The 2 Hour a Week Marketer Podcast: Recent Episodes
Matt Baldwin
Discover how to grow & thrive in business & life as a successful service-based business owner & entrepreneur, by attracting more clients & more revenue while doing as little as 2 hours a week of online marketing.
Each week we dive into fast actionable online marketing steps, strategies & systems to help you stand out from the crowd & break the feast or famine business cycle .
Welcome to the 2 HOUR A WEEK MARKETER podcast. .
Let’s be honest, starting your own online business is hard.
Really hard.
It requires effort and time and money.
Usually effort and time and money you don’t have lots of!
So you have to ask yourself - Why?
Well there’s one reason that flies high over every other.
And that’s so you can Live the Life You Want To!
You’re in control.
You get to choose the hours you work, the decisions you take, and yes, the money you make.
Well in this episode of the 2 Hour a Week Marketer Podcast I want to show you how you can Live the Life You Want and do it using the least amount of your time, effort & money.
I want to show you MMM
So keep listening.
Today's show is all about that AI sensation that's been taking the marketing world by storm - ChatGPT!
AI that's such a game changer even a caveman could use it (if he could figure out how to turn on a computer, that is).
But seriously, ChatGPT has been making waves in the industry and I, for one, am a big fan.
But I'm sure you're wondering, can this AI really help with EVERY aspect of content marketing? Or does it have its limitations?
Well, who better to ask than ChatGPT itself?
So sit back, relax, and let's get into it!
#chatgpt #creativeandchatgpt #creativemarketing #futureofmarketing
Ask any successful online entrepreneur, coach or course creator and they will tell you
that at some point in your business journey they felt disheartened, frustrated & even depressed.
They want to throw in the towel, give up and go back to the 9 - 5.
But they didn’t.
And I don’t what you to either.
In this episode I want to give you the number one reason why potential customers buy will buy the service or product you sell.
And here’s the thing… it’s not because of your product or service.
Keep listening and I promise you’ll be surprised.
Like this episode? Subscribe to the podcast!
We’ve just gone through a tumultuous 2022.
Political, social & geographical changes across the world that many of us still struggle to believe!
There’s also been some big changes in the world of online marketing as well!
Changes that I’m sure are already effecting you… and not in a good way!
Which leads me to today’s big question.
What's in store for us in the world of marketing in 2023!
What should we expect?
What changes will we see?
How will this effect your online business results.
Well I’m glad you’re here because that's what this episode is all about.
The big changes I foresee in 2023 and how to be ready for them.
If you want to see what I can see then stay tuned.
We live in an amazing time.
Really!
As business owners & entrepreneurs we can do the marketing that once would have required an entire agency.
I’m talking about the digital revolution.
And how the means of production and publishing are now in our hands… like on our mobile phones!
But there’s one thing no tech can help you with.
And that’s the creative idea!
The creative concept that communicates your offer and messaging.
The core of every content campaign.
So to help you with yours, in todays episode I’ll be telling you the 4 secrets to successful content that I learnt from my 25+ year as a marketing creative director.
So this episode is definitely worth a listen!
There’s a quote I once read.
It went something like this - ‘Competition is a good thing, it pushes us to do our best’
And they’re right… sort of.
But there’s a problem.
A problem that many online marketers & entrepreneurs don’t recognise,
And that’s they have the wrong idea about WHO exactly their competitors really are!
Every online business today has 3 types of competitors
And in this episode I’ll be telling you all about them.
And also how to beat them, so keep listening.
A question - was there more business-focused content posted this week than last?
What about this month compared to last month?
I’m pretty sure you know the answer. -
A big YES!
Each and every day there’s more & more content being created and posted every day!
No surprise really - As there are more & more competitors in the market!
But before you throw up your hands in defeat.
Realise 99% of content is *crap’.
Because it’s missing the 2 essential constants of successful online content
And if you listing to the episode, I’ll tell you all about them…
“I’m not good enough.
