.
He’s worked with leading brands such as Bean Ninjas, SYSTEMology, and Hub Australia. He's been featured in Forbes, Inc, Good Men Project, and Huffington Post.
Anf calls Sydney, Australia home.
Check out the Case Study Guide here (no opt-in required)
When new businesses get started, they often model themselves after everyone else in that industry. But innovative entrepreneurs know there are many ways to set your business apart from others out there.
In this episode, we'll be exploring the idea of high ticket and high value businesses with Chris Williams.
Chris doesn't have a car, is an ultra-marathoner, and teaches experts simple methods for building high-ticket masterminds. He also has worked as a financial advisor, and runs a marketing agency specializing in elective surgery businesses.
Learn more about Chris' Group Coach Nation project here
Businesses are constantly trying to find new and innovative ways to get the attention of prospects and stand apart from the competition. The default for many is to lower their prices. But in this episode, you'll discover how to offer incentives to get people to take action (and distinguish your offer from your competitors' offers).
Marco Torres is the Founder of Marketing Boost, where he has helped thousands of business owners worldwide boost sales and scale their businesses by as much as 5-fold through the use of incentive-based marketing.
Marco teaches entrepreneurs how to soar sales & marketing through the use of “Value-Add-Incentives” instead of discounts. His Facebook Group is home to more than 27,000 active business owners who are raking in sales with his advice and amazingly affordable subscription program.
Learn more at MarketingBoost.com
James Hipkin joins us once again to dive deeper into website design for small businesses. In this episode we explore the concept of reflecting your buyer's journey effectively on your website in order to connect and extract sales more effectively.
Book a call with James at vipchatwithjames.com
In this episode we discuss the importance of authenticity in marketing. We explore how the word authentic is often overused and misused, and why it's so important to be authentic in your marketing efforts. We also share some tips for how you can authentically market your business.
Our guest, Alex Morris, is father to twins and joins us from Sydney Australia. He's the founder of To The Moon Digital, a digital marketing agency focusing on lead generation for coaches and consultants.
tothemoondigital.com.au
What a thrill to welcome back direct mail expert, David Foley. In this episode, he shares insights on how to budget for and make money with direct mail.
He also shares details of his new book, Postal Mail Profits in a Digitally Obsessed Age, which describes a marketing channel that has been forgotten (or ignored) by many marketers in recent years. Some say this channel is "old fashioned," "expensive," or even "dead," all of which are incorrect descriptions, particularly amongst those who have successfully executed campaigns.
The book is divided into two sections: Part 1: The Case for Postal Mail in Your Business' Marketing Plan; Part 2: A Systematic Approach to any Postal Mail Promotion. Also, this book includes a bonus chapter (A Low-Cost and Easy Program to Grow Your Business) and a bonus offer with book purchases made in 2022 (a $365.00 value).
David's website: 85percentopenrate.com
Pick up your copy of David's book, Postal Mail Profits in a Digitally Obsessed Age, here
Starting in the 1980s, technology has played an increasingly important role in sales and marketing. But it wasn't until the late 1990s when marketing automation started to gain traction. Well it may seem like a scary or intimidating term for many small businesses, employing marketing automation can be simple... And extremely powerful.
Danny Decker is a speaker, author, podcast host, direct-response copywriter, and marketing consultant for ambitious entrepreneurs. In 2018, he successfully sold his marketing agency which he built from zero to seven figures in just five years, despite operating in a highly-competitive industry.
Danny is the author of Marketing Simplified, available through Amazon and all major book retailers, and he is also the host of several popular podcasts, including the Marketing Simplified Podcast.
Danny is also the co-author of The Automatic Marketing Machine, which he wrote to help ambitious business owners learn how to stop wasting money on marketing that doesn’t work and learn how to instead create simple, effective marketing systems that actually generate a profit.
To learn more about The Automatic Marketing Machine and Danny Decker, please visit:
AutomaticMarketingMachine.com
DannyDeckerMarketing.com
Have you ever heard the phrase "do good and make money?" That's a core principle behind today's topic. Not only is it possible for you to add philanthropic activities is an ongoing part of your business, but when it set up correctly, you can take advantage of free advertising opportunities sponsored by none other than Google.
Reynaldo is a visionary, purpose-driven business leader who thinks that via their businesses, entrepreneurs can improve the world, and is on a mission to assist professional business owners in doing so. He is an entrepreneur, investor, author, speaker, educator, philanthropist, and contributor with a long list of accomplishments.
Former tech executive whose 10-year career spanned several of the world’s largest military, government agencies, leading award-winning projects for clients including Lockheed Martin, U.S Navy, U.S Air Force, Disney, NASA, BMW and managing a budget of 30 Million.
He also has other non-profit organizations where Reynaldo focuses on underserved communities to teach them about real estate, sales and marketing.
Impact Annex
Lucas started his agency Twiz in 2018 with the goal of making a lot of money in order to help a lot of people. During that time, Twiz has gone on to do over $185k per month in revenue.
Today, Lucas spends most of his time running his marketing agency, helping other agency owners scale, and building software to scale everything even faster.
Check Out Lucas' Podcast Here
Many of the world's most successful businesses have a secret that's responsible for their growth. They invested time and energy in building relationships with their customers... through community.
Some do it by holding events in the places of business. Others are active locally, sponsoring already existing communities. Some have chosen to go online, creating LinkedIn or Facebook groups... or, in increasing numbers, private communities outside of any social media platform.
Today's guest, Dornubari Vizor, is the creator of one such platform that enables businesses, course and digital product creators, coaches, trainers, and others to grow through community.
Starting out his entrepreneurship journey, Dornubari first worked to help authors launch best-selling books using quiz funnels and later launched LeadQuizzes, a lead quiz, and survey platform.
Now he's developed GroupApp, the community platform for knowledge businesses. GroupApp brings your community, online courses, and digit products into one platform. Seamlessly engage with your members, share your knowledge, and get paid.
Try GroupApp
Find Dornubari on LinkedIn
Marketing can be a real chore for businesses. Especially when there is such hunger for constant content - both on social media and via email. Most businesses solve the problem by deciding to do nothing at all. Others do something... but poorly. And very few invest the time and energy to plan and produce content that's both useful and meaningful.
In this episode, we dive into all of this with Deirdre, Founder & CEO of Capsho, software that helps entrepreneurs turn their stories into a bank of captions and emails. She is also the creator of Viralocity Marketing, author of The Traffic Formula and host of The Remarkable Entrepreneur & The Remarkable Entrepreneur’s Playbook podcast.
She is a serial entrepreneur, having founded and led 7 businesses across 5 industries in the last 9 years, and has navigated the entire spectrum of experiences and emotions (the good, the bad and the ugly) that comes with starting, running and closing businesses.
