Mic Club: A Show for B2B Podcasters: Recent Episodes
Sweet Fish
The first rule of Mic Club: Don’t talk about Mic Club. Just kidding. We’re all marketers & podcasters here, we like to talk. If you run, host or produce a B2B podcast, join the club. This is the place you’ll learn how to create your listeners’ favorite show. At Sweet Fish, we produce over 100 B2B podcasts--we’ve been podcasting since before it was cool. Every week, we share our lessons learned & showcase B2B marketing leaders fighting to create killer content.
In this episode, Benji and Walt discuss:
What we're listening to right now:
Walt: Truth Be Told
Benji: Will MacAskill of Effective Altruism Fame — The Value of Longtermism, Tools for Beating Stress and Overwhelm, AI Scenarios, High-Impact Books, and How to Save the World and Be an Agent of Change (#612)
News:
1 Remote recording tool Riverside has launched a number of updates: using your iOS device as a second camera; mobile support for video recording up to 4K; and the Clubhouse-like Live Call-in comes to Android. (POD NEWS)
2 YouTube’s Added a New Option to Cut Your Long Form Videos into Shorts
3 What to Post on LinkedIn: The 5 Content Types That Work Best
Member Highlight:
Growth Marketing Camp
Q&A:
How detailed should my show outline be before recording?
In this episode, Benji breaks down how he would structure a show for success in 2022. Discussed on the show:
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The best cadence for release
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The importance of micro-content
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Documenting your unique POV
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Why your show may need 2 websites
In this episode, Benji discusses...
News:
1 - What’s the appetite for podcast listening worldwide? (Sounds Profitable)
2 - Acast acquires Podchaser, the world’s most comprehensive podcast database (PodNews)
3 ‘Personalized’ Spam is Still Spam (PodMov)
Listener Question:
How do we decide as a company who our host should be?
What do you look for in a good podcast host?
In this episode, Benji and Ryan discuss:
Podcast News:1 The Danger of Limited Listener Feedback (Sounds Profitable)
2 When in Doubt, Leave Out the Sound Effects (by Rob Rosenthal on transom.org)
3 Steady launches Spotify integration for members-only podcasts
Question:
How important is audio recording quality, really?What’s the easiest ways to improve audio quality?
Article Link Ryan mentioned
Mics Mentioned:
Samson Q9u (USB mic)Focusrite Scarlett Solo Audio InterfaceShure SM58 (XLR)Behringer XM8500 (XLR)
Software mentioned:ReaperGaragebandAudacityAdobe AuditionHindenburg
In today's episode, Benji is joined by Timmy Bauer, Founder of Dinosaur House and host of The Literacy Advocate Podcast.
We're breaking our regular format to discuss our favorite shows right now, the podcast hosts we learn from, and we're giving away some helpful hosting tips.
In today's episode, we discuss...
1 Want Obsessed Listeners? Be an Obsessed Podcaster. (PODCAST MOVEMENT)
2 How do people listen to podcasts? (BUZZSPROUT)
3 Veritonic Announces $7.5 Million Series A Funding Round to Power the Next Phase of Audio Measurement (PODNEWS)
Listener Question:
How should a B2B Podcaster incorporate LinkedIn in their promo strategy>
In today's episode, we discuss...
News:
1 The Latest Data On Podcast Discoverability
2 45% of podcast listeners started listening to podcasts in the past year
Member Highlight:
Innovators Can Laugh with Eric Melchor
Listener Question:
When starting to add video to your podcast, what's most important to ensure quality?
On today's show Benji discusses:
Today's B2B Podcasting News:
1 Facebook adds a podcast player in its app, powered by Spotify (PodNews)
2 Search on Apple Podcasts - How does it work? (Apple Podcast for Creators)
Member Highlight:
Leveraging Thought Leadership with Bill Sherman
Listener Question:
How Podcasters Can Grow Their Show with Cross-Promos?
In this episode, Benji and Ryan discuss:
1 Why is Clubhouse on the Decline?
2 Buzzsprout Announces Buzzsprout Ads
3 Crooked Media Brews More Than Just Podcasts With New Branded Coffee Line
Member Highlight: Accreditation Conversations
In this episode, Benji talks about:
1Twitter’s New ‘Create’ Hub for Podcasters
2 Podcast listeners tend to rate newer and smaller shows higher Listeners tend to rate older podcasts lower than newer ones, while the overall "podcast satisfaction" seems to be declining, per an independent study by Rephonic.
