The Copy Dates Podcast: Recent Episodes

Megan Taylor

Welcome to The Copy Dates Podcast, a copywriting podcast for online entrepreneurs. I’m your host, Megan Taylor — copywriter, messaging expert, and founder of The Copy Template Shop.

I believe that anyone can write strong copy, and I’m here to teach you how to write words that sell your online offers while prioritizing real connection, serving your audience, and simply being who you are.

Learning to write strong copy — I’m talking authentic Italian espresso STRONG — is an absolute must as an online business owner. You have a story worth telling, a message worth sharing, and incredibly impactful offers… and developing your copywriting skills is one of the best ways to bring all that magic to the world.

Since 2016, I’ve helped online business owners around the world connect with their dream buyers through magnetic messaging and captivating copy that’s resulted in multi-5-figure launches, bigger impact, and stronger connections.

And now, with this podcast, I want to show YOU how you can achieve your goals while writing copy that feels like a true extension of you AND creates a deep connection between you brand and your buyers.

In each episode, I’ll give you an actionable tip so that you can write better copy, reach more people, and sell your offers in an easy and authentic way. So grab a hot drink and let’s dive in.

For more information about the podcast, or other ways you can work with me, visit: www.megantaylor.co

I would love to connect with you more on social media! You can find me at: IG: @megantaylor.co Website: megantaylor.co / copytemplateshop.com Facebook: facebook.com/megantaylor.co

I sat down with my client and friend Roberta West, an expert at all things evergreen launches.

It can be hard to know how to share your offer, especially if you’re new to the online business scene. Do you go with a live launch or an evergreen funnel? And what the heck is the difference anyway?

Lucky for me (and all you listening), Roberta is here to break down the difference and offer key differences between the two that demand different approaches to content and copy. We go in-depth about:

How to choose the right strategy- live launch or evergreen
The copy needed for both of these strategies

Utilizing live launches as well as evergreen offers will help your business grow in a sustainable and well-rounded way; you just have to tailor your offer and your copy. Doing both takes a bit more work than just slapping a funnel on an offer that’s been live launched, but as long as you know the audiences for each, and what they need from you, you’ll be able to comprehensively map out the customer experience.

Be sure to tune in to learn ways to do this, and remember Roberta is here if you need some help along the way!

If you’ve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co

CONNECT WITH MEGAN

INSTAGRAM: http://www.instagram.com/megantaylor.co

WEBSITE: http://megantaylor.co

FACEBOOK: http://facebook.com/megantaylor.co

EPISODE RESOURCES

Get Your Sales Copy Templates here: https://copytemplateshop.com/product-category/sales-copy/

Create high converting cart pages, upsells & affiliate campaigns with ease: https://copytemplateshop.com/thrivecart

Learn more about Roberta and her programs at robertawest.com/evergreen. Or follow her on Instagram!

Create high converting cart pages, upsells & affiliate campaigns with ease: https://copytemplateshop.com/thrivecart

Learn more about Roberta and her programs at robertawest.com/evergreen. Or follo

Let’s get physical! Today we’re going to talk about the physical parts of your offer- i.e. anything tangible (think workbooks, swag, meal plans, etc) but also the modules of your digital courses. Essentially, anything that the client gains access to after they purchase your offer.

But how much emphasis should you be placing on those tangible things in your sales copy? What should you be highlighting on your sales page and in your sales emails to emphasize the big picture results you’re promising?

In this episode, we’re going to take a closer look at:

Why knowing your audience is critical
How taking into account their past experiences can help you in your offer

Becoming more familiar with your audience helps you know exactly what parts of your offer you need to emphasize to get them to buy. Remember: you’re selling a possibility, and you don’t need to clutter that up with endless lists of all the things your clients will get. The desired transformation will look different for every customer, so paint them a broader picture, and let them fill in their own blanks.

If you’ve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co

CONNECT WITH MEGAN

INSTAGRAM: http://www.instagram.com/megantaylor.co

WEBSITE: http://megantaylor.co

FACEBOOK: http://facebook.com/megantaylor.co

EPISODE RESOURCES

Get Your Sales Copy Templates here: https://copytemplateshop.com/product-category/sales-copy/

Create high converting cart pages, upsells & affiliate campaigns with ease: https://copytemplateshop.com/thrivecart

One of the most common mistakes I see in sales copy is a lack of narrative structure. Most of the time, this issue lives on the sales page. I’m not saying you need to weave an epic tale of love loss and adventure), but infusing key storytelling elements into the foundations of what you’re offering goes a long way in enlivening your copy and making it more likely to connect and convert. In this episode we’ll talk more about:

Why a narrative structure is important in your copy
How informative, engaging copy can save you time and energy

Again, I’m not telling you to tell a tale worthy of an Oprah endorsement… but some well-crafted, compelling copy that reveals a bit more about YOUR story can go a long way in attracting clients. It makes you relatable, and makes your potential customer feel like they know you and can trust your intentions.

If you’ve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co

CONNECT WITH MEGAN

INSTAGRAM: http://www.instagram.com/megantaylor.co

WEBSITE: http://megantaylor.co

FACEBOOK: http://facebook.com/megantaylor.co

EPISODE RESOURCES

Get Your Sales Copy Templates here: https://copytemplateshop.com/product-category/sales-copy/

Create high converting cart pages, upsells & affiliate campaigns with ease: https://copytemplateshop.com/thrivecart

Figuring out your offer differentiator is CRITICAL. It can really make or break your launch. Why are people going to choose YOUR offer if they don’t know why it’s better than all the other ones out there?

