Permission to Leap: Recent Episodes
Erin Trafford
Join Digital Business and Content Strategist Erin Trafford for this weekly podcast about how to authentically and effectively build a digital business. From monetizing content, to working with partners, scaling and selling services - Erin dishes her secrets and tips to success in the online space.
Before you’re able to find that ‘richy niche’ for your business, you really need to identify the gap that no one else is filling…
Check out the full episode with Martina Morton here:
https://www.spreaker.com/user/16820784/finding-a-profitable-niche-with-martina-morton-cpa
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More PTL Episodes:
https://www.spreaker.com/show/permission-to-leap
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We dance around it but t’s time to have the MONEY talk. No matter who you are, no matter whether you flunked your math class, you can absolutely get clarity and control over your finances, and you can have both the impact and the income that you really truly desire as an entrepreneur. That was the key takeaway I had from my conversation with Chartered Professional Accountant and co-founder of Grow CPA, Martina Morton.
In this episode of Permission to Leap we talk about:
- Martina’s big leap out of the corporate hustle
- What got Martina and her business partner crazy visibility and published in a national magazine
- How you can take a truthful look at your money story
You can connect with Martina Morton on Instagram here:
https://www.instagram.com/growcpa/
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Because we don't like to be put in BOXES! In this episode, I got through the FOUR steps you need to take as a creative entrepreneur to build your year's business plan.
December is a GREAT month to do this and it shouldn't take you longer than a few hours using this method.
And not surprisingly, I flip the script on what is typically taught.
Here I share how I've doubled my business' REVENUE every year for the last four years using this exact process.
And it goes like this. Revenue -> Profit -> Spending -> Sales -> Content/Marketing
Check out the full bonus episode over in the Permission to Leap Collective.
Register at www.ptlcollective.supercast.com
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Email feedback to hello@storystudionetwork.com
Sometimes it's clear that creative entrepreneurs and superheroes are cut from the same cloth... err cape. Listen to find out what I mean.
Check out the full episode with Lisa Rose Snow here: https://www.spreaker.com/user/16820784/planning-for-a-long-term-goal-with-lisa-rose-snow
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Dream big. And take small actions to make it real. That was the key takeaway I had from my conversation with Film Director Lisa Rose Snow.
In this episode of Permission to Leap we talk about:
- the challenges of not knowing 'how' to do things the right way
- what it's like to be a creative entrepreneur and placing value on that
- 'falling forward' and allowing your business to unfold with trust
You can connect with Lisa Rose on Instagram here:
https://www.instagram.com/lisarosesnow/
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Should you hire a coach for your business? What can you expect from a coach and how do you know if you're going to get your money's worth?
In this episode, I share without selling - yes - just straight up giving you a real sense of:
- what it costs to join a coaching program
- the types of coaches and how they can help you with the different needs in your business
- the theory of investing with both your intuition and your rational beliefs (because sometimes not buying a program isn't a money block, it actually is a good business decision!)
Normally a bonus episode, I'm dropping this one for all to hear because it's THAT important to me. Meantime, you can support the show and join the Collective for $10/month at
ptlcollective.supercast.com
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Is it just me? or…doesn’t it seem like one day every other person on social media became a ‘coach’?
Check out the full episode with Harriette Schumacher here: https://www.spreaker.com/user/16820784/underbelly-of-the-coaching-world-with-harriette
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No. Not everyone is a coach. Even though that might be what you see on Instagram and TikTok. Today on PTL, we dig into the underbelly of the coaching world with reknowned and certified (many times over) executive coach Harriette Schumacher. In this episode, we get into:
- The qualifications you should be looking for BEFORE you hire a coach
- Who needs a business coach and what they are supposed to do
- The curse of the female executive and how to avoid itLiterally one of my favorite interviews of the year so far.
If you want to connect with Harriette, you can find her at https://harrietteschumacher.com/
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This is a BONUS episode for the PTL Collective! Here I talk about the THREE things you NEED to have in place before you enter into a partnership. Not legal advice, but based on my past experiences (and failures) in this department. I also felt called to share insights on how to hire a team member, VA or support person.
Again, I tacked this onto the 35 minute episode because it energetically aligns with the decision making that goes into partnership decisions. I share how I've made some terrible hires in the past and how I take full responsibility for letting it happen.
Join the PTL Collective over on Supercast to access all these Bonus episodes!
I drop them every other week! www.ptlcollective.supercast.com
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It’s happened to you… it’s happened to me.
When our gut, our inner knowing, our intuition is screaming ‘no’... we do it anyway… and then the results suck… or what we feared would happen comes true.
Check out the full episode with Laura Wright and Amber Annette here: https://www.spreaker.com/user/16820784/activate-sales-with-soul-with-laura-and-amber
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Build your business using your intuition. In this powerhouse episode, Erin is joined by TWO of her coaches, Laura Wright and Amber Annette - together they are the Sould Sisters.
We talk about:
- building your business with a blend of energy and strategy
- finding your elemental pattern
- knowing what goals FEEL like as a way to ensure you hit them
Find out more about the Sould Sisters at www.souldsisters.com
Join the PTL Collective for just $10 a month and get bi-monthly bonus episodes! http://ptlcollective.supercast.com
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In this BONUS episode, Erin breaks down the pieces and mechanics of her highest converting content funnel ever. It's called a long tail or evergreen funnel.
Key moments:
- What is a long tail funnel?
