FabCast - LeadFabric Podcasts: Recent Episodes
LeadFabric
B2B MARKETING & SALES DONE RIGHT Our aim is to make B2B organisations more successful by supercharging their teams and tech stacks in a way that not only drives the most ROI, but that also frictionlessly meets their buyers' needs.
"While marketing is about being creative - it also has a more structured, process driven approach."
Listen to Deva Rangarajan, Professor of B2B Sales at IESEG,andKoen De Witte from LeadFabric discuss the evolution of Martech in the B2B space and some challenges B2B companies face in deploying them.
B2B MarTech, today an indispensable part of any modern B2B marketer’s toolkit. It has allowed us to address many challenges in the marketing department.
However, we also allowed to have some design flaws creep in along the way. In essence, we may have simplified buying and selling models to fit the marketing automation workflows rather than the other way around. We need to think bigger, more exhaustively.
The 'platform of record' for B2B marketing can no longer be just one singular application like MA vendors once promised us. We need a Fabric. In this session we'll discuss some of the reasons why.
In this episode of the revenue discussion podcast we had the pleasure to have Koen De Witte on the show.
Koen is the Managing Director & Founder of LeadFabric, a pioneer in the alignment of sales & marketing operations in complex B2B environments.
"Humanizing Chatbots with Next-Generation AI"
Guest: Koen de Witte
Hosts: Ruth Stevens and Cyndi Greenglass