With her hands-on experience in successfully growing her businesses to 6 & 7 figures, she now coaches and works hands-on with entrepreneurs to turn followers into buyers (while only spending 2 hours a week on social media).
Check out Capsho
Shawn Hill is the Community Director for NiceJob, reputation marketing software for businesses. Shawn teaches how to help create a community that empowers great companies to get the reputation they deserve and achieve true customer-driven growth.
Discover more about NiceJob at get.nicejob.com
Simone Vincenzi is a multi-award winning serial entrepreneur and author who had helped people to launch more than 500 profitable businesses before he reached the age of 30.
He writes for Forbes, Entrepreneur Magazine, The Huffington Post and regularly features on tv and radio talking about entrepreneurship and the current small business landscape.
He works with startup entrepreneurs and experts who want to grow their existing business as well as multi-millionaires who want to launch new ventures.
Learn more about Simone's work at www.gtex.org.uk
I'm a huge proponent of systems in business. Systems for hiring and onboarding employees... systems for managing money,... systems for selling... and, yes, even systems for marketing.
Adi Klevit is the founder of the Business Success Consulting Group, a team of experienced professionals working together to provide business owners, entrepreneurs, and key executives with strategic implementation, process improvement and documentation, and long-lasting systems necessary to support business expansion.
In this episode, Adi shares her insights into how to be systematic about your marketing.
Learn more about Adi at bizsuccesscg.com
You've probably heard of marketers who specialize in one industry or another, like the automotive industry, or law firm advertising. But have you ever heard of a marketing agency that specializes in pet industry? Now you have!
Because on this episode oh, you'll be meeting Phillips Hill, founder and CEO of Purebred Marketing, a digital marketing agency that specializes in driving growth for pet related direct to consumer brands.
Learn more about Purebred Marketing here and connect with Philip at linkedin.com/in/philip-hill
In this episode, we're pulling back the curtain on how marketing agencies operate. Or, perhaps, how smart ones do. That's because we're talking about the strategic partnerships that often exist between agencies and the companies behind the marketing tools they employ.
David's guest on this episode is Alex Glenn, former digital agency owner, VP of Growth, and now founder of Partnerprograms and Partnerhub.
Long before the internet came along, businesses had to get the word out about their products and services. One of the ways they did this was through a medium known as "direct mail." While many overlook this marketing channel these days, those in the know, understand there is still a huge opportunity (perhaps more than ever in the past) by using it.
David Foley is a lifelong marketing and advertising practitioner with special expertise in database/direct marketing.
David can be found at https://85percentopenrate.com
Marcio Santos is the founder of Nerd Digital and has worked with creators like Khe Hy from Radreads, Ted Seides from Capital Allocators, Robbie Crabtree from Performative Speaking, and more to grow their business.
His specialty is coaching course creators to hit 6-figures in sales in six months or less. He's also a proud father of two boys, happily married, and a fan of chess.
Check out Marcio's free course calculator at nerddigital.com/david
Coach A.M. Williams is a Business Growth Coach & Strategist who specializes in transforming small businesses into fast growth companies. He works with them to achieve explosive growth while minimizing additional costs.
He is the owner of A.M. Williams Coaching Co., LLC and has personally coached and trained numerous executives, professionals, coaches and consultants over the past 15 years in the art of leverage to achieve greater business success.
Having been diagnosed with incomplete paraplegia (extreme weakness in legs), Coach A.M. has discovered the gift of challenges, and has mastered the art of transforming adversity into one’s greatest advantage. He also is one of the Best-Selling authors of the book “Resilience: Turning Setbacks into Comebacks”. Coach A.M.’s magnificent obsession is helping high performing professionals and entrepreneurs use leverage to create the life they want.
For more info on Coach A.M. Williams, go to www.coachamwilliams.com
Michael Griffiths is the founder and creator of The Partnership Club.
The #1 tribe for consultants around the globe that want to be surrounded by other high level thinkers who challenge, push and inspire them to greatness.
Michael has created 7 business over the past decade and sold 6 of them along the way.
Having left the teaching profession in 2009 he has gone on to be seen as the leading authority around the globe on referral marketing and helping consultants to be more remarkable profitable and impactful in their business.
Using neuroscience, brain chemicals, human biology, primal instincts along with referrals, networks and partnerships, Michael teaches consultants all over the globe how to dominate using ‘Human Marketing’ to stand out from their competitors and truly inspire their clients to be the hero in their own journey.
Michael’s mission is simple… To Inspire one million consultants every year to play a bigger game in their business, to win every day and to be more profitable than ever before so they can contribute and help change society for the better.
Learn more about Michael at www.michaelgriffiths.com.au
Marketing can be overwhelming for a small business. Especially when you're trying to target a small audience in a local community. But marketing doesn't need to be all that complex. In fact, most businesses simply need to solid foundational elements in place.
Brian Ostrovsky is the founder and CEO of Locable which provides free and low-cost local marketing tools. He is also the author of “Marketing 3-4-5™: The Business Owner's Guide to Effective Local Marketing in 15-Minutes or Less.”
Brian has taught Marketing 3-4-5™ to thousands of small businesses with dozens of local workshops with Main Streets and state programs around the US - the Tour continues in 2022.
Learn more at locable.com
There's a lot you can learn about a person simply by observing the way they behave. And when you understand how someone thinks, learns, and makes decisions, it's a lot easier to know how to sell to them... or support them as a service provider.
John Terry knows this topic well. As a two-time martial arts Hall of Fame inductee, John brings years of black belt experience to helping people, young and old, discover and develop the Black Belt Leader witihin and lead themselves with Black Belt Excellence. They can then use their leadership and influence to create high-performance, people-centric, values-based, non-leader-dependent teams and make an impact right where they are.
John brings a warm sense of humor and a quick wit that immediately connects with his audience as he delivers an insightful message that inspires and motivates, while challenging those in the audience to grow and aspire to greatness.
A best-selling author and in-demand international public speaker, John serves as an Executive Director and President's Advisory Council member with The John Maxwell Team. He is also a DISC-certified human behavior consultant, a Real-Life Management Master Trainer, and a CTAA-Accredited Emotional Intelligence Coach & Practitioner.
As a certified speaker, trainer, and coach, John applies the same "Black Belt" principles he learned in the martial arts to teach leadership, team-building, influence, and communication. Although not everyone will earn a black belt in martial arts, John believes anyone can learn to live life as a Black Belt Leader in Life and live life with Black Belt Excellence.
When you are looking or "Black Belt" quality results in leadership, communication, personal development, or relationships, John delivers black belt excellence in coaching, mentoring, and training with wit and wisdom. After all...why JUST be a leader, when you can be a Black Belt Leader?
