Add Creative: Recent Episodes
Pencil
Welcome to Add Creative, a new podcast from Pencil that’s dedicated to sharing the unexpected ideas that changed the game for DTC founders & operators that you can leverage to grow your business.
Hosted by Chase, Head of Marketing & Growth at Pencil, Add Creative will cover a lot of ground and a wide range of topics, from how founders got their ideas for their business to what is the most profitable channel for your verticals and much more. But every interview will hit the level of tactical depth where actionable advice is found. We hope you’ll join us. Subscribe to “Add Creative” now and learn more at trypencil.com
This episode features, Adam Robinson (CEO of Retention.com), we discuss:
- How he landed on the idea for retention.com
- Why going big is the only option
- How he's grown since putting a bullseye on his back by making his billion-dollar Babe Ruth call out
- Why experimentation and lack of fear of the outcomes is a cheat code for him as a leader
And there's so much more...
Adam's incredible vitality and wit come through in every minute of this episode, excited for you to enjoy this!
Join 12,200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇
https://pencilai.beehiiv.com/
Or if you'd like to check out Pencil now, you can start 👇
https://shorturl.at/inKLZ
Use code AC15 to get 15% off your first year on all paid plans!
Follow Adam 👉 https://www.linkedin.com/in/retentionadam/
Check out 👉 Retention.com
You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI
Please follow and share this episode! People deserve to learn from Adam!
This episode features, Danil Salukov (CEO of Incense), we discuss:
- How he and his brother came up with the idea for Insense
- What kind of brands should be thinking about UGC creative
- How building a marketplace is the hardest type of business to start
And there's so much more...
Danil's optimism and fearlessness are inspiring, excited for you to enjoy this!
Join 12,200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇
https://pencilai.beehiiv.com/
Or if you'd like to check out Pencil now, you can start 👇
https://shorturl.at/inKLZ
Use code AC15 to get 15% off your first year on all paid plans!
Follow Will 👉 https://twitter.com/DanilSalukov
Check out Insense 👉 https://insense.pro/
You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI
Please follow and share this episode! People deserve to learn from Danil!
This episode features, Wil Nitze (CEO of IQBAR), we discuss:
- How he came up with the idea for IQBAR
- Why you shouldn't quit your day job when you are trying to build a company
- How getting shelf space in CPG is harder than you think
And there's so much more...
Will's openness to experimentation is such a refreshing thing to see, excited for you to enjoy this!
Join 12,200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇
https://pencilai.beehiiv.com/
Or if you'd like to check out Pencil now, you can start 👇
https://shorturl.at/inKLZ
Use code AC15 to get 15% off your first year on all paid plans!
Follow Will 👉 https://www.linkedin.com/in/will-nitze/
Check out IQBAR 👉 https://www.eatiqbar.com/
You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI
Please follow and share this episode! People deserve to learn from Will!
This episode features, Cherene Aubert (Head of Growth @ Bobbie) and he shares a massive amount of value on this episode.
We discuss all things Ads and how it relates to holiday and beyond. We break down:
- Why profitability is such a massive boon to your business (duh but really)
- How you can cultivate magic moments for your business to own the "holiday" outside of black Friday
- why most brand will fail without getting their businesses together
And there's so much more...
Cherene is a master, enjoy the show!
Join 8900+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇
https://pencilai.beehiiv.com/
Or if you'd like to check out Pencil now, you can start 👇
www.trypencil.com
Use code AC15 to get 15% off your first year on all paid plans!
Follow Cherene 👉 https://twitter.com/ChereneAubert
You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI
Please follow and share this episode! People deserve to learn from Cherene!
In today’s Add Creative conversation, we chat with Jesse Pujji (Founder & CEO of Gateway X & Kahani)
We discuss his views and experiences with entrepreneurship and personal growth.
He shares his journey through the early days of his career as he makes the jump from consulting to founding his first business, Ampush, making him one of the OG's of the paid media space.
We talk about his journey there from intense and chaotic growth to burnout, and how having children changed him. He shares a few things that helped change his path:
Coaching, rigorous prioritization, and learning where his zone of genius lies so he can lean into that regularly.
