Digital Matters: Recent Episodes
Ossie Gee
Digital Matters- Emphasizing the relevance of digital marketing in today’s business, and creating a sound digital footprint in cyberspace. Designed for listeners on the go, this 3-8 mintues per week podcast discusses ways to boost your small business or ventures on the web. Tune in every Wednesday @12PM.
Support this podcast: https://anchor.fm/digitalmatters/support
In our last episode we discussed using web analytics to measure the success of your online goals. In this episode will review all the steps to complete the process.
DigNopsis:
We found a domain name & Build a Website
Search claim and register a domain name then built a website. It should be well-designed, easy to navigate, and provide clear information about your business, products, and services.
Optimize your website for search engines:
Search engine optimization (SEO) is the process of optimizing your website so that it appears higher in search engine results pages (SERPs). This can be done by using relevant keywords, creating high-quality content, and building backlinks to your website.
Use social media:
Social media platforms like Facebook, Twitter, Instagram, and LinkedIn can help you connect with your target audience and build your brand. Be sure to post regularly and engage with your followers.
Create valuable content:
Content marketing is a great way to attract and retain customers. By creating valuable content like blog posts, infographics, videos, and e-books, you can position yourself as an authority in your industry.
Leverage email marketing:
Email marketing is a cost-effective way to reach your target audience. By building an email list and sending out regular newsletters, you can keep your customers informed about your business and promote your products and services.
Monitor your online reputation:
Your online reputation can make or break your business. Monitor online reviews and comments about your business and respond promptly and professionally to any negative feedback.
Invest in online advertising:
Online advertising can help you reach a wider audience and drive more traffic to your website. Platforms like Google Ads, Facebook Ads, and LinkedIn Ads allow you to target specific demographics and interests.
And in thefinal steps we use analytics tools to measure grow and improve our efforts.
By following these steps, you can create a strong digital footprint for your business in cyberspace and establish a strong and indelible online presence.
Stay tuned as we go indepth learning how to create a website using web builders and wordpress platfomplatforms in season 3.
Reference:
Amazon Kindle & Audio Book: From Hair to Eternity: How to Get Your Business on the Web. An Hair Dresser from Brooklyn made a HUGE success after creating an ecommerce website for her hair business. Learn her step by step process.
Domain name search transfer and registration : Full Website Solution
Send in a voice message: https://podcasters.spotify.com/pod/show/digitalmatters/message Support this podcast: https://podcasters.spotify.com/pod/show/digitalmatters/support
In our last episode we talked about measuring, improving and growing our presence through our website. We narrowed our focus on social engagements, getting our mobile features on our website to help visitors’ navigation, and lastly keeping our website updated to retain our online visitors and to spark continued interest. This episode we will look at web analytics:
DigiNopsis:
Web Analytics Metrics and Purpose:
Visitors
We learn about visitors to our website, such as whether they are new or returning, how they found you, where they are located, and which browsers they are using.
Pages
We gather information on specific pages so we can analyze the effectiveness or popularity of each page on our site.
Referrals
We find out which websites, URLs, search engines and keywords lead visitors to our site.
Ecommerce
With ecommerce, we get specifics about revenue-boosting and lead-generating visitor activities, such as purchasing products and signing up for newsletters. Etc.
Mobile
Using mobile metrics, we discover how many customers access our site using their mobile devices, what devices used, and how they use your mobile site.
Social media
Social media analytics measures the success of our social media profiles with details on the engagement of others with our blogs.
Advertising
Finally, we learn about the effectiveness of our online marketing efforts, and measure our advertising return on investment or (ROI)
Reference:
Amazon Kindle & Audio Book: From Hair to Eternity: How to Get Your Business on the Web. An Hair Dresser from Brooklyn made a HUGE success after creating an ecommerce website for her hair business. Learn her step by step process.
Domain name search transfer and registration : Full Website Solution
Send in a voice message: https://podcasters.spotify.com/pod/show/digitalmatters/message Support this podcast: https://podcasters.spotify.com/pod/show/digitalmatters/support
In our last episode Step 8 part 2, we looked at tips to follow to have an effective email marketing campaign for lead generation: In this part 1 episode 9 we will share tips on how to Measure, Improve and Grow your audiences. [Every Wednesday @12PM we will discuss important information about your web presence.]
DigiNopsis:
- Get More Socially Engaged
Tweak then find what works best for you. Also determine which social media network is more effective
- Get Mobile
Take serious action in your mobile connectivity site of your website. Ensure it is mobile compatible and easy to load. Research shows that 75% of mobile Internet users say that they’ve encountered a website that was too slow to load, and more than half have tried to navigate through mobile sites that crashed, froze, or spit back error messages.
- Focus, Focus, Then Scale
Let’s focus on the important things while we drive traffic to our websites. Engage our audience through email marketing, a social media platform or that crafty call-to-action on your home page then scale your positive results! Step back and evaluate your progress. Revisit your strategy and tweak your online marketing goals, based on your timely experiences.
- Keep Your Website in Shape
Update your pictures, videos and find what is trendy. Keep your visitors interested
Reference:
Amazon Kindle & Audio Book: How To Launch Your First Successful Email marketing Campaign
Domain name search transfer and registration : Full Website Solution
Send in a voice message: https://podcasters.spotify.com/pod/show/digitalmatters/message Support this podcast: https://podcasters.spotify.com/pod/show/digitalmatters/support
In last episode Step 8, we discussed ways of attracting visitors to our websites. After using blogs, joining community forums, social media posts and a host of attractions to get actions we now engage and retain our leads. In this episode we will use one tool- email marketing to connect our customers. [Every Wednesday @12PM we will discuss important information about your web presence.]
DigiNopsis:
Here are some tips to follow to have an effective email marketing campaign for lead generation:
- Only send email marketing campaigns to people who have signed up for or requested them. Look for email marketing programs with opt-in buttons or sign-up forms to help build permission-based contact lists. Stick to a schedule
- Test different days and times to see which combination has the best open rate (the number of list subscribers who opened the email message, a percentage of the total number of emails sent). Be consistent. Only include requested subject matter
- Deliver the kind of information your contacts signed up for, and you’ll build credibility and trust. Send them a newsletter about party planning when they signed up for plumbing tips, and you’ll probably lose a subscriber
- Placing your contacts in different groups based on their interests or preferences to market more effectively
- Avoid spam and trash folders. To prevent triggering spam filters, avoid using all caps or multiple exclamation marks in the subject line or body of your email
- Give them reading options. Send both HTML and plain text versions of your newsletter so all of your contacts can read your message on their computer or mobile device
- Put a name to your email. Use your personal name or the name of your business as the From or Sender name. Keep building your contact list
- Add calls-to-action and sign-up forms to your websiteand social media profiles, and collect contact information in person at events or conferences
Reference:
Amazon Kindle & Audio Book: How To Launch Your First Successful Email marketing Campaign
Domain name search transfer and registration : Full Website Solution
--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app--- Send in a voice message: https://anchor.fm/digitalmatters/messageSupport this podcast: https://anchor.fm/digitalmatters/support
Intoxication among youths and alternative to social recreation
Research and Justification
According to the studies in the scholarly journal Cannabis Research of Bio medical Central, the consumption of illegal substance among Jamaican teenagers are on the rise. This include cannabis, alcohol and other substances that are introduced in colleges and high schools. Today it is a pervasive issue. Alcohol abuse among teenagers is still a topical issue and if we can find an alternative to this scourge, we can help to curve this dangerous habit. Last month, a teenager downed her last shots of alcohol before going to sleep and she never woke up.
My documentary seeks to find some of te answers that is often asked, and an alternative to social recreation since a high percentage of substance abuse emanate from teenagers trying to escape the reality of life
-What the program is all about?
My approach to unearthing the problem of alcoholism is unconventional. I will be sharing a story that will bring all the subject who are connected to the topic: from a bar tender who often feed the habit and knows the cost of overdrinking. I will give an ear to a recreational drinker who knows what triggers the temptation, a psychologist who knows why individual abuse alcohol and a medical doctor who has the remedy, and last but not least, entertainment hosts who have alternative options for recreation. We will listen to their advice and experience and send messages to individuals who are vulnerable to substance abuse preferably alcohol.
