Healthy Brands with Howie Chan: Recent Episodes
howie
My name is Howie Chan, and my purpose is to help build the healthiest brands on the planet so we can all live healthier and happier. I'm grateful to have conversations with people who have built or are building companies, products and services that make different areas of our health better. I'll be sharing them with you through this podcast so you can take the lessons, insights and tools that I've uncovered to build #healthybrands.
In this episode, Oliver Aust, a master communicator from Berlin hosts a chat with me in the hot seat.
I talk about my favorite topic: BRAND.
Enjoy!
How I can Help You
- Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters
- Download free brand strategy guides
- 1:1 Personal brand coaching
Oliver Aust is the founder and CEO of EO Ipso Communications. He is also a well published author, having written a number of books about communications: Unignorable, Message Machine and How to Speak Like a CEO. Oliver is based in Berlin, Germany.
Learn more about Oliver
· EO IPSO Communications
· Website
Books
· MessageMachine
· Unignorable
· Speak like a CEO
Topics
· The three myths of communications
· Oliver’s journey: from corporate to entrepreneurship
· The lure of the “Spin Doctors”
· The 5 pillars of great communications
· Connecting personal stories to a company’s mission
· The world of EasyJet
· Crisis communications
· The role of the brand in cultural issues
· The one insight in life
· What is a healthy brand
Connect with Howie
How I can Help You
- Join 40,000+ receiving weekly strategies over email & social from scientific research and the lives of legends. Self-Mastery 2.0. Subscribe to Legend Letters
- Download free brand strategy guides
- 1:1 Personal brand coaching
Stephen Houraghan is the founder of Brand Master Academy and host of the Brand Master podcast. He started his journey as a stockbroker and now trains creatives on brand strategy.
Learn more about Stephen:
Brand Master Academy
Instagram
LinkedIn
YouTube
Lessons:
- Transition to design and journey
- Organic growth in brand strategy
- Navigating career transitions
- Embracing change in the market
- Value of education in strategy
- Building an audience through content
- Personal connections for brand expansion
- Podcasting and industry trends
- A devastating client story
Connect with Howie:
How I can Help You
- Join 40,000+ receiving weekly strategies over email & social from scientific research and the lives of legends. Self-Mastery 2.0. Subscribe to Legend Letters
- Download free brand strategy guides
- 1:1 Personal brand coaching
Jacob Cass is the founder of JUST Creative and the co-host of the JUST Branding podcast. He is a prolific strategic brand identity designer, working with notable brands like the city of San Francisco, Jerry Seinfeld’s Comedians in Cars Getting Coffee and Nintendo. Jacob is based in Sydney, Australia.
Matt Davies is a brand and culture consultant and advisor to CEOs and leaders. He is the other co-host of the JUST Branding podcast. Matt is a certified brand specialist & strategist as well as an award winning executive advisor in the UK.
Learn more about Jacob
· Website
Learn more about Matt
· Website
Lessons
· Taking a chance on brand strategy
· From “enemies” to co-hosts
· Learnings from the JUST Branding podcast
· Evolving trends in branding
· Blowing your own trumpet
· What it takes to build a strong brand
· Differentiation vs. distinctiveness
· The debate on purpose driven branding
· The importance of genuine relationships
· Designing your work around an ideal life
· The power of collaboration
· A real confession about workshops
· The opportunity in Healthcare brands
Episode website URL:
https://www.healthybrandconsulting.com/podcast/jacobandmatt-ep30
Connect with Howie:
How I can Help You
- Join 40,000+ receiving weekly strategies over email & social from scientific research and the lives of legends. Self-Mastery 2.0. Subscribe to Legend Letters
- Download free brand strategy guides
- 1:1 Personal brand coaching
Julian is the founder of Strategy Finishing School and has worked with the biggest brands like Uber, Facebook, Apple and Disney. After many years leading strategy at the top ad agencies in the world, he realized that so many people work in strategy but they’ve all had to learn it themselves. We dig into his frameworks, his stories, and his personal brand. If you are into brand, into strategy, you won’t regret listening to this one.
Learn more about Julian:
· TikTok
· X
· YouTube
· Website
Topics covered:
· The 1,2,3 of strategy
· The refreshed comms framework: Live, look, buy
· The biggest mistake B2B marketers make
· Benefit ladder exercise in real time
· Emotional benefit: do we need it to be unique?