In this episode we take a closer look at:

How to identify the ways that your offer fills gaps that no one else does
Ways to capitalize on that in your copy

Making your program’s differences obvious for the client will go a long way, and reinforcing those differences on your sales pages and emails will drive your point home.

It also helps take the work out of the process for the buyer; their mind is made up before they even feel like they have to go look at an alternative program.

If you’ve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co

CONNECT WITH MEGAN

INSTAGRAM: http://www.instagram.com/megantaylor.co

WEBSITE: http://megantaylor.co

FACEBOOK: http://facebook.com/megantaylor.co

EPISODE RESOURCES

Get Your Sales Copy Templates here: https://copytemplateshop.com/product-category/sales-copy/

Create high converting cart pages, upsells & affiliate campaigns with ease: https://copytemplateshop.com/thrivecart

Launching an offer takes a lot of thought, planning, energy, and…copy! This may come as a surprise to you, or you may already know and are looking for tips. Either way, this episode is a great resource that covers all the launch copy you will need, as you get ready to put your offer out there to the world.

Taking time and care to write strong copy for your launch allows you to get your message across, connect with your audience, and help close sales on autopilot. For that reason, this is something you want to plan out carefully and have a solid understanding of as you plan your launch in general.

The specifics I discuss on this episode are:

Pre-Launch Event Copy
Launch Copy
Copy as a Part of Your Launch Planning Process

This list of must-have launch copy items isn’t meant to intimidate you - in fact, I’m putting it out there for the opposite reason! It’s my hope that it will serve to help you be better prepared and to really squeeze the most value possible out of your exciting offer.

If you’ve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co

CONNECT WITH MEGAN
INSTAGRAM: http://www.instagram.com/megantaylor.co
WEBSITE: http://megantaylor.co
FACEBOOK: http://facebook.com/megantaylor.co

EPISODE RESOURCES
Get Your Sales Copy Templates here: https://copytemplateshop.com/product-category/sales-copy/
Create high converting cart pages, upsells & affiliate campaigns with ease: https://copytemplateshop.com/thrivecart

Sales objections are a tough thing to face, but you don’t have to handle them in a way that makes you feel…for lack of a better term…icky. In today’s episode, I’m giving my best pointers on how you can overcome objections in your sales copy in an empathetic and ethical way that you can feel GOOD about.

You’re probably feeling hesitant to believe that it’s that easy. And I don’t blame you! But for what it’s worth, looking at objections from a different angle and understanding their validity also helps you understand that there’s a valid way to address them productively.

The specifics I discuss in this episode are:

What are Buyer Objections?
The Importance of Overcoming Objections
Overcoming Objections to Spur a Deeper Connection

Don’t let buyer objections intimidate you in 2022! Make this the year of conversions. Give your audience everything they need to get off the fence and say YES to what you have to offer.

If you’ve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co

CONNECT WITH MEGAN

INSTAGRAM: http://www.instagram.com/megantaylor.co

WEBSITE: http://megantaylor.co

FACEBOOK: http://facebook.com/megantaylor.co

EPISODE RESOURCES

Grab Your Sales Copy Templates here: https://copytemplateshop.com/product-category/sales-copy/

Today I’m getting straightforward about all things waitlists. These are such a vital part of your launch strategy, but it can be a slippery slope when implementing one, as they can attract the wrong audience for your launch if done incorrectly.

I’m diving into how you can ensure your waitlist is set up for success for your next offer, allowing you to create a new segment of your audience and really ramp up your sales.

The specifics I discuss on this episode are:

What is a Waitlist Strategy?
Where Waitlist Strategies Tend to Go Wrong
Nurturing Those on Your Waitlist the Right Way

I hope this episode inspires you to take care in creating your own waitlist strategy, in order to maximize sales and give people what they need to say YES to your offer.

If you’ve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co

CONNECT WITH MEGAN

INSTAGRAM: http://www.instagram.com/megantaylor.co

WEBSITE: http://megantaylor.co

FACEBOOK: http://facebook.com/megantaylor.co

EPISODE RESOURCES

Grab Your Sales Copy Templates here: https://copytemplateshop.com/product-category/sales-copy/

In our first episode of 2022, I’m starting a series of episodes that discuss all things offers and launches.

With a new year upon us, I know that you have amazing and exciting ideas that you want to put into action for your business. To do that, you need to get clear on your launch messaging in order to speak directly to your dream buyers and to make sales.

Getting clear on our messaging and making it as specific as possible for your unique offer will make a world of difference when it comes to reaching your audience, giving them all the right information, and making major leaps in revenue.

The specifics I discuss on this episode are:

Brand Messaging vs. Launch Messaging
Reconnecting With Your Brand Messaging
The Offer Itself
Your Launch Strategy
Who Your Dream Buyer Is
Objections and Hesitations
Consider the Relaunch Aspect

There are a LOT of different aspects that feed into effective offer messaging, and it’s important that you cover them all to maximize your success with any launch. This episode provides a high-level overview of what to understand about your offer before you dive into the messaging aspect, which comes even before your sales copy.

If you’ve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co

CONNECT WITH MEGAN

INSTAGRAM: http://www.instagram.com/megantaylor.co

WEBSITE: http://megantaylor.co

FACEBOOK: http://facebook.com/megantaylor.co

EPISODE RESOURCES

Grab Your Sales Copy Templates here: https://copytemplateshop.com/product-category/sales-copy/

In our last episode of 2021, I’m letting you in on a secret: if you really want to have your most successful launch (time after time), you need to examine the data that each launch provides. I’m wrapping up my launch strategy mini-series with some tidbits about doing a post-mortem on each launch, which can provide valuable insights that help you plan for your next launch and to make it better.