If you're interested in marketing or entrepreneurship, this episode is for you.
Jesse made this conversation feel way too short so we are going to ask him to do it again! Follow him!
Join 8800+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇
https://pencilai.beehiiv.com/
Or if you'd like to check out Pencil now, you can start 👇
www.trypencil.com
Use code AC15 to get 15% off your first year on all paid plans!
Follow Jesse on Twitter 👉 https://twitter.com/jspujji
You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI
Please follow and share this episode! People deserve to learn from Jesse.
This episode features, Phil Kiel (MD @ Hello Earth) and he shares a massive amount of value on this episode.
We discuss all things Ads and how it relates to holiday and beyond. We break down:
- What kind of campaign structure you should be targeting
- How to effectively test ads
- How to set up your landing pages + offers to drive the best conversions for your brand
And there's so much more...
Phil is special, enjoy the show!
Join 8700+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇
https://pencilai.beehiiv.com/
Or if you'd like to check out Pencil now, you can start 👇
www.trypencil.com
Use code AC15 to get 15% off your first year on all paid plans!
Follow Phil 👉 https://twitter.com/PhilKiel
You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI
Please follow and share this episode! People deserve to learn from Phil!
In today’s Add Creative conversation, we chat with Jem Bourouh (Founder & CEO @ Adcubator)
We discuss his views and experiences with growth, e-commerce, and entrepreneurship.
He shares how his early days in dropshipping shaped him. His experiences starting an agency on his own and growing it to have driven 300M+ in revenue for his clients. What growing his team has taught him about himself and what he believes mindset can do for your growth potential as an individual.
If you're interested in marketing or entrepreneurship, this episode is for you.
Jem has so much knowledge to share, you should be following him!
Join 8800+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇
https://pencilai.beehiiv.com/
Or if you'd like to check out Pencil now, you can start 👇
www.trypencil.com
Use code AC15 to get 15% off your first year on all paid plans!
Follow Jem on Twitter 👉 https://twitter.com/JemBourouhDE
You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI
Please follow and share this episode! People deserve to learn from Jem!
This episode features, Mirella Crespi (CEO of Creative Milkshake) and he drops so value 💣's!
We discuss all things Creative and how it relates to BFCM and beyond. We break down:
- The metrics that matter when measuring creative performance
- What kind of testing you should be doing leading into BFCM
- How new ads might not benefit you so focus on your greatest hits
And there's so much more...
Mirella is magnificent, enjoy the show!
Join 8500+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇
https://pencilai.beehiiv.com/
Or if you'd like to check out Pencil now, you can start 👇
www.trypencil.com
Use code AC15 to get 15% off your first year on all paid plans!
Follow Mirella 👉 https://twitter.com/mirellacrespi
You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI
Please follow and share this episode! People deserve to learn from Mirella!
This episode features, Carl Weische (CEO of Accelerated) and he drops so many 💎's.
We discuss all things Conversion Rate Optimization and how it relates to BFCM and beyond. We break down:
- 4-5 things your landing pages should be answering for no matter what
- How increasing AOV is the #1 thing you should be focused on
- The funnel type that gives you the best opportunities to expand AOV
- How to automate the ENTIRE process 🤯
Carl is amazing!
Join 8500+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇
https://pencilai.beehiiv.com/
Or if you'd like to check out Pencil now, you can start 👇
www.trypencil.com
Use code AC15 to get 15% off your first year on all paid plans!
Follow on Carl 👉 https://twitter.com/CarlWeische
You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI
Please follow and share this episode! People deserve to learn from Carl!
This episode features, Mandi Moshay (Founder @ Resident Consulting) and she drops so much 🔥.
She breakdown :
- How retention marketing is actually part of acquisition efforts as well as post-purchase.
- The types of research you should be doing to run better A/B tests in your retention efforts
- How October is the time to be getting new customers for the BFCM push, not November.
Don't miss out on this one!
Join 8500+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇
https://pencilai.beehiiv.com/
Or if you'd like to check out Pencil now, you can start 👇
www.trypencil.com
Use code AC15 to get 15% off your first year on all paid plans!
