2 Pizza Marketing (a podcast for small-team marketers): Recent Episodes
2 Pizza Marketers
2 Pizza Marketing is a series of conversations with marketers working on small teams to create success, learn from failure, and stay sane. The stories you'll hear are relatable, honest, and packed with solutions to help anyone wading through the mess of marketing at an early-stage company. Episodes will launch weekly… unless we're too busy putting out a fire to release an episode. Hosted by two SaaSy marketers: Melissa Moody (Cofounder & CMO at Gated) and Ashley McGovern (Head of Content @ Realync).
The best type of episode: a first conversation between host Melissa Moody and her guest, Justin Simon. You know him as a champion of content repurposing and distribution and can tune in to this episode to hear more about:
- Justin's jump from big company (TechSmith) to a 2 Pizza Marketing team at Metadata
- How to understand content repurposing at a MACRO and MICRO level
- Justin's Distribution First community - focused on people working together and driving value for the distribution-first marketers who take part
- How sometimes, it pays to lean into the idea of 'less is more'
- The benefits of fractional or consultant marketing, as well as the importance of internal marketing
- And... the very best takeaway is at the end of the episode #nospoilers
Shout-outs to:
- Get more info and read Justin's work at news.justinsimon.co
- His past companies Metadata and TechSmith
- A special shout-out for the content work being done at ScoreApp and Descript
Learn more about Nut Tree: https://nuttr.ee/
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Host Ashley McGovern sits down with Lauren Giovannetti, Creator Acquisitions Manager at Stan, to chat about the nuances of B2B content strategy.
Learn why user-generated content (UGC) should be a cornerstone of your marketing efforts, learn effective ways to measure the impact of B2B influencers, and gain insider knowledge on how Stan has successfully grown their brand account.
Tune in to learn:
- The importance of UGC in B2B marketing
- Techniques for evaluating B2B influencer effectiveness
- Strategies behind Stan's impressive brand growth
Learn more about Nut Tree: https://nuttr.ee/
Support the Show.
Host Ashley McGovern sits down with her friend, mentor, and colleague, Kristi Fickert. Kristi is the VP of Enterprise Growth at Realync, a national speaker, a Multifamily expert and a City Councilwoman — she does it all!
They discuss:
- How to balance brand evangelism at speaking events
- How to craft killer speaking proposals
- How to reduce onstage jitters
This is an energetic conversation so if you need a little pick me up, this episode is for you!
Follow Kristi on LinkedIn: https://www.linkedin.com/in/kristifickert/
Learn more about Nut Tree: https://nuttr.ee/
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Hear from Head of Marketing at AudiencePlus, JK Sparks, on both the mental and tactical sides of marketing that he's dealt with as a high-growth marketer. He and host Melissa Moody dive into topics including:
- His work at AudiencePlus on the innovative event Goldenhour
- His newsletter The Lonely Marketer: on the emotional and tangible struggles of being a solo marketer
- How to market a product when you're pre-product... and drawing inspiration from B2C
- The power of a strong POV and an owned audience
- Why activation areas > booths at any event
- How to identify strong leadership in early stage companies
Bonus shout-outs to:
- Exit Five and their upcoming event, built on the strength of an engaged audience.
- The sharing of "Exactly how long until LinkedIn kicks you off a LinkedIn Live event...???"
- The upcoming documentary that features the Making of Goldenhour
Links:
- AudiencePlus
- JK on LinkedIN
Learn more about Nut Tree: https://nuttr.ee/
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Real talk alert! Join Ashley McGovern and Devin Bramhall, former CEO of Animalz, for an unfiltered discussion on overcoming adversity in the workplace. From handling layoffs to confronting toxic masculinity and gender bias, they share personal stories and practical advice.
And of course, they circle back to marketing, with Devin offering insights into effective leadership and strategies for success in the field.
Tune into Devin's podcast Don't Say Content: https://podcasts.apple.com/us/podcast/dont-say-content/id1671363953
Tune into the podcast episode Ashley references: https://podcasts.apple.com/us/podcast/lets-just-say-the-things-were-most-terrified-of/id1671363953?i=1000645318538
Learn more about Nut Tree: https://nuttr.ee/
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We all know video's important, but. not all of us have a video producer and expert on hand. Join host Melissa Moody to talk with video expert Rayna van Beuzekom from Commsor about all things video. Including:
- "Retention editing" and early days of B2B video
- The foundational importance of storytelling, authenticity, and building trust in B2B video
- What your video and creative teams need... and don't need
- Her best budget request every - for Rayna's Morgan Freeman voiceover
- How video experts use AI most effectively
- A hot take on 'Creator Houses' and the best way to record content in batches
Rayna's LinkedIn and YouTube pages.
Other companies mentioned in this episode include:
- Capsule
- Sweetfish Media
- Descript
- Splice Video
- Peerspace
Learn more about Nut Tree: https://nuttr.ee/
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Want to build your network? Enjoy meeting other marketers? Join the 2 Pizza Marketing Matcha group to get matched with a marketer and expand your network.
How it works:
- Sign up
- Get a matched with a marketer on a monthly basis
- Meet up with your match and chat all things marketing for 30 minutes
It's free! Sign up now: https://matcha.so/c/2pizzamarketing/programs?signup=join
Learn more about Nut Tree: https://nuttr.ee/
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Welcome to Season Four of 2 Pizza Marketing! In our premiere episode, host Ashley McGovern sit down with Dmitry Shamis, former HubSpoter turned solopreneur.
Tune in to hear Dmitry share practical tips on:
- Systematizing processes for experimentation
- Tackling random acts of marketing
- Reminiscing on HubSpot projects
- Transitioning to solopreneurship
Follow Dmitry on LinkedIn: https://www.linkedin.com/in/dmitryshamis/
Follow the Creative Brand on LinkedIn: https://www.linkedin.com/company/thecreativebrand/
Learn more about Nut Tree: https://nuttr.ee/
Support the Show.
