The Burleson Box: A Podcast from Dustin Burleson, DDS, MBA: Recent Episodes

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This is the finale of a three-part trilogy on finding and freeing the growth already sitting inside a business you own. EP 65 covered what to keep and what to kill. EP 66 covered the hidden money in your market. EP 67 answers the next question: who actually captures it, and what happens when your team, or you, becomes the thing slowing everything down.

Dustin and Jimmy soften a hard title into a useful one. As the founder, you are part of the team too, so this is not about blame. It is about a simple truth: most problems in a business are system performance problems, and the fastest way to fix them is to remove the bottleneck. Money loves speed.

The four levers covered in this episode:

1. Revenue per employee (RPE). The one diagnostic most owners have never calculated. Take total revenue, divide by total headcount, and you have a proxy for how efficiently your business turns people into profit. Jimmy shares how his team went from about $37,000 per team member to roughly $125,000, a 3x jump in 18 months, by getting the right people in the right seats.
2. Time allocation and task audit. Where your hours actually go, and what to stop doing. The highest performers are almost all signal and no noise. Growth usually comes from subtraction, not addition.
3. The founder as the bottleneck. The hardest one to look at. If someone else can do your job, you may be in the wrong chair. Ask your team one question tomorrow: what are you not doing that you would love to do if I got out of your way?
4. Systems and AI integration. How to move fast without breaking what matters. Aggressive and secure are not mutually exclusive. If you are going to use AI in a business that handles sensitive data, do it the right way.

Get the resources for this episode at MomentumInsiders.com. Become an insider and get the revenue per employee calculator (Google Sheets and Excel), the benchmarks, and the time and task audit that walk you through all four levers.

Next month: what is your business actually worth? Everything in this trilogy feeds into that one calculation.

Hosted by Dustin Burleson and Jimmy Nicholas.

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Your next dollar is not hiding in a new ad campaign. It is hiding inside the business you already built.

In this episode, Jimmy Nicholas and Dr. Dustin Burleson pick up where Episode 65 left off. Once you have decided what stays in your business based on principle, the next question is how to make what stays more efficient. The answer: 15 to 30 percent of additional revenue is usually already there, with no new customer required.

They walk through five profit levers you can pull this month.

LEVER 1 — Database Reactivation

Rekindling a relationship costs a fraction of buying a new one. A short, personal "are you still interested" message can restart conversations that ad spend cannot touch. Dustin shares why customers reactivate as far out as 24 months, a pattern visible in public filings from a large direct-to-consumer brand, and why "they are not coming back" is almost always an excuse. The deeper point: reactivated buyers often want to buy differently, so listen to what they are actually asking for.

LEVER 2 — Missed Calls and Speed to Lead

Almost no one leaves a voicemail anymore, so a missed call is usually a lost sale. The hosts cover AI receptionists, instant text-back, and after-hours coverage, with client examples discussed in the episode including a multi-location group that recovered tens of thousands in a single month from previously ignored missed calls. The principle stays simple: answer the phone, and answer it like a human whenever you can.

LEVER 3 — No-Shows and Schedule Gaps

You often do not have a lead problem. You have a scheduling problem. Dustin explains how opening hours competitors do not offer, and staggering the team, turned slow days into the busiest ones. Jimmy contrasts that with a real customer experience of a gate coming down at lunch, and how availability alone can win the business.

LEVER 4 — Pricing and Case Acceptance

Competing on price alone is fragile. Offering good, better, and best tiers reveals price elasticity you did not know you had. The hosts also cover how AI can audit billing and coding to surface revenue that was being left on the table.

LEVER 5 — Referral Systems

People do not refer good-enough service. Give them an experience worth talking about, and know exactly who your referral sources are. The episode covers why most referrals go untracked, and what changes the moment you start tracking them.

The throughline: AI now does in minutes what used to take data scientists and months. The operators who win ask a better question of the customers they already have.

Pick one lever. Whichever one makes you lose a little sleep is probably the one to start with.

RESOURCES

Get the tools referenced in this episode at MomentumInsiders.com: the Hidden Profit Finder and the 5-Word Text Template. Complimentary. Log in and they are waiting for you.

COMING NEXT

EP 67: Your Team Is the Bottleneck. Why headcount is not the same as capacity, and the one number that tells you which one you actually have. First Friday of next month.

ABOUT THE SHOW

The Wealthy Momentum Podcast is a monthly first-Friday show where Jimmy Nicholas and Dr. Dustin Burleson go deep on one topic per episode for practice owners and service business operators, with tactical patterns you can implement before the next episode drops. New episodes the first Friday of every month.

To your momentum, Jimmy and Dustin.

Get additional resources, scorecards, and working frameworks at WealthyMomentumPodcast.com

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Every business has principles that should never move. It also has practices that need to die right now. Most entrepreneurs confuse the two.
They change their values when they should change their methods, or they cling to methods when the market has already moved on.

In this episode, Jimmy Nicholas and Dr. Dustin Burleson dig into how to tell the difference, featuring:

The Logo Test: go to your website, swap your logo with a competitor's, and see if anything changes. If it does not, you have a problem.

The EB White Principle: AI makes everything 10x easier, 10x faster, 10x cheaper. It does not make it 10x better. Better thinking does.

The $75,000 Core Values Story: Dustin spent years and tens of thousands of dollars with consultants discovering his core values. Today, AI can facilitate that process in minutes. The method changed. The principle never will.

The MARS Rocket Test (Vern Harnish): put your entire team on a rocket to Mars. You do not know what business you will run when you land. What would still be true about your company? Whatever survives that test is a core value. Everything else is a habit.

PLAUD and AI Coaching: how a recording device captures sales and treatment coordinator presentations and AI immediately generates customized follow-up messages based on each prospect's or patient's specific fears, hopes, and objections.

AEO vs SEO: 60% of searches now end in zero clicks. If you are not visible in ChatGPT, Claude, and Gemini, you are invisible to a growing segment of your market.

Download the free Preserve or Kill Framework and The 3 Shifts Scorecard at WealthyMomentumPodcast.com.

Next month: Where Your Next Dollar Is Hiding. It is already inside your business. You just cannot see it yet.

Get additional resources, scorecards, and working frameworks at WealthyMomentumPodcast.com

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Why This Is the Final Episode* The Burleson Box solved the problems it was designed to solve * The environment it was built for has changed * Waiting until something breaks is a losing strategy * Decision framework: zero-based thinking * “Knowing what you know now, would you start this again?”

The Real Risk Most Businesses Miss* Companies that wait until revenue stalls have less than a 10% chance of recovery * The right time to change is before performance declines * “Day One vs Day Two” thinking (Amazon principle) * Preserve core principles, replace outdated execution

AI Is Reshaping the Playing Field* ~60% of searches now end without a click * Shift from SEO to AEO (Answer Engine Optimization) * Only ~12% of small businesses have adapted * Conversion rates: + Traditional SEO: ~1.7% + AEO-driven traffic: ~14.6% * AI-referred traffic converts ~4.4x higher * AI will recommend one provider, not a list

What This Means for Practices* Generic service pages are being ignored * AI prioritizes: + Specificity + Reviews and reputation + Local relevance + Real-world outcomes * Your positioning is now interpreted and delivered by AI

The New Consumer Standard* Show rates from digital leads as low as ~34% * 92% of patients rely on online reviews * 55% will switch providers for online scheduling * Expectation: zero-friction, immediate access

Operational Implications* Revenue per employee becomes a critical metric + Google: ~$1.2M per employee + Apple: $2M+ * Local practices must increase efficiency through: + AI agents + Automation + Reduced friction in scheduling and communication

AI Inside the Business* Teams should operate with “their own AI army” * Specialized agents outperform general use * Common use cases: + Review mining for positioning + Content creation workflows + Patient communication optimization * Impact: + 20+ hours saved per month per team member + 91% report direct revenue increases from AI use

A Key Strategic Insight* AI surfaces the most relevant provider, not the most visible one

Introducing: Wealthy Momentum* A new show built for: + Real-time thinking + Faster feedback loops + Deeper operator-level discussions * Format: + Monthly episodes (first Friday) + One topic, explored in depth * Focus: + What is changing + What should not change + How to execute now

What Comes Next First episode topic:
“What Changes and What Does Not”* * Ongoing themes: + AI adoption and risk + Efficiency and leverage + Strategy vs execution + Business model evolution

Final TakeawayWhat comes next requires a different pace, different structure, and a higher standard of thinking.

Get additional resources, scorecards, and working frameworks at WealthyMomentumPodcast.com

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Building a great practice requires more than strong clinical skills. It requires leadership that people want to follow.

In this encore episode of The Burleson Box, Dustin Burleson sits down with leadership expert and author Sean Barnard to discuss the principles behind intentional retention. Sean shares lessons learned from decades of experience leading large teams across multiple industries and explains why most organizations lose employees long before anyone submits a resignation.

The conversation focuses on practical leadership habits that strengthen culture and reduce turnover. Sean explains why retention begins on day one, how early check-ins with new hires build trust, and why core values only matter when they actively guide decisions. Dustin and Sean also discuss empowering frontline team members, improving communication inside growing organizations, and helping leaders stay connected to the people doing the work every day.

For orthodontists, dentists, and healthcare leaders managing small teams or multi-location practices, this episode offers a thoughtful framework for building a culture where people feel supported, respected, and motivated to stay.

Key Topics Discussed:

• Why retention begins during hiring and onboarding
• The importance of 7-day, 30-day, and 60-day check-ins with new team members
• How clear and meaningful core values guide difficult decisions
• Empowering frontline employees to solve problems for patients
• The leadership habits that strengthen culture and communication
• Why individual conversations matter more than group meetings or social events
• Finding the right balance between internal promotions and outside hiring

Resources Mentioned:

• Intentional Retention by Sean Barnard
• Sean Barnard’s website

Get additional resources, scorecards, and working frameworks at WealthyMomentumPodcast.com

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In this episode of The Burleson Box, Dr. Dustin Burleson sits down with Rebecca Hinds, PhD, to explore a topic that affects every practice, every business, and every team: the meeting culture you’ve inherited, and the meeting culture you’re choosing to tolerate.

Rebecca opens with one of the most memorable details from her book: dysfunctional meetings were once documented as an intentional sabotage tactic during World War II. The point is not to make you paranoid about your calendar. The point is that the behaviors that waste time in meetings are remarkably consistent, and most people do not need convincing that meetings are broken. They already feel it.

From there, Rebecca makes the case for a complete shift in how leaders think about meetings. Her premise is that meetings should be treated like products. They are where decisions get made, priorities get set, and culture gets built or broken, yet they are rarely designed with intention. Organizations often obsess over optimizing everything except the mechanism that dictates how work actually moves. When you treat a meeting like a product, you stop scheduling by habit and start designing for the user, the people in the room who are giving you their time, their focus, and their judgment.

One of the most practical concepts we cover is “Meeting Doomsday,” a 48-hour calendar reset where recurring meetings get deleted and employees rebuild their calendars from scratch. The power of this approach is psychological. Traditional meeting audits cause people to defend existing meetings because there’s social pressure, guilt, and fear of offending someone. Doomsday creates a clean slate, and what Rebecca finds is that most of the time savings come from redesigning meetings, not only canceling them. Meetings shrink. Attendee lists tighten. Formats become clearer. Small improvements compound fast, and teams stop carrying old meetings forward simply because they’ve always been there.

Rebecca also explains why managers suffer the most from unproductive meeting load. Her research shows unproductive meetings have increased since 2019, and managers have experienced the biggest jump. The reason is structural. Meetings are often a symptom of a broken communication system. When people do not know where work lives, where decisions get documented, or how to move projects forward asynchronously, managers end up funneling information upward and distributing clarity downward. They become the human router for dysfunction, and the calendar becomes the penalty.

To help leaders respond, Rebecca introduces the concept of meeting minimalism. Great products are minimalist by design, clear, purposeful, and free of clutter. Meetings should follow the same discipline. She encourages leaders to apply minimalism across four dimensions: meeting length, agenda items, attendees, and frequency. Even a small shift, such as running a 25-minute meeting instead of a 30-minute meeting, can force a team to design with intention instead of letting work expand to fill time. She also shares why standing meetings tend to run shorter and can change behavior in the room by reducing territorial dynamics.

We also get into a theme that most leaders underestimate: meetings are deeply human. Rebecca talks about the value of injecting delight, moments of joy and surprise, into meetings, especially in a world where so much of work has become mediated by technology. A small unexpected shout-out, a personal story, or a simple ritual can change how people experience collaboration. These touches do not need to be cheesy. They need to be memorable.

A major highlight of the episode is Rebecca’s breakdown of agendas. Many leaders assume agendas automatically improve meetings, but her research points to a more honest truth: agendas only work when they’re designed well. Too often, agenda items are recycled, vague, and structured like a laundry list. Rebecca’s favorite fix is deceptively simple. Convert each agenda item into a verb and a noun. That shift forces clarity. It also makes it obvious when an item is complete, which helps meetings end on time and decisions actually land.

Finally, we talk measurement. Rebecca explains why meeting metrics are tricky, because people are conditioned to assume meetings are inherently bad, which makes traditional feedback systems unreliable. Her recommendation is ROTI, Return on Time Investment, a simple 0–5 score that helps leaders understand whether the meeting was worth the time. When paired with one follow-up question about how to improve by one point, ROTI becomes a lightweight system for continuous improvement rather than a complaint box.

If you lead a practice, run a department, manage a team, or simply want your calendar to stop owning your week, this episode will change the way you think about meetings. You’ll walk away with principles you can apply immediately, without software, without bureaucracy, and without turning your team into meeting accountants.

Resources Mentioned in this Episode:

• Your Best Meeting Ever by Rebecca Hinds, PhD
• Simple Sabotage Field Manual (OSS / WWII)
• Steven Rogelberg’s research on why agendas only help when they’re designed well
• Elise Keith and the concept of ROTI (Return on Time Investment)
• Ted Lasso as a cultural example of using small moments of delight to shift meeting culture

Get additional resources, scorecards, and working frameworks at WealthyMomentumPodcast.com

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Most healthcare professionals are trained to sprint.

Dental school is a sprint. Medical school is a sprint. Residency is a sprint. Early practice ownership often feels like one long push fueled by adrenaline, discipline, and grit. That approach can work for a while. Eventually, it breaks down.

In this episode of The Burleson Box, Dustin Burleson sits down with Travis Frederickson and Dr. Logan Frederickson to unpack what peak performance actually means for healthcare providers over the long term.

Travis draws on decades of experience training elite athletes and coaching high-performing professionals. Dr. Logan brings the medical perspective, explaining what happens physiologically and neurologically when stress, sleep deprivation, poor nutrition, and constant mental load remain unchecked.

Together, they explore why so many dentists and physicians feel successful yet depleted, how energy becomes the real constraint later in a career, and why healthspan matters as much as lifespan. The conversation moves beyond productivity tips and into the deeper work of alignment across physical, mental, emotional, and personal domains.

This episode challenges the idea that more effort is always the answer and replaces it with a more durable framework for clarity, sustainability, and long-term excellence. If you care about performing well at work without sacrificing your health, relationships, or sense of purpose, this conversation is worth your time.

Resources Mentioned:

• The 7 Habits of Highly Effective People by Stephen R. Covey
• Peak Performance for Healthcare Providers - Now Streaming

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

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Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

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In this season-finale episode of The Burleson Box, Dustin Burleson is joined by longtime collaborator and digital marketing pioneer Jimmy Nicholas for a wide-ranging conversation on how artificial intelligence is actively reshaping dentistry and orthodontics.

Their story goes back more than a decade to the Dan Kennedy GKIC days, a marketer-of-the-year competition, and the early experiments that turned Google into one of Dustin’s top sources of new patients. Now, after selling his agency and sitting out a non-compete, Jimmy returns with a new focus on AI, compliance, automation, and what he calls “simple alignment” across marketing, operations, and team communication.

This conversation moves well past surface-level AI hype. Dustin and Jimmy unpack what is actually working right now inside real practices, what most doctors still misunderstand, and where real opportunity exists heading into 2026.