It’s one of the saddest expressions I hear in when talking to business owners & entrepreneurs.
This unfounded belief that they don't have what it takes to do great creative for their business.
Great creative that gets more customers, makes more money and grows the business.
And is probably the most fun in business you can ever have.
Well in this episode I’m going to explain the reasons why you might think like this and how to overcome them.
So keep listening…
If you’ve been noticing a decline in engagement with your content in the last 3 months,
If you’ve been struggling to get the eyeballs on your content like you used to,
If you’re putting more and more effort into creating and publishing content but not getting anywhere near the results you should be,
Then I’m pretty sure you’ve got a content execution problem.
Your content is not attracting (and holding!) the attention of your ideal customers because you’re not communicating your offer in an unforgettable way!
There are 2 reasons for this - 2 reasons that you may never have realised.
And in this episode of the 2 Hour a Week Marketer podcast, I want to break them down for you, show you how to overcome them and get your results back to where they should be!
It doesn’t make sense!
The idea that how you say your offer is just as important as what your offer is.
But it’s true! Especially in today’s highly competitive world of social media platforms
Because if no one ever sees or hears about what you can do for them, then no one will ever buy from you.
Which is why having the power of an unforgettable execution behind your offer & your messaging is so important!
And in this week’s episode of the 2 Hour a Week Marketer Podcast I’ll tell you all about it!
There’s Perception and then there’s reality.
You see it in Marketing everyday.
Online entrepreneurs and business owners believing something that isn’t true.
But who can blame them.
Especially when 90% of the industry believes it too.
And the online gurus they follow are telling them again and again and again.
Well today I want to look at one of the biggest misconceptions in marketing today.
And see in reality just how important that can be in not getting you the sales you should be getting.
So keep listening…
Has the time finally come for Artificial Intelligence in marketing?
After periods of hype followed by AI ‘winters’ over the past 2 digital decades,
AI now powers many real world online applications.
Everything from facial recognition to language translators to assistants like Siri & Alexa.
Which all sounds wonderful for online entrepreneurs & small business owners.
But is it really?
In this episode of the 2 Hour a Week marketer podcast, we explore the real impact that AI is having on online marketing.
And how to keep ahead of the competition - and these ever-evolving machines - so we can thrive into the future.
Have you ever heard someone being describe as ‘their own worst enemy’.
It’s usually not meant as an insult, but rather a statement of sympathy.
When someone is doing something that is sure to disadvantage them...
but they keep doing it
Until everything goes to s#@!! of course!
And even then they might not change their ways.
Well in this episode of the 2 Hour a Week Marketer podcast, we’re going to be unearthing that ‘something’ that 95% of online entrepreneurs are doing, and can be holding them back from the results they should be getting!
Results like getting more customers, more sales and growing their business!
So keep listening
If you were to ask most online entrepreneurs who their competitors were, they’d tell you the names of other businesses in their industry
Others offering a similar service or product.
And of course they’d be right.
But these businesses would only be a fraction of the those fighting for the attention of your potential customers.
Today your potential customers are constantly being bombarded by content trying to sell them something.
Sure, things completely unrelated to your offer but able to distract them from what you have to say.
So no matter how good your offer is, you’ll never get the sales you should!
Which is why creating an Unforgettable Execution today is an essential!
An Unforgettable Execution that not only stands out in the ocean of same same content out there, but also sells!
And in this weeks episode of the 2 Hour a Week Marketing Podcast, I want to tell how to do that!
Fact: Offer and Messaging are the cornerstones of every successful online marketing campaign.
They’re the foundations on which your content must be built.
And without which your online campaign will never be as effective as it could have been.
Once upon a time having a good offer and good messaging was all you needed.
But not any more!
Today you need an Unforgettable Execution to deliver your offer & messaging.
And if you keep listening to this episode I’ll tell you all about it!
This episode is 2nd part of a two part special all about fishing!
Probably not the fishing you might first think of.
There’s no rods, lines or fishing baskets.
Though it is all about bait.
