Listeners to Leads: Recent Episodes
Alesia Galati
Listeners to Leads, hosted by Alesia Galati, teaches new and aspiring podcasters how to use their podcasts to grow their business. Alesia uses her experience as the owner of Galati Media, a full-service podcast management company, to help business owners get leads, land speaking gigs, and create deeper connections with their audiences through their podcasts. Alesia and her guests will discuss everything from launching a podcast to marketing a podcast. Learn more about Alesia and Listeners to Leads at www.listenerstoleads.com
Are you struggling to keep up with the overwhelming demands of running a podcast alongside a busy business and personal life? Many creators are trapped in a constant cycle of endless weekly upkeep, believing that managing a successful show requires hours of tedious labor every single week.
In this 300th(!) episode of Podcasting Unlocked, Alesia Galati dismantles the myth of heavy weekly management by introducing an actionable, highly efficient 15-minute weekly podcast maintenance routine. Additionally, she addresses the end of an era: why this is the final regular episode of Podcasting Unlocked and how you can continue utilizing this 300-episode archive to scale your business, grow your audience, and streamline your audio strategy. This week, episode 300 of Podcasting Unlocked is about the 15-minute weekly podcast maintenance routine!
In this episode of Podcasting Unlocked, I’m sharing the importance of streamlining your podcast maintenance and actionable steps you can take right now to reach out for one-on-one support from Alesia.
I also chat about the following:
- Minutes 0–5: The Fast Metric Check: Open your hosting dashboard to evaluate your 30-day download trends, identify your top-performing recent episode, and pinpoint past evergreen hits that may indicate guest promotion surges or SEO traction.
- Minutes 5–10: The Link and Call-to-Action (CTA) Audit: Verify that your lead magnet links are active, ensure your dynamic ad placements (pre-rolls, mid-rolls, and post-rolls) are current, and check for crucial legal or professional disclosures (such as FTC affiliate notes or medical/legal disclaimers).
- Minutes 10–15: The Targeted Engagement Sweep: Spend five focused minutes reviewing community comments across your primary platform, answering listener questions, and pulling one high-value inquiry to use as content for a future newsletter or episode.
- The Final Episode & What’s Next: Understand why Podcasting Unlocked is sunsetting at Episode 300, how to navigate the categorized episode archive, and where to follow Alesia's future projects.
- Leverage Evergreen Media Assets: Learn how to treat a completed podcast catalog as a permanent sales funnel that continues driving authority, SEO keywords, and brand trust long after active production stops.
Although regular episodes are concluding, our strategic support isn't stopping! You can access our full suite of workshops, strategy sessions, and production resources anytime. Book a 1-on-1 strategy session with Alesia at helpmypod.com to audit your podcast format and optimize your system for long-term growth!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
Feminist Podcaster Collective
We Read Smut Substack
Proud member of the Feminist Podcasters Collective.
What happens when the podcast host becomes the guest? This week, episode 299 of Podcasting Unlocked turns the tables as productivity coach and longtime friend Lisa Zawrotny takes over the microphone to interview Alesia Galati in a candid conversation reflecting on nearly a decade of podcasting, entrepreneurship, and personal growth.
After 299 episodes of helping podcasters build intentional, sustainable shows, Alesia shares the evolution of Galati Media, the lessons she's learned from years of hosting and guesting on podcasts, and why she's moved away from one-size-fits-all podcast advice. Together, Alesia and Lisa explore how podcasting can evolve alongside your life, why taking breaks won't ruin your show, and how creating a business that supports your well-being leads to better content in the long run.
In this episode of Podcasting Unlocked, you'll hear honest reflections on balancing business and family, setting healthy boundaries, repurposing content creatively, and giving yourself permission to build a podcast that works for you—not someone else's expectations.
Key Takeaways:
- How Galati Media evolved from a side project into a thriving women-led podcast agency.
- Why there's no "right" way to build or grow a podcast.
- How your podcast can evolve alongside different seasons of life.
- Why taking intentional breaks won't hurt your audience when you communicate well.
- Creative ways to repurpose your existing podcast content instead of constantly creating something new.
- How regular business and life check-ins help prevent burnout.
- Why setting boundaries around your schedule creates more sustainable creativity.
- The surprising importance of having hobbies outside your business.
- Alesia's advice for new podcasters who are afraid to finally hit publish.
Be sure to tune in to all the episodes to receive tons of practical podcasting tips and to hear even more about the ideas and strategies discussed throughout this incredible journey.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH LISA ZAWROTNY:
- Website
- Podcast: Positively Living: Shame-Free Productivity Conversations
- Work with Lisa
CONNECT WITH ALESIA GALATI:
- Work with Galati Media!
- Work with Alesia 1:1
Free Download: 15 Ways to Improve Your Podcast
Proud member of the Feminist Podcasters Collective.
Since the nature of podcasting doesn’t give us that immediate feedback and connection with our listeners, podcasting can feel like a solo journey. The good news is– it doesn’t have to be! There are thousands of other podcasters out there that you can join together with as we collectively lift each other up. This week, episode 42 of Successful Podcasting Unlocked answers the question: How can I support other podcasters and build a community?
In this episode, I share:
- Go out of your way to listen and engage with other podcasts.
- Share and promote other podcasters who’s content you enjoy.
- Collaborate with others to expand opportunities and promote mutual growth.
- Offer thoughtful and encouraging feedback.
- Attend events and engage in online groups to foster support and connection.
I challenge you to take 10 minutes today and take action on one of these things. Send me a DM and let me know how it went! I would love to hear from you.
Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED:
She Podcasts Facebook Group
Buzzsprout Podcast Community Facebook Group
Feminist Podcasters Collective
Proud member of the Feminist Podcasters Collective.
Have you ever wanted to try something new with your podcast or content—but felt afraid to risk what’s already working? When your podcast is a key part of your business, experimenting with new formats, monetization strategies, or community-building can feel overwhelming. But what if you had a low-risk space where you could test ideas, rediscover your creativity, and gather real-world data before bringing those lessons back to your business?
In this episode of Podcasting Unlocked, Alesia Galati shares why every podcaster should create a "sandbox" project—a passion-driven podcast or creative outlet that allows you to experiment without the pressure of generating leads or revenue. Drawing from her own journey with her hobby-turned-business podcast, We Read Smut, Alesia explains how playful experimentation led to new monetization opportunities, community growth, and fresh excitement for her work. This week, episode 298 of Podcasting Unlocked is about building a podcast sandbox to test new ideas without risking your business!
In this episode of Podcasting Unlocked, I'm sharing how creating a low-stakes passion project can reignite your creativity, reveal valuable audience insights, and help you confidently experiment with new podcast strategies.
I also talk about the following:
- Why Every Business Podcaster Needs a Sandbox: Learn how a separate creative project gives you the freedom to experiment without affecting your primary brand or lead-generation podcast.
- Choosing the Right Passion Project: Discover how selecting a topic completely unrelated to your business can help you reconnect with creativity and avoid burnout.
- Keeping Your Sandbox Simple: Find out why fast, imperfect production allows you to focus on learning rather than perfection.
- Turning a Hobby into a Thriving Community: Hear how Alesia grew her passion project into a community with thousands of subscribers by testing platforms, memberships, and engagement strategies.
- Creating Sustainable Micro-Monetization: Explore how community-supported memberships, early access content, and exclusive experiences can fund a creative project without overwhelming your audience.
- Using Sandbox Data to Improve Your Business: Learn how testing marketing, content, and monetization strategies in a passion project can provide insights you can confidently apply to your business podcast and client work.
- Finding Joy Beyond Your Business: Understand why pursuing creative interests outside your work can prevent burnout, increase fulfillment, and ultimately make you a stronger creator and entrepreneur.
Your business podcast doesn't have to be the place where every new idea gets tested. Sometimes, the best way to innovate is by creating a space where experimentation is the goal and failure simply becomes valuable data. This week, brainstorm three topics you could talk about for hours simply because you love them, and consider whether one of them could become your own creative sandbox.
Be sure to tune in to all the episodes to receive practical podcasting strategies, expert insights, and actionable systems that help you grow your show, build stronger communities, and create a podcast that evolves alongside your business.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH ALESIA GALATI:
- Work with Galati Media!
- Work with Alesia 1:1
Proud member of the Feminist Podcasters Collective.
Are you trapped handling guest management; spending hours coordinating schedules, pitching, and editing endless long-form conversations every week? Defaulting to a weekly interview format is the quickest way to hit severe podcasting burnout. While everyone insists that interviewing guests is the only way to build a show, managing the administrative backend and tech glitches often dilutes your own authority and pulls you away from high-level client work. In this episode of Podcasting Unlocked, I challenge the standard weekly interview trap and break down three high-impact alternative podcast styles that streamline your production time while delivering powerful business results. This week, episode 297 of Podcasting Unlocked is about exploring alternative structures for your podcast outside of the weekly interview format!
In this episode of Podcasting Unlocked, I’m sharing the importance of finding a podcasting style that works for you and actionable steps you can take right now to reclaim your time and combat burnout.
I also chat about the following:
- Break Free from Administrative Fatigue: Understand the hidden costs of guest-heavy shows, including scheduling logistics, pitch management, and complex multi-track audio editing.
- Launch a Seasonal Limited Series: Discover how structuring your show into distinct seasons allows you to batch record months of content in a few days, giving you permission to step away from production to focus on client work.
- Master Solo Strategy Sessions: Learn why short, 10-to-15-minute bite-sized episodes centering your proprietary frameworks build fast audience trust, drive SEO traffic, and generate targeted B2B leads.
- Curate Strategic Compilations: Explore how grouping existing clips from your backlog into themed roundup episodes extends your content's lifespan with minimal transition recording.
- Pivot Formats Without Losing Listeners: Master a smooth, transparent transition plan that communicates format changes to your audience as an upgraded, high-value experience.
Look at your recording calendar for next month. Swap out just one scheduled guest recording for a short, 10-minute solo strategy session that directly answers the number one question your prospective clients ask you. Test the waters and see how your audience responds!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
Proud member of the Feminist Podcasters Collective.
Your podcast can have thousands of downloads and still feel disconnected from the people listening. The difference? An audience consumes your content. A community engages with it, responds to it, and grows alongside you.
In this episode of Podcasting Unlocked, we're revisiting four powerful conversations that reveal what it really takes to build an engaged podcast community. From treating your email list like a conversation instead of a broadcast, to creating membership spaces listeners actually want to join, these expert insights will help you turn passive listeners into loyal advocates. This week, Episode 296 of Podcasting Unlocked is about building a thriving podcast community!
In this episode of Podcasting Unlocked, I'm sharing practical strategies for creating deeper listener relationships, encouraging meaningful engagement, and transforming your podcast into a community people genuinely want to be part of.
I also chat about the following:
- Why Your Email List Is Your First Community: Learn from Paul Gowder why email should be the foundation of your community-building strategy and how to create opt-ins that truly connect with your audience.
- Creating a Community People Actually Join: Discover the psychology behind why listeners wait before joining memberships and how consistency, value, and recognition encourage them to take the leap.
- Building Spaces That Spark Conversation: Explore how to choose the right platform, encourage two-way engagement, and create an environment where listeners feel seen and connected.
- Showing the Human Behind the Microphone: Hear creative episode ideas that help listeners connect with you on a personal level through behind-the-scenes stories, compilation episodes, and authentic reflections.
- Turning Listeners into Conversations: Learn why podcast success isn't measured by downloads alone and how intentional engagement creates stronger business relationships and long-term growth.
Building a podcast community doesn't happen overnight, but every conversation, email, and interaction strengthens the connection with your listeners. Choose one strategy from this episode and start creating more opportunities for your audience to participate, respond, and become part of something bigger.
Be sure to tune in to every episode for practical podcasting strategies, expert insights, and actionable systems to help you grow your show with confidence.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH ALESIA GALATI:
- Work with Galati Media!
- Work with Alesia 1:1
MENTIONED EPISODES:
Episode 137: Building Community through Email Marketing with Paul Gowder
Solo Episode 228: How to Build an Engaged Podcast Community
Solo Episode 249: Creative End-of-Year Episode Ideas That Build Deep Connection
Episode 254: Turning Listeners into Meaningful Conversations with Nathalie Dorémieux
Free Download: 15 Ways to Improve Your Podcast
Proud member of the Feminist Podcasters Collective.
If you’ve ever created a podcast episode that you thought was going to rock your audience and it fell flat on its face, this episode is for you. Having a podcast episode flop is such a disheartening feeling when you’ve put so much work into creating it. To avoid this, I’m going to talk through ways you can assess your content to ensure you’re reaching your audience where they’re at. This week, episode 41 of Successful Podcasting Unlocked answers the question: How can I make my podcast content more relevant to my audience?
In this episode, I share:
- Go back to your market research and ideal listener profile and ask yourself, “Is my content speaking to what they are struggling with today?”
- Don’t just talk surface-level about the problems they may be facing; go deep and give concrete solutions.
- Share personal stories to connect with your audience on a deeper level and drive your point home.
Send me a DM and let me know how you took action from this episode. I would love to hear from you!
Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Proud member of the Feminist Podcasters Collective.
Your podcast episodes shouldn't have an expiration date. Every episode you publish is a valuable business asset, but if you're only promoting it once and then moving on, you're missing countless opportunities to grow your audience, generate leads, and increase revenue. Content repurposing isn't about creating more content. It's about getting more value from the content you've already created.
In this episode of Podcasting Unlocked, we're opening the content repurposing playbook and revisiting four conversations packed with practical strategies for extending the life of your podcast. From maximizing guest appearances and creating platform-specific content to refreshing your back catalog and turning archive episodes into lead generators, these expert insights will help you make every episode work harder for your business. This week, episode 295 of Podcasting Unlocked is about maximizing the lifespan of your podcast content!
In this episode of Podcasting Unlocked, I'm sharing expert-backed strategies for repurposing your podcast content, increasing its reach, and transforming existing episodes into long-term business assets.
I also chat about the following:
- Taking Control of Guest Appearances: Learn how Lindsay Phillips repurposes guest interviews into blogs, YouTube videos, Reels, and lead-generating content instead of relying on podcast hosts for promotion.
- Content Activation vs. Content Creation: Discover Deirdre Tshien's strategy for moving beyond creating content and intentionally marketing the assets you've already produced across multiple platforms.
- Changing the Angle of Your Content: Hear Felly Day explain how to transform one podcast episode into multiple pieces of content by reframing topics, answering different questions, and tailoring messaging for each platform.
- Using Your Back Catalog to Generate Revenue: Learn how to refresh older episodes with dynamic ads, updated calls to action, and current offers so your archive continues supporting your business goals.
- Finding Endless Content Ideas in Your Own Library: Explore why your best inspiration may already exist inside your previous episodes, analytics, and social content.
Your podcast is one of the most valuable pieces of content you create. Instead of constantly chasing new ideas, start treating your existing episodes like assets that can continue attracting listeners, building trust, and generating leads long after they're published. Pick one repurposing strategy from this episode and put it into practice this week.
Be sure to tune in to every episode for practical podcasting strategies, expert insights, and actionable systems to help you grow your show with confidence.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH ALESIA GALATI:
- Work with Galati Media!
- Work with Alesia 1:1
MENTIONED EPISODES:
Episode 172 with Lyndsay Phillips
Episode 211 with Deirdre Tshien
Episode 213 with Felly Day
Solo Episode 261: Repurposing Podcast Content: Strategies for Growth, Engagement, & Revenue
Proud member of the Feminist Podcasters Collective.
Are you on the brink of creative exhaustion, but you keep forcing yourself to show up at the microphone because you are terrified of losing your hard-earned download momentum? Many purpose-driven hosts face severe marketing fatigue and burnout, yet they refuse to take a pause out of fear that their audience will unsubscribe or completely forget about their show. This pressure to produce constant, brand-new content can turn your passion project into what feels like a chore. If you need to step away to protect your mental capacity, manage a busy family season, or focus entirely on high-level client work, you need a plan that protects your energy without sacrificing your audience retention. In this episode of Podcasting Unlocked, we break down the esteps designing a strategic podcast sabbatical. Discover how to establish firm calendar boundaries, leverage automated content management, and use creative audio formats to keep your distribution feed active, your listeners fully engaged, and your show growing—all while you take a well-deserved break from production. This week, episode 294 of Podcasting Unlocked is about planning a strategic podcast sabbatical without losing your audience!
In this episode of Podcasting Unlocked, I’m sharing the importance of planning your sabbatical ahead of time and actionable steps you can take right now to prepare for a well deserved break.
I also chat about the following:
- Define a Realistic Sabbatical Timeline: Learn how to look honestly at your mental availability and establish a clear timeline for your break—whether that looks like one month, three months, or an entire season pause.
- Deploy transparent Audience Communication: Discover how to eliminate listener confusion by explicitly stating your pause, setting a definitive return date, and utilizing automated audio tools like pre-roll announcements to guide users through your existing episode catalog.
- Repurpose via Compilation Episodes: Master the art of the compilation episode by grouping past high-performing audio segments under a singular, high-value theme and recording quick vocal transitions to stitch the insights together smoothly.
- Amplify Authority with Strategic Feed Drops: Explore how to keep your distribution feed warm without recording new material by dropping full guest-interview audios from past appearances or cross-promoting valuable target episodes from your peer network.
- Enforce Strict Calendar Boundaries: Protect the integrity of your sabbatical by blocking out your schedule entirely. True rest means stepping completely away from production logistics, outreach management, and guest scheduling to focus purely on high-level strategy or family presence.
Stepping away from the microphone is not a sign of creative failure; it is a fundamental requirement for the long-term stability and longevity of your show. Consistency does not mean you have to remain trapped in a relentless production cycle; it means honoring your operational capacity so you can deliver your best work.
Your strategic challenge for this week: Open up your digital schedule right now, look across the next six months, and block out a minimum of a two-week dedicated podcast pause to protect your creative energy.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
Proud member of the Feminist Podcasters Collective.
Creating a podcast that people remember is one thing. Creating a podcast they want to revisit again and again is something entirely different. This week, episode 293 of Podcasting Unlocked is about designing a podcast experience that listeners return to long after the first play!
Quai Nystrom is a psychotherapist, herbalist, and host of In Your Hands: Herbal Self-Care for Emotional Bodies, an experiential podcast that blends storytelling, music, psychotherapy, and herbal wisdom to help listeners process complex topics with greater ease. Rather than simply delivering information, Quai intentionally creates episodes that support reflection, emotional regulation, and deeper learning over time.
In this episode of Podcasting Unlocked, Quai shares how they thoughtfully craft each episode, why slowing down can create a more meaningful listener experience, and how podcast creators can build sustainable workflows that prioritize both creativity and personal well-being.
Key Takeaways:
- Why Quai designs episodes that listeners will want to revisit multiple times.
- How music, storytelling, and intentional pacing create a more immersive podcast experience.
- The real time commitment behind producing highly crafted solo episodes.
- Strategies for avoiding burnout while creating meaningful content.
- Why your podcast release schedule should support your goals—not someone else's expectations.
- How to know when your podcast has evolved alongside you.
- The importance of creating content that supports different learning styles.
- Why connecting episodes together can encourage listeners to explore your back catalog.
Be sure to tune in to all the episodes to receive tons of practical podcasting tips and to hear even more about the ideas and strategies discussed in this conversation.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH QUAI NYSTROM:
- Website: Personal Care Blueprints
- Podcast: In Your Hands: Herbal Self-Care for Emotional Bodies
CONNECT WITH ALESIA GALATI:
- Work with Galati Media!
- Work with Alesia 1:1
Free Download: 15 Ways to Improve Your Podcast
Proud member of the Feminist Podcasters Collective.
It can feel so frustrating and disheartening when you invite an incredible guest on your show and they don’t show up. Instead of throwing in the towel on having guests on your podcast, let’s talk about strategic ways to approach this situation before, during, and after the scheduled interview. This week, episode 40 of Successful Podcasting Unlocked answers the question: What do I do if my podcast guest is a no-show?
In this episode, I share:
- Set clear communication and automated reminders when a guest books an interview so they know what to expect and where to find the recording link.
- If a guest is late or no-shows, reach out calmly with empathy and understanding.
- Life happens; have backup episodes ready for times when things don’t go according to plan.
- Alternative strategies for when you don’t have a backup recorded that you can pull forward.
Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED:
The Essential Guest Communication Template Bundle
Ep 3: Where to Find Quality Guests for Your Podcast
Proud member of the Feminist Podcasters Collective.
You’ve spent countless hours creating podcast content, but what happens after an episode is published? For many podcasters, hundreds of valuable episodes sit untouched in their archives, generating little traffic, few leads, and even fewer conversions. The truth is, your back catalog may be one of the most underutilized marketing assets in your business.
In this episode of Podcasting Unlocked, Alesia Galati shares practical strategies for breathing new life into your existing podcast content. From organizing episodes into searchable resource libraries to implementing dynamic ad insertion and optimizing old episode titles for discoverability, these simple updates can help your podcast continue working for you long after you hit publish. This week, episode 292 of Podcasting Unlocked is about reviving your podcast back catalog to generate more leads!
In this episode of Podcasting Unlocked, I’m sharing how to transform old podcast episodes into valuable marketing assets that continue attracting listeners, leads, and opportunities for your business.
I also talk about the following:
- Turning Your Podcast into an Evergreen Library: Learn how organizing episodes by topic or audience need can help listeners quickly find the content most relevant to them.
- Creating Curated Podcast Playlists: Discover how grouping episodes around specific challenges or themes improves the listener experience and increases engagement.
- Using Dynamic Ad Insertion Strategically: Find out how dynamic ads allow you to promote current offers, events, and updates across your entire catalog without re-recording episodes.
- Keeping Listeners Informed with Dynamic Announcements: Learn how to communicate schedule changes, season breaks, and podcast updates to listeners no matter which episode they're hearing.
- Refreshing Old Episode Titles for SEO: Explore how updating vague or outdated episode titles can improve search visibility and help new listeners discover your content.
- Optimizing Your Podcast and YouTube Content: Understand why tailoring titles, descriptions, and metadata for each platform can increase reach and attract the right audience.
Your podcast content doesn't lose value after publication. With a few strategic updates, your back catalog can continue serving your audience, supporting your offers, and generating leads for years to come. This week, take a look at your top-performing episodes and identify one opportunity to update, optimize, or repurpose the content.
Be sure to tune in to all the episodes to receive practical podcasting strategies, expert insights, and actionable systems that help you grow your show without burning out.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH ALESIA GALATI:
- Work with Galati Media!
- Work with Alesia 1:1
Proud member of the Feminist Podcasters Collective.
Are you holding your business back because you are terrified of the word "no"? Most business owners actively avoid pitching themselves for guest spots, speaking gigs, or collaboration opportunities because they view a rejection as a deep personal failure. This fear creates a massive visibility bottleneck, leaving your brand stagnant while your competitors take center stage. In this episode of Podcasting Unlocked, Alesia discusses her current quest for 100 rejections and explains how having a strong pitching strategy will yield more yeses than you may think. This week, episode 291 of Podcasting Unlocked is about pitching for rejection and how failing will scare your visibility!
In this episode of Podcasting Unlocked, I’m sharing the importance of having a strong strategy for pitching your podcast or business and actionable steps you can take right now to start your own 100 rejection challenge.
I also chat about the following:
- Gamify Failure for Intentional Progress: Discover how setting a personal goal to collect 100 rejections completely detaches your mind from the anxiety of the outcome. By using a physical tracking system to celebrate a "no," you build the confidence needed to pitch massive, top-tier opportunities.
- The "Yes" Inevitability: Learn why chasing a high volume of rejections naturally guarantees a high volume of client wins and media features. When you increase your input, you inadvertently collect life-changing approvals that scale your platform visibility.
- Build a Systematic Pitching Strategy: Move away from sloppy, unorganized outreach. Learn how to map a clean workflow using a data-tracking system like ClickUp, Airtable, or a Google Sheet to manage host names, show criteria, and current pitch statuses.
- Respect Host Infrastructure and Boundaries: Stop spamming podcast inboxes. Discover why submitting pitches via a host’s designated website form or asking for their preferred pitching protocol creates a stellar first impression and instantly prevents your email from getting blocked.
- Deploy Automated Follow-Up Systems: Understand that a lack of response is not a formal rejection. Learn how to build a 10-to-14-day automated reminder check-in that assumes the host is simply handling a busy production schedule, keeping your pitch top-of-mind without causing administrative fatigue.
This month, I challenge you to step completely out of your comfort zone and collect just 5 rejections. Send that bold email, pitch that dream podcast, or ask for that high-level collaboration. You might be surprised by how many "yeses" are hiding behind the fear of a "no".
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
Feminist Podcasters Collective
PodMatch
What are Common Podcast Pitching Mistakes People Make?
How to Create an Effective Podcast Pitch with Michelle Glogovac
Proud member of the Feminist Podcasters Collective.
Consistency is one of the biggest challenges podcasters face. Between busy schedules, creative burnout, and the pressure to always have fresh content, showing up week after week takes intention, discipline, and a sustainable workflow. This week, episode 290 of Podcasting Unlocked is about building a consistent podcasting practice without burning out!
Wendy P is a podcaster, content creator, musician, and co-host of Flick and Beans, a movie review podcast where she and her longtime friend and creative partner, Bridget, discuss films through the lens of their unique perspectives and decades-long friendship. Since launching the show, they've released a new episode every Monday while balancing their creative lives and maintaining their passion for podcasting.
In this episode of Podcasting Unlocked, Wendy P shares how she and her co-host have built a sustainable podcasting routine, the lessons they've carried over from years of performing together as musicians, and the strategies they use to stay consistent without sacrificing creativity.
Key Takeaways:
- How performing as musicians helped prepare them for podcasting consistency.
- The systems they use to release a new episode every week.
- Why creating a backlog of episodes can help prevent burnout.
- How guest hosts and collaboration can keep content fresh.
- The surprising ways podcasting improves communication and speaking skills.
- Using automation and AI tools to streamline podcast promotion.
- Why community engagement and audience participation help shape their content.
- The importance of giving yourself permission to evolve your podcast over time.
Be sure to tune in to all the episodes to receive tons of practical tips on creating a sustainable podcasting workflow and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH WENDY P:
Instagram: @flickandbeans
Instagram: @wendypismagic
Podcast: Flick and Beans
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
Free Download: 15 Ways to Improve Your Podcast
Proud member of the Feminist Podcasters Collective.
With over 2,000 episodes under our belt as an agency, we have seen the good, the bad, and the awkward when it comes to interviews. Regardless if the guest showed up unprepared or you as the host made some mistakes, an awkward interview can be difficult to navigate and promote. Let’s avoid this by diving into the common interview mistakes we have seen before, during, and post-interview, and how you can avoid them. This week, episode 39 of Successful Podcasting Unlocked answers the question: How can I avoid awkward interviews?
In this episode, I share:
- Do your research on the guest before the interview to avoid shallow conversations.
- Ask focused, specific questions that showcase the guest’s expertise.
- Avoid dominating the conversation, letting the guest speak the majority.
- Practice active listening, making the guest feel heard and valued.
- Address technical issues right away to ensure high audio quality.
- Follow up with guests and ask for feedback to improve future interviews.
I want to hear your podcast interview stories! Send me a DM or a voice note on Instagram with your most cringe-worthy podcast interview or guesting moments. Let’s laugh together about our mistakes.
Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED:
Ep 36: Finding Your Perfect Podcast Format: A Guide for Business Owners
Proud member of the Feminist Podcasters Collective.
Podcasting can be one of the most powerful ways to grow your business, but if every episode leaves you feeling overwhelmed, exhausted, and scrambling to keep up, something needs to change. Sustainable podcasting isn't about working harder—it's about building systems that support you behind the scenes. In this episode of Podcasting Unlocked, we're opening the vault and revisiting some of the most impactful conversations we've had about creating a podcast workflow that actually works.
This special compilation episode features insights from four podcasting experts who have mastered efficiency, automation, and sustainable growth. From custom GPTs and project management systems to editing shortcuts and intentional calendar management, these strategies will help you streamline your process and reclaim your time. Whether you're a solo podcaster or managing a growing team, you'll walk away with practical ideas you can implement immediately.
This week, episode 289 of Podcasting Unlocked is about building a sustainable podcast workflow!
In this episode of Podcasting Unlocked, I’m sharing expert-backed strategies to simplify your podcasting process, reduce overwhelm, and create systems that support long-term success.
I also chat about the following:
- Creating Custom GPTs as SOPs: Learn how Marci Rossi uses custom GPTs to automate repetitive podcast tasks while maintaining her unique voice and content style.
- Building Repeatable Systems with Project Management: Discover why Jacki Hayes believes every podcaster—even solopreneurs—needs a documented workflow and how tools like ClickUp can keep your process organized.
- Editing Smarter, Not Harder: Hear Joe Casabona's simple note-taking strategy that can dramatically reduce editing time and make collaboration with editors easier.
- Using Recording Markers and Timestamps: Explore practical ways to identify mistakes, highlight great moments, and streamline post-production without re-listening to entire episodes.
- Managing Your Calendar with Intention: Learn Lance Cayko's mindset shift from "scheduling" to making appointments and how intentional time management creates more freedom and balance.
Podcasting shouldn't constantly feel like you're running behind. The right systems can help you stay consistent, protect your energy, and make podcasting enjoyable again. This week, choose one workflow improvement from this episode and commit to testing it in your own process.
Be sure to tune in to all the episodes to receive practical podcasting strategies, expert insights, and actionable systems that help you grow your show without burning out.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH ALESIA GALATI:
- Work with Galati Media!
- Work with Alesia 1:1
MENTIONED EPISODES:
Episode 236 with Marci Rossi
Episode 253 with Jacki Hayes
Episode 157 with Joe Casabona
Episode 143 with Lance Cayko
Free Download: 15 Ways to Improve Your Podcast
Proud member of the Feminist Podcasters Collective.
Many independent creators face a frustrating feedback vacuum: you publish high-quality audio week after week but have no data on who is listening or how to reach them directly. If you are struggling to build a predictable, independent revenue stream or want to stop relying purely on traditional RSS feeds, it might be time to rethink your distribution setup. In this episode of Podcasting Unlocked, Alesia shares some insights inspired by a recent strategy session with a group of C-suite level women. She discusses the benefits and limitations of using Substack for podcast hosting. Discover how to bypass anonymous download metrics, leverage direct email capture, and seamlessly build a subscription-based podcast monetization model that turns casual listeners into a highly engaged community. This week, episode 288 of Podcasting Unlocked is about integrating substack with your podcast!
In this episode of Podcasting Unlocked, I’m sharing the benefits of Substack as a podcasting platform and actionable steps you can take right now to utilize Substack wherever you are in your podcasting journey.
I also chat about the following:
- Bypass Anonymous Platform Directories: Discover how hosting your show via a newsletter-centric platform helps you capture listener emails directly, ending your dependence on anonymous dashboard downloads.
- Unlock Instant Audience Feedback: Learn how integrated web features allow you to break the traditional one-way audio vacuum. Use real-time comment threads and community elements to secure immediate validation on your content.
- Simplify Paid Subscription Models: Explore the step-by-step mechanics of building predictable monthly or annual revenue. Learn how to incentivize your community to pay a modest fee for premium content options.
- Design Compelling Premium Incentives: Master the art of the premium offering. Discover how simple, low-friction add-ons—like ad-free episodes, early release schedules, or exclusive bonus solo audio—drive high conversion rates.
- Evaluate Multi-Format Infrastructure Capabilities: Weigh the strategic pros and cons of using text-and-audio hybrid networks like Substack versus maintaining a standard standalone web setup to determine what best fits your long-term expansion goals.
Your podcast content shouldn't just build someone else's distribution directory; it should build your independent email ecosystem. This week, start sketching out a simple framework: what are two or three creative perks you could easily produce that would inspire your target audience to invest $4 a month into your show's growth?
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
Strategic Buzzsprout Features to Boost Discovery and Engagement with Jordan Blair
We Read Smut Substack
Proud member of the Feminist Podcasters Collective.
AI is rapidly changing the way creators market, monetize, and build their brands online. From podcasting and digital marketing to newsletters and entrepreneurship, creators are being challenged to adapt while still maintaining authenticity and human connection. This week, episode 287 of Podcasting Unlocked is about building a podcast ecosystem in the age of AI!
Lisa Brown is the CEO of Side Hustle Saturday and the founder of Studio Nine Fifty One, a digital marketing agency focused on helping entrepreneurs with website design, development, and marketing strategy. Through her podcast and business, Lisa shares authentic conversations around entrepreneurship, business growth, and navigating the evolving digital landscape.
In this episode of Podcasting Unlocked, Lisa Brown is sharing the importance of building authentic connections in the age of AI and actionable steps you can take right now to create a sustainable podcast ecosystem around your content.
Lisa and I also chat about the following:
- How AI is transforming marketing, podcasting, and entrepreneurship.
- Why authenticity and human connection still matter more than ever in content creation.
- The importance of building multiple revenue streams around your podcast instead of relying solely on downloads or ads.
- How newsletters and platforms like Substack are helping creators grow audiences organically.
- The realities of the evolving job market and why more professionals are turning to entrepreneurship.
- Why community-building and personal branding are essential for long-term business growth.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at
Podcasting Unlocked
CONNECT WITH Lisa Brown:
- Podcast: Side Hustle Saturday
- Book a 1:1 Consultation with Lisa
CONNECT WITH Alesia Galati:
- Instagram: Alesia Galati on Instagram
- LinkedIn: Alesia Galati on LinkedIn
- Work with Galati Media!: Galati Media
- Work with Alesia 1:1: Work with Alesia
LINKS MENTIONED:
- Substack
Free Download: 15 Ways to Improve Your Podcast
Proud member of the Feminist Podcasters Collective.
If you started your podcast and were surprised at the amount of time and effort that goes into it, you’re not alone. Luckily, there are practical ways you can simplify your podcast workflow and save time in the process. This week, episode 38 of Successful Podcasting Unlocked answers the question: How can I simplify my podcast workflow?
In this episode, I share:
- Identify the bottlenecks in your workflow and consider outsourcing the time consuming tasks, such as editing and social media promotion.
- Streamline production by batching tasks and using templates for repetitive elements.
- Leverage tools like Calendly and ClickUp to easily manage scheduling and workflow.
- Optimize your recording and editing by using tools like Riverside and Descript.
- Repurpose your podcast content for promotion across different platforms, using a social media scheduler to save time.
Be sure to download the FREE Podcast Workflow Checklist to keep your workflow on track!
Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED:
Ep 3: Where to Find Quality Guests for Your Podcast
Podmatch*
ClickUp*
Riverside*
Meet Edgar*
*Affiliate Link
Proud member of the Feminist Podcasters Collective.
Are you trapped on the content creation hamster wheel, spending hours filming Reels, writing captions, and fighting an unpredictable algorithm just to see your engagement drop? Many business owners feel exhausted by the constant demand of social media marketing, yet they dread deleting their accounts because they fear their business will become invisible. In this episode of Podcasting Unlocked, we sit down with Leah Kern to discuss her successful social media exit. Leah shares how she strategically transitioned away from platforms like Instagram and used her podcast as her primary growth vehicle. We dive into how to foster deep audience engagement that converts listeners into long-term clients and the operational adjustments needed to ensure true podcast sustainability. This week, episode 286 of Podcasting Unlocked is about using your podcast to leave the algorithm!
Leah Kern is an Anti-Diet Dietitian and Certified Intuitive Eating Counselor who helps people make peace with food and body using the Health At Every Size (HAES) and Intuitive Eating frameworks. Upon earning her RDN, Leah built a thriving private practice, doing the exact work she feels she was put on this earth to do. Leah believes that the work involved with unraveling years of conditioning in diet culture and learning to come home to one’s body is deeply spiritual work and she treats it as such. She currently lives in Northern California with her partner and their two kitties.
In this episode of Podcasting Unlocked, Leah Kern is sharing the importance of having multiple engagement channels, such as newsletters and blog posts, to maintain audience connections and actionable steps you can take right now to break up with social media.
Leah and I also chat about the following:
- The Strategic Social Media Exit: Learn how Leah replaced the daily grind of social media algorithms with a highly intentional combination of an evergreen podcast and a dedicated email newsletter.
- Deepen Engagement via Audio: Discover why an intimate audio format fosters stronger trust and a deeper connection with your ideal audience than a 60-second viral video clip ever could.
- Balance Solo and Guest Cadences: Explore how structured podcast seasons—blending solo education with strategic guest episodes—keep your content high-quality and sustainable.
- Leverage the Power of Private Feeds: Understand how introducing a private podcast or exclusive audio resources can solidify client referrals and build an insulated community ecosystem.
- Frictionless Pitching for Network Growth: Master the art of the perfect podcast pitch. Learn why giving your target hosts a list of exact questions eliminates administrative friction and secures your spot on their schedule.
Your business visibility shouldn't be held hostage by an app's algorithm. If you are feeling misaligned with how you market your brand, remember that you have the power to change the rules. This week, ask yourself: if I could never post on social media again, how would I use my podcast to build an undeniable connection with my clients?
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH LEAH KERN:
Podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
Off the Grid with Amelia Hruby, PhD
Free Download: 15 Ways to Improve Your Podcast
Proud member of the Feminist Podcasters Collective.
Every marketing guru on the internet insists that you must switch to a video podcasting format if you want to grow your brand. They promise that adding cameras will instantly double your views, skyrocket your social media exposure, and bring in an entirely new audience. But here is the piece of advice they leave out: adding video effectively doubles your production time and can significantly inflate your operational costs.
If you are a purpose-driven entrepreneur trying to manage a business while recording content, forcing a video setup can lead straight to creative burnout and an unsustainable workflow. In this episode of Podcasting Unlocked, I touch on the reality behind video podcasts. I talk about my own hybrid journey transitioning the show in 2025 and help you weigh your content goals, your actual weekly capacity, and your conversion goals to decide if cameras are truly the smartest business decision for your show. This week, episode 285 of Podcasting Unlocked is about whether or not a video podcast is right for you!
In this episode of Podcasting Unlocked, I’m sharing the importance of understanding the added layers of complexity in a video podcast and actionable steps you can take right now to decide if adding video to your podcast is right for you.
I also chat about the following:
- The Reality of Production Time: Understand the hidden labor of a video workflow. Learn why adding a visual element impacts everything from editing, color grading, and framing to lighting and finding the right software, often adding hours to your creation cycle.
- Aligning Your Format with Business Goals: Discover how to identify your true motivation. If your goal is broad brand awareness, video can help; but if your focus is deep niche conversion, an intimate, audio-only format might serve your business better.
- Calculate Your True Creative Capacity: Learn how to run an honest assessment of your weekly or bi-weekly availability. Weigh the choice between investing your own limited hours versus absorbing the financial cost increase of outsourcing video production.
- The Strategy of Hybrid Podcasting: Explore how to combine both mediums smartly. Learn why you don't have to go "all or nothing" and how to utilize a hybrid approach to test video capabilities without instantly committing to heavy video editing setups.
- Focus on the Purpose of Content: Re-center your marketing strategy around what matters. Shift away from doing what "everyone else is doing" and focus entirely on creating consistent, high-value audio or video content that speaks directly to your ideal client.
Your podcast should support your business, not feel like an overwhelming second job. Before you buy an expensive camera or change your entire workflow, map out your actual weekly availability and define your conversion targets. Consistency will always outperform a trendy format that you can't maintain.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
Ep 135: Setting Business Podcast Goals
Proud member of the Feminist Podcasters Collective.
Do you ever feel isolated behind your laptop screen, treating podcasting as a purely virtual endeavor? Many creators build great digital connections but miss out on the transformative power of a physical community. Podcasting from an isolated home studio can lead to creative stagnation and burnout. In this episode of Podcasting Unlocked, we sit down with veteran podcaster Ande Lyons to discuss her 14-year journey through six different shows. We dive into the profound distinction between virtual networking and the visceral energy of in-person community building. Ande shares how moving past the screen can elevate your show's authority, how to tackle implicit bias like ageism in content creation, and why building an intimate relationship with your listeners is the ultimate key to podcast sustainability. This week, episode 284 of Podcasting Unlocked is about the power of in-person connection in podcasting!
Ande Lyons is a 4x founder, a former global startup mentor, a serial podcast + livestream host since 2012, and currently the host of Don’t Be Caged By Your Age - an interview-style podcast helping folks thrive after 65. Through "Andelicious" conversations with individuals who have defied societal norms, shattered age-related expectations, and forged new and unexpected pathways that left them feeling enlivened, engaged, and visible, Ande helps listeners reimagine and repurpose their lived experiences for a vibrant life at any age.
In this episode of Podcasting Unlocked, Ande Lyons is sharing the importance of creating community in podcasting and actionable steps you can take right now to combat ageism and confidently defy unfair societal expectations.
Ande and I also chat about the following:
- The In-Person Community Imperative: Discover why virtual networking groups can never fully replace the energy, empathy, and creative spark of physical meetups like the New England Podcasters Group.
- The Evolution of a Host: Learn how to successfully navigate a multi-show portfolio over a decade. Ande explains how she pivoted from business-heavy topics like Startup Life to intimate, impact-driven content as her personal goals shifted.
- Breaking the Ageism Barrier: Explore how to confront implicit biases in media and why representation for older demographics creates an incredibly loyal, untapped audience base.
- Fostering Real Listener Intimacy: Understand why deep, emotional resonance with your audience is far more valuable than a high download count when it comes to long-term audience growth and podcast retention.
- Finding Your Collective: Learn how to select a support system—whether it’s a regional meetup or a targeted virtual group like the Feminist Podcasters Collective—to fuel your inspiration when production feels heavy.
Your podcast might be broadcast to the world digitally, but it is built on human relationships. This week, challenge yourself to step away from the desktop. Look for a local creator meetup in your area, or reach out to a nearby podcaster for a simple coffee chat. You might find that the missing piece in your production strategy isn't a better microphone—it's a real-life connection.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH ANDE LYONS:
Podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
Free Download: 15 Ways to Improve Your Podcast
Proud member of the Feminist Podcasters Collective.
If you’re only using your podcast downloads as a milestone, you’re going to be sorely disappointed. There are so many other milestones for things that are within your control you could be using to celebrate your wins instead! This week, episode 37 of Successful Podcasting Unlocked answers the question: What podcast milestones should I actually be celebrating?
In this episode, I share:
- You are more than your downloads; consistently showing up and producing high-quality content is worth celebrating.
- Use your podcasting goals as a guide to set realistic milestones
- Milestones you can celebrate that go beyond download numbers.
- Strategic ideas for celebrating podcasting milestones.
If you have a podcast milestone coming up or if you were able to accomplish something with your podcast, send me a DM and let me know! I would love to celebrate with you.
Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Proud member of the Feminist Podcasters Collective.
Many creators feel like they are shouting into a vacuum, putting out great episodes that aren't being discovered by new audiences or search engines. This visibility gap is a major pain point for purpose-driven podcasters who want their message to reach the right people. In this episode, we sit down with Jordan Blair from Buzzsprout to explore the high-impact features that help your show stand out. We discuss things like how to use dynamic content for evergreen updates, why fan mail is the future of listener engagement, and how providing high-quality podcast transcripts ensures your show is understood by the next generation of AI and LLMs. This week, episode 283 of Podcasting Unlocked is about strategic Buzzsprout features to boost discovery and engagement!
Jordan Blair is the podcast producer at Buzzsprout, and the cohost of Buzzcast, Happy to Help, and the creator and host of Dreamful Bedtime Stories.
In this episode of Podcasting Unlocked, Jordan Blair is sharing the importance of weighting the pros and cons of cohosts and actionable steps you can take right now to use Buzzsprout’s robust features to boost you show’s visibility.
Jordan and I also chat about the following:
- Leverage Dynamic Content for Evergreen Impact: Discover how to use dynamic ad insertion to keep your back catalog fresh. Learn how to update intros and outros across your entire library in seconds to promote new offers or events.
- Master the Art of Fan Mail: Move beyond the one-way broadcast. Learn how the Fan Mail feature creates a frictionless way for listeners to text you directly from their podcast app, driving deep audience engagement and providing instant feedback.
- Optimize for AI and Search Discovery: Understand why high-quality podcast transcripts are no longer optional. Learn how providing text versions of your episodes helps LLMs and AI bots understand your expertise, significantly improving your podcast SEO.
- Build a Home Base with Your Podcast Website: Explore why having a dedicated, host-provided website is crucial for authority. Learn how Buzzsprout’s built-in web tools help you capture search traffic and provide a professional landing page for your brand.
- Adopt a Community-First Mindset: Jordan shares the value of lean, supportive communities. Learn how being active in spaces like the Buzzsprout Facebook group can help you solve technical hurdles and find new collaboration opportunities.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH JORDAN BLAIR:
Buzzcast
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
Buzzsprout*
Otter.ai*
*affiliate links
Free Download: 15 Ways to Improve Your Podcast
Book Your Free 1:1 Consultation
Proud member of the Feminist Podcasters Collective.
Do you end your episodes by asking your listeners to rate, review, subscribe, follow you on Instagram, and join your email list all at once? If so, you might be accidentally stalling your business growth. When you give your audience a laundry list of chores, you trigger listener paralysis, ensuring they do absolutely nothing. Most people listen to podcasts while driving, folding laundry, or working out; they don't have the mental bandwidth to navigate a multi-step checklist. In this episode of Podcasting Unlocked, we explore the One Next Step rule—a simple but transformative strategy to streamline your calls to action. This week, episode 282 of Podcasting Unlocked is about auditing your call to action!
In this episode of Podcasting Unlocked, I’m sharing the importance of providing a clear and specific call to action and actionable steps you can take right now to guide your audience toward your high value resources .
I also chat about the following:
- Master the One Next Step Rule: Learn why focusing on a single, clear action is the most effective way to increase your podcast conversion rates.
- Audit Your CTAs (Intro, Outro, and Dynamic Ads): Discover how to identify conversion leaks in your show’s structure. Learn why your intro and outro need to align with a single priority to keep your audience from dropping off.
- Reduce the Listener’s Mental Load: Understand the multitasking listener mindset. Learn how to craft instructions that are easy to follow even when your audience is driving or at the gym.
- Implement High-Value Lead Magnets: Explore examples of simple, high-value resources—like checklists, guides, or bonus solo episodes—that entice listeners to join your email list or Substack community.
- Shift from Chores to Value: Learn how to reframe your requests from "do this for me" (rating/reviewing) to "here is more value for you" (a free resource), building immediate trust and authority.
Your podcast should be a clear path for your audience, not an obstacle course. If you realize that your current strategy is pulling your listeners in too many directions, it’s time to simplify. This week, I challenge you to audit your outro: remove the laundry list and replace it with just one valuable next step.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
Setting Business Podcast Goals
Podcast Goals Workshop
Proud member of the Feminist Podcasters Collective.
Are you feeling restricted by your current podcast format? Many creators start with a traditional audio-only show, only to find that their message or personality eventually outgrows the medium. The fear of breaking what already works often keeps podcasters stuck in a production style that no longer feels authentic. In this episode of Podcasting Unlocked, Alesia Galati sits down with Jen Vertanen to explore the internal decision-making process behind a major format pivot, the importance of building self-trust as a creator, and how embracing your unique humanity can actually deepen your audience engagement. This week, episode 281 of Podcasting Unlocked is about transitioning your podcast format with confidence!
Jen Vertanen is the founder of We the Unruly—a living rebellion against self-betrayal disguised as success. With 30 years of turning vision into reality and her own hard-won evolution, she works with leaders and creators who are done diluting their power and ready to build what only they can. Known for her sharp insight and disarming humor, Jen helps people live, lead, and create legacies without performing, shrinking, or self-abandoning.
In this episode of Podcasting Unlocked, Jen Vertanen is sharing the importance of self awareness and authenticity in podcasting and actionable steps you can take right now to explore what show formats work best for you.
Jen and I also chat about the following:
- Master the Format Pivot: Learn the tactical and emotional steps to transition your show from audio-only to video and live stream formats while maintaining your brand’s soul.
- Build Unshakeable Self-Trust: Discover how to use tools like Human Design and the Enneagram to understand your natural strengths, allowing you to make production decisions that feel aligned rather than forced.
- Embrace Radical Authenticity: Explore why showing up in your "thought leadership and your humanity" is the fastest way to solve audience loneliness and build a dedicated community of peers.
- Navigate Neurodivergence in Content Creation: Gain insights into how understanding your own brain—including neurodivergence and mental health—can help you design a sustainable podcasting workflow that prevents burnout.
- The "Live Stream" Advantage: Understand why moving to a live format can remove the "shame of perfectionism" and create a raw, real connection that recorded episodes often miss.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH JEN VERTANEN:
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
Free Download: 15 Ways to Improve Your Podcast
Proud member of the Feminist Podcasters Collective.
Choosing the best podcast format is a very personal decision and can feel overwhelming when faced with all of your options. When deciding it is important to consider your podcasting goals, comfort level in front of a microphone, the amount of time you’re willing to commit to your show, and ultimately how you like to express yourself best! This week, episode 36 of Successful Podcasting Unlocked answers the question: How do I choose the best podcast format for my show?
In this episode, I share:
- The different types of hosting and content formats you can choose from.
- Consider your goals and capacity when deciding on the length and consistency of your episodes.
- It is important to experiment and be open to trying new formats to find your fit.
- A 5-question mini quiz to decide which podcasting format is right for you.
Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED:
Listeners to Leads Ep 160: The Importance of Self-Mastery in Podcasting with Kim Romain
Proud member of the Feminist Podcasters Collective.
Many creators fear that niching down will stunt their growth, but in reality, a broad focus is often what leads to stagnation. If you’ve struggled to build a loyal community or feel misaligned with your current content, this episode is for you! In this episode of Podcasting Unlocked, we sit down with internet marketing pioneer Kandace Rodarte to explore the power of doubling down. Kandace shares how narrowing her focus to specific audiences—like Gen X women or science fiction enthusiasts—allowed her brands to expand and feel more aligned. We dive into the mindset shift required to move from broadcasting to community building,how to maintain podcast consistency across a 12-year journey, and more! This week, episode 280 of Podcasting Unlocked is about how a narrow focus is the key to podcasting longevity!
Kandas Rodarte is a Gen X metastatic breast cancer thriver, growth coach, and digital marketing pioneer with 30+ years of expertise. Her mission is to help women solopreneurs over 40 build businesses that work with their real lives. Kandas is the host of the Gratitude Geek podcast, and co-host of the Sci-Fi Book Pod with her spouse, Shane.
In this episode of Podcasting Unlocked, Kandas Rodarte is sharing the importance of listening to your audience’s needs and actionable steps you can take right now to build strong, engaged communities around your podcast or business.
Kandas and I also chat about the following:
- The Expansion of the Niche: Discover why focusing on a very specific audience (like Gen X women) actually creates more room for growth. Learn how a narrow focus allows you to become a trusted authority faster than a general-interest show.
- Longevity Through Alignment: Kandace shares the secrets to 12 years of podcast consistency. Learn how to navigate the ebbs and flows of business by ensuring your content remains aligned with your personal values and your audience's evolving needs.
- Relationship-Based Guest Selection: Move beyond big names and learn how to select guests who truly resonate with your specific community. Discover how authentic connections drive deeper audience engagement than vanity metrics ever could.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH KANDAS RODARTE:
Website
Gratitude Geek Podcast
Sci-Fi Book Pod
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
Your Imposter Syndrome Is Lying to You | Podcasting for Confidence with Alesia Galati
Free Download: 15 Ways to Improve Your Podcast
Proud member of the Feminist Podcasters Collective.
Many new creators enter the industry with a major misconception: that high-volume podcast ads are the only path to a sustainable income. If you are a business owner or a thought leader with a niche podcast, relying on programmatic ads or traditional sponsorships can leave you feeling frustrated and undervalued. In this episode of Podcasting Unlocked, we set those expectations and discuss the reality of podcast monetization. We dive into why you don't need a massive audience to generate sustainable revenue and how you can turn deep audience engagement into a predictable income stream right now. This week, episode 279 of Podcasting Unlocked is about three ways to build revenue for your podcast!
In this episode of Podcasting Unlocked, I’m sharing the importance of understanding different revenue streams for podcasters and actionable steps you can take right now to explore what monetization options are right for you.
I also chat about the following:
- The Ad Myth vs. Reality: Understand why relying on traditional ad models requires a scale most niche shows won't reach, and why programmatic ads often yield pennies compared to direct-to-audience models.
- Leverage the Audience-Funded Model: Discover why platforms like Substack or Patreon are game-changers for creators with small but loyal followings. Learn how to transition from broadcasting to community building to unlock monthly support.
- Define High-Value Subscriber Perks: Learn how to identify specific extras—such as bonus content, early access, or exclusive live streams—that encourage your fans to fund your project for the price of a monthly cup of coffee.
- Strategic Value Alignment: Weigh the pros and cons of sponsorships versus audience-led revenue. Discover how to choose the path that best aligns with your brand values and your long-term vision for the show.
- Monetization for Every Stage: Learn why you should map out your revenue strategy now, regardless of your current download count, to ensure your podcast remains a profitable asset rather than an expensive hobby.
This week, I challenge you to sit down and map out three specific perks you could offer your audience for $5 a month. You might find that you are much closer to a profitable show than you realized.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
Buzzsprout Stats
Proud member of the Feminist Podcasters Collective.
Do you ever wonder why certain podcasts stick in your head long after the episode ends? It isn't just the content, it's the audio branding. Many podcasters struggle with inconsistent sound quality or generic intro music that fails to build a lasting connection. If your show's audio identity is missing, your audience might be engaging with your content but failing to remember your brand. In this episode of Podcasting Unlocked, we sit down with voiceover expert Jodi Krangle to discuss why audio branding is the secret weapon for podcast growth, how to use AI in podcasting without losing your human touch, and the essential voice health tips every host needs to stay in the game for the long haul. This week, episode 278 of Podcasting Unlocked is about mastering audio branding for your podcast!
Jodi Krangle has been a voice actor since 2007 and has worked with clients from major brands all over the world, including Dell, Lindt & Kraft. She is also a singer and has released her own album of jazz, blues, and traditional tunes (jodikranglemusic.com). Through her career, she has learned a lot about sound and how it influences people. Jodi hosts the podcast called Audio Branding: The Hidden Gem of Marketing.
In this episode of Podcasting Unlocked, Jodi Krangle is sharing the importance of establishing a strong audio brand for your podcast and actionable steps you can take right now to set the tone and expectations for your listeners early on.
Jodi and I also chat about the following:
- Build a Consistent Sonic Identity: Discover why your intro music, transition sounds, and even your speaking tone form a sonic logo that helps your audience recognize your brand instantly across all platforms.
- Prioritize Voice Health: Learn actionable strategies to protect your most valuable asset—your voice. Jodi shares why hydration, proper rest, and vocal warm-ups are non-negotiable for long-term podcasting success.
- Balance AI with Human Nuance: Explore the productive ways to use AI in podcasting for efficiency, while understanding the limitations of automated voices that lack the emotional resonance your audience craves.
- Leverage the Psychology of Sound: Understand how music and sound frequency influence memory and emotional response, allowing you to guide your listener's journey through every episode.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH JODI KRANGLE:
YouTube
Podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
Listeners to Leads Ep 141: How To Improve Your Podcast’s Accessibility with Maxwell Ivey
Free Download: 15 Ways to Improve Your Podcast
Book Your Free 1:1 Consultation
Proud member of the Feminist Podcasters Collective.
Podcasting can be a powerful platform for sharing impactful stories. But if these stories include sensitive topics or information, thoughtful preparation and care are crucial to creating a safe environment for both your guests and your audience. What you do before, during, and after the interview sets the tone for the type of environment you, as the host, create for future conversations. This week, episode 35 of Successful Podcasting Unlocked answers the question: How do I prepare for an interview that covers sensitive topics?
In this episode, I share:
- Pre-interview conversations are helpful to understand complex topics and cover boundaries.
- During the interview, create a safe space by being present, actively listening, and asking follow-up questions to get a comprehensive understanding of their experience.
- After the interview, include content warnings and provide additional resources for listeners who may be triggered by the conversation.
- Always be open to guest and listener feedback to improve the podcast’s quality and integrity.
Download the FREE Podcaster's Guide for Sensitive Interviews: a step-by-step checklist for preparing, conducting, and following up on interviews that cover sensitive subjects.
Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED
Successful Podcasting Unlocked Ep 9: How to Ensure Your Podcast Guests Feel Empowered to Promote Their Episode
Listeners to Leads Ep 155: Creating Conversations Your Guests Are Proud to Share with Mai-kee Tsang
Listeners to Leads Ep 160: The Importance of Self-Mastery in Podcasting with Kim Romain
Successful Podcatsing Unlocked Ep 15: How to Navigate Podcast Guest Removal Requests
Proud member of the Feminist Podcasters Collective.
For many creative podcasters, the pressure to stay consistent often leads to a lack of inspiration, making your show feel more like a chore than a creative outlet. I In this episode, Alesia Galati sits down with Kevin Chung, host of the Standout Creative podcast, for a conversation on unconventional growth strategies. We explore how to leverage Substack for authors and creatives, why improv techniques can transform your interview style, and how to use live video to break the digital fourth wall and foster a true sense of community. This week, episode 277 of Podcasting Unlocked is about creative strategies for standout podcasting!
Kevin Chung is a creative entrepreneur with over 15 years of experience in digital marketing, web design, and business strategy. He helps authors and other creators decide what to finish and how to bring their ideas into the world in a way that actually works for their lives. Kevin also hosts The Standout Creatives Podcast.
In this episode of Podcasting Unlocked, Kevin Chung is sharing the importance of having interesting conversations with creative people to explore their unique approaches and actionable steps you can take right now to try some unique strategies for your podcast.
Kevin and I also chat about the following:
- Expand Your Reach with Substack: Discover how to utilize Substack as a powerful offshoot for your podcast. Learn why this platform is ideal for engaging specific niches, like authors, through long-form content that complements your audio episodes.
- Implement the "Improv Mindset": Learn how to use improv and live video to create a more dynamic and authentic listener experience. By embracing the unexpected, you can build immediate trust and higher audience engagement.
