Stories With Traction: Recent Episodes
Matt Zaun
This podcast series is built for you - the leader who is doing everything possible to grow your organization so you can have a significant impact on the world. Whether you are a CEO of an organization of thousands or you are a newer entrepreneur who is doing everything possible to scale your business, this podcast is for you.
PODCAST SUMMARY
In this episode of Stories With Traction, Matt Zaun sits down with lead generation expert and former journalist Katie Wagner for a powerful conversation about the future of marketing, the growing “crisis of trust” online, and why authentic human connection is becoming the most valuable currency in business.
Katie explains why traditional inbound marketing is no longer producing the same results, how AI is reshaping consumer behavior, and why businesses must shift toward relationship-driven strategies like “nearbound marketing” to stand out in an overcrowded digital world.
ABOUT KATIE WAGNER
Katie Wagner is a lead generation strategist, agency owner, and former television journalist with more than 16 years of experience in digital marketing.
She specializes in helping businesses develop ROI-driven marketing strategies that drive real revenue through modern lead-generation systems, strategic partnerships, and authentic brand positioning.
ABOUT MATT ZAUN
Matt Zaun is an award-winning speaker and storyteller who helps organizations attract more clients through the art of strategic storytelling.
His workshops have helped more than 300 organizations improve sales, marketing, leadership communication, and company culture through intentional storytelling strategies.
SHOW NOTES:
In this episode, Matt Zaun sits down with Jody Grunden to unpack the financial habits, mindset shifts, and forecasting principles that help entrepreneurs build healthier, more scalable businesses. Jody shares his journey from reluctant entrepreneur to building and selling a highly successful virtual CFO firm, along with the lessons he learned the hard way about cash flow, pricing, risk, and growth.
They discuss why so many business owners misunderstand cash, when debt is helpful versus harmful, how AI can support financial decision-making without replacing human oversight, and why every entrepreneur needs a real forecast instead of just a budget. Jody also opens up about the gritty early years of entrepreneurship, bootstrapping with credit cards, learning to price properly, and discovering the kind of business he actually wanted to build.
SHOW NOTES:
In this episode, Matt Zaun sits down with Jen Moss, Chief Creative Officer and Co-Founder of JAR Podcast Solutions, to unpack what makes a podcast truly effective.
Jen shares why podcasting is far more than “just hitting record,” and explains the strategic thinking, creative discipline, and authentic storytelling required to create a show that actually connects.
They discuss podcast strategy, audience attention, narrative podcasting, AI’s role in content creation, why authenticity still wins, and how constraints and deadlines can actually fuel better creativity.
Jen also shares her own creative journey from theater and journalism to radio, film, and podcasting, and why she believes process matters just as much as polish.
SHOW NOTES:
In this episode of Stories With Traction, Matt Zaun sits down with Randy Lyman for a powerful conversation about emotional awareness, leadership, vulnerability, and personal growth.
Randy shares how unresolved emotions can quietly shape our decision-making, relationships, and leadership style, and why true strength comes not from suppressing emotions, but from learning how to understand and work through them. He explains how fear, anger, shame, and past pain often surface in business settings, and how greater awareness can help leaders respond with greater clarity, calm, and confidence.
Matt and Randy also discuss vulnerability in leadership, the difference between manipulation and inspiration, the role empathy plays in building trust, and how personal pain can deepen our ability to connect with others. Randy opens up about his journey from being bullied as a young teen to building businesses in the automotive industry, and eventually discovering the emotional work that transformed both his life and leadership.
This episode is filled with practical wisdom for leaders who want to become more grounded, self-aware, and effective not just in business, but in life.
RANDY BIO:
Randy Lyman helps leaders find greater clarity, calm, confidence, and success by helping them better understand themselves and the emotional patterns that shape their lives and leadership.
With a background in physics and business, along with decades of entrepreneurial experience, Randy brings a unique perspective to personal growth and leadership development. He blends logic, emotional awareness, and real-life experience to help people identify their strengths, work through internal obstacles, and build a better life for themselves and their families.
Randy is also the author of The Third Element, in which he explores the connection among thoughts, actions, and emotions and how understanding all three can transform every area of life.
MATT BIO:
Matt Zaun is an award-winning speaker, storyteller, and strategic communication advisor who helps leaders and organizations use storytelling to build trust, inspire action, and create stronger connections.
Through keynote speaking, workshops, consulting, and his podcast Stories With Traction, Matt equips executives, sales teams, and leaders with practical ways to communicate more effectively and more memorably.
SHOW NOTES:
In this episode of Stories With Traction, Matt Zaun sits down with Lee Caraher to unpack one of the most important and misunderstood skills in leadership: communication.
Lee shares why so many leaders mistakenly assume that because they said something once, their team understood it. She explains why head nods can be misleading, why repetition is essential, and why “they should know this already” is one of the biggest red flags in organizational communication.
Matt and Lee also discuss how leaders can communicate more effectively across multiple channels, why AI should support communication rather than replace it, and how vulnerability can strengthen trust when used wisely. This conversation is packed with practical insights for leaders who want to reduce confusion, build stronger teams, and communicate in a way that actually lands.
LEE BIO:
Lee Caraher helps businesses and people achieve their goals through communication. She is the founder of Double Forte and the author of Millennials & Management and The Boomerang Principle. Lee works with leaders and organizations to improve communication, strengthen teams, and build cultures where people can thrive.
MATT BIO:
Matt Zaun is an award-winning speaker, storyteller, and strategic communication advisor who helps leaders and organizations use storytelling to build trust, inspire action, and create stronger connections.
Through keynote speaking, workshops, consulting, and his podcast Stories With Traction, Matt equips executives, sales teams, and leaders with practical ways to communicate more effectively and more memorably.
SHOW NOTES:
In this episode, Matt Zaun sits down with DonJay Rice for a thoughtful and practical conversation about money behaviors, identity, fear, family, and emotional health.
DonJay explains that unhealthy money behaviors are rarely just about dollars and cents. They often reveal something deeper: fear, grief, control, guilt, or a misplaced sense of safety and identity. Together, Matt and DonJay unpack how money can quietly become a coping mechanism, how success can mask deeper emotional struggles, and why some of the most “financially responsible” habits can actually be destructive.
They also explore retirement, over-saving, workaholism, financial enabling of children, and how unresolved childhood experiences can shape adult money patterns. DonJay shares pieces of his own story growing up in poverty, losing his mother at age 12, and becoming intensely driven by fear, and explains how that shaped his relationship with work, success, and security.
This episode is a powerful reminder that money is never just about money. It is often tied to identity, safety, relationships, grief, and purpose.
SHOW NOTES:
In this episode of Stories With Traction, Matt Zaun sits down with Mark Mallchok of Brella for a fascinating conversation about what actually makes an event memorable.
Mark shares why great events are about far more than logistics, schedules, and content. He explains how the best events create real human connection, intentional engagement, and unforgettable experiences that people carry with them long after they leave the room.
Matt and Mark unpack the psychology of audience attention, why too many events fail by cramming in too much content, and how planners can achieve stronger ROI by focusing on transformation rather than just information. They also explore why location matters so much, how every 10 minutes of an event should include an engagement shift, and why participants need to feel like active contributors, not passive spectators.
If you care about leadership, communication, audience engagement, conferences, or creating experiences that truly resonate, this episode is packed with practical insight.
SHOW NOTES:
In this episode of Stories With Traction, Matt Zaun sits down with Casey Brown, pricing expert, speaker, and author of Fearless Pricing, to unpack one of the biggest profit leaks in business: discounting too quickly, too deeply, and too often.
Casey explains why most pricing decisions are driven by fear, why so many sales teams negotiate against themselves before the customer ever pushes back, and why underpricing is often less about strategy and more about mindset.
This conversation explores the psychology behind pricing, how value should shape your pricing decisions, why customers often say “too expensive” when they really mean something else, and how to communicate price with far more confidence.
If you lead a company, sell a product, run a service business, or ever find yourself hesitating before quoting your price, this episode is packed with insight.
SHOW NOTES:
For this special 200th episode of Stories With Traction, we’re flipping the script.
Instead of Matt Zaun interviewing a guest, GT Freeman of TLC Connections sits down with Matt for a conversation about leadership, communication, and the transformative power of story.
Matt shares why storytelling is not just a nice addition to leadership communication; it is one of the most powerful tools leaders have for building trust, creating clarity, and inspiring action. He opens up about his own unlikely journey into public speaking, from intense social anxiety and a disastrous early political speech to becoming a sought-after speaker who has delivered talks across the country.
Together, GT and Matt explore how stories help leaders move beyond data dumps and directives to create real connections. They discuss the structure of compelling stories, why reps and discomfort matter so much in becoming a better communicator, and how storytelling can shape company culture, strengthen sales, and deepen leadership effectiveness.
Matt also shares a deeply personal story that reshaped the direction of his business and his understanding of human connection.
Whether you’re a CEO, team leader, teacher, entrepreneur, or parent, this episode will challenge you to rethink how you communicate and why stories remain one of the most human, memorable, and motivating tools we have.
SHOW NOTES:
In this episode, Matt Zaun sits down with Jason Kramer of Cultivize to talk about sales process, CRM systems, AI, follow-up, and the costly mistakes companies make when they try to scale without a clear process. Jason shares how businesses can simplify the path from lead to close, reduce wasted time, and create more profitable systems for both sales and customer management.
The conversation also dives into Jason’s entrepreneurial journey, what he learned from building and selling a marketing agency, and why having the right experts around you can dramatically change the trajectory of a business.
SHOW NOTES:
In this episode of Stories With Traction, Matt Zaun sits down with Nick Martin of MainStreet IT for a conversation about leadership, customer experience, technology, gratitude, and the realities of building a business from the ground up.
Nick shares why so many people dislike working with IT teams, what makes MainStreet IT different, and how great customer experience is built in the margins.
He also opens up about his early dreams of playing for Penn State and the Philadelphia Eagles, the life-changing impact of serving in Honduras, and how that experience reshaped his worldview.
The conversation also explores entrepreneurship, sales, AI, cybersecurity, and the role technology should play inside a business. Throughout the episode, Nick offers practical wisdom on how leaders can think more clearly about service, teamwork, risk, and perspective.
SHOW NOTES:
In this episode of Stories With Traction, Matt Zaun sits down with Jennifer “Jiff” Chapman for a powerful conversation about transition, identity, healing, self-leadership, and the mindset shifts that help people move from feeling stuck to living with greater clarity and confidence.
Jiff shares her personal story of success in corporate sales, the devastating health crisis that changed everything, and how that experience ultimately led her into coaching, speaking, and helping others navigate major life transitions. This episode is deeply honest and full of practical takeaways for anyone going through a difficult season.
SHOW NOTES:
In this episode of Stories With Traction, Matt Zaun sits down with Dave Turano for a thoughtful conversation about leadership, communication, creativity, discipline, and the hidden tensions that shape teams and families.
Dave is an executive advisor and situational sounding board for leadership teams, helping companies build more self-directed teams and stronger communicators. From difficult conversations to creative idea generation, Dave shares how leaders can become more effective in the moment, especially when tensions are high and the path forward is unclear.
The conversation also delves into Dave’s personal story, including growing up in a dysfunctional home, learning to navigate chaos, and turning those hard-earned lessons into tools that now help leaders and teams communicate more effectively.
SHOW NOTES:
In this episode of Stories With Traction, Matt Zaun sits down with executive coach, keynoter, author, and Vistage Chair Danielle Baldwin for an honest conversation about inspiration, identity, and fear.
Danielle shares how losing titles in her life (mother, daughter, corporate leader, wife) forced her to confront her true identity, and how that journey shaped her work helping CEOs and executives become more inspired, empathetic leaders.
You’ll hear a powerful breakdown of the difference between “inspired by” and “inspired to,” why inspiration at work is so rare, and how leaders can intentionally create conditions where people don’t just show up, but run through walls for the mission.
Check out Danielle’s book, Sparking Greatness: Harnessing the Power of Inspiration to Lead Boldly and Live Fully here, and website here.
SHOW NOTES:
In this powerful and personal episode, Matt Zaun sits down with executive coach, keynote speaker, and author Ken Sher to unpack career disruption, leadership integrity, and the role of trust in long-term success.
Ken shares the emotional story of being laid off after 25 years at Johnson & Johnson at 52, with kids in college, and how that devastating season ultimately shaped his career-coaching philosophy and his book, What’s Trust Got to Do With It?
They dive into career resilience, courageous leadership, psychological safety, and how organizations either build or break trust in moments that matter most.
SHOW NOTES:
In this episode of Stories With Traction, Matt Zaun welcomes back Ricardo Gonzalez, founder and CEO of Bilingual America, to dive even deeper into culture, beliefs, values, norms, and the accelerating impact of AI on trust.
Ricardo breaks down what culture actually is (beyond the buzzwords and posters), why so many companies don’t have a real culture at all, and how leaders can either create and curate culture… or passively allow it to be created for them. They also explore how AI is reshaping work, eroding trust, and what wise leaders can do right now to harness its benefits without sacrificing humanity or credibility.
Other Podcast Episodes mentioned:
Company Culture: Definition, Benefits, and Strategies
Company Culture and Trauma
Company Culture Statement Needed
SHOW NOTES:
In this episode of Stories With Traction, Matt Zaun sits down with marketing advisor Tim Parkin to unpack what magicians and great marketers have in common: the ability to capture attention, control focus, and follow a repeatable process to create results.
Tim shares how a childhood love of magic and an early career in software development led him to a process-driven marketing approach that most leaders never use. They dive into why so many executives cling to “safe” tactics, how AI is quietly homogenizing brands, and why the fastest growth almost always comes from the inside out rather than from chasing the next shiny tactic.
SHOW NOTES:
In this episode, Matt Zaun sits down with talent agent and founder Monique Sar to unpack what it really takes for executives, founders, and high performers to break into the professional speaking world. Monique represents speakers and influencers, helping them land deals and build speaking careers, and she doesn’t sugarcoat the process.
They talk about why your past success in business doesn’t automatically translate into high speaking fees, why “getting your reps in” matters more than your résumé, and how to position yourself so event organizers actually understand what you speak about and why they should book you.
SHOW NOTES:
In this episode, Matt Zaun sits down with Joshua Altman of Beltway Media to talk about why communication is a core function of business, not an afterthought you bolt on three weeks before a product launch.
Joshua shares what happens when companies call him at the last minute, how poor (or excessive) documentation slows everything down, and why leaders must rethink how they use AI for writing. They also dive into interviewing as a leadership skill, the power of likability and relaxation under pressure, and simple ways leaders can sharpen their writing and thinking every day.
SHOW NOTES:
Matt Zaun sits down with Todd White, founder of Clearpeg, to unpack the causes of organizational chaos and how leaders can reduce stress by clarifying decision authority, strengthening leadership behaviors, and aligning on values. Todd, a self-described “recovering engineer,” shares how his background in systems thinking and global business assessments led him to focus on professional development for leaders who can “make you a million or cost you ten million.”
SHOW NOTES:
Matt Zaun sits down with Malcolm Peace, who shares how his team at Tsetserra evaluates and acquires businesses through a lens that goes beyond numbers. Malcolm introduces a core question that guides their investment thesis: “Do you fit into the story?” Instead of assuming they can “rebuild the plane mid-flight,” Malcolm explains why the best acquisitions align with what’s already working and why respect, posture, and emotional dynamics matter as much as diligence and deal structure.
They also explore the emotional weight of legacy when founders consider selling; why Malcolm’s attention to detail comes from tennis and coaching; how to block out noise by focusing on “the one thing"; and why persuasion may be the most AI-proof skill for the next generation. Finally, Malcolm shares how his team uses AI to accelerate evaluation and operations while emphasizing that AI doesn’t drive adoption without human trust.
Show Notes:
In this episode of Stories with Traction, Matt Zaun sits down with performance coach, speaker, and former pro tennis player Jeff Salzenstein to unpack what it means to “own your zone,” a powerful framework designed to help high achievers transform stress into strength and pressure into excellence without burning out.
Jeff breaks down his three-zone model (body, mind, heart), explains why recovery is the true foundation of sustained performance, and shares practical “micro-resets” leaders can use immediately. They also explore why real change is rare without accountability and why high performers must be willing to challenge cultural norms to protect their energy, health, and longevity.
SHOW NOTES:
In this episode of Stories With Traction, host Matt Zaun sits down with John Welch, a B2B lead generation specialist based in Indianapolis, for a raw, unfiltered conversation about what actually works regarding lead generation and why most companies are playing the game completely wrong.
John brings a decade of sales and marketing experience, including nearly 4 years focused on lead generation. Together, they unpack the uncomfortable truths about rejection, consistency, commissions, and why lead generation is fundamentally a long-term discipline, not a short-term tactic.
SHOW NOTES:
In this solo episode of Stories With Traction, host Matt Zaun breaks down one of the most common mistakes even great storytellers make: they don’t spend enough time on the hook.
But this isn’t about flashy intros or attention-grabbing openers.
Matt reframes the hook as the point of change in a story, the moment that connects the message directly to the audience and moves them toward action.
SHOW NOTES:
In this solo episode of Stories With Traction, host Matt Zaun breaks down a simple, repeatable system for using storytelling to cut through noise, inspire action, and lead more effectively (without adding hours to your calendar).
Matt introduces the 20-Minute Story Strategy Session, a practical framework leaders can use to uncover powerful stories already hidden in their subconscious and apply them directly to business processes such as staff meetings, sales conversations, and internal communication.
SHOW NOTES:
SUMMARY: This is part of an FAQ series featuring Michelle Griffin and Matt Zaun, who discuss personal branding and strategic storytelling.
Michelle Griffin coaches on authority-focused personal branding to help professionals step out and be seen as leaders in their space.
Matt Zaun is an award-winning speaker and strategic storytelling expert who helps leaders inspire action and drive results through the power of story. He’s the author of The StoryBank, a practical playbook for using strategic storytelling to build culture, boost sales, strengthen marketing, and become a dynamic public speaker.
SHOW NOTES:
SUMMARY: This is part of an FAQ series featuring Michelle Griffin and Matt Zaun, who discuss personal branding and strategic storytelling.
Michelle Griffin coaches on authority-focused personal branding to help professionals step out and be seen as leaders in their space.
Matt Zaun is an award-winning speaker and strategic storytelling expert who helps leaders inspire action and drive results through the power of story. He’s the author of The StoryBank, a practical playbook for using strategic storytelling to build culture, boost sales, strengthen marketing, and become a dynamic public speaker.
SHOW NOTES:
SUMMARY: This is part of an FAQ series featuring Michelle Griffin and Matt Zaun, who discuss personal branding and strategic storytelling.
Michelle Griffin coaches on authority-focused personal branding to help professionals step out and be seen as leaders in their space.
Matt Zaun is an award-winning speaker and strategic storytelling expert who helps leaders inspire action and drive results through the power of story. He’s the author of The StoryBank, a practical playbook for using strategic storytelling to build culture, boost sales, strengthen marketing, and become a dynamic public speaker.
SHOW NOTES:
SUMMARY: This is part of an FAQ series featuring Michelle Griffin and Matt Zaun, who discuss personal branding and strategic storytelling.
Michelle Griffin coaches on authority-focused personal branding to help professionals step out and be seen as leaders in their space.
Matt Zaun is an award-winning speaker and strategic storytelling expert who helps leaders inspire action and drive results through the power of story. He’s the author of The StoryBank, a practical playbook for using strategic storytelling to build culture, boost sales, strengthen marketing, and become a dynamic public speaker.
SHOW NOTES:
In this episode, Matt Zaun sits down with Ryan Hogan, Founder & CEO of Talent Harbor, to unpack what actually works in recruiting top sales talent today. They dig into why “keep it simple” beats complex hiring funnels, how to design a value ladder that moves buyers forward, and where AI helps (and hurts) in the hiring process. Ryan also shares the gritty lessons that shaped him (from bankruptcies to billion-dollar beliefs) and the leadership habits he brought home from the Navy.
