China Ad Teardown Show: Recent Episodes
ChinaAdLibrary.com
The China Ad Teardown Show - A podcast where we deconstruct and provide insights on ad campaigns running in China on digital platforms like WeChat and Douyin. We talk about the strategies & tactics that advertisers are using and what you can learn to improve your China advertising. We unpack the trends and business models behind the ads that we teardown, and have laughs along the way.
All the ads we teardown are available at ChinaAdLibrary.com.
Vincent and Ivan from twitter.com/adgogoco deconstruct Pico VR’s sales and marketing funnel in China.
Pico might be the "Oculus of China" in more ways than one.
👀 It was spun out from the same OEM (original equipment manufacturer) that produces all of the Oculus headsets.
In this episode we retrace Pico’s founding story through the Bytedance acquisition and then unpack the marketing and sales strategies they are using to win +50% of China’s VR market share.
Timestamped chapters:
00:00 - Introduction
02:09 - Metaverse, Chinese vs Western understanding
07:23 - Comparison, Meta Quest vs Bytedance Pico
12:07 - Oculus founder
12:54 - Pico founding story
16:16 - Will Pico or Meta ultimately win?
18:00 - Pico physical stores
23:20 - Pico’s China funnel
30:16 - Pico’s livestream
32:10 - Pico WeChat Posts
33:25 - Pico's Weibo
34:20 - Pico on REDBOOK
36:18 - KOL Pico Campaign
37:06 - Pico WeChat Ad
39:03 - Regulatory policy, implications for Meta
41:54 - How Quest could sell to enterprise users in China
44:23 - Protecting IP
45:59 - Being competitive in China
47:30 - Pico’s esports play
LINKS:
📧: Sign up for the Adgogo Newsletter: https://www.adgogo.co/en/newsletter
🚀: Grow in China with the help of our full stack China agency: Quickeast.com
📚 : Learn more from the ChinaAdLibrary.com
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Vincent Pueraro and Ivan Wang discuss how Doublemint gum uses an innovative creative campaign to grow their brand awareness in China. By focusing on fun and catchy original content, with the help of China’s own local “Weird Al” Yancovic they get much larger reach than a normal ad spend will buy.
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Follow us @ChinaAdLibrary
*Do you want to see a video of this ad teardown (and Vincent & Ivan's happy faces!)? Subscribe to our YouTube Channel.
*Curious about more ad campaigns? Check out the ChinaAdLibrary.com.
_____
Follow us @ChinaAdLibrary
*Do you want to see a video of this ad teardown (and Vincent & Ivan's happy faces!)? Subscribe to our YouTube Channel.
*Curious about more ad campaigns? Check out the ChinaAdLibrary.com.
_____
Follow us @ChinaAdLibrary
*Do you want to see a video of this ad teardown (and Vincent & Ivan's happy faces!)? Subscribe to our YouTube Channel.
*Curious about more ad campaigns? Check out the ChinaAdLibrary.com.
Vincent Pueraro and Ivan Wang breakdown “Alibaba’s 1st Low Carbon Week” ad campaign promoting environmentalism to Gen-Z. The ad gives away money in exchange for young people creating videos and posts on their Bilibili feeds.
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Follow us @ChinaAdLibrary
*Do you want to see a video of this ad teardown (and Vincent & Ivan's happy faces!)? Subscribe to our YouTube Channel.
*Curious about more ad campaigns? Check out the China Ad Library.
Vincent Pueraro and Ivan Wang deconstruct a chaotic Weibo ad post. When passengers finish a Didi ride, they are often prompted with the in-app question, “did the car stink?” This Chinese company, FullofHope, is promoting a car deodorizer to solve that problem. But their ad post is a master class in what not to do. This episode is short and has a lot of laughs.
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Follow us @ChinaAdLibrary
*Do you want to see a video of this ad teardown (and Vincent & Ivan's happy faces!)? Subscribe to our YouTube Channel.
*Curious about more ad campaigns? Check out the China Ad Library.
Vincent Pueraro and Ivan Wang describe how Armani built a slam dunk campaign on WeChat. High level creative, clear cultural understanding and a (likely affordable) up-and-coming TV star, combined to make a campaign that resonated with the target audience. The guys also talk about how to stay on top of the many versions of Chinese Valentine’s day.
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Follow us @ChinaAdLibrary
*Do you want to see a video of this ad teardown (and Vincent & Ivan's happy faces!)? Subscribe to our YouTube Channel.
*Curious about more ad campaigns? Check out ChinaAdLibrary.com
Vincent Pueraro and Ivan Wang analyze how a 30 year old Chinese water brand is trying to refresh their brand using a gamified WeChat ad. The guys discuss how their effective conversion funnel is hurt by expensive but lacking creative.
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Follow us @ChinaAdLibrary
*Do you want to see a video of this ad teardown (and Vincent & Ivan's happy faces!)? Subscribe to our YouTube Channel.
*Curious about more ad campaigns? Check out the China Ad Library.
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Vincent Pueraro and Ivan Wang review two ads. First, Luckin Coffee. The company that was once rocketing to IPO is making a comeback with the help of brand ambassador Eileen Gu, plus cute kitty-cat branding (in a tactic we call “branding by association”). In their ad they get users to directly click into an infomercial-esque Douyin livestream. Second we teardown a luxury jewelry ad from Swarovski on WeChat Moments.
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Follow us @ChinaAdLibrary
*Do you want to see a video of this ad teardown (and Vincent & Ivan's happy faces!)? Subscribe to our YouTube Channel.
*Curious about more ad campaigns? Check out the China Ad Library.
Vincent Pueraro and Ivan Wang analyze an ad campaign for an online course that trains people into Chinese influencers. They discuss how a group of popular Bilibili influencers, CrazyAngry, that now run a Multi-Channel Network (MCN) have designed a clever business model where they recruit young people to join an online bootcamp, train to become influencers and eventually retain the most popular newbies as part of their MCN. Vincent and Ivan explain the effective conversion tactics used and the 1 thing Ivan would have done to increase the click-throughs on this WeChat Moments ad post.
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Follow us @ChinaAdLibrary
*Do you want to see a video of this ad teardown (and Vincent & Ivan's happy faces!)? Subscribe to our YouTube Channel.
*Curious about more ad campaigns? Check out the China Ad Library.