Dig into the marketing journeys of small-team operators in season four of the show, premiering this Sunday, April 28th, 2024! Hosts Ashley McGovern and Melissa Moody give you a sneak peek into what's in store for this exciting season. Tune in for a preview of the incredible guests lined up to share their insights and stories.
Learn more about Nut Tree: https://nuttr.ee/
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Join us for a laid-back chat about April Fool's Day jokes. From clever marketing antics to downright silly stunts, your hosts Ashley McGovern and Melissa Moody talk about the best April Fools' Day pranks from notable brands.
— Scotch Tape
— Chili Piper
— Barstool
— Commsor
Learn more about Nut Tree: https://nuttr.ee/
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Meet Bobbi Steward, Co-founder and CEO of Revyse. Host Ashley McGovern dives into a conversation with Bobbi about property technology and real estate.
Join the conversation to hear Bobbi share the mission behind starting Revyse, the ins and outs of the multifamily industry, and the push for transparency in B2B transactions.
Plus, they tackle topics like the challenges of naming a business, crafting marketing offers, and the unique experiences of working with your spouse.
Learn more about Revyse: www.revyse.com
Learn more about Nut Tree: https://nuttr.ee/
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A bar-setting leader in partnerships, sales, and content marketing - Katrine Reddin from Commsor sits down with host Melissa to explore some of the campaigns that you can't have missed in the last year - and topics including:
- How Hot Intros (at GTM 2023) was conceived and still remains the standard for how to do event booths well
- Understanding the challenges of events and how to stand out
- Where marketing ideas come from at Commsor
- The critical importance of partnerships at a small company
- The role of company vision in shaping marketing strategy and culture
- The stellar Secret Santa campaign in partnership with Sendoso
- ... and the secret marvelous mess related to the much-coveted Commsor purple hoodie sweatshirt!
Mentioned in the episode:
- Katrine's profile on LinkedIn: https://www.linkedin.com/in/katrine-reddin/
- Commsor: www.commsor.com
- Ashley and Katrine's Infinite Revenue Playlist Podcast: https://www.linkedin.com/company/ashley-katrine-s-infinite-revenue-playlist/
- Sendoso: www.sendoso.com
- Grove Cookie Company: www.grovecookiecompany.com/
Learn more about Nut Tree: https://nuttr.ee/
Support the Show.
Meet JP Arnaud-Marquez, a former military journalist turned B2B content marketer with a knack for storytelling and strategic thinking. In this episode, host Ashley McGovern and JP talk all about content marketing and discuss:
- The traits of a versatile 'full-stack' marketer
- Collaborating with cross-functional teams
- Contrasting success metrics for individual contributors and managers
LinkedIn: https://www.linkedin.com/in/jparnaudmarquez/
Newsletter: https://www.contentcaptains.com/
The Away Game Documentary: https://www.youtube.com/watch?v=BMyqVbxwl1o&t=100s
Learn more about Nut Tree: https://nuttr.ee/
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If you're a leader on an early stage team or someone going through a rebrand (from acquisition, pivot, etc.) you will NOT want to miss this episode. You'll hear from Elizabeth Hague, who has shepherded more than 100+ rebrands at small stage, fast growing companies. She's also on the advisory board of Morning Brew's Learning Center - and a new mom who's balancing it all!
Elizabeth chats with host Melissa Moody and gets into:
- When you might need a brand marketer on a small team
- How brand ties into everything from revenue protection to investor narrative
- How to convince your leadership to care about brand
- The importance of strategic hiring and retention
- Working to be "uncomfortably comfortable" with hard business decisions
- The chaos of acquisitions and pivots
Find Elizabeth on LinkedIn here: https://www.linkedin.com/in/followelizabeth/
Shout-outs include:
- Mailchimp
- Chat GPT
- Notion
- Warmly
- Nicole Leffer
- Everybody Hates Marketing podcast
- Women in B2B Marketing podcast
Learn more about Nut Tree: https://nuttr.ee/
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Listen in to Ashley McGovern's chat with Bella Rose Mortel, the Social Media Strategist at beehiiv, as they chat about the secrets to crafting killer social media content. Learn how beehiiv conquered Twitter, LinkedIn, TikTok, and Instagram with their organic strategy.
In this episode, learn how to:
- Nail down your brand's voice
- Embrace experimentation: Just go for it and 'test it'
- Dominate across various social platforms.
Follow beehiiv on LinkedIn: https://www.linkedin.com/company/beehiiv/
Learn more about Nut Tree: https://nuttr.ee/
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Meet Ryan Narod, marketing leader at Mutiny, as he chats with fellow Ex-Googler and host Melissa Moody about identifying as a 2 Pizza Marketer, building killer campaigns that catch the interest of savvy marketers, and lead teams through thr tricky early stages of marketing from zero to growth. You'll hear more about:
- Tapping into the curiosity of marketers
- Weaving B2c and innovative patterns into standard B2B marketing
- The story of Achoo, Mutiny's raccoon mascot
- Background on the SurvAIvor campaign, really showing how to use AI for tactical marketing use
- How Mutiny has come to be known for games and campaigns that bring play into education on content that marketers care about
- Two critical tips to pulling off a BIG campaign idea as a small focused team
- One of Melissa's favorite terms: M.E.C.E. (Mutually Exclusive, Collectively Exhaustive)
- The marvelous mess of self-imposed deadlines
Shout outs:
- https://www.mutinyhq.com/
- Ryan on LinkedIn: https://www.linkedin.com/in/ryannarod/
- Mutiny's Surv-AI-vor Campaign
- Navattic: https://www.navattic.com
Learn more about Nut Tree: https://nuttr.ee/
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The 2 Pizza Marketing podcast met with the Blame It On Marketing podcast for a two-part series! Who doesn't love a crossover collaboration? In part one, Blame It On Marketing hosts Ruta Sudmantaite and Emma Davies talk to your hosts about the relationship between marketing and CEOs.