-The importance
This documentary is importance as it will provide resourceful information and insights on alcohol abuse. It will also share the financial repercussions and health hazard if one decides to embark on overindulgence of alcohol.
-Expectations
After this documentary, one will be equipped to handle challenges to recreation as a form of celebration. It will also help to deal with stressful situations and help in counselling others who have gone down the destructive path of alcohol abuse.
Thesis Statement
Finding alternative forms of social recreation reduces alcoholism among young people
-Supporting Clauses
· Substance abuse is rampant among young adults in Jamaica
· Emotional problems continue to be a pervasive issue in our society especially among young adults
· Post COVID 19 traumas among teenagers heightens anxiety
Key interviewee
-Psychologist (Will explain the cause and effect of alcohol abuse on a psychological perspective)
-Entertainment host (Club, Theater, Restaurant, Bartender) all will share their experiences and advice regarding alternative to social creation.
References:
Form and Content of Jamaican Cannabis Edibles sourced from-
Lindsay, C.M., Abel, W.D., Jones-Edwards, E.E. et al. Form and content of Jamaican cannabis edibles. J Cannabis Res 3, 29 (2021). https://doi.org/10.1186/s42238-021-00079-9
St Catherine woman in drinking spree to mark 21st birthday found dead source from The Jamaica Gleaner
https://jamaica-gleaner.com/article/news/20220923/st-catherine-woman-drinking-spree-mark-21st-birthday-found-dead
Credit music Turn Down For What -DJ Snake & Lil Jon
Special thanks to:
Valerie Lee Jencare skin farm
Vanessa Faulkner Student
Associate Counseling Pschologist Marlene Pottinger Gyles
Kerry Brown Manager Silver Bowl Restaurant
Nicole Wild Pony Bar
--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app--- Send in a voice message: https://anchor.fm/digitalmatters/messageSupport this podcast: https://anchor.fm/digitalmatters/support
Our last episode discussed ways to drive traffic to your website using keywords, eyecathing graphics and branding through the use of business emails. [Every Wednesday @12PM we will discuss important information about your web presence.] Now that we attract visitors, how do we keep them and how do we build contacts when we are not online. In this episode we will share ways to build an email list through what is called "Lead Generation".
DigiNopsis:
Collect email addresses
Email is one way to communicate. How do you get those valuable email addresses? Place them strategically on every page of your website, mostly at the header so every page that the visitor goes, it will be visible.
Create Sign Up Forms
Here’s how you can collect email addresses and other contact info on your website:
Include a contact form. Visitors will fill out the form on your site because they have a question, need information, or want you to contact them. It’s where they go to connect directly with you.
Add a sign-up form for visitors to receive information about products and services, updates, discounts, etc. Include an email opt-in box on your checkout page.
Give a special offer for joining the email list. simple, right? Most popular website builders include a contact form in the template, and WordPress offers some good contact form plugins like Gavity forms, WP forms to name a few. Generating leads is one way to build a digital footprint on cyberspace.
Reference:
Amazon Kindle & Audio Book: How To Launch Your First Successful Email marketing Campaign
Free Website https://tinyurl.com/JamCovidHelp
Domain name search transfer and registration : Full Website Solution
--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app--- Send in a voice message: https://anchor.fm/digitalmatters/messageSupport this podcast: https://anchor.fm/digitalmatters/support
Unfortunately, some of the historical artifacts are now hidden treasures in Spanish Town. When the British invaded Jamaica and battled the Spanish in 1655, their victory was not in vain. In fact, over the centuries they made quite an impression. Their signature mastery of Georgian architecture and stacked red bricks, cemented memorable events that will never be forgotten. It is the ruins left behind that give prominence to these historical artifacts as we salvage the little-known secrets and have discussions about its past. We highlight opinion of some, regarding Spanish Town being a prominent tourist attraction.
Credit: The Jamaica Tourist Board Media India
--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app--- Send in a voice message: https://anchor.fm/digitalmatters/messageSupport this podcast: https://anchor.fm/digitalmatters/support
To kick things off on our next step, I decided to break the ice and share an inspirational story. As is customary, every month I break the ice to introduce another episode to my usual digital marketing podcast.
The theme of today's story looks at life. I use biblical reference (John 11: 39-43) to highlight Lazarus' story. He was pronounced dead but was resurrected after Jesus visited his tomb. When we compared this story with many situation today, we see that often times we give up when there are greater opportunities for success. While we might not be physically dead as Lazarus, there are situations that are recoverable and hopeful if we practice more faith. What might appear dead in our lives, could be the perfect opportunity to prove there is a greatest force beyond our limited understanding.
Next Episode in Our Podcast
Join me in the next episode of Digital Matters as we move to step 8 in our podcast where we focus on ways to drive traffic to our website by generating leads.
Writer: Ossie Gee
--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app--- Send in a voice message: https://anchor.fm/digitalmatters/messageSupport this podcast: https://anchor.fm/digitalmatters/support
How to get visitors to your website
Our last episode discussed the importance of using blogs. This helps to drive traffic to your website we also discussed joining online communities as it also helps to boost your online presence. [Every Wednesday @12PM we will discuss important information about your web presence.] In this episode we will continue to share ways to drive traffic to your website and business.
DigiNopsis:
Driving traffic to your website is an ongoing process . Remember that embedding a digital footprint on cyberspace is a continuous journey that should add to your brand on the world wide web. Here more tips:
The Use of Email Marketing:
-Set up an email marketinf program
-Send regular newsletters to customers
-Create customer of the month highlights
- Create & send product promotion & offers
Paid Options
-PPC (Pay-Per-Click ads)
-Sponsored Ads on social media
Review the above steps and find ways to increase more knowlegde in the above suggestions
Reference:
Amazon Kindle & Audio Book: How To Launch Your First Successful Email marketing Campaign
Free Website https://tinyurl.com/JamCovidHelp
Domain name search transfer and registration : Full Website Solution
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Send in a voice message: https://anchor.fm/digitalmatters/message Support this podcast: https://anchor.fm/digitalmatters/support
How to get visitors to your website
Our last episode discussed ways to drive traffic to your website using keywords, eyecathing graphics and branding through the use of business emails. [Every Wednesday @12PM we will discuss important information about your web presence.] In this episode we will share ways to drive traffic to your website and business.
DigiNopsis:
Driving traffic to your website is an ongoing process . Remember that embedding a digital footprint on cyberspace is a continuous journey that should add to your brand on the world wide web. Here few tips:
Maximizing blogs:
-Use blogs with links to frive back to your websites.
Join online communities
-Get connected to reviews sites like Yelp, Google reviews, Yellow and others. Also Join forums like Quora, Warrior etc.
Set up shop on a marketplace
-Advertise on Fiverr, Elance and other freealnce services
Reference:
Amazon Kindle & Audio Book: How To Launch Your First Successful Email marketing Campaign
Free Website https://tinyurl.com/JamCovidHelp
Domain name search transfer and registration : Full Website Solution
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Send in a voice message: https://anchor.fm/digitalmatters/message Support this podcast: https://anchor.fm/digitalmatters/support
How to get visitors
Our last episode discussed 6 top social media companies that help you manage your business’s social media presence in less time and with fewer headaches. [Every Wednesday @12PM we will discuss important information about your web presence.] In this episode we will share ways to drive traffic to your website and business.
DigiNopsis:
Driving traffic to your website is an ongoing process . Remember that embedding a digital footprint on cyberspace is a continuous journey that should add to your brand on the world wide web. Here few tips:
Create compelling, search-worthy content
-Create compelling, search-worthy content . Any content will do as long as it bears eye-catching graphics along with relevant information.
-An entertaining video or blog will draw attention escpecially shows and music that are hot topics. People will want to link to from their own websites and social profiles ( We discussed this when we talked about backlinks in previous podcast).