- Master Strategic Guest Referrals: Move beyond cold pitching. Kevin shares how he builds a consistent stream of high-quality, inspiring guests by nurturing relationships and leveraging guest referrals within his creative network.
- Creative Content Repurposing: Stop just posting clips. Explore how to rethink your content repurposing strategy to highlight the most "standout" moments that resonate emotionally with your specific community.
This week, I challenge you to try one outside the box engagement tactic—whether it's starting a Substack thread or hosting a short live video Q&A—to invite your listeners into a more personal conversation.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH KEVIN CHUNG:
Substack
Podcast
Carl Rosa on the Sushi Club of Houston, Trips to Japan, and Doing What You Love
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
Feminis
Free Download: 15 Ways to Improve Your Podcast
Proud member of the Feminist Podcasters Collective.
As a purpose driven entrepreneur, you do not always have three hours to overhaul your entire podcast marketing strategy. But what if you have 15 minutes between client calls? In this episode of Podcasting Unlocked, Alesia shares eight specific, actionable podcast strategies that take two minutes or less to implement. Whether you’re looking to boost your discoverability or re-engage your past guests for more referrals, these quick wins are designed to fit into the tiny pockets of your day while delivering long-term results for your podcast marketing strategy. This week, episode 276 of Podcasting Unlocked is about 8 podcast growth fixes you can do righ now!
In this episode of Podcasting Unlocked, I’m sharing the importance of taking small but impactful steps to boost your podcast when you can and actionable steps you can take right now to make your podcast more discoverable.
I also chat about the following:
- Audit Your Episode Titles for SEO: Stop using clever titles that search engines can't find. Spend two minutes adding primary keywords to your most popular episodes to immediately improve your podcast discoverability.
- Switch Your Secondary Category: Are you buried in a crowded category? Learn how a quick switch to a more specific secondary category in Apple Podcasts can help you rank higher and reach a more targeted audience.
- Curate a Spotify Micro-Playlist: Boost your audience engagement by creating a 3-5 episode Starter Pack playlist on Spotify. This gives new listeners an easy entry point to your best content without overwhelming them.
- Reactivate Your Warm Connections: Reach out to a guest from six months ago just to check in. This simple, non-pitch email keeps you top-of-mind for future collaborations and referrals, turning a one-time interview into a long-term professional asset.
- Update Your Link-in-Bio Redirect: Ensure your social media traffic actually goes where you want it. Update your bio link to point directly to your latest high-value episode or lead magnet to improve your podcast conversion rates.
You don't have to overhaul your entire life to grow your show; you just have to take the next two-minute step. I challenge you to pick just one of the eight strategies shared today and implement it before you finish your next cup of coffee.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
PodStatus
Proud member of the Feminist Podcasters Collective.
Many independent podcasters find that podcast discoverability is their biggest hurdle, often feeling like they are shouting into a void. In this episode of Podcasting Unlocked, Alesia Galati explores the world of podcast networks with Alan Seales, the co-founder of the Broadway Podcast Network. We explore how being part of a niche network can provide the cross-promotion and community support you need to thrive. Plus, they dive into a game-changing tip for using AI in podcasting to ensure your automated content stays accurate and reliable. This week, episode 275 of Podcasting Unlocked is about how podcast networks and cross-promotion drive discoverability!
Alan Seales is a Webby Award-winning Broadway producer (The Wiz, Is This A Room, Dana H), co-producer of the Museum of Broadway, and a professional photographer and videographer. As the original Global Lead for Talks at Google, Alan unified the program internationally and interviewed icons like Morgan Freeman and Matthew McConaughey. The CTO and co-founder of the Broadway Podcast Network, he created the first Google-produced podcast and hosts The Theatre Podcast with Alan Seales while producing over 50 other shows.
In this episode of Podcasting Unlocked, Alan Seales is sharing the benefits of podcast networks and actionable steps you can take right now to use AI ethically and morally to help create podcast assets.
Alan and I also chat about the following:
- Leverage the Network Advantage: Discover how joining a podcast network can solve the "lonely creator" problem by providing built-in cross-promotion and access to an established audience that already loves your niche.
- The "Zero Guesswork" AI Prompt: Learn the #1 rule for AI in podcasting: always instruct your tools to "only use verified facts" and "not guess." This simple addition to your prompts saves hours of fact-checking and protects your brand's integrity.
- Cross-Promotion that Actually Works: Move beyond simple shout-outs. Alan explains how networks facilitate "feed drops" and guest swaps that create meaningful audience engagement across multiple shows.
- Position Yourself as a Thought Leader: Understand how a strategic network affiliation can boost your credibility, making it easier to land high-level guests and secure podcast monetization opportunities.
You don't have to grow your show in isolation. Whether you’re looking into networks or refining your AI workflow, intentionality is the key to longevity. This week, take a look at your AI prompts—are you telling your tools to be fact-based, or are you letting them guess?
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH ALAN SEALES:
Broadway Podcast Network
Podcast
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
Free Download: 15 Ways to Improve Your Podcast
Proud member of the Feminist Podcasters Collective.
It’s not uncommon to see a dip in podcast downloads from time to time; we all experience it. While there will always be factors that are out of our control, I am constantly encouraging podcasters to regularly review their numbers so they can determine the things within their control that are working, or in this case, leaving them falling flat. This week, episode 34 of Successful Podcasting Unlocked answers the question: What should I do when my podcast downloads tank?
In this episode, I share:
- Focus on creating engaging content that is valuable to your listeners and participate in collaborations that bring in new listeners.
- Implement effective marketing strategies that promote your podcast in different ways across various platforms.
- Optimize technical aspects of your podcast, such as using video, to enhance audience engagement.
- Maintain consistency to build a loyal audience that knows what to expect.
- Take advantage of slow periods to plan out future episodes and coordinate with upcoming guests.
Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED:
Galati Media: Podcasting and AI Repurposing Mini Course
Proud member of the Feminist Podcasters Collective.
Are you feeling overwhelmed by the constant buzz surrounding AI search optimization and wondering if your traditional SEO strategy is becoming obsolete? If you're tired of creating high-quality podcast episodes that seemingly disappear into the digital void, this episode is your roadmap to modern discoverability. In this episode of Podcasting Unlocked, Alesia Galati sits down with Julia Bocchese, founder of Julia Renee Consulting, to discuss how to optimize your content for Google, AI-driven search, and Pinterest. This week, episode 274 of Podcasting Unlocked is about using Pinterest and AI search to grow your podcast discovery!
Julia Bocchese is an SEO, AI search, and Pinterest consultant who helps service-based and creative businesses get found online without relying on paid ads or constant content creation. She focuses on clear website messaging, practical SEO systems, and sustainable visibility strategies that actually get implemented.
In this episode of Podcasting Unlocked, Julia Bocchese is sharing the importance of specificity in business and content creation and actionable steps you can take right now to start using Pinterest as a search engine to get your podcast seen long-term.
Julia and I also chat about the following:
- Master the AI Search Pivot: Discover how to optimize your content for AI search by creating informative, authoritative website copy. Learn why answering specific FAQs and providing unique value is now more important than ever for bot discovery.
- Repurpose for Maximum Impact: Learn the exact workflow for turning your podcast transcripts into SEO-optimized blog posts. Julia explains how to move beyond a simple copy-paste to create content that Google and your audience will love.
- Leverage Pinterest as a Search Engine: Shift your mindset from social media to visual search. Discover how to use pin graphics and strategic keyword usage to introduce your podcast to entirely new audiences.
- Audit Your Website Copy: Understand the role of meta descriptions and informative headers in establishing brand authority. Julia breaks down how to make your site a destination for both search engines and potential clients.
- Track Your Growth via Analytics: Stop guessing and start measuring. Learn why tracking your analytics is essential for understanding which search platforms are actually moving the needle for your business.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH JULIA BOCCHESE:
Julia Renee Consulting
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
Free Download: 15 Ways to Improve Your Podcast
Proud member of the Feminist Podcasters Collective.
Is your podcast growing in downloads but stagnant in revenue? It is one of the most frustrating experiences for a business owner: watching your listener count climb while your bank account remains the same. You have fans, you have engagement, but you don’t have clients. In this episode of Podcasting Unlocked, Alesia identifies exactly where the bridge between listening and buying is broken. We dive into how to shift your podcasting strategy from simple entertainment to high-impact podcast conversion so you can finally turn your passive listeners into active leads. This week, episode 273 of Podcasting Unlocked is about why listeners of your podcast aren't buying and how to fix it!
In this episode of Podcasting Unlocked, I’m sharing the importance of understanding when and how your listeners consume your content and actionable steps you can take right now to turn your listeners into customers.
I also chat about the following:
- Audit Your Solo Episodes: Learn why your solo content is the most powerful tool for establishing authority and how to identify the specific connection gaps where you are losing potential clients.
- Build the Conversion Bridge: Discover the missing links in your content strategy that prevent listeners from moving from fan to customer.
- Master the Strategic Call to Action (CTA): Move beyond generic sign-offs and learn how to craft compelling CTAs that address internal objections and guide your audience toward the next step.
- Utilize Data-Driven Case Studies: See how sharing real-world results and client journey stories within your episodes can validate your expertise and encourage high-quality inquiries.
- Shift from Entertainment to ROI: Understand the psychological difference between being a favorite host and being a trusted service provider to ensure your podcast serves your bottom line.
You don't need more downloads; you need a better strategy. If you are tired of being “just an entertainer” and are ready to turn your listeners into leads, I invite you to take the first step today.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
Proud member of the Feminist Podcasters Collective.
Are you struggling to make LinkedIn work for your podcast and business? Many content creators find LinkedIn to be a daunting platform, often feeling like they are shouting into a professional void or getting bogged down by complex social media algorithms. In this episode of Podcasting Unlocked, Alesia sits down with digital marketing expert Neal Schaffer to craft a LinkedIn strategy that actually drives results. They break down how to align your social media efforts with your personal capacity, which content formats are currently winning on the platform, and how to simplify your podcast promotion using smart content repurposing. This week, episode 272 of Podcasting Unlocked is about how to build a LinkedIn growth strategy that fits your capacity!
Neal Schaffer is a digital marketing expert, award-winning author, and global keynote speaker with a passion for helping businesses transform their marketing strategies. As the founder of PDCA Social and Fractional CMO, he has guided organizations worldwide in leveraging digital, content, influencer, and social media marketing for real results. Neal hosts the Your Digital Marketing Coach podcast and is the author of six books, including his latest two published in 2024, Digital Threads and Maximizing LinkedIn for Business Growth.
In this episode of Podcasting Unlocked, Neal Schaffer is sharing the importance of leveraging LinkedIn connections and actionable steps you can take right now to balance podcast content and thought leadership on LinkedIn.
Neal and I also chat about the following:
- Strategy Based on Capacity: Stop trying to do it all. Learn how to build a LinkedIn presence that fits your actual schedule, focusing on high-impact actions rather than daily volume.
- Leverage LinkedIn Newsletters: Discover why LinkedIn articles and newsletters are currently a gold mine for visibility. Neal explains how these formats can bypass traditional feed throttles and land directly in your followers' notifications.
- Master Content Repurposing: Learn how to take one podcast episode and turn it into multiple LinkedIn posts. From text-based how-to lists to short-form video clips, discover how to keep your show top-of-mind without starting from scratch every time.
- Focus on Brand Messaging: Understand the importance of clear, consistent messaging. Neal discusses how to ensure your LinkedIn profile and posts align perfectly with your podcast’s core mission to attract your ideal target audience.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH NEAL SCHAFFER:
YouTube
Podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
Free Download: 15 Ways to Improve Your Podcast
Proud member of the Feminist Podcasters Collective.
Podcaster burnout is real. But the good news is that if you’re experiencing burnout, it is not a sign of failure or a sign you should throw in the towel. Showing up weekly on a podcast is a lot of work and sometimes you just need to take a step back and take a strategic break so you can come back better than ever. This week, episode 33 of Successful Podcasting Unlocked answers the question: Should you take breaks from your podcast?
In this episode, I share:
- Common signs of podcasting burnout you should look out for.
- Strategic breaks allow podcasters to recharge, regain creativity, and sustain their show for the long run.
- Taking a seasonal approach to podcasting can help with planning ahead and managing time effectively.
- Your mental health is more important than your podcast; it’s okay to take a break and replay past episodes while you recharge.
Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED
Listeners to Leads: Your Mental Health is More Important Than a Podcast with Lisa Zawrotny
Proud member of the Feminist Podcasters Collective.
Are you rushing to hit record just to stay consistent, only to find yourself exhausted and disconnected from your business goals? Many purpose-driven podcasters fall into the trap of content for the algorithm’s sake, eventually hitting the dreaded 25-episode hurdle where podcaster burnout sets in. In this episode of Podcasting Unlocked, Alesia sits down with Carly Pepin to speak on what it looks like to be truly strategic with your show. Carly shares the exact steps she took—including months of front-end planning—to ensure her podcast wasn't just another project, but a precision-engineered engine for business growth and audience trust. This week, episode 271 of Podcasting Unlocked is about preventing podcaster burnout with intentional content creation!
Carly Pepin is an International Speaker and Consultant with a specialized focus on leadership and scaling business utilizing human behavior principles and strategic growth strategies. She shares the message that regardless of one's background, occupation, or origin, every individual encounters personal and professional challenges stemming from their own perceived flaws. Carly highlights the transformative power of reinterpreting these narratives to lead a fulfilling life.
In this episode of Podcasting Unlocked, Carly Pepin is sharing the importance of understanding your workflow when planning and launching a podcast and actionable steps you can take right now to balance your growth and conversion goals.
Carly and I also chat about the following:
- Master a Slow Launch Strategy: Discover why taking months to plan your content architecture before your first episode is the best defense against creator burnout. Intentionality at the start leads to longevity in the feed.
- Implement a Rigorous Guest Vetting Process: Learn how to use "pre-calls" to filter out low-quality pitches and ensure every guest is a "Hell Yes" for your audience. Stop letting PR firms dictate your content and start taking control of your guest list.
- Align Content with Conversion Goals: Shift your mindset from "broadcasting" to "converting." Carly breaks down how to ensure every conversation you have on air serves as a natural bridge to your services or products.
- Overcome the 25-Episode Hurdle: Understand the psychological shift needed to move past the initial excitement of podcasting into a sustainable, long-term business asset.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH CARLY:
Built For This Podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
Free Download: 15 Ways to Improve Your Podcast
Proud member of the Feminist Podcasters Collective.
Are you exhausted by the endless chase for millions of views and massive download numbers that never seem to convert into actual business? For over a decade, the goal for creators has been to "go viral," but in 2026, the game has fundamentally changed. With AI-generated content flooding every feed and social media algorithms burying your most important messages, many podcasters feel like they’re shouting into the void.
In this episode of Podcasting Unlocked, Alesia Galati explores why the smartest creators are abandoning the major platforms to build their own micro-communities. If you’re feeling the weight of algorithm burnout and want a podcast marketing strategy that prioritizes audience engagement and authentic connection over empty vanity metrics, this episode is your guide! This week, episode 270 of Podcasting Unlocked is about building micro-communities and private podcasts!
In this episode of Podcasting Unlocked, I’m sharing the importance of being specific as to who your podcast is for and actionable steps you can take right now to build a loyal community that meets the needs of both you and your audience.
I also chat about the following:
- Escaping the algorithmic lottery and ensuring your audience actually receives your message.
- How smaller, focused communities allow you to build deep levels of trust that lead to higher conversion rates.
- Focusing on a specific niche rather than a broad appeal to become an indispensable resource for the exact people you want to serve.
- Choosing a community platform that aligns with your specific goals and production capacity so you can avoid burnout.
Your worth as a creator is not defined by a viral moment; it’s defined by the depth of the relationships you build. This week, I challenge you to stop trying to go viral. Instead, find one person in your current audience and engage with them on a deeper level—send a private message, ask a specific question, or offer an unexpected resource.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
We Read Smut podcast
We Read Smut Substack
Podcasting Unlocked Substack
Proud member of the Feminist Podcasters Collective.
For many podcasters, especially those of us who struggle with social anxiety, the idea of stepping out from behind the screen and into a live environment feels daunting. We often default to digital networking, but in doing so, we miss out on the deep, tangible connections that only happen in person. In this episode of Podcasting Unlocked, Alesia sits down with Jeff Revilla, the founder of Poduty in the News, to discuss the growth of live podcasting as a form of entertainment. We explore how creators are hosting events in theaters, bookstores, and even malls to build community engagement and how you can start small to overcome the anxiety of live recordings. This week, episode 269 of Podcasting Unlocked is about mastering live podcast events and community engagement!
Jeff Revilla is the visionary founder of Poduty Live LLC, a groundbreaking podcast theater and live venue based in Tarentum, PA, just 25 minutes from Downtown Pittsburgh. With over 20 years of experience in digital marketing and a decade each in podcasting and live streaming, Jeff expertly blends technology with creativity to foster engaging, community-centered events. He is also the host of the trivia podcast "Stuff I Never Knew," where he challenges listeners with fun and intriguing questions across a wide range of topics.
In this episode of Podcasting Unlocked, Jeff Revilla is sharing the importance of going in to live podcasting with a plan and actionable steps you can take right now to explore ways to use podcasting to build community wherever you are.
Jeff and I also chat about the following:
- Live Podcasting as Entertainment: Understand that a podcast isn't just a recording—it's a performance. Learn how podcasters are filling theaters, small clubs, and even bookstores to provide unique, live experiences for their fans.
- Networking Strategies for the Socially Anxious: Discover actionable tips for getting outside your comfort zone "just a smidge" to network with your listeners and other creators in a way that feels sustainable and authentic.
- Support Indie Authors and Creators: Explore the business model of live theaters and venues that specifically cater to the "indie" community, providing a professional space to record and engage.
- Community over Consumption: Learn why shifting from a "broadcast" mindset to a "community" mindset is the fastest way to achieve long-term podcast growth.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH JEFF REVILLA:
Poduty Live
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
Ep 185: Embracing Unique Podcast Formats with Jeff Revilla
Free Download: 15 Ways to Improve Your Podcast
Proud member of the Feminist Podcasters Collective.
If you’re tired of seeing your episodes flatline between releases, teasing upcoming episodes may seem like the perfect solution. But as we all know, life is unpredictable, and if something comes up for you, your guest, or you run into technical issues, you run the risk of disappointing your audience. Today I am covering some best practices as well as some things to avoid when it comes to creating buzz around your podcast episodes. Episode 32 of Successful Podcasting Unlocked answers the question: What’s the best way to tease your next podcast episode?
In this episode, I share:
- Check the audio and video of your podcast recordings for technical issues before teasing the episode.
- Create excitement by featuring when you record with upcoming guests, not necessarily when you plan to release the episode.
- Remove the pressure to tease every episode and do it only when you feel inclined to avoid burnout.
- Give attention to past episodes and reshare them to regenerate interest and engagement.
Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Proud member of the Feminist Podcasters Collective.
Are you stuck in the technical weeds of your niche, struggling to find a deeper connection with your audience? Many podcasters feel like they have to follow a rigid, data-heavy format to stay relevant, especially in technical industries like WordPress development or software engineering. In this episode of Podcasting Unlocked, Alesia Galati sits down with Bud Kraus, creator of the Seriously Bud? podcast. We discuss how to flip the script on traditional industry interviews by focusing on the "who" instead of the "how”, and how you can leverage human storytelling to build a community that truly cares. This week, episode 268 of Podcasting Unlocked is about keeping humanity in podcasting!
Bud Kraus is a curious, energetic WordPress educator and content creator who blends technical depth with storytelling. He is always experimenting, always learning, and always bringing others along for the ride.
In this episode of Podcasting Unlocked, Bud Kraus is sharing the importance of creating a podcast that aligns with your personal interests and actionable steps you can take right now to expand your network with people who share your values.
Bud and I also chat about the following:
- Prioritize the Person Over the Process: Shift your interview strategy from "how the tech works" to the personal story of the creator. By focusing on the human journey—the failures, the motivations, and the wins—you create an emotional connection that technical specs simply can’t achieve.
- Build a "Fully Formed" Strategy: Learn the value of starting with a clear, singular vision for your show. When your podcast idea is fully formed before you hit record, your consistency and branding become much easier to maintain.
- The Power of the Friday 8 AM Rule: Bud shares his strict commitment to podcast consistency. Discover why picking a specific time and day for your release—and never missing it—is the fastest way to build listener trust and reliable habits in your audience.
- In-Person Interviews as a Differentiator: In a world of remote recordings, learn how in-person networking and interviews at industry events can provide a unique energy and quality that sets your show apart from the competition.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH BUD KRAUS:
Seriously, BUD? podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
Ep 141: How To Improve Your Podcast’s Accessibility with Maxwell Ivey
Free Download: 15 Ways to Improve Your Podcast
Proud member of the Feminist Podcasters Collective.
Are you feeling the sudden pressure to turn your audio show into a video podcast? With Apple Podcasts recently announcing that they are optimizing their platform for video content, many audio-only podcasters are left wondering if they are about to become obsolete. The fear of "missing the boat" often leads to rushed decisions and creator burnout. In this episode of Podcasting Unlocked, Alesia Galati dives deep into the "audio vs. video" debate. We explore the latest industry data, discuss Apple's platform shifts, and walk through a critical capacity audit to help you determine if you have the resources to make the transition without losing your mind. This week, episode 267 of Podcasting Unlocked is about whether you really need a video podcast!
In this episode of Podcasting Unlocked, I’m sharing the importance of considering your capacity before adding video to your podcast workflow and actionable steps you can take right now to explore video options for your podcast.
I also chat about the following:
- Analyze the Apple Podcasts Video Shift: Understand the implications of Apple’s latest optimization for video podcasts and why this doesn't mean your audio-only feed is dying, but rather that the discovery landscape is evolving.
- Conduct a Capacity Audit: Before you buy a new camera, perform a thorough audit of your current production process. Determine if you have the time, energy, and budget to handle the extra layers of video editing and production required for a quality show.
- Document Your Workflow: Learn why having a clearly documented process is essential before making any major changes. Whether you are staying audio-only or shifting to video, your podcasting strategy must be repeatable and sustainable.
- Align with Audience Preferences: Use data to drive your decision rather than trends. We discuss how to evaluate where your specific audience is hanging out and whether they truly want—or need—to see you on screen.
- Plan for Intentional Transitions: If you decide to go video, learn the key adjustments needed to your hosting, SEO, and content creation workflows to ensure a smooth transition for your listeners.
You get to decide what your show looks like. Don't let a platform update bully you into burnout. This week, I challenge you to sit down and do a capacity audit. Look at your documented processes (or start documenting them today!) to see if you truly have the room to grow.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
Proud member of the Feminist Podcasters Collective.
Many business owners and podcasters feel invisible on Google, struggling to climb the search rankings while their competitors seem to dominate the first page. The SEO game often feels like a slow, technical uphill battle that takes months to show results. In this episode of Podcasting Unlocked, Alesia sits down with Nick Jain, co-founder of Eagle Rock CFO, to discuss how he used a strategic podcast guesting campaign to 50x his website traffic in just six weeks. They chat about how to secure high-quality SEO backlinks, craft pitches that hosts can't ignore, and transform a single guest appearance into a long-term business asset. This week, episode 266 of Podcasting Unlocked is about podcast guesting for B2B growth!
Nick Jain is the co-founder of Eagle Rock CFO Services, helping small businesses get elite financial advice without the Fortune 500 price tag. He graduated top of his class from Harvard Business School, spent a decade as a professional investor, and has scaled three businesses to over $100M across trucking, software, and eCommerce. He now works with companies doing $5-50M to help them run leaner and grow smarter.
In this episode of Podcasting Unlocked, Nick Jain is sharing the importance of having clear podcast goals and actionable steps you can take right now to plan your podcasting strategy for significant growth.
Nick and I also chat about the following:
- The Power of the Backlink: Discover how being a guest on relevant shows creates high-authority SEO backlinks that signal to Google that your website is a trusted resource, leading to a massive spike in organic search traffic.
- Crafting the Perfect Pitch: Learn the essential elements of a successful podcast pitch. Move away from generic templates and start focusing on the unique value and case study results you can provide to a specific audience.
- Strategic Repurposing: Don't let your interview end when the recording stops. Use media packages, social media promotion, and email outreach to ensure your appearance continues to drive leads and engagement for months.
- Case Studies as Conversion Tools: Use specific, data-driven stories during your interviews to build audience trust. When you share real-world results rather than just theory, you move listeners from passive hearers to active leads.
- AI as a Financial Advisor: Explore how new technology is emulating the behavioral patterns of a great CFO, providing founders with the expert advice they need to scale without the high overhead of a full-time executive.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH NICK JAIN:
Eagle Rock CFO
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
Free Download: 15 Ways to Improve Your Podcast
Proud member of the Feminist Podcasters Collective.
A common struggle I see podcasters face is asking their listeners to take action on something and hearing crickets in return. Today on the podcast, I’m going to talk through how you can create an engaged community built around your podcast. This week, episode 31 of Successful Podcasting Unlocked answers the question: How can I build a thriving community around my podcast?
In this episode, I share:
- Set SMART (specific, measurable, achievable, relevant, and time-bound) goals and take action within a six-month period.
- Examples of engagement goals may include increasing episode completion rates or doubling ratings and reviews.
- Actionable steps you can take to build up engagement with your audience.
- Track your results over time to see what’s working and what’s not.
To learn more & sign up for the Podcast Growth Intensive, go to galatimedia.com/intensive
Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED:
Ep 28: Proven Podcast Strategies for Increasing Sales and Revenue
Ep 29: Podcast Branding: How to Establish Thought Leadership and Boost Visibility
Ep 30: Podcast Discoverability: How to Get Your Show Heard by More Listeners
Proud member of the Feminist Podcasters Collective.
Many podcasters and content creators wait until tax season to look at the numbers, only to realize they’ve missed vital deductions or have no idea where their income is actually going. This financial fog leads to poor business decisions and unnecessary stress. In this episode of Podcasting Unlocked, Alesia Galati sits down with Ralph Estep Jr., the "Content Creator’s Accountant," to discuss how to build a sustainable accounting system for your brand. We dive into the best software for tracking business expenses, the reality of transitioning to a daily podcast, and why your financial health is just as important as your download numbers. This week, episode 265 of Podcasting Unlocked is about financial tracking and tax strategies for content creators!
Ralph Estep Jr. is a Public Accountant with over 30 years of experience helping entrepreneurs build profitable businesses. As host of The Content Creator's Accountant, he teaches content creators how to handle taxes, manage irregular income, and structure their businesses properly so they can keep more of what they earn and scale with confidence.
In this episode of Podcasting Unlocked, Ralph Estep Jr. is sharing the importance of setting up a financial system as early as you can and actionable steps you can take right now to manage your money responsibility as a podcaster or content creator.
Ralph and I also chat about the following:
- Implement a Real-Time Tracking System: Learn why starting your financial tracking today, using professional software rather than simple spreadsheets, is the only way to make informed business decisions throughout the year.
- The Daily vs. Weekly Cadence Debate: Discover how to evaluate if a higher frequency is right for your audience and your business goals, and the batch recording strategies needed to survive it.
- Identify Leaky Buckets in Your Budget: We discuss the common places where podcasters lose money, from unused software subscriptions to failing to plan for tax season.
- Transitioning from Hobbyist to Business Entity: Understand the importance of separating your personal and professional finances to protect your assets and simplify your growth as a content creator.
Your podcast's impact is limited if your finances are in disarray. This week, take 15 minutes to audit your last month of business expenses and identify one subscription you no longer need.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH RALPH ESTEP JR:
The Content Creator’s Accountant
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
Free Download: 15 Ways to Improve Your Podcast
Proud member of the Feminist Podcasters Collective.
Are you exhausted from trying to keep up with trending sounds and dances just to get a few podcast downloads? Many podcasters feel trapped on a social media hamster wheel, believing that if they aren't posting daily, their show simply doesn't exist. But what if the best way to build your audience has nothing to do with social media at all? In this episode of Podcasting Unlocked, Alesia Galati reveals the results of her own break from social media and shares a powerful 4-part framework for podcast audience-building that relies on search and collaboration rather than the whim of an algorithm. This week, episode 264 of Podcasting Unlocked is about how to grow your podcast without posting on Instagram!
In this episode of Podcasting Unlocked, I’m sharing the importance of exploring options outside of social media for growing your podcast and actionable steps you can take right now to grow your audience without burning yourself out with daily social media posts.
I also chat about the following:
- Writing clear, descriptive titles for search engines, not yourself.
- Leveraging the power of podcast guesting on similar, relevant shows.
- Treating Pinterest as the visual search engine that it is for lont-term traffic to your podcast.
- Partnering with other creators for email newsletter swaps to get in from of audiences already similar to your own.
Social media should be a tool, not a trap. Here is your challenge for the week: Go dark on social media for seven days. Instead of scrolling or posting, spend that time optimizing your back catalog SEO. Update five old titles and descriptions and see what happens to your organic reach.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
Ep 176: Unlocking the Power of Press Releases for Your Podcast with Mickie Kennedy
Ep 211: Maximizing Podcast Reach Through Repurposing with Deirdre Tshien
Ep 140: Mastering Keyword Research and SEO for your Podcast with Lauren Gaggioli
Ep 196: Overcoming Fear & Using Podcast Guesting for Business Growth with Robin Waite
Ep 212: Mastering Pinterest SEO for More Downloads with Ruby Ringo
Proud member of the Feminist Podcasters Collective.
Podcast growth doesn't happen by accident, and it certainly doesn't happen by shouting into the void of social media without a plan. In this episode of Podcasting Unlocked, Alesia curates the best insights from four industry experts to help you move from invisible to influential. This week, episode 263 of Podcasting Unlocked is about your podcast visibility roadmap!
In this episode of Podcasting Unlocked, our experts are sharing the importance of making a strategic plan for your podcast marketing and actionable steps you can take right now to bring in new audience members.
We also chat about the following:
- Make the Customer the Hero: Stop positioning yourself as the hero of your podcast. To resonate with your audience, your messaging must clearly define your listener's problem and position your expertise as the guide that helps them win.
- Build Authority with Creative PR: Use Top 10 lists or unique industry rankings to establish your show as a primary resource. Creative PR isn't just about news; it’s about positioning your thought leadership in a way that search engines and listeners can't ignore.
- Implement the Four-Post Social Plan: Abandon the post every day grind. Focus on a strategic cycle that builds awareness, shares a unique perspective, provides a behind-the-scenes look, and finishes with a clear call to action to drive your audience to your latest episode.
- Repurpose with Intention: Don't try to be everywhere at once. Pick one or two primary platforms where your audience actually hangs out and master those before expanding. Quality and intentionality on one platform outperform mediocre presence on five.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH:
Lauren Cockerell
Mickie Kennedy
Katie Brinkley
Deirdre Tshien
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
Ep 168: The Power of StoryBrand in our Podcast Content with Lauren Cockerell
Ep 176: Unlocking the Power of Press Releases for Your Podcast with Mickie Kennedy
Ep 211: Maximizing Podcast Reach Through Repurposing with Deirdre Tshien
Ep 229: Promoting Your Podcast on Social Media with Katie Brinkley
Proud member of the Feminist Podcasters Collective.
If you’ve noticed that your podcast downloads are stagnant or experiencing a dip, you are not alone. Over the last year, many podcasters saw anywhere from a 15-30% drop in their downloads, causing some concern. While we know now that much of this download dip had to do with changes to how Apple Podcasts records downloads and not a reflection of the podcasts themselves, however, these download numbers are important for those of us that are focused on growing our show. This week, episode 30 of Successful Podcasting Unlocked answers the question: How do I get more people to listen to my podcast?
In this episode, I share:
- Set SMART (specific, measurable, achievable, relevant, and time-bound) goals for podcast growth.
- Focus on one or two goals for at least 6 months before switching the focus.
- Examples of podcast growth goals may include doubling your downloads or increasing your follower count.
- 6 actions to focus on when trying to grow your podcast listenership.
To learn more & sign up for the Podcast Growth Intensive, go to galatimedia.com/intensive
Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED:
Ep 28: Proven Podcast Strategies for Increasing Sales and Revenue
Ep 29: Podcast Branding: How to Establish Thought Leadership and Boost Visibility
Proud member of the Feminist Podcasters Collective.
Do your interviews feel repetitive or shallow? Most podcasters jump straight into the interview format without any formal training in journalism, leading to cookie-cutter episodes that fail to stand out in a crowded market. This lack of interview strategy often results in missed opportunities for deep emotional connections and long-term listener engagement. In this episode of Podcasting Unlocked, Alesia sits down with former investigative journalist and award-winning storyteller Tanya Targett Camacho. They discuss how to move beyond the surface-level "journalist" role and become a master interviewer who can sit in silence, ask intentional questions, and create an experience that is truly unique for your listeners. If you’re tired of asking the same questions as everyone else and want to learn how to uncover the powerful, untold stories within your guests, this episode is for you. This week, episode 262 of Podcasting Unlocked is about journalism secrets for high-impact podcast interviews!
Often called the “Media Darling,” Tanya Targett Camacho is an award-winning former investigative journalist turned video storytelling strategist for female entrepreneurs. Known for her fearless approach to uncovering golden soundbites, Tanya has helped women in 12 countries turn interviews into binge-worthy content — generating $7.4M+ in free publicity and features in The New York Times, Forbes, HuffPost, CNN, BBC, and FOX.
In this episode of Podcasting Unlocked, Tanya Targett Camacho is sharing the importance of listening to the answers your interviewees give you and actionable steps you can take right now to go deeper in your podcast interviews.
Tanya and I also chat about the following:
- Why sitting in silence is often the most powerful tool in an interviewer's toolkit.
- The importance of focusing on what your listeners need to hear, not what makes your guest look perfect.
- Using intentional questions to uncover the "why" behind the guest's experiences, transforming a simple Q&A into a high-impact storytelling session.
- Harnessing the power of hope to leave your listeners feeling empowered.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH TANYA TARGETT CAMACHO:
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
Ep. 252: The Future of Podcasting in 2026
Ep 155: Creating Conversations Your Guests are Proud to Share with Mai-kee Tsang
Free Download: 15 Ways to Improve Your Podcast
Proud member of the Feminist Podcasters Collective.
Many purpose-driven podcasters reach major episode milestones only to realize their backlog feels like a content graveyard, where great insights go to be forgotten. This leads to missed opportunities for podcast growth, lower engagement, and stagnant lead generation. If you feel like your past hard work isn't working for you anymore, this episode of Podcasting Unlocked is your wake-up call. In this episode of Podcastin Unlocked, you’ll learn how to breathe new life into old episodes, reduce listener overwhelm, and turn your archives into a consistent source of income and authority as Alesia explores how to transform your extensive archive into a strategic asset. She also breaks down the four essential pillars of backlog repurposing: Growth, Engagement, Impact, and Conversion. This week, episode 261 of Podcasting Unlocked is about repurposing your podcast content for growth, engagement, and revenue!
In this episode of Podcasting Unlocked, I’m sharing the importance of SEO and discovery for podcast growth and actionable steps you can take right now to utilize your backlog of content to build trust with your audience and bring in new clients.
I also chat about the following:
- Pillar 1: Growth through SEO Audits – Stop letting bad titles hide your best work. Identify your top-performing past episodes and perform an SEO audit by renaming titles and updating descriptions with high-intent keywords to improve discoverability in podcast players.
- Pillar 2: Engagement with Curated Playlists – Deep backlogs can overwhelm new listeners. Reduce the "barrier to entry" by creating curated playlists around specific themes—such as "Business Strategy" or "Self-Discovery"—to guide your audience through your most valuable content.
- Pillar 3: Impact through Authority Building – Use your archives to cement your professional reputation. Create "RoundUp" episodes or "Best Of" segments that showcase your expertise and remind your audience why you are a leader in your niche.
- Pillar 4: Conversion using Dynamic Ads – Your old episodes are still being discovered by new listeners every day. Update your dynamic ads in your backlog to ensure your current offers, lead magnets, and calls to action are reaching those "evergreen" ears.
Your backlog shouldn't be a source of guilt; it should be your greatest business tool. My challenge for you this week is to pick just one pillar. Either rename five old episode titles for better SEO or curate a simple 5-episode playlist for your new listeners. Don't let your impact stop at the release date.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
Ep 135: Setting Business Podcast Goals
Ep 255: Creating Your Podcast Emergency Plan
Proud member of the Feminist Podcasters Collective.
Many purpose-driven podcasters face the constant pressure of trying to be the "perfect host," leading to burnout and a disconnect from their audience. This frustration often stems from not understanding your internal motivations and how they influence your creative process and team dynamics. In this episode of Podcasting Unlocked, Alesia dives deep into the Enneagram with expert Sandhya Sudhakar. We explore how understanding your personality type can become your superpower, allowing you to create content with more ease, lead your team effectively, and build deeper relationships with your clients. This week, episode 260 of Podcasting Unlocked is about how the enneagram impacts podcast strategy and team dynamics!
Sandhya Sudhakar is a certified coach, Enneagram practitioner, speaker, facilitator, the founder of Self At Work, and the host of the Working Your Way podcast. She takes a trauma-informed, inclusive approach to leadership development and team building, focused on showing up authentically and cultivating a sense of belonging in the workplace.
In this episode of Podcasting Unlocked, Sandhya Sudhakar is sharing the importance of understanding your personal motivations and actionable steps you can take right now to tailor your podcasting strategy to your enneagram type.
Sandhya and I also chat about the following:
- The Enneagram as a Creative Lens: Learn how each of the nine types uniquely approaches content creation and storytelling. Understanding your type allows you to double down on your natural strengths and identify the specific challenges that might be holding you back from podcasting with ease.
- Optimizing Team and Client Dynamics: Discover how the Enneagram can improve your communication with your production team and guests. By identifying the motivations of others, you can tailor your management style to reduce friction and foster a more collaborative environment.
- Moving Toward Authenticity: Sandhya explains how self-discovery leads to a career that feels genuine. Stop following "cookie-cutter" podcast strategies and start building a show that reflects your true values and personality.
- Self-Referencing vs. External Referencing: Shift your focus from what the "market" wants to what resonates with your internal mission. This shift is key to creating long-term, sustainable content that doesn't lead to creator fatigue.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH SANDHYA SUDHAKAR:
Working Your Way podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
Turning Listeners into Meaningful Conversations with Nathalie Dorémieux
Free Download: 15 Ways to Improve Your Podcast
Book Your Free 1:1 Consultation
Proud member of the Feminist Podcasters Collective.
Your podcast is more than a podcast. It is an incredible tool that helps you elevate your brand, establish your thought leadership, and impact your audience on a deeper and more personal level. By showing up as the expert you are, you have the ability to make a difference in people’s lives. How incredible is that? This week, episode 29 of Successful Podcasting Unlocked answers the question: How can I use my podcast to become a thought leader in my industry?
In this episode, I share:
- Use the SMART acronym (specific, measurable, achievable, relevant, and time-bound) to create goals for establishing yourself as a thought leader.
- Impactful goals might include increasing social media mentions and shares, guesting on other people’s podcasts, and growing your email subscribers.
- Actionable strategies you can use to achieve your thought leadership goals and increase your impact.
To learn more & sign up for the Podcast Growth Intensive, go to galatimedia.com/intensive
Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED
Ep 28: Proven Podcast Strategies for Increasing Sales and Revenue
Proud member of the Feminist Podcasters Collective.
Many podcasters feel pressured to "pick a lane," fearing that if they talk about all their expert topics in the same show, they’ll confuse their audience. This "niched-down" anxiety often leads to burnout or a show that feels incomplete because you aren’t bringing your whole self to the mic. In this episode of Podcasting Unlocked, Alesia sits down with Brittany Biggett-Heeren, a group fitness instructor and health law expert, to discuss how she successfully integrated her diverse expertise into her show, The Wednesday Wellness Debrief. Beyond podcast strategy, we dive deep into the critical need for postpartum advocacy and maternal health awareness, especially for Black women who face unique societal pressures to "put the cape back on" immediately after childbirth. This week, episode 259 of Podcasting Unlocked is about bringing your full expertise to your podcast strategy!
Brittany Biggett-Heeren is the host of a holistic wellness podcast dedicated to empowering professional mothers through the journey of Matrescence using the evidence-based Nine Pillars of Wellness framework. As a certified Pre- and Postnatal Fitness Specialist and former corporate manager with a background in Health Law, she brings a unique, highly-niche perspective to content strategy and business growth.
In this episode of Podcasting Unlocked, Brittany Biggett-Heeren is sharing the importance of understanding your whole self when podcasting and actionable steps you can take right now to have a multi-faceted show.
Brittany and I also chat about the following:
- The "Whole-Self" Strategy: You don’t have to choose between your professional expertise (like law) and your personal passions (like fitness). Use podcast segments to transition between topics, allowing you to serve as a comprehensive resource for your audience.
- The Postpartum Gap: Most pregnancy resources focus on the birth, but the postpartum period (the "fourth trimester") is often the most dangerous and under-supported phase for parents. Advocacy is essential to ensure mothers aren't treated as "afterthoughts" once the baby arrives.
- Dismantling the "Superwoman" Stigma: Black mothers, in particular, face intense societal pressure to recover instantly and handle everything alone. True recovery requires "getting back to the foundation" and treating postpartum healing like the major physical and mental event it is.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH BRITTANY BIGGETT-HEEREN:
Podcast
YouTube
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
Free Download: 15 Ways to Improve Your Podcast
Proud member of the Feminist Podcasters Collective.
Do you spend 45 minutes in a deep, incredible conversation with an expert, only to hit "stop" and never speak to them again? If your podcast guest relationships feel transactional—or worse, non-existent once the recording ends—you are leaving valuable business connections, potential clients, and collaborations on the table. Many podcasters struggle with treating their show as a content factory rather than a networking powerhouse, missing out on the long-term assets these relationships can become. In this episode of Podcasting Unlocked, I’m breaking down my exact six-step workflow to turn a standard interview into a lasting professional relationship. This week, episode 258 of Podcasting Unlocked is about how to turn every podcast guest into a long-term connection, collaboration, or client!
In this episode of Podcasting Unlocked, I’m sharing the importance of building trust early with your podcast guests and actionable steps you can take right now to build meaningful relationships with your guests.
I also chat about the following:
- Demonstrate Expertise through Storytelling: During the interview, don't just ask questions—share relevant client success stories and examples of your work. This positions you as an expert to both your listeners and your guest without turning the episode into a full infomercial.
- The Power of Post-Recording Reciprocity: Use the "golden opportunity" immediately after hitting stop to ask how the guest feels and how you can support their current goals. By offering help first, you trigger the law of reciprocity, often leading to guests asking how they can support you in return.
- Automate Your Gratitude: Set up a one-week automated follow-up email to thank your guest again and let them know you’re working on their episode in the background. This simple touchpoint keeps the connection warm without requiring manual effort for every single guest.
- Quarterly Re-engagement Strategy: Don't let the relationship die after the release date. Every quarter, use tools to summarize top lessons from your show, quote your past guests, and tag them in social media posts to reignite the conversation and show you genuinely care about their insights.
Your guests aren't just a download number; they are humans who can become your greatest collaborators or clients if you treat the relationship with intention . This week, look at your upcoming guest list and ask: What is one way I can support them today?
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
Creating Conversations Your Guests are Proud to Share with Mai-kee Tsang
Proud member of the Feminist Podcasters Collective.
Many business owners and coaches fall into the trap of the "cookie cutter" podcast: standard intro, standard guest questions, and zero strategy for growth. The result? You’re putting in hours of work but missing the mark on lead generation and authority building. In this episode, Alesia sits down with podcast strategist Carl Richards to discuss how to stop being "invisible" and start being "seen and heard". This week, episode 257 of Podcasting Unlocked is about your podcast strategy for collaboration and conversion!
Carl Richards has spent more than 25 years behind the microphone, on radio and on stage, entertaining and influencing audiences world wide. He’s a 3x best selling author, TEDx Speaker and emcee, Podcast host and the founder and CEO of Carl Speaks and Podcast Solutions Made Made Simple. Carl helps coaches, consultants and other subject matter experts become the go to authority by launching world class podcasts.
In this episode of Podcasting Unlocked, Carl Richards is sharing the importance of collaboration and community in podcasting and actionable steps you can take right now to present yourself as an expert in your field.
Carl and I also chat about the following:
- Ditch the "Cookie Cutter" Format: Avoid following the same standard templates and rapid-fire questions as everyone else in your niche . To win in 2026, your show must be "uniquely you," separating your brand from the "yawn podcasts" that lack personality.
- Reclaim Your Runway: Stop giving 95% of the airtime to your guests. You are the expert and the host; ensure you are sharing your own insights and thought leadership so the audience builds trust with you, not just your guest.
- Master the Strategic CTA: Don't wait until the final 30 seconds to tell people what to do. Integrate "strategically placed" and conversational calls to action throughout your episode that lead listeners to an assessment, an email list, or a discovery call.
- Guest with a Plan: When appearing on other shows, don't just "show up." Have a specific goal in mind, such as growing your email list, and use an easy-to-remember link to capture leads.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH CARL RICHARDS:
Communication, Connection, Community: The Podcasters' Podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
Listeners to Leads Ep. 189: Unlocking Impact: How to Use Market Research to Make Your Podcast a Success
Free Download: 15 Ways to Improve Your Podcast
Book Your Free 1:1 Consultation
Proud member of the Feminist Podcasters Collective.
If you’re tired of constantly showing up on your podcast, talking about your products and services, and still not seeing any sales, you are not alone. While most podcasters don’t make any sales from their podcasts or struggle to generate leads with their show, it’s not an impossible task. This week, episode 28 of Successful Podcasting Unlocked answers the question: What are the proven strategies to increase sales through podcasting?
In this episode, I share:
- Talk about your products and services consistently, mentioning them in every relevant episode.
- Create SMART (specific, measurable, achievable, relevant, and time-bound) goals.
- Examples of SMART goals that are aimed toward converting listeners into leads.
- Strategic and actionable ways to increase conversions with your podcast.
To learn more & sign up for the Podcast Growth Intensive, go to galatimedia.com/intensive
Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Proud member of the Feminist Podcasters Collective.
Many purpose-driven podcasters find themselves stuck in an "inner circle" bubble, hesitant to invite guests with differing views or cultural backgrounds because they fear causing unintentional harm or facing backlash. This fear of making "messy mistakes" often prevents us from having the deep, impactful conversations that actually bridge divides and grow our audience’s perspectives. In this episode of Podcasting Unlocked, Alesia sits down with Danielle Marshall to discuss how to navigate the discomfort of cultural differences with accountability and transparency. This week, episode 256 of Podcasting Unlocked is about messy conversations and meaningful growth!
Danielle Marshall is an Equity Strategist, Executive Coach, and Host of Unpacked: Culture Chronicles, a podcast exploring how curiosity can bridge cultural divides and bring people closer across differences. Danielle has dedicated her 25+ year career to challenging assumptions, shifting narratives, and fostering meaningful change.
In this episode of Podcasting Unlocked, Danielle Marshall is sharing the importance of allowing people the space to change their mind and actionable steps you can take right now to hold space for learning to be more inclusive in your podcast.
Danielle and I also chat about the following:
- "Pre-Game" for Potential Conflict: Before hitting record on a sensitive topic, decide how you want to handle it if you do say the wrong thing. Acknowledging that mistakes are a possibility allows you to respond with intention rather than reacting out of fear .
- Transform Mistakes into Teachable Moments: If you are called out or corrected (like being "called in" about pronoun usage), don't get defensive. Use it as an opportunity to apologize, acknowledge the impact, and publicly share what you will do differently next time to help your audience learn alongside you .
- Lead with Curiosity, Not Expertise: You don't have to be an expert on every culture to have a meaningful conversation. Approach your guests with a "natural curiosity"—asking questions and being open to unknown paths is often more rewarding than following a rigid, "safe" script.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH DANIELLE MARSHALL:
Podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
Danielle’s LinkedIn Article
Free Download: 15 Ways to Improve Your Podcast
Proud member of the Feminist Podcasters Collective.
Are you living "week-to-week" with your podcast production? We spend hours planning content calendars and guest lists, but one unexpected life event—like a lost voice or a family emergency—can derail your entire schedule. This common struggle leads to missed episodes, overwhelming guilt, and the fear of losing the audience trust you’ve worked so hard to build. In this episode of Podcasting Unlocked, I’m walking you through how to create a “break glass in case of emergency” plan for when life throws you a curveball and you need to readjust, miss a week, or take a break. This week, episode 255 of Podcasting Unlocked is about creating your podcast emergency plan!
In this episode of Podcasting Unlocked, I’m sharing the importance of communicating clearly and effectively with your audience about the situation and actionable steps you can take right now to prepare for an unplanned (or planned!) break from your show.
I also chat about the following:
- Building an emergency content back to draw from when you can’t record an episode.
- Utilizing options like dynamic content and email lists to communicate changes with your audience in real time.
- Reaching out to hosts of shows you’ve guested on to see if you can spotlight your episode in an emergency - and drive more traffic to them!
- Understanding that a strategic, communicated break is better than only showing up as your ‘half self’ for your audience.
Your podcast should be a tool that serves your business, not a burden that drains your health. This week, your challenge is to record one 30-second emergency update clip and one evergreen solo episode to tuck away in your "break glass" folder .
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
Proud member of the Feminist Podcasters Collective.
Are you tired of feeling like your podcast is just a time-consuming hobby rather than a growth engine for your business? Many podcasters struggle with the disconnect between high download numbers and actual business growth. In episode 254 of Podcasting Unlocked, Alesia Galati sits down with Nathalie Dorémieux to discuss why your podcast is not a strategy, but simply a tool for your broader business goals. This conversation dives deep into how to move beyond ego metrics like download counts and instead focus on turning your listeners into meaningful conversations. Whether you are managing a membership or looking to connect with high-ticket clients, you'll learn how to reverse-engineer your content to solve specific problems and spark genuine engagement.
Nathalie Dorémieux is a seasoned entrepreneur with 20 years of business experience, currently operating from the south of France. She runs a successful family business alongside her husband and son, focusing on creating high-quality online experiences and strategic growth. Nathalie manages two primary ventures: The Membership Lab and Podcast LeadFlow. With experience supporting over 300 clients, Nathalie brings a wealth of insight into what makes a membership successful and how to use podcasting as a human-centric tool for business acceleration.
Key Takeaways
- Your Podcast is a Tool, Not a Strategy
- Focus on Results Over Content
- The Power of Conversations
- Utilize the Three C's
- Strategic Repurposing of Guesting
- Embrace the Seasonal Approach
Everything in your podcasting journey should be treated as an experiment. If you are stuck in "thinking mode," remember that taking action is the fastest way to discover what truly excites you and connects with your audience.
What is one specific problem your audience has that you can address in a 10-minute solo episode this week? Record it, share it, and start a conversation! Be sure to subscribe to Podcasting Unlocked for more strategies on how to amplify your message.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH NATHALIE:
The Membership Lab
Podcast LeadFlow
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
Limited Series Podcast Episode
Free Download: 15 Ways to Improve Your Podcast
Proud member of the Feminist Podcasters Collective.
One of the biggest challenges podcasters face is turning their passive listeners into engaged followers. That is because the nature of podcasting allows listeners to “lurk in the shadows,” so to speak, and get their value by listening without ever needing to engage with your content. So how do we change that? This week, episode 27 of Successful Podcasting Unlocked answers the question: How can I move my listeners to other platforms?
In this episode, I share:
- Understand WHY you want your listeners to move and WHERE you want them to move to.
- Clearly explain the value listeners will get elsewhere to encourage them to engage with you on other platforms.
- Give clear directions for your one call-to-action that moves listeners from passive listening to active engagement.
Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Proud member of the Feminist Podcasters Collective.
Are you feeling like your podcast has become a never-ending chore rather than a creative outlet? A rigid path of weekly production - without proper workflows - often leads straight to burnout. In this episode of Podcasting Unlocked, we sit down with Jacki Hayes to challenge the status quo of "hustle" podcasting. We dive deep into how to reclaim your capacity by implementing a seasonal approach, optimizing your workflow, and identifying exactly when and what to delegate. This week, episode 253 of Podcasting Unlocked is about time saving systems for podcasters!
Jacki Hayes helps creative service providers build businesses that actually work—for them and their clients. She’s the go-to when you're ready to stop duct-taping systems together and finally create a business that runs with more ease, clarity, and flexibility. With a sharp eye for strategy and a gift for simplifying the messy middle, Jacki supports business owners who want structure without rigidity.
In this episode of Podcasting Unlocked, Jacki is sharing the importance of starting your podcast endeavor with strategy in mind and actionable steps you can take right now to implement systems that will save you time and allow you to work on other parts of your business.
Jacki and I also chat about the following:
- Embrace the Seasonal Break: Taking intentional pauses between seasons isn't just for you—it creates anticipation for your listeners and allows you to "regroup and love your podcast again" instead of it becoming a burden .
- Build a Content Backlog: To avoid the pressure of weekly deadlines, aim to have a "backpocket" of recorded conversations. This buffer allows you to maintain consistency on the front end without feeling the stress of "Tuesday is coming" on the back end .
- Systemize Before You Delegate: Use project management tools like ClickUp and document your SOPs (Standard Operating Procedures) before bringing on help. This ensures that when you do hire a virtual assistant or producer, they have a clear roadmap to follow.
- Personalize Your Workflow: Stop following "cookie-cutter" templates. Whether you are an early-bird perfectionist or a last-minute deadline seeker, your systems should be built around how you actually work best.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH JACKI HAYES:
Here’s What I Learned podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
You Can Do Hard Things: Podcasting, Business, and Burnout with Alesia Galati
Tango Chrome Extension
Free Download: 15 Ways to Improve Your Podcast
Proud member of the Feminist Podcasters Collective.
Are you feeling burnt out after a year of "doing more" for the same—or even fewer—results? Many podcasters and business owners spent 2025 chasing social media algorithms and over-repurposing content, only to feel disconnected from their audience. We’re moving past the "Wild West" phase of podcasting and into a strategic "industrial revolution" where building deep trust and owning your platform is the only way to thrive. On this episode of Podcasting Unlocked, join me as I reveal my top five podcast predictions for 2026 and share a concrete action plan to help you reclaim your capacity and grow your impact with intention. This week, episode 252 of Podcasting Unlocked is about the future of podcasting in 2026!
In this episode of Podcasting Unlocked, I’m sharing the importance of being intentional and strategic with your podcast going into the new year, and actionable steps you can take right now to build ongoing trust with your listeners.
I also chat about the following:
- Shifting from AI as a replacement to AI collaboration.
- Prioritizing conversion through networking and community-building.
- Treating vertical video as a standalone asset.
- Ethical podcasting and disclosing AI use to your audience.
2026 is not about doing more; it is about doing things with intention and owning your audience.
Your 2026 Action Plan:
-
Audit your "owned land" (like your email list or Substack) to ensure you have a direct line to your audience outside of social media.
-
Write your AI policy and post it in your show notes or on your website so your listeners know exactly where you stand on human-led content.
Do you agree or disagree with these predictions? I’d love to hear your thoughts! Send me an email at hello@alesiagalati.com or book a free consultation at helpmypod.com to discuss your podcasting strategy for the year ahead. Don't forget to subscribe to Podcasting Unlocked to stay ahead of the curve
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
I'm Quitting Social Media for My Podcast: A Q4 Marketing Experiment
Free Download: 15 Ways to Improve Your Podcast
Proud member of the Feminist Podcasters Collective.
Are you feeling burnt out by the constant pressure of social media algorithms? Many content creators feel like they are shouting into a void, working tirelessly on episodes without a clear podcast monetization strategy or a way to turn listeners into loyal clients. In this episode of Podcasting Unlocked, we sit down with podcaster and best-selling author Adam Torres. Adam has conducted over 6,000 interviews and shares his expert insights on how to stop chasing viral trends and start building a sustainable, profitable platform. We tackle the specific challenges of podcast consistency, the fear of AI integration, and how to use your show as a powerful tool for thought leadership that scales your business and impact. This week, episode 251 of Podcasting Unlocked is about why your podcast is the ultimate tool for business growth!
Adam Torres is a top 2% podcaster and #1 Best Selling author of "1 Billion Podcasts: The Future of ALL Media." As Co-Founder of Mission Matters, a media, branding and book publishing agency, Adam is dedicated to amplifying the voices of entrepreneurs, entertainers, executives and experts.
In this episode of Podcasting Unlocked, Adam Torres is sharing the importance of podcasting at this moment in time and actionable steps you can take right now to create moments and connections with listeners.
Adam and I also chat about the following:
- Own Your Platform Beyond the Algorithm: Unlike social media, where you are at the mercy of shifting algorithms, your podcast allows you to build a direct, unmediated connection with your audience. Consistent showing up fosters a level of audience trust that 15-second clips simply cannot achieve.
- Strategic AI Integration: Don't fear AI—use it to amplify your efficiency. Lean into AI tools for research, transcriptions, and show notes, but ensure the "human element" remains at the core of your interviews to maintain an authentic audience connection.
- Modernize with Dynamic Advertising: Move away from "baked-in" ads and embrace dynamic advertising. This strategy allows you to keep your catalog evergreen and monetize your entire archive, ensuring that even your oldest episodes continue to generate revenue.
- Hone Your Thought Leadership: View every recording as an opportunity to sharpen your craft. Podcasting is the ultimate tool for refining your message, establishing your authority, and building a network of high-level business connections that can lead to massive opportunities.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH ADAM TORRES:
YouTube
Podcasts
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
Free Download: 15 Ways to Improve Your Podcast
Proud member of the Feminist Podcasters Collective.
While hitting podcasting charts can feel good, it is not the end-all, be-all way to have a successful podcast. Especially as a business owner, the success of your show goes so much deeper than the number of downloads you receive. This week, episode 26 of Successful Podcasting Unlocked answers the question: Are podcast charts important?
In this episode, I share:
- Hitting podcast charts does not guarantee financial success or credibility in your industry.
