The Everyday Marketer Podcast: Recent Episodes
High Touch Marketing
You don't need big budgets and confusing strategies to grow your brand. Read that again. If you're like us, you have a message you can't afford not to tell, but you can't afford to go broke telling it either, so what do you do? Join Alan Briggs and Jonathan Collier on their journey to demystify the marketing process and have practical conversations that offer practical solutions that everyday leaders like you can implement to grow your brand EVERY. SINGLE. DAY.
There's a mindset shift that takes place in the summer months. Everybody is working for the weekend...Isn't that a song? Marketing and advertising across the board acknowledge that from May to September, people aren't as available as they are the rest of the year but that doesn't stop them from communicating their messages, they just adapt and account for it.
You're no different. When you find yourself growing your brand while working for the weekend there are things you can and should do in order to find a rhythm of meeting those needs.
On today's episode, We're going to be signing off for the summer so that we can focus on gearing up for the fall, but before we do that we want to leave you with a few practical thoughts that will help you enjoy this summer AND grow your brand.
You don't need complicated strategies and big budgets to grow your brand. You need practical solutions that you can implement (even in the summer) to grow your brand EVERY. SINGLE. DAY.
See you in August!
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No one likes to be sold to. How many ads do you scroll past on Social media in frustration? How often do you search something on Amazon only to see the same thing in an ad on your newsfeed? Chances are you've been frustrated by this in the past. Guess what? You're normal.
How do market your brand and grow your business with paid advertising and not seem overly transactional?
How do you decide how much to spend and what to promote if you're on a limited budget?
These are great questions! On today's episode, and part two of our practical advertising series we're going to look at paid advertising, why it's important, and how to approach it with confidence. You'll also learn about hot fish.
Give us a follow on Social Media @hightouchmarketing
Have an idea you want to launch into reality? Check out this Collaborative experience designed to help you launch and sustain your dream.
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News flash. No one likes to be sold to. How many ads do you scroll past on Social media in frustration? How often do you search something on Amazon only to see the same thing in an ad on your newsfeed? Chances are you've been frustrated by this in the past. Guess what? You're normal.
Well how do market your brand and grow your business without paid advertising? The answer is simple. You need a strategy for relational or organic marketing.
Organic or relational marketing isn't dead, it's far from it an on today's episode we're kicking off a new series on practical advertising by demystifying relational marketing and giving you some practical next steps to boost your relational engagement in the digital space.
Give us a follow on Social Media @hightouchmarketing
Have an idea you want to launch into reality? Check out this Collaborative experience designed to help you launch and sustain your dream.
Send in a voice message: https://anchor.fm/everydaymarketer/message
Why use hashtags?
There are a ton of reasons why you should use hashtags in your content delivery. some are obvious, and some less so. Here are a few reasons why a stepping up your hashtag strategy is a win win for growing your brand.
- Engagement: Using hashtags on platforms like Instagram helps to boost the engagement of your content and visibility of your brand.
- Brand Awareness: Using Hashtags correctly can go a long way in helping you stand out in the crowd and establish a presence around your brand so that people want to know more about your product/service, cause, or message.
- Target Audience: Hashtags are a great tool for helping you find your target audience. By using hashtags correctly, you’ll be able to place your content in front of the people you’re trying to reach. On the flip side, people who search hashtags about a topic they’re interested in will be able to find you.
- Investment: The only thing it will cost you is a little time.
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There is something to be said about keeping your head on a swivel. You know, remaining consciously aware of your ever-changing surroundings so you don’t get caught off guard and end up in an unpleasant situation. Keeping your head on a swivel.
If I wanted to summit a huge mountain I would follow a process to prepare for it. I would train, acquire the right gear, plan, commit that plan to memory, train some more, and then execute. BUT, even if I did all of that to the best of my ability it wouldn’t be enough. If I failed to notice and adapt to the changing external surroundings on my climb, there’s a good chance I would find myself in an unpleasant situation on the side of a mountain, or dead.
The same is true for marketing your business, maybe except for the death part, but you get the point, right? If you want to keep increasing your reach and connecting with new people who are seeking solutions to problems you are uniquely positioned to solve, then you have to keep pressing forward while keeping your head on a swivel.