-Make sure they find that amazing content by optimizing it for search engines. (Use Meta Tags and other elements as discussed in previous episodes)
Send business-class email
Remember that domain you registered? The one connected to your website? You can use it to send branded email to your customers and subscribers. Every time you send an email from that business-class you market your website!
Reference:
Amazon Kindle & Audio Book: How To Launch Your First Successful Email marketing Campaign
Free Website https://tinyurl.com/JamCovidHelp
Domain name search transfer and registration : Full Website Solution
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Send in a voice message: https://anchor.fm/digitalmatters/message Support this podcast: https://anchor.fm/digitalmatters/support
From Hair to Eternity- How to Get Your Business Online
This is certainly a gift for all small business owners!
Meet Marilyn, she transformed her small hairdressing business into a Super Salon and a money making machine. How? By setting up an ecommerce website. Every Wednesday @12PM we will discuss important information about your web presence.
Visit tinyurl.com/Hair2Eternity to download you copy now
Proceeds from my book will help to produce this regular podcast.
The next step in our porcess is Step 7 "Driving Traffic to Your Website". We will resume our regular episode soon!
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Send in a voice message: https://anchor.fm/digitalmatters/message Support this podcast: https://anchor.fm/digitalmatters/support
In Step 7 of Season 2 podcast, we will look at Driving Traffic to Your Website as part of 10 steps to build a digital footprint in cyberspace. At the start of every month we break the ice to give you a byte off the record. Today we look at Working form Home- Is this a blessing or curse? This looks at options to consider as working out can become a burden or stress on some of our pockets. Let's weigh our options.
See you in our next Journey in Season 2- Step 6- Driving Traffic to Your Website
Every Wednesday @12PM we will discuss important information about your web presence.
Amazon Kindle & Audio Book: From Hair to Eternity- How to get Your Business on the Web
Free Website https://tinyurl.com/JamCovidHelp
Official website: websiteja.com
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Send in a voice message: https://anchor.fm/digitalmatters/message Support this podcast: https://anchor.fm/digitalmatters/support
Our last episode discussed 6 top social media companies help you manage your business’s social media presence in less time and with fewer headaches. [Every Wednesday @12PM we will discuss important information about your web presence.] In this episode we will look at 6 top social media platforms for business.
Diginopsis:
Let’s compare five of the largest social media platforms to help determine the most effective social media sites for you and your business: 2019
· TWITTER (popular for college educated and under 50 crowd) - 139 million |Separate account for business | Followers | Likes, Retweets, Mentions, Replies, Follow
· FACEBOOK (70% American adults) -1.58 Billion | Business page separate from personal account |Followers| Likes, Shares, Comments
· LINKEDIN -604 million | Company profile page separate from personal professional profile | Connections | Likes Shares comments | Mature professional users
· INSTAGRAM 1.1 Billion (Popular among 18-29 years old) | Separate account for business | Followers | Loves and comments
· PINTEREST- 335 million (popular among women under 50) | Separate account for business | Followers | Pins, Like and comments
Reference:
Amazon Kindle & Audio Book: From Hair to Eternity- How to Get Your Business on the Web
Free Website https://tinyurl.com/JamCovidHelp
Domain name search transfer and registration : websiteja.com
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Send in a voice message: https://anchor.fm/digitalmatters/message Support this podcast: https://anchor.fm/digitalmatters/support
Our last episode discussed using market segmentation to target potential customers. [Every Wednesday @12PM we will discuss important information about your web presence.] In this episode we will look at 6 top social media companies help you manage your business’s social media presence in less time and with fewer headaches.
Diginopsis:
As a small business owner one thing’s for sure — you’re busy. And social media has a well-deserved reputation as a bit of a time-suck. These tools can help you manage your business’s social media presence in less time, with fewer headaches.
Hootsuite
This is a popular tool for scheduling posts in advance and using keywords and hashtags to listen in on conversational streams.
Buffer
It’s super-easy to batch schedule updates and share pages on all your social networks.
Sprout Social
This powerful platform features publishing, engagement and analytics functions that make is much easier to manage and engage on all your social networks.
Likeable Local
This robust tool does the legwork for you, automating the process of providing content on social media and making sure it reaches the right audience for your business.
Feedly
This RSS reader will help you keep track of new posts that go out from your competition.
TweetJukebox
Enter as many tweets as you like, then set a calendar for when you want them to go live. Tip: Use the scheduling feature available for Facebook business pages.
So that’s connecting social media to your website to reach more potential customers and interact with your customers via social media. Our next step is to Drive traffic to your website.
Reference:
Amazon Kindle & Audio Book: From Hair to Eternity- How to Get Your Business on the Web
Free Website https://tinyurl.com/JamCovidHelp
Domain name search transfer and registration : websiteja.com
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Send in a voice message: https://anchor.fm/digitalmatters/message Support this podcast: https://anchor.fm/digitalmatters/support
In our last episode we use social media to help our website connect and communicate with social media users. [Every Wednesday @12PM we will discuss important information about your web presence.] This is the social platform is where potential businesses are and importantly, our customers. We will continue to use this medium (social media) to differentiate our market and therefore target those are who most likely interested in our products or services.
Diginopsis:
Market Segmentation
Where are your customers?
We have to figure out where our market is in social media: where the people who are most interested in your type of products or services are spending their time and go there. Different social networks appeal to different demographics. Some platforms specialize in visual content while other focus on product features and benefits. Some networks allow you to share deep content, while some only allow short message in the form of tweets and some share live-stream video. Stay on top of industry trends, and “spy” on your competitors!
Also do some research
· Where is your target audience hanging out?
· How about your competitors?
· What benefits can each network offer your business?
Do remember the AP in social media marketing (Analyze and Prioritize)
Take all that data and find a way to bring across your message to the respective audiences. Define a social media strategy that works for you.
Next week we will compare some social media platform to see the best fit for the message we want to carry.
Let’s get connected! Next Episode we’ll delve more on social media. We will compare the various social media platforms to effectively reach out to our demography.
Reference:
Amazon Kindle & Audio Book: From Hair to Eternity- How to Get Your Business on the Web
Free Website https://tinyurl.com/JamCovidHelp
Domain name search transfer and registration : websiteja.com
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Send in a voice message: https://anchor.fm/digitalmatters/message Support this podcast: https://anchor.fm/digitalmatters/support
This is Season 2. In our last episode we use SEO to help search engines to find and optimize our website. Now we will use social media to help establish and market our brand. Every Wednesday @12PM we will discuss important information about your web presence.
DigiNopsis:
Using social media helps us to:
Build relationships
By developing a following on popular social media sites, you can connect with your customers and prospects and share content with large numbers of people. Social media makes it easy to target specific customer questions or concerns, while making the same information available to all existing and potential customers.
Build your brand
Social media gives you the opportunity to share valuable information about your business and showcase your personality.
Drive traffic to your website
A link back to your website in you social post can generate serious traffic.
Establish expertise
Share your knowledge and experience to build credibility as an industry leader.
And finally, to Make sales
It is not advisable to join social media just to sell, but if you intend to use it as one of your marketing tools then you should ensure you utilize the opportunity to finally make a sale after connecting. This should also be done tactfully and timely. All the activities of— connecting, brand building, driving traffic, establishing expertise — all lead to the same place: sales.
Establishing and maintaining a strong social presence for your business requires a commitment of your time, but the benefits make those effort worthwhile. By getting social, you will continue to build credibility, raise brand awareness, and, especially, engage with current and potential customers.
Let’s get connected! Next Episode we’ll delve more on social media. We will look at market segmentation and comparing popular social media platforms.
Reference:
Our SEO tool analyzes your website and gives you step-by-step instructions on how you can optimize for Google®, Yahoo® and Bing®. All it takes is a few clicks, and then you can get back to business. Click here
Amazon Kindle & Audio Book: From Hair to Eternity- How to Get Your Business on the Web
Free Website https://tinyurl.com/JamCovidHelp
Domain name search transfer and registration : websiteja.com
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Send in a voice message: https://anchor.fm/digitalmatters/message Support this podcast: https://anchor.fm/digitalmatters/support
In our last in Season 1, we discussed how to use content to attract visitors to our websites. Every Wednesday @12PM we will discuss important information about your web presence. Today we will use tags to optimize your website and get better ranking on Google and other major search engines.This will help your website to stand out among miliions.