- In addition to Apple Podcast and Spotify charts, you should be looking at Chartable and Good Pods charts.
- It is important to have clear goals and strategies beyond podcast chart rankings, focusing on things like conversion, impact, growth and engagement.
- The value of a podcast lies in high-quality and consistent content that brings the host closer to their goals.
Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Proud member of the Feminist Podcasters Collective.
Are you a podcaster or content creator striving for better diversity and accessibility but worried about saying the wrong thing? The pain point is real: you want to create truly inclusive spaces that feature diverse lived experiences, but you’re unsure of the correct language or the most respectful conversations approach. It’s time to move past fear and learn the strategic podcasting strategies for impactful disability advocacy. In this episode of Podcasting Unlocked, Alesia sits down with Jenna Udenberg to discuss why disability is not a bad word, the power of human connection, and the essential steps every host must take to make their show accessible and welcoming to all. This week, episode 250 of Podcasting Unlocked is about featuring diverse lived experiences on your podcast!
Today’s guest is Jenna Udenberg, a thought provoking author, disability advocate, and accessibility educator. Diagnosed with Juvenile Arthritis at just 7 years old, Jenna has faced life’s challenges with incredible resilience and determination. As a 2020 Bush Fellow, she uses her voice to create more inclusive and accessible spaces for everyone.
In this episode of Podcasting Unlocked, Jenna Udenberg is sharing the importance of being comfortable with not knowing everything and seeking deeper understanding and actionable steps you can take right now to be more inclusive and respectful with your podcast.
Jenna and I also chat about the following:
- Disability Is Not a Bad Word: Shift your mindset to view disability as a neutral descriptor—not a negative one—and embrace it as a part of human diversity and identity.
- Essential Accessibility for Podcasters: Integrate descriptive practices like visual descriptions and alt text into your video content and show notes to support podcast accessibility for the blind or visually impaired.
- Lead with Curiosity, Not Assumption: Approach guests and topics related to marginalized communities with genuine curiosity and commonality to foster truly respectful conversations and build deep human connection.
- Inclusion is Partnership: The goal is to work with people with disabilities on your podcasting strategies and content, not just doing things for them.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH JENNA UDENBERG:
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
Listeners to Leads Ep 155: Creating Conversations Your Guests are Proud to Share with Mai-kee Tsang
Free Download: 15 Ways to Improve Your Podcast
Book Your Free 1:1 Consultation
Proud member of the Feminist Podcasters Collective.
Are you looking to do something different with your podcast in the last few episodes of the year? December is the perfect time to test different formats and work more of your personality into your show! In this solo episode of Podcasting Unlocked, I’m sharing ideas for your final episodes of the year that will build audience trust and reignite your podcast enjoyment, beyond the ‘top 10’ round-ups. This week, episode 249 of Podcasting Unlocked is about creative end-of-year episode ideas that build deep connection!
In this episode of Podcasting Unlocked, I’m sharing the importance of incorporating some personality-driven content into your podcast and actionable steps you can take right now to shake things up with your end-of-year episodes.
I also chat about the following:
- Break the Format: End-of-year episodes are the perfect time to experiment and move beyond the traditional "Top 10" list to stand out from other content.
- Go Behind the Scenes: Record a "Podcast Confessional" where you share the worst advice you took or a mistake you made to deepen trust and human connection with your listeners.
- Use Personality-Driven Content: Inject more of your personality into a segment or entire episode, such as a "Bloopers Episode" or a "Best/Worst Advice" compilation, to boost listener engagement and podcast enjoyment.
- Combat AI Fatigue: In a world filled with AI content, prioritizing human experiences and sharing personality-driven content is a strategic way to build crucial audience trust.
This week, record one non-educational, personality-driven segment for your final episode of the year. Bring back the excitement and joy to your podcasting journey!
If you're unsure whether to continue your show next year or feeling overwhelmed, I invite you to a free 15-minute one-on-one consultation. Let's talk through your podcasting strategies, answer your questions, and support you along your journey.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
How Do I Know If It’s Time To Stop Podcasting?
Proud member of the Feminist Podcasters Collective.
Content Warning: discussion of cults, addiction, and death of a child from 3:16 - 8:10.
Do you struggle with sharing your personal story on your show? You know authentic storytelling is the key to deep audience engagement and podcast impact, but you fear oversharing or inadvertently triggering your listeners. How do you find the right storytelling balance—powerful vulnerability without causing harm? In this episode, we sit down with Tracy Brinkmann to discuss how he leverages his unique past for maximum connection. We explore critical storytelling techniques, the importance of trigger warnings, and how to ensure your podcast growth comes from sharing from a healed place. This week, episode 248 of Podcasting Unlocked is about authentic storytelling for deeper impact!
Tracy Brinkmann is a father of four, a former military man, and the voice behind The Dark Horse Entrepreneur – AI Escape Plan and Your Success DNA, two shows drawing over 300,000 monthly downloads. His life reads like a redemption arc — addiction, the loss of his 18-month-old daughter, divorce, and bankruptcy — yet he rose from it all to lead corporate marketing teams and build a thriving digital brand. Today, Tracy helps parents and small business owners compress time and multiply income using AI, podcasting, and automation.
In this episode of Podcasting Unlocked, Tracy Brinkmann shares the importance of sharing your stories the right way and actionable steps you can take right now to make a deeper impact on your audience.
Tracy and I also chat about the following:
- Storytelling from a Healed Place: Always share your personal story from a resolved, healed place, not from the "wound." This ensures your vulnerability is a source of strength, not trauma.
- Prioritize Audience Protection: Use clear trigger warnings and time stamps in your show notes and episode descriptions to give listeners the power to protect themselves from potentially difficult content.
- The Authentic Storytelling Balance: Find the middle ground where your personal story is vulnerable enough to create a deep audience engagement without causing burnout or oversharing.
- Focus on Content Relevance: Every story shared must have a clear connection to your podcast audience's life and your core message, ensuring high content relevance for maximum podcast impact.
Your story is your superpower, but it must be handled with care. This week, pick one impactful experience from your past, and instead of focusing on the pain, focus on the lessons from a healed place.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH TRACY BRINKMANN:
Podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
Free Download: 15 Ways to Improve Your Podcast
Book Your Free 1:1 Consultation
Proud member of the Feminist Podcasters Collective.
Podcasting by yourself is difficult, but if you want to grow your thought leadership and show up as an expert in your industry, solo episodes are imperative. This week, episode 25 of Successful Podcasting Unlocked answers the question: Do I have to do solo episodes?
In this episode, I share:
- Solo episodes is important for showing up as a thought leader and sharing your unique perspective and expertise in your industry.
- They can help you build trust with your audience and go deeper into the topics you’re covering.
- Integrating solo segments at the beginning or end of an episode, or doing a separate short solo episode are simple ways to ease into recording solo.
Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Proud member of the Feminist Podcasters Collective.
Do your podcast marketing strategies feel exhausting, expensive, and fail to generate high-quality warm leads for your business? The painful truth is that many content creators overlook their most powerful asset: their local community. You're focusing internationally when you should be making an impact locally. In thisepisode of Podcasting Unlocked, we speak with Billy Sammons about mastering the art of local marketing. Billy shares his "working smarter, not harder" approach, showing you how to leverage your podcast for genuine community engagement and build powerful business connections right where you live.This week, episode 247 of Podcasting Unlocked is about generating warm leads using your podcast and local community!
Billy Sammons helps entrepreneurs grow through authentic, community-based connections. With 15 years of experience, Billy teaches proven strategies—like filming video commercials with local business owners—that put you in front of the right people, build stronger relationships, and generate long-term clients.
In this episode of Podcasting Unlocked, Billy Sammons is sharing the importance of making local business connections and actionable steps you can take right now to make an impact with your business.
Billy and I also chat about the following:
- Ditch Cold Marketing: If your lead generation strategy "feels hard, it's cold marketing". Prioritize "working smarter, not harder" by shifting your focus to easy, genuine warm leads.
- Focus on Local Impact: Make an impact locally using your podcast to generate leads, rather than focusing solely on virtual or international audiences.
- Less is More Effective: Achieve greater results by spending "less budget, less, everything" on your marketing. This strategic, minimal approach is often more effective for building authentic business connections.
- Build Complementary Connections: Use your local community engagement to connect with complimentary businesses. This creates a powerful network for mutual referrals and shared podcast growth
As we move into a new season, resist the urge to "add more to your plate". Instead, take Billy’s advice and focus on one simple step you can take this week to generate one warm lead through a local connection.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH BILLY SAMMONS:
Podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
Proud member of the Feminist Podcasters Collective.
You started your podcast with an impactful message, but now you're hit with a frustrating setback: a sudden download dip, a wave of negative feedback, or tech glitches. These blows can fuel imposter syndrome and quickly lead to severe burnout, stopping your important message before it even reaches your audience engagement goals. This episode of Podcasting Unlocked is your survival guide for when the going gets tough! I dive into the essential mindset shifts and actionable strategies you need to build emotional resilience. Learn how to overcome the inevitable struggles of content creation and keep showing up consistently, even when the holiday season or a sudden failure tries to knock you down. This week, episode 246 of Podcasting Unlocked is about navigating podcast challenges and bouncing back from setbacks!
In this episode of Podcasting Unlocked, I’m sharing the importance of setting boundaries around your podcast and actionable steps you can take right now to prepare for unexpected setbacks and planned breaks alike.
I also chat about the following:
- When and who you might see dips in downloads.
- How to handle negative feedback you might receive on your show.
- Finding a community that’s right for you and aligned with your podcasting goals.
- The importance of celebrating all youd podcast wins, big and small.
Resilience is not about avoiding problems; it’s about how quickly you recover. This week, take five minutes to write down three wins your podcast has had in the last month (a great piece of negative feedback, a milestone episode, or a new piece of tech you mastered).
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
Listeners to Leads Ep 88: Setting Achievable and Measurable Podcast Milestones
Proud member of the Feminist Podcasters Collective.
The pain point is real: you want to be authentic and build genuine audience connection, but you worry about oversharing from a place of raw emotion or current struggle. For hosts focused on mental health and transformation, the line between helpful vulnerability and emotional burnout is thin. In this episode of Podcasting Unlocked, we sit down with Lauren Roche to explore the powerful strategy of sharing from a healed place—not from the "wound." Discover how to use your show to take listeners on an honest healing journey, set healthy sharing boundaries, and align your vulnerability with your purpose for genuine podcast growth. This week, episode 245 of Podcasting Unlocked is about the power of sharing your personal story from a healed place!
Lauren Roche, a UMD Smith School of Business graduate, is a young DC professional focused on community and open conversation. She worked in consulting at Deloitte for 5.5 years, specializing in tech projects like product management and design. She left to dedicate herself to her wellness brand, The Naked Truth with Lauren. This brand aims to revolutionize mental health, mindfulness, and manifestation through a podcast, social media, workshops, coaching, and gratitude, building a supportive community that helps busy professionals combat loneliness and prioritize well-being.
In this episode of Podcasting Unlocked, I’m Lauren Roche sharing the importance of not oversharing experiences you are not healed from yet and actionable steps you can take right now to embrace your vulnerability in your podcast.
Lauren and I also chat about the following:
- Share from the Healed Place: For maximum impact and sustained audience connection, always share your personal story from a place of healing and resolution, not from the active, raw emotional "wound."
- Strategic Vulnerability: Learn how to determine sharing boundaries—how much is too much—to protect your own mental wellness while still being authentically present for your audience.
- Guide the Healing Journey: Use your show to invite listeners to come along on your journey of transformation, making your struggles relatable and your solutions aspirational.
- Find Your Community: Discover the value of connecting with aligned content creators in strategic groups like the Feminist Podcasters Collective for support and genuine podcast growth.
Your vulnerability is a powerful tool for connection, but it must be used with intention. This week, reflect on the last personal story you shared on your podcast: Did you share from the healed place?
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH LAUREN ROCHE:
Website
Podcast
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
Proud member of the Feminist Podcasters Collective.
You may have heard phrases like, “We can’t all be margaritas and tacos, we can’t make everyone happy,” or “If you’re speaking to everyone, you’re speaking to no one”. Niching down your podcast ensures that you’re truly focusing on your ideal audience, giving them valuable content that is specific to their needs. This week, episode 24 of Successful Podcasting Unlocked answers the question: Should I niche my podcast down?
In this episode, I share:
- Niching down your podcast allows you to attract the right listeners and serve them effectively.
- A smaller, more engaged audience is more valuable to your business than a larger audience that doesn’t convert.
- When you’re speaking directly to your audience, you can find content ideas through working with clients, sharing personal stories, and exploring different perspectives.
- If you feel like you’ve covered all the topics your audience is looking for, you can consider creating a limited series with a defined end date.
Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Proud member of the Feminist Podcasters Collective.
The painful truth is that sometimes, your hosting skills—or lack thereof—are the very thing holding back your podcast growth. You might be doing all the right things with podcast production, but if your delivery isn't connecting, your audience engagement suffers, and your potential for podcast monetization remains low. In this episode of Podcasting Unlocked, we speak with Vince Quinn about what it truly means to be a strategic, engaging host. Taking cues from the world of radio, Vince shares actionable tips on how to improve your on-air presence, manage your technical setup, and leverage your voice for greater business alignment and strategic growth—especially if you're thinking about adding live shows to your format. This week, episode 244 of Podcasting Unlocked is about strategic podcast growth with live shows!
Vince Quinn is the Co-Founder and Creative Director of SBX Productions, where he helps businesses start podcasts and use them to power their marketing. He's also helps podcasters unlock their hosting potential.
In this episode of Podcasting Unlocked, Vince Quinn is sharing the importance of carrying yourself with confidence when recording and actionable steps you can take right now to incorporate live streams into your podcast rotation.
Vince and I also chat about the following:
- Overcome Overpreparation: Stop relying on a rigid script! Excessive overpreparation can stifle genuine conversation. Focus instead on high-level strategy to allow for better audience interaction and flow.
- The Power of Live Shows: Incorporate live streaming into your show. Live shows create immediate, high-value audience engagement and can be easily content repurposed into multiple assets.
- Master Your Technical Setup: For any live shows, ensure your technical setup is flawless. Check your microphone and connection before you go live to maintain a professional standard.
- Host Like a Strategist: View your hosting skills as a direct tool for business alignment. Every segment, interview, and solo should lead back to your core offer and podcast monetization goals.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH VINCE QUINN:
It’s Not Just Talking podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
Proud member of the Feminist Podcasters Collective.
Is your podcast draining your time instead of growing your business or your impact? If you feel buried under the constant tasks of coming up with ideas for your show, recording, editing, promoting, then this episode is going to be your lifeline. Today, we're diving into essential strategies to build a seamless and time saving workflow. This week, episode 242 of Podcasting Unlocked is all about streamlining your podcast workflow for maximum productivity!
In this episode of Podcasting Unlocked, I share the importance of taking the time to reflect on your workflow and actionable steps you can take right now to streamline your processes for efficiency without overworking yourself.
Key takeaways:
- Audit Your Time Drain: Identify the parts of your current podcast workflow that are consuming the most time (e.g., editing, repetitive tasks, promotion) and target them for automation or deletion.
- Focus on Impact Channels: Stop wasting energy on social media platforms that give you zero results and instead focus your podcast promotion efforts solely on the channels that drive real audience engagement and business leads.
- The Power of Batching: Implement a batching system for content creation to drastically reduce the mental load and increase productivity by grouping similar tasks (e.g., record all intros at once).
- Work with Your Capacity: Design your podcast process around your true energy levels and available time, making your workflow efficient and sustainable to prevent burnout.
Don’t forget to head over to galatimedia.com/workshop to sign up for the Podcast Workflow Workshop on November 17th, or access the replays of my other workshops!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
Podcasting Unlocked Ep 234 - I'm Quitting Social Media for My Podcast: A Q4 Marketing Experiment
Proud member of the Feminist Podcasters Collective.
Are you a content creator or podcaster worried that you're unintentionally excluding a portion of your audience? The pain point is simple: if your message isn't built for podcast accessibility, you're missing out on vital audience engagement, especially from listeners with dyslexia and other learning concerns. In this episode of Podcasting Unlocked, we sit down with leading researcher Russell Van Brocklen to discuss the actionable strategies you can implement right now. Learn how to refine your content strategy to be more specific, improve clarity, and ensure your powerful message lands with every single listener. This week, episode 242 of Podcasting Unlocked is all about essential podcast accessibility for listeners with dyslexia!
Russell Van Brocklen aims to empower parents, tutors, and teachers to improve the comprehension, writing, and organizational skills of struggling dyslexic students. Drawing on extensive research and personal experience, he developed a unique system that dramatically enhances these abilities, leading to increased confidence and opportunities for long-term success.
In this episode of Podcasting Unlocked, Russell Van Brocklen is sharing the importance of specificity to retain your audience’s attention and actionable steps you can take right now to make your podcast more entertaining to people with dyslexia.
Russell and I also chat about the following:
- Prioritize Specific Content: Stop being vague! The more specific and simple your language, the better you support listeners with dyslexia and drastically improve audience engagement for everyone.
- Refine Your Listener Avatar: When building your ideal listener profile, include potential challenges like learning concerns and short attention spans to tailor your podcast content more effectively.
- Boost Auditory Clarity: Focus on your articulation and word structure. These elements of verbal delivery are crucial for listeners with dyslexia who rely on strong auditory cues for processing information.
- Accessibility is a Productivity Hack: Designing your content with podcast accessibility in mind forces you to be clearer, more intentional, and ultimately more efficient in your overall content creation.
Accessibility is not an extra step; it is the foundation of a powerful content strategy. When you design for the people who need clarity the most, you improve the listening experience for everyone. Your challenge this week: Take your next episode title or description and rewrite it to be 10x more specific and simple.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH RUSSELL VAN BROCKLEN:
https://dyslexiaclasses.com/
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
Proud member of the Feminist Podcasters Collective.
When it comes to understanding your podcast statistics, it’s important that you’re looking in the right places so you can make better, more informed decisions for your show. This week, episode 23 of Successful Podcasting Unlocked answers the question: How do I know if my podcast is actually performing?
In this episode, I share:
- Start with your hosting platform to find information about overall and episode-specific downloads.
- Check stats for your top listening apps to learn more about your listeners’ demographics and consumption rate.
- Regularly analyzing your podcast stats helps you make better decisions and adjust your marketing strategy as necessary.
Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED IN THIS EPISODE
Ep 12: Find Your Podcast Frequency: Choose Consistency Based on Capacity
Proud member of the Feminist Podcasters Collective.
What is the one thing stopping you from pitching that dream sponsor, asking for the salary you deserve, or finally launching your digital course? For a lot of us, it’s imposter syndrome. In this episode of Podcasting Unlocked, we speak with 'Tine Zekis about the beautiful and practical approach to overcoming imposter syndrome. 'Tine shares her journey of launching her show, making a business pivot, and finding powerful ways to use self-talk and affirmations to achieve income elevation. This week, episode 239 of Podcasting Unlocked is all about how to beat imposter syndrome!
Today’s guest is ’Tine Zekis—educator turned software engineer, international speaker, award-winning author, the powerhouse behind Getting Black Women Paid, and YOUR Audacity Coach. As a career and business coach, she helps mid-career Black women grow their income and impact—whether through bold career moves or purpose-driven entrepreneurship. Some of her clients have doubled their income from just ONE negotiation. Get ready—because she’s here to help you claim what’s already yours.
In this episode of Podcasting Unlocked, ‘Tine Zekis is sharing the importance of recognizing and interrupting negative self-talk and actionable steps you can take right now to be genuine while adapting to different environments and prioritizing core values..
‘Tine and I also chat about the following:
- Imposter Syndrome is the Block: The primary barrier stopping you from asking for what you deserve—whether it’s a sponsorship, a better salary, or audience engagement—is often the feeling that you are not worthy or good enough.
- Affirmations for Action: Use intentional self-talk and affirmations not just as feel-good phrases, but as practical tools to change your core beliefs and motivate productivity and action.
- The Power of the Business Pivot: Do not be afraid to change your business model or podcast format if your old way of doing things is leading to burnout or not aligning with your deepest values.
- Lower the Bar to Entry: Consider creating a coaching or service model (like 'Tine's "pocket coaching") that makes it more affordable and accessible for clients to get consistent support without the pressure of weekly, high-cost calls.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH ‘TINE ZEKIS:
Getting Black Women Paid podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
Book an Income Elevation Discovery Call with ‘Tine
Pocket Coaching with ‘Tine
Proud member of the Feminist Podcasters Collective.
You launched your podcast with a great idea, but are struggling to turn that idea into real business impact and podcast growth. The pain point for most hosts is lacking a practical path—a simple, step-by-step strategy that allows you to reach your podcast goals without sacrificing all your time and energy. In this special featured episode, Alesia Galati shares her expertise on how to move from a good intention to powerful results on Podcast Your Story with Dr. Julie Marty-Pearson. Listen as Alesia and Julie discuss creating a clear, actionable roadmap for your show, all while respecting your personal capacity and your core business values. Episode 240 of Podcasting Unlocked is all about podcasting goals that actually matter for your business!
Dr. Julie Marty-Pearson, PsyD, is a dynamic Podcaster, Speaker, and Coach dedicated to empowering women individuals to share their stories through podcasting. Julie has been podcasting since 2021. Her first show, The Story of My Pet, highlights inspiring tales of pets while advocating for animal rescue, fostering, and adoption. Her latest podcast, Podcast Your Story Now, is relaunching with a renewed focus on sharing women’s stories, how podcasting helps us find community, and how storytelling can be a healing process.
Julie and I chat about the following:
- Align Content to Impact: Learn the secret to mapping your podcast content directly back to your ultimate business goals, ensuring every episode serves a purpose beyond just entertainment.
- Create Your Practical Path: Discover how to break down big, intimidating podcast ideas into small, actionable steps that create a clear, doable road from concept to measurable audience engagement.
- Strategic Goal Setting: Understand why setting podcast goals needs to be a strategic process, not just a wish list, especially when planning for the next quarter or year of your show.
- Respect Your Capacity: Implement time-saving and value-aligned podcast strategies that honor your time, preventing the burnout that derails most well-intentioned hosts.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH DR. JULIE PEARSON:
Website
Podcast Your Story Now podcast
The Story of My Pet podcast
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
Check out Julie’s Women Podcaster’s Party Networking Community!
Sign up for Alesia’s Podcast Workflow Workshop on November 17!
Podcasting Unlocked Ep. 224: Podcasting for Animal Advocacy with Julie Marty-Pearson
Proud member of the Feminist Podcasters Collective.
Are you a podcast host who feels awkward or frustrated when you try to sell your podcast or your content? You might be working hard to get people to listen to your show, but you know there are a million other shows they could be tuning into. The pain point isn't if you're selling; it’s that you might be selling like an amateur instead of a professional. In this episode of Podcasting Unlocked, we speak with Morris Sims about the professional sales mindset every host needs. We dive into why you are always selling—the idea of listening, your content, and your expertise—even if no money is exchanged.This week, episode 239 of Podcasting Unlocked is about the professional sales mindset for podcast engagement!
Morris Sims began his career as a Chemical Engineer. 5 years later, he decided to do something fun; he joined New York Life Insurance Company to sell Financial Services. 32 years later he retired after 20 years in New York as the Vice President and Chief Learning Officer in charge of training for all the Financial Services Professionals and Managers. Now, 8 years later, Morris is hosting his 3rd podcast, The Commission Code, and runs his own consulting and training company. His clients are business owners looking for help and guidance to increase their revenue and have more time to enjoy it.
In this episode of Podcasting Unlocked, Morris Sims is sharing the importance of approaching sales as helping others and actionable steps you can take right now to devise a strategy that makes it easy for your audience to buy into your show.
Morris and I also chat about the following:
- You Are Always Selling: As a podcast host, you are constantly selling the idea of people listening to your podcast, selling your content, and selling yourself as an expert, even when you have nothing to exchange for monetary value.
- The Professional Mindset Shift: A professional salesperson focuses on the prospect (the listener) and what they need, making it easy for them to buy; an amateur focuses on themselves and forces the sale.
- The "Hate to Be Sold" Rule: People love to buy (like on Amazon), but they hate to be sold. Your job as a host is to make the process of buying into your show (listening or purchasing a digital course) different from old sales stereotypes.
- Content as Pre-Selling: Use platforms like LinkedIn to share high-value articles and content, which is a subtle way of selling your ideas and building trust with your audience before you ever ask them to listen to your show.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH MORRIS SIMS:
sims.rm2017@gmail.com
The Commission Code podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
Proud member of the Feminist Podcasters Collective.
While Apple Podcasts and Spotify are two of the most popular podcast listening platforms in the United States, they are not the only ones you should be focused on. As a podcast host, and especially as a business owner, you should have your podcast available on all listening platforms so your ideal listener can find you regardless of where they like to listen. This week, episode 22 of Successful Podcasting Unlocked answers the question: Where should my podcast be available?
In this episode, I share:
- Distributing your podcast to multiple platforms allows you to reach a wider audience across the world.
- Hosting platforms like Buzzsprout make it easy to submit your podcast to multiple platforms, providing step-by-step instructions on how to do so.
- Being available on all listening platforms prevents you from ostracizing listeners, making it easy for them to find and share your podcast.
Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED IN THIS EPISODE
Buzzsprout*
*Affiliate Link
Proud member of the Feminist Podcasters Collective.
Are you struggling with podcast burnout or debating if you should change your show's release cadence? Many podcasters feel guilty when they have to shift their schedule, worrying they're letting their audience down. But what if changing your cadence was actually a strategic move to protect your capacity and ensure a sustainable podcast? In this episode of Podcasting Unlocked, we speak with Shanti Joy Gold about her journey of adjusting her show's format and cadence between seasons. She shares her background in sales to explain why it's crucial to approach guest outreach and promoting your mission from a place of genuine connection and integrity, ensuring your show remains a force for good. This week, episode 238 of Podcasting Unlocked is about why your podcast cadence is a strategic decision!
Shanti spent 20+ years in media sales, leading sales execs and teams at top national companies to achieve goals in highly-competitive marketplaces. She experienced the magic that happens by fostering corporate cultures built on authenticity, empowerment, mutual accountability, trust - and fun. Her video podcast, Stories We Haven't Shared, is a campfire-style interview series where underrepresented/marginalized people talk about the extra layers we navigate as we wind our way into the already-complicated career landscape.
In this episode of Podcasting Unlocked, Shanti Joy Gold is sharing the importance of adjusting your podcast cadence as necessary to avoid burnout and actionable steps you can take right now to form genuine connections with your guests.
Shanti and I also chat about the following:
- Don't view changing your podcast cadence as a failure; see it as a smart seasonal transition that protects your own capacity while ensuring you continue to show up well for your audience.
- Whether you're pitching a guest or asking someone to be on your show, the act is a form of selling. It must be done with genuine interaction and from a place of integrity.
- Help your guests succeed! Provide them with simple sales training or guidance so they know how to positively sell themselves and their mission to your audience, ensuring a win-win for everyone.
- Focus on building a genuine connection in all your guest outreach efforts, moving beyond just transactional requests to maintain the integrity of your podcast.
What is one boundary you can put in place this week to protect your podcast capacity?
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH SHANTI JOY GOLD:
Website
Stories We Haven’t Shared podcast
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
Proud member of the Feminist Podcasters Collective.
Are you tracking the wrong metrics? Learn how to define podcast success beyond downloads and vanity numbers.
If the only thing you track is your download count, you're missing the point of having a podcast. Many podcasters get caught up in vanity metrics, like being in the "top 10% globally" (which is easier to achieve than you might think) and forget what true podcast success looks like for their business. In this episode of Podcasting Unlocked, we break down why you get to decide what success means for your show and the exact, non-monetary, and monetary metrics you should be tracking to see if your podcast is actually working. We also share three valuable websites to help you benchmark your show against the podcast industry.
Key Takeaways:
- Don't let vanity metrics like "top 10% worldwide" distract you; true success aligns with your show's core goals, whether that's lead generation, thought leadership, or positive impact.
- Track how many listeners become qualified leads (e.g., booking a call, signing up for a low-ticket offer). A 10% conversion rate from listeners to leads is fantastic, as podcast listeners have a longer nurture time.
- Success can be a client hiring you or inviting you to speak because of your podcast, or a listener sharing that your message positively changed their life.
- Find out where your podcast truly stacks up using external resources like Listen Notes, the Podcast Industry Report (for interview-based shows), and PodStatus.
- Hitting milestones like 100 episodes makes you part of a tiny percentage of podcasters who have gotten that far, proving that sticking with it is a major win.
It's time to stop feeling frustrated by numbers that don't matter. Take five minutes today to write down your personal definition of success for your podcast. If you're looking for strategic ways to market your podcast and get it in front of more people, join our free upcoming workshop!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
Ep 135 Podcast Goals
Goals Workshop
Ep 197 with Lauren
ListenNotes.com
Podmatch.com/report
Ep 88 Milestones
Podstatus.com
Marketing Workshop
Proud member of the Feminist Podcasters Collective.
Are you feeling overwhelmed by your podcast workflow? Do you spend too much time on repetitive tasks like guest pitching, follow-up emails, and show notes, instead of focusing on creating great content? You're not alone. Many podcasters struggle to maintain a consistent schedule because their process isn't optimized or automated. In this episode of Podcasting Unlocked, we speak with Marci Rossi about how to leverage the latest technology, specifically AI and AirTable, to make your entire podcast process easier, simpler, and more efficient. This week, episode 236 of Podcasting Unlocked is about automating your podcast workflow for ultimate efficiency!
Marci Rossi is a business strategist who helps new and growing coaches build a business they actually want to run—one that’s strategic, streamlined, and set up for real growth. With a background in law and corporate, she’s known for her ability to cut through the noise, simplify decisions, and create smart workflows that make business feel a whole lot lighter. She’s the creator of The Shortcut, a 12-week done-for-you setup and coaching program that helps coaches go from overwhelmed and stuck to clear, confident, and fully up and running. When she’s not working behind the scenes in someone’s business, she’s usually hanging out with her dogs, watching Friends reruns, or saving recipes she’ll probably never make.
In this episode of Podcasting Unlocked, Marci Rossi is sharing the importance of utilizing automation in your podcasting workflow and actionable steps you can take right now to maintain a human-centered approach, even when you’re using tools to speed up your processes.
Marci and I also chat about the following:
- The evolution of Marci’s podcast and her focus on showing up as an expert thbrough solo episodes.
- Custom ChatGPTs and how you can utilize them across your podcast workflow.
- Combining AI tools with human touch to create effective pitches.
- Useing AirTable to create a simple, visual, and highly organized system for tracking pitches.
Your time as a podcaster is your most valuable asset. Stop letting tedious tasks steal your energy. By setting up smart automations and using tools like AI and AirTable, you can create a podcast flow that truly makes sense for you and your business.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH MARCI ROSSI:
Thrivers Ed podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
Automagic Summit
Proud member of the Feminist Podcasters Collective.
If you’re considering starting a podcast but are skeptical that the market is too saturated, you have nothing to worry about. You haven’t missed the boat. Data shows us that while there are millions of podcasts out there, only a small percentage are actively creating content, leaving room for new podcasts to emerge. This week, episode 21 of Successful Podcasting Unlocked answers the question: Can I still start a successful podcast today?
In this episode, I share:
- Data shows that podcast listenership is constantly growing and is currently on par with television viewership.
- Each podcast host brings a unique voice and perspective that deserves to be heard.
- Launching a podcast is a great opportunity to share your message and set yourself apart in a world of AI-generated content.
Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED IN THIS EPISODE:
The Importance of Podcast Market Research and How to Do It
Proud member of the Feminist Podcasters Collective.
Co-hosting a podcast is a very different experience from having a solo show. So how do you know which option is right for you? In this episode of Podcasting Unlocked, we speak with Heather Vickery about her unique podcasting journey. She shares her insights on the massive rewards of a co-hosted show versus a solo format, how to secure strategic guests through intentional pitching, and why having a healthy relationship with intentional risk and failure is the secret sauce to creative success. This week, episode 235 of Podcasting Unlocked is about choosing the podcast hosting format that works for you!
Heather Vickery, Transformation Coach, leverages over 20 years of leadership experience to guide conscious leaders in leading from embodied joy. Through her "Trifecta of Self"—knowing, liking, and trusting oneself—Heather helps clients cultivate genuine self-trust that drives authentic, impactful action in every part of life. When joy is your set point, not just a default, everything changes—for you and those around you. She’s the co-host and executive producer of award nominated Was it Chance? The podcast about taking intentional risk for creative success. And best-selling author of FCK FEARLESS: Making The Brave Leap.*
In this episode of Podcasting Unlocked, Heather Vickery is sharing the importance of having a clear direction for your co-hosted podcast and actionable steps you can take right now to pitch aligned guests in a strategic way.
Heather and I also chat about the following:
- The unique partnership that is co-hosting a podcast.
- Tailoring your podcast pitches to be unique and align with your guest’s goals as well as your own.
- Choosing to subtly integrate your business into your podcast instead of it taking center stage.
- Embracing intentional risk for creative success and reframing failure.
The biggest barrier to podcast growth is often the fear of trying something new. This week, challenge yourself to take one intentional risk with your show, whether it’s a new pitch strategy or a content format change.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH HEATHER VICKERY:
YouTube
Was It Chance? Podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
Listeners to Leads Ep 146: Personality Types for Content Creation: Human Design Strategies with Karyn Paige
Proud member of the Feminist Podcasters Collective.
Tired of the social media slog? Learn how to quit social media promotion and still grow your podcast.
Are you feeling burned out from the endless cycle of creating content just to see zero ROI from your podcast's social media promotion? You're not alone. The constant struggle of putting in time and effort for posts that don't convert to clients or increase listenership can feel like a chore. In this candid solo episode of Podcasting Unlocked, Alesia Galati shares her personal "Q4 Experiment" to completely drop social media promotion for the podcast and replace it with high-fulfillment, high-ROI strategies. Discover why social media might not be serving your podcast growth and the actionable steps you can take to shift your focus to channels that genuinely light you up.
Key Takeaways:
- The Zero-ROI Problem: Learn why spending time and effort on platforms like Instagram, LinkedIn, and Facebook is no longer worth it when it fails to generate new leads, client conversions, or an increase in podcast listeners.
- The Three Pillars of a New Growth Strategy: Discover the three focused activities that will replace social media posting: Speaking and Workshops, Podcast Guesting, and Optimizing Your Own Channels (email list and website).
- Prioritize High Fulfillment: Shift your efforts from tasks that feel like a "slog" to activities like guesting and teaching workshops, which are exciting, light you up, and provide tangible returns.
- Key Performance Indicators (KPIs) to Track: Understand the metrics that truly matter for podcast and business growth, including lead generation (discovery calls), time efficiency, website traffic, and conversion rates from workshops.
- Take Action with Free Workshops: Get details on the three upcoming free Q4 workshops focused on Podcast Marketing (Oct 17th), Podcast Workflow (Nov 17th), and 2026 Podcast Goal Setting (Dec 17th).
Alesia is running an experiment, and she's inviting you to run one too. Take a moment to consider: what is one thing in your business or life that no longer feels good and that you can drop?
The first step in making this change is learning the new strategies. Sign up for one of the free Q4 workshops at galatimedia.com/workshop—it's time to build a podcast that feels good and drives results!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
Workshops
Proud member of the Feminist Podcasters Collective.
If your podcast is all about making a positive impact in the world, you might be looking for new ways to grow your reach and your influence. You may even be wondering if your podcast can help you with fundraising. The good news is, a podcast can be so much more than a way to share your message—it can be a powerful tool for strategic growth, fundraising, and creating change. In this episode of Podcasting Unlocked, we're talking with Katherine Lacefield about how nonprofits and purpose-driven creators can leverage their shows to get more visibility, attract clients, and build a lasting impact. This week, episode 233 of Podcasting Unlocked is about podcast monetization for purpose-driven creators!
Katherine Lacefield is a philanthropic partner with 20+ years of experience empowering organizations and individuals for positive community impact. Her expertise spans fundraising strategy, monthly and major donations, peer-to-peer campaigns, global grantmaking, animal welfare, and sustainable development. As the founder of Just Be Cause Consulting and host of The Just Be Cause Podcast, Katherine helps nonprofits re-engage with fundraising. She has supported many in establishing sustainable funding, from grassroots groups to international organizations.
In this episode of Podcasting Unlocked, Katherine Lacefield is sharing the importance of leveraging your podcast for more fundraising opportunities and actionable steps you can take right now to build trust with your audience while utilizing sponsorships.
Katherine and I also chat about the following:
- How your show can act as a strategic tool to get your message in front of potential clients and attract the people you want to work with.
- Other ways besides ads to monetize your show like live coaching sessions, affiliate marketing, or using your podcast to promote services that help you with fundraising.
- Using audience surveys to get clear on what your listeners are struggling with.
- Allowing your podcast to grow and evolve naturally over time.
Your podcast is a tool for thought leadership and creating change. By being strategic with your content and listening to your audience, you can transform your show into a powerful engine for making a positive impact.
What's one way you can use your podcast to create change this week?
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH KATHERINE LACEFIELD:
The Just Be Cause podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
Proud member of the Feminist Podcasters Collective.
If you have over 25 podcast episodes, and especially if your podcast content is evergreen, you should be repurposing past episodes. This practice helps you maximize the value and reach of your podcast and enables you to remain consistent online without having to physically show up. This week, episode 20 of Successful Podcasting Unlocked answers the question: How Can I Repurpose My Podcast Content?
In this episode, I share:
- Promoting episodes featuring guests with upcoming book releases or promotions can provide publicity for both the podcast and the guest.
- Resharing evergreen, yet timely episodes can be a great way to reconnect with your audience throughout the year.
- Creating roundups of related episodes can help listeners find valuable content on specific topics.
- Social media schedulers can automate the sharing of past episodes on multiple platforms without extra work on your end.
Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED IN THIS EPISODE:
Meet Edgar*
14 Ways to Repurpose Your Podcast Content
Podcasting and AI Repurposing Mini Course
*Affiliate Link
Proud member of the Feminist Podcasters Collective.
We all know that diversity and inclusion are important, but how do we move beyond just having a diverse guest list to actually creating a space where people feel like they belong? If you're looking to build an authentic and inclusive community around your show, this episode is for you. In this episode of Podcasting Unlocked, we're talking with Faith Clarke about why inclusion should be the first part of your diversity work, and how we as podcasters can avoid tokenism by creating a space for true belonging. This week, episode 232 of Podcasting Unlocked is about inclusion first podcasting for authentic diversity!
Faith Clarke is an organizational culture and teamwork specialist dedicated to helping business leaders create values-driven, inclusive environments where people belong and can deliver on business and social impact goals. With a background in computer engineering and doctoral research in teamwork, Faith uses a systematic, high-touch approach to build strong teams, improve operations, maximize productivity, and increase revenue.
In this episode of Podcasting Unlocked, Faith Clarke is sharing the importance of noticing and addressing moralized differences to create inclusive environments. and actionable steps you can take right now to start modeling inclusion and vulnerability in spaces like podcasts.
Faith and I also chat about the following:
- Exploring how feminism can increase equity in the world.
- How true inclusion involves building practices that facilitate belonging and address small differences.
- The role of podcasters in creating truely inclusive content.
- The power of individuals holding space and modeling inclusion.
Creating a community that feels like a home for your audience is a powerful way to make an impact. As podcasters, we have an opportunity to lead with empathy and a true desire to connect with people on a human level. What is one small step you can take today to make your podcasting community more inclusive?
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH FAITH CLARKE:
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
Listeners to Leads Ep 154: Aligning Your Podcast Marketing Strategy with Your Values with Becky Mollenkamp
Proud member of the Feminist Podcasters Collective.
Are you a podcaster who feels like you are just on the edge of burnout? Or maybe you're a new host struggling to maintain a consistent schedule and sacrificing your entire week just to get things done? You're not alone. Many podcasters face the same challenge, but what if you could create a workflow that feels effortless and consistent, allowing you to make the impact you want without the stress? This week, episode 231 of Podcasting Unlocked is about the podcaster’s playbook for sustainable content!
In this episode of Podcasting Unlocked, I’m sharing the importance of knowing your capacity to build a sustainable schedule and actionable steps you can take right now to avoid podcast burnout.
I also chat about the following:
- The importance of creating solid workflows to help you manage tasks.
- Choosing a cadence and posting schedule that works for you and your business.
- Batching tasks such as recording, outlining, and content repurposing to save time and mental energy.
- Taking a seasonal approach to your podcast, even if it’s ongoing.
Building a sustainable podcast workflow is about giving yourself the freedom and flexibility you need to be consistent without sacrificing your well-being. Take action this week and perform a time audit on your show to find out where you can make some changes. If you need support, head over to helpmypod.com for links to all of our resources!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
Should My Podcast Be Weekly, Biweekly, or Monthly?
Proud member of the Feminist Podcasters Collective.
Are you a purpose-driven podcaster or content creator who feels weird about using fear-based marketing? It's a common problem, especially as the holiday season looms around the corner. The language we use to talk about our products and services can either attract or push away our ideal clients. On this episode of Podcasting Unlocked, we're talking with marketing consultant Kat Kennan about how to use empathy and a trauma-informed approach to marketing, so you can attract clients in a way that feels good for everyone. This week, episode 230 of Podcasting Unlocked is about empathy-based marketing for content creators!
Bestselling author of two nonfiction marketing books, Kat Kennan wrote the poetry collection Beneath the Silence and is cooking up a fiction trilogy. As founder of Radical Customer Experience (RCX), she flips the script on marketing—swapping fear for empathy, trauma wisdom, and downright human kindness. Because let’s face it: kindness sells way better.
In this episode of Podcasting Unlocked, Kat Kennan is sharing the importance of looking at the whole person who reads your marketing material and actionable steps you can take right now to adjust your marketing messages to be driven by empathy.
Kat and I also chat about the following:
- Moving away from marketing that relies on fear or scarcity messaging.
- Approaching holiday messaging with consideration and compassion.
- Showing up as human for your audience and letting them know how much of a difference they make in your business.
- Being intentional and deliberate about the words you choose for your products and sales copy.
Building an empathy-driven marketing strategy is not just about being kind; it's about building lasting customer loyalty. How can you take one step this week to make your marketing more human?
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
LINKS MENTIONED:
The Dark Side of Online Business: A Call for the Status Quo to Dramatically Change By Maggie Patterson
Six Lessons About Online Business from the NXIVM Docuseries Seduced and The Vow By Maggie Patterson
CONNECT WITH KAT KENNAN:
Bluesky
Substack
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
Proud member of the Feminist Podcasters Collective.
Admittedly, I am not good at naming things out of the blue, BUT when it comes to podcast titles, you know exactly what to expect with my shows. This week, episode 19 of Successful Podcasting Unlocked answers the question: How important is a podcast name?
In this episode, I share:
- Although your podcast title is not the only factor, it is an important one when it comes to attracting listeners.
- Market research helps to understand your
- Brainstorm multiple title ideas, check availability, and seek feedback from friends and listeners before settling on a title.
- Your podcast title can change as your show evolves.
Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Proud member of the Feminist Podcasters Collective.
Are you feeling overwhelmed by the ever-changing landscape of social media? It seems like every day there is a new feature or algorithm to figure out. How do you get your podcast episodes in front of the right people, and how do you turn social media followers into loyal listeners? On this episode of Podcasting Unlocked, we’re talking with social media strategist Katie Brinkley about the ways that AI has reshaped social media and how we can be more strategic with our podcast promotion.This week, episode 229 of Podcasting Unlocked is about promoting your podcast on social media!
Katie Brinkley, author of 'The Social Shift,' is redefining social media marketing with a 'less is more' philosophy. With over two decades of experience, she innovates with a unique 4-post strategy, fostering growth with minimal posting. Her platform-agnostic approach and journalism skills empower brands like AT&T and DirecTV to achieve their goals efficiently. Katie excels in storytelling, guiding clients from solopreneurs to corporates in capturing their ideal audience and driving tangible results.
In this episode of Podcasting Unlocked, Katie Brinkley is sharing the importance of strategic content creation and actionable steps you can take right now to understand what your audience wants.
Katie and I also chat about the following:
- The impact of AI on social media and podcasting.
- Katie’s “Awareness to Action” 4-step strategy for social media posts.
- The importance of having a consistent posting cadence, whatever it may be.
- How to engage with your ideal clients and bring them over to your podcast.
Social media can be overwhelming, but it doesn't have to be. Take one of the tips from today's episode and implement it this week. Whether it's using the search bar to find new listeners or engaging with someone you admire, start taking small steps.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH KATIE BRINKLEY:
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
Proud member of the Feminist Podcasters Collective.
You've put so much effort into your episodes, but are your listeners truly engaged? Many podcasters struggle to move their audience from being passive listeners to active participants. In today’s episode, we're tackling this exact problem and showing you how to build a vibrant podcast community that creates a two-way conversation and amplifies your show's mission.This week, episode 228 of Podcasting Unlocked is about how to build an engaged podcast community!
In this episode of Podcasting Unlocked, I’m sharing the importance of understanding your audience and their needs and actionable steps you can take right now to build a safe, thriving community for your listeners.
I also chat about the following:
- My experience joining a podcast community - what drew me in and why.
- How to cater to your audience’s interests and values.
- Choosing the right platform to allow for two-way conversation.
- The importance of a code of conduct and monitoring engagement.
Your podcast is a powerful tool, and a community can make it even stronger. Take a moment to consider who your listener is and how a community space would add value for them. What could you create that would encourage them to move from just listening to being an active part of your mission?
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
Proud member of the Feminist Podcasters Collective.
Did you know you could be missing out on a huge portion of your potential audience? As podcasters, we tend to focus on audio, but by doing so, we might be unintentionally excluding the deaf and hard of hearing community. Creating an accessible show isn’t just good practice; it's a powerful way to expand your reach and the impact of your content. In this episode of Podcasting Unlocked, we're diving into simple, impactful strategies to make your show more inclusive and loyal to all listeners. This week, episode 227 of Podcasting Unlocked is about making your podcast accessible for the deaf community!
Michael Leung is the CEO and Founder of The Flo Group, who offers affordable, health-focused, open-ear bone conduction hearing devices. Their mission is to empower seniors and individuals with disabilities, especially those with hearing or vision loss, by making transformative technology accessible. They aim to support low-income families and those seeking simpler alternatives to traditional hearing aids. Their vision is global hearing accessibility, allowing anyone to purchase and use their devices without a hearing test.
In this episode of Podcasting Unlocked, Michael Leung is sharing the importance of developing affordable, accessible adaptive technology and I share actionable steps you can take right now to make your podcast more accessible to the deaf and hard of hearing communities.
Michael and I also chat about the following:
- How advancements in technology can improve media access for those that are deaf or heard of hearing.
- Why transcripts and captions are your secret weapon for improving accessibility and SEO.
- Using plain language and avoiding technical jargon to be more easily understood.
- Why high-quality, clear audio should always be your top consideration for your podcast.
Your message is too important to leave anyone out. Pick one of the accessibility strategies from this episode and implement it this week. Once you have, share this episode with another podcaster who cares about inclusivity and making a difference in the world.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH MICHAEL LEUNG:
Website
YouTube
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
Listeners To Leads Ep 141: How to Improve Your Podcast’s Accessibility with Maxwell Ivey
Proud member of the Feminist Podcasters Collective.
If you’ve ever edited a podcast episode before, you know how time-consuming it can be. That’s why I wanted to share some things you can do and tools you can leverage to cut down on some of that time spent editing. This week, episode 18 of Successful Podcasting Unlocked answers the question: Why does editing a podcast take so long?
In this episode, I share:
- Podcast editing is time-consuming, with the general rule being that editing takes about 4x the length of the raw audio.
- When you make a mistake, pause and give yourself space to start over instead of stumbling through your words.
- Consider using an outline to stay on track and avoid side tangents that don’t provide value.
- Tools you can use to help edit and enhance your podcast audio, allowing you to cut down on time spent editing.
Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED IN THIS EPISODE:
Audacity
Riverside*
Descript
Auphonic
*Affiliate Link
Proud member of the Feminist Podcasters Collective.
Podcasting has changed so much over the last few years. The strategies that worked in 2016 for audience growth and content creation might not work today, leaving many podcasters feeling frustrated and stuck. In this episode of Podcasting Unlocked, Amy Stone and I are diving into what used to work in podcasting versus what's working now to help you grow your show and business. We talk about the evolution of the industry, the power of community building, and why you should focus on your message, not the algorithm. This week, episode 226 of Podcasting Unlocked is about the evolution of podcasting for business owners!
Amy Stone is an author, coach, and creator of The Art of Imperfect Adulting, where she champions adults navigating life's rich complexities. Through her engaging interview-style podcast and vibrant online community, she empowers individuals to embrace non-linear life journeys and continuous personal growth. She’s a mom, a stepmom and a seven-time Ironman finisher who bakes sourdough bread. Amy combines lived experience with practical guidance to foster authentic personal development.
In this episode of Podcasting Unlocked, Amy Stone is sharing the importance of being flexible with your podcast marketing strategies and actionable steps you can take right now to start growing your audience and community.
Amy and I also chat about the following:
- The importance of sharing stories from regular people to help others navigate life's challenges.
- The limitations of niche-specific podcasts and the value of a broader, inclusive approach.
- Lessons Amy has learned about how podcasting has changed in the last few years.
- Maintaining flexibility and adaptability as media and algorithms change with consumer behavior.
The podcasting world is always changing. It's time to stop trying to do what used to work and start building a strategy that works for you now.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH AMY STONE:
The Art of Imperfect Adulting
Imperfect Adulting Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
Proud member of the Feminist Podcasters Collective.
You’ve poured your heart and soul into creating powerful podcast episodes. Your insights are golden, and your storytelling is on point, but are your listeners taking the next step you want them to? If you're not telling your audience what to do next, you're leaving money on the table. In this episode of Podcasting Unlocked, we're diving into calls to action (CTAs) that will motivate your listeners, grow your business, and help you connect with your audience on a deeper level. This isn't about being salesy; it's about making an invitation, not a sales pitch. This week, episode 225 of Podcasting Unlocked is about crafting calls to action that drive results!
In this episode of Podcasting Unlocked, I’m sharing the importance of using clear and concise calls to action in your podcast episodes and actionable steps you can take right now to make it easier for your audience to take action when asked.
I also chat about the following:
- Simplifying your CTAs with short URLs and providing clear paths for listeners.
- Using podcast analytics to determine the best placement of calls to action.
- Being conversational and sincere when presenting a call to action to connect with your audience and show that you respect them.
- Providing additional value through your calls to action.
It's time to stop guessing and start guiding your listeners. Take action today and try crafting a new, authentic call to action for your next episode.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
Listeners to Leads Ep 136: Authentic Communication with Adria Firestone
Proud member of the Feminist Podcasters Collective.
Content warning: The episode discusses the death of a pet, some of the realities that happen in pet shelters, and a brief mention of suicidal mindset. Please take care of your mental health if these are sensitive topics for you. Discussion begins at 24:34.
Creating a podcast can be so much more than just sharing your content and growing your business. What if your show could become a powerful tool for advocacy, making a tangible difference in the world? In this episode of Podcasting Unlocked, we speak with a podcaster who is using her platform to be a voice for pets, animal rescue, and adoption. Learn how to use your show to highlight those doing important advocacy work and inspire your listeners to take action, no matter how small. This week, episode 224 of Podcasting Unlocked is about podcasting for animal advocacy!
Julie Marty-Pearson, PsyD, is a dynamic Podcaster, Speaker, and Coach dedicated to empowering women individuals to share their stories through podcasting. Julie has been podcasting since 2021. Her first show, The Story of My Pet, highlights inspiring tales of pets while advocating for animal rescue, fostering, and adoption. Her latest podcast, Podcast Your Story Now, is relaunching with a renewed focus on sharing women’s stories, how podcasting helps us find community, and how storytelling can be a healing process.
In this episode of Podcasting Unlocked, Julie Marty-Pearson is sharing the importance of driving change in your own way and actionable steps you can take right now to podcast to inspire others and advocate for causes close to your heart.
Julie and I also chat about the following:
- The importance of consistency and flexibility when building your podcast.
- How solo episodes in sharing personal stories and making a significant impact on listeners.
- Using your podcast as a tool for advocacy for causes you care about.
- The emotional challenges of animal rescue work and the importance of finding one's place in helping animals.
Think about a cause you're passionate about. How can you use your platform to become an advocate and inspire your listeners to take action?
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH JULIE MARTY-PEARSON:
Website
Podcast Your Story Now podcast
The Story of My Pet podcast
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
Proud member of the Feminist Podcasters Collective.
You’ve probably heard the saying, ‘Don’t judge a book by its cover,’ and while we know we shouldn’t, the reality is people do judge books and podcasts by their covers. With so many people starting podcasts, it is so important for us to use every tool available to grab and hold our listeners’ attention and podcast artwork is the first step in doing that. This week, episode 17 of Successful Podcasting Unlocked answers the question: Is podcast artwork important?
In this episode, I share:
- Podcast artwork should be aligned with the podcast’s brand and target audience.
- Consider using episode-specific cover art to create deeper brand awareness.
- Strategically align your artwork with the vibe of your show so listeners can know what to expect.
Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Proud member of the Feminist Podcasters Collective.
As a podcaster and business owner, figuring out what's next for your business can be a frustrating and confusing process. You're constantly adjusting as a person, a business owner, and a content creator. In this episode of Podcasting Unlocked, we'll help you stop just focusing on leads and start being more strategic with how you grow your business and increase your revenue. This week, episode 223 of Podcasting Unlocked is about increasing your revenue with podcast referral partnerships!
Stephanie Smith is a CFO and a business owner. She uses her financial background to help business owners take the one clear path to generating more cash in their business.Being in the financial world, she can look at a business and spot the underlying reasons why it is not profitable and has poor cash flow. And more importantly, she knows how to fix it.
In this episode of Podcasting Unlocked, Stephanie Smith is sharing the importance of using guest episodes to grow your network and actionable steps you can take right now to broaden your view of ways to earn more in your business.
Stephanie and I also chat about the following:
- Moving Beyond Leads for Revenue Growth: Don't just focus on getting more leads; there are other ways to boost your revenue.
- Leveraging Referral Partnerships: Use your podcast to intentionally create a network of referral and strategic partners.
- Auditing Your Business's Finances: Regularly review your expenses and subscriptions.
- Reconnecting with Past Guests: After an interview, follow up with your guests to build a lasting connection and explore potential collaborations.
Stop letting your podcast just be a content machine and start using it as a strategic tool for business growth. What one action can you take this week to turn a podcast connection into a meaningful partnership or revenue opportunity?
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH STEPHANIE SMITH:
Getting to the Bottom Line podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
Proud member of the Feminist Podcasters Collective.
Imagine this: You've just had an incredible interview with a podcast guest on your show, and you feel like they are a perfect fit for your services. The conversation was incredible. The energy was flowing. But what happens after the recording ends? In this episode, we're going to be talking through some strategic ways to turn those guests into clients. This week, episode 222 of Podcasting Unlocked is about the B2B podcaster’s guide to conversion!
In this episode of Podcasting Unlocked, I’m sharing the importance of building trust and long-term relationships with your podcast guests and actionable steps you can take right now to convert the right guests into clients.
I also chat about the following:
- Using podcast episodes to highlight guests while also promoting your own services and supporting your audience.
- Including extra time in your recording session for a “show after the show”, where you can ask guests where they need support in their businesses.
- The importance of following up after the conversation, referencing specific points of the conversation.
- Streamlining your guest management and follow ups with automations, task management systems, and templates.
Stop letting incredible connections slip away. Implement these strategies and watch your podcast not only grow its audience but also its impact and revenue.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
Podcasting Unlocked Ep 219: Unlocking New Audiences Through Strategic Podcast Partnerships
Proud member of the Feminist Podcasters Collective.
Are you a purpose-driven podcaster who dreams of making a real difference, not just in the podcasting world, but in your own community and country? Do you worry your message isn't reaching the people who need to hear it most, or that it's not prompting real change? This episode of Podcasting Unlocked features a powerful conversation with a podcaster who is actively working to shape his nation's future through audio, proving that your voice truly can drive impact. Discover how to create content that inspires change, shifts perspectives, and helps your community do and be better. This week, episode 221 of Podcasting Unlocked is about creating real change with your podcast!
Cody Johnston is a software engineer, entrepreneur, and content creator who thrives at the intersection of tech, creativity, and societal weirdness. With over a decade in full-stack development, cloud-native architecture, and building scalable microservices, Cody combines technical excellence with agile leadership, DevOps innovation, and a keen UX sensibility. Today, he applies this problem-solving approach to storytelling and media through his platform, The Weird Canadian. Cody’s work delves into the interconnectedness of AI, Canadian politics, and digital platforms, uncovering the hidden systems shaping our daily lives.
In this episode of Podcasting Unlocked, Cody Johnston is sharing the importance of making an impact in our communities and actionable steps you can take right now to grow your podcast.
Cody and I also chat about the following:
- Podcasting for Purpose: A podcast can be a powerful tool for making an impact, even if it's just changing one person's way of thinking. Focus on how your content helps your community or country do and be better.
- Finding Your Authentic Message: Your podcast journey may be iterative. Start from a place of passion and let your message evolve as you understand what your audience truly wants to hear and what genuinely motivates you.
- Addressing Current Issues: While aiming for a broader message, current events and political issues may need to be addressed if they significantly impact the core topics you cover. Your role can be to bring individual stories and perspectives to light, helping to shape national conversations.
- Embracing Individuality: Counter the mainstream by highlighting unique perspectives and making the "weird" prominent. Your podcast can be a platform to fix what isn't working for everyday people and celebrate often-unboasted achievements.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH CODY JOHNSTON:
The Weird Canadian
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
Proud member of the Feminist Podcasters Collective.
With the rise of AI, we are seeing more and more podcasting platforms and tools offering AI features. But how can we leverage these tools to be efficient with our podcast creation while also intentionally keeping our authentic voice? This week, episode 16 of Successful Podcasting Unlocked answers the question: How can I ethically use AI as a podcaster?
