The Talks.: Recent Episodes

Hivebreed

The marketing podcast for next-generation marketers and visionary managers who aim to radically stand out in the era of the digital economy. We interview guests who share 100% practical advice and insights from their industry you can put to practice from day one.

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In this talk we discuss with Christina Achilleos Founder and CEO of INNO EU SPHERE about how can youth take advantage of EU fundings and what is coming up for Larnaka.

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Sophie is an experienced marketing professional with a wide range of campaign management, digital marketing and communications experience; spanning from developing marketing strategies through to online and offline campaign execution.

Her experience comes from the FMCG industry as a Tesco (UK) campaign executive, followed by a group marketing manager role agency side and now marketing manager at Costa Coffee Cyprus.

WHETHER IT'S AMERICANO, FREDDO OR AN AUTHENTIC DOUBLE ESPRESSO; COFFEE IS ALWAYS PART OF OUR DAILY RITUALS. IN THIS FASCINATING TALK, WE DISCUSS WITH SOPHIE MARKETING MANAGER AT COSTA COFFEE CYPRUS, ALL THE GREAT THINGS WE LOVE ABOUT COFFEE, EMERGING TRENDS IN THE LOCAL MARKET, AND THE WAY A BRAND CAN BE AN ENABLER AND AMPLIFIER OF CHOICE.

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Discussing with Professor Robert Jones on Big Ideas, Branding and the DNA of brand before it was even called like that!

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ABOUT THE TALK

In this talk we discuss how your data can be the driving force in deciding where to go and how to win into the future.

WHO

Michalis is the Director of BI & Insights at efood, the largest online delivery platform in Greece

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An inspiring conversation about social contribution with Yangos Hadjiyannis. 

Yangos Hadjiyannis studied at the University of Nottingham where he has earned an LL.B. with a First-Class Honours. He then moved to the University of Cambridge (Trinity Hall) where he has earned a Postgraduate Diploma in Management Studies and the next year he has earned an LL.M. in International Law with a First Class Honours.

From 2008 to 2019, he was the Deputy Director-General of The Cyprus Institute of Marketing, in charge for business development and strategy. Since 2020 he is the Chief Executive Officer. He is a member of the Board of Directors of CIPA (Invest Cyprus) and Chairman of the Promotion Committee. Moreover, he is a member of the Cyprus Advertising Control Agency, member of the HR & Training Committee of the Cyprus Investment Funds Association (CIFA), member of the Board of Directors of the Cyprus Employers & Industrialists Federation (OEB). He is also an advisor to many companies on issues of strategy and management.

In recent years, he took up a research interest in Economics and Financial affairs and he has published various Articles with the local and international press. He is a commentator for the local media on financial affairs and as such he is regularly hosted on TV and radio.

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Diving into the concept of SEO with Aleksandra Zarzycka.

Aleks ventured into the world of SEO from sales with a mission to help organizations put relevant content on their websites. For her, SEO is all about the user, and search engines are just users with particular needs. At Onely, Aleks helps organizations with their crawling and indexing strategies, improving information architecture, and all things technical SEO.

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From product to purpose and vice versa. How big corporations and challenger brands tap on purpose to drive marginal growth. 

Christiana Potsidou is a self-driven, highly motivated marketer who passionately loves creation and food. With 15+ years of experience in Communication & Marketing Management and expertise in the Food Industry (FMCG & QSR), is now the Product Marketing Manager of The Mighty Kitchen, an innovative, sustainable, Cypriot start-up that produces plant-based chicken meat alternatives.

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Marijke is an international communication lecturer at the NHL Stenden University and program coordinator of the talent program at the Hanze University in the Netherlands. Her speciality lies in International Communication and Communication in Development, which includes Culture, Anthropology, Development, New Media and ICT. She is committed to implementing the most cutting-edge concepts in her area, such as Design-Based Education, and passing on her expertise to the next generation.

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Michael R. Virardi is a facilitator, speaker and best-selling author on public speaking, leadership and business culture. He also provides us insights into how the business culture is expected to change with the digital transformation, along with sharing some advice regarding the future.

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What does it mean to understand your core DNA; how do we drive a brand into the future? How are structures the basis of success for building an anti-fragile organisation?

An interesting dialogue with Michalis Persianis Corporate Affairs Director at Bank of Cyprus.

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Join us for another Digital Talk where we discuss the future of the Client  / Agency Relationships with Mr George Zervides.

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In this session, we discuss with Vivian Paraschou, Founder & CEO of INOMO, how craftsmanship is made in the luxury furniture industry in the era of the digital economy.

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In this session, we talk with Mr Marios Loucaides about opportunities in a post-pandemic era.

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Join us with Yiannis Hadjiconstantouras and Andreas Louca, 2 of the founders of People First, where we will be discussing how a future business works and what is changing in our island.

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How can a business be PeopleFirst? Where does change start? A great conversation with Yiannis Hadjiconstantouras about vision, purpose and future plans!

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In this episode of Drinking with Friends, we talk with Mr Zacharias Siokouros, CEO of CMMI (Cyprus Marine and Maritime Institute), about his passion for the sea, the blue economy, and his vision for "blue growth" through reacting to industrial and societal requirements.

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The identity within the identity.

A fascinating conversation with Iosif Hadjikyriakos. Whether in context or not...about understanding who I am, or who I believe I am, as well as Larnaca's historical and artistic identity. There are no tapestries.

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Had a very constructive conversation with Mr. Thrasos Tsangarides, CEO of UMAR WSR (UW Group) on the future of Maritime.

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Discussing strategic storytelling with Alex Greenwood from BBC Storyworks.

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In this session, we had the opportunity to discuss the new consumer behaviours during and post challenging times.

Find out more about how we help companies reinvent their DNA at: www.hivebreed.com

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Discussing with Mr. Yonathan Donminitz from Mindscapes about creativity in times of crisis.