DigiNopsis:
Building a digital footprint involves the use of tags:
· Title Tags
· Meta Tag
· Header tag donated by the code (H1)
Title tag
Is shown in the browser’s title bar and displays a preview of the title content just as it would appear on your website in the search engine results. It helps if each page on your site contains a unique title but keep it brief — less than 65 characters including spaces.
Meta description tag
It’s a must for every page on your site and should include the keyword for that page. Note to note: Limit this tag to less than 150 characters.
And the final tag is, the Header in HML language it is donated by the mark up language (H1) tag
Each page on your website should include only one H1 tag. Keep the header tag short and be sure to include the page’s target keyword.
Have fun with keywords
Tips for your keywords.
Be relevant.
A relevant keyword helps online users find your site if they search for it using a search engine.
Be specific.
Your keywords should represent what you do, your location, the services you offer, your products, and your industry.
Be strategic.
Use them in your website’s content, page titles and image names. Use each word or word combination, as well as their variations, at least two to three times per page.
Be natural.
Overusing, or “stuffing,” your keywords will harm your site’s ranking. Search engines will penalize you if your content has an excessive number of keywords, so don’t overdo it
How to Optimize Images
-
Align the page’s target keyword to the image file name. For example, “red-therapeutic-shoes.jpg.” Always use lowercase and separate each word with a hyphen.
-
Use and optimize the Image ALT Text attribution, using target keyword. For our example, the Image ALT Text should be “Red Therapeutic Shoes.” Uppercase, no hyphens.
-
Make sure the page text corresponds to the image file name and Image ALT Text.
Here is another Tip: Making your image file size smaller so it loads faster can also help your search rankings.
For easy reference to my podcast check out my book on Amazon "From Hair to Eternity- How to Get Your Business Online" Chapter 1.
Reference:
Our SEO tool analyzes your website and gives you step-by-step instructions on how you can optimize for Google®, Yahoo® and Bing®. All it takes is a few clicks, and then you can get back to business. Click here
Amazon Kindle & Audio Book: From Hair to Eternity- How to Get Your Business on the Web
Free Website https://tinyurl.com/JamCovidHelp
Domain name search transfer and registration : websiteja.com
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Send in a voice message: https://anchor.fm/digitalmatters/message Support this podcast: https://anchor.fm/digitalmatters/support
In our last in Season 1, we discussed how to use content to attract visitors to our websites. Every Wednesday @12PM we will discuss important information about your web presence. Today we will show how to get Google and other major search engine to acknowledge our presence obn the wolrd wide web. This will help your website to stand out among miliions.
DigiNopsis:
While each search engine has its own set of ranking criteria, they all look at these same basic but key elements:
Relevant page content
A suggested practice is to include between 300 and 700 words per page, focusing the page content on its target keyword’s subject matter.
Keywords
Do some research to discover what select words and phrases people use to search for your type of business or product. Scatter these keywords throughout the content on your website
Meta tags
Now these are HTML tags that contain info to help search engines know what your site’s about. They help describe your website in search engine results.
Website navigation
This covers all the links on your site and how visitors navigate from page to page. Like visitors, search engines rely on good navigation to get around your site.
In the world of SEO, a broken link is like hitting a brick wall. Make sure all the URLs in your navigation are valid.
Sitemap
A sitemap is essentially a map or directory of all the pages in your website. It guides search engines throughout your site with the names and locations of pages. Learn more about sitemaps.
Link building
Search engines use both internal links and backlinks to rank your site. You create an internal link by linking from a keyword or sentence on one page of your website to another page on your site. Even more important for search ranking are backlinks — links from other websites that point to your site.
Image optimization
This one’s got its own section. We will discuss more in subquent podcast.
For easy reference to my podcast check out my book on Amazon "From Hair to Eternity- How to Get Your Business Online" Chapter 1.
Reference:
Microsoft 356 Look like a world-class business, even if you operate out of your garage, with professional email and Office apps that help you save time and be more productive.
Amazon Kindle & Audio Book: From Hair to Eternity- How to Get Your Business on the Web
Free Website https://tinyurl.com/JamCovidHelp
Domain name search transfer and registration : websiteja.com
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Send in a voice message: https://anchor.fm/digitalmatters/message Support this podcast: https://anchor.fm/digitalmatters/support
This is Season 2 in our Podcast Titled "Digital Matters". To kick things off on our next step as is customary, I decided to break the ice and share a motivational piece: 2022 The New Frontier. Now that 2022 is here, what do we do? Do we contine to make the same mistake year after year without journalizing and taking notes of our previous failures and challenges?
2022, Become Aware and Make the Most of the New Year
HOW DO YOU BECOME AWARE? It is the same thing as "living consciously.” Another interpretation is “observing ego”. All these definitions boil down to one common thing and that is taking notes of your daily challenges with the intentions of correcting them or being proactive going forward. We will identify a known pattern in our lives and recommend a solution for the monotony and failures that seem to appear year after year.
Observing ego is essentially being cognizant of what is happening around you and, in your life, and carefully noting all your actions. Without awareness, you'll be enduring your whole life on autopilot.
Let us look at this analogy: suppose you had to travel back and forth to work each morning and you are late for work because of being stuck in rush hour traffic. Then, the following day, the same thing is repeated when you take the same route. Obviously, the same results would be repeated.
That is a life without awareness. With awareness, after two or three times, you should have recognized that you would be lodged in traffic so therefore you would be more proactive. You would find another route or leave sooner so that you would not be late for work. You could also spend productive time resourcing time management strategies during the long wait (audio Mp3).
Making short daily personal notes (journalizing) is a good way of putting the puzzle together.
Journalizing is the best way of writing your life story. Years ago, people were accustomed to making journal entries in their diaries but since modern time, as our days' events increase, these practices become overbearing and hence become obsolete.
You would only find writers or journalist taking notes now-a-days. This lets you recap and motivate your progress and find better solutions to repeating problems.
Once you document your experience momentarily, something shifts in your brain and you never have to study the writing again. The simple act of documenting allows you to subconsciously think about the event without putting stress on your brain to recall it.
2022 seems to be promising period as we slowly recoup from the corona virus. Its prospects is hopeful, better and brighter with more responsibilities for some or less stress for others. Let’s journalize our challenges with the hope of managing them instead of letting them manage us. Let us forge ahead with a new mission like one famous science fiction movie Star Trek: “to boldly go where no man has gone before.”
See you in our next Journey in Season 2- Step 5- Getting Found
Every Wednesday @12PM we will discuss important information about your web presence.
Amazon Kindle & Audio Book: From Hair to Eternity- How to get Your Business on the Web
Free Website https://tinyurl.com/JamCovidHelp
Official website: websiteja.com
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Send in a voice message: https://anchor.fm/digitalmatters/message Support this podcast: https://anchor.fm/digitalmatters/support
In our last episode, we discussed how to get inspired and how to use those ideas to design your website using 4 basic elements- Logos/illustrations/images, colors, layout and fonts. Every Wednesday @12PM we will discuss important information about your web presence. Today we will select on of the above elements, Image. In this episode we will show you the importance of using images on your website.
DigiNopsis:
“Articles with images get 94% more views.”
When last have you been on a website? Notice the time you spent. What captures your attention apart from the text? Yes the pictures and illustration. By using a few pictures and/or short videos, you can quickly convey the message to your viewers.
Here are three tips for using images and video on your website:
- Show instead of telling
They say pictures are worth a thousand words so instead of writing everything, show it to drive a better imaginary. Show it with pictures or videos on your website. If possible, your product shot demonstration. This mean getting real persons briefly using the product or service. Use these pictures and videos to create an impact.
- Take them yourself
If you need to snap a few shots of a product or make a video, you already have a tool you can use — your smartphone. Just adjust the lighting, be aware of the background you’re using, and snap away. When you’re done, you can edit them using an online editor, or an application like Adobe Photoshop or other photo editing software.