There are constants in your process that wont change. Don’t ever lose sight of them. There are also a litany of things that do change and you need to be aware of them. They have a significant effect on your delivery, your execution, and visibility in the digital marketplace. For example, what you offer wont really change, you may add variations to your offering over time but what you offer will remain relatively constant. On the other hand, your delivery method WILL change and those changes are the result of changes in the external surroundings within your space in the marketplace. If you remain aware of them and adapt, you’ll continue climbing. Ignore them, and well, you may find yourself stuck in a confusing situation. So keep your head on a swivel.
In other words, never allow yourself to get too comfortable with where you are right now because more of what got you here wont get you all the way to where you want to go. Success is really just a false summit. There is always another one thats a bit higher, gnarlier and farther away right behind it. You can get to the next one but your head needs to be on a swivel.
You'll need new gear to get there. Maybe a new strategy. A different a route. Who knows, you'll have to change it up if you want to make it to the top, otherwise you'll remain stuck where you are.
Think about it?
What needs to shift in order for you to move beyond where you are toward where you want to go?
What strategies need to be developed now in order to gain momentum that will carry you for the next 6 months?
What hasn’t worked as well as it did 6 months ago?
What new technology do you need?
How has your audience’s needs, wants, and desires changed?
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Welcome back for part 2 in our marketing movements series with our friend Duane Zingale. If you haven't listened to part 1 then do us a favor, go back and listen it now and then come back to part 2.
We get super practical today as we look at the importance of simplifying processes and strategies as our brands grow, why you should NEVER lose sight of your WHY, and how to continue standing out in the crowd within your space in the marketplace.
About Duane
When Duane’s not lost in a Legoland fairy tale with his 2 beloved daughters, he is likely to be found geeking out crafting relationship-based marketing funnels with the LISTEN funnel framework.
Duane helps Mission Driven Businesses and ministries articulate their Voice and develop a marketing strategy to engage their tribe with Inspirational messaging.
You can catch Duane hosting the “Marketing Your Movement Show” over on your favorite podcast player!
Connect with Duane
Podcast: Marketing Your Movement Show
Instagram @duanezingale
Website: Duanezingale.com
Twitter: @DuaneZingale
Download Your Copy of the LISTEN Funnel Framework Here!
Let us help you get your message into more eyes, ears, and hearts.
Facebook @hightouchmarketing
Instagram: @hightouchmarketing
www.hightouchmarketing.net
Book a FREE discovery session (not snake oil)
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We have something new for you on the Podcast today. using our best Will Ferrell drum roll
Get ready... A FRIEND!
We're kicking off another 2 part series with our friend and marketing expert Duane Zengale. Duane is super passionate about relational marketing and how to create a movement around your product, service, or cause with marketing.
This is going to be a very fun and very practical series. Each conversation is loaded with a TON of of practical application.
So, if you're wondering how to get to that next level with your brand, and how to make more meaningful connections without going broke or insane in the process, then invest some time into this series.
About Duane
When Duane’s not lost in a Legoland fairy tale with his 2 beloved daughters, he is likely to be found geeking out crafting relationship-based marketing funnels with the LISTEN funnel framework.
Duane helps Mission Driven Businesses and ministries articulate their Voice and develop a marketing strategy to engage their tribe with Inspirational messaging.
You can catch Duane hosting the “Marketing Your Movement Show” over on your favorite podcast player!
Connect with DuaneInstagram @duanezingale
Website: Duanezingale.com
Twitter: @DuaneZingale
Download Your Copy of the LISTEN Funnel Framework Here!
Let us help you get your message into more eyes, ears, and hearts.
Facebook @hightouchmarketing
Instagram: @hightouchmarketing
www.hightouchmarketing.net
Book a FREE discovery session (not snake oil)
https://calendly.com/high-touch/30-minute-discovery-call
Send in a voice message: https://anchor.fm/everydaymarketer/message
What can you do to take your brand to the next level by creating an experience around it?
Having a product, a service, or a cause is great, but people are skeptical and want more than just what you offer. they want to feel like they are part of something bigger than just a means to a transaction.
As an entrepreneur (small business or otherwise) you are no longer competing for people's wallets, you're also competing for their time, attention, and their trust.
On today's episode, we conclude our 2 part series on creating an experience with your brand. Alan continues his conversation with Joseph Pine II, an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. Joe is also the co-author of The Experience Economy: Competing For Customer Time Attention and Money.