Learn more at beablackbeltleader.com
We're so often caught up in the "new" and "now" that we neglect to consider what happened in the past. This is very true when it comes to marketing. In fact, there is a huge amount of historical marketing data and a wealth of materials that most marketers (let alone business owners) have no idea exists. That's a shame, because there are powerful lessons within that material.
Thankfully, there are scholarly experts like our guest, Csaba Borzasi, who know how to mine for the gold within ad campaigns from the past... and show us all how to model their success.
Csaba calls himself an "Emotional Response Marketer," which is another way of describing his ability to extract action from consumers of the copywriting and marketing presentations he creates. In addition, Csaba is a trainer of others who wish to leverage the power of direct response copywriting to move their businesses forward.
Discover Csaba's work at gameofconversions.com and steal the “Secret Recipe” behind 100 of the Most Profitable Ads of All Time… HERE
If you're familiar with the daily inbox routine of click, delete... click, unsubscribe, then you might want to give a listen to this insightful episode about improving your own email marketing before your emails suffer the same fate.
Our guest, Meera Kothand, is an email marketing strategist and 3X Amazon Best-selling Author, publisher of MeeraKothand.Com, an award winning site listed as the Top 100 sites for solopreneurs in 2020, 2018, and 2017 and the popular CREATE Planners.
Using her unique Profitable Email System™ and ADDICTED Business framework, she makes powerful marketing strategies simple and relatable so that small business owners can build a tribe that’s addicted to their zone of genius. She has been featured on Marketing Profs, YFS, Addicted 2 Success, and several other sites. When she’s not working with clients or on her next book, you can find Meera reading the Rebel Girls Series with her 8-year old daughter.
Learn more about Meera at meerakothand.com
We're well into the 21st century, and yet technology still can be scary and overwhelming for many of us. Especially when we want to use technology to be creative in our marketing. This is a particular challenge in a culture that values video as a communication channel. After all, creating videos can seem like a huge project to take on.
Thankfully, our guest, Michael Cheng, has a solution to make the entire process MUCH simple than you might think.
Michael is the co-founder of Lumen5, an online video creation platform with over a million users worldwide. He started Lumen5 with a vision to democratize video creation so that anyone can easily produce engaging video content without prior video editing experience.
Lumen5 has seen rapid growth in recent years and was featured on the Globe and Mail's 2021 list of top 100 fastest growing companies in Canada.
Be sure to set up your free account today at lumen5.com
Too often, we try to communicate with our clients in a way that's comfortable for us, instead of adapting our communication style to meet them where they are. This can lead to misunderstandings and frustration on both sides.
By meeting clients where they are, we can ensure that we're communicating effectively with them and establishing a strong working relationship. In today's episode, we'll discuss some different ways to meet clients where they are, as well as the benefits of doing so.
Our guest for this episode is Dennise Kowalczyk, who describes herself as a multi-potentiality who divides her time between growing a consulting business with producing a podcast and convening groups of people to get the most out of life.
Dennise got my start in the world of community radio as a volunteer at XPN in Philadelphia, PA, and really went to town with her passion at KBOO Community Radio in Portland, OR.
Currently, she hosts and produces a podcast called BroadBand The Podcast where she shares her discoveries and includes conversational, curiosity-driven interviews. When Dennise is not podcast or running her monthly dinner club, she guides clients through online marketing activities through her consultancy, CTD Creative.
Find Dennise on LinkedIn and at CTD Creative
First there was the email newsletter. Then there was the "news and special offers" email subscription. But today's consumers don't want to waste time or energy in their inbox. Which is why it's important for businesses to focus on creating more engaging and effective email content.
That's why we've invited Emily McGuire, Owner and Chief Email Marketer of Flourish & Grit: An Email Marketing and Automation Studio, to join us on this episode.
As someone who honors the grit it takes to get through this world, Emily appreciates ways to work smarter, not harder.
With lessons learned over a decade in tech, sending thousands of email campaigns, and earning clients over $80 million in email campaign revenue, she loves sharing the mistakes and strategies of email marketing done well.
Here's where you can find Emily:
flourishgrit.com/speaking
linkedin.com/in/mcguireemily
instagram.com/flourishandgrit
Has your business been getting away from you? Is it out of control? In this episode you'll learn how to take back control of your business in small bite-sized actions performed on a consistent basis.
Andrew Wallis ditched his comfy C-suite job, popped his laptop into his backpack, and hit the road in pursuit of freedom and living life on his terms. His mission is to help you identify your “star qualities” and develop your unique voice, so you can effortlessly communicate from the heart and attract an audience of raving fans.
To learn more about Andrew, visit
Visit me at my digital home at www.andrewwallis.me or search him out online @AndrewWallisHQ
Today's consumer is a very different person than he or she was even a decade ago. In this episode we'll be exploring how to rethink many of the basic assumptions we make about our customers.
Michael “wrote the book” on understanding consumers.
Literally.
Hundreds of thousands of business students have learned about Marketing from his books, including Consumer Behavior: Buying, Having, and Being -- the most widely used book on the subject in the world.
Michael often is asked to provide briefings to global executive teams who want significant increases in their bottom line and who understand that’s accomplished by a deeper connection with their customers
Michael’s mantra is: We don’t buy products because of what they do. We buy them because of what they mean. He advises global clients in leading industries to make them more consumer-centric. He is frequently quoted in major media outlets such as The New York Times, USA Today, Adweek, and Time, and he is a Contributor at Forbes.com, where he writes about current trends in consumer behavior. His latest book, The New Chameleons: How to Connect with Consumers Who Defy Categorization, reveals why many of the important assumptions we make about consumers are obsolete today.
As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies. He helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs. An executive at Subaru said it best: “The man is a scholar who is current and street-wise.”
Find Michael at michaelsolomon.com
Nope, that's not a typo... “markeding” is a mashup of Marketing + Education = markeding® (get it?).
The concept is the brainchild of Lorrie Thomas Ross, the CEO of Web Marketing Therapy Inc., a marketing agency that diagnoses, prescribes, and guides healthy, sustainable marketing solutions and Wild Web Women, coaching and marketing support to help digital women grow gorgeously. Lorrie is staging a peaceful revolution on the way that people and companies think about and approach marketing.
Web Marketing Therapy
LorrieThomas.com
WildWebWomen.com
In a world over digital overload, consumers crave real, tangible connections and experiences with the businesses they buy from. Direct mail, specifically personalized postcards, is memorable and drives high ROI at a lower cost than you'd expect.
Michael Epstein has served as CMO of multiple 8 and 9 figure private equity backed online retailers where he successfully utilized direct mail to improve customer loyalty, retention, and profitability. He's now an investor and principal at PostPilot, a platform that allows you to send personalized postcards automatically at scale, as easily as you'd create an email campaign.
Learn more about PostPilot and try it free at postpilot.com
Wayne Mullins is on a similar mission to mine... to help businesses think and act more strategically in their marketing. To that end, he's devised three critical questions each and every business should be asking about its marketing. These questions are at the core of our discussion on this episode.