- Use quality stock images
With stock images, you can save yourself time and get high-quality images at a fraction of the cost of a professional photographer. There are several sites that you can get high quality stock photos from Sites like Pixabay, Unsplash and others could give you the photos you need for your website.
Depending on your hosting plan, there should be an option to have high quality stock photos that you can use on your website. However, if you want to be unique, you can use your own pictures taken. If you’re selling products online, it might be worth the investment to have professional photos taken of
For easy reference to my podcast check out my book on Amazon "From Hair to Eternity- How to Get Your Business Online" Chapter 1.
Reference:
Microsoft 356 Look like a world-class business, even if you operate out of your garage, with professional email and Office apps that help you save time and be more productive.
Amazon Kindle & Audio Book: From Hair to Eternity- How to Get Your Business on the Web
Free Website https://tinyurl.com/JamCovidHelp
Domain name search transfer and registration : websiteja.com
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Send in a voice message: https://anchor.fm/digitalmatters/message Support this podcast: https://anchor.fm/digitalmatters/support
In our last episode, we discussed 5 important pages that your website should have to tell your complete story. However, after creating those 5 pages, how do we improve the overall look to drive further interest? Every Wednesday @12PM we will discuss important information about your web presence. Today we share suggestions on how to get that inspiration. In this episode we will show you how to get inspired and how to use those ideas to design your website using 4 basic elements- Logos/illustrations/images, colors, layout and fonts. These will definately do a good job of creating a remarkable impression...
DigiNopsis:
- Logo
Think about how you want to incorporate your company logo into your website’s design. Maybe you want to match the color of your logo on your site, or make the logo “stand out” against a contrasting background.
- Colors
For brand harmony, it’s important to choose the right color palette for your website. Do you own a photographic, graphic design or interior design company? Maybe vibrant colors like hot pink and tangerine speak to your brand. If you’re in the professional services industry, more subtle hues such as charcoal and blue might be more appropriate. Think about the feelings that the colors evoke for you and match them with how you want your customers to feel when they visit your website.
- Fonts
The way visitors read the contents on your website does affect their overall impression and how they interpret the message. Think about the fonts that might best represent your business — from bold, linear styles to more delicate, feminine fonts. Use italics where needed etc.
- Layouts and more
Consider the amount of “whitespace” (space between elements) in your design. A lot of whitespaces can denote clarity or simplicity, while having very little of it can make your site look active or intense. Other elements, like background colors, gradients, and the “texture” of your overall design can contribute to your online impression.
or easy reference to my podcast check out my book on Amazon "From Hair to Eternity- How to Get Your Business Online" Chapter 1.
Reference:
Microsoft 356 Look like a world-class business, even if you operate out of your garage, with professional email and Office apps that help you save time and be more productive.
Amazon Kindle & Audio Book: From Hair to Eternity- How to Get Your Business on the Web
Free Website https://tinyurl.com/JamCovidHelp
Domain name search transfer and registration : websiteja.com
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Send in a voice message: https://anchor.fm/digitalmatters/message Support this podcast: https://anchor.fm/digitalmatters/support
In our last step, we selected a website designer or we decided to build our website. Every Wednesday @12PM we will discuss important information about your web presence. Now we are on step 4 "Creating Remarkable Content". Last episode we discussed what to put on your website to attract the attention of your visitors. In this episode of Step 4 we will highlight 5 basic pages that a website should have.
DigiNopsis:
There are 5 core pages on a basic website and you’re going to tell all your story on those pages: As your business idea expand and as you attract more followers you might want to add more layers to your website but for now we’ll go basic.
Your pages are: and I will name them in order. I say order based on the general setup of most websites.
Home Page; (Briefly introduce as section to your webpage: Signup, Primary Contact, Testimonial, Product/Service, and always have a call-to-action)
About Us
Products/Services
Testimonials
and Contact Us
For easy reference to my podcast check out my book on Amazon "From Hair to Eternity- How to Get Your Business Online" Chapter 1.
Reference:
Microsoft 356 Look like a world-class business, even if you operate out of your garage, with professional email and Office apps that help you save time and be more productive.
Amazon Kindle & Audio Book: From Hair to Eternity- How to Get Your Business on the Web
Free Website https://tinyurl.com/JamCovidHelp
Domain name search transfer and registration : websiteja.com
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Send in a voice message: https://anchor.fm/digitalmatters/message Support this podcast: https://anchor.fm/digitalmatters/support
Our last step, we selected a website designer or we decided to build our website. Every Wednesday @12PM we will discuss important information about your web presence. Now are on the step 4 "Creating Remarkable Content". In step 4, we will discuss what to put on your website to attract the attention of your visitors.
DigiNopsis:
- So, what is your story?
- How did you get started?
- When did you get started
- What is it about your business that makes it unique
- How can you solve their problems?
- What is your mission, your goals
- What's your passion and how will it impact on your customers business goals
Example: "I started helping my dad when he was working on his car in the garage then when I bought my car, I was my own mechanic. Then everyone in my neighbor took their car to me and I decided to open a garage then, I started to sell auto parts. And so on… Now I have several branches island wide with 100 staff. Now we are committed to help you along that journey and with Ossie Autostore behind the drivers seat, we’re here to drive the performance of your vehicle."
For easy reference to my podcast check out my book on Amazon "From Hair to Eternity- How to Get Your Business Online" Chapter 1.
Reference:
Amazon Kindle & Audio Book: From Hair to Eternity- How to Get Your Business on the Web
Free Website https://tinyurl.com/JamCovidHelp
Domain name search transfer and registration : websiteja.com
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Send in a voice message: https://anchor.fm/digitalmatters/message Support this podcast: https://anchor.fm/digitalmatters/support
What would Choose, WEALTH or WISDOM?
To kick things off on our next step (Step 4), I decided to break the ice as I do every month to share true life experiences. As a writer, I always capture moments when there are lessons to learn. Most of my memorable interactions came from my daily commute. This time again while on my way to Queens on an 'A' train coming from Brooklyn, I spoke with a friend of mine. I asked him: "If you were to choose between being the wealthiest man alive or being the wisest, which would it be?
See you in our next Journey- Step 4 "Creating Remarkable Content" as we learn how to create a digital foot print in cyberspace.
Every Wednesday @12PM we will discuss important information about your web presence.
Amazon Kindle & Audio Book: From Hair to Eternity- How to get Your Business on the Web
Free Website https://tinyurl.com/JamCovidHelp
Official website: websiteja.com
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Send in a voice message: https://anchor.fm/digitalmatters/message Support this podcast: https://anchor.fm/digitalmatters/support
We are still on the third step in establishing our digital footprint on cyberspace. Every Wednesday @12PM we will discuss important information about your web presence.This month we are focusing on choosing your web designer. Last week we discussed talking with your Web Designer before building your website. We will now put all in perspective and will be puting the pieces together to have a better understanding of what to expect after the site is built. Let’s continue…..
DigiNopsis-
Points to consider:
Designing cost
$500 - $10,000- or more initial design fee
$80 - $200/year*- Avg. Hosting cost
$80 - $200/year -Skill Level for Building Required (DIY)
Beginner Intermediate Advanced-
Your Time Required Moderate More- depending on complexity of site
Minimal to no time, depending on service Customer Support Tutorials, help guides; phone, chat support with some products Support websites*
After service- Varies, maintenance fee for periodic updates
Technical knowledge required - Customer support
Mobile Website version- Free and normally included in the service (must be communicated to web Designer prior to work)
Next week will move to our next step- Creating Remarkable Content.
For easy reference to my podcast check out my book on Amazon "From Hair to Eternity- How to Get Your Business Online" Chapter 5.
Reference:
Amazon Kindle & Audio Book: From Hair to Eternity How to get Your Business Online
Free Website https://tinyurl.com/JamCovidHelp
Domain name search transfer and registration : websiteja.com
Indie Bound: https://www.indiebound.org/book/9798732721904
Amazon Audible: https://www.audible.com/.../From-Hair-to.../B096259RVR
iTunes: https://books.apple.com/.../from-hair-to.../id1569967358
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Send in a voice message: https://anchor.fm/digitalmatters/message Support this podcast: https://anchor.fm/digitalmatters/support
We are still on the third step in establishing our digital footprint on cyberspace. Every Wednesday @12PM we will discuss important information about your web presence.This month we are focusing on choosing your web designer. Last week we discussed the cast in the initial step of creating your website and selecting your designer. Let’s continue…..