Tune it to hear about:
- How to build trust with your CEO
- What is a good marketing ROI
- When to report marketing metrics
For part two of our series, hop over to the Blame It On Marketing podcast on February 29th. Melissa and Ashley will talk about how to be an effective small-team marketer.
Blame It On Marketing: https://podcasts.apple.com/us/podcast/blame-it-on-marketing/id1658599902
Learn more about Nut Tree: https://nuttr.ee/
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When should you hire a marketer? As a first-time marketing hire, how should you create your budget? Host Ashley McGovern and Ashley Kent, Founder of Clear Start Creative, talk all about strategies for early-stage startups.
Learn more about:
- Building a marketing budget from scratch
- Perspectives on the role of a first-time marketing hiring
- The importance of defining positioning and brand identity early
- Understanding a strategic ads approach
Check out Clear Start Creative: https://www.clearstartcreative.com/
Learn more about Nut Tree: https://nuttr.ee/
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Listen in as two ex-Googlers, Jesse Friedman and host Melissa Moody, chat about marketing at Jesse's fast-growing tech brand called Tremendous. His team is already at the top of the 2 Pizza limit, but he's seen many of the same challenges and shares what he's learned about:
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Reporting directly to founders (both COO and CEO)
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Growing into a bigger team and how to hire to get there
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Product v sbrand marketing across lines of business
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Uncovering new audiences as you grow
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Creating brand awareness for a product that people know they need, but don't know exists
Special shout-outs to:
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Jesse's company Tremendous: https://www.tremendous.com/
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Krisp.ai : the tool that Jesse shared he loves using
Learn more about Nut Tree: https://nuttr.ee/
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Curious how you can use data to champion how your product exists in the real world? Listen into the first-ever roundtable of the show. Hear from Jonathan Gandolf, Founder & CEO of The Juice, Kathryn Browning, Marketing Director at Justuno, and Karl-Christofer Veske, Marketing Specialist at Wynter, as they discuss how to use first-party data storytelling.
Topics discussed are:
- Examples of first-party data storytelling
- How to pitch data ideas to your CEO
- What to do if customers don't want to share their results publicly
- How to distribute first-party data content successfully
Learn more about Jonathan: https://www.linkedin.com/in/jonathan-gandolf/
Learn more about Kathryn: https://www.linkedin.com/in/kathryn-browning/
Learn more about Karl: https://www.linkedin.com/in/karl-christofer-veske/
Learn more about Nut Tree: https://nuttr.ee/
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Do you create case studies? Host Ashley McGovern and Marina Krivonossova, Founder of Retold, do. They chat about their case study strategies to help out all the small-team marketers who wear the case study creation hat.
Tune into topics like:
- How to approach creating a case study
- Should you outsource case study creation?
- How do you distribute a case study successfully?
- Should you gate your case studies?
Marina's LinkedIn: https://www.linkedin.com/in/marina-krivonossova
Learn more about Nut Tree: https://nuttr.ee/
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Break out of the B2B world for a bit and join Melissa as she sits down with dynamic marketer from The Escape Game: Teddy Cheek. It's an episode packed full of specific ideas for you, on topics such as:
- Hiring a designer first
- Creative hyper-local marketing strategies (incuding OOH)
- Their hand-created Digital Diagnostic Score, which blends their local SEO presence, link presence, and review site presence
- Why Teddy wants a "hot dog stand marketer" way before he wants a "guitar hero marketer" (you'll have to listen to find out...)
- Cutting through brand confusion in a crowded category
- How you can create a branded experience EVERYWHERE to help bolster your brand
- Upside to consolidating their data in Hubspot
Teddy's LinkedIn: https://www.linkedin.com/in/teddycheek/
The Escape Game: https://theescapegame.com/
Bonus: Shout out to Mason Cosby and Scrappy ABM!
Learn more about Nut Tree: https://nuttr.ee/
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How can you develop brand partnerships plays? Jaclyn Fried, Director of Integrated Partnerships and Social at Pvolve, tells host Ashley McGovern how she did it for fitness brand Pvolve.
In this episode, you'll learn:
- How Pvolve started off as a seven-person team
- How Pvolve partners with brands like Goop and celebrities like Jennifer Aniston
- How you can take Jaclyn's partnership tactics and apply to your partner marketing campaigns
Learn more about Pvolve: https://www.pvolve.com/
Learn more about Nut Tree: https://nuttr.ee/
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In the first solo episode, host Ashley McGovern shares more about 2 Pizza Marketing's newest (and first) sponsor: Chili Piper.
Ashley talks about:
- The journey to landing a partner with one of the most recognized B2B brands
- The decision behind monetizing 2 Pizza Marketing
- How Melissa and Ashley structure their ad proposal for potential sponsors
Learn more about Nut Tree: https://nuttr.ee/
Support the Show.
Begin your New Year 2024 with excellent positioning and messaging, thanks to the amazing ideas from Jon Itkin, Principal of In The Kitchen: an agency for high-growth startups looking to find their groove and connect with customers.
He and host Melissa Moody chat about:
- The fundamentals of positioning for fast growing tech companies (and everyone else too)
- The concept of "advantage stacking"
- How to find balance between brand and product marketing
- How to build a customer journey model
- The wins that can be found by talking with HAPPY customers
Learn more about Nut Tree: https://nuttr.ee/
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Let's start the New Year 2024 off with a bang and getting your PR efforts aligned with your marketing! This week, we've got guest Stephen Karaolis who founded PR agency The Pear Agency, focused on building high-growth software brands. He's also a fractional marketing consultant who had a lot to share with host Melissa about:
- why early stage marketrs should be thinking about investing in PR
- how PR relates to the other marketing activities you're doing
- three types of information you should have ready to give to reporters/media relations
- how to train your executives for PR wins
- the way that messaging directly impacts PR success
- how to tie your pitch to Travis Kelce and Taylor Swift (well, not reallky, but you can hear how Stephen did!)