- The two key pieces of content you need to activate this type of sales funnel
- Why long tail funnels work to get you out of launch hustle
- Recommendations for automating your content and warming your audience in real time
Join the PTL Collective to get access to all this bonus content
ptlcollective.supercast.com
Chaos, chaos, chaos! Many business owners are embracing that reactive, fly by the seat of your pants or "building the plane while flying it". Yes, it can happen but sometimes we are pushed into a situation that just straight up, SUCKS. Then, what? Do we keep uncontrollably spinning? Or, do we do something? Gain traction so we can move forward with solid ground.
I am joined on Permission to Leap podcast season 4, episode 4 this week by Mary Anne Ivison, who after 12 years in broadcasting found herself in a state of panic when she lost that broadcasting job in the midst of a pandemic.
We talk about job loss, loneliness and a moment to regain control before making any sudden movements. Her approach was the opposite of what many tell us to "go with the flow". Instead, she pulled together various pieces to pave a runway for her half built plan to create a business that she is now thriving in.
Check out the episode to learn how Mary Anne regained control and moved towards a lucrative and niche business.
Check out the full episode with Mary Anne here:
https://www.spreaker.com/user/16820784/job-loss-and-leaping-with-mary-anne-ivison
Join the PTL Collective:
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Stop going with the flow. Start gathering the pieces and making informed business decisions. On today’s episode of Permission to Leap, we are talking about flying by the seat of our pants, building the plane while we are flying it and how sometimes we find ourselves in business and in life in a state of panic, chaos. Today we are talking to Mary Anne Ivison, who after 12 years in broadcasting found herself without a job in the midst of a pandemic. Mary Anne didn’t just leap, jump in, or dive in. She cobbled together multiple revenue streams to strategically find her footing and today, we talk about how.
Specifically in this show, we will talk about:
- How to pause to regain your footing when you're in a tail spin or state of chaos.
- Breaking free from the ‘go with the flow’ mindset and build something that you’re in control of and that is sustainable.
- Strategies to use, like pitching and cold calling to build a portfolio of work and clients for a niche business.
More on Mary Anne Ivison
Instagram https://www.instagram.com/maivison/
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You are previewing a BONUS episode. The full episode is available in the PTL Collective. In this BONUS episode, Erin breaks down the pieces and mechanics of her highest converting content funnel ever. It's called a long tail or evergreen funnel.
Key moments:
- What is a long tail funnel?
- The two key pieces of content you need to activate this type of sales funnel
- Why long tail funnels work to get you out of launch hustle
- Recommendations for automating your content and warming your audience in real time
Join the PTL Collective:
Ptlcollective.supercast.com
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www.erintrafford.com
Content or funnel...which word do I dislike more? Ironic, because I used to run a program on building content funnels. Listen, neither of them actually suck. What sucks is how we are taught to understand them and how to use them in our business.
Funnels are made out to be complicated. And, it's just straight up BS!
I'm excited to invite Gemma Bonham Carter to the Permission to Leap Podcast, Season 4, Episode 3. Digital sales and program consultant Gemma and I chat about why the digital environment is very samey, samey with a copy and paste funnel that is complicated and duplicated.
Stop making it complicated. Tune in and learn how to simplify your funnel.
Check out the full episode with Gemma here:
https://www.spreaker.com/user/16820784/passive-income-with-gemma-bonhamcarter
Join the PTL Collective:
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In this episode, I am joined by Gemma Bonham Carter. We talk about real life and real business - what led Gemma to become an entrepreneur that helps other entrepreneurs make bank with online courses by turning their story, experience and skills into programs that sell. Today we will dig in to deconstruct what the digital gurus preach about funnels and evergreen content and the energetics of when you need to start thinking about passive income to build a digital economy.
Specifically in this show, we will talk about:
- What is a funnel? What is an evergreen course? Does everyone need one? We will get back to the basics so you can figure out who, what, why, where and when.
- Deconstructing what you’ve been programmed to believe about evergreen content & funnels.
- Passive income streams and how to create an effective passive income source, by putting in the work up front and leaning in to your energetics.
More on Gemma Bonham Carter:
Instagram
https://gemmabonhamcarter.com/
Join the PTL Collective:
Ptlcollective.supercast.com
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It’s time to shake things up! During this episode, we are digging in on the what and why on some changes coming to this season of Permission to Leap. Strategically, I’ve been hyper focused on the digital social media realm. However, I’ve learned and am anxious to share my learnings on the importance of content diversification, omni channel marketing and showing up across platforms in a meaningful way to make meaningful connections through emotions and storytelling. You see, it’s a lot of the same foundation but a different more impactful way to tell it. That is what this season is all about.
Specifically in this show, we will talk about:
- A new format of PTL, featuring both me and a guest in the business realm.
- What to expect; guests, topics & tons of insights. Including learnings from me and other business
- The PTL Collective Membership. What it is, why I created it and how you can join!
Join the PTL Collective:
Ptlcollective.supercast.com
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In Episode 1 of Season 4, I get raw, real and emotional. I talk about my anger and how it created an opportunity for an epic quantum leap of growth. I dig deep and share my personal journey and experiences that ultimately led to me getting back on the mic in a much bigger way; becoming the co-founder of Story Studio Network, a podcast strategy & production agency. Each facet of my story was forging the path towards a quantum leap and giving myself the permission to leap.