You will hear why Answer Engine Optimization, or AEO, may soon matter more than traditional SEO, how AI is changing follow-up systems, phone automation, and patient communication, and why most medical and dental websites are still invisible to large language models. They also discuss the risks that come with careless AI use, including HIPAA violations, hallucinated data, and unreliable financial calculations.

This episode is essential listening for any practice owner who wants to stay competitive, protect their team’s time, and apply AI with discipline rather than guesswork.

Resources Mentioned:

• AI Beta Group (Free Community)
• Wealthy Entrepreneur Strategy Consultations

The Burleson Box is brought to you by OrthoFi:

Grow More. Worry Less. Simplify Your Practice with OrthoFi.

Did you know that practices using OrthoFi start more patients and reduce financial barriers without adding complexity to their operations? With OrthoFi, you can simplify the insurance and patient financial process, streamline collections, and free up your team to focus on patient care. OrthoFi combines smart technology with patient-friendly payment solutions to help you start more treatment, improve cash flow, and deliver a better overall experience. Patients love the flexibility. Practices love the results.

Take advantage of a platform built specifically for orthodontists and dental specialists—helping you manage everything from eligibility verification to automated payment processing in one easy-to-use system. Grow your starts. Increase your efficiency. And reduce the headaches of insurance and collections with OrthoFi.

Want to learn more? Schedule a demo today and see how OrthoFi can help your practice thrive.

Click below to learn more:

OrthoFi.com

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

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Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

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Show Notes

• Guest: Dr. Jeremiah Sturgill — Founder, Sturgill Orthodontics; Co-founder, Go Unicorn Strategy (concierge SEO/SEM for orthodontists).
  Learn more: https://gounicornstrategy.com
• Why another company? A veteran ads/SEO partner (ex-HGTV/Discovery; managed ~$50k/day in Google Ads for a private client) audited ortho sites and found pretty but underperforming builds. Early tests drove measurable gains in qualified Google referrals; the two formalized a boutique service.
• Boutique by design: Targeting ~20–30 practices so one point of contact knows your brand, market dynamics, and projects end-to-end.
• Inside-out marketing: Don’t pour money into ads until the phones, web forms, and team follow-up are dialed in. Track missed calls (goal: zero), record and review, and role-play quarterly.
• Feedback loop that works: Ads go live → the team tags outcomes (show/start/no-show) → campaigns are adjusted to favor demographics, keywords, and offers that convert in your market.
• Budget truth: Tiny spends create noise, not signal. Commit to a test period and a budget that can generate statistically useful data; adjust by market competition (it’s a real auction).
• Brand over commodity: Build a site that sells your culture and trust, not “$500 off aligners.” If your web vibe doesn’t match the in-office experience, trust evaporates.
• Pricing with confidence: If you deliver Four Seasons-level service, don’t set Motel 6-level fees. You’re not everyone’s cup of tea—and that’s healthy positioning.
• Language matters: For out-of-network calls, lead with help (“We can file Delta for you… let’s get you scheduled…”) rather than a hard “We’re out of network.”
• AI on the horizon: Jeremiah is building a practice “master prompt” to capture decisions, SOPs, and red-flag handoffs so teams ask the system before they page the doctor.

Practical Takeaways

1. Fix the fundamentals first: Fast phones, fast follow-up, and a brand-true website before buying more traffic.
2. Measure what matters daily: Missed calls, call length outliers, and lead outcomes by source—then tune campaigns accordingly.
3. Fund real tests: Set a market-appropriate budget and time horizon; dabbling hides the truth.
4. Sell the who, not the what: Lead with trust, culture, and clarity; avoid commodity framing.
5. Close the loop with training: Quarterly role-play on the hardest questions your team actually hears.

Mentioned

• Go Unicorn Strategy: https://gounicornstrategy.com
• Acquired podcast (Google series)
• Scheduling Institute (Jay Geier) — phone excellence
• Dan Kennedy — back-end sales before better ads
• CliftonStrengths “WOO” — why trying to win everyone over can hurt decisions
• Four Seasons/Ritz-Carlton service standards as a pricing/positioning lens

Past related episodes: Dr. Jamie Reynolds; Dr. Ben Fishbein.
Subscribe to The Burleson Box wherever you listen.

The Burleson Box is brought to you by OrthoFi:

Grow More. Worry Less. Simplify Your Practice with OrthoFi.

Did you know that practices using OrthoFi start more patients and reduce financial barriers without adding complexity to their operations? With OrthoFi, you can simplify the insurance and patient financial process, streamline collections, and free up your team to focus on patient care. OrthoFi combines smart technology with patient-friendly payment solutions to help you start more treatment, improve cash flow, and deliver a better overall experience. Patients love the flexibility. Practices love the results.

Take advantage of a platform built specifically for orthodontists and dental specialists—helping you manage everything from eligibility verification to automated payment processing in one easy-to-use system. Grow your starts. Increase your efficiency. And reduce the headaches of insurance and collections with OrthoFi.

Want to learn more? Schedule a demo today and see how OrthoFi can help your practice thrive.

Click below to learn more:

OrthoFi.com

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

http://www.theburlesonbox.com/sign-up

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

Follow Dustin Burleson, DDS, MBA at:

http://www.burlesonseminars.com

Get additional resources, scorecards, and working frameworks at WealthyMomentumPodcast.com

Subscribe on YouTube: YouTube.com/@WealthyEntrepreneurHQ

Learn more: WealthyEntrepreneur.com

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In this episode of The Burleson Box, Dr. Dustin Burleson sits down with Dr. Jamie Reynolds—orthodontist, entrepreneur, and co-founder of OrthoFi and Orthodontic Partners—to explore how data-driven decisions and innovative financial systems are reshaping orthodontics.

Jamie shares his expertise on:

• How OrthoFi was born out of necessity during tough economic times in Detroit
• What $5 billion in real-world orthodontic data reveals about patient behavior, financing, and conversion rates
• Why “same-day convenience” (formerly known as same-day starts) drives patient satisfaction and practice growth
• How intelligently flexible financing helps more patients say “yes” without hurting your cashflow
• The shift from gut feelings and anecdotal rules of thumb to transparent, data-backed decisions that scale
• Lessons from building Orthodontic Partners and watching the private equity landscape evolve

Whether you’re a solo practitioner trying to increase starts or part of a larger group navigating growth, Jamie’s perspective will challenge the way you think about patient access, affordability, and the systems that run your practice.

Resources Mentioned in This Episode:

• Level the Curve by Oliver Gelles & Jamie Reynolds – A data-driven guide to practice management.
• OrthoFi – A financial and practice management platform that’s reshaped how orthodontists structure payments and collect revenue.
• Orthodontic Partners – A doctor-led group committed to preserving clinical excellence while enabling scale.
• Reynolds Orthodontics – Jamie’s multi-location practice in Michigan, recognized for clinical innovation and patient-centered care.
• Smiles Change Lives – Nonprofit Jamie supports to expand access to orthodontic care for children from low-income families.

Subscribe & Review:
If you enjoyed this episode, please leave a review and subscribe to The Burleson Box on Apple Podcasts, Spotify, or wherever you listen. Your support helps us bring powerful conversations like this to more listeners in healthcare leadership.

The Burleson Box is brought to you by OrthoFi:

Grow More. Worry Less. Simplify Your Practice with OrthoFi.

Did you know that practices using OrthoFi start more patients and reduce financial barriers without adding complexity to their operations? With OrthoFi, you can simplify the insurance and patient financial process, streamline collections, and free up your team to focus on patient care. OrthoFi combines smart technology with patient-friendly payment solutions to help you start more treatment, improve cash flow, and deliver a better overall experience. Patients love the flexibility. Practices love the results.

Take advantage of a platform built specifically for orthodontists and dental specialists—helping you manage everything from eligibility verification to automated payment processing in one easy-to-use system. Grow your starts. Increase your efficiency. And reduce the headaches of insurance and collections with OrthoFi.

Want to learn more? Schedule a demo today and see how OrthoFi can help your practice thrive.

Click below to learn more:

OrthoFi.com

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

http://www.theburlesonbox.com/sign-up

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

Follow Dustin Burleson, DDS, MBA at:

http://www.burlesonseminars.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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In this episode of The Burleson Box, Dr. Dustin Burleson sits down with Adam Witty, entrepreneur, publisher, and founder of Advantage Media and Forbes Books, to unpack how authority marketing can transform your practice and your career. Adam shares his expertise on:

• Why authority—not just advertising—is the ultimate differentiator in crowded markets
• How publishing a book or creating thought leadership content positions you as the go-to expert in your community
• The step-by-step process of building credibility and influence that attracts patients, opportunities, and partnerships
• Lessons from working with thousands of entrepreneurs, doctors, and business leaders worldwide
• The mindset shift required to move from being “just another provider” to a recognized authority in your field

Whether you’re looking to elevate your brand, attract higher-quality patients, or future-proof your career with lasting credibility, this episode is full of practical strategies you can put into action.

Resources Mentioned in This Episode

Books & Concepts:

• The Authority Advantageby Adam Witty and Rusty Shelton – A primer for how to earn trust and become a thought leader.
• Authority Marketing by Adam Witty and Rusty Shelton – A framework for positioning yourself as a recognized expert.
• Lead the Fieldby Earl Nightingale – A classic on personal development and leadership.
• Influence by Robert Cialdini – Insights into persuasion and the psychology of trust.
• The Business of Expertise by David C. Baker – How to leverage specialized knowledge to build authority and attract clients.
• The E-Myth Revisitedby Michael Gerber – A guide to building systems and escaping the trap of working only in your business.

Organizations & Projects:

• Advantage Media – The publishing company Adam founded to help experts become authors.
• Forbes Books – A publishing partnership platform for business leaders seeking visibility and credibility.

Subscribe & Review:
If you enjoyed this episode, please leave a review and subscribe to The Burleson Box on Apple Podcasts, Spotify, or wherever you listen. Your support helps us bring powerful conversations like this to more listeners in healthcare leadership.

The Burleson Box is brought to you by OrthoFi:

Grow More. Worry Less. Simplify Your Practice with OrthoFi.

Did you know that practices using OrthoFi start more patients and reduce financial barriers without adding complexity to their operations? With OrthoFi, you can simplify the insurance and patient financial process, streamline collections, and free up your team to focus on patient care. OrthoFi combines smart technology with patient-friendly payment solutions to help you start more treatment, improve cash flow, and deliver a better overall experience. Patients love the flexibility. Practices love the results.

Take advantage of a platform built specifically for orthodontists and dental specialists—helping you manage everything from eligibility verification to automated payment processing in one easy-to-use system. Grow your starts. Increase your efficiency. And reduce the headaches of insurance and collections with OrthoFi.

Want to learn more? Schedule a demo today and see how OrthoFi can help your practice thrive.

Click below to learn more:

OrthoFi.com

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In this episode of The Burleson Box, Dr. Dustin Burleson sits down with Dr. Kyle Fagala, orthodontist and founder of Neon Canvas, to explore how creativity and strategy intersect in the world of orthodontic marketing and practice growth. Kyle shares his insights on:

• How digital marketing for orthodontics has evolved and where it’s headed next
• The difference between “just having a website” and truly creating an engaging digital experience
• Why practices need to embrace storytelling and creativity to stand out in crowded markets
• Lessons from building Neon Canvas and working with practices nationwide
• The importance of aligning your marketing with your practice values and patient experience

Whether you’re looking to refine your online presence, create a more memorable patient journey, or simply get inspired by one of the most creative voices in the industry, this episode is packed with actionable insights.

Resources Mentioned in This Episode

Books & Concepts:

• The 7 Habits of Highly Effective People by Stephen R. Covey – A foundational book on principles-based leadership and personal growth.
• Orbiting the Giant Hairball by Gordon MacKenzie – A creative guide to thriving within corporate structures.
• Awaken Your Genius by Ozan Varol – A book on rediscovering creativity and original thinking.
• Both/And Thinking by Wendy K. Smith and Marianne W. Lewis – Research-based insights on balancing paradoxes in organizations.
• Subtract by Leidy Klotz – A book on improving systems by removing unnecessary elements.
• The Happiness Advantage by Shawn Achor – Exploring the relationship between positivity and success.

Events & Conferences:

• Mother of Pearls Conference – A collaborative event for orthodontists focused on clinical and practice growth.
• OrthoPreneurs Summit (OP Summit) – A leading orthodontic conference for practice owners and teams.

Projects, Practice & Creative Work:

• Children’s Orthodontic Book Project – Customizable children’s books for orthodontic practices, created by Dr. Kyle Fagala.
• Neon Canvas – A digital marketing agency co-founded by Dr. Kyle Fagala, serving orthodontists nationwide.
• Saddle Creek Orthodontics – Dr. Fagala’s orthodontic practice serving patients in the Memphis area.

Subscribe & Review:
If you enjoyed this episode, please leave a review and subscribe to The Burleson Box on Apple Podcasts, Spotify, or wherever you listen. Your support helps us bring powerful conversations like this to more listeners in healthcare leadership.

The Burleson Box is brought to you by Stax Payments:

Save Big on Transaction Fees: Boost Your Bottom Line with Stax Payments.

Did you know that your practice can start saving thousands of dollars on your monthly processing costs with our preferred payments partner, Stax? Simplify your practice operations and provide a quality patient experience. Healthcare practices like yours need a way to accept payments simply and securely. That's where Stax comes in.

Stax helps you manage your entire payments experience from within one platform. You can safely accept touch-free payments in-person, online, or over the phone, securely store and manage patient information with layered security and Level 1 PCI compliance.
Take advantage of a simpler, more transparent way to process your payments with competitive flat-rate pricing, provided exclusively through Stax. No additional fees or contracts required!

Power your practice and get paid faster with simple, safe and secure payment solutions. Have questions? Schedule time to speak with a dedicated payment consultant to learn more.

Click Below to Lear More Today:

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Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

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http://www.burlesonseminars.com

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Scott Hansen joins Dustin Burleson on The Burleson Box to share his journey from growing a family orthodontic practice to building LeadSigma, a CRM and AI platform transforming how dental and orthodontic practices manage new patient leads. Together, they explore what most practices miss when it comes to follow-up, why “boring” tasks like answering the phone matter more than ever, and how smart automation is unlocking a new era of growth and efficiency.

What You’ll Learn in This Episode:

• How Scott tripled his mom’s orthodontic practice and sold to Smile Doctors
• The origin story of OrthoChats and how it became Professional Chats
• Why most CRMs don’t work for dental and ortho teams—and how LeadSigma is different
• The key metrics that indicate your practice is leaking new patient leads
• How AI voice agents can answer phones, schedule appointments, and never miss a lead
• Why fast follow-up (within seconds, not minutes) boosts conversion rates by over 30%
• What the best practices are doing to build a Per Se-level patient experience
• Why focusing on “boring but essential” systems is the path to real, scalable growth

Resources & Mentions:

• LeadSigma.com
• Unreasonable Hospitality by Will Guidara
• Level the Curve by Oliver Gelles and Dr. Jamie Reynolds
• Ruby Receptionist
• Per Se
• Shoutouts to Jay Geier, Dan Kennedy, John Carlton, and OrthoFi

Connect with Scott Hansen:
LeadSigma.com — Learn more and schedule a demo
LinkedIn: Scott Hansen

Connect with Dustin Burleson:
BurlesonSeminars.com
Instagram: @dustinburlesonseminars

Subscribe & Review:
If you enjoyed this episode, please leave a review and subscribe to The Burleson Box on Apple Podcasts, Spotify, or wherever you listen. Your support helps us bring powerful conversations like this to more listeners in healthcare leadership.

The Burleson Box is brought to you by Stax Payments:

Save Big on Transaction Fees: Boost Your Bottom Line with Stax Payments.

Did you know that your practice can start saving thousands of dollars on your monthly processing costs with our preferred payments partner, Stax? Simplify your practice operations and provide a quality patient experience. Healthcare practices like yours need a way to accept payments simply and securely. That's where Stax comes in.

Stax helps you manage your entire payments experience from within one platform. You can safely accept touch-free payments in-person, online, or over the phone, securely store and manage patient information with layered security and Level 1 PCI compliance.
Take advantage of a simpler, more transparent way to process your payments with competitive flat-rate pricing, provided exclusively through Stax. No additional fees or contracts required!

