The Innovation Room: Recent Episodes
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If you're a business leader, a change champion, or someone who wants to feel a little closer to how digital transformation is changing the world put your smartphone aside, sit back, and indulge in the world of software. The world of endless possibilities.Welcome to The Innovation Room by Geeks Ltd.
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Ever wondered how AI is shaping the future of healthcare? It's more than you might think.
In Episode 56 of The Innovation Room, titled 'The Future of General Practice: How AI is Shaping Health Outcomes and the Journey to 100+,' Dr. Seun Bakare, Clinical Lead GP for Urgent Care joins Lindsay Jessup, CEO of Geeks to discuss the groundbreaking ways AI is transforming patient care. From predictive analytics to personalised treatment plans, AI is redefining the way we approach health.
Watch or listen now to see how the future of general practice is being shaped by AI.
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Welcome to Episode 55 of The Innovation Room, where we explore the cutting-edge advancements in healthcare with Tia Cheang, Chief Digital Officer. In this episode, Tia shares her insights on how AI is revolutionising patient engagement and transforming healthcare delivery.
In This Episode:
• Tia's unique journey from NHS to leading digital health innovation
• The critical role of data and AI in improving patient outcomes
• Ethical considerations and the importance of data privacy in healthcare
• Real-life examples of how AI and wearables are used to enhance patient care
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When thinking about adopting new software technologies or AI, the construction sector might not be top of mind. In episode 54 of #TheInnovationRoom, Exploring AI & Tech in Construction, we'll delve into this sector.
Join host Lindsay Jessup, CEO of Geeks, and Rob Candler, CEO of Fixatex, for a conversation about the challenges and opportunities of adopting technology in the construction industry.
As we steer through the digital era, the integration of AI can be a thrilling yet daunting challenge. Navigate this journey with clarity in Episode 53 of The Innovation Room: "Human Anxiety Triggered by AI".
Join host Somayeh Aghnia and psychotherapist Philip Karahassan for a deep dive into the emotional currents of AI adoption.
Understanding the psychological impact on your team is as crucial as strategising for AI. In this episode, you'll learn how to mitigate AI-induced anxieties and lead with confidence in a landscape shaped by technology.
Don't let the fear of the unknown paralyse your strategic vision. Watch or listen now to forge a path through uncertainty with insight and empathy.
Is your business story getting lost in the noise? Master the art of storytelling in the age of AI with the latest episode of our podcast "The Story of You and AI: Mastering Storytelling in Business"
Join Somayeh Aghnia as she dives deep with branding & storytelling guru, Lazar Dzamic on why compelling narratives are essential for businesses today. You'll learn how to tell the story of your AI integration, avoid common pitfalls, and unlock the power of storytelling.
This episode of #TheInnovationRoom tackles the critical role of narrative in the AI age. Lazar shares insights on crafting a captivating business story, navigating the integration of AI into your narrative, and avoiding common storytelling mistakes. He even offers executive tips for shaping your organisation's AI future.
Don't let your business story get lost! Listen to the full episode now.
The legal sector is going to face a massive disruption with AI. But is it an existential threat... or an opportunity?
The latest episode of The Innovation Room podcast dives into the future of legal services in an AI-powered world. Somayeh Aghnia sat with Paul Madden, Chief Marketing and Client Experience Officer at MAPD Group, to explore the future of legal firms with AI.
From empowering lawyers to provide more personalised client experiences to democratising access to justice, Paul shares his insights on how AI can revolutionise the legal industry.
What if AI could give healthcare professionals more 'time to care'?
Hear from Barry Frostick (CDIO of Mid and South Essex ICB) and Mark Thomas (CDIO of BLMK ICB) as they discuss "The Future of Hospitals with AI" with Somayeh Aghnia in Episode 50 of #TheInnovationRoom podcast.
They cover how AI can drive efficiency, enable preventative care, and augment human expertise - not replace it.
With AI, your office is about to get a mind of its own.
Join Somayeh Aghnia and Emilia Cardamone in The Innovation Room as they explore how AI can transform the Future of Real Estate. From optimising space usage to personalising the office experience, AI is unlocking exciting possibilities for the future of work.
But is AI the key to unlocking a brighter future for real estate, or is there more to the story?
Curious about the future of the UK economy? In the latest episode of The Innovation Room, we explore the "Future of the UK economy with AI".