Specifically in this show, we will talk about:
- Anger. The anger that fueled my fire! How you can channel your emotions to create your quantum leap.
- Expectation setting for PTL & what you can look forward to this season.
- The PTL Collective! Introducing strategic insights hub for you.
Join the PTL Collective:
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We are BACK! After a mini hiatus, Permission to Leap is back. In today’s episode, I'll give you a glimpse of the behind the scenes that has finally brought me back to you and on the mic, more excited than ever to share how I got here and the quantum leap. The journey wasn’t easy and in today’s episode I’ll touch a little bit on how anger and a strong love for connection with you, the listeners started to bring me back. I love the mic, I love connecting with real humans and I was searching for permission. Permission to leap.
Specifically in this show, we will talk about:
- Why we’ve been MIA and what led me to being back and excited about Season 4 of Permission to Leap.
- The loss of a dear friend and the fury of emotions behind my quantum leap.
- What to expect in Season 4 of Permission to Leap, a change up to the show.
Join the PTL Collective:
Ptlcollective.supercast.com
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We are at the end of a quarter, and it's time to do an assessment... might be a good time to assess how you are spending your time and energy and money in your business as well. Here I talk about the best investments I made in my business in the last two years and the worst investments I made. And what I plan to spend on next.
Specifically, in this show, we will talk about:
- What were the worst investments I ever made in my business from apps to programs and more
- The number one expense in my business right now - Coaching and advisers
- From paid ads to a fractional CFO - Where I plan to spend next
For more visit:
www.erintrafford.com
Sign up for my free training:
HOW TO CREATE A TIME SAVING CONTENT PLAN THAT ATTRACTS YOUR IDEAL AUDIENCE!
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In this episode, we talk about monetizing your content and 'selling' it to sponsors. The influencer marketing landscape has changed A LOT in the last five years. So what are the options now? How do you broker those deals? What do you need to have to get started?
Specifically, in this show, we will talk about:
- Proof of concept - What it means to start creating your content strategically and build a case study
- Strategic pitch plans - Why engaging with your target audience is key
- What makes a great media kit and why you need one
For more visit:
www.erintrafford.com
Sign up for my free training:
HOW TO CREATE A TIME SAVING CONTENT PLAN THAT ATTRACTS YOUR IDEAL AUDIENCE!
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Introducing our next guest co-host on Permission to Leap!
After escaping many years of the big law firm life (aka the "soul-sucking situation"), Corinne Boudreau started her entrepreneurial legal journey. What started as an in-person legal course developed for small business owners has now turned into guided legal templates for Canadians doing business online.
Corinne has a knack for making things practical and easy to implement. Being a lawyer since 2002 has given her perspective and experience to boil things down to the essentials.
She joins Erin today to dig into how the law can help your business.
Specifically, in this show, we talk about:
- How most business owners FEEL about the law, lawyers and contracts and why we feel like it's too formal and not personal enough
- Her ENERGETIC connection to what the law makes possible and how charging corporate rates for legal advice didn't FEEL energetically aligned
- How her legal template library is like a CAA membership for your business and provides peace of mind
Listen to Get It In Writing on Apple or your favorite podcast platform!
Visit OnlineLegalEssentials.ca and connect with Corinne on Instagram.
Drop an Instagram voice note with your thoughts about the show at @its.erintrafford and you might be featured on the show!
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We interrupt your regular Permission to Leap podcast feed with this special announcement because it’s time you Get It In Writing!!
Coming up I am going to be sharing brilliance from our next co-host Corinne Boudreau of Online Legal Essentials. Get ready to legal-proof your business as we dive into the first episode of a FOUR part series on how to build better business boundaries, what to consider before launching a partnership with another creator and tons of other important details you might be overlooking right now.
You won’t want to miss it!
Want to drop me an Instagram voice note with your thoughts about the show? Join me at @its.erintrafford
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I get it - you have tons of stories from your life - but you see ZERO connection to them and your business. You can't quite figure out how to leverage all your lived and learned stories to grow your revenue and attract more customers and clients.
This episode of Permission to Leap is going to explain HOW stories work to attract and maintain clients and how they are the secret ingredient that most miss. Here I'll talk about how to simplify your approach to storytelling and how to identify if and when 'you're doing it right'.
Specifically, in this show, we will talk about:
- The science of storytelling and how stories activate parts of our brain that other messaging cannot reach
- Which forms of storytelling activate the Know-Like-Trust factor faster
- How to overlay a story onto your launch or sales calendar so prospects and clients feel seen, supported and engaged
The Science of Storytelling blog post
For more visit:
www.erintrafford.com
Apply for the next enrollment of Story and Strategy School here.
Buy Stories for a Year
Additional Resources:
Get 77 Story Prompts for Free here
Download Permission to Leap the eBook
Take the Story Framework Masterclass
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Feeling stuck with where to start with telling your Story to connect it into your business? Fear not. In this episode of Permission to Leap, I share with you the three stories you need to master in business. We cover - how to truly talk ABOUT YOU so that you activate connection and empathy in your audience, your story about where and your story about what...Hint: when you nail these three stories, most of the rest of your messaging becomes easy peasy.
Specifically, in this show, we will talk about:
- How to tell your About You Story - the common pitfalls people have when talking about themselves and how to avoid them
- Where your Story takes your audience and why it isn't about your geography or your products
- How you tell it and the story that helps people decide between you and your competitors
For more visit:
www.erintrafford.com
Apply for the next enrollment of Story and Strategy School here.
