Intuitive Art Sales with Jessica Craddock: Recent Episodes
The Artist Market Co.
This is the show where I, Jessica Craddock, am going to teach you how to source your art marketing from within. You're going to practice claiming that authentic art business that you want and leaning into the most natural way for you to get there. You're going to learn to get connected to your intuition, your confidence and your community, so that you can sell your art consistently while holding strong boundaries on your work, life balance.
Ep85 – Recently, I started feeling off but couldn’t pinpoint why. Within a short period of time, I was experiencing anxiety attacks and knew I had to call the doctor. After consulting with my regular doctor, naturopath and therapist, I’m starting to feel better, but it’s made me question how much I’ve been doing. After taking time to reassess, I’ve realized I need to cut way back. I feel my mission is too important to completely take the summer off, so, instead, I’m scaling back my efforts to 20%. In this process, I’ve decided to rebuild that 20% from scratch.
I know I’m not alone because so many artists have shared with me that they are overwhelmed or burnt out. Just like me, they can’t keep up their current pace. Something has to change. So, part of that 20% is determining how to help this amazing community of artists. What I’ve been teaching for the past several years is incredibly valuable, and I don’t want to give it up, so I’ve been working on a simplified version that not only teaches you how to have a distinctive voice but how to simplify your own art career and revive your spark.
Listen in to learn more about my upcoming workshop series and why you don’t want to miss it!
To register for the Revive Your Spark Workshops, click here: https://theartistmarket.co/spark-workshops/
>> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/
>> Visit Jessica’s website at www.TheArtistMarket.co
For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @artistmarketco.
Ep84 – Agnes Russo is a contemporary abstract artist living in Dallas, Texas. Her art is an invitation to stop, relax and recharge in this crazy, busy life. She uses a loose technique with water and acrylics that allows the art to reveal it’s own story of peace and serenity.
This past year has been an eye-opening experience for Agnes. She has developed a deeper understanding of what she wants to express with her art, and she has been able to use this understanding to connect with more buyers, especially at in-person events. However, Agnes is trying to have a stronger online presence and is looking to bridge the significant gap between her online sales and her in-person events.
She knows social media can be a useful tool for artists, but she struggles to allow herself to be vulnerable with her audience after a difficult online experience.
Listen in as we get to the heart of what Agnes really wants and discuss the best way for her to get there.
>> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/
>> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @artistmarketco.
SHOW NOTES
Ep83 – Jessica Singerman is a multidisciplinary artist and an outdoor athlete whose work is highly informed by the time she spends outdoors. Her work is all about connecting with people in that slower space and taking responsibility for the changes in the environment.
Two years ago, Jessica took a full-time teaching position in the school of film at a local university, a change that greatly impacted her art business. While she loved her teaching job, the additional income lessened the pressure to sell her work, and that lack of pressure had a two-faceted effect. On the one hand, the amount of work Jessica sold was greatly reduced, and that meant that her studio was filling up with unsold pieces. On the other hand, she was able to give herself some grace creatively, exploring different media and techniques she had always wanted to try. The latter allowed her to hone skills that improved her practice.
Overall, the last two years have been a positive experience for Jessica, but she’s ready to get back to selling more of her work. Her biggest problem seems to be generating leads. She knows how to move forward with the sale once someone expresses interest, but she’s considering hiring someone to help get her to that point.
Listen in as we talk through a strategy that will help Jessica get back to selling more work.
Ep82 – Robyn Ready Voth is a portrait painter who captures the milestone events of life in heirloom paintings. She has seen many changes in her art down through the years, and due to her diligence as a student, she regularly takes her art to a new level. As Robyn’s knowledge of art has grown, so has her understanding of why she creates, revealing the reasons behind her work as the years have passed.
Robyn learned that before she could connect with others, she had to learn to connect with herself. She did so through meditation, which also allowed her to define the mission that she desires to serve. Robyn loves connecting one on one with people and strives to encourage and help them find their place, adding value to their lives by defining what is most important to them. This led Robyn to create heirloom paintings. Her paintings capture the defining and pivotal events in life that are important to save for future generations.
At this point in her master’s program, Robyn is trying to define her plan, not only for her artmaking but for herself as well. She is currently looking for an execution partner, or accountability partner to hold her to her goals. However, finding the right person is proving to be tricky due to scheduling conflicts.
Listen in as we talk through the value of introspection, building our energy and holding ourselves accountable while I give Robyn some actionable tips on following through with her plan.
>> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/
>> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @artistmarketco.
SHOW NOTES
Ep81 – Denise Lafer is an artist who uses multiple different media in her work. She wants to get her work in front of more people and create a community, but finding the time to do so while working full-time and raising two small children has been difficult. Denise dreams of building an art business that will replace her day job so she has more time to spend with those she loves.
It intimidates Denise when she hears people say you have to build a website, develop your own brand and do so many other things before you can put yourself out there. The fear of overinvesting in all these things and getting ahead of herself have been a roadblock for Denise. And she says, honestly, she doesn’t know how to get her work in front of a bigger audience without making that investment first.
Recently, Denise started doing occasional workshops to put herself out there in a less intimidating way. The feedback she’s received and satisfaction she’s experienced have been a boost to her confidence, and she’s even started applying to open calls for art by galleries.
Listen in as I help Denise with a strategy to build a community and work towards creating a full-time income with her art business.
>> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/
>> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @artistmarketco.
SHOW NOTES – https://theartistmarket.co/?p=10635&preview=true
Ep80 – Chanelle Jefferson is a blind contour artist, meaning she draws without looking at the canvas. She is a storyteller and drawer first and a painter second. Her journey as an artist began by processing her own trauma and pain, which then became storytelling through her experiences and transmuting her pain into artwork and light. Chanelle also takes commissions to tell the stories of other people who resonate with her work.
Chanelle is also trained as a counselor and an energy, mind and emotions practitioner. Not only does she work with people one on one, but she also offers retreats with the goal of helping participants get to the root of their work and move beyond what triggers them and holds them back.
Chanelle’s business continues to grow, but with growth comes the need to expand your team. Chanelle is struggling to bring someone into her business because she fears not being able to find someone that will care for it the way she does.
Listen in to hear more of Chanelle’s story and the advice I share on expanding her team.
>> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/
>> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @artistmarketco.
SHOW NOTES – https://theartistmarket.co/?p=10616&preview=true
Ep79 – Emiko Venlet is an acrylic and oil painter from Vancouver who paints tabletop still life that holds memories for people and whose meaning creates a narrative. Emiko uses bold colors and patterns in her work, and she recently even started doing papier mâché sculptures.
Emiko had her busiest year of making art ever in 2023, doing a few solo shows and several group shows. However, she experienced burnout at the end of the year, and as a result, has decided to change her direction for 2024. She has decided not to do any shows for a year, which means finding other ways to bring in an income is essential.
Emiko has a lot of ideas about where she wants to take her art for the rest of the year, so listen in as we talk through a plan to do everything she wants but in a way that will help her make the money she needs.
>> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/
>> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @artistmarketco.
SHOW NOTES https://theartistmarket.co/?p=10489&preview=true
Ep78 – Maura Kealy Ogden is an artist and collector of images and other things. She paints fine art but is diving into her new business of creating collage pieces using found objects.
Maura enjoys the experience of creating and loves to share it with people. That is why she tells stories with her art. She believes that humanity exists in the traces of people’s lives, things left behind that can tell their story.
The dilemma for Muara lies in how to merge her two passions, creating fine art and creating collage pieces, and figuring out the best way to brand her art business. She doesn’t see her collage pieces as fine art but loves to create them because they bring joy to her and to others.
Listen in as I help Maura unlock the why behind what she creates and develop an elevator speech to build her brand.
> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/
> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @artistmarketco.
SHOW NOTES
Ep77 – Christie Owen is an abstract artist and designer from Oklahoma. Her work can be described as earthy and tranquil, with a focus on finding beauty in the imperfections. I’ve known Christie for several years, and we have experienced many of the ups and downs of being artists and entrepreneurs together.
