Pransform, Inc.: Recent Episodes
Christopher Anastasio
Pransform specializes in helping startups and traditional SMEs leverage digital technologies to propel sustainable business growth.
We take pride in becoming active stakeholders in our partners’ digital transformation journeys.
Our complete suite of business support services include: Digital Strategy, Digital Marketing & Advertising, Website & App Development, Digital Content Creation, Outsourced Accounting and Tax Preparation.
In this episode, we'll talk about how to make your marketing benefit themes more impactful and resonant with your audience, using a little inspiration from US car commercials, like Cadillac's "Be Iconic" campaign for summer 2023.
In today's episode, we'll discuss the importance of trying out Meta's new Twitter competitor platform, Threads, and also examine why Twitter isn't going anywhere anytime soon.
In today's episode, we'll discuss the advantages behind going Live on Facebook, and how you can optimize your Live sessions.
In today's inaugural video episode, we review a recent piece on Social Media Today about Instagram's recent explainer about how its various algorithms work for the main Feed, Stories and Reels. Whether you're on IG or not, this information is invaluable for either optimizing your presence there or finally taking the plunge and getting onto the platform.
In today’s episode, we will talk about an alternative to ChatGPT from Copy.AI. Copy.AI has created a new tool called Chat that appears to have similar functionality to ChatGPT.
In today’s episode, we will take a close look at some excellent examples of mass marketing that create a reaction in the audience, and how you can draw inspiration from these examples for your own marketing campaigns.
In today’s episode, we will discuss the potentially imminent ban of TikTok in United States, where your focus should be instead of the TikTok ban, and tactical advice for what to do if TikTok does get banned.
In this episode, we’ll discuss Instagram’s new engagement feature that they are rolling out on an experimental basis, whereby users can make better connections with like-minded followers, and share textually relevant content with those followers.
In todays episode, we’ll take a closer look at the importance of grabbing attention with your headlines.
In today’s episode, we’ll talk about the importance of experimenting with creating content for Facebook Reels.
In today’s episode, we discuss a method for systematizing content, repurposing, in order to help you to move faster and not have to rethink how to repurpose content every time you produce a new piece.
In today’s episode, we will take a close look at why it’s important to review the stylistic elements of your brand, such as your font choice, and how that can impact the overall impression of your business, sales, and brand lift. This episode builds on a very early episode on the Pransform podcast that went into detail about choice of logo, color choice, word choice, etc.
In this episode, we present a prologue of sorts about the artificial intelligence (AI) tools that are coming into the digital marketing landscape, such as ChatGPT, Bard, and Synthesia, the implications of these tools, and the resultant impact on your business going forward. This episode will serve as an entrée into deeper, more detailed, tactical discussions about how you can use AI for marketing and branding your business.
In this episode, we will discuss recent trends in the podcast space with regard to a slowing rate of new shows being published, and will also examine the implications and downstream benefits of starting a podcast in the current environment.
In this episode we’ll discuss why starting a podcast in 2023 might be the best timing for it, as new podcast creation has fallen off 80% from 2020 to 2022. We’ll also discuss some of the distinct advantages of doing a podcast from the standpoint of creating downstream content from it.
In today's milestone 100th episode, Mayank Singh from our Asia office and Chris Anastasio from our US office "sat down" together and discussed a wide range of topics and issues in the digital marketing sphere, including the future of Twitter, the role of short form content on platforms like TikTok and YouTube, the emergence of ChatGPT and similar AI tools, and finally, their look ahead to what might be in store for 2023.
In today’s episode, we will look at the implications of an Elon Musk-led Twitter, and whether or not you should remain on the platform given all of the fluctuation that has occurred to date with it, as well as projected fluctuation with regard to the platform’s future.
In this episode, I’ll briefly discuss our team’s plans to be at the MassCPA New England Practice Management conference in Mashantucket, Connecticut, November 16-18. If you plan to be at the conference, stop by and say hi; if you were thinking about coming to the conference, we encourage you to come and drop by and say hi to us! We’d love to discuss your social media marketing and digital marketing strategies, and get you signed up for a free marketing audit.