In this episode, they cover:
✅ Value ladder & micro-commitments — the psychology of getting small “yeses,” including Ryan’s Hunt A Killer application flow that primed buyers before any purchase.
✅ Authentic scarcity — how to use real capacity limits (e.g., only onboarding 3–4 clients/week) to increase conversion without breaking trust.
✅ AI in recruiting (the truth) — great for assessments and repurposing insights; poor at relationship-building with A-players who won’t talk to a bot first.
✅ Hiring veterans — look for resilience + self-awareness; ask how they learned, trained, failed, and translated that into civilian impact.
...and much more!
BIOS:
Ryan Hogan is the Founder & CEO of Talent Harbor, specializing in flat-rate, expert sales recruiting. A U.S. Navy veteran (now Reserve), Ryan previously co-founded Hunt A Killer, the immersive mystery brand, and has led multiple ventures spanning consumer products and B2B services. He’s obsessed with systems and building teams that produce results.
Matt Zaun is a strategic storytelling expert, keynote speaker, and author of The StoryBank. He helps leaders use story to build culture, strengthen sales, and speak with impact.
SHOW NOTES:
In this practical, high-energy episode, Matt Zaun talks with Sean Garner, StoryBrand–certified marketer and founder of Sean Garner Consulting, about cutting through today’s 10,000-messages-a-day noise with a simple idea: clarity beats clever. They break down how to build messaging that wins attention, creates qualified demand, and turns “we do X” into “we solve your problem.”
In this episode, they cover:
✅ The StoryBrand core — 7 talking points that become your “verbal brand guidelines” for every email, website, and pitch.
✅ Consistency that compounds — Be relentlessly consistent about the problem you solve, not the services you sell.
✅ When prospects don’t know their problem — Lead with the pain, then educate on your unique solution.
...and much more!
BIO:
Sean Garner is a StoryBrand–certified coach and founder of Sean Garner Consulting, a marketing agency for local service and professional brands that want to dominate their market, not just add a few leads. His team builds message-driven websites, funnels, SEO, and provides fractional CMO support.
Matt Zaun is a strategic storytelling expert, keynote speaker, and author of The StoryBank. He helps leaders use story to build culture, strengthen sales, and speak with impact.
Show Notes:
In this high-impact episode, Matt Zaun sits down with Tom Schwab, Chief Evangelist Officer & Founder of Interview Valet, to unpack how leaders can use podcast interview marketing to beat obscurity, earn trust at scale, and convert ideal clients, and how to repurpose one 45-minute conversation into a month of authoritative content.
In this episode, they cover:
✅ Obscurity is the real enemy — Why trusted conversations (not more funnels) drive the best partners, clients, and hires
✅ “Crowded space”? Good. — Most shows are inactive; focus on the active, right-fit podcasts your ideal buyers already follow
✅ Leader-as-evangelist — Your CEO’s personal audience is ~10× the brand’s; don’t abdicate storytelling—lead it
✅ Quality over quantity — Don’t “create crap at scale.” Clarity, stories, and specificity beat generic content every time
...and much more!
BIOS:
Tom Schwab is the Chief Evangelist Officer & Founder of Interview Valet, the category leader in podcast interview marketing. A former naval officer and engineer, Tom built Interview Valet’s US-based, remote team (many are military spouses) on one core belief: "our success is proportional to our systems." His firm places thought leaders on targeted podcasts, optimizes topic strategy for human listeners and AI discovery, and turns interviews into revenue-driving content engines.
Matt Zaun is an award-winning speaker and strategic storytelling expert who helps leaders inspire action and drive results through the power of story. He’s the author of The StoryBank, a practical playbook for using strategic storytelling to build culture, boost sales, strengthen marketing, and become a dynamic public speaker.
SHOW NOTES:
In this insightful episode, Matt Zaun talks with Marcy Sagel, CEO & Principal of MSA Interiors, a Baltimore-based commercial interior design firm with over 30 years of experience designing multifamily, student housing, senior living, hospitals, and more.
They unpack how Marcy built a downturn-proof business by diversifying revenue streams, locking in budgets early, and adapting her leadership through crisis...including the sudden loss of her hearing during COVID.
Marcy shares how the pain of the 2008 recession reshaped her entire approach to business, what today’s developers need most amid rising costs, and how confidence and grit develop across decades of entrepreneurship.
In this episode, they cover:
✅ Surviving 2008–2011 — how Marcy went three years without paying herself, kept her entire team employed, and rebuilt her firm through diversification.
✅ Leading through adversity — Marcy’s story of losing her hearing during COVID and the practical ways she adapted as a business leader.
✅ Team longevity & culture — why she invests heavily in great people, profit-sharing, and happiness, and lets go of misaligned hires faster.
✅ Confidence for women in leadership — advice for young women learning to find their voice in male-dominated industries: “Speak early, speak often, and get reps through public speaking.”
…and much more!
BIOS:
Marcy Sagel is the CEO & Principal of MSA Interiors, a commercial interior design firm specializing in multifamily, student, senior, and healthcare design projects across the U.S. Over three decades, she’s built a reputation for high-impact, budget-disciplined design and resilient business leadership.
Matt Zaun is an award-winning speaker and strategic storytelling expert who helps leaders inspire action and drive results through the power of story. He’s the author of The StoryBank, a practical playbook for using strategic storytelling to build culture, boost sales, strengthen marketing, and become a dynamic public speaker.
SHOW NOTES:
In this powerful episode, Matt Zaun talks with Natalia Zacharin, founder of Zacharin Consulting—an “accounting firm on steroids.” They unpack how fractional CFOs turn messy books into strategic insight, why AI speeds analysis but never replaces human judgment, and how Natalia rebuilt her life (and business) from $7.10/hour to a multi-million-dollar firm.
In this episode, they cover:
✅ AI in finance (the truth) — great for speed and patterns; still needs humans to classify revenue vs. loans, deposits, and edge cases
✅ A trust case study — “400 calls a month” salesperson with zero sales; the numbers exposed fabricated activity
✅ Survival tactics when you feel stuck — slash to essentials, stack small wins, and re-engage your mind so you’re not trapped in a negative loop
✅ Why founders should sell more often — being in the sales process forces you to listen and shape services people actually want
...and much more!
BIOS:
Natalia Zacharin is the founder & CEO of Zacharin Consulting, a full-service accounting firm with controller-level oversight, dedicated payroll specialists, fractional CFO services, and tax strategy. She and her team help clients improve revenue, profit, and cash clarity to build sellable companies. Zacharin Consulting grew 525% in three years (Inc. 5000) and surpassed $2M in annual revenue with a team of 12+.
Matt Zaun is an award-winning speaker and strategic storytelling expert who helps leaders inspire action and drive results through the power of story. He’s the author of The StoryBank, a practical playbook for using strategic storytelling to build culture, boost sales, strengthen marketing, and become a dynamic public speaker.
SHOW NOTES:
In this episode, Matt Zaun sits down with Stewart Cohen, award-winning director/photographer and CEO of SC Pictures and Superstock, to unpack how brands can use video and imagery to stay on message in a chaotic, multi-channel world. From keeping large organizations aligned with the role of authenticity (and where it can backfire) to practical ways leaders can tell stories people actually want to binge, Stewart shares practical ways leaders can tell stories people actually want to binge.
In this episode, they cover:
✅ From TV spots to everywhere: how video evolved from 30-second ads to an always-on content engine across divisions
✅ Staying on brand at scale: why messages start focused, then get watered down, and how to keep guardrails in place
✅ Who owns the vision: the CMO’s real job (and why short tenures sabotage brand consistency)
✅ Authenticity that works: “strategic authenticity” vs. oversharing; telling the truth without losing professionalism
…and more.
BIOS:
Stewart Cohen is a director/photographer and founder of SC Pictures, creating brand films and campaigns for leading companies and agencies. He is also the owner of Superstock, a global licensing company with 29M+ photos, videos, illustrations, and fine art. Known for visually rich, human-centered storytelling, Stewart helps brands sustain message discipline while producing content audiences want to watch.
Matt Zaun is an award-winning speaker and strategic storytelling expert who helps leaders inspire action and drive results through the power of story. He’s the author of The StoryBank, a practical playbook for using narrative to build culture, boost sales, and strengthen marketing.
SHOW NOTES:
In this episode, Matt Zaun sits down with Rob Black, Founder & CEO of Fractional CISO, to demystify cybersecurity for growing companies—without the fear-mongering. Rob explains how his team operates as a virtual CISO (security leader) to strengthen programs, enable enterprise sales, and translate “security-speak” into clear business outcomes.
Rob shares why security shouldn’t be priority #1 (sales and delivery come first), how to size up the risk when incidents are low-probability but high-impact, and why humor can drive far more adoption than dry policy memos.
In this episode, they cover:
✅ Prioritization reality: why cybersecurity should be priority 4–5—not 100
✅ Humor that converts: skits, wigs, and why fun content outperforms stoic lectures
✅ LinkedIn as referral fuel: staying top-of-mind vs. hard selling (and why neighbors all know what Rob does)
…and much more.
BIOS:
Rob Black is the founder of Fractional CISO, where he and his team serve as virtual CISOs for companies. A veteran security leader with an MBA from Kellogg, Rob blends operator pragmatism with clear business storytelling, often using humor to drive adoption of best practices.
Matt Zaun is an award-winning speaker and strategic storytelling expert who helps leaders inspire action and drive results through the power of story. He’s the author of The StoryBank, a practical playbook for using narrative to build culture, boost sales, strengthen marketing, and become a dynamic public speaker.
SHOW NOTES:
In this episode, Matt Zaun sits down with Patricio Misitrano, a racquet-sports strategist and consultant, to unpack the cultural boom of pickleball and the fast-rising padel movement and what it means for players, investors, and operators.
Patricio explains why pickleball exploded (hint: everyone is the target market), how short games and easy onboarding supercharge engagement, and what separates thriving facilities from failing ones. Whether you’re a curious player, a gym owner exploring new revenue, or an investor eyeing a space, this episode breaks down the economics, operations, and community dynamics behind modern racquet sports.
In addition, they talk about:
✅ Why pickleball went mainstream: universal target market, near-zero learning curve, short game loops, and high social proximity
✅ Injury reality check: common risks (wrist/ankle/knee), why “deconditioned returners” get hurt, and how risk compares to other sports
✅ Coaching & performance: why even elite athletes hire tough coaches and how the right fit accelerates results
…and much more.
BIOS:
Patricio Misitrano is a racquet-sports consultant and club operator with 20+ years across tennis, pickleball, and padel. He advises entrepreneurs and investors on site selection, build-outs, programming, pricing, software, staffing, and launch strategy, and has been involved end-to-end in facility development and operations. Patricio is a former tennis pro, lifelong multi-sport athlete, and marathoner who brings a coach’s mindset and an operator’s rigor to growing this category.
Matt Zaun is an award-winning speaker and strategic storytelling expert who shows leaders how to inspire action and drive results through the power of story. He’s the author of The StoryBank, a practical playbook for using strategic storytelling to build culture, boost sales, strengthen marketing, and become a dynamic public speaker.
SHOW NOTES:
In this insightful episode, Matt Zaun sits down with Morgan Adams, an insomnia and holistic sleep coach, to break down why so many high achievers are running on fumes and what to do about it.
Morgan shares practical tools, mindset shifts, and behavioral strategies for those struggling with sleep maintenance, middle-of-the-night wakeups, and chronic insomnia. Whether you’re a business leader burning the candle at both ends or someone simply trying to reclaim restful sleep, this episode unpacks the science and psychology behind sleep and how to improve it.
In addition, they talk about:
✅ The trifecta Morgan uses to help clients: Cognitive Behavioral Therapy for Insomnia (CBTI), behavior shifts, and mindfulness
✅ How racing thoughts at 3 a.m. are biologically wired to feel catastrophic (and what to do about them)
✅ How “constructive worry” sessions help offload anxiety before bed
✅ The danger of social jet lag and how inconsistent wake-up times sabotage your circadian rhythm
…and much more.
BIOS
Morgan Adams is a holistic sleep coach and former insomniac who helps ambitious professionals overcome sleeplessness without the use of sleep aids. She is a Certified Sleep Science Coach, has completed Brief Behavior Therapy for Insomnia (BBTI) certification, and holds a Health Coach Certification. Morgan helps clients rewire their habits and mindset to get the restorative sleep they need.
Matt Zaun is an award-winning speaker and strategic storytelling expert who shows leaders how to inspire action and drive results through the power of story. He’s the author of The StoryBank, a book that teaches people how to leverage strategic storytelling to build a vibrant company culture, boost sales, strengthen marketing, and become dynamic public speakers.
5-Day Storytelling Challenge
Whether you're looking to boost sales, enhance marketing, or captivate audiences in meetings, this challenge is for you.
To sign up, go HERE.
SHOW NOTES:
In this episode of Stories With Traction, Matt Zaun sits down with Daniel McMahon, Founder and Managing Partner of Integrated Growth Advisors, to discuss how leaders can transition into purpose-driven, sustainable roles beyond their primary career without losing their identity or impact.
With over 30 years of experience as a CPA, strategist, and business advisor, Dan shares hard-earned wisdom on critical thinking, leadership, and what truly prepares founders for the next chapter of their lives after building a successful company.
He also shares how doing stand-up comedy has made him a stronger communicator and why that matters now more than ever in an AI-driven world.
In This Episode, You’ll Learn:
✅ Comedy as a Communication Tool: Why Dan performs stand-up to sharpen business skills and model risk-taking
✅ Improv for Executives: How improv and humor unlock better listening, confidence, and connection
✅ Leading by Example: Why integrity means doing what you ask others to do—even if it terrifies you
✅ The Real Retirement Crisis: What happens when identity is tied too tightly to career success
…and much more!
GUEST BIO:
Daniel McMahon is the Founder and Managing Partner of Integrated Growth Advisors. With 30+ years of experience as a CPA and trusted business advisor, Dan helps founders and executives get unstuck, scale sustainably, and prepare for meaningful transitions (both in business and in life). He’s also an improv-trained stand-up comedian who believes leadership gets better when you’re willing to laugh at yourself.
Matt Zaun is an award-winning speaker and strategic storytelling expert who shows leaders how to inspire action and drive results through the power of story. He’s the author of The StoryBank, a book that teaches people how to utilize strategic storytelling to create a vibrant company culture, boost sales, enhance marketing, and become dynamic public speakers.
5-Day Storytelling Challenge
Whether you're looking to boost sales, enhance marketing, or captivate audiences in meetings, this challenge is for you.
To sign up, go HERE.
SHOW NOTES
In this episode of Stories With Traction, Matt Zaun sits down with Gary Braun, Founder and Owner of Pivotal Advisors, to break down what most companies get wrong about sales and how to build a repeatable system that actually works.
He also unpacks the biggest myth in sales: “If I just hire a great rep, we’ll grow.
Spoiler: Great reps without process = chaos.
In This Episode, You’ll Learn:
✅ The #1 reason most companies plateau: no repeatable system
✅ “The Rep That Leaves a Wake” and the leadership mistake that enables them
✅ Why AI won’t replace reps, but it will supercharge the ones who embrace it
BIO
Gary Braun is the Founder and Owner of Pivotal Advisors, a company that helps CEOs and leadership teams build rock-solid sales infrastructure. With deep expertise in sales strategy, leadership development, and performance systems, Gary has worked with hundreds of companies to fix flatlining sales, coach struggling leaders, and build scalable growth engines.
Matt Zaun is an award-winning speaker and strategic storytelling expert who shows leaders how to inspire action and drive results through the power of story. He’s the author of The StoryBank, a book that teaches people how to utilize strategic storytelling to create a vibrant company culture, boost sales, enhance marketing, and become dynamic public speakers.
5-Day Storytelling Challenge
Whether you're looking to boost sales, enhance marketing, or captivate audiences in meetings, this challenge is for you.
To sign up, go HERE.
SHOW NOTES:
In this episode of Stories With Traction, Matt Zaun sits down with business strategist and growth expert, Jessica Yarbrough, to discuss how high-achieving professionals (especially those from the C-suite) can escape hustle culture and build scalable, sustainable, and wildly profitable consulting businesses.
Jessica shares her journey from building startups and consulting in her 20s to helping seasoned executives command six-figure engagements today. She unpacks the inner game of imposter syndrome, the outer game of scalable systems, and why authenticity will always beat automation.
In This Episode, You'll Learn:
✅ The "Bleeding Wound" Test: Why your offer must solve urgent, high-stakes problems if you want to scale
✅ Why AI Can't Replace Human Coaches: And how to use it as a time-leveraging tool, not a crutch
✅ Storytelling That Connects: How to document pain, process it, and share it with impact
…and much more!
BIOS:
Jessica Yarbrough is a sought-after business strategist for established coaches and consultants who are ready to command premium fees, scale with integrity, and build a business that fuels both income and fulfillment. She has worked with former Fortune 100 executives and leaders across various industries to package their expertise into high-value offers and thought leadership platforms.
Matt Zaun is an award-winning speaker and strategic storytelling expert who shows leaders how to inspire action and drive results through the power of story, with a proven track record of helping over 300 organizations transform sales and marketing.
He is also the author of The StoryBank. This practical guide equips business leaders with tools to create vibrant company cultures and become dynamic public speakers through the art of storytelling.
5-Day Storytelling Challenge
Whether you're looking to boost sales, enhance marketing, or captivate audiences in meetings, this challenge is for you.
To sign up, go HERE.
SHOW NOTES:
In this episode of Stories With Traction, Matt Zaun talks with Kristen Pucci, Founder and CEO of KRAE Creative & Talent, to explore why most leaders get marketing wrong and how to fix it through brand clarity, human connection, and strategic authenticity.
Kristen shares her journey as a creative navigating a family of engineers, how vulnerability became her business superpower, and why documenting is the new marketing.
This conversation covers everything from viral content myths to raising resilient daughters, building personal brands with substance, and how female leaders can thrive.
In this episode, you’ll learn:
✅ Why documenting is more powerful than creating content from scratch
✅ How leaders can stop chasing trends and start anchoring in authenticity
✅ The mindset shifts necessary to succeed in a noisy, AI-driven world
…and much more!
BIOS:
Kristen Pucci is the founder and CEO of KRAE Creative & Talent, a brand strategy and marketing firm that helps organizations create compelling, authentic brands. With a background in psychology and a talent for storytelling, Kristen empowers leaders to lean into their testimony, clarify their message, and build cultures that actually care.
Matt Zaun is an award-winning speaker and strategic storytelling expert who shows leaders how to inspire action and drive results through the power of story. With a track record of helping 300+ organizations transform sales, marketing, and culture, Matt helps decision-makers lead with clarity and connection.
SHOW NOTES:
In this episode, Matt Zaun sits down with Luke Frazier, Head of Revenue at Good Agency, to explore how powerful storytelling can transform not only business results but also the human experience behind the brand.
Luke challenges business leaders to go beyond tactics and marketing hacks, and instead ask: “What impact are we really making?”
In addition, they talk about:
✅ Why brand clarity is both a strategy and a calling
✅ How storytelling builds trust and drives performance
✅ The difference between being persuasive vs. performative
…and much more!
⸻
BIOS:
Luke Frazier is a seasoned brand strategist, certified StoryBrand Guide, and the Head of Revenue at Good Agency, a Texas-based creative firm helping purpose-driven organizations create cultural impact. With a background in nonprofit leadership and a passion for assisting leaders to find their voice, Luke’s mission is to help brands lead with clarity, connection, and conscience.
Matt Zaun is an award-winning speaker and storyteller who shows business leaders how to inspire action and drive results through the power of strategic storytelling. With a track record of catalyzing significant sales growth for over 300 organizations, Matt’s approach blends performance, persuasion, and purpose.
5-Day Storytelling Challenge
Whether you're looking to boost sales, enhance marketing, or captivate audiences in meetings, this challenge is for you.
