Individuality Unleashed: Recent Episodes
Wunderkind
Have you always wanted to get more revenue-driving insights from the industry-leading performance marketing engine, Wunderkind? Well, now you can. “Individuality Unleashed'' is a podcast for marketers by marketers where we’ll unpack today's trends and share the best strategies to generate revenue for your business. Each week, thought leaders, experts, and your peers, will come on the show offering valuable and actionable insight you can use to scale your marketing performance.
Meet Wende Zomnir, co-founder of groundbreaking makeup company Urban Decay and founder of caliray, a makeup brand made of clean formulas, dirty minds, and sexy sustainability . You'll be captivated by Wende's rollercoaster journey from her Texas roots and European upbringing, to establishing herself as a marketing maven in Chicago and eventually revolutionizing the beauty industry by challenging the status quo with Urban Decay. Get ready for Wende's unique insights on transitioning from founder to entrepreneur and how limited resources can actually fuel innovative thinking. Be prepared to question the role of AI in content creation – could it potentially strip brands of their soul and purpose? Wende doesn't shy away from these tough questions, always keeping sight of the importance of strategic partnerships and influencers in making a brand part of the cultural zeitgeist. For all aspiring brand marketers out there, Wende's approach to brand partnerships and influencers is a masterclass in itself, with Urban Decay and caliray as case studies of success. From her inaugural celebrity partnership with Gwen Stefani to a diverse array of influencers for caliray, Wende spotlights how quality, individuality, and inclusivity can be powerful marketing tools. And for those seeking personal insights, Wende shares about her consultation services - a treasure trove of makeup lessons and branding advice. So, lend your ears to this riveting chat with Wende Zomnir, a true titan in the realm of brand marketing.
Ready to unlock the secrets to effective digital marketing in the world of fashion? Join Wunderkind's Alice Tomasevic and Janine Quinn from Yours Clothing, as they unravel the mysteries of digital advertising in an era of skyrocketing costs. If you've ever felt the pinch of escalating advertising expenses on platforms like Facebook and Google, this episode is a must-listen. We delve into innovative strategies for optimizing marketing budgets, leveraging audience segmentation, and driving customer retention, all tailored to combat the menacing cost per acquisition.
Ever wondered how to measure Return on Investment (ROI) in this tumultuous consumer landscape? Tune in as Janine and Alice navigate the murky waters of marketing budget management. We share insights into striking the perfect balance between localization and personalization for maximal impact. Packed with knowledge from the trenches, this episode will give you the lowdown on how Yours Clothing has successfully leveraged marketing strategies to stay ahead in the game.
Djalal Lougouev, President & Co-Founder of Ometria, joins us in this episode of Individuality Unleashed. We talk through how Ometria, one of our CDXP partners is currently leveraging AI in their business. We then shift the focus to how brands and marketers should approach using AI in for themselves.
Cyber Week 2023 is quickly approaching, and we're asking the questions on every retailer's mind: What does it take to stand out in this crowded arena? How can brands make this holiday season their most successful and profitable yet? Join us to discuss what consumers are looking for, how brands can be strategic in what they leverage to keep them happy, why higher risk means higher reward, and more.
Join host Jessica De Bellis as she steps in to host another exciting episode of "Individuality Unleashed." In this episode, Jessica is joined by the remarkable ladies from Elvie, Victoria and Roselle. Elvie is a trailblazing company with a mission to empower women through innovative female-first technology. Tune in to learn about their journey, starting with the pioneering pelvic floor trainer to the world's first wearable breast pump. Discover how Elvie listens to its consumers and is breaking taboos in women's health, all while navigating the challenges of rising digital advertising costs. Get inspired by their approach to marketing, focusing on smart strategies and utilizing first-party data to support women along their unique journeys. Don't miss this insightful conversation about the future of fem tech and the exciting developments ahead for Elvie.