· The best definition of an insight
· Imposter syndrome and how to get over it
· Personal branding and your wardrobe
· Julian’s biggest regrets
Episode website URL:
https://www.healthybrandconsulting.com/podcast/juliancole-ep28
Connect with Howie:LinkedIn
BONUS:
Use special coupon code HEALTHYBRAND to get a 25% discount for the Strategy Finishing School course. Link HERE
How I can Help You
- Join 40,000+ receiving weekly strategies over email & social from scientific research and the lives of legends. Self-Mastery 2.0. Subscribe to Legend Letters
- Download free brand strategy guides
- 1:1 Personal brand coaching
Pat Kothe is the CEO of EM Device Lab, a medtech company focused on bringing treatments to emergency medicine. He is also the host of Mastering Medical Device, a podcast to help med device professions accelerate their career.
Learn more about Pat
· Mastering Medical Device
· EM Device Lab
Lessons
· Brand is reputation
· The curse of knowledge
· Transitioning from a product focused startup
· Mistakes and red flags in hiring
· The importance of a brand audit
· Differentiating your brand
· Owning your entry marketplace
· Understanding the customer
· Moving up your career
· Recognize the fallibility of your leaders
· The aha moment in Pat’s life
Episode website URL:
https://www.healthybrandconsulting.com/podcast/patkothe-ep28
Connect with Howie:
How I can Help You
- Join 40,000+ receiving weekly strategies over email & social from scientific research and the lives of legends. Self-Mastery 2.0. Subscribe to Legend Letters
- Download free brand strategy guides
- 1:1 Personal brand coaching
Martin Zarian is a certified brand strategist, brand architect, and identity designer with 15+ years of experience. He is the co-founder of Factory 39, a brand and software consultancy. He has worked with companies like FIFA, Sharp, Dr. Oetker and numerous other brands.
Learn more about Martin
· Website
Lessons
· The power of brand purpose
· How to communicate value effectively
· The rationality myth
· Purpose activation and ROI
· The influence of emotion on decision making
· Creating a safe and fun environment in workshops
· Converting non-believers in brand
· How to transform yourself and push through fear
· Confronting difficult conversations
· Branding to breakdown silos
· The ‘aha’ in Martin’s life
Episode website URL:
https://www.healthybrandconsulting.com/podcast/martinzarian-ep27
Connect with Howie:
How I can Help You
- Join 40,000+ receiving weekly strategies over email & social from scientific research and the lives of legends. Self-Mastery 2.0. Subscribe to Legend Letters
- Download free brand strategy guides
- 1:1 Personal brand coaching
Mita Mallick is a corporate change-maker with a track record of transforming businesses. Her passion for inclusive storytelling led her to become a Chief Diversity Officer, to build end to end inclusion ecosystems across big and small organizations. Mallick has brought her talent and expertise to companies like Carta, Unilever, Pfizer, AVON, Johnson & Johnson and more. Mita is also the cohost of the popular podcast, The Brown Table Talk, part of the LinkedIn Podcast Network. She is also an author - Reimagine Inclusion: Debunking 13 Myths to Transform Your Workplace (coming out on October 3, 2023), pre-order below!
Learn more about Mita
· Entrepreneur
Pre-Order
Amazon
Lessons
- How inclusion activates brand
- Employees - the forgotten consumer
- Deep diving into three myths from the book
- Race privilege and self-education
- Toxic leaders and systems of equity
- Pay inequities and the no-negotiation rule
- Tips on building a personal brand while working for corporations
- The discipline and process of book writing
- The ‘aha’ in Mita’s life journey
Episode website URL:
https://www.healthybrandconsulting.com/podcast/mitamallick-ep26
Connect with Howie:
How I can Help You
- Boost your personal brand & charisma: Subscribe to Legend Letters
- Download free brand strategy guides
- 1:1 Personal brand coaching
Wes Henstock is the Hip-hop brand strategist. Coming up in the world of fashion and music, he’s worked with folks like Damon John, and brands like Armani Exchange, DKNY, and Tommy Hilfiger. Wes is a Founder and CEO of Confid3ntial, a brand design agency and he is also an instructor at Level C, a brand strategy educational platform from the legendary Marty Neumeier.