Buy Stories for a Year
Additional Resources:
Get 77 Story Prompts for Free here
Download Permission to Leap the eBook
Take the Story Framework Masterclass
Follow me on Social:
In today’s episode, we get into how our content strategy should be designed to do two things - grow our business, while at the same time, growing our audience. We dig into one of the best and fastest ways to do BOTH and create incredible content. We are talking about partnership development and why it's often overlooked as a key contributor to the success of your content funnel and strategy
Specifically, in this show, we will talk about:
- How to shift the way you're looking at partnerships and joint ventures
- Why every business owner needs to learn how to PITCH themselves
- How to find aligned partners and a few considerations to note before jumping into a joint venture
Stay tuned for our special guest co-host on the next episodes of PTL! A lawyer who can help you to better understand where you need to set some boundaries in your creative business.
For more visit:
www.erintrafford.com
Apply for the next enrollment of Story and Strategy School here.
Buy Stories for a Year
Additional Resources:
Get 77 Story Prompts for Free here
Download Permission to Leap the eBook
Take the Story Framework Masterclass
Follow me on Social:
In today’s episode, I'm throwing up the curtain and going behind the scenes of the launch of Story & Strategy School and how we drove more than $72,000 in sales without a traditional launch and simply by using a content funnel.
Specifically, in this show, we will talk about:
- How a launch is just a content flow with higher frequency and 'launching' is a measure of intensity and intention
- How a content funnel SELLS for you
- What pop-up podcast and pocket podcast are and how they are working for high ticket sales
- Why rolling enrollment programs hedge against launch burn-out and put you in control of how and how often you show up
For more visit:
www.erintrafford.com
Apply for the next enrollment of Story and Strategy School here.
Buy Stories for a Year
Additional Resources:
Get 77 Story Prompts for Free here
Download Permission to Leap the eBook
Take the Story Framework Masterclass
Follow me on Social:
Introducing our first ever guest co-host on Permission to Leap! Monique Bryan is a personal brand strategist and business coach and she joins Erin today to dig into how a personal brand can uplift your business and why investing in YOU is one of the most important business investments you will ever make.
Specifically, in this show, we talk about:
- What a personal brand can do for your business
- Why visuals and image are SO important
- Mo’Mentum retreat in Miami!
Listen to the full 6-part Juicy CEO Miami podcast and connect with Monique on Instagram.
Book your seat at the Mo’Mentum retreat in Miami, November 10-13, 2022 - Send a note to team@erintrafford.com
Drop an Instagram voice note with your thoughts about the show at @its.erintrafford and you might be featured on the show!
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We interrupt your regular Permission to Leap podcast feed with this special announcement because we’re going to Miami baby!!
Next week I am going to be introducing you to my very first co-host on the program, Monique Bryan, personal brand strategist and coach.
That's right! We're going to be talking about all sorts of things from building a personal brand to how you can start to create true momentum in your brand and business this year.
You won’t want to miss it!
Want to drop me an Instagram voice note with your thoughts about the show? Join me at @its.erintrafford
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Instagram Stories, Google Web Stories, YouTube Shorts, Pinterest Idea Pins, TikToks - the world seems to be demanding that we create shorter and shorter pieces of content just to be seen. But does this mean that longer form content isn't or can't be effective anymore? This is precisely what we dig into in this episode of Permission to Leap. Specifically, in this show, we will talk about:
- The concept of attention spans and the medium being the message; attention spans equal the lifetime value of the content
- The lack of evidence to prove that shorter creates better relationships
- Ways to start bringing longer form content into your strategy when you are caught on the 'create more and shorter' train
For more visit:
www.erintrafford.com
Want to grab the $47 upgrade to Content Flow Foundation series with all the workbooks and worksheets? Click here and use code PTL15OFF at checkout!
Apply for the next enrollment of Story and Strategy School here.
Buy Stories for a Year
Additional Resources:
Get 77 Story Prompts for Free here
Download Permission to Leap the eBook
Take the Story Framework Masterclass
Follow me on Social:
I've had blog posts receive hundreds of thousands of views. I've had some receive mere dozens. The question is always how do you create viral content? Well, It entirely depends on your definition of the word viral and the platform your content is being put on - but there are still some fundamental concepts we can unpack in terms of virality. What has the data shown is more likely to go viral? What can you start doing in your content to give it that viral quality? Moreover, why do you want your content to go viral and what will you do when it does? This is what we will dig into in today's episode of Permission to Leap. Specifically, in this show, we will talk about: * The three rings of audience depth and how the algorithm on most social media keeps you in the first (and tightest) circle * The tie between the psychology of Storytelling and the science of virality and what it really means to go viral in this day and age * What to do BEFORE your content goes viral and how to optimize on the increased visibility (why having a content flow plan will work to your advantage if and when this happens)
For more visit:
www.erintrafford.com
Want to grab the $47 upgrade to Content Flow Foundation series with all the workbooks and worksheets? Click here and use code PTL15OFF at checkout!
Apply for the next enrollment of Story and Strategy School here.
Buy Stories for a Year
Additional Resources:
Get 77 Story Prompts for Free here
Download Permission to Leap the eBook
Take the Story Framework Masterclass
Follow me on Social:
Part Three of this special workshop drop on Permission to Leap is where we tie it all up with a bow and build out your full 90-day content plan. Grab your notebook and your worksheets to plot out your full funnel onto a calendar that feels aligned and strategic!