Currently recovering from burnout, Christie is switching gears and trying new things. With the goal in mind of finding her flow state once again, she is allowing herself more time to play with different mediums, changing surface textures and not overthinking the desired outcome.
While change isn’t always easy, Christie is determined to simplify her life and reconnect with the joy of creating. She is committed to exploring new ways to bring in enough income with her art business to put her daughter through college while also continuing her job as a designer.
Listen in as we talk through balancing both life and business.
>> For more practical and energetic strategies to create consistent income and life balance, follow Jessica on Instagram https://www.instagram.com/artistmarketco/
>> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/
Connect with Christie:
Instagram: https://www.instagram.com/christieowenart/
Website: https://christieowen.com/#MOBILE
SHOW NOTES
Ep76 – Andrea Erhardt is a muralist and art business coach from Springfield, Missouri. Andrea had always been interested in creating art for a living, but she never really thought it was possible.
After graduating with a degree in general business and painting, Andrea started a promotional business with a few friends that did very well, but her heart kept coming back to painting. She took a position as logo painter with Bass Pro Shops corporate, and traveled around the country painting logos for new store locations.
Eventually Andrea grew tired of always being away from home and decided to focus on growing her mural business back home. She did so by focusing on painting murals in public spaces in the early stages of her business career. As Andrea became more successful, she realized that she could provide valuable insight and assistance to other artists wanting to start their own mural business.
Listen in to learn more about Andrea’s journey from entrepreneur to artist and how she grew a thriving mural business.
>> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/
>> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @artistmarketco.
SHOW NOTES: https://theartistmarket.co/how-i-went-from-skeptic-to-successful-mural-business-owner-andrea-erhardt/
Ep75 – Debbie Downey is a professional face painter and balloon twister who has recently moved into doing murals. Debbie has been creating murals for children’s spaces and small businesses, so thus far her art has been more about who she’s making it for than about the art itself.
Debbie says she is still taking whatever comes her way but would love to have the financial freedom to turn jobs down if they don’t feel aligned with her vision. Right now, she is working toward making more money per commissioned mural as well as getting away from working nights and weekends. Debbie wants to know how to find more of her ideal clients in a short timeframe so that she can make more money with her art.
Listen in as I teach Debbie how to reach out to create new clients and grow her mural business.
>> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/
>> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @artistmarketco.
SHOW NOTES
Ep74 – Kristine Hurd is a mixed media artist from Saskatchewan who works with alcohol ink and enjoys fluid experimenting. She works full time outside of the home and paints for fun in her spare time. Kristine isn’t looking to turn her art into a full-time income, but she knows she must sell it to continue to do the thing that she loves. Being a very prolific painter, she faces the challenges of limited space and the cost of purchasing supplies.
Even though Kristine has a marketing degree, as an artist, she feels social media can be all-consuming. Because she paints for herself, Kristine feels that there isn’t really a story behind her art. Not knowing the story behind her art keeps Kristine from being able to identify who her target audience is. This makes it more challenging and tedious to come up with content for social media.
Listen in to learn what Kristine is missing and the advice I give her on finding and connecting with her ideal art buyer.
>> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/
>> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @artistmarketco.
SHOW NOTES
Ep73 – Sam Groom is a printmaker and collage artist from the UK. She creates relief prints and sculptural artworks that are bold, colorful and joyful.
Sam has been successful at selling her artwork thus far, but she is trying to figure out the best way to generate more income. Most of her sales come from live events, but she also sells in local stores, through her website and on social platforms. She would like to be selling more online by increasing her presence there to draw a larger audience for her work. Should she raise her prices, focus more on her originals, or something else?
Sam spends a significant amount of time on her originals, which are her passion projects, and would really like to be making more for her time and skill. However, she is a bit risk averse about going bigger, being bolder and increasing her prices significantly.
Listen in as I coach Sam on where she should increase her prices and other strategies she can use to get her art in front of more people.
>> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/
>> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @artistmarketco.
SHOW NOTES
Ep72 – Nikkita Cohoon is a designer and multimedia artist who makes vibrant artwork with lots of mark making that feels like a chatty conversation. She started her own brand design business in 2013, which she has loved doing, but is now working full-time in a position that allows her to use more of her creative inspiration for her own work. Nikkita is passionate about creating rituals in life, not just following a routine, and through her classes and workshops she focuses on helping other artists do the same.
Nikkita believes in being in tune with the seasons of your body and mind and not pushing yourself to stay busy when you need to rest and settle. Being a firm believer in staying grounded through rituals, Nikkita focuses on actions that are aligned with her current state and feel good for her. Lately, she has been in a resting or “wintering” phase, exploring the inspired ideas she has collected for several months, looking for little nudges that will help her decide when to take action on her evolving ideas.
Listen in as Nikkita and I talk through what she’s exploring and how to recognize when to execute her ideas.
>> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/
>> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @artistmarketco.
SHOW NOTES
Ep71 – Cindy Atchison is an artist and graphic designer living in Durango, Colorado. In her work she focuses on expressing the beauty of nature and our world through stylistic landscape paintings. She likes to create art freely, joyfully, and prolifically in an authentic, unique style that portrays her pursuit of beauty in a way that connects people through a shared love of nature and beauty.
Cindy would like to sell more art and learn ways to make deeper connections with buyers, but she’s not sure where to focus her marketing efforts. Should she be pursuing gallery representation, focusing on her social media, or offering online purchases on her website?
Listen in as I walk Cindy through a dream life meditation to help her find the answers she’s looking for.
>> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/
>> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @artistmarketco.
SHOW NOTES
Ep70 – Gaya Shantaram is an intuitive artist for spiritual, professional women who want to capture a moment in their timeline visually. She is also an author marketing her books.
Over the past year or so, she has taken a step back from her art business, not only to manage her personal life but also a transcontinental move. She is still selling, putting herself out there and painting on occasion, but at a more laid-back pace.
Gaya has been questioning whether she actually is an artist and trying to determine her motivation for creating. What she is trying to accomplish? Does creating art continue to serve her, and is it a proper use of her time?
Listen in as I walk Gaya through some self-exploration and help her begin to form an identity that includes being an artist.
>> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/
>> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @artistmarketco.
SHOW NOTES
Ep69 – SaraMarie Bottaro is a painter from Boston. She’s an artist who is working with themes of divination in the ancient Mediterranean using mixed media and culturally relevant symbols to illustrate some of the stories and traditions of that culture. She works full time and loves her day job, but she also loves to create.
Passionate about sharing stories of her culture through her art, SaraMarie knows that her work has come a long way in the past year, and she is excited to take it even further. However, she is uncertain what her top priorities should be and where she should be spending her time. It’s a daunting task to combine her goals, the opportunities she already has in front of her, and the things that she wants to explore more to create a marketing plan that works for her business.
Listen in as I walk SaraMarie through some important questions that help her discover what she needs to focus on first and how to incorporate more as she moves forward.
>> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/
>> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @artistmarketco.
SHOW NOTES
Ep68 – LaDara McKinnon is a painter who creates vivid, abstract art with lots of movement in it. The past year has seen a lot of change in her life. She experienced the loss of her mother and the grieving process. For a while she wasn’t able to paint or go about her regular routine with her business. It’s been difficult because she’s always had a great foundation for her business and her art and thought she had everything together.
Now that LaDara is in a better place, she is reintroducing herself to what she loves to create, giving herself grace while relearning both her art practice and who she wants to be in her art business. It is important to LaDara to make a difference in the lives of others and set an example. Philanthropy work is very important to LaDara, and she wants to be even more impactful in the future.
Listen in as I walk LaDara through an exercise to help identify her core motivation and message so she can develop an effective marketing plan for 2024.
>> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/
>> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @artistmarketco.