Power your practice and get paid faster with simple, safe and secure payment solutions. Have questions? Schedule time to speak with a dedicated payment consultant to learn more.

Click Below to Lear More Today:

StaxPayments.com/burleson-seminars

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

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Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

Follow Dustin Burleson, DDS, MBA at:

http://www.burlesonseminars.com

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What You’ll Learn:

• Why technology may be increasing workplace isolation, not solving it
• How EQ is overtaking IQ as the most valuable skill in a tech-driven economy
• The four essential factors that drive employee engagement
• Practical strategies for building stronger relationships with remote teams
• Why work-life integration beats the myth of work-life balance
• What great leaders do differently to retain top talent
• Insights from over 90,000 professionals in 20+ countries

Key Quote:
“You’ll never grow as a company if you’re too busy replacing workers.”

Resources & Mentions:

Dan’s book: Back to Human: How Great Leaders Create Connection in the Age of Isolation

Dan’s podcast: Five Questions with Dan Schawbel

Visit DanSchawbel.com for more

Subscribe & Review:

If you enjoyed this episode, please leave a review and subscribe to The Burleson Box on Apple Podcasts, Spotify, or wherever you listen. Your support helps us bring powerful conversations like this to more listeners in healthcare leadership.

The Burleson Box is brought to you by Stax Payments:

Save Big on Transaction Fees: Boost Your Bottom Line with Stax Payments.

Did you know that your practice can start saving thousands of dollars on your monthly processing costs with our preferred payments partner, Stax? Simplify your practice operations and provide a quality patient experience. Healthcare practices like yours need a way to accept payments simply and securely. That's where Stax comes in.

Stax helps you manage your entire payments experience from within one platform. You can safely accept touch-free payments in-person, online, or over the phone, securely store and manage patient information with layered security and Level 1 PCI compliance.
Take advantage of a simpler, more transparent way to process your payments with competitive flat-rate pricing, provided exclusively through Stax. No additional fees or contracts required!

Power your practice and get paid faster with simple, safe and secure payment solutions. Have questions? Schedule time to speak with a dedicated payment consultant to learn more.

Click Below to Lear More Today:

StaxPayments.com/burleson-seminars

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

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Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

Follow Dustin Burleson, DDS, MBA at:

http://www.burlesonseminars.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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In this episode, Dustin Burleson sits down with the powerhouse leadership team behind Rock Dental Brands to answer one of the most pressing questions in modern dentistry and orthodontics: How do I avoid choosing the wrong DSO?

You’ll hear directly from CEO Kristi Casey, Chief Development Officer Spencer Lunghino, and Co-Founder Dr. Mark Dake as they share a transparent look into the origins, philosophy, and strategic direction of Rock Dental Brands. Together, they bust myths around private equity, clinical autonomy, and growth timelines—and reveal what doctors should really be asking before joining a DSO.

If you're a dentist, orthodontist, or specialist considering your next move, this episode is a must-listen.

What You’ll Learn:

• The real story behind private equity in dentistry—where the money comes from and how it works
• Why not all DSOs (or equity structures) are created equal
• How Rock Dental Brands evolved from a doctor-led support model to a nationally respected DSO
• The biggest myths around clinical autonomy, ownership, and growth
• Why Rock's equity model is designed to treat doctors fairly—and how that differs from joint ventures
• How to reverse-engineer a smart partnership decision using Charlie Munger’s “invert and avoid” philosophy
• What questions to ask during DSO due diligence (and how to avoid future regret)

Key Quotes:

“We were built to be proud of the work we’re doing 50 years from now." —Dr. Mark Dake

“You're not giving up control of your practice. You're gaining part of 110 practices.” —Kristi Casey

Connect with Our Guests:

• Spencer Lunghino – spencer.lunghino@rockdentalbrands.com
• rockdentalbrands.com

Resources Mentioned:

• GreyFinch Practice Management Software
• DentiCon by Planet DDS
• Vistria Group – Private equity partner of Rock Dental Brands

Subscribe & Review:

If you enjoyed this episode, please leave a review and subscribe to The Burleson Box on Apple Podcasts, Spotify, or wherever you listen. Your support helps us bring powerful conversations like this to more listeners in healthcare leadership.

The Burleson Box is brought to you by Stax Payments:

Save Big on Transaction Fees: Boost Your Bottom Line with Stax Payments.

Did you know that your practice can start saving thousands of dollars on your monthly processing costs with our preferred payments partner, Stax? Simplify your practice operations and provide a quality patient experience. Healthcare practices like yours need a way to accept payments simply and securely. That's where Stax comes in.

Stax helps you manage your entire payments experience from within one platform. You can safely accept touch-free payments in-person, online, or over the phone, securely store and manage patient information with layered security and Level 1 PCI compliance.
Take advantage of a simpler, more transparent way to process your payments with competitive flat-rate pricing, provided exclusively through Stax. No additional fees or contracts required!

Power your practice and get paid faster with simple, safe and secure payment solutions. Have questions? Schedule time to speak with a dedicated payment consultant to learn more.

Click Below to Lear More Today:

StaxPayments.com/burleson-seminars

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

http://www.theburlesonbox.com/sign-up

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

Follow Dustin Burleson, DDS, MBA at:

http://www.burlesonseminars.com

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In this insightful episode, Dr. Burleson is joined by Blake Morgan, customer experience futurist and bestselling author of More is More: How the Best Companies Go Farther and Work Harder to Create Knock-Your-Socks-Off Customer Experiences. Blake shares powerful lessons from her book and real-world examples from top companies like One Medical and Amazon.

Blake emphasizes that great customer experiences start with a strong internal culture and happy, well-equipped employees. The conversation explores how companies can differentiate in a sea of sameness by being relentlessly customer-centric—from streamlined operations to hiring for attitude and integrity.

Healthcare professionals, especially those in elective care, will find actionable advice on improving patient experience, embracing digital transformation, and building engaged teams that thrive.

What You’ll Learn:

• Why customer experience starts with employee experience—and how culture drives profitability
• How One Medical disrupts traditional healthcare through intentional design and empathy
• What Amazon gets right by being obsessively focused on the customer
• Why logistics, technology, and internal efficiencies are the “invisible levers” of great service
• How small business owners can lead by example and build service-oriented teams
• Hiring tips for identifying the “servant leaders” who elevate customer care
• How to adapt to change and embrace disruption (with help from a surprising fish metaphor!)

Resources & Mentions:

• More is More by Blake Morgan
• The Customer of the Future (Blake’s upcoming book)
• The Employee Experience Advantage by Jacob Morgan
• One Medical, Amazon, and Ritz-Carlton customer experience examples
• Gallup research on employee engagement
• The “CX Imperative” and the Mexican tetra fish—yes, really!

Connect with Blake:

• 🌐 Website: blakemichellemorgan.com
• 📧 Email: blake@blakemichellemorgan.com
• 🎧 Podcast: The Modern Customer Podcast

Dustin’s Takeaway:

If you want to stand out, you don’t need to be radically different—just a little better in the ways that matter most. Culture isn’t just fluff; it’s your competitive edge. Pay attention to every detail in your patient journey, and your practice will thrive.

The Burleson Box is brought to you by Stax Payments:

Save Big on Transaction Fees: Boost Your Bottom Line with Stax Payments.

Did you know that your practice can start saving thousands of dollars on your monthly processing costs with our preferred payments partner, Stax? Simplify your practice operations and provide a quality patient experience. Healthcare practices like yours need a way to accept payments simply and securely. That's where Stax comes in.

Stax helps you manage your entire payments experience from within one platform. You can safely accept touch-free payments in-person, online, or over the phone, securely store and manage patient information with layered security and Level 1 PCI compliance.
Take advantage of a simpler, more transparent way to process your payments with competitive flat-rate pricing, provided exclusively through Stax. No additional fees or contracts required!

Power your practice and get paid faster with simple, safe and secure payment solutions. Have questions? Schedule time to speak with a dedicated payment consultant to learn more.

Click Below to Lear More Today:

StaxPayments.com/burleson-seminars

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

http://www.theburlesonbox.com/sign-up

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

Follow Dustin Burleson, DDS, MBA at:

http://www.burlesonseminars.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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In this episode of The Burleson Box, Dr. Dustin Burleson welcomes Dr. Erinne Kennedy, Assistant Dean for Curriculum and Integrated Learning at Kansas City University College of Dental Medicine. Dr. Kennedy shares her fascinating journey into dentistry, which was heavily influenced by her family of dental professionals and her passion for public health. She recounts the pivotal moment when a mentor encouraged her to apply for a dental public health specialty—at Harvard—within a two-week deadline, a decision that shaped the course of her career.

Our discussion covers the pressing issue of burnout in the dental profession, with Dr. Kennedy offering valuable insights backed by research. She explains how excessive working hours, lack of adequate recovery time, and administrative burdens contribute to burnout among healthcare professionals. Using a compelling analogy comparing work schedules to endurance training, she illustrates the importance of balancing workload and rest. She also introduces the concept of "resilience confetti," small, joyful activities that help dental professionals maintain well-being and engagement during their workday.

Dr. Kennedy and Dr. Burleson explore strategies that dental teams can implement to create healthier work environments, such as rethinking office hours, planning meaningful time off, and fostering a culture that prioritizes both patient care and team well-being. They discuss innovative scheduling models, including the effectiveness of three-day, 12-hour shifts, and how such models can improve job satisfaction and reduce burnout.

A significant part of the conversation focuses on the future of preventive dentistry. Dr. Kennedy shares her excitement about advancements in salivary testing, peptides, and microbiome management, predicting that these innovations will reshape how dental professionals approach prevention. She explains how new materials and techniques, such as peptide-based remineralization and nanoparticle technology, could reduce the need for surgical interventions and lead to better long-term patient outcomes.

As an educator, Dr. Kennedy highlights the importance of emotional intelligence and leadership training in dental schools. She describes the Thrive program at KCU, a two-day workshop designed to help students develop resilience, goal-setting skills, and emotional maturity. She stresses that fostering a mindset of adaptability and openness to unexpected opportunities is crucial for career growth.

Wellness Resources:

• The Genius of Athletes by Noel Brick Ph. D. and Scott Douglas
• Atomic Habits by James Clear

Antibiotic Stewardship Resources:

• Association for Dental Safety Antibiotic Stewardship Resources
• American Dental Association Antibiotic Stewardship Resources

Cariology Resources:

• Carequest Managing Dental Caries
• Carequest Connect Caries Risk Assessments and Cultural Awareness
• Carequest Utilizing Caries Management by Risk Assessment to Deliver Person-Centered Care

The Burleson Box is brought to you by Stax Payments:

Save Big on Transaction Fees: Boost Your Bottom Line with Stax Payments.

Did you know that your practice can start saving thousands of dollars on your monthly processing costs with our preferred payments partner, Stax? Simplify your practice operations and provide a quality patient experience. Healthcare practices like yours need a way to accept payments simply and securely. That's where Stax comes in.

Stax helps you manage your entire payments experience from within one platform. You can safely accept touch-free payments in-person, online, or over the phone, securely store and manage patient information with layered security and Level 1 PCI compliance.
Take advantage of a simpler, more transparent way to process your payments with competitive flat-rate pricing, provided exclusively through Stax. No additional fees or contracts required!

Power your practice and get paid faster with simple, safe and secure payment solutions. Have questions? Schedule time to speak with a dedicated payment consultant to learn more.

Click Below to Lear More Today:

StaxPayments.com/burleson-seminars

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

http://www.theburlesonbox.com/sign-up

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

Follow Dustin Burleson, DDS, MBA at:

http://www.burlesonseminars.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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In this episode of The Burleson Box, we’re joined by Brian McCarthy, founder of Rising Tide Consulting and former CEO of a thriving, multi-location orthodontic practice in Birmingham, Alabama. During his tenure, Brian led the practice to $18 million in annual revenue, building a foundation of success rooted in integrity, long-term decision-making, and a steadfast focus on patient and employee well-being. Today, Brian brings this wealth of experience to Rising Tide Consulting, where he helps dental and orthodontic practices overcome growth challenges through the innovative Rising Tide Operating System.

In our conversation, Brian shares the journey from his leadership role in a high-performing practice to launching his consulting firm. We discuss the mindset shifts necessary for balancing clinical excellence with effective business management and explore actionable strategies for creating a sustainable foundation for growth. Brian’s insights into building systems that prioritize both profitability and care are invaluable for anyone navigating the complex world of practice management.

Listeners will also hear about the Rising Tide Mindset—a philosophy designed to lift every aspect of a practice, from team culture to patient satisfaction. Brian provides practical advice on how integrity and proactive decision-making can become the cornerstones of a thriving practice, offering real-world examples and lessons learned from his own journey. Whether you’re leading a practice or aspiring to, this episode is packed with takeaways to help you rise to the next level.

Be sure to check out Rising Tide Consulting at risingtidemindset.com for more resources, including their blog series on leadership and practice management.

The Burleson Box is brought to you by Stax Payments:

Save Big on Transaction Fees: Boost Your Bottom Line with Stax Payments.

Did you know that your practice can start saving thousands of dollars on your monthly processing costs with our preferred payments partner, Stax? Simplify your practice operations and provide a quality patient experience. Healthcare practices like yours need a way to accept payments simply and securely. That's where Stax comes in.

Stax helps you manage your entire payments experience from within one platform. You can safely accept touch-free payments in-person, online, or over the phone, securely store and manage patient information with layered security and Level 1 PCI compliance.
Take advantage of a simpler, more transparent way to process your payments with competitive flat-rate pricing, provided exclusively through Stax. No additional fees or contracts required!

Power your practice and get paid faster with simple, safe and secure payment solutions. Have questions? Schedule time to speak with a dedicated payment consultant to learn more.

Click Below to Lear More Today:

StaxPayments.com/burleson-seminars

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

http://www.theburlesonbox.com/sign-up

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

Follow Dustin Burleson, DDS, MBA at:

http://www.burlesonseminars.com

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In this insightful episode, Dustin Burleson interviews Ashley Goodall, author of The Problem with Change and co-author of Nine Lies About Work. They explore the pitfalls of constant organizational change and its negative impact on human performance, uncovering practical strategies to create stability and empower teams. Ashley draws from decades of experience at Cisco and Deloitte to offer a fresh perspective on leadership, team culture, and performance management.

Ashley doesn’t hold back as he explains how organizations often confuse improvement with change, assuming that one naturally leads to the other. He points out how relentless transformations—whether they’re mergers, reorgs, or new systems—disrupt employees’ sense of certainty, control, and belonging. These disruptions can leave people feeling untethered, like they’re just waiting for the next upheaval to arrive. It’s no wonder, he notes, that employees often roll their eyes when leaders announce, “We’re so excited about this new change!”

Dustin then steers the conversation toward solutions, exploring why teams—not companies—are the real heart of an organization. Ashley explains that while it’s easy to talk about “company culture,” the truth is, culture happens on a much smaller scale. It’s in the teams where people feel connected, supported, and motivated—or not. He makes a compelling case for investing in team leaders, those unsung heroes who create environments where employees can do their best work.

The two also dig into Ashley’s innovative approach to performance management, which he implemented at Deloitte and Cisco. Instead of the usual annual reviews that focus on ratings and past performance, Ashley championed a weekly check-in system. This simple yet powerful shift helps employees get the guidance and support they need in real time, not six months too late. Dustin marvels at how such a small change can have such a big impact, strengthening engagement, performance, and trust within teams.

Toward the end, the discussion takes a broader view. Ashley emphasizes the importance of giving employees “running room”—a term borrowed from Bob Woodward—that speaks to the space and trust leaders can provide. It’s not about micromanaging or constant prodding; it’s about creating an environment where employees feel empowered to do their best work. For Ashley, this starts with treating employees as human beings, not just numbers on a spreadsheet. Dustin wholeheartedly agrees, sharing how these insights can help leaders rethink their approach to change and performance in their own organizations.

Practical Takeaways:

• Rethink the frequency and necessity of organizational change initiatives.
• Prioritize team-level culture and equip leaders to create supportive environments.
• Adopt weekly "check-ins" as a transformative tool for performance management.
• Evaluate change initiatives for their balance of pros and cons to avoid unnecessary disruption.