Specifically, in this show, we will talk about:
- How your content pillars, supports and magnets serve to support you and your clients
- How to build pivot points into your plan
- Why a calendar doesn't work for most people and why we use a flow instead
Want to grab the upgrade to the full program with all the workbooks and worksheets? Click here and use code PTL15OFF in the checkout!
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Part Two of this special Workshop drop on Permission to Leap is all about making decisions and being in strategic action. In this workshop, we will dig into your Content Pillars - the platforms you will use to achieve your goals, the gaps you need to fill in order to optimize your actions and how you are going to measure success.
Specifically, in this show, we will talk about:
- Answering the question, ‘Should you create content on a new platform or work with the ones you already have?’
- How to establish your content lead magnet and how it fits into the grand scheme of your content strategy
- How to decide how you will measure the success of your content funnel
Want to grab the upgrade to the full program with all the workbooks and worksheets? Click here and use code PTL15OFF in the checkout!
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Part One of this very special Workshop drop on Permission to Leap. In this workshop, we uncover the first and critical part of your Content Strategy and your Content Funnel - which is knowing your audience and knowing your values. Specifically, in this show, we will talk about:
- How to understand your content objective (and give your content a job!)
- Getting to know your Audience beyond their basic geographics and demographics
- How to get a sense of where your values as a business owner intersect with the values of your customers
Want to grab the upgrade to the full program with all the workbooks and worksheets? Click here and use code PTL15OFF in the checkout!
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We interrupt your regular Permission to Leap podcast feed with this special announcement! Next week we’re dropping three episodes - three in a row - all about setting up, finding and activating your Content Flow Foundation!
Consider it my gift to you! So block off the time - about an hour. This is going to be amazing! And, if you haven't already subscribed to the show, make sure you hit that button because you're going to want to listen to this as soon as it drops!
Want to grab the upgrade to the full program with all the videos and worksheets? Head to the workshop show notes when they drop to get your coupon code JUST for listeners of Permission to Leap!
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In today’s episode, we’re talking about all things starting a podcast. Podcasts are the fastest growing, highest converting type of content on the digital market. And now it seems like everyone wants to have a show. But should everyone have a podcast? Does it make good business sense? In this episode of Permission to Leap, we talk about the realities of hosting a podcast, why you might want one, what you should consider and the data to back up the incredible opportunity with audio on demand.
Specifically, in this show, we will talk about:
- Why your ‘Why’ needs to be specific if you want your podcast to do anything for your business
- Your audience is smart. Why podcasts and audio on demand are the new masterclass
- It’s not about the tech. Why it’s easier than ever to get started
- What the data is telling us about the power of podcasting for business
For more visit:
www.erintrafford.com
Apply for the next enrollment of Story and Strategy School here.
Buy Stories for a Year
Additional Resources:
Get 77 Story Prompts for Free here
Download Permission to Leap the eBook
Take the Story Framework Masterclass
Follow me on Social:
In today’s episode, so you want to be an influencer? Really? This episode of Permission to Leap holds nothing back on what it means to be a social media influencer, how to be one, how brands select them and the reality of what you're saying when you say "I want to be an influencer".
Specifically, in this show, we will talk about:
- The trends in influencer marketing and how it's becoming more like media buying
- The difference between wanting to be an influencer and wanting to have influence
- Why I decided to get out of the influencer marketing rat race and shift to doing more meaningful storytelling and content strategy work
For more visit:
www.erintrafford.com
Apply for the next enrollment of Story and Strategy School here.
Buy Stories for a Year
Additional Resources:
Get 77 Story Prompts for Free here
Download Permission to Leap the eBook
Take the Story Framework Masterclass
Follow me on Social:
In today’s episode, we talk about why you need a content strategy. Did you know 60% of your buyer's decision will come from the CONTENT you create and put out into the world? That’s right! Their decision to buy is 60% made BEFORE they jump on a sales call or click the ‘Buy’ button.
Specifically, in this show, we will talk about:
- What a content strategy is, ALL the things like social, blogging, podcasting and how they work TOGETHER to bring you closer to an objective.
- What a strategy is NOT
- How this show is shifting to help you TAKE ACTION on your Aligned Strategy
For more visit:
www.erintrafford.com
Apply for the next enrollment of Story and Strategy School here.
Buy Stories for a Year
Additional Resources:
Get 77 Story Prompts for Free here
Download Permission to Leap the eBook
Take the Story Framework Masterclass
Follow me on Social:
Today on the podcast, I'm sharing with you some of the emerging trends I'm seeing in terms of digital sales... a new-old term that is being revivied "digital PR assets" and where I see content strategies moving over the next 12 months.
For more visit www.erintrafford.com
Follow me on Instagram at www.instagram.com/its.erintrafford
Grab the ebook at www.erintrafford.com/ebook
Register for the Storytelling Framework Masterclass at www.erintrafford.com/masterclass
Today on the podcast, we are answering the FAQs we get most often; like how often should I post? How often should I ask for a sale? How big does my list have to be to create momentum? Can I really run a business off of Instagram?
- How often should I post?
- How big should my list be?
- Options for creating momentum if you want to get off Instagram
For more visit:
www.erintrafford.com
Apply for the next enrollment of Story and Strategy School here.
Buy Stories for a Year.