In this episode, we dive into his journey and key pieces of wisdom for anyone interested in the world of brand.
WARNING: Explicit, entertaining, and educational
In this episode:
- The importance of strategy in the creative process
- The power of strategy show & tell
- Misconceptions about brand strategy
- Workshops are critical to the alignment of the compony
- Tips on running an amazing workshop
- The Obituary Technique
- The purpose of having a purpose
- How strategy should be like Hip-Hop
- Challenges in the healthcare industry
Work with Howie:
Healthy Brand Consulting
Connect with Howie:
TikTok
Get more from Healthy Brands:
- Subscribe to Healthy Brand Mondays: 1 branding lesson every Monday in your inbox
- Download messaging toolkit and other free brand strategy guides
- Work with me
Connect with Howie:
- TikTok
- YouTube
I had a fascinating discussion with Nathan Goldstein, Founder and CEO of Duo Health, a new kind of medical group serving patients with chronic kidney disease about all things healthcare and brand. As a highly successful executive and entrepreneur, Nathan shares his views about how to build organizations that can make a practical difference in healthcare.
Learn more about Nathan:
- DuoHealth.com
Other Resources:
Book mentioned in the podcast: A Paradise Built in Hell by Rebecca Solnit
Topics:
- Duo Health, a new kind of medical group that promises to be by your side
- If you don’t have a brand, you can’t scale
- Think behaviors NOT culture
- Develop mavericks not renegades through organizational identity
- Don’t make promises you can’t keep – ie. transforming healthcare
- Serve EVERYONE, don’t leave money but most of all meaning on the table
- Health equity doesn’t happen on its own
- Brand is relationships and relationships grow at the speed of trust
- Strategy is defining the obstacles that are in your way
Ways I can help you:
- Subscribe to Healthy Brand Mondays: Leverage brand thinking to accelerate your growth
- Download free guides and tools: Learn from my years of experience as a brand strategist
- Work with me: Be a podcast guest or hire my services for your brand
Get more from Healthy Brands:
- Subscribe to Healthy Brand Mondays: 1 branding lesson every Monday in your inbox
- Download messaging toolkit and other free brand strategy guides
- Work with me
Connect with Howie:
- TikTok
- YouTube
In this conversation with Ulli Appelbaum, Founder and Chief Strategist at First the Trousers then the Shoes – a brand research and strategy boutique, author and creator of the brand positioning workbook and a set of best-selling positioning method cards, we break down how Ulli became a contrarian and get his take on using that superpower to build winning brands.
Learn more about Ulli
- https://first-the-trousers.com/
Other resources
- The brand positioning workbook
- Positioning method cards
- Brand positioning course
Lessons
- Ulli’s journey of becoming a contrarian
- How to protect the core business while disrupting it
- Shepherding the brand from the POV of the customers
- Three ways to thrive as a contrarian
- Curiosity of a contrarian - hold strong opinions loosely
- Learn from failures and don’t hesitate to change your mind
- Discussions and stories about Hallmark, Bud Light and Wrigley
Episode website URL:
https://www.howiechan.com/blog/podcast-ulliappelbaum-ep23
Get more from Healthy Brands:
- Subscribe to Healthy Brand Mondays: 1 branding lesson every Monday in your inbox
- Download messaging toolkit and other free brand strategy guides
- Work with me
Connect with Howie:
- TikTok
- YouTube
Margaret Hartwell is a creative catalyst for organizations and author. She helps innovation teams, CEOs, and emerging leaders with transformation, culture, team development, and anytime their teams get stuck. We talked about what are archetypes and how do we leverage them when building brands.