Learn more about Nut Tree: https://nuttr.ee/
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Ashley McGovern talks to Jay Desai about his roles at Captivate Talent and Summarize, and as the co-host of the Rocket Fuel podcast. Jay's experiences led him to create SummarAIze to automate the sometimes tedious process of repurposing audio content into multiple formats.
Learn more about Nut Tree: https://nuttr.ee/
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Sit down with Alex Schulte, previously lead marketer at Donut and currently Fractional CMO. She and host Melissa Moody dive into the challenges (and joys) of mission-driven marketing. Including:
- Finding the between delegating and owning things so they don't drop
- Alex's newest project: Climate Film Fest NYC
- Why marketers decide to get involved in a mission-driven organization or business
- How we spend time on projects that mean something to ourselves.
- The shift of NPOs to being run more like corporate structures and the challenges of marketing salaries catching up with that
- Adding mission into your own existing day job
- An all-important Arrested Development reference
- The painful challenges of co-marketing with a partner larger than your own company
Links from the show:
- Alex's Bio on LinkedIn
- Climate Film Fest NYC (@climatefilmfestnyc)
- Ecologi (ecologi.com)
- Send Check It (sendcheckit.com) subject line tester
- We Are For Good Podcast (weareforgood.com)
Learn more about Nut Tree: https://nuttr.ee/
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In this follow-up episode to "Navigating a Pivot", Careswitch Head of Growth Connor Kunz shares the outcome of the pivot he was working on - alongside Melissa Moody's pivot recap from her time at Gated. You're going to hear the two discuss the nitty-gritty of what it looks like:
- when you pivot to an entirely new sales model
- when you pivot to a new product altogether
- when you have to psych yourself up to keep digging in
- when building a website as part of the pivot is the right OR WRONG thing to do
- under the pressures of VC investment
- when roles change post-pivot
This one's messy - and captivating. We'd love to hear from others out there who have gone through pivots as well!
Learn more about Nut Tree: https://nuttr.ee/
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So many marketers find themselves as the first marketer... or even the first everything at a startup. Adam Shaw, expert marketing consultant, has recently started Marketing for Founders (marketingforfounders.com) and will share the lessons he's learned in playing the early-stage marketing role - and helping others do the same.
Host Melissa Moody and Adam talk about:
- being able to reach out when you need help across marketing functions
- going rapidly and removing barriers to speed
- the one area of marketing that people always need help with
- the enduring value of an email list
- guerilla marketing tactics to drive sales
Shout-outs for:
- Marketing for Founders: marketingforfounders.com
- https://www.dmndmarketing.com/
Learn more about Nut Tree: https://nuttr.ee/
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Join hosts Melissa Moody and Ashley McGovern as they tackle the tough question: How do you really know if a company is right for you as a job seeker? In this episode, they share personal insights and experiences that go beyond the surface. Warning: It gets personal.
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Hosts Melissa Moody and Ashley McGovern talk about their favorite 2023 Black Friday marketing campaigns from:
- Beis
- Patagonia
- Katelyn Bourgoin
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Are you creating the right bottom of funnel content? Fact check yourself with today's episode which features the wonderful Lashay Lewis, Founder of Authority Plug. Lashay tells host Ashley McGovern about:
- Her approach to creating bottom of funnel content
- How to use her content marketing dashboard to consolidate content
- Why feature mapping is imperative to creating good content
Get Lashay's content marketing dashboard: https://authorityplug.com/#contentdashboard
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Melissa's been waiting a while to share this guest with you: Mark Huber, current VP of Marketing at UserEvidence and previously at Metadata. You may know him from his marvelous podcast Demand Gen U, and he's here to share some real talk about what the first 90 days as a startup marketing leader should look like, looks like in reality, and means for your sanity.
We'll hear Mark talk about:
- learning from his mistakes
- what he planned and how it all went sideways
- the importance of internal marketing
- staying close to your product as a marketer
- and of course his favorite AI use cases
Follow Mark on LinkedIn: https://www.linkedin.com/in/markehuber/
User Evidence: https://userevidence.com/
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If you're overwhelmed with AI, tune into this episode to hear practical ways to start using it for content marketing purposes. Tom Winter, Founder of AI Writer at SEOwind, will convince you the important of AI in writing and why it's not going to go away.
Tom chats with host Ashley McGovern about:
- Misconceptions with AI and writing
- Easy ways to get better responses from ChatGPT
- How he's using AI at his company
Find Tom on LinkedIn: https://www.linkedin.com/in/tom-winter/
Learn more about SEOwind: https://seowind.io/
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Melissa welcomes back expert marketer and AI consultant Drew Brucker to the show to dive into Generative A.I. images and how 2 Pizza Marketers can shift from seeing the field as "extra" and more as a way to make their roles successful. Listen to find out where YOU fall in the three stages of AI adoption: tourist, commuter, or local.
Hear use cases for generative AI images for small-team marketers. Understand the differences between AI image platforms and hear more about the company approach that Midjourney is taking.
Of course, you'll get actionable tips for small team marketers.
Here are a few of the shout-outs from the show:
- Drew on LinkedIn: https://www.linkedin.com/in/drewbrucker/
- The Jam Packed Guide to Midjourney Mastery: https://dcbruck.gumroad.com/l/mnbzwc
- Midjourney: midjourney.com
- F Fast Buyer Insights Tool from Louis Grenier: https://www.everyonehatesmarketers.com/
- Mutiny's Surv-AI-vor program for AI use cases: https://www.mutinyhq.com/ai?invite=melissamoody
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We have a bonus episode in store for you to kick off season three. In this mash-up of female, mostly-B2B podcast hosts - you'll hear from Melissa Moody (2 Pizza Marketing), Jane Serra (Women in B2B Marketing), and Corrina Owens (Direct - with Corrina and Taylor). We recap how we met at the recent GTM 2023 event from Pavilion and all of our learnings from that event, what we plan to do differently in 2023, and what our predictions are for events in the new year.