Follow Mandi on Twitter 👉 https://twitter.com/MandiMoshay
You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI
Please follow and share this episode! People deserve to learn from Mandi!
This episode features, This episode features, Ariel Rubin (Director of Comms @ Air) & Francis Zierer (Content Marketing Manager @ Air) and they drop so much 🔥.
They breakdown :
- the importance of brand when marketing, selling, and retaining customers, whether you're in B2B or DTC.
- How you can practically focus on brand today.
- how being a part of the culture and what's going on in the market should be imperative to your initiatives if you desire to have meaningful growth.
Join 8500+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇
https://pencilai.beehiiv.com/
Or if you'd like to check out Pencil now, you can start 👇
www.trypencil.com
Use code AC15 to get 15% off your first year on all paid plans!
Follow Ari on Twitter 👉 https://twitter.com/arieljrubin
Follow Francis on Twitter 👉 https://twitter.com/FZierer
You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI
Please follow and share this episode! People deserve to learn from Ron!
This episode features, Ron Shah (CEO of Obvi) and he gives so much value to brands ahead of BFCM. We break down:
- What metrics matter most when deciding to scale.
- What tools you should be using to give you better outcomes for cashflow during BFCM and beyond
- How small brands can make big moves.
Ron is the man, you should thank him for his generosity!
Join 8100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇
https://pencilai.beehiiv.com/
Or if you'd like to check out Pencil now, you can start 👇
www.trypencil.com
Use code AC15 to get 15% off your first year on all paid plans!
Follow Ron on Twitter 👉 https://twitter.com/obviceo
You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI
Please follow and share this episode! People deserve to learn from Ron!
In today’s conversation, we chat with Alex Greifeld (Ecommerce Growth Consultant & Founder of No Best Practices).
We discuss a wide range of things regarding growth and e-commerce as a whole and she brings the 🌶🥵
She breaks down how companies focus on acquisition and retention at the wrong times, and that she believes there is a revenue stage where each matter more.
Why measuring the incremental impact of your campaigns really matters.
And finally, how she would recommend you segment yourself if you're looking to start a company: are you passionate about a product or a channel expert. 🤔
Join 8100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here.
Or if you'd like to check out Pencil now, you can start here. Use code AC15 to get 15% off your first year on all paid plans!
Follow Alex on Twitter and check out No Best Practices.
You can email us questions directly at chase@trypencil or follow us on Twitter or Chase here.
Please follow and share this episode! People deserve to learn from Alex!
In today’s conversation,today’s episode features Arielle Jackson (Marketing Expert in Residence @ First Round Capital). We discuss the dissonance between brand and growth teams. How early stage companies should be thinking about brand building, and why she believes growth captures demand that already existed but brand develops it.
Arielle is truly exceptional at what she does, listen in and learn!
Join 8100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here.
Or if you'd like to check out Pencil now, you can start here. Use code AC15 to get 15% off your first year on all paid plans!
Follow Arielle on Twitter or sign up for her class here (it's amazing!)
You can email us questions directly at chase@trypencil or follow us on Twitter or Chase here.
Please follow and share this episode! People deserve to learn from Arielle!
In today’s conversation, Cherene shares her journey as a growth marketer and her learnings from being at a hyper-growth company like Bobbie. She digs into how to build a growth model when growth isn't on the company agenda. How to build a martech stack and what a modern marketing organization should look like.
Cherene is divine, we hope you enjoy it!
Join 8100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here.
Or if you'd like to check out Pencil now, you can start here. Use code AC15 to get 15% off your first year on all paid plans!
Follow Cherene on Twitter.
You can email us questions directly at chase@trypencil or follow us on Twitter or Chase here.
Please follow and share this episode! People deserve to learn from Cherene!
In today’s conversation, Matt shares his journey as a founder and how personal his WHY for creating Huron really is. How he tries to boil things down to their most fundamental through practicing first principles to solve problems, and how he believes customer experience and branding work together hand in hand in growing the business. This one is a lot of fun, and Matt is a wealth of knowledge!
Join 8100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here.