The Bait that attracts your ideal clients that is!
And then help you to hook them!
It’s easier than you think.
But there are two big reasons why so many Coaches, Course-creators and Service Providers fail to land them!
And I'll tell you all about the second reason why in this episode, so keep listening.
If you like this episode, please subscribe!
New clients are the life blood of every online business.
Without them your online business will be destined to fail,
no matter how amazing your service!
So it makes sense that every entrepreneur should be doing everything they can to convert potential customers into new clients.
And yet so many struggle to do so.
Well there are two big reasons why.
Two reasons that are easy to fix.
And in this the first episode of a special two part series, I’ll be telling you all about them.
Today there’s more digital noise, more digital clutter.
More competitors fighting online for the eyeballs (and minds) of your ideal clients.
And those ideal clients aren’t the same as they used to be.
They’re more sophisticated, more digitally native.
They’re not going to thumb-stop on any old piece of online content that appears in their feed.
So being creative in your online marketing is more important than ever.
But how do you approach the creative process so you deliver the most attention-riveting, most effective-communicating content for your coaching, course-creating or service providing business.
Well keep listening and all will be revealed.
Like the episode? Then make sure to subscribe!
Ask any established coach, course-creator or service-provider about becoming successful online and they’ll tell you - it’s not easy.
They’ll talk about how hard it is to find the right niche, create that perfect offer, communicate with the right messaging and deliver it in the right content.
But what they won’t tell you about is… the ‘other’ reason.
The reason that leads to so many online entrepreneurs to eventually give up.
And not because they don’t have a great product!
This is an episode of marketing tough love…
But an episode that might just give you the insight, knowledge & strength to become the successful online business you want to be!
Like the episode? Subscribe & leave a review.
Content is the building block of every successful marketing campaign.
It’s what we use to deliver our offer and messaging to our ideal customers.
But it may surprise you (and many other online marketers!) that there are only three types of content.
That’s right only three!
In this episode I’m going back to the basics of powerful & effective campaigns,
Campaigns that will make your business stand out!
I’ll reveal what the types are and how to implement them in your campaigns so that you get more customers, more revenue and make a greater impact in the world by helping more people better there lives.
Like the episode? Subscribe & leave a review.
Want to gain more traction with your content?
Want to get more impact?
More opt-ins? More sign ups? More ideal customers?
If no one is paying attention to your content, if no one is ‘buying’ into what you have to say…
Then it might not be for the reasons you think.
Not the wrong audience, not the wrong offer, not a bad service!
It might be how you’re communicating your messaging!
Your execution!
I mean the only difference between Coke & Pepsi or Nike & Adidas or Ford & GM is their execution!
So it makes complete sense that every online coach and course creator should be ‘getting creative’ with their content execution.
But one look at your social media feed will tell you they obviously didn’t get the memo.
Or could it I want you to discover with me in this episode.
So keep listening!
After over 25 years in marketing & advertising, I can honestly say that Creativity is one of the most misunderstood practices in business.
Misunderstood because the importance of it has gone through as many ups & downs as an episode of The Kardashians.
20 years ago 'Creativity was King’ in the communication of your marketing message.
But 5 years later it had been largely forgotten, thanks to the wealth of personal data provided by big social media platforms.
Then a year ago, with the introduction of the IOS 14 and its privacy options, creativity came roaring back as future-focused online business sought new ways to get more customers and sales.
In this episode, I want to dive deep into the what, where & how of creativity in marketing.
And why you must get more creative in your marketing… if you want to grow your customers, sales and your business!
https://www.mattbaldwintraining.com/my-podcasts
Amongst successful online marketers, it’s well known that before a potential customer buys your product or service, they have to make another ‘buy’.
They have to ‘buy’ into your content.
And not just buying into the end results that you promise in your offer!
Sadly most your coaches or course-creators never realise this.
Instead they push out content that’s more about the sale than the customer.
And they’re left wondering why their results are going so wrong.