To sign up, go HERE.
Show Notes:
In this episode, Matt Zaun sits down with Christopher Brown, co-founder and CEO of Teed & Brown, to unpack what it really takes to grow a thriving service business from the ground up. Christopher shares how a teenage summer job on a golf course shaped his work ethic, how the right partnership fueled early growth, and what it took to scale from a two-man operation to over 135 employees, with plans to double in size.
In this conversation, they dive into:
✅ The power of pairing street smarts with book smarts
✅ Why the best leaders build teams of people better than themselves in specialized roles.
✅ The “1 to 10” rule
…and much more!
BIOS:
Christopher Brown is the co-founder and CEO of Teed & Brown, a leading lawn care service company serving Connecticut, New York, and beyond. Since 1995, Teed & Brown has grown from a two-man startup to a regional industry leader recognized for its consistent quality, strategic growth, and a culture that attracts top talent.
Matt Zaun is an award-winning speaker and strategic storytelling expert who shows leaders how to inspire action and drive results through the power of story. With a track record of helping 300+ organizations transform sales, marketing, and culture, Matt helps decision-makers lead with clarity and connection.
5-Day Storytelling Challenge
Whether you're looking to boost sales, enhance marketing, or captivate audiences in meetings, this challenge is for you.
To sign up, go HERE.
Show Notes:
In this episode, Matt Zaun sits down with Scott Raven, founder of Corvus Solutions, to explore how high-achieving entrepreneurs can escape the very businesses that are trapping them.
Scott opens up about the hidden burnout cycles that plague founders and executives and how he turned his own rock-bottom experience into a blueprint for reclaiming freedom without sacrificing growth. He outlines his six dimensions of professional freedom and explains how companies can create systems that liberate, rather than imprison, their leaders.
In addition, they talk about:
✅ Why boundaries at work aren’t just necessary; they’re an act of authenticity and leadership
✅ How burnout nearly ended Scott’s career and health, and what he learned about flow state, anxiety, and doing work that truly fits
✅ Why optimization isn’t always the answer and how designing your business around your natural strengths leads to sustainable success
…and much more!
BIOS:
Scott Raven is the founder of Corvus Solutions. He helps business owners escape the chaos of overcommitment by building systems and strategies that align with their natural flow state. A certified CliftonStrengths coach and former executive who faced severe burnout, Scott now guides leaders through personal and operational transformation so they can experience sustainable freedom and fulfillment in business and life.
Matt Zaun is an award-winning speaker and strategic storytelling expert who helps business leaders inspire action and drive results. With a track record of catalyzing growth across 300+ organizations, Matt shows clients how to leverage story to transform sales, marketing, and company culture.
5-Day Storytelling Challenge
Whether you're looking to boost sales, enhance marketing, or captivate audiences in meetings, this challenge is for you.
To sign up, go HERE.
Show Notes:
In this episode, Matt Zaun sits down with Mary Messner, a former healthcare executive turned keynote speaker, to explore how creativity, not just innovation, fuels business momentum.
Mary shares how creative thinking helped her rise through the corporate ranks, lead global teams, and eventually launch a thriving speaking business. She unpacks how leaders can unlock creative potential across their organizations and why failing fast might be the most strategic move a company can make.
In addition, they talk about:
✅ Why creativity is not arts and crafts and how to reframe it as a business growth tool
✅ The power of “hackathons” in non-tech environments and how they foster surprising breakthroughs
✅ Why creativity should permeate every level of the organization, not just the innovation team
…and much more!
BIOS:
Mary Messner is a former healthcare exec turned keynote speaker who helps teams swap stale routines for sparks of creativity. Her talks feel like a field trip for your brain…fun, unexpected, and full of “why didn’t we think of that?” moments.
Matt Zaun is an award-winning speaker and strategic storytelling expert who helps business leaders inspire action and drive results. With a track record of catalyzing growth across 300+ organizations, Matt shows clients how to leverage story to transform sales, marketing, and company culture.
SHOW NOTES:
In this powerful episode, Matt Zaun sits down with Kristen Harootunian, mental health advocate and speaker, to explore her journey from addiction and childhood trauma to long-term recovery and national advocacy work.
Kristen shares how losing her mother to suicide at age 12 led to years of substance abuse, and how her path to recovery began at just 17. Now, more than a decade sober, she’s committed to helping others find healing through storytelling, vulnerability, and mental health education.
In addition, they talk about:
✅ Kristen’s advice for parents of struggling teens and why secrecy can be harmful
✅ How she helps normalize the idea that healing is nonlinear, lifelong, and filled with nuance
✅ The “post-speaking high” many speakers experience, and how she manages it with intentional habits
…and much more.
BIOS
Kristen Harootunian is a speaker for Minding Your Mind, a national organization dedicated to reducing the stigma around mental health. After beginning her recovery journey at 17, she now shares her story at over 150 events annually, ranging from high schools and colleges to corporate teams and correctional facilities. Kristen is passionate about redefining what recovery looks like and building cultures of empathy, understanding, and support.
Matt Zaun is an award-winning speaker and strategic storytelling expert who helps business leaders inspire action and drive results. With a track record of catalyzing growth across 300+ organizations, Matt shows clients how to leverage story to transform sales, marketing, and company culture.
5-Day Storytelling Challenge
Whether you're looking to boost sales, enhance marketing, or captivate audiences in meetings, this challenge is for you.
To sign up, go HERE.
Habits of Sales Champions Keynote.
In this episode, Matt Zaun sits down with Ian Koniak, founder and CEO of Untap Your Sales Potential, for a raw and powerful conversation about what it truly takes to succeed in business — and in life — when the spotlight fades.
Ian opens up about his journey from being Salesforce’s #1 enterprise account executive to hitting rock bottom in a battle with hidden addictions that nearly destroyed his family. He explains how that wake-up call, confession, and complete surrender reshaped his definition of success and fueled his mission to help other high achievers do the inner work, not just the outer hustle.
In addition, they talk about:
✅ The hidden dopamine traps that drive high performers to destructive habits.
✅ Why many top achievers secretly struggle, and how to break the cycle before you hit rock bottom.
✅ How to rewire your brain for sustainable success through a “dopamine detox” and daily disciplines.
…and so much more!
BIOS
Ian Koniak is the founder and CEO of Untap Your Sales Potential, where he helps high-performing sellers and sales leaders master their mindset, habits, and selling skills to reach new levels of income and impact, all while preserving what matters most. A former #1 enterprise account executive at Salesforce, Ian’s coaching and speaking have inspired thousands to unlock authentic, sustainable success.
Matt Zaun is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have driven significant sales increases for over 300 organizations, ranging from financial institutions to the health and wellness industry.
5-Day Storytelling Challenge
Whether you're looking to boost sales, enhance marketing, or captivate audiences in meetings, this challenge is for you.
To sign up, go HERE.
SHOW NOTES:
In this episode, Matt Zaun sits down with Joshua B. Lee, Founder and Chief Engagement Officer of Standout Authority, to unpack what it truly means to be human in the age of AI. Joshua shares his powerful journey from burnout and breakdown to building a business that thrives on authenticity. He challenges the noise of algorithm-chasing content and reminds us why connection always beats clicks.
In addition, they talk about:
✅ The importance of humanizing your brand
✅ What most people get wrong about “thought leadership”
✅ How to use LinkedIn as a conversation platform, not a content dumping ground
…and much more!
👤 BIOS:
Joshua B. Lee (aka the “Dopamine Dealer of LinkedIn”) has over two decades of experience in digital marketing. He has built 16 businesses, managed nearly a billion dollars in ad spend, and has driven over 35 trillion online impressions.
Matt Zaun is an award-winning speaker and storyteller who shows business leaders how to inspire action and drive results through the power of strategic storytelling. With a track record of catalyzing significant sales growth for over 300 organizations, Matt’s approach blends performance, persuasion, and purpose.
5-Day Storytelling Challenge
Whether you're looking to boost sales, enhance marketing, or captivate audiences in meetings, this challenge is for you.
To sign up, go HERE.
SHOW NOTES:
In this episode, Matt Zaun sits down with Lisa Dy, a mindset coach and public speaking advocate, to explore how leaders can create meaningful change by mastering communication, embracing vulnerability, and developing confidence from the inside out. With over 25 years of experience across multiple industries, Lisa now helps individuals and teams break through limiting beliefs, sharpen their leadership presence, and communicate more effectively.
In addition, they talk about:
✅ Why vulnerability is the hidden catalyst for building strong, high-performing teams.
✅ How Toastmasters helped Lisa go from painfully shy to speaking in front of thousands.
✅ Why public speaking skills are more important than ever in the age of AI.
BIOS:
Lisa Dy, CPA, MBA, is a mindset coach who helps individuals and teams create lasting change by addressing the root causes of their challenges. She leverages her 25+ years of experience in multiple business settings to guide her clients in overcoming limiting beliefs and developing the confidence, communication skills, and leadership presence necessary to excel.
Matt Zaun is an award-winning speaker and storyteller who shows business leaders how to inspire action and drive results through the power of strategic storytelling. With a track record of catalyzing significant sales growth for over 300 organizations across industries—from financial services to health and wellness—Matt’s approach has been proven to deliver measurable impact.
5-Day Storytelling Challenge
Whether you're looking to boost sales, enhance marketing, or captivate audiences in meetings, this challenge is for you.
To sign up, go HERE.
SHOW NOTES:
In this episode, Matt Zaun sits down with Steve Schmidt, Chief Revenue Officer and Co-Owner of Magnetic, as well as Co-Owner and Creative Lead at Spotlight Sioux Falls, to explore how creative content and radical authenticity shape modern business success. From building a $5M company in one year to facing rock bottom and rebuilding both his life and career, Steve offers a brutally honest look at what it really takes to lead and why vulnerability might just be the ultimate business superpower.
In addition, they talk about:
✅ Rhythm, consistency, and predictability: business lessons from the drummer’s seat
✅ Steve’s powerful sobriety journey and how it reshaped his leadership approach
✅ How to creatively break through content saturation (with actual examples)
✅ The role of emotional regulation and why sometimes the smartest move is just to walk away
…and much more!
BIOS:
Steven Schmidt is the Chief Revenue Officer and Co-Owner of Magnetic, a creative content agency helping companies craft compelling media strategies that scale. He’s also the Co-Owner and Creative Oversight at Spotlight Sioux Falls, a rapidly growing local media platform. A former touring musician, seasoned entrepreneur, and advocate for mental health and sobriety, Steve brings a unique blend of grit, creativity, and real-world leadership to every conversation.
Matt Zaun is an award-winning speaker and storyteller who shows business leaders how to inspire action and drive results through the power of strategic storytelling. With a track record of catalyzing significant sales growth for over 300 organizations across industries—from financial services to health and wellness—Matt’s approach has been proven to deliver measurable impact.
5-Day Storytelling Challenge
Whether you're looking to boost sales, enhance marketing, or captivate audiences in meetings, this challenge is for you.
To sign up, go HERE.
SHOW NOTES:
In this episode, Matt Zaun sits down with Cody Hand, founder of Speakers Collaborative, to discuss what it really takes to become a dynamic speaker in the age of AI and short attention spans. Cody breaks down the myth that effective speaking is about memorization and instead reveals why authenticity, presence, and intentionality on stage matter more now than ever.
In addition, they talk about:
✅ How to structure a powerful “hook” that grabs your audience from the start
✅ The biggest mistake leaders make when emulating TEDx-style speeches
✅ Why soundbites matter more than ever in today’s scroll-happy world
… and much more!
BIOS:
Cody Hand is the founder of Speakers Collaborative, a cohort-based coaching experience for seasoned professionals who want to master the stage. Drawing on a background in law, politics, education, and performance, Cody helps speakers distill their unique stories, develop powerful stage presence, and walk away with compelling content to fuel their thought leadership.
Matt Zaun is an award-winning speaker and storyteller who shows business leaders how to inspire action and drive results through the power of strategic storytelling. With a track record of catalyzing significant sales growth for over 300 organizations across industries—from financial services to health and wellness—Matt’s approach has been proven to deliver measurable impact.
5-Day Storytelling Challenge
Whether you're looking to boost sales, enhance marketing, or captivate audiences in meetings, this challenge is for you.
To sign up, go HERE.
SHOW NOTES:
In this episode, Matt Zaun sits down with Dave Snell, founder of Snell Advisory Group, to unpack the critical (and often ignored) role of cybersecurity in business today. Dave explains why cybersecurity is not just a tech issue; it’s a leadership issue. From Fortune 100 firms to small startups, he shares real stories of oversight, breaches, and deception that cost companies far more than they anticipated.
In addition, they talk about:
✅ Why most executives underestimate their company’s cyber risk
✅ The danger of using ChatGPT to “write a security policy” without a real strategy
✅ How Dave’s Navy cryptology background shaped his career
… and much more!
BIOS:
Dave Snell is the founder and principal consultant of Snell Advisory Group, where he helps companies of all sizes protect their most valuable asset: information. With a 20-year background in cryptology and cybersecurity from the Navy, and experience supporting both Fortune 100 companies and startups, Dave brings a unique blend of strategic insight and operational expertise to the world of cyber defense.
Matt Zaun is an award-winning speaker and storyteller who shows business leaders how to inspire action and drive results through the power of strategic storytelling. With a track record of catalyzing significant sales growth for over 300 organizations across industries—from financial services to health and wellness—Matt’s approach has been proven to deliver measurable impact.
5-Day Storytelling Challenge
Whether you're looking to boost sales, enhance marketing, or captivate audiences in meetings, this challenge is for you.
To sign up, go HERE.
SHOW NOTES:
In this episode of Stories With Traction, Matt Zaun sits down with David Nast, CEO of Nast Partners, to explore how creativity, storytelling, and grit have shaped his life from the stage as a rock musician to the boardroom as a business coach.
David shares how writing fiction every morning has not only improved his mental clarity but also increased his business performance. With 21 novels written and three CEO roles under his belt, David unpacks the lessons he’s learned from building multiple Vistage groups and transitioning away from high-pressure industries into more purpose-driven work.
In this episode, they dive into:
✅ Why creativity isn’t a luxury, it’s a leadership tool
✅ How daily writing (even fiction!) can lead to a 39% increase in productivity
✅ Why starting with “mood” makes you a better storyteller, songwriter, and coach
…and much more!
BIOS:
David B. Nast is the CEO and Managing Partner of Nast Partners. He’s a three-time CEO, an award-winning business coach, and a Vistage Chair. David combines behavioral science, AI, and leadership coaching to help organizations eliminate bias in decision-making and build healthier, more productive teams. Outside of business, he’s a novelist, a former rock musician, and a lifelong Prince fan.
Matt Zaun is an award-winning speaker and storyteller who shows business leaders how to inspire action and drive results through the power of strategic storytelling. With a track record of catalyzing significant sales growth for over 300 organizations across industries—from financial services to health and wellness—Matt’s approach has been proven to deliver measurable impact.
5-Day Storytelling Challenge
Whether you're looking to boost sales, enhance marketing, or captivate audiences in meetings, this challenge is for you.
To sign up, go HERE.
SHOW NOTES:
SUMMARY: In this episode, Scott Mason and Matt Zaun talk about storytelling and the myths that we tell ourselves.
SCOTT MASON: Scott is a transformational coach for attorneys, a keynote speaker, and the host of Myths, Leadership, & Life.
MATT ZAUN: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
5-Day Storytelling Challenge
Whether you're looking to boost sales, enhance marketing, or captivate audiences in meetings, this challenge is for you.
To sign up, go HERE.
SHOW NOTES:
In this episode, Matt Zaun sits down with David Frederiksen, Petra Coach and founder of PatientFocus, to discuss the often-overlooked struggles business leaders face when transitioning from doing the work to leading the team. David shares lessons from launching a company that changed how healthcare organizations collect payments—and how humility, systems thinking, and a mindset shift helped him scale both his impact and influence.
In addition, they explore:
✅ Why strategic systems scale a business
✅ What most leaders get wrong about delegating
✅ How to turn humbling moments into powerful growth catalysts
…and much more!
BIOS:
David Frederiksen is a Petra Coach based in Nashville and the founder of PatientFocus, where he served as CEO from 2008–2023. He now works with teams across the U.S. to align strategy, execution, and leadership for real growth.
Matt Zaun is an award-winning speaker and storyteller who shows business leaders how to inspire action and drive results through the power of strategic storytelling. With a track record of catalyzing significant sales growth for over 300 organizations across industries—from financial services to health and wellness—Matt’s approach has been proven to deliver measurable impact.
5-Day Storytelling Challenge
Whether you're looking to boost sales, enhance marketing, or captivate audiences in meetings, this challenge is for you.
To sign up, go HERE.
SHOW NOTES:
SERIES: This episode is part of a Launch, Grow, Thrive series with John Wilson on the Stories With Traction podcast.
SUMMARY: In this episode, John Wilson and Matt Zaun discuss why many successful business leaders face an identity crisis.
EPISODE MENTIONED | Always Fall Forward with Jacob Brown
DR. JOHN WILSON: John is an entrepreneur, a professor at Drexel University, and the Host of EntreProfessor.
MATT ZAUN: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
5-Day Storytelling Challenge
Whether you're looking to boost sales, enhance marketing, or captivate audiences in meetings, this challenge is for you.
To sign up go HERE.
SHOW NOTES:
SERIES: This episode is part of a Launch, Grow, Thrive series with John Wilson on the Stories With Traction podcast.
SUMMARY: In this episode, John Wilson and Matt Zaun discuss why hiring the right COO is paramount to the growth phase of your business.
DR. JOHN WILSON: John is an entrepreneur, a professor at Drexel University, and the Host of EntreProfessor.
MATT ZAUN: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
SHOW NOTES:
SERIES: This episode is part of a Launch, Grow, Thrive series with John Wilson on the Stories With Traction podcast.
SUMMARY: In this episode, John Wilson and Matt Zaun discuss the build, measure, learn loop and whether or not we should pivot or persevere.
DR. JOHN WILSON: John is an entrepreneur, a professor at Drexel University, and the Host of EntreProfessor.
MATT ZAUN: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
SHOW NOTES:
In this episode, Matt Zaun sits down with Sel Watts, founder of Wattsnext PX, to discuss the essential role of culture in business growth. Sel challenges the common perception that culture is just a "fluffy" HR concept, arguing instead that it is a strategic business driver that directly impacts productivity, retention, and company valuation.
In addition, they talk about:
✅ The Dreamcatcher strategy: Understanding what truly matters to employees beyond salary.
✅ Why businesses should consider past employees as "alumni" and how positive exits impact long-term reputation.
✅ Sel’s "No Plan B" mantra (literally tattooed on her arm) and why she believes having a backup plan prevents full commitment.
…and much more!
BIOS:
Sel Watts is the founder of wattsnext Group, the founder and CEO of wattsnext PX, and the NYC Chapter President of EO.
Matt Zaun is an award-winning speaker and storyteller who shows business leaders how to inspire action and drive results through the power of strategic storytelling. With a track record of catalyzing significant sales growth for over 300 organizations across industries—from financial services to health and wellness—Matt’s approach has been proven to deliver measurable impact.
SUMMARY: In this episode, we "flip the script." Instead of Matt Zaun interviewing someone on the Stories With Traction Podcast, he was interviewed on the Executive Hustle Podcast with Kirsten Yurich.
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
KIRSTEN YURCH BIO: Kirsten is a licensed behavior analyst, speaker, author, and retired CEO who partners with business leaders to help them achieve more of what matters most to them. Kirsten’s clients are high-performing CEOs, founders, and executives looking to “level up” in life and business.
SHOW NOTES:
SUMMARY: This is part of an FAQ series where Michelle Griffin and Matt Zaun discuss personal branding and strategic storytelling.
MICHELLE GRIFFIN: Michelle coaches on authority-focused personal branding to help professionals step out and be seen as leaders in their space.