Links:

• Learn more about Ashley Goodall
• Get your copy of The Problem with Change
• Get your copy of Nine Lies About Work

The Burleson Box is brought to you by Stax Payments:

Save Big on Transaction Fees: Boost Your Bottom Line with Stax Payments.

Did you know that your practice can start saving thousands of dollars on your monthly processing costs with our preferred payments partner, Stax? Simplify your practice operations and provide a quality patient experience. Healthcare practices like yours need a way to accept payments simply and securely. That's where Stax comes in.

Stax helps you manage your entire payments experience from within one platform. You can safely accept touch-free payments in-person, online, or over the phone, securely store and manage patient information with layered security and Level 1 PCI compliance.
Take advantage of a simpler, more transparent way to process your payments with competitive flat-rate pricing, provided exclusively through Stax. No additional fees or contracts required!

Power your practice and get paid faster with simple, safe and secure payment solutions. Have questions? Schedule time to speak with a dedicated payment consultant to learn more.

Click Below to Lear More Today:

StaxPayments.com/burleson-seminars

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

http://www.theburlesonbox.com/sign-up

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

Follow Dustin Burleson, DDS, MBA at:

http://www.burlesonseminars.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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In this episode of The Burleson Box, Dustin Burleson speaks with Steve Anderson about his book The Bezos Letters: 14 Principles to Grow Your Business Like Amazon. Listeners will discover key principles and lessons from Amazon founder Jeff Bezos's annual shareholder letters, breaking down Amazon’s journey to becoming one of the world’s most valuable companies. The book identifies Bezos's strategies and provides insights into Amazon’s success, organized around fourteen "Growth Principles" within four broad themes:

• Experiment and Embrace Failure: Amazon uses a culture of experimentation and “successful failures” to foster innovation and pursue big, transformative ideas.
• Obsess Over Customers and Think Long-Term: Prioritizing customer needs and maintaining a long-term focus drive sustainable growth and loyalty.
• Simplify Complexity and Leverage Technology: Amazon aims to make processes simpler and more efficient through technology, creating time-saving solutions.
• Maintain a Startup Mindset and Embrace Bold Risks: Amazon’s “Day 1” mentality and willingness to take significant risks keep the company agile and prepared for future opportunities.

Links:

• Learn more about TheBezosLetters.com
• Follow Steve Anderson on LinkedIn
• Get your copy of The Bezos Letters

The Burleson Box is brought to you by OrthoFi:

You know orthodontics, we know how to grow your practice. Start More Smiles with OrthoFi.

OrthoFi is the industry-leading solution for patient acquisition, insurance management, and patient collections. Our end-to-end software and services help practices achieve dynamic growth, balanced cash flow, and smoother operations.

OrthoFi's practices experience a 2.25 times higher same-day conversion rate compared to the industry average, thanks to our expertise in same-day contracts. We take on the full burden of managing patient onboarding, collections, and insurance processing, allowing your team to focus on delivering best-in-class service.

Our comprehensive 180-day collection protocol sets the gold standard for delinquency management, achieving an average net collection rate of 98%.

Dr. Tara Gostovich of TG Orthodontics shared:

"I feel like the cost is less than a staff member, but yet you have an entire team. So, I don't look at the cost of OrthoFi as it's too expensive. It's too expensive to not have it."

Learn more today at StartMoreSmiles.com

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

http://www.theburlesonbox.com/sign-up

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

Follow Dustin Burleson, DDS, MBA at:

http://www.burlesonseminars.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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In this episode of The Burleson Box, Dustin Burleson sits down with Francesca Sipma, a breathwork coach, entrepreneur, and creator of Hypno Breathwork. Francesca shares her journey from the corporate world to becoming a leading figure in breathwork, detailing how it has helped her and countless others unlock their full potential. Her new book, Unblock Your Purpose, dives into healing past traumas, aligning with the present, and creating a purposeful future.

Key Topics:

• The power of breathwork and its physiological effects
• How Hypno Breathwork combines breathwork, hypnosis, and visioning
• Overcoming skepticism about breathwork with scientific backing from research at Stanford
• How breathwork can help release subconscious blocks and improve decision-making
• The role of intuition in achieving a flow state
• Practical examples of how breathwork can transform personal and professional lives

Links:

• Learn more about Francesca Sipma
• Follow Francesca on Instagram: @FrancescaSipma
• Get your copy of Unblock Your Purpose

The Burleson Box is brought to you by OrthoFi:

You know orthodontics, we know how to grow your practice. Start More Smiles with OrthoFi.

OrthoFi is the industry-leading solution for patient acquisition, insurance management, and patient collections. Our end-to-end software and services help practices achieve dynamic growth, balanced cash flow, and smoother operations.

OrthoFi's practices experience a 2.25 times higher same-day conversion rate compared to the industry average, thanks to our expertise in same-day contracts. We take on the full burden of managing patient onboarding, collections, and insurance processing, allowing your team to focus on delivering best-in-class service.

Our comprehensive 180-day collection protocol sets the gold standard for delinquency management, achieving an average net collection rate of 98%.

Dr. Tara Gostovich of TG Orthodontics shared:

"I feel like the cost is less than a staff member, but yet you have an entire team. So, I don't look at the cost of OrthoFi as it's too expensive. It's too expensive to not have it."

Learn more today at StartMoreSmiles.com

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

http://www.theburlesonbox.com/sign-up

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

Follow Dustin Burleson, DDS, MBA at:

http://www.burlesonseminars.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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In this episode of The Burleson Box, we sit down with Dr. Ben Fishbein, a powerhouse in the orthodontic world, founder of Fishbein Orthodontics, and the driving force behind Fishbein Fundamentals. With nine offices and a track record of exceptional patient care and practice growth, Dr. Fishbein has transformed the business of orthodontics. We dive deep into his journey, from expanding his practice to delegating effectively, and the importance of knowing what you truly want before pursuing growth.

Dr. Fishbein also shares insights into the Fishbein Foundation and their community work, providing free orthodontic care to children who need it most. His dedication to growth, both professionally and philanthropically, is truly inspiring. Whether you’re a dentist, orthodontist, or practice manager, you’ll walk away with actionable takeaways on building a successful practice and giving back to your community.

Key Topics:

• Dr. Ben Fishbein’s journey from a single practice to nine offices
• The challenges and strategies of rapid practice growth
• Delegation: The art of trusting your team
• The Fishbein Foundation’s impact on the community
• Fishbein Fundamentals and its role in teaching others
• Advice for hiring associates and expanding your team

Links:

• Learn more about Fishbein Fundamentals: FishbeinFundamentals.com
• Follow Dr. Ben Fishbein on Instagram: @FishOrtho

The Burleson Box is brought to you by OrthoFi:

You know orthodontics, we know how to grow your practice. Start More Smiles with OrthoFi.

OrthoFi is the industry-leading solution for patient acquisition, insurance management, and patient collections. Our end-to-end software and services help practices achieve dynamic growth, balanced cash flow, and smoother operations.

OrthoFi's practices experience a 2.25 times higher same-day conversion rate compared to the industry average, thanks to our expertise in same-day contracts. We take on the full burden of managing patient onboarding, collections, and insurance processing, allowing your team to focus on delivering best-in-class service.

Our comprehensive 180-day collection protocol sets the gold standard for delinquency management, achieving an average net collection rate of 98%.

Dr. Tara Gostovich of TG Orthodontics shared:

"I feel like the cost is less than a staff member, but yet you have an entire team. So, I don't look at the cost of OrthoFi as it's too expensive. It's too expensive to not have it."

Learn more today at StartMoreSmiles.com

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

http://www.theburlesonbox.com/sign-up

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

Follow Dustin Burleson, DDS, MBA at:

http://www.burlesonseminars.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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In this episode of The Burleson Box, Dr. Dustin Burleson sits down with Dr. Rooz Khosravi, a trailblazer in digital orthodontics and interdisciplinary treatment planning. Dr. Khosravi shares insights from his years of experience in implementing digital solutions within orthodontic practices, discussing how digital tools such as 3D printing and aligner therapy have revolutionized patient care. He emphasizes the critical role of collaboration between orthodontists and other dental specialists in delivering optimal treatment outcomes, noting how digital dentistry can simplify complex interdisciplinary cases.

Listeners will hear about Dr. Khosravi’s journey, from his early exposure to dentistry in his mother's practice to his cutting-edge work at PORTH Personalized Orthodontics, where he leads fully digital clinics. Dr. Khosravi also reflects on the barriers to adopting interdisciplinary care and how digital solutions can help overcome them, offering practical advice on integrating technology into everyday practice. Whether you are looking to enhance patient care or streamline operations, this conversation is packed with valuable takeaways for orthodontists, dentists, and anyone interested in the future of dental technology.

Tune in for a deep dive into how technology is reshaping the field of orthodontics and interdisciplinary care, and learn how to implement these innovations in your own practice.

The Burleson Box is brought to you by OrthoFi:

You know orthodontics, we know how to grow your practice. Start More Smiles with OrthoFi.

OrthoFi is the industry-leading solution for patient acquisition, insurance management, and patient collections. Our end-to-end software and services help practices achieve dynamic growth, balanced cash flow, and smoother operations.

OrthoFi's practices experience a 2.25 times higher same-day conversion rate compared to the industry average, thanks to our expertise in same-day contracts. We take on the full burden of managing patient onboarding, collections, and insurance processing, allowing your team to focus on delivering best-in-class service.

Our comprehensive 180-day collection protocol sets the gold standard for delinquency management, achieving an average net collection rate of 98%.

Dr. Tara Gostovich of TG Orthodontics shared:

"I feel like the cost is less than a staff member, but yet you have an entire team. So, I don't look at the cost of OrthoFi as it's too expensive. It's too expensive to not have it."

Learn more today at StartMoreSmiles.com

Resources Mentioned in the Episode with Dr. Rooz Khosravi

• Academic Publications by Rooz Khosravi, DMD, PhD
• PORTH Personalized Orthodontics
• University of Washington Interdisciplinary Care Clinic
• SprintRay and FormLabs
• American Academy of Dental Sleep Medicine
• European Aligner Society

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

http://www.theburlesonbox.com/sign-up

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

Follow Dustin Burleson, DDS, MBA at:

http://www.burlesonseminars.com

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In this episode, I speak with Dr. Scott De Rossi about the questions that shape our personal and professional journeys. Our guest opens up about the reflective questions that have guided his path, offering a treasure trove of insights for anyone looking to evolve and grow.

One of the most compelling aspects of the discussion revolves around the concept of mastery. Dr. De Rossi poses the question, "What mastery have I developed that I can offer?" This invites us to reflect on our unique skills and how they can be leveraged to make a meaningful impact. It's a call to recognize and hone our strengths, ensuring that we bring our best selves to every endeavor.

Another pivotal question is, "What do I want my days to look like?" This isn't just about career aspirations but about envisioning a holistic life that brings joy and fulfillment. It's about balancing professional ambitions with personal happiness, and understanding the trade-offs we're willing to make. Dr. De Rossi emphasizes the importance of this balance, urging listeners to create a life that they won't look back on with regret.

The episode also touches on the idea of continuous improvement. "What's getting better about my life?" is a question that encourages us to celebrate our progress, no matter how small. It's a reminder that growth is a journey, and every step forward is a victory.

Perhaps the most profound question discussed is, "How do I tap into my purpose and my superpower?" Our guest shares the realization that his true strength lies in connecting people, ideas, and resources to advance health and education. This insight is a powerful testament to the impact of finding and harnessing one's unique abilities.

By the end of the episode, listeners are left with a toolkit of questions that can guide their own journeys. Whether you're looking to advance in your career, improve your personal life, or make a difference in the world, these questions offer a roadmap to success.

Tune in to this enlightening episode to discover how you can connect people, ideas, and resources to create positive change in health and education. It's a conversation that promises to inspire and empower you to tap into your own purpose and superpower.

The Burleson Box is brought to you by OrthoFi:

You know orthodontics, we know how to grow your practice. Start More Smiles with OrthoFi.

OrthoFi is the industry-leading solution for patient acquisition, insurance management, and patient collections. Our end-to-end software and services help practices achieve dynamic growth, balanced cash flow, and smoother operations.

OrthoFi's practices experience a 2.25 times higher same-day conversion rate compared to the industry average, thanks to our expertise in same-day contracts. We take on the full burden of managing patient onboarding, collections, and insurance processing, allowing your team to focus on delivering best-in-class service.

Our comprehensive 180-day collection protocol sets the gold standard for delinquency management, achieving an average net collection rate of 98%.

Dr. Tara Gostovich of TG Orthodontics shared:

"I feel like the cost is less than a staff member, but yet you have an entire team. So, I don't look at the cost of OrthoFi as it's too expensive. It's too expensive to not have it."

Learn more today at StartMoreSmiles.com

Resources Mentioned in the Episode with Dr. Scott De Rossi:

• Friday Perspectives Newsletter
• Serendequity Partners
• Workman School of Dental Medicine

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

http://www.theburlesonbox.com/sign-up

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

Follow Dustin Burleson, DDS, MBA at:

http://www.burlesonseminars.com

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Drawing from the largest data set of consumer buying habits in orthodontics, Reynolds and Gelles reveal a statistical approach to running a successful practice. Their system, developed with orthodontist Jeff Kozlowski and engineer Dave Ternan, eliminates guesswork and trial-and-error, setting a new gold standard for practice management.

With insights from 430,000 patient starts and over $2.2 billion in production, the book demonstrates how data analytics can increase starts, production, and profits. Reynolds and Gelles provide practical steps to implement unique payment solutions, improve cash flow, streamline insurance processing, and more.

If you're ready to transform your practice, "Level the Curve" is your key to unlocking greater efficiency and profitability. I'm excited to dig into the conversation today with Oliver Gelles.

The Burleson Box is brought to you by Retainer Club:

Realize new revenue in your practice this year with Retainer Club! Upgrading your retainer program has never been more straightforward. Patients want online and easy. You want simple and profitable. Retainer Club gives you both. Built by dental professionals, Retainer Club’s technology platform is built to manage everything about your retainer program including billing, retainer fulfillment, KPI data and more.

Retainer Club's customized Smile Care Plan allows you to offer a flexible membership program that brings 5 new revenue streams to grow your practice. Retainer Club's platform gives patients access to easy, fast, affordable online retainer ordering 24/7, and regular retainer replacement without ever having to call your office.

On average, a Smile Care Plan can increase your practice revenue by $100,000 annually. We have built our program with first-hand industry insights to support the needs of practices and DSOs from the ground up. From on-boarding and client success planning to tech-enabled marketing solutions to support new patient growth, Retainer Club has you covered. Get started today at RetainerClub.com

Resources Mentioned in the Episode with Oliver Gelles:

• Level the Curve
• StartMoreSmiles.com

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

http://www.theburlesonbox.com/sign-up

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

Follow Dustin Burleson, DDS, MBA at:

http://www.burlesonseminars.com

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In this episode we have the pleasure of speaking with Mike Wysocki, a seasoned author and sociologist who has spent years delving into the real-life experiences of professionals across various industries. His book, Careers By the People, provides a unique and authentic perspective on career choices, making it an invaluable resource for anyone at a crossroads in their professional journey. This episode is especially relevant for dentists and orthodontists who are looking to recommend insightful career guidance to their children and young patients.

Show Summary:

In this enlightening episode, we sit down with Mike Wysocki to discuss his book, Careers By the People. After three decades in corporate America, Mike ventured into a sociological exploration to uncover the true nature of various professions. His book features 101 candid responses from industry veterans, offering an insider's look at the highs and lows of their careers.

Mike shares how these real-world insights can help young people, including the children of dentists and orthodontists, make informed career choices. Through a Q&A format, the book reveals daily routines, common challenges, and the fulfilling aspects of different jobs, all told with a blend of humor and unfiltered honesty. Tune in to discover how this dynamic career guide can demystify the world of work and support the next generation in finding their ideal path.