DigiNopsis:
Average cost the Web Designer/Developer may charge
$500- $1000 (basic 5 page)
$1000-more (5+ pages ecommerce/interactive website with complex functuality)
Platforms:
Web Builder Templates
WordPress Plans
Hosting Servers (CPanel)
Timeframe:
10-14 business day (average 1-5 page basic website)
Months (More complex ecommerce or interactive website 5+pages)
Next week will will talk more about support, maintainance & payments options with your website with your designer.
For easy reference to my podcast check out my book on Amazon "From Hair to Eternity- How to Get Your Business Online" Chapter 5.
Reference:
Amazon Kindle & Audio Book: From Hair to Eternity How to get Your Business Online
Free Website https://tinyurl.com/JamCovidHelp
Domain name search transfer and registration : websiteja.com
Indie Bound: https://www.indiebound.org/book/9798732721904
Amazon Audible: https://www.audible.com/.../From-Hair-to.../B096259RVR
iTunes: https://books.apple.com/.../from-hair-to.../id1569967358
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Send in a voice message: https://anchor.fm/digitalmatters/message Support this podcast: https://anchor.fm/digitalmatters/support
We are on the third step in establishing our digital footprint on cyberspace. Every Wednesday @12PM we will discuss important information about your web presence.This month we are focusing on choosing your web designer. Last week we discussed relating topics in my book ‘From Hair to Eternity- How to Get Your Business online’ as we highlights the steps Marilyn took to hire her web designer. Let’s continue…..
DigiNopsis:
The costs involved depend on the goals and needs of the business as well as on the plan which you choose to build your website. Let’s start with the domain name. Domain names might cost as low as $0.99, which is an initial promotional offer and usually renew for as low as $17.99 per year. As I have explained in the steps, domain name TLD (Top Level Domains) carry various prices depending on the domain name provider. Generally .coms are $17.99 USD per year. Other TLD’s such as .net, .info, .biz and .org and may be more expensive.
Web Hosting Plans
Web hosting plans range from $2.99-$49.99 per month and could be more. The variation depends on the packages that are offered. Bandwidth, Virus protection, Storage, Security and software, determine the cost of your web hosting plan.
Website Builders
Website builders vary from $4.99-$14.99 per month and also depend on the features and benefits required. Bloggers who use their websites for non-business purpose generally choose the lowest plan while others who use their website for business pay more to have their website optimized to gain traffic.
Ecommerce Websites
An ecommerce website enables financial transactions. The hosting plan for an ecommerce site could range between $9.99 and $49.99 per month. This variation depends on the number of products you will be displaying on your website and it offers various dimensions of the products offered (Pictures).
Next week will will talk more about discussing price, time and features of your website with your designer.
For easy reference to my podcast check out my book on Amazon "From Hair to Eternity- How to Get Your Business Online" Chapter 5.
Reference:
Amazon Kindle & Audio Book: From Hair to Eternity How to get Your Business Online
Free Website https://tinyurl.com/JamCovidHelp
Domain name search transfer and registration : websiteja.com
Indie Bound: https://www.indiebound.org/book/9798732721904
Amazon Audible: https://www.audible.com/.../From-Hair-to.../B096259RVR
iTunes: https://books.apple.com/.../from-hair-to.../id1569967358
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Send in a voice message: https://anchor.fm/digitalmatters/message Support this podcast: https://anchor.fm/digitalmatters/support
Meet Marilyn, she has strategically transformed her small hairdressing business into a Super Salon and a money making machine. Every Wednesday @12PM we will discuss important information about your web presence. By setting up a website, she is able to stream-line her business and advertise to a larger audience thus growing her business exponentially- Learn her step by step process…
In my book “From Hair to Eternity, How to get Your Business Online” I introduced Marilyn, a hairdresser from Brooklyn New York who used her wits to create an ecommerce store. In this informative book, I shared the important steps Marilyn took to realize her dream. This month we are focusing on choosing your designer for the next step to get your business on the internet thus creating a digital footprint for thousands or possible millions to see. Not only see but to take action.
DigiNosis:
These are the steps Marilyn took leading up to hiring a Web Designer:
- Find Searchable Keywords
- Choose a Domain Name
- Select Web Hosting Build an Attractive Website [We are at this Stage]
- Find a Copywriter [We are at this Stage]
- Use Search Engine Optimization [We are at this Stage]
Please note that the Copywriter may also be a Web Designer
Next week will will talk more about discussing price to set up of your website and the avrage cost your Designer/Developer may charge.
For easy reference to my podcast check out my book on Amazon "From Hair to Eternity- How to Get Your Business Online" Chapter 5.
Reference:
Amazon Kindle & Audio Book: From Hair to Eternity How to get Your Business Online
Free Website https://tinyurl.com/JamCovidHelp
Domain name search transfer and registration : websiteja.com
Indie Bound: https://www.indiebound.org/book/9798732721904
Amazon Audible: https://www.audible.com/.../From-Hair-to.../B096259RVR
iTunes: https://books.apple.com/.../from-hair-to.../id1569967358
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Send in a voice message: https://anchor.fm/digitalmatters/message Support this podcast: https://anchor.fm/digitalmatters/support
Now that we have decided the type of website to create, we will now choose who will be building the site. Should I hire someone to do it or do I create it myself? Every Wednesday @12PM we will discuss important information about your web presence.
DigiNosis:
Whatever decision you take, you’ll want to consider these 3 C’s:
· Cost
· Customization
· Complexity
Time, and ongoing maintenance is also a factor to consider. It is suggested to prioritize
your most important considerations, then weigh the options against your needs.
Let me quickly go through the different website options:
Site Builders
These are normally affordable options that allows you to choose prebuilt templates. You drag and drop these templates to fit onto spaces inside your backend. If you are creative professional with designing skills, this will be a breeze and again, it is easy on the pocket.
WordPress Platforms
If like the idea of building and updating your own website without learning HTML, but want more flexibility than a site builder, then WordPress is the way to go. You can choose from free or premium which mean paid WordPress themes (designs for the overall style of your website). There are numerous plugins that are dynamic and can boost your site’s functionality. Our web hosting business offers WordPress Managed platforms for any website idea. This is slightly different from the ordinary plans as managed WordPress plan handles bundle hosting, security and support into one plan to make it easier to set up and maintain a WordPress website.
Bespoke Website Designer
Hiring a professional designer could be a great option if you don’t want to build it yourself. Unless you’ve got a designer friend who might charge you a small sum, this is the most expensive route to get online. But it can be a great investment when you consider the time and effort it will require for you to build a custom website. In our next episode, we will discuss more on working with your designer to transform your ideas into your desired digital footprint. In the meantime, you can download my book, on Amazon. The link is in the podcast script.
For easy reference to my podcast check out my book on Amazon "From Hair to Eternity- How to Get Your Business Online" Chapter 1.
Reference:
Amazon Kindle & Audio Book: From Hair to Eternity- How to Get Your Business on the Web
Free Website https://tinyurl.com/JamCovidHelp
Domain name search transfer and registration : websiteja.com
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Send in a voice message: https://anchor.fm/digitalmatters/message Support this podcast: https://anchor.fm/digitalmatters/support
High Spirits- Tackling substance abuse.
To kick things off on our next step (Step3), I decided to break the ice and share a true life experience. While I was travelling from Manhattan on a Number 3 train heading to New Lots Brooklyn, I noticed the smell of liquor drenching my nostrils. It was so strong that it permeated every pair of nostrils that breathe within a 10 feet perimeter in the train. I turned only to see a young man, good looking, neatly dressed, about 24 years old, sipping his 'colored' drinks from a beat up Poland spring water bottle. Our engaging conversation addressed the need to seek help whenever we are faced with problems. Substance abuse is a growing problem among our youths...