In this episode, I share:
- Platforms like YouTube and Apple Podcasts now require podcasters to disclose the use of AI in their content creation.
- Ethical use of AI is using AI tools to enhance existing content or brainstorm ideas rather than relying on it to create original content.
- You should treat AI like an intern, always overseeing and checking the content it generates before using it.
- Podcasters should be encouraged to make the most of AI tools while still maintaining their own voice and expertise.
Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Proud member of the Feminist Podcasters Collective.
Are you an entrepreneur struggling to juggle the demands of your business, family, and personal well-being? In this episode of Podcasting Unlocked, we sit down with the incredible Charisse Walker, a true jack-of-all-trades, to explore her journey as a podcaster, author, realtor, lender, and TV show host. Discover how to embrace your multifaceted roles, maintain your entrepreneurial drive, and build stronger relationships with yourself and others, even amidst a busy life.This week, episode 220 of Podcasting Unlocked is about balancing motherhood and business!
Charisse Walker is a powerhouse businesswoman with a unique perspective on business, life, and motherhood. As a divorced mom, former corporate executive, remarried mother, and children ranging in age from 9 to 34, Charisse knows the difficulties of returning to school while working full-time, juggling a career and family, being a single-mom, and dealing with special needs children. Charisse lives in Utah and is an author of Flipping the Iceberg, a podcaster for Unbreakable Mompreneurs, the host of an Emmy-nominated tv show called, The American Dream, coaches people in three areas: investing in real estate, business, and life.
In this episode of Podcasting Unlocked, Charisse Walker is sharing the importance of embracing your multifaceted life and actionable steps you can take right now to improve your communication with guests and personal relationships alike.
Charisse and I also chat about the following:
- Celebrating all the aspects of who you are, not just a podcaster or mother.
- How the power of podcasting offers a unique opportunity to meet diverse individuals and hear their stories.
- The importance of healing personal trauma to build healthier relationships.
- Sustaining relationship growth at all stages, from meeting to marriage and beyond.
What steps can you take today to embrace your multifaceted self and strengthen your relationships? Whether it's through open communication, understanding your triggers, or simply making time for genuine connection, remember that your journey is unique and constantly evolving.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH CHARISSE WALKER:
Unbreakable Mompreneurs Podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
Proud member of the Feminist Podcasters Collective.
Are you tired of endlessly creating content and competing on social media, only to see minimal growth for your podcast? What if the secret to reaching thousands of new listeners isn't more content from you, but smarter connections with others? Today, I’m diving deep into transforming simple podcast guesting into powerful, strategic partnerships that can double, triple, or even quadruple your downloads! This week, episode 219 of Podcasting Unlocked is about unlocking new audiences through strategic podcast partnerships!
In this episode of Podcasting Unlocked, I’m sharing the importance of creating a deeper connection with the podcast host to enhance the guesting experience and actionable steps you can take right now to form strategic partnerships through your podcast.
I also chat about the following:
- Reframeing podcast guesting as creating strategic partnerships for you and your business.
- Demonstrating genuine care for the host's audience by asking what you need to know to provide maximum value.
- Exploring out-of-the-box collaboration opportunities like content swaps, joint episodes, and more.
- Nurturing these new relationships after your episodes are released.
This week, identify just one potential collaboration partner. Brainstorm mutually beneficial opportunities you could offer or explore together. Then, take action to nurture that connection!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
Your Mental Health is More Important Than Productivity with Lisa Zawrotny
Being an Effective Podcast Guest with Emily Aborn and Lisa Zawrotny
Proud member of the Feminist Podcasters Collective.
Are you a podcaster or content creator struggling to get your message seen and heard in a crowded digital landscape? Do you spend countless hours on your audio content only to neglect the powerful impact of written materials? In this episode of Podcasting Unlocked, we tackle a common pain point for podcasters: the often-overlooked yet crucial written side of podcasting. Jon Clemence is here to delve into how optimizing your podcast descriptions, social media posts, and even transforming episodes into blog posts can significantly boost your reach and engagement.This week, episode 218 of Podcasting Unlocked is about making the most of your podcast’s written content!
Jon Clemence is the creator and owner of Cedar Press Proofreading, LLC. After a 15-year corporate career that was mercifully ended by the COVID pandemic, Jon has formed relationships with over 20 companies, providing them with top-notch services designed to help their content reach more people and convert website visitors into customers. Jon has edited countless articles, web pages, and blog posts, written dozens of podcast ads for several big names in the Health industry, and even ghostwritten a newsletter with a readership numbering hundreds of thousands of people.
In this episode of Podcasting Unlocked, Jon Clemence is sharing the importance of effective writing to promote your podcast and actionable steps you can take right now to make your sales copy sound more conversational, less like a car salesman.
Jon and I also chat about the following:
- Crafting unique and informative podcast and episode descriptions for different platforms.
- A three-step process for your social media content to stop the scroll.
- Transforming your podcast episodes into blog posts to gain an SEO boost and expand your reach.
- Integrating your sales message into your podcast conversationally.
The power of your podcast extends far beyond just audio. By strategically crafting your written content, you can amplify your message, attract your ideal audience, and achieve your podcasting goals.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH JON CLEMENCE:
Content Creators Unite! Podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
Proud member of the Feminist Podcasters Collective.
As a podcaster, you know how much work goes into creating just one episode. So when a guest comes to you asking for their episode to be taken down, this can feel frustrating. This week, episode 15 of Successful Podcasting Unlocked answers the question: My guest wants me to take down their episode, what should I do?
In this episode, I share:
- Don’t take their request personally, as it is more likely a reflection of something they said than the quality of you or your work.
- Include clear terms in your intake form giving you the right to use and edit the content as you see fit.
- Consider other options like re-editing portions of the episode before agreeing to take it down completely.
- Talk with your guest, understand their concerns, and make your decision on a case-by-case basis.
Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Proud member of the Feminist Podcasters Collective.
Are you a creative podcaster struggling to monetize your show or strategically manage your guests? This episode of Podcasting Unlocked dives deep into these pain points, offering actionable strategies to transform your podcast into a thriving and sustainable venture. Join Alesia Galati and Stephanie Graham as they explore effective monetization models, smart guest collaboration, and how to leverage your podcast for broader creative goals. This week, episode 217 of Podcasting Unlocked is about the creative podcaster’s guide to strategic collaborations!
Stephanie Graham is a multidisciplinary artist, filmmaker, and host of noseyAF, a podcast that takes listeners behind the scenes of creative lives. With a background in film and photography, Stephanie’s work explores themes of social class, subcultures, race, and gender—often with humor and a deep curiosity about people and their behaviors. Through noseyAF, she invites artists, activists, and everyday movers and shakers to share their real, unfiltered experiences—not as a press opportunity, but as an honest exchange about the creative process.
In this episode of Podcasting Unlocked, Stephanie Graham is sharing the importance ofbuilding meaningful relationships with your guests and actionable steps you can take right now to capitalize on monetization opportunities.
Stephanie and I also chat about the following:
- Various ways to monetize your podcast beyond traditional methods, including private, paid limited series and high-tier sponsorship packages.
- The importance of a clear contractual agreement with podcast guests.
- How interviewing other creatives can automatically increase your visibility.
- The power of community and open-mindedness.
Ready to transform your podcast into a powerful platform that aligns with your creative and business goals? Tune in to this episode of Podcasting Unlocked and start implementing these strategies today!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH STEPHANIE GRAHAM:
NoseyAF Website
Artwork Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
Podcast Sponsorships: A Comprehensive Guide to Finding and Securing Sponsors
Creating Conversations Your Guests are Proud to Share with Mai-kee Tsang
Proud member of the Feminist Podcasters Collective.
Have you ever struggled with stiff or awkward podcast interviews, leaving you wondering if your guests and listeners truly connected? In this episode of Podcasting Unlocked, join Alesia Galati as she reveals the secret to genuine, impactful conversations: mastering guest management before and after you hit record. Learn how to make your guests feel comfortable and valued, ensuring every interview is a win for both you and your audience. This week, episode 216 of Podcasting Unlocked is about mastering guest management for impactful interviews!
In this episode of Podcasting Unlocked, I’m sharing the importance of creating a safe and comfortable space for your guests and actionable steps you can take right now to automate guest communication.
I also chat about the following:
- Streamline Your Guest Intake Process: Implement a clear and concise intake form, whether for pre-approved guests or those from platforms like PodMatch, to gather essential information and set expectations from the start.
- Prepare Your Guests Thoroughly: Send automated pre-interview emails detailing technical requirements, video recording information, and what to expect during the conversational interview style.
- Create an Engaging Interview Environment: Begin with a casual welcome, practice active listening, and avoid over-scripting to allow for genuine, empathetic conversations that benefit both your guest and your audience.
- Prioritize Post-Interview Follow-Up: Ask guests for their feedback immediately after recording, send automated thank-you emails with social assets, and explore referral program opportunities with strategic partners.
Ready to transform your podcast interviews into truly impactful conversations? Implement these guest management strategies to elevate your show and connect more deeply with your audience.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
Where Can I Find Quality Guests for my Podcast?
Listeners to Leads 170: The Value of Referral Partners Through Podcast Guests with Carol Hamilton
How Do I Get My Guest to Share About Their Episode?
Proud member of the Feminist Podcasters Collective.
Building a thriving online business and podcast requires more than just great content – it demands a strong foundation you control. In this episode of Podcasting Unlocked, we tackle a common pain point for podcasters and online entrepreneurs: over-reliance on social media platforms that can disappear overnight. Join us as Tracy Beaver explains why an email list for podcasters is your most valuable asset and how to implement effective email marketing strategies to grow your audience and income. This week, episode 215 of Podcasting Unlocked is about how to grow your podcast email list!
Tracy Beavers is an award winning business and sales coach from Arkansas with over 20 years experience in marketing, sales and business growth. She has helped hundreds of entrepreneurs over the years with everything from overcoming the fear of sales to growing their brand visibility and email lists through organic marketing strategies.
In this episode of Podcasting Unlocked, Tracy Beaver is sharing the importance of having an email list for podcasters and actionable steps you can take right now to migrate people from social media to your email list.
Tracy and I also chat about the following:
- Own Your Audience: Social media platforms are "rented land." An email list provides direct access to your audience, ensuring you maintain communication even if platforms change or disappear.
- Email Boosts Downloads & Sales: Regularly emailing your list directly correlates with increased podcast downloads and offers a powerful sales funnel for your products, services, or sponsorships.
- Strategic Calls to Action: Integrate clear verbal calls to action in your podcast episodes and detailed links in your show notes that lead listeners directly to your email list, not just your social media profiles.
- Optimize Your Online Presence for List Growth: Your social media profiles, from cover photos to "About" sections, should funnel visitors to your email list or a free community that encourages email sign-ups.
Ready to transform your podcast visibility and secure your future online? Don't just rely on social media; build your owned audience with a powerful email list. Start implementing these strategies today and see the growth for yourself! What's one step you'll take this week to prioritize your podcast email list growth?
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH TRACY BEAVERS:
Podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
Be a Confident Entrepreneur Facebook Group
Proud member of the Feminist Podcasters Collective.
If you have been podcasting for any amount of time, you know that it takes a lot of heart and excitement to consistently create content. But how do you know when it’s time to throw in the towel? This week, episode 14 of Successful Podcasting Unlocked answers the question: How do I know if it’s time to stop podcasting?
In this episode, I share:
- Get clear and honest with yourself about your podcast goals and evaluate the effort you put into achieving them.
- Consider how life situations and podcast frequency impact your ability to keep going.
- Motivation, purpose, and setting yourself apart from other podcasters are important factors to consider.
- Trust yourself to make the right decision that works for YOU.
Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED IN THIS EPISODE:
Ep 5: What are the Dos and Don'ts of Launching a Podcast?
Ep 12: Should my Podcast Be Weekly, Bi-weekly, or Monthly?
Proud member of the Feminist Podcasters Collective.
Trying to nail down your podcast audience is no easy task. It can be frustrating trying to figure out their exact persona, especially when we often put listeners into neat little boxes. But what if I told you there's a deeper way to understand your ideal listener, your guests, and even yourself that goes far beyond simple demographics? In this episode, I'm joined by the incredible Dr. Lola Adeyemo to dive into the powerful concept of intersectionality in content creation. This week, episode 214 of Podcasting Unlocked is about intersectionality in podcasting!
Dr. Lola Adeyemo is the CEO and lead facilitator at EQImindset, a management consulting firm, and the Executive Director and Founder of a non-profit called Immigrants in Corporate Inc., a membership platform empowering immigrant professionals to thrive in corporate America. She is also the co-founder and leads operations as COO at an IT consulting firm, Sapient Logic, a rapidly growing government contracting firm with 21 full-time employees. Drawing from almost two decades of experience across Fortune 250 Global STEM companies, she partners with organizations to increase their business goals through employee engagement and retention and scale their inclusion programs through business-aligned and optimized Employee Resource Groups (ERGs).
In this episode of Podcasting Unlocked, Dr. Lola Adeyemo is sharing the importance of intersectionality and how it applies differently to different people. and actionable steps you can take right now to create inclusive content and attract diverse guests.
Dr. Lola and I also chat about the following:
- Lola’s book “Thriving in Intersectionality” and how it shaped her podcast.
- The definition of intersectionality and how it has evolved over time to a broader scope.
- Understanding your audience's needs and interests to stay relevant and inclusive.
- Creating thoughtful follow-up strategies to stay engaged with your guests.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH DR. LOLA ADEYEMO:
Website
Thriving in Intersectionality podcast
Thriving in Intersectionality book
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
Proud member of the Feminist Podcasters Collective.
If you’ve been podcasting for a little while and are feeling that it’s time to make a change, you might find yourself considering a podcast rebrand. But depending on the evolution of your content and your audience, you may also consider if a simple refresh could do the trick or if it’s time to restart with a completely new podcast. So, how do you know which is the right option for you? This week, episode 13 of Successful Podcasting Unlocked answers the question: How can I successfully rebrand my podcast?
In this episode, I share:
- Consider reaching at least 25 episodes to have a clearer understanding of your audience and content before considering a rebrand.
- Evaluate whether you need a full podcast rebrand or just a brand refresh.
- If you’re changing the overall content or audience, starting over with a new podcast might be better than a brand overhaul.
- Treat your rebrand like you would a launch, communicating with your audience to build excitement.
Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Proud member of the Feminist Podcasters Collective.
Are you creating amazing podcast content but feeling like you're not reaching enough people? Today, we’re covering the essential world of podcast repurposing, revealing how to strategically transform your long-form and short-form content to expand your reach and grow your business. Join us as Felly Day shares actionable insights on maximizing your podcast's impact, from leveraging guest episodes and optimizing for SEO to building your email list and even pitching yourself for other shows. This week, episode 213 of Podcasting Unlocked is about growing your audience and business with content repurposing!
Felly Day is a Content Strategist and Feel Good Marketing Mentor. She manages her content repurposing agency, Felly Day VA, from her laptop while balancing 1:1 clients and traveling. Her team focuses on repurposing content to build your omnipresence and cut your conversion time in half. She is also the host of The Unprofessional Entrepreneur podcast.
In this episode of Podcasting Unlocked, Felly Day is sharing the importance of strategically repurposing your content and actionable steps you can take right now to make your short-form content longer.
Felly and I also chat about the following:
- Deciding on the core content you can keep coming back to.
- Leveraging your guest appearances on other shows for content.
- Why adding context is crucial for effective repurposing.
- Choosing the platforms to focus on that work best for you and your business.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH FELLY DAY:
Website
The Unprofessional Entrepreneur podcast
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
Proud member of the Feminist Podcasters Collective.
If you’ve been creating content for any amount of time, you’ve likely heard the phrase, “content is king,” and further, “if content is king, consistency is queen.” I would like to take that a step further and say that your capacity is the key to how consistently you’re producing content. This week, episode 12 of Successful Podcasting Unlocked answers the question: Should my podcast be weekly, bi-weekly, or monthly?
In this episode, I share:
- Producing consistently does not mean you’re producing daily. It means you’re producing on a consistent routine that is based on your capacity.
- Your capacity is based on your lifestyle and the season of life that you’re currently in.
- There is no one-size-fits-all answer to how often a podcast should be released; it depends on your individual capacity to show up without burning yourself out.
Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Proud member of the Feminist Podcasters Collective.
Tired of the social media hamster wheel for your podcast? Discover how Pinterest can revolutionize your podcast growth! In this episode, we dive deep into transforming your podcast marketing with Ruby Ringo. She talks about Pinterest SEO, evergreen content strategies, smart optimization tips, and more. This week, episode 212 of Podcasting Unlocked is about Mastering Pinterest SEO for More Downloads!
Ruby Ringo is a Pinterest Strategist and Manager who specializes in podcast marketing. She is a wife, a mom, a stepmom, a friend, a volunteer, a daughter, a sister, and many other things - including a lover of dark chocolate and soft pretzels. She is a firm believer that our roles do not define our purpose, and that her own purpose is to bring hope. That purpose comes through in every area of her life, whether it is helping a friend escape an abusive relationship, or implementing Pinterest strategies that make her clients’ analytics skyrocket.
In this episode of Podcasting Unlocked, Ruby Ringo is sharing the importance of taking the time to teach Pinterest what your content is about and actionable steps you can take right now to get started using Pinterest to increase your podcast’s visibility.
Ruby and I also chat about the following:
- Pinterest as a powerful tool for podcasters to reach new audiences.
- Why optimizing your Pinterest profile is a crucial first step for visibility.
- The importance of utilizing evergreen content for search engines like Pinterest.
- Creating boards and content that cater to different stages of the audience's journey.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH RUBY RINGO:
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
SmarterQueue
TailWind
Proud member of the Feminist Podcasters Collective.
One of the #1 ways to quickly and efficiently grow your show is to be a guest on other people’s podcasts. But pitching yourself as a guest takes more effort than sending out a copy-and-paste e-mail template and hoping for the best. To successfully pitch yourself, you need to avoid 4 major mistakes that make podcasters skip over your pitch. This week, episode 11 of Successful Podcasting Unlocked answers the question: What are common podcast pitching mistakes people make?
In this episode, I share:
- Before pitching, take the time to research the show, listen to some episodes and find ways that you can add value to their already existing content.
- Personalize your pitch in a way that shows genuine interest and appreciation for the host AND their audience.
- Engage with and support the host outside of your pitch to build connection and trust.
- People are busy, so if you’re not following up on your pitch, you may miss an opportunity.
Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Proud member of the Feminist Podcasters Collective.
Does it feel like your podcast episodes vanish into the digital void after they're published? It might be because hitting 'upload' doesn’t mean the work is done. In this episode of Podcasting Unlocked, we’re joined by Deirdre Tshien, CEO and co-founder of Capsho, an AI-powered content writer that helps podcasters and entrepreneurs draft all elements of their marketing, from show notes to social media and more. We explore common pitfalls in content repurposing, strategies for effective marketing, and the role of tools like Capsho in simplifying the process. This week, episode 211 of Podcasting Unlocked is about maximizing your podcast reach through repurposing!
Deirdre Tshien is the Co-founder & CEO of Capsho, the fastest way to market and grow your podcast. Capsho is an AI-Powered Podcast Content Writer that helps entrepreneurs who podcast create a draft of their episode title, player description, show notes, social media captions, quotes, emails, blog post, LinkedIn article and YouTube description so that they can quickly amplify their message, grow their listeners and build their movements. She is the creator of Content Dripping, author of Honey Trap Marketing and host of the Grow My Podcast Show.
In this episode of Podcasting Unlocked, Deirdre Tshien is sharing the importance of focusing on a few key platforms for your marketing efforts and actionable steps you can take right now to make repurposing your content easier.
Deirdre and I also chat about the following:
- Podcast marketing challenges that prevent visibility.
- Some common pitfalls of content repurposing and what you can do differently.
- How content creation is only a part of the marketing process, not the whole thing!
- Utilizing tools and testing different strategies to learn what resonates with your audience.
If you’re interested in giving Capsho a try, head to capsho.com to start your free trial! And if you sign up using the code ALESIA, you’ll receive 50% off your subscription price for the duration of your time with Capsho!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH DEIRDRE TSHIEN:
Capsho
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
Podcasting Unlocked Ep 166: The Power of Authentic Engagement on Instagram with Jillian O'Keefe
Proud member of the Feminist Podcasters Collective.
We have found that people usually have 1 out of 4 main podcasting goals. One of these goals tends to be audience engagement which means that your listeners are actively connecting to and interacting with the content you put out. This week, episode 10 of Successful Podcasting Unlocked answers the question: How do I know if my podcast is engaging?
In this episode, I share:
- Engaging content varies depending on the target audience and their interests, so it’s important to consider what resonates with them.
- Specific goals for audience engagement might look like increasing episode completion rates, doubling ratings and reviews or having a percentage of listeners send you a DM.
- Tracking and measuring engagement is essential to assess the effectiveness of strategies and make improvements to your show.
Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Proud member of the Feminist Podcasters Collective.
Is AI the tool that can take everything from your podcasting workflow, from idea generation to marketing strategy, up a notch? On this episode of Podcasting Unlocked, Erich Archer, an Emmy-winning AI video specialist, sits down to talk about the practical applications of AI for podcasters while busting some common myths. From generative videos to AI-powered research and workflow automation, we dive deep into how AI tools like ChatGPT can revolutionize your content creation process. This week, episode 210 of Podcasting Unlocked is about leveling up your podcast with AI tools!
Emmy-winning AI video specialist Erich Archer, creator of the AI tool ecosystem Smarty Pants, bridges creativity and technology. His generative AI work includes the short film "RUFUS" and "The First Artist," a collaboration with DreamFlare AI. Archer has received Telly and Communicator Awards for AI innovation and is a fellow at The AI Exchange. A speaker on AI's potential, he is also the Executive Director of 1623 Studios.
In this episode of Podcasting Unlocked, Erich Archer is sharing the importance of utilizing AI-generated content to save time and actionable steps you can take right now to start learning about how AI can work for you.
Erich and I also chat about the following:
- The current state of generative video production and its similarities to digital music production.
- The benefits of using AI for research, automation, and creating custom GPTs for regular use.
- Maintaining the human element of creation and production when using assistive AI tools.
- How AI applications are not one-size-fits-all, and using different applications for different purposes.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH ERICH ARCHER:
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
Podmatch
Descript
Proud member of the Feminist Podcasters Collective.
Are you drowning in the details of podcast production, constantly feeling like you're one step behind? In this episode of Podcasting Unlocked, we’re diving deep into the world of podcast workflow automations. I’m sharing actionable strategies to streamline your process, save time, and finally achieve that elusive feeling of podcasting efficiency. From guest scheduling to social media promotion, discover the tools and techniques that can transform your podcast journey from frustrating to fulfilling. This week, episode 209 of Podcasting Unlocked is about podcast workflow automation!
In this episode of Podcasting Unlocked, I’m sharing the importance of automating systems for your podcast and actionable steps you can take right now to take some of the work of podcasting off your plate.
I also chat about the following:
- Identifying the bottleneck in your personal podcast workflow.
- Automating scheduling with guests so everyone has all the information they need.
- Tools Galati Media uses to create high-quality podcasts, while still saving time.
- Resources to start your own automation journey.
Don’t forget to head to check out my Podcast Workflow Checklist, or visit helpmypod.com to schedule a consultation.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
ClickUp
Calendly
Podmatch
Descript
OpusClips
Meet Edgar
Proud member of the Feminist Podcasters Collective.
Can a simple microphone and a heartfelt conversation truly change the world? Absolutely. In this episode, we’re diving into the powerful intersection of advocacy and podcasting with Hollis Peirce, the driving force behind "21st Century Disability." Hollis shares his inspiring journey of using his podcast as a platform to redefine disability, challenge societal norms, and give voice to often-unheard stories. Discover how a shift from scripted lectures to genuine dialogue can ignite real change and foster a community dedicated to creating a more inclusive world. This week, episode 208 of Podcasting Unlocked is about the power of advocacy through podcasting!
Hollis Peirce, a physically disabled man in his late 30s, uses his dry and dark humor to navigate life's challenges. Diagnosed with MD at six months, he defied low expectations and pursued ambitious goals. He earned a bachelor's in History in 2015 and a master's in History with a specialization in Digital Humanities in 2019. Finally, he founded the Ottawa Power Wheelchair Hockey League in 2009 and volunteered at local music festivals throughout his youth. His efforts earned him the Governor General of Canada's Meritorious Service Medal in 2024.
In this episode of Podcasting Unlocked, Hollis Peirce is sharing the importance of being flexible with different elements of your podcast and actionable steps you can take right now to promote your podcast while staying authentic.
Hollis and I also chat about the following:
- The different perspectives on disability and the prejudice disabled people face in society.
- Changing your podcast format based on feedback from listeners and trusted sources.
- Using listener data to explore audience preferences.
- Promoting your podcast through community connections to increase visibility.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH HOLLIS PEIRCE:
Podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
Proud member of the Feminist Podcasters Collective.
If you’ve ever had a guest on your podcast that you were so excited to share with your audience as well as tap into their audience and the guest didn’t share their episode, you know how frustrating that can be. The solution is as simple as providing your guests with a few key elements that make it quick and easy for them to promote their episode. This week, episode 9 of Successful Podcasting Unlocked answers the question: How do I actually get my guest to share about their episode?
In this episode, I share:
- Provide guests with an overview of the conversation as well as bullet points of the topics discussed.
- Use quotes and graphics to create visually appealing content for guests to share.
- Share any video content you create with guests to provide additional promotional material.
- Include direct links to the episode and your social media to encourage guests to connect further and tag you when they share the episode.
Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED IN THIS EPISODE:
Otter.AI*
*affiliate link
Proud member of the Feminist Podcasters Collective.
Ever wondered what truly separates a respected voice in your field from someone who's the go-to authority? In this episode of Podcasting Unlocked, we're cracking the code on that very question. We dive deep into the critical distinction between authoritative positioning and thought leadership with Dennis Meador of the Legal Podcast Network. Dennis brings his extensive experience working with professionals, particularly in the legal field, to unpack how these two concepts can drastically impact your business growth and client acquisition. Discover how to leverage the power of podcasting and digital media to not only stand out in your industry but also to attract your ideal clients by showcasing your unique expertise and building genuine trust. This week, episode 207 of Podcasting Unlocked is about authoritative positioning versus thought leadership!
Dennis Meador, a lifelong entrepreneur who started his first company at 14, discovered his passion for helping other businesses in his early 20s, leading to over 20 years of advising attorneys on growth. In early 2024, he launched The Legal Podcast Network after recognizing the demand from attorneys wanting podcasts. He believes the network helps attorneys, especially those in smaller practices, establish authority and attract ideal clients by showcasing their expertise.
In this episode of Podcasting Unlocked, Dennis Meador is sharing the importance of differentiating between thought leadership and authoritative positioning and actionable steps you can take right now to craft content that will land you more clients.
Dennis and I also chat about the following:
- The need for simplicity and low friction in podcast production.
- The role of evergreen content in your marketing plan and adapting to different social media platforms.
- Working backwards from the end goal to create content that aligns with your goals.
- Utilizing AI tools to help make you more efficient at work.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH DENNIS MEADOR:
The Legal Podcast Network
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
SideCoach.ai
Proud member of the Feminist Podcasters Collective.
Have you ever found yourself staring at your podcast dashboard or blank word document, wondering what on earth you're going to talk about next? You're definitely not alone! That feeling of creative block can hit even the most experienced podcasters, sometimes leading to the dreaded pod fade. Today on Podcasting Unlocked, we're diving headfirst into actionable strategies to spark those creative juices and generate a backlog of engaging episode ideas. This week, episode 206 of Podcasting Unlocked is about creative techniques to brainstorm episodes for your podcast!
In this episode of Podcasting Unlocked, I’m sharing the importance of balancing consistency with your creative passion and actionable steps you can take right now to plan ahead for when the creativity just doesn’t flow.
I also chat about the following:
- How changing your environment can promote creativity.
- Why getting feedback from your audience is invaluable.
- Using established techniques like mind mapping to coax out more ideas.
- Flipping the script on common questions for unique topic ideas.
Remember, while content is king in the world of podcasting, consistency is the key to gaining traction with your show and keeping your audience coming back for more. By planning ahead and brainstorming, you’re well on your way to supporting your future self when creativity is hard to come by.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
Find Your Podcast Frequency: Choose Consistency Based on Capacity
Launching Your First Podcast: Strategies, Tools, and Overcoming Fear with Lauren Burns
The Power of Taking Imperfect Action with Suzanne Culberg
Podcast Launch Roadmap
Proud member of the Feminist Podcasters Collective.
Are you ready to stop holding back and truly connect with your audience? In this episode, we dive deep with Jodi Peterman, owner of Elizabeth Erin Designs and host of "Designing in 5D," as she unveils the power of authenticity in growing both your podcast and your business. Jodi shares her inspiring journey of overcoming fear, embracing her unique "crazy creative side," and using her podcast as a tool for spiritual connection, client engagement, and genuine brand awareness. Whether you're a new or seasoned podcaster, or a business owner looking to stand out in a crowded market, Jodi's insights will inspire you to let your true self shine and watch your impact grow. This week, episode 205 of Podcasting Unlocked is about growing your podcast and business through authenticity!
Jodi Peterman is the CEO of Elizabeth Erin Designs and the host of Designing in 5D, a new podcast exploring the creativity and logic behind transforming spaces. She has spent years refining a process that blends artistry with practical design solutions, helping clients achieve spaces that are both beautiful and functional. Jodi also incorporates inspiration from her travels into her work, exploring how diverse cultures and aesthetics can enhance and enrich living spaces.
In this episode of Podcasting Unlocked,Jodi Peterman is sharing the importance of creating genuine connections with your audience and actionable steps you can take right now to build brand awareness through podcasting.
Jodi and I also chat about the following:
- The evolution of Designing in 5D, both as a podcast and business model.
- The challenge of translating a visual, tactile business like interior design into a podcast format.
- Utilizing AI to help brainstorm and organize ideas, especially if you have dyslexia or other learning disorder.
- Using your podcast to open up other opportunities, like speaking engagements.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH JODI PETERMAN:
Designing in 5D
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
Proud member of the Feminist Podcasters Collective.
You’ve already put in so much effort to create an incredible audio experience for your listeners… and then it comes time to write the show notes. Show notes can feel like such an afterthought and yet, they’re more important than you think. This week, episode 8 of Successful Podcasting Unlocked answers the question: Are show notes actually important?
In this episode, I share:
- Podcast show notes should be optimized for SEO (Search Engine Optimization).
- Transcribing your episode can help in creating comprehensive show notes.
- Expanding on your show notes can be a great way to repurpose content, turning them into a blog post.
- Adding timestamps and transcripts to show notes can enhance their SEO-friendliness.
Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED IN THIS EPISODE
Otter.AI*
Riverside*
*affiliate link
Proud member of the Feminist Podcasters Collective.
Ever wondered what it really takes to build a successful podcast that stands the test of time? Today, guest Lorraine Ball shares her extensive journey in podcasting, starting from her initial curiosity in 2009 to the evolution of her show, 'More Than a Few Words.' She discusses the challenges and changes in podcasting formats, the importance of technology, and the dynamics of co-hosting. Lorraine emphasizes the significance of communication, the art of being a good guest, and the value of reusing content effectively to reach a broader audience. This week, episode 204 of Podcasting Unlocked is about podcasting strategies and tips!
Entrepreneur, author, professional speaker, and host of More than a Few Words, Lorraine brings creative ideas, practical tips, and decades of real-world experience to every conversation. Leaning on her experience as a business owner and former corporate executive, she delivers solid, usable content in a style that will motivate your audience to action.
In this episode of Podcasting Unlocked, Lorraine Ball is sharing the importance of clear communication between guests and hosts and actionable steps you can take right now to repurpose your content to reach new audiences.
Lorraine and I also chat about the following:
- Understanding the right podcasting format for you by trying new things.
- The dynamics and challenges of co-hosted shows.
- Tips for being a good podcast guest.
- Collaborating with guests to create meaningful conversations.
Don’t forget to head over to https://morethanafewwords.com/ to access Lorraine’s podcast, resources, and more!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH LORRAINE BALL:
More Than a Few Words
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
Proud member of the Feminist Podcasters Collective.
Whether you’re posting weekly, bi-weekly, or on a different cadence, there are so many ways to create consistent, bingeable episodes for your audience. But have you also considered a season? Having a group of podcast episodes that have a predetermined start and end before moving onto the next group is just another way you can organize and release your podcast episodes. This week, episode 7 of Successful Podcasting Unlocked answers the question: Should my podcast have seasons or be ongoing?
In this episode, I share:
- The difference between episodic and serial style podcasts.
- Seasons can create breaks for the host and build anticipation for the listeners.
- The number of episodes in a season varies and is based on personal preferences or external factors.
- Deciding whether to have seasons depends on your podcast’s unique goals.
Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Proud member of the Feminist Podcasters Collective.
Are you tired of feeling like you're throwing spaghetti at the wall with your podcast's marketing and just hoping something sticks? Today, I’m sitting down with marketing veteran James Hipkin, who boasts 40 years of experience, to demystify digital marketing specifically for podcasters. We're diving into strategic, actionable steps you can take to stand out from the crowd, no dancing in short-form videos necessary. Get ready to learn how to leverage your website and email list as your most valuable digital assets, optimize your content for search intent, and build meaningful relationships with your audience. This week, episode 203 of Podcasting Unlocked is about demystifying digital marketing strategies for podcasters!
James Hipkin is the Founder and CEO of Inn8ly, a website design service that prides itself on creating and maintaining professional websites for small businesses without prohibitive costs. Since 2010, James has built his clients' businesses with digital marketing. Today, James is passionate about websites and helping the rest of us understand online marketing. His customers value his jargon-free, common-sense approach.
In this episode of Podcasting Unlocked, James Hipkin is sharing the importance of reliably connecting with those on your email list and actionable steps you can take right now to implement digital marketing best practices for your podcast.
James and I also chat about the following:
- The two digital assets you truly own: your website and your email list.
- The difference between informational and transactional keywords and their impact on SEO.
- Using the 70-20-10 rule for your email content, focusing on bringing value.
- The importance of empathy, humility, and patience in digital marketing.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH JAMES HIPKIN:
X (formerly Twitter)
Inn8ly
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
Proud member of the Feminist Podcasters Collective.
As a podcaster, it can be difficult to consistently come up with new content ideas. This is a huge reason the majority of podcasters never make it past 20 episodes. This week, episode 6 of Successful Podcasting Unlocked answers the question: How do I brainstorm my podcast content?
In this episode, I share:
- Market research is essential for understanding the needs and interests of your target audience.
- Search engines like Google, YouTube, and Pinterest can provide valuable insights into what people are talking about.
- Answer the Public is another useful tool for discovering relevant keywords that people are searching for.
- Engage your audience and past client conversations to generate ideas based on the conversations you’re already having.
- Online communities are great places to find the type of questions your ideal listener is already asking.
Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Proud member of the Feminist Podcasters Collective.
Feeling like your podcast is just you shouting into the void? You've poured your heart and soul into your show, but the downloads just aren't reflecting your effort. In today’s episode, Alesia conducts a live, in-depth podcast audit with Erin of Medium Lady Talks, dissecting common SEO pitfalls, guest management strategies, and actionable steps to finally unlock the audience growth you deserve. This week, episode 202 of Podcasting Unlocked is about navigating podcast burnout after 5 years, and what you can do to breathe some fresh air into your show!
Erin Vandeven is the host of Medium Lady Talks, the podcast for burnt-out millennial moms who want to reclaim their time, energy, and joy—without the pressure of perfection. A working mom and mindful living advocate, Erin shares refreshingly honest conversations and practical strategies to help you navigate motherhood, career, and self-care with medium effort. If you’re overwhelmed by unrealistic expectations and craving a more sustainable approach to life her show is for you!
In this episode of Podcasting Unlocked, I’m sharing the importance of auditing your podcast to see what changes you can make instead of having to start over and actionable steps you can take right now to optimize your podcast for maximum visibility.
Erin and I also chat about the following:
- Formatting your show notes for search engines (your audience isn’t reading them!)
- Updating your show’s title to better reflect your ideal audience.
- Implementing an automatic workflow for better guest communication after recording, including providing shareable assets.
- Analyzing your podcast stats to find the best episode length for you and your audience.
Remember: just because your podcast hasn’t seen the growth you desire after several years doesn’t mean you need to start over from scratch! There are simple steps you can take to improve your visibility and reach without going down the road to burnout!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH ERIN:
Medium Lady Talks
Patreon
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
Riverside
Proud member of the Feminist Podcasters Collective.
With over 50 podcasts launched to date, there are many different strategies we at Galati Media have tried and tested over time. Through this process, we have found the strategies that work and the strategies that fall short when it comes to launching a strategic podcast. This week, episode 5 of Successful Podcasting Unlocked answers the question: What are the dos and don’ts of launching a podcast?
In this episode, I share:
- Take time to plan your podcast concept and understand your target audience.
- Have a content plan that goes well beyond your launch episodes.
- Find your unique voice and style instead of copying what you see others doing.
- Actively promote your podcast and engage with your audience.
- Avoid comparing yourself to other podcasters and arbitrary numbers, focus on your own progress, and compare yourself only to your past self.
Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Proud member of the Feminist Podcasters Collective.
Ever wish you could clone yourself to handle all those podcasting tasks? Well, what if we told you AI might be the next best thing? In this episode of Podcasting Unlocked Ken Cox, President of River City Internet Group, is here to explore how AI can revolutionize your podcasting workflow, from managing guests and acquiring sponsorships to providing exceptional customer service. This week, episode 201 of Podcasting Unlocked is about using AI for podcast workflow and sponsor automation!
Ken Cox is the President of Rivercity Internet Group and the visionary behind InLink.com—a platform built specifically to provide every tool you need to be successful in business. InLink.com offers an Office suite that includes email, spreadsheets, documents, and cloud storage, along with a robust CRM that supports unlimited users—eliminating costly per-user fees. Ken is also the host of the Clicks and Bricks Podcast, a comprehensive, small business and online presence-focused Podcast series.
In this episode of Podcasting Unlocked, Ken Cox is sharing the importance of exploring AI options for your podcast and business and actionable steps you can take right now to feel empowered to implement AI in your podcast workflow.
Ken and I also chat about the following:
- Utilizing AI like an employee, handling specific tasks to improve efficiency in businesses.
- Implementing guardrails in AI systems is essential to maintain focus and relevance in conversations.
- How AI can streamline your guest management processes, leaving room for you to do other work.
- How the future of business lies in individual empowerment and the effective use of technology.
To learn more about InLink and check out their Tuesday trainings, head over to www.inlink.com today!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH KEN COX:
Clicks and Bricks Podcast
InLink
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
Proud member of the Feminist Podcasters Collective.
You might have heard about dynamic ads or seen them as an option on your podcast hosting platform but don’t know what they are. Dynamic ads are a great way to share up-to-date information with your listeners while still keeping your episode content evergreen. This week, episode 04 of Successful Podcasting Unlocked answers the question: What are dynamic ads and how can I use them?
In this episode, I share:
- Using dynamic podcast ads to share current information and offers with your audience.
- How to properly use the pre-roll, mid-roll, and post-roll ad slots for different types of content.
- How long your dynamic content should be depending on the placement.
- Not all podcast hosting platforms support dynamic ads, so it is important to do your research when finding a platform that offers this feature.
Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED IN THIS EPISODE:
Buzzsprout*
*affiliate links
Proud member of the Feminist Podcasters Collective.
In this special episode, we’re flipping the mic! Long time friend, client and podcaster Lisa Zawrotny is here to interview Alesia in celebration of 200 episodes of Podcasting Unlocked, formerly Listeners to Leads. Lisa and Alesia reflect on Alesia’s journey into podcasting and starting a podcast agency, the importance of strategy, valuable insights on the challenges and lessons learned in the podcasting world, and more! This week, episode 200 of Podcasting Unlocked is about celebrating 200 episodes of Podcasting Unlocked!
Lisa Zawrotny founded Positively Productive Systems LLC in January 2016. She holds current certifications in time management, stress management, life coaching, and meditation instruction as well as a certificate in Positive Psychology. Lisa has been featured in over 120 podcast and video summit interviews as well as guest webinars. She has been featured as a keynote speaker and facilitated in-person and virtual workshops involving productivity, decluttering, stress reduction, and vision boards.
In this episode of Podcasting Unlocked, I’m sharing the importance of making strategic decisions for long term podcast success and actionable steps you can take right now to feel empowered to make your podcast work for you.
Lisa and I also chat about the following:
- How podcasting can be a powerful tool for connection and communication.
- Why batching content is essential for managing podcast production.
- Adapting your marketing strategies as trends and tools change.
- The future of podcasting and how established podcasters can continue to stand out.
Thank you so much for being along for this journey, whether this is your first episode or 200th! I’m looking forward to hearing from you all as Podcasting Unlocked continues!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH LISA ZAWROTNY:
Positively Living Podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
Ep 38: Is Launching a Podcast Right for You?
Successful Podcasting Unlocked Ep. 21: Can I Still Start a Successful Podcast Today?
Listeners to Leads Ep. 133: Being an Effective Podcast Host with Emily Aborn and Lisa Zawrotny
Listeners to Leads Ep. 18: How to Plan an Interview Podcast with Lisa Zawrotny
Proud member of the Feminist Podcasters Collective.
Finding quality podcast guests can be challenging, especially if you don’t know where to look. It’s important to bring on guests that both align with your podcasting goals and can create high-quality content that your audience enjoys. This week, episode 03 of Successful Podcasting Unlocked answers the question: Where can I find quality guests for my podcast?
In this episode, I share:
- Consider your podcast goals and ensure that your guests are in alignment.
- 8 places you can go to find high-quality podcast guests.
- Be very specific on the type of guest and topic you’re looking for.
- High-profile guests are great, but hidden gems with smaller audiences can be just as, or sometimes even more valuable.
Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Proud member of the Feminist Podcasters Collective.
Every podcasting journey is different, and Suzanne Culberg knows that better than most. Suzanne is here to share her journey in podcasting, discussing her experiences with co-hosting, audience engagement, and the significance of authenticity. She then delves into the dynamics of guest selection and the relationships built through podcasting, as well as insights on connecting with audiences and the value of genuine interactions. This week, episode 199 of Podcasting Unlocked is about the power of taking imperfect action!
Suzanne Culberg is ‘The Nope Coach’ who helps over-givers and people pleasers learn to set boundaries and say 'No' without feeling like a bi*. Suzanne is known for being direct AF and her wacky t-shirts. She lives in Sydney, Australia, with her husband and 2 awesome children.
In this episode of Podcasting Unlocked, Suzanne Culberg discusses the importance of building relationships with guests and provides value and actionable steps you can take right now to decide what launch strategy works for you.
Suzanne and I also chat about the following:
- Batching episodes when you’re feeling good to maintain quality recordings when you’re sick or tired.
- Transitioning from co-hosting to a solo podcast.
- The importance of having guests who are excited and willing to share their episodes.
- The benefits of podcasting for creating authentic connections and building a community.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH SUZANNE CULBERG:
YouTube
The Nope Coach Podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
Successful Podcasting Unlocked Ep 47: What Do I Need to Know About Adding a Co-host to My Podcast?
Ep 133: Being an Effective Podcast Host with Emily Aborn and Lisa Zawrotny
Proud member of the Feminist Podcasters Collective.
Ready to celebrate your podcast's journey beyond just download numbers? Forget fleeting metrics; we're talking about celebrating your dedication, consistency, and the incredible achievement of reaching those pivotal episode counts. Whether you're just starting out or nearing your 300th episode, I’m sharing actionable strategies to amplify your message, engage your audience, and throw a well-deserved party for your podcast's success. This week, episode 198 of Podcasting Unlocked is about essential podcast marketing strategies for everyone!
In this episode of Podcasting Unlocked, I’m sharing the importance of celebrating your milestones and actionable steps you can take right now to choose the marketing channels that work best for you.
I also chat about the following:
- Podcast milestone statistics and why you should celebrate every 50 episodes.
- Guesting on other podcasts to grow your audience.
- Consistently promoting your podcast to retain audience engagement.
- Utilizing AI tools to help repurpose your podcast content.
Dont forget: celebrating your podcasting successes is also a great strategy for marketing your podcast and growing your audience! You can click here to check out our Podcast Launch Roadmap!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
Ep 193: Podcast Marketing Strategies: How to Grow Your Audience & Reach New Listeners
Ep 147: 6 Podcast Marketing Myths That Are Holding You Back
Proud member of the Feminist Podcasters Collective.
Ever dreamt of launching your own podcast but felt overwhelmed by the 'how'? You're not alone! This week on Podcasting Unlocked, we're diving deep into the real-life journey of Lauren Burns, host of The Redeemed Podcast. From stumbling upon podcasting advice on Pinterest to celebrating her one-year anniversary, Lauren shares her raw, honest experience of launching her podcast, overcoming fears, and discovering the incredible impact it's had on her life and her listeners. Get ready for actionable strategies, heartfelt stories, and a dose of inspiration that will empower you to finally hit that 'record' button. This week, episode 197 of Podcasting Unlocked is about strategies and tools for launching your first podcast!
Lauren Burns is the host of The Redeemed Podcast, launched in April 2024, with the mission to encourage and inspire others through her personal testimony and the powerful stories of her guests. Starting The Redeemed Podcast was a leap of faith for Lauren, as her only training came from listening to Alesia’s podcast for three months before launching her own. This journey has opened doors she never could have imagined, including reconnecting with and interviewing the courageous men who rescued her when she was kidnapped as a child. Each episode reflects the hope and redemption she’s found through God’s grace and her desire to share that with others.
In this episode of Podcasting Unlocked, Lauren Burns is sharing the importance of overcoming fear to try something new and actionable steps you can take right now to balance podcasting with all the other aspects of your life.
Lauren and I also chat about the following:
- Batch recording to stay consistent and manage your time effectively.
- The importance of focusing on the listener experience with your show.
- Investing in quality equipment and finding the tools that work for you.
- How the impact of podcasting goes beyond your download numbers.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH LAUREN BURNS:
YouTube
Redeemed podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
Riverside.fm*
Descript
Canva*
- = affiliate link
Proud member of the Feminist Podcasters Collective.
There are way too many options when recording an episode for your podcast, and it’s easy to get overwhelmed. Today I’m sharing my favorite tools that are affordable and offer a low barrier to entry that will help you achieve a high-quality podcast recording. This week, episode 02 of Successful Podcasting Unlocked answers the question: What Are the Best Podcast Recording Options?
In this episode, I share:
- Using Riverside.fm for interview or video-based podcasts allows you to achieve a high-quality recording and seamless collaboration with guests.
- Using Audacity for recording solo audio-only podcasts as well as a user-friendly editing software.
- Finishing your audio file in Auphonic to equalize audio levels and create a polished final product ready to upload.
Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED IN THIS EPISODE:
Riverside
A Beginners Guide for Podcast Editing in Audacity
Proud member of the Feminist Podcasters Collective.
Imagine landing 3,000 inquiries from just one strategic podcast guest appearance! In this episode, we chat with Robin Waite, host of the 'Fearless Business' podcast, about his remarkable journey with podcasting and guesting. Robin shares how he transformed his business by intentionally putting himself in the right rooms, delivering massive value, and overcoming the fear that often holds entrepreneurs back. From his initial podcast launch to his game-changing strategy shift and the incredible story behind his 3,000 inquiries, this conversation is packed with actionable insights and inspiring anecdotes that will empower you to amplify your message and grow your audience. This week, episode 196 of Podcasting Unlocked is about overcoming fear and using podcast guesting for business growth!
Robin Waite is the Founder of Fearless Business, regular speaker at various business events and bestselling author of several books, including Online Business Startup, Marketing Machine and the recent popular release Take Your Shot. He puts his 2 decades of business experience to work, coaching clients to reach their goals, create more time and increase their revenue. Robin runs a one-person coaching practice with a small team of associate coaches, and in 2023/24 did £250k/$300k revenue without doing any marketing (except for a single podcast interview which generated 3,000 leads!).
In this episode of Podcasting Unlocked, Robin Waite is sharing the importance of leading your shows with the value content and actionable steps you can take right now to upgrade your podcast strategies for dramatic growth.
Robin and I also chat about the following:
- Robin’s lessons from unexpectedly launching his own podcast.
- Managing fear - not eliminating it - to allow yourself to grow your business.
- The importance of SEO strategy in growing your podcast.
- The power of podcast guesting for generating more leads.
Don’t forget to visit https://www.fearless.biz/tys for a FREE signed copy of Robin’s book “Try Your Shot”!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH ROBIN WAITE:
Fearless Business podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
Free Signed Copy of Take Your Shot
Proud member of the Feminist Podcasters Collective.
Did you know your podcast trailer is often one of the MOST downloaded episodes? Your trailer is going to be listeners’ first entrance into understanding who you are and helps them decide if they want to keep listening! Today, I’m walking you through what makes a great podcast trailer that grabs listeners’ attention in the first 10 seconds and keeps them coming back for more! Plus, I give you details on my Create a Killer Podcast Trailer course, filled with checklists and templates to make the process even easier. This week, episode 195 of Podcasting Unlocked is about how to create a podcast trailer that wows!
In this episode of Podcasting Unlocked, I’m sharing the importance of having an engaging podcast trailer and actionable steps you can take right now to create one.
I also chat about the following:
- The most important elements of a podcast trailer.
- Finding the right hook for your podcast’s niche.
- Differentiating yourself from all the other podcasts out there.
- Making music and sound effects work for you.
Your podcast trailer is likely to be one of your most downloaded episodes, so don’t forget to optimize it to work best for you! My Create Your Killer Podcast Trailer course is full of templates and checklists to help you create your trailer today!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Work with Alesia 1:1
LINKS MENTIONED:
neosounds.com
Create Your Killer Podcast Trailer
Proud member of the Feminist Podcasters Collective.
In this episode of Podcasting Unlocked, Alesia Galati sits down with the extraordinary John A. Brink. At 84 years young, John is not your average podcaster. He's a competitive bodybuilder, a prolific author, a seasoned entrepreneur, and the host of a top 1% global podcast. John shares his incredible journey, from arriving in Canada with just $25 and a dream to building a multi-faceted empire. He dives deep into his podcasting strategies, his unique book interview series, and how he embraces ADHD and dyslexia as superpowers. Get ready for a conversation packed with valuable insights, raw vulnerability, and a whole lot of inspiration that will leave you ready to chase your own dreams, no matter your age or challenges. This week, episode 194 of Podcasting Unlocked is about podcasting, storytelling, and navigating ADHD!
John A. Brink, born in WWII Holland, immigrated to Canada in 1965 and founded Brink Forest Products in 1975. Today, he leads the Brink Group of Companies and hosts the ON THE BRINK podcast. He's a philanthropist and advocate for ADHD awareness, holding an Honorary Doctorate of Laws and membership in the Order of British Columbia.
In this episode of Listeners to Leads, John A. Brink discusses the importance of storytelling in podcasts and actionable steps you can take right now to create global connections and conversations through podcasting.
John and I also chat about the following:
- Podcasting as a new and emerging media - the best is yet to come.
- John’s life before and after his ADHD diagnosis and now he views ADHD as a superpower.
- Encouraging young people to find their passions.
- Following your curiosity to create diverse and engaging content.
For links to all of John’s projects, visit his website at https://johnabrink.com/.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Podcasting Unlocked at www.listenerstoleads.com
CONNECT WITH JOHN A. BRINK:
YouTube
On The Brink podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Proud member of the Feminist Podcasters Collective.
There are 4 main goals we come across when working with our podcasting clients: conversion, impact, growth, and engagement. Today, I’m going to be breaking down some of the quick and simple steps you can take to grow your podcast by increasing listener downloads. This week, episode 01 of Successful Podcasting Unlocked answers the question: How Can I Increase My Podcast Downloads?
In this episode, I share:
- Increasing the number of episodes can attract binge listeners and increase download numbers.
- Referring back to previous episodes encourages listeners to revisit and re-listen to content.
- Utilizing video-based podcast marketing strategies can engage listeners and attract new ones.
- Being available on multiple platforms and sharing podcast links in various formats increases accessibility.
- Creating high-quality content and providing value to listeners is crucial for growth.
- Being a guest on other podcasts allows for exposure to new audiences.
- Connecting and collaborating with high-quality guests can lead to increased engagement and sharing of podcast episodes.
- Optimizing the podcast for search through titles, descriptions, and show notes improves discoverability.
- Asking the audience to share the podcast and creating an email list can help reach new listeners and maintain engagement.
Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Proud member of the Feminist Podcasters Collective.
Are you a purpose-driven business owner ready to make a real difference in the world?
Join Alesia Galati, founder of Galati Media and a proud member of the BIPOC and LGBTQIA+ community, as she shares actionable strategies to help you leverage the power of podcasting for positive change.
Alesia understands the unique challenges and opportunities marginalized voices face and is passionate about helping you amplify your message, grow your audience, and create a podcast that truly matters.
In each episode, you'll discover podcast growth strategies, impactful content creation ideas, authentic storytelling tips, marketing and audience growth tactics, and hear inspiring interviews.
Whether you're a seasoned podcaster or just starting out, Podcasting Unlocked will equip you with the tools and strategies to create a podcast that grows your business and contributes to a better world.
Tune in and become a podcasting changemaker!
Proud member of the Feminist Podcasters Collective.
Is your incredible podcast content falling on deaf ears? You pour your heart and soul into creating amazing episodes, but in today's crowded podcasting world, simply hitting 'publish' isn't enough. In this episode of Listeners to Leads, Alesia dives deep into the essential podcast marketing strategies you need to know in 2025 to grow your audience and attract more listeners. Whether you're launching a brand new show or looking to breathe new life into an established one, this episode is packed with actionable tips, from leveraging social media and building your email list to mastering SEO and cross-promotion. This week, episode 193 of Listeners to Leads is about how to grow your audience and reach new listeners!
In this episode of Listeners to Leads, I’m sharing the importance of ongoing podcast marketing and actionable steps you can take right now to sustainably grow your audience.
I also chat about the following:
- The importance of marketing strategies that aren’t tied to social media.
- Guesting on other podcasts to grow your audience in a way that’s convenient for them.
- Monitoring your podcast metrics, but not too early - give your listeners time to binge!
- Thinking outside the box for promotional content.
Don’t forget to head to helpmypod.com to learn about different ways to work with Alesia and elevate your podcast!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED:
HelpMyPod.com
Listeners to Leads Ep 88: Setting Achievable and Measurable Podcast Milestones
Listeners to Leads Ep 9: Podcast Stats: What do they mean and how to measure success
Proud member of the Feminist Podcasters Collective.
Podcasters, are you leaving money on the table? Taxes might not be the most thrilling topic, but for savvy creators, understanding tax deductions and write-offs can be a game-changer. In this episode, tax expert Tanya Akimenko demystifies the world of podcast taxes. Whether you're just starting your podcast journey or you're a seasoned pro, Tanya provides invaluable insights on how to treat your podcast as a business, maximize deductions, and avoid common tax pitfalls. Get ready to think outside the box and potentially save big this tax season! This week, episode 192 of Listeners to Leads is about maximizing tax write-offs for your podcast!
Tanya Akimenko, founder of Golden Apple Agency Inc., leads a team of business finance experts dedicated to helping entrepreneurs understand taxes, achieve financial clarity, and stay audit-ready through smart tax strategies and best-practice bookkeeping—empowering them to make better financial decisions for their businesses.
In this episode of Listeners to Leads, Tanya Akimenko shares the importance of running your podcast like a business from the beginning and actionable steps you can take right now to maximize your tax deductions.
Tanya and I also chat about the following:
- Considering the start-up costs for your podcast.
- The difference between running a podcast as a business and a hobby, including the tax implications of each.
- The importance of keeping a paper trail for your expenses.
- Tax preparation tips for podcasters.
Don't forget to check below for the links to Tanya’s Tax Deduction Cheat Sheet and Accounting for Podcasters Checklist!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH TANYA AKIMENKO:
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED:
Accounting for Podcasters
Business Tax Reduction Cheat Sheet
Proud member of the Feminist Podcasters Collective.
Is your podcasting routine feeling more like a rollercoaster than a smooth ride? Are you constantly scrambling for episode ideas, or missing publishing deadlines? If you answered yes, you're not alone. Many podcasters struggle with consistency and content planning. But there's a simple solution that can transform your podcasting experience: a content calendar. Today I’m sharing why you should have a content calendar, no matter your level of expertise in podcasting, how to plan for the unexpected bump in the schedule, and more. This week, episode 191 of Listeners to Leads is about creating a content calendar for your podcast!
In this episode of Listeners to Leads, I’m sharing the importance of planning out your podcast content for consistency and actionable steps you can take right now to find the method of organization that works best for you.
I also chat about the following:
- How a content calendar can help podcasters maintain a consistent schedule.
- The importance of planning promotional activities, cross-promotions, and social media posts.
- Finding the project management tool that’s right for you and your workflow.
- Planning ahead for unexpected circumstances and being flexible.
Don’t forget to check the links below for all the resources listed in today’s episode!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED:
Podcast Workflow Checklist
Podcast Launch Checklist
Podcast Strategy Application
Proud member of the Feminist Podcasters Collective.
Ever felt like you're not living up to your full potential? Like there's a glass ceiling on your success, but it's one you've placed there yourself? In this episode, we dive deep into the world of limiting beliefs and how they can sabotage our personal and professional growth. Yvonne Trost, a happiness coach and certified hypnotherapist, shares her transformative journey from a successful IT career to helping others unlock their potential. She discusses the power of hypnotherapy, the importance of understanding the subconscious mind, the journey of self-discovery, and more! This week, episode 190 of Listeners to Leads is about unlocking your limitless potential and overcoming limiting beliefs!