The Burleson Box is brought to you by Retainer Club:

Realize new revenue in your practice this year with Retainer Club! Upgrading your retainer program has never been more straightforward. Patients want online and easy. You want simple and profitable. Retainer Club gives you both. Built by dental professionals, Retainer Club’s technology platform is built to manage everything about your retainer program including billing, retainer fulfillment, KPI data and more.

Retainer Club's customized Smile Care Plan allows you to offer a flexible membership program that brings 5 new revenue streams to grow your practice. Retainer Club's platform gives patients access to easy, fast, affordable online retainer ordering 24/7, and regular retainer replacement without ever having to call your office.

On average, a Smile Care Plan can increase your practice revenue by $100,000 annually. We have built our program with first-hand industry insights to support the needs of practices and DSOs from the ground up. From on-boarding and client success planning to tech-enabled marketing solutions to support new patient growth, Retainer Club has you covered. Get started today at RetainerClub.com

Resources Mentioned in the Episode with Mike Wysocki:

• Careers By the People
• Mike Wysocki

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

http://www.theburlesonbox.com/sign-up

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

Follow Dustin Burleson, DDS, MBA at:

http://www.burlesonseminars.com

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Ryan Hawk discusses the impact of external scoreboards on our sense of self-worth and the importance of distinguishing between external validation and internal fulfillment. He explores how societal norms often dictate how success is measured and how this can limit our potential for growth and excellence.

Using examples from Serena Williams to Thomas Edison, Hawk challenge the conventional definition of success and encourages listeners to pursue excellence on their own terms. We examine common pitfalls in how society measures success and offer insights into unlocking one's highest potential.

On the topics of self-awareness and excellence, Hawk emphasizes the role of self-awareness as the foundation for excellence, highlighting the difference between success and excellence. We discuss the importance of introspection and continuous improvement in the pursuit of personal and professional growth. Drawing from a story about President Obama's speechwriter, Cody Keenan, listeners can explore the nature of fear and strategies for overcoming it.

In the tradition of stoicism, Hawk discuss the significance of contemplating mortality as a means of living a more fulfilling life, including the exercise of writing one's own eulogy. Listeners will learn how confronting the reality of death can cultivate a sense of urgency and clarity in pursuing meaningful goals.

The E + R = O Formula. Hawk unpacks the formula introduced by performance coach Tim Kight, emphasizing the importance of focusing on one's response to events. We review practical applications of the formula in personal and professional contexts, highlighting the power of mindset in shaping outcomes.

Hawk shares a personal anecdote from caddying for his brother at the Tahoe Celebrity Golf Tournament, emphasizing the importance of focusing on one's own journey. We introduce the concept of Level 5 moments, defining them as transformative experiences that reveal one's true character and explore the significance of these moments in shaping personal and professional development and offer strategies for recognizing and embracing them.

Join us for this thought-provoking exploration of excellence, self-awareness, and the pursuit of meaningful success. Hawk and Cupps provide actionable insights and inspiring anecdotes that challenge listeners to redefine their approach to personal and professional growth.***

The Burleson Box is brought to you by Retainer Club:

Realize new revenue in your practice this year with Retainer Club! Upgrading your retainer program has never been more straightforward. Patients want online and easy. You want simple and profitable. Retainer Club gives you both. Built by dental professionals, Retainer Club’s technology platform is built to manage everything about your retainer program including billing, retainer fulfillment, KPI data and more.

Retainer Club's customized Smile Care Plan allows you to offer a flexible membership program that brings 5 new revenue streams to grow your practice. Retainer Club's platform gives patients access to easy, fast, affordable online retainer ordering 24/7, and regular retainer replacement without ever having to call your office.

On average, a Smile Care Plan can increase your practice revenue by $100,000 annually. We have built our program with first-hand industry insights to support the needs of practices and DSOs from the ground up. From on-boarding and client success planning to tech-enabled marketing solutions to support new patient growth, Retainer Club has you covered. Get started today at RetainerClub.com

Resources Mentioned in the Episode with Ryan Hawk:

• Tim Kight: [Focus3]
• Steven Pressfield: Do The Work: Overcome Resistance and Get Out of Your Own Way
• Ryan Hawk: The Learning Leader Show
• Tasha Eurich - Insight: Why We're Not as Self-Aware as We Think

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

http://www.theburlesonbox.com/sign-up

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

Follow Dustin Burleson, DDS, MBA at:

http://www.burlesonseminars.com

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Every organization is plagued by destructive friction—the forces that make it harder, more complicated, or downright impossible to get anything done. Yet some forms of friction are incredibly useful, and leaders who attempt to improve workplace efficiency often make things even worse. Drawing from seven years of hands-on research, The Friction Project by bestselling authors Robert I. Sutton and Huggy Rao teaches readers how to become “friction fixers,” so that teams and organizations don’t squander the zeal, damage the health, and throttle the creativity and productivity of good people—or burn through cash and other precious resources.

Sutton and Rao kick off the book by unpacking how skilled friction fixers think and act like trustees of others’ time. They provide friction forensics to help readers identify where to avert and repair bad organizational friction and where to maintain and inject good friction. Then their help pyramid shows how friction fixers do their work, which ranges from reframing friction troubles they can’t fix right now so they feel less threatening to designing and repairing organizations. The heart of book digs into the causes and solutions for five of the most common and damaging friction troubles: oblivious leaders, addition sickness, broken connections, jargon monoxide, and fast and frenzied people and teams.

Sound familiar? Sutton and Rao are here to help. They wrap things up with lessons for leading your own friction project, including linking little things to big things; the power of civility, caring, and love for propelling designs and repairs; and embracing the mess that is an inevitable part of the process (while still trying to clean it up).

The Burleson Box is brought to you by Retainer Club:

Realize new revenue in your practice this year with Retainer Club! Upgrading your retainer program has never been more straightforward. Patients want online and easy. You want simple and profitable. Retainer Club gives you both. Built by dental professionals, Retainer Club’s technology platform is built to manage everything about your retainer program including billing, retainer fulfillment, KPI data and more.

Retainer Club's customized Smile Care Plan allows you to offer a flexible membership program that brings 5 new revenue streams to grow your practice. Retainer Club's platform gives patients access to easy, fast, affordable online retainer ordering 24/7, and regular retainer replacement without ever having to call your office.

On average, a Smile Care Plan can increase your practice revenue by $100,000 annually. We have built our program with first-hand industry insights to support the needs of practices and DSOs from the ground up. From on-boarding and client success planning to tech-enabled marketing solutions to support new patient growth, Retainer Club has you covered. Get started today at RetainerClub.com

Resources Mentioned in the Episode with Bob Sutton:

• Subtract by Leidy Klotz
• BobSutton.net
• The Friction Project
• Ed Catmull at Pixar
• Andy Grove at Intel
• Ideo
• 'Armeetingeddon' at DropBox
• JAMA 2019 study on doctor time allocation

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

http://www.theburlesonbox.com/sign-up

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

Follow Dustin Burleson, DDS, MBA at:

http://www.burlesonseminars.com

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We all want to be great leaders who are confident, productive, and highly energized. But if you don’t learn foundational leadership skills, research shows you will face problems with communication, performance, engagement, and employee retention. The stakes are high. How can you quickly learn essential leadership skills?

The Three Chairs provides a proven leadership framework to transform anyone’s ability to lead others. It’s the simplicity of this model that has led to this book reaching #2 on The Wall Street Journal, USA Today and #1 Amazon’s bestselling lists. Dr. Karyn Gordon's unique approach will show you how to:

• Identify great leadership
• Master communication
• Enhance proper goal-setting
• Improve decision-making
• Reduce stress & anxiety
• Increase employee engagement

Learn simple tools you can easily apply at work and home that get results for everyone from CEO’s to students. Understand yourself more clearly, engage more deeply with others, and equip yourself to be a confident, great leader!

The Burleson Box is brought to you by In Hand Dental:

Are you trying to increase your treatment plan close rates while also increasing revenue? How can you do both for your dental practice without burning out an already burdened staff?

The answer? Remote dental monitoring. You need a trusted HIPAA-compliant app that helps you and your staff work smarter, not harder. This needs to be an easy to use, easy onboard app that your patients will find fun to use, and will increase their engagement and success with aligners.

You need the In-Hand Dental App. The In-Hand Dental App allows you to engage with your patients in real time, send individual and batched messages, and solve problems to increase compliance without using up chair time.

The result? Happy patients, happy staff, and happy practices. With more revenue, and the ability to do more starts. With prices starting as low as $149 per month, it's perfect for a growing aligner business. Check us out and learn more at InHandDental.com

Resources Mentioned in the Episode with Karyn Gordon:

• The Three Chairs
• DK Leadership
• Leadership EQ Scorecard
• 10 Steps to Grow Your Business
• TED Talk Discussion Questions

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

http://www.theburlesonbox.com/sign-up

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

Follow Dustin Burleson, DDS, MBA at:

http://www.burlesonseminars.com

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Surrender The Outcome is a leadership fable that follows the progress of a longtime basketball coach, Mick, through his traditional, transactional approach to coaching to a new refreshing, impactful, and transformational approach to life. Along the way he receives great wisdom from those closest to him.

Mick is your typical coach to start: focused on winning the next game while appearing to maintain complete control of his team. In his chase for wins, he wins some and loses some like all coaches. Regardless of the record, Mick always finishes the season frustrated and disappointed that his team couldn't squeeze out a few more wins.

Through many failures and much self-reflection, Mick moves beyond the race for wins and discovers a better way to gauge success-on the court and in life. As he begins to focus on his values outside the coaching box, Mick realizes this new approach isn't only better for his team but also for his family and personal life.

Mick's journey towards his own definition of success leads him to the realization of a powerful process that can transform the impact of all leaders regardless of their area of influence. By focusing on gaining self-awareness

The Burleson Box is brought to you by In Hand Dental:

Are you trying to increase your treatment plan close rates while also increasing revenue? How can you do both for your dental practice without burning out an already burdened staff?

The answer? Remote dental monitoring. You need a trusted HIPAA-compliant app that helps you and your staff work smarter, not harder. This needs to be an easy to use, easy onboard app that your patients will find fun to use, and will increase their engagement and success with aligners.

You need the In-Hand Dental App. The In-Hand Dental App allows you to engage with your patients in real time, send individual and batched messages, and solve problems to increase compliance without using up chair time.

The result? Happy patients, happy staff, and happy practices. With more revenue, and the ability to do more starts. With prices starting as low as $149 per month, it's perfect for a growing aligner business. Check us out and learn more at InHandDental.com

Resources Mentioned in the Episode with Coach Cupps:

• Surrender the Outcome
• Blue Collar Grit
• The Score That Matters

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

http://www.theburlesonbox.com/sign-up

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

Follow Dustin Burleson, DDS, MBA at:

http://www.burlesonseminars.com

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Public speaking is difficult because you’ve never been taught the proper techniques.

Fascinated by the possibility that speech training could foster the kind of psychological well-being more commonly sought through psychiatric treatment, and intrigued by the notion that words can serve as medicine, Bowe set out to discover the origins of speech training—and to learn for himself how to speak better in public.

What would it mean for Americans to learn once again the simple art of talking to one another?

Bowe shows that learning to speak in public means more than giving a decent speech without nervousness. Learning to connect with others bestows upon us an enhanced sense of freedom, power, and belonging.

The result: an easy, humorous read that explains the subject considered by the Greeks and Romans to be the cornerstone of education: the art of connecting with others.

The Burleson Box is brought to you by Socius Marketing:

The Socius team is your strategic partner to set both specific KPIs and patient growth objectives as well as identify the most effective mix of digital marketing services for your practice.

Our experienced team will work with your internal team to build an effective strategy for reaching those goals, as well as provide ongoing feedback about the success of those strategies over time.

And because we believe that trust and transparency are essential for any successful partnership, you’ll always have real-time insights into the progress of your campaigns across all digital marketing channels. In fact, you retain ownership of all digital assets so you can access results any time you like.

Detailed data and a crystal-clear understanding of which marketing efforts are really driving success in your business not only saves you time and money but also lets us do more of what works and less of what’s not paying off.

And with services such as optimized website design, SEO content, paid media, digital strategies, social media campaign, and review management, Socius has your digital marketing needs covered.

Resources Mentioned in the Episode with John Bowe:

• I Have Something to Say
• Toastmasters International

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

http://www.theburlesonbox.com/sign-up

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

Follow Dustin Burleson, DDS, MBA at:

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What makes a story perfect?

How do you tell the perfect story for any occasion?

Stories are a memorable and engaging way to differentiate yourself and build connections. They are integral to forming trust, creating new thinking, and even influencing decision-making. But it isn’t enough to tell a story. The way you tell a story makes a difference in the outcome for your audience. Most people aren’t natural storytellers. They see others tell stories with ease and feel they weren’t given that talent or don't have the perfect story to share.

In The Perfect Story, Karen Eber—leadership consultant, professional storyteller, and TED speaker—evolves the conversation on storytelling. She explains how to leverage the science of storytelling to create an engaging story. Without relying on complicated models or one-size-fits-all prescriptions, The Perfect Story makes storytelling accessible with practical and impactful steps for anyone to tell the perfect story for any occasion.

The Burleson Box is brought to you by Socius Marketing:

The Socius team is your strategic partner to set both specific KPIs and patient growth objectives as well as identify the most effective mix of digital marketing services for your practice.

Our experienced team will work with your internal team to build an effective strategy for reaching those goals, as well as provide ongoing feedback about the success of those strategies over time.

And because we believe that trust and transparency are essential for any successful partnership, you’ll always have real-time insights into the progress of your campaigns across all digital marketing channels. In fact, you retain ownership of all digital assets so you can access results any time you like.

Detailed data and a crystal-clear understanding of which marketing efforts are really driving success in your business not only saves you time and money but also lets us do more of what works and less of what’s not paying off.

And with services such as optimized website design, SEO content, paid media, digital strategies, social media campaign, and review management, Socius has your digital marketing needs covered.

Resources Mentioned in the Episode with Karen Eber:

• The Perfect Story
• Karen Eber

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

http://www.theburlesonbox.com/sign-up

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

Follow Dustin Burleson, DDS, MBA at:

http://www.burlesonseminars.com

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Pouring yourself into a single full-time job is the riskiest move you can make. Your parents’ advice to focus on one career path? It doesn’t work anymore, for reasons ranging from recessions to student loan debt, the gig economy, climate disasters, and a global pandemic (to name a few).

We need a dramatically different relationship with work, one that allows us to define ourselves beyond our paid labor. The answer? A Portfolio Life. An anti-hustle, pro-rest approach to work-life balance, a Portfolio Life is built on three tenets.

1. You are more than any one role or opportunity.

2. Diversification will help you navigate change and mitigate uncertainty.

3. When (not if) your needs change, you can and should rebalance.

In The Portfolio Life, Harvard professor, serial entrepreneur, and self-described "human Venn diagram" Christina Wallace adapts tried-and-true practices from entrepreneurs, creatives, and successful freelancers to help you eschew the cult of ambition and experience the freedom of building the flexible, fulfilling, and sustainable life you want.

Whether you’re sick of being told your worth is inextricably tied to your work, or that setting boundaries and protecting your personal life means you aren’t “all in,” this book will walk you step-by-step through the process of designing a strategy for the long haul. Because you deserve rest, relationships, and a rewarding career — not someday, but today. After all, you only live once.

The Burleson Box is brought to you by Socius Marketing:

The Socius team is your strategic partner to set both specific KPIs and patient growth objectives as well as identify the most effective mix of digital marketing services for your practice.

Our experienced team will work with your internal team to build an effective strategy for reaching those goals, as well as provide ongoing feedback about the success of those strategies over time.

And because we believe that trust and transparency are essential for any successful partnership, you’ll always have real-time insights into the progress of your campaigns across all digital marketing channels. In fact, you retain ownership of all digital assets so you can access results any time you like.

Detailed data and a crystal-clear understanding of which marketing efforts are really driving success in your business not only saves you time and money but also lets us do more of what works and less of what’s not paying off.

And with services such as optimized website design, SEO content, paid media, digital strategies, social media campaign, and review management, Socius has your digital marketing needs covered.