In this episode, we will talk about the importance of creating YouTube shorts to complement and grow your YouTube channel. The fact that YouTube is the second largest search engine, and contains both the YouTube main feed and Shorts feed in a self-contained ecosystem, means you’ll gain economies of scale promoting your YouTube channel by using Shorts.
In this episode, we’ll take a close look at the recent performance data Meta reported for Q3 and how that can translate into opportunities for you and your business, particularly on the Facebook platform.
In today’s episode, we talk about how Pransform will be on the ground in Phoenix, Arizona November 8-9 for the ASCPA Converge Conference. We also talk about the benefits of outsourcing and offloading tasks like digital marketing, tax preparation, and bookkeeping in order to free up more time for you to grow your business and/or spend time with your family.
In today’s episode, we’ll talk about the importance of documenting your process and increasing your transparency, which in turn improves your know, like, and trust factor.
In today’s episode, we’ll discuss some breaking news that came out yesterday from Twitter regarding the ability to share multimedia on the platform: up to four images, videos and/or GIFs within a single tweet. This catapults Twitter into competitive positioning with other platforms with regard to multimedia publication.
In this episode, we talk about how branding and marketing will always surpass selling in terms of effectiveness, and especially during difficult economic times.
In today’s episode, we’ll talk about the benefit of creating repeatable systems for publishing content across platforms, focusing specifically on one of the methods we use to get snack-sized content out onto various social media platforms as quickly as possible.
In this episode, we discuss an emergent feature on TikTok called TikTok Now, why it’s there and how you can leverage it for your business.
In this episode, we’ll browse the Pransform LinkedIn page and highlight some helpful content that you may have missed, and call attention to the posting rhythm that we’ve established to help businesses apply digital and social media marketing strategies.
In this episode, we’ll explore some of the shortcomings of running paid ads to get traffic and conversions, contrasted to the value of providing organic content that builds a relationship with your audience and customer base.
In this episode, we’ll take a very high-level look at a helpful resource for getting started with YouTube shorts.
In today’s episode, we’ll explore the idea of being more authentic in your content — being willing to make more mistakes and not look for perfection in your content. Attempting to be perfect typically means you will produce zero content, ultimately defeating the purpose. Giving yourself permission to make small mistakes and represent yourself authentically opens up a whole new world of content production and viability.
In this episode, we will spend some time talking about the importance of identifying differentiators for your company compared to your competition, and then walk through the process of using those differentiators to develop various marketing messages, angles, campaigns and content.
In today’s episode, we’ll talk about using LinkedIn to effectively market your business, and go over some of the insights provided by Sprout Social in its article on the same subject that was published today.
In this episode, will expand a little bit on Episode 79 with regard to shifting focus to emergent platforms, and spend some time discussing Facebook organic reach and how you can start leveraging it for your business.
In this episode, we’ll build on Episode 66, which focused on the use of an online tool called Loom for making video content, and examine an additional feature of Loom which allows you to transcribe the videos as well. This post-production capability can come in very handy for content repurposing.
In this episode, we’ll discuss the importance of maintaining a content calendar so that you can keep track of your social media and digital marketing content, creatives, and overall publication history and upcoming schedule. Implementing a content calendar effectively will exponentially improve the coherence and optimization of your social media marketing strategy.
In this episode, we’ll examine the concept of being contextually relevant to the social media platforms you’re producing content on, and how that plays out across a given example (short form video on YouTube Shorts, TikTok, and Instagram Reels).
In today’s episode, we’ll take a look at some potential shifts in the social media platform landscape. In particular, the movement away from Instagram and towards formats like organic Facebook, YouTube Shorts, and TikTok, and the opportunities this shift presents.
In this episode, we examine who is typically the best first person to hire into your business from a job function perspective. This episode draws from a book called “The Millionaire Real Estate Agent“ by a gentleman named Gary Keller, founder of the highly successful real estate brokerage Keller Williams.
In this episode, we’ll explore the recent news surrounding Instagram‘s continued push to replicate the TikTok user experience, as well as some timely remarks today from the CEO of Instagram regarding a potential reversal of that shift.
In this episode, we’ll go over some remarks Gary Vaynerchuk made in a speech in Singapore in 2019 regarding how volume production of content actually sets you free, and allows you to post content that you like and want to put out into the universe (selfish), and content that your audience is actively searching for (selfless).