Yvonne Trost is a transformational leader and Happiness Coach who knows firsthand that finding and living your true purpose isn’t easy—especially when life feels like a relentless hamster wheel. Many people believe that pursuing their purpose is a luxury they can’t afford, but Yvonne is living proof that it’s not only possible but essential. As the co-founder of LimitlessYou, Yvonne empowers others to break free from their conscious and subconscious limiting beliefs and embrace their true calling. She blends ancient wisdom, including Ayurveda and Yoga, with modern science like neuroscience, quantum physics, and hypnotherapy, to guide people toward a life of fulfillment, joy, and purpose.
In this episode of Listeners to Leads, Yvonne Trost is sharing the importance of authenticity for personal and professional fulfillment and actionable steps you can take right now to define the unique energy you bring to the world.
Yvonne and I also chat about the following:
- How hypnotherapy can help unlock subconscious barriers.
- Self-love as the foundation for healthy relationships.
- Yvonne’s “Platinum Rule” - care for yourself before caring for others.
- Starting the journey of self-discovery now - don’t wait!
Don’t forget to visit unlocklimitlessyou.com for all of Yvonne’s links, resources, and to schedule a free call!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH YVONNE TROST:
Limitless You
How to Be Happier for Entrepreneurs podcast
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Proud member of the Feminist Podcasters Collective.
Are you a podcaster with a passion for making a difference? Do you want your message to resonate with the right audience and inspire them to take action? Today we’re going to unravel the power of podcast market research and how it can be your secret weapon for creating a show that not only grows your business but also amplifies your positive impact. This week, episode 189 of Listeners to Leads is about how to use market research to make your podcast a success!
In this episode of Listeners to Leads, I’m sharing the importance of aligning podcast goals with the impact on listeners' lives and actionable steps you can take right now to create a lasting impact with your podcast through thorough preperation.
I also chat about the following:
- The importance of both initial and updated market research for your podcast.
- The eight-step formula for conducting market research for podcasts.
- Differences between impact-driven and general business podcasts.
- Crafting your show’s unique, impactful angle to resonate with the right audience.
Don’t forget to get The Podcast Launch Roadmap, which includes the market research checklist!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Proud member of the Feminist Podcasters Collective.
Being a guest on other podcasts is one of the best strategies for growing your audience and building strong relationships. Rhonda Parker-Taylor shares her inspiring journey from a hesitant author, encouraged by her publisher to explore podcasting, to a passionate advocate for the medium. Rhonda reveals how guesting on podcasts not only expanded her reach but also helped her refine her message and connect with a wider audience. We discuss the importance of choosing the right podcasts, crafting compelling pitches, and more. This week, episode 188 of Listeners to Leads is about building relationships and growing your audience as a podcast guest!
Rhonda Parker Taylor is an American writer, entrepreneur, and academic researcher. After completing a fashion merchandising program at Bauder College in Arlington, Texas, Rhonda returned to Indiana, where she eventually found her passion for writing. Her debut novel, “Crossroads,” a suspenseful masterpiece, was released in February 2023. As an entrepreneur, Rhonda founded Intelligence Solutions, providing training, development, academic research, and business writing services.
In this episode of Listeners to Leads, Rhonda Parker-Taylor is sharing the importance of turning conversations into connections through podcasting and actionable steps you can take right now to connect more deeply with your listeners.
Rhonda and I also chat about the following:
- Podcasting as a powerful tool for networking and collaboration.
- The benefits of platforms that connect podcast guests and hosts, like PodMatch.
- The importance of having clear goals when guesting on other podcasts.
- Sharing personal experiences to connect with listeners on a deeper level.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH RHONDA PARKER-TAYLOR:
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED:
PodMatch*
*affiliate link
Proud member of the Feminist Podcasters Collective.
In a sea of podcasts, how do you make yours stand out? This episode dives deep into finding your podcast's unique angle - that special something that sets your show apart. I’ll share actionable steps to help you clarify your focus and create a podcast that truly shines in a growing industry. This week, episode 187 of Listeners to Leads is about discovering your unique angle!
In this episode of Listeners to Leads, I’m sharing the importance of identifyinfg the audience you’re trying to reach and actionable steps you can take right now to ask for valuable feedback from your listeners.
I also chat about the following:
- How having a unique angle helps build authority and credibility.
- Identifying your passions and expertise.
- Focusing on underserved audiences with unmet needs within your niche.
- Asking for honest feedback about your content from your audience and trusted people.
Don’t forget to head over to galatimedia.com/roadmap to download our FREE Podcast Launch Roadmap! You can also sign up for our upcoming Podcast Launch Workshop!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED:
Listeners to Leads Ep 132: Securing High-Profile Guests with Courtney Elmer
Proud member of the Feminist Podcasters Collective.
Keeping your audience listening from beginning to end of your episodes can be a struggle. If seeing your drop off rate is making you think of leaving podcasting all together, this episode is for you! Today, friend of the show Emily Aborn dives deep into the art of audience engagement. We cover actionable strategies to grab and hold your listeners' attention, from the power of content repurposing and storytelling to the importance of episode structure and show notes. Ready to learn how to combat listener distraction and create a cohesive content experience that leaves your audience wanting more? This week, episode 186 of Listeners to Leads is about how to keep your podcast audience engaged!
Emily Aborn is a Content Copywriter, Speaker, and Podcast Host. She’s been an entrepreneur for over a decade, with experience running brick-and-mortar and online businesses. She’s collaborated with 1,000’s of individuals in over 100 industries as a copywriter. She brings personality, creativity, and message to life as she guides others to build community and relationship-based businesses. For fun, she enjoys word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde.
In this episode of Listeners to Leads, Emily Aborn is sharing the importance of keeping your episodes to one main topic to keep people listening and actionable steps you can take right now to store away your ideas for future episodes, even if they don’t fit the one you’re recording..
Emily and I also chat about the following:
- How appearing as a guest on other podcasts boosts your visibility and downloads.
- Using solo episodes to grow your audience and establish your expertise.
- Strategies for maintaining your audience’s attention and ease of listening.
- Keeping track of side tangents and big topics for later episodes.
Don’t forget to check out Emily’s episode about avoiding distractions on her Content with Character podcast!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH EMILY ABORN:
Content with Character podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED:
Content with Character - Avoiding Distractions in Your Content
Proud member of the Feminist Podcasters Collective.
Have you ever felt stuck in a rut with your podcast? Jeff Revilla, a long-time podcaster since 2015, knows the importance of changing up your podcast in a way that works for you. Jeff is here today to share his unique podcasting journey and emphasize the importance of following your creativity and excitement. Jeff's gameshow-style podcasts, "Stuff I Never Knew" and "Rise and Outshine," offer instant feedback and audience participation, creating a fun and engaging experience for listeners and participants alike. This week, episode 185 of Listeners to Leads is about embracing unique podcast formats!
Jeff Revilla is the visionary founder of Poduty Live LLC, a groundbreaking podcast theater and live venue based in Tarentum, PA, just 25 minutes from Downtown Pittsburgh. With over 20 years of experience in digital marketing and a decade each in podcasting and live streaming, Jeff expertly blends technology with creativity to foster engaging, community-centered events. He is also the host of the trivia podcast "Stuff I Never Knew," where he challenges listeners with fun and intriguing questions across a wide range of topics.
In this episode of Listeners to Leads, Jeff Revilla is sharing the importance of finding community in podcasting and actionable steps you can take right now to incorporate feedback into your podcast process.
Jeff and I also chat about the following:
- The self-discovery journey of podcasting.
- Experimenting with unique podcasting formats.
- Encouraging audience feedback and engagement with your show.
- Navigating podcast networks and creative control of your podcast.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH JEFF REVILLA:
Poduty Live
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Proud member of the Feminist Podcasters Collective.
Tired of hearing about PR and publicity and thinking it's only for the big players? In this episode, PR expert Jill Lublin shatters that myth, sharing guerilla PR strategies that anyone can implement in just 30 minutes a week. Discover how to leverage your unique story and experiences to gain visibility, build trust, and attract clients without breaking the bank. This week, episode 184 of Listeners to Leads is about 30 minute PR strategies to skyrocket your visibility!
Jill Lublin is a 25+ year Media Magnet. She is a world-renowned publicity expert, international speaker and 4x Best Selling author. Jill has made thousands of stage appearances alongside celebrities such as Tony Robbins, Jack Canfield and Barbara Corcoran, to name a few. She has worked with over 100,000 clients implementing her signature formula for getting media attention, creating next-level visibility in the marketplace that results in boosted sales. These lead and profit generating formulas are included in her signature program, the Publicity Breakthrough Bootcamp and her monthly Kindness Circles.
In this episode of Listeners to Leads, Jill Lublin is sharing the importance of publicity for all business owners and actionable steps you can take right now to strategically work on your PR for 30 minutes per week.
Jill and I also chat about the following:
- Using local publicity as a great starting point for beginners and seasoned business owners alike.
- Solving problems in the marketplace with your messaging.
- Planning your publicity efforts months in advance to systematize your process.
- Using national days to create relevant PR campaigns.
Don’t forget to visit publicitycrashcourse.com/freegift for Jill's FREE Publicity Action Guide!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH JILL LUBLIN:
YouTube
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Proud member of the Feminist Podcasters Collective.
Happiness isn't just a feeling - it's a skill we can cultivate. Today, happiness coach Brad Chandler is here to unpack the transformative power of uncovering our self-limiting beliefs. Brad shares his unique approach to helping clients rewrite the "untruths" that are driving their negative behaviors and emotions, unlocking a profound sense of liberation. We also discuss understanding the root causes of our triggers, fostering deep connections with our podcast audience, and more. This week, episode 183 of Listeners to Leads is about how to be happier for entrepreneurs and podcasters!
Brad Chandler is a successful entrepreneur who built a thriving real estate investment company that has flipped over 4,500 houses. With that company now running independently of him, Brad is dedicating his life to his true passion: helping others break free from their past, overcome limiting beliefs, and create the life and relationships they desire and deserve. Through mastering self-love and reprogramming the mind, Brad has transformed his own life, and he's here to share his powerful insights with you.
In this episode of Listeners to Leads, Brad Chandler is sharing the importance of self-love for achieving happiness and well-being and actionable steps you can take right now to create content that helps connect you with your audience.
Brand and I also chat about the following:
- Defining happiness as liberation from external negative emotions.
- Podcasting as a powerful tool for spreading messages and connecting with audiences.
- How personal stories enhance listener connection and engagement.
- Podcast growth strategies, including strategic naming and aligning with your values.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH BRAD CHANDLER:
LimitlessYou Self-Love Quiz
Podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED:
PodMatch
Proud member of the Feminist Podcasters Collective.
With an influx of new podcasts expected to come onto the scene in 2025, as an established podcaster, you may be wondering how to stay relevant and continue to grow through the noise. Fear not; you already have what it takes to stand out in a saturated market. This week, episode 182 of Listeners to Leads is about staying relevant and growing your podcast audience in a crowded landscape!
In this episode of Listeners to Leads, I’m sharing the importance of creating niched-down, valuable content and actionable steps you can take right now to optimize previous content for the new year.
I also chat about the following:
- Continue to actively engage with your established community and network.
- Don’t leave your past posts in the dust; go back and optimize them for better performance and repurpose them for wider reach.
- Take time to audit your tools and software to streamline processes and get the most out of your tech stack.
- Stay authentic and consistent with your mission and content focus.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Proud member of the Feminist Podcasters Collective.
Has the height of podcasting run its course? With new tech and listening habits changing, 2025 will surely be a pivotal year for podcasting. But while some may be fearing that podcasting is dying, I challenge this by saying podcasting is not dying; it’s evolving. This week, episode 181 of Listeners to Leads is about the future of podcasting in 2025!
In this episode of Listeners to Leads, I’m sharing the importance of authentically connecting with your audience and actionable steps you can take right now to achieve podcasting success in 2025.
I also chat about the following:
- What happened in 2024 that will shape the future of podcasting as we head into 2025.
- Reviewing my 2024 podcasting projections to see where I was right and where I may have missed the mark.
- My top 5 podcasting predictions for 2025.
- Five actionable things you can do to get your podcast ready for the upcoming year.
For a full rundown of my 2025 podcasting predictions, check out the Podcasting in 2025 Guide.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Proud member of the Feminist Podcasters Collective.
Running a business is anything but peaceful. And with so many different voices from everywhere telling us the “best” way to generate leads or create content, we can lose sight of what’s important for ourselves quickly. Today on the show, Scott Beebe shares insights on how to liberate business owners from chaos, emphasizing the importance of clarity in goals and the dangers of the 'latest loudest voice disease.' He discusses his journey in podcasting, the evolution of content creation, and more. This week, episode 180 of Listeners to Leads is about liberating business owners from chaos!
Scott Beebe is a very experienced speaker, author, and podcast host. He is a business coach experienced with working with business owners in the construction, law, and medical spaces (and more!) and is also the founder of Business on Purpose. Scott founded Business On Purpose because he saw there was a need to help business owners who were weighed down by chaos to have a clear vision when it comes to the success and future of their business. He created the Business On Purpose Roadmap to liberate businesses from the chaos of working IN their business and help them get their lives back.
In this episode of Listeners to Leads, Scott Beebe is sharing the importance of not getting distracted by the latest, loudest voice and actionable steps you can take right now to set clearly defined business goals and develop strategies to support them.
Scott and I also chat about the following:
- How 'latest loudest voice disease' can distract business owners from doing what’s right for them.
- The role of your podcast in your marketing strategy.
- Adapting your podcast to meet your changing business needs.
- Balancing your online and offline marketing efforts.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH SCOTT BEEBE:
Podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Proud member of the Feminist Podcasters Collective.
Whether you have 10 or 1,000 podcast episodes, there is magic in knowing that your podcast is meant to evolve alongside you and your listeners. With over 1,300 episodes under his belt, Mark Struczewski, the host of the Mister Productivity podcast, knows this to be true. He joins me this week to share the ups and downs of his 7.5-year podcasting journey, from his ambitious attempt to release an episode every day, to the strategic cadence he has settled on today and the big lessons he learned along the way. This week, episode 179 of Listeners to Leads is about how to maintain a sustainable podcast with over 1,300 episodes!
Mark Struczewski, also known as Mister Productivity, is a Houston-based productivity coach and host of The Mister Productivity™ Podcast. He brings over 1,300 episodes of experience to help leaders conquer overwhelm. Drawing from his daily running routine and commitment to continuous learning, he offers practical strategies to overcome distractions and achieve clarity.
In this episode of Listeners to Leads, Mark Struczewski shares how he has honed in on his niche, reigned in his guest selection process, and strategically plans and records his episodes- all while keeping an eye on his bottom line.
Mark and I also chat about the following:
- There is no one right way to have a podcast; the cadence should be what works best for you and your audience.
- Scheduling and batching episodes are key to consistently providing your audience with valuable content and guests.
- Evaluate if your podcasting efforts are moving the needle forward in your business; if not, you may need to take a step back.
- Routinely audit your subscriptions and expenses, cutting out the things you don’t use or can’t afford.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH MARK STRUCZEWSKI:
YouTube
Podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED:
Ep 145: Creating Systems for Efficient and Intentional Collaborations with Angela Tan
Proud member of the Feminist Podcasters Collective.
We all have a unique message to share, and podcasting is one of the best ways to share that message. But there are so many mindset blocks and obstacles that can trip us up and stop us from ever pressing ‘publish’ on our episode. Today podcaster and podcast mentor J. Rosemarie Francis is here to share with us her journey of starting three separate podcasts, how imposter syndrome can get in the way of getting started, advice for cutting through the noise, and more! This week, episode 178 of Listeners to Leads is about discovering your unique podcasting voice!
J. Rosmarie Francis is the producer and host of three podcasts: SoloMoms! Talk, Tools of the Podcast Trade, and Abandoned Daughters of Caribbean Moms. She began her broadcasting journey in 2014 when she started an online radio station to encourage single moms. J. Rosemarie was recently nominated as a Featured Podcaster on www.ihaveapodcast.com. As a member of Podcasters Paradise, she mentored the host of The Prison Post before he started the show. She now mentors aspiring podcasters while continuing to hone her craft through her MeetUp group.
In this episode of Listeners to Leads, J. Rosemarie Francis is sharing the importance of mindset and overcoming self-doubt in podcasting and actionable steps you can take right now to finally start your podcast.
J. Rosemarie and I also chat about the following:
- Common obstacles that prevent people from starting podcasts.
- The importance of having a mission and a clear goal for a podcast.
- Podcasting as a viable platform for niche audiences and smaller creators.
- The intimacy and emotional connection that voice provides in podcasting.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH J. ROSEMARIE FRANCIS:
Podcasts
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED:
Podmatch
Proud member of the Feminist Podcasters Collective.
If you're a business owner or a content creator, you know the feeling of having to keep showing up and wondering whether or not you can show up as your whole self in your online presence. You might be asking yourself, “How do I show up authentically for my audience without feeling like I'm over sharing?” But showing up online does not have to lead to burnout! Cayla Merrill is here today to discuss the nuances of energy coaching, the significance of setting boundaries in personal branding, and more! This week, episode 177 of Listeners to Leads is about being authentic online without oversharing!
Cayla Merrill is an NYC-based Brand and Energy Coach who helps heart-led creatives & coaches to build unique and authentic personal brands so they feel comfortable and confident IRL and online. Cayla also teaches acro yoga and has an affinity for all things crafts.
In this episode of Listeners to Leads, Cayla Merrill is sharing the importance of setting boundaries about what we share of ourselves online and actionable steps you can take right now to tap into your intuition to guide your decision-making.
Cayla and I also chat about the following:
- How energy coaching helps align internal feelings with external expression.
- Sharing from scars rather than wounds fosters healthier connections.
- Our right to choose what to share online and permission to change those boundaries whenever it’s right for us.
- How comparison on social media can hinder authenticity.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH CAYLA MERRILL:
YouTube
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Proud member of the Feminist Podcasters Collective.
Press releases are often associated with marketing strategies for large companies and corporations. But have you ever thought about writing and sharing one for your podcast? Mickie Kennedy, PR expert and Founder of E-Releases, joins us this week to share why press releases are advantageous for small businesses, how to craft the perfect release to catch a journalist’s eye, and the strategies he’s seen work for podcast press releases before. This week, episode 176 of Listeners to Leads is about unlocking the power of press releases for your podcast!
Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility through tier-1 press release distribution. Mickie founded eReleases 25+ years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch.
In this episode of Listeners to Leads, Mickie Kennedy is sharing the importance of utilizing press releases no matter how large or small your business and actionable steps you can take right now to generate earned media as part of your marketing strategy.
Mickie and I also chat about the following:
- Crafting a compelling story is essential for effective press releases.
- Trade associations can be a great resource for PR outreach.
- Strategic planning can significantly improve PR outcomes.
- Consistency in PR efforts can lead to better results over time.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH MICKIE KENNEDY:
E Releases
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED:
E-Releases Press Release Masterclass
Proud member of the Feminist Podcasters Collective.
We’ve talked on the show before about how everyone has their own unique voice and how podcasting is one of the best ways to share that. Very few people know that better than David Ask, who uses his podcast, The Greatest Good, to share about grit, resilience, understanding your true values, and so much more. David is here this week to talk about using podcasts to create meaningful relationships, supporting and encouraging the next generation, and more! This week, episode 175 of Listeners to Leads is about overcoming obstacles and embracing your unique voice!
David Ask is the driving force behind StatGuardPlus.com, a product showcased inover 3,000 retail giants like The Home Depot and Lowe's. Alongside this success David is passionate about understanding the difference between Grit and Resilience and why so many misunderstand True Authenticity and Identity. Uniqueness of Purpose and understanding our True North Identity changes everything. David is the lead coach for Dr. Andy Garrett's True North Blueprint which helps people become the most resilient people on earth. David is working on his new book for fathers called The Guardians of Grit "How to raise uncrushable young people."
In this episode of Listeners to Leads, David Ask is sharing the importance of parents helping their children build grit and resilience and actionable steps you can take right now to act and live in accordance to your values.
David and I also chat about the following:
- The definition of grit and how we can foster grit in the younger generation.
- Building a podcast to showcase the highest good in others.
- Podcasting as a medium for authentic and meaningful conversations.
- Giving and receiving encouragement at all stages of life.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH DAVID ASK:
The Greatest Good Podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Proud member of the Feminist Podcasters Collective.
Launching a brand new podcast today is much different compared to the 2010s. Because of the development of the industry, the rise in tools to assist the independent podcaster and mindset shifts in the space; podcasts have gone from simply being a fun side project to having the ability to generate revenue for your business. However, creating an impact with your show and growing your business depends largely on the relationships you create with other podcast hosts, your guests, and your audience. Tabatha Thorell is here this week to talk about her relationship-focused approach to her new podcast, being vulnerable to connect with your audience, and more! This week, episode 174 of Listeners to Leads is about building relationships and creating impact through podcasting!
Tabatha Thorell, a native of rural Nebraska, is a devoted wife and mother to five girls. With a career spanning 16 years, she began as a fitness coach, earning a reputation for motivation and persistence. Alongside her high school sweetheart, Tabatha has been a successful real estate investor for nearly two decades. Beyond fitness coaching, Tabatha is a best-selling co-author, speaker, life and business coach. Her diverse skill set and passion for helping others achieve their dreams have made her a sought-after mentor. Tabatha's podcast, “What Went Wrong,” is where she shares inspiring stories and insights and adds another dimension to her impactful presence.
In this episode of Listeners to Leads, Tabatha Thorell is sharing the importance of not expecting immediate returns when you start a podcast and actionable steps you can take right now to practice your craft to be the best podcaster you can.
Tabatha and I also chat about the following:
- Building relationships through podcasting can lead to collaborations and opportunities.
- Vulnerability in storytelling can lead to healing for both the speaker and the audience.
- Monetization in podcasting goes beyond just numbers; it's about connections.
- Podcasting requires a long-term mindset - you won’t see big results after only a few episodes.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH TABATHA THORELL:
YouTube
What Went Wrong: The Untold Stories of Bouncing Back podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED:
PodMatch
Proud member of the Feminist Podcasters Collective.
The best way to connect with your podcast audience is to create content that resonates with them. But in a busy world with digital algorithms that demand a constant stream of content, how can we cover topics that bring in our audience and new clients without overworking ourselves? The answer: referrals and market research! Sage Weiss is here today to talk about how he uses market research and referrals to grow his podcast and real estate business. This week, episode 173 of Listeners to Leads is about leveraging referrals and market research to grow a podcast!
Sage Weiss is a real estate and personal finance YouTuber and host of the Life, Money, and More podcast. Sage helps people in the US and abroad buy & sell real estate by consulting and connecting. Sage is also a signed actor in the Seattle area passionate about sharing stories and lessons.
In this episode of Listeners to Leads, Sage Weiss shares the importance of being passionate about your podcast content and actionable steps you can take right now to create content on topics your audience actually cares about.
Sage and I also chat about the following:
- The gap in the market for young voices in personal finance and real estate.
- Using market research to ensure the relevance and longevity of a podcast.
- Maintaining a backlog of content to help you remain consistent.
- Creating content that addresses common questions and concerns of your audience.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH SAGE WEISS:
YouTube
Life, Money, and More podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Proud member of the Feminist Podcasters Collective.
Making a guest appearance on other people’s podcasts is not only exciting, but a great way to open yourself up to a new audience, potential clients, and business opportunities. But what can you do to promote your guest episode to your audience and beyond, especially if the host doesn’t promote it as much as you’d like? Lyndsay Phillips is here today to give us the best tips and strategies for repurposing your guest episode in a myriad of ways so it earns a spot in your evergreen content rotation. This week, episode 172 of Listeners to Leads is about creative ways to repurpose guest podcast episodes!
Lyndsay Phillips is the CEO of Smooth Business Podcasting, speaker, guest expert, host of Leverage Your Podcast show and creator of the Podcast Leverage System. While growing a successful Content Marketing Agency, and launching a ton of podcasts (including her own), she quickly learned the true power of podcasting. Passionate about helping clients strategically leverage and repurpose their podcast interviews, she creates branded, authority-boosting content that expands your reach, attracts your ideal client and generates leads.
In this episode of Listeners to Leads, Lyndsay Phillips is sharing the importance of taking a proactive approach to sharing your episodes as a podcast guest and actionable steps you can take right now to repurpose your content in new and exciting ways.
Lyndsay and I also chat about the following:
- Overcoming the initial fears behind starting a podcast.
- Having a plan for repurposing guest episodes, including creating blog posts, social media content, and videos.
- Creating evergreen content that can be consistently reused in your social media rotation.
- Using content to help team members and clients, rather than having one-on-one conversations.
Don’t forget to head over to leverageyourpodcast.com/guest to get Lyndsay’s free guide and checklist, “3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales”!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH LYNDSAY PHILLIPS:
Podcast
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
One of the most valuable marketing tools for your podcast is media appearances, and those appearances can come in lots of different forms. From getting on other people’s podcasts to paid advertising to appearing on and contributing to large publications and shows, using your voice and getting yourself and your message into the world is invaluable. Leah Forney is here this week to teach us how to start the journey of getting your podcast and expertise featured in all sorts of media! This week, episode 171 of Listeners to Leads is about getting your podcast featured in more media outlets!
Leah M. Forney is a 9X published author, sought-after professional speaker, Your Visibility Activator, podcast host of Internationally Recognized and syndicated Hey Queen, Thrive, and Sexual Assault Thriver, and advocate. She is the Founder and creator of BAWSE Women Pitch, where she advises BAWSE women authors who desire more media attention on how to strategically position their book and brand to attract and secure more media opportunities.
In this episode of Listeners to Leads, Leah M. Forney is sharing the importance of using solo podcast episodes to showcase your expertise and actionable steps you can take right now to start building your digital footprint in a way that will get you noticed.
Leah and I also chat about the following:
- People need to see a message multiple times before they engage with your content.
- Being intentional with your social media content, ensuring that it reflects your expertise.
- The importance of having a mix of solo and guest episodes to balance content.
- Building relationships and helping other podcasters grow alongside you.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH LEAH M. FORNEY:
Hey Queen, Thrive! podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
There are so many different ways to monetize your podcast and grow your show strategically. And while we often talk about turning your listeners into leads, we haven’t spent as much time on an equally achievable strategy: turning your podcast guests into leads or potential collaborators. Today’s guest Carol Hamilton is here to talk about making meaningful connections with those who could refer business to her or she could refer business to them all in the attempt to raise up the nonprofit sector. This week, episode 170 of Listeners to Leads is about the value of referral partners through podcast guests!
Carol Hamiltonis the Principal with Grace Social Sector Consulting, LLC, and host of Mission: Impact podcast. She facilitates whole-brain equity-focused strategic planning, evaluation design, and organizational assessments for nonprofits and associations. She combines left-brain strategy and analysis with right-brain wisdom about human complexities for a proven, whole-brain, whole-organization process through which every stakeholder thrives. Carol is also a member of a consultant group focused on equity focused organization development, All In Consulting.
In this episode of Listeners to Leads, Carol Hamilton is sharing the importance of making your podcast guests feel comfortable and actionable steps you can take right now to build lasting business relationships with your podcast guests.
Carol and I also chat about the following:
- Being intentional and consistent with your podcast, even when it’s tempting to take on more.
- Building rapport with guests well before hitting record.
- Monetizing your podcast through referral partnerships.
- Experimenting with different episode types to find what works for you.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH CAROL HAMILTON:
Mission: Impact podcast
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Podcasting allows for everyone to have a voice. This is especially important for people in traditionally marginalized communities whose voices have a history of being silenced. Amy Pons, host of the Women Making Moves podcast, has made it her mission to seek out and provide a platform for women who’s stories are not like her own, and who are creating a new paradigm in the world. She’s here today to share with us what she’s learned from providing a platform for others, launching her podcast in 72 hours, and more! This week, episode 169 of Listeners to Leads is about amplifying women’s voices with podcasting and empathy!
Amy Pons is the Founder and CEO of Unlock the Magic, Host of Women Making Moves, and Head of Marketing for End Workplace Abuse. Amy is a conqueror, a healer, a truth teller, and an activist. She's reached the highest of ladders in the corporate world realizing that the call toward creating for others was now hers to blaze. Amy is on the forefront of re-introducing the divine feminine to create the balance we've never seen in this lifetime. Through Amy's magic, you unlock your own and she guides you to walk in your highest path.
In this episode of Listeners to Leads, Amy Pons is sharing the importance of aligning your values with your podcast and actionable steps you can take right now to incorporate more empathy into your podcasting.
Amy and I also chat about the following:
- Celebrating women who are breaking cycles and doing things differently.
- Podcasting should be aligned with your values and intentions and bring you joy.
- The importance of amplifying diverse voices and stories to foster empathy and understanding.
- The intimate connection listeners feel with podcast hosts and the importance of maintaining authenticity.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH AMY PONS:
Women Making Moves Podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Marketing your podcast or business can feel like a balancing act: you know you need to speak to potential clients’ pain points and frustrations, but you also want to make sure they know about you and the values your business holds. How do you blend these two narratives to create one story that showcases the very best about your brand? Lauren Cockerell is here today to talk about the StoryBrand methodology, what to consider in your marketing, and more! This week, episode 168 of Listeners to Leads is about the power of StoryBrand in our podcast content!
Lauren Cockerell is President of Kwedar & Co., a PR/marketing firm that provides the strategy and execution business owners need to achieve balance and sustainably take their businesses to the next level. As a one-stop-shop for strategic communications, they help entrepreneurs enjoy growing their business and feel confident in the direction they’re headed. Lauren is also a board member of the Foundation for the Young Women's Leadership Academy of Fort Worth, empowering the next generation of women leaders.
In this episode of Listeners to Leads, Lauren Cockerell is sharing the importance of utting the customer first and making it easy for them to do business with you and actionable steps you can take right now to ensure your marketing focuses on the needs of your clients.
Lauren and I also chat about the following:
- The loneliness of entrepreneurship and the value of finding a community.
- Understanding StoryBrand and customer-centric storytelling.
- Being clear on the types of clients the business wants to attract and the value of having a niche.
- The balance between providing value and not giving away too much information for free.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH LAUREN COCKERELL:
The Impatient Entrepreneur Podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
While lots of social media posting tries to keep up with trends and focus on current events, podcasters and small business owners have a lot of evergreen content that establish them in their field and promote their thought leadership. So how do we share our evergreen content in an approachable, easily remembered way that doesn’t get lost in the algorithms of social media? Mark Herschberg, creator of the Brain Bump app, is here today to talk about his solution, Brain Bump. This week, episode 167 of Listeners to Leads is about escaping the social media hamster wheel!
Mark Herschberg is the author of The Career Toolkit: Essential Skills for Success That No One Taught You and creator of the Brain Bump app. From tracking criminals and terrorists on the dark web to creating marketplaces and new authentication systems, Mark has spent his career launching and developing new ventures at startups and Fortune 500s and in academia, with over a dozen patents to his name. He helped to start the Undergraduate Practice Opportunities Program, dubbed MIT’s “career success accelerator,” where he teaches annually.
In this episode of Listeners to Leads, Mark Herschberg is sharing the importance of creators driving traffic to their own sites and content and actionable steps you can take right now to share your evergreen content in a way that doesn’t rely on social media.
Mark and I also chat about the following:
- The limits of social media’s chronological and algorithmic structures.
- How the app Brain Bump creates ways for creators to share tips with their audience while ensuring the original creator's brand is visible.
- The importance of using data to make better decisions while keeping users' data private.
- Having a clear understanding of your audience and tailoring your content to their needs.
Don’t forget to go check out the Brain Bump app on your app store or by visiting https://brainbumpapp.com/
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH MARK HERSCHBERG:
X (formerly Twitter)
The Career Toolkit
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED:
Brain Bump app
The Career Toolkit
Cognosco Media
With two billion monthly active users worldwide, Instagram can be an awesome place to spend time and promote your podcast. But making meaningful connections and boosting your engagement means more than just posting about your brand new episode, and then disappearing off the app until the next one goes live. Today’s guest, Jillian O’Keefe, is sharing all things Instagram with us. From getting new followers, to engaging with those followers, strategic ways that we can grow our audiences without posting 50 times a week, and more! This week, episode 166 of Listeners to Leads is about the power of authentic engagement on Instagram!
Jillian O’Keefe is an Instagram Content Strategist for authors, editors, and book coaches who helps them gain visibility by embracing and showing their unique story to grow their following on Instagram. She encourages bookish people to share their true voices and passions to build their businesses and attract dream clients who engage with and care about their content. As a champion of the #bodypositivity movement, Jillian understands the power of authenticity and how it helps women stand out by presenting an alternative to the picture-perfect, impossible standards of Instagram-shiny posts.
In this episode of Listeners to Leads, Jillian O’Keefe is sharing the importance of setting aside time to respond to and connect with people in your DMs and actionable steps you can take right now to boost your engagement and expose more people to your content.
Jillian and I also chat about the following:
- Creating authentic content that connects with your audience.
- Using collaborations to expand your reach and connect with new audiences.
- Focusing on the quality of engagement, not on the size of your following.
- Utilizing hashtags effectively on Instagram in 2024.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH JILLIAN O’KEEFE:
Medium Lady Reads Podcast
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
As content creators, social media can feel really overwhelming. And when a platform like Facebook has so many different ways to connect and interact with people, how do you know where to start to maximize your presence and use Facebook to its fullest potential. Meg Brunson, a marketing authority who is a former Facebook employee, is here today to talk about how we as business owners can best optimize and utilize Facebook to generate leads, find clients, and build community. This week, episode 165 of Listeners to Leads is about optimizing your Facebook marketing for maximum impact!
Online marketing authority and former Facebook employee Meg Brunson combines their mission to build a more accessible and inclusive world, with their expertise in the digital marketing space. Meg is on a mission to disrupt the status quo of marketing so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself. Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.
In this episode of Listeners to Leads, Meg Brunson is sharing the importance of optimizing your business profile on Facebook and actionable steps you can take right now to build genuine connections through Facebook groups.
Meg and I also chat about the following:
- Strategic ways to approach Facebook as a content creator.
- Finding the balance between "fluff" content and more valuable, educational content in groups.
- Building genuine connections in online communities.
- Why most businesses don’t need Facebook ads.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH MEG BRUNSON:
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Social media is one of the biggest tools we have in podcasting to reach more listeners, connect with potential clients, and promote our thought leadership, helping us land new clients. But what platforms should you focus on? The simple answer: the ones on which you spend your time online. This month for our Summer Social Series, I’m speaking with experts from the various platforms about promoting your podcast so you can figure out what works best for you. Today, we’re talking about the most underutilized platform, LinkedIn. This week, episode 164 of Listeners to Leads is about practical strategies for using LinkedIn for podcast promotion!
Tania Bhattacharyya is the founder of Lumos Marketing, a thought leadership consultancy for social impact entrepreneurs ready to stand out as they stand up for their mission. She offers personal brand messaging, storytelling, and community-building strategy for LinkedIn along with coaching to dismantle imposter thoughts. She also hosts the podcast The Campfire Circle which explores the idea of replacing the ‘boardroom table’ as the ultimate space of leadership with a campfire circle: a place to share our stories, build inclusive community, and spark visionary ideas.
In this episode of Listeners to Leads, Tania Bhattacharyya is sharing the importance of repurposing past content to simplify your marketing and actionable steps you can take right now to best utilize your LinkedIn to market your podcast.
Tania and I also chat about the following:
- LinkedIn’s evolution from a corporate platform to a place for creators.
- The benefits of repurposing your evergreen content on LinkedIn.
- Connecting with influential people in your industry through articles and messages.
- Making marketing your podcast easy – so it can keep being fun.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH TANIA BHATTACHARYYA:
Lumos Marketing
The Campfire Circle podcast
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Marketing is always evolving and for the past few years, email marketing has been a hot topic of conversation. Do people still read emails? Is email marketing dead? How do I best use emails to reach my audience? Today on the show Kendra Corman, marketing expert and host of the Imperfect Marketing podcast, is here to share why email marketing is not going away any time soon, what we can do to best reach our audience, and more! This week, episode 164 of Listeners to Leads is about the myths and realities of email marketing!
Kendra Corman is a marketing strategist who helps entrepreneurs and small businesses grow through effective, results-driven marketing. Her expertise focuses on email list growth, podcasting, AI-powered marketing, and creating strategies that save time while driving real results. With over 15 years of experience, Kendra has mastered the art of imperfect marketing - because perfect is boring, but profitable is essential.
In this episode of Listeners to Leads, Kendra Corman is sharing the importance of cleaning out your email list so you reach your list’s inboxes and actionable steps you can take right now to encourage more of your ideal audience to open your emais.
Kendra and I also chat about the following:
- Not being afraid to write your emails and marketing copy in your authentic voice.
- Focusing your social media efforts on the platform where you like to engage most.
- The importance of cleaning out your email list and understanding why people sign up in the first place.
- Why text-only emails are making a big comeback.
To check out Kendra’s library of freebies, you can head to https://kendracorman.com/freebies/ !
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH KENDRA CORMAN:
The Imperfect Marketing Podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Creating and releasing a podcast is no small task, and everyone approaches theirs differently. But the most important thing to keep in mind when planning your show is how you manage your energy so you don’t get completely overwhelmed. Friend of the show Valerie Friedlander is here today to talk about how she discovered that a twice a month cadence worked for her creative process, communicating your plans and expectations with your audience, and more! This week, episode 162 of Listeners to Leads is about creating boundaries and honoring your whole self!
Valerie Friedlander, PCC is a Life/Business Alignment coach who helps passionate, high-achieving women create alignment between their work in the world, their family, and themselves. She works with clients to listen to their spirit, shift conditioned mindset patterns, and take practical action steps to create a life that reflects the change they want to see in the world. She is also the host of the Unlimited podcast, and a wife, mom of two, sci-fi/fantasy nerd, and creative spirit.
In this episode of Listeners to Leads, Valerie Friedlander is sharing the importance of assessing your values and emotions before making big changes and actionable steps you can take right now to create a seasonal approach to podcasting that works for you.
Valerie and I also chat about the following:
- Diving deep into topics and exploring concepts to provide valuable content.
- Setting expectations with the audience regarding the frequency and availability of podcast episodes.
- Establishing boundaries and prioritizing self-care to sustainably show up for your podcast and audience.
- Honoring your values and being honest with yourself and the audience about your capacity and limitations.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH VALERIE FRIEDLANDER:
Podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED:
Listeners to Leads Ep. 6: {Podcast Audit} Creating a Visibility Strategy with Valerie Friedlander
Listeners to Leads Ep. 16: Landing Coaching Clients from your Podcast with Valerie Friedlander
Listeners to Leads Ep 100: How to Overcome Perfectionism and be Consistent with Podcasting with Reshanda Yates
Tired of Your Podcast's Slow Growth? Discover the secrets to fast-tracking your podcast's success with our Podcast Growth Intensive. This comprehensive 4-month program will equip you with the data-driven strategies, expert guidance, and community support you need to unlock your show's full potential.
With the constant changes in technology, social media trends, current events and more, it can be hard to keep up with what you think your marketing strategy needs to look like. But marketing is never a one-size-fits-all approach, and Menekse Stewart knows that well. She’s here today to tell us about using her core podcast episodes for long-term content creation, simplifying complex topics for your audience as technology changes, and more! This week, episode 161 of Listeners to Leads is about simplifying complex topics for your audience!
Menekse Stewart is an award-winning AI & marketing specialist, and the creator of Marketing Magic, an AI-powered business growth tool that helps thousands of small business owners save 40+ hours a month. She started building Marketing Magic in late 2022 to help her repurpose 130+ Summit interviews - and then in early 2023, launched it as a set of coded Google Sheets. It took off, and throughout 2023, Menekse and her small team built it into a web app that now serves thousands of business owners in 30+ countries, helping them put the joy and ease back into their businesses.
In this episode of Listeners to Leads, Menekse Stewart is sharing the importance of prioritizing sales over content creation for new businesses and actionable steps you can take right now to repurpose your core content long term.
Menekse and I also chat about the following:
- Tips for repurposing your content into different formats.
- Managing your audience’s perception if your business shifts over time.
- Prioritizing making sales when starting your business, rather than marketing on every platform.
- Using tools like Marketing Magic to speed up repurposing your content.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH MENEKSE STEWART:
Podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Tired of Your Podcast's Slow Growth? Discover the secrets to fast-tracking your podcast's success with our Podcast Growth Intensive. This comprehensive 4-month program will equip you with the data-driven strategies, expert guidance, and community support you need to unlock your show's full potential.
So you’re sitting down to record an episode for your podcast, and you realize halfway through that the conversation is taking a turn you didn’t expect! What should a good podcaster do? Kim Romain is here today with different ways to handle the situation, starting with what you CAN control, and doing what feels right in the moment. Kim’s tips and strategies for self-mastery are excellent tools for any podcaster’s toolkit! This week, episode 160 of Listeners to Leads is about the importance of self-mastery in podcasting!
Kim Romain is a Life and Business Alchemist for changemakers, paradigm shifters, and social impact leaders. With over 25 years of expertise as an attorney, nonprofit executive, and artist, Kim has emerged as a catalyst for positive change and awakened leadership. As a highly sensitive individual herself, she helps her clients navigate the path toward a more just and equitable world in a more embodied way. Founder of The Rising Visionaries, a community for awakened leaders to connect, collaborate, and re-energize themselves and co-host of the weekly podcast Kickass Career Conversations, Kim's magic lies in creating brave spaces for profound personal transformation and sustainable success.
In this episode of Listeners to Leads, Kim Romain is sharing the importance of clear communication with everyone involved in your podcast and actionable steps you can take right now to train yourself to stay present during an interview.
Kim and I also chat about the following:
- The challenges of a co-hosted podcast.
- Rebranding your podcast as your content evolves.
- Podcasting tips for verbal processors.
- Balancing control and flexibility when co-hosts or guests go off topic.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH KIM ROMAIN:
Podcast
Website
YouTube
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Tired of Your Podcast's Slow Growth? Discover the secrets to fast-tracking your podcast's success with our Podcast Growth Intensive. This comprehensive 4-month program will equip you with the data-driven strategies, expert guidance, and community support you need to unlock your show's full potential.
Writing a book is something most people think about doing in their lives. And as a business owner, having a formal, published account of your business' beliefs and practices can be appealing for reaching more people and getting more clients. But writing a book can be a HUGE undertaking. Where do you even start? Why not start with all the content you’ve created for your podcast? Scott Maderer, coach and author of Inspired Living: Assemble the Puzzle of Your Call by Mastering Your Time, Your Talent, and Your Treasures did just that, and he’s here today to tell us how he did it and how you can too! This week, episode 159 of Listeners to Leads is about unlocking the hidden book inside your podcast episodes!
Scott Maderer is the Founder and Coach behind Inspired Stewardship, a consultancy whose mission is to help you find the freedom to live a fully authentic life by learning how to be better Stewards of your time, talent and treasures. After almost 30 years in education Scott and his wife Carrie founded Inspired Stewardship to live out their own calling to coaching in 2011. His book Inspired Living: Assemble the Puzzle of Your Call by Mastering Your Time, Your Talent, and Your Treasures was published by Morgan James July 2nd 2024.
In this episode of Listeners to Leads, Scott Maderer is sharing the importance of looking at your audience engagement to learn what they enjoy and actionable steps you can take right now to analyze your podcast content for inspiration for your book.
Scott and I also chat about the following:
- Changing the cadence of your podcast as your life changes.
- Training yourself to look for ideas everywhere – and to write them down!
- Using your podcast content as inspiration and an outline for your book.
- Analyzing audience engagement, or lack thereof, for what they find valuable.
For links to all of Scott’s resources talked about in today’s episode, check out the Listeners to Leads landing page on his website!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH SCOTT MADERER:
Podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Tired of Your Podcast's Slow Growth? Discover the secrets to fast-tracking your podcast's success with our Podcast Growth Intensive. This comprehensive 4-month program will equip you with the data-driven strategies, expert guidance, and community support you need to unlock your show's full potential.
Finances are not the sexiest thing to talk about when it comes to our businesses, but it IS essential to have a handle on your numbers. Brandon Neely, a finance expert and serial small business owner has the insight and tools that can help you pin down your financial goals and set you up for success. This week, episode 158 of Listeners to Leads is about financial planning for podcasters!
Brandon Neely is a serial entrepreneur, Profit First and Bank On Yourself Professional, and the co-host of Wealth Wisdom Financial Podcast with his wife and business partner Amanda. He and Amanda founded and managed Overflow Coffee Bar, L3C from 2008 through 2018. They learned a lot of what to do and NOT to do through that experience. Now, as financial allies, they share their experiential knowledge through podcasting and developing personalized financial strategies for individuals and profitability strategies for businesses.
In this episode of Listeners to Leads, Brandon Neely is sharing the importance of knowing your numbers and paying yourself a living wage and actionable steps you can take right now to realize your financial goals and take actions towards them.
Brandon and I also chat about the following:
- Running a business and co-hosting a podcast with your spouse.
- The Neely’s journey from coffee shop owners to running a financial agency.
- Financial ‘gurus’ still teaching financial advice that no longer works in 2024.
- The STILL method of setting financial goals and tracking progress.
To get yourself a copy of Five Smooth Stones: A Financial Centering Journal, head over to the Wealth Wisdom Financial shop!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH BRANDON NEELY:
YouTube
Wealth Wisdom Financial podcast
Wealth Wisdom Financial website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Business owners are BUSY, and even when podcasting is your favorite part of your marketing strategy, it can take up a lot of time in your week, leaving you frustrated and tired. But with all the new tools and automation options available, there are ways to speed up your podcast workflow and reclaim some of your working hours while still creating high-quality content. Joe Casabona is here today to talk about all that and more! This week, episode 157 of Listeners to Leads is about how to automate your podcast to save time and energy!
Joe Casabona is podcast and automation coach who helps busy solopreneurs take back their time. Some even say he perfectly blends content creation and technology like it’s the best cup of coffee you’ve ever had (he says that). Joe's strategies come from his many years of experience: over 10 years creating podcasts, more than 15 years teaching, and over 20 years as a web developer.
In this episode of Listeners to Leads, Joe Casabona is sharing the importance of simplifying your workflow to avoid burnout and actionable steps you can take right now to find the automations that work for you.
Joe and I also chat about the following:
- When and how to rename a podcast to fit your mission and branding.
- The challenges of parenting while running a business.
- Quick automation wins for speeding up your workflow.
- The importance of SOPS and having emergency episodes prepared.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH JOE CASABONA:
Streamlined Solopreneur podcast
Website
YouTube
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED:
Descript
Riverside
Recut
Auphonic
Ecamm Live (Mac)
Otter.ai
Toggl
There are so many behind-the-scenes elements of a successful podcast, from searching for sponsorships to navigating new business brought in by the show to keeping up with former guests. Reena Friedman Watts, with experience both in reality television production and over 350 episodes of her podcast, Better Call Daddy, has learned to navigate these waters efficiently and successfully. She’s here today to share her tips for nurturing your existing podcast relationships, landing sponsors whose products you believe in, and more! This week, episode 156 of Listeners to Leads is about tracking and nurturing relationships with collaborators and brands!
Reena Friedman Watts is a television producer, podcast host and mompreneur. Over the course of her career, Reena has worked on reality TV shows such as The Jerry Springer Show and Court TV. She’s booked sensational and hard-to-get guests such as Howard Schultz, Barbara Corcoran, and Derek Sivers on Cathy Heller’s Don’t Keep Your Day Job Podcast and boosted the downloads from 4M to nearly 15M. Reena has hosted the “Better Call Daddy” podcast since 2020 and produced 350+ episodes, interviewing guests like Evan Carmichael, Jerry Springer, Nanny Yvonne, James Altucher, Aleeza Ben Shalom, and many others. Reena coaches entrepreneurs on finding their first clients, and helps people produce their own podcasts.
In this episode of Listeners to Leads, Reena Friedman Watts is sharing the importance of consistency and strategic planning in podcasting and actionable steps you can take right now to create strategic partnerships by building personal connections.
Reena and I also chat about the following:
- How to approach your podcast strategically to avoid burnout.
- Connecting with and creating authentic relationships with podcast guests and potential collaborators.
- The importance of choosing between focusing on listeners or guests for lead generation.
- Partnering with brands whose products you already know and love.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH REENA FRIEDMAN WATTS:
Better Call Daddy podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Sometimes it feels like getting your guests to share your episode is a full-time job. It’s frustrating when you put your heart and soul into the conversationand you go to share it with a guest and they maybe either don't feel comfortable with it or they decide to completely ghost you. Mai-kee Tsang is here this week to talk about what she calls Converse with Consent™, her strategy of creating a collaborative connection with your guests before, during and after the conversation to ensure that the guest feels comfortable and excited about their episode. This week, episode 155 of Listeners to Leads is about creating conversations your podcast guests are proud to share!
Mai-kee Tsang (She/Her) is The Sustainable Visibility® Mentor, Podcast Guesting Strategist, ICF Certified Trauma-Conscious Leadership Coach & Public Speaker. She helps integrity-led online entrepreneurs go from hidden gems to go-to-experts through the power of Sustainable Visibility® & Podcast Guesting Strategy. This is so they can continue to make a deeper difference to those they serve - all without compromising their own capacity, values or bottom line in the process.
In this episode of Listeners to Leads, Mai-kee Tsang is sharing the importance of creating a safe space for your guests to show off their expertise and actionable steps you can take right now to ensure you set comprehensive expectations on your guest intake form.
Mai-kee and I also chat about the following:
- Prioritizing energy and creativity over strict posting schedules.
- The three stages of the Converse with Consent™ method of communication with your guests.
- Respecting guests’ boundaries and preferences during interviews.
- Setting expectations from the beginning, starting with your intake form.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH MAI-KEE TSANG:
The Quiet Rebels® Podcast
Inside the Invite™ Podcast (paid)
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED:
Mai-kee’s Behind-the-Business Newsletter
With so much information about marketing available from so many different experts, it can feel overwhelming finding what you ’should’ do to promote your work. But your marketing strategy, whether for your podcast or your business, does NOT have to look like everyone else’s! Becky Mollenkamp knows this better than most, having switched her email marketing strategy from Convertkit to Substack and finding a new marketing model that supports her business and personal values. Becky is here today to talk about the tool switch, thinking beyond lead generation, and more. This week, episode 154 of Listeners to Leads is about aligning your podcast marketing strategy to your values!
Becky Mollenkamp (she/her) is an accountability coach for smart, high-achieving business owners. She helps them go after their goals without burning out or losing sight of their values. Becky’s also an intersectional feminist, and conducts her coaching through that lens (ie, acknowledging lived experience and never using blame or shame as tools).
In this episode of Listeners to Leads, Becky Mollenkamp is sharing the importance of figuring out what tools work best for your business model and actionable steps you can take right now to challenge how others tell you you ‘should’ run your business.
Becky and I also chat about the following:
- Defining feminism and exploring new ways of living and fulfillment.
- How Becky’s podcast changed as she defined her values and shifted her coaching practice.
- Using Substack for email marketing for your podcast and business.
- Thinking beyond lead generation and towards community-building.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH BECKY MOLLENKAMP:
Feminist Founders with Becky Mollenkamp
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED:
Substack
We’ve all become accustomed to seeing a barrage of social media and Google advertisements wherever we go on the internet. But how do we take advantage of these ad opportunities to promote our podcast and bring in more valuable leads to our businesses?
Robert Brill is an expert on all things advertising, and is here today to talk us through how to approach advertising for our podcast: from what to do before paying for ads to assessing your goals and more! This week, episode 153 of Listeners to Leads is about mastering paid advertising for your podcast and business!
Robert Brill is the CEO of Brill Media, a leader in performance advertising founded in 2013. Brill Media manages all the time-consuming advertising work so agencies and advertisers can focus on what matters most: their business. Robert works with clients to make sense of the paid media landscape, from social media advertising to digital out-of-home advertising and more.
In this episode of Listeners to Leads, Robert Brill is sharing the importance of developing a strong advertising strategy before investing money into ads and actionable steps you can take right now to decide the best places to run ads for your business.
Robert and I also chat about the following:
- The slippery slope of using other people’s content in your advertising.
- Finding your product market fit as a podcaster and business owner.
- Which platforms to start with when developing an ad strategy.
- The importance and value offered by setting expectations and working with professionals.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH ROBERT BRILL:
The LA Business Podcast
Brill Media website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Podcasting and public speaking can feel like they are very different worlds, but they’re really just two different methods of sharing your voice and message with the world. Because of this, many people, Antoniette Roze and myself included, think that you should do both to maximize your opportunities to grow and connect with your audience. Antoniette is here this week to talk about sharing your message, tips for being a better speaker, and more! This week, episode 152 of Listeners to Leads is about becoming a standout speaker with visibility tips!
Antoniette Roze is a dynamic force in Speaker Representation and PR/Brand Strategy, revolutionizing careers in the Health, Wellbeing, and Optimum-Performance industry. As the founder and CEO of Wellness Productions Co, Antoniette’s agency specializes in advancing authors, speakers, and health-industry experts.
In this episode of Listeners to Leads, Antoniette Roze is sharing the importance of using multiple platforms to get your voice heard and actionable steps you can take right now to utilize AI as an assistant when writing pitches.
Antoniette and I also chat about the following:
- The importance of authenticity and connecting with your audience both in podcasting and speaking engagements.
- Navigating public speaking as an introvert.
- The most important thing you can do when pitching a podcast or speaking gig.
- Starting with small speaking engagements and working your way up with practice.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH ANTONIETTE ROZE:
YouTube
SpeakPact podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
As podcasters, we tend to think about our craft as an audio-based product. But we’ve all seen the rise in video content over the last few years, and that’s not going anywhere any time soon. How do we embrace video content as podcasters, especially those of us who are less comfortable on camera? Atiba De Souza, the Content Superman, is here this week to discuss all that and more. This week, episode 151 of Listeners to Leads is about how to improve your video content strategy!
Atiba De Souza is the CEO of Client Attraction Pros, a video marketing agency that specializes in helping busy expert entrepreneurs get more of the right kind of videos out in the world so they can book more speaking engagements, become a recognized authority, and spend less time chasing clients. Known as the Content Superman, Atiba’s decades of experience running his agency and focusing on SEO and video content put him at the leading edge of content specialists. Atiba also hosts several podcasts, including ‘Thoughts on Thought Leadership’ and ‘Traffic Keys’.
In this episode of Listeners to Leads, Atiba De Souza is sharing the importance of pivoting your podcast to include video and actionable steps you can take right now to make meaningful connections with your audience.
Atiba and I also chat about the following:
- Why the ego keeps podcasters from creating videos.
- Improving our podcast video content to stop the scroll on social media.
- Creating video for your audience, not yourself.
- The future of AI and video content creation and why you should be learning!
Ready to connect with Atiba? Head over to meetatiba.com to connect with him on LinkedIn! Once there, click “more” and then “connect”!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH ATIBA DE SOUZA:
YouTube
Podcasts
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
When most podcasts don’t make it to 25 episodes, it can be shocking to see that someone has over 1600 podcast episodes under their belt. While there’s no silver bullet or secret sauce to achieve instant success, Alan Lazaros has learned a thing or two about podcasting with his years of experience. He joins us this week to share what he has learned about consistency, success, feeling fulfilled, and more! This week, episode 150 of Listeners to Leads is about insights from over 1600 podcast episodes!
Alan Lazaros is the CEO and co-founder of Next Level University and co-host of the Next Level University podcast, where they are committed to helping you get to the next level of your life, love, health, and wealth. After experiencing a near fatal car accident at 26, Alan decided to take control of his life and dive head first into the self improvement space. His mission is to help others design fulfilling lives, maximize their potential, and build aligned businesses they love on their own terms.
In this episode of Listeners to Leads, Alan Lazaros is sharing the importance of recognizing how you can stay consistent, and actionable steps you can take right now to ensure your profitability in both the short and long term.
Alan and I also chat about the following:
- How Alan’s near-death experience led him to self improvement and permanently changed his outlook on life.
- Maintaining energy and authenticity while producing a daily podcast.
- The importance of starting small in building up your show over time.
- Having two profitable trains: short-term profitability and long-term snowball.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH ALAN LAZAROS:
Next Level University
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Podcasting can feel like a lonely venture when first starting out, when you’re doing everything yourself and worrying about whether or not the statistics you’re seeing are “normal”. Finding a podcast network that aligns with your mission and values allows you to collaborate with other podcasters, grow your audience, and feel a little less like an island in the sea of podcasting. Karen Roberts is here today to share her experience going from fitness coach to podcaster, starting a podcast network, and more! This week, episode 149 of Listeners to Leads is about growing your show with an aligned podcast network!
Karen Roberts is a seasoned fitness industry veteran with over 25 years of experience who made a bold leap into the digital space. After successfully guiding coaches through the transition to online entrepreneurship, she hosted her inaugural online summit in 2020. Mintwave Radio recognized her expertise and invited her to launch a weekly show, 'A Coffee with Karen - a cup of positivity with just a sprinkling of wu wu podcast,' breaking free from the constraints of traditional radio. In 2021, she took charge of the station, founding the Raising Vibrations Podcast Network, driven by the realization that providing a platform was insufficient. Karen identified a need for a comprehensive strategy, leading her to join forces with Evans Putman the founder of Podcast Profit School.
In this episode of Listeners to Leads, Karen Roberts is sharing the importance of building trust with your audience through consistency and actionable steps you can take right now to find like-minded people to collaborate with.
Karen and I also chat about the following:
- Allowing your show to grow with and align with your business.
- Podcasting as an introvert-friendly alternative to speaking at in-person events.
- Building trust with your listeners through consistent, quality content.
- Don’t wait for things to be perfect - just get started.
Be sure to check out Karen’s Podcast Profits Unleashed monthly FREE workshop!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH KAREN ROBERTS:
The Podcast Profits Unleashed Podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Learn more about the Podcast Marketing Workshop at galatimedia.com/workshop.
Podcasting has a way of bringing together like-minded people and creating tight knit communities. While beneficial in a lot of ways, that feeling of connectedness can do incredible things for people’s mental health. Donald Dunn is using his platform to support veterans in their civilian life after service, including sharing how podcasting can be the first step in healing from trauma. This week, episode 148 of Listeners to Leads is about the benefits of podcasting for mental wellness!