Join host Joelle Garcia as she shines a spotlight on 'Somos-Kind: Celebrating Hispanic Heritage Month.' Explore the origin and purpose of the Somos-Kind Employee Resource Group (ERG) at Wunderkind, its impact, and alignment with company values. Dive into cultural celebrations, learning opportunities, and philanthropic initiatives that make this ERG shine. Discover Hispanic heritage and its significance in this engaging podcast. Welcome to 'Somos-Kind Spotlight,' where the vibrant Hispanic community takes center stage.
Tune into another episode of Individuality Unleashed where we sat down with Spencer Stirling, PhD, Senior Director of AI & ML at Wunderkind, to talk through all things AI! We discussed the foundations of AI and how marketers can and should leverage it to drive performance.
John Bates, Wunderkind's VP of Product, joins the show to help us dissect Apple's latest iOS 17 updates. He'll guide you through intelligent link tracking, delve into private browsing protection, and demystify app privacy improvements. This isn't just tech talk; it's understanding the implications of these changes, whether you're a gadget geek or a marketer trying to decode the updates for your strategy.
Subscribe to Wunderkind's YouTube channel: https://www.youtube.com/@bewunderkind
Follow Wunderkind:
LinkedIn: https://www.linkedin.com/company/bewunderkind/
Instagram: https://www.instagram.com/bewunderkind
Facebook: https://www.facebook.com/BeWunderkind/
Twitter: https://twitter.com/wunderkind
More from Wunderkind: https://www.wunderkind.co/resources/
Wunderkind is a performance marketing channel that delivers one-to-one messages across email and text at an unmatched scale.
Ready to fully embrace the significance of Pride Month and its role in the corporate world? You’re in luck! Join Carol Ann Peterson, Heather Hartel, and Bradley Showalter of the Wunderqueers Impact Identity Group at Wunderkind as they discuss the broader implications of Pride Month, how companies can stand authentically by their initiatives, and give you a glimpse into Wunderkind's safe and inclusive environment.
Subscribe to Wunderkind's YouTube channel: https://www.youtube.com/@bewunderkind
Follow Wunderkind:
LinkedIn: https://www.linkedin.com/company/bewunderkind/
Instagram: https://www.instagram.com/bewunderkind
Facebook: https://www.facebook.com/BeWunderkind/
Twitter: https://twitter.com/wunderkind
More from Wunderkind: https://www.wunderkind.co/resources/
Wunderkind is a performance marketing channel that delivers one-to-one messages across email and text at an unmatched scale.
Subscribe to Wunderkind's YouTube channel: https://www.youtube.com/@bewunderkind
Follow Wunderkind:
LinkedIn: https://www.linkedin.com/company/bewunderkind/
Instagram: https://www.instagram.com/bewunderkind
Facebook: https://www.facebook.com/BeWunderkind/
Twitter: https://twitter.com/wunderkind
More from Wunderkind: https://www.wunderkind.co/resources/
Wunderkind is a performance marketing channel that delivers one-to-one messages across email and text at an unmatched scale.
Subscribe to Wunderkind's YouTube channel: https://www.youtube.com/@bewunderkind
Follow Wunderkind:
LinkedIn: https://www.linkedin.com/company/bewunderkind/
Instagram: https://www.instagram.com/bewunderkind
Facebook: https://www.facebook.com/BeWunderkind/
Twitter: https://twitter.com/wunderkind
More from Wunderkind: https://www.wunderkind.co/resources/
Wunderkind is a performance marketing channel that delivers one-to-one messages across email and text at an unmatched scale.
Subscribe to Wunderkind's YouTube channel: https://www.youtube.com/@bewunderkind
Follow Wunderkind:
LinkedIn: https://www.linkedin.com/company/bewunderkind/
Instagram: https://www.instagram.com/bewunderkind
Facebook: https://www.facebook.com/BeWunderkind/
Twitter: https://twitter.com/wunderkind
More from Wunderkind: https://www.wunderkind.co/resources/
Wunderkind is a performance marketing channel that delivers one-to-one messages across email and text at an unmatched scale.