SHOW NOTES
Ep67 - Laurie Baars is an abstract, non-representational artist who works with texture, mark making, and collage. Her art captures the feeling of places that she's been and evokes a sense of calm and spaciousness. Laurie transitioned into a career as an artist after spending 30 years in a corporate career because she wanted to leave the stress and overwhelm behind, and she is very proud of all the she has accomplished in the past year.Laurie’s goals include growing her online sales and getting her work into galleries. She knows that connecting with the right people will help her reach those goals, but she’s not exactly sure how to go about it. Although she has been successful at attracting followers and growing her email list on Instagram, it’s not getting her where she wants to go.
Listen in as I teach Laurie how to make connections that can lead to her success._________________________>> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/
>> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @artistmarketco.SHOW NOTES
Ep66 - Heather Freeman is a contemporary, abstract artist from Durango, Colorado. She uses acrylics, collage, graphite and whatever tools she feels moved to explore at the time. Heather has been fully committed to being a working artist for the past two years, but she has yet to reach her goal of bringing in a healthy profit from her art business. Like many artists, her art covers a portion of the expenses, and she supplements with grants and her part-time job in public health.Over the course of the last year, Heather says her art has become stronger. She is better at saying what she wants through her art and is looking to make more connections with people who are attracted to her artistic style. She is already doing an amazing job of building connections with her local artist community by participating in local events and inviting the public to some of her own. Heather not only wants to continue to grow locally, she is looking to do the same online.Listen in for several valuable tips on honing a local strategy as well as growing an online presence for your art business.
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>> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/
>> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @artistmarketco.SHOW NOTES
Ep65 - Olivia Franklin is an oil painter from Marietta, Georgia. She paints anatomical self-portraits with anatomy as symbolism to evoke raw emotions. Some of her subjects are motherhood, mental health, and postpartum anxiety. She's at a growing point in her business where she's getting into markets, her online views are going up, and she paints every day. Her business is on the way to where she wants it to be.Olivia is very active on Instagram, but she’s wondering if she needs to change the way she’s using it. She’s been posting a couple of times a day, every day, but not getting any engagement or making the connections she’s looking for. Instagram has made it possible for Olivia to connect with other artists, small businesses and even people in her local area, so she knows it has value to her business. She doesn’t want to leave the platform altogether, but she is struggling to decide what to do... should she stop devoting so much time to it and focus more of her attention on something like Pinterest where she is seeing a lot of growth?Listen as I walk Olivia through making a mindset shift about marketing platforms and how to use them to complement her art business.____________________________>> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/
>> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @artistmarketco.SHOW NOTES
Ep64 - Heather Kiser is a self-taught painter and mixed media artist who lives in Charlottesville, Virginia with her husband and three children. She has a PhD in English Literature, and it was her lifelong interest in art that led her to the decision to become an artist. She began pursuing her interests as a painter after leaving the academic world following the birth of her first daughter, and she officially started her art business in November of 2023.Heather learned some valuable lessons from her very first market and wants to add multiple facets to her business in the future. In just a few years, Heather sees herself as a career artist with a self-sustaining business and is rapidly moving toward that goal. The downside is because there is so much to do, Heather is finding herself very overwhelmed. There are so many opportunities and everything feels urgent. As a result, she is feeling a lot of pressure to get it all done, and she’s not sure what to do next.Listen in as I help Heather decide what should occupy her time right now and what can be set aside till a future date.______________________>> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/
>> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @artistmarketco.SHOW NOTES
Ep63 – Grace Lane-Smith is an artist, writer, and mental health advocate. The subject of her paintings has always been water, but most recently, the Atlantic Ocean. She is finding that life is manifesting a beautiful convergence of her visual art practice, her passion for supporting positive mental health and her love of writing.
Through her observance of the Atlantic Ocean, Grace has realized that the oceans go through changes, whether that be due to the the different seasons or the daily conditions. As humans, we also experience these same changes and a range of emotions.
Grace loves to get involved in new projects that she is passionate about but sometimes she feels burnout near the completion stage. Burnout can cause conflicting emotions, but Grace feels strongly that all emotions should have a place at the table. Through her experience supporting mental health, Grace has learned a few tools that have helped her deal with the negative emotions that come with burnout. She is passionate about spreading the message that burnout is common, and you don’t have to feel alone.
Listen in as I walk Grace through some ways to let go of the things that can wait and focus on what has to get done.
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>> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/
>> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @artistmarketco.
SHOW NOTES
Ep62 - Natalie Duflos is a painter from Belgium. Nathalie worked in a corporate job for 17 years and because she was unhappy, she decided to become a painter. She has been a full-time painter for the past two years, creating figurative works based on photographs that she connects to. Her paintings tell her story of being in a life she thought others wanted her to live, not being happy, but being a people-pleaser. No longer trapped by that mindset, Nathalie is working toward a life that she can feel and was meant to live. Nathalie's business has really grown in the past year. She is doing a lot of commissions, which she loves, but would like to sell more of her originals. She wants to be more thorough and consistent on social media, sharing both her story and her art as a visual representation of it. The challenge for Nathalie is that she finds it difficult to share the story behind her original paintings on social media because it is very personal and vulnerable.
Listen in as I lay out an Instagram strategy for Nathalie that will help her more comfortably share her story and connect with her audience. _______________________________>> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/
>> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @artistmarketco.SHOW NOTES
Ep61 - Jon Brooks is married to Jessica Craddock. Jon creates sculptural fireplace logs from steel but has always sold them as a side business. Because he has always had a day job, Jon has never had a lot of time to market this side gig in a way that would help it grow. Recently, Jon decided it was time to leave his day job and commit the additional time to implementing a fresh marketing plan for his side business in hopes of catapulting his success.With more time on his hands, Jon is excited to grow a business that lends itself to a completely different lifestyle of selling his art and doing things on his own terms. A new opportunity has presented itself for expanding sales, one that Jon is confident will be a launching point for his newly restructured business model.Listen in as we discuss a marketing plan to help Jon achieve the goals he has for his business and the future for our family.__________________________>> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/
>> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @artistmarketco.SHOW NOTES
Ep60 - Tricia Caracappa is an abstract painter who looks to play and find pure joy and delight in her art. She has a background in representational work but says that the pendulum swings back and forth between the two, and they bring new gifts to each other. Right now her focus is abstract. She is not just beginning her art career, but she knows that there's so much more ahead and is excited to go on this huge, beautiful journey.About a year ago Tricia pivoted her business. She felt a pull to create in a local community space where she could interact with other artists and the public. At the same time, she shifted to creating art purely for herself, focusing on what made her joyful, exploring her own curiosity and playing in the studio. Looking to the future, she is ready to double down on her work within her community and being present at local shows and art events. She is energized by the process and wants to see where else she can go with it. Even though Tricia doesn’t really have a plan, she’s okay with that. She has become comfortable with her voice, and she is ready to introduce a bit of structure to her art practice.Listen in as I explain to Tricia how she can add structure to her schedule and practice that will align with her goals.____________________________>> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/
>> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @artistmarketco.SHOW NOTES
Ep59 - Joanne Renner is an oil and pastel painter from Pittsburgh, Pennsylvania. Joann’s work is largely expressionist. Joann received degrees in both studio art and art history in the 80s, a time when it was very difficult to break into the art world, especially as a female artist. Because there was no internet, making connections with other artists was very difficult. Even though she truly felt that becoming a fine artist was her calling, Joann decided to set aside her aspirations to raise a family and care for her aging mother, but she never lost sight of her vision.In recent years Joann has refocused her efforts toward her art business, and she is encouraged by the realization that artists are supporting one another, male and female. She has personally found a very supportive community of artists, not only in her local area but in the online space as well. Joann gravitates toward art with a cause or message, and she is learning to utilize the collective power of the artist community to help grow her business.Listen in as we discuss ways for Joann to market her art and collaborate with fellow artists to spread her message._______________________________>> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/
>> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @artistmarketco.SHOW NOTES