Resources:
Get 77 Story Prompts for Free here
Download Permission to Leap the eBook
Take the Story Framework Masterclass
Goal setting can send a lot of creatives into an overwhelmed tailspin. And if that’s you, this episode is your permission to stop setting goals the traditional way.
Specifically, in this show, we will talk about:
- How to reverse engineer your outcomes;
- a look at how I plan my launches and increase revenues quarter by quarter;
- the act of using the calendar to create objective based marketing
For more visit:
www.erintrafford.com
Apply for the next enrollment of Story and Strategy School here.
Buy Stories for a Year.
This episode is going to unpack why you feel your content is failing and how to fix it. We tap into the ENERGY of our strategy and the TACTICS we use to make it happen.
Specifics we dig into today include:
- Strategy versus tactic
- How to infuse Story into your Strategy
- Why you might be sharing too much information
Resources
For more information on how to join Story & Strategy School, visit www.erintrafford.com
Get 77 Story Prompts for Free here
Download Permission to Leap the eBook
Take the Story Framework Masterclass
BUY STORIES FOR A YEAR
Building on the idea of tracking; it's important to keep it simple AND use effective tools that don't muddy the water. In this episode, I'll share the apps we use, the apps we ditched and how we manage our content from day to day.
Specifics in this episode:
- Our content tech stack - what is a tech stack?
- Tech we use to track written content
- Tech we use to create video content
- Tech we use to produce and track podcasts
Resources:
More about Story & Strategy School
Get 77 Story Prompts for Free here
Download Permission to Leap the eBook
Take the Story Framework Masterclass
BUY STORIES FOR A YEAR
This episode is all about keeping it SIMPLE in your content strategy and in your business. Today, I share how our company runs and the priorities we set when we open the doors to programs and build content assets to fill them.
Specifics in this episode:
-
How I decide what to post
-
Staying accountable to the ENERGY and not the plan
-
How to track your creative endeavours - the spreadsheets we have in our biz
Resources:
More about Story & Strategy School
Get 77 Story Prompts for Free here
Download Permission to Leap the eBook
Take the Story Framework Masterclass
BUY STORIES FOR A YEAR
What is the difference between being authentic and being vulnerable and HOW does this impact where and when we show up in business. I get personal in this episode and talk about faux authenticity and how to avoid it in your content.
Specifics in this episode:
-
The concept of authenticity and how to find it- stop being superficial
-
Vulnerability is closely tied to courage
-
Some Stories are just for you.
Resources:
Get 77 Story Prompts for Free here
Download Permission to Leap the eBook
Take the Story Framework Masterclass
BUY STORIES FOR A YEAR
There is a difference between ‘being in action’ in your business and creating an opportunity to make an informed decision. Too often marketing gurus want you to be in constant action - when for most people, that creates overwhelm and indecision.
In this episode, I go deep on the concept of decision making when it comes to your content, how you want to show up, where you want to show up and why.
Specifics in this episode:
-
explain how action creates decisions; how to use that in business
-
The concept of a strategic story plan based on verifying assumptions
-
Feelings ARE data
-
build your foundation on FEELINGS and Data
Resources:
Get 77 Story Prompts for Free here
Download Permission to Leap the eBook
Take the Story Framework Masterclass
BUY STORIES FOR A YEAR
This episode is about drawing a distinct line between the act of creating content and the art of storytelling. Here I build on the previous episode and dissect WHY Content is Queen and why if you are not learning to properly leverage it, you are missing a huge opportunity.
Specifics in this episode:
-
Draw a distinct line between Content being Queen and Good Storytelling
-
Content is Queen - and here's why
-
The 4 things that a Good Story Can do
-
How to start using Story in your business right now
Resources:
Get 77 Story Prompts for Free here
Download Permission to Leap the eBook
Take the Story Framework Masterclass
BUY STORIES FOR A YEAR
This episode is about drawing a distinct line between the act of creating content and the art of storytelling. Here I build on the previous episode and dissect WHY Content is Queen and why if you are not learning to properly leverage it, you are missing a huge opportunity.
Welcome back into Permission to Leap. Season Two kicks off with radical transparency and a conversation about commitment to finding true flow in business.
In this re-establishing episode, I share the new tone for my business and this show… and talk about how we managed to weather 2021 and come out on top.
Specifics in this show:
- How to Learn how to identify when things get complicated in business
- Why Creating pivot points in business to enable FLOW and flexibility (launch without launching) is essential
- The number one thing business owners are still misunderstanding
Resources:
Get 77 Story Prompts for Free here
Download Permission to Leap the eBook
Take the Story Framework Masterclass
In this episode of Permission to Leap, we celebrate making it through 2020 … we can see the light and it’s time to shift the narrative a bit.
Today we are going to talk about:
- The importance of real rest and how to make it a priority
- How to recognize being depleted (it’s not what you think!)
- An option to make 2021 flow more freely and openly
Resources:
NOTE As of 2021, we have retired our Content Strategy Starter Guide and created a NEW Resource to help you unlock your Story & Strategy.
Grab your 77 Story Prompt Download Here
Download Permission to Leap | The eBook Here
Follow Erin on Instagram
Connect with Erin on LinkedIn
Watch Erin on YouTube
In this episode of Permission to Leap, I go back to my humble beginnings as a blogger and explain why blogging is definitely not dead. In this episode, we talk about:
- How professional bloggers make money
- How blogging has changed over the last ten years and how it’s different from Instagram blogging
- How you can start to look at a blog as a way to leverage content to drive sales
Resources:
NOTE As of 2021, we have retired our Content Strategy Starter Guide and created a NEW Resource to help you unlock your Story & Strategy.
