Q&A Marketing for Financial Services: Recent Episodes
Andrew Chao Daongam
When it comes to sales, we tend to focus on our firm's advisors and overlook investing in a marketing team. However, when used right, the resources marketing provides can help empower your advisors to sell better and faster.
Why should your firm invest in a marketing software? Having a good software becomes your one-stop shop to house all your marketing initiatives and contact data, but it's important to pick the right one. Here are 5 definite features you should look for when choosing a marketing software.
It's easy and almost instinctive to get started right away with running various marketing initiatives in our firm. However, all of your efforts would go nowhere without first mapping out a solid marketing strategy built on 5 key components.
If you feel like your financial service firm's marketing initiatives are not up to par, you're probably on to something. Here are 4 mistakes that firms are commonly making in their marketing strategy, and importantly, how to improve upon them.
"Hi, _________. How are you doing? Just wanted to check in" is an email line we've all used a dozen times, but how effective is it really in prompting someone to respond? Instead, using Inbound Marketing content in emails is quickly becoming the gold standard to increasing engagement with leads during follow-up.
When planning your firm's marketing strategy, prioritizing CRM software is often overlooked. However, not only should you consider using a CRM software, but finding the right one that includes certain key features will elevate your marketing and sales to a new level.
In this day in age, too many financial advisors drive their sales efforts by putting all the emphasis on the solution. However, in order to present a solution to the customer that will best fit them, their investment goals and challenges need to be addressed first.
Inbound Sales shifts the sales process from selling to helping. Helping investors figure out their challenge or goal, providing useful content for them, and guiding them in the right direction to the right type of solution will help you win far more business deals than the legacy sales process.
With plenty of directionless email blasts saturating the financial industry these days, email marketing can be ineffective for many. For financial service firms to succeed in email marketing, It all comes down to making your emails goal-oriented, with a clear purpose and focused on the customer.
For financial advisors to have strong relationships with their leads and customers, It's important for them to understand how they interact with your communications. With email marketing, there are 3 helpful collected data that you can leverage to know how best engage with them.
Emails sent by financial service firms are often associated as being the opposite of building a relationship, with many firms sending excessive mass emails to the point that they are impersonal and even annoying. But, if used correctly, emails can be one of the most effective ways to nurture leads.
In order for your emails to perform better, what you want to do is to work on making your emails relevant, simple and relational.
[PODCAST] How do you develop a story for your company that will re-establish/strengthen the connection with your prospects, and make it engaging and memorable? A good business story always includes these3 components.
How many positioning statements should financial service firms have? In this podcast, we explain what is a positioning statement, the core elements to build one one and how many your advisors should have when they are prospecting and qualifying leads.
If you want to improve your sales & marketing initiatives and develop a greater understanding of who your financial service firm’s buyer persona is, here are 5 key questions you should ask yourself.
The words strategy and tactic are often used interchangeably in many industries, including the financial service world, but they are not the same. To be successful with Inbound Marketing or any of your marketing initiatives in your financial service firm, it’s important to understand the differences.
Advisors are constantly faced with leads that are just not ready to make an investment. Whether they’ve stopped responding or they simply told you that they need more time, you need to nurture them until they are either sales ready or truly believe that it is best to let them go.
What is Inbound Marketing specifically for Financial Service firms?
In order to answer that question, we need to first define what is Inbound marketing in general terms. Inbound Marketing is a cost-effective and more efficient way to generate leads and acquiring new customers because it helps build relationships through your website with helpful content that speaks to them.
Inbound Marketing is not a cost. It is an investment that you are making to build your online presence and authority in the industry. As long as you are strategically running inbound marketing activities, with patience, you’re setting your company up for growth.
If you want your marketing efforts to make a difference such as growth and competitive advantage, applying Inbound Marketing to your financial service firm could help and here are 3 reasons why
Here are 3 tips to refocus your financial service blog to become a helpful resource to your prospects.
You could write amazing blog content and have a lot of readers. However, it is very common in the financial space that there is a missing element to turn blog readers to become leads and that missing element is a Call to Action or a CTA as they call it in the marketing world.
Should I blog if my clients are not active online. The potential investors that I target are older and are not likely to go on my website or social media to read my blogs on a regular basis. The answer is YES and here are 2 reasons as to why
If you are looking to find a new source of business, blogging is a must. Here are 3 reasons why that blogging is a must for financial service firms.