Donald Dunn is the CEO of Heroes Voices Media Foundation, an author, and 20 year military veteran. Heroes Voices Media Foundation works to empower and elevate the voices of heroes – veterans and their families – through the transformative power of storytelling, music, and the arts. Their commitment is to be a beacon of hope and inspiration, nurturing a world where every hero's story is celebrated, and where the healing potential of the arts is accessible to all who have served our nation and communities. Donald’s podcast, Spirits and Stories with Donald Dunn highlights the struggles and the successes of the veteran community.
In this episode of Listeners to Leads, Donald Dunn is sharing the importance of veterans finding a community to help begin healing from trauma and actionable steps you can take right now to utilize podcasting as a way to share your story and build that community.
Donald and I also chat about the following:
- Finding a new direction with your podcast over time.
- The challenges of rebranding a podcast that has changed over time.
- Podcasting as an outlet and means of connecting people, especially veterans.
- How honesty and vulnerability in podcasting can be the first step to healing trauma.
For links to all of Donald’s projects, check out his Linktree.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH DONALD DUNN:
YouTube
Podcast
Heroes Voice Media Foundation
Veteran Voice Radio (formerly Gun Room Radio)
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Learn more about the Podcast Marketing Workshop at galatimedia.com/workshop.
With so many opinions out there on the “correct” way to market your podcast, it’s no wonder myths can take hold and gain traction quickly. Today, I’m busting 6 common myths about podcast marketing that might be keeping you from seeing the results you want with both your podcast and your business. This week, episode 147 of Listeners to Leads is about the six podcast marketing mistakes that are holding you back!
In this episode of Listeners to Leads, I’m sharing the importance of not comparing your podcast to other podcasters, large OR small and actionable steps you can take right now to improve your podcast marketing without social media.
I also chat about the following:
- You’re not the only one disenchanted with social media marketing for your podcast.
- Podcasting is a long game - seeing results will take time.
- SEO is more important than ever for podcasters.
- Never compare yourself to other podcasters, whether they have ten followers or 10,000.
Head over to galatimedia.com/workshop to sign up for the FREE Podcast Marketing Workshop, happening on April 30, 2024. Can’t make it live? No problem! The replay will be available after the workshop for you to enjoy at your own pace.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED:
FREE Podcast Marketing Workshop
As a podcaster and content creator, staying consistently creative while keeping your audience engaged can feel like a constant challenge. But the one-size-fits-all approach is losing its appeal, and Karyn Paige thinks Human Design is the response that will help everyone find strategies that work for them. This week, episode 146 of Listeners to Leads is about using your Human Design to create more effective content!
Karyn Paige is a business mindset coach and consultant, and certified Informed Practitioner of Human Design. Her work centers the experiences of Women of Color from an intersectional perspective, blending the personal and the professional to imagine the possibilities of a liberated world.
In this episode of Listeners to Leads, Karyn Paige is sharing the importance of understanding one's strengths, weaknesses, and communication style and actionable steps you can take right now to utilize your Human Design type when making decisions around your podcast.
Karyn and I also chat about the following:
- What is Human Design?
- Using Human Design to understand your strengths and weaknesses.
- The end of the “one-size-fits-all” approach to work and content creation.
- Taking time to reflect on your actions and decisions to see if they align with your goals.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH KARYN PAIGE:
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Learn more about the Podcast Marketing Workshop at galatimedia.com/workshop.
As entrepreneurs, especially those of us juggling multiple roles, it's easy to get overwhelmed by the daily tasks and minutiae of running a business. We rely on our memory to keep track of everything, which often leads to missed opportunities and wasted time chasing down details. This is especially true when it comes to keeping track of what podcasts we appear on and when and how to promote them. But by creating systems to keep track of the information for us, we’re able to spend less mental energy on tracking down the details and more on genuinely promoting our appearances and generating revenue for our businesses. This week, episode 145 of Listeners to Leads is about creating systems for efficient and intentional collaborations!
Angela Tan is the founder of The Systems Rx based out of Tampa, Florida. She is a funnel tech and automation specialist offering both DFY services and DIY products in her education resource shop, The Funnel Pharmacy. As a mom of two littles, she's grateful for her automated systems to keep her sane while juggling all the things.
In this episode of Listeners to Leads, Angela Tan shares the importance of regularly auditing the software you use and actionable steps you can take right now to build helpful, robust systems to keep track of your podcast appearances and promotions.
Angela and I also chat about the following:
- Developing a system to track your podcast appearances and promotions.
- Exploring automation to simplify your podcast appearance promotions.
- Conducting routine software audits to eliminate unnecessary tech and expenses from your business.
- Taking the time to figure out what systems and technology work best for you.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH ANGELA TAN:
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED:
Clickup*
Honeybook*
Zapier
Airtable
- Affiliate Links
Learn more about the Podcast Marketing Workshop at galatimedia.com/workshop.
Everyone loves a good story, right? That’s what we should be doing as podcasters: telling engaging stories that connect us with and help us build rapport with our audience. But many people have been tricked into believing that their lives aren’t interesting enough or they haven’t done anything ‘worth’ talking about. That’s simply not true. Karen Kenney, a spiritual mentor, life coach, and podcaster, is here today to tell us how to get over our fears of rejection and judgement to tell an engaging story. This week, episode 144 of Listeners to Leads is about unleashing the power of storytelling!
Karen Kenney is a certified Spiritual Mentor, Writer, Hypnotist, Integrative Change Worker and Life Coach. She’s known for her dynamic storytelling, her sense of humor, her Boston accent and her no-bullshit approach to Spirituality and transformational work. She’s been a yoga teacher for 25 years, is a Certified Gateless Writing Instructor, and is also an author, speaker, retreat leader and the host of The Karen Kenney Show podcast. A curious human being, life-long learner and an entrepreneur for 20+ years, Karen brings a down-to-earth perspective to applying spiritual principles and using practical tools that create powerful shifts in people’s lives, relationships and businesses.
In this episode of Listeners to Leads, Karen Kenney is sharing the importance of being vulnerable to create genuine human connection and actionable steps you can take right now to tell a compelling story.
Karen and I also chat about the following:
- The Gateless Writing method and how it transforms how we view our ideas.
- How fear of rejection, abandonment, or judgment holds people back from sharing their stories.
- Telling stories well and connecting them back to your business or podcast.
- Leaving your podcast listeners better than when they turned on the episode.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH KAREN KENNEY:
Website
Podcast
YouTube
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Learn more about the Podcast Marketing Workshop at galatimedia.com/workshop.
We all have busy lives, and it can feel difficult to find time to accomplish all of your podcasting and business goals while still spending time with your family, maintaining a social life, and taking care of yourself. Structure and consistency are two key elements to maintaining a balance that allows you to achieve success with your podcast and in your life in general. Serial entrepreneur and podcast host Lance Cayko is here today to share his experiences in making ‘appointments’ for everything in his life, his podcasting journey, and more! This week, episode 143 of Listeners to Leads is about maintaining structure in your podcast and your busy schedule!
Lance Cayko is a serial entrepreneur and the co-founder of wildly successful architecture and construction firms in Northern Colorado. His career in the architecture, engineering, and construction industry spans over two decades and includes several design awards including the international Architizer A+ Award for Architecture + Living Small in 2016. Throughout his now seasoned career, Lance has also served his community by managing a community garden in Longmont which he is now turning into a formal non-profit. He also teaches part-time at the University of Colorado Boulder and co-hosts one of the top five architecture and business podcasts in the world, Inside the Firm.
In this episode of Listeners to Leads, Lance Cayko shares the importance of making time for the things in your life that matter to you and actionable steps you can take right now to build a successful podcast with consistency.
Lance and I also chat about the following:
- Effective time management to maintain balance in your life.
- Finding the balance between hustle culture and self-care that’s right for you.
- What you can do to prepare for the highs and lows of life.
- Consistency and commitment for a successful podcast.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH LANCE CAYKO:
X (formerly Twitter)
Inside The Firm podcast
F9 Productions
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED:
Podmatch (affiliate link)
Learn more about the Podcast Marketing Workshop at galatimedia.com/workshop.
When you hear the phrase “networking event”, do you get excited? Or are you one of many people who get nervous at the thought of having to walk through a building full of strangers and create small talk because you know making connections is good for your business? Whichever group you’re in, Swire Ho has networking tips for you! While make take the mindset of needing to hand out a stack of business cards at an event, Swire believes there’s a better way to create stronger connections that will be mutually beneficial for both business owners involved. Today, he’s here to share all of that and more. This week, episode 142 of Listeners to Leads is about making meaningful connections through networking for your podcast!
Born and raised in Hong Kong, Swire Ho immigrated to Los Angeles in 1996. A proud Asian American, he began his career as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production in 2003. After receiving the SCORE Award for Small Business Success for creating outstanding custom merchandise, Swire sold Hellman Production to focus exclusively on the promotional product industry. Swire is also the host of The Small Business Show podcast.
In this episode of Listeners to Leads, Swire Ho is sharing the importance of creating deeper connections with a few key individuals at networking events and actionable steps you can take right now to learn about the business needs of your podcast guests.
Swire and I also chat about the following:
- Focusing on creating a few key connections at networking events instead of handing out a blanket of business cards.
- In-person and online networking tips for introverts.
- The importance of referrals in entrepreneurship.
- Keeping the connection alive with your podcast guests after their episode goes live.
If you’re interested in learning more about custom promotional products, Swire has put together a helpful list of resources for you to check out!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH SWIRE HO:
The Small Business Show
Garuda Promo
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Learn more about the Podcast Marketing Workshop at galatimedia.com/workshop.
According to the World Health Organization, an estimated 1.3 billion people around the world currently experience a significant disability. As more clarity and information around how disabilities affect people and as technology progresses, we are more equipped now than ever to improve accessibility and inclusiveness in our media to reach wider audiences and allow everyone to enjoy what we create. Maxwell Ivey is here today to help us explore the myriad of options we have to make everything from our podcast to our website to our social media channels more inclusive. This week, episode 141 of Listeners to Leads is about how to improve your podcast’s accessibility!
Maxwell Ivey, known as “The Blind Blogger”, is an accessibility expert advocating for more inclusion of people with disabilities through communication & collaboration instead of compliance & shame. With over 15 years of experience as a serial entrepreneur, Maxwell knows the value of customer and audience loyalty, and talks about how a more accessible website, podcast, or business will have the most loyal following out there. Maxwell has a new podcast, “The Accessibility Advantage”, coming soon.
In this episode of Listeners to Leads, Maxwell Ivey shares the importance of using audio descriptions in your podcasts and actionable steps you can take right now to improve the accessibility of your social media content.
Maxwell and I also chat about the following:
- The significant potential reach and brand loyalty that can result from prioritizing accessibility and inclusion.
- Checking your podcast player for accessibility features and configuring settings.
- How Alt text affects your podcast SEO, not just its accessibility.
- What you can do to improve your social media’s accessibility.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH MAXWELL IVEY:
What’s Your Excuse? Network
The Accessibility Advantage
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED:
AudioEye
Learn more about the Podcast Marketing Workshop at galatimedia.com/workshop.
Optimizing your content for search engines can feel extremely overwhelming, especially if you have no experience with things like keyword research and strategically linking content. But getting started with SEO strategy does not have to be complicated, and Lauren Gaggioli, SEO expert and course creator, is here today to show us that a little bit of research can take us a long way. This week, episode 140 of Listeners to Leads is about mastering keyword research and SEO for your podcast!
Lauren Gaggioli is an online entrepreneur who loves building online businesses and supporting her fellow digital solopreneurs as they share their gifts with the world. A big believer in intentional living, Lauren created the online course - Big Why Life (bigwhylife.com) - to help folks from all walks of life create their mission statement and support healthy habits to support living a life of purpose. When she's not working, you can find her training for her next runDisney half marathon or channeling serious Molly Weasley vibes knitting up a new sweater, puttering in her garden, homebrewing beer with her husband, or making a delicious mess of the kitchen with her kids in their home just outside of Seattle.
In this episode of Listeners to Leads, Lauren Gaggioli shares the importance of writing your content for the human on the other side of the screen and actionable steps you can take right now to optimize your website with SEO best practices.
Lauren and I also chat about the following:
- Connecting with your ideal audience outside of social media.
- Understanding the searcher’s mindset while doing keyword research.
- How writing for humans (NOT an algorithm) will help you reach more people who need what you have to offer.
- Best practices for internal linking and hyperlinks within your content.
Don’t forget to check out Lauren’s website for everything from her DIY Website Audit to the Organic Marketing Ecosystem course!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH LAUREN GAGGIOLI:
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED:
Ahrefs Keyword Generator
PodMatch
Learn more about the Podcast Marketing Workshop at galatimedia.com/workshop.
Aspiring podcasters often face many challenges before getting started, not least of which is the fear of public speaking. Public speaking does not come naturally to everyone and even though podcasting is not generally live, the fear of broadcasting your voice for the world to hear can be intimidating. Roy Coughlan knows this very well, having been incredibly shy and afraid of public speaking before he began his podcasting journey. But now, with 5 successful podcasts, Roy is here to share his journey into podcasting, how he improved his public speaking and much more! This week, episode 139 of Listeners to Leads is about becoming a better speaker and podcaster!
Roy Coughlan is a podcasting coach with 5 podcasts of his own, ranging from NFTs to speaking advice to meditation, that are in the top 1% of podcasts. Roy helps his clients craft their podcasts into top-rated shows that help promote their businesses, books, and more. He has produced and edited over 1,200 episodes in his career.
In this episode of Listeners to Leads, Roy Coughlan is sharing the importance of just getting started and learning as you go and actionable steps you can take right now to increase your confidence in public speaking and podcasting.
Roy and I also chat about the following:
- Overcoming adversity through meditation and forgiveness.
- Improving your public speaking through different types of practice.
- Podcast marketing strategies for 2024 and beyond.
- Utilizing the right social media platform for your business.
Links to all of Roy’s podcasts, projects, and social media pages can be found through his Bio Link.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH ROY COUGHLAN:
YouTube
Podcasts
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Learn more about the Podcast Marketing Workshop at galatimedia.com/workshop.
We all see podcasts, both large and small, that talk about being a globally rated podcast or use very specific information about their shows in their marketing material. But where do they get this information? And how can I find my podcast statistics and use them to help grow my show? Today, I’m giving you the tools and resources you need to find and make sense of your podcast statistics, and how you can use these numbers to achieve your podcasting goals! This week, episode 138 of Listeners to Leads is about where to look for podcast charts, rankings, and more!
In this episode of Listeners to Leads, I’m sharing the importance of utilizing your statistics to reach your podcasting goals and actionable steps you can take right now to find sponsorships using your podcast ranking.
I also chat about the following:
- Where to find your podcast statistics and listener information.
- Why you cannot compare your podcast to anyone else’s, even if they cover the same topic.
- Resources to learn about your podcast rankings, domestically and globally.
- Using your podcast statistics to encourage sponsorships.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED:
Chartable
ListenNotes
Listeners to Leads Ep. 25 Creating an Attractive Podcast Sponsorship Deck with Betsy Wallace
Listeners to Leads Ep. 26 How to Monetize Any Podcast
Listeners to Leads Ep. 29 How to Monetize your Podcast by Selling your Own Services and Products
Building a community online takes time and a lot of work. There are lots of ways to do it, but Paul Gowder has found success in building up online communities by starting with email marketing instead of a Facebook group or other online community platform. He’s here today to share his strategies and wisdom about community building with us, so we can improve our email marketing and build stronger relationships with our audience. This week, episode 137 of Listeners to Leads is about building community through email marketing!
Paul Gowder is the owner and founder of PowWows.com, the leading online community celebrating Native American arts and culture for the past 25 years. His emphasis on combining community-building and marketing strategies has allowed him to build one of the largest and most engaged online communities in the world while working full-time.
In this episode of Listeners to Leads, Paul Gowder is sharing the importance of starting your community building with email marketing and actionable steps you can take right now to ask your audience to engage with your email content!
Paul and I also chat about the following:
- Paul’s journey of creating PowWows.com and its community in the late 90s.
- Building your email marketing list before building a digital group or community.
- How Facebook groups and online communities are different now than the forums of the 90s.
- The importance of building relationships with your audience through personal stories and vulnerabilities.
Don’t forget to check out Paul’s Giveaway Course by clicking the link!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH PAUL GOWDER:
Website
PowWows.com
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Learn more about the Podcast Marketing Workshop at galatimedia.com/workshop.
With video becoming such an important medium in podcasting, we have to consider how we are communicating not just with our audience, but our guests during interviews. How is communicating via camera different than a face-to-face conversation? How do we open ourselves up for authentic conversations and genuine connection when using a medium that can distort authenticity and make other people feel distant? Adria Firestone is here today to discuss all this and more. This week, episode 136 of Listeners to Leads is about authentic communication with your audience and podcast guests!
Adria Firestone is a speaker, author and certified Rapid Results Coach who works with clients around the globe. She is a leading consultant for video skills, and a branding and communication expert. Adria’s clients are spiritually conscious businesswomen, entrepreneurs and thought leaders who want to express their feminine power with confidence and authentic visibility, so they easily attract their ideal clients. Adria has decades of international, award-winning performance, media experience and coaching the vocal, visual, and verbal aspects of presentation. Adria’s credits range from Carmen in Bizet’s opera to Family Guy. She has been published in the WSJ, the Huffington Post, Woman’s Day and was featured on News 12, RAI TV and Telemundo.
In this episode of Listeners to Leads, Adria Firestone is sharing the importance of actively listening and creating a safe space for your podcast guests and actionable steps you can take right now to be more comfortable and confident in front of a camera.
Adria and I also chat about the following:
- Active listening and creating a safe space for your podcast guest to open up.
- Letting go of perfectionism to create a supportive and authentic podcast experience.
- The difference between charismatic individuals who use manipulation versus those who embody unconditional love and action.
- Tips for looking and sounding comfortable and confident on camera.
To receive Adria’s free guide, “The Wise Wild Woman’s Path to Rapid Change & Making Space for the Life of Your Dreams”, head over to adriafirestone.com/welcome.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH ADRIA FIRESTONE:
Adria Firestone website
The Charisma Expert website
YouTube
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Learn more about the Podcast Marketing Workshop at galatimedia.com/workshop.
The beginning of the year is synonymous with setting goals, and your podcast is likely no exception! Setting goals for your business podcast can feel overwhelming; what goals should you even set? But setting smart, achievable goals can be easier than you think, and I’m here today to break down the four most common goals we see business owners set for their podcasts, examples of each, and ideas to help you make your podcast goals a reality. This week, episode 135 of Listeners to Leads is about setting business podcast goals for 2024!
In this episode of Listeners to Leads, I’m sharing the importance of tailoring your podcast goals to your specific business and actionable steps you can take right now to achieve podcast growth in 2024.
I also chat about the following:
- The four common podcast goals for business owners and how to achieve them.
- Sharing client examples in your solo episodes to increase audience conversion.
- Tracking podcast completion rates to see what episodes your audience engages with most.
- Sharing and talking about your podcast beyond your regular marketing strategy.
Remember, choosing one main goal to focus on for your podcast for the first six months of 2024 will be more effective than trying to reach several goals at once!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
We all know that being a podcast guest is the number one way to grow your show. But how much preparation do you actually have to put in to be a high-quality, stellar podcast guest? Emily Aborn and Lisa Zawrotny are back this week to share their processes and top tips for being an outstanding podcast guest who brings value to audiences wherever you go! With well over 200 guest spots between us, Lisa, Emily, and I chat all things podcast guests. This week, episode 134 of Listeners to Leads is about being an effective podcast guest!
Emily Aborn is a Content Writer and owner of She Built This, a community for women entrepreneurs to build the dreams they have, together. She has 10+ years of experience working with entrepreneurs in various roles. She helps others create compelling content and copy throughout their branding! Emily lives in New Hampshire with her family. When not working, she can be found hiking, walking, cooking, reading, listening to music, or writing.
Lisa Zawrotny founded Positively Productive Systems LLC in January 2016. She holds current certifications in time management, stress management, life coaching, and meditation instruction as well as a certificate in Positive Psychology. Lisa has been featured in over 120 podcast and video summit interviews as well as guest webinars. She has been featured as a keynote speaker and facilitated in-person and virtual workshops involving productivity, decluttering, stress reduction, and vision boards.
In this episode of Listeners to Leads, Emily Aborn and Lisa Zawrotny are sharing the importance of listening to the podcasts you’re going to be a guest on and actionable steps you can take right now to prepare to talk about your zone of genius as a guest.
Lisa, Emily, and I also chat about the following:
- How much of a podcast should you listen to before being a guest on it?
- Searching for guests similar to you who have already been on the show.
- Organization and tracking information for podcast interviews.
- Getting a clear picture of the podcast’s ideal listeners before the interview.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH EMILY ABORN:
Podcast
Website
CONNECT WITH LISA ZAWROTNY:
Podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED:
Listeners to Leads Ep. 133: Being an Effective Podcast Host with Emily Aborn and Lisa Zawrotny
Listeners to Leads Ep. 110: Creating Curiosity with our Podcast Content with Emily Aborn
Listeners to Leads Ep. 18: How to Plan an Interview Podcast with Lisa Zawrotny
Learn more about the Podcast Marketing Workshop at galatimedia.com/workshop.
Having guests on your podcast is a valuable way to bring your audience new perspectives and ideas on topics they deeply care about. But choosing the right guests for your show can be time-consuming, especially if you receive tons of pitches from people looking to be on your show. Emily Aborn and Lisa Zawrotny are back on the show to share their processes for finding the right guests for their podcasts, and how they prepare for guest interviews. This week, episode 133 of Listeners to Leads is about being an effective podcast host!
Emily Aborn is a Content Writer and owner of She Built This, a community for women entrepreneurs to build the dreams they have, together. She has 10+ years of experience working with entrepreneurs in various roles. She helps others create compelling content and copy throughout their branding! Emily lives in New Hampshire with her family. When not working, she can be found hiking, walking, cooking, reading, listening to music, or writing.
Lisa Zawrotny founded Positively Productive Systems LLC in January 2016. She holds current certifications in time management, stress management, life coaching, and meditation instruction as well as a certificate in Positive Psychology. Lisa has been featured in over 120 podcast and video summit interviews as well as guest webinars. She has been featured as a keynote speaker and facilitated in-person and virtual workshops involving productivity, decluttering, stress reduction, and vision boards.
In this episode of Listeners to Leads, Emily Aborn and Lisa Zawrotny are sharing the importance of thoroughly vetting your potential podcast guests and actionable steps you can take right now to prepare for a podcast interview as a host.
Lisa, Emily, and I also chat about the following:
- Being selective about the guests you bring on your show.
- The right level of preparation for a podcast interview as a host.
- Structured vs. Conversational podcast styles and how it affects guest choice.
- Content planning and deciding where to put a guest episode in your podcast schedule.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH EMILY ABORN:
Podcast
Website
CONNECT WITH LISA ZAWROTNY:
Podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Learn more about the Podcast Marketing Workshop at galatimedia.com/workshop.
Having big-name guests on your podcast is a great way to boost the credibility of your show and potentially get your show in front of new listeners. But it’s important to consider why you want to have these guests on and make sure you’re approaching the pitch the correct way. Courtney Elmer, the creator of PodLaunch, is here today to talk about her experiences in making connections with big-name podcasters and building lasting connections that benefit everyone, especially the audience. This week, episode 132 of Listeners to Leads is about securing high-profile guests for your podcast!
As the Founder of The EffortLESS Life® and creator of the hit podcast launch program, PodLaunch™, Courtney Elmer is a sought-after consultant, host, and speaker who is known for helping entrepreneurs embrace failure and grow through what they go through to create the greater income, influence, and impact they deserve. Courtney teaches online business leaders how to build self-sustaining businesses that can thrive in a rapidly changing digital environment, expand their thought leadership through podcasting, and use their voices to catalyze positive change in the world.
In this episode of Listeners to Leads, Courtney Elmer is sharing the importance of going the extra mile when pitching to potential guests and actionable steps you can take right now to realign your podcast with your business after making changes.
Courtney and I also chat about the following:
- The importance of fully showing up in an interview, even when your guest is not.
- Podcast plateaus and the reflection to do to move past them.
- The five things podcast app algorithms look for in your show.
- Going the extra mile when pitching a potential guest for your show.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH COURTNEY ELMER:
Insider Secrets to a Top 100 Podcast with Courtney Elmer
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED:
Listeners to Leads Ep. 124: Are Podcast Reviews Important? Part 1
Listeners to Leads Ep.126: Are Podcast Reviews Important? Part 2
Listeners to Leads Ep: 70: Behind the Scenes of a Podcast Rebrand with Lisa Zawrotny
Learn more about the Podcast Marketing Workshop at galatimedia.com/workshop.
The beauty of podcasting is that anyone can pick up a microphone, share their story, and make a difference in the world. While that freedom is rare in widespread media now, that doesn’t mean you shouldn’t think carefully and consider what you say before putting it out into the world! I’m going to give you a few basic do’s and don’ts of what to say on your podcast, especially as a business owner. This week, episode 131 of Listeners to Leads is about what you should and shouldn’t say on your podcast!
In this episode of Listeners to Leads, I’m sharing the importance of editing your podcast for content, not just mistakes and ‘ums’ and actionable steps you can take right now to avoid spreading misinformation and disinformation.
I also chat about the following:
- Sharing identifying information about those you’ve worked with can have unintended consequences for businesses and individuals.
- Editing your podcast for content allows you to create a clear, concise message and catch mistakes before they hit the airwaves.
- The importance of podcasting as a medium for freedom of expression.
- Avoid sharing misinformation and disinformation on your podcast and podcasting ethically.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Creating a sales funnel is essential to bringing in new clients for your business. But when you hear the word sales, do you think of overly pushy sales tactics that make everyone involved uncomfortable? Well, sales do NOT have to be that way! Evan Putman is here today to tell us all about how to create a sales funnel that aligns with your values and helps prospective clients decide what level of involvement is right for them. This week, episode 130 of Listeners to Leads is about creating an aligned and effective podcast sales funnel!
Evans Putman is the Founder of Podcast Profit School and a business consultant who partners with visionary, collaborative entrepreneurs with big, positive messages and missions to help them create simple, sustainable (leveraged) client acquisition solutions and cash flow confidence for their business. He is the creator of the Podcast ATM business model, Infinite Impact Method, and The Servepreneur Blueprint™, and his trainings are licensed by and featured in ClickFunnels Founder Russell Brunson's high-ticket coaching programs.
In this episode of Listeners to Leads, Evans Putman is sharing the importance of building like and trust with potential leads and actionable steps you can take right now to optimize your sales funnel to align with your values.
Evans and I also chat about the following:
- The importance of serving your listeners first, before selling to them.
- Evans’ Podcast ATM approach for both hosts and guests.
- Converting listeners into clients through a relationship-based approach.
- Creating a binge-able lead gen experience through audio content.
To take advantage of Evans’ free Niche Cast Blueprint, text ‘LEADS’ to 55444 or visit podcastsalesmachine.com/leads to download!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH EVANS PUTMAN:
Website
Infinite Impact Radio podcast
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Learn more about the Podcast Marketing Workshop at galatimedia.com/workshop.
The description of your podcast is one of the first, if not THE first, thing people see about your show. This paragraph is the listener’s first look at what to expect from your show, so setting the scene accurately and concisely is critical to retaining listenership and inviting in new audience members. On today’s episode, I’m going to teach you how to write a podcast description that is clear, concise, and highlights the achievements of your show to captivate new listeners. This week, episode 129 of Listeners to Leads is about creating a perfect podcast description for your show!
In this episode of Listeners to Leads, I’m sharing the importance of optimizing your podcast description and actionable steps you can take right now to write a clear, concise, informative description.
I also chat about the following:
- The difference between a podcast description and show notes.
- Understanding the elements of a good podcast description.
- A podcast description template to use to craft your own description.
- Why highlighting your credentials and rankings is beneficial.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
TEMPLATE:
“ [Podcast Title], hosted by [Host’s full name], [shows/teaches/helps/etc.] [ideal listener] [what you want your ideal listener to get from your show]. [This sentence explains why you’re qualified to speak on the topic]. [This sentence mentions when the show goes live general topics the show covers]. Learn more about [Host] and [Podcast Title] at [insert podcast website].
Alesia’s example using the template:
“Listeners to Leads, hosted by Alesia Galati, teaches new and aspiring podcasters how to use their podcasts to grow their businesses. Alicia uses her experience as the owner of Galati Media, a full-service podcast management agency, to help business owners get leads, land speaking gigs, and create deeper connections with their audiences through their podcasts. Alesia and her guests will discuss everything from launching a podcast to marketing a podcast. Learn more about Alesia and Listeners to Leads at www.listenerstoleads.com.”
LinkedIn is an important social media tool when it comes to growing your business and networking with other professionals. And we’ve talked on the show before about optimizing your LinkedIn profile for maximum visibility. But what about specifically marketing your podcast on your profile? Louise Brogan, one of the top voices on LinkedIn content, is here today to share her experiences, tips, and strategies for marketing and promoting your podcast on LinkedIn! This week, episode 128 of Listeners to Leads is about marketing your podcast on LinkedIn!
Louise Brogan runs a boutique marketing agency working with entrepreneurs, SME’s and professionals who want to raise their profile through LinkedIn in a genuine and valuable way. Louise is an international speaker and hosts the LinkedIn with Louise Podcast and YouTube channel. For the past three years, Louise has been a Small Business Britain Champion and hosts small business netwalks in Belfast on a monthly basis.
In this episode of Listeners to Leads, Louise Brogan is sharing the importance of encouraging engagement with your LinkedIn posts and actionable steps you can take right now to utilize your LinkedIn profile more than 97% of users.
Louise and I also chat about the following:
- Building a network of people interested in your podcast topic.
- Example posting schedules and caption scripts to engage your audience and encourage their engagement with your posts.
- Thinking of using LinkedIn to network in the same way you would network at a conference.
- Utilizing storytelling and examples of past clients to turn listeners into leads.
Head over to Louise’s website for a free guide to utilizing your LinkedIn to its fullest potential!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH LOUISE BROGAN:
YouTube
Podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED:
Listeners to Leads Ep. 121: How to Use LinkedIn to Generate Podcast Leads with Julie Livingston
Learn more about the Podcast Marketing Workshop at galatimedia.com/workshop.
So many things happened in podcasting in 2023 that it can be difficult to keep track of it all! As the end of the year approaches, now is the time to reflect back on trends we saw in 2023 and think about what 2024 might bring to the podcast industry. Today, I’m walking you through the major milestones and noteworthy podcasting moments from this year and talking about what I see as being important to factor into your podcasting journey in the year to come. This week, episode 127 of Listeners to Leads is about the future of podcasting in 2024!
In this episode of Listeners to Leads, I’m sharing the importance of being selective of where you get your information and actionable steps you can take right now to incorporate video and AI into your podcast strategies.
I also chat about the following:
- How AI has changed the podcasting game and the tools you can utilize for your podcast.
- The importance of utilizing video content in your marketing strategy for 2024.
- Podcasts with bold, thought-provoking content will perform better than playing it safe.
- Focusing on the people who listen to your podcast, rather than the numbers.
To access the 2024 Predictions Workbook, head over to our website!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED:
Content:
Listeners to Leads Ep.94: Podcasting and AI: What You Need to Know for the Future
Listeners to Leads Ep. 19: A Guide to Easily Managing your Weekly Podcast Workflow
Listeners to Leads Ep. 11: How to Use Dynamic Content to Make Money with your Podcast
How Stitcher Shutting Down Will Impact Your Podcast
Tools:
Riverside.fm
Otter.ai
Izotope RX
Auphonic
Headliner
Munch
Learn more about the Podcast Marketing Workshop at galatimedia.com/workshop.
We’re talking podcast reviews and ratings again this week! After my last solo episode, my team had questions about how different platforms handle ratings and reviews. And with platforms making major changes to benefit podcasters and increase engagement in their communities, we turned on our microphones to discuss platform-specific content and answer the questions the team (and listeners!) have had. This week, episode 126 of Listeners to Leads is about whether or not podcast reviews and ratings are important and helpful to achieving your podcast goals!
In this episode of Listeners to Leads, I’m sharing the importance of using more than just platform-specific statistics to plan your podcast goals and actionable steps you can take right now to prepare yourself to make 2024 podcast goals.
My team and I also chat about the following:
- How Spotify encourages audience engagement with new podcast features.
- Spotify’s checklist to prepare your podcast for Wrapped at the end of the year.
- Potential strategies for getting more reviews on Apple Podcasts.
- Whether you should use platform-specific statistics in planning your future podcast goals.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED:
Listeners to Leads Ep 124: Are Podcast Reviews Important?
Listeners to Leads Ep 43: Creating and Keeping Podcast Goals
Listeners to Leads Ep 88: Setting Achievable and Measurable Podcast Milestones
Spotify’s Wrapped Checklist
PodLottery
Positively Living with Lisa Zawrotny
Content with Character with Emily Aborn
Learn more about the Podcast Marketing Workshop at galatimedia.com/workshop.
Setting goals is something we all know we’re supposed to do, but how many of us achieve them? Whether business goals or personal goals, you surely have a list of things you want to accomplish lying around. Jenn Drummond is here today to share her experiences in achieving her goals and living for herself, not just her family, setting a World Record, and so much more. This week, episode 125 of Listeners to Leads is about building resilience and achieving your goals!
Jenn Drummond is a Mom of 7, a successful business owner, and a World Record holder. As the first woman to climb the second highest summits on each of the 7 continents, she now spends her time inspiring others to create a thriving business and lasting legacy of their own. She shares her story and strategies for success through her book, BREAKPROOF: 7 Strategies to Build Resilience and Achieve Your Life Goals, and her Seek Your Summit podcast, programs, and signature talks.
In this episode of Listeners to Leads, Jenn Drummond is sharing the importance of taking time to live for yourself and actionable steps you can take right now to achieve your goals with the help of others.
Jenn and I also chat about the following:
- Jenn’s story of growth and pursuing her goals after a terrible accident changed her worldview.
- Committing to doing hard things can help you overcome obstacles and self-doubt.
- Jenn’s passion for podcasting and how it’s opened up opportunities she didn’t think were possible.
- Podcasting is a way to connect with people with similar goals and stories.
To pre-order Jenn’s book, ‘BREAKPROOF’ head over to her website!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH JENN DRUMMOND:
Website
Seek Your Summit Podcast
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Learn more about the Podcast Marketing Workshop at galatimedia.com/workshop.
Consumer and audience opinions are everywhere. From online shopping to social media comments to podcast reviews, regular folks are leaving feedback on products and media all day, every day. And we’ve all listened to at least one podcast based on reading the reviews, right? So, are reviews integral to the success of a podcast? My answer is “Yes, and…” and we’re exploring that on today’s show. This week, episode 124 of Listeners to Leads is about whether or not podcast reviews are important!
In this episode of Listeners to Leads, I’m sharing the importance of reviews as one method of gauging your podcast’s success and actionable steps you can take right now to receive valuable reviews and feedback from your listeners.
I also chat about the following:
- Why more information is better for understanding podcast ranking.
- Apple Podcasts is NOT the global top podcast platform and why that matters for reviews.
- Two effective ways to ask your audience for ratings and reviews.
- How different podcast listening platforms approach ratings and reviews.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED:
Listeners to Leads Ep. 43: Creating and Keeping Podcast Goals
Listeners to Leads Ep. 23: How to Create a Podcast Launch Plan
Listeners to Leads Ep. 102: 10 Things to Do Before You Start a Podcast
When we have people on our podcasts, we need to be able to communicate with them effectively to get their point across. But communication starts before we even speak a word on the call. It starts with our body language, facial expressions, and how we show up to the interview in the first place. Joseph McGuire joins me on the podcast today to teach us about observing and understanding body language so we can communicate effectively with our podcast guests. This week, episode 123 of Listeners to Leads is about understanding body language for better podcast interviews as a podcast host and guest!
Joseph McGuire is the owner and behavioral negotiation consultant at Clear Sight Communications. Joseph uses the ancient Chinese tradition of face reading, body language, and elements FBI negotiation techniques to teach people to build exceptional professional and personal relationships. He is also the author of ‘Face Facts: The Art of Reading Your Clients and Prospects for Sales, Negotiation, and Recruitment’.
In this episode of Listeners to Leads, Joseph McGuire shares the importance of observing body language during an interview and actionable steps you can take right now to turn an interview into a true conversation.
Joseph and I also chat about the following:
- Communication begins before you say anything in a conversation.
- The importance of a smile and building trust right away.
- Don’t be afraid to speak up as a guest if the podcast host isn’t engaged.
- Factor your background and clothing into your preparation for an interview.
To order a copy of Joseph’s book ‘Face Facts: The Art of Reading Your Clients and Prospects for Sales, Negotiation, and Recruitment’, you can click here.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH JOSEPH MCGUIRE:
Clear Sight Communications
YouTube
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED:
Listeners to Leads Ep 117: The Power of Creating Authentic Connection as a Podcast Host with Joe Dimino
Learn more about the Podcast Marketing Workshop at galatimedia.com/workshop.
Starting a podcast can seem overwhelming, especially if the technology and skills required are new to you. But with the confidence to go outside of your comfort zone and try something new, starting a podcast is well within reach. Gabrielle Crichlow knows this feeling all too well and is here today to talk about her experience starting a podcast and distributing it via public access TV! This week, episode 122 of Listeners to Leads is about leaving your comfort zone to grow your podcast!
Gabrielle Crichlow is the esteemed captain of A Step Ahead Tutoring Services. She brings a wealth of academic excellence and a proven tutoring record. After working for two tutoring companies and realizing the academic struggles of low-middle-income minority families we note being met, Gabrielle took it upon herself to start a company that offered more than the limited services offered by other companies.
In this episode of Listeners to Leads, Gabrielle Crichlow shares the importance of managing your self-doubt when podcasting and actionable steps you can take right now to bring your podcast to different mediums.
Gabrielle and I also chat about the following:
- Starting a podcast during the pandemic with resources already available.
- Tips for asking better interview questions and making the most of what your guest says.
- The benefits and drawbacks of getting a podcast on public access television.
- Podcasts as a way of learning new technologies and building new professional networks.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH GABRIELLE CRICHLOW:
X (formerly Twitter)
Hot Topics podcast
A Step Ahead Tutoring Services
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Learn more about the Podcast Marketing Workshop at galatimedia.com/workshop.
LinkedIn is the platform to be on as a business professional. It has become the main place to network, build connections, and share insights along your career or business journey. But what can you do to utilize LinkedIn for your podcast and generate leads for your business? Julie Livingston is here to talk about all the ways to optimize LinkedIn for your podcast as well as your business. This week, episode 121 of Listeners to Leads is about using LinkedIn to generate podcast leads and grow your podcast audience!
Julie Livingston is the President of WantLeverage Communications, a New York City-based public relations and LinkedIn marketing consultancy. Julie helps under-the-radar companies and senior leaders get the visibility and brand recognition they deserve through PR and LinkedIn marketing.
In this episode of Listeners to Leads, Julie Livingston shares the importance of optimizing the top third of your LinkedIn profile and actionable steps you can take right now to attract the right connections to your profile.
Julie and I also chat about the following:
- How to effectively use LinkedIn for personal branding and business growth.
- Taking full advantage of LinkedIn’s features like Creator Mode.
- How sharing small stories from your everyday life and experiences helps you connect to your followers.
- Providing substantive commentary on others' posts as a way to gain visibility and credibility.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH JULIE LIVINGSTON:
X (formerly Twitter)
PR Patter Live Show
WantLeverage Communications
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Learn more about the Podcast Marketing Workshop at galatimedia.com/workshop.
Perfectionism is something we all deal with to some degree. But as content creators, podcasters can feel extra pressure to be perfect for our audience. By letting go of the need to be perfect and showing our audiences the ‘messy middle’, we can actually grow closer with and be more relatable to our listeners. This week, episode 120 of Listeners to Leads is about overcoming perfection in podcasting!
In this episode of Listeners to Leads, I’m sharing the importance of embracing the ‘messy middle’ and actionable steps you can take right now to let go of the perfectionism holding you back.
I also chat about the following:
- Podcasting is showing up as you are, authentically.
- Your 100% is going to look different on different days, and that’s okay.
- Perfection means something different to every podcaster.
- Consistency in podcasting allows you to tailor content to your audience’s expectations.
For more about overcoming perfectionism, check out Listeners to Leads Episode 100: How to Overcome Perfectionism and be Consistent with Podcasting with Reshanda Yates.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
We all hear the phrase ‘work-life balance’ now more than ever before. The business landscape is changing and people value finding that balance more and more, especially entrepreneurs, who often start their businesses with achieving that balance being high on the priority list! But how are we supposed to find that sweet spot of balancing out profession and our passion? That’s exactly what Cindy Rand is here to teach us and more on today’s podcast! This week, episode 119 of Listeners to Leads is about finding balance and fulfillment outside of your business!
Hailed the Busy Woman’s Cheerleader, Cindy is a seasoned professional and Leadership Developer who is known as an energetic & giving soul, encouraging anyone who crosses her path to pursue their dreams & live life more abundantly! As a serial entrepreneur, humanitarian, author, and mom, her mission is to empower and teach a diverse community of like-minded women to THRIVE 360: in mind, body, spirit, and finances.
In this episode of Listeners to Leads, Cindy Rand is sharing the importance of being true to your own voice and actionable steps you can take right now to find a balance between your profession and your passion.
Cindy and I also chat about the following:
- Finding balance in all areas of life: mind, body, spirit, and finances.
- The value of listening to others' stories and finding common ground.
- Adapting to stay relevant in the ever-changing business landscape.
- Connecting with others on a personal level can help build a more memorable brand.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH CINDY RAND:
Podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Learn more about the Podcast Marketing Workshop at galatimedia.com/workshop.
We’ve all listened to a podcast or seen a video where the host tries to sell a product, but it leaves you, the listener, feeling weirded out. There are a few reasons we feel this way, the biggest one being that the host has not given us a reason to trust them and their expertise yet. Chandler Walker is here today to talk about his sales experience and how to build trust and rapport with your audience before asking for the sale. This week, episode 118 of Listeners to Leads is about using your podcast to sell high-ticket services in a way that doesn’t feel salesy!
Chandler Walker is the CEO of Elite Ads, a group focused on helping coaches and consultants grow and scale their business and get 3x the return on their ad spend. He is also the CEO of StoneAgeFuel - School of Fitness based in Reno, Nevada.
In this episode of Listeners to Leads, Chandler Walker shares the importance of selling without a mindset of desperation and actionable steps you can take right now to build a connection with your listeners before making a sale.
Chandler and I also chat about the following:
- Drawing repeat listeners in by providing new insights and making them think differently.
- The importance of creating an emotional connection with podcast listeners to build trust.
- How peppering your program into your podcast episodes can help guide listeners towards taking action.
- The importance of consistently showing up and being authentic in business, especially during challenging economic times.
Listeners can head over to Chandler’s Instagram and DM him the word “SALES” for access to his “Simple Three-step Strategy to Sell Without Manipulation, Aggressive Tactics or Feeling Salesy” video!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH CHANDLER WALKER:
Podcast
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Learn more about the Podcast Marketing Workshop at galatimedia.com/workshop.
The audience is usually front and center on our minds when we’re recording our podcast but podcasting is SO much more than just recording audio for our listeners! It’s about creating genuine connections with people that we then GET to share with our listeners. Joe Dimino, who has been podcasting for over a decade, is here to talk about his experiences with creating meaningful conversations with folks across his podcast and radio show. This week, episode 117 of Listeners to Leads is about the power of creating authentic connection as a podcast host!
Joe Dimino has been writing & creating in various capacities since his college days at the University of Missouri-Kansas City around 1993. If you are keeping score, that would be about 29 years +. It all began at UMKCs University News as a Sports Writer with the esteemed John Beaudoin and turned into a myriad of expressive avenues, including poetry. Inventing poems, art, video & audio has always been a therapeutic avenue of expression.
In this episode of Listeners to Leads, Joe Dimino shares the importance of being enthusiastic about your podcast and actionable steps you can take right now to have meaningful conversations with guests to share with your audience.
Joe and I also chat about the following:
- How to attract your first guests to your show.
- The connectivity humans want with one another and how podcasting provides it.
- Unenthusiastic guests will negatively impact the energy of your show and you DON’T have to promote them.
- Podcasting is about connecting with people, not just the downloads.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH JOE DIMINO:
X (formerly Twitter)
Famous Interviews with Joe Dimino podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
There are a lot of things to think about before starting a podcast, and it can get overwhelming quickly. After launching three podcasts for myself and 25 for clients in the past 5 years, I’ve learned a thing or two about what to know before you launch. I’m behind the mic this week sharing what I think are some of the most important things to consider before you release your show to the world. This week, episode 116 of Listeners to Leads is about the ten things I wish I knew before starting a podcast!
In this episode of Listeners to Leads, I’m sharing the importance of launching your podcast with purpose and actionable steps you can take right now to make recording easier by batching your episodes.
I also chat about the following:
- The importance of goals and why you shouldn’t be afraid to change them.
- Your audience doesn’t care until they do - make them care!
- You cannot market the same way as Taylor Swift (sorry).
- Allowing yourself to use the podcasting style that works best for you.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED:
Listeners to Leads Ep 32: Is Launching a Podcast Right for You?
Listeners to Leads Ep 102: 10 Things to Do Before You Start a Podcast
Listeners to Leads Ep 23: How to Create a Podcast Launch Plan
Listeners to Leads Ep 49: Launch a Podcast [Tech Tips Series]
Listeners to Leads Ep 61: The Power in Doing Solo Podcast Episodes
Listeners to Leads Ep 24: Plan out the First (or Next) 10 Episodes of your Podcast
Starting a podcast can feel overwhelming. With all of the perceived things you have to do before hitting record, it can be easy to put it off or be discouraged from starting your podcast altogether! But Esther Avant of The Live Diet-Free Podcast is here today to talk about her journey into podcasting, and why starting, even though it is scary or won’t be perfect, is the best thing to do in the long run. This week, episode 115 of Listeners to Leads is about overcoming the fear of getting started!
Esther Avant is a health industry veteran with over 17 years of experience in fitness, nutrition, and wellness-related roles. She is a certified sports nutritionist, personal trainer, wellness coach, and owner of EA Coaching, which has provided holistic health & lifestyle coaching since 2015. Her mission is to help women live their happiest, healthiest, and most confident lives and to change the fact that the majority of women are so preoccupied with their weight and bodies that they never fully pursue their passions. She knows that if more women prioritized their health, they’d be able to unleash the confidence and focus they all need to leave their mark on the world. Esther hosts The Live Diet-Free Podcast.
In this episode of Listeners to Leads, Esther Avant shares the importance of starting your podcast imperfectly and actionable steps you can take right now to more fully utilize your podcast in your business’s marketing strategy.
Esther and I also chat about the following:
- How a flexible recording schedule can help you prepare for the unknown.
- Being imperfect and knowing that it takes time to build up a listenership.
- The bias behind video vs. audio, and how audio allows listeners to paint their own picture of the speaker.
- Consistency, not perfection, is the key to success in podcasting.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH ESTHER AVANT:
The Live Diet-Free Podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED:
Esther’s quiz for starting your weight loss journey.
Your website can and should be your one-stop shop for your podcast. From show notes to links to listening directly from an embedded player, your podcast episode pages can be SEO-optimized to bring more traffic to your website and ensure you’re making the most of your content. Brandon Leibowitz is here today to talk about SEO best practices for your website and more. This week, episode 114 of Listeners to Leads is about impactful SEO strategies for your website!
Brandon Leibowitz is the founder and operator of SEO Optimizers, a digital marketing company dedicated to assisting small and medium-sized businesses in driving more online traffic, leading to increased clients, sales, and valuable leads. Brandon’s journey in digital marketing began in 2007, right after graduating with a degree in Business Marketing. Now, he uses a variety of channels, including podcasts, to share his expertise on SEO and digital marketing.
In this episode of Listeners to Leads, Brandon Leibowitz shares the importance of doing thorough keyword research and actionable steps you can take right now to optimize your website’s SEO.
Brandon and I also chat about the following:
- Why SEO is so important, and how to use it to get traffic to your website.
- Social media ads are great for testing, but it's all about seeing what works and what doesn't.
- Why you should have a page on your website for each podcast episode you create.
- Keyword research and how it varies by platform.
To check out Brandon’s free SEO Masterclass, head to https://seooptimizers.com/gift.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH BRANDON LEIBOWITZ:
YouTube
SEO Optimizers
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
As a business owner, you put your values at the center of the work you do. Your podcast should be no different! Creating a podcast where your values take center stage allows you to attract an audience who aligns with you, and shows those who don’t align with you that your show isn't the show for them. Julia Nepini of the Compassionate Climb podcast is here to talk about making a value-driven podcast. This week, episode 113 of Listeners to Leads is about creating a podcast that aligns with your values!
Julia Nepini is a clinical and forensic social worker, founder of Compassionate Counseling Company and Compassionate Consulting Company, and the host of the Compassionate Climb podcast. She has made a career of guiding individuals at all stages of their lives and relationships to achieve personal progress and fulfillment.
In this episode of Listeners to Leads, Julia Nepini is sharing the importance of letting your values lead your podcasting and actionable steps you can take right now to have inspiring conversations in your interviews.
Julia and I also chat about the following:
- How compassion has guided Julia in all aspects of her career.
- Being clear on your values helps you weed out people who aren’t for you.
- Podcasting is a lot less intimidating when it is just a conversation between two people.
- Podcasting is a fantastic medium and a way for us to take our audience away from the dopamine hits, scrolling, swiping, and texting.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH JULIA NEPINI:
Compassionate Counseling Company
Compassionate Consulting Company
Compassionate Climb Podcast
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Podcasts are as popular as ever, and there are so many to choose from! So how do you make yourself and your podcast stand out in the crowd? Tracy Hazzard, known by some as the Queen of Podcasting, is here today to talk about making your podcast stand out, making the most of your show by strategically repurposing content, and more! This week, episode 112 of Listeners to Leads is about setting yourself apart as a podcaster!
As the influence strategist for speakers, authors & experts, Tracy Hazzard helps major publications, sports stars, and entrepreneurs ‘Brandcast’ their original messages. Along with her husband and partner, Tom Hazzard, she has been rethinking brand innovation for over 25 years as an inventor and product designer. Their podcasting innovation, Podetize, provides businesses of all sizes a system to spread their marketing message, grow a valuable audience, and retain valuable platform authority without a lot of time, cost or effort. Tracy co-hosts multiple top-ranked podcasts with over 1500 episodes combined, including The Binge Factor, Product Launch Hazzards, WTFFF?! 3D Printing: the 3D Start Point, and more!
In this episode of Listeners to Leads, Tracy Hazzard is sharing the importance of being genuinely excited about your podcast guests and actionable steps you can take right now to build your business through the power of podcasting.
Tracy and I also chat about the following:
- Podcasting is a marathon, not a sprint.
- Too much of content creation is about going viral instead of being there when the right person needs you.
- Short-form content is NOT how you get leads into your business, podcasts and long-form content ARE.
- The importance of being authentic and being vulnerable with the audience.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH TRACY HAZZARD:
Podcasts
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Being a guest on someone else’s podcast is often mentioned as being the best way to grow your listenership. But no one ever really breaks down the WHY behind it! I heard you all asking, so today I’m sitting down to guide you through the best practices for getting onto another podcast as a guest and how to best utilize that episode once it airs! This week, episode 111 of Listeners to Leads is about podcast guesting strategies to grow your podcast audience!
In this episode of Listeners to Leads, I’m sharing the importance of choosing the right podcasts to pitch yourself to and actionable steps you can take right now to find your ideal listeners in other podcasters’ audiences.
I also chat about the following:
- How Apple Podcasts is going to start emphasizing episode-specific cover art.
- Podcast audiences are special - they give you their undivided attention.
- Being selective about what shows you guest on can make all the difference.
- You don’t have to do everything all at once!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
With all of the content we’re bombarded with every day, it can be difficult to make podcast content that you’re confident people will stop and listen to. One way to ensure your content stands out is to create curiosity, both in yourself and in your listeners. Emily Aborn is here again this week to talk about the types of curiosity, how we can appeal to them, and more! This week, episode 110 of Listeners to Leads is about creating curiosity with our podcast content!
Emily Aborn is a Content Writer and owner of She Built This, a community for women entrepreneurs to build the dreams they have, together. She has 10+ years of experience working with entrepreneurs in various roles. She helps others create compelling content and copy throughout their branding! Emily lives in New Hampshire with her family. When not working, she can be found hiking, walking, cooking, reading, listening to music, or writing.
In this episode of Listeners to Leads, Emily Aborn is sharing the importance of appealing to different types of curiosity and actionable steps you can take right now to lead and create curiosity-driven content.
Emily and I also chat about the following:
- Creating curiosity to lead your content creation.
- The four types of curiosity and how they present themselves in listeners.
- Examples of topics and formats to appeal to all listener types.
- Confusion is not curiosity.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH EMILY ABORN:
Content with Character podcast
She Built This podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Making your podcast visible should be near the top of your list when it comes to important things to consider when podcasting. One way to get more eyes on your podcast is to utilize your podcast connections in a strategic way and bring up your podcast wherever and whenever it makes sense. Paige Bond is here to talk about her experience of making her niche podcast on a somewhat taboo subject more visible. This week, episode 109 of Listeners to Leads is about podcast visibility through strategic podcast connections!
Paige Bond is the host of the Stubborn Love podcast, a Licensed Marriage and Family Therapist, and Creator of the Jealousy to Joy Journey. Her mission is to help people-pleasing millennials navigate non-monogamy so they can tame their jealousy and love with ease. Paige’s own journey from feeling lonely, insecure, and jealous to feeling empowered and reassured through her 5-step formula is what fuels her passion to help other people-pleasers stop the jealousy rage and find ease and joy in their relationships.
In this episode of Listeners to Leads, Paige Bond is sharing the importance of marketing yourself in everyday life where it makes sense and actionable steps you can take right now to make a list of podcasts you would like to guest on.
Paige and I also chat about the following:
- Doing research about the podcasts you’d like to guest on.
- Going deeper instead of wider with your content.
- Giving yourself grace and compassion if your consistency becomes a problem.
- Making your episode as visible as possible.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH PAIGE BOND:
Stubborn Love podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED:
Listen Notes
Listeners to Leads Bonus Episode: Your Mental Health is More Important than Productivity with Lisa Zarotny
Guest appearances on other podcasts are an incredible way toincrease your listenership and build your thought leadership in your industry. But there is a right way to pitch or present yourself to other podcasters so that they’ll take an interest in having you on their show. The secret? Set your ego to the side. Today, Jason Cercone is here to talk about all things podcast guests. This week, episode 108 of Listeners to Leads is about building thought leadership through impactful guest appearances!
With nearly a decade of experience in the podcast world, Jason Cercone has built his brand around the consumptive power of storytelling and simplifying podcast guesting. He helps leaders craft their authentic story and tell it with confidence as a podcast guest while simultaneously maximizing the value of each guest appearance and establishing thought leadership in their niche. You'll also find him hosting Evolution of Brand, a podcast featuring stories and strategies for building an authentic personal brand.
In this episode of Listeners to Leads, Jason Cercone is sharing the importance of ditching the ego from your podcast pitch and actionable steps you can take right now to show your value in your podcast pitch.
Jason and I also chat about the following:
- The biggest problem that plagues the podcasting industry.
- Pitching to podcasts that align with your values and the values of your audience.
- How bad podcast pitches read like obituaries.
- Podcasts are conversations, not interviews - be yourself!
If you’re looking to improve your podcast pitch and be an awesome podcast guest, check out Jason’s 5-Star Guest Pitch course here!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH JASON CERCONE:
Evolution of Brand podcast
Pod Theory podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Podcast networks are a growing part of the podcasting space. They offer a way for hosts and businesses behind a show to cross-promote their content with similar shows in the same network, bringing in more sponsorships, and more. But is joining a podcast network aligned with the vision and needs of your podcast? Together, we’ll go over the details of podcast networks so you have the tools to decide whether or not it’s right for you. This week, episode 107 of Listeners to Leads is about podcast networks: everything you need to know as a podcast host!
In this episode of Listeners to Leads, I’m sharing the importance of doing your research before applying for a podcast network and actionable steps you can take right now to get the same benefits if a podcast network isn’t right for you.
I also chat about the following:
- What even is a podcast network?
- The pros and cons of joining a podcast network - is it right for you?
- What are the requirements for joining a podcast network?
- Tips and tricks for getting the same benefits if joining a network isn’t right for your business.
Remember: everyone is in a different situation. For some, podcast networks are a great way to cross-promote their show and bring in sponsors, but it’s not going to be the right choice for everyone. If you want to talk more about whether or not a podcast network is right for you, send me a DM on Instagram!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED:
Listeners to Leads Ep 89: Are your Podcast Ads Actually Working For You?
Listeners to Leads Ep 26 How to Monetize Any Podcast
Listeners to Leads Ep 29 How to Monetize your Podcast by Selling your Own Services and Products
Listeners to Leads Ep 33 How to Generate Leads with your Podcast
Listeners to Leads Ep 55 How Much Money Can You Make With Your Podcast?
We all know that having a regular podcast is an incredible way to attract leads and future clients to your business. But what’s the best way to utilize your podcast? Where in the funnel does it belong, and what other tools should you be using besides it? Today, Nicole Hesse is telling us about her entrepreneurial journey and what came first: the Facebook Group or the Podcast. This week, episode 106 of Listeners to Leads is about finding where your podcast fits in your funnel!
Nicole Hesse is a self-made millionaire who went from being a broke bartender to a seven-figure CEO in just 13 months. She has empowered thousands of entrepreneurs in the online world to monetize their skill sets and results. The ripple impact that Nicole has had in the online world is just beginning as her clients have not only made millions of their own, but have their own clients hitting 7 figures in their businesses as well! Nicole also hosts the Real Unicorns Don’t Wear Pants podcast!