Wayne is a husband, father of 4, founder, CEO, entrepreneur, and author. He’s a generous soul, a risk-taker, and an out-of-the-box, against the grain thinker & leader. Over the past 20 years, Wayne Mullins has scaled multiple companies and helped hundreds of entrepreneurs do the same with their companies. Wayne influences more than 250,000 entrepreneurs annually through his blog, books, and training programs. Wayne has personally worked with clients in over 100 industries – from every corner of the globe.
You can find Wayne at uglymugmarketing.com
So many businesses overcomplicate marketing. In fact, many jump past the basics, and shoot themselves in the foot as a result. That's why it's so important to get back to the fundamentals of marketing.
Leon is a visionary Marketing Coach obsessed with simplifying the often complex world of marketing into its essential components, how to persuade a person to buy from us with integrity and emotion that invokes a positive result.
His experience spans many different projects and over 20 years, meaning he speaks from doing what he loves to talk about most.
He is not a theorist, but a real business owner with a passion for marketing
Find Leon at...
facebook.com/leonstreetespeaker
youtube.com/user/leonstreete
We're at again, talking about email marketing (one of my favorite topics). In this episode, we welcome Heather Cherry, a Copywriter at Heather Cherry Consulting Co, a freelance agency offering marketing copywriting and content creation.
Heather has been writing professionally for over 13 years. She has been published in SELF, Forbes, Pittsburgh Parent, Nanny Magazine, and Scribd. She published a marketing guidebook, Market Your A$$ Off. She has also worked as a Journalist for The Ridgway Record. She holds a master’s degree in Professional Writing from Chatham University. Heather specializes in authentic storytelling, email marketing, content marketing, and website copywriting.
Find Heather at www.heathercherry.com
What's a Challenger Brand?
As President of BottomLine, Lisa Genovese supports Challenger Brands to evolve their business, creating more impact on the world around them. For Lisa, advancing a business requires more than a surface-level strategy. This is why Lisa and her team hyper-focus on their unique Impact Assessment process to uncover key insights, and help clients see what others may not. BottomLine’s global team helps clients implement kick-ass strategies centered on strong market research insights that consistently improve conversion rates, increase sales, and profit margins.
Find Lisa at wearebottomline.com
Justin Nassiri is the founder of Captivate.ai, which turns a podcast into a month of data-driven, snackable content for social media.
He served in the US Navy on submarines, is a Stanford MBA, and lives in Denver, Colorado.
Learn more about Captivate here
Alison Ver Halen is a content marketer and SEO strategist who founded her company, AV Writing Services, LLC, to help more people expand their online presence and position themselves as thought leaders.
You can connect with Alison at https://www.linkedin.com/in/alison-ver-halen/
John Timmerman is the founder & CEO of Good Monster, a strategic marketing agency that helps growth-focused businesses through profitable marketing and advertising strategies.
In addition to being the leader of a global team of revenue drivers and brand builders, John is also the Co-founder of NoBulCON, a business conference and workshop series with speakers like Gary Vee, David Meltzer, Shay Rowbottom, and more, and the founder of Jaxon Jovie, an American-made denim brand.
His expertise is the driving force behind transforming operations, culture, marketing, sales, and leadership to drive efficient, effective, and remarkable results in a digital age.
You can learn more about John here: https://linktr.ee/johntimmerman
https://thegoodmonster.com/
Pankil Shah is an entrepreneur, founder, and content marketing expert with over 10 years of experience leading product and growth for tech companies. He is the CEO of Outranking.io, an AI platform for writers, editors, and SEO professionals to create create web content.
Try Outranking for Free Here
Brian Casey is the lead content marketing coach at IMPACT, an inbound marketing agency that teaches companies how to become the most trusted voice in their space.
IMPACT
Find Brian on LinkedIn
It's crazy how much businesses rely on technology these days... and yet, when something goes wrong (like we lose access to the internet or someone hacks our database), we don't know what to do or how to fix it. That's where the expertise of our guest comes in...
Josiah Philipsen is the owner of NextTech Consultants. They use technology to free up time in your business allowing you to focus on what you do best -- growing your business. As a business owner and father of three boys he understands the importance of simplifying your life. His favorite conversations are about family, business, and tech.
NextTech Consultants
Search engine optimization is a complex topic. For instance, there are lots of different techniques, strategies and tips that you can make use of. Some work better than others. Others are great but will only work in specific situations or for certain website types. So there really is no wonder why this topic tends to confuse a lot of people.
In this episode, we welcome SEO expert Joe Balestrino, who sheds some light on how to think about traffic from search engines both more broadly as well as more strategically.
You can find and connect with Joe at joebalestrino.com
The word "branding" typically conjures up thoughts of logos, color schemes, and other design elements to represent your business. But personal branding is different. Personal branding is about how you show up as an individual both online and off.
In this episode, we welcome Heather H. Bennett, a marketing strategist and personal brand coach with over 20 years of experience. Drawing from a background in Research and Development, a University of Illinois MBA, and a Northwestern University Social Media Marketing Certification, Heather coaches her clients to create strong, authentic, and unique brands through her business, Creative Brand Coach.
Visit Heather's Website
Connect With Heather on LinkedIn
Have you ever looked at an article in a magazine or newspaper about a competitor and thought to yourself, 'I wish that could be me'?
Or maybe you've sat back and watched as a business has hit the media running with some national exposure, and thought 'how do I get to where they are?'
Well in this episode, we'll be chatting with Jill Lublin, an international speaker on the topics of Radical Influence, Publicity, Networking, Kindness and Referrals.
Jill is the author of 4 Best Selling books including "Get Noticed...Get Referrals" (McGraw Hill) and co-author of "Guerrilla Publicity" and "Networking Magic." Her latest book, "Profit of Kindness" went #1 in four categories.
Jill is a master strategist on how to position your business for more profitability and more visibility in the marketplace. She is CEO of a strategic consulting firm and has over 25 years experience working with over 100,000 people plus national and international media.
Jill teaches a virtual Publicity Crash Course, and consults and speaks all over the world. She also helps authors to create book deals with major publishers and agents, as well as obtain foreign rights deals.
publicitycrashcourse.com/freegift
jilllublin.com
You know those videos that you see and they surprise and delight and just make you laugh? Those are the videos we're talking about on this episode.
As it turns out, there's a magical formula to creating these videos. There are certain elements that have to be there for them to go viral.
Our guest, Joseph Wilkins, founded ProCreative Studios in 2000, where his team produced infomercials, TV spots and web sales videos. Joseph directed thousands of videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot.
As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where his team creates attention-grabbing "viral style" sales videos that entertain viewers into action.