- Women in B2B Marketing podcast: https://podcasts.apple.com/us/podcast/women-in-b2b-marketing/id1657968325
- Direct podcast: https://podcasts.apple.com/us/podcast/direct-with-corrina-taylor/id1688175099
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Welcome back to the show, folks! Ashley kicks off season three with Tara Robertson, Head of Demand Generation at Chili Piper. They chat all about newsletter writing and their recent meetup at MarketingLand. Tune into the quick chat for some practical tips you can implement tomorrow.
Listen to Demand Gen Chat: https://www.chilipiper.com/resources/podcast
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What do you get when you combine Disney + an EDM festival + a conference? MarketingLand. Host Ashley shares her recap of the first MarketingLand conference put on by WorkWeek and The Marketing Millennials.
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Your hosts Melissa and Ashley have been enjoying this fall's Event Season to the max. On this short Pizza Bite episode, hear about the recent event in Nashville - GTM 2023, put on by Pavilion. Designed for execs in all go-to-market functions, it was an awesome event with notable keynotes from folks like KD Dorsey, Andy Raskin, Irina Novoselsky, and more!
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In this Pizza Bite (a short, snackable episode with hosts Melissa and Ashley), Melissa goes off the deep-end and shares her favorite design thinking principle - and how you can use it your every day approach. Meet DIVERGENT and CONVERGENT thinking. Tell us how you are going to use it in your day?
--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/messageSupport the Show.
Alexa Tapia is getting her career start in all things event strategy. As the Marketing Manager at tech company, Elisity, she's dabbling with event strategy. She shares her event successes, messes and go-to partner for event support (and sanity check): purple cork. Listen in to hear more about how to plan your next successful event.--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/message
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In this Pizza Bite (a short, snackable episode with hosts Melissa and Ashley), let's talk about how marketers can stay connected to their local communities in ways such as: joining local membership orgs, looking for local companies to advise, joining into the entrepreneurial ecosystems around you, and going to EVENTS! We're heading to Marketingland and GTM2023 in October this year... how about you!?--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/message
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In this Pizza Bite (a short, snackable episode with hosts Melissa and Ashley), we'll dive into Ashley's recent wins in creating bottom-of-funnel content and learn Melissa's favorite way to combine paid media with that #BOFO good stuff. --- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/message
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Corrina Owens is the Chief Brand Evangelist at Purple Cork. She gets into the nitty-gritty of account-based marketing. No jargon, just real talk about ABM strategies, finding your strategic groove, and those unforgettable messes/moments that help you define your confidence in your work. --- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/message
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Zoe Hartsfield (currently Senior Manager of Executive Presence and Influencers at Apollo.io) is a well-known thought leader who writes about sales, marketing, personal brand and career tips. She's been a marketing community leader at multiple SaaS brands including Spekit, Swantide, Dooly, and Bombbomb. And on the show with Melissa, they cover a bit of all of that. You'll hear how:
- Community marketing is a way to both give and get
- Zoe's vision for the future of "go to network" marketing
- A breakdown of the difference in terms: Influencer, Advisor, Evangelist
- Marketing mindset in the face of a newly-raised funding round
--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/message
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Brooke Janousek joined host Ashley McGovern to chat about fractional CMOs, marketing experimentation, and her hilarious marketing mess (involving condoms). Brooke is the founder of The Grow CMO, a fractional leadership solution for effective marketing growth that she founded in 2022. Hear more about her digital nomad Journey on Brooke on the Grow: https://brookeonthegrow.com/
Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/message
AI this. AI that. AI is everywhere. If you're overwhelmed by the mounts of tools leveraging AI, you're not alone. Melissa and Ashley share practical ways you can use AI as a co-pilot to tackle marketing projects. How are you using AI in practical ways?
Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/message
Host Melissa Moody sits down for a conversation with multi-talented and exceedingly thoughtful marketing expert Bolaji Oyajide - Founder of Demanded Marketing and previously at well-known B2B brands including TestBox, Bevy, and Metadata. Bolaji's stories will push you to think about:
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How burning the candle at both ends can either leave you burnt out... or with your inspiration lit
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Who we are at our core - and then history and stories that shape us as people and marketers
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How Maslow's Hierarchy applies to us in our own marketing roles
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How being unique lets you align with your customer in the best way
Also mentioned:
- Song of Significance - the latest from Seth Godin: https://seths.blog/song/
- Audience Plus: www.audienceplus.com
- A marketing mess (including a no-show celebrity) that will inspire you to persevere in the face of unexpected challenges!
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Want to get your brand in front of an engaged group of small-team marketers who can be champions for your product that makes them: happier, better at their jobs, or better at life!? Listen to hosts Ashley and Melissa discuss what they look for in the sponsors for this show (yes, they're picky!) and the audience that sponsor brands can reach by partnering with us.
Want more info? Get in touch via the website (www.2pizzamarketing.com) or 2pizzamarketers@gmail.com
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Mary Keough sat down with Ashley to chat about content pillars, marketing messes, and a strategic narrative exercise. Mary is Head of Marketing at Map My Customers and documents her career journey on LinkedIn. She's always sharing practical and useful B2B marketing advice ever since Chris Walker encouraged her to—she's the definition of building in public!