MATT ZAUN: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
SHOW NOTES:
SUMMARY: This is part of an FAQ series where Michelle Griffin and Matt Zaun discuss personal branding and strategic storytelling.
MICHELLE GRIFFIN: Michelle coaches on authority-focused personal branding to help professionals step out and be seen as leaders in their space.
MATT ZAUN: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
SHOW NOTES:
SUMMARY: From overcoming personal struggles as a teen mom to leading a successful business, Tami Cole has built a career defined by resilience, determination, and leadership.
In this episode, Tami shares her inspiring journey from adversity to entrepreneurship, offering powerful lessons on:
✅ Navigating the challenges of single motherhood while building a career
✅ Transitioning from IT consulting to business ownership with docstrats
✅ Overcoming imposter syndrome and leading with authenticity
✅ Balancing high achievement with steady consistency
✅ The power of vulnerability, transparency, and self-leadership
Tami’s story is a testament to grit, growth, and the courage to take risks. Whether you’re an entrepreneur, leader, or someone looking for inspiration, this episode is packed with real-world insights you can apply to your own journey.
TAMI COLE: Tami is the President and CEO of docstrats.
MATT ZAUN: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
SHOW NOTES:
SERIES: This episode is part of a series on Stories From the Top with Matthew Scura from Edge of Cinema.
EPISODE #1 | From Struggling to Success in Storytelling
EPISODE #2 | Why Storytelling Works
EPISODE #3 SUMMARY: In this episode, Matthew Scura and Matt Zaun talk about how you can be a great public speaker.
MATTHEW SCURA: Matthew is the CEO & Co-Founder of Edge of Cinema.
EDGE OF CINEMA: Founded in 2009, Edge of Cinema is a leading video production and digital marketing agency in the Greater Philadelphia Area. They specialize in corporate, commercial, documentary, and live event video productions, digital ad campaigns, and online marketing.
MATT ZAUN: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
SHOW NOTES:
SERIES: This episode is part of a series on Stories From the Top with Matthew Scura from Edge of Cinema.
EPISODE #1
EPISODE #2 SUMMARY: In this episode, Matthew Scura and Matt Zaun discuss why storytelling works.
MATTHEW SCURA: Matthew is the CEO & Co-Founder of Edge of Cinema.
EDGE OF CINEMA: Founded in 2009, Edge of Cinema is a leading video production and digital marketing agency in the Greater Philadelphia Area. They specialize in corporate, commercial, documentary, and live event video productions, digital ad campaigns, and online marketing.
MATT ZAUN: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
SHOW NOTES:
SERIES: This episode is part of a series on Stories From the Top with Matthew Scura from Edge of Cinema.
SUMMARY: In this episode, Matthew Scura and Matt Zaun discuss how you can go from struggling to success in storytelling.
VIDEO MENTIONED IN THE INTRO
MATTHEW SCURA: Matthew is the CEO & Co-Founder of Edge of Cinema.
EDGE OF CINEMA: Founded in 2009, Edge of Cinema is a leading video production and digital marketing agency in the Greater Philadelphia Area. They specialize in corporate, commercial, documentary, and live event video productions, digital ad campaigns, and online marketing.
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
SHOW NOTES:
SUMMARY: In this episode, Chris Schalleur and Matt Zaun discuss a powerful struggle/victory story and what companies can do to protect themselves regarding cyber security.
CHRIS SCHALLEUR: Chris is the CEO of Christo IT Services.
CHRISTO IT SERVICES: Founded in 1999 to provide the type of professional IT support larger companies enjoy to small businesses in the Philadelphia region, Christo IT is your partner committed to providing every client with best-in-class technology solutions and exceptional support.
Some of their services include:
➔ Cybersecurity and Virus Protection
➔ Desktop/Server and Hardware Support
➔ Backup and Recovery Planning
➔ Windows, Mac, and Linux Expertise
➔ Consulting & Project Management Services
➔ Cloud & Hosted Solutions
➔ Phone/VoIP
For more info, check out Christo IT Services HERE.
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
SUMMARY: In this episode, Julia Soplop and Matt Zaun discuss Julia’s book, Information Crisis.
JULIA SOPLOP BIO: Julia is an award-winning author of four books: Information Crisis: How a Better Understanding of Science Can Help Us Face the Greatest Problems of Our Time, Equus Rising: How the Horse Shaped U.S. History, Documenting Your World Through Photography, and Untangling the Self-Publishing Process.
For more info on Julia:
Website
The book
LinkedIn
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
SUMMARY: In this episode, we "flip the script." Instead of Matt Zaun interviewing someone on the Stories With Traction podcast, he was interviewed on the Recipe for Success podcast with Nancy Giacolone.
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
NANCY GIACOLONE BIO: Nancy is an employee benefits consultant, coach, speaker, and podcast host.
For more info, check out Nancy HERE.
SHOW NOTES:
SUMMARY: In this episode, Kevin Connor and Matt Zaun talk about how storytelling can be woven into print material and how you can get print to work for you.
KEVIN CONNOR: Kevin is a partner at Modern SBC.
Some of the projects that Modern SBC routinely works on:
- Copywriting and content creation
- Logo and corporate identity creation
- Tradeshow/exhibits/virtual tradeshow exhibits
- Branded Promotional Products/Corporate Apparel
- Website creation/interactive experiences and associated launch activities
- Corporate Communications (online and offline sales literature, direct mail, newsletters, packaging, print management/distribution, sales kits, etc.)
For more info, check out Kevin and Modern SBC here:
Kevin Connor LinkedIn
Modern SBC
MATT ZAUN: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
For more info, check out Matt Zaun HERE.
SHOW NOTES:
SERIES: This podcast episode is part of a book-writing series with Amy Lynch on the Stories With Traction Podcast.
1st Episode
2nd Episode
3rd EPISODE SUMMARY: In this episode, Amy Lynch and Matt Zaun discuss why you should write a book and some common objections people might have.
AMY LYNCH BIO: Amy is the founder and a writer at Fernling Creative, a premium writing agency that generates exceptional content in your voice because words sell everything.
For more info, check out Amy HERE.
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
SHOW NOTES:
SUMMARY: In this episode, Alicia Parr and Matt Zaun discuss a simple framework for motivating and aligning a team.
FRAMEWORK MENTIONED:
- Affirm and reiterate beliefs, principles & values.
- Look what we’ve accomplished. We’ve done great things together already.
(Localize to the audience whenever possible.) - Acknowledge near term and current challenges.
(Don’t happy-talk like things aren’t bad if they are. If things are bad or hard, then they are bad and hard. Simple.)
(If things are good, talk about the new challenges that lie ahead to take things to the next level) - Emphasize WE are ONE. We are in this together.
AND we have more to do together. We will get through this together.
(When things are bad and hard, we get through it by coming together. Together we get through this time. Together.) - Create a believable image of the future, describe the longer view, which is positive even if the timeline is uncertain.
(Just because things are bad and hard now, doesn’t mean they will always be bad and hard.) - By adhering to our beliefs, principles, values and stick together, we’ll build that better future.
(When we come together and use our creativity, love, and support of each other, we will not only make it through, we will create a future even better than before. Together, we create a better future.) - Gratitude.
(Sincere gratitude binds teams, soothes anxiety, and is the balm that we can’t overdose on.)
ALICIA PARR BIO: Alicia is the owner of Performentor, which provides full-stack fractional HR services.
For more info, check out Performentor here, and Alicia here.
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
SHOW NOTES:
SERIES: This podcast episode is part of a book-writing series with Amy Lynch on the Stories With Traction Podcast.
1st Episode
2nd EPISODE SUMMARY: In this episode, Amy Lynch and Matt Zaun discuss systems and creativity in book writing.
AMY LYNCH BIO: Amy is the founder and a writer at Fernling Creative, a premium writing agency that generates exceptional content in your voice because words sell everything.
For more info, check out Amy HERE.
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
SHOW NOTES:
SUMMARY: In this episode, Eric Curtis and Matt Zaun talk about Eric’s adoption story and how climbing a physical mountain led him to climb another kind of mountain.
ERIC CURTIS: Eric is the CEO and Managing Partner at Curtis Strategy.
For more info on Eric:
LinkedIn
Website
MATT ZAUN: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
SHOW NOTES:
SERIES: This podcast episode is part of a book-writing series with Amy Lynch on the Stories With Traction Podcast.
SUMMARY: In this episode, Amy Lynch and Matt Zaun discuss systems and creativity in book writing.
AMY LYNCH BIO: Amy is the founder and a writer at Fernling Creative, a premium writing agency that generates exceptional content in your voice because words sell everything.
For more info, check out Amy HERE.
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
SHOW NOTES:
SUMMARY: This is part of an FAQ series where Michelle Griffin and Matt Zaun discuss personal branding and strategic storytelling.
MICHELLE GRIFFIN BIO: Michelle coaches on authority-focused personal branding to help professionals step out and be seen as leaders in their space.
For more info on Michelle:
LinkedIn
Website
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
SHOW NOTES:
SUMMARY: In this episode, Stephanie Crowe and Matt Zaun talk about growing your leadership skills.
STEPHANIE CROWE BIO: Stephanie is the CEO of Learn.net. She is also a Best-Selling Author and Speaker.
For more info on Stephanie:
LinkedIn
Website
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
SHOW NOTES:
SUMMARY: In this episode, Craig & Karen Andrews and Matt Zaun unpack elements of their gut-wrenching hospital story.
SYNOPSIS: YOU ARE NOT ALONE.
If you feel… loss… guilt… anger… hurt... Craig and Karen wrote this book, Hope That Won’t Die, for you. The book is about their journey through a miraculous survival of the Delta-variant of COVID. Craig spent 25 days on the ventilator and was the first one to leave the ICU alive.
If their experience is any beacon of truth, then part of that truth is that many people are struggling with guilt for things beyond their control. And it’s for those people that they’ve written this book. This podcast episode is an extension of the book and will give you a glimpse into their story.
For more info, check out Hope That Won’t Die HERE
EPISODE MENTIONED DURING SHOW: Navigating the Generational Shift
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
SUMMARY: In this episode, Tressa McLaughlin and Matt Zaun discuss why Tressa is so excited to help her team and clients.
TRESSA MCLAUGHLIN BIO: Tressa is the Co-Owner, President, and CEO of SOLV.
For more info, check out Tressa HERE.
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
SUMMARY: In this episode, Brenda Reynolds and Matt Zaun talk about the 5 Frogs transformational journey and how it can be used to reflect on transitions we’re going through in life.
BRENDA REYNOLDS BIO: Brenda Reynolds is a trusted organization and leadership consultant, executive coach, best-selling author, and international speaker specializing in guiding individuals and client organizations through periods of uncertainty--to navigate change, develop leaders, and foster resilience.
For more info on Brenda:
Website
5 Frogs Transformation Journal
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
SHOW NOTES:
SUMMARY: In this episode, Craig Andrews and Matt Zaun discuss Craig’s book, Make Sales Magical.
CRAIG ANDREWS BIO: Craig is the Principle Ally and Founder of Allies4me, which is a marketing agency that helps companies find strangers and convert them into high-paying customers. In addition, Craig is a speaker, writer, and will always be a Marine.
For more info, check out Craig here:
Website
LinkedIn
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
**SHOW NOTES:
PODCAST SUMMARY: This conversation was recorded in person in Spokane, Washington, with Claire Davis. This is part of an FAQ series where Claire and Matt discuss strategic storytelling.
CLAIRE DAVIS BIO: Claire is a branding consultant who helps people write their stories. The Stories With Traction podcast wouldn’t exist if it weren't for her. Claire has been one of the most influential individuals when it comes to marketing, crafting messages, and getting stories to connect with an audience.
For more info, check out Claire HERE****.
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE**.
SHOW NOTES:
SUMMARY: In this episode, Bobby Umar and Matt Zaun discuss how to land, create, and leverage a TEDx talk.
BOBBY UMAR BIO: Bobby is the CEO of DYPB (Discover Your Personal Brand) and he is a 5 times TEDx speaker.
For more info on Bobby:
LinkedIn
Website
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
SHOW NOTES:
SUMMARY: In this episode, Ui Culbertson and Matt Zaun talk about Ui’s upbringing and how it positioned her for the business world.
UI CULBERTSON: Ui is the President and CEO of Culbertson Resources Inc.
For more info, check out Culbertson Resources Inc. HERE
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
SHOW NOTES:
SUMMARY: In this episode, Mike Thorne and Matt Zaun discuss Mike’s TEDx Talk, what leaders can do to unpack their early childhood trauma, and how to create a culture that’s not afraid to ask for help.
MIKE THORNE BIO: Mike is the Founder and Managing Partner of Trust Inside, a business mentor at the Maine Center for Entrepreneurs, the Chairman of the Board of the National Council for Adoption, and he’s a Vistage Chair, where he coaches numerous CEOs to be better leaders.
For more info on Mike, check out his:
TEDx Talk
Website
LinkedIn
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
**SHOW NOTES:
PODCAST SUMMARY: This conversation was recorded in person in Spokane, Washington, with Claire Davis. This is part of an FAQ series where Claire and Matt discuss strategic storytelling.
CLAIRE DAVIS BIO: Claire is a branding consultant who helps people write their stories. The Stories With Traction podcast wouldn’t exist if it weren't for her. Claire has been one of the most influential individuals when it comes to marketing, crafting messages, and getting stories to connect with an audience.
For more info, check out Claire HERE****.
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE**.
EPISODES MENTIONED IN INTRO:
The Story of Westcliff
Leader of Leaders
SHOW NOTES:
SUMMARY: In this episode, Dr. Anthony Lee and Matt Zaun talk about Westcliff’s core values and the future of education regarding AI technology.
DR. ANTHONY LEE BIO: Dr. Lee is the President and CEO of Westcliff University and has led the institution through incredible growth for the last 16 years. Under his leadership, each of Westcliff’s colleges has experienced commendable progress as they continue to welcome some of their strongest and largest incoming classes.
As a distinguished leader with a demonstrated history of excellence, Dr. Lee is playing a pivotal role in shaping the future of higher education. His visionary outlook has been significantly influenced by his outstanding educational background: He holds a Doctorate in Educational Leadership specializing in higher education administration from the prestigious University of Southern California Rossier School of Education. Additionally, he possesses a Master of Business Administration from the University of California, Los Angeles Anderson School of Management, where he focused on strategy and entrepreneurship. He also holds a Bachelor of Arts in economics from the University of California, Irvine.
Dr. Lee is in high demand as a speaker at conferences and seminars across the nation and is a two-time nominee for the esteemed Orange County Business Journal Innovator of the Year award.
His leadership has made a profound impact on students and faculty around the world, solidifying Westcliff’s status as a global higher education leader. His unwavering commitment to fostering equitable access to education for all exemplifies his philanthropic spirit and deep dedication to community engagement.
For more info on Dr. Lee:
LinkedIn
Website
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
SHOW NOTES:
SUMMARY: In this episode, Chris Stokes and Matt Zaun discuss Intelassist and the future of work in the United States.
CHRIS STOKES BIO: Chris Stokes is the VP of Client Success and Partner at Intelassist, a remote staffing company based in Manila, Philippines.
For more info, check out Intelassist HERE.
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
SHOW NOTES:
SUMMARY: In this episode, Orly Zeewy and Matt Zaun talk about ideal clients, an empathy map, and process vs. outcome stories.
ORLY ZEEWY BIO: Orly is the Founder of Zeewy Brands, where she helps make the fuzzy clear and shows people how to cut through the noise.
For more info on Orly:
LinkedIn
Website
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
SHOW NOTES:
SUMMARY: In this episode, Barbara Zerfoss and Matt Zaun discuss creativity and how someone can position themselves to have a surge of ideas.
BARBARA ZERFOSS BIO: Barbara was a former Marketing Vice President for a multi-billion dollar global corporation. Today, she is a Vistage Chair and leads CEO, Business Owner, and Key Executive peer advisory boards. She is also a published author, a ghostwriter, and a novelist. Her latest work is a suspense novel titled As Time Unfolds.
For more info, check out Barbara HERE.
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
**SHOW NOTES:
PODCAST SUMMARY: This conversation was recorded in person in Spokane, Washington, with Claire Davis. This is part of an FAQ series where Claire and Matt discuss strategic storytelling.
CLAIRE DAVIS BIO: Claire is a branding consultant who helps people write their stories. The Stories With Traction podcast wouldn’t exist if it weren't for her. Claire has been one of the most influential individuals when it comes to marketing, crafting messages, and getting stories to connect with an audience.
For more info, check out Claire HERE****.
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE**.
SHOW NOTES:
SUMMARY: In this episode, Dr. Anthony Lee and Matt Zaun discuss what makes someone a leader of leaders.
DR. ANTHONY LEE BIO: Dr. Lee is the President and CEO of Westcliff University and has led the institution through incredible growth for the last 16 years. Under his leadership, each of Westcliff’s colleges has experienced commendable progress as they continue to welcome some of their strongest and largest incoming classes.
As a distinguished leader with a demonstrated history of excellence, Dr. Lee is playing a pivotal role in shaping the future of higher education. His visionary outlook has been significantly influenced by his outstanding educational background: He holds a Doctorate in Educational Leadership specializing in higher education administration from the prestigious University of Southern California Rossier School of Education. Additionally, he possesses a Master of Business Administration from the University of California, Los Angeles Anderson School of Management, where he focused on strategy and entrepreneurship. He also holds a Bachelor of Arts in economics from the University of California, Irvine.
Dr. Lee is in high demand as a speaker at conferences and seminars across the nation and is a two-time nominee for the esteemed Orange County Business Journal Innovator of the Year award.
His leadership has made a profound impact on students and faculty around the world, solidifying Westcliff’s status as a global higher education leader. His unwavering commitment to fostering equitable access to education for all exemplifies his philanthropic spirit and deep dedication to community engagement.
For more info on Dr. Lee:
LinkedIn
Website
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
SHOW NOTES:
SUMMARY: In this episode, Matt Zinman and Matt Zaun talk about how to retain top talent by focusing on beating burnout in an organization.
MATT ZINMAN BIO: Matt is the founder and CEO of ZU Publishing, INC., author of Z-isms (Insights to Live By), and a speaker who focuses on beating burnout.
For more info on Matt, check out his website HERE.
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
**SHOW NOTES:
SUMMARY: In this episode, Evan Sparks and Matt Zaun talk about CRG, executive search, and the future of work.
EVAN SPARKS: Evan is the Director of National Search at CRG.
For more info: Website and LinkedIn MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE**.
**SHOW NOTES:
PODCAST SUMMARY: This conversation was recorded in person in Spokane, Washington, with Claire Davis. This is part of an FAQ series where Claire and Matt discuss strategic storytelling.
CLAIRE DAVIS BIO: Claire is a branding consultant who helps people write their stories. The Stories With Traction podcast wouldn’t exist if it weren't for her. Claire has been one of the most influential individuals when it comes to marketing, crafting messages, and getting stories to connect with an audience.
For more info, check out Claire HERE****.
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE**.
SHOW NOTES:
SUMMARY: In this episode, Dr. Anthony Lee and Matt Zaun talk about the founding of Westcliff University and where Dr. Lee learned his leadership skills.
DR. ANTHONY LEE BIO: Dr. Lee is the President and CEO of Westcliff University and has led the institution through incredible growth for the last 16 years. Under his leadership, Westcliff’s colleges have experienced commendable progress as they continue to welcome some of their strongest and largest incoming classes.
As a distinguished leader with a demonstrated history of excellence, Dr. Lee plays a pivotal role in shaping the future of higher education. His outstanding educational background has significantly influenced his visionary outlook: He holds a Doctorate in Educational Leadership specializing in higher education administration from the prestigious University of Southern California Rossier School of Education. Additionally, he possesses a Master of Business Administration from the University of California, Los Angeles Anderson School of Management, where he focused on strategy and entrepreneurship. He also holds a Bachelor of Arts in economics from the University of California, Irvine.