In this episode of Listeners to Leads, Nicole Hesse is sharing the importance of showing up authentically on social media and actionable steps you can take right now to grow your podcast audience before you even launch.
Nicole and I also chat about the following:
- Being yourself in the face of heavily-curated social media.
- The power of podcasting as one more touchpoint with your audience.
- Keeping a people-first mindset when creating your content and building your audience.
- Leaning into the metrics and knowing how to navigate them.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH NICOLE HESSE:
Real Unicorns Don’t Wear Pants Podcast
TikTok
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED:
100 Wonderful Ways to get More and Better Clients
Listeners to Leads Ep. 75: Tracking and Understanding your Podcast Metrics with Danielle Hayden
Listeners to Leads Ep. 9: Podcast Stats: What do they Mean and How to Measure Success
We all know that the legal components of our business are just as important to attend to as the creative ones. But making sure you have your legal ducks in a row often feels overwhelming and you’d much rather put the time into creating your podcast than worrying about the legal stuff, right? Today, Samantha Bradshaw is here to give tips on the simple, straightforward ways you can make sure your podcast is in the legal green. This week, episode 105 of Listeners to Leads is about the legal tips every podcaster should know!
Samantha Bradshaw is the small business and trademark lawyer behind InLine Legal, a virtual law firm helping creatives & first-generation business owners protect their businesses and stay out of the courtroom.
In this episode of Listeners to Leads, Samantha Bradshaw is sharing the importance of registering your content for copyright and actionable steps you can take right now to negotiate sponsorship contracts with ease.
Samantha and I also chat about the following:
- Protecting your content by registering for copyright.
- How detailed a media release form should you have?
- Negotiating sponsorship agreements is good for both sides involved - you can establish what you want in a contract.
- What makes a good trademark?
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH SAMANTHA BRADSHAW:
InLine Legal
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED:
US Copyright Office Registration
Cocodoc
Accessibility is a big topic of conversation and an important one. As podcasters and business owners, our client and listener experiences should always be top of mind, but often we forget to include the needs of those that are differently abled or those who benefit from extra tools and accommodation. Meg Brunson is here today to guide us through a whole host of things we can do to make our podcasts and social media content more accessible across the board. This week, episode 104 of Listeners to Leads is about how to make your podcast more accessible!
Online marketing authority and former Facebook employee Meg Brunson combines her mission to build a more accessible and inclusive world, with her expertise in the digital marketing space. After a decade of working within the Deaf and disabled communities and years of watching her kids face racism and transphobia first-hand, Meg has seen how the way we communicate can isolate, divide and harm historically marginalized groups.
In this episode of Listeners to Leads, Meg Brunson sharing the importance of listening to diverse voices in podcasting and actionable steps you can take right now to make your podcast more accessible, one step at a time.
Meg and I also chat about the following:
- Mental health is more important than a podcast.
- Take baby steps to become a more accessible podcast - it doesn’t have to happen overnight.
- Stepping outside of yourself and considering how someone else is living.
- How proper emoji use increases a person’s likelihood of following your CTA.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH MEG BRUNSON:
Podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED:
Your Mental Health Is More Important than a Podcast
The Truth About AI and Podcasting
Accessible Brand Colors
Podcasting doesn’t have a comprehensive guidebook with the dos and dont’s spelled out for you. Because of that, we all make mistakes when starting our podcast! Courtney Andersen is here today to talk about her mistakes and learning moments in her 2 years of podcasting. This week, episode 103 of Listeners to Leads is about learning from podcast mistakes!
Courtney Andersen is a sober coach, author, and host of the Sober Vibes podcast. Courtney is a cheerleader for women looking to change their relationship with alcohol, supporting them to thrive, not just survive, without it. As the Founder of National Sober Day, Host of the Sober Vibes podcast, a sober coach, and author, Courtney has helped thousands of people find more freedom, going alcohol-free.
In this episode of Listeners to Leads, Courtney Andersen is sharing the importance of being picky about your sponsorship opportunities and actionable steps you can take right now to build a community and have meaningful conversations.
Courtney and I also chat about the following:
- Courtney’s decision to start a podcast based on a tough subject.
- The Do’s and Don’ts of taking a sponsorship for your show.
- Building a community around a taboo topic.
- A look at Sober Guides, Courtney’s upcoming book.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH COURTNEY ANDERSEN:
Podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
So you’re starting a podcast. You pick a name, make your cover art, fire up the Anchor app, and release your content into the world. It’s that easy, right? Well, not quite. There are TONS of things to consider before you start a podcast, and we want to make sure you plan your launch strategically and effectively. Today, we’ll talk about what we feel are 10 of the most important things to consider before getting started. This week, episode 102 of Listeners to Leads is about the 10 things to do before you start a podcast!
In this episode of Listeners to Leads, I’m sharing the importance of being clear on your expertise and actionable steps you can take right now to plan a successful launch strategy!
I also chat about the following:
- Determining whether or not a podcast is right for you.
- The importance of doing your market research early and often.
- Making sure that your podcast, if you’re a business owner, is tied to some form of revenue.
- Allowing yourself enough time to launch - you probably need more than you think!
To get even more in-depth, check out the blog post here!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED:
Episode 38 of Listeners to Leads: Is Launching a Podcast Right for You?
Episode 22 of Listeners to Leads: The Importance of Market Research
Episode 44 of Listeners to Leads: Creating and Keeping Podcast SMART Goals
Episode 36 of Listeners to Leads: How to Choose a Podcast Format
Episode 96 of Listeners to Leads: How to Design Eye-Catching Podcast Graphics with Lauren Felter
Listeners to Leads Episode 23: How to Create a Podcast Launch Plan
Podcast Content Resources
ChatGPT and AI are hot topics in the online space right now. But how will these applications that quickly and efficiently generate content change how we market our podcasts? And how can we best utilize them for our social media content? Today, Andréa Jones joins us again to talk about all this and more! This week, episode 101 of Listeners to Leads is about using chat-based AI to support your content creation!
Andréa Jones is fiercely committed to helping businesses and podcasters build profitable online communities through simple social media solutions. She's the host of the Savvy Social Podcast, creator of the Savvy Social School, a digital platform designed to teach its 100+ members (predominantly small business owners) how to implement organic social media strategies, and named one of Social Report's top marketers to follow.
In this episode of Listeners to Leads, Andréa Jones shares the importance of adding your voice to AI-generated content and actionable steps you can take right now to get useful information from chat-based AI applications like ChatGPT.
Andréa and I also chat about the following:
- Why people are hesitant to use AI.
- How AI is impacting how we market our podcasts.
- The importance of keeping the human element of your marketing, even when AI is doing the initial work.
- Questions to ask Chat AI so we get useful information back.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH ANDRÉA JONES:
The Savvy Social Podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED:
Listeners To Leads Ep 53: Going Deep (instead of wide) with Your Podcast Content
Perfectionism keeps so many people away from podcasting. They worry they can’t stay consistent or create content that’s ‘good enough’ to be put into the world. But everyone is capable of podcasting and this week, Réshanda Yates is here to tell you how to kick perfectionism to the curb and create awesome podcast content without stressing yourself out. This week, episode 100 of Listeners to Leads is about how to overcome perfection and be consistent with podcasting!
Réshanda Yates is an author, educator, and host of the Ending Your Binge Eating podcast. She teaches women leaders, founders and CEOs how to stop emotional eating so they are in control of their food choices and lose weight so they feel more powerful and make the impact they know they are capable of. Réshanda delivers a thoughtful and comprehensive experience for her clients that pulls from her own recovery from emotional eating. She layers in important habits and subconscious reprogramming to fundamentally change how her clients see their relationship with food.
In this episode of Listeners to Leads, Réshanda Yates shares the importance of setting aside dedicated time to batch your content and actionable steps you can take right now to overcome the feeling of needing to be perfect.
Reshanda and I also chat about the following:
- Podcasting is a great way to share your voice without societal bias.
- How batching content is first and foremost about shifting your mindset away from perfection.
- The benefits of having a running content list to pull from.
- Batching isn’t an exact science - find a strategy that works for you!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH RÉSHANDA YATES:
The Ending Your Binge Eating Podcast
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Growing a podcast isn’t easy, especially when trying to grow with organic reach. How do you reach more listeners? Today, Roger Williams is here to talk about using niche interests and absolute authenticity to grow your audience. This week, episode 99 of Listeners to Leads is about how to create organic podcast growth in a digital world!
Roger Williams, after 30 years in the youth development/teaching field, lockdown, and two heart attacks, quit his career to pursue a life devoted to finding joy in his life through a bucket list lifestyle. He started the Crossing It Off podcast to inspire and empower others to find joy in their lives by crossing items off his bucket list. A year and a half into producing the show it is ranked in the Top 10% of global podcasts and has been downloaded in 70 countries around the world. He used what he learned over that time to launch a second show with his life partner, Call the Bingewife, which reached the Top 10% status in its first month.
In this episode of Listeners to Leads, Roger Williams is sharing the importance of creating community around things that bring us joy and actionable steps you can take right now to lean into your interests in podcasting.
Roger and I also chat about the following:
- The importance of reaching a niche audience with your podcast.
- Podcasting is a long game, and you’ll learn a lot along the way.
- Tips for having a podcast with a co-host.
- Podcasters are inherently storytellers and are allowed to protect the story they’re trying to tell.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH ROGER WILLIAMS:
The Crossing It Off Podcast
Call the Bingewife Podcast
Call the Bingewife Facebook Group
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Every entrepreneur and business owner has had feelings of imposter syndrome before. When we’re starting our businesses, there are a lot of unknowns, and uncertainty can be scary. But today’s guest, Brittney Canter-Barbe is here to tell you why using your platform and privilege to do good is anything but, and how to change your negative belief systems. This week, episode 98 of Listeners to Leads is about imposter syndrome and podcasting!
Brittney Canter-Barbe is the founder of PowHer, where she teaches executive women and corporations how to build a better table by enabling women to take control in their professional and personal lives. A Fortune 500 executive-turned-entrepreneur, Brittney hosts The PowHer House podcast, where you’ll hear what real and honest female success looks like; how women are working to create change in their personal and professional lives – without the fluff.
In this episode of Listeners to Leads, Brittney Canter-Barbe is sharing the importance of listening to your own thoughts on your business and actionable steps you can take right now to dismantle imposter syndrome in your own life.
Brittney and I also chat about the following:
- Basing your podcast around impact and value for your ideal customers.
- Showcasing your expertise and story on social media - you don’t have to hide it!
- Listening to your own intuition is more valuable than surrounding yourself with other people’s voices on how to run your business.
- Using your platform and privilege to defeat imposter syndrome.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH BRITTNEY CANTER-BARBE:
The PowHer House Podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED:
The PowHer House Episode 26: Debunking the Term Imposter Syndrome
Listeners to Leads Episode 97: Repurpose Past Podcast Content Using SEO Strategy with Erin Ollila
SEO is more important now than ever before, and that won’t be changing any time soon. But podcasters often forget to emphasize SEO when putting their content out into the world. So what if you could take the contest you already have and optimize the SEO to improve traffic to your podcast? That’s exactly what Erin Ollila is here today to talk about. This week, episode 97 of Listeners to Leads is about repurposing past podcast content using SEO strategy!
Erin Ollila is a conversion copywriter, copy coach, and word slinger. She believes in the power of words and how a message can inform—and even transform—its intended audience. When she’s not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find Erin hosting the Talk Copy to Me podcast or exploring southeastern MA with her family and friends.
In this episode of Listeners to Leads, Erin is sharing the importance of utilizing search engines on podcast directory sites and actionable steps you can take right now to get more traffic by repurposing content.
Erin and I also chat about the following:
- Lessons Erin has learned from podcasting and her business.
- Podcasting as a means of reflection on yourself and the skills you learn.
- What podcasters need to know about SEO - and how it should be implemented.
- Increasing your podcast traffic by repurposing content with SEO in mind.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH ERIN OLLILA:
Talk Copy To Me podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED:
Listeners to Leads: Three Ways to Repurpose Your Podcast Content
Listeners to Leads: 14 Ways to Repurpose Your Podcast Content
While podcasts are mainly an audio experience, graphics still play an important role. Cover art is the first thing your potential listeners' experience of your show, and social media graphics keep your show top-of-mind. Whether you’re an experienced designer or a total beginner, Lauren Felter has tips this week on making graphics that align with your show and draw people in. This week, episode 96 of Listeners to Leads is about how to design eye-catching podcast graphics!
Lauren Felter is the designer and educator that non-designers love. With over 12 years of branding and web design experience, Lauren created stellar designs that attract her clients' ideal prospects and teaches others how to do the same.
In this episode of Listeners to Leads, Lauren is sharing the importance of bold and clear podcast graphics and actionable steps you can take right now to create eye-catching graphics without all of the stress.
Lauren and I also chat about the following:
- It’s okay to take a break from podcasting or end a show if it no longer aligns with you.
- Good design does more than just look good, it converts people.
- Listeners know they’re listening to podcasts (get rid of the microphone icon!).
- Canva is great, but you HAVE to go further than just changing colors on a template.
To work with Lauren or check out her Create with Confidence course, head to her website https://felterunfiltered.com/.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH LAUREN FELTER:
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Over the past month, YouTube came out with its big push for bringing more podcasts to the platform with YouTube podcasts. While this doesn’t mean anyone and everyone should slap their podcast onto YouTube, there are some things that you can do to utilize this update and reach new audiences. This week, episode 95 of Listeners to Leads is about updates on YouTube and podcasting!
Sarah J. Conard is a YouTube strategist, video editor, and all-around online content enthusiast. With a background in both marketing and theatre, she strives to provide women with the tools and tips they need to look great, sound great, and create content to their fullest potential. Sarah also has the distinct privilege of being part of Alesia's team!
In this episode of Listeners to Leads, my guest Sarah Conrad shares the importance of tailoring your conversations to where your audience is consuming your content and what you need to know to have a good-quality video podcast.
Sarah and I also chat about the following:
- The overall do’s and don’ts of putting your podcast on YouTube.
- The 3 tiers of video podcasting.
- Everything you should consider as it applies to having a high-quality video podcast.
At the end of the day, it comes down to the intentionality of your podcast as a hobby podcast vs. a podcast that acts as a lead-generating tool is going to have completely different things to think about.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH SARAH CONARD:
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED:
Riverside.fm
Descript
The Goulet Pen Company YouTube
ChatGPT and the future of AI have been on everyone’s minds lately. With the number of AI tools on the market increasing every day, you’re probably wondering if it’s worth looking into to help you produce your podcast! This week, episode 94 of Listeners to Leads is about the truth about AI and podcasting!
In this episode of Listeners to Leads, I’m sharing the importance of keeping your voice in your shop notes and actionable steps you can take right now to utilize AI in your podcasting to save you time.
I also chat about the following:
- AI-powered podcasts are NOT completely created by AI.
- Ways to utilize AI in your podcast creation.
- The AI tools the Galati Media team uses on a regular basis.
- Why you shouldn’t rely on ChatGPT to write your episodes.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED:
Podcastle.ai Blog post
Otter.ai
HeyFriday.ai
Descript
Digital courses are an excellent way to monetize your podcast but are often overlooked. But if you have the right strategy in place and a community that like your content, you can create a digital course using your podcast. This week, episode 93 of Listeners to Leads is about monetizing a podcast with digital courses!
Jono Petrohilos is the co-founder and director of Fitness Education Online, one of Australia's largest online course providers for Personal Trainers. He sells over $1,000,000 worth of online courses yearly and has been awarded the Australian Fitness Industry Educator of the Year multiple times. He now also helps other professionals create and sell online courses with his free Facebook Group and Podcast - the Course Creator Community.
In this episode of Listeners to Leads, Jono is sharing the importance of not creating a course too quickly and actionable steps you can take right now to create courses your target audience is actually looking for!
Jono and I also chat about the following:
- The importance of naming your course (and podcast!) in a searchable way.
- How Facebook groups provide an excellent starting point for course creation.
- Using your podcast to build rapport with potential course collaborators.
- Podcasting is not just about the numbers - it’s about the connection you build with your community
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH JONO:
Podcast
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Over 70% of entrepreneurs say that they struggle when it comes to networking. There are lots of ways to market yourself better and establish yourself as an authority in your industry. One way you may not have thought of? Your podcast! This week, episode 92 of Listeners to Leads is about how to position yourself as an authority in your field!
Jocelyn Chong is a Networking Specialist, Keynote Speaker, Multi-Award Winner, Four Time #1 International Best Selling Author, and Founder of Magnetic Networking Accelerator. She empowers ambitious entrepreneurs and professionals to learn and master the art of intentional networking to accelerate their growth and break through the glass ceiling.
In this episode of Listeners to Leads, Jocelyn is sharing the importance of finding your passions and actionable steps you can take right now to start using podcasting as a networking tool.
Jocelyn and I also chat about the following:
- People change - and your podcast branding can change along with you.
- Why entrepreneurs struggle with networking and what you can do to make it easier.
- How to show up as an authority in your field in networking situations.
- Passion is a key ingredient to what you do, and what you can do to find your passion.
To book a free 45-minute Gap Analysis Call with Jocelyn, check out her website!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH JOCELYN:
Podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Growing your podcast audience can seem like a challenge, but there are tools and strategies that can make it easier. Today’s guest has two distinctly different podcasts and shares his strategies to help you grow your show! This week, episode 91 of Listeners to Leads is about how to optimize your podcast for greater visibility!
In this episode of Listeners to Leads, Joe Rockey is sharing the importance of organic traffic to your podcast and actionable steps you can take right now to improve your podcast visibility.
Joe and I also chat about the following:
- The relationship dynamics of a co-hosted podcast.
- How organic growth will get you found when you start out.
- Titles and chapter markers are your best friends.
- Resources you can use to make your optimization go more smoothly.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at https://alesiagalati.com/podcast/
Links mentioned in today’s show:
Isitwp Headline Analyzer
Otter.ai Transcription (Referral Link)
Tubics
CONNECT WITH JOE ROCKEY:
Website
Father and Joe on Apple Podcasts
Local Football Flavor on YouTube
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
The way our brains work plays a huge role in our daily lives, from our ability to start projects to the way we prefer to process information. And because every person’s brain works differently, knowing how your own brain works is the key to growing in all areas of your life, and even your podcasting! This week, episode 90 of Listeners to Leads is about podcast listening and your cognitive functions!
In this episode of Listeners to Leads, ST Rappaport is sharing the importance of knowing how your brain absorbs information best and actionable steps you can take right now to switch from a fixed mindset to a growth mindset.
ST and I also chat about the following:
- Speaking as the expert on your own show instead of just interviewing others.
- How being a guest on other people’s podcasts can be more beneficial than having guests on your own show.
- Some brains work better with podcasts, but how do you reach those who don’t?
- Utilizing TikTok and short-form video content as an introduction to your podcast.
A growth mindset is important in podcasting, but it doesnt always happen right away! Take time to work on your mindset, and you’ll see improvements in no time.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at https://alesiagalati.com/podcast/
CONNECT WITH ST:
Podcast
Website
TikTok
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Podcast ads are a wonderful tool for getting more clients in your business, but only if you have a strategy that makes them the most effective, they can be. For an ad to be effective, it needs to be aligned with the goals you have for your podcast. This week, episode 89 of Listeners to Leads is about making ads on your podcast work for you!
In this episode of Listeners to Leads, I’m sharing the importance of using the right type of ads for your podcast audience and actionable steps you can take right now to give your audience the resources they need to work with you, turning those listeners into leads for your business.
I also discuss the following:
- The best place to put ads in your podcast.
- What types of ads make the most sense for your podcast.
- Pros and cons of having other people’s products and services promoted on your show.
- The strategy behind promoting your services on your show.
To schedule your strategy session before prices go up, go to alesiagalati.com/strategy-session!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
You’ve been working hard on your podcast, it’s time to celebrate! Very few podcasts make it to major episode milestones, so it’s important to mark the occasion. But what moments should you be celebrating? This week, episode 88 of Listeners to Leads is about setting achievable and measurable podcast milestones!
In this episode of Listeners to Leads, I’m sharing the importance of celebrating your milestones in podcasting and actionable steps you can take right now to measure your growth and success in podcasting!
I also chat about the following:
- Downloads are great, but they aren’t the only metric to follow.
- Strategy is the key to longevity and success in podcasting.
- The importance of getting data on active podcasts.
- The milestones to celebrate, and why you should not be celebrating alone!
If you’re hitting a podcast milestone in the coming month, don’t forget to send me a DM so we can celebrate together!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Links mentioned:
Reddit thread
Episode 23: How to Create a Podcast Launch Plan
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
You have a unique voice and perspective, and there’s room in podcasting for you. Yes, you. This week, episode 87 of Listeners to Leads is about finding and developing your voice in podcasting!
In this episode of Listeners to Leads, Christina Carlson is sharing the importance of being your authentic self on your podcast.
Christina and I also chat about the following:
- How a polarizing podcast title helps you find the best audience for you.
- Showing up to your podcast as a way of showing up for relationships.
- Little ways to start sharing your voice publicly.
- Being true to yourself (and doing market research!)
- Skills you build while podcasting.
There are a lot of reasons for starting a podcast, but remember: “I have really great thoughts and conversations, and I think other people need to hear them” is one of the best.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH CHRISTINA:
Bitches, Witches, and Queers podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Marketing is essential to growing our businesses, but creating a marketing plan often takes up more time than it should. This week, episode 86 of Listeners to Leads is abouthow to create a one-hour marketing plan!
In this episode of Listeners to Leads, Mallory Schlabach and I share the importance of breaking down marketing into manageable pieces and actionable steps you can take right now to grow your podcast and supercharge your business.
Mallory Schlabach and I also chat about the following:
- What ‘visibility’ means for different businesses.
- The volatility of social media and other ways to build community.
- Alternative ways to utilize podcasts in your business.
- Content repurposing to promote your podcast and speed up your marketing planning.
Remember, you don’t have to be everywhere, doing everything all the time. What matters most is doing what you can do and being consistent!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH MALLORY SCHLABACH:
Podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
I talk on the podcast all of the time about repurposing your podcast episodes into additional content and creating a book is not only a great way to extend the reach of your content but to continue building collaborative relationships with your guests. This week, episode 85 of Listeners to Leads is about how to create a book featuring your podcast guests!
In this episode of Listeners to Leads, my guest Mike Capuzzi shares how you can use a book to market yourself, differentiate yourself from competitors and get people to know, like, and trust your business. We also discuss actionable steps you can use to create your own bite-sized book to funnel people toward your offering.
Mike and I also chat about the following:
- What direct response marketing is.
- Where to start in determining if a “Shook” (short helpful book) is right for you.
- How business owners can turn their podcast content into a book.
- An extremely lucrative idea to continue your collaboration with past guests.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH MIKE CAPUZZI:
MikeCapuzzi.com
Shook Magic Kit Freebie
The Author Factor Podcast
BiteSizedBooks.com
Mike’s Books
Dog Joy by Caroline Capuzzi
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
We all, as business owners, burn out our email lists, personal networks, and social media following, so going on podcasts gives us an opportunity to reach a new audience and introduce them to our own podcast or the products or services we provide. This week, episode 84 of Listeners to Leads is about using podcast guesting to attract new clients!
In this episode of Listeners to Leads, my guest Julie Fry shares the importance of tapping into other people’s audiences to turn their listeners into your leads and actionable steps you can take right now to DIY or seek some help when it comes to pitching yourself as a guest on podcasts!
Julie and I also chat about the following:
- Why podcast pitching is so important when it comes to attracting new clients.
- The Dos and Don’ts of podcast pitching.
- Julie’s framework and key skillsets that lead to a successful pitch.
- Tips for tracking your guest appearances to use as data points.
- Fostering a relationship with the host by finding ways to continue supporting one another even after the episode airs.
Podcast pitching maintains the engine of getting you in front of new audiences and increases your potential to turn those listeners, alongside your own, into leads.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH JULIE FRY:
Website
Be the Best Guest Checklist
LinkedIn- Julie Fry
LinkedIn- Your Expert Guest
IG- Your Expert Guest
Facebook- Your Expert Guest
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Join the Membership
If you’re interested in starting your own podcast, guesting on someone else’s podcast, or just wanting to know more about the podcast industry itself, there’s no better way than to gain insight from the people who’ve had their own share of experiences, obstacles, and successes along the way. This week, episode 83 of Listeners to Leads is advice and insight from 3 experienced podcasters!
In this episode of Listeners to Leads, I’m joined by my dear friends Lisa Zawrotny and Emily Aborn to share our tips and advice based on our experiences with our own podcasts as well as sharing framework strategies you can use to find success on your own podcasting journey.
Emily, Lisa and I also chat about the following:
- Our biggest podcasting lessons learned that came out of 2022 and how we plan to apply these lessons as we enter into 2023.
- Motivation and direction for those looking to put themselves out there and be a guest on other people’s podcasts.
- Setting realistic expectations around what it takes to start and remain consistent with your podcast.
- How to know if podcasting is the right fit for you- before you even start.
- Actionable steps to pitch yourself like a pro.
Your podcast is unique to you and your audience. Don’t be afraid to put yourself out there, experiment with new things, and stick to what works for YOU.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH LISA ZAWROTNY:
Positively Living Podcast
Website
CONNECT WITH EMILY ABORN:
She Built This Podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Introverts thrive with one on one conversations so a podcast is a great way to naturally share the things they are passionate about with people that align with their values in a way that feels the most comfortable to them. This week, episode 82 of Listeners to Leads is about podcasting for introverts!
In this episode of Listeners to Leads, my guest Katherine Mackenzie-Smith shares how podcasting can be a fantastic place for introverts to build connection and showcase their expertise in a way that feels genuine and actionable steps you can take right now to connect with potential guests in a way that feels natural.
Katherine and I also chat about the following:
- The lessons Katherine learned from her first podcast that has led to the success of her current podcast.
- Our (somewhat differing opinions) on this idea that everyone should start a podcast.
- How podcasting can be used as a strategy for introverts to make connections with others with similar interests or potential clients.
- An underutilized strategy for introverted podcasters to connect directly with their ideal clients.
At the end of the day, your podcast is about you sharing the things you’re passionate about, so whether you’re an introvert or an extrovert, if podcasting feels right for you there’s something to be said about that.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH KATHERINE MACKENZIE-SMITH:
Website
Emerge and Expand Podcast
Facebook- Katherine Mackenzie-Smith Coaching
Facebook- Introvert-Friendly Business
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Join the Membership
As business owners and podcasters, we are busy, and everything on our plate can add up and feel overwhelming. It is super important to repurpose the content we’ve put time and effort into so that we can work smarter, not harder. This week, episode 81 of Listeners to Leads is aboutthree ways to repurpose podcast content!
In this episode of Listeners to Leads, I’m sharing examples of ways I have in the past and am planning in the future to repurpose the content I’ve already put in the work creating and how you can steal my ideas and do the same.
The three ways I cover that you can use to repurpose your podcast content are:
- Repurposing your podcast content into social content (& ideas to get you started).
- Turn your content into more episodes by going deeper with your topics.
- Use your podcast episodes to create supplemental content for your clients, audience, membership, and course participants.
You’re already putting so much time, money, and effort into creating content for your podcast, so you may as well make the most of it and reduce your mental load in the process.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
PODCAST EPISODES MENTIONED:
14 Ways to Repurpose Your Podcast Content
Using Your Podcast as Supplemental Content in your Business
Going Deep (Instead of Wide) With Your Podcast Content
The Future of Podcasting
A podcast is often an extension of ourselves, and sometimes we get this boxed-in feeling like we can’t get deeper with our message or narrow down the kinds of content we’re creating, but we’re here to tell you that it is possible, and this is your sign to do it. This week, episode 80 of Listeners to Leads is about showing up consistently for your podcast community!
In this episode of Listeners to Leads, my guest Paul Levitin shares why it is important to remain consistent and play the long game of podcasting to get the results you’re looking for. He also shares that when you start talking about the things you enjoy and are in alignment, your audience will be able to hear that in your voice and build trust with you as a professional.
Paul and I also chat about the following:
- Paul’s process of shifting the style of his podcast to realign with his values and priorities while still appealing to the same audience.
- Using your backlog of podcast episodes as an evergreen resource for commonly asked questions.
- Busting the myth that giving away valuable content will create an audience of DIYers, when oftentimes it makes you more appealing to work with.
- Turning your listeners into leads by using your podcast as part of the larger funnel.
- How to find guests that align with your podcast and the type of content your audience is looking for.
Like everything in life, consistency is the key to success in podcasting. If you consistently show up in front of your audience with valuable content, you’re going to find success.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH PAUL LEVITIN:
Podcast
TikTok
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
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Compared to the early years of podcasting, there is now so much less of a barrier to entry regarding tech skills and cost to start. What remains the same is the amount of consistency and work that goes into making a truly valuable show. This week, episode 79 of Listeners to Leads is about the future of podcasting!
In this episode of Listeners to Leads, my guest Todd Cochrane shares his wealth of knowledge of the past, present, and future landscape of podcasting and actionable steps you can take right now to use your podcast as a tool to achieve the goals you’ve set out for your brand.
Todd and I also chat about the following:
- How Blubrry helps their customers build their podcasts on their own brand and provides integrations that make the technical part of podcasting simple.
- Getting super clear on the goals of your podcast and tailoring your content to meet those goals.
- How to avoid getting caught up in the numbers game and respect your audience by giving them the focus and attention they deserve.
- What podcasting looked like when Todd started 18 years ago and how it has shifted into what it is today.
- Todd’s take on the future of podcasting and the rise in short-form content.
Most people who start a podcast underestimate the work of creating a successful show and quit before 7 episodes. The truth is, if you’re willing to put in the work and genuinely create the content your audience wants, you’ll see the results you’re looking for.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH TODD COCHRANE:
Blubrry
todd@blubrry.com
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
If you’ve listened to this podcast before, you know I talk all the time about the importance of having quality content and audio for your podcast. As the industry is growing, this is only becoming more imperative when it comes to showing up and providing value for your audience. This week, episode 78 of Listeners to Leads is about why podcast quality is so important!
In this episode of Listeners to Leads, I’m sharing the importance of taking the quality of your podcast seriously and actionable steps you can take right now to improve the quality of your podcast and stand out to your ideal listener.
I also chat about the following:
- Creating good quality content to show up as a thought leader in your space.
- Taking the pressure off of yourself to have a continuously producing show and how to know if a limited series is more your speed.
- 3 Steps you can take to improve the quality of your podcast audio.
- My thoughts on automated editing services.
It’s okay if your past content doesn’t reflect what I am talking about because you can start fresh. I encourage you to use this information and really hone in on re-engaging your audience and focusing in on increasing the quality of your podcast as we head into the new year.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
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LINKS MENTIONED IN THIS EPISODE:
Ep 22: Creating a Quality Podcast
Ep 34: Tips for Better Podcast Audio Quality with Lisa Zawrotny
The trends are shifting away from chasing big numbers and followers to focusing more on having a solid and engaged community that shows up consistently for you and the content you’re creating. This week, episode 77 of Listeners to Leads is about creating a podcast for your community!
In this episode of Listeners to Leads, my guest Krista Lockwood shares how she started her podcast imperfectly as a direct response to the feedback of her community and actionable steps you can take right now to create a podcast that both works for you and your audience.
Krista and I also chat about the following:
- Quick tips on how to optimize your podcast for SEO to reach your target audience.
- Lessons learned when it comes to growing your community and ultimately, your podcast listenership.
- Knowing your audience so that you can tailor your podcast to reflect the content they are looking for while speaking directly to them and their needs.
- How to keep your Facebook group engaged despite the changing algorithms.
- Staying consistent with your content - predictability is not a bad thing!
You’re not going to find success in replicating what someone else is doing for their audience. Instead, you need to figure out the wants and needs of the audience that is unique to you.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH KRISTA LOCKWOOD:
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Join the Membership
EPISODES MENTIONED:
SEO for Podcasts [Tech Tips Series]
Going Deep (Instead of Wide) With Your Podcast Content
Like anything, there are so many strategic decisions you can make when it comes to your podcast content, but unless you know your goals, you could be making content that is misaligned with what your audience is looking for. This week, episode 76 of Listeners to Leads is about being strategic with your podcast content!
In this episode of Listeners to Leads, my guest Casey Gromer shares how each component of her podcast is intentionally designed and tailored towards her goal and mission and actionable steps you can take right now to align your content with where you want your podcast to go.
Casey and I also chat about the following:
- Using the frameworks of your business and your podcast content to create an endless feedback loop of supplemental, valuable information.
- 2 Reasons why Casey gives away so much information on her podcast.
- Using the frameworks of your business to create podcast content your listeners will find valuable.
- Carrying your podcast content and strategies over to social media to make the most of your content
- Keeping your listeners front of mind when it comes to the guests and topics you highlight on your show.
We all want to go viral and be that popular podcast but at the end of the day, you’re not going to have good podcast if you don’t have something you stand for.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH CASEY GROMER:
Female Founders Breaking Boundaries Podcast
Work with Casey Gromer!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Join the Membership
EPISODES MENTIONED:
Listeners to Leads: How to Choose a Podcast Format
Listeners to Leads: Going Deep (Instead of Wide) With Your Podcast Content
Listeners to Leads: Using Your Podcast as Supplemental Content in your Business
Female Founders Breaking Boundaries: Why You Need a Business Blueprint
There are countless metrics you can track and different strategies to take based on your podcast goals, however, if you’re not clear on what those goals are, you’re going to be tracking the wrong metrics and feel like you’re failing- especially if you’re playing the comparison game. This week, episode 75 of Listeners to Leads is about tracking and understanding your podcast metrics!
In this episode of Listeners to Leads, my guest Danielle Hayden shares the importance of understanding what your goals are as a podcaster and actionable steps you can take right now to use your podcast metrics to make strategic decisions to bring you closer to those goals.
Danielle and I also chat about the following:
- Finding your voice through guesting on other podcasts before starting your own.
- Tailoring your scorecard to track metrics based on the goals you have set for your podcast.
- How to use those metrics to make better, more strategic decisions for your podcast.
- How long you should wait before looking at your metrics and once you start, how often you should be checking in on them.
Stop looking at your metrics and your numbers as a sign of success or failure, but rather a lesson as to what is working and what might need to be changed.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH DANIELLE HAYDEN:
Kick Start Accounting
Podcast Scorecard
Entrepreneur Money Stories Podcast
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED IN THIS EPISODE:
Listeners to Leads: Using Podcast Listening Statistics to Make Better Decisions
Thought leadership is really about creating value and sharing knowledge around your area of expertise. Still, even more than that, it’s about taking a stand that may be different than others that allows you to separate yourself from other experts in your field. This week, episode 74 of Listeners to Leads is about using your podcast as a thought leadership platform!
The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads.
In this episode of Listeners to Leads, I’m sharing some powerful thought leadership statistics you should know and how you can use podcasting as an unsaturated platform to share your innovative new ideas that go against the flow of the conversation being held in your industry.
I also chat about the following:
- What is thought leadership in the first place.
- Why thought leadership is important when it comes to creating brand awareness.
- How setting yourself up as a thought leader puts you front of mind for potential clients looking for connection in someone that can solve their unique problem.
- Why a podcast is the perfect platform to get your thought leadership out into the world.
A podcast is a perfect platform for you to share your knowledge, educate your audience, show up with authentic thought leadership, as well as create a strong brand awareness for yourself. So even if you’re not using your podcast to generate direct leads, as a thought leader, you are doing so much more that will impact how your audience views you compared to others in your industry.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Join the Membership
LINKS MENTIONED IN THIS EPISODE:
Listeners to Leads: The Future of Podcasting
The New York Times: 22 Powerful Thought Leadership Statistics Leaders Should Know in 2022
If you’re using your podcast to bring in leads for your business, but you’re not seeing the results you hoped for, don’t give up! There are strategies you can implement today to get the podcast results you want. In this week’s episode 73 of Listeners to Leads, I’m sharing 15 ways to improve your podcast results today!
The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads.
In this episode of Listeners to Leads, I’m sharing that while improving your podcast does take some strategy, and it doesn’t all have to be done at once. I encourage you to choose just 3 things from my list to start focusing on today.
In no particular order, the 15 ways to improve your podcast results that I cover in this episode include:
- Perfect the quality of your audio.
- Take your time while recording.
- Niche down OR niche down even further.
- Share your podcast everywhere.
- Plan out your podcast content.
- Talk about things that are interesting to you.
- Have interesting guests on your show.
- Share relevant information.
- Tell your audience where they can connect with you.
- Listen to other people’s podcasts to see what's working and what's not.
- Pay attention to the criticism that comes.
- Have podcast goals
- Repurpose your content.
- Optimize for SEO.
- Use templates, checklists, and outlines to help you stay on track with your content.
I look forward to hearing which strategies you chose to focus on and what your results were!
Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Join the Membership
EPISODES MENTIONED IN THIS EPISODE:
Going Deep (Instead of Wide) With Your Podcast Content
How to Organize and Plan Your Podcast Content
14 Ways to Repurpose Your Podcast Content
5 Strategies to Never Run out of Podcast Content
Using Podcast Listening Statistics to Make Better Decisions
SEO for Podcasts [Tech Tips Series]
The future of podcasting is not going to be about the numbers and the downloads but rather about connecting with your audience and actually creating content they want and enjoy. This week, episode 72 of Listeners to Leads is about the future of podcasting!
The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads.
In this episode of Listeners to Leads, I’m sharing my predictions on what we can expect for podcasting in 2023 specifically for business owners and how you can use these trends to continue generating leads, growing your business, and establishing authority in your industry.
I also chat about the following:
- The reasons people start listening, stop listening and the top ways that people discover their favorite podcasts.
- Current stats on who is listening to podcasts and their listening habits.
- The 4 things I see playing a factor into the future of podcasting and 1 trend I don’t expect to see continuing.
Podcasting is not going anywhere. If anything- the number of listeners is going to increase so stay the course and you’ll find success.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Join the Membership
LINKS MENTIONED IN THIS EPISODE:
Pod Pros- Who Will Be Listening to Podcasts in 2023 and Beyond
Buzzsprout Podcast Statistics
Statistia
Triton Digital
Edison Research
As podcasters, we have to remember that the content we create is, first and foremost, for our audience. When it comes to picking our format, deciding on what content to create and choosing guests, it is important that we do so through an audience-centered lens. This week, episode 71 of Listeners to Leads is about putting your audience first!
The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads.
In this episode of Listeners to Leads, my guest Tarek Hossain shares what a video-centered podcast looks like from a planning, content, and guest perspective and actionable steps you can take right now to make sure that the value and guests you are bringing onto your podcast are in alignment with the outcome you want for your audience.
Tarek and I also chat about the following:
- How Tarek’s accidental YouTube growth lead to his video-first podcast strategy.
- Giving yourself permission to start messy just as long as you start something.
- Keeping your audience front of mind when it comes to choosing guests.
- Tips and advice for pitching to high-profile guests.
- The art of strategically following up on guest pitches.
When you make decisions for your podcast with your audience front of mind, you’ll start to see that reflected back to you in growth and community.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH TAREK HOSSAIN:
YouTube
TikTok
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When you start a podcast, you create your brand based on where you are at the moment, but as you grow, it is important that your brand remains authentic to you and is able to grow with you. This week, episode 70 of Listeners to Leads is about the behind-the-scenes of a podcast rebrand.
The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads.
In this episode of Listeners to Leads, my guest Lisa Zawrotny shares the importance of keeping your brand in alignment as you grow and actionable steps you can take right now to do an intentional soft re-brand of your podcast to refresh where needed while remaining familiar to your audience.
Lisa and I also chat about the following:
- Allowing your podcast and branding to grow with you.
- How long you should wait before making changes to your branding.
- The few things Lisa changed in her own soft re-brand.
- How a refresh changes your perspective and excitability to share what you’re doing.
- Questions to ask yourself to keep your brand aligned with your mission.
What you’re trying to create is consistency, and that’s the consistency in showing up, the quality of your content and your intentions. How you deliver that content can be flexible because, after all, it’s your podcast.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
CONNECT WITH LISA ZAWROTNY:
Website
Podcast
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Join the Membership
LINKS MENTIONED IN THIS EPISODE:
Tips for Better Podcast Audio Quality with Lisa Zawrotny
How to Plan an Interview Podcast with Lisa Zawrotny
Your Mental Health is More Important than a Podcast
The great thing about online communities is that when people see something they like or something that resonates with them, they want to engage further or discuss a topic, which is why podcast communities have such an appeal and have done so well. This week, episode 69 of Listeners to Leads is about creating a podcast community!
The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads.
In this episode of Listeners to Leads, my guest Cristin Downs shares how podcast communities can connect people through a common thread and actionable steps you can take right now to create a community you’re interested in being part of on a platform that works best for you.
Cristin and I also chat about the following:
- The driving force behind Cristin’s community.
- Niche vs. wide-ranging groups and the benefits of both.
- Matching your own energy and creating boundaries when setting up your community.
- How to tell if your group is not working for you.
- What to consider when deciding to make the transition from hosting on Facebook to a different platform.
- Being curious and experimental while remaining intentional.
It is so essential for you to match your own energy and create something you want to be part of and participate in, or you’ll end up creating something you try to avoid.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
CONNECT WITH CRISTIN DOWNS:
Website
Group
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Readers are risk-averse. They want to know when they purchase a book if it is something they are interested in and is worth their time and money. Now more than ever, readers are using recommendations from social media and podcasts to make their book-buying decisions. This week, episode 68 of Listeners to Leads is about podcasting and PR for authors!
The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads.
In this episode of Listeners to Leads, my guest Dana Kaye shares the value in using evergreen marketing like podcasts and actionable steps you can take right now to guest on podcasts, build trust with the listeners, and increase your book sales.
Dana and I also chat about the following:
- The difference between marketing and PR and how they work in tandem with one another.
- How marketing and PR has shifted over the years to keep up with the ways in which people are seeking recommendations.
- The impact that podcasting has on book exposure.
- The immense level of trust that podcasters hold with their audience and in their recommendations- and how easily this trust can be broken when not used appropriately.
- Touching on which type of authors would benefit from having their own podcast and which type of authors should stick to guesting on others.
Podcasts, like books, are evergreen. If you appear on a podcast today, the traction you receive from that one podcast might continue to benefit you for years to come.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH DANA KAYE:
Website
Podcast
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Join the Membership
LINKS MENTIONED IN THIS EPISODE:
Listeners to Leads: Is Launching a Podcast Right for You?
Listeners to Leads: How to Choose a Podcast Format
There are plenty of strategies out in the world for growing your podcast show, but there are only a few that will get you quick results and guaranteed listeners. That’s what we are going to talk about today. This week, episode 67 of Listeners to Leads is about the number one way to grow your podcast show!
The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads.
In this episode of Listeners to Leads, I’m sharing the importance of being strategic with the podcasts that you pitch and actionable steps you can take right now to get started.
I also chat about the following:
- Where most people get messed up around pitching to be on a podcast.
- Step by step on pitching yourself to other people’s podcasts.
- How to come up with the things you need to add to the pitch.
- Some out-of-the-box strategies to get more downloads.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Join the Membership
LINKS MENTIONED:
Should you have a podcast?
There ends up being this alignment that comes when you connect with people very authentically and guesting on podcasts is a fantastic way to make these connections while appealing to similar audiences to your own. This week, episode 66 of Listeners to Leads is about doubling your downloads by podcast guesting!
The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads.
In this episode of Listeners to Leads, my guest Barb Nangle shares the benefits of guesting on other podcasts and actionable steps you can take right now to be strategic about who you’re connecting with and whose audiences you’re putting yourself infront of.
Barb and I also chat about the following:
- How Barb found podcasts to guest on that were in alignment with her own content.
- What to look at/ consider when determining which podcasts you want to pitch to be on.
- Getting past the fear of asking others to guest on your show.
- Cultivating relationships in the podcasting space and taking that connection outside of the podcasting realm onto other social media platforms.
Building relationships is the first step to getting anything done in this world.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH BARB NANGLE:
Work with Barb!
“6 Weeks to Better Boundaries with Barb” online course BetterBoundarieswithBarb.com
Membership Community, Secure, Loved & Brave
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Join the Membership
LINKS MENTIONED IN THIS EPISODE:
Listeners to Leads: Leaning Into Your Calling with Barb Nangle
Listeners to Leads: Going Deep (Instead of Wide) with Your Podcast Content
Podcast Guest Collaboration Community FB Group
The Podcast Collaborative Membership
The Adult Child Podcast with Andrea Ashley
You may have seen Apple promoting their subscription-based podcast model and wondered if this was the right move for your podcast or if another subscription model is a better fit. This week, episode 65 of Listeners to Leads is about adding a subscription model to your podcast!
The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads.
In this episode of Listeners to Leads, I’m sharing the importance of using your statistics to determine if a subscription model is right for you and where you should host it and actionable steps you can take right now to give you audience equal access to your exclusive content.
I also chat about the following:
- What Apple Podcast’s subscription model looks like and if and when you might consider using it.
- How you can leverage your audience across all listening platforms into one community- without excluding anyone.
- Other platforms you can use to create exclusive content for your audience.
- Things to consider including in your subscription model.
Looking at different subscription or membership platforms is going to help you be able to create a space and community where you can share your exclusive content with your audience without keeping some of them from getting access to it, which sounds like a win-win to me.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Join the Membership
LINKS MENTIONED IN THIS EPISODE:
Patreon
MemberSpace
Podia
Member Vault
In order to turn your podcast listeners into leads, you have to figure out how evoke the feeling of what it is like to work with you into the content you’re creating for your podcast. This week, episode 64 of Listeners to Leads is about selling authentically on your podcast!
The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads.
In this episode of Listeners to Leads, my guest Nikki Rausch shares the importance of using your podcast as an extension of your brand in how you show up for your clients and actionable steps you can take right now to be specific and intentional about what you’re selling and how you’re selling it on your podcast.
Nikki and I also chat about the following:
- Why you SHOULD give away your secret sauce.
- How Nikki’s various podcast formats paint the picture of what it would be like to work with her.
- Using storytelling and dynamic content to get your audience to take that next step in working with you.
- A lesson we can take from Costco when it comes to selling on your podcast.
- Keeping in mind your audience’s convincer strategy when planting the seeds about your product or service.
You have to continuously plant seeds in different ways before your audience will even start considering your offer.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH NIKKI RAUSCH:
Website
Podcast
Closing the Sale Ebook
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Join the Membership
LINKS MENTIONED IN THIS EPISODE:
Listeners to Leads: How to Choose a Podcast Format
Listeners to Leads: Podcasting Content, Systems, and Processes with Emily Aborn
Listeners to Leads: 6 Mistakes Podcasters Make that are Costing Them Leads
When looking at your podcast listening statistics, you’re going to want to look at the stats that are relevant to the places your audience actually listens. Stats from apps with low downloads are going to do nothing but give you false information on how your podcast is really doing. This week, episode 63 of Listeners to Leads is about using podcast listening statistics to make better decisions!
The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads.
In this episode of Listeners to Leads, I’m sharing the importance of knowing where to get valuable statistics and actionable steps you can take right now to use those stats to make better decisions for your podcast!
I also chat about the following:
- Where to start when looking at your podcast statistics.
- Looking at stats that are relevant to where your audience actually listens.
- When is a good time to dig a little deeper into individual listening app’s statistics.
- Valuable vs. useless podcast listening statistics.
- Action items to take away from this episode and put into practice today.
I challenge you today to take a step further into your podcast stats and use them to make informed decisions on your content.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Join the Membership
LINKS MENTIONED IN THIS EPISODE:
Listeners to Leads: Podcast Stats: What They Mean and How to Measure Success
Listeners to Leads: Going Deep (Instead of Wide) With Your Podcast Content
Nobody has the same purpose. Even if you think the world of podcasting is saturated, you are still going to show up differently and speak to a niche audience that shares the same vision as you and will benefit from what you have to offer. This week, episode 62 of Listeners to Leads is about clearly positioning your podcast!
The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads.
In this episode of Listeners to Leads, my guest Karley Cunningham shares the value in launching a podcast that supports your business and actionable steps you can take right now to position your podcast in a way that you can show up and provide unique value to your niche audience.
Karley and I also chat about the following:
- Refining your systems and processes to simplify your marketing and make the most of your time.
- The reasons you should start a podcast and why you shouldn’t or alternatively, the things to reframe before launching one.
- Showing up authentically and uniquely you for your audience to position yourself differently than others in your industry.
- Approaching your podcast in a way that is comfortable for you.
By creating a strategy that is in alignment with the purpose of your business, you’ll be able to get clear on the decisions needed to do the right things for your audience and for the direction you want to take your business in.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH KARLEY CUNNINGHAM:
Big Bold Brand
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Join the Membership
LINKS MENTIONED IN THIS EPISODE:
Listeners to Leads: The Importance of Market Research and How To Do It
Sell With Authority by Drew McLellan
They Ask You Answer by Marcus Sheridan
People can most likely go listen to your guest on 15 other podcasts but the reason they keep showing up to listen is because they want to hear what YOU bring to the table. If you want to use your podcast to generate leads for your business, then you have to be able to educate your audience on what it is you do, how you serve your clients, and how they can get support from you. This week, episode 61 of Listeners to Leads is about doing solo episodes!
The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads.
In this episode of Listeners to Leads, I’m sharing a real life example of how solo episodes changed the download game for one of our clients and encouraging you to give solo episodes a try, give your audience what they want and see what the stats are trying to tell you. I promise you, you will notice such a difference when you show up for your audience with solo episodes.
Do the thing. Take action. Get your voice out there and say what it is you want to say.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Join the Membership
LINKS MENTIONED IN THIS EPISODE:
Listeners to Leads: How to Choose a Podcast Format
Resources: Podcast Content
The most important thing to understand when it comes to putting your podcast on YouTube is understanding that YouTube is not a podcast listening app and, therefore, cannot be treated as such. There is a unique and strategic strategy you need to be aware of in order to successfully use YouTube to your podcast’s advantage. This week, episode 60 of Listeners to Leads is about putting your podcast on YouTube!
The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads.
In this episode of Listeners to Leads, I’m sharing the do’s and don’ts of putting your podcast on YouTube and actionable steps you can take right now to use YouTube strategically to promote your podcast without sabotaging your exposure.
I also chat about the following:
- Sharing the most recent statistics of how many podcast listeners are using YouTube as their primary listening platform.
- The most common mistakes I see people make when posting their podcast to YouTube
- What you should be doing instead to promote your podcast on YouTube.
- How you can go one step further and use the content you create for YouTube on your website.
While I am not always the biggest promoter of using YouTube for your podcast, by strategically leveraging YouTube along with other platforms, you are giving your audience a multitude of ways to take in the information you are putting out.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Join the Membership
Typically I pop in here once a week to offer tips and strategies on how to grow your podcast or lead pool. But today, I am doing something a little bit different. Today, I want to share with you a permission slip for your podcast. I want to encourage you to let go, to be you, and to stop trying to be like other people or podcasters. This week, episode 59 of Listeners to Leads is about a podcast pep talk!
The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads.
In this episode of Listeners to Leads, I’m sharing the importance of being you and actionable steps you can take right now to let go of your preconceived expectations of who you “should” be on your podcast, and also to let go of trying to be someone you are not. This episode is the permission slip you need to just do what you want with your podcast.
Just because someone, including myself, says to do your podcast a certain way, or maybe gives a tip to avoid something - if you enjoy it or it feels right to you - do it.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Join the Membership
Wendy Battles is a podcaster who also works full time, which is a unique perspective compared to others we’ve interviewed before. Wendy shares what it’s like as someone who has a full-time job, but also has a passionate message to spread. Listen as she walks through her routine, where she chooses to outsource and where she prefers to be the one behind the brand, and more. This week, episode 58 of Listeners to Leads is about being strategic and authentic with your podcast!
The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads.
In this episode of Listeners to Leads, Wendy and I are sharing the importance of understanding who you are talking to in your podcast and actionable steps you can take right now to start growing your audience from the ground up.
Wendy and I also chat about the following:
- How she finds time to perform daily tasks for her podcast while working full time, and where she plans on outsourcing.
- How her podcast launch was very strategic through putting in the work to make sure she was talking to her audience.
- Why Wendy listens to other people’s podcasts in order to gain ideas and find inspiration every day.
- How to start your podcast audience and listenership from the ground up, especially without having any foundations in place yet.
Wendy is a bright joy and she’s a huge motivator - if you’ve been telling yourself that you just don’t have time for your podcast, this may just kick you back into gear and motivate you to set intentions. It may also help you decide that it’s time to outsource.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH WENDY BATTLES:
Podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Join the Membership
Ever been curious how your show can be repurposed into an email list or even an online summit? Deanna Seymour, the podcast host of the Eff That show, knows what it means to break down the walls of marketing and do things in a unique and inspiring way when it comes to getting out there.
She’s also one of the best people to chat with if you’re looking for ways to break the rules of online business. She hopes to inspire people to break the rules and do things differently when it comes to online marketing, even with your podcast! This week, episode 57 of Listeners to Leads is about using a podcast series as an online summit with Deanna Seymour of the Eff That Podcast!
The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads.
In this episode of Listeners to Leads, Deanna and I are sharing the importance of paying attention to your goals, and not the voices around you and actionable steps you can take right now to grow your audience and email list with a private podcast or online summit.
Deanna and I also chat about the following:
- How Deanna created an online summit via a private podcast, and how that helped her grow her email list.
- How Deanna got burnt out in her first podcast, and how she made her comeback to her newest podcast, which has been a success.
- How to get started if you want to create an exclusive or private podcast, and what Deanna and I recommend (and recommend you avoid).
- The differences between a podcast series and an online summit, and which might be best for you, depending on your goals.
If a weekly show just isn’t your passion, or if you’re trying to come up with a unique way to get people on your email list, or even if you want to try a different marketing style, this episode will walk you through how a personalized or private podcast series can help you achieve those goals!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH DEANNA SEYMOUR:
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Join the Membership
Your podcast is an incredible tool to create such a deeper connection with your community and when you show up authentically as yourself, your audience takes note. This week, episode 56 of Listeners to Leads is about using your podcast as a tool of authenticity!
In this episode of Listeners to Leads, my guest Madi Murphy shares the importance of owning your authenticity and actionable steps you can take right now to use your podcast to show up authentically in front of your audience and attract the clients you want to work with.
Madi and I also chat about the following:
- Madi’s own journey towards self-love and authenticity.
- The know, like, and trust factor that is key to getting potential clients to take the next step in your call to action.
- Creating a community around your audience and leveraging this community to come up with content that your audience wants.
- How starting a podcast has completely altered the amount of aligned clients Madi has been able to bring into her programs.
Authenticity is a magnet and when you show up as authentically you, you’ll never have a problem with misaligned clients ever again.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH MADI MURPHY:
Cosmic RX Radio
Cosmic RX
TikTok
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
We’ve talked at length on the podcast about ways in which you can monetize your podcast, but how much money can you actually make from your show? There’s a lot of noise on the internet of ways to get podcast income, and many people with one-size-fits-all plans to sell, but what are the realistic expectations around monetizing your podcast? This week, episode 55 of Listeners to Leads is about how much money you can actually make from your show!
In this episode of Listeners to Leads, I’m sharing the importance of an aligned monetization strategy and actionable steps you can take right now to truly understand the realistic expectations of monetizing your podcast.
I also chat about the following:
- Why all those podcasters claiming thousands of dollars a month in sponsorships aren’t the majority, and why it isn’t practical for everyone to get that much money from an episode.
- How I look at where my podcast episodes produce income for my business, and how I break down where my leads come from.
- Why your podcast goals and values matter when it comes to how much and where to monetize your podcast.
- How to avoid distractions and really focus on what’s working for you, your podcast, and your audience in order to make money.
If you’ve listened to the past episodes about how to monetize, but you’ve been curious how much money is realistic to earn through your show, this is the perfect episode to cut through the noise online and give you realistic expectations.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS:
Episode 11: How to use dynamic content
Episode 26: How to monetize any podcast
Episode 29: How to monetize your podcast by selling your own products
Emily Aborn’s She Built This Interview
When it comes to interviewing a guest on your show, nothing is more frustrating than when they aren’t prepared, don’t deliver high-value content, and then never share your show. Emily Aborn is back on the podcast to help us break down her strategies for creating the perfect guest through processes that keep both you and your guests prepared and ready to deliver on your show. This week, episode 57 of Listeners to Leads is about Podcasting Content, Systems, and Processes!
In this episode of Listeners to Leads, Emily Aborn is sharing the importance of preparing for your interviews with guests before you jump on the mic and actionable steps you can take right now to find sponsors that make sense for your show.
Emily and I also chat about the following:
- How Emily prepares for interviews and makes sure she gets the most out of each conversation with guests.
- Why Emily joined a speaker’s club and why she highly recommends it for female podcasters.
- How giving calls to action and promoting your show does a service to your audience, and helps them understand how to work with you.
- Sponsorships; when they make sense, and when they don’t align with you or your show.
- How to make it easy for guests and potential guests to be prepared, share your show, and know where to pitch.
This episode is jam-packed with processes and systems tips and strategies to make interviewing guests simple and efficient for you and your guests.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH EMILY ABORN:
Podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Whether you are currently not sure what else there is to say on your show, and you’re not sure what other topics or conversations you can have, or if you are currently mapping out your future content on a show that’s just starting - it’s important to go deep with your content. I am currently going through this myself with my content. I feel like I am referencing past episodes and as I have -generally- said all I can say about podcasting. So I am here with you. This week, episode 53 of Listeners to Leads is about why you should go deep, instead of wide, with your podcast content!
In this episode of Listeners to Leads, I’m sharing the importance of spending more time on topics and actionable steps you can take right now to take your podcast to the next level when you don’t feel like you have anything else to talk about. It cannot be understated that the value you get when you go deeper with your topics, instead of taking a wider range of topics all over the place in your podcast. Lastly, I also share how to break down the content you’ve already created to make more episodes or other valuable content for your audience, using my own podcast strategy.