This could be a lesson to business owners as often times we are tempted by habits that could be detrimental to our business and personal lives. Until we acknowledge our faults and seek ways to recify our problems, we will be more than conquerors!
See you in our next Journey- Step 3 "Choosing Your Designer" as we learn how to create a digital foot print in cyberspace.
Every Wednesday @12PM we will discuss important information about your web presence.
Amazon Kindle & Audio Book: From Hair to Eternity- How to get Your Business on the Web
Free Website https://tinyurl.com/JamCovidHelp
Official website: websiteja.com
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Send in a voice message: https://anchor.fm/digitalmatters/message Support this podcast: https://anchor.fm/digitalmatters/support
So you’ve decided to sell online. Every Wednesday @12PM we will discuss important information about your web presence. Last episode of planning your website and preparing to sell, we talked about 3 important things to look for if you decide to sell online:
- A shopping cart
- Payment processing
- SSL certificate.
DigiNopsis:
We talked about enhancing customers' experiences through the following list of website options:
Inside our hosting storefront, there are several ways you can create an ecommerce store:
- By Using web builders
- WordPress Platforms
-
Shopping carts
-
Web builders
Website builders are drag n' drop templates customized for your specific industry. They are customizable and come with editable content . Check out Web Builders (Business Plus Plans).
- WordPress
As discussed in our first episode, WordPress platforms are open-source sofware that allows you to create website and manage content for your website. See list of options: WordPress (Ecommerce WordPress)
- Quick Shopping Cart
This product is a stand-alone template similar to website builders that is fully packaged and has 3 plans: Quick shopping cart economy, deluxe and Premium. Check out Shopping Cart 🛒
For easy reference to my podcast check out my book "From Hair to Eternity- How to Get Your Business Online" Chapter 1.
Reference:
Amazon Kindle & Audio Book: From Hair to Eternity- How to get Your Business on the Web
Free Website https://tinyurl.com/JamCovidHelp
Domain name search transfer and registration : websiteja.com
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Send in a voice message: https://anchor.fm/digitalmatters/message Support this podcast: https://anchor.fm/digitalmatters/support
At the start of this month’s plan of action. We decided to ask pertinent questions when setting up our websites. One of the question was: What is the nature of the business? Is it sales driven where you want people to buy something? Or is it information based which means, you are just providing information. If your purpose is the first question, which is driving sales, then we need to prepare for it.
You will need an ecommerce website, or popularly known as an online store. These websites requires more attention than an ordinary website that is just providing information. Here’s are a few things we need to set up:
Digi-Nosis:
- A shopping cart -This tool will let you display product images and descriptions. Look for a cart option that includes important features like shipping options and inventory tracking. Payment processing. With third-party service like PayPal stripe and square space to collect payments, you can set up a merchant payment option at your choice to accept credit card payments. This gives your business greater credibility. Do remember the power of the website we discussed in the previous episode.
Merchant accounts let you accept payments from major credit, debit and gift cards on your site — so your customers don’t have to leave your online store to pay for their goods. One of our products which is the website builder or GoDaddy’s Online Store includes built-in payment processing. (check tinyurl.com/JamCovidHelp)
2 SSL – You would need an SSL (Secure Sockets Layer) certificate as that is the first thing customers do when they decide to buy something from your website. SSL certificates are digital certificates that encrypt the information your customers send when they purchase products or complete forms on your website. Visual indicators of an SSL can include a padlock icon in the browser, https:// before the website address, and a green address bar. Secure your ecommerce website with an SSL certificate to make sure customers feel safe making purchases on your site.
You may check out a list of options via the link in this podcast.
According to Digital Commerce 360, "Consumers spent $861.12 billion online with U.S. merchants in 2020, up an incredible 44.0% year over year, according to Digital Commerce 360 estimates. That's the highest annual U.S. ecommerce growth in at least two decades. It's also nearly triple the 15.1% jump in 2019."
For easy reference to my podcast check out my book "From Hair to Eternity- How to Get Your Business Online" Chapter 1.
Reference:
Amazon Kindle & Audio Book: From Hair to Eternity- How to get Your Business on the Web
Free Website https://tinyurl.com/JamCovidHelp
Domain name search transfer and registration : websiteja.com
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Send in a voice message: https://anchor.fm/digitalmatters/message Support this podcast: https://anchor.fm/digitalmatters/support
I’m so glad you’re listening to this podcast. It means you’re serious about establishing a digital footprint by turning your business idea into a reality or taking your enterprise to the next level. Every Wednesday @12PM we will discuss important information about your web presence.
It is important to note that in order to compete we have to put ourselves out there and make a difference on the internet. That’s where your customers like to spend a whole lot of their time — reading, watching, researching, socializing and buying. There's power in your website as there's accessibility, opportunities for brand awarenesss, establishing credibility, New worketing and finally generating sales or getting desired action via your website.
According to Our World in data.org "Globally, the number of internet users increased from only 413 million in 2000 to over 3.4 billion in 2016. The one billion barrier was crossed in 2005. Every day over the past five years, an average of 640,000 people went online for the first time." Where does that put your customers and your business?
Digi-Nopsis:
Accessibility
I always say: Don’t punish me by telling me to come by at 8 or 9 am tomorrow. Showcase your products and services where I can view them anytime I want. This is the 21st century!
Building a Brand
You don’t have a large budget to advertise. A website is the best way to save as having social media profiles and other web-based efforts to raise brand awareness, establish credibility, and develop a loyal — and growing — customer base
Credibility
If one wants to establish credibility, then a web presence is the best way to build your brand. No matter how good you are, the word gets out on the internet. So if you have a bad business, it will spread. But let’s look at the positives. You have a good business, then the internet will tell as people search for reviews about your business and as the months continue, we will show you how reviews are done and how powerful it is.
Connect with customers
The next thing we want to do using our website is to connect with others. When I mean connect, we are not talking about internet connection but social connection. We all want to be Liked, right? The Internet offers endless
possibilities for engaging with your target audience,
in real-time, in the comfort of your pajamas. Possibilities for engaging with your target audience,
in real-time, in the comfort of your pajamas.
Generate sales leads
Last and not least is- we want our website to generate sales. Let’s be real — that’s what it’s all about. You can boost your customer base with a website, social media profiles, contact forms, and email marketing campaigns. See you in our next podcast where we delve more on preparing for your website or planning your website approach. Walk good!
For easy reference to my podcast check out my book "From Hair to Eternity- How to Get Your Business Online" Chapter 1.
Reference:
Amazon Kindle & Audio Book: From Hair to Eternity- How to get Your Business on the Web
Free Website https://tinyurl.com/JamCovidHelp
Domain name search transfer and registration : websiteja.com
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Send in a voice message: https://anchor.fm/digitalmatters/message Support this podcast: https://anchor.fm/digitalmatters/support
This is a new month and we and stepping into the next stage of building a digital footprint in cyberspace. Every Wednesday @12PM we will discuss important information about your web presence.
Digi-Nopsis
We discussed question we ask oursleves when decide to build a website: In other words, what is the purpose of the website and the elements that constitutes an effective website.
- What is your overall objective for your website? Ex. Showcase my beauty business
- Who is your target audience? Ex. Women and men who are looking to groom themselves.
- Where is your target audience? Ex. Montego Bay, Germany, Uk, Canada.
- How do you want visitors to describe the “feel” of your website? Ex. Bright, creative, Colorful, Easy to navigate.
- How much information do you want to provide on your website? Ex. As much as possible
- Do you want to interact with customers using your website? YES NO NOT SURE
- Do you want to establish yourself as the leader in skin and beauty care (to build credibility) through your site? YES NO NOT SURE
- Do you want to increase referrals with your site? YES NO NOT SURE
- Do you want to drive business to a brick-and-mortar store? YES NO NOT SURE
- Do you want to collect visitors’ contact information? YES NO NOT SURE
- Do you want to sell products or services on your site? YES NO NOT SURE If so, do you want to process payments on your site?
These are the things we will be looking at this month.