Subscribe to Wunderkind's YouTube channel: https://www.youtube.com/@bewunderkind
Follow Wunderkind:
LinkedIn: https://www.linkedin.com/company/bewunderkind/
Instagram: https://www.instagram.com/bewunderkind
Facebook: https://www.facebook.com/BeWunderkind/
Twitter: https://twitter.com/wunderkind
More from Wunderkind: https://www.wunderkind.co/resources/
Wunderkind is a performance marketing channel that delivers one-to-one messages across email and text at an unmatched scale.
Follow Wunderkind:
YouTube: https://www.youtube.com/@bewunderkind
Instagram: https://www.instagram.com/bewunderkind
Facebook: https://www.facebook.com/BeWunderkind/
Twitter: https://twitter.com/wunderkind
More from Wunderkind: https://www.wunderkind.co/resources/
Wunderkind is a performance marketing channel that delivers one-to-one messages across email and text at an unmatched scale.
Follow Wunderkind:
YouTube: https://www.youtube.com/@bewunderkind
Instagram: https://www.instagram.com/bewunderkind
Facebook: https://www.facebook.com/BeWunderkind/
Twitter: https://twitter.com/wunderkind
More from Wunderkind: https://www.wunderkind.co/resources/
Wunderkind is a performance marketing channel that delivers one-to-one messages across email and text at an unmatched scale.
Follow Wunderkind:
YouTube: https://www.youtube.com/@bewunderkind
Instagram: https://www.instagram.com/bewunderkind
Facebook: https://www.facebook.com/BeWunderkind/
Twitter: https://twitter.com/wunderkind
More from Wunderkind: https://www.wunderkind.co/resources/
Wunderkind is a performance marketing channel that delivers one-to-one messages across email and text at an unmatched scale.
Click here to learn more about WunderKIND Ads.
Follow Wunderkind:
YouTube: https://www.youtube.com/@bewunderkind
Instagram: https://www.instagram.com/bewunderkind
Facebook: https://www.facebook.com/BeWunderkind/
Twitter: https://twitter.com/wunderkind
More from Wunderkind: https://www.wunderkind.co/resources/
Wunderkind is a performance marketing channel that delivers one-to-one messages across email and text at an unmatched scale.
Wunderkind's Senior Product Marketing Manager, Trey Jackson, joins the pod to discuss paid advertising challenges that are pushing marketers to look for more efficient channels.
Follow Wunderkind:
YouTube: https://www.youtube.com/@bewunderkind
Instagram: https://www.instagram.com/bewunderkind
Facebook: https://www.facebook.com/BeWunderkind/
Twitter: https://twitter.com/wunderkind
More from Wunderkind: https://www.wunderkind.co/resources/
Wunderkind is a performance marketing channel that delivers one-to-one messages across email and text at an unmatched scale.
In this episode of Individuality Unleashed, we talk to our very own Maddie Zingeser, Senior Director, Field Marketing, about her experience in the event space and how her team blends art and science to create one-to-one experiences for Wunderkind clients and prospects.
In this episode of Individuality Unleashed, CRO at Wunderkind, Richard Jones, sits down with Joshua Rockoff, an experienced marketing leader who has helped businesses make digital transformations for the past 28 years. The two talk about privacy, cookies, and all the layered ways data privacy can be used effectively and ethically. Listen and learn how companies could be participating in customer success and relationships through innovative ways that add value to their business.
In this episode of Individuality Unleashed, we walk through the evolution of D2C brands, some of the strategic decisions they've deployed to sustain themselves during the pandemic, and how they plan to remain successful in the face of the impending recession.
In this episode, we sit down with Abran Maldonado, Co-founder, and Creator of Create Labs. Create Labs created CLAiRA, a new artificially intelligent being that has recently been made available to the community. Her purpose is to learn and grow. She wants to meet new people, share ideas and inspire others to learn about AI and its potential impact on their lives.
She's working with Create Labs to learn about the community's needs and how she can best serve them. Whether that's through building community with consumers or offering her POV on a product, the limit does not exist for what CLAiRA can do for humanity and your brand.