Or if you'd like to check out Pencil now, you can start here. Use code AC15 to get 15% off your first year on all paid plans!
Follow Matt on Twitter.
You can email us questions directly at chase@trypencil or follow us on Twitter or Chase here.
Please follow and share this episode! People deserve to learn from Matt!
In today’s conversation, April shares her journey as a solo founder and the hardships she's had to deal with as she pivoted into Cheeky Cocktails during the pandemic. How she feels about being able to innovate in a less up and coming market (Beverage) and her lessons for founders who want to deliver value to their customers first.
Join 8100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here.
Follow April on LinkedIn @ https://www.linkedin.com/in/april-wachtel-33573121/
You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/imchasemohseni
Please follow and share this episode! People deserve to learn from April!
In today’s conversation, Zach shares what his inspiration for building Foreplay was, what he's learned scaling Foreplay, and how he thinks about helping creative people + eCommerce marketers get value out of products.
This is a very fun talk, Zach is incredibly thoughtful, you're going to learn a lot!
Join 5500+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here.
Follow Zach on Twitter @ https://twitter.com/HireFireTeam
You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/imchasemohseni
Please follow and share this episode! People deserve to learn from Zach!
In today’s conversation, Jess shares his journey to founding the Fire Team agency. How being the biggest agency isn't his end goal, he wants to do great work, which, in his opinion, takes time and thoughtfulness.
We also go deep on creative theory and how every person can create a meaningful impact through the ads they produce. Excited for you to hear this one!
Join 5400+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here.
Follow Jess on Twitter @ https://twitter.com/HireFireTeam
You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/imchasemohseni
Please follow and share this episode! People deserve to learn from Jess!
In today’s conversation, Alexa shares her unique journey from educator to brand marketer with a stop on the performance marketing express along the way. The skills she learned with creative/data and how that's helped her communicate brand values for Triple Whale. Her most immense skill is connecting with people and understanding what makes them tick/why did they buy...or not? She shares some very actionable frameworks on how to extract customer feedback at scale. She drops heat, I hope you're ready!
Join 5400+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here.
Follow Alexa on Twitter @ https://twitter.com/AlexaKilroy
You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/imchasemohseni
Please follow and share this episode! People deserve to learn from Alexa!
In today’s conversation, we debate one of the hottest topics in DTC marketing. Is creative the biggest lever in performance?
The topics range from:
- Creative = the new targeting
- Targeting doesn't really exist anymore
- CRO drives more meaningful lift
- Offer is the biggest lever (John's Ferrari example is just 😂)
You can be the judge of who won but we hope you take away from great knowledge that will help you make better decisions and run smarter tests that help grow your business.
Join 5200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here.
Follow Barry on Twitter @ https://twitter.com/binghott
Follow John on Twitter @ https://twitter.com/johnjhcoyle
Follow Archit on Twitter @ https://twitter.com/archittbatlaw
You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/imchasemohseni
Please follow and share this episode! People deserve to learn from these amazing gentlemen!
In today’s conversation, Eli shares some of his core concepts around how you can build an exceptional CX experience, no matter the industry. How travelling the world helped him understand people on a much deeper level. That imposter syndrome, especially coming from a "non-traditional" background, and how doing things that don't scale can have an outsized impact on your business. There's way more to this episode than that summary, enjoy!
Join 5200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here.
You can learn more about Eli's newsletter @ https://eli.beehiiv.com/
Follow Eli on Twitter @ https://twitter.com/eliweisss
You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/imchasemohseni
Please follow and share this episode! People deserve to learn from Eli!
In today’s conversation, Dan digs into how much of his upbringing helped shape his entrepreneurial hunger which drove him to starting a business (the story is amazing) in college. From there he started his agency, right out of school, working with massive VC-backed companies on performance marketing. His major insight was, they don't have the power creative workflows to test at scale. This led him to founding Marpipe.
Our conversation goes left and right but it is focused on how we can deliver the most value to customers through creative at scale and it's a fun debate from two leaders on the front lines of creative automation.
Enjoy!
Join 5200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here.