Learn more about Margaret
https://www.archetypesinbranding.com/
http://liveworkcoaching.com/
Book
Archetypes in branding
Lessons
- The definition and power of archetypes
- Evolution of archetypes is not just expected, but needed
- Stereotypes are reductive and archetypes are expansive
- Don’t use archetypes as personas – focus on the organization
- The pitfalls of brand archetype work: too meta, trying to be perfect, stuck in a style guide
- Techniques to warm up a group for an archetype workshop
- The critical litmus test for any engagement
Ways I can help you:
- Subscribe to Healthy Brand Mondays: Leverage brand thinking to accelerate your growth
- Download free guides and tools: Learn from my years of experience as a brand strategist
- Work with me: Be a podcast guest or hire my services for your brand
Connect with Howie:
TikTok
Get more from Healthy Brands:
- Subscribe to Healthy Brand Mondays: 1 branding lesson every Monday in your inbox
- Download messaging toolkit and other free brand strategy guides
- Work with me
Connect with Howie:
- TikTok
- YouTube
In this episode of the Healthy Brand Podcast, I had a great discussion with Meg Beckum, Executive Creative Director and Paul Collins, Executive Director of Strategy & Innovation from Elmwood, a brand design consultancy. We dove into the potential conflicts of creatives and strategists, where to find big ideas, and how to create desire in the world of healthcare.
Learn more about Meg and Paul:
Meg LinkedIn
Paul LinkedIn
Elmwood
Lessons
- Strategy needs to be provocative by having a point-of-view
- Choose debate over framework, conflict over compliance
- Make healthcare brands desirable through emotional rewards
- Get strategic inspiration in the arts and culture instead of peers
- How to be a super star creative
- The epiphanies of Paul and Meg during a pivotal moment of their lives
Episode website URL:
https://www.howiechan.com/blog/podcast-megandpaul-ep21
Ways I can help you:
- Subscribe to Healthy Brand Mondays: Leverage brand thinking to accelerate your growth
- Download free guides and tools: Learn from my years of experience as a brand strategist
- Work with me: Be a podcast guest or hire my services for your brand
Connect with Howie:
TikTok
Get more from Healthy Brands:
- Subscribe to Healthy Brand Mondays: 1 branding lesson every Monday in your inbox
- Download messaging toolkit and other free brand strategy guides
- Work with me
Connect with Howie:
- TikTok
- YouTube
Maureen Alves is the Chief Strategy Officer (CSO) at Havas Health Plus, a creative and experience design agency focused on health. We talk about her journey from a copywriter to the top of her profession and her philosophies about brand building.
Learn more about Maureen Alves:
Top 10 Principles
Brand Strategy is:
-
Leading with empathy
-
A state of mind
-
Nature with nurture
-
Starting with clutter, ending in clarity
-
Seeing from different perspectives
-
Multi-dimensional and evolving
-
Finding the hidden gem
-
Not being afraid of being human, being vulnerable
-
A team sport, not a solo endeavor
-
Honest and true
Episode website URL:
https://www.howiechan.com/blog/podcast-maureenalves-ep19
Ways I can help you:
- Subscribe to Healthy Brand Mondays: Leverage brand thinking to accelerate your growth
- Download free guides and tools: Learn from my years of experience as a brand strategist
- Work with me: Be a podcast guest or hire my services for your brand
Connect with Howie:
TikTok
Get more from Healthy Brands:
- Subscribe to Healthy Brand Mondays: 1 branding lesson every Monday in your inbox
- Download messaging toolkit and other free brand strategy guides
- Work with me
Connect with Howie:
- TikTok
- YouTube
Scott Milano is the founder of Tanj, a brand naming and language studio specializing in helping brands change the world one word at a time. We talk about the considerations you need to have when naming, why naming is not as easy as it seems, and how he came to name the Nintendo Wii.
Learn more about Scott Milano
-
LinkedIn
-
Tanj
Top 3 Lessons:
-
Your brand name is the tip of your storytelling spear
-
Naming can seem easy, but DIY at your own risk
-
Context and creativity is the secret sauce to a great name
Resources:
- Chat Namer
Ways I can help you:
- Subscribe to Healthy Brand Mondays: Leverage brand thinking to accelerate your growth
- Download free guides and tools: Learn from my years of experience as a brand strategist
- Work with me: Be a podcast guest or hire my services for your brand
Connect with Howie:
TikTok
YouTube
Get more from Healthy Brands:
- Subscribe to Healthy Brand Mondays: 1 branding lesson every Monday in your inbox
- Download messaging toolkit and other free brand strategy guides
- Work with me
Connect with Howie:
- TikTok
- YouTube
Josh Ingram is founder and principal of the Most Wanted Co., a strategic growth consultancy at the intersection of brand, innovation, and performance. Josh has worked at the biggest brand agencies on the planet, ranging from Interbrand, Straight Line, to Jack Morton and also worked with big brands like Virgin, Under Armour, Intel, & Walgreens.