These reflections are so important in evolving your launch strategy and positively impacting your business. Don’t miss out on this helpful information - I share lots of tips on digging into the data to learn as much as you can.

The specifics I discuss on this episode are:

Collecting Data Post-Launch
Key Data Points to Examine
Launches are Living Hypotheses

Squeezing the maximum amount of information out of your launch once it’s done gives you loads of interesting tidbits that you’ll be able to use in your constantly evolving launch hypotheses. I promise you’ll never regret taking the time to learn where you could change and improve for next time!

If you’ve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co

CONNECT WITH MEGAN

INSTAGRAM: http://www.instagram.com/megantaylor.co

WEBSITE: http://megantaylor.co

FACEBOOK: http://facebook.com/megantaylor.co

EPISODE RESOURCES

Waitlist Page Copy Template: https://copytemplateshop.com/product-category/sales-copy/

HotJar: https://megantaylor.co/hotjar

More on open rates and click-through rates: https://megantaylor.co/blog/increase-email-open-rates-16/

What To Do Before You Launch: Optimizing for Connections & Conversions: https://megantaylor.co/blog/conversion-copywriting-34/

What to Do During Your Launch: Writing Copy That Sparks Action: https://megantaylor.co/blog/launch-marketing-35/

What should you do in 2022 to set yourself up for launch success? In today’s episode, it’s time to get into the creation phase of your launch! Let’s talk about what things you can do as you get ready to open the cart AND after your offer is live to keep sales momentum going.

There are a range of mistakes that I’ve seen made - and made myself - leading up to and during launches that I don’t want you to fall victim to. The more you know about how you can prime your audience for your launch, so that they’re ready to take advantage of your offer, the better your results will be.

The specifics I discuss on this episode are:

Nailing the Creation Phase of Your Launch
Writing Copy that Sparks Action
What to Do During Your Launch for Maximum Success

Engaging with your audience to the best of your ability and squeezing as much information as you can out of their thoughts about your launch is truly key to your success. I’m going over all the ways you can tap into this valuable information in this episode, so it’s one you WON’T want to miss.

If you’ve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co

CONNECT WITH MEGAN

INSTAGRAM: http://www.instagram.com/megantaylor.co

WEBSITE: http://megantaylor.co

FACEBOOK: http://facebook.com/megantaylor.co

EPISODE RESOURCES

Waitlist Page Copy Template: https://copytemplateshop.com/product-category/sales-copy/

HotJar: https://megantaylor.co/hotjar

What To Do Before You Launch: Optimizing for Connections & Conversions: https://megantaylor.co/blog/conversion-copywriting-34/

Tips for Overcoming Writer’s Block & How Writing to a Muse Can Help: https://megantaylor.co/blog/overcoming-writers-block-30/

Let’s talk launches, baby! I’m talking about what you should do prior to a launch in order to set yourself up for success. So often, business owners want to jump right into launching their offer and skip some vital steps that could really benefit them in the long run when it comes to connections and conversions.

I get that it’s tempting to put all your energy into the “during” part of a launch... but what about what comes before that? It’s a vital piece of the process that shouldn’t be ignored! I get into all of that on this episode.

Here are some tips I offer on this episode:

Asking Your Audience What They Want
Keeping Things Simple
Setting Goals

The pre-launch process is the foundation for all the good and success that is to come, so do it right and you’ll thank yourself as you reap the benefits.

If you’ve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co

CONNECT WITH MEGAN

INSTAGRAM: http://www.instagram.com/megantaylor.co

WEBSITE: http://megantaylor.co

FACEBOOK: http://facebook.com/megantaylor.co

EPISODE RESOURCES

Waitlist Page Copy Template: https://copytemplateshop.com/product-category/sales-copy/

HotJar - Understand how users behave on your site, what they need, and how they feel, fast: https://megantaylor.co/hotjar

On today’s episode of The Copy Dates Podcast, I’m talking about how you can not only write authentic, high-converting copy, but how you can do it with EASE. Yup, I’m breaking down how to write engaging content in a way that takes all the dread out of it.

Here are some specific topics I cover in this episode:

The Mistake Business Owners Make with Copy
Creating a Swipe File
Copywriting Formulas
The Benefits of Copy Templates

It’s my hope that this episode helps you understand that there are tools that can take the stress out of writing authentic and effective business copy!

If you’ve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co

CONNECT WITH MEGAN

INSTAGRAM: http://www.instagram.com/megantaylor.co

WEBSITE: http://megantaylor.co

FACEBOOK: http://facebook.com/megantaylor.co

EPISODE RESOURCES

THE COPY TEMPLATE SHOP BLACK FRIDAY 2021 SALE IS FINALLY HERE!!!: https://copytemplateshop.com/blackfriday/

The Ultimate Guide to No-Pain Copywriting (or, Every Copywriting Formula Ever): https://copyhackers.com/2015/10/copywriting-formula/

In today’s episode of The Copy Dates Podcast, I’m talking about getting into the right mindset to write amazing copy for your business. And with that, I’m debunking three common beliefs I often hear that hold people back.

Here are some specific topics I cover on this episode:

Whether or not you need to be a “strong writer” to write good copy
Outsourcing your copy: whether or not it’s actually necessary
Why copywriting is so time consuming (and what we can do about it)

It’s my hope that this episode helps you understand why you’re completely equipped to write your own business copy and why it’ll make you a better business owner in the process.