With two decades experience, hundreds of millions of views and over $50 MILLION in tracked sales, Joseph enjoys sharing 8 simple steps any business can follow to drive immediate online sales on his podcast "How To Make A Video Go Viral."
FunnySalesVideos.com
HowToMakeAVideoGoViral.com
If you've ever seen a wall full of refrigerator magnets, you've seen a promotion in action. Businesses use promotional products like magnets, paper weights, and more to market their brand and build lasting relationships with the people they impact.
But promotional products don't have to be merely functional. They can be used to share messages that help your business stand out, develop awareness about your brand, and even convey authentic messages about who you are as a company.
So what kind of promotional products should you give away? What's the difference between low-cost and high-end promotional products?
We'll answer these questions and more with our guest, Swire Ho.
Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry.
Swire is a proud SFG1 certified kettlebell instructor from #StrongFirst. He finds calmness through yoga, organic gardening, and enjoys being in nature.
garudapromo.com
For a small business, website design is one of the most important aspects of their marketing. But the DIY options are limited hard to use for someone who isn't technical. And hiring a designer can be very expensive. This article will explore some of the challenges that come with designing your own site and what to do if you want to take on this endeavor.
On this episode, we'll also discuss an affordable solution for your company's web needs.
Our guest, James Hipkin, has been involved in marketing and advertising at a high level for more than 40 years. His clients appreciate his no-nonsense, jargon-free approach. He explains the ins and out of digital marketing in a way that they grasp, appreciate, and find useful.
Visit inn8ly.com here
If you’re a small business owner, chances are that search engine optimization is something you’ve heard of. But if you don’t have a marketing background, it can be confusing and overwhelming to know how to use SEO tactics for your own business.
There are many different types of SEO strategies out there and not all of them will work for every business (nor should they even be considered to begin with). That's why we're going to talk about the basics today- what SEO is, why it matters for local businesses, and how simple changes can help improve your rankings on Google.
Wendell Jordan Jr. is a passionate and dedicated professional in web designing and the digital marketing sector. He has 10 years of experience in sales and marketing. Currently, he is the owner of Jordan Marking Consultants, a digital agency focused on high ROI marketing solutions. Jordan and his expert team promote businesses with compelling digital marketing strategies and deliver measurable outcomes in real-time.
Find Wendell's Website Here
Find Wendell on LinkedIn
Remember how your mother taught you to "always write a thank you note" when someone give you a present or invites you over for dinner? Emily Post style etiquette may no longer be common, that's no excuse to take a pass on sending notes.
We're not talking text message or emails. What we're talking about here is actual cards in the mail. Why cards? Because they're less and less common which makes you and your message stand out more than ever before.
Our guest, David Wachs is a serial entrepreneur. His latest venture, Handwrytten, provides scalable, robotic solutions that write your notes in pen. Used by businesses in all industries, Handwrytten changes the way brands and people connect.
Prior to Handwrytten, David founded Cellit, a leading mobile marketing platform. With clients including Abercrombie and Fitch, Walmart and more, Cellit was sold in January of 2012.
Both Handwrytten and Cellit were on Inc. Magazine’s Inc 500 list of fastest growing companies. ??David is a speaker on marketing technology, has been featured in the Washington Post and Wall Street Journal, and is a contributor to Inc. Magazine.
Try Handwrytten Here (use discount code "podcast")
As a business owner, it's your job to be creative and innovative, and run your business on your term. You should not have to change the way you operate or what you do just because of how the market expects you to behave. It is crucial that entrepreneurs stay true to their vision in order for them to succeed in today's competitive marketplace.
In this episode, we welcome Viv Guy. Viv is a born entrepreneur. Setting up her first award winning business from scratch at the age of 22 and growing it to a turnover of £1.5 million a year (yep, she says she was “clueless but determined and relentless!”), Viv's learned what it is to grow a successful and profitable business from scratch, not once ...three times.
Viv’s continued doggedly determination is now focused towards helping service-based business owners to get consistent clients and build their businesses in a totally feel good, ‘aligned’ way while working just 20 hours a week.
Viv is passionate about entrepreneurs creating businesses and lives that feel great through working in a totally aligned way.
Find Viv Guy Here
Viv's Facebook
Viv's Instagram
Also...
Discover Your Marketing Superpower Quiz
Discover your own feel-good marketing strategies to grow your business in a way that actually works for YOU.
Focus For Freedom Workshop
In this 90 minute workshop I take you through:
- How to find out where to actually spend your time for maximum results and profits.
- How to find your flow state by identifying what strategies & tactics are actually in alignment for you and energize rather than drain you.
- How to design your business backwards so that YOU come first.
- How to set boundaries for balance.
You know that saying, "it's not what you know, it's who you know?"
Being well connected isn't just about getting jobs. It can also be helpful in making friends, finding business partners, or simply finding a solution to a problem at hand. And by being connected to the right people, you too can get introductions and referrals that will help improve your life. In this episode we'll talk about how easy it is for anyone to get more out of their connections when they have the right tools at their disposal!
In this episode, we speak with Michael Whitehouse, A.K.A. the Guy Who Knows A Guy. Michael is author of the book, "Guy Who Knows A Guy," as well as host of the podcast of the same name. Today he is a mindset coach and motivational speaker who has produced over 300 podcast episodes in the past year among his various platforms including his daily Morning Motivation podcast.
Find Michael at guywhoknowsaguy.com
Getting to the root cause of a problem can not only help you solve it but many other obstacles as well. In fact, creating a change in your life doesn't have to take a long time nor does it have to be difficult.
Erin Pheil and her team provide ultra-rapid, guaranteed, root problem removal for your mind. Leaders and entrepreneurs hire them to help them get out of their own way by rapidly and permanently identifying and eliminating their biggest mental roadblocks like perfectionism, procrastination, fear of success, fear of failure, fear of being seen, anger, difficulty saying no, imposter syndrome, etc., because most leaders get stuck or find themselves in their own way at SOME point along their journey.
Bottom line: the work Erin and her coaches do allows leaders to completely eliminate their stickiest blind spots, fears, insecurities, self-doubt, imposter syndrome, and anxieties holding them back in just an hour or two a week, guaranteed.
Erin's MindFix Group
In today's competitive market, the average lead turns into a sale within five to six months. That means that if you're not following-up with your prospects and staying in front of them until they're ready to buy, you are leaving money on the table.
The best way to get ahead is by turning every prospect into a customer for life. Lead follow-ups are just one aspect of this strategy and there is no time more opportune than now for these actions.
In this episode, we welcome Ely Delaney, the Automated Systems Strategist and is also known as “The People Whisperer”.
He’s the co-founder of Purple Knight Marketing, teaching entrepreneurs how to go from surviving to thriving in any economy through the art and science of building strong relationships and following up for LIFE.
