Media Masters Podcast: Recent Episodes
Peter Stringer/Media Masters
Peter Stringer talks to leaders in the digital, social and traditional media to learn their marketing and content tricks, tips, techniques and best practices.
We continue our chat with Jim Ross, as he talks about his career with WWE, his iconic call of the historic Mick Foley-Undertaker match, and explains why his "Ross Report" podcast has become so successful.
Jim Ross, legendary WWE broadcaster, has spent over 40 years in the professional wrestling industry, and 20 years as a broadcaster for WWE. In Part 1 of a two-part conversation, Jim talks about his journey to breaking into the industry, and his philosophy on broadcasting.
Bob Ryan is perhaps the greatest American sportswriter of all-time, with a 44-year career covering some of the greatest moments in Boston sports. In this episode, Ryan discusses his outstanding career, how sports journalism has evolved over his newspaper days, and talks about his new book, "Scribe: My Life in Sports."
Caity Kauffman, Social Media and Digital Marketing Manager of the Tampa Bay Lightning, talks to Media Masters about running a content editorial calendar for a hockey team, and also discusses her Facebook strategy for paid and promoted posts.
Dan Zarrella, Principal Social Media Scientst for Hubspot, talks to Media Masters about his work in the field of social media measurement, and offers advice on how to get more retweets on Twitter, and discusses some of the major trends he's uncovered with his research.
Sarah Dussault, AKA "Sarah Fit", talks to Media Masters about how she launched her successful career as a YouTube fitness guru, amassing over 120 million video views. She lends her insight into how to optimize content for YouTube's search engine, how she develops her content calendar, and what she does to stay motivated to continue to crank out top-notch content.
Wayne Partello, SVP & CMO of the San Diego Padres, talks to Media Masters about his career path in sports radio and the Miami Dolphins, as well as rethinking the brand for a baseball team. He talks about how the Padres use social media, and the impact of the passing of the legendary Tony Gwynn.
Lindsay McCormick talks to Media Masters about her career in sports media, and how she ended up living on a bus during the NFL season working for NBC as the Sunday Night Football Social Host. She also discusses her appearance as a contestant on The Price is Right and working on a movie with Bill Bellamy.
Bryan Srabian, Director of Digital Media for the San Francisco Giants, talks to Media Masters about running digital and social for an MLB team, working alongside MLBAM, engaging fans in the ballpark, snarky Twitter accounts and more.
Brad Rutter returns to the Media Masters Podcast on the heels of winning $1 million dollars by defeating Ken Jennings and Roger Craig in the Jeopardy! Battle of the Decades tournament in 2014.
Molly McGrath shares the story of how she ascended from her job as a website reporter at the Boston Celtics to becoming an NFL sideline reporter and host of her new show, "America's Pregame" in under a year's time.
Alex Restrepo tells Media Masters about the New Orleans Saints' success as early adopters using Snapchat as a marketing platform, as well as what it's like to manage social media at an NFL team.
Chris Nowinski talks to Media Masters about his work researching concussions and Chronic Traumatic Encephalopathy (CTE) resulting from contact sports. He also talks about Chris Benoit's CTE diagnosis and what needs to change to prevent concussions in professional and youth contact sports.
Amy Martin from Digital Royalty talks about launching her social media agency in 2009, working with celebrity clients like Shaq and The Rock, and her recent best-selling book, Renegades Write The Rules.
Bonnie Bernstein talks to Media Masters about her new venture, Campus Insiders, and how she contributes in front of the camera and behind the scenes in the board room. She also talks about getting her break in the TV industry, how social media has changed sports reporting, and what it takes to break into the business in 2014.
Jeramie talks to Media Masters about how the Phoenix Suns tackle all things digital, mobile and social media, as well as his thoughts on the launch of the new all-digital WWE Network.
Jessica talks to Media Masters about Dunkin' Donuts social media strategy and gives us a preview of "The Power of Visual Storytelling" book she co-authored. She also explains how Dunkin' handled social media during the Boston Marathon tragedy in 2013.
Brad Rutter, the all-time leading money winner in the history of Jeopardy!, talks to Media Masters about his success on the show, what makes him such an adept player, and going head-to-head against Ken Jennings and IBM's Watson.
We resume our conversation with Dan Harbison, Global Head of New Media at Caesars Entertainment Corporation, focusing on how Caesars markets to fans on their mobile apps and mobile devices. Dan also gives his thoughts on Facebook's new Paper app. Also, Peter shares a story about seeing social media guru Gary Vaynerchuk speak at Columbia this week.
Dan Harbison, Global Head of New Media at Caesars Entertainment Corporation, talks to Media Masters about making the move from pro sports to casino marketing, what makes an effective hashtag, and who won the Super Bowl from a branding perspective.