This episode will show you that you have enough content already to make more content, without having to expand your content buckets or change your podcast theme.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Danielle Ireland, of Don’t Cut Your Own Bangs podcast, is all about jumping into the hard questions and really diving deep. She’s someone who decided in a personal development workshop to start a podcast, and started messy - really genuinely messy - and she’s now hit over 100 episodes and has a lot to share about her journey. This week, episode 52 of Listeners to Leads is about starting messy and getting through imposter syndrome!
In this episode of Listeners to Leads, Danielle and I are sharing the importance of getting through imposter syndrome and actionable steps you can take right now to start, even if it’s not perfect.
Danielle and I also chat about the following:
- How she started Don’t Cut Your Own Bangs podcast and the struggles, both internal and external, that she went through in her creation process.
- How to move through, or past, the other voices around you presenting logic that’s truly fear, and how to break down the fear you have and power through to the finish line of your goals.
- How to get around the statistic that most podcasters don’t make it past episode 7 on their own shows, and how Danielle recommends you rethink that.
- How to start messy, and just push it out there. Danielle and I both share the mistakes we’ve made in the past, and the lessons we are still learning even now!
If you’ve been stuck in your own head for too long, this episode is for you! It’s time to just do it, in messy action, and get it done. This episode will help you feel empowered to do it!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH DANIELLE IRELAND:
Podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
I have been working closely with clients on repurposing their podcast content. I think it's such an underutilized strategy. By repurposing our episodes, we can simultaneously build trust and a relationship built on value, while also not wasting our time. This week, episode 51 of Listeners to Leads is about how to repurpose your podcast content for your business!
In this episode of Listeners to Leads, I’m sharing the importance of building connections through the power of giving and actionable steps you can take right now to spend less time working and more time producing content that matters in more areas in your business than just the listening app.
I also chat about the following:
- How to utilize your podcast episodes for potential clients, or clients who cannot yet afford your services, to create rapport and not spend time where you don’t need to.
- What a Free Content Roundup is, and why I am developing this for my own website to better serve potential clients.
- How I, as well as past podcast guests, use podcast episodes to supplement coaching clients and how to get the most out of your 1-hour sessions.
- Why you should lead with giving in all connections and conversations, and the power of helping potential clients before they can afford you.
Today we dissected four big ways to repurpose your content to save you time, energy, and cash money dollars.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Links Mentioned:
Episode 1: 10 Ways to Grow Your Audience
Episode 14: Repurposing your content
People are sometimes scared of niching down too far but Making Website Magic provides something that is so specific and honestly missing in their industry and that is what their audience really appreciates about them. They provide something that literally no one else is. This week, episode 50 of Listeners to Leads is about success with a very niched podcast!
In this episode of Listeners to Leads, Sam and Karyn of Making Website Magic and I are sharing the importance of niching down to clarify your message and actionable steps you can take right now to truly speak to your ideal client and listener.
Sam, Karyn and I also chat about the following:
- Their experience with being and having cohosts, and how they make it work together.
- Why you should share all the information you have in your podcast episodes, and not save some for the elite clients, or be a gate-keeper in a sense, around your topic.
- Why they decided to niche down so much, and how that’s benefitted them throughout their 50+ episodes.
- How Sam and Karyn come up with endless content ideas for their podcast, and how they manage to continue to make content that resonates with their audience.
If you’ve been nervous about niching down in fear of running out of content, this episode is for you!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH Sam & Karyn:
Podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED:
Episode 34: Lisa Zawrotny
We are on the final Tech Tips Series; but don’t worry, the tips and tricks won’t stop! I know that many of you don’t launch a podcast because of the lack of technical support, education around podcast software, and the overwhelm that comes when you start doing so much research around starting a podcast. I want to help be your technical support throughout your first launch! This week, episode 49 of Listeners to Leads is about the tech side of launching a podcast!
In this episode of Listeners to Leads, I’m sharing the importance of your software choices and actionable steps you can take right now to make your podcast launch sound the best with as little stress as possible.
I also chat about the following:
- The software I use and recommend to anyone going through a launch; and software that I don’t use but think you could also find useful.
- The concept phase of launching your podcast, including following my launch plan checklist along with all the steps, the tech solutions I have for you.
- Why I use the equipment I use, and what I recommend you get for a microphone, headphones, and more.
- What tools you need throughout the entirety of the planning phases of your podcast, and some fun tips to get better audio quality using free platforms like Zoom.
Launching a podcast is fun - that’s why I do it for a living - but many podcasters get hung up on the launch phase because they are overwhelmed with options and not enough education around software, equipment, and more. This episode will help make sense of the chaos.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Episodes mentioned:
Ep 22: The Importance of Podcast Market Research
Ep 23: How to Create a Podcast Launch Plan
Ep 36: How to Choose a Podcast Format
Ep 46: SEO for Podcasts
Other Links Mentioned:
Buzzsprout link
Free Workshop
Systems and processes around your podcast don’t have to be boring! Through using systems and processes that work for your show, you can avoid podfading and keep creating content. This week, episode 48 of Listeners to Leads is about the systems and processes you can utilize along your production journey to make your process more efficient!
In this episode of Listeners to Leads, I’m sharing the importance of having effective systems in place and actionable steps you can take right now to streamline your podcast production processes.
I also chat about the following:
- How to streamline your solo episodes via a scheduler tool that fits you best, graphic templates and templated show notes and
- How to be more efficient when it comes to the workflow of your guest episodes.
- How best to communicate with your guests throughout the production process so they want to share and you have all the information you need to promote their episode.
- My top software and production tools - both free and paid - to help your process become more efficient and streamlined.
As an Enneagram type 1, I love streamlining my processes and helping others to do it the right way, and the most efficient way possible. This episode is going to help you do just that.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Links Mentioned:
Ep 19: How to Manage Your Podcast Workflows
Buzzsprout
Calendly
ClickUp
Canva
I get asked about my tips for guest intake forms often, and it’s something that we are constantly helping our clients with. I am going to talk through things you absolutely need on your intake forms, as well as things you might find helpful on your guest intake form. This week, episode 47 of Listeners to Leads is about what to include in your guest intake form!
In this episode of Listeners to Leads, I’m sharing the importance of having the correct information on your guest intake form and actionable steps you can take right now to get the most information possible from your intake forms.
I also chat about the following:
- The top 7 things you need on your intake form; including phonetic pronunciation of their name and pronouns.
- 7 things you might want to add, but are optional, to your intake form to better network, prepare and thank the guest after the episode recording.
- Why intake forms are important, and one space in particular where you may want to hire a lawyer to help complete.
- Why getting this information well in advance can help smooth your process and streamline your work for your show!
This is going to help you with communication, more interesting podcast questions, and more! An intake form is very important!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Links Mentioned:
How to Use Dubsado as a Podcast Host
ClickUp
Did you know that there are 850,000 active podcasts in the world? That’s why it’s super important to use SEO for your podcast. SEO allows you to optimize your podcast for search engines so your shows can show up for easily in people’s searches. This week, episode 46 of Listeners to Leads is about SEO for your podcast!
In this episode of Listeners to Leads, I’m sharing the importance of keywords in show notes and while recording your show and actionable steps you can take right now to show up quickly in people’s search engine searches.
I also chat about the following:
- What is SEO and why is it important for your website but also as it relates to your podcast.
- The importance of keywords, not just in your episode show notes but also in the actual audio for Google’s ears to hear and titles of episodes.
- Why your podcast needs to be on google podcasts, and how to make sure your episode is there and you claim it.
- How making sure that you’re sharing about your podcast on social media can help your SEO.
These 9 tips for podcast SEO will help you get noticed and promoted through search engines online.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
When it comes to supporting other podcasters, I am obsessed with it and I know it can be a tricky subject to broach. How do we support other podcasters without spending an arm and a leg? I got the idea to share a podcast with 10 free or cheap ways to support other podcasters because we got a voice DM on Instagram raving about our show, and how much value someone found it. You’ll get to hear the raw, unedited voice memo in this episode too! This week, episode 45 of Listeners to Leads is about 10 ways to support other podcasters!
In this episode of Listeners to Leads, I’m sharing the importance of supporting other podcasters and actionable steps you can take right now to spend little to no money but support them in big ways.
I also chat about the following ways to support other podcasters:
- The power in sending a Voice Memo DM; like the one sent in by the host of the Wildly Successful Law Firm Podcast!
- Vote for their podcast if they are nominated for an award, or nominate them for an award if you think they deserve it!
- Shout them out in the communities that either they occupy or that you are in when you see the need for their services or know an episode that can answer someone’s questions.
- Support them financially; there are so many options here that it’s best to check with them to see how they’d prefer to be supported monetarily.
- Use their affiliate links or codes when they recommend something that you want to purchase or need.
Your challenge is to take one of these ten ways to support fellow podcasters and make magic by sharing, connecting, monetarily supporting, or some other way of showing up for them and supporting them! Send me a DM on Instagram with what you did and to which podcast; I would love to check them out too!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Links mentioned:
Wildly Successful Law Firm Podcast
Barb Nangle started her podcasting journey around a desire to read for audio books, only to change lives and build up over 150 episodes on lessons she’s learned through her recovery journey. When it comes to her process and journey, Barb hasn’t ever struggled with what to talk about, what to share, or when to show up because she’s found a way that works for her. This week, episode 45 of Listeners to Leads is about leaning into your desires and showing up authentically passionate!
In this episode of Listeners to Leads, Barb Nangle is sharing the importance of showing up genuinely you and actionable steps you can take right now to never run out of content ideas.
Barb and I also chat about the following:
- How Barb went from not knowing if she could produce 100 episodes, to successfully producing over 150 episodes and no hesitation when it comes to finding content.
- Why Barb didn’t have any trouble at all figuring out who her listeners are and how to talk to them, and how to better understand your own listenership for yourself.
- The one caveat to being authentic and how Barb and Alesia both suggest you show up authentically and genuinely passionate every week.
- What to do with that built up deep desire to do something different, as well as why you may be called to do that thing, no matter how out of your comfort zone or the norm it may be.
If you can take away anything from this episode, I hope it’s that you need to find a way to do podcasting your way, not anyone else’s, and that it’s totally possible to find “your way” with some experimentation.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH BARB NANGLE:
Patreon
Work with Barb!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
There is nothing more important than your mental health, not your projects, your career, your relationships, nothing. This week, on a special bonus episode of Listeners to Leads, we’re talking about your mental health being more important than your productivity.
In this episode of Listeners to Leads, my guest Lisa Zawrotny and I share the trends we are seeing with clients being urged towards byrnout, despite accepting the “freedom from the hustle” mindset and reminding you that your wellbeing always comes first.
Lisa and I also chat about the following:
- The trends we are seeing that are leading to burnout, the reasons behind these trends, and how to protect yourself from them.
- That initial energetic exchange you have with someone, either as a coach or a client, is going to set the precedent for the type of relationship you have with that person.
- Avoiding the comparison trap by figuring out and sticking to what works for you.
- Understanding that rest is just as productive as anything else and your value is not determined by the amount you do.
- Self-care is more than taking a spa day; it is setting boundaries and maintaining a lifestyle that keeps burnout at bay.
I want you to dream big, to create, and to love what you do, but in the end, you HAVE to prioritize you and that means acknowledging what you need and protecting it.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH LISA ZAWROTNY:
Resources
Work with Lisa!
Buy Lisa a coffee!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED IN THIS EPISODE:
Listeners to Leads: Podcasting Lessons Learned with Emily Aborn
As a podcaster, it is crucial that you set clear, achievable goals and treat your podcast like you would any other part of your business. This way, you don’t set yourself up for failure and don’t burn out or worry about failing. This week, episode 43 of Listeners to Leads is about creating and keeping SMART goals you’ll actually stick to!
In this episode of Listeners to Leads, I’m sharing the importance of having and setting goals for your podcast and actionable steps you can take right now to create SMART goals.
I also chat about the following:
- Setting specific goals so that you don’t feel like you are throwing spaghetti at the wall, but understand exactly what it is that you’re trying to achieve.
- Making sure your goals can be measured is important in order to determine how close you are to achievement and success.
- The power in setting relevant goals to help you actually achieve them.
- Why you need to make sure you’re adding a time limit, or a time-based, goal, but also how important it is to make sure that it’s actually a deadline you can meet for podcasting.
- How to make sure your goals are front of mind and that you actually keep them by
This episode will help you not only create goals that will be specific enough to follow and measurable to know when you’re successful, but also to be achievable and time-bound too, so you actually get it done!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
What do you do when you have a bad podcast guest? I had multiple people recently reach out to ask this question, and it’s a very valid question to ask. If you are a podcaster long enough, you’re bound to get a terrible guest. But what do you do with their audio? How do you proceed? This week, episode 42 of Listeners to Leads is about what to do when you do get that bad podcast guest!
In this episode of Listeners to Leads, I’m sharing the importance of vetting your guests before you press record and actionable steps you can take right now to handle a terrible guest.
I also chat about the following:
- My own workflow; how I utilize a form I created on ClickUp to vet my guests and their topics of choice before I even connect with them to schedule a time to record.
- What you can do when you get a good guest whose topic just doesn’t fit your calendar plan anymore.
- What to do when a guest is a terrible guest, and how to handle it without adding to their imposter syndrome.
- A brand new downloadable email template bundle just for you! Listen to learn more!
Whether they were a terrible guest or it’s just not fitting your content plan anymore, this episode gives you the permission to not air that episode. Keep in mind that your audience comes first!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Episodes mentioned:
Episode 13: Finding Quality Guests
Episode 18: How to plan an Interview Podcast
When it comes to starting your own PR journey or trying to pitch yourself or your podcast to other platforms, it can be challenging to know where to start. There’s your message, pitching, and a whole lot of in between work too. Luckily, Lisa Simone Richards is a PR & Visibility Strategist for online coaches who want to get more eyes on their business. This week, episode 41 of Listeners to Leads is about the ABCs of visibility!
In this episode of Listeners to Leads, Lisa Simone Richards is sharing the importance of intention behind your PR strategy and actionable steps you can take right now to gain credibility through your PR efforts.
Lisa and I also chat about the following:
- How to use visibility to create a buzz and credibility around your business through leveraging other people’s platforms.
- The importance of putting yourself out there and ways to get over the mental block holding you back from pitching yourself or showing up.
- How to boost your confidence by creating a “Not-so-humble” brag sheet for yourself, to help you identify your story, your message, and what to speak on.
- Lisa’s process as she gets ready to launch her own podcast, and why she decided not to start with a podcast years ago.
This episode will get you fired up to start reaching out and becoming visible and know where to start; with your intention.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH LISA SIMONE RICHARDS:
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Have you ever wondered what it would be like to interview someone who’s been in podcasting for a really long time? Today is your chance to hear all the answers to someone who’s been doing this a while, learn from their mistakes, and know what they wish they’d known when they started. This week, episode 40 of Listeners to Leads is about lessons in podcasting that Emily Aborn has learned throughout her years as a podcaster!
In this episode of Listeners to Leads, Emily Aborn is sharing the importance of understanding your podcast plan and actionable steps you can take right now to build a community around your platform.
Emily and I also chat about the following:
- How Emily got started on her own podcasting journey back in 2017, and how different podcasting used to be compared to today.
- Emily’s experiences with co-hosts, why she’s decided not to have a co-host since, and how it’s made her a better podcast host.
- How Emily does collaborative episodes, from structure to managing the episode details and logistics.
- How Emily navigates podcast content and guests with so many interests and ideas, and how she utilizes monthly themes to stay on topic and within her own content buckets.
Emily is a bright light of positivity and lessons learned, and I know you will get a lot from this episode!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH EMILY ABORN:
Podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Lori Highby is the CEO and founder of Keystone Click, a digital marketing agency. She’s been in the marketing business for the last 20 years. Her podcast, Social Capital, around networking and marketing by interviewing global leaders in these spaces. This week, episode 39 of Listeners to Leads is about increasing your thought leadership through podcasting with Lori Highby!
In this episode of Listeners to Leads, Lori Highby is sharing the importance of understanding your audience in order to make a marketable podcast and actionable steps you can take right now to encourage your guests to share your show.
Lori and I also chat about the following:
- Why someone should start with their niche if they want to use their podcast to become a thought leader.
- What thought leadership is and how it’s a strong focus on educating and adding value to your audience that makes that distinction.
- How best to utilize your thought leadership to lead your audience to buy your product or service in your podcast episodes.
- Making your show easy for guests and audience listeners to share so that they actually share and your podcast grows.
Thought leadership cannot be assumed; it has to be earned through educating and providing high value to your audience.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH LORI HIGHBY:
Podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
A lot of times people come to me with an idea of a podcast but they aren’t sure if they should do a podcast, do something else, or leave it alone. Before you decide to start a podcast, there are a few things you need to consider. This week, episode 38 of Listeners to Leads is about what to consider before you launch a show!
Book your Podcast Strategy Session today at https://alesiagalati.com/strategy-session
In this episode of Listeners to Leads, I’m sharing the importance of understanding your own capacity and your audience's needs and actionable steps you can take right now to determine if starting a podcast is the right move for you and your business.
Things I suggest you consider before launching a podcast:
- The importance of understanding that podcasting is a long game, so having an established audience already is important.
- How to determine what that audience needs, and the importance of understanding that need so you can fill it with your content. See links below for other podcast episodes to help with this!
- Understanding the conversations you would like to include in your show if you were to have one, and why you need established content buckets.
- The biggest thing people get stuck on when it comes to determining if you should start a podcast, and why it’s one of the most important decision-making tasks.
Supplemental episodes can be found at the bottom of these show notes. Through this episode, you will determine the four biggest things to know about yourself and your platforms before starting a podcast.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Episodes mentioned:
The Importance of Podcast Market Research and How to do it
How to Create a Podcast Launch Plan
Plan out the First (or Next) 10 Episodes of your Podcast
Christine Maziarz is the TikTok queen for empty nesters and moms everywhere, and it’s no secret that her successful TikTok videos surround her podcast episodes. What is surprising? That she took a break from podcasting this summer and gained MORE downloads than when she was posting new episodes consistently. This week, episode 37 of Listeners to Leads is about using TikTok as a podcaster!
In this episode of Listeners to Leads, Christine Maziarz is sharing the importance of having fun and speaking up about what you’re offering, over consistently posting new content and actionable steps you can take right now to start on TikTok for your podcast.
Christine and I also chat about the following:
- Opportunities Christine has had because of her podcast, and more importantly, because of her having fun making videos around her podcast content.
- The importance of recognizing that it’s okay to stop posting on your podcast; and how Christine got more downloads after she stopped posting podcast episodes than ever before.
- Content for your podcast; why an audiogram on Youtube or TikTok isn’t going to work and what to post instead.
- The importance of having fun over posting for an algorithm or because you feel like you have to.
Christine has inspired people all over the world through her video content, and today you’ll be inspired to start consuming content on TikTok.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH Christine Maziarz:
TikTok
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED:
2 Sisters and a Cult Podcast
When I work with new launch clients I often get asked what format their show should be in, and usually my answer is “it depends,”. However, today I want to help you figure out the format of your show through sharing personal experiences that either I have had or my clients have had to help you decide which format makes the most sense for you. This week, episode 36 of Listeners to Leads is about how to pick a podcast format!
In this episode of Listeners to Leads, I’m sharing the importance of understanding your own boundaries as well as your show’s unique personality and actionable steps you can take right now to be confident in your format choices for your podcast.
I also chat about the following:
- Picking a format; from solo to guest, and even co-hosted, the format of the episode style should be the first thing you decide on when it comes to the format of your overall show.
- Why the length of your show matters; how understanding who your audience is and your own ability to get your point across in a concise manner helps you figure out the length of your show.
- The importance of understanding your own capacity for creating new content to help facilitate the production timing of your show.
- What podcast seasons are, and how you can categorize your seasons based on theme or timeframe, depending on your show’s personality and needs.
There is no right or wrong way to produce your show when it comes to formatting your podcast episodes and style; it really does depend on you, your audience, and your production needs. This episode will allow you the opportunity to explore options and imagine how each type and style may work for you and your own show.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED:
Ep 21: How to Organize and Plan Your Podcast Content
Ep 24: Planning out the First (or Next) 10 Episodes of Your Podcast
Have you ever felt pressure to do what everyone else is doing for marketing? Like reels, for example? So did Alex Sanfilippo; in fact, when his marketing team came to him and tried to convince him to post reels as a marketing strategy for his show, he turned it down. After a little digging into where his audience was coming from, he found that the majority came from a different platform altogether. He’s leaned into unique marketing ideas to grow his show instead and it’s paying off. This week, episode 35 of Listeners to Leads is about unique ways to market your show with Alex Sanfilippo!
In this episode of Listeners to Leads, Alex Sanfilippo is sharing the importance of leaning into what you love and actionable steps you can take right now to show up uniquely when marketing your podcast.
Alex and I also chat about the following:
- What is Podcast SOP and why the people who need it most are likely the podcasters who don’t understand what the acronym “SOP” means.
- How PodMatch, the tinder for podcast hosts and guests to connect, can help streamline and shorten the process of finding high quality guests for your show.
- How leaning into your personality and what you enjoy doing is better than following trends; and how it helped Alex determine he doesn’t want to do Reels for marketing his show.
- How leaning into your community and those around you can help leverage your marketing strategy as well.
Ultimately, the power of leaning into what you already love doing and finding interest in can help elevate your marketing strategy. So “get different”.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH Alex Sanfilippo:
Podmatch
Podcast SOP
Creating a Brand
Podcast
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Links mentioned:
Get Different book
Ep 13: Finding Quality Guests for your podcast
Ep 19: Easily Manage your Podcast Workflow
I have noticed a severe decline in podcast audio quality recently and it’s frustrating to listen to. In fact, many times I have had to stop listening to the episode due to poor quality audio. Today, I wanted to mix it up a bit and bring on a client who does have high quality audio for her own podcast; both for her and her guests. Lisa Zawrotny is back on the podcast to talk about that this week. Episode 34 of Listeners to Leads is about getting better quality audio!
In this episode of Listeners to Leads, Lisa, Jessica and I are sharing the importance of preparation before a podcast interview and actionable steps you can take right now to have better audio quality on your next podcast interview.
Lisa, Jessica, and I also chat about the following:
- Reducing background distractions and how to set boundaries so these distractions stay away while recording.
- How to vet your guests for both gear and audio quality before recording day, but also for quality and similar interests in quality content.
- How best to automate your systems to create a better process and sound quality while not spending more time on it.
- Managing expectations and setting boundaries around your quality and mission to get your message out there.
Good quality podcasting is more than just audio - but audio can make a huge impact on both the value of the show itself and the conversion of listeners from one episode to others.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH Lisa:
Resources
Work with Lisa!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
How do you generate leads with your show? I get this question all the time, and since this is exactly what the podcast is all about I wanted to share my responses. There are no secrets; it’s all hard work, dedication, and creating good content, but I want to share what’s working in the industry so you can stay on top of your game as podcast host and business owner. That’s why this week, episode 33 of Listeners to Leads is about generating leads with your podcast!
In this episode of Listeners to Leads, I’m sharing the importance of your podcast content in converting listeners to leads and actionable steps you can take right now to create a call to action your audience actually wants to click on.
I also chat about the following:
- The importance of solo episodes and showing up as the expert of your show.
- The power in a call to action in every single episode, and where you can place them to make the most impact.
- The CTAs we’ve seen in our own podcast and clients’ podcasts that actually work.
- A few strategies I believe you should try for your next episode to increase leads and conversions.
The important thing to remember is to try one of these at a time, and stick with it for a few months before switching to another. Doing too many at a time can be confusing and podcasting is a slow burn process.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Does your content address your customer problems?
Go back and listen to content specific episodes:
- Ep 3: Streamline your Podcast Content Creation Process
- Ep 7: 5 Strategies to Never Run out of Podcast Content
- Ep 15: 14 Ways to Repurpose Your Podcast Content
- Ep 21: How to Organize and Plan Your Podcast Content
- Ep 24: Plan out the First (or Next) 10 Episodes of your Podcast
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Darlene Hawley is a business coach and authentic storyteller who shares her tips today on how to connect on a deeper level with your podcast listeners. Darlene is passionate about connecting through authentic conversation and stories from your personal experiences that makes you unique and special. This week, episode 32 of Listeners to Leads is about the importance of storytelling in your podcast content!
In this episode of Listeners to Leads, Darlene is sharing the importance of storytelling in podcasting and actionable steps you can take right now to connect with your listeners on a deeper level naturally.
Darlene and I also chat about the following:
- Comparisonitis; how to make sure you feel comfortable and confident in the way you present yourself so others are drawn to you naturally.
- Utilizing storytelling in podcasting to connect with your audience on a deeper level.
- Making sure you’re keeping your content within your brand pillars so you are the same person on and off the internet, just maybe a little shorter or taller than your virtual followers thought.
- How to show up as your true, authentic self but not pressuring yourself to share those skeletons in your closet that you aren’t ready or willing to share.
You can connect on a deeper level with your audience through being genuine, authentically sharing personal stories, while also remaining private about things you don’t feel comfortable sharing.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH Darlene Hawley:
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
As coaches, we have powerful tools that can help us with our podcast and create a better listening experience for our audience. That’s exactly why I pulled in Lee Chaix McDonough for this episode! This week, episode 31 of Listeners to Leads is about becoming a better interviewer through utilizing your coaching skills!
In this episode of Listeners to Leads, Lee Chaix McDonough is sharing the importance of utilizing your coaching skills to create a more engaging and insightful listener experience and actionable steps you can take right now to build that experience if you need to start.
I and Lee Chaix McDonough also chat about the following:
- How your client-centered business naturally makes your podcast listener-centered, and how that helps with conversion.
- Why business core values are very important for conversion and client identity that your coaching program is for them.
- Why coming to the podcast episode with an equal partnership mentality helps bring the best out of both the host and the guest of the show.
- How our ability to ask powerful questions as a strong coach can help us ask powerful and reflective questions.
- How to utilize these skills not just in guest episodes, but also in solo episodes as well.
These skills are already in your back pocket, and you use them for coaching clients all the time; it’s time to bring them into your podcast so your listeners convert more readily and see what it’s like to work with you before you even build the relationship together.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH Lee Chaix McDonough:
Website
Coach with Clarity Business Blueprint
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Email marketing is severely under-utilized by podcasters for promoting their show. However, by utilizing emails for listeners, you’re cultivating an audience that’s already interested in what you have to say. This week, episode 30 of Listeners to Leads is about Using Email Marketing to Grow your Podcast!
In this episode of Listeners to Leads, I’m sharing the importance of email marketing and actionable steps you can take right now to nurture your email subscribers without spamming them.
I also chat about the following:
- Why email marketing is a great option for promoting your show.
- How to utilize a welcome email to promote your show.
- How podcasts with a lot of episodes in a short period of time can benefit from a newsletter-style email marketing strategy.
- How to survey your listeners and audience to create content they need, get reviews even from platforms that don’t have the ability to share them, and more.
- How to upgrade your “new episode” emails so they provide your email subscribers value.
- The importance of a giveaway or contest email option.
Emails can be tricky, but the good thing is that with these 5 email strategies, you can provide value, get engagement and input, and share important information while cultivating your audience.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
There are so many ways to monetize your services and products from your podcast, but a lot of podcast hosts make some of the key mistakes or feel gross about their sales strategy. I have worked with many clients on how to sell without feeling gross, getting rid of those big mistakes, and help turn your podcast into a good sales funnel strategy. This week, episode 29 of Listeners to Leads is about How to Monetize Your Podcast by Selling Your Own Services and Products!
In this episode of Listeners to Leads, I’m sharing the importance of talking about your products and services and actionable steps you can take right now to earn that “cash money dollars”.
I also chat about the following:
- What a sales funnel is, and how your podcast can fit into that in regards to your products and services being sold.
- How to monetize your show to cultivate those leads through your listenership and make that money.
- How to talk about your offerings without feeling gross about it.
- The 6 mistakes podcasters make when it comes to monetizing their products on their show.
Episodes mentioned:
How to Monetize any podcast: https://listenerstoleads.buzzsprout.com/1748421/9689066-how-to-monetize-any-podcast
Episode 5: 6 mistakes Podcasters Make https://listenerstoleads.buzzsprout.com/1748421/8895776-6-mistakes-podcasters-make-that-are-costing-them-leads
You want to make it easy for listeners to know what you sell, who you work with, and how to sign up.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Vince Warnock is a Podcast host, author and marketing coach, but his expertise goes far beyond anything that could be written down on paper. Vince utilizes his past experience being one of the top marketing professionals at Adobe to create an authentic and genuine podcast presence, which builds stronger connections with his listeners and guests, leading to more genuine leads. This week, episode 28 of Listeners to Leads is about Using your Podcast to Build Connections and Sell Authentically with Vince Warnock!
In this episode of Listeners to Leads, Vince is sharing the importance of integrity and authenticity in podcasting and actionable steps you can take right now to build stronger connections with your guests and audience members today.
Vince Warnock and I also chat about the following:
- Vince shares his experience being one of the top marketing professionals in Adobe, becoming a full-time author, having ADHD as a podcaster, and more, which really sets the tone for the authentic nature of his brand.
- Why Vince, as a professional marketing coach and previous marketing director, didn’t want marketing on his show, and how he approached it differently from day one.
- How he encourages his clients to embrace their past - good and bad - to craft a unique brand that stands out.
- How Vince utilizes Patreon to create and share extra content to monetize his podcast.
- The unique and extremely personal relationship you form with your listeners through their listening habits sparks a relationship before you’ve even talked in person together.
- Horror stories of Vince and bad guests; and he shares the basic principles to being a good guest so you don’t end up a horror-filled guest story yourself!
- Why it’s important to respect the process of the host of a show you’re pitching, and why personalized pitching is best for you as a guest.
You can hear throughout this entire episode just how genuine Vince is, and his voice speaks to hard and difficult past guest experiences in a very relatable way. If you listened to this episode while in the shower, driving, or walking your dog, make sure to come back and take notes on being a good genuine guest!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH Vince Warnock:
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Helen King knows quite a bit about difficult conversations; from being diagnosed with cancer, to her podcast The C Word Radio, to ADHD as a podcast manager, she has had much experience with discussing hard topics and even how to manage her ADHD as a podcaster. This week, episode 27 of Listeners to Leads is about the power of difficult podcast conversations, with Helen King!
In this episode of Listeners to Leads, Helen King is sharing the power of difficult conversations and actionable steps you can take right now to connect with your listeners on a deeper level with vulnerable conversations.
Helen and I also chat about the following:
- How therapeutic vulnerable conversations can be for both you as the host and the listener, and how much community comes from those tough conversations.
- How to balance deep conversations with lighter subject matter or humor to help alleviate the density of the conversations happenin, and why it’s so important to leave space for the emotions to process as the host or the listener.
- Tips for time management with ADHD.
- How to reset your own expectations around hustle culture, and redefining what “productive” means.
This episode dives deep into how to handle, and why to have, difficult conversations, why you should allow the space to feel the feelings outside of your body, and ways to manage time and productivity as someone with ADHD.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH Helen King:
Podcast
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Generally, we talk about how to utilize your podcast to generate leads, but I get a lot of questions about the best ways to monetize your podcast. These tips and strategies will help you whether you are looking to supplement your income or bring in more than that. This week, episode 26 of Listeners to Leads is about how to monetize your podcast; no matter what type of podcast you have!
In this episode of Listeners to Leads, I’m sharing the importance of strategic monetization tactics and actionable steps you can take right now to get paid for your podcast.
I chat in detail about the following ways to monetize your show, with examples:
- Affiliate Marketing
- Sponsors & Advertising
- Donations
- Premium Podcast Content
- Products / Merch
- Books
- Public Speaking
- Your Own Services, Courses or Consulting
Each of these are fantastic ways to monetize your show, but not every option will work for every podcast. It’s important to figure out what will work for you, your show, and your audience, and go from there.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Starting to monetize a hobby podcast has its challenges, and not every podcast is meant to be a long series. No one understands this better than Betsy Wallace. Betsy is the founder of Capsule Podcast, where she serves small businesses and brands who want to grow through podcasting. Through her innovative Capsule Podcast framework, Betsy teaches authors, bloggers, and coaches how to produce a strategic, six-episode mini-series that provides all the benefits of podcasting with a fraction of the work. This week, episode 25 of Listeners to Leads is about creating an attractive podcast sponsorship deck with Betsy Wallace!
In this episode of Listeners to Leads, Betsy Wallace is sharing the importance of educating yourself and your potential sponsors and actionable steps you can take right now to start monetizing your show.
Betsy Wallace and I also chat about the following:
- How making podcast mini-series can benefit businesses and help the new podcaster figure out if podcasting is something they enjoy and want to continue.
- What Betsy Wallace learned when she went from a hobby podcaster to trying to monetize her show, from a podcast that was not aligned for a business strategy.
- How Betsy Wallace structures her own monetization sponsorships, her packages, and her results.
- How to make your podcast attractive and the responsibility of the podcast host to educate potential sponsors.
Pivoting is common in podcasting, but it’s not always easy to do. Betsy’s openness to her journey is eye-opening, fun, and inspiring for all.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH Betsy Wallace:
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Over the last few weeks we’ve focused really heavily on your launch strategy and focusing really heavily on the launch part of your podcast. I want to go through ideas on how to plan out and strategize new podcast episodes. If you are not a new podcaster but struggling to come up with ideas or a strategy for planning episode content, you will also be able to utilize this episode for that! This week, episode 24 of Listeners to Leads is about how to plan out the first (or next) 10 episodes of your podcast!
In this episode of Listeners to Leads, I’m sharing the importance of planning out your content and actionable steps you can take right now to make sure your first 10 episodes on your podcast are optimized.
I also chat about the following:
- Review of the 5 strategies to never run out of content from a past episode.
- How to strategically craft your trailer so you get the best google search engine optimization and can encourage future listening.
- Cornerstone content; what it is and how best to use it to plan your next 2-4 episodes of your podcast that best reflects the core values and ideas around your podcast while staying high level in content.
- How to title your podcast episodes for better searchability and higher listener conversions.
Utilize these tips and strategies to come up with your first or next 10 episodes for your show and you’ll never run out of ideas! Shoot me a DM on Instagram when you listen to this episode and plan out your first or next 5 episodes!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Oftentimes new podcasters rush their launch, get podfade or burnt out, and frustrated. That’s not what I want for you! I want you to be intentional in how you launch your show for the best possible launch. This week, episode 23 of Listeners to Leads is about how to create a podcast launch strategy!
In this episode of Listeners to Leads, I’m sharing the importance of having a strategy for your launch and actionable steps you can take right now to make the most of your show.
I also chat about the following:
- Why it’s important to utilize the first two weeks of this strategy to plan out your first 10 episodes. Need help with planning your content? You can listen to the next episode coming next week, or listen to episode 3, episode 7, or episode 21.
- The one thing you should do at about 5 weeks from launch to get raving fans before your first episode comes out; and why it’s so important.
- How to find and utilize a launch team throughout the whole launch process to get the most valuable support from people in your inner circle.
- I walk through my podcast launch checklist, and the benefits to each section, including things to keep in mind that may not be just part of your strategy for your launch, like equipment and software.
This podcast will help you break down your launch strategy into an easy to follow framework to intentionally launch your show.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Links:
Launch Training: https://alesiagalati.com/podcast-launch-training/
Workflow Training: https://alesiagalati.com/podcast-workflow-training/
One of the biggest things I see podcasters get wrong when launching a podcast is that they don’t do their market research. Through this research, you can set up your podcast for success and set it apart from your competition. That’s why this week, episode 22 of Listeners to Leads is about the Importance of Podcast Market Research and how to do it!
In this episode of Listeners to Leads, I’m sharing the importance of market research for your podcast and actionable steps you can take right now to show up differently from your competitors.
I also chat about the following:
- What is market research for your podcast, the different sections you need, and why it’s vital to a successful podcast.
- Why you need to determine the purpose of your podcast before you can perform market research, and how it helps you complete the research effectively.
- How to analyze competitor podcasts for title, content, and style, and understand the difference between a competitor and a direct competitor.
- How to determine good topic ideas based on other podcasts in your niche, without copying someone else’s work, and make sure it aligns with your podcast purpose.
Without the market research, you won’t be able to determine what makes you different from your competitors. By doing this limited research and coming at it from the mindset described in this episode, you’ll have a successful podcast from the start.
Link For Buzzsprout Podcast Stats
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
It doesn’t matter if you are a new or a seasoned podcaster, it’s important to know how to organize and plan your podcast content. I was on Clubhouse last week and I got a question about planning content when his wife likes to plan and organize and he doesn’t. This question turned into a fantastic discussion, and it’s a great conversation to bring here to this platform. This week, episode 21 of Listeners to Leads is about organizing and planning your podcast content!
Access the Podcast Workflow Training
In this episode of Listeners to Leads, I’m sharing the importance of organizing your podcast content and actionable steps you can take right now to plan and organize in the ways that make the most sense with how you work best.
I also chat about the following:
- How to organize your podcast with a project management tool like Trello, Asana, or Air Table if a solopreneur, or ClickUp if you have a team.
- Why you want to plan a few weeks or a few months at a time and how to map it out visually in various ways from boards to lists with due dates.
- The importance of doing your research before the episode, and why, even though podcasting is an audio platform, it’s important to cite books and resources you mention.
- How you can use a full script, talking points, or an outline to plan each episode so you stay on task and engage with the audience listening.
Before you start implementing the ideas in this episode, make sure you think about ways you work best, and which of these align with how you work best.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
I recently tried to get back into listening to podcasts, but the poor quality in so many podcasts made it very difficult to find ones I could listen to without being distracted. When we are talking about converting listeners to leads, we need to have quality podcast episodes, with engaged and intrigued audiences who want to hear what we have to say or share. This week, episode 20 of Listeners to Leads is about creating a quality podcast!
In this episode of Listeners to Leads, I’m sharing the importance of quality content and actionable steps you can take right now to increase the quality of your podcast.
I also chat about the following:
- Why quality content is important as a business-based podcast, and why you cannot show up in the same way celebrity podcasters do.
- How to create a quality podcast experience via your audio so that people want to listen and it’s a good listening experience for your audience.
- How to ensure that you are creating content that is going to engage and entice your audience and keep them listening.
- Where to put your monetization ads in your episode so they are most effective, and not turning away listeners before they get the chance to trust you.
You don’t have to do all of this today. You should start with one of these, and slowly change things to make the quality better, and once you’ve got it mastered, you can move on to the next category.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
If you want your podcast to convert to leads and if you want to bring in your audience, you need a plan of action for your podcast. This means you need to be able to create and manage your podcast workflow. We’ve been talking about content ideas and creating a rudimentary plan for your podcast, but today we are taking an aerial approach to dive into your overall workflow. This week, episode 19 of Listeners to Leads is about managing your podcast workflow!
Access the FREE podcast workflow checklist
In this episode of Listeners to Leads, I’m sharing the importance of needing a plan for your podcast and actionable steps you can take right now to go after your plan and podcast strategically.
I also chat about the following:
- Phase 1: Planning and creating content. Why it’s important to plan out your content and record your episode set up right after you’re done with the interview.
- Phase 2: Editing your show.
- Phase 3: Writing all the copy for your show.
- Phase 4: Creating the graphics for your show.
- Phase 5: Upload all content to your podcast host.
Link to Buzzsprout: alesiagalati.com/buzzsprout/
- Phase 6: Update your website with new podcast episode content (can be skipped if you don’t have a website/don’t add embedded audio players to your website).
Having a workflow with a clear plan for your business is key to a successful, engaged and profitable podcast. Without a clear plan, your message cannot be clear, and thus your audience will be confused.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
As a podcast management company, I get a lot of questions around how to give good interviews, and I usually will send clients to listen to Lisa Zawrotny’s podcast for a perfect example of someone who always gives good interviews. As an interviewer or as an interviewee, it’s important to stay present and focused, go in with a plan, and really have the proper presence to show up as your best self. Lisa Zawrotny is the founder of Positivity Living Systems and the host of the podcast The Positivity Living Podcast. This week, episode 18 of Listeners to Leads is about how to plan an interview, with guest Lisa Zawrotny!
In this episode of Listeners to Leads, Lisa is sharing the importance of being prepared for an interview and actionable steps you can take right now to show up as a great interviewer or interviewee.
Lisa Zawrotny and I also chat about the following:
- Processes for picking and planning your content
- Planning for an interview, no matter what side of the mic you’re on
- How to stay on track during the interview so no one gets distracted
- How to come back from a guest derailing the conversations, and other difficult moments in interviewing.
Being interviewed or interviewing guests gets easier over time with practice, but following the tips laid out today in this conversation will make sure you show up focused, calm, and present so you rock either side of the mic.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH Lisa Zawrotny:
Instagram: www.instagram.com/positively_lisa
Twitter: www.twitter.com/positively_lisa
Facebook: www.facebook.com/positivelyproductive
LinkedIn: www.linkedin.com/in/positivelyproductive
Website: www.positivelyproductive.com
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
I absolutely love launching podcasts, which is why my company has launched over 15 podcasts in the last year and a half, and we are currently working on 3 more launches! One of the biggest hang ups for new podcasters is their launch. I get a lot of questions about launching a podcast, like the process and strategy behind a launch, and so I wanted to take the time to answer those this week. That’s why episode 17 of Listeners to Leads is answering your frequently asked launch questions!
In this episode of Listeners to Leads, I’m sharing the importance of being strategic with your launch and actionable steps you can take right now to set your new podcast up for success.
I also chat about the following:
- The importance of a two month launch - and why you shouldn’t launch a podcast in two weeks.
- What a launch team is, and why you need one before you release your first episode, and why they are your golden ticket to a successful launch.
- How to market your launch on Instagram and Facebook before you even publish an episode.
- The exact list of what you need to submit your podcast to most platforms.
- How many episodes to publish on launch day, and how many to store in advance.
Launch strategy is so important, especially if you plan on getting leads from your listeners. These simple yet effective methods to increasing listeners and getting engaged audience members will help you have a successful launch, and a successful podcast.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Most of the time when we start our podcast for the first time, there can be a lot of self-doubt. A lot of “Am I really qualified to talk about this?” and some perfectionism. The same thing happens when we start a business. These mindset barriers can hold us back from enjoying the process or even stop us from actually bringing our dreams to fruition. This week, episode 16 of Listeners to Leads is about landing coaching clients, with Valerie Friedlander!
In this episode of Listeners to Leads, Valerie is sharing the importance of mindset and actionable steps you can take right now to get over your self-doubt to show up confidently with your podcast.
Valerie and I also chat about the following:
- How Valerie decided to start coaching live on her podcast, and how that’s gotten her clients
- Her process through self-doubt, and how you can turn around your own self-doubt into improvement
- Setting your own rules when it comes to your podcast and your business
- Mindset issues many face, including “enoughness” and pushing yourself outside of “easy”, and how that can help you achieve greatness in your podcast and business
You are the expert of you - only you will know what is best for your podcast, and what is enough. This episode will encourage you to seek beyond the societal “rules” that you’ve been following and set out your own boundaries and enoughness.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH VALERIE FRIEDLANDER:
Website: www.valeriefriedlander.com
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Did you know that I have a degree in marketing? While a lot of the principles of basic marketing are great for bigger companies with marketing budgets and lots of team members, it can be difficult to complete all these ads and other strategies as a solopreneur or a smaller business. That’s why repurposing content is a small business owner's answer to marketing! This week, episode 15 of Listeners to Leads is about repurposing your podcast content!
In this episode of Listeners to Leads, I’m sharing the importance of repurposing your content and actionable steps you can take right now to work smarter, not harder when it comes to your content.
I chat about 14 ways to repurpose your content through these different outlets:
- Simple Blog Post
- Long-Form Blog Post
- Video
- Infographic
- Social Media Static Posts - Quotables
- Social Media Static Posts - General
- Social Media Audiograms
- Social Media Videograms
- Transcript
- Content Upgrades/Freebies
- Discussion Questions
- Shoutout to a guest doing something amazing
- Additional Live Q&A based on the podcast content
You have enough on your plate as a business owner and podcaster - the last thing you need is to be worrying about writing all new content every day too.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
A lot of times as podcasters we talk about “growing the podcast” but I want to flip it around and instead encourage you to focus on finding high-quality value you can add to the show. By adding high value you’ll grow the show authentically while showing up for your audience and what they need from you, which will, in turn, grow your show. This week, episode 13 of Listeners to Leads is about finding quality guests for your podcast!
In this episode of Listeners to Leads, I’m sharing the importance of high-quality guests and why you may not want to find guests based on their follower count.
I chat about the following:
- Getting clear on the goals of your podcast, and why this needs to be done before finding guests
- Where to find guests that fit your podcast goals; some of which are right under your nose!
- Why you should keep in contact with past guests, and how they can help you long after their episode airs
- How to utilize your communities and places you are already hanging out to find and connect with high-quality podcast guests.
If you are only selecting guests based on social status or followers on Instagram, and not because of what they can offer your audience, then you’re wasting your time and their time. Picking high-quality guests is going to amplify your message, your show, and your audience authentically.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
LINKS MENTIONED:
The Podcasters Society FB Group
Podcast Guest Collaboration Community
Matchmaker.fm
Podcast Guests
Interview Guest Directory
PodMatch - They also have a Facebook Group
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
The true beauty in podcasting is that there truly are no rules. You have the autonomy to decide every aspect about what your podcast is about and how you work best, so have some fun with it and forget the rest.This week, for episode 12 of Listeners to Leads,we sit down and have a podcast audit with Britt from Moments with an MEO Podcast!
In this episode of Listeners to Leads, I’m sharing with Britt the importance of tailoring your podcast to be reflective of your purpose and goals and actionable steps you can take right now to engage your audience and involve them in your content.
Britt and I also chat about the following:
- Where you may see natural and unavoidable dips in downloads throughout the year.
- Expanding your audience reach by encouraging your guests to share promotional content for your episodes and making it easy for them to do so.
- Establishing the purpose behind your podcast in order to tailor your show to either show up as an expert on the topics you are speaking on or to bring the experts and resources to the table for your listeners.
- Repurposing your training content in order to easily and comfortably transition into posting solo episodes.
- Converting your social media followers into engaged and involved listeners in your content.
Showing up authentically and keeping your audience engaged with your personal brand is going to yield higher results in overall downloads.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH BRITT LANZA:
Website
Instagram: @new_altitudes
Moments With an MEO Podcast
Instagram: @momentswithanmeo
Work With Me
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Dynamic content is a game-changer for podcasters! Imagine having a new listener stumble upon your show and love the premise so much they start listening to episode one - that you recorded a year ago - and they love you so much they want to work with you but don’t know where to start.
They shouldn’t have to binge 100 episodes to learn the most current ways to work with you! Using dynamic content allows your listeners to always get the most up-to-date information - even if they aren’t on a new episode. This week, episode 11 of Listeners to Leads is about How to Use Dynamic Content to Make Money with your Podcast!
In this episode of Listeners to Leads, I’m sharing the importance of dynamic content and actionable steps you can take right now to make money from your podcast through dynamic content, no matter what episode your listeners are currently on.
I also chat about the following:
- What is dynamic content and how it works
- Where dynamic content for podcasting would go and how it might look
- How Galati media uses dynamic content for their clients
- Examples of promotional dynamic content that can get you paid listeners on episode 1
Dynamic content gets me fired up because it’s the best way to get any listener, on episode 1-100, aware of and get access to your newest offers and promotions.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
As podcasters, it is easy to hide behind a microphone but when we allow our personality to peek through our content, this is where we will notice an increase in downloads. This week, episode 10 of Listeners to Leads is about using email to increase your podcast downloads!
In this episode of Listeners to Leads, Ashley DeLuca shares the importance of infusing your personality into your podcast episodes, marketing, and overall brand and actionable steps you can take right now to pull that relatability factor into your email marketing.
Ashley and I also chat about the following:
- Being strategic in knowing when it is time to rebrand and doing it in an effective way.
- Tips for podcasters to show up for their email list in an authentic, relatable way that feels comfortable to them.
- Infusing your personality in both the technical and visual side of your brand.
- Bringing your listeners to feel like they are part of the conversation in a way that feels like you are talking with them, not at them.
- How to diversify your content to provide additional value to your podcast while staying within your content buckets.
- Ways in which you can bring your listeners over to your email list and vice versa.
Communication on all platforms is about being super intentional about who you’re talking to, the message you’re sending and understanding all of the pieces and components that come along with it.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ASHLEY DELUCA:
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
How do you measure the success of your podcast? What does the statistical data about your show actually mean? Are people actually downloading your episodes? What do the statistics actually mean? I am going to break it down for you because this week, episode 09 of Listeners to Leads is all about podcast statistics!
In this episode of Listeners to Leads, I’m sharing the importance of understanding your podcast statistics and what all those numbers and graphs actually mean and how to use them as you grow your show.
I chat about the following:
- What do those statistical numbers actually mean?
- The different statistical platforms you can look at.
- How to actually measure the success of your podcast.
- The importance of picking one measurable goal of success and what that could be.
Podcast statistics can be confusing. After listening to this episode you will have confidence in your ability to not only understand the numbers and graphs you see on your hosting site, but also measure the success of your podcast for yourself. Send me a DM on Instagram with the one way you’re measuring success on your podcast today! Need help? DM me and we can chat about it together!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
LINKS MENTIONED:
Podnews Article
Get your Buzzsprout Account
Episode 1: Strategically Grow your Podcast Audience
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
The time and effort that you put into social media are ultimately what you’re going to get back from it, so giving a majority of your time to one social media will yield better results than giving small bits of your time to several platforms. This week, episode 8 of Listeners to Leads is about ditching the social media overwhelm!
In this episode of Listeners to Leads, my guest Andréa Jones shares the importance of leveraging social media for your podcast and business in a way that works for you and actionable steps you can take right now to make an impact and grow your business using social media marketing.
Andréa and I also chat about the following:
- Tips to get through the brutal first 20 episodes of your podcast to keep going.
- Deciding which posting cadence works best for you and sticking to it.
- Approaching social media as a podcaster and business owner without getting overwhelmed.
- Leveraging episode content into social media posts and repurposing content to cut your social media workload in half.
- Using clubhouse and other trendy social media platforms to gain exposure with other audiences and spark interest to drive potential listeners to your show.
- Pitching to be on other’s podcasts as well as tips to get those people you genuinely want to hear from onto your own show.
At the end of the day, your audience should always come first to mind when it comes to every decision you make for your podcast.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ANDREA JONES:
Website
Social Media Rockstar Framework Course
Podcast
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED IN THIS EPISODE
Savvy Social Podcast- Clubhouse- Exploring the Newest Social Networking Platform
Chartable
As a business owner and as a podcast host, it can be very frustrating to come up with so many ideas and topics for your podcast. Keeping up with social media, your listeners, business, and everything in between can feel very overwhelming, but it doesn’t have to be. This week, episode 07 of Listeners to Leads is about ways you can come up with content for your podcast!
In this episode of Listeners to Leads, I’m sharing the best strategies I use to come up with content that my listeners actually want to know about, as well as tools you can start implementing now to gain insight into what your audience may want to know more about, to create interesting and thought-provoking content for your episodes. These content idea strategies can also be used to get ideas for social media and blog topics as well!
In this episode, I cover:
- The best workflow scheduling tools to use to store all your content ideas safely and easily.
- Do extensive competitor and market research, and how to do it effectively.
- How to ask your audience what questions they have, and when to give free value.
- Why you should share your successes and failures as a business or podcaster.
- How and when to repurpose content you’ve already created to create new experiences.
I want to encourage you all to expand beyond the surface when it comes to content ideas. What value can you offer your audience and how can you provide a better listening experience to your audience through a bit of extra work. Through these strategies, you’ll never run out of content ideas!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Discussed in the episode:
ClickUp
Trello
Asana
Monday
Quora
Answer the Public
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
One of the most important things you can do to grow your podcast is work on your visibility strategy to be seen by listeners across all audiences. This week, episode 6 of Listeners to Leads is about creating a visibility strategy!
In this episode of Listeners to Leads, I’m sharing with my guest Valerie Friedlander the importance of making yourself visible across platforms and actionable steps you can take right now to create your visibility strategy.
I also discuss with Valerie some of the following:
- SEO-friendly and attention-grabbing podcast titles.
- Leveraging YouTube alongside your podcast.
- Working on your visibility strategy to expand your reach.
- The importance of reviews and how to get them.
Try out one or two of these strategies this month and see if you can expand your podcast’s visibility. So be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH VALERIE FRIEDLANDER:
Podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED IN THIS EPISODE
Headline Analyzer from AM Institute
Headline Studio by CoSchedule
Podcast Addict
Your podcast, no matter how big or small, gives you a platform and an opportunity to generate leads for your business. This week, episode 5 of Listeners to Leads is about the six mistakes you’re making that are costing you leads!
In this episode of Listeners to Leads, I’m sharing the importance of leveraging your podcast in your business strategy and actionable steps you can take right now to turn your listeners into leads.
I also discuss some of the following:
- Using your podcast as an opportunity to promote your product or services in an organic way.
- Leveraging your ads in a way that draws clients in instead of steering them away.
- Solo episodes vs. co-host conversations vs. guest episodes.
- Showing up as an expert in your industry and giving your audience value.
- Using your show notes and content plan to drive interest past your podcast and into your business.
Start implementing 1 or 2 of these tips this month to turn active listeners into passive leads for your business. So be sure to tune in to all the episodes to receive tons of practical tips on turning your listeners into leads and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
As both a host and a guest, it is important to keep the audience in mind when selecting who to invite to your show and whose show you want to be a guest on in order to provide value to the listeners. That’s why episode 4 of Listeners to Leads Podcast is about how to be a great podcast guest and host!
In this episode of Listeners to Leads Podcast, my guest, Dr. AJ Austin is sharing the importance of working as a team during a podcast interview and actionable steps you can take right now to nail your next podcast appearance as a guest or as a host. Some of the talking points Dr. AJ Austin and I go over in this episode include:
- How much of your background you should be sharing with listeners as both a guest and a host of a podcast.
- Establishing a good relationship with your guest or the host before, during, and after your interview, but always being selective of who you decide to highlight on your shows.
- Keeping your audience in mind at all times when making content & guest decisions for your show.
- As a guest, how to have the host’s back so you can continuously be asked back on shows.
- Prospering as a podcast guest.
When appearing on a podcast, make sure you are there for the right reasons, focusing on what you’re supposed to, and using your genuine personality in the interview. So be sure to tune in to all the episodes to receive tons of practical tips on being a great podcast guest or host, and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH DR. AJ AUSTIN:
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
The stats are not in your favor as a new podcaster, mostly because people rush into it and then don’t have a plan. Most podcasts don’t make it past 7 episodes, and we don’t want that for you. This week, episode 03 of Listeners to Leads is about Streamlining your podcast content creation process!
In this episode of Listeners to Leads, I’m sharing the importance of having a plan for the creation process of your podcast and actionable steps you can take right now to have a successful launch of your podcast.
I also chat about the following:
- The importance of a launch of more than 14 days
- How to set yourself up for a successful planning session
- How to get ready to record for your podcast before it launches
- How many episodes to have at the ready when you launch
Having these processes in place allows you to be more efficient, make the most of your time, and hold yourself accountable to take action. This will allow your podcast to have a successful launch.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
Pitching yourself or your podcast can sometimes feel like a 30-minute pitch, losing your listener and making you feel like you’re not getting the point across. This week, episode 02 of Listeners to Leads is about Pitching your podcast and pitching yourself to be on podcasts!
In this episode of Listeners to Leads, Michelle Glogovac is sharing the importance of pitching and actionable steps you can take right now to land your next pitch!
Michelle Glogovac also chats about the following:
- What components make a perfect pitch
- Where to pitch to other podcasters, news outlets, and more
- How to repurpose your podcast episodes; either your own or when you’re a guest
- Where you can share your episodes and guest episodes
Pitching can be difficult and intimidating but it doesn’t have to be. Michelle walks us through her very own blueprint for how to pitch yourself professionally and actually land those speaking gigs.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH MICHELLE:
Podcast
Website
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
The best way to grow your podcast audience is by word of mouth, however, this isn’t always the quickest way to attract more listeners. That's why episode 1 of Listeners to Leads is about strategically growing your podcast audience!
In this episode of Listeners to Leads, I’m sharing the importance of having an engaged audience and actionable steps you can take right now to strategically grow your podcast audience.
I also discuss some of the following:
- More general, mainstream topic-focused podcasts naturally have higher downloads than niche podcasts, but both are hugely valuable.
- You can have an engaged audience with a couple of hundred downloads or a couple of thousand downloads; the size of your audience does not affect engagement.
- What information you can get from looking at the trends across other podcasts on your hosting platform.
- My 10 tips to organically grow your audience for a successful podcast launch and a sustainable podcast life.
Start implementing one or two of these strategies today and work your way up to start growing your audience. So be sure to tune in to all the episodes to receive tons of practical tips on strategically growing your podcast audience and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads and Alesia Galati at www.listenerstoleads.com
CONNECT WITH ALESIA GALATI:
Work with Galati Media!
LINKS MENTIONED IN EPISODE:
Jillian O’Keefe- Engaged Like a Boss
Buzzsprout Facebook Community
Buzzsprout Podcast- Buzzcast
Podcast Movement Facebook Community
She Podcasts Facebook Community
WOC Podcasters Facebook Community
Angie Trueblood- Podcast Pitching
The MSL Collective
Listeners to Leads, hosted by Alesia Galati, teaches new and aspiring podcasters how to use their podcasts to grow their business. Alesia uses her experience as the owner of Galati Media, a full-service podcast management company, to help business owners get leads, land speaking gigs, and create deeper connections with their audiences through their podcast. Alesia and her guests will discuss everything from launching a podcast to marketing a podcast. Learn more about Alesia and Listeners to Leads at www.listenerstoleads.com