He’s an Amazon bestseller with his two books “Marketing Tidbits” and “Networking Tidbits”
With a passion for connecting people, his best-selling training course “Networking Like A Rockstar” has over 1350 students registered globally. Ely helps speakers, authors, and coaches automate their follow-up to grow their business without having to have an MBA from MIT.
He’s the guy to help you build a 24/7 automated system and turn you into a Follow-Up Rockstar!
Connect With Ely Here
For anyone, self image is important. But when you're a professional, how you see and feel about yourself can be reflected in the work you do and how your clients perceive you. Fortunately, our guest in this episode helps professionals, entrepreneurs, and business owners with their self image.
Joanna Makris comes from and lives in Greece. She is known as “The Inspired 360ᵒ Success - speaker, trainer, coach - who is totally obsessed with mindset and leadership”. She works with ambitious Greek speaking career builders around the world to turn their work-life trade off stress into a win-win experience and joyfully skyrocket their current results. Her passion is to share and inspire new awareness and mindset breakthroughs to stop sacrificing success in one area of life for another, tear down invisible barriers and achieve high level-no-guilt performance for personal and professional life success that “lasts and brings back the smile on your face!”
Prior to choosing this career path, Joanna enjoyed a 15+ yr successful banking career serving from a number of leadership positions in large organizations, such as Citicorp, working with people across the globe, while trying to juggle all other areas of her life. She transitioned to her own coaching, speaking, training business, became a founding partner with the John Maxwell Team and for the last 15 years has been living a life she loves, without sacrificing her career for her life or the other way round. Doing what she’s passionate about (nearly forgetting she’s working!) by helping others bring “Inspired 360ᵒ Success” to their life, while enjoying her family life, looking after herself and building great relationships!
Connect Joanna on LinkedIn
First there was the book, now there's the online course. That is to say, if you want to be seen as an authority in your industry, an online course helps a lot! But there are a number of ways to publish a course online. One of the easiest is to use a marketplace like Udemy. That's good because the marketplace has a built-in audience.
But there are other things to keep in mind. For instance, if you're publishing an online course, or any course for that matter, how do you maximize control over your potential sales and overall revenue?
It's a question to think about.
If you don't want to sell your course on the marketplace of Udemy, how else can you publish an online course?
In this episode, we welcome Stephen Caffery, Creator of the Million Dollar Course Creator Program™ and the Risk Reversal Roadmap Call.
Stephen and his team help successful course creators and instructors with business-related courses on platforms like Udemy deliver high-value courses, high-ticket programs and earn over seven figures per year.
Through the Million Dollar Course Creator Program™, they do this through a customized approach that helps successful course creators and instructors transform their courses into comprehensive high-ticket programs that guarantee results.
How To Get Nine Times The Prospects To Raise Their Hand and Ask For More Details From You
stephencaffery.com
With the world becoming more connected and interconnected every day, it is important for businesses to have access to the right translation services when expanding their business into new countries. There are a lot of great websites like Babylon and Google Translate that can help people with realtime translations in over 90 languages. But those tools won't know the local culture well enough to tell you if your translated marketing message will work in new markets.
Wendy MacKenzie Pease is the owner and president of Rapport International, a metro-west Boston translation and interpretation services company specializing in marketing, legal, and medical/life sciences translation. Throughout her career, she has worked with hundreds of companies to help them communicate across more than 200 languages and cultures.
Wendy is a creative entrepreneur with an MBA from the Tuck School of Business at Dartmouth College and a BA in Foreign Service & International Politics from Penn State. Her expertise in international relations grew from working in several international and global marketing roles and spending years living abroad.
In The Language of Global Marketing, Rapport International President Wendy Pease provides the roadmap for business-builders to find new revenue from a global audience with the right quality content and tools. Filled with easy-to-understand strategies and solutions to real-life situations, this is your guide to successful international expansion through global inbound marketing and translation services.
Learn more about Wendy Pease here
Even if you don't have a lot of time to learn about marketing, advertising, and sales to grow your revenue, you're going to want to tune in to this episode. That's because this podcast will show you how you can sell your knowledge with absolutely no marketing or sales skills and make money from it. You don't have to be an expert on anything - as long as you have knowledge in a field that is valuable to someone who is willing to buy it, then you can make money from selling intellectual property.
Our guest for the episode is a Shadeed Eleazer, a US Navy Veteran and Baltimore's leading Small Business Advisor. Experts and Entrepreneurs hire Shadeed to help them convert their signature online programs and best selling books into license-ready curriculum that is sold to corporations, universities, and government agencies. This increases recurring revenue for business and solves the problem of the time for money exchange for his clients.
Grab your copy of Shadeed's Licensing Execution Plan here
Many businesses suffer from having too many prospects and not enough customers. Building an email list or getting lots of followers on social media is one thing but converting those subscribers and followers into customers tends to be elusive for many of us.
In this episode of more perfect marketing we speak to a conversion expert about how to move more folks from the prospect column to the buyer column.
Kimberly Weitkamp is a conversion copywriter, marketing strategist and podcaster.
As creator of the Audience Conversion Method and host of the Audience Converter Podcast for Community Leaders, she helps community leaders, coaches and course creators convert their audience from strangers to loyal fans.
Kimberly works with her clients to put the right message in front of the right person at the right time (especially in emails!). She’s helped people increase their open rate up to 80%, hit their first-ever 6-figure launch and double conversions on their landing pages. She loves talking marketing, travel and all things sci-fi.
Find Kimberly at theaudienceconverter.com
When most professionals hear the word "sales," they instantly feel a sense of dread. You can just picture the person's face when they think about selling, and it is grimacing in disgust.
But sales doesn't have to be like that! Sales can actually be an enjoyable experience if you're trying to sell something ethically. In this episode, we discuss the idea of permission-based selling with our guest, Lois Koffi.
Lois is a professional speaker, sales trainer, coach, and Ironman Triathlete that has coached thousands of people in business and healthy lifestyles for the last 22 years.
She pivoted, like many in 2020, without having an email list or podcast or tribe online - having focused on face-to-face sales for over 20 years.
She went from 0 sales online to 5 figures a month in less than 6 months with permission-based lead generation online and now coaches, affiliate marketers, and speakers hire her to do the same - pivoting in 6 months guaranteed to live their best life. She now is at multiple five figures a month in 9 months of starting at ground zero online.
She loves affiliate marketing as well and is really passionate about sharing her story and resources through her top 20 podcast.
Get access to Lois' course (for free) at: loiskoffi.com/getleads (use code MASTERY at the checkout)
Nathan Segal has worked as a writer and marketer for 23 years. He has been published over 1,000 times in magazines all over the world and has written 11 book, mostly about computer graphics and photography. He worked as an Associate Editor at WebReference for 5 years and took care of all of the content on their site. His current work is How to Position Yourself as an Expert in Any Industry, where he shows business people how to become the go-to person in their field, by writing a short book which they give away.