If you’ve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co

CONNECT WITH MEGAN

INSTAGRAM: http://www.instagram.com/megantaylor.co

WEBSITE: http://megantaylor.co

FACEBOOK: http://facebook.com/megantaylor.co

EPISODE RESOURCES

THE COPY TEMPLATE SHOP BLACK FRIDAY 2021 SALE IS COMING! SIGN UP FOR THE WAITLIST NOW: https://copytemplateshop.com/blackfriday/

GRAMMARLY: https://grammarly.com/

On today’s episode of The Copy Dates Podcast, I’m diving into what social proof means and how you can use it strategically to help make sales for your business.

While this is a term that’s thrown around a lot in the business world, it can be hard to connect what it means to how it can be used intentionally to meet your goals. I’m getting into the nitty-gritty of this topic on this episode:

What is Social Proof?
How to Bring Social Proof Into Copywriting
Effective Social Proof Tactics
Using Social Proof Strategically

It’s my hope that this episode drives home not only the fact that social proof is important, but that using it where it matters most garners serious results.

If you’ve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co

CONNECT WITH MEGAN

INSTAGRAM: http://www.instagram.com/megantaylor.co

WEBSITE: http://megantaylor.co

FACEBOOK: http://facebook.com/megantaylor.co

EPISODE RESOURCES

THE COPY TEMPLATE SHOP BLACK FRIDAY 2021 SALE IS COMING! SIGN UP FOR THE WAITLIST NOW: https://copytemplateshop.com/blackfriday/

In today’s episode of The Copy Date Podcast, I’m talking about a phenomenon that’s 100% torture for writers: writer’s block. This issue can feel debilitating, but it doesn’t have to. Although there’s no one-size-fits-all cure for this “ailment,” there are definitely ways to minimize it.

One of the most effective methods of eradicating writer’s block that I’ve found is writing to a muse. And I’m breaking down the ultimate prescription for writer’s block in this episode:

What is Writer’s Block?
What Causes Writer’s Block?
How Can You Cure Writer’s Block
Writing to a Muse
The Benefits of Writing to a Muse

I hope this episode helps you see how writing to a muse can greatly improve your copy and help you connect with your audience.

If you’ve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co

CONNECT WITH MEGAN

INSTAGRAM: http://www.instagram.com/megantaylor.co

WEBSITE: http://megantaylor.co

FACEBOOK: http://facebook.com/megantaylor.co

EPISODE RESOURCES

THE COPY TEMPLATE SHOP BLACK FRIDAY 2021 SALE IS COMING! SIGN UP FOR THE WAITLIST NOW: https://copytemplateshop.com/blackfriday/

The idea of authenticity can sometimes get in the way of how you show up for your business! In today’s episode, I discuss what it actually means to write authentic copy. Sometimes, people get so caught up in what they think they shouldn’t do that they can’t recognize the different ways their messaging and voice is wrongly dictated by the pressures of the business world.

I’m here to help you shake that pressure so that you can figure out how to ensure your copy takes your customer on the journey that feels authentic to you and your business.

A few of the things I talk about in this episode are:

How does the idea of authenticity get in the way?
The desire to write authentic copy and where it comes from
Defining authenticity for yourself
Taking your customer on a journey through your copy

I hope that this episode brings you clarity on what it means to have authentic copy and what you need to bring that to your business.

If you’ve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co

CONNECT WITH MEGAN

INSTAGRAM: http://www.instagram.com/megantaylor.co

WEBSITE: http://megantaylor.co

FACEBOOK: http://facebook.com/megantaylor.co

EPISODE RESOURCES

THE COPY TEMPLATE SHOP BLACK FRIDAY 2021 SALE IS COMING! SIGN UP FOR THE WAITLIST NOW: https://copytemplateshop.com/blackfriday/

This one thing could be running your copy. In this episode, I’ll be talking about empty copy, how damaging it can be for your business, and how you can recognize it. This can be a tricky thing to catch, but I have some tips and tricks so you can eradicate it from your messaging.

Unfortunately, empty copy is more prevalent than we think! And truthfully, it can be really damaging to our businesses and cause us to lose out on getting the message across to our audience.

Here are a few topics I cover:

What is Empty Copy?
How to Know When You’re Using Empty Copy?
Common Mistakes Causing Empty Copy
Examining Your Messaging and Eliminating Empty Copy
Crowd-Sourced Overused Terms

I hope that this episode inspires you to really examine your messaging and identify any words you’re using that could be confusing your audience. From there, you can clarify what you REALLY want to say to your audience and make your messaging that much stronger.

If you’ve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co

CONNECT WITH MEGAN

INSTAGRAM: http://www.instagram.com/megantaylor.co

WEBSITE: http://megantaylor.co

FACEBOOK: http://facebook.com/megantaylor.co

EPISODE RESOURCES

THE COPY TEMPLATE SHOP: https://copytemplateshop.com/

In this episode, I’ll be covering how you can convey the transformation you deliver to your clients through your messaging, as well as the importance this knowledge can have for your business.

Not everyone believes that they actually have a transformation that they’re helping their clients achieve. But the truth is that even ambiguous industries supply their clients with some major transformation on a deeper level that sparks emotion and is so important to zero in on.

Here are a few topics I cover:

What If I Don’t Deliver a “Transformation”?
Understanding the TRUE Transformation You Deliver
Deliverables and Outcomes vs. Transformation
Sourcing Information From Your Clients

I hope that this episode inspires you to figure out what transformation you’re facilitating for your clients. And beyond that, I hope it helps you understand how to convey this information in your messaging so that you can truly speak to those looking to achieve the transformation your offer will spur.