Well in this episode, I’m diving deep into the other ‘buy’ that your content must have if you want to get more buys with your customers!
Everyday there seems to be more & more content out there.
Which is hardly surprising as there’s definitely more and more coaches & course creators.
But before you throw up your hands in defeat.
It’s important to realise most of the content they post is *crap.
Because it’s missing the most important thing that all content must contain.
And that’s Intention.
And in this episode I have the intention to tell you all about it, so keep listening…
What is it that separates always in-demand online coaching businesses from those that are struggling?
Businesses that are stuck and have seen little to no business growth in the last 3 to 6 months.
Businesses that struggle to get new customers and grow their revenue.
It might seem hard to believe, but the reason could have a lot to do with Kevin Costner.
Keep listening and I’ll tell your more…
In last week’s episode of this special 2 part series, we focused on behaviours.
The way we approach the actions required to achieve the results we want.
And how creating healthy habits & behaviours can directly affect the success of our online business journey.
In this week’s episode, we’re going to dive deeper into the second most overlooked reason that could be stopping you from achieving the success you are hungry for.
A reason easily overlooked because it is so deeply ingrained within us.
To find out what this is, keep listening…
As an online coach, course creator or service provider, there’s always something urgent demanding your attention.
Whether that’s to do with your clients, your financials or your online content marketing.
The problem is many of those 'urgent to-do’s' may not be the 'most important to-do’s' for your business! And end up resulting in your online business not achieving the success it could.
In this first episode of a special 2 part series, I want to explore the two most overlooked reasons stopping you from maximising your online business success.
And give you an insight in how you can remedy this bad situation in the shortest amount of time.
So keep listening...
I like to think of online advertising agencies as the proverbial canaries in a coal mine.
When there’s a major change in the marketing world, they’re always the first to be affected.
The first to change.
And today I’m seeing lots of agencies switching from being media buyer heavy, to creative heavy!
There’s a good reason for this of course.
A reason brought about by a big change in how we target our audiences.
And in this episode of the 2 Hour a Week Marketer podcast, I want to tell you all about.
So it is definitely worth a listen!
Today if you don’t have a lead magnet, then tomorrow you won’t have a business!
Lead magnets are the key to getting new customers.
Something that’s especially true if you’re a coach and course creator.
But like any marketing device they can easily be overused.
So choosing the right one is almost as important as choosing what they have to offer.
Which is why this podcast episode today is dedicated to lead magnets, and recommendations of the best ones to lead you to greater success.
If you run a coaching or service business, I’m sure you’re always looking to improve it.
Better programs, better communications and better marketing!
But this can easily lead some of us to become obsessed.
Obsessed with making our marketing content perfect!
And end up exacting a heavy toll on not just your business success, but on you!
Which is why in this episode of the 2 Hour a Week Marketer podcast
I want to explore why it’s so easy to become obsessed with our content.
And more importantly, knowing when to stop ‘fussing’ and move on to your next piece
An episode to definitely focus on!
Every online coach or course creator wants to grow their business.
And to do so, they need to get new customers.
So it makes complete sense for them to create content that grabs the attention of their potential customers.
Especially in those first 5 seconds!
But here’s the thing, most marketers stop there.
Thinking their offer will be ‘fascinating enough’ to keep the attention potential customers all the way through!
Or at least long enough for it to be communicated clearly.
In this episode we’re exploring Watchability’!
How do we make our content more watchable.
How do we make it memorable?
And not just for the first few seconds.
An episode definitely not to miss.
Have you ever wondered why some coaches, course creators and service providers are always in-demand, when others are continually struggling?
No matter what is happening in the world around them at that moment
And when the difference between their products are pretty minimal.
Well If you’re that struggling entrepreneur, it can be incredibly frustrating.
Easily enough to have you throw up your hands and just chuck in the towel on your business dreams
But you might be surprised to discover that the reason is more likely to be that the solution to your client’s problem that you offer - the solution to the problem that’s holding them back in life! - is not what they want!
Even if it’s exactly what they need!!!