Dr. Lee is in high demand as a nationwide speaker at conferences and seminars and is a two-time nominee for the esteemed Orange County Business Journal Innovator of the Year award.
His leadership has profoundly impacted students and faculty worldwide, solidifying Westcliff’s status as a global higher education leader. His unwavering commitment to fostering equitable access to education for all exemplifies his philanthropic spirit and deep dedication to community engagement.
For more info on Dr. Lee:
LinkedIn
Website
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
SHOW NOTES:
SUMMARY: In this episode, we "flip the script." Instead of Matt Zaun interviewing someone on the Stories With Traction podcast, he was interviewed on the Heartbeat For Hire podcast with Lyndsay Dowd.
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
LYNDSAY DOWD BIO: Lyndsay is a speaker and coach to executive leadership teams, where she shows them how to build an irresistible sales culture that drives results.
For more info, check out Lyndsay HERE.
EPISODES MENTIONED IN INTRO:Stories of Leadership
How to Get Involved in Politics
How to Build a Legacy
How Hobbies Make You More Creative
Strategic Networking
**SUMMARY: In this episode, Terence Farrell and Matt Zaun discuss how you can use strategic storytelling with intentionality in business to achieve your goals quickly.
TERENCE FARRELL BIO: Terence served as a Chester County Commissioner for 12 years, and before that, he was the Recorder of Deeds for 8 years. Today, he is the President of For Real Solutions, a consulting firm that brings value to its clients through leveraging Terence’s knowledge, experience, network, and creativity. Two of the major focuses for his business are on reducing healthcare costs for various organizations and mitigating loss in pension funds that occur because of fraud or other illegal activities.
For more info, check out Terence HERE****.
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE**.
**SHOW NOTES:
PODCAST SUMMARY: This conversation was recorded in person in Spokane, Washington, with Claire Davis. Claire and Matt discuss concepts on how you can be a great storyteller.
CLAIRE DAVIS BIO: Claire is a branding consultant who helps people write their stories. The Stories With Traction podcast wouldn’t exist if it weren't for her. Claire has been one of the most influential individuals when it comes to marketing, crafting messages, and getting stories to connect with an audience.
For more info, check out Claire HERE****.
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE**.
PODCAST EPISODE MENTIONED IN INTRO: The Storytelling System **PODCAST SUMMARY: In this episode, Claire Davis and Matt Zaun talk about “content buckets” and ideas for story prompts.
CLAIRE DAVIS BIO: Claire is a branding consultant that helps people write their stories. If it wasn’t for her, the Stories With Traction podcast wouldn’t exist. Claire has been one of the most influential individuals when it comes to marketing, crafting messages, and getting stories to connect with an audience.
For more info, check out Claire here:*https://www.linkedin.com/in/clairemdavis/https://www.tractionresume.com/ *MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE**.
**SHOW NOTES:
SUMMARY: In this episode, Shaun Toomey and Matt Zaun talk about eldercare and what you can do if you have aging parents that need help.
SHAUN TOOMEY BIO: Shaun is the Vice President of Strategic Partnerships for Care Advantage.
For more info:*Shaun's LinkedInCare Advantage Website *MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE**.
**SHOW NOTES:
SUMMARY:** In this episode, Dave Johnson and Matt Zaun discuss the dynamics of owning a family business and how simple truths can lead to more wisdom as a leader.
DAVE JOHNSON BIO: Dave is the Managing Partner of Bentz Jaz USA, and he’s the Owner and CEO of Covenant Services.
For more info, check out the website or Dave Johnson’s LinkedIn account.
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
SHOW NOTES:
SUMMARY: In this episode, Chris Wallace and Matt Zaun talk about how leaders can align the right stories with their frontline workers.
CHRIS WALLACE BIO: Chris is a marketing and customer experience strategist. His expertise centers on how organizations can improve alignment between their go-to-market strategies and their frontline channels (sales, customer service, support, etc.).
As President of InnerView, Chris and his team have developed the breakthrough InFront platform, which applies market research processes to collect and analyze employee and partner perceptions of customer needs and company value proposition.
Chris shares his unique perspective as a teacher, speaker, and author. He is an adjunct marketing professor at Villanova University (MBA) and is regularly published in outlets including Harvard Business Review and Forbes.
For more info, check out Chris here:
LinkedIn
Website
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
PODCAST SUMMARY: In this episode, Mark Carpenter and Matt Zaun talk about what makes a great story, and they give actionable ideas for how leaders can better document their messages.
MARK CARPENTER BIO: Mark co-authored the book Master Storytelling: How to Turn Your Experiences Into Stories that Teach, Lead, and Inspire.”
For more info, check out Mark here:
Website
LinkedIn
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
**SHOW NOTES:
SUMMARY: In this episode, Andrew Serby and I talk about shipping products to customers.
ANDREW SERBY BIO: Andrew Serby is the founder of EnterMarket, a full-service third-party logistics (3PL) provider supporting the broad and maturing needs of companies operating in the wholesale, retail, and e-commerce marketplaces. Andrew founded the company in 2001 with the initial goal of servicing packaged media companies with their manufacturing and logistics needs. Andrew quickly expanded EnterMarket’s capabilities to serve the needs of a broad array of consumer product companies. EnterMarket combines sophisticated technology with a customer-focused solution necessary for full-service warehouse and fulfillment, kitting and assembly, and freight management. After 20 years of operation and expansion, Andrew sold EnterMarket to Beanstalk Innovation. EnterMarket is the e-commerce and retail backbone for Beanstalk’s aggressive growth plans as a full-service 3PL service provider. Andrew joined the leadership team at Beanstalk to lead the sales and business development efforts. Since joining Beanstalk, Andrew has helped the company grow 3-fold in 2 years.
Before starting EnterMarket, Andrew was a Senior Director, managing the outsourced integrated supply chain services for BMG Entertainment’s North American operations. For over a decade, Andrew led BMG Entertainment’s supply chain initiatives, driving efficiencies that resulted in over $300 million of savings. Andrew earned a Business and Psychology degree from Skidmore College.
For more info, click HERE****.
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE**.
SUMMARY: In this episode, Andrew Smith and Matt Zaun discuss how sharing stories through print media can help you get above the noise (of social media and email).
ANDREW SMITH: Andrew is the Vice President of Sales at The Kennickell Group.
For more info, check out the website and Instagram page:
Kennickell Group Website
Kennickell Group Instagram
PODCAST EPISODE MENTIONED: Navigating the Generational Shift
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
EPISODES MENTIONED IN INTRO:Stories of Leadership
How to Get Involved in Politics
How to Build a Legacy
How Hobbies Make You More Creative
Strategic Networking
SUMMARY: In this episode, Terence Farrell and Matt Zaun discuss the importance of mentorship.
TERENCE FARRELL BIO: Terence served as a Chester County Commissioner for 12 years, and before that, he was the Recorder of Deeds for 8 years. Today, he is the President of For Real Solutions, a consulting firm that brings value to its clients through leveraging Terence’s knowledge, experience, network, and creativity. Two of the major focuses for his business are on reducing healthcare costs for various organizations and mitigating loss in pension funds that occur because of fraud or other illegal activities.
For more info, check out Terence HERE.
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
SHOW NOTES:Wanna…
Boost your Sales?
Enhance your Marketing?
and create a vibrant company culture?
All of that is possible through the power of Strategic Storytelling!
Check out the Stories With Traction course, where you’ll learn how to set up a "Storybank" and utilize it to achieve your goals!
You can find the course HERE.
SUMMARY: In this episode, Dr. Katherine Jeffery and Matt Zaun discuss how to talk to different generations.
DR. KATHERINE JEFFERY BIO: Katherine is a generational strategist who specializes in developing business strategies that help organizations navigate the complexities of having five generations working side-by-side.
For more info, check out Katherine HERE.
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
SHOW NOTES:
SUMMARY: In this episode, Carol Kavanaugh-Arrington and Matt Zaun discuss how in-person meetings spur on innovation and creativity for organizations.
CAROL KAVANAUGH-ARRINGTON BIO: Carol is the Director of Group Sales for Outside DMC.
She became an event producer in 1986 when she moved from Buffalo, NY (Go Bills!) to Hilton Head Island.
For over 25 years, Carol owned and operated Click Event Production, where she focused on fundraising events. Her acclaimed work was highlighted with many Celebrity and televised events. She proudly was part of raising more than $9.5 million for children's charities local and international nonprofit groups.
Ten years ago, she joined Outside Brands to manage their DMC division and successfully resurrected the business post-pandemic.
For more info, check out Outside DMC or Carol's LinkedIn.
PODCAST EPISODE MENTIONED: What Business Leaders Can Learn From Football
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
SHOW NOTES:
PODCAST EPISODE SUMMARY: In this episode, Chris Grainger and Matt Zaun talk about how someone can launch and build a podcast to connect with their target audience.
CHRIS GRAINGER BIO: Chris is the Founder and Podcast Host of The Lion Within Us.
For more info, check out Chris here:
https://thelionwithin.us/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://www.storieswithtraction.com
**SHOW NOTES:
PODCAST EPISODE MENTIONED:** Getting to #1 with Josh Rudegeair
PODCAST EPISODE SUMMARY: In this episode, Will Baggett and Matt Zaun talk about why some football players become elite athletes and how we can utilize this wisdom in business.
WILL BAGGETT BIO: Will is the Co-founder of Monetize Your Message, where he is an international keynote speaker on leadership & soft skills. Before becoming a speaker, he spent a decade as a strength coach and sports administrator, having helped produce some of the biggest events in the world, such as the CFP National Championship, the Final Four, and Super Bowl LVI in Los Angeles. Will is considered to be one of the youngest and most prominent speakers in the country, with over 200 paid speeches in five years.
For more info, check out Will here:https://www.linkedin.com/in/willbaggett/
https://monetizeyourmsg.com/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:https://www.storieswithtraction.com/
SHOW NOTES:Wanna…
Boost your Sales?
Enhance your Marketing?
and create a vibrant company culture?
All of that is possible through the power of Strategic Storytelling!
Check out the Stories With Traction course, where you’ll learn how to set up a "Storybank" and utilize it to achieve your goals!
You can find the course HERE.
PODCAST EPISODES MENTIONED:
Stories on a Massive Stage
Refining Your Stories Through LinkedIn
Are Your Stories Resonating?
PODCAST EPISODE SUMMARY: In this episode, Rachel Simon and Matt Zaun talk about their journey with LinkedIn and how they’ve leveraged the platform for business growth.
RACHEL SIMON BIO: Rachel is the Founder & CEO of Connect the Dots Digital, where she focuses on LinkedIn corporate strategy and how companies can utilize the platform with their employees for maximum results.
For more info, check out Rachel HERE.
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
SHOW NOTES:
Wanna…
Boost your Sales?
Enhance your Marketing?
and create a vibrant company culture?
All of that is possible through the power of Strategic Storytelling!
Check out the Stories With Traction course, where you’ll learn how to set up a storybank and utilize it to achieve your goals!
You can find the course HERE.
EPISODE MENTIONED IN INTRO: The Importance of Learning Tours with Kirsten Yurich.
PODCAST SUMMARY: In this episode, Justin Leader and Matt Zaun talk about the healthcare industry and why Justin founded BenefitsDNA.
JUSTIN LEADER BIO: Justin is the President and Founding Partner of BenefitsDNA.
For more info, check out Justin here |
https://www.linkedin.com/in/justindonaldleader/
https://benefitsdna.com/
http://wefixyourhealthcare.com/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
Wanna…
Boost your Sales?
Enhance your Marketing?
and create a vibrant company culture?
All of that is possible through the power of Strategic Storytelling!
Check out the Stories With Traction course, where you’ll learn how to set up a storybank and utilize it to achieve your goals!
You can find the course HERE.
**SHOW NOTES:
SUMMARY:** In this episode, Don Schmincke and Matt Zaun talk about why a lack of strategic clarity leads to tactical frustration.
DON SCHMINCKE BIO: For over 35 years, Don and his team have consulted and trained executives in North America, South America, Europe, and India. Additionally, they have conducted leadership research excursions in South Africa, Japan, Bhutan, Vietnam, South Korea, and North African regions. Within the last few decades, Don has worked behind the scenes and trained over 7,000 CEOs on organizational performance and growth.
For more info, check out Don HERE.
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
EPISODES MENTIONED IN INTRO:Stories of Leadership
How to Get Involved in Politics
How to Build a Legacy
How Hobbies Make You More Creative
**SHOW NOTES:
SUMMARY:** In this episode, Terence Farrell and Matt Zaun discuss how to have intentionality and strategy behind networking.
TERENCE FARRELL BIO: Terence served as a Chester County Commissioner for 12 years, and before that, he was the Recorder of Deeds for 8 years. Today, he is the President of For Real Solutions, a consulting firm that brings value to its clients through leveraging Terence’s knowledge, experience, network, and creativity. Two of the major focuses for his business are on reducing healthcare costs for various organizations and mitigating loss in pension funds that occur because of fraud or other illegal activities.
For more info, check out Terence HERE.
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
Wanna…
Boost your Sales?
Enhance your Marketing?
and create a vibrant company culture?
All of that is possible through the power of Strategic Storytelling!
Check out the Stories With Traction course, where you’ll learn how to set up a "Storybank" and utilize it to achieve your goals!
You can find the course HERE.
**SHOW NOTES:
PODCAST EPISODE SUMMARY:** In this episode, Ana Quinn and Matt Zaun talk about how understanding your “Behavioral DNA” will position you to be a better leader.
ANA QUINN BIO: Ana is the co-founder and managing partner of Imprint Talent Readiness, and she is also a Vistage Chair, where she and her husband, Chris, coach 180 CEOs and executives on how to be better leaders for their organizations.
For more info, check out Ana here:
https://www.linkedin.com/in/ana-rios-quinn/
https://www.imprinttalent.com/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
Wanna...
Boost your Sales?
Enhance your Marketing?
and create a vibrant company culture?
All of that is possible through the power of Strategic Storytelling!
Check out the Stories With Traction course, where you’ll learn how to set up a "Storybank" and utilize it to achieve your goals!
You can find the course HERE.
SHOW NOTES:SUMMARY: In this episode, Robin O’Donovan and Matt Zaun talk about how songwriters embrace creativity and how you can do the same thing when it comes to your storytelling ability.
ROBIN O’DONOVAN BIO: Robin is the founder of My Energetic Tribe Coaching, where she focuses on helping people simplify their life purpose and add to the new purpose-driven economy. In addition, Robin is the author of The Seven Core Life Purposes, and she’s a professional Singer and Songwriter.
For more info, check out Robin HERE.
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
Wanna…
Boost your Sales?
Enhance your Marketing?
and create a vibrant company culture?
All of that is possible through the power of Strategic Storytelling!
Check out the Stories With Traction course, where you’ll learn how to set up a "Storybank" and utilize it to achieve your goals!
You can find the course HERE.
**PODCAST SHOW NOTES:
SUMMARY:** This is a solo episode focused on the significant stories in your life.
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
Wanna…
Boost your Sales?
Enhance your Marketing?
and create a vibrant company culture?
All of that is possible through the power of Strategic Storytelling!
Check out the Stories With Traction course, where you’ll learn how to set up a "Storybank" and utilize it to achieve your goals!
You can find the course HERE.
**PODCAST SHOW NOTES:
SUMMARY:** In this episode, Erica Rankin and Matt Zaun talk about what it took to make Bro Dough what it is today.
ERICA RANKIN BIO: Erica is the Founder & CEO of Bro Dough, which is Canada’s first better-for-you edible cookie dough.
For more info, check out Erica here:
https://www.linkedin.com/in/ericabrodough/
https://www.growwitherica.com/
https://brodough.ca/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
Wanna…
Boost your Sales?
Enhance your Marketing?
and create a vibrant company culture?
All of that is possible through the power of Strategic Storytelling!
Check out the Stories With Traction course, where you’ll learn how to set up a "Storybank" and utilize it to achieve your goals!
You can find the course HERE.
PODCAST SHOW NOTES:
SUMMARY: Many people have asked me over the years, “who is your favorite speaker, Matt?” The Speaker that I’ve learned the most from and who has had the largest impact on my career has been Ryan Avery. Having him on the Stories With Traction podcast was an honor and privilege.
RYAN AVERY BIO: Ryan is the speaker that shows people and organizations how to go from A to The. He is an incredible author and world record-breaker.
For more info, check out Ryan HERE.
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
SUMMARY: In this episode, Terence Farrell and Matt Zaun discuss how our hobbies can make us more creative in life and business.
TERENCE FARRELL BIO: Terence served as a Chester County Commissioner for 12 years, and before that, he was the Recorder of Deeds for 8 years. Today, he is the President of For Real Solutions, a consulting firm that brings value to its clients through leveraging Terence’s knowledge, experience, network, and creativity. Two of the major focuses for his business are on reducing healthcare costs for various organizations and mitigating loss in pension funds that occur because of fraud or other illegal activities.
For more info, check out Terence HERE.
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
Wanna…
Boost your Sales?
Enhance your Marketing?
...and create a vibrant company culture?
All of that is possible through the power of Strategic Storytelling!
Check out the Stories With Traction course, where you’ll learn how to set up a storybank and utilize it to achieve your goals!
You can find the course HERE.
SHOW NOTES:
PODCAST EPISODE SUMMARY: In this episode, Rajeev Kapur and Matt Zaun talk about how COVID changed 1105 Media’s business and how they were able to be creative to continue to deliver value to their clients. In addition, they talk about the future of in-person events and why leaders should embrace AI.
RAJEEV KAPUR BIO: Rajeev is the President and CEO of 1105 Media. As a Global Business and Tech Leader, he has reinvented business cultures and has transformed stagnant sales into dynamic multimillion-dollar growth for small and middle-market companies. A true rainmaker and innovator, he is passionate about repairing broken market strategies, company cultures, and leadership stagnation to identify and capture new business opportunities.
For more info, check out Rajeev here:
https://www.linkedin.com/in/rajeevkapur1/
https://1105media.com/pages/from-our-ceo.aspx
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
Wanna…
Boost your Sales?
Enhance your Marketing?
...and create a vibrant company culture?
All of that is possible through the power of Strategic Storytelling!
Check out the Stories With Traction course, where you’ll learn how to set up a storybank and utilize it to achieve your goals!
You can find the course HERE.
PODCAST SUMMARY: In this episode, Claire Davis and Matt Zaun talk about how they created a storytelling system and positioned it to boost sales and enhance their marketing efforts.
CLAIRE DAVIS BIO: Claire is a branding consultant that helps people write their stories. The Stories With Traction podcast wouldn’t exist if it weren't for her. Claire has been one of the most influential individuals when it comes to marketing, crafting messages, and getting stories to connect with an audience.
For more info, check out Claire HERE.
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
Wanna…
Boost your Sales?
Enhance your Marketing?
...and create a vibrant company culture?
All of that is possible through the power of Strategic Storytelling!
Check out the Stories With Traction course, where you’ll learn how to set up a storybank and utilize it to achieve your goals!
You can find the course HERE.
PODCAST SUMMARY: In this episode, Jacob Brown and Matt Zaun talk about how to turn failure into fuel for growth.
JACOB BROWN BIO: Jacob is a former NFL athlete turned entrepreneur, transformational speaker, and writer.
For more info, check out Jacob here:
https://www.linkedin.com/in/jacobaaronbrown/
https://failforwardbrown.com/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
Wanna…
Boost your Sales?
Enhance your Marketing?
...and create a vibrant company culture?
All of that is possible through the power of Strategic Storytelling!
Check out the Stories With Traction course, where you’ll learn how to set up a storybank and utilize it to achieve your goals!
You can find the course HERE.
PODCAST SUMMARY: In this episode, Lori Halverson and Matt Zaun talk about the motivational level of leaders and how this can impact their company culture. In addition, they dive into the importance of keeping everyone accountable regardless of generation.
