15 MINUTES A FORTNIGHT: Recent Episodes
Regan Leggett & Vaughan Ryan
Consumer behavior has never been more dynamic than it is today. People simply have more choice than ever before. What makes consumers tick? How do you win them over? What are some future predictions that can help you stay ahead of the rest.
With so many changes in the world economy, in this episode of 15 MINUTES A FORTNIGHT, Regan and Vaughan discuss what trends are going to 'stick around'. Inflation has come and gone in the past and it will eventually see it's limits again this time. Climate change awareness is growing and consumers are more than aware of their impact on the world's health, but do they really care when it comes to hitting their hip pockets. AND what about those companies taking advantage of all this. Are all the price hikes genuine, do companies really care for the environment etc etc.? Plus they boys have a laugh about the Bledisloe Cup that was recently won in controversial style.
If you have questions or comments, please feel free to reach out to us
Despite the fantasies of some, or those living under a rock, climate change is everywhere to be seen. Record floods, fires, food shortages etc. etc. and record weather conditions across the planet, are having an impact on nearly every part of the food chain.
So how important is it for companies to have SUSTAINABILITY at the forefront. Clearly critical for the planet, but do consumers care? What about companies that say they are sustainable, but are really gaslighting us or GREENWASHING consumers?
In this 15 MINUTES A FORTNIGHT podcast Regan and Vaughan discuss what this means and the implications for getting it right and wrong.
As usual, please feel free to share feedback or questions
regan.leggett@nielseniq.com or vaughan.ryan@nielseniq.com
The retail landscape is going through a revolution and in this 15 MINUTES A FORTNIGHT podcast Regan and Vaughan discuss how the new RETAIL monetisation model works. Online retailers are leading the way and making big dollars doing so, but not directly through sales. Attracting consumer to your store is increasingly difficult and the way to do it in this inflationary environment is through price or other creative loyalty programs. Fine for a retailer who makes the majority of their profits through media, but for traditional retailers, they need to reset and reset fast.
Who wins and who loses, will all come down to being nimble and digital. Omni all the way
As usual, if you have any questions or comments, please contact regan.leggett@nielseniq.com or vaughan.ryan@nielseniq.com
If you are like us (well at least before this podcast) you associated BLOCKCHAIN with crypto and mining. But after listening to our special guest Steve Smid of Gate2Chain you will definitely change your mind. Steve joins Regan and Vaughan, discussing how BLOCKCHAIN can be implemented into every day life situations. You will see how it is the 'fingerprints' of the past and future.
In a virtual world where it is difficult to keep track of everything changing, BLOCKCHAIN will keep us all grounded and help tell the true digital story.
If you have questions or comments, please don't hesitate to contact us
regan.leggett@nielseniq.com
vaughan.ryan@nielseniq.com
In this episode of 15 MINUTES A FORTNIGHT, we are joined by the founder of Mischief Maker, Scott McKenzie. Scott shares with Regan and Vaughan how he helps companies find their UNIQUE story. Throughout the podcast they discuss what this means in the current 'cliche' environment, where business leaders are using words that really mean very little to their customers. Regan makes reference to 'Greenwashing' and how companies who cannot back up the words they are using in light of environmental practices, are being found out and fined. And Vaughan discusses that inflation isn't the only issue in the world today, as Singapore faces the reality of its famous dish chicken rice, potentially being without chicken, as Malaysia puts a hold on exports.
As usual, we love feedback, so feel free to share questions and comments with either of us.
Though out the podcast series, Regan and Vaughan have forecasted many changes that are reality today, but the gents look two years on and what it means for manufacturers and retailers alike. Call them Nostradamus and they'll laugh for hours, but they have got a lot right in the last two years. The division of society between the haves and the have nots is only going to grow, but what does this mean for you and your business. People talk inflation a lot, but it is more than price rises and cost of living increases. Some will win and some will lose. Tune in to see how you can benefit.
As usual, if you have questions or comments, please contact them direct
regan.leggett@nielseniq.com
vaughan.ryan@nielseniq.com
We often talk about what is happening today in 15 MINUTES A FORTNIGHT, but in our season 2 episode 3 podcast, we look at what the retail environment will look like in the future.
THE GREAT RETAIL RESET has begun and Regan and Vaughan discuss what this actually means. With Store closures across the globe, the rise of eCommerce. Within it, the rise of 'surge sales', quick commerce and O20 (Offline to Online); Retail automation and digitalisation; Dark Stores; Rapid/Express deliveries and whole lot more.
It's a tough market out there, so you need to know what's next.
As usual, we love feedback, so feel free to comments or email regan.leggett@nielseniq.com or vaughan.ryan@nielseniq.com
Imagine having an environment where 40% of your sales occur on one day per month.
Well that is exactly what is happening in eCommerce within Asia. Retailers across the region are seeing SURGE SALES dominate. Getting it right on that one day, can transform your brand from zero to hero, but getting it wrong could lead to disaster. With eCommerce now being the second biggest channel in Asia, Vaughan and Regan discuss what this all means for manufacturers and retailers; what this means for price and promotion; and is this a race to the bottom for an industry being challenged by inflation and reduced margins.
As usual, if you have questions, comments or suggestions, feel free to reach out to the gents
regan.leggett@nielseniq.com or vaughan.ryan@nielseniq.com
After a premature start last year to season 2, Regan and Vaughan are back with 15 MINUTES A FORTNIGHT. In the first episode of the season, the gents discuss the crazy world we are living in and the impact of inflation. This was an issue well before the Russian invasion of Ukraine, but recent events will only make this matter worse. The impact on consumers will be massive and they are already starting to feel the pinch. If you want to hear more, check out our latest podcast and as always, we love feedback regan.leggett@nielseniq.com or vaughan.ryan@nielseniq.com
We are back with Season 2 and as the world comes out of global pandemic lockdowns Manufacturers and Retailers are facing huge unforeseen challenges around massive inflationary pressure, core material shortages and a logistics chain that is hanging on by a thread. What does this all mean for the year ahead? Are we facing a business Armageddon? Take some time to listen to the gents as they walk through some of their predictions for the year ahead.
As always, they love feedback, so feel free to contact them with any questions or comments
regan.legget@nielseniq.com
vaughan.ryan@nielseniq.com