Confused?
Then listen up to this episode of the 2 Hour a Week Marketer podcast and find out how to create an offer for your online business that will have clients banging down your door!
“Being buried or drowned beneath a huge mass of something”.
That’s the definition for overwhelm.
And if you’re an online coach, course creator or service provider, I can almost guarantee that at some point you’ve experienced overwhelm.
I have! In fact several times!
Especially in those early years when was starting out as an online marketing coach & course creator.
The reason why was always the same…
It was a lack of focused direction.
It was when I was trying to do too many things.
Too many things that together I thought would speed my online business to greater success.
But ended up drowning me under an ocean of should have’s, would have’s and missed deadlines.
But here’s the thing,
To achieve the greater business success I craved, I just needed 3 things.
3 things to attract and grow a thriving energised & engaged following.
An Audience hungry for what I had to offer.
And I’ll tell you all about them in this episode of the 2 Hour a Week Marketer podcast.
https://www.mattbaldwintraining.com/my-podcasts
You hear always in-demand online entrepreneurs and business owners talking about them all the time!
High converting content campaigns!
How they used them to get loads of new customers.
To grow their business.
To help achieve 5 and 6 and even 7 figure launches!
But what exactly do they mean by a high-converting content campaign?
And why exactly is it so important?
I mean if you’ve got a great course who needs one?
Well listen to this podcast and I’ll tell you all about the 4 Pillars you MUST have to create your own high converting content campaign and grow a successful online business...
Attract potential clients and creating your 'list' is one of the hardest things you'll ever have to do if you want to create a successful coaching or service business.
And yet so many online gurus out there will tell you to just do this one thing, or just do that one thing. And then Hey Presto - Instant List!
I'm sorry but that may have worked a few years ago but the online world is much more competitive now.
To create your list you've got to take a much more structured content marketing approach.
And fill it with the right content.
And that's what this episode is all about.
So keep listening to find out all about creating your list like today!
The learning curve for an online coach, course-creator or service provider is steep.
Especially in the beginning when you're starting out.
There's so many new things you have to learn.
Things you usually have little or no experience in dealing with
Which is why doing an online course at this is a great idea.
But there comes a point in your business journey, when there is something much more important to do.
Something that will make your online business either a success... or a failure.
And if you've got a quick 10 minutes to listen to this episode, I'll tell you exactly what that is.
There's a lot of so called online marketing experts out there telling coaches, course-creators and service providers about the importance of how you talk to potential clients.
And they're 100% right.
But then they usually go on to talk about the right words to use, and how to structure the conversation.
Or how to talk to them based on age, income, education and other demographics.
Sure these things are important but before you start thinking about any of these, there's a deeper layer of communication you need to understand.
And that's how to speak to potential based on their level of Awareness!
And if you listen to this episode, I'll be making you aware of it too
If I had a dollar for every article on the internet I would be a billionaire.
And it’s understandable why.
The Funnel or Purchasing Funnel concept has been around since 1898…
Yeh ok a little bit before the internet but you get that I mean.
Anyway with the growth of online sales, the funnel reached its zenith of popularity!
It was incredibly successful in taking potential customers and converting them into paying customers.
Well it was until 2021.
Then everything changed. And not for the better.
If you want to what happened, and why the Focused Customer Journey is the future of marketing to cold audiences online,
Then keep listening.
If you're an online business owner or entrepreneur, you want to see the efforts you put into you work delivering results.
More customers. More money. More profits.
You want potential customers buying your course!
But here's the thing, if that's what you're offering potential customers - your course - then I'm pretty sure you're only getting a fraction of the business you could be getting.
Hard to believe?
Well in this epsiode I'll explain why this is sadly true for many unknown coaches, course creators or service providers...
And more importanly what you need to sell to send your sales into the stratosphere!
Like this episode? Want more? Subscribe and leave a review.
If you’re a coach, course creator or service provider, you got into this business to help people and make an impact in the world.