LORI HALVERSON BIO: Lori is the President of The Halverson Group and a Vistage Chair, where she helps business leaders build and live their legacy.
For more info, check out Lori HERE.
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
SHOW NOTES:
PODCAST EPISODES MENTIONED:
Stories of Leadership
How to Get Involved in Politics
SUMMARY: In this episode, Terence Farrell and Matt Zaun discuss ways leaders can get more involved in their communities and why it’s important.
TERENCE FARRELL BIO: Terence served as a Chester County Commissioner for 12 years, and before that, he was the Recorder of Deeds for 8 years. Today, he is the President of For Real Solutions, a consulting firm that brings value to its clients through leveraging Terence’s knowledge, experience, network, and creativity. Two of the major focuses for his business are on reducing healthcare costs for various organizations and mitigating loss in pension funds that occur because of fraud or other illegal activities.
For more info, check out Terence HERE
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE
Wanna…
Boost your Sales?
Enhance your Marketing?
and create a vibrant company culture?
All of that is possible through the power of Strategic Storytelling!
Check out the Stories With Traction course, where you’ll learn how to set up a storybank and utilize it to achieve your goals.
You can find the course HERE.
SHOW NOTES:
SUMMARY: In this episode, Mike Kramer and Matt Zaun talk about how business leaders can implement simple strategies that will lead to significant growth.
MIKE KRAMER BIO: Mike is the founder of ManageHub, which provides mid-market and smaller organizations leadership and coaching services. He utilizes Baldrige-based management for results.
For more info, check out Mike HERE.
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
Wanna…
Boost your Sales?
Enhance your Marketing?
and create a vibrant company culture?
All of that is possible through the power of Strategic Storytelling!
Check out the Stories With Traction course, where you’ll learn how to set up a Storybank and utilize it to achieve your goals.
You can find the course HERE.
SHOW NOTES:
SUMMARY: In this episode, Chanel Cook and Matt Zaun talk about how business leaders can give back through nonprofit work.
CHANEL COOK BIO: Chanel is the Public Affairs Officer at the Erie VA Medical Center. In addition, she is an Adjunct Instructor at Mercyhurst University, where she specializes in Organizational Leadership.
For more info, check out Chanel HERE.
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
Wanna…
Boost your Sales?
Enhance your Marketing?
and create a vibrant company culture?
All of that is possible through the power of Strategic Storytelling!
Check out the Stories With Traction course, where you’ll learn how to set up a storybank and utilize it to achieve your goals!
You can find the course HERE.
SHOW NOTES:
PODCAST SUMMARY: In this episode, Erik Wolf and Matt Zaun talk about the disconnect between C-suite, sales, and marketing and what can be done to change that.
ERIK WOLF BIO: Erik is the founder and CEO of estound, which is an award-winning fractional marketing department for mid-size companies.
For more info, check out Erik here:
https://www.linkedin.com/in/erikwolf/
https://estound.com/
https://getunifiedmarketing.com/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://www.storieswithtraction.com/
SHOW NOTES:
PODCAST EPISODE MENTIONED: Stories of Leadership.
SUMMARY: In this episode, Terence Farrell and Matt Zaun talk about how you can get involved politically.
TERENCE FARRELL BIO: Terence served as a Chester County Commissioner for 12 years, and before that, he was the Recorder of Deeds for 8 years. Today, he is the President of For Real Solutions, a consulting firm that brings value to its clients through leveraging Terence’s knowledge, experience, network, and creativity. Two of the major focuses for his business are on reducing healthcare costs for various organizations and mitigating loss in pension funds that occur because of fraud or other illegal activities.
For more info, check out Terence HERE.
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
Wanna…
Boost your Sales?
Enhance your Marketing?
...and create a vibrant company culture?
All of that is possible through the power of Strategic Storytelling!
Check out the Stories With Traction course, where you’ll learn how to set up a storybank and utilize it to achieve your goals!
You can find the course HERE.
SHOW NOTES:
SUMMARY: In this episode, Linda Goldstein and Matt Zaun talk about Linda’s time as Mayor of Clayton, MO, and what she learned about getting things done through collaboration.
LINDA GOLDSTEIN BIO: Linda is the Founder and CEO of Linda Goldstein Consulting; she is the former Mayor of Clayton, Missouri, and she is a coach and trusted advisor to CEOs, business leaders, and key executives.
For more info, check out Linda here:
https://www.linkedin.com/in/lindalgoldstein/
https://lindagoldsteinconsulting.com/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
Wanna…
Boost your Sales?
Enhance your Marketing?
...and create a vibrant company culture?
All of that is possible through the power of Strategic Storytelling!
Check out the Stories With Traction course, where you’ll learn how to set up a storybank and utilize it to achieve your goals!
You can find the course HERE.
SHOW NOTES:
PODCAST EPISODE SUMMARY: This solo episode focuses on Matt Zaun's Origin Story. Learn where it all started, and think about your origin story.
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
If you have a question, please feel free to email: matt@mattzaun.com or connect on LinkedIn and send a message.
Wanna…
Boost your Sales?
Enhance your Marketing?
...and create a vibrant company culture?
All of that is possible through the power of Strategic Storytelling!
Check out the Stories With Traction course, where you’ll learn how to set up a storybank and utilize it to achieve your goals!
You can find the course HERE.
SHOW NOTES:
SUMMARY: In this episode, Craig Andrews and Matt Zaun talk about building trust through a First Time Offer (FTO), how to strategically position the buying process, and why opinion surveys are hurting your business.
CRAIG ANDREWS BIO: Craig is the Principle Ally and Founder of Allies4me, which is a marketing agency that helps companies find strangers and convert them into high-paying customers. In addition, Craig is a speaker, writer, and will always be a Marine.
For more info, check out Craig HERE.
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
Wanna…
Boost your Sales?
Enhance your Marketing?
and create a vibrant company culture?
All of that is possible through the power of Strategic Storytelling!
Check out the Stories With Traction course, where you’ll learn how to set up a storybank and utilize it to achieve your goals!
You can find the course HERE.
SHOW NOTES:
SUMMARY: In this episode, Kirsten Yurich and Matt Zaun talk about the importance of “learning tours” and how it enhances company culture.
KIRSTEN YURICH BIO: Kirsten went from clinical director at the Vista School to CEO. Due to her leadership, she increased revenue and led her team in innovative ways to serve more people. Today, she is a leader of leaders. As a consultant at the Performance Thinking Network and as a Vistage Chair, she shows CEOs and business owners how to maximize their impact.
For more info, check out Kirsten here:
http://kirstenyurich.com/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
Wanna…
Boost your Sales?
Enhance your Marketing?
and create a vibrant company culture?
All of that is possible through the power of Strategic Storytelling!
Check out the Stories With Traction course, where you’ll learn how to set up a storybank and utilize it to achieve your goals.
You can find the course HERE.
SHOW NOTES:
PODCAST EPISODE SUMMARY: In this episode Andrea Jones and Matt Zaun talk about the dynamics of change, and how companies can get more done.
ANDREA JONES BIO: Andrea runs Andrea Jones Consulting (AJC), which helps organizations efficiently accomplish impactful projects and change. The AJC team has experienced consultants who focus on Process Improvement, Project Management and Change Management.
For more info, check out Andrea here:
https://www.andreajonesconsulting.com/
https://www.linkedin.com/in/andreajones/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun HERE.
Wanna…
Boost your Sales?
Enhance your Marketing?
and create a vibrant company culture?
All of that is possible through the power of Strategic Storytelling!
Check out the Stories With Traction course, where you’ll learn how to set up a "Storybank" and utilize it to achieve your goals!
You can find the course HERE.
SHOW NOTES:
PODCAST EPISODE SUMMARY: In this episode, Rachel Simon and Matt Zaun talk about how you can refine your stories through posting on LinkedIn.
RACHEL SIMON BIO: Rachel is the Founder & CEO of Connect the Dots Digital, where she focuses on LinkedIn corporate strategy and how companies can utilize the platform with their employees for maximum results.
For more info, check out Rachel here:
https://www.linkedin.com/in/raksimon/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://www.storieswithtraction.com/
Wanna…
Boost your Sales?
Enhance your Marketing?
and create a vibrant company culture?
All of that is possible through the power of Strategic Storytelling!
Check out the Stories With Traction course, where you’ll learn how to set up a "Storybank" and utilize it to achieve your goals!
You can find the course HERE.
SHOW NOTES:
PODCAST EPISODE SUMMARY: In this episode, Niraj Kapur and Matt Zaun talk about how you can separate yourself from the competition in sales.
NIRAJ KAPUR BIO: Niraj is the Managing Director of “Everybody Works in Sales.” He is a keynote speaker, TEDx speaker, and he’s been featured in the BBC, Forbes, and Fortune.
For more info, check out Niraj here:
https://www.linkedin.com/in/nkapur/
https://everybodyworksinsales.com
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://www.storieswithtraction.com/
Wanna…
Boost your Sales?
Enhance your Marketing?
and create a vibrant company culture?
All of that is possible through the power of Strategic Storytelling!
Check out the Stories With Traction course, where you’ll learn how to set up a storybank and utilize it to achieve your goals!
You can find the course HERE.
SHOW NOTES:
PODCAST EPISODE SUMMARY: In this episode, Kari Schwear and Matt Zaun talk about how many leaders live in a “gray area” and suffer behind the scenes.
KARI SCHWEAR BIO: Kari is the founder of GrayTonic, where she focuses on executive lifestyle coaching for high achievers and corporate training.
For more info, check out Kari here:
https://www.graytonic.com/
https://www.linkedin.com/in/karischwear/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://www.storieswithtraction.com/
SHOW NOTES:
Wanna…
Boost your Sales?
Enhance your Marketing?
and create a vibrant company culture?
All of that is possible through the power of Strategic Storytelling!
Check out the Stories With Traction course, where you’ll learn how to set up a storybank and utilize it to achieve your goals!
You can find the course HERE.
PODCAST EPISODE SUMMARY: In this episode, Drew Blumenthal and Matt Zaun talk about an SEO framework that companies can use to show up higher in search results.
DREW BLUMENTHAL BIO: Drew is the Founder & CEO of Digital Drew SEM, which is a full-service digital marketing and advertising agency focused on helping companies increase their leads and sales through search and social advertising.
For more info, check out Drew here:
https://digitaldrewsem.com/
https://www.instagram.com/digitaldrewsem/?hl=en
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://www.storieswithtraction.com/
SHOW NOTES:
EPISODE MENTIONED: Stories on a Massive Stage with Rachel Simon can be listened to HERE.
SUMMARY: In this episode, Rachel Simon and Matt Zaun talk about how you can refine your stories through posting on LinkedIn.
RACHEL SIMON BIO: Rachel is the Founder & CEO of Connect the Dots Digital, where she focuses on LinkedIn corporate strategy and how companies can utilize the platform with their employees for maximum results.
For more info, check out Rachel here:
https://www.linkedin.com/in/raksimon/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://www.storieswithtraction.com
SUMMARY: In this episode, Will McGinnis and Matt Zaun talk about how companies can utilize technology to capture a prospect's data and then use that info to strategically connect with them.
WILL MCGINNIS BIO: Will is the Director of Sales at FullThrottle.AI, which is a company that helps businesses identify and measure data, so they can position themselves for future growth.
For more info, check out Will here:
https://www.linkedin.com/in/willmcginnis/
https://www.fullthrottle.ai/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://www.linkedin.com/in/mattzaun/
SHOW NOTES:
SUMMARY: In this episode, Dan Koval and Matt Zaun talk about how to build a legacy through Corporate Social Responsibility.
DAN KOVAL BIO: Currently in his 14th year at Bentley Systems, Dan Koval oversees all global corporate giving and colleague community involvement. This includes Bentley’s massive STEM grant program, which provides funds on behalf of all full-time colleagues to designate monetary support for STEM programs in their communities. In addition, Dan has spent over a decade as a "Big Brother" in the Beyond School Walls Big Brother Big Sister program, he's mentored numerous students through the Future City Competition, and he spent some time in Rwanda building a bridge over a river in a rural village.
For more info, check out Dan Koval here | https://www.linkedin.com/in/daniel-koval/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://www.linkedin.com/in/mattzaun/
SHOW NOTES:
SUMMARY: In this episode, Michelle Griffin and Matt Zaun talk about how to build a foundational personal brand that’s fused with your company.
MICHELLE GRIFFIN BIO: Michelle is an author, speaker, and coach who shows professionals how to step out and be seen as leaders in their space with her authority-focused approach.
For more info, check out Michelle here.
EPISODE MENTIONED: Stories on a Massive Stage with Rachel Simon
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://www.linkedin.com/in/mattzaun/
SHOW NOTES:
SUMMARY: In this episode, Lyndsay Dowd and Matt Zaun discuss how leaders can create an irresistible sales culture.
LYNDSAY DOWD BIO: Lyndsay is a speaker, and coach to executive leadership teams, where she shows them how to build an irresistible sales culture that drives results.
For more info, check out Lyndsay here |
https://heartbeatforhire.com/
https://www.linkedin.com/in/lyndsaydowdh4h/
https://heartbeatforhire.com/podcast
EPISODES MENTIONED DURING SHOW:
Questions Save Lives with Robert Berry
Yes, and…with Chris Bogue
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://www.linkedin.com/in/mattzaun/
SHOW NOTES:
SUMMARY: In this episode, Rocco Matteo and Matt Zaun discuss retail and the danger in companies chasing the next trend at the expense of their existing customers.
ROCCO MATTEO BIO: Rocco is the managing partner of E3 Consulting, and he frequently speaks on strategic planning, “the art of retail,” and communication.
For more info, check out Rocco here |
https://www.linkedin.com/in/rocco-matteo-a2a91b6/
https://www.e3-consulting.ca/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://www.linkedin.com/in/mattzaun/
SHOW NOTES:
SUMMARY: In this episode, Rachel Simon and Matt Zaun talk about how to view LinkedIn like a massive stage.
RACHEL SIMON BIO: Rachel is the Founder & CEO of Connect the Dots Digital, where she focuses on LinkedIn corporate strategy and how companies can utilize the platform with their employees for maximum results.
For more info, check out Rachel here:
https://www.linkedin.com/in/raksimon/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://www.linkedin.com/in/mattzaun/
SHOW NOTES:
SUMMARY: In this episode, Deven Gillen and Matt Zaun talk about how to position yourself as an expert on social media.
DEVEN GILLEN BIO: Deven is the Director of Business Development at Storyy, where they help business owners grow their personal brand and establish themselves as a trusted authority.
For more info, check out Deven here |
storyy.co
https://www.instagram.com/gillendeven/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://www.linkedin.com/in/mattzaun/
SHOW NOTES:
SUMMARY: This is a solo episode focused on the frequency of our stories.
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://www.linkedin.com/in/mattzaun/
If you have a question, please feel free to email: matt@mattzaun.com or connect on LinkedIn and send a message.
SHOW NOTES:
SUMMARY: In this episode, Terence Farrell and Matt Zaun discuss the importance of setting expectations, communication, and empathy in leadership.
TERENCE FARRELL BIO: Terence served as a Chester County, PA Commissioner for 12 years; before that, he was the Recorder of Deeds for eight years. Today, he is the President of For Real Solutions, a consulting firm that brings value to its clients through leveraging Terence’s knowledge, experience, network, and creativity. Two of the major focuses for his business are on reducing healthcare costs for various organizations and mitigating loss in pension funds that occur because of fraud or other illegal activities.
For more info, check out Terence here |
https://www.linkedin.com/in/terence-farrell/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://www.linkedin.com/in/mattzaun/
SHOW NOTES:
SUMMARY: In this episode, Josh Rudegeair and Matt Zaun talk about the determination it took for him to get a podcast to #1 on the charts.
JOSH RUDEGEAIR BIO: Josh is a marketing expert and is currently the Senior Manager of Corporate Marketing at Ascension. He successfully launched two podcasts that hit #1 in the United States (all podcasts, all categories), designed multiple billboards in Times Square, created a lead generation machine (collecting hundreds of thousands of emails), and generated multi-million dollar year growth in top-line revenue.
For more info, check out Josh here:
https://www.linkedin.com/in/josh-rudegeair/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://www.linkedin.com/in/mattzaun/
SHOW NOTES:
SUMMARY: In this episode, Joy Rains and Matt Zaun talk about her book, Ignite Your Sales Power.
JOY RAINS BIO: Joy is the author of Ignite Your Sales Power and Meditation Illuminated.
For more info, check out Joy here |
Joyrains.com
EPISODES MENTIONED DURING CONVERSATION:
Six Figure Sales Secrets
Company Culture: Definition, Benefits and Strategies
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://www.linkedin.com/in/mattzaun/
SHOW NOTES:
SERIES: This podcast episode is a part of a company culture series with Ricardo Gonzalez on the Stories With Traction Podcast.
SUMMARY: In this episode, Ricardo Gonzalez and Matt Zaun discuss why leaders' trauma might negatively affect their company culture.
RICARDO GONZALEZ BIO: Ricardo is the Founder and CEO of Bilingual America and the author of numerous books that focus on multicultural leadership and cultural communications. He has consulted for many multinational and Fortune 500 companies. He aims to help organizations develop healthy cultural mindsets and skill sets since this drives human connection, creativity, and collaboration.
For more info, check out Ricardo here:
https://ricardogonzalez.com
https://bilingualamerica.com/
PAST EPISODE MENTIONED: Company Culture Statement Needed | https://storieswithtraction.buzzsprout.com/1781130/10862290-company-culture-statement-needed
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://www.linkedin.com/in/mattzaun/
SHOW NOTES:
SERIES: This podcast episode is a part of a company culture series with Ricardo Gonzalez on the Stories With Traction Podcast.
SUMMARY: In this episode, Ricardo Gonzalez and Matt Zaun talk about what company culture is and why most leaders get it wrong.
RICARDO GONZALEZ BIO: Ricardo is the Founder and CEO of Bilingual America and the author of numerous books that focus on multicultural leadership and cultural communications. He has consulted for many multinational and Fortune 500 companies. He aims to help organizations develop healthy cultural mindsets and skill sets since this drives human connection, creativity, and collaboration.
For more info, check out Ricardo here:
https://ricardogonzalez.com
https://bilingualamerica.com/
PAST EPISODE MENTIONED: Company Culture Statement Needed | https://storieswithtraction.buzzsprout.com/1781130/10862290-company-culture-statement-needed
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://www.linkedin.com/in/mattzaun/
SHOW NOTES:
SUMMARY: In this episode, Dan Koval and Matt Zaun talk about how to be intentional with your giving.
DAN KOVAL BIO: Currently in his 14th year at Bentley Systems, Dan Koval oversees all global corporate giving and colleague community involvement. This includes Bentley’s massive STEM grant program, which provides funds on behalf of all full-time colleagues to designate monetary support for STEM programs in their communities. In addition, Dan has spent over a decade as a "Big Brother" in the Beyond School Walls Big Brother Big Sister program, he's mentored numerous students through the Future City Competition, and he spent some time in Rwanda building a bridge over a river in a rural village.
For more info, check out Dan Koval here | https://www.linkedin.com/in/daniel-koval/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://www.linkedin.com/in/mattzaun/
SHOW NOTES:
SERIES: This podcast episode is a part of a series with Author, Marcus Chan. In these 2 episodes, we will unpack numerous concepts in his book, Six Figure Sales Secrets.
SUMMARY: In this episode, Marcus Chan and Matt Zaun talk about the difference between being good at sales and crushing your sales goals.
MARCUS CHAN BIO: Marcus is the founder of Venli Consulting Group and Six Figure Sales Academy.
For more info, check out Marcus here |
https://www.linkedin.com/in/marcuschanmba
https://www.venliconsulting.com
https://www.closewithchan.com/6-figure-sales-secrets-book-a21
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://www.linkedin.com/in/mattzaun/
SHOW NOTES:
SERIES: This podcast episode is a part of a series with Author, Marcus Chan. In the next 2 episodes, we will unpack numerous concepts in his book, Six Figure Sales Secrets.