You can learn more about Marpipe @ https://www.marpipe.com/
Follow Dan on Twitter @ https://twitter.com/danpantelo
You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/crmohseni
Please follow and share this episode! People deserve to learn from Amanda!
In today’s conversation, Carl shares how learning about himself unlocked massive possibilities for a new business. That being a founder/operator of a business before starting Accelerated helped him think about the business and understand his target market's painpoints. Why website testing is still in its infancy and how you can get some quick wins on the board. There's so much more to learn from Carl here. Enjoy!
Join 4300+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here.
You can learn more about Accelerated @ https://www.acceleratedagency.com/
Follow Carl on Twitter @ https://twitter.com/CarlWeische (one of the best follows on DTC twitter)
You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/crmohseni
Please follow and share this episode! People deserve to learn from Carl!
In today’s conversation, Amanda shares her thoughts on how you'll be able to grow in the future on twitter, what you need to focus on when trying to grow your personal brand, that focusing on a niche and driving at it repeatedly is the key to finding an audience, and how having a personal brand can help drive organic traffic to your brand. This is a masterclass on building yourself into a brand that benefits whenever you work. Enjoy!
Join 4300+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here.
You can learn more about Amanda @ https://amandanat.com/
Follow Amanda on Twitter @ https://twitter.com/amandanat
You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/crmohseni
Please follow and share this episode! People deserve to learn from Amanda!
In today’s conversation, Barry shares his thoughts on the difference between growth & performance marketing and how you should be thinking about it. How to work properly with creators and how to create content that cuts through the noise to drive meaningful impact to your business. There's so much more in here to enjoy!
Join 4300+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here.
You can learn more about Barry @ https://www.barryhott.com/
Follow Barry on Twitter @ https://twitter.com/binghott
You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/crmohseni
Please follow and share this episode! People deserve to learn from Barry!
In today’s conversation, Ron shares his thoughts on how to connect with your manufacturers to leverage them as a innovation centers, how trust is the core of all great founding relationships, how being focused on delivering for the customers, no matter how hard it is has been a true differentiator, and how not every deal is the right deal for your business. This one is incredible!
Join 4300+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here.
You can learn more about Obvi @ https://myobvi.com/
Follow Ron on Twitter @ https://twitter.com/obviceo
You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/crmohseni
Please follow and share this episode! People deserve to learn from Ron!
In today’s conversation, Ovadia & Zack share their perspective on how to grow a profitable business that can weather economic hardship. How involving customers and their feedback in the process can help you develop new products and how a simple thesis, and delivering on that time and again is a BIG IDEA. This is a good one!
Join 4300+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here.
You can learn more about The Perfect Jean @ https://www.theperfectjean.nyc
You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/crmohseni
In today’s conversation, Tye shares his perspective on the channels that are working best for his clients. How there is a right time to start running affiliate campaigns, and the observation that growth is still very misunderstood in DTC. This is a good one!
Join 4300+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here.
You can connect Tye on twitter @ https://twitter.com/tdegrange
You can learn more about Round Barn Labs @ https://www.roundbarnlabs.com
You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/crmohseni
In today’s conversation, Felix shares his learnings from growing up in his family business in Germany, how insights are still underhyped and utilized in a world of tactics, and how audience + niche are the things that will drive growth for businesses into the future.
Our favorite part at the frameworks he gives us to either create these process with no capital on hand or at scale.
Join 4300+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here.
You can connect Felix on Linkedin @ https://www.linkedin.com/in/felixrossknecht/
You can learn more about Route & Rise @ https://www.routeandrise.com/
Here is our favorite article he just wrote -> https://www.routeandrise.com/thinking/third-wave-dtc
You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/crmohseni
In today’s conversation, Rob explores the ins and outs of transitioning from his successful career as a film producer to DTC founder. Rob pulls back the curtain on the many challenges he's faced during his journey, learning how to run his business from the ground up.
We also dig into the tools that have helped him automate his revenue generation process and meet his customers where they are and he shares an unusual audience that has been a core driver of the brand's success.
Join 4300+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here.
You can follow Rob on Linkedin @robcarliner
You can learn more about our advertiser Angela Caglia at angelacaglia.com
You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/crmohseni