Ep58 - Lissa Watson is a photographer from Winston-Salem, North Carolina who has recently gone from digital to film photography. She enjoys creating work from her European travels and sharing the beauty of these locations with her audience. When life gets busy, Lissa appreciates the fact that film photography forces her to slow down, and she enjoys rediscovering the awe and wonder of the world around her through the lens.Lately, Lissa has been trying to figure out where she fits in this season of life as she works to grow her photography business. Her children are getting older, and she is exploring new interests to expand her identity beyond wife and mother. Lissa knows the benefits of being active on social media but needs help creating a structure or strategy for posting that will allow space for creative freedom.Listen in as we talk through a creating structure that will help her be more consistent and successful at sharing online while offering her the freedom she desires.______________________________>> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/
>> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @artistmarketco.SHOW NOTES
Ep.57 Abby Anderbard is a painter from Wisconsin. Her work is a reflection of herself and where she’s at in her life. Currently, she illustrates this through vague flora and fauna silhouettes, such as the raven, and reflective elements such as mirrors and gemstones. Abby is in the beginning stages of creating consistency with time management by taking control of her energy levels.As far back as she can remember, Abby has struggled with varying energy levels. Her natural rhythm is to go, go, go and then crash for an equal amount of time, experiencing regular phases of burnout. It was only recently that she began recognizing how her energy gaps are affecting all aspects of both her personal and work life. She is ready for change because she wants to be able do the things she loves every day and not be subject to her current highs and lows that can last days at a time.Listen in to learn how Jessica coaches her through taking baby steps to reinforce a pattern of energy that will work for life._________________________________>> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/
>> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @artistmarketco.SHOW NOTES
Ep.56 Pamela Paulenko is a conservation artist from Toronto, Canada. She uses watercolor and acrylics to paint mostly marine ecosystems, which are the main focus of her conservation interests. Combining her major interests with her art, Pam uses imagery to promote a feeling of hope in relation to conservation.Pam has been at her art business for three and a half years, and even though that feels like a long time, she continues to persevere, going through the stages and believing strongly in her art and her mission of conservation. She is currently looking for places to put herself in front of her ideal art buyer.Pam will have more time on her hands in the coming months, and she’s working on a plan to maximize what she accomplishes. Because she won’t be spending as much of her time on habitat restoration, Pam plans to use that time creating, applying for group shows and for grants. The challenge? It all makes her nervous just thinking about it.Listen in as I lay out a plan to get Pam moving toward her goals so she can see the progress she’s been longing for. >> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/
>> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @artistmarketco.SHOW NOTES
Ep.55 -Megan Spindler is a painter and collage artist from Wisconsin with a background in architecture. Megan is learning that she doesn't have to choose between a day job and art because a day job can provide structure and financial stability for her art business. While molding the two together, she is looking for that thing that she wants to create that others will want to buy.
Megan has received lots of positive feedback about her creations and has gone in a lot of different directions with her art, but she hasn’t settled on anything that is bringing in a consistent income. Megan is currently focusing on creating a very unique product, a centerpiece used for events and special occasions that features the people or organization being celebrated. The problem lies in gaining exposure for these centerpieces in a way that will help her connect to her ideal art buyer.
Listen in as we work through ways she can gain exposure for her unique creations.
_____________________________________>> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/
>> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @artistmarketco.SHOW NOTES
Ep.54Camilla Howalt is a fine artist living in Malmö, Sweden. She describes her work as a construction of elements based on specific art periods with tools and subjects that she has had interest in throughout her life. Most of these works tend to appear more abstract, but they cannot be read linearly. Having moved countries a few years ago, Camilla is currently reintegrating her new studio space and routines and getting set up to restart her art practice as a financially viable business from a creative point of view. Amid all the changes she is experiencing, Camilla continues to work toward long-term goals. Camilla is creating a more manageable version of the higher vision she has in mind, but she also sees many of her projects happening concurrently. As a starting point in her new community, she is most interested in ways to market her limited-edition prints. Listen in as we develop a strategy that she is comfortable with and can build on in the future. _________________________________>> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/
>> For more practical and energetic strategies to create consistent income and life balance, follow Jessica on Instagram @artistmarketco.SHOW NOTES
EP53: Nina Albrecht is a painter from Finland. Her paintings are inspired by Nordic landscapes, and she incorporates a mix of realism and fantasy into her work. She is very busy with her four children now that her parenting leave has run its course, but she is determined to keep her art alive.Successful at selling her larger paintings, Nina has actually found it more difficult to move her smaller pieces. In order to reduce her inventory, she recently organized an online auction. However, the auction failed to draw enough participation to produce any sales, so she is looking for more effective ways to encourage her audience to attend, even if it means stepping outside of her comfort zone.Listen in as Jessica challenges Nina to face her fears to create the success she is hoping for.___________________________________>> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/
>> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @artistmarketco.SHOW NOTES
EP52: Ingrid Fraser is an oil landscape painter from Scotland. Her paintings are about people's connection to the landscape, often through the eyes of Scotland and its history. Ingrid has been painting and exhibiting and calling herself a professional artist since she left art school 17 years ago, but her art business still isn't fully self-sustaining. She's proven she can paint and sell time and time again but doesn't feel like she's maintained momentum over the years.
Ingrid has difficulty prioritizing her creative work over other things in life such as chores and errands. Since the birth of her second child, she no longer has a dedicated studio space and finds it especially challenging to shut the door and walk away from her domestic tasks. Like many artists, Ingrid feels inept at making buyers feel comfortable and building the connections she knows are essential to growing her business.Listen in as I teach Ingrid how to build connections and take control of her time, so she can create the momentum she’s looking for.____________________________________________________________>> For information on working with Jessica, send your questions/thoughts here: Contact me>> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @artistmarketco.
SHOW NOTES
Episode 51: Jasmine Kroeze is a painter from New Zealand. She creates bold, playful, organic art that is heavily influenced by her background in textiles. She has a one and a four-year-old, so she has tight boundaries around her family time. She's working about three days a week and trying to find ways to make her business work for her, instead of the other way around.
The time has come when Jasmine needs to future-proof her business, making it more sustainable. Even though she has several sources of income, Jasmine is looking to create more revenue in a way that requires little time and effort on her part.
Listen in as we develop a plan to create a more sustainable income for Jasmine that will check all the boxes.
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>> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/
>> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @artistmarketco.
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EP50: Jedidah Chick is a painter living in the UK. She grew up in post-colonial Zimbabwe at a time when the history of the African culture was not celebrated or accurately taught in schools. Jedidah’s knowledge of her African heritage, especially the untold stories of her female ancestors, has become the driving force behind her art. Through her paintings she celebrates the African female figure, her struggle, and her history, often focusing on Afro hair and the message of female empowerment.
Jedidah’s vision is to create art that resonates deeply with African women like herself, sharing the rich beauty and history of the African woman. Her passion is to inspire a positive self-image that will empower African women to achieve their goals and dreams and help them realize their full potential. After painting full time for a couple of years, Jedidah has had some success selling her work, but she needs to find more buyers. To do so, she needs help connecting with an audience that will resonate with her art.Listen in as I teach Jedidah how to build a foundation of people who resonate with her work.__________________________________________________________________________________>> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/
For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @artistmarketco. SHOW NOTES
The “Artist Success Interview Series" is a collection of interviews from artists who have had great success selling their art and reaching their goals. They’ll be sharing the biggest catalysts to their success and providing valuable tips that you can implement in your own business.
Inge Flinte is an abstract artist currently living in Australia. Inge has been painting seriously for about 8 years now, but it wasn’t until just a few years ago that her career in fine art took off. She gave some work to a friend's gallery just to get it out of the house, and to her surprise her originals began selling so fast she had a hard time keeping up with the demand. Prior to this experience, Inge never thought it was possible to create an income around her art, and it took someone else believing in her for Inge to begin believing in herself. Her art business continued to grow as she had fun acting on her ideas and seeing where they would take her.