If you’ve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co

CONNECT WITH MEGAN

INSTAGRAM: http://www.instagram.com/megantaylor.co

WEBSITE: http://megantaylor.co

FACEBOOK: http://facebook.com/megantaylor.co

EPISODE RESOURCES

THE COPY TEMPLATE SHOP: https://copytemplateshop.com

EP #27 - Why We NEED to Talk About Problems in Sales Copy: https://megantaylor.co/blog/client-problems-26/

In this episode, I’ll be covering why, contrary to popular belief, pain points are STILL important to address in your sales copy. There are many people who think avoiding pain points is the recipe for success, but I believe it’s imperative to cover them in your copy.

Connection-driven copy is what will convert readers into customers, and effectively covering pain points in your copy can really help you achieve this. I’m making a case for weaving empathy into pain points in your copy in order to build trust with your audience.

Here are a few topics I cover:

Addressing Pain Points Correctly
Heaven vs. Hell Messaging
Thinking of Pain Points as Salt
Problems vs. Pain Points
Using Empathy Surrounding Pain Points

I hope that this episode provides insight into why it’s so important to cover the pain points of your customers in your sales copy. Ignoring these is a huge mistake. And without addressing pain points, you’ll miss out on building trust with your audience. This can leave them feeling unheard and unseen.

If you’ve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co

CONNECT WITH MEGAN

INSTAGRAM: http://www.instagram.com/megantaylor.co

WEBSITE: http://megantaylor.co

FACEBOOK: http://facebook.com/megantaylor.co

EPISODE RESOURCES

THE COPY TEMPLATE SHOP: copytemplateshop.com

A SIMPLE MARKETING PRINCIPLE THAT WILL DOUBLE YOUR SALES: https://caitlinbacher.com/blog/27-a-simple-marketing-principle-that-will-double-your-sales-transcript/

In this episode, I’ll be covering the differences between copywriting and content writing and the important role strong copywriting plays in your business.

It’s a common misconception that copywriting and content writing are the same thing when in reality, they’re quite different.

Here are a few topics I cover to help you understand their roles:

Why copywriting is important to your business
Differences between copywriting and content writing
Copywriting to generate conversions

I hope that this episode provides clarity on the importance of copywriting and how it differs from run-of-the-mill content.

If you’ve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co

CONNECT WITH MEGAN

INSTAGRAM: http://www.instagram.com/megantaylor.co

WEBSITE: http://megantaylor.co

FACEBOOK: http://facebook.com/megantaylor.co

EPISODE RESOURCES

COPY TEMPLATE SHOP: https://copytemplateshop.com

In this episode, I’ll be covering the four biggest mistakes people make when writing their own website copy and how you can avoid them.

We’re not going to focus on the obvious, like voice, grammar, keywords, and other surface-level adjustments to your copy that can easily be fixed. The truth is that the biggest mistakes aren’t in the website copy themselves. They happen BEFORE the writing process, and have nothing to do with the copy you write at all!

Here are a few mistakes I cover:

Overthinking it
Starting with the design first
Throwing something together to get a website out there
Starting by writing

I hope that this episode gives you some tools to approach writing your website copy the right way.

If you’ve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co

CONNECT WITH MEGAN:

INSTAGRAM: http://www.instagram.com/megantaylor.co

WEBSITE: http://megantaylor.co

FACEBOOK: http://facebook.com/megantaylor.co

EPISODE RESOURCES:

WEBSITE IN A WEEK: http://websiteinaweekcourse.com

In this week’s episode, I’ll discuss why it’s important to write your own website copy, particularly if you’re a new business owner. While you might be intimidated by writing your own copy, it’s crucial to get the foundations of your messaging down.

Here are a few points I cover:

Finding your voice
Connecting with your audience
Gaining confidence

I hope that these stories have proven to you that there is nobody better to write your website copy than you, especially if you’re newer to business or pivoting.

If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @megantaylor.co

CONNECT WITH MEGAN:

INSTAGRAM

WEBSITE

FACEBOOK

Website in a Week: http://websiteinaweekcourse.com/

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Ever wondered what a copywriter does BEFORE writing website copy? In today’s episode, I’m dishing on the exact 5-step system that I use every single day in my business to write compelling, engaging, and high-converting copy for my clients.

On Day 5 of the Website Copy Bootcamp, I'll tell you what you can do before you start writing to set yourself up for success and make the writing process a lot easier. I’ll walk you through the most important (and most overlooked) steps that will take your website copy from meh to WOW-worthy.

Ready to update or launch your website? Save $200 on Website in a Week, my done-with-you website copywriting course, until September 30th at http://websiteinaweekcourse.com/

6 seconds. That’s how long you have to make a first impression with your website. In that amount of time, your reader should be able to figure out whether or not they're in the right place AND be able to easily find the most relevant information for them.

On Day 4 of the Website Copy Bootcamp, I’m sharing my tips for homepage copy that leaves readers wanting more & ready to take the next step. We’ll take a close look at your homepage’s headline, and learn about a simple test that can help you take it to the next level.

Ready to update or launch your website? Save $200 on Website in a Week, my done-with-you website copywriting course, until September 30th at http://websiteinaweekcourse.com/

I’m clearing the air on this common website copy myth — one that’s probably holding YOU back from developing your copywriting skills and writing website copy that supports you and your business goals.

On Day 3 of the Website Copy Bootcamp, I’m doing a deep dive into the most common myth I hear about website copy, and sharing my best tips on how to overcome the roadblocks that are holding you back from DIYing your copy.

Ready to update or launch your website? Save $200 on Website in a Week, my done-with-you website copywriting course, until September 30th at http://websiteinaweekcourse.com/

Real talk: is your website supporting you in your business? Your website SHOULD support your schedule, your business, and the way you prefer to sell & engage with your clients. But, at the same time, it also needs to support your dream clients by providing the info they need to make informed decisions.