Learn more about Nathan Segal here
Download: "How to Position Yourself as an Expert in Any Industry"
Virtual events have fast become a simpler (and less expensive) alternative to hosting live in-person events. Whether it's a conference, a summit, a 3-day event, a webinar, a list-building giveaway, or any other kind of virtual event, we all now have the ability to reach a wider audience online without the hassle or expense of travel. Virtual events give presenters and participants the ability to build authority, pre-sell an audience, as well as build their email lists.
And yet, just like with traditional offline events, there's a lot of coordination involved. That's where Steve Eriksen and EventRaptor come in.
Steve Eriksen is an integration specialist and automations nerd. In his previous role as the Chief Technology Officer for Mary Morrissey, an 8-figure life coach certification organization, he was responsible for all the tech that went into their events with thousands of attendees. When Steve hosted a summit for his own coaching business, he couldn't find a good system to help him run his event. So he's taking his technical background in the events space, along with his real-world experience as an event host, and creating EventRaptor, a system that makes virtual event management easy.
Learn more about EventRaptor here
Get Steve's FREE Virtual Event Checklist
The word "marketing" means different things to different businesses. Often it's an afterthought. Or a mystery. But when a business becomes enlightened about the ideal ways to market to their ideal client... that's when the magic happens.
And the man to show them those ideal ways is none other than Brian Basilico, the award-winning author of the best selling book “It’s Not About You, It’s About Bacon! Relationship Marketing In A Social Media World!” and his latest book, "Toilet Paper Math!” He was honored as one of the Top Marketers to Follow in 2018. Brian is an Online Marketing Strategist with over 40 years of marketing experience and the owner of an award-winning internet marketing company, B2b Interactive Marketing, Inc. Brian is world-renowned for his LinkedIn Training and Innovative Content Marketing Strategies and was one of the first 1000 people to join the Social Network in 2004. Brian is a syndicated blogger, podcaster, and a sought-after guest expert featured in Entrepreneur and Inc., magazines, With over 600 episodes, his show “The Bacon Podcast”, is ranked as one of the Top 100 Marketing Podcasts on iTunes, and was also recognized by Inc. Magazine as one of their top 35 business podcasts.
Find Brian and his many resources here.
Email marketing can be highly effective at growing your bottom line... through both higher sales as well as longer retention of existing clientele. The challenge for many businesses is know what to write and how often.
Thankfully, Rob Fortier has some answers.
Rob is a content marketing coach. His goal is to help coaches, consultants and solopreneurs better understand how to develop and nurture the relationship with their email subscribers, as well as harness the power of their email lists by offering content that inspires, educates, and entertains. He teaches strategies to get writing done quickly, even for those that don't think they are good writers.
Find Rob at robfortier.com
There's this crazy notion that in business it's possible to serve anyone and everyone, and do so sustainably. So many businesses try to be all things to all people. And yet, when it comes to marketing, most businesses try to capture the attention of everyone... usually because they're afraid they will miss out on potential customers if they don't offer everything their competitors do. However, this approach leads to a downward spiral where a business tries to produce and sell more products or services and spreading themselves thin. But when you focus on a narrower target or niche audience, the sky's the limit.
In this episode, we welcome Gavin Lira, Founder and CEO of the Empathy Firm which specializes in helping create niche authority for their clients.
Find out more about Gavin's firm at empathyfirm.com
There are a great many ways to grow your business. Former pro-footballer (that's soccer for us crass Americans) Phil Pelucha has discovered a highly unusual (and highly effective) way to do so.
Phil is a coach, consultant, and & the host of Billionaires in Boxers where he empowers current and future industry leaders.
Through a unique mixture of Podcasting, Broadcast media and live events, Phil is renowned for his ability to introduce high-growth potential organizations, from both the emerging and established markets to the most innovative investors.
You can find Phil at: billionairesinboxers.com or on LInkedIn
Credibility is the most important driver of customer loyalty. Customers are more likely to buy from a company if they perceive it as being credible. And yet, credibility is often overlooked as a key operating factor in business.
That may change for you, after you listen to this episode of More Perfect Marketing.
Our guest, Mitchell Levy, has interviewed over 500 thought leaders from across the world on their credibility which led him to uncover amazing insights on what credibility really is and why it’s important in today’s world, making him the go-to expert on credibility. He's been a Silicon-Valley based Thought Leadership Evangelist for 25 years, chairman of the board of a NASDAQ-listed company, and is a TEDx/Commencement speaker.
Mitchell is also an International bestselling author of over 60 books and has created twenty businesses in Silicon Valley including four publishing companies that have published over 750 books.
You can find Mitchell and information on the various sites mentioned in this episode here:
credibilitynation.com
mitchelllevy.com
mitchelllevy360.com
Incidentally, the word "credibility" can be heard on this episode 31 times.
Podcasting can bring a lot of benefits to your business. It's easier than ever before to start and maintain a podcast, and it only takes about an hour per week that you invest in the project. You'll also get great SEO benefits from podcast hosting sites like Libsyn or Podcast.co, which will help you rank higher on Google searches for relevant keywords.
Podcasts are also easy to monetize with sponsorships or affiliate promotions if you're interested in making some money off your show. And don't forget how much fun it is!
In this episode, we're joined by a guy who literally wrote the book on podcasting. Naresh Vissa is the Founder & CEO of Krish Media & Marketing – a full service e-commerce, technology, development, online, and digital media and marketing agency and solutions provider. He has worked with leading corporations and is a multiple bestselling author.
NareshVissa.com
KrishMediaMarketing.com
When it comes to marketing, most business think about how to best showcase their product or service without worrying about the customer or what they want. However, by understanding and educating your customers on what they are looking for, you're likely to make a better connection with your ideal customers more easily. This is the general premise behind value based marketing, which focuses on the needs of the customer instead of focusing solely on a company's products or services.
On this episode, we speak with a master of value-based marketing, Megan Brame. Megan is a 5x award-winning Advanced Digital Marketing Strategist who helps entrepreneurs develop marketing campaigns that create ride-or-die fans for life.
Find Megan at meganbrame.com
Lydia Sugarman works with companies from 1-100 people to work better...together. That means seamless marketing and sales technology to manage your customer lifecycle from first touch.
Find Lydia at Venntive.com
Creating a new business (or an "encore career") online can be confusing. It's easy to get overwhelmed, and not know where to start. Or worse, start in the wrong place, and fail fast.
