The Data Clean Room: Where Data and Marketing Meet: Recent Episodes
Habu
Limitless growth through limitless intelligence–it’s the heart of data collaboration. Data collaboration helps companies handle complex business processes and leads to increased productivity, easier decision-making, and growth. In this podcast, we'll share how data clean rooms are enabling collaborative data, and how marketers at some of the world’s leading companies are turning that data into actionable business insights. Unlock the true potential of data. Join us for The Data Clean Room: Where Data and Marketing Meet. Powered by the team at Habu.
This episode of the Data Clean Room features an interview with Tony Katsur, CEO at IAB Tech Lab, a non-profit research and development consortium that produces and provides standards, software, tools, and services to drive growth and efficiency in the global digital media ecosystem. Tony had already made outstanding contributions over the past years as a contributor to IAB and IAB Tech Lab, focused on driving excellence in video and mobile. His leadership has helped digital platforms deliver record growth and audience engagement in 2020, ranking #1 in local news for every month of the year. Tony has served in executive positions implementing strategy, leading highly effective teams, and executing business with leading agencies, brands, and media companies.
In this episode, Tony talks about the tech lab’s standpoint on data clean rooms and how maintaining standards is crucial, the necessity for privacy as a fundamental human right and its state in the future, and what aspects combined form the pillars of a healthy, collaborative ecosystem.
Guest Quote:“The analogy I've used for data clean rooms is that it is the grenade of our industry. And the example that will give you is that, run into any room filled with digital media constituents. You name it, publishers, advertisers, agencies, add technology, even big tech platforms. Run into a room and say the word clean room and run out of the room. That's the verbal grenade and then immediately an argument ensues. Just, what is a clean room, the definition of what a clean room is. That's the stage at which we're at.” - Tony Katsur
Timestamps:01:25 About IAB Tech Lab
03:17 Important lessons learned on the job
10:21 Current view on the industry
14:46 A tech lab standpoint on data clean rooms
20:19 Clean room standards
21:44 Privacy as a fundamental human right
27:21 The state of privacy for the foreseeable future
30:48 Pillars of healthy collaboration in an ecosystem
Sponsor:This podcast was brought to you by the team at Habu. Habu is a Data Clean Room software company, making it seamless for businesses to generate high-value analytics from controlled datasets, while protecting the privacy of consumers and the rights of data owners. Visit Habu.com to learn how you can unlock the true potential of data.
Links:Connect with Tony on LinkedIn
Connect with Ted on LinkedIn
habu.com
This episode of The Data Clean Room features an interview with Matt Kilmartin, Co-founder and CEO of Habu.
Matt has spent over 20 years at the intersection of marketing, data, and technology, leading teams at world-class organizations like Salesforce, Akamai Technologies, and Krux Digital. He defines his mission as helping marketers achieve more amidst the complexities of today's market realities.
In this episode, Matt provides a comprehensive look at data clean rooms and how they’re helping modern marketers overcome the toughest challenges they’re facing today. He discusses who’s using clean rooms, common use cases and misconceptions, advice for getting started, and how to get the most value out of them. He also talks about his vision for the future of global data usage and privacy, and how clean rooms can make a world of difference.
Guest Quote:“Data clean rooms are getting so much attention right now because I think the entire ecosystem needs to get rebuilt. Because...data is going to stay distributed. The fact in the old days you used to be able to take data from all these places, stitch it to one ID, get it into one system of record and you're off to the races–you're not going to be able to do that anymore.” - Matt Kilmartin
Timestamps:00:33 Founding Habu
03:57 The Data Clean Room Playbook
09:33 Talking privacy
11:41 Defining a data clean room
17:12 The future of data usage
19:55 Habu’s customers
21:41 Use cases for clean rooms
26:00 Misconceptions about clean rooms
32:10 Advice for getting started with clean rooms
34:12 Quick hits
Sponsor:This podcast was brought to you by the team at Habu. Habu is a Data Clean Room software company, making it seamless for businesses to generate high-value analytics from controlled datasets, while protecting the privacy of consumers and the rights of data owners. Visit Habu.com to learn how you can unlock the true potential of data.
Links:Connect with Matt on LinkedIn
Connect with Ian on LinkedIn
habu.com
Limitless growth through limitless intelligence…. it’s the heart of data collaboration.
Data collaboration helps companies handle complex business processes and leads to increased productivity, easier decision making, and growth.
In this podcast, we’ll tell you how data clean rooms are enabling collaborative intelligence, and how marketers at some of the world’s leading companies are turning that data into actionable business insights.
We’ll share stories, examples, and best practices that will put you on a path to take advantage of data-driven insights and better business decisions
Unlock the true potential of data. Join us for The Data Clean Room: Where Data and Marketing Meet. Powered by the team at Habu.