Connect with Joe
Website
Books
Connect with us
Website
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Marketing your products, services, an causes is no longer enough if you want to grow your brand.
Now, you may be a little confused by that statement but it's the truth.
Having a product, a service, or a cause is great, but people are skeptical and want more than just what you offer. they want to feel like they are part of something bigger than just a means to a transaction.
As an entrepreneur (small business or otherwise) you are no longer competing for people's wallets, you're also competing for their time, attention, and their trust.
On today's episode, we start part 1 of a 2 part series on the experience economy. Alan sits down with Joseph Pine II, an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. Joe is also the co-author of The Experience Economy: Competing For Customer Time Attention and Money.
Connect with Joe
Website
Books
Send in a voice message: https://anchor.fm/everydaymarketer/message
Automation. Most people don't have a clear understanding of what it means and if they do understand it, they don't use automation correctly.
Automation is one of the greatest assets to marketing your business, the trick knowing when to automate and how to do it correctly. The process is is simple, but implementing isnt always easy.
We've got you covered.
On today's episode we're going to unpack 5 tensions you will face when you automate. Yes, you will automate, you can not expect to grow your organization (small business or otherwise) and not automate.
Once you listen do us a favor and
-Leave a rating and review
-Share this episode on your social media channels
-Follow us on Social Media
-Book a FREE consultation( it will valuable and not a 29 minute sales pitch)
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We're back! we took a break last week to gear up for some cool things we have in the pipeline for you guys!
So, when you communicate your brand to your audience you need to be direct. Speak right to the problem they face (pain points) and how you can solve it for them.
In other words, be direct, or as this episode title suggests, poke the bear.
If you think your current messaging is direct, we bet you it isn't. Why? It's uncomfortable. It's necessary though.
On today's episode we're going to unpack why you need to poke the bear. How to do it without beating up your audience. And what to expect If you aren't direct with your marketing efforts.
As always. Be sure to rate, review, and subscribe wherever you listen to podcasts.
Bonus: Book a session with us. we'll help you gain traction with your audience and grow your brand. Your first consultation is free and we won't sell you snake oil.
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We recently concluded a 5 week training series at our sister company Stay Forth Designs and one of the modules was on marketing, specifically 4 key principles that are foundational to ANYTHING you do to market your brand.
We've been at this long enough to see that whenever someone is experiencing problems growing their brand, 90% of the time it's due some or all of these principles being neglected or improperly approached.
So, If you are experiencing lackluster growth, or you want to make a jump to the next level of marketing your brand then then give this one a listen and then assess how well you're paying attention and implementing these principles.
Follow us on Social: @hightouchmarketing
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We're doing something a little different on the podcast today. Alan recently had a very practical conversation about this idea of convening over content. Though originally from the Right Side Up Leadership Podcast, hosted by our sister company Stay Forth Designs, this conversation will help you continue producing life-changing content that people want to experience, not just consume.
We're in a time where content consumption is increased exponentially. This is great, BUT, a mistake we see is when everyday leaders try to produce more, the quality usually decreases. Don't sacrifice quality for quantity. Every piece of content you produce should create an experience, something that people want to share, consume again, and seek more from you. Your content should be life-changing.
Learn more about Stay Forth Designs
Website
Practical Leadership Tips
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Anything worth doing is worth doing well. Not perfect, but well.
Also, just because you CAN do something doesn't mean you SHOULD do something.
Today on the podcast we're going to be unpacking what it takes to launch a podcast that doesn't suck.
Though, if we're being honest, what we're talking about applies to ANYTHING you do when it comes to growing your brand in the digital space- not just podcasting.
So, even if you don't have a podcast you'll still need to tune in, listen, and then apply what you learn.
So, no matter what you plan on starting this year, whether it's marketing your brand or starting a podcast, without these three things, you won't see sustainable growth. Period.
FREE resource: Podcast Launch Guide
Have a podcast? Join the Podcast Support Community
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On today's episode we're concluding our two-part series on content, you know, all the things you take to the digital space to try and generate attention about who you are, why you care, and what you do.
Last week we focused on the importance of developing a content strategy. If you haven't listened to that episode yet, hit pause, go do that, and then come back to this episode.