For easy reference to my podcast check out my book "From Hair to Eternity- How to Get Your Business Online" Chapter 1.
Reference:
Amazon Kindle & Audio Book: From Hair to Eternity- How to get Your Business on the Web
Free Website https://tinyurl.com/JamCovidHelp
Domain name search transfer and registration : websiteja.com
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Send in a voice message: https://anchor.fm/digitalmatters/message Support this podcast: https://anchor.fm/digitalmatters/support
To kick things off on our next step, I decided to break the ice and share a true life experience. Some time ago, I took a North Metro train to Grand Central New York and I noticed a peculiar incident involving a female passenger who sat in a seat scattered with food particles (crumbs). During the entire journey she didn't wipe the seat off even when she was offered help. I took a picture of the seat with the crumbs and decided to share my story as an anology of life. Sometimes we develop crumbs or in this instance, garbage around us to separate ourselves from others.
As we try to be more visible to the rest of the world in business, it would help a lot if we become more engaging and friendlier to others. The way we live do impove our digital footprint as we strive to create that indelible mark on the World Wide Web.
See you in our next Journey- Step 2-Starting a Website
Every Wednesday @12PM we will discuss important information about your web presence.
Amazon Kindle & Audio Book: From Hair to Eternity- How to get Your Business on the Web
Free Website https://tinyurl.com/JamCovidHelp
Official website: websiteja.com
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Send in a voice message: https://anchor.fm/digitalmatters/message Support this podcast: https://anchor.fm/digitalmatters/support
Your digital footprint is not just your business being on the internet, it is creating a brand that puts your business in front of others while building a sound impression that last. Every Wednesday @12PM we will discuss important information about your web presence.
Digi-Nopsis: (Brief look back)
The following are interconnecting elements that cement your brand on the internet.
Domain name: a presentation of your IP address that is easy to identity and remember
Social media: creating a community network of active people and establishing brand awareness (Facebook Instagram, Twiiter, Snap Chat, TicTock ect.
Email: Using your domain name email as a business correspondence. It is also an affordable and effective way to communicate. One suggestion is to use your domain name based email instead of Gmail, yahoo or Hotmail eg: info@yourdomainname.com
Local Reviews and Directories: Get listed in local directories such as Google Reviews, Yelp and your community online reviews. This helps to inspire customer's confidence about your brand on third party platforms.
For easy reference to my podcast check out my book "From Hair to Eternity- How to Get Your Business Online" Chapter 1.
Reference:
Amazon Kindle & Audio Book: From Hair to Eternity- How to get Your Business on the Web
Free Website https://tinyurl.com/JamCovidHelp
Domain name Website: websiteja.com
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Send in a voice message: https://anchor.fm/digitalmatters/message Support this podcast: https://anchor.fm/digitalmatters/support
Wednesday @12PM we will discuss important information about your web presence. 5 Tips for domains that stick
Digi-Nopsis:
Your domain is your business brand on the world wide web, so be mindful to choose a domain name that represents your business and is easy to remember. Five steps that will resonate are as follows:
- Keep it short- Would you remember it if you saw it on the side of a bus?
- Make it easy to type- Avoid hyphens and long syllables words, also unusual spellings
- Include keywords- Try to use words that people might enter when searching for your type of business.
- Target your geographic location- Use your city or state in your domain name to appeal to local customers eg. .NYC, .CA, .UK
- Pick the right extension- If you are running a non-profit organization , .org is suggested as a TLD (Top level Domain) choice.
Spice it up and be creative!
Point to Note: When you’re doing your research, make sure the name you choose is not trademarked, copyrighted or in use by another company. Avoid legal actions!
Reference:
Amazon Kindle & Audio Book: From Hair to Eternity- How to get Your Business on the Web
Free Website https://tinyurl.com/JamCovidHelp
Website: websiteja.com
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Send in a voice message: https://anchor.fm/digitalmatters/message Support this podcast: https://anchor.fm/digitalmatters/support
Choosing the right domain name could determine your online success. Hi! Every Wednesday @12PM we will discuss important information about your web presence.
If you are in the fish business, let your vistors know immediately. Your message should come across clear without ambiguity. Often times we get confused by what the domain name says and what we are actually represent. It is important to do a reasearch prior to selecting and registering your domain names.
This includes the steps we will be taking to establish a digital footprint in cyberspace. This is the first step. Please send your feedbacks to podcast@websiteja.com. Let me see your business ideas and let me help you choose the right domain name for your ideas.
Only messages relating to our topic and theme will be answered. SPAM messges will not be answered as our filter system will remove them immediately.
Digi-Nopsis:
A domain name an has expiry date. The minimum period to register and keep your name is 1 year.
The domain name is released to the public once it expires.
Thousands of domain names are stored in a repository where is it activated once someone types in the name of the domain via a browser.
Your domain name has a value and some value hundreds, thousands or millions of dollars. Google.com is estimated to worth $104 billion!
For easy reference to my podcast check out my book "From Hair to Eternity- How to Get Your Business Online" Chapter 1.
Reference:
Amazon Kindle & Audio Book: From Hair to Eternity- How to get Your Business on the Web
Free Website https://tinyurl.com/JamCovidHelp
Domain Name Search: Website: websiteja.com
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Send in a voice message: https://anchor.fm/digitalmatters/message Support this podcast: https://anchor.fm/digitalmatters/support
In this second brief introduction, I will allow Simon Allison, the Narrator of my audio book to tell you a little about me, my book, and how it relates to my podcast, Digital Matters. The book can be found via this link From Here to Eternity-How to get Your Business Online
For easy reference to my podcast check out my book "From Hair to Eternity- How to Get Your Business Online" Chapter 1.
Reference:
Amazon Kindle & Audio Book: From Hair to Eternity- How to get Your Business on the Web
Free Website https://tinyurl.com/JamCovidHelp
Domain Name Search: Website: websiteja.com
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Send in a voice message: https://anchor.fm/digitalmatters/message Support this podcast: https://anchor.fm/digitalmatters/support
Welcome again to this official start. Every Wednesday @12PM we will discuss important information abou your web presence.
Today we will be discussing what a domain name is and why it is important to your online goals. This includes the steps we will be taking to establish a digital footprint in cyberspace. This is the first step. Please send your feedbacks to podcast@websiteja.com. Let me see your business ideas and let me help you choose the right domain name for your ideas. Only messages relating to our topic and theme will be answered. SPAM messges will not be answered as our filter system will remove them immediately.
Digi-Nopsis:
Domain name is the name given for your unique identity on the World Wide Web. It is simply a representation of your IP address (Internet Protocol)
TLD (Top Level Domain) eg. COM, .ORG, .NET ...
SLD (Second Level Domain) an extention of the top level domain eg. example.com where "example" is the second level of the complete domain name.
Next episode (Wednesday) we will continue on domain names.
To prepare yourself for this podcast or to help you along the way, we invite you to create a free website using our GoDaddy platform (optional) below. This will be helpful in subsequent episodes. https://tinyurl.com/JamCovidHelp
Website: websiteja.com
Amazon Kindle: From Hair to Eternity- How to get Your Business on the Web
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Send in a voice message: https://anchor.fm/digitalmatters/message Support this podcast: https://anchor.fm/digitalmatters/support
This is your first introduction to your weekly podcast which should commence in the first week in July. I'm excited to take you through the steps to making that digital footprint in cyberspace.
This episode gives short bullet points on the overall podcast. We will go through each topic weekly and complete these steps monthly while we update you on other matters revelant to our podcast. You may participate by sending emails and feedback to podcast@websiteja.com
website: websiteja.com
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Send in a voice message: https://anchor.fm/digitalmatters/message Support this podcast: https://anchor.fm/digitalmatters/support
This is your first introduction to your weekly podcast and I'm excited to take you through the steps to making that digital footprint in cyberspace.
This episode gives short bullet points on the overall podcast and we will go through these steps monthly as follow up for the next series of steps. You may participate by sending emails and feedback to podcast@websiteja.com
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Send in a voice message: https://anchor.fm/digitalmatters/message Support this podcast: https://anchor.fm/digitalmatters/support