Resources Mentioned in the Episode with Christina Wallace:

• Christina Wallace
• The Portfolio Life
• Clayton Christensen on emergent versus deliberate strategy
• Clayton Christensen on disruptive strategy
• The Perfect Story by Karen Eber

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

http://www.theburlesonbox.com/sign-up

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

Follow Dustin Burleson, DDS, MBA at:

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From social disruptions like economic recessions, pandemics and new technologies, to individual disruptions like getting married, career transitions and becoming a parent, we undergo change in transformation, both good and bad, regularly. Change is not the exception, it's the rule. On today's program, we welcome Brad Stulberg, bestselling author of The Practice of Groundedness and his new book, Master of Change: How to Excel When Everything is Changing - Including You. While we endlessly fight change, often viewing it as a threat to our stability and sense of self, we can flip the script on its head. Brad's book offers a path for embracing and even growing from life's constant instability.

Drawing on cutting edge science, ancient wisdom, and daily practice, Stulberg offers concrete principles for developing a mindset called rugged flexibility, as well as habits and practices to implement it. Along the way, listeners will learn how to be in conversation with change instead of it happening to you. The importance of expectations, why cultivating a rugged yet flexible sense of self is key to a strong identity, and how to take productive action during uncertainty. I'm so excited to welcome Brad to the show today inside another episode of the Burleson Box.

The Burleson Box is brought to you by In Hand Dental:

Are you trying to increase your treatment plan close rates while also increasing revenue? How can you do both for your dental practice without burning out an already burdened staff?

The answer? Remote dental monitoring. You need a trusted HIPAA-compliant app that helps you and your staff work smarter, not harder. This needs to be an easy to use, easy onboard app that your patients will find fun to use, and will increase their engagement and success with aligners.

You need the In-Hand Dental App. The In-Hand Dental App allows you to engage with your patients in real time, send individual and batched messages, and solve problems to increase compliance without using up chair time.

The result? Happy patients, happy staff, and happy practices. With more revenue, and the ability to do more starts. With prices starting as low as $149 per month, it's perfect for a growing aligner business. Check us out and learn more at InHandDental.com

Resources Mentioned in the Episode with Brad Stulberg:

• Master of Change
• The Practice of Groundedness
• Brad Stulberg
• Peter Sterling and Allostasis
• David Eagleman's lab at Baylor University
• Jaak Panksepp
• Tragic Optimism
• Bruce Feiler

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

http://www.theburlesonbox.com/sign-up

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

Follow Dustin Burleson, DDS, MBA at:

http://www.burlesonseminars.com

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To most of us, learning something "the hard way" implies wasted time and effort. Good teaching, we believe, should be creatively tailored to the different learning styles of students and should use strategies that make learning easier. Make It Stick turns fashionable ideas like these on their head. Drawing on recent discoveries in cognitive psychology and other disciplines, the authors offer concrete techniques for becoming more productive learners.

Memory plays a central role in our ability to carry out complex cognitive tasks, such as applying knowledge to problems never before encountered and drawing inferences from facts already known. New insights into how memory is encoded, consolidated, and later retrieved have led to a better understanding of how we learn. Grappling with the impediments that make learning challenging leads both to more complex mastery and better retention of what was learned.

Many common study habits and practice routines turn out to be counterproductive. Underlining and highlighting, rereading, cramming, and single-minded repetition of new skills create the illusion of mastery, but gains fade quickly. More complex and durable learning come from self-testing, introducing certain difficulties in practice, waiting to re-study new material until a little forgetting has set in, and interleaving the practice of one skill or topic with another. Speaking most urgently to students, teachers, trainers, and athletes, Make It Stick will appeal to all those interested in the challenge of lifelong learning and self-improvement.

On this episode of The Burleson Box, we hear from Professor Henry L. "Roddy" Roediger III, author of Make it Stick about the importance for students and teachers to know whose advice to take on how best to go about learning, what should we really be asking if we want to solve complex problems, the concept of massed practice and why our faith in it is misplaced, how learning and experience come together, how to avoid illusions of knowing, and how we can be more mindful about how mastery really works.

The Burleson Box is brought to you by In Hand Dental:

Are you trying to increase your treatment plan close rates while also increasing revenue? How can you do both for your dental practice without burning out an already burdened staff?

The answer? Remote dental monitoring. You need a trusted HIPAA-compliant app that helps you and your staff work smarter, not harder. This needs to be an easy to use, easy onboard app that your patients will find fun to use, and will increase their engagement and success with aligners.

You need the In-Hand Dental App. The In-Hand Dental App allows you to engage with your patients in real time, send individual and batched messages, and solve problems to increase compliance without using up chair time.

The result? Happy patients, happy staff, and happy practices. With more revenue, and the ability to do more starts. With prices starting as low as $149 per month, it's perfect for a growing aligner business. Check us out and learn more at InHandDental.com

Resources Mentioned in the Episode with Henry Roediger:

• Make It Stick by Professor Roediger
• The Memory Lab

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

http://www.theburlesonbox.com/sign-up

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

Follow Dustin Burleson, DDS, MBA at:

http://www.burlesonseminars.com

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Everyone loves breakfast, but if you stop to consider the cereal aisle hasn't changed in 60 years. Today on the program, we welcome Emily Miller, CEO and Founder of OffLimits. Emily's the author of Phaidon's Breakfast: The Cookbook.

She's an internationally-renowned authority on breakfast. Through her Breakfast Club series, she's hosted dozens of exclusive events around the world with Michelin starred chefs. And now she's the CEO and Founder of OffLimits, a defiant cereal brand here to break the rules and prove that cereal can be both fun and healthy with offensively delicious flavors, moody mascots, exclusive toys, and thoughtful ingredients that moms would approve of.

As Emily likes to say, "In a world full of rules, let's do what's off limits."

The Burleson Box is brought to you by Mastry:

The Mastry App leverages HypnoBreathwork®, a cutting edge method using breathwork to clear energetic patterns, hypnosis to reprogram subconscious beliefs, and visioning to fire new neural pathways for sustainable behavior change. This unique formula accelerates trance-induced states to heal unprocessed emotions from the root and take intuitive action to get into alignment.

Mastry is an experience to create connection and live your purpose. Download the app, try a free 7 day tray and join the mailing list at Mastryapp.com

Resources Mentioned in the Episode with Emily Miller:

• Emily Miller, CEO OffLimits
• Breakfast: The Cookbook
• Enrique Olvera in Mexico City
• Mike Solomonov at Zahav
• Fabian and Jeremiah, chefs at Contra in New York City

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

http://www.theburlesonbox.com/sign-up

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

Follow Dustin Burleson, DDS, MBA at:

http://www.burlesonseminars.com

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In March of 2020, Sally Susman, the chief corporate affairs officer at Pfizer, found herself at the helm of one of the most urgent high stakes public dialogues of our times. She and her team successfully found ways to break through and persuade millions to change their assumptions about big pharma and build confidence in the life-saving technology they developed.

The Burleson Box is brought to you by Mastry:

The Mastry App leverages HypnoBreathwork®, a cutting edge method using breathwork to clear energetic patterns, hypnosis to reprogram subconscious beliefs, and visioning to fire new neural pathways for sustainable behavior change. This unique formula accelerates trance-induced states to heal unprocessed emotions from the root and take intuitive action to get into alignment.

Mastry is an experience to create connection and live your purpose. Download the app, try a free 7 day tray and join the mailing list at Mastryapp.com

Resources Mentioned in the Episode with Sally Susman:

• Sally Susman
• Albert Bourla
• Leonard Lauder

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

http://www.theburlesonbox.com/sign-up

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

Follow Dustin Burleson, DDS, MBA at:

http://www.burlesonseminars.com

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Life is full of paradoxes. How can we each express our individuality while also being a team player? How do we balance work and life? How can we improve diversity while promoting opportunities for all? How can we manage the core business while innovating for the future?

For many of us, these competing and interwoven demands are a source of conflict. Since our brains love to make either-or choices, we choose one option over the other. We deal with the uncertainty by asserting certainty.

There's a better way.

In Both/And Thinking, Wendy Smith and Marianne Lewis help readers cope with multiple, knotted tensions at the same time. Drawing from more than twenty years of pioneering research, they provide tools and lessons for transforming these tensions into opportunities for innovation and personal growth.

Filled with practical advice and fascinating stories—including firsthand tales from IBM, LEGO, and Unilever, as well as from startups, nonprofits, and even an inn at one of the four corners of the world—Both/And Thinking will change the way you approach your most vexing problems.

The Burleson Box is brought to you by Mastry:

The Mastry App leverages HypnoBreathwork®, a cutting edge method using breathwork to clear energetic patterns, hypnosis to reprogram subconscious beliefs, and visioning to fire new neural pathways for sustainable behavior change. This unique formula accelerates trance-induced states to heal unprocessed emotions from the root and take intuitive action to get into alignment.

Mastry is an experience to create connection and live your purpose. Download the app, try a free 7 day tray and join the mailing list at Mastryapp.com

Resources Mentioned in the Episode with Wendy Smith:

• Both And Thinking: Embracing Creative Tensions to Solve Your Toughest Problems
• Both And Thinking Book Website
• Paradox Mindset Inventory
• Smith, W. Dynamic decision making: a model of senior leaders managing strategic paradoxes. Academy of Management Journal 2014, Vol. 57, No.6, 1592-1623.
• Net Positive: How Courageous Companies Thrive by Giving More Than They Take by Paul Polman and Andrew Winston

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

http://www.theburlesonbox.com/sign-up

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

Follow Dustin Burleson, DDS, MBA at:

http://www.burlesonseminars.com

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In this episode, Dustin talks with Amy Gallo about her book, Getting Along: How to Work with Anyone (Even Difficult People).

Amy shares the 9 principles for getting along with anyone, why we must focus on what we can control and avoid wasting time trying to convince our colleagues to change; people change if they want to. Focus instead on what you can do differently.

We discuss why work relationships are so hard and whether or not they are really worth the trouble. Amy gives excellent advice on how to monitor our stress and how our minds often work against us in moments of conflict with a colleague. Listeners will discover how to use the brain science in their favor.

We don’t have to grin and bear bad behavior at work. This book shares the best ways to change our approach, improve our interactions, and even turn enemies into allies. Dig into this episode of The Burleson Box Podcast and learn how to build interpersonal resilience so that you can bounce back quicker from negative interactions and have less stress going forward.

The Mastry App leverages HypnoBreathwork®, a cutting edge method using breathwork to clear energetic patterns, hypnosis to reprogram subconscious beliefs, and visioning to fire new neural pathways for sustainable behavior change. This unique formula accelerates trance-induced states to heal unprocessed emotions from the root and take intuitive action to get into alignment.

Mastry is an experience to create connection and live your purpose. Download the app, try a free 7 day tray and join the mailing list at Mastryapp.com

Resources Mentioned in the Episode with Amy Gallo:

• Why We Need Best Friends at Work by Annamarie Mann
• Work Friends Make Us More Productive (Except When They Stress Us Out) by David Burkus
• You Need Two Leadership Gears by Lindy Greer
• Gossip has long been misunderstood – here's how it can help your work and social life by Kathryn Waddington
• Self Compassion - Dr. Kristin Neff

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

http://www.theburlesonbox.com/sign-up

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

Follow Dustin Burleson, DDS, MBA at:

http://www.burlesonseminars.com

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In this episode, Dustin talks with Ozan Varol about his latest book, Awaken Your Genius: Escape Conformity, Ignite Creativity and Become Extraordinary.

Ozan shares how to discard what no longer serves you and discover your first principles—the qualities that make up your genius. You’ll be equipped to escape your intellectual prisons and generate original insights from your own depths. You’ll discover how to look where others don’t look and see what others don’t see. You’ll give birth to your genius—the universe-denter you were meant to be.

Additionally, we discuss why thinking for yourself doesn’t mean thinking by yourself, why persistence can often backfire, your most scarce resource (hint: it’s not your time or money), and how to discover your edge—the qualities that make you or your business extraordinary.

Ozan has an exceptional track record at helping people create work that matters, especially in the face of enormous uncertainty and potential failure.

Whether you are a business leader looking to unlock the full creative potential of your employees or an individual who is ready to stop following the crowd and clear your own path, Awaken Your Genius will give you the tools. Genius isn’t for a special few. It can be cultivated.

The Mastry App leverages HypnoBreathwork®, a cutting edge method using breathwork to clear energetic patterns, hypnosis to reprogram subconscious beliefs, and visioning to fire new neural pathways for sustainable behavior change. This unique formula accelerates trance-induced states to heal unprocessed emotions from the root and take intuitive action to get into alignment.

Mastry is an experience to create connection and live your purpose. Download the app, try a free 7 day tray and join the mailing list at Mastryapp.com

Resources Mentioned in the Episode with Ozan Varol:

• Ozan Varol
• Genius Book Bonuses
• Gordon Mackenzie
• James Baldwin
• Rumi
• Antoni Gaudí

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

http://www.theburlesonbox.com/sign-up

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

Follow Dustin Burleson, DDS, MBA at:

http://www.burlesonseminars.com

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Inside the world of peak performance, the transition to eating healthy food has become more than a movement; it’s a revolution.

On this episode of The Burleson Box podcast, Dustin Burleson talks with Chef Allen Campbell about his book, The Game of Eating Smart: Nourishing Recipes for Peak Performance Inspired by MLB™ Superstars.

Chef Allen explains why eating smart isn’t about calorie-counting and fad diets. It simply means consuming more nourishing food—including leafy greens, lean protein, and fresh fruit—that eventually decreases the desire to make unhealthy choices. The Game of Eating Smart includes insights from today’s top players on their approach to healthy living and performance nutrition, plus more than 80 easy-to-prepare and nutrient-dense recipes inspired by their food philosophies and favorite meals.

On the program, we talk about Chef Allen's background, how he became a chef who focuses on nutrient-dense foods, his approach to writing the book, common misconceptions people have about their diet and cooking habits, the importance of sourcing high-quality ingredients and the benefits of cooking at home. With Chef Allen, you can learn how to incorporate more nutrient-dense foods into your diet, especially if you don't know where to start.

This episode offers advice for anyone looking to improve their performance through diet. Dustin and Chef Allen explore how the conversation around food and health will continue to change in the coming years.

This episode is brought to you by Stax Payments, offering a FREE savings analysis for our listeners, where they will actually take your merchant statement with your current processor and show you where you are overpaying. Stax has saved orthodontics practices over 40% per month on payment processing costs. So don’t wait, get your free savings analysis today and see how much you’re overpaying for your credit card processing. Visit StaxPayments.com/Burleson-Seminars

Resources Mentioned in the Episode with Chef Allen Campbell:

• Allen Campbell
• The Game of Eating Smart
• Patagonia Provisions
• Benefits of Atlantic mackerel
• Kernza and regenerative farming
• Essential Dental Services

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

http://www.theburlesonbox.com/sign-up

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

Follow Dustin Burleson, DDS, MBA at:

http://www.burlesonseminars.com

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Despite our deep desire to feel a sense of belonging, many of us feel isolated. The rise of technology and modern workplace practices have led people to be even more disconnected, even as we remain constantly contactable.

In this episode, Dustin talks with Christine Porath about her latest book, Mastering Community: The Surprising Ways Coming Together Moves Us from Surviving to Thriving.

Christine's research shows, “as our human interactions have decreased, so too have our happiness levels. This is sparking a crisis in mental health that will have repercussions for years, leaving people lonelier and organizations less productive and profitable, too.” Leaders, organizations, and managers of all stripes may recognize how to implement the cure: community and civility.

Christine and I talk about the six characteristics of companies and leaders that best build community, how to unleash your people and embrace radical candor. We share a few great book recommendations, some wonderful case studies, examples and stories from Cisco, Marriott, The Motley Fool and even the world of improv comedy at Second City.

This episode is brought to you by Stax Payments, offering a FREE savings analysis for our listeners, where they will actually take your merchant statement with your current processor and show you where you are overpaying. Stax has saved orthodontics practices over 40% per month on payment processing costs. So don’t wait, get your free savings analysis today and see how much you’re overpaying for your credit card processing. Visit StaxPayments.com/Burleson-Seminars

Resources Mentioned in the Episode with Christine Porath:

• Christine Porath
• Mastering Community
• Mastering Civility
• The Speed of Trust by Stephen Covey
• Trust and Inspire by Stephen Covey

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

http://www.theburlesonbox.com/sign-up

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

Follow Dustin Burleson, DDS, MBA at:

http://www.burlesonseminars.com

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In this episode, Dustin talks with Gabriele Oettingen about her book, Rethinking Positive Thinking: Inside the New Science of Motivation.