In today’s episode, we’ll take a closer look at how you can best listen to and join relevant conversations on Twitter by employing its Advanced Search feature.
In this episode, we’ll take a critical look at an article published by Gary Vaynerchuk in 2017 regarding the importance of speed in business, and explore ways to look at how you can squeeze the most productivity out of each day.
In this episode, I share a personal vignette about a content marketing and branding journey that I was taken on by a financial advisory firm. There are several lessons within that vignette that you can glean for your own content marketing and branding efforts.
In today’s episode, we discuss the strategy of deploying multiple landing pages for promotional purposes, specifically targeted to niche audience segments, in order to assist you in better assessing the success of your marketing campaigns.
In this episode, we discuss the recent news surrounding TikTok and the possibility of it being removed from Apple and Google App Stores in the United States. We’ll also talk about the implications for your business and whether you should continue to use the app going forward.
In this episode, we’ll talk about some tactics you can use to make the most of the midpoint of this year to conduct a checkup on your social media and digital marketing efforts, as well as to increase efficiency for the second half of the year.
In this episode, we’ll talk about the importance and value of going very big with your business’ vision statement. We’ll go through some famous companies’ vision statements as examples and break down why they work so well.
In this episode, we’ll discuss why it’s important to make content that’s compelling and even polarizing to your audience, to encourage comments and engagement. Comments show the platform algorithm that your content was not only worth consuming, but also compelling enough to react to, and that helps with your organic reach.
In today’s episode, we’ll discuss why podcasts are a great choice for pillar content, as well as recommendations on which platform to use to host your podcast.
In this episode, we discuss an application called Loom, which allows you to record video content from your desktop or mobile device, while voicing over the screenshot, and appearing on the screen as well (only on the desktop version). We’ll also discuss some example scenarios in which you can make good use of this tool and tactic.
In this episode, we discuss the importance of showing up constantly and consistently on social media platforms, in particular, dedicating yourself to mastering and being ubiquitous on one particular platform and then proliferating the content via an “omnichannel” strategy.
In this episode, we talk about the power of giving away something of value for free to your prospects in exchange for their email address. We explore the practical value of doing this, as well as the goodwill that it builds up overtime.
In today’s episode, we’ll talk about another TikTok tactic that you can use to help generate content ideas, and that’s the green screen effect that TikTok provides its users.
In this episode, we’ll talk about why you should strongly consider disseminating guidance via audio format, and receiving information via text, as you run your business or execute your respective function. More than likely, you’ll find speaking the guidance to allow you to move faster in getting instructions out to your team, and conversely, be able to absorb the information they provide you the quickest by glancing at it in written form. Try it and let us know if it works for you!
In today’s episode, we’ll round up some important social media news pertaining to both TikTok and Snapchat, and underscore the importance of business owners staying ahead of breaking news in the digital marketing arena. We also have an announcement at the end of the episode pertaining to the new and enhanced Pransform website!
In this episode, we discuss an individual that would be beneficial for anyone doing sales and/or marketing to follow, Alex Hormozi. Alex is the author of “$100M Offers” and a member of ClickFunnels’ Two-Comma Club. His Instagram and TikTok accounts in particular are full of great snack-sized content with sales and marketing tactics you can implement right away in your business.
In this episode, we break down two different approaches to selling, that is using traditional sales tactics and language, versus building up trust and authenticating yourself and your business over a period of time.
In this episode I discuss a quick hack you can use to increase your search ability factor for your TikTok account.
In this episode, we’ll talk about the benefits of transcribing video content into text that you can then pair with the video on your website to improve your search engine optimization. We’ll also talk about the downstream benefits of having the transcribed content to use on other platforms.
In this episode, we talk about the concept of producing high volumes of content and why that’s not only good from a volume perspective, but also from the perspective of being able to measure properly whether your content is resonating with your audience. We also walk through an example of how to turn one textual Facebook post into 22 pieces of content.
In this episode, we break down some specific tactics that you can employ across a variety of platforms to utilize question-and-answer format content to either add to what you already have, or start making some of your first pieces of content on those platforms.