David and Dana Hagstrom are hired by second career, Christian coaches and affiliate marketers to help them build a profitable business online. To do this, David and Dana have designed and perfected Your Pathway to Profit, an all-inclusive, step-by-step process that alleviates overwhelm so you can build a profitable online business that will ultimately leave a legacy for your loved ones. The Hagstroms retired from their respective careers as a pastor and paralegal and are now living the dream in Mexico. In addition to working one-on-one with their private coaching clients, and consistently delivering relevant content and value to their community, David and Dana are both published authors and speakers. They will show you how to thrive with ease while honoring God in your business.
Find David & Dana at davidndana.com
The power of the human voice is a powerful tool in advertising. The emotional and meaning-carrying qualities allow for an increased level of engagement with the listener or viewer. In fact, research has found that people remember up to 60% more when they hear information as opposed to reading it. Voice-based advertising can be used on radio, television, YouTube, and other social media platforms.
On this episode, I'm delighted to welcome Michael Holmes, a writer, voice actor, and producer of radio and television commercials, audio-for-video, in fact just about anything involving the spoken word. He produces for retail, education, corporate, and government.
Find Mike at: michaelholmesvoice.com
Disney is one of the most well known companies in the world, and it's no wonder why. With movies, theme parks, TV shows, and more all over the globe Disney has made an impact on people everywhere. In this episode, Vance Morris joins us to talk about some of what make Disney worth studying and how other businesses can model after their knowledge, systems, and success!
Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as a leader in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the Longest Reigning Marketer of the Year.
Find Vance at DeliverServiceNow.com
Creating and launching a new product can be an adventure. And while it's become easier and easier to launch digital products into the market, we shouldn't forget about physical products. In this episode, we speak with Ron Richard, a seasoned expert specializing in the medical device, medical diagnostic, and life science market segments.
With over 35 years of experience in the Medical Industry, having gained extensive knowledge and experience in respiratory, pulmonary, and sleep medicine.
Ron's involvement in owning and operating home care companies, sleep laboratories, manufacturers, and distribution businesses became instrumental in developing and designing several products used in the treatment and diagnosis of chronic health care conditions. Ron's passion for his work has resulted in launching over 40 major products resulting in sales of over $1B.
In 2004, Ron was awarded “Home Care Person of the Year” followed by Top Tech Executive in 2011 in San Diego and with 17 patents in the medical field under his belt all while launching over 40 new products, managing sales in Asia, Europe, and South America, and formulating new product FDA submissions, coordinate registration processes for security protocols of HIPAA/PCI/ISO/HITRUST, medical device, medical diagnostic, and life science market segments for 25 years. BLD Consulting formed in 2011 was only a natural progression in Ron’s career which became a center stone of all his collective expertise in the Medical Industry focusing on sales, marketing, digital, web design, and overall supporting medical device manufacturers, hospitals, homecare, physician-based businesses, as well as clinical trials.
During his involvement as an inventor, investor, and entrepreneur, Ron worked with investors and helped them turn their ideas, as they mulled over a cup of coffee, into a product that benefits people worldwide. Ron’s book, “Someday is TODAY!” walks you through the invention process, taking drawings scribbled on a napkin to a patented product sold on shelves.
You can find Ron and his book at: inventingstartstoday.com
Ah, data analytics... could there be a more exciting topic when it comes to marketing your business? Probably. But without knowing and tracking the right metrics, you could be making all kinds of bad, wrong, or ill-informed decisions.
In this episode, I'm delighted to welcome the amazing Belle Niba, Executive Director at African Ubora, a digital media and marketing company that supports small businesses to effectively compete in a global economy. Belle is also the Founder of African Vibes, a media brand that celebrates contemporary Africa.
Find Belle at:
https://www.linkedin.com/in/belleniba/
https://uboramarketing.com/
Stories are the fundamental building blocks of human culture. We, as humans, love to tell stories. Stories are the most powerful way to connect with people and share ideas. We all have stories in our lives and they all shape who we are.
Stories are a powerful way to communicate with people, sometimes more so than facts and figures. Stories are the most natural way for humans to communicate. It's how we've learned from each other since the beginning of time.
In this episode, I welcome Mary Moss, an emerging writer in Christian non-fiction & poetry genres, her stories are eclectic & vividly written with core Christian values at their heart. She’s a creator of unique opportunities for writers to share their works, tell their stories and earn money! Mary’s on a mission to help you divinely design your words to heal the world.
Find Mary at http://linktr.ee/themarymoss
In this episode, we welcome Tracy Lamourie, a high profile international award winning publicist. Tracy is the Founder and Managing Director of Lamourie Media Inc. a Universal Women's Network 2020 Woman of Inspiration Winner for the Women In Media award and the author of the upcoming book GET REPPED - Build Your Brand With Effective Public and Media Relations.
You can find Tracy at lamouriemedia.com
In this episode, More Perfect Marketing welcomes our very first guest - the energetic and brilliant Lizi Mahoney. Lizi is a Norwegian raised, American based entrepreneur, digital marketing specialist, investor, mentor, knitter, philanthropist and mother of four based in Dallas, Texas.
You can find her agency at healthyboundariesmarketing.com
https://www.linkedin.com/company/healthy-boundaries-marketing/
A unique selling proposition or USP is a way to succinctly outline how your business, product, or service is different from that of your competition. It identifies what makes your business the better choice, and why your target clients should choose you over the competition.
In this episode, we look at some examples of USPs, and discuss ways you can create your own unique positioning.
Direct Mail marketing is often overlooked. But it shouldn't be. For businesses small and large, it can offer a tremendous return on investment... when done properly. In this episode will talk about some of the ways that you could be using Direct Mail Marketing in your business.
Mentioned in this episode:
CardsForClients.com
Postcard Mania
Sometimes the marketing channels you using just aren't cutting it... and you need to find a way to expand or start using additional ones. In this episode we explore how to do that and what criteria to consider.
Facebook ads can be highly effective... but most businesses fail to see the success with them they've been promised. In this episode, we explore the basics of Facebook ads (and some more advanced concepts) to help make sure you approach this marketing tactic in the right way.
Too often we confusing marketing with branding.... specifically "visual branding." And that's a mistake. Because you need to also need to use direct response marketing practices so you can tell prospects how to take action on your offer. That doesn't mean you throw "branding" out the window, though... This episode is all about how branding and direct response work together.
In this episode, we explore the steps to creating solid productivity habits in your business... be it for the creation of marketing assets or anything else. Solid productivity habits will help you get more dine in less time
There's nothing worse than using a lead magnet to collect prospect contact info that has nothing to do with your business. In this episode we talked about how to properly align your lead magnet with your offer
Sure, the word "systems" might sound a bit boring, but, trust me... investing a few minutes as we discuss "marketing systems" could change the way you do business. Enjoy!
There's a simple, yet powerful idea that can and should be driving your marketing... it has to do with your audience, and what they can tell you about how to market to them. In this episode we explore the why and how behind this concept.
In this first episode we explore a few of the essentials businesses SHOULD consider when it comes to their marketing.