Over the past couple of years Inge has seen a lot of change, to include moving continents twice and uncertainty with her husband’s job along with the normal change that occurs as life happens. She managed to adapt but not without making changes in her business as well. When she became concerned that selling her original art wouldn’t bring in the income she needed, Inge decided it was time to create a few new streams of income.
Listen in to hear more about how Inge adapted and the pivots she has made in her art business.
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>> For information on working with Jessica, send your questions/thoughts here: Contact me
>> For more practical and energetic strategies to create consistent income and life balance, follow Jessica on Instagram @artistmarketco.
SHOW NOTES
The “Artist Success Interview Series" is a collection of interviews from artists who have had great success selling their art and reaching their goals. They’ll be sharing the biggest catalysts to their success and providing valuable tips that you can implement in your own business.
Keith Andrews is a wildlife artist living in Alberta, Canada whose style is very realistic and large. He has found success through strategic marketing and working to build relationships with people around his art.
Keith believes in testing things out to see what works best for his business. Doing things such as following valuable advice from fellow artists and being willing to try new things has helped Keith be successful at what he does.
Listen in as Keith talks about his success and what it took to get him where he is today.
>> For information on working with Jessica, send your questions/thoughts here: Contact me
>> For more practical and energetic strategies to create consistent income and life balance, follow Jessica on Instagram @artistmarketco.
SHOW NOTES
The “Artist Success Interview Series" is a collection of interviews from artists who have had great success selling their art and reaching their goals. They’ll be sharing the biggest catalysts to their success and providing valuable tips that you can implement in your own business.
Kristin is a self-taught, mutli-passionate artist whose interests have led to her building multiple income streams. She is an artist, teacher, and designer. After realizing that always saying yes and trying to do it all was taking precious time away from her family, Kristin decided to focus on making time with them a priority. She also wanted to create more space for her own artistic exploration, which she thrives on.
Over time Kristin phased out projects that no longer supported her vision and stuck with the things that excited her the most. Planning and remaining flexible not only gave Kristin the family time she wanted, but she completed a major project and maintained a six-figure income.
Listen in to learn more about how Kristin’s love for creative entrepreneurship helped refine her business and all about her new book.
For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/
For more practical and energetic strategies to create consistent income and life balance, follow Jessica on Instagram @artistmarketco.
SHOW NOTES
I just finished hosting a series of classes called Beyond Cookie Cutter: How to Sell Your Art with More Authenticity, where I explained why you feel like you've hit a plateau with your art sales, and why you're probably only making about a third of what you could right now.
In these classes I introduced the Consistent Income system to help you identify the holes in your marketing and show you how to create a new plan or edit yours to work better. I highlighted some steps to get started. I also showed how the Consistent Income system works within my coaching container so that you can decide if it's right for you.
Now, if you did not sign up for that class and you're regretting that now, the link to the replay is in the show notes. You can sign up and get instant access. I hope to see you in the program!
>> For questions about Consistent Income connect with Jessica on Instagram @artistmarketco.
SHOW NOTES
I’d love to help you find a way to sell art that feels more genuine for you. I’m hosting a free training for artists who are craving an authentic strategy so they can sell more and stop jumping from idea to idea. If this is you, I’d love to see you there! Sign up here.
For more practical and energetic strategies to create consistent income and life balance, follow Jessica on Instagram @artistmarketco.
The “Artist Success Interview Series" is a collection of interviews from artists who have had great success selling their art and reaching their goals. They’ll be sharing the biggest catalysts to their success and providing valuable tips that you can implement in your own business.
When Emiko Venlet started out, she spent a lot of time trying to do what other painters were doing by mimicking their style and the actions they were taking. Instead of creating an identity and a painting style of her own that would sell, Emiko realized she had lost herself in the process.
Focusing on positivity and exploring her own likes helped Emiko become more confident in her art and develop a style all her own. She then used the marketing skills she was learning and a little courage to connect with others about her art. As a result, Emiko went from bringing in $0 to $1500 a month and more!
For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/
For more practical and energetic strategies to create consistent income and life balance, follow Jessica on Instagram @artistmarket.co
SHOW NOTES
The “Artist Success Interview Series" is a collection of interviews from artists who have had great success selling their art and reaching their goals. They’ll be sharing the biggest catalysts to their success and providing valuable tips that you can implement in your own business.
For the first eight years of Deeann Rieves’ career as a fine artist, she felt as though she was flying by the seat of her pants without much of a plan.
That all changed at the beginning of 2020 when Deeann determined that “intention” would be her word for the year. She mapped out the entire year, planning the collections she wanted to create as well as the details of her releases. Obviously, some adjustments had to be made due to Covid, but she was actually able to stick to the plan she created. Deeann credits the growth of her business to that intention.
Listen in to learn how Deeann made big changes in her business by doing something as small as setting an intention.
For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/
For more practical and energetic strategies to create consistent income and life balance, follow Jessica on Instagram @artistmarketco.
SHOW NOTES
The “Artist Success Interview Series" is a collection of interviews from artists who have had great success selling their art and reaching their goals. They’ll be sharing the biggest catalysts to their success and providing valuable tips that you can implement in your own business.
Jess Currier (formerly Velarde) has always been committed to becoming a successful artist. She admits that her art wasn't amazing when she first started, but showing up and putting in the work allowed her to become the talented painter she is today.
Jess’s business began taking off when she started believing that her art was worthy of investing in. She wasn’t always happy with her finished pieces, but she realized that if someone else found value in it, she should be proud of it. It’s simply the process of learning to recognize the growth that you are making as an artist. Your talent, and therefore, your work, is going to change over time.
Jess is currently focusing on larger work for a group show at her dream gallery in NYC!
Listen in to learn how Jess Currier came to believe in herself and how she’s encouraging others to do the same.
>> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/
>> For more practical and energetic strategies to create consistent income and life balance, follow Jessica on Instagram @artistmarketco.
SHOW NOTES
The “Artist Success Interview Series" is a collection of interviews from artists who have had great success selling their art and reaching their goals. They’ll be sharing the biggest catalysts to their success and providing valuable tips that you can implement in your own business.
As a weaver Saskia Saunders prefers to create quality over quantity, working with high-end clients to create elegant and peaceful pieces.
Saskia’s success wasn’t immediate, but once she changed her way of thinking about her art business, her entire way of working drastically changed. In the span of only 18 months Saskia went from selling her weavings on Etsy for £35 to pricing them above £1,000. In fact, most of her work now sells for £5K-12K.
You’ll want to hear the self-realizations that helped Saskia build a business that complimented her lifestyle instead of competing with it.
For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/
For more practical and energetic strategies to create consistent income and life balance, follow Jessica on Instagram @artistmarketco.
SHOW NOTES
The “Artist Success Interview Series" is a collection of interviews from artists who have had great success selling their art and reaching their goals. They’ll be sharing the biggest catalysts to their success and providing valuable tips that you can implement in your own business.
Helen Phlen created her consistent income by combining what she loves most in the world, fine art and crystal healing, each fueling the other’s success. Helen attributes her success to believing in herself and trusting that there was an audience for her work.
Listen in as Helen shares the mindset shifts she made that helped her business grow beyond her dreams.
For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/
For more practical and energetic strategies to create consistent income and life balance, follow Jessica on Instagram @artistmarketco.
SHOW NOTES
The “Artist Success Interview Series" is a collection of interviews from artists who have had great success selling their art and reaching their goals. They’ll be sharing the biggest catalysts to their success and providing valuable tips that you can implement in your own business.
Carrie Roseman is an artist and photography mentor who does portrait photography based in Connecticut. She works with boudoir, personal branding and beauty portraits. To date she has been a professional photographer for 19 years, moving full-time into portrait photography about 8 years ago.
Carrie’s specialty is in-person, high-touch sales. At the time of this interview, Carrie’s average portrait sale was $6,000, and she shared what has worked for her to net $50K months.
✨ For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/
✨ For more practical and energetic strategies to create consistent income and life balance, follow Jessica on Instagram @artistmarketco.