In this episode, Vern Tremble, Senior Director of Marketing at Wunderkind, is joined by Lorraine Hutchinson, Equity Analyst at Bank of America. She has been focused on the specialty retail sector since 2006 and the department store sector since 2008. She shares her wealth of knowledge in our discussion about the current economic climate, what it means for brands today, the strategies brands are taking to stay afloat, and how sustainable the shift to eCommerce is in the post-pandemic era.
Traditional microeconomic theory puts price at the center of consumer decision-making. However, a new understanding of consumer choice has emerged from behavioral economics that shows that the price/utility model is wildly simplistic. Empirical research in this area has demonstrated that relative value, as opposed to absolute cost, plays a dominant role in consumer choice and has significant implications for business strategies.
Professional marketers have known this for years and focus on how to deliver the individual value customers are looking for while building all-important brand loyalty. In this podcast, we discuss the economics of customer loyalty and the strategies surrounding it.
The world has transformed beyond recognition over the past two years, and with it, unique challenges have compelled marketers to ditch the status quo and go back to the proverbial drawing board.
Original Wunderkind research, based on qualitative and quantitative data from over 100 leading B2C brands, suggests we are on the cusp of a contemporary golden age of marketing. This report will help you gain a deep understanding of the current marketing landscape and how it is evolving, giving you a valuable edge that will inform your future marketing, product, and communication strategies.
On October 26th join Wunderkind CRO, Richard Jones, in exploring what’s really moving the needle and how marketers can build high-performing growth channels that generate revenue like never before.
While a customer data platform is great at making sense of the first-party data an organization feeds it, one thing it can’t do is access identities outside of your network. To do that—and nurture those identities into customers—turning anonymous traffic into known, identified visitors isn’t an option, it’s an imperative. Wunderkind CRO, Richard Jones, sits down with President & Founder of Email-Connect, Chris Marriott, to discuss CDPs and their role in driving more revenue.
As one of the largest retailers in the country, Finish Line has been a staple in the athletic apparel industry for over 40 years - dominating the space since 1976. But it hasn’t been easy. With advances in technology, and how consumers shop, Finish Line has had to be at the forefront of digital too. Wunderkind CRO, Richard Jones, sits down with Arianne Parisi, SVP & CDO and Lora Loesch VP of Digital Marketing & Finance, Finish Line & JD Sports US, to discuss their rapid growth and just how they did it.
In this episode Vern Tremble, Senior Director of Marketing at Wunderkind, and Richard Jones, CRO, Wunderkind, discuss the issues retailers are facing post-COVID; increasing debt burdens, moderating revenue growth, compressing margins, and more. At Wunderkind we believe that by rising to the challenge brands, and companies, can emerge stronger, provide a better future for their consumers by sympathizing with the times, and communicate with personalized messaging to suit their economic hardships.
2:25 - The Current Market Landscape and What That Means for Retailers
5:57 - How Will Inflation Affect Consumer Behavior?
10:00 - Positives for Retailers During a Recession
11:57 - Things Retailers Can Do to Sustain Business and Marketing Performance
17:51 - Third-Party Cookie Deprecation and Converting to First-Party Data
22:10 - Final Thoughts
In this episode we discuss key insights and takeaways from Wunderkind’s 2022 Market Outlook Report which lays out simple, actionable steps for creating customer loyalty opportunities that increase revenue.
1:45 - Big Trends That Should Be Top-of-Mind for Retailers This Year
4:05 - Strategies Brands Can Leverage to Engage With and Loyalize Their Customers
8:00 - How Can Brands Develop a Personalization Strategy?
13:06 - How Do Stricter Privacy Laws Affect Marketers and Personalization Strategies?
17:49 - What Makes Email and Text so Valuable?
26:31 - How Can Retailers Prepare for Black Friday / Cyber Monday This Year?
31:58 - Final Thoughts
In season one, episode one our host, Vern Tremble, Senior Director of Marketing at Wunderkind, sits down with Wunderkind CRO, Richard Jones, to discuss disruption in the SaaS industry.