On Day 2 of the Website Copy Bootcamp, we’ll talk about how to know whether your website copy is working for you — and what to do about it if it’s not! We’ll consider how your business goals, your lifestyle & schedule, and your readers’ needs influence your website copy, plus how to troubleshoot and fix common website copy issues.

Ready to update or launch your website? Save $200 on Website in a Week, my done-with-you website copywriting course, until September 30th at http://websiteinaweekcourse.com/

Want to get more qualified leads for your business on autopilot? That’s the magic of a well-written website! With the right words, you can get more inquiries who already know what you do, trust you, know they can afford to work with you, and are excited to hear from you — WITHOUT hopping on “a quick call”.

On Day 1 of the Website Copy Bootcamp, we’ll chat about the importance of website copy in 2021 and beyond. We’ll explore today’s copywriting best practices, and how to apply them in your website copy so you can attract better clients, reclaim your time, and show up confidently online.

Ready to update or launch your website? Save $200 on Website in a Week, my done-with-you website copywriting course, until September 30th at http://websiteinaweekcourse.com/

In this episode, I’m going to share my insights on when it’s time to update your website copy. Strong website copy is integral to your business, but it’s easy to get stuck on and fixate over. We’ve all been there! So how do you know when your business is in need of some copy touch-ups?

Here are a few signs that your site is ready for a revamp:

You're frequently attracting the wrong leads
Your business has pivoted
You're constantly being asked for information on how to work with you
Your website doesn't feel like a reflection of you
Your website isn't converting

I hope this episode helps you navigate whether or not it’s the right time to update your website copy.

If any of these sounds like you, then I would encourage you to sign up for my upcoming free challenge this month where we’re going to take a look at your existing website and improve it so that you can better attract your dream clients! If you already know this is for you and you want to sign up, head over to copytemplateshop.com/challenge to save your seat. We’ll kick things off on September 13th! You’ll see how fostering a website that truly represents your business will strengthen your confidence, brand, and business.

If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @megantaylor.co

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In this week’s episode, I’ll discuss one of the most frustrating parts of email marketing: what to do if your emails aren't working. I know how difficult this can be, especially when you pour a lot of time and effort into your emails. But, this happens to everyone, so don’t get discouraged!

In the episode, I’ll dive into the tips and advice I have that will help you improve your open and click through rates, so you can see better results from your email marketing efforts.

Here are a few points I cover:

You’re not alone
The importance of data
The two most important rates to consider
How to improve your subject lines

I hope this episode helps you have an idea of how to troubleshoot your emails when you feel like they’re not working for you.

If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @megantaylor.co

And be sure to save your seat for my upcoming Website Copy Bootcamp where we’ll be diving into all things website copywriting. We kick off on September 13th!

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EPISODE RESOURCES:

Get 20% off all email marketing related templates in The Copy Template Shop with the code AUGUST2021, available only for the month of August.

Webinar landing page template
Opt-in landing page copy template
Welcome email sequence template
Email bundle
Sales copy email template

Check out Flodesk, my favorite email marketing platform (Affiliate link)

I’m so excited to have an amazing guest on the podcast with us this week! We’re joined by Erin Trafford, a digital story strategist who specializes in helping entrepreneurs and small businesses find and tell their stories in a way that feels good and grows their bottom line.

Erin is breaking down what digital storytelling is and how we can all use it in our businesses. One of the most effective ways to create deep connections with your audience is through storytelling, and Erin has made a professional career out of telling impactful stories and helping entrepreneurs find their own stories that will help them resonate with their clients.

Be sure to tune into the entire episode to hear more on how storytelling can be used in business.

Here are a few points I cover:

Erin’s journey and specialization in digital storytelling
The role storytelling plays in business and copywriting
Why your story is worth telling

I hope Erin’s insight and experience with storytelling helps you see that one of the best ways to connect with your audience is by taking the extra step to be vulnerable and open with the experiences you go through. We all have stories that are worth sharing with the world, and it’s important to share your stories to not only resonate with your audience but to help grow your business.

If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @megantaylor.co

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STORIES FOR A YEAR PROGRAM

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Get 20% off all email marketing related templates in The Copy Template Shop with code AUGUST2021, available only for the month of August:

Webinar landing page template
Opt-in landing page copy template
Welcome email sequence template
Email bundle

In this week’s episode, we’ll be talking all about how to create an impactful welcome sequence.

Last week we touched on how to create a true lead magnet to get people to sign up for your emails. Now that you have new subscribers it's important to start nurturing those connections and the welcome sequence is one of the best ways to do it.

I’ll dive into what an email sequence is and the top five emails that I recommend any business owner have in their welcome sequence.

Here are a few points I cover:

What is a welcome sequence?
How to use your sequence to build connections
What your email sequence needs
The five emails you need in your welcome sequence

I hope this episode helps you to create an impactful welcome sequence for your business. If you can implement a welcome sequence for your business that includes the five emails I discuss, you'll be able to nurture deeper relationships with your new subscribers. Don’t miss out on this opportunity!

If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @megantaylor.co

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EPISODE RESOURCES:

Get 20% off all email marketing related templates in The Copy Template Shop, available only for the month of August 2021

Webinar landing page template
Opt-in landing page copy template
Welcome email sequence template
Email bundle
Sales copy email template
Copytemplateshop/flodesk

In this week’s episode, we’ll be talking all about the most effective ways to strategically grow your email list.

Last week, we touched on how to write emails people want to read. But to write those emails and use them to build connections with your audience, you first need to get people on the email list!