So it's no surprise that the marketing content you put out is going to be full of useful information that can help them.
But if you really want to help them reach their goals and transform their lives, what you must do in your conetnt is always answer a problem with another problem!
If that sounds insane to you then I recommend you keep listening and I’ll prove to you why it isn't!
It can seem like a bit of a mystery.
Why starting an online business seems so much harder than starting a bricks and mortar business.
Why bricks & mortar businesses have potential customers knocking on their door, the instant they open their doors ahile most online business struggle for months.
Well in this episode of the 2 Hour a Week Marketer podcast, I want to explain why that is.
And more importantly, why starting an online coaching, course or service business is the best decision that a smart business owner ot entrepreneur can make.
Like this episode? Want more? Subscribe and leave a review.
In last week's episode, we looked at the effects that greater competition, a more sophisticated audience and Apple's IOS 14 consumer privacy option have had on online marketing today.
And they aren't good!
Well in this week's episode, I'll show how by getting creative with your messaging and your content creation, you can still achieve great results without spending a fortune in time or money.
This is an episode for coaches, course creators & service providers who don't just want to survive but thrive in the decades ahead.
Like this episode? Want more? Subscribe and leave a review.
The last 10 years have seen the greatest amount of change in marketing... ever!
The digital revolution has given us opportunities we would never have dreamed of.
We've been able to get more clients and more revenue at a fraction of the cost we used to. And entrepreneurs & solo-preneurs have been able to compete with largest of businesses.
But in the last 12 months, the world of marketing has changed... again!
Access to the customer data we took for granted is gone. And it won't be coming back.
And marketers that don't adapt today are sure to go the way of the dinosaurs tomorrow.
Sound over-dramatic? Sadly it's not.
But by getting more creative with your content, more creative with your messaging, you can still enjoy the business success you've dreamed of.
Like this episode? Want more? Subscribe and leave a review!
It's probably the hardest thing for any online coach, course creator or service provider to get a customer to do - hand over their money.
Even when what you're offering is exactly what they've been looking for. When it can solve the problems keeping them up at night. When it can transform their lives.
This is especially hard for coaches and course creators, when they can see their competitors (with a more inferior service) killing it.
Aaaaargh!!!
There's a reason for this of course. In fact 2 reasons!
And in this episode of the 2 Hour a Week Marketer podcast, I'm going to be breaking them down for you.
More than that I'll show you how using them in your content messaging, can get your cash register ringing!
So start listening now.
Like this episode? Want more? Subscribe and leave a review.
Today I want to tell you about my favourite online marketing tactic to get more customers.
Why is it my favourite?
Because it's the easiest! And because it works.
And yet sadly today it's also one of the most overlooked.
So in this episode, I want to re-acquaint marketers with online WOM, explain why it's so good, and show them the easy way to collate & use it in their online marketing so potential customers can't help but say yes to their offer.
Like this episode? Want more? Subscribe and leave a review!
If you've got great course, a great service or great 1:1 coaching but you're not gettting customers you should be, then you've got a problem! A marketing problem!
Now most marketers when they hear this, immediately start looking to fix this problem! Fix it by by expanding their social media presence, or up-ing their media spend, or putting out more content content content!
When what they should be doing is looking at their fundermentals - their marketig fundermentals.
I'm talking about their Offer & Messaging.
In this episode we're going to get into the weeds of what makes a good offer! And what you can do to change a bad offer. So you get the success selling your coach or course that you should be getting.
Like this episode? Want more? Subscribe and leave a review!
I'm pretty sure everyone listening has heard the expression Less is More. Well in this episode I want to introduce you to the expression More is Less!
More Offers is Less that is!
Why? Because it's at the heart of the most common mistake that coaches, course creators & service providers make.
A mistake that costs them tens of thousands of dollars in time and effort. And ultimately has seen many potentially great online businesses fail.
So in this episode I want to show you how to avoid this by focusing on the one right offer.
The right offer for you, AND for your customers!
Stay tuned & I'll tell you more.
