Get Your Growth In Gear with Jacinda Santora: Recent Episodes
Jacinda Santora
Hi, I'm Jacinda Santora, creator and host of the Get Your Growth In Gear podcast. I'm a marketing expert who has helped businesses from all over the world achieve their growth goals. I sit in that sweet spot between strategy and execution, and I'm damn good at both. On Get Your Growth In Gear, I'll cover everything from lead generation to marketing psychology to copywriting, so you can create better marketing strategies. You'll learn how to be more creative, productive, and successful in your marketing efforts. Rad, right? Let's take your marketing and growth to the next level.
Growing your online presence can feel like a daunting task. But with the right strategy, you can see significant results in a short period of time. In this episode, I’m going to share four tips to help you grow your online presence fast.
Transcript
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CX mapping is the process of creating a visual representation of every touchpoint a customer has with your company. It's also sometimes called a customer journey map or a customer experience map. No matter what you call it, the goal is always the same: to help you better understand your customers so you can give them the best possible experience.
Despite the fact that CX mapping has been around for years, many companies still don't use it. And that's a shame because CX mapping can be an incredibly powerful tool for growth.
In this episode, I’m gonna share 3 amazing ways CX mapping can help you grow your business.
Transcript
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Every business needs to know its customers. After all, customers are the lifeblood of any business. They’re the ones who patronize your business and buy your products or services. It’s essential — essential — that you understand them — what they need, what they want, and how they think. But how do you go about understanding your customers? How do you get started with customer research?
Transcript
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In recent years, the "jobs-to-be-done" methodology has gained a lot of traction in the business world. Jobs-to-be-done is all about understanding the root problem that your customers are trying to solve and then providing them with a solution that meets their needs. In this episode, I'm going to show you how you can use the jobs-to-be-done methodology to grow your business.
Transcript
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Neuromarketing is an amazing field that's all about studying the brain to better understand consumer behavior. By understanding how the brain works, businesses can more effectively market their products and services to customers.
Pretty cool, right? So, how exactly does neuromarketing work? Let's get into it in this SUPER quick episode!
Transcript
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A strong brand voice is one of the most important elements in your online marketing strategy. After all, your brand voice is what sets you apart from your competition and helps you build trust and credibility with your target audience. In this episode, I'm giving you 3 tips to creating a strong brand voice that will resonate with your audience.
Transcript
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When you run a business, it’s important to know how to increase engagement and conversions on your website and social media platforms. After all, without engagement, you won’t be able to improve your relationships with customers or increase sales. Plus, without conversions, you won’t be able to turn leads into paying customers. Luckily, there are a few simple tips that can help you out.
Transcript
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If you do business online, you know that the money is in the list. In order to make sales and grow your business, you need to have a robust email list full of engaged subscribers. And opt-in pages are key to building that list. In this episode, we’ll explore opt-in pages and how to build them.
Transcript
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As a business owner, you know that leads are essential for growth. While there are many ways to generate leads, one of the most effective methods is using online marketing tools. In this episode, I'll share why online marketing tools are so important and how you can use them to generate more leads.
Transcript
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As a business owner, it's essential that you understand your target market and what motivates them to make a purchase. After all, if you don't know what makes your ideal customer tick, how can you expect to drive sales and grow your business?
Predictive modeling can help. But what the hell is it, and how does it work?
Transcript
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It can be frustrating when you feel like your business is stuck in a rut. You're working hard, but the needle just isn't moving. If that sounds familiar, it might be helpful to take a step back and look at some of the things that could be preventing your business from growing.
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The first step in creating an amazing CX for your customers is to map out their journey with your company. This will help you get a clear picture of what interactions they have with your brand, where there are opportunities to improve, and what steps you need to take to turn a one-time buyer into a lifelong fan. Not sure where to start? Don't worry. I've got you covered. In this episode, I'll show you how to create a custom CX map for your business.
Transcript
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Market research is critical for businesses of all sizes in order to make informed decisions about product development, pricing, marketing, and more. In this episode, I'll share what customer research is and how you can use it to fuel business growth.
Transcript
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In order to run a successful business, you need to be clear on what "job" your product or service is doing for your customer. This clarity will help you create marketing and sales messages that resonate and gets results. In this episode, I’ll help you figure out your "jobs to be done!”
Transcript
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You know how some products just speak to you? They seem to understand your needs before you even realize you have them. Chances are, those products were created with the help of neuromarketing.
Neuromarketing is a branch of marketing that uses neuroscience to study consumers' reactions to advertising and packaging. By understanding how the brain responds to certain stimuli, marketers can create ads, packages, and products that are more likely to appeal to consumers on a subconscious level. And while neuromarketing is still in its early stages, neuroimaging is already being used by some companies to create more effective marketing campaigns.
Transcript
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A strong brand voice is what sets you apart from all the noise out there. But how do you make your voice more engaging? Never fear! I'm here to help with 5 tips for making your brand's voice more engaging. Implement these tips and you'll be well on your way to having a voice that cuts through the clutter and gets people's attention.
Transcript
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Email marketing can be a great way to reach out to your target audience and promote your product or service. However, it is important to create an email marketing campaign that’s effective. In this episode, I’m going to share 5 tips on how you can create an effective email marketing campaign.
Transcript
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You've probably heard the term "sales funnel" before, but do you really know what it is and how it can benefit your business? A sales funnel is simply a system that takes someone from being a stranger to becoming a paying customer. In order to create an effective sales funnel, you need to understand your customer's journey and what kind of content or offers will appeal to them at each stage. And that’s exactly what I’m talking about in this episode.
Transcript
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I see a lot of businesses making the same marketing mistakes over and over again. I'm sure you've made some of these mistakes yourself — I know I have! The good news is, they're all avoidable. In this episode, I'm going to share six common marketing mistakes and how you can avoid them.
Transcript
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Understanding how the human brain works is one of the most important things you can do to persuade your customers ethically. After all, if you know how the brain makes decisions, you can create marketing messages and strategies that are much more likely to persuade them to buy from you.
That's why, in this episode, I'm going to share with you some scientific research on how the brain makes decisions. I'll also share some actionable tips on how you can use this research to create more effective marketing campaigns.
Transcript
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Do you ever feel like you're spinning your wheels in marketing? Are you struggling to find success with your current strategies?
The Get Your Growth in Gear podcast launches January 2023 and covers marketing tips brought to you by Jacinda Santora covering everything from lead generation to marketing psychology to copywriting, and a whole lot more.
Follow and subscribe now so you don't miss the launch!
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