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Soo... we accidentally launched a website for 2 Pizza Marketing! Well, Melissa got COVID and decided to whip up a website. In all reality, this is a special moment for us, as we are having a marvelous time with guests and new topics in Season 2 and it feels good to make things more official. Listen to Melissa and Ashley explain how it came about, how they made it, and the way it'll bring together all things 2PM in 2023 and beyond. We've met incredible marketers over the last year so we want to keep inviting more marketers to the 2PM community and podcast. Take a look and let us know what you think! We're open for feedback.
Check it out for yourself at www.2PizzaMarketing.com
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Join a first-time-chat between host Melissa Moody and VP of Marketing @ UserGems - Trinity Nguyen. You'll hear these two leaders dive into customer retention and advocacy as components of marketing, the importance of testing - but not too much, how staying focused on your priorities happens at both small and large companies. Keep your ears open for a super smart tip on how to keep experimenting even after you get the sales lead.
In this episode:
- https://www.linkedin.com/in/trinitynguyen/
- User Gems (usergems.com)
- Descript (descript.com)
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Video. Video. And more video. Ashley chats with Nolan Mccoy, Head of Video and Creative Content at Chili Piper about how he's using video in B2B. They also dive into Nolan's Webflow marketing mishap. Hint - it involves breaking code...
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In this episode, Melissa chats with Will Milano - CMO of Integrity Solutions and a marketer in the professional services industry for 20+ years. Also the host of podcast Mental Selling, Will explores the mental/attitudinal challenges of marketing on a small team, reiterates the importance of consistency, and challenges the tendency toward random acts of marketing.
In the episode:
- The Mental Selling Podcast: https://www.integritysolutions.com/resources/mental-selling-sales-podcast/
- Headline Analyzer: https://coschedule.com/headline-analyzer
- Integrity Solutions: integritysolutions.com
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You read that headline right... Could you imagine launching a reality TV show for your B2B company? Alexis Kilroy, Marketing Director at Stay AI, knows about the madness of airing a reality TV show. She chats with Ashley about her time at Triple Whale, her new role as a marketing lead, and her marketing mess with giving up trust, autonomy, and control.
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Sit down with Dustin Tysick, VP of Revenue at TestimonialHero (www.testimonialhero.com) to talk about connecting marketing into the full revenue journey, the "trust gap", the power of authentic testimonials, and how to best use testimonials in the right format and purpose throughout the entire customer journey. p.s. We also talk about AI (#thisismyshockedface)
In this episode:
- Dustin's podcast: B2B Revenue Leaders: https://open.spotify.com/show/2udACPyvSwCtJcU5HJOQOH?si=9d70990247ae4521
- Unsponsored Ad from Dustin for data compilation solution: https://www.clay.com/
- Sales customer capture tools like Gong, Clari, Jiminy... and others
- Louis Grenier's F-ng FastBuyer Insights Tool: https://www.everyonehatesmarketers.com/
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For a second time in the podcast hot seat, Tiffany De Alva joins Ashley to share how they've built a winning client advisory board (CAB). Tiffany is the VP of Marketing a BetterBot and a small marketing team of one! Tune in to hear more about BetterBot's CAB, Tiffany's mess with SEO, and more.
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You almost had a double-Ashley show but NO: Melissa is hosting this episode with the brilliant and candid Ashley McAlpin, Head of Marketing at Rockerbox. Ashley has been in marketing leadership at growth-focused startups for many years and, prior to her time at Rockerbox, helped shape Form Assembly's massive growth trajectory. In this conversation, you'll hear tips on how to think strategically (vs. tactically), develop skills you didn't have before this most recent economic downturn, and spark your creativity.
- Attribution and modeling mix software: rockerbox.com
- Business management solutions: formassembly.com
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In this short, snackable pizza bite episode, you'll get two novel predictions from hosts Ashley and Melissa about changes you can expect to see in B2B marketing in the months ahead. Have your own prediction? We'd love to hear from you on our LinkedIn page: https://www.linkedin.com/company/82558039 or by email: 2PizzaMarketers@gmail.com
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Ashley chats with Olivia (Schwan) Adkison, previously the Team Lead of Copy Strategy, about B2B content strategy. They chat about the different books Olivia and the Lessonly team launched during their time. Plus, Olivia is venturing off to start a B2B consultancy company, Hello Liftoff. Tune in to hear all about content marketing tactics and strategies.
Book: https://dobetterwork.com/toseeitbeit/
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Sit down with host Melissa as she introduces Brooke Vander Linde, Director of Demand Gen at PayZen. With a family background and penchant for selling, Brooke shares how she uses a sales mindset to stay positive in the face of disappointment, place lot of bets in order to find the solution that will work, always be sure to make the business case for marketing's work, and establish high-functioning relationships with the sellers on her team. Her marvelous mess includes a bit of magic and is one that you won't want to miss...
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Ashley chats with Simon Chou, CMO at BCjobs.bc and founder and host of Marketing on Mars podcast, about the challenges of launching a podcast. They dive into how Simon and his team had to pivot the podcast's concept. The new concept? It involves founders taking shots of hot sauce... Also, Simon chats about his career journey to CMO.
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Melissa chats with Head of Growth at CareSwitch, Connor Kunz, about the dreaded PIVOT and what it means for small team marketers. In this Part 1 (of 2), Melissa and Connor specifically discuss the emotional burden of a pivot and the mental and psychological questions that marketers deal with when executing a pivot. They'll answer 8 heavy-hitting questions, including:
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Ashley chats with Aaron Orendorff, Head of Marketing at Recart, about understanding the wider ecosystem of a business rather than just marketing's part. In other words, marketing's role doesn't stop after you gather the lead's information!
Aaron taps into his previous experience as the VP of Marketing at Common Thread Collective, an ecommerce growth agency. And, his time as the Editor in Chief of Shopify Plus as well as the Global Deputy Editor at Intuit QuickBooks.