Our special guest, Roger Martin-Fagg, a renowned behavioural economist and Somayeh Aghnia, delve into the dynamics of labour markets, productivity puzzles, and how AI is the UK's way of getting back on the growth track.
Roger's key advice to business leaders - "You have got to have an under 30-year-old on your board meetings because they will tell you things you'd never thought of."
The Innovation Room: Can AI remedy healthcare?
On the latest episode of The Innovation Room, Somayeh Aghnia explores with oncologist and cancer researcher of UCL, Adam Pennycuick whether AI marks a revolution or evolution in medicine.
They examine AI's role in transforming healthcare from reactive to predictive, unlocking preventative care through data-driven insights.
Somayeh and Adam also explore the pitfalls, from biased data to communicating complex risk models. Ultimately, both predict an evolutionary path where AI assists, not replaces, human expertise.
How can AI enable hyper-personalised and cost-effective travel experiences?
Join Somayeh Aghnia and Kate Ross, MD at eight&four in Episode 46 of The Innovation Room as they explore the "Future of Tourism with AI".
Kate Ross predicts AI will make tailored, luxury trips accessible to more people. But can tech ever replace the joy of human connection? Tune in for an insider view of travel's high-tech, personalised-touch future.
Watch on YouTube: https://www.youtube.com/watch?v=ynv_TZfecT0
Is AI set to revolutionise retail?
On the latest episode of The Innovation Room, "Future of Retail with AI", Somayeh Aghnia chats with Paul Kerrison Director of Engineering and Architecture at Dunelm about how artificial intelligence could transform the sector.
They explore rising customer expectations, the digital divide between large and small retailers, and the need for nuanced personalisation that respects privacy.
Paul believes humans still have an invaluable role in building relationships and making shopping enjoyable. But AI can significantly augment capabilities.
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Could AI be the secret sauce for radically reimagining schools?
On the latest episode of The Innovation Room podcast, Somayeh Aghnia and Laura Knight had the third and final part of the discussion of "Future of Schools with AI". The focus of this part is "Experiences".
They talk about focusing education on developing critical human skills like critical thinking and curiosity. Could AI be used to adapt and tailor learning to individual needs? Or monitor student wellbeing?
Get inspired about the exciting future of education powered by AI by listening to this episode now!
Should schools ban or embrace AI in the classroom?
A complex debate unfolds in Episode 43 of The Innovation Room where Laura Knight and Somayeh Aghnia examine AI's role in the classroom.
Some advocate banning AI over ethical concerns, however, students use AI freely outside school.
Join the discussion in "Future of Schools with AI: Part 2 - Constraints". Watch or listen now.
Will AI make or break the future of education?
Join Somayeh Aghnia, CEO of Geeks and Laura Knight, Senior Consultant at Berkhamsted Schools Group as they navigate the pivotal impact of AI on schools in this episode of The Innovation Room podcast.
Laura draws from her frontline experience as an educator to explore how schools can harness AI to create personalised learning and democratised creativity while avoiding an inequitable “digital divide”.
Key takeaways:
- Stakeholders want adaptive, flexible learning - can AI deliver?
- Outdated assessments must be modernised to reflect real-world skills
- Teachers need support to integrate AI effectively
- Schools require clear digital strategies to make strategic AI choices
- Listening to teachers is vital for successful AI adoption
The future of education hangs in the balance as schools face tough decisions regarding AI. Join us and listen to this episode now. Or watch it on YouTube.
The future is coming faster than you think. Are you ready for it?
Join futurist Jerome Glenn and Somayeh Aghnia, CEO of Geeks, in Episode 41 of The Innovation Room podcast as we explore "The 2050 Horizon" and how AI will transform life and business in the next 10-15 years.
Jerome draws on decades of future research to provide a mind-expanding look at how artificial general intelligence and superintelligence could emerge by 2030-2050 and change everything.
Key takeaways:
- Businesses must start experimenting with narrow AI now to keep up with the pace of change
- Think 10-15 years ahead and develop scenarios for how your business could evolve with advancing AI
- Identify your niche in the emerging "self-actualisation economy" where AI helps monetise personal passions
- Get involved in shaping AI governance and regulations before it's too late
- Foster an "evolutionary" relationship between people and AI systems
The future is coming sooner than you think. Listen now to learn how you can embrace it with strategic foresight.