Learn more about Josh Ingram:
-
LinkedIn
-
www.themostwanted.co
Top 3 Lessons:
-
Leverage both brand and performance marketing – “a match made in heaven”
-
Build your brand by focusing on the outcomes you want
-
Have a bag of tricks ready for any occasion
Episode website URL:
https://www.howiechan.com/blog/podcast-joshingram-ep18
Resources
- Creative Confidence by Tom and David Kelley
Ways I can help you:
- Subscribe to Healthy Brand Mondays: Leverage brand thinking to accelerate your growth
- Download free guides and tools: Learn from my years of experience as a brand strategist
- Work with me: Be a podcast guest or hire my services for your brand
Connect with Howie:
TikTok
YouTube
Get more from Healthy Brands:
- Subscribe to Healthy Brand Mondays: 1 branding lesson every Monday in your inbox
- Download messaging toolkit and other free brand strategy guides
- Work with me
Connect with Howie:
- TikTok
- YouTube
Félix Chinea, MD is the head of health equity and inclusion strategy at Doximity, an online networking service for medical professionals with over 2 million members. He's also on the board of Startup Health's Health Equity Moonshot Impact Board.
Learn more about Félix Chinea, MD:
-
Twitter
-
LinkedIn
-
www.doximity.com
Top 3 Lessons:
-
The definition of DE&I and health equity
-
Value exchange for long-term impact
-
The curb cut effect
Episode website URL:
https://www.howiechan.com/blog/podcast-felixchinea-ep17
Resources
-
Annie Jean Baptiste
-
Michelle Mijung Kim – Book: The Wake Up
Ways I can help you:
- Subscribe to Healthy Brand Mondays: Leverage brand thinking to accelerate your growth
- Download free guides and tools: Learn from my years of experience as a brand strategist
- Work with me: Be a podcast guest or hire my services for your brand
Connect with Howie:
TikTok
YouTube
Get more from Healthy Brands:
- Subscribe to Healthy Brand Mondays: 1 branding lesson every Monday in your inbox
- Download messaging toolkit and other free brand strategy guides
- Work with me
Connect with Howie:
- TikTok
- YouTube
Geralyn Ritter survived near-fatal injuries in the derailment of Amtrak 188 outside Philadelphia where eight passengers were killed and over 150 injured in 2015. She is an author, a mum of three and currently Executive Vice President of External Affairs and ESG at Organon, a health care company focused on women’s health.
Learn more about Geralyn Ritter
-
LinkedIn
-
Geralyn’s Website
-
Organon Executive Profile
Top 3 Lessons:
-
Resilience is a skill anyone and any company can build
-
What pain can teach us about perceptions and brand reputation
-
How to build a personal brand while being an employee
Episode website URL:
https://www.howiechan.com/blog/podcast-geralynritter-ep16
Resources
- Bone by Bone by Geralyn Ritter (100% of proceeds go to non-profit organizations that support trauma professionals and trauma survivors
Ways I can help you:
- Subscribe to Healthy Brand Mondays: Leverage brand thinking to accelerate your growth
- Download free guides and tools: Learn from my years of experience as a brand strategist
- Work with me: Be a podcast guest or hire my services for your brand
Connect with Howie:
TikTok
YouTube
Get more from Healthy Brands:
- Subscribe to Healthy Brand Mondays: 1 branding lesson every Monday in your inbox
- Download messaging toolkit and other free brand strategy guides
- Work with me
Connect with Howie:
- TikTok
- YouTube
Jason Vana is the founder of Shft, a Brand and content strategy agency focused on B2B companies – helping them become the only choice for their customers. He is also an established thought leader in the world of B2B, with over 50K followers on LinkedIn.