SUMMARY: In this episode, Marcus Chan and Matt Zaun talk about the difference between being good at sales and crushing your sales goals.
MARCUS CHAN BIO: Marcus is the founder of Venli Consulting Group and Six Figure Sales Academy.
For more info, check out Marcus here |
https://www.linkedin.com/in/marcuschanmba
https://www.venliconsulting.com
https://www.closewithchan.com/6-figure-sales-secrets-book-a21
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://www.linkedin.com/in/mattzaun/
SHOW NOTES:
SUMMARY: In this episode, Patrick Aylward and Matt Zaun talk about how to create a company culture that has collaborative conversations to reach the best optimal outcome.
PATRICK AYLWARD BIO: Patrick is a speaker, workshop leader, and the author of The Collaborative Path.
For more info, check out Patrick here:
www.CollaborativePath.ca
https://www.linkedin.com/in/patrick-aylward01/
https://www.amazon.com/Collaborative-Path-Communication-Problem-Solving-Decision-Making/dp/1525557629/ref=sr_1_1?crid=128GF9RNYHB8T&keywords=the+collaborative+path&qid=1652890609&sprefix=the+collaborative+p%2Caps%2C536&sr=8-1
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://www.linkedin.com/in/mattzaun/
SHOW NOTES:
SUMMARY: In this episode, Bill Morrow and Matt Zaun unapologetically talk about Sales.
BILL MORROW BIO: Bill is the Managing Partner at Empirical Consulting Solutions. Empirical is a management consulting firm focused on helping clients overcome hurdles that prevent them from growing. They take the time to understand their client’s issues, build a plan forward and then work shoulder-to-shoulder through implementation. Their experienced senior-level consultants know how to provide guidance across multiple functional areas including sales, marketing, HR, finance, leadership, supply chain, distribution, change management, and more.
For more info, check out Bill here:
www.thinkempirical.com
https://www.linkedin.com/in/billkmorrow
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://www.linkedin.com/in/mattzaun/
SHOW NOTES:
SUMMARY: In this episode, Ryan Sullivan and Matt Zaun talk about how you can utilize podcasting to grow your business and/or advance your career. They go over the work it takes to launch a podcast, how to strategically use the medium, and the importance of thoughtful guesting.
RYAN SULLIVAN BIO: Ryan is the founder of Podcast Principles, where he helps people launch top 1% podcasts with 0 paid promotion using a proven launch strategy tailored specifically to turn audience members into podcast fans.
For more info, check out Ryan here:
https://www.linkedin.com/in/sullybop
Check out Jack Gallagher (Ryan’s business partner) here:
https://www.linkedin.com/in/jack-gallagher-b98070a2
For more info on Podcast Principles, click here | https://podcastprinciples.com
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://www.linkedin.com/in/mattzaun/
SHOW NOTES:
SERIES: This episode is a part of a two-part series regarding LinkedIn storytelling and strategy.
SUMMARY: In this episode, Rachel Simon and Matt Zaun talk about how business leaders can create a company culture of storytelling on LinkedIn.
RACHEL SIMON BIO: Rachel is the Founder & CEO of Connect the Dots Digital, where she focuses on LinkedIn corporate strategy and how companies can utilize the platform with their employees for maximum results.
For more info, check out Rachel here:
https://www.linkedin.com/in/raksimon/
*The episode regarding “Gamification in Business” can be found here | https://storieswithtraction.buzzsprout.com/1781130/10955349-gamification-in-business
*The Corporate Social Responsibility episodes can be found below…
The WHAT | https://storieswithtraction.buzzsprout.com/1781130/10957192-part-1-what-is-corporate-social-responsibility
The WHY | https://storieswithtraction.buzzsprout.com/1781130/10962306-part-2-why-is-corporate-social-responsibility-important
The How | https://storieswithtraction.buzzsprout.com/1781130/10962553-part-3-how-to-implement-a-corporate-social-responsibility-strategy
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://www.linkedin.com/in/mattzaun/
SHOW NOTES:
SERIES: This episode is a part of a two-part series regarding LinkedIn storytelling and strategy.
SUMMARY: In this episode, Rachel Simon and Matt Zaun talk about why it’s important for business leaders to share their stories on LinkedIn.
RACHEL SIMON BIO: Rachel is the Founder & CEO of Connect the Dots Digital, where she focuses on LinkedIn corporate strategy and how companies can utilize the platform with their employees for maximum results.
For more info, check out Rachel here:
https://www.linkedin.com/in/raksimon/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://www.linkedin.com/in/mattzaun/
SHOW NOTES:
SERIES: This podcast episode is a part of a series that unpacks the WHAT, the WHY, and the HOW behind copywriting. By utilizing the concepts shared, you can radically enhance your sales, marketing, and company culture.
SUMMARY: In this episode, Erin Geiger and Matt Zaun talk about how you can implement better copywriting in your day-to-day life.
*Before you listen to the HOW episode, make sure you check out…
The WHAT episode |
The WHY episode |
ERIN GEIGER BIO: Erin is the founder of Muscle Creative, where she helps business leaders make powerful connections with their community through copywriting. Over the past 20+ years, she's written for and managed the editorial, content, and launch teams for brands within Fortune 500 corporations like CBS and technology powerhouses like CNET, with clients ranging from the Coca-Colas of the world to all of the major record labels to your fave household CPG brands.
For more info, check out Erin here...
https://www.linkedin.com/in/erinpatriciageiger/
https://www.instagram.com/musclecreativeco/
https://www.facebook.com/musclecreativeco/
https://www.musclecreative.com/
Check out Erin’s podcast here | https://podcast.musclecreative.com/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://www.linkedin.com/in/mattzaun/
SHOW NOTES:
SERIES: This podcast episode is a part of a series that unpacks the WHAT, the WHY, and the HOW behind copywriting. By utilizing the concepts shared, you can radically enhance your sales, marketing, and company culture.
SUMMARY: In this episode, Erin Geiger and Matt Zaun talk about WHY copywriting is so important for organizations to standout.
*Before you listen to the WHY, make sure you check out the WHAT episode here |
*The Gamification of Business episode that was referenced can be found here | https://storieswithtraction.buzzsprout.com/1781130/10955349-gamification-in-business
ERIN GEIGER BIO: Erin is the founder of Muscle Creative, where she helps business leaders make powerful connections with their community through copywriting. Over the past 20+ years, she's written for and managed the editorial, content, and launch teams for brands within Fortune 500 corporations like CBS and technology powerhouses like CNET, with clients ranging from the Coca-Colas of the world to all of the major record labels to your fave household CPG brands.
For more info, check out Erin here...
https://www.linkedin.com/in/erinpatriciageiger/
https://www.instagram.com/musclecreativeco/
https://www.facebook.com/musclecreativeco/
https://www.musclecreative.com/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://www.linkedin.com/in/mattzaun/
SHOW NOTES:
SERIES: This podcast episode is a part of a series that unpacks the WHAT, the WHY, and the HOW behind copywriting. By utilizing the concepts shared, you can radically enhance your sales, marketing, and company culture. Enjoy these episodes!
SUMMARY: In this episode, Erin Geiger and Matt Zaun talk about WHAT copywriting even is in the first place.
ERIN GEIGER BIO: Erin is the founder of Muscle Creative, where she helps business leaders make powerful connections with their community through copywriting. Over the past 20+ years, she's written for and managed the editorial, content, and launch teams for brands within Fortune 500 corporations like CBS and technology powerhouses like CNET, with clients ranging from the Coca-Colas of the world to all of the major record labels to your fave household CPG brands.
For more info, check out Erin here...
https://www.linkedin.com/in/erinpatriciageiger/
https://www.instagram.com/musclecreativeco/
https://www.facebook.com/musclecreativeco/
https://www.musclecreative.com/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://www.linkedin.com/in/mattzaun/
SHOW NOTES:
SUMMARY: In this episode, Chris Bogue and Matt Zaun talk about the power of “Yes, and…” and how you can utilize improv comedy concepts to radically improve your sales and marketing.
CHRIS BOGUE BIO: Chris has written and directed for the famous improv comedy theater, The Second City, in Chicago. Today he is a video coach specializing in sales and sketch comedy to help people connect with their target audience on video. He teaches an improv-based approach to content creation and sales that is direct, supportive, and fun!
For more info, check out Chris here:
https://www.linkedin.com/in/chris-bogue/
https://christopherbogue.com/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://www.linkedin.com/in/mattzaun/
SHOW NOTES:
SERIES: This podcast episode is a part of a LinkedIn series with Dan Mott on the Stories With Traction Podcast. In these episodes, Dan Mott and Matt Zaun will talk about the WHY, the WHAT, and the HOW regarding LinkedIn. By utilizing the concepts shared, you can radically enhance your sales and marketing. Enjoy these episodes!
SUMMARY: In this episode, Dan Mott and Matt Zaun talk about HOW you can get maximum results on LinkedIn.
Before you listen to this episode, check out the WHY episode here |
And check out the WHAT episode here |
DAN MOTT BIO: Dan Mott is the founder of SIX3MEDIA, and he is a LinkedIn Social Selling Strategist. Dan helps people turn content into followers and fans into customers.
If you want to radically boost your sales, check out his course here | https://bit.ly/3BQ0oIW
Follow Dan Mott on LinkedIn to see his insights on the power of LI | https://bit.ly/36MJ38x
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://www.linkedin.com/in/mattzaun/
SHOW NOTES:
SERIES: This podcast episode is a part of a LinkedIn series with Dan Mott on the Stories With Traction Podcast. In these episodes, Dan Mott and Matt Zaun will talk about the WHY, the WHAT, and the HOW regarding LinkedIn. By utilizing the concepts shared, you can radically enhance your sales and marketing. Enjoy these episodes!
SUMMARY: In this episode, Dan Mott and Matt Zaun talk about WHAT you can do to get maximum results on LinkedIn.
Before you listen to this episode, check out the WHY episode here |
DAN MOTT BIO: Dan Mott is the founder of SIX3MEDIA, and he is a LinkedIn Social Selling Strategist. Dan helps people turn content into followers and fans into customers.
If you want to radically boost your sales, check out his course here | https://bit.ly/3BQ0oIW
Follow Dan Mott on LinkedIn to see his insights on the power of LI | https://bit.ly/36MJ38x
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://www.linkedin.com/in/mattzaun/
SHOW NOTES:
SERIES: This podcast episode is a part of the LinkedIn series with Dan Mott on the Stories With Traction Podcast. In the next 3 episodes, Dan Mott and Matt Zaun will talk about the WHY, the WHAT, and the HOW regarding LinkedIn. By utilizing the concepts shared, you can radically enhance your sales and marketing. Enjoy these episodes!
SUMMARY: In this episode, Dan Mott and Matt Zaun talk about WHY you should be focusing more of your marketing efforts on LinkedIn, and why it's such a powerful tool.
DAN MOTT BIO: Dan Mott is the founder of SIX3MEDIA, and he is a LinkedIn Social Selling Strategist. Dan helps people turn content into followers and fans into customers.
If you want to radically boost your sales, check out his course here | https://bit.ly/3BQ0oIW
Follow Dan Mott on LinkedIn to see his insights on the power of LI | https://bit.ly/36MJ38x
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://www.linkedin.com/in/mattzaun/
SHOW NOTES:
SUMMARY: In this episode, Krystal Proffitt and Matt Zaun talk about the power of sharing stories on a podcast.
KRYSTAL PROFFITT BIO: Krystal owns Proffitt Media, where she specializes in helping entrepreneurs start, launch, and market their content through podcasts.
For more info, check out Krystal here:
https://krystalproffitt.com/
https://www.youtube.com/c/KrystalProffitt
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://youtu.be/pflQtzgP7X0
https://www.linkedin.com/in/mattzaun/
https://mattzaun.com/
SHOW NOTES:
SUMMARY: In this episode, Celeste Berke Knisely and Matt Zaun talk about LinkedIn (LI) strategy and how you can position your company on LI to get incredible results.
CELESTE BERKE KNISELY BIO: Celeste is the VP of Sales, Training & Operations at TLR Consulting Group. She is on a mission to empower organizations to leverage their online authority to start more conversations that convert into referrals, increase revenue streams and create long-lasting results.
For more info, check out Celeste here:
https://www.linkedin.com/in/celesteberke/
https://www.tlrconsultinggroup.com/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://youtu.be/pflQtzgP7X0
https://www.linkedin.com/in/mattzaun/
https://mattzaun.com/
SHOW NOTES:
SUMMARY: In this episode, Josh Rudegeair and Matt Zaun talk about marketing tips, tricks, and techniques to get your company more exposure.
JOSH RUDEGEAIR BIO: Josh is a marketing expert, and is the Senior Manager of Corporate Marketing at Ascension. He successfully launched a podcast that hit #1 in the United States (all podcasts, all categories), designed multiple billboards in Times Square, created a lead generation machine (collecting hundreds of thousands of leads), and produced multi-million dollar year growth in top-line revenue.
For more info, check out Josh here:
https://www.linkedin.com/in/josh-rudegeair/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://youtu.be/pflQtzgP7X0
https://www.linkedin.com/in/mattzaun/
https://mattzaun.com/
SHOW NOTES:
SUMMARY: In this episode, Britta Blanski and Matt Zaun talk about why your employees should be sharing their stories on LinkedIn.
BRITTA BLANSKI BIO: Britta is the owner of Britta June & Co., where she focuses on LinkedIn corporate strategy and how companies can utilize the platform with their employees for maximum results.
For more info, check out Britta here:
https://www.linkedin.com/in/brittablanski/
https://www.instagram.com/brittajuneco/
https://brittajuneandco.com/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://youtu.be/pflQtzgP7X0
https://www.linkedin.com/in/mattzaun/
https://mattzaun.com/
SHOW NOTES:
SUMMARY: In this episode, James Witmer and Matt Zaun talk about how to create a company culture that is focused on service.
JAMES WITMER BIO: James is the CEO of Witmer Public Safety Group, Inc., which is a company that provides personal protective equipment to first responders. Their brands include: TheFireStore, OfficerStore, and TheEMSstore.
For more info, check out the Witmer Public Safety Group, Inc. here:
https://wpsginc.com/
https://www.thefirestore.com/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://youtu.be/pflQtzgP7X0
https://www.linkedin.com/in/mattzaun/
https://mattzaun.com/
SHOW NOTES:
SUMMARY: In this episode, John Romanowich and Matt Zaun talk about what it truly means to take a great idea to market. They talk about grit, and how business leaders can create a company culture that is obsessed with trust and delivering value to their customers.
JOHN ROMANOWICH BIO: John is the President and CEO of SightLogix, a company that focuses on smart thermal cameras with video analytics.
For more info, check out
https://www.sightlogix.com/
https://www.linkedin.com/company/sightlogix/
https://www.linkedin.com/in/john-romanowich-1213994/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://youtu.be/pflQtzgP7X0
https://www.linkedin.com/in/mattzaun/
https://mattzaun.com/
SHOW NOTES:
SUMMARY: In this episode, Dr. Tracy Stewart and Matt Zaun talk about the toll that leadership can take on someone’s mental health and what they can do to combat this challenge. How does one go from being stressed to creating a vibrant company culture? Find out in this episode.
DR. TRACY STEWART BIO: Tracy is the founder of Constructive Wave Consulting, she’s a Vistage Chair, and she earned her doctorate in Clinical Psychology from the University of Virginia. She has a deep understanding of leadership, systems, strategy, and the inner workings of organizations. Tracy is on a mission to empower leaders, so they can thrive in their companies and in their communities.
For more info, check out Tracy here:
https://www.constructivewaveconsulting.com/
*The “Is Your Company Ready for a Crisis?” episode that was referenced can be found here | https://storieswithtraction.buzzsprout.com/1781130/10862381-is-your-company-ready-for-a-crisis
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://youtu.be/pflQtzgP7X0
https://www.linkedin.com/in/mattzaun/
https://mattzaun.com/
SHOW NOTES:
SERIES: This podcast episode is a part of the Corporate Social Responsibility (CSR) series on the Stories With Traction podcast. In the series, Dan Koval and Matt Zaun will talk about the WHAT, the WHY, and the HOW regarding CSR. By utilizing the concepts shared, you can radically enhance your sales, marketing, and company culture through CSR. Enjoy these episodes!
Check out the WHAT episode here | https://storieswithtraction.buzzsprout.com/1781130/10957192-part-1-what-is-corporate-social-responsibility
Check out the WHY episode here | https://storieswithtraction.buzzsprout.com/1781130/10957192-part-1-what-is-corporate-social-responsibility
SUMMARY: In this episode (the HOW), Dan Koval and Matt Zaun talk about how you can implement a CSR strategy that works for your company. Before you listen to this episode, check out the WHAT, and the WHY episodes first.
DAN KOVAL BIO: Currently in his 14th year at Bentley Systems, Dan Koval oversees all global corporate giving and colleague community involvement. This includes Bentley’s massive STEM grant program, which provides funds on behalf of all full-time colleagues to designate monetary support for STEM programs in their communities. In addition, Dan has spent over a decade as a "Big Brother" in the Beyond School Walls Big Brother Big Sister program, he's mentored numerous students through the Future City Competition, and he spent some time in Rwanda building a bridge over a river in a rural village.
For more info, check out Dan Koval here | https://www.linkedin.com/in/daniel-koval/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://youtu.be/pflQtzgP7X0
https://www.linkedin.com/in/mattzaun/
https://mattzaun.com/
SHOW NOTES:
SERIES: This podcast episode is a part of the Corporate Social Responsibility (CSR) series on the Stories With Traction podcast. In the series, Dan Koval and Matt Zaun will talk about the WHAT, the WHY, and the HOW regarding CSR. By utilizing the concepts shared, you can radically enhance your sales, marketing, and company culture through CSR. Enjoy these episodes!
SUMMARY: In this episode, Dan Koval and Matt Zaun talk about why Corporate Social Responsibility is so important to your business. Before you move on to the "why" make sure you listen to the "what" episode, so you have a clear understanding of what CSR is in the first place. Most companies get the "what" wrong, and it hurts their strategy. Once you have a clear grasp of what CSR is, now you can move on to the "why."
You can find the WHAT episode here | https://storieswithtraction.buzzsprout.com/1781130/10957192-part-1-what-is-corporate-social-responsibility
*After this episode, we will focus on the "how," where you can start to think about specific CSR strategies.
DAN KOVAL BIO: Currently in his 14th year at Bentley Systems, Dan Koval oversees all global corporate giving and colleague community involvement. This includes Bentley’s massive STEM grant program, which provides funds on behalf of all full-time colleagues to designate monetary support for STEM programs in their communities. In addition, Dan has spent over a decade as a "Big Brother" in the Beyond School Walls Big Brother Big Sister program, he's mentored numerous students through the Future City Competition, and he spent some time in Rwanda building a bridge over a river in a rural village.
For more info, check out Dan Koval here | https://www.linkedin.com/in/daniel-koval/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://www.linkedin.com/in/mattzaun/
SHOW NOTES:
SERIES: This podcast episode is a part of the Corporate Social Responsibility (CSR) series on the Stories With Traction podcast. In the next 3 episodes, Dan Koval and Matt Zaun will talk about the WHAT, the WHY, and the HOW regarding CSR. By utilizing the concepts shared, you can radically enhance your sales, marketing, and company culture through CSR. Enjoy these episodes!
SUMMARY: In this episode, Dan Koval and Matt Zaun talk about what Corporate Socal Responsibility is and what it is not. Most companies that have a CSR Dept. get the "what" wrong, and they waste resources. You MUST get the what piece right if you want to get the most value out of your CSR.