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Is your business ready for the AI revolution? Join us in The Innovation Room podcast, where we explore how businesses can assess their future with AI.
In Episode 40: 'Dare or Die Bullseye: Future of Business with AI', Somayeh Aghnia, CEO of Geeks, is joined by Elliott Prince, Director of Product Design, and Matt Mehrjardi, CTO of Geeks. Within this discussion, they provide a framework for evaluating the future of your business in the AI age.
Key takeaways include:- Look globally at how AI is changing customer expectations
- Localise your ideas to your region and culture
- Determine if your industry will still be relevant
- Adopt AI before competitors overtake you
- Identify the human essence of your business and enhance it with AI
Listen to Episode 40 now or watch it on YouTube.
What is the key to leading organisational change and embracing complexity? Join Somayeh Aghnia, CEO of Geeks, and Sunil Mundra, Org. Change and Transformation Leader, in The Innovation Room podcast where they uncover frameworks and philosophies to build an agile, adaptive business ready for breakthrough growth.
In Episode 39: 'The Hypothesis of Value', they dive into optimising for speed and value over efficiency, shifting from a manufacturing mindset to embracing human potential by modelling your organisation as a living system.
Sunil also shared wisdom from his book 'Enterprise Agility: Being Agile in a Changing World,' and if you want to learn more, watch his TEDx talk 'Leadership In The Era Of Complexity'.
Watch this episode on YouTube.
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Join Lindsay Jessup, COO of Geeks, and special guest Lee Kingshott, CTO of PAM Group, as they delve into the world of digital transformation and the vital role of #people in this ever-evolving landscape.
In episode 38 of The Innovation Room, "A Recipe for Change," Lindsay and Lee explore the challenges faced by businesses when implementing technological advancements, including legacy systems and aligning business strategy with technology. They emphasise the importance of understanding different user demographics' needs and effective communication's power in driving successful transformation projects.
Discover how data plays a pivotal role in making informed business decisions, as Lee shares insights on how PAM Group harnessed the potential of data analytics to tailor services and products for their clients in the health and wellbeing space. Lindsay and Lee also discuss the crucial link between employee wellbeing and thriving in a rapidly changing business landscape.
Tune in now to gain valuable insights and inspiration for your own transformation journey.
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Join host Somayeh Aghnia, CEO of Geeks Ltd, and special guest Steph Wright, Head of Scottish AI Alliance, as they debunk myths and demystify the world of artificial intelligence.
In episode 37 of The Innovation Room, AI Mythbusters & Demystifiers, we delved into important questions about how businesses should engage with AI. Recognising the significance of data and organizational readiness, Steph emphasises the role of understanding digital literacy and data literacy as foundational steps before fully exploring AI's potential.
Steph highlights the importance of avoiding reactive approaches to AI adoption, drawing from the lessons learned during the data boom. She cautions against considering AI as a magical solution to all problems and underscores the need for a clear understanding of the organization's goals and available data. It's essential to approach AI implementation with a strategic mindset, focusing on the operational and resource efficiencies it can bring to the business.
Let's demystify AI together!
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In the first installment of our Summer Podcast Series for the Innovation Room: 'AI; Return on Change' we explore the behaviour adaptions needed to embrace change. Our #Geeks CEO, Somayeh speaks with behavioural science expert Richard Shotton.
Richard discusses the challenges businesses face when undergoing strategic changes, stressing the importance of appeal over ease in this process, a concept he dubs the "ostrich effect". Delving into practical examples, he illustrates how seemingly minor obstacles can disproportionately impact results. The conversation extends into the realm of artificial intelligence, exploring the intricate relationship between #AI and human behaviour and the captivating phenomena of the 'illusion of control' and the 'illusion of agency'.
In this episode, Richard offers solutions to the common resistance within industries to change and shares strategies for leveraging new time periods for initiating change. He emphasises the significance of understanding the target audience's mindset and illustrates the role of the 'false consensus effect' in driving successful campaigns. Through insightful narratives and practical examples, this episode helps listeners understand how to enhance their businesses' Return on Change.
As the last installment of our "Shape-shifters" series, join Daniel Strode, a culture and innovation evangelist who sits with Somayeh Aghnia in The Innovation Room to explore change and shaping strategies in an ever-evolving world.