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This week, Melissa sits down with the brilliant, approachable, and capable Caitlin Allen, SVP of Marketing at OpenComp. Caitlin shares her history of learning from her days with Marketo in its early growth, her belief in the power of storytelling, and some actionable ways to build thought leadership into the job description of everyone on your team - and at your company. She shares a marvelous mess that's related to leading with empathy. And her "unpaid ad" for a marketing tool we should all be using highlights Avoma - a cheaper Gong competitor.
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Ashley chats with Gabby (Carlson) White, Marketing Manager and Digital Content Strategist at Lumenis, about their time working together in the corporate world. In addition, they chat about their experiences as first-time managers and Gabby's marketing mess.
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Get ready for a whole new season of 2 Pizza Marketing... coming in 3, 2, 1....
Hosts Melissa Moody (CMO @ Gated) and Ashley McGovern (Head of Marketing @ PostPilot) are beyond excited to announce the arrival of another jam-packed and marvelously messy season of 2 Pizza Marketers. This season will hold:
- more of the same great stories and actionable tips from small-team marketers
- cringe-worthy and hilarious 'marvelous mess' stories shared by each guest
- unpaid "advertisements" from each guest, featuring the marketing tools/resources/things they can't live without
Have an idea for a guest or topic? Shoot us an email at 2PizzaMarketers@gmail.com
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Hosts Melissa Moody, CMO @ Gated, and Ashley McGovern, Head of Content @ PostPilot, love talking about job searching tips and tricks in this highly volatile market and here are a few (we hope) helpful ideas to grow your personal brand WHILE you're also job searching. Have tips of your own? Send them our way at 2pizzamarketers@gmail.com!
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Melissa chats with Matt Paige - VP of Marketing & Strategy at Hatchworks. Join the conversation as they explore the critical marketing team roles for a growing team, how to stand out in a crowded space, the benefits of marketing at a bootstrapped company, and the critical nature of defining your positioning early and well.
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Ashley chats with Alex Adkins live about her new adventure starting PlanWell, an event marketing agency specific for small-team B2B marketers.
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Hosts Melissa Moody, CMO @ Gated, and Ashley McGovern, Head of Content @ PostPilot, discuss the importance of taking vacation and their very best personal tips to making it worth the week away. Have tips of your own? Send them our way at 2pizzamarketers@gmail.com!
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Melissa chats with Lacey Miller, previously Head of Marketing with companies such as LoudCrowd, Vertify Data, and Trendkite. In teh wake of Silicon Valley Bank troubles, the women discuss the challenges of VC funding and being addicted to rocketship growth. Don't miss her Marvelous Mess story that took place at South x Southwest and will leave you thinking: how DID she make it through that!?
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Ashley chats with Sydney Webber, Marketing Lead @ MoveHQ, about marketing psychology, podcasting and hosting live events.
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Join James Furbush, VP of Marketing at AccessOne, as he explains to host Melissa Moody about marketing in an industry that's exceedingly complex and security minded. You won't want to miss his cringe-worthy 'marvelous mess' at the end of this episode, either!
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Ashley chats with Jennifer Carter, the Customer Advocacy Manager at Happyco, about her unique role, career trajectory, and tips for first-time managers.
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In this episode, meet Linda Schwaber-Cohen - Head of Marketing at Brighthire - who inspired the very beginnings of 2 Pizza Marketing. Hear the story of how the slack community and podcast began, Linda's recommendations for smart hiring on a small team, and her take on product marketing at an early stage company.
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Ashley chats with Sergei and Vadim Revzin founding co-directors of School16. They discuss the challenges of partnering with micro influencers and the wrong co-founder.
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Getting real with a well-known and big-personality small-team marketer who brings the real talk to life and work - 2 Pizza Marketing welcomes Evan Patterson this week to talk about how to pick good vendors, how to work with vendors well, the real power of community marketing, and how authenticity matters more than anything else.
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Ashley chats with Mariah Parsons, Marketing Manager at Malomo, about her career journey and marketing mess with webinar instructor miscommunication.
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In this episode, Host Melissa Moody sits down with Okta's Sr. Manager of Product Led Growth, Peter Wheeler - someone with a multifaceted background that includes sales, exec leadership, and creating unforgettable experiential brand moments for such big names as: Richard Branson, Miller Coors, BMW, and Dolby. The episode ends up exploring a lot of the inner dialogue of marketers and presents 3+ idioms that you're absolutely going to want to understand for yourself: broom work, cutting rope, and failpreneur.
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Melissa and Ashley discuss what it means to have someone on the show - for whom it's their very first time being a guest on a podcast! Definitely take a listen if you've never been a guest... and reach out to us for guidance and encouragement if this should be YOU, small-team marketer!
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Melissa and Ashley address the recent surge in tech layoffs and discuss three suggestions for tech marketers facing the difficult situation.
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Ashley and Sarah, the Brand and Digital Product Designer at Realync, reminisce about launching a website refresh together. In addition, they chat about how Sarah sparked the brand refresh idea and Sarah's career journey from Graphic Designer to Brand and Digital Product Designer.
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Ashley and Melissa talk about three ways to evaluate a new job offer. What sparked this topic idea? Ashley accepted a new job opportunity!
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Paige Tills, Head of Marketing at #SamSales Consulting, joins host Melissa Moody for a deep dive into newsletters: their creation, content, and use as an ad platform. The ladies also touch on what brings joy and success to a small team in terms of work-style diversity, remote and async techniques, and going easy on each other when the 'marvelous mess' happens. You will NOT want to miss the story of DakotaGate!
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In this episode, Ashley chats with Tiffany De Alva about her event marketing mess, recent promotion to VP of Marketing, and the importance of ongoing, intentional career growth efforts.
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Join hosts Ashley McGovern and Melissa Moody for their 3 Top Tips for getting started with podcasting in 2023! It's just a short little pizza bite episode, you KNOW you have time to listen.