In this episode, we take a break from our usual format and use the opportunity to reflect on the potential ramifications, both good and bad, of Elon Musk’s takeover of Twitter. We’ll also spend a little time discussing how Twitter might be useful to your overall business, depending on your objectives.
In this episode, we talk about the importance of getting onto the TikTok platform if you haven’t already, and specifically look at a single tactic that you can use to get your first pieces of content posted to your account — that being the Duet function that allows you to record your own video side-by-side with another account’s video.
In this episode, we go over some high-level thoughts and strategies pertaining to Snapchat.
In this episode, we take a closer look at how you should curate playlists on your YouTube channel, and the importance of doing so with regard to the YouTube algorithm and overall search-ability of your videos and channel.
In this special Episode 50, we take a step back to reflect on the meaning of being an entrepreneur, being a risk-taker. We discuss the challenges of wearing all the different hats in a business, especially when you’re first starting out, and the potential benefits of offloading marketing to an external firm like Pransform. We also remind listeners to claim their free social media audit at our website.
In today’s episode, we’ll cover how to create tweet threads on Twitter, and go over some ideas for maximizing the potential reach and engagement you can derive from threads.
In this episode, we introduce the concept of paid traffic and paying for ads, such as Facebook or YouTube ads, versus generating reach through organic content development and posting. We discuss at the very high-level the trade-offs between using organic and paid strategies.
In this episode, we discuss some novel ways to look at a single piece of content and turn it into multiple pieces of content. By doing this, we give ourselves a better chance of achieving higher rates of content production, and improve our chances of reaching the intended audience.
In this episode, we’ll take a look at some news that came out this week for both Facebook and Twitter and discuss the impacts on your business and your marketing efforts. For Facebook, the news centered on its ability to target demographic interests within its ad platform; for Twitter, the news centered on the opening up of the professional profile option, which should provide you additional insights into Twitter marketing efforts for your business.
In this episode, we’ll explore a few novel approaches to developing and leveraging Q&A content, especially when you’re first starting out and don’t have the digital audience in place yet to generate native Q&A content.
In this episode, we’ll take a look at VaynerMedia’s “Vayner Volume Model” of content testing and development, as discussed in AdWeek’s piece on VaynerMedia this week.
In today’s episode, we examine the benefits of setting goals versus developing habits. We talk about how good social media posting habits lead to consistency and help avoid getting hung up on production value, both key ingredients to building a brand over time in the digital space.
In this episode, we’ll take a brief look at the concept of influencer marketing and how you may be able to leverage it for your business.
In this episode, we’ll go over the top three methods for generating greater organic reach and engagement on LinkedIn in 2022. You might be surprised at #1!
In this episode, we’ll discuss the news this week that TikTok has expanded its video format limit to 10 minutes. We’ll explore both the practical and symbolic implications of the shift to now include longer-form video content as opposed to solely allowing short-form video.
In today’s episode, we’ll discuss the idea that a large volume of content is a prerequisite for elevating your business into a brand. We’ll also discuss tactics for leveraging content across distribution platforms and not getting overly obsessed with production value. Part of the inspiration for this episode comes from material published by Gary Vaynerchuk’s agency, Vaynermedia, called “How to Make 64 Pieces of Content in a Day.” Check out the link to it below: https://www.garyvaynerchuk.com/how-to-create-64-pieces-of-content-in-a-day/
In this episode, we’ll explore the benefits of going live on social media platforms in order to deliver video content to your audience. We also discussed the thought process you should employ when choosing which platform to go live on.
In this episode, we’ll talk about “philosophical assets” — that is, things like your company’s vision, mission, values, tagline and slogans that convey messaging about your business, why it exists and how it hopes to serve its customers. These items can often be overlooked, and it thus demands a degree of thoughtfulness that will pay dividends when you consistently infuse your marketing with these assets.
In this episode, we’ll cover some tactics for TikTok that involve increasing watch time and ensuring viewers watch your videos to completion. These metrics are important contributors to the organic reach that TikTok‘s algorithm will provide your videos.
In this episode, we’ll discuss some tactics you can use on Twitter to test and validate content for your long-form audio content, such as a podcast.
