The Purple Pound Show: Recent Episodes
Scott Whitney
Are you ignoring some loyal customers?Are you ignoring The Purple Pound?The buying power of the disabled community, because you are not being accessible to their needs.Each month, we dissect an element of business and see how being accessible to the disabled community and neuro diverse people can increase profits or employee loyalty.Not everything costs money, it starts with having an open mind to ideas. Each month we have three guests, two are specialists in the topic of the episode and the third is a potential client.
This episode contains some adult language.
I talk with three guests about how businesses use awareness days on social media.
Do they do it right?
Are they achieving achieving what they set out to achieve?
Do they gain a loyal following from their posts?
Lisa Maynard - Atem has over 15 years experience in marketing and tells it as she see's it.
Lewis Kemp admits he isn't afraid to ruffle a few feathers and encourages his team to have blunt conversations about topics that matter with his clients.
Isaac Harvey is videographer and disability advocate. Born with limb pelvic hyperplasia knows both the importance of getting things right from a business perspective as well as from being a customer.
Listening to the three of them, they make it sound so easy. So why are businesses over complicating it?
You can find out more about my guests on their LinkedIn profiles:
Lisa Maynard-Atem | LinkedIn
Lewis Kemp | LinkedIn
Isaac Harvey | LinkedIn
How accessible is recruitment for disabled and neuro diverse jobseekers?
Why are too many businesses choosing to ignore 20 percent of the available talent pool? Struggling to recruit, feeling the frustration of over stretched teams yet a more accessible recruitment process could resolve this.
Ali Hemsley is a self employed content creator with ME, Fibromyalgia and Crohnes disease. Ali has found it hard previously with businesses advertising as remote working, yet the small print states otherwise,
Luce Grover works for Primus Recruitment, a tech recruiter who puts diversity and inclusion at the heart of what they do. I question why others can't do the same and why they care so much about being accessible.
Kim Fraser is dyspraxic. She has been looking for a role for over two years without any success, Potential employers have not been accessible. Kim shares tips on how employers can increase their chances on getting the best talent, not just a face that fits.
Kim and Ali both share how not being inclusive can make someone feel.
Useful links:
Ali interview on The All4Inclusion Pod: -
20 Dismissed for having a disability during Covid Lockdown !! (buzzsprout.com)
Ali Hemsley profile Ali Hemsley | LinkedIn
Kim Fraser profile Kimberley (Kim) Fraser | LinkedIn
The pilot episode of the purple pound show includes business leader Richard Beaven, short stature fashion designer Chamiah Dewey and MS Warrior and former communications dude Mark Webb.
The show will help businesses overcome accessibility obstacles and support them in becoming more profitable as they win more of the Purple Pound. Don't get lazy though, as although you will win loyalty with employees and customers, trust can be lost quickly if you think inaccessible.
Accessibility doesn't have to cost lots and the disabled community is looking for businesses to trailblaze and show other businesses how we do it.
On Octobers show, Richard talks culture and how he has changed the culture in many well-known brands.
Chamiah explains why she decided to focus her fashion career on ladies of short stature.
Mark provides a background to his disabled life and how old he was when it began, what he likes to do and some challenges he faces with businesses not being accessible to disabled people.
Then the crunch question, what do we tackle next Travel or Recruitment ?