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Alexandra Verboom Fritz is a contemporary western artist whose art celebrates the cowboy culture alive in Canada. She is self-taught and considers herself to still be in the early part of her career as an artist.
Alexandra has been selling directly to customers at trade shows, art fairs and ranch rodeos, but she can only do so many events per year. Alexandra has a one-year-old and another little one on the way, so the amount of time she has available to travel to shows and to devote to her art is very limited. This has Alexandra feeling overwhelmed, and she knows that time will be even more limited when her second child arrives in August.
Alexandra loves to connect with people who are interested in her art. Her current project involves connecting face to face with local cowboys, listening to their stories, creating a series of paintings around those stories, and building an art show to showcase those pieces. But because of her current schedule, she needs to find an alternative way to make those connections and gather those stories. She is looking to create a plan of action to be more active online which will hopefully present new ways to connect and expanding her audience.
Another big challenge for Alexandra has been forecasting a regular monthly income given the fact that infrequent events have been her main source of income. She wants to determine a better business plan and general focus for her art career that will help her increase her income and maximize the time she has available.
Listen in as I help Alexandra create a plan to make genuine connections online and determine a clear focus for her art career.
For information on working with Jessica, send your questions/thoughts here: Contact me
For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @artistmarketco.
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Megan Martin creates whimsical and playful drawings for kids and adults who are young at heart. She has been producing her art for around 20 years, and she makes a good part-time income from it.
A few years ago Megan found it easier to put her artwork out into the world digitally while her children were small. Her current business model is licensing with a print on demand site, generally using her artwork as pattern for fabric and wallpaper. Over the last five years the trend has been for that income to double each year, and sales from her Etsy shop have been supplementing that.
Now that her children are entering school, Megan is ready to be in the driver’s seat instead of relying on other companies to promote her business. Her lack of control over what happens to the print on demand company she works with makes Megan nervous about her future income. She has been successful so far but feels like she needs more stability and prowess for the long term.
Megan knows she needs to diversify her marketing assets to attract an audience of true fans and ideal art buyers. However, she’s not exactly sure what that’s going to look like.
Listen in as I teach Megan the simplest ways to help her step into the driver’s seat and take control of the future of her business.
✨ For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/
✨ For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @artistmarketco.
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Melissa Loyd is an acrylic artist living in Denver, Colorado. She is trying to figure out who she is as an artist and what she wants to say to her audience. Melissa typically works in acrylics, but is also dabbling in mixed media on wood panel and rock canvas. By exploring different options, she hope to find the combination that’s best for her.
Until this point, she has been using the launch model, and it’s been going pretty well. However, as a lot of us know, doing launches can be fairly traumatic, and Melissa’s not sure if that's the way that she wants to continue.
Melissa feels like she’s making a lot of progress in her business, but she longs to be more organized and consistent in her efforts. As an artist and a mother of four, she sometimes feels as though she is trying to do it all but isn’t really doing anything well. She just wants someone to tell her where she should focus right now and what she needs to prioritize.
Tune in to hear how I help Melissa find her focus and learn what to prioritize so she can continue to move her business forward.
For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/
For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @artistmarketco.
SHOW NOTES
Jeska Losonsky is an oil painter living in Washington DC. She is inspired by nature and works to capture the nostalgia and stillness of being immersed in nature through her landscape paintings.
Jeska is confident in her skills and vision as an artist. She would love to have a multifaceted art business, where she gets to inspire people to appreciate and collect artwork that's meaningful to them. She would also like to encourage people to explore their own creativity and live more fully immersed in nature and the real world as opposed to virtually and on social media.
Marketing is a struggle for Jeska, so her biggest challenge is knowing how to make connections that will create leads and referrals. She would love to do live paintings of wedding bouquets at the actual event and hopes to team up with wedding planners to help her find clients. Her goal is to turn her vision into a sustainable and profitable income.
Listen in as I teach Jeska to make the connections and collaborations she’s looking for and guide her through the steps to making this vision a reality!
For information on working with Jessica, send your questions/thoughts here: Contact me
For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @artistmarketco.
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Casey Wait is a pastor and storyteller. Her art is mostly a mixed media, celebrating humanity, the call to create and the freedom to be ourselves.
She's been selling for about three years, but seriously for two. Selling art is still her side income, but she's growing in both her practice and her business. Casey is one of my coaching clients, and she is currently working hard to be more focused in her business by deepening her marketing and developing a strategy.
Painting is a spiritual practice for Casey, and her connection between being a pastor and being an artist is evident in her work. However, she struggles with being true to herself because she tries to be the person she thinks other people want her to be.
As a result of taking my coaching program, Casey has realized that people connect to authenticity and has decided to lean into who she is.
Listen in as I talk with Casey about her next steps and help her continue to overcome what holds her back.
✨ For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/
✨ For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @artistmarketco.
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Sandra Gale is a color-loving artist from South Australia. She works in traditional media and about 18 months ago she developed a line of products with her unique artwork.
Creating Sandra Gale Studio allowed her to fulfill a dream of being her own boss and bringing happiness into the world with her bold, colorful style. Because of her background as an illustrator for another company, Sandra was very comfortable creating, publishing and printing. However, she faced a big learning curve when it came to the marketing, sales and operations side of the business.
While Sandra loves what she does, her biggest challenge is time management. She finds herself immersed in her product-based business which leaves no time to create. She is hoping to have the ability to hire an assistant once her business becomes more profitable.
Listen in as I teach Sandra how to take control of her time and see that making room in her schedule to create is possible.
For information on working with Jessica, send your questions/thoughts here: Contact me
For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @artistmarketco.
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Rebecca Sobbi is a landscape artist from Alberta, Canada. She paints in watercolors and oil and loves to draw inspiration from places she has visited. Rebecca is inspired to paint the feeling, not just the direct representation. She is a single mom of three boys and has been full-time with her art business for about four years.
Rebecca would love to be able to travel the world with her boys and sell her art to sustain her lifestyle. Last year she was able to quadruple her print sales and is currently doing a lot of wholesale work. Her goal for the year is to double her income, but she is having a hard time selling her originals. She feels this is a result of not finding the right collectors, which has led her to the decision to add some variety to her business. Specifically, she has thought about teaching.
Listen in as I talk with Rebecca about taking a more active role in forming relationships with buyers. You can take this information and apply it to your own business!
For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/
For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @artistmarketco.
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Michelle Boudreaux is a watercolor artist living in Atlanta, Georgia, who paints mostly florals.
Michelle has always wanted to be a fine artist, but when she shared her dream with others, she was disappointed to find that many of their reactions were discouraging. As a result, she decided to go in another direction, studying graphic design first and later going back to school for interior design. After a few years, she realized she was burning her out because it just wasn’t what she wanted to do.
About a year ago, Michelle moved from New York to Georgia with the intention of following through with her dream of becoming a fine artist. Knowing that she needed to make money from her art, she decided to move towards surface design and created a brand called February Rose.
Michelle has lots of ideas about the directions she could take her art, but she is finding the choices to be overwhelming. She is struggling with the feeling that she’s made zero progress towards her dream. Being overwhelmed and not knowing where to focus her energy causes Michelle to shut down and paralyzes her to act. She hopes that sharing where she’s at will help her find the direction she needs to keep her from feeling lost.
Listen in as I break it down for Michelle and help her learn to take it one step at a time.
✨ For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/
✨ For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @artistmarketco.
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Danica Factor is an acrylic artist who paints mostly florals with rich colors to create a joyful feeling in your soul. Danica started painting as a therapeutic outlet from around 2018 to 2021 and discovered that it made people feel happy and joyful. She has had great success connecting with buyers at art shows, but has found it difficult to make the same type of connections with her Instagram audience.
Sharing her background and what drove her to become an artist allows others to connect with Danica on a very personal level. As a result, she has decided the time is right to share her vulnerability and find her fellowship in the digital space, but she just doesn’t know where to start.