In this episode, we’ll take a look at another case study pertaining to the concept of existential benefits, which we first touched on back in Episode 24. In this case we’ll look at the Apple Watch series of commercials that came out in late 2021/early 2022 and dissect those commercials from the standpoint of how they exhibit features, benefits, and existential benefits.
In this episode, we conclude the 3-part series delving into the importance of the “know, like, trust” marketing principle. We examine what it means to move your customer through this journey into the final, most valuable portion of the sequence, where they’ve grown to trust your business and now view you as a brand versus a commodity.
In this episode, we continue the 3-part series begun in Episode 31, examining the concept of “know, like, trust” and how important it is to marketing and growing your business. This episode analyzes the “like” portion of that sequence, and provides tactics and ideas on how you can establish the “like” factor with your audience.
In this episode, we’ll discuss the absolute core principle in marketing known as “know, like, trust.“ Today will cover the “know” portion and go into depth about how crucial it is to your business that people get the opportunity to gain awareness of your business, and also get to know you as an individual. We’ll be following this episode with #32 and 33 where we cover the next two parts of this principle. Stay tuned!
In this episode, we’ll go through a step-by-step guide published by Later.com on how to create Instagram Reels. This trend of short-form video content isn’t going away anytime soon, so mastering things like Reels (as well as TikTok and YouTube Shorts) is critical to your business.
In this episode, we’ll take a close look at the role that Twitter can play for your business and some of the different advantages that it brings in terms of organic reach, content publication, and customer service.
In this episode, we’ll explore the three different types of content that you can produce for your digital marketing and social media channels: video, audio, and text. We’ll also take a close look at the advantages and disadvantages of each, and provide you suggestions as to where you can publish each type of content.
In this episode, we provide you with ideas for your first two posts to get started on TikTok. TikTok is no longer an emerging social media platform, it’s a mainstay that must be at least considered as a part of your omnichannel social media marketing strategy going forward.
In this episode, we’ll take a look at some breaking news in the digital marketing world, including Facebook‘s new privacy features and TikTok‘s new video sharing features. We’ll also discuss a software tool that may assist you in capturing and rendering testimonials for your business (see Episode 25).
In this episode, we take a close look at the importance of user testimonials as the premier type of content that you can publish to promote your business. We also look at a couple of different tactics that you can use to convince current and past clients who may be on the fence about recording themselves, to actually go ahead and make you the most important kind of testimonial — video testimonial.
In this episode, we take a look at the concept of “existential benefits” — the idea that extremely well-established brands can move beyond the traditional features-and-benefits model and move into a realm where they can equate and attach more esoteric concepts like mindset, lifestyle, attitude and personality to their brand. This in turn makes the viewer feel like if they too owned that product or received that service, they could equate themselves with that lifestyle. It’s the pinnacle of branding and a position all businesses should strive for as they grow and evolve.
In this episode, we’ll take a brief look at the various services Pransform provides from a digital marketing standpoint. From high-level campaign planning, to social media management and execution, as well as website optimization and SEO, we’ve got you covered. If you’re ready to take your marketing to the next level in 2022, drop us a line!
In this episode, we talk about a specific tactic you can employ to create more content: answering questions from your customers in a way that’s universally applicable to your audience. We’ll also talk about how you can turn this tactic into a live format and take your brand authority up another notch.
In this episode, we’ll go into significant detail on how to approach keyword analysis for use in your written, audio and video content. We’ll talk about different ways to locate and refine the keywords that will give you the best chance for increased organic reach for your content.
In this episode, we take a deep dive into Instagram captions, discussing why they’re so important, and how to optimize them from a strategy and tactics perspective.
In this episode, we’ll go over what we like to think of as the 3 stages or strata of marketing assistance and success you can have in your business: 1) marketing as a function of saving you time; 2) marketing as a function of growing your business (revenue, clients, etc.); and 3) marketing as a function of branding (“becoming a media company”). Each of these stages brings you increased opportunity for success and elevation in your business — the third and final stage allows you to transcend your competition and monopolize your business area by separating yourself through branding. Pransform will be publishing a lot of content on the media company concept specifically, so look out for that in future episodes and on our other social media channels.