Learn more about Jason:
-
Twitter
-
LinkedIn
-
https://shft.agency/
Top 3 Lessons:
-
Branding is not a marketing function; it cuts across everything
-
There are no impulse buys in B2B, branding is the only way to generate sustained demand
-
“Different” always beat “better”: lean into what makes the brand unique
Episode website URL:
https://www.howiechan.com/blog/podcast-jasonvana-ep15
Ways I can help you:
- Subscribe to Healthy Brand Mondays: Leverage brand thinking to accelerate your growth
- Download free guides and tools: Learn from my years of experience as a brand strategist
- Work with me: Be a podcast guest or hire my services for your brand
Connect with Howie:
TikTok
YouTube
Get more from Healthy Brands:
- Subscribe to Healthy Brand Mondays: 1 branding lesson every Monday in your inbox
- Download messaging toolkit and other free brand strategy guides
- Work with me
Connect with Howie:
- TikTok
- YouTube
Dan Budwick is the founder and CEO of 1AB, a communications agency focused on early stage Biotechnology companies – helping them tell stories and build their brands. In this episode, he shares the secrets of what it takes for Biotech companies to get investors and the public behind them, as these companies seek to break the boundaries of science and pursue cures and treatments in a world ridden with failure.
Learn more about Dan:
-
Twitter
-
LinkedIn
-
1AB
Top 3 Lessons:
-
Withstand inevitable failures by building a trusted brand
-
Simplify the scientific story to reach a broader audience
-
Invest in the compounding power of relationships
Ways I can help you:
- Subscribe to Healthy Brand Mondays: Leverage brand thinking to accelerate your growth
- Download free guides and tools: Learn from my years of experience as a brand strategist
- Work with me: Be a podcast guest or hire my services for your brand
TikTok
YouTube
Get more from Healthy Brands:
- Subscribe to Healthy Brand Mondays: 1 branding lesson every Monday in your inbox
- Download messaging toolkit and other free brand strategy guides
- Work with me
Connect with Howie:
- TikTok
- YouTube
Mark Miller, co-founder of Historic Agency, leads product strategy, marketing transformation and brand. He has rebranded nearly 100 organizations and specializes in all things strategy including brand, product and marketing. He is the co-author of the Amazon bestseller “Culture Built My Brand."
Learn more about Mark:
-
Twitter
-
LinkedIn
-
Culture Built My Brand Book
-
Historic Agency
Top 3 Lessons:
-
Culture is the main reason behind brand success or brand failure
-
Culture is not just posters on the wall – there are six elements to building a thriving culture
-
Design experiences and processes that reflect the company’s values
Ways I can help you:
- Subscribe to Healthy Brand Mondays: Leverage brand thinking to accelerate your growth
- Download free guides and tools: Learn from my years of experience as a brand strategist
- Work with me: Be a podcast guest or hire my services for your brand
Get more from Healthy Brands:
- Subscribe to Healthy Brand Mondays: 1 branding lesson every Monday in your inbox
- Download messaging toolkit and other free brand strategy guides
- Work with me
Connect with Howie:
- TikTok
- YouTube
This is a special episode to wrap up the year. So instead of bringing a guest where I grill them and uncover the value bombs and the gems, I share my four biggest ahas from the 11 previous guests that I brought to the show.
The 4 Biggest Ahas:
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Silos are comfortable, but dangerous
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Action beats everything
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Your brand is not about you. It's what the audience wants
-
Take the opportunity before you and ask what if
Episode website URL:
https://www.howiechan.com/blog/podcast-special-ep12
Ways I can help you:
- Subscribe to Healthy Brand Mondays: 1 branding lesson every Monday in your inbox
- Download messaging toolkit and other free brand strategy guides
- Work with me
TikTok
YouTube
Get more from Healthy Brands:
- Subscribe to Healthy Brand Mondays: 1 branding lesson every Monday in your inbox
- Download messaging toolkit and other free brand strategy guides
- Work with me
Connect with Howie:
- TikTok
- YouTube
Carrie Lewis is a lifelong marketer in the consumer space, leading marketing for global brands like Sherwin Williams and Stanley Black and Decker. Most recently she pivoted and became a CMO at Metro Health System in Cleveland. Today, she works as a fractional CMO as part of Chief Outsiders. In our conversation a few weeks ago, we get real about what it was like to take her marketing chops into health care and her counter intuitive strategies she uses to turn around and generate $2 Bn in revenue for a struggling community hospital system.