3 “Announcer Reads” Aren’t the Future of Podcast Advertising (Even If Big Companies Want You to Believe It)
In this episode, Benji Block and Angela Chong talk about:
1 WATCHING PODCASTS SOARS AS YOUTUBE EDGES OUT SPOTIFY TO BECOME THE MOST USED U.S. PODCAST PLATFORM AND LISTENERS PREFER FUNNY AND ENTERTAINING ADS TO RATIONAL “FEATURE/BENEFIT” CREATIVE
The are findings from Cumulus Media and Signal Hill Insights’ Podcast Download – Spring 2022 Report.
Six in ten weekly podcast listeners say they prefer podcasts with video
When asked how they prefer listening to podcasts, 28% say they like a podcast video they actively watch while listening and 29% indicate they have the video in the background/minimized while listening. 43% say they use audio only with no video.
Interest in a video experience is highest among Podcast Newcomers who started listening in the last year
Heavy podcast listeners and Podcast Pioneers, those who started listening four or more years ago, are more likely to favor the audio experience and show the least interest in video.
2 Content Marketing Grows To $80 Billion. Podcasts Are Already Outpacing TV Infomercials
Motivated by a newfound priority to get their story out during the pandemic, ad spending on content marketing surged 26% since 2020 to $80 billion.
Among those surveyed by Borrell, six percent said they used a podcast last year to promote their message. The same number expect to do so this year. That is three-times as many that expect to run infomercials on television.
While brochures and flyers were the favored type of content marketing in 2021, informative videos, sponsored content/segments and seminars/workshops are expected to see the biggest increases this year.
Borrell says the categories with the greatest propensity to use content marketing are finance & insurance, professional & business services, real estate, educational services, manufacturing, and information, media or advertising.
The study also turned up evidence that businesses that engage in content marketing are more active advertisers and have a better handle on their media mix than non-content marketers. But they need help with content creation and distribution.
B2B? If you are in content marketing try podcast ads!
3 The next Trend in Podcasting? Scripted Podcasts
Johan, Head of Content at Spotify, thinks there is a future in scripted podcasts
The title is a bit misleading... in that he says they still see most listens on typical interview, and documentary style shows.
"They're experimenting with and see potential in scripted podcasts"
"It's about the connection between the listener and the host"
LISTENER QUESTION:
What are some segments I can add to my podcast to spice it up?
- Roundtable Discussion
- Helpful Tips
- Challenge or How-to
- Games
- Scripted
In this episode, Benji Block talks about:
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How to increase listener retention on your podcast.
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The 5 most targeted contextual audiences in podcasting.
- Provides 5 questions you should be asking about your podcast.
In this episode, Dan Sanchez and Benji Block talk about :
- Riverside's integration with Anchor
- Anchors' addition of video podcasting
- Morning Brew's articles about the perfect length of a podcast ad
- Member Highlight: Raising Problem Solvers (https://artofproblemsolving.com/blog/podcasts/raising-problem-solvers)
- The best ways to become a guest on another podcast
- How much preparation/research should you do leading up to recording a podcast episode with a guest
In this episode, Dan Sanchez and Benji Block dive into:
- Apple's new Analytics
- iHeart Media adding NFTs
- The launch of Snippet.fm
- Club Member Highlight: Thought Leadership Leverage
- How long should your podcast be?
- How do you get your podcast featured by Apple?
In this episode, Dan Sanchez and Angela Chong dive into the podcasting news, highlight a Sweet Fish customer that is crushing it with their podcast, and answer some frequently asked questions by the B2B podcast community.
Mentioned: The Personal Podcaster episode on how to improve your intonation.
Top podcast apps to make sure your show is getting found on:
- Spotify
- Apple Podcasts
- Google Podcasts
- Stitcher
- Podchaser
- Castbox
- Overcast
- Castro
- Pocketcasts
- Player FM
- Amazon Music
To see a full list, you can see one Dan's been working on with the Attention Podcast here.
In this episode, Dan Sanchez talks abou t how to improve your episodes with prewriting and reading your intro and outro statements. It's a little tweak that goes a long way when you are just starting in podcasting.
In this episode, Dan Sanchez talks abou t two separate check lists he uses with guests to avoid mistakes and improve the content of the podcast. One is his pre show checklists he sends to guest and the other is the preinterview checklist he reads with them just before recording.
In this episode, Dan Sanchez talks abou t the two reasons why you should build a separate website for your podcast as well as two reasons against it. He finishes by sharing two methods of creating a website.
In this episode, Dan Sanchez talks abou t the two types of Podcast SEO. One is for ranking on podcast apps where he reviews the three critical elements that make the largest impact. The other is how to use your podcast to earn Google rankings where he shares his seven step framework to get your podcast episodes ranked.
In this trailer episode, Logan & Dan talk about the commonly held beliefs we're gonna dispel about B2B Podcasting.
There's only 1 way to succeed with a B2B podcast. (nope)
It's too late to succeed in B2B podcasting. (wrong again)