In this episode we talk all about LinkedIn hashtag strategies, tactics and best practices. We also emphasize the importance of establishing and maintaining a strong presence on LinkedIn to buttress your B2B and B2C efforts.
In this episode, we’ll tackle the differences between paid and organic traffic from a strategy and intent perspective. We’ll look at the various pros and cons of each one and help you decide what’s best for your business.
In this episode, we take a look at the rise of TikTok and its growing dominance, not only in the short form video space, but across social media in general.
In this episode, we'll talk a bit about why you should consider starting a YouTube channel if you haven't done so already, and then we'll explore some tactics for optimizing your channel for organic reach, as well as audience impact and loyalty. We specifically cover things like your channel art, channel description, keyword analysis and selection, and publishing schedule.
In this episode, we discuss the importance of bookkeeping and accounting functions for your business, as well as the various reasons and advantages to eventually outsourcing those functions.
In this episode, we go over the high-level elements Pransform offers through our free social and digital marketing audit. We take a close look at your website performance and optimization, as well as social media platforms and activity. The audit is totally free and you can do whatever you’d like with the summary we provide from it. If you’re interested, contact us via our website or Facebook or LinkedIn pages. This is a great way to ensure you’re postured for success in the digital space for 2022.
In this episode, we’ll take a close look at the functionality and practical value of using Instagram Stories for your business. We’ll talk through 8 tips/tactics for making the most of Stories to maximize organic reach and user engagement.
In this episode, we discuss the importance of audio content and it’s impact on your audience’s time and attention span. We discuss the major audio delivery formats: podcasts, Clubhouse and Twitter Spaces.
In this episode, we’ll take a close look at the major differences between landing pages and websites, and the various tactics you can employ with both of them.
In this episode, we build off of what we discussed in Episode 7 regarding video content and captions, and dive a bit deeper into winning video content best practices and recommendations. Also make sure to check out the Social Media Today article that we quoted from (see link below), and download the 16-page report on video strategies located there.
https://www.socialmediatoday.com/news/facebook-shares-new-insights-into-the-key-elements-of-effective-video-conte/604940/
In this episode, we’ll discuss “trendjacking,” or the art of inserting your brand via social and digital media into culturally significant and relevant moments, often resulting in traffic spikes for your brand.
In this episode, we take a look at the importance of video content and its ability to create high levels of user engagement and organic reach on various social media platforms. We also talk a bit about the importance of captioning those videos in order to reach the widest possible audience.
In this episode, I discuss the news from today that Facebook was shutting down its facial recognition capability, the general trend recently of seismic changes surrounding Facebook, and the effects of all of this on your business. I also highlight the importance of diversifying your content platforms and the need to own your own traffic (i.e., email marketing).
In this episode, we’ll go into some details about how to create your website with the optimal user experience (UX) in mind. We break down 7 different areas to look at as you design and maintain your site.
In this episode, we discuss 7 common challenges faced by small businesses, and individuals CPAs specifically. Pransform has been assisting CPA firms create leverage in their business for over 18 years now, and we’re highly familiar with these challenges and how to overcome them.
Planning to create a logo for your brand? Thinking about revamping your logo? Confused about which color and design to choose? Pransform can help. This episode covers all of the details revolving around creation and design of logos. We go into depth about the various designs, styles, and colors, as well as methods you can use for protecting your logo from copyright and trademark infringement.
Apple’s iOS15 privacy update predominantly affects the email marketing strategies of advertisers. It is anticipated that email personalization might turn into a challenge for advertisers to implement. Want to know how the iOS 15 update affects marketers and what you can do about it? Then check out Episode 2 of the Pransform podcast!
Greetings, and welcome to the inaugural episode of the Pransform podcast!
Pransform specializes in digital transformation, including strategy & marketing, website & app development, and even content creation. We also assist businesses with their accounting & finance workflows. Having served clients across the USA, India, Thailand, Canada, and Singapore, we look forward to assisting many more businesses in experiencing successful digital journeys.
This podcast is designed to bring you valuable insights and practical, actionable tips on how to effect digital transformation in your business, to help you grow your client base, increase revenue and scale your enterprise.
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