The way that you do this is by pulling them into your world and making your email list a place that they genuinely want to be a part of. The best way to do this? By creating a good lead magnet!

I’ll dive into the differences between a freebie and a lead magnet, as well as what actually goes into creating a true lead magnet for your business. Be sure to tune into the full episode!

Here are a few points I cover:

The differences between a freebie and a lead magnet
What goes into creating a true lead magnet?
How to sell your lead magnet
The importance of following up

I hope this episode helps you to grow your email list. The best way you’re going to attract the right kind of people to your business offers or services is by creating a good lead magnet. Once you’re able to create this freebie and communicate to your audience why they should opt-in, it’ll be a game-changer for your overall business growth!

If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @megantaylor.co

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Flodesk, my email provider of choice (affiliate link)

Get 20% off all email marketing related templates in The Copy Template Shop using the code AUGUST2021. (Expires 08/31/2021)

Webinar landing page template
Opt-in landing page copy template
Welcome email sequence template
Email bundle
Sales copy email template

In this week’s episode, we’ll be talking all about email marketing and email copy. It feels like a great time to talk about this because, even though we’re all slowing down for the summer, many of us have upcoming plans for launches over the next few months. Growing your email list is one of the best ways to set yourself up for success!

I’ll share my top tips on how to write emails that people actually want to read and the importance of growing your email list for your business success. Be sure to tune into the full episode!

Here are a few points I cover:

Why growing your email list is so important
The most common arguments around email marketing
One-way vs two-way communication
Top tips for writing engaging emails

I hope these tips help you when it comes to writing effective email copy. It doesn’t matter what you’re selling — whether it's a product or service — all businesses should utilize email marketing. Writing strong email copy will bring so much benefit to your overall business success.

If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @megantaylor.co

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Flodesk

& Get 20% off all email marketing related templates in The Copy Template Shop, available only for the month of August 2021

Webinar landing page template
Opt-in landing page copy template
Welcome email sequence template
Email bundle
Sales copy email template

I am so excited to have a rockstar guest on the podcast with us this week! We are joined by Lisa Princic, the go-to coach for all of your membership needs. In this episode, we’re going to discuss the ins and outs of building & promoting a profitable membership program.

Lisa is breaking down her top tips on how you can scale your online business through a membership program, as well as the best methods for speaking to your target members through copy. Be sure to tune into the entire episode to hear more on creating an offer that builds long-term, transformational client connections.

Here are a few points I cover:

Hooking your target audience through copy
The benefits of creating a membership program
The difference of being in a coaching membership program
Pro tip: Create balance in your business & have fun!

I hope these tips help you when it comes to creating an effective membership framework for your business. Just remember - your mission matters in the online business world. And when you have valuable services & outcomes to offer, your clients will sign up for your program because of who you are and what you stand for more than anything else.

If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @megantaylor.co

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REVOLUTIONARY MEMBERSHIP ROADMAP

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Membership sales page template
Conspirituality Podcast
Cultish: The Language of Fanaticism
The BS‑Free Service Business Podcast

In this episode, I want to dive deep into a question I commonly get asked: “What sections should I be including on my sales page?”

This can be a tricky question to answer, because, like most things in copy and business, it depends!

I'll depends on things like… who you’re selling to, where your traffic to your sales page is coming from, how much trust you’ve established with the reader, and so on. Be sure to tune into the entire episode to hear more on what sections you should be including in your sales page!

Here are a few points I cover:

Is it easier to sell a lower ticket offer?
The importance of your sales messaging
Understanding the reason for your sales page
Questions to be addressing for different types of offers

I hope this episode helps when it comes to deciding what to include in your sales page as well as the different factors to keep in mind depending on what you’re selling.

If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @megantaylor.co

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Membership sales page template
Mini offer sales page template
Sales copy templates

In this episode, we’re going to talk all about the features section of the sales page! You shouldn’t present your offer like an ingredients list. Instead, we want to communicate to the reader WHAT your offer is and HOW it's a solution to their problem. Give them details on how the offer will deliver the transformation they’re looking for if you want to boost conversions.

Here are a few points I cover:

Why you can’t just present your offer as a list
What will happen if you overlook this section?
How to identify the value of your offer
A simple copy trick to boost this section for more conversions

I hope this episode helps you gain a better understanding as to why the feature section on your sales page is so important, and the different ways you can use details to communicate the value your offer provides.

If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @megantaylor.co

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EPISODE RESOURCES:

The Copy Template Shop

Membership Sales Page Copy Template

Today, we’re going to talk all about FAQs! Specifically, we’ll chat about the importance of the FAQ section on your sales page and the best ways you can utilize it to help alleviate any objections your reader may have surrounding your offer. This is a powerful selling and conversion tool, but also helps your audience make more informed decisions about your offer!

Here are a few points I cover:

The types of people who read the FAQ section
How to overcome your buyer’s objections in the FAQs
Types of objections to overcome in the FAQ section

I hope this episode helps you gain a better understanding as to why the FAQ section on your sales page is so important, and the different ways you can use this section to benefit your business.

If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @megantaylor.co

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The Copy Template Shop

Membership Sales Page Copy Template

In this episode of The Copy Dates podcast, I will be talking about ways you can write more inclusive copy that helps you better relate to your ideal client. Specific details like where your client lives or what they look like don’t always belong in your ICA, and won’t actually serve you in writing stronger copy and content. Instead, It’s more important to focus on the problems your dream client is facing, how the problem makes them feel and what your service or offer can do to help them.

Be sure to tune in to hear more details on how to write inclusive copy and what details you do need to know to identify the ideal client avatar for your business.