Like this episode? Want more? Subscribe and leave a review!
Successful marketing of your service-based business is all about communicating the right message to the right person at the right time. But with the recent changes to online eco-system, the right messaging has never been so important!
So in this episode I'm breaking it all down for you to reveal the two essential ingredients you need to create powerful messaging that delivers more customers, more results and more money, in the least amount of time.
Like this episode? Subscribe and leave a review!
It's a question I'm always being asked by service-based business owners: How much time should I be spending on creating my marketing content.
It's an understandable question. Time is about the most valuable resource a owner has and something not to be wasted. So in this episode I want to shed a little light on this subject. And help you on the road to better results in the least amount of time.
Like this episode? Subscribe and leave a review!
Content! Content! And more content!
It's been the catch cry of the online gurus for years, and many of them are out there telling their followers still. The problem is that unless you have your very own marketing department, the creation of it can quickly overwhelm you. You end up spending more time doing on it then on the thing that actually makes you your money - serving your customers!
Well this episode is all about the huge benefits of doing things differently... and that starts with one word - No.
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In this episode, I’m comparing the two ways that a service based business can grow their business and sales in the light of the big changes to the digital world recently.
This is a must-listen-to for any business owner or entrepreneur who wants to get ahead of the competition & enjoy the biggest returns on the time they invest in marketing online.
Like this episode? Subscribe and leave a review!
As content creators and online marketers, we live in a world of change. What worked on Facebook, Instagram & Google just a year ago, is unlikely to work as well today. And the result is our bottom lines suffer.
But there is a way to help guarantee that our success is not left in the hands or Zuckerberg or Page or Brin. It's all about the fundermentals of good advertising. It's all about using the power of Right Messaging!
Like this episode? Subscribe and leave a review!
After working with service based business owners and entrepreneurs over the years, I know that time is their most valuable resource. But one that I see most wasting. The result is it can have negative results not just on their bottom line but on their quality of life.
In this episode I'm going to be revealing my easiest content creation hack that will give you more time to do what you created your business for - to serve your customers!
Like this episode? Subscribe and leave a review!
Do you remember when you decided to create your business? I bet you thought it'd be simpler than it turned out to be. Everything was so much more complicated and overwhelming than you thought - especially online marketing!
But it doesn't have to be. I know because I was exacty like you when I started my business. But with a little help from Konmari I defeated my marketing clutter once and for all.
Like this episode? Subscribe and leave a review!
Is your content getting lots of Likes? Lots of Follows? Lots of Engagement? But not getting the results you'd expect from so much interest & activity? Well my guess is you've fallen into the one of the most common mistake service-based business owners make - chasing Audiences and not Leads
Well today I'm going to be looking at how you can fix it, and give you the 3 step formula you need to know to get the best results ever.
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There's been some big changes in the online world recently - across all platforms. Changes that are making it harder and more expensive to get customers & more business.
The bad news is the way we used to market our service based businesses online has gone forever. But the good news is there's now an amazing opportunity for smart service-based business owners to get ahead of the competition... if they know what to do.
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Time. It's the one thing that we never have enough of. And in today's hyper-paced, always-on business world it's an even more valuable resource - you can always make more money but you can't make more time!
So in this episode we're talking about at how to do more effective marketing and content creation for your business, in a lot less time.
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As a marketer today, we are constantly bombarded with new must-have marketing silver bullets. Just trying to keep up with the latest updates is hard enough. It's not surprising it can result in having less and less time for your real work, and content marketing paralysis!
But it doesn't have to be like this. In this episode I want to dive deep into why they are just distractions, and the secret to your marketing success is a lot easier than you think.
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In this episode, I talk about the lessons I've learnt in my 30 years as a successful marketer and business strategist , and how today's service based businesses and entrepreneurs can use them to grow their business, while helping people transform their lives. And do it in as little as 2 hours a week!
This episode is the first of many episodes to come, and I couldn't be more excited to be here, and more grateful for you to be listening.
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