Listen in as I coach Danica on how to talk about her story in a way that people can relate to, making them want to stay on the journey with her.
For information on working with Jessica, send your questions/thoughts to jessica@theartistmarket.co
>> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @artistmarketco.
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Mindy McClendon is an abstract, intuitive artist from Florida. She is at an exciting place in her business where she feels like she's getting there, she's getting a foothold in the art world, and she's starting to build momentum. Mindy’s dream is to own and operate an art empire.
Now that she is in a good place with her business, Mindy is looking to explore more paths as a working artist. She is interested in trying out other avenues of income, such as teaching in-person classes and running online painting courses.
Mindy loves talking to people about her art, connecting with people, and developing relationships, so teaching classes is a natural progression for her.
In this episode, I guide Mindy through the process of turning her interests into her reality. There's plenty to take away from this episode, so be sure to listen in!
For information on working with Jessica, send your questions/thoughts to jessica@theartistmarket.co
For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @artistmarketco.
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Cecilia Battaini is an Illustrator and Surface Designer from Milan, Italy. She used to work in the fashion industry but lost her job as a result of Covid. Although Cecilia started painting to relieve anxiety, she found herself falling madly in love with it and decided to do it as a full-time job.
Cecilia finds inspiration in florals, animals, plants and mushrooms, and she dreams of building a lifestyle that allows her to work remotely. Ultimately, she would like to travel around the world, collecting inspiration from the plants and animals she observes. Currently, her income is generated through licensing and print on demand. Her most recent project is creating wallpaper for children, but she sees the need for a new focus that will bring more income, more quickly.
Because she seeks perfection in her work and worries that she isn’t doing everything right, Cecilia finds it challenging to keep a positive mindset. Her income is currently limited, but Cecilia is determined to step outside of her comfort zone in order to make her dream lifestyle a reality.
Listen in as I instruct Cecilia on the steps to making money now, creating a core income for herself that will give her the security and confidence to make her business succeed.
✨ For information on working with Jessica, send your questions/thoughts to jessica@theartistmarket.co
✨ For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @artistmarketco.
SHOW NOTES
Kayla Gale is an oil painter and a mother of two from the Canadian prairies of Saskatchewan. Kayla started painting about eight years ago, and for the last five years she has grown her art business into a full-time income. When she is not painting, she is homeschooling and spending time with her beautiful children.
Kayla has a free-spirit outlook, preferring not to make specific goals but simply following what feels like a natural progression with her art business. She is passionate about her work and creating art that will become a part of her buyers’ lives. Witnessing a buyer make a deep connection with one of her paintings really lights her up. However, finding those buyers through marketing makes her feel very uncomfortable.
Lately, Kayla has considered taking her business in a different direction, working with designers and tradespeople. She hopes this will lead to more opportunities to create larger pieces and find the perfect home for each of them while avoiding the icky feeling that selling gives her.
Listen in as I teach Kayla how to reframe marketing her art and see that selling and marketing are both about connecting.
✨ For information on working with Jessica, send your questions/thoughts to jessica@theartistmarket.co
✨ For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @artistmarketco.
SHOW NOTES
Does anything ever get done without taking action?
Of course not! Taking action is what gets you the results that you’re looking for.
Today’s episode is the third in my mini-series of three episodes that give you a behind the scenes look at how to sell more art without losing your mind. In this series I’m breaking down my formula for The Sanity Roadmap for Selling More Art, providing a glimpse of my Consistent Income for Artists program.
The first week I covered how to build a foundation, and last week was about creating confidence.
This week I’m discussing the final piece of my formula, how to connect with buyers. This part requires you to take action, to execute the plan you’ve been building.
You’ll want to listen in as I go over the actions you need to be taking to help people connect with your art.
✨ For information on working with Jessica, send your questions/thoughts to jessica@theartistmarket.co
✨For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @artistmarketco.
Don’t tell me… you’re waiting for ________ to happen before you take the next step in your art business.
I get it. But instead of waiting, why not take an active role in making it happen? Why not take control of the situation and move your business forward today?
Today’s episode is the second in my mini-series of three that give you a behind the scenes look at how to sell more art without losing your mind. In this series I’m breaking down my formula for The Sanity Roadmap for Selling More Art, providing a glimpse of my Consistent Income for Artists program.
Last week I covered how to build a foundation, and this episode is about having the tools to create the confidence you need instead of waiting around for it to fall in your lap.
Listen in to learn the tools you can use to create your own confidence.
✨ For information on working with Jessica, send your questions/thoughts to jessica@theartistmarket.co
✨For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @artistmarketco.
SHOW NOTES
Are you curious about what I teach in my Consistent Income program?
For the next three episodes, I’m going to be breaking down my formula for The Sanity Roadmap for Selling More Art so that you can get a glimpse behind the scenes on how to sell more art without losing your mind.
This first week I’m talking about creating a solid plan and building a foundation. No matter where you are in your business, this information will be useful because you're going to come back to it repeatedly.
Listen in as I break this process down into three steps.
✨ For information on working with Jessica, send your questions/thoughts to jessica@theartistmarket.co
✨For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @artistmarketco.
SHOW NOTES
Have you ever experienced love at first sight? I think we all have. It doesn’t have to be a romantic love, just a connection that is instantly made with another person. Love at first sight is when you see someone across the room and your first instinct is to say, “Yes, you’re my people!”
That’s what your ideal art buyer is. They’re someone that you make a connection with, someone that feels like your people. They might be someone who buys art from you, but, more importantly, they’re someone who helps you grow.
Ideal art buyers are just one of four different types of people that you need to build relationships with in your business. Putting effort into building these relationships helps your business grow faster, better and stronger.
In today’s episode I share some ways that you can learn how to identify the four types of people you need to be building relationships with, so listen in!
✨ For information on working with Jessica, send your questions/thoughts to jessica@theartistmarket.co
✨For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @artistmarketco.
SHOW NOTES
If you’re anything like me, there is a constant flow of ideas popping into your head. You’re grateful to have new ideas, but on the other hand, it can be a bit overwhelming. There’s no way you can possibly execute them all!
So many questions flood your mind:
- How am I supposed to remember these great ideas?
- Which ones will be best to help my business grow?
- Which one do I execute first?
- Which ones do I put on the back burner?
Before you know it, you freeze, unable to take the first step!
Don’t worry. I’m here to calm your anxiety and quiet the chaos cluttering your thoughts.
Listen in as I walk you through the 3 steps that have given me more structure and freedom with my time.
✨ For information on working with Jessica, send your questions/thoughts to jessica@theartistmarket.co
✨ For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @artistmarketco.
SHOW NOTES
Are you determined to make change happen in the New Year?
Are you willing to set aside what you know and love and step outside of your comfort zone in search of more?
So much of the messaging out there today says to be happy with what you have. Be thankful and grateful. And we should all be thankful for what we have, but I believe we are all meant for more.
However, not everyone will achieve it. It’s reserved for those who really want it and are willing to go after it, no matter how many obstacles they face along the way.
This is how I want to inspire artists to live their lives.
I don’t want you to settle for the good or even the great. My desire is to help you realize your destiny, learn all you need to know and experience everything you’ve ever dreamed of.
There will be some bumps along the way, but if you keep moving forward, you’ll get there. Don’t forget to be willing to recognize signs of encouragement that are set before you on your journey.
I truly believe if you work hard to make your dreams come true, those dreams will become your reality!
✨ For information on working with Jessica, send your questions/thoughts to jessica@theartistmarket.co
SHOW NOTES
How do you know what activities to be doing in your business to create revenue now?
First, It depends on where you are in your business. Maybe you have a great strategy for building consistent income in the long term, but at times you struggle to fill the gap, to bring in money in between launches. On the other hand, maybe you have yet to figure out how to make $1,000 to $1,500 a month, every month, and you’re doubting that it’s even possible.
