Scaling Dental: Recent Episodes
VELOCIITY
Conversations with sales and marketing leaders around business development, revenue ops, sales and marketing for dental companies. In other words, Scaling Dental.Your host is Chuck Malcomson. Chuck is the founder of VELOCIITY, a company focused on helping dental companies grow. Chuck has been in the dental industry since 2002 and received his MBA in Strategic Sales and Sales Leadership from Ohio University. www.scalingdental.com www.velociity.com
John and I discuss the introduction of AI in the dental world, how to educate a market on a brand new technology and why technologies like the HubSpot CRM Platform, Slack and others are changing the game for sales organizations. John Schwartz is the VP of Business Development at Pearl. Pearl has created a suite of AI solutions that assists dental professionals by identifying issues earlier and with higher precision than ever before.
https://www.hellopearl.com/
What business solution can help your company educate prospects and generate leads at the same time?
Listen now and hear John's answer. We also discuss:
- How a robust customer success process is driving results for Pearl.
- How to use HubSpot across the entire continuum of the customer journey to earn, retain and delight customers.
- How marketing and sales teams need to build trust with each other around qualifying leads and reaching out to prospects.
This episode is brought to you by the VELOCIITY Digital Sales Playbook: https://www.velociity.com/digital-sales-strategy-playbook
The VELOCIITY Digital Sales Playbook is a custom digital selling strategy to help your business increase sales and close more deals. The playbook serves as a complete guide to uncovering new business opportunities. Get your Digital Sales Playbook now.
www.scalingdental.com
www.velociity.com
Tom and I discuss the latest trends in social selling and digital selling. Tom Rimmer is the Sr. Director of Business Development for KLOwen. KLOwen offers orthodontists the Custom Digital Equation that empowers them to create clinically excellent, custom results.
www.klowenbraces.com
What is the #1 mistake your sales team can make on social media and how can you coach them to avoid this?
Listen now and hear Tom's answer, his approach to social selling, digital selling and more, including:
- Is social selling effective when your target customer is in the C-suite or a DSO leader as opposed to a clinician? The answer may surprise you.
- If buyers buy from those they like, how can we take that trend and amplify our results with digital selling tools?
- How leading organizations are using CRM platforms to not only aid the sales process but the entire customer journey from prospect to happy customer.
- Why 1-to-1 video selling is becoming more essential, especially for field sales teams.
This episode is brought to you by the VELOCIITY Digital Sales Playbook: https://www.velociity.com/digital-sales-strategy-playbook
The VELOCIITY Digital Sales Playbook is a custom digital selling strategy to help your business increase sales and close more deals. The playbook serves as a complete guide to uncovering new business opportunities. Get your Digital Sales Playbook now.
www.scalingdental.com
www.velociity.com
Jess and I discuss his journey from his first sales role to his current endeavor as founder and sales director of Base86, a platform that leverages data in order to provide actionable insights for dental practices and promises to help dentists extract hidden value from their supply chains.
**What traits to LeBron James and Magic Johnson have that relate to building a sales team?
Listen now** and hear Jess's answer to that question and more, including:
- Learn Jess's simple but effective 3 part process for developing dental sales messaging and effective go-to-market sales processes.
- How to get past gatekeepers and turn them into an ally.
- Are there natural born salespeople or does process and persistence make the difference?
- What sales technologies (i.e. CRM) are essential to success in today's digital world?
- Why dental sales teams are uniquely qualified to understand common customer questions and objections - and what to do with that information.
www.scalingdental.com
www.velociity.com