In episode 35, The Spaces Between Now & Next, Somayeh and Daniel delve into the challenges of collaboration within organisations of various sizes and geographical dispersion, uncovering strategies to amplify diverse voices and foster a culture of innovation. You'll learn some real-life examples of organizations, including the success story of Lego, that have embraced innovative cultures and practices.
Daniel shared invaluable advice for navigating the space between the present and the future, emphasizing the significance of patience, persistence, and prioritization in effecting meaningful change. He uncovers actionable steps to propel your organization toward a brighter and more innovative tomorrow.
In Episode 34, "Riding the Wave of Change", Andrew Lloyd, Managing Director of Search Acumen sits with Somayeh Aghnia, CEO of Geeks as they delve into the top things leaders need to know when adopting AI.
As the 5th instalment podcast of our ‘Shape-shifters’ series, Andrew shares his advice for business leaders who want to engage with AI and embrace the advancements of this new wave. His first tip? "Think big, start small." He encourages leaders to imagine the possibilities without fear, but to begin with a small, achievable project. Andrew illustrates this approach with the example of their very first AI project, which started with the goal of cleansing address data, a fundamental aspect of their business.
Andrew highlights the importance of avoiding the pitfalls of previous IT projects that aimed too big and ultimately collapsed under their own weight. So, while thinking big is essential, starting small is the key to success.
Join us in this insightful episode, and don't forget to subscribe to the channel.
In Ep 33, the 4th instalment of our ‘Shape-shifters’ series, Somayeh Aghnia, CEO of Geeks, talks to Robert Baldock, the Managing Director of Clustre, the innovation brokers, about ‘Drivers for Disruption.
Specifically, they explore how businesses can embrace a ‘Spry Strategy’ and ‘Innovative Mindset’ to support the Digital Evolution needed to respond to changing market conditions and customer needs.
They also explore how to leverage technology, including AI, to solve these complex problems with certainty and speed, while myth-busting some of the fears around these new innovations. So stay tuned for some practical tips and insights on how to drive disruption in your industry!
In episode 32 of The Innovation Room, "Trusting the Shift", we talk about the importance of creating a vision and a flexible strategy that can handle the chaos that comes with rapid changes in the technology space.
Dr. John Blakey, the founder of The Trusted Executive, who specialises in leadership development, introduces his nine habits of trust, split into three groups: ability, integrity, and benevolence. John and Lindsay Jessup, COO of Geeks, delve into the shift from power-based leadership to trust-based leadership.
Oct 2022 in The Innovation Room, Episode 18, Roger Martin-Fagg, behavioural economist, predicted that there wouldn't be a recession, and he turned out to be right! We invited him again so we could share his valuable insights and forecast for the next 6 to 12 months with you.
In episode 31, "Economy forecast from a Behavioural Economist," Roger expects a significant increase in activity from August this year. Want to know his reasons? Join Somayeh, CEO of Geeks, as she hosts Roger again.
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Strategy is no longer about protecting the core, as business is constantly in flux. Shifting millimeters or miles. A constant ebb and flow between technology innovations, stakeholder demands and business priorities requires a balanced strategy.
But where should the focus for strategy lie? Is it the commercial, customer, technology or society? The answer is that strategic planning needs to adopt a polycentric approach, having to blend multiple domains to derive maximum value… at speed.
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Are innovation labs really working? Join Somayeh in Episode 29 of The Innovation Room podcast as she sits down with Brant Cooper, author of 'The Lean Entrepreneur' and 'Disruption Proof' as the last episode of our Digital Is From Venus series.
In this episode, we explored why 'Innovation Labs are Broken' and why companies should throw out the Horizon model.
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🎧 In the latest episode of The Innovation Room podcast, Kate Fletcher hosts Sally Pritchett, CEO of Something Big, to discuss the topic "If Not Now, Then When?" Sally shares her expertise in creating an inclusive, thriving workforce and how she walks the walk as a female leader.
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🎧 Get ready for the latest episode of The Innovation Room podcast, "Real Models, not Role Models" with Baz Bennett hosted by Kate Fletcher. In this episode, they discuss the importance of diversity of thinking and how to drive gender diversity upwards in business.
Baz Bennett, previously served as the Diversity and Inclusion Officer for the British Army. Join us as we delve into his experience and expertise on how to approach the challenge of driving diversity in all senses.