If you’ve been in the art business very long, you know that your time is limited, but how do you know the wisest way to spend that time? There are several projects you can spend time on that won’t bring in money today, tomorrow, this week or even this month, but they will lead to revenue in the long run. I call those consistent income activities. Then there are actions you can take that have the possibility of putting money in your pocket today, and I call them money now activities.
These two types of activities, those that will create consistent income and those that will bring in money now, actually work together beautifully. You can combine them to create a steady stream of revenue.
Listen in to learn how to determine which one you need to be spending your time on today!
✨ For information on working with Jessica, send your questions/thoughts to jessica@theartistmarket.co
SHOW NOTES
I've created Money Now, a six-week program designed for artists who haven’t figured out how to make $1000 - $1500 in a month yet but crave hitting those numbers so they can invest more in their business and contribute to their families.
That’s right, Money Now is designed to teach you the actions that will bring in sales today using brave habits to make money now. It will work no matter where you’re at in your business journey. If this skill isn’t in your toolbox as of right now, you’ll benefit from this program. Once you master it, no matter where you’re at in your journey, you can feel secure in your ability to generate income when you need it.
Listen in to learn more about Money Now and the amazing bonuses I’ve included!
✨To sign up for Money Now, click here: https://the-artist-market-co.teachable.com/p/money-now-art/
Everyone has limiting beliefs. They creep in when we least expect them, causing us to freeze in our tracks and put off tasks that we need to complete.
Have you ever wished there was a magic tool to help conquer your limiting beliefs? The truth is as an artist entrepreneur, you already have an amazing tool… your business.
Let’s face it. Limiting beliefs are simply fears, sometimes unrealistic fears, and running a business has a way of making them surface. I’ve learned that examining my fears and facing them head-on better equips me to work through them.
When you see your limiting beliefs as obstacles that can be overcome, and you take action to move forward, you’ll get more of what you want.
You CAN conquer your limiting beliefs!
SHOW NOTES
✨ For information on working with Jessica, send your questions/thoughts to jessica@theartistmarket.co
✨ To order The Artist's Way by Julia Cameron click here: https://www.theartistswaybook.com/
Do any of these statements describe you: you have no idea what you're doing, you're worried about what other people think, or you feel as though you’re in over your head.
Congratulations! Experiencing these feelings means you’ve reached the next level.
Believe it or not, these feelings are a sign of growth. It means you’re willing to go bigger, take up space, follow your inspiration and do things your way. You’re no longer in a place where you're so comfortable you can do everything on autopilot. And let’s face it, if you’re staying in that spot, it means you’re not growing anyway.
Yes, you have to learn new skills, new mindsets, and new tricks of the trade to survive, but that’s a good thing! It’s a clear indication you’re on the path to getting what you want.
SHOW NOTES:
✨ For information on working with Jessica, send your questions/thoughts to jessica@theartistmarket.co
✨ For more information about Natalie Miller, Master Certified Life Coach, visit her website, https://www.nataliekmiller.com/mindwitchery/40
Do you feel like you need to have more affordable prices but know it would kill your business because you wouldn’t have enough money coming in.
Never fear. Having affordable art can be a solid part of your strategy.
I love to talk about growth and expansion and raising your prices, but there are still reasons why you might want to have affordable prices inside your strategy.
In this episode I cover three ways to incorporate affordable art into your business and still ensure that you can bring in enough money to hit your goals.
SHOW NOTES (including transcript)
Pricing blog post: https://theartistmarket.co/how-to-price-artwork-and-creative-services-to-feel-amazing/
For information on working with Jessica, send your questions/thoughts to jessica@theartistmarket.co
To sign up for 'The Sanity Roadmap for Selling More Art' workshop, click this link and enter your name and email address on the following page: https://theartistmarket.co/artist-business-framework-webinar-opt-in/
You love being a mom, but you’re more than that. Your identity is not completely wrapped up in being a mom because you’re an artist. You want to create, to grow personally and contribute to the world in other ways.
The dilemma lies in juggling it all. You always feel behind because there never seems to be enough time. I get it! I’m a mom too. Never fear. You don’t have to overcomplicate things because selling art can be as simple as making little brave moves over and over.
This episode is going to give you some inspiration around how to flip the script and find ways to make it happen.
✨ To sign up for The Sanity Roadmap for Selling More Art workshop, click here: https://theartistmarket.co/artist-business-framework-webinar-opt-in/
✨ For information on working with Jessica, send your questions/thoughts to jessica@theartistmarket.co
SHOW NOTES
Have you ever looked at artists who have experienced big wins and thought to yourself, “Why can’t I do that too?” The answer is you can! You may not have thousands of followers, a big fan base, or several years of selling art successfully behind you. However, you can develop a strategy that will make […]
If you want more information about my Consistent Income program and working with me as your personal strategist/guide, send me an email at jessica@theartistmarket.co
Elizabeth LeMaster is a floral and figurative realistic painter with the purpose of giving moms a place to stop and remember why they choose to walk the beautiful journey of motherhood. A stay-at-home mom to a crazy bunch of wonderful kids, Elizabeth feels drained and has no energy left at the end of the day. This compromises […]
Kaitlin Mason is a colored pencil artist from Toronto, Canada. She graduated with her fine arts degree in 2013 and has been exhibiting for about seven years now. Falling somewhere between an emerging artist and a career artist, Kaitlin is not yet financially able to pursue her art business full-time. Doing more collection releases is […]
In this episode I welcome Susanne Hohne, a self-made gallery owner from Leipzig, Germany. Susanne was trained as an engineer in economics, but chose to leave the corporate world in 2016 to open her own art gallery. There she helps artists who have not had a formal art education learn to sell their art. Susanne […]
Lotte Hauss is a German painter and mystic with a traditional education. For Lotte, creating art is a ritual. As the medium, she transmits a message through her paintings and objects using materials such as oil paint, wool, gold and bones. Lotte would love to work with galleries outside of Germany, but looks to balance […]
In this episode I welcome Sarah Hodgson Brown, an acrylic and oil landscape painter who has lived in Switzerland for the last 7 years. A former wilderness guide, Sarah desires to help people connect with the energy and power that exists in nature. She is into abstract expressionism and works primarily in paint, creating mid- […]
Katie White is a watercolor artist from Tampa, Florida. She is a working, professional artist, making a living and providing for her family by living her dream. Katie’s mission is to bring softness, serenity and calm to the world, especially during the chaos we are currently living in. Her art comes from a very grounded […]
If you want more information about working with me as your personal strategist/guide, DM me on Instagram @artistmarketco.
Helen Phlen is an artist, healer, teacher, and author from Huntington Beach, California. Helen is very passionate about sharing her gifts of creating art and bringing light into the world by being a spiritual worker. For a decade now, Helen has been on a spiritual journey, and her current focus is on laying the foundation […]
Daisy-Anne Dickson is a nurse and abstract artist whose work focuses on healing and the use of salvages materials. Daisy-Anne’s passion for healing, renewal and restoration has led to her current vision of making connections in healthcare to create large-scale artwork. She also hopes to expand into the international art market. Like many other artists, […]
Phaedra Jean Taylor, an encaustic and watercolor painter from Texas, wants to go bigger with her artwork, doing larger pieces. However, she feels there are too many practical restrictions to making her dream a reality. In this episode I help guide Phaedra through the thought process of what’s holding her back and how to work […]
Over the past two years Ellen Sears, an oil painter from Ontario, has worked to grow her art business. Balance is important to Ellen. Not only does she love quiet time spent creating her art, but Ellen also recognizes that connecting with people is essential to her happiness. After realizing the need for balancing the […]
Ia Llamozas is a collage artist who lives in the Canary Islands and is originally from Venezuela. Ia is committed to her vision of creating art collaborations with big brands as her main source of income. She has spent a lot of time taking the steps to move her business forward and knows that putting […]
This is the show where I, Jessica Craddock, am going to teach you how to source your art marketing from within. You’re going to practice claiming that authentic art business that you want and leaning into the most natural way for you to get there. You’re going to learn to get connected to your intuition, […]