You'll discover why many people say "think positive, be optimistic, and focus on what you want to achieve" but how the research shows something interesting about all of this. Dr. Oettingen explains the upside of dreaming and how this ties into our need to have meaning or purpose in life. We discuss the power of mental contrasting and the wise pursuit of our dreams.

From the non-conscious link between wishes and obstacles and the practical application of mental contrasting, Dr. Oettingen's book is a wonderful toolkit for those who wish to understand the new science of motivation and the pursuit of our goals.

This episode is brought to you by Retainer Club, where orthodontists can focus on treatment, not retainers. Imagine orthodontic practice without the hassle of retainers and the benefits of focusing on real, productive treatment. At Retainer Club, we produce all of your end of treatment retainers for FREE while bringing in new patients seeking treatment. Visit RetainerClub.com

Resources Mentioned in the Episode with Chris Bailey:

• Gabrielle Oettingen
• Rethinking Positive Thinking
• WOOP
• Research Publications

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

http://www.theburlesonbox.com/sign-up

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

Follow Dustin Burleson, DDS, MBA at:

http://www.burlesonseminars.com

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In this episode, Dustin talks with Chris Bailey about his latest book, How to Calm Your Mind: Finding Presence and Productivity in Anxious Times.

You'll discover How the analog and digital worlds affect calm and anxiety in vastly different ways. How our desire for the neurochemical dopamine eventually leads us to feel anxious and savor everyday experiences less. How the pursuit of productivity and accomplishment is more addictive than we think. How there are countless sources of hidden stress buried within our days. How conducting a “stimulation fast” can rebalance our mind to feel less anxious and calmer. And how “busyness” is as much a state of mind as it is an actual state of life

From battling work-life balance issues to developing a more expansive reservoir of energy, How to Calm Your Mind is full of tangible takeaways to overcome anxiety and live a fuller, more balanced life. Being calmer ultimately leads us to become more engaged, focused, and deliberate—while making us more productive and satisfied with our days and lives. Counterintuitive though it might sound, in an anxious world, investing in calm is not only a helpful strategy for self-care, it’s also one of the best productivity strategies around.

This episode is brought to you by Retainer Club, where orthodontists can focus on treatment, not retainers. Imagine orthodontic practice without the hassle of retainers and the benefits of focusing on real, productive treatment. At Retainer Club, we produce all of your end of treatment retainers for FREE while bringing in new patients seeking treatment. Visit RetainerClub.com

Resources Mentioned in the Episode with Chris Bailey:

• Chris Bailey
• How to Calm Your Mind
• Elinor Ostrom
• Christina Maslach
• The Molecule of More
• Shalom Schwartz

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

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In this episode, Dustin talks with Dr. Linda Ginzel about her latest book, Choosing Leadership: Revised and Expanded: How to Create a Better Future by Building Your Courage, Capacity, and Wisdom.

You'll discover why leadership is a choice and how to put the responsibility for personal growth and professional development in your own hands. Professor Ginzel explains the difference between choosing to manage and when to lead.

Choosing Leadership is filled with opportunities to answer tough questions of yourself, process your own lessons, reflect on your unique experiences, and create your best future self. It’s more than a book. It’s a lifelong companion on the road to being wiser, younger.

This episode is brought to you by Stax Payments, offering a FREE savings analysis for our listeners, where they will actually take your merchant statement with your current processor and show you where you are overpaying. Stax has saved orthodontics practices over 40% per month on payment processing costs. So don’t wait, get your free savings analysis today and see how much you’re overpaying for your credit card processing. Visit StaxPayments.com/Burleson-Seminars

Resources Mentioned in the Episode with Linda Ginzel, PhD:

• Choosing Leadership Book
• Download the Picture Book in over 30 languages
• Professor Ginzel's Collection of Sticky Note Wisdom
• Choosing Leadership Facilitator Guide
• Choosing Leadership Participant Guidelines
• Jeffrey Pfeffer, Stanford
• Pablo Neruda
• The University of Chicago Booth School of Business
• Sam Yo
• The Seminary Co-op Bookstore
• Practical Wisdom by Barry Schwartz and Kenneth Sharpe
• Developing Future Rural Surgeon Leaders by Dr. Joon Shim

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

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Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

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In this episode, Dustin talks with Doris Clark about her book, The Long Game: How to Be a Long-Term Thinker in a Short-Term World.

You'll discover how long-term thinking is what will help—in those darkest moments of doubt—to keep prioritizing what matters most, doing small things over time to achieve our goals, and being willing to keep at them, even when they seem pointless, boring, or hard. Dorie shares lessons from her own life and relates anecdotes from others, to help listeners understand from personal experience what works and what doesn’t.

The Long Game provides new insight to help you free up your time, focus on what’s important and achieve your long-term goals.

This episode is brought to you by Stax Payments, offering a FREE savings analysis for our listeners, where they will actually take your merchant statement with your current processor and show you where you are overpaying. Stax has saved orthodontics practices over 40% per month on payment processing costs. So don’t wait, get your free savings analysis today and see how much you’re overpaying for your credit card processing. Visit StaxPayments.com/Burleson-Seminars

Resources Mentioned in the Episode with Dorie Clark:

• Dorie Clark
• The Long Game: How to Be a Long-Term Thinker in a Short-Term World
• The Long Game Strategic Thinking Self-Assessment
• Dorie Clark's TED Talk: The real reason you feel so busy (and what to do about it)
• The Gift of Fear by Gavin de Becker
• Silvia Bellezza, Gantcher Associate Professor of Business, Columbia Business School
• S. Bellezza research on busyness as a status symbol
• Martin Lindstrom

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

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Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

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In this episode, Dustin talks with Gabriella Braun about her book, All That We Are: The Hidden Truths Behind Our Behavior at Work.

We examine how work does far more than occupy our time and provide our livelihood. It provides an outlet for our intelligence and skills. It’s part of our identity, a source of belonging and exclusion, of pleasure and pain.

Listeners will discover why the dynamics of different relationships in the workplace, giving rise to issues of power, status, equality, camaraderie and competition, touch every one of us and every part of us. Much as we may want to, we cannot leave aspects of ourselves outside the building or virtual space when we go to work.

Gabriella explains what it means to work while being human and how we can learn more about the hidden motivations that drive our behavior at work. The book will move you and awaken a new respect for your colleagues and employees. It may force a rethink of many of the attitudes you hold about others, especially those who annoy or intimidate you at work. It can help you build a workplace that is more creative, inclusive and humane, where people and their work flourish.

This episode is brought to you by Freedom Founders, where orthodontists and dentists can create cash flow and secure wealth through passive real estate. Gain access to carefully vetted relationships and curated investments that create cash flow and secure wealth. Create enough sustainable, recurring cash flow to replace your active "earned" income within 2-3 years (or less). Better yet, invest in real estate passively, without becoming a landlord or trying to source "deals" in your own backyard. Visit FreedomFounders.com

Resources Mentioned in the Episode with Gabriella Braun:

• All That We Are book
• Gabriella Braun website
• Gordon Lawrence – The Development of Group Relations
• Gordon Lawrence – Building People, Building Programs
• John Bowlby's Attachment Theory
• Garry Brewer – Perfect Places: NASA as an Idealized Institution

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

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Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

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In this episode, Dustin talks with Benjamin Spall about his book, My Morning Routine: How Successful People Start Every Day Inspired.

You'll discover the early morning habits that boost productivity and relax you. Benjamin and I discuss interviews with leaders like Arianna Huffington, General Stanley McChrystal, Marie Kondo and more. See why the first few choices you make each morning determine whether you’ll be productive and mindful all day, or whether the world will clobber you over the head.

Benjamin Spall shares why having a routine is great, but only if it serves your goals. If your morning routine is not helping you achieve your goals, it’s called a rut. Not only will you learn how to find better routines that have worked for other successful people, but you’ll be able to find out through this insight what will work best for you and how to implement it into your life.

This episode is brought to you by Retainer Club, where orthodontists can focus on treatment, not retainers. Imagine orthodontic practice without the hassle of retainers and the benefits of focusing on real, productive treatment. At Retainer Club, we produce all of your end of treatment retainers for FREE while bringing in new patients seeking treatment. Visit RetainerClub.com

Resources Mentioned in the Episode with James White:

• My Morning Routine book
• My Morning Routine website
• Why We Sleep by Matthew Walker
• The Power of Habit by Charles Duhigg
• Ryan Holiday

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

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Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

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In this episode, Dustin talks with James White about his book, Anti-Racist Leadership: How to Transform Corporate Culture in a Race-Conscious World.

You'll discover how building anti-racist leadership is more than just “the right thing to do” – it contributes positively to successful operations and a strong bottom line. James and I discuss why "cultural fit" is often misunderstood and misused to allow perpetuation of an elite, privileged in-group and leave out minorities who may be equally qualified. James shares why DEI is not a zero-sum game and why the very nature of how we run our companies, and of capitalism itself, is changing, offering listeners a rare look into how to meet this demand for change successfully.

James White asks all of the hard questions – and at the same time, delivers answers. Listeners will appreciate practical solutions to achieving their diversity and inclusion goals in one of the best leadership books I’ve ever read.

This episode is brought to you by SmileStream Solutions. At Smile Stream, we charge you what others should, not what we can, so you can enjoy high quality and low cost. We think they were meant for each other. Visit SmileStreamSolutions.com

Resources Mentioned in the Episode with James White:

• Dieter Holger, "The Business Case for More Diversity," The Wall Street Journal, October 26, 2019.
• Rocío Lorenzo et al., "How Diverse Leadership Teams Boost Innovation," Boston Consulting Group, January 23, 2018.
• Caste: The Origins of our Discontents by Isabelle Wilkerson
• Bernard Tyson and Kaiser Permanente
• Bracken Darrell, CEO of Logitech
• Target stores investment in Black-owned businesses
• Leslie Stretch, CEO of Medallia

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

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Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

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In this episode, Dustin talks with Ayelet Fishbach about her book, Get it Done: Surprising Lessons from the Science of Motivation. You'll discover how to stay motivated, the power of changing our circumstances and the four ingredients for successful behavior change.

Dr. Fishbach cautions we should only set goals after carefully considering whether they're right for us. We talk about targets, why we should use them, why they work and how we can set up effective targets for ourselves and our employees. Ayelet dispels some of the myths about incentives, the difficulties of rewarding certain types of creative work and how to know when we should remove certain incentives or if incentives might actually become harmful to our motivation.

Listeners will hear evidence-based strategies regarding intrinsic motivation and how to make the path to our goals more enjoyable and exciting. Finally, we discuss how ambition impacts the way we monitor our progress towards a powerful goal and how committed we remain to achieving it.

This episode is brought to you by Freedom Founders, where orthodontists and dentists can create cash flow and secure wealth through passive real estate. Gain access to carefully vetted relationships and curated investments that create cash flow and secure wealth. Create enough sustainable, recurring cash flow to replace your active "earned" income within 2-3 years (or less). Better yet, invest in real estate passively, without becoming a landlord or trying to source "deals" in your own backyard. Visit FreedomFounders.com

Resources Mentioned in the Episode with Ayelet Fishbach:

• Get It Done book
• Ayelet Fishbach
• How the Science of Motivation Helps with New Year's Resolutions
• Not Learning from Failure – The Greatest Failure of All
• Great Hanoi Rat Massacre of 1902

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

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Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

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In this episode, Dustin talks with Brad Federman about his book, Cultivating Culture: 101 Ways to Foster Engagement in 15 Minutes or Less.

You'll discover why culture and values are so important and what happens inside organizations that get this right versus those who get this wrong.

Brad shares activities listeners can implement with their teams in order to encourage participation and engagement while strengthening your organization’s culture. We talk about how familiarity doesn’t always mean competency and why many of the best initiatives or company improvements start with being observant. Brad walks listeners through his best advice for communicating with purpose in order to create a healthy and productive work environment.

This episode is brought to you by Retainer Club, where orthodontists can focus on treatment, not retainers. Imagine orthodontic practice without the hassle of retainers and the benefits of focusing on real, productive treatment. At Retainer Club, we produce all of your end of treatment retainers for FREE while bringing in new patients seeking treatment. Visit RetainerClub.com

Resources Mentioned in the Episode with Brad Federman:

• University of Columbia Study on Corporate Culture
• Cultivating Culture
• Performance Point

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

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Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

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In this episode, Dustin talks with Roger Martin about his book, A New Way to Think: Your Guide to Superior Management Effectiveness.

You'll discover how many of the dominant models of management fail leaders time and again. Roger and I discuss why it is so hard to toss out the old ways of thinking. Roger shares why the dominant model of thinking about competition is flawed and a new, better way to think about this.

Roger says, “The dominant model where leaders must make data-based decisions is flat-out wrong.” He provides a much more sustainable way to think about the future and our roles as leaders. We talk about culture, retaining top talent and why most mergers and acquisitions fail. Roger provides an inspiring way to think as a business leader and I’m so excited to share this episode of The Burleson Box Podcast with you. Let’s dig in!

This episode is brought to you by Retainer Club, where orthodontists can focus on treatment, not retainers. Imagine orthodontic practice without the hassle of retainers and the benefits of focusing on real, productive treatment. At Retainer Club, we produce all of your end of treatment retainers for FREE while bringing in new patients seeking treatment. Visit RetainerClub.com

Resources Mentioned in the Episode:

• AG Lafley
• Playing to Win
• Aristotle
• OrthoFi

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

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Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

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In this episode, Dustin talks with Jon Gordon about his book, The Energy Bus: 10 Rules to Fuel Your Life, Work, and Team with Positive Energy.

You'll discover how to reclaim the driver’s seat of your life and inspire others to support your journey. Jon Gordon explains why we must support our employees by listening to them, showing empathy, and commending their work. He shares the E + P = O formula with readers, which means energy plus perception equals outcome. This is similar to the Stoic principle of amor fati, which means to love your fate, no matter what it brings.

Jon reminds readers you can’t control everything that happens, but you can control what you believe about what happens. If you focus on gratitude, solving problems, and learning new things, you’ll always come out on top. Finally, you’ll discover why humans sense enthusiasm from a distance and how to get people on your bus and motivate them as you travel through life.

This episode is brought to you by SmileStream Solutions. At Smile Stream, we charge you what others should, not what we can, so you can enjoy high quality and low cost. We think they were meant for each other. Visit SmileStreamSolutions.com

Resources Mentioned in the Episode with Jon Gordon:

• Andy Stanley
• Pat Riley – The Winner Within
• Jack Canfield - The Success Principles
• Jon Gordon

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

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Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

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In this episode, Dustin talks with Ethan Kross about his book, Chatter: The Voice in Our Head, Why It Matters, and How to Harness It.

You'll discover how introspection can be both good and bad, why living in the present runs counter to our biology, and how our inner voice can lead to chatter precisely when we need it most.

Dr. Kross explains how working memory is connected to the inner voice and how powerful and influential our inner voice can be. He invites listeners to consider how our inner voice influences attention and sets us up for analysis paralysis. You'll discover how our inner voice influences gene expression, why it's important to zoom out or add distance, the impact of distanced self-talk and how sharing emotions with other people impacts how we feel over time.

Ethan's book is filled with exciting research and excellent tools to help us harness chatter.

This episode is brought to you by SmileStream Solutions. At Smile Stream, we charge you what others should, not what we can, so you can enjoy high quality and low cost. We think they were meant for each other. Visit SmileStreamSolutions.com

Resources Mentioned in the Episode with Ethan Kross:

• Jill Bolte Taylor
• Steve Cole's Research at UCLA
• The University of Michigan – Emotion and Self Control Laboratory
• Chatter: The Voice in Our Head, Why It Matters, and How to Harness It
• Ethan Kross

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

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Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

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In this episode, Dustin talks with Michael Bungay Stanier about his book, The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever.