Today we're going to look at developing a content calendar to help you keep track of everything in your content strategy. Without a process to track and plan how you're going to deliver everything in your strategy, you'll never get to a place of consistent growth and impact.
Podcasts are EXPLODING
Our Podcast Bootcamp: 5 days to plan, launch, and grow your successful podcast launched today and we are PUMPED! If you missed your chance to register don't worry, you can still sign up today.
Book a discovery call with us
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And we're off! Week number 2 of 2021 is officially under way and we don't know about you, but we're really excited for everything 2021 has to offer, mainly because it's no longer 2020.
Anyway, today we're kicking off a practical two-part series on content, you know, all the things you take to the digital space to try and generate attention about who you are, why you care, and what you do.
On today's episode, we're going to focus on strategy and why you MUST have a strategy for creating and delivering your content. Most of what we do in everyday life involves some sort of strategy, think about that for a minute. If you want to grow your brand every day then you need to develop a strategy around your content. It doesn't have to be complex or complicated, but it does need to be practical, clear, and sustainable.
Podcasts are EXPLODING
Join us for the Podcast Bootcamp: 5 days to plan, launch, and grow your successful podcast. We'll help you navigate the podcast journey with clarity and ease by teaching you all of the best practices we've used to launch multiple successful podcasts. So, whether you've launched already and want to take your show to the next level or you're planning to launch, we want you to join us!
Take your marketing to the next level in 2021
Book a discovery call with us
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"I wish my content had more reach and engagement" We hear this all the time. So what do you do to increase your reach and engagement in the digital marketplace so that more people become aware of your band?
First, you need a process. Next you need to commit to following it. Consistency -> Credibility -> Trust.
On today's episode, Alan and Jonathan unpack three principles you MUST follow if you want more reach, engagement, and sustainable growth in the digital marketplace in 2021.
Let us come alongside you and help implement a plan for growth in 2021. Book a FREE discovery session below.
https://calendly.com/high-touch/30-minute-discovery-call
Send in a voice message: https://anchor.fm/everydaymarketer/message
Well folks, here we are, Our last episode of 2020! 2021 is fast approaching and many of you are heavy into setting goals and generally trying to figure out how to succeed in 2021. In today's episode, Alan and Jonathan have a practical conversation about all things 2021, how to succeed, questions you should be asking, and most importantly, how to grow your brand EVERY SINGLE DAY in 2021 and beyond.
Leave us a question, we want to answer it!
Let us help you get your message into more eyes, ears, and hearts.
Book a free Discovery Call: https://calendly.com/high-touch/30-minute-discovery-call
Thank you all for tracking along with us. We hope this podcast is a valuable tool to help you grow your organization (business or otherwise) in a way that is practical, sustainable, and most of all, FUN!
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The size of your organization doesn't matter. If you don't pay attention to your culture it will eat you for lunch. You could have the best idea and greatest marketing plan but if you ignore your culture people will buzz about you for all the wrong reasons.
On today's episode, Alan and Jonathan talk about culture, why it's important, what to do when you need to make a culture shift, and how to identify and live into your organizations buzz factor so that more people become raving fans of your brand..
Recommended resource:
High Touch Marketing Ebook. http://bit.ly/htmeb2020
Let us help you grow your brand in the digital space.
http://bit.ly/3nadxEb
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The marketplace is busy but don’t let that discourage you. A crowded marketplace actually gives you an advantage when it comes to reaching new people, BUT you have to be strategic.
On today’s episode, Alan and Jonathan unpack two strategies for approaching the digital marketplace. that you need to be aware of when attempting to get your message in front of more eyes, ears, and hearts.
There's a lot of low hanging fruit despite the marketplace being so busy; HOWEVER, It's important that you know when to go for the red ocean, and when to go for the blue ocean.
Need help with your marketing strategy for 2021? Book a discovery call with us, It's free and you WILL leave with practical next steps to help you grow your brand.
Free discovery call: https://calendly.com/high-touch/30-minute-discovery-call
Send in a voice message: https://anchor.fm/everydaymarketer/message
So many leaders (business and otherwise) fail miserably when it comes to effectively communicating about their product, service, or cause. What's even crazier is that most don't even realize it. Passion about what we do leads to an overwhelming desire to be cute instead of clear. This is a HUGE mistake, one that leads to a confusing , lackluster delivery that just falls flat. Instead of CUTE messaging you need CLEAR messaging. Is your messaging cute or clear? Do you even know? On today's episode, Alan and Jonathan are going to tackle messaging and how to take your cute messaging and fix it so it's clear, effective, and engaging.