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🎧 Tune in to the latest episode of The Innovation Room podcast, "Release The She-Ra" with special guest Danny Kerry MBE, former head coach of women's field Hockey for Great Britain hosted by Kate Fletcher, our board advisor.
Hear about Danny's journey and learn how to empower female talent in sports and beyond.
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Step into the future in The Innovation Room with David Wood! Learn all about what a business can do to prepare for co-existing with AI.
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Innovation is messy, chaotic, and out-of-the-box, or is it?
Our CEO, Somayeh Aghnia is in The Innovation Room with Dr Jo North, the Managing Director of The Big Bang Partnership Ltd, discussing ‘3 Big Barriers to Innovation’ and how to break through them.
Let's find out what's stopping you from evolving your business with innovation.
In this episode, our CEO, Somayeh hosts Joe Galvin from Vistage to explore the importance of continuously adapting to change in the digital age and the consequences of failing to do so. Join us as we delve into the key principles for thriving in a rapidly evolving world.
Interested in Joe's choice for his guest in The Innovation Room?
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The modern world is a complex beast, and no one mind can hope to tame it. The beast is constantly expanding the liminal spaces that leaders need to navigate.
Somayeh Aghnia, Geeks CEO has a special guest in The Innovation Room. A storyteller. Someone who can turn light into heat. And he has some very powerful suggestions on dealing with the beast.
Please join her the Innovation Room with Lazar Dzamic, former head of Brand Strategy for Google Zoo (NACE) in London, Associate Professor at Business School Lausanne (BSL) and associate lecturer at School of Economics and Business in Ljubljana, PwC's Mini MBA Academy and Goldsmiths University in London.
In this special edition of The Innovation Room, join Somayeh and other elves, Lindsay and Matt as they discuss all the great Innovations they've seen in 2022. Listen now as we (literally) wrap-up 2022
“Innovation is crucial to the UK building back better. Boosting innovation in the private sector is an essential part of the UK’s future prosperity. We are calling on businesses to invest in innovation, getting British firms to the front of the pack.” This is from the UK Innovation Strategy Document, published by the government.
It goes on to say: “The UK Innovation Strategy sets out the government’s vision to make the UK a global hub for innovation by 2035.” This is an ambitious vision, certainly a promising way to grow the economy to a thriving leading one protecting the future generations prosperity.
But can the UK be a Leading Tech Nation?
Tune in to the Innovation Room, Episode 20 to hear Rashik Parmer, Group CEO of BCS, The Chartered Institute for IT discussing this with Somayeh, CEO of Geeks.
Having a strong competitive advantage in the market is what makes businesses thrive, especially in challenging times such as the upcoming recession. To break through the barriers of these challenging times, changemakers need to focus on their business's operational models and look for opportunities to innovate.
In Episode 19 - Market Leaders: Dare or Die, our CEO Somayeh Aghnia invites Kate Fletcher, a coach, mentor, and chairwoman of scale-up businesses put forward the three crucial value disciplines and shed light on how each contributes to building a promising business with the potential to sustain growth during the recession.
Behaviours are unpredictable, therefore, so is the economy. With a recession looming, how do we utilise innovation and technology to counter it?
Somayeh picks the brains of our guest Roger Martin-Fagg, behavioural economist and a true expert in his field.
This is a mindblowing session, you do not want to miss it!
The world of business is changing fast. Sustainability is no longer an option for many companies, but a business imperative. The finance industry, like others, is undergoing a massive shift towards being more sustainable.
In the latest episode of #TheInnovationRoom, Lindsay discusses the major drivers behind sustainability in finance with Chris Tweed, CEO of Tweed Wealth Management, and Sam Turner, Head of Responsible Investment at St. James’s Place Wealth Management.
Innovation, innovation, innovation. There is certainly a lot of talk about this vague concept. Some even say innovation is the most ambiguous business process there is. For example, what does innovation really mean in the tech world? How can companies valuate it? And how can it be sustained?
In this episode of The Innovation Room, Somayeh sits down with Sat Sanghera, CEO of IP Integration, to talk about those questions and more.
We’ve talked a lot about innovation and the issues surrounding it on this podcast, but we’ve never really delved into the possibility of achieving innovation through acquisition. In this episode of the Innovation Room, our COO, Lindsay Jessup will discuss some burning questions regarding that matter with Andrew Fahey, an experienced commercial leader and Chief Executive Officer at Brookson Group.