You'll discover how coaching others lets you work less hard and have more impact. Dustin and Michael discuss why it is so important to limit advice and ask questions instead. Michael shares the kickstart question and how it can make all the difference, getting right to the point.

We'll talk about how practice owners often become the "advice monster," always wanting to slip into fix-it mode and why it's so important to sit back and ask the right questions instead. Michael shares an excellent focus question that can bring you to the heart of the present challenge, slow down the urgency to create action and allow your coworkers to spend more time resolving the actual problem, not just the initial problem.

This episode is brought to you by Dentma. From Appointment Reminders to New Patient Satisfaction Surveys, Dentma's cutting-edge assistant, Ava, has your patient communication covered and is growing every day! Visit Dentma.com to schedule a demo today.

Resources Mentioned in The Burleson Box:

• Three Books with Neil Pasricha
• Ryan Holiday's Reading List
• Brené Brown
• Box of Crayons
• The Coaching Habit

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

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Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

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In this episode, Dustin talks with Seth Godin about his book, This is Marketing: You Can't Be Seen Until You Learn to See

You'll discover how digital marketing has spiraled out of control and why the attention economy is so important to personal and relevant messages. Seth shares the critical marketing consequence of unlimited online choices for consumers.

We'll talk about how to work with the first medium ever that wasn't invented to make marketers happy and why it's so important to build something that everyone would miss if you stopped showing up. Seth shares how to think of your customers, prospects or patients as students and the powerful transformation that happens when you aim first to serve and teach.

This episode is brought to you by Market Hardware. Automatically attract more ideal patients through trust-based marketing. Learn how Market Hardware can help your practice build lasting relationships through trust and proven results at MarketHardware.com today.

Resources Mentioned in The Burleson Box:

• Akimbo
• This is Marketing
• Seth Godin's Blog
• The Marketing Seminar
• Jiro Dreams of Sushi

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

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Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

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In this episode, Dustin talks with Dan Heath about his book, Upstream: The Quest to Solve Problems Before They Happen.

You'll discover why we get stuck in the cycle of response, putting out fires, dealing with emergencies, handling one problem after another, and how to make our way upstream to fix the systems that cause the problems. In other words, you'll learn how to shift from reaction to prevention.

Dan encourages listeners to break free of the tunneling trap that forces us to stay in the short-term. He shares how to become an organization that learns and improves by embracing the systems thinking we need in order to perform more effectively and efficiently.

This episode is brought to you by Dentma. From Appointment Reminders to New Patient Satisfaction Surveys, Dentma's cutting-edge assistant, Ava, has your patient communication covered and is growing every day! Visit Dentma.com to schedule a demo today.

Resources Mentioned in The Burleson Box:

• Irving Zola
• Scarcity by Sendhil Mullainathan and Eldar Shafir
• Anita Tucker
• Steve Spear
• Paul Batalden
• Upstream: The Quest to Solve Problems Before They Happen
• HeathBrothers.com

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Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

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In this episode, Dustin talks with Leidy Klotz about his book, Subtract: The Untapped Science of Less.

You'll discover why it's easy to mistake less for loss, why our first instinct is to add instead of subtract, and how to make the space to go from information overload to wisdom.

Leidy invites listeners to consider the difference between less and subtraction. He shares how to access our multitudes and access both addition and subtraction in order to eliminate wrong ideas from our businesses and organizations.

This episode is brought to you by SmileStream Solutions. At SmileStream, we charge you what others should, not what we can, so you can enjoy high quality and low cost. We think they were meant for each other.

Links Mentioned in The Burleson Box:

• People systematically overlook subtractive changes
• We instinctively add on new features and fixes. Why don’t we subtract instead?
• Strider Bikes
• On Making Smart Decisions
• Leidy Klotz website

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

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Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

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In this episode, Dustin talks with Hubert Joly about his book, The Heart of Business: Leadership Principles for the Next Era of Capitalism.

You'll discover how to find your noble purpose, put people at the center and unleash human magic. Hubert and I discuss the power of identifying self-inflicted problems and how to fix them. You'll learn about the bicycle theory, the principle of vulnerability and why it is much more powerful as a leader than pretending you have all the answers.

Hubert invites listeners to create an environment where human magic can happen. This starts by answering the question "Why do we work?"

This episode is brought to you by SmileStream Solutions. At SmileStream, we charge you what others should, not what we can, so you can enjoy high quality and low cost. We think they were meant for each other.

Links Mentioned in The Burleson Box:

• The Spiritual Exercises of Ignatius of Loyola
• Man's Search for Meaning by Viktor Frankl
• Aligned: Connecting Your True Self with the Leader You're Meant to Be by Hortense le Gentil
• HubertJoly.org

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In this episode, Dustin talks with Roger Martin about his book, When More Is Not Better: Overcoming America's Obsession with Economic Efficiency.

You'll discover how our obsession with economic efficiency has forced too much pressure in a pursuit of perfectionism. Roger and I discuss how this has resulted in a dangerously unbalanced economy that lacks resilience. Roger gives practical tips on what business executives, political leaders, educators and citizens can do to achieve the overall balance between efficiency and resilience.

Roger says, "Efficiency itself is not the problem, it's the proxies we use for efficiency." Using proxies like quarterly earnings or cost reduction might show improved efficiency, but this is not the same as effectiveness. If you focus on the wrong proxies in the short term, you will do things that are damaging in the long run to achieving the best results, like providing excellent customer service or delivering long-term shareholder value.

This episode is brought to you by Market Hardware. Automatically attract more ideal patients through trust-based marketing. Learn how Market Hardware can help your practice build lasting relationships through trust and proven results at MarketHardware.com

Links Mentioned in The Burleson Box:

When More Is Not Better

The Bank Act (Canada)

Efficiency vs. Effectiveness with Peter Drucker

Aristotle, Nicomachean Ethics and Happiness

Johnson & Johnson Credo

The High Cost of Low Wages

Four Seasons: The Story of a Business Philosophy

RogerLMartin.com

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

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In this episode, Dustin talks with Ashley Whillans about her book, Ashley Whillans on Time Smart: How to Reclaim Your Time and Live a Happier Life.

You'll discover why four out of five adults report feeling they have too much to do and not enough time to do it, how these time-poor people experience less joy each day, laugh less, are less healthy, less productive and more likely to divorce.

Ashley's research shows how we can escape the time traps that make us feel this way and keep us from living our best lives.

This episode is brought to you by Market Hardware. The digital marketing professionals at Market Hardware can help you attract new patients in need of your services so you can focus on providing quality care to your patients.

Resources Mentioned in The Burleson Box:

• Time Smart by Ashley Whillans
• How CEOs Manage Time by Michael Porter and Nitin Nohria
• Sludge: How we became burdened by red tape and unnecessary paperwork and why we must do better by Cass Sunstein
• Time Management Magic by Lee Cockerell
• On Motivation and Incentives by Ashley Whillans
• TED Talk: A Simple Strategy for Happiness
• Ashley Whillans website

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

Sign up at TheBurlesonBox.com

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

Sign up at TheBurlesonReport.com

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In this episode, Dustin talks with Julia Galef about her book, The Scout Mindset: Why Some People See Things Clearly and Others Don't.

You'll learn about motivated reasoning, what Julia calls "soldier mindset" and how to hold your identity lightly, so that you can create a more accurate map of your world and embrace the worthy pursuit of intellectual honesty. Julia and I discuss Darwin's "golden rule" and how to express uncertainty. Julia gives practical tips on how to decide what to believe and how to seek out evidence that will make our maps more accurate.

Julia says, "Over time, our beliefs about the world adjust to accommodate our track record." Instead of doubling down on soldier mindset, you'll learn how to see more clearly, make better judgments and enjoy the freedom and thrill of discovery. The Scout Mindset doesn't just show us how we fail to think clearly but helps us understand why we do it and practical steps we can take to improve our rationality.

This episode is brought to you by Dentma. From Appointment Reminders to New Patient Satisfaction Surveys, Dentma's cutting-edge assistant, Ava, has your patient communication covered and is growing every day! Visit Dentma.com to schedule a demo today.

Resources Mentioned in The Burleson Box:

• The Scout Mindset Book Link
• Julia Galef's Website
• Thinking Fast and Slow by Daniel Khaneman
• Predictably Irrational by Dan Ariely
• Social Psychology by Thomas Gilovich
• Keep Your Identity Small by Paul Graham
• Julia Galef's TED Talk "Why you think you're right — even if you're wrong"
• How Darwin Thought by Farnam Street
• Give Well

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In this episode, Dustin talks with Jan-Benedict Steenkamp about his book, Time to Lead, and how historical leadership examples might help us improve our skills better than the latest management fads.

You'll discover how to use your emotions to think, not think with your emotions, so that you can make your followers part of something larger than themselves. Professor Steenkamp shares 16 well-researched and carefully-curated historical case studies of world leaders that can help you deepen your wisdom, clarify your thinking and improve your outcomes as a leader.

Jan-Benedict says, "Everybody can improve their leadership qualities by reading about other leaders, how they resolved their dilemmas, and why they were successful." You'll learn the four types of leadership metaphors: the hedgehog, the fox, the eagle and the ostrich. Adapted from Isaiah Berlin’s review of the Greek poet Archilochus' statement that “the fox knows many smaller things, but the hedgehog knows one big thing.” He writes, “According to Berlin, the distinction between hedgehogs and foxes marks one of the deepest differences, which divide human beings."

On the program, we discuss how Franklin Delano Roosevelt persuaded a war-weary nation to enter the Second World War, how the best leaders know very well where they want to go but are not dogmatic in the means they use to get there and why you should not attempt to become a kind of person you are not.

Links Mentioned in The Burleson Box:

• Time to Lead Book
• Professor Steenkamp's Website
• In Search of Excellence Book
• UNC Kenen-Flagler Business School

This episode is brought to you by Market Hardware. Automatically attract more ideal patients through trust-based marketing. Learn how Market Hardware can help your practice build lasting relationships through trust and proven results here.

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Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

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In this episode, Dustin talks with Scott Anthony about his book, Eat, Sleep, Innovate, and how to use the power of habit to build a culture of innovation.

You'll discover why most leaders fail to create truly innovative cultures. Scott shares best practices for unleashing the natural innovator inside everyone and how to engage all of the talent inside your business.

Scott says, "Great innovators recognize that none of us is as smart as all of us.” You'll see why it is so important to overcome the behavior blockers that act as barriers to innovation.

On the program, we discuss the appropriate behavior enablers, artifacts and nudges that must be established in your business if you want to unleash the best ideas and practices from the entire team. While Scott did not set out to release a book about innovation and creativity during a pandemic, it is precisely this kind of optimistic outlook and advice that readers and listeners will appreciated, especially during periods of transition and challenge.

This book and Burleson Box episode will provide you with practical exercises and principles you can quickly use to create an environment of innovation that drives results inside your business.

Links Mentioned in The Burleson Box:

• Eat, Sleep, Innovate Book
• Scott Anthony and Innosight
• DBS and The GANDALF Scholarship
• David Thompson at Boehringer Ingelheim

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In this episode, Dustin talks with Dr. Jacinta Jiménez about her book, The Burnout Fix, and core resilience practices to help you operate from the "inside out" versus "the outside in."

You'll discover how to identify and prevent exhaustion, cynicism and inefficacy in the workplace, so that burnout doesn't occur for you and your employees. Dr. Jiménez shares 15 scientifically-backed recommendations for building resilience and replenishment, like a periodic table that readers can mix and match.

Dr. Jiménez says, "while the world of work is changing rapidly, we humans are not productively adapting alongside it." You'll see why it is so important to address the six mismatches between a person and a job that can lead to burnout: workload, low levels of job control, insufficient reward, low social support, absence of fairness and a conflict in values.

On the program, we discuss why 60% of employees report being stressed all or most of the time at work. Then, by addressing how we behave, think, nurture our physical reserves, relate to others and manage our emotions, we discuss how to build out a solid set of personal resilience practices (i.e. a steady personal pulse).

"Working 'harder' or 'smarter' isn't enough in the new world of work. If you aren't also investing in resilience skills to navigate our increasingly complex world, your efforts to work harder or smarter will be fleeting."

This episode is brought to you by Jimmy Marketing. Automatically attract more ideal patients through trust-based marketing. Learn how Jimmy Marketing can help your practice build lasting relationships through trust and proven results at JimmyMarketing.com

Resources Mentioned on The Burleson Box:

• The Burnout Fix by Dr. Jacinta Jiménez
• Professor Christina Maslach UC Berkeley
• Kaiser Family Foundation
• The Inventor: Out for Blood in Silicon Valley
• Dr. Jacinta Jiménez

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

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Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

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Ryan Holiday opens his book, Ego is the Enemy, with a quote from Richard Feynman, who said, "The first principle is that you must not fool yourself and you are the easiest person to fool."

Ego is such an important thing to master, especially as you attempt challenging work. Running a small business or private practice is not easy. At every step of the way, your ego can place you in a haze of delusion and allow your enthusiasm to blind you with overly-optimistic projections, assumptions about how the market feels about your products or services and big assumptions we make on the part of consumer demand and the amount of hard work that is required to achieve what our ego has convinced us should be easy.

Starting a practice, raising a child, nurturing relationships, writing a book, running a volunteer organization – all of these things are hard enough, even if you've stripped ego out of the equation. If you don't master your ego, these pursuits can become impossible.

Ryan Holiday shares in this episode of The Burleson Box, "If you believe that your success says something about you as a person, that it says that you're better than other people, that you're smart, that you're attractive, that you're special, that you're amazing, that you're all these things, which it doesn't, the problem is then, when you go through difficulty or failure which is an inevitable part of life, which happens even to incredibly successful people, the problem is now all of a sudden you think that your failure says something about you as a person, too. So, it's not good to have ego when you're successful, but it's potentially fatal to have ego when you're going through a tough time."

On the program, you'll hear practical advice from Ryan Holiday and learn from several examples throughout history how you can put your ego in focus and manage it, so that you can do great work and achieve your goals.

This episode is brought to you by Dentma. From Appointment Reminders to New Patient Satisfaction Surveys, Dentma's cutting-edge assistant, Ava, has your patient communication covered and is growing every day! Visit Dentma.com to schedule a demo today.

Resources Mentioned on The Burleson Box:

• Ego is the Enemy
• Ryan Holiday Reading List
• Sherman: Soldier, Realist, American
• Truman by David McCullough
• Ulysses S. Grant: Memoirs and Selected Letters
• The Red Queen Effect
• Raise Hell: The Life and Times of Molly Ivins

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

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Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

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In this episode, we look at Paul Carroll's research for Billion Dollar Lessons, key takeaways from the 750 most profound business failures of all times and how Paul learned as an award-winning journalist at The Wall Street Journal that not every tree grows to the sky.

You'll discover why there are no new business mistakes, just new people to make them. Paul shares the seven strategies that are most commonly associated with failure, including staying the misguided course.

Paul says, "once an idea gets put on the table, people want to confirm it." You'll see why it is so important to play devil's advocate, if you aim to overcome dangerous assumptions about things like the economy, your target audience, market timing and technological disruption.

Paul and I discuss why most people don't understand the role of luck in business. When we succeed, we assume it's because we're super-smart people and when we fail, we point to all the specific things that caused the unfavorable result. Paul talks about the difference between Michal Dell, Bill Gates and how timing and pivoting are critical, especially if you arrive late to the game in a specific market trend.

"While you never know exactly what the payback is going to be from your decisions, I think if you can somehow stay as flexible and be as intellectually honest as Bill Gates was, then you're going to be in a position where you can pivot from whatever you're doing now to whatever's going to be even more successful in the future."

This episode is brought to you by Jimmy Marketing. Automatically attract more ideal patients through trust-based marketing. Learn how Jimmy Marketing can help your practice build lasting relationships through trust and proven results at JimmyMarketing.com

Resources Mentioned on The Burleson Box:

• Billion Dollar Lessons
• Daniel Kahneman
• Bill Gates Reading List
• McKinsey and Company
• Rent the Runway

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

http://www.theburlesonbox.com/sign-up

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

Follow Dustin Burleson, DDS, MBA at:

http://www.theburlesonfiles.com

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