Grab your 77 Story Prompt Download Here
Download Permission to Leap | The eBook Here
Follow Erin on Instagram
Connect with Erin on LinkedIn
Watch Erin on YouTube
In this episode of permission to leap - we talk about time management and focusing on the power of just one day.
- How to reclaim power over our time
- Guidelines for running your own VIP CEO day
- Highlight massive client results that were achieved in a day
Resources:
NOTE As of 2021, we have retired our Content Strategy Starter Guide and created a NEW Resource to help you unlock your Story & Strategy.
Grab your 77 Story Prompt Download Here
Download Permission to Leap | The eBook Here
Follow Erin on Instagram
Connect with Erin on LinkedIn
Watch Erin on YouTube
In this episode of Permission to Leap, I debunk some of the common misconceptions about the term ‘launch’
- What it means to launch and why you might be overthinking it
- How activating a launch can help you actually get more clear
- The very basic elements you need in order to launch
Resources:
NOTE As of 2021, we have retired our Content Strategy Starter Guide and created a NEW Resource to help you unlock your Story & Strategy.
Grab your 77 Story Prompt Download Here
Download Permission to Leap | The eBook Here
Follow Erin on Instagram
Connect with Erin on LinkedIn
Watch Erin on YouTube
In this episode of Permission to Leap we talk about the importance of the big picture in business and why prioritizing YOU as a CEO is key to your success
- Working in versus working on
- Strategies for big picture planning (CEO days, vision days, getting out of the house)
- How I batched days in the early part of my business
- Planning yearly and then quarterly
Resources:
NOTE As of 2021, we have retired our Content Strategy Starter Guide and created a NEW Resource to help you unlock your Story & Strategy.
Grab your 77 Story Prompt Download Here
Download Permission to Leap | The eBook Here
Follow Erin on Instagram
Connect with Erin on LinkedIn
Watch Erin on YouTube
In this episode of Permission to Leap, we dig into why so many digital business fail and business owners feel like quitting.
- What is actually happening when you feel like giving up
- Why giving into these feelings can be the best thing to do in your business
- How i turned my ‘quit’ moment into a breakthrough business moment
Resources:
NOTE As of 2021, we have retired our Content Strategy Starter Guide and created a NEW Resource to help you unlock your Story & Strategy.
Grab your 77 Story Prompt Download Here
Download Permission to Leap | The eBook Here
Follow Erin on Instagram
Connect with Erin on LinkedIn
Watch Erin on YouTube
In this episode of Permission to Leap we get into the fundamentals of an amazing and aligned content strategy…
We talk about
- How to use your existing content to figure out what you can sell
- Why your content is a hotbed of information and valuable feedback
- A trick I use to see if my message is resonating with my audience that you can try right away
Resources:
NOTE As of 2021, we have retired our Content Strategy Starter Guide and created a NEW Resource to help you unlock your Story & Strategy.
Grab your 77 Story Prompt Download Here
Download Permission to Leap | The eBook Here
Follow Erin on Instagram
Connect with Erin on LinkedIn
Watch Erin on YouTube
In this episode of permission to leap, we talk about the craptastic year that was 2020 and what we can learn from it as we head into 2021.
- Why it’s never too early or too late to plan
- The steps I’m taking in my business to blow the lid off 2021
- Why there’s no time like the present to just go for it
Resources:
NOTE As of 2021, we have retired our Content Strategy Starter Guide and created a NEW Resource to help you unlock your Story & Strategy.
Grab your 77 Story Prompt Download Here
Download Permission to Leap | The eBook Here
Follow Erin on Instagram
Connect with Erin on LinkedIn
Watch Erin on YouTube
In this episode… we are talking about content strategy… what is it...and why do you need one?
- We’ll go over the difference between a content strategy and a social media strategy
- And I’ll also open your eyes to the digital concept of a content funnel and why posting with purpose is always in your best interest
Resources:
NOTE As of 2021, we have retired our Content Strategy Starter Guide and created a NEW Resource to help you unlock your Story & Strategy.
Grab your 77 Story Prompt Download Here
Download Permission to Leap | The eBook Here
Follow Erin on Instagram
Connect with Erin on LinkedIn
Watch Erin on YouTube
In today’s episode we are going to cover reverse engineering your business and how doing this once or twice a year… can skyrocket you into the next phase of strategy.
- What it means to reverse engineer your business (aka a new way of goal setting that goes against the norms)
- How to use your dreams to work out what to sell as your digital business (no matter what phase of business you are at)
Resources:
NOTE As of 2021, we have retired our Content Strategy Starter Guide and created a NEW Resource to help you unlock your Story & Strategy.
Grab your 77 Story Prompt Download Here
Download Permission to Leap | The eBook Here
Follow Erin on Instagram
Connect with Erin on LinkedIn
Watch Erin on YouTube
In this episode, Erin explores:
- The key differences between a strategy and a plan… these two things are often confused, but they are quite different and require different skill sets and considerations
- The four phases of strategy and how you can move through them as you take action in your business…
Resources:
NOTE As of 2021, we have retired our Content Strategy Starter Guide and created a NEW Resource to help you unlock your Story & Strategy.