Recommended tool: Identity Blueprint: A brand communication tool
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Imagine you're standing on one side of a huge ravine. Between you and the other side is a rickety dilapidated bridge... Would you cross it or look for another way across? Say, a crossing with a clear, secure pathway? Im guessing the latter.
Marketing your product, service, or cause is the EXACT same way. Most leaders have an amazing offering, but they have a rickety bridge that they expect people to traverse in order to access it. This is a HUGE mistake!
Your customer is on a journey. It doesn't matter how beneficial your offering may be ,unless you build a clear, stable pathway for your customer to follow, they'll look for a better crossing somewhere else.
The solution? A marketing funnel or Customer Journey.
On today's episode, Alan and Jonathan talk all things Customer Journey and offer a simple strategy for creating a practical sales funnel that will help your customers easily access your product, service, or cause.
Download our Customer Journey Framework, A strategic mapping tool that will help you create a sales funnel that works!
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It's no secret that 2020 has been an interesting year. The word 'pivot' has quickly become a favorite in your smartphones suggested dictation.
If you're looking to grow in this ambiguous season then you need to focus on value. In part 1 of this series we looked at charging what you're worth and in this episode, we're going to unpack the immense value in giving your best stuff away for free.
Follow us on social media @hightouchmarketing
Feeling stuck? Book a FREE strategy session with us. In 30 minutes we'll equip you with practical next step solutions to help you grow your brand Every. Single. Day.
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One of the biggest mistakes we see organizations make when they're trying to grow is not charging enough. Yes, you read that right. There's a scarcity mentality that makes you believe that you're always charging too much. Yes that may be true, but it's usually not the case.
Come hang out with Alan and Jonathan as they unpack the importance of charging what you're worth and why it's usually more. And yes, it deals with marketing.
Be sure to follow along with us on social media @hightouchmarketing.
Do you need more traction? Book a FREE discovery session with us. In 30 minutes we'll help you clarify practical next steps to grow your brand Every. Single. Day.
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Whether you realize it or not your bio is holding you back. We live in the attention economy and if you can't communicate exactly what you do in a short, clear, message that speaks to who you are, why you care, and how you help, then you will NEVER grow in the digital space.
On today's episode, Jonathan and Alan break down bio's specifically on LinkedIn, why yours probably sucks, why it's holding you back, and how to craft one that helps you stand out in the digital space.
What's the challenge: You are too close to your brand. You're also very passionate about what you do, which leads to confusion and overcommunication. You need outside sources to help you communicate your clear message.
What's the opportunity: With a clear honest bio you'll stand out in a good way. Gain traction and consistency across platforms. you'll have a clear unified message. And you'll gain clients.
What's the takeaway: Clarity first then cuteness. Get HONEST feedback. Analyze every word & lop off the excess.
A resource we recommend: Our Identity Blueprint.
Need help clarifying your brand message? Book a session
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What do you do when no one knows you but you want to:
Build a platform?
Generate social proof?
Gain trust from people who don't know you?
But you don't have a ton of money to pay for ads?
Ask anyone you have helped in any capacity for an endorsement. It's that simple.
Take 20 minutes and join Alan and Jonathan as they unpack a practical strategy for collecting reviews that WILL grow your brand Every. Single. Day
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Most busy leaders (small business, non-profit, or otherwise) have an unhealthy view of marketing. For most, marketing is weird, confusing, and looked at as too expensive. We get it, we've been there. But here's the deal, if you have a message about a product, service, or cause, that you know people need to connect with, then you MUST market it.
You don't need big budgets and confusing strategies to grow your brand. Read that again! If you're like us, you have a message you can't afford not to tell, but you can't afford to go broke telling it either, so what do you do?
Join Alan Briggs and Jonathan Collier on their journey to demystify the marketing process and have practical conversations that offer practical solutions that everyday leaders like you can implement to grow your brand EVERY. SINGLE. DAY.
Connect with us on Social Media @hightouchmarketing
Send in a voice message: https://anchor.fm/everydaymarketer/message