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A new surprise to celebrate the end of 2022 and a new year ahead: Pizza bites are short, snackable episodes featuring your two hosts (Melissa Moody and Ashley McGovern) getting real about different topics. The first Pizza Bite episode is a roundup of our top three takeaways from our 2022 podcast guests.
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In this episode, Ashley chats with Meryoli Arias, Senior Social Media Manager at Chili Piper, about their success in growing Chili Piper's social media following and how B2B brands should follow suit.
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On this episode of 2 Pizza Marketing, host Melissa Moody chats with Drew Brucker - VP of Marketing at Lasso. The pair dive into one of Drew's core phases: 'prioritize the priorities', lay out a clear framework for how you should tackle tasks that are urgent vs. important, and discuss marketing at a company that's not entirely tech-savvy or focused 100% on online. You won't want to miss Drew's example of the 'marvelous mess' of small-team marketing, as he'll share about one time when he had to fill the gap when marketing leadership went away.
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In this episode, Ashley chats with Mila Di Bella, Marketing Manager at Flying Cat Marketing, about why partnering up with your manager helps alleviate burnout as a small-team marketer, living in a world of marvelous chaos.
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In this episode, guest Krista Roubos (Marketing Consultant and more) and host Melissa Moody discuss the role of graphics in marketing and how marketers do (or do not) have the natural role as graphic designer on small teams. They dive into the delicate balance of being in the details while still managing at the strategy level. And the critical role of empathy in marketing overall.
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In this episode, Ashley Chats with Brianna Doe, Senior Demand Generation Manager at Inventables. They chat about Brianna's personal brand online, her role as a small-team marketing lead and recent marketing mess, and her career advice. Don't forget to subscribe to Brianna's new newsletter, Career Mode, if you find her insights helpful!
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Host Melissa Moody (CMO at Gated) sits down with guest Jelena Djordjevic to talk about her role as Marketing Manager on a small team at Opensense - including how Jelena cranks out valuable, customer-focused content and has built an incredible podcast for the Opensense team: Growth Marketing Camp is a well-run, smoothly-hosted podcast and Jelena is the magic behind the scenes of it all. The epitome of a 2 Pizza Marketer, Jelena is here to share her tips and tricks that you won't want to miss.
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In this episode, Ashley chats with Blake Donoho, a Senior Consultant at a big 4 consulting firm. They discuss: -How large organizations are pivoting to smaller teams to optimize output. Do we think they may have listened to the podcast before this move? ;) - How to ask and present standard operational procedure ideas - And a hot take: If you need a Master’s degree as a B2B marketer?
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In this episode, host Melissa Moody sits down with the multi-talented marketer and advocate of sharing, Jamie Barnett. Jamie has seen small-team marketing from being the first business-person, first marketer, and a board member up all the way through Series C with a variety of companies. She brings specific and actionable recommendations for any 2 Pizza Marketer looking to:
- master your personal growth
- set you and your team up to successfully scale your business and team
- get metrics in place that will serve you well at all stages
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In this episode, Ashley chats with Cami Bartel, Demand Generation Manager at The Knot Worldwide about her career journey so far, and she gives advice to those wanting to transition to tech and demand generation. Additionally, they chat about Cami's different experiences she's had on a large marketing team versus a small marketing team, helping you identify what type of team could be a fit for you.
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In this episode, Melissa chats with Mason Cosby, Director of Growth at Gravity Global - and previously of Mojo Media Labs. Mason brings the real actionable suggestions related to:
- finding success as a one-person team
- committing to results and revenue as a way to focus your marketing efforts
- using LinkedIn events as a way to tell and show people what you do - a basis of brand trust and awareness that ultimately drives to qualified leads
- and a trick for how to bring together your customer and your own needs when it comes to event registration
A talented podcaster in his own right, Mason delivers a lively conversation you won't want to miss.
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In this episode, Ashley chats with Uri Kogan, VP of Marketing at Leapfin, about his new role and advice to those in the interview process. Additionally, they chat about messaging and SEO tactics for small-team marketers to take and tailor for their SEO strategy.
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In this episode, you'll hear from Stephanie Brooks, a dynamic CMO at the Paths Program LLC, who sits down with host Melissa Moody to talk about ... cue the dramatic music... how to get things done with SMALL BUDGETS. In particular, you'll hear:
- how to use LinkedIn as a way to cut down on the hard work of hiring
- how to smartly fill out your team with interns and contractors
- ways to spend your tight budget effectively
- activating customers who love your product
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In this episode, Ashley chats with Rebecca Malloy, a Content Strategist & TikTok Creator, about her personal branding tips for people and brands. With 80K+ followers on TikTok, Rebecca's success comes from keyword optimization and a Pinterest + TikTok strategy.
*Note for our listeners... The audio is funky on Ashley's end...she purchased a mic after this mishap! We're always improving!
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In this episode, Melissa speaks with Kathleen Booth, an experienced marketing leader at a multitude of startups including Tradeswelll most recently. (She's got an amazing, long-running podcast, as well: The Inbound Success Podcast). The two dive right in and touch on topics including:
- why experienced marketers choose to work on smaller marketing teams
- what you should think about if you're considering working on a small marketing team
- what is often missing on small teams, and what leaders must do to fill those gaps
- the important role of mentorship and communities for smaller teams
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In this episode, Ashley chats with Marissa Cohen, Senior Content Manager at Endpoint. Listen in as they discuss content marketing, navigating messaging for different buyer personas, and how to advocate for a promotion as a content marketer.
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The very first full episode of 2 Pizza Marketing features your co-hosts, Ashley McGovern (Content Lead @ Realync) and Melissa Moody (CMO @ Gated) discussing the importance of finding like-minded marketers, through communities and mutual connections, to help build your skillset and share in your journey.
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A quick bit about what you can expect on the podcast... and how we came up with the name.
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