Grab your 77 Story Prompt Download Here
Download Permission to Leap | The eBook Here
Follow Erin on Instagram
Connect with Erin on LinkedIn
Watch Erin on YouTube
In this episode of Permission to Leap, we’ll talk about … 1. The tactic I used to win my first national radio award and how I use it to connect online today… 2. Understanding digital touch points and using those to make decisions about where to be (e.g. not everywhere) 3. Combine all of this into a content strategy… and hopefully you’ll have a better understanding of why always being on could be hurting you more than helping…
Resources: NOTE As of 2021, we have retired our Content Strategy Starter Guide and created a NEW Resource to help you unlock your Story & Strategy.
Grab your 77 Story Prompt Download Here
Download Permission to Leap | The eBook Here
Follow Erin on Instagram
Connect with Erin on LinkedIn
Watch Erin on YouTube
In this episode of Permission to Leap, I talk about: 1. What money actually is and why our understanding of money impacts our ability to attract it 2. How our belief in money can enhance our permission to leap towards our dreams 3. How money changes the way we understand our role as a business owner (as in - what would ‘more’ money in our business mean? Supporting others, creating more value and expansion) 4. The ways I like to make money - active revenue… passive revenue …
Resources: NOTE As of 2021, we have retired our Content Strategy Starter Guide and created a NEW Resource to help you unlock your Story & Strategy.
Grab your 77 Story Prompt Download Here
Download Permission to Leap | The eBook Here
Follow Erin on Instagram
Connect with Erin on LinkedIn
Watch Erin on YouTube
In this episode of Permission to Leap, Erin answers the burning question- What is a digital business? She helps you identify: - the three key characteristics of a digital business - how you can start to incorporate them into your business - how understanding passive income will help your bottom line Resources: NOTE As of 2021, we have retired our Content Strategy Starter Guide and created a NEW Resource to help you unlock your Story & Strategy.
Grab your 77 Story Prompt Download Here
Download Permission to Leap | The eBook Here
Follow Erin on Instagram
Connect with Erin on LinkedIn
Watch Erin on YouTube
In this episode of Permission to Leap, I talk about: - the 'sameness' trap and why being the same as another business owner is never a reality - why fear of judgement keeps us stuck - the one thing you can do right now to start overcoming your fear of judgement - how to leverage your envy for your own benefit - how to look at a competitive market as a good thing Resources: NOTE As of 2021, we have retired our Content Strategy Starter Guide and created a NEW Resource to help you unlock your Story & Strategy.
Grab your 77 Story Prompt Download Here
Download Permission to Leap | The eBook Here
Follow Erin on Instagram
Connect with Erin on LinkedIn
Watch Erin on YouTube
In this episode of Permission to Leap, Erin matches strategy with mindset and walks through the five key pieces to every successful digital business. Covered in this podcast - why most digital entrepreneurs start backwards - the two foundational blocks to every successful business - why you're probably using a fear of tech as an excuse to keep you from being successful - why you don't always need to invest a ton of money in order to make money in your business Resources: NOTE As of 2021, we have retired our Content Strategy Starter Guide and created a NEW Resource to help you unlock your Story & Strategy.
Grab your 77 Story Prompt Download Here
Download Permission to Leap | The eBook Here
Follow Erin on Instagram
Connect with Erin on LinkedIn
Watch Erin on YouTube
In this episode of Permission to Leap, Erin covers the four key pillars to your digital strategy. These are the elements that you need to continuously refer to and check in on as you pivot, grow and expand your business and your life. 1. Vision - how to see your life as a successful digital CEO 2. Plan - how to plan your strategy so it supports you and your business 3. Support - where and how to look for support in growing your business 4. Action - how to give yourself permission to take steps towards your goals
Resources: NOTE As of 2021, we have retired our Content Strategy Starter Guide and created a NEW Resource to help you unlock your Story & Strategy.
Grab your 77 Story Prompt Download Here
Download Permission to Leap | The eBook Here
Follow Erin on Instagram
Connect with Erin on LinkedIn
Watch Erin on YouTube
In this episode of Permission to Leap: We talk about why it's important to face adversity and learn how to overcome it. Erin shares her biggest biz mistakes that kept her stuck - 1. like believing she couldn't do it alone, 2. throwing money at a problem before she understood it and, 3. the fatal error, of not fully understanding her customer.
This episode of Permission to Leap allows you to see where mistakes can be used as fuel for growth in your business and in your life. NOTE As of 2021, we have retired our Content Strategy Starter Guide and created a NEW Resource to help you unlock your Story & Strategy.
Grab your 77 Story Prompt Download Here
Download Permission to Leap | The eBook Here
Follow Erin on Instagram
Connect with Erin on LinkedIn
Watch Erin on YouTube
In this first episode of Permission to Leap, we talk about why now was the time to 'leap' back into the podcast world; overcoming fears of rejection and the dreaded imposter syndrome.
Erin reveals her philosophy for business building and reveals how you can uncover your inner business bad ass and give her permission to leap forward into success and abundance.
Resources:
NOTE As of 2021, we have retired our Content Strategy Starter Guide and created a NEW Resource to help you unlock your Story & Strategy.
Grab your 77 Story Prompt Download Here
Download Permission to Leap | The eBook Here
Follow Erin on Instagram
Connect with Erin on LinkedIn
Watch Erin on YouTube