DAN KOVAL BIO: Currently in his 14th year at Bentley Systems, Dan Koval oversees all global corporate giving and colleague community involvement. This includes Bentley’s massive STEM grant program, which provides funds on behalf of all full-time colleagues to designate monetary support for STEM programs in their communities. In addition, Dan has spent over a decade as a "Big Brother" in the Beyond School Walls Big Brother Big Sister program, he's mentored numerous students through the Future City Competition, and he spent some time in Rwanda building a bridge over a river in a rural village.
For more info, check out Dan Koval here | https://www.linkedin.com/in/daniel-koval/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://youtu.be/pflQtzgP7X0
https://www.linkedin.com/in/mattzaun/
https://mattzaun.com/
SHOW NOTES:
SUMMARY: In this episode, Andrew Phelps and Matt Zaun talk about how using games can spur on more interaction with your team, and how this will lead to a company culture of storytelling.
ANDREW PHELPS BIO: Andrew is the co-founder and CEO of IncentivePilot. He shows organizations, through games, how they can radically boost revenues and save time with enterprise incentive programs and sales contests.
For more info, check out Andrew here | https://www.linkedin.com/in/andrewroyerphelps/
*During the episode, Andrew mentioned that he was fascinated by ways to spike engagement during the middle of presentations, and how people are (contrary to popular belief) interested in understanding complex issues. For info on what he was referring to, check out Carmen Simon’s content here | https://www.linkedin.com/in/drcarmensimon/
You can find Corporate Visions here | https://corporatevisions.com/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://youtu.be/pflQtzgP7X0
https://www.linkedin.com/in/mattzaun/
https://mattzaun.com/
SHOW NOTES:
SUMMARY: In this episode, Atlas Katari and Matt Zaun talk about how to get your mind in a creative state in order to have a surge of storytelling on LinkedIn.
ATLAS KATARI BIO: Atlas is the owner of Katari Creative, which is a B2B creative marketing agency that focuses on bold branding - complete with your stories.
For more info, check Atlas here:
https://www.linkedin.com/in/atlaskatari/
https://figureoutfreelancing.substack.com/
OTHER LINKEDIN EPISODES:
How to Connect the Dots on LinkedIn with Rachel Simon |
https://storieswithtraction.buzzsprout.com/1781130/9644102-how-to-connect-the-dots-on-linkedin-with-rachel-simon
The Art of Casual Conversations on LinkedIn with Dan Mott | https://storieswithtraction.buzzsprout.com/1781130/10145561-the-art-of-casual-conversations-on-linkedin-with-dan-mott
Personal Branding with Michelle Griffin | https://storieswithtraction.buzzsprout.com/1781130/10185446-personal-branding-with-michelle-griffin
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://youtu.be/pflQtzgP7X0
https://www.linkedin.com/in/mattzaun/
https://mattzaun.com/
SHOW NOTES:
SUMMARY: In this episode, Katherine O’Donnell and Matt Zaun talk about Corporate Social Responsibility and how companies can use this to not only help their communities but also win the talent war.
KATHERINE O’DONNELL BIO: Katherine worked in the nonprofit sector for more than 17 years, and for 12 of those years she was the Director of Development and Communications. She understands the deep challenges that come with trying to raise necessary funds for good causes, as well as increasing visibility within the community and beyond. This is why she co-founded OP Creative Communications, LLC. Through her organization, she is bringing new ideas to light by providing creative solutions to many non-profit organizations and businesses.
For more info, check out Katherine here:
https://www.linkedin.com/in/katherine-s-odonnell-strategist/
https://www.opcreativecommunications.com/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://youtu.be/pflQtzgP7X0
https://www.linkedin.com/in/mattzaun/
https://mattzaun.com/
SHOW NOTES:
SUMMARY: In this episode, Gina Furia Rubel and Matt Zaun talk about why every company needs a Crisis Response Team.
GINA FURIA RUBEL BIO: Gina is the President and CEO of Furia Rubel Communications, Inc., where she specializes in High-Stakes Public Relations and Reputation & Crisis Management. Her organization was named the #1 Legal Marketing Agency in the entire Philadelphia region, where her team supports clients from all over the United States.
For more info, check out Gina here:
https://www.furiarubel.com/
https://www.onrecordpr.com/
https://www.linkedin.com/in/ginafuriarubel/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://youtu.be/pflQtzgP7X0
https://www.linkedin.com/in/mattzaun/
https://mattzaun.com/
SHOW NOTES:
SUMMARY: In this episode, Ricardo Gonzalez and Matt Zaun talk about why EVERY company needs a Culture Statement and what that entails.
RICARDO GONZALEZ BIO: Ricardo is an expert in multi-cultural leadership and cultural communications. He has consulted for many multi-national and Fortune 500 companies, and his goal is to help organizations and individuals develop healthy cultural mindsets and skillsets since this drives human connection, creativity, and collaboration.
For more info, check out Ricardo here:
https://ricardogonzalez.com/books
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://youtu.be/pflQtzgP7X0
https://www.linkedin.com/in/mattzaun/
https://mattzaun.com/
SHOW NOTES:
SUMMARY: In this episode, Megan Galloway and Matt Zaun talk about the importance of leadership development.
MEGAN GALLOWAY BIO: Megan is on a mission to make the workplace a more human, kind, and authentic place for people and future generations to thrive.
For more info, check out Megan here:
https://www.linkedin.com/in/megalloway/
https://www.getcampfire.com/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://youtu.be/pflQtzgP7X0
https://www.linkedin.com/in/mattzaun/
https://mattzaun.com/
SHOW NOTES:
SUMMARY: In this episode, Chris Banks shares stories during his time in the Navy, and how these experiences prepared him to lead in business.
CHRIS BANKS BIO: Chris is the President of Banks Industrial Group, which specializes in bulk storage tank insulation, industrial polymer and epoxy coatings, concrete repair, safety crossovers, pipe insulation, and repair services.
For more info, check out:
https://www.banksindustrial.com/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://youtu.be/pflQtzgP7X0
https://www.linkedin.com/in/mattzaun/
https://mattzaun.com/
SHOW NOTES:
SUMMARY: In this episode, Tom Armitage and Matt Zaun talk about digital marketing strategies, and how you need to be focused on the specific stories you’re telling your customers.
TOM ARMITAGE BIO: Tom is the digital marketing playmaker, and he loves helping people use their God-given talents to make the best use of their time on earth.
PROFESSIONAL:
Worked in non-profit, corporate & agency environments
Taught 120 students over 8 years
Supported more than 100 companies with marketing
Overseen millions of dollars in digital ad spend
Spoken on national stages
Contributed to dozens of publications
PERSONAL:
Faith and family first
Single dad with two kids
Free speech, anti-censorship
Seen more than 100 artists/bands live
Top 4% of Spotify users based on hours listened
Recorded 3 rap albums
For more info, check out Tom here:
https://www.site-seeker.com/
https://www.linkedin.com/in/thomasjarmitage/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://www.linkedin.com/in/mattzaun/
https://youtu.be/pflQtzgP7X0
https://mattzaun.com/
SHOW NOTES:
SUMMARY: In this episode, Carl Shawn Watkins and Matt Zaun talk about the power of vulnerability.
CARL SHAWN WATKINS BIO: Carl has over 25 years of business leadership and business culture fortitude in the financial, mortgage, and legal services arena. He now empowers executives and leaders on how to transform their vulnerability into a superpower.
For more info, check out Carl here:
https://www.linkedin.com/in/carlswatkins1/
https://carlshawnwatkins.com/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://youtu.be/pflQtzgP7X0
https://www.linkedin.com/in/mattzaun/
https://mattzaun.com/
SHOW NOTES:
SUMMARY: In this episode, Kiva Slade and Matt Zaun talk about the importance of having a solid business playbook for your company.
KIVA SLADE: Kiva combines strategic planning skills and her detail-oriented nature to manage the operations of 6+ figure online business owners freeing them up to make a bigger impact on the world.
For more info, check out Kiva here:
https://www.the516collaborative.com/
https://www.linkedin.com/in/kivaslade/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://youtu.be/pflQtzgP7X0
https://www.linkedin.com/in/mattzaun/
https://mattzaun.com/
SHOW NOTES:
SUMMARY: In this episode, Dr. Katie Nall and Matt Zaun talk about the stress that people bring on by telling themselves negative stories, and what they can do to combat this challenge.
DR. KATIE NALL BIO: Dr. Katie is an author, speaker, and Master EFT practitioner. She creates long-lasting change in the lives of the people in her audience. A sought-after speaker for colleges and universities, non-profit organizations, and private events, Dr. Katie Nall brings a relatable and calm demeanor to her topics of expertise.
Check out her TEDx Talk here | https://youtu.be/KZNdBxdNGIE
For more info, check out Dr. Katie Nall here:
https://www.nalledgeco.com/
https://www.linkedin.com/in/katienallphd/
https://www.youtube.com/c/KatieNallPhD
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://youtu.be/pflQtzgP7X0
https://www.linkedin.com/in/mattzaun/
https://mattzaun.com/
SHOW NOTES:
SUMMARY: In this episode, Kianna Sadge and Matt Zaun talk about clarity, reflection, and trauma.
KIANNAA SADGE BIO: Kiannaa is a fearless communicator who teaches others how to gain profound change by developing the most important relationship we will ever have: the one within ourselves.
She works with people to become leaders of change.
Leaders who know how to serve our world in a compassionate, authentic, and purposeful manner.
She is an innovator and activator who guides clients on an experiential journey of development through awareness, powerful actions, and clarity of intention by accessing our inherent tools within.
Kiannaa teaches clients about Energy Management, Emotional Intelligence, the Power of the Voice, and much more.
For more info, check out Kiannaa here:
http://kiannaa.com/
https://www.linkedin.com/in/kiannaasadge/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://youtu.be/pflQtzgP7X0
https://www.linkedin.com/in/mattzaun/
https://mattzaun.com/
SHOW NOTES:
SUMMARY: In this episode, Denise Murtha Bachmann and Matt Zaun talk about how companies can use AI to craft the right stories to tell their customers.
DENISE MURTHA BACHMANN BIO: Denise is a Senior Account Executive at Clarifai. She focuses on using AI to enhance companies’ customer experience, effectiveness, and to reduce operational costs.
For more info, check out Denise here | https://www.linkedin.com/in/brigittedenise/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://youtu.be/pflQtzgP7X0
https://www.linkedin.com/in/mattzaun/
https://mattzaun.com/
SHOW NOTES:
SUMMARY: In this episode, Harriet Stein and Matt Zaun talk about the impact of mindfulness and why some of the most important stories are the ones we tell ourselves.
HARRIET STEIN BIO: Harriet is the Founder and President of Big Toe In The Water. She has designed and delivered more than 70 Mindfulness programs to over 5,000 employees at J&J, presented at internal leadership summits for global audiences, and instructed on Mindful Leadership.
For more info, check out Harriet here:
https://www.linkedin.com/in/harriet-stein-bigtoeinthewater/
https://www.bigtoeinthewater.com/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://youtu.be/pflQtzgP7X0
https://www.linkedin.com/in/mattzaun/
https://mattzaun.com/
SHOW NOTES:
SUMMARY: In this episode, Josh Renicker shares stories regarding supply chain issues (changes), and how he overcomes them.
JOSH RENICKER BIO: Josh is the Chief Operating Officer of Energy Access, which is the industry leader in battery charging technology.
For more info, check out Josh here:
https://www.linkedin.com/in/jkrenicker/
https://www.energyaccess.com/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://youtu.be/pflQtzgP7X0
https://www.linkedin.com/in/mattzaun/
https://mattzaun.com/
SHOW NOTES:
SUMMARY: In this episode, Mike Bassett and Matt Zaun talk about life-changing moments, and what happened when Mike found himself in a massive ditch.
MIKE BASSETT BIO: Mike is the owner of the Bassett Firm in Dallas, Texas, and he’s the author of The Man in the Ditch.
You can find more info on Mike’s book here:
https://themanintheditch.com/
For more info on Mike, check here:
https://www.linkedin.com/in/mike-bassett-6600194/
https://www.thebassettfirm.com/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://youtu.be/pflQtzgP7X0
https://www.linkedin.com/in/mattzaun/
https://mattzaun.com/
SHOW NOTES:
SUMMARY: In this episode, Brenden Kumarasamy and Matt Zaun talk about how YOU can radically improve your public speaking skills.
BRENDEN KUMARASAMY BIO: Brenden helps ambitious executives & coaches become TOP 1% communicators in their industries.
For more info, check out Brenden here:
https://www.linkedin.com/in/brendenkumarasamy/
https://www.youtube.com/c/MasterTalks
https://www.rockstarcommunicator.com/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://youtu.be/pflQtzgP7X0
https://www.linkedin.com/in/mattzaun/
https://mattzaun.com/
SHOW NOTES:
SUMMARY: In this episode, Michelle Griffin and Matt Zaun talk about the power of personal branding.
MICHELLE GRIFFIN BIO: Michelle helps professionals and entrepreneurs step out and be seen as leaders in their space with her authority-focused personal branding and LinkedIn marketing coaching, speaking, and training programs.
For more info, check out Michelle here:
https://www.linkedin.com/in/michellebgriffin/
https://yourbrandyourbusiness.com/
https://podcasts.apple.com/us/podcast/the-business-of-you-personal-branding-for-modern/id1599654499
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://youtu.be/pflQtzgP7X0
https://www.linkedin.com/in/mattzaun/
https://mattzaun.com/
SHOW NOTES:
SUMMARY: In this episode, Dan Mott and Matt Zaun talk about the art of casual conversations on LinkedIn and how to leverage this to build relationships and land more business.
DAN MOTT BIO: Dan Mott is the founder of SIX3MEDIA, and he is a LinkedIn Social Selling Strategist. Dan helps people turn content into followers and fans into customers.
If you want to radically boost your sales, check out his course here | https://bit.ly/3BQ0oIW
Follow Dan Mott on LinkedIn to see his insights on the power of LI | https://bit.ly/36MJ38x
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://youtu.be/pflQtzgP7X0
https://www.linkedin.com/in/mattzaun/
https://mattzaun.com/
SHOW NOTES:
SUMMARY: In this episode, Ross Johnston, Joey Bosworth, and I talk about Accelerate Alaska’s mission, and how other community leaders can start their own conferences.
ROSS JOHNSTON BIO: Ross is an entrepreneur, marketer, and ecosystem developer. He founded North By North, Accelerate: Alaska, Ignitor, and a few other events focused on making entrepreneurs prosper.
For more info, check out Ross here:
https://www.linkedin.com/in/johnstonross/
JOEY BOSWORTH BIO: Joey is an operations leader with extensive experience in scaling teams and workflows through hyper-growth, and managing challenging regulatory environments.
For more info, check out Joey here:
https://www.linkedin.com/in/joey-bosworth/
ACCELERATE ALASKA INFO: Accelerate focuses on the systems, competitive advantages, and industries that move the future forward for municipalities and regions that need a solid kick in the pants. It is more than a conference, it is an attitude adjustment where attendees feel like active participants in creating the future
For more info, click here: https://www.accelerateak.com/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://youtu.be/pflQtzgP7X0
https://www.linkedin.com/in/mattzaun/
https://mattzaun.com/
SHOW NOTES:
SUMMARY: In this episode, Ramon Ray and I talk about the difference between SmartHustle, and those that are just spinning their wheels.
RAMON RAY BIO: Ramon is the author of Celebrity CEO - How Entrepreneurs Can Thrive by Building Community and a Strong Personal Brand. In addition, Ramon is a keynote speaker, and the founder of Smart Hustle Media.
For more info, check out Ramon here:
https://www.linkedin.com/in/ramonraysmallbiz/
https://smarthustle.com/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out Matt Zaun here:
https://youtu.be/pflQtzgP7X0
https://www.linkedin.com/in/mattzaun/
https://mattzaun.com/
SHOW NOTES:
SUMMARY: In this episode, Melissa Moody and I talk about Gated and how you can cut your email inbox by 43%!
MELISSA MOODY BIO: Melissa is a Founder and the Head of Marketing at Gated, which is on a mission to improve email for everyone.
For more info, check out the Gated website, and Melissa’s LinkedIn page |https://www.gated.com/
https://www.linkedin.com/in/melissammoody/
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
For more info, check out his video and LinkedIn page |
https://youtu.be/pflQtzgP7X0
https://www.linkedin.com/in/mattzaun/
SHOW NOTES:
It’s January. You promised yourself during the holidays that you would lose weight and get healthy in the New Year. You were so excited to start 2022 off right! For a week, you rocked it, but then it got tough. After a while, you set into your old ways and gave up on your New Year’s Resolution.
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If this resonates with you, then this podcast episode is for YOU!
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We've all been there. I bought into the lie that hitting a certain number on the scale = good health for years.
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Listen to this conversation with Jude Sullivan and me as he demystifies what true health is and how you can have an incredible year! Enjoy this episode!
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You can find out more info on Jude Sullivan here | https://www.linkedin.com/in/judesullivan/
SHOW NOTES:
In this episode, I have a fascinating conversation with Sean Carter, the President, and CEO of NEACH. Not only do we talk about his story and business, but we talk about what it actually means to be a CEO. Unfortunately, Hollywood, our culture, and even business schools get the true picture of what it means to be a business leader wrong. In this episode, Sean explains. Enjoy!
You can learn more about Sean and NEACH here:
Personal LinkedIn: https://www.linkedin.com/in/sean-carter-aap-ncp-ba87104/
Group LinkedIn Page: https://www.linkedin.com/company/neach/
Website: https://www.neach.org/
SHOW NOTES:
Questions can change our lives. Robert Berry has seen that play out time and time again. Not only in his life but in the lives of his clients.
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I was particularly interested in this episode since I am intrigued with questions too. Deep questions? Sure. But also questions that help us audit our lives. According to Robert, life is all about auditing - asking questions, and reflecting on what's happening.
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My favorite parts of this episode are when Robert shares a horrifying hospital story (fascinating how the leadership of this organization dealt with this issue), our conversation around how to ask better questions, and the processes that Robert sets up to help his clients succeed.
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You can find out more about Robert Berry here:
LI profile: https://www.linkedin.com/in/berryrobert/
Website: https://thatauditguy.com/
Podcasts: https://thecorporatequitters.com/
https://thatauditguy.com/auditbites/
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Enjoy this episode!
SHOW NOTES:
I was going to say that LinkedIn changed my life, but that's not true. LinkedIn is just a platform. People changed my life. Sharing great content and connecting with the right people was just accelerated by LinkedIn. The results have been mind-boggling.
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Because of these results, numerous people have asked me to share insights with them regarding LinkedIn.
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I'm so excited to share this episode with YOU! Rachel Simon (Founder of Connect the Dots Digital) and I share ideas on how you can maximize your results on LinkedIn to benefit your career/business.
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You can find out more about Rachel Simon here:
LI profile: https://www.linkedin.com/in/rksimon/
Company Page: https://www.linkedin.com/company/connect-the-dots-digital
Website: https://connectthedots.digital/
Email sign up: https://connectthedots.digital/subscribe/
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Enjoy this episode!
Since many people are starting to think about 2022 goals, I sat down with Bill McDevitt (small business coach, advisor & founder at Top of the World Coaching) to talk about how business leaders can set goals heading into the New Year.
Bill is an incredible business coach, and you can find out more about him here:
https://www.linkedin.com/in/bill-mcdevitt-mba-96b57812
https://totwcoaching.com/
In this episode, Michele Moll (Executive Director) of RSVP shares how they creatively served the community during COVID. Not only did they quadruple their volunteers, but they evolved as an organization to specifically address challenges the community was (and continues) to face.
A lot of people ask, "is getting involved with a local Chamber of Commerce worth the time investment?" In this episode, I talk with Laurie Ryan about that very question. Enjoy the episode!
In this first episode, Dan Koval and I talk about having a giver mentality and using stories to inspire others to action.
In this episode, Joe D'Antonio and I talk about his creative process when it comes to writing his books.
In this episode, Jeffrey Willner and I talk about his experience in the real estate market.