Here are a few points I cover:

Writing inclusive copy.
“Less is more” — does it apply to identifying your ideal client?
How you should define your ideal client.

I hope this episode helps you identify new ways to define your ideal client avatar! At the end of the day, your focus should be on the problems that your dream client is facing, how it's making them feel and how your product or service will help them. If you can do this, your niche will become clear, you’ll be able to better serve your audience, and your copy will be much, much stronger as a result.

If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @megantaylor.co

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Messaging Clarity Journal

Resources for unlearning and diversifying your content

Membership Sales Page Copy Template

In this episode of The Copy Dates Podcast, I am so excited to be joined by Danbee Shin, a web designer and copywriter for online coaches. Danbee is passionate about creating a globally inclusive online business industry in the coaching space and beyond, and in this episode we’re talking about global inclusion in the online world and how we can be more inclusive and welcoming in our businesses (particularly in our copywriting).

Here are a few points I cover:

Shifts in the Industry
The reasons Danbee feels we lack global inclusion
The importance of analyzing your intentions
What global inclusion looks like
Tips to bringing global inclusion to your business and copy
Danbee’s mission and upcoming workshop

I hope this episode helps you see the importance of global inclusion in the online business industry. It’s so important to be aware of the fact we are building communities with our online businesses. We should make efforts to be as inclusive as possible so everyone can be a part of the community and feel valued!

You can check out Danbee’s training on “Global Inclusion Basics” here.

If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @megantaylor.co

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Global Inclusion Workshop

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Website

In this episode of The Copy Dates Podcast, I am talking all about the importance of having strong copy for your business, and why it's beneficial to your business if you can learn to write your own copy. Even though copywriting sounds intimidating, you are not alone in the learning process. I’ll share tons of my top tips and resources to help you build strong copywriting skills that you can use for your own business!

Here are a few points I cover:

The importance of investing in building your copywriting skills.
The benefits that copywriting brings to your business.
Resources and tools to help you build your copywriting skills.

I hope this episode helps you gain a better understanding as to why copywriting is such an important skill to learn as a business owner! After all, copy is something that affects all aspects of your business, so wouldn’t you rather learn how to do it yourself in those first few years of your business?

If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @megantaylor.co

CONNECT WITH MEGAN:

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EPISODE RESOURCES:

The Copy Template Shop

Membership Sales Page Copy Template

Copy SOS

In this episode of The Copy Dates Podcast, I’m diving into the concept of messaging and why I believe it to be the single most transformational thing you can do as a business owner. So if you are someone who has difficulty getting your point across while writing copy for your business, be sure to tune in!

Here are a few points I cover:

What is messaging?
Why is messaging important?
How does messaging evolve?
Things to get clear on when creating your message.

I hope this episode shows you the importance of creating and maintaining a strong message for your business. One that evolves as you and your company grow. Creating a clear message that works to target your business’s goals and the clients you want to attract will help bring the right people to your services and offers!

If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @megantaylor.co

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Grab the Messaging Clarity Journal

In this episode of The Copy Dates Podcast, I am talking all about the struggle of writing sales copy as a business owner and how sometimes it just doesn’t come naturally — but that’s okay! If you’ve struggled with writing sales copy for your business, you are NOT alone. Be sure to tune into this episode for all my top tips on how you can move away from discomfort and step into alignment.

Here are a few points I cover:

Where the negative feelings come from.
How copy formulas can hurt instead of help.
You are not alone!
Things you need to STOP and START doing with your copy.

Hopefully from this episode, you can take away some strategies I’ve learned that will help you overcome that feeling of discomfort you get while copywriting. It’s so important to find what works best for YOU. Remember that you know your audience best. Writing connection-driven sales copy all starts with identifying what motivates them. Your goal is to write copy that’s going to compel the reader to take action.

If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @megantaylor.co

Enter to win full access to my signature program, Website In A Week, alongside a few other goodies! (Ends June 14th, 2021)

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In this episode of The Copy Dates Podcast, we’re talking about why I can’t stand the phrase “sleaze-free” copy and why I think we all need to scrap it from our vocabularies forever. I want to focus on the strategies you can implement to finally write genuine copy that feels good for you and your business. Because the truth is, writing copy to sell your services doesn’t have to feel gross — and in this episode we’ll dive into how you can write authentic and aligned copy.

Here are a few points I cover:

The common struggle when it comes to writing authentic copy that serves...
How to choose your words carefully.
How to write intentional copy.
What does sleaze-free copywriting look like?

Hopefully, this episode shows you ways you can lead a purpose-driven business. Intention is everything and is what will keep you on track. You are in charge of the kind of copy you want to write and the kind of sales tactics you want to use.

If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @megantaylor.co

Enter to win full access to my signature program, Website In A Week, alongside a few other goodies! (Ends June 14th, 2021)

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An Introduction to The Copy Dates Podcast and How To Increase Your Sales With Powerful Copy

In this episode of The Copy Dates Podcast, I’m sharing my mission and goal behind starting this podcast! I’ll be diving into the BS myths around copywriting and why copywriting is a skill that can be learned by ANYONE. I’m so excited to be sharing this with you all. If you’re looking to start writing authentic and powerful copy for your business, then be sure to tune in!

Here are a few points I cover:

How to feel confident in the copy you write.
How copywriting helps generate sales.
How to find your turning point.

I hope this episode helps open your eyes to the fact that learning to write powerful copy on your own isn’t out of reach for you. When you push yourself to find your voice and focus on your authentic self, copywriting for your business will become easier and easier.

If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @megantaylor.co

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Website: http://megantaylor.co

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