Previously, we've discussed the importance of directing innovation in order to make it a sustainable and ever-present part of your business. But is there a way to actually measure how successful you are at achieving that goal? The solution is using a North Star metric. In this episode of the Innovation Room, Somayeh sits down with our Director of Product Design Elliott Prince, to tell you all about what that is (and what it isn't) and how you can discover your very own North Star.
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Innovation has been everyone’s favourite word for quite some time now, making it happen is one thing but what does it take to make it last? It’s a relentless focus to tell and sell that one thing you do that puts you outside the “expected box”. A term coined by sales guru Nicola Cook who shares her secrets of making innovation last in a business. Listen on.
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The future of law will undoubtedly feature much more technology – just like every other
sector. But for now, the biggest question for law firms is where to begin. Where do you
invest? How do you plan out your digital transformation journey to get the best return?
How do you make sure it’s an ongoing investment and what should you do with it?
Explore your options with this episode of the Innovation Room.
https://www.geeks.ltd.uk/insights/The-Innovation-Room-Episode-11-How-Tech-Is-Shaping-The-Future-Of-Legal-Services-for-SMEs-Part-1
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The legal sector is one of the last remaining areas where business is done
primarily in analogue ways. But things are changing. We take a look into the
future to envisage how technology trends already in motion will transform
legal services for SMEs.
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Although technology is an ultimate enable to thrive as an industry leader, without having a high performing team, it just won’t be possible. Understanding and improving how connected your team is, is an indication of how successful your digital transformation will be. It is a vital success factor of having innovation flow in all parts of your business.
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Have you been wondering about the application of AI in your business? Our head of Tech Strategy is challenging our CTO to demystify some of the buzzwords and answer some key questions in an understandable language with practical examples. And she is punishing him when he fails to do so ...
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Automation for the people… do you go all robots?
Pull up a chair as our founder Paymon Khamooshi breaks down ‘automation’ and what it can do for you.
Hosted by Cilia Kanellopoulos, Head of Technology Strategy at Geeks, get ready to roll up your sleeves and get that business motor humming!
Listen now, and don’t get left behind.
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T**he common perception is that the legal industry has been resistant to the adoption of technology to the point of being considered dinosaurs.
In this episode, our CEO is joined in The Innovation Room by two experts to talk about the future of the legal sector and the role of technology in it. Chris Handford the director of regulatory policy at the SRA and Andrew Lloyd, the managing director of Search Acumen who is transforming property conveyancing through digitised data.**
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We are past the point of no return for companies to choose whether embrace digital transformation or not. Today's decision is about making it a successful journey for your business. So, as a business leader, do you have what it takes? Oliver Mathews, our Commercial Director, Somayeh Aghnia, our CEO, and Daisy, our Chief Barketing Officer, discussing the topic in our latest podcast.
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Is your business in danger of going extinct? Elliott Prince (Director of Product Design) and Joana Clitheroe (Director Of Innovation ), discuss the benefits of digital transformation and the risks of inaction.
Highlights
"The risk of inaction is your competitors will act. Every business should see itself as a digital business. If you're not digital-first, someone else will be."
"Digital evolution: It's never really about reducing staff numbers. It is about reducing costs."
"All barriers are being reduced by the power of the digital, helping businesses scale globally"
"The power of data is really what's driving a lot of the projects we're working on and how you can utilise that data to add insights, to improve services, customer experiences and operational efficiency."LinksWebsite - https://www.geeks.ltd.uk/LinkedIn - https://www.linkedin.com/company/geeks-ltd
Our CEO, Somayeh Aghnia, talks with our Geek Maker Aaron, about the pioneering employee wellbeing initiatives coming out of the tech space and how an organisational psychologist can impact SMEs across all sectors.
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How do you turn a passion to make a difference in the world into a successful career? In this episode, we cover Lauren's journey from Trainee to Senior Business Analyst at Geeks.
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Do we do enough to highlight the range and diversity of roles available to young people in technology? Lindsay Jessup, our COO, thinks we can do more in the technology sector.
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Can anyone get into tech, no matter what background they have? Launching our Geekess podcast series is Jo Clitheroe, our Director of Innovation. She discusses tech careers, gender equality and closing the gender gap in our industry.
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