Learn more about Carrie:
-
LinkedIn
-
Chief Outsiders
Top 3 Lessons:
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Embed marketing and branding into the entire organization, bringing together the great divide
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Personal stories are incredibly powerful, they bring hope to patients and can rally an organization
-
Gain trust from the executive team and get more budget for marketing by showing, not telling
Get more from Healthy Brands:
- Subscribe to Healthy Brand Mondays: 1 branding lesson every Monday in your inbox
- Download messaging toolkit and other free brand strategy guides
- Work with me
Connect with Howie:
- TikTok
- YouTube
Gary Grates is a veteran in the world of communications, who has held numerous executive leadership positions at the top PR firms like Edelman, GCI, and Real Chemistry. He is a C-suite whisperer who has worked with the world’s biggest brands like Pfizer, Merck, Genentech, HP, United Airlines and more. He was also the head of communications for General Motors North America. Gary is a speaker, writer, and professor at Syracuse University’s Newhouse School of Public Communications. Today, he is the Managing Partner of Grates Consulting Group.
Learn more about Gary:
-
LinkedIn
-
Website
Top 3 Lessons:
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Communications will fail if it’s just about communications
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Start business transformation with the lens of the brand, not the business
-
Forget your job description to figure out the real problem to solve
Ways I can help you:
- Subscribe to Healthy Brand Mondays: 1 branding lesson every Monday in your inbox
- Download free brand strategy guides
- Work with me
Get more from Healthy Brands:
- Subscribe to Healthy Brand Mondays: 1 branding lesson every Monday in your inbox
- Download messaging toolkit and other free brand strategy guides
- Work with me
Connect with Howie:
- TikTok
- YouTube
Ryan Flinn is currently the head of corporate communications at Kriya Therapeutics. He started his career as an editor and journalist where he spent more than a decade telling stories at Bloomberg and other media companies. Since then, he has held communication leadership positions at healthcare companies like JnJ and Audentes Therapeutics.
Learn more about Ryan:
Top 3 Lessons:
1. Always think about the audience first
2. Find the intersection between what the journalist needs and what your company wants
3. Tell stories that are simple and have the biggest rise or sharpest fall
Episode website URL:
https://www.howiechan.com/blog/podcast-ryanflinn-ep9
Ways I can help you:
- Subscribe to Healthy Brand Mondays: 1 branding lesson every Monday in your inbox
- Download free brand strategy guides
- Work with me
David Aaker serves as the Vice Chairman of Prophet and Professor Emeritus of Marketing Strategy at the Berkeley Haas School of Business. He an inductee of the American Marketing Association Hall of Fame and has written 18 books on brand and brand strategy that has sold over a million copies worldwide. His latest book is The Future of Purpose-Driven Branding: signature programs that impact & inspire both business and society.
Learn more about Dave:
- Website
Top 3 Lessons:
- Successful disruptive innovation requires branding
- Only through branding can you align disparate social programs and bring value to the business
- Follow your interests and curiosity on the way to mastery that’s unique
BONUS:The Future of Purpose-Driven Branding free e-book download
Resources and mentions:
- The Future of Purpose-Driven Branding by David Aaker - buy HERE
- Owning Game-Changing Subcategories by David Aaker - buy HERE
- Blue Ocean Strategy by Renée Mauborgne and W. Chan Kim - buy HERE
- The Innovators Dilemma by Clay Christensen - buy HERE
- Competitive Advantage by Michael E. Porter - buy HERE
Affiliate links – zero cost to you and a little something goes to support the Healthy Brands podcast 🙏🏽
Ways I can help you:
- Subscribe to Healthy Brand Mondays: 1 branding lesson every Monday in your inbox
- Download free brand strategy guides
- Work with me
In this interview with Lisa Bowers, she brings a perspective often lacking in Biotech – the arts. What’s fascinating about the discussion is the irony of that, but also a way to use our everyday experiences with the arts and humanities to improve our leadership and the brands we are trying to build.
Lisa was most recently the Chief Commercial Officer for Day One, Biopharma. Prior to that, she was the CEO, founder and board member of Rhia Ventures, a social impact investment organization focused on reproductive health. She was also the COO of Tara Health during that time. She had spent almost 17 years at Genentech and Roche, holding numerous leadership roles across marketing, sales, supply chain, and strategy. She has served on multiple boards and is currently on the board of Dice Therapeutics. She is also a classically trained pianist and Reiki practitioner.
Learn more about Lisa:
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LinkedIn
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Medium
Top 3 Lessons:
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Use the power of arts to become a better leader: ask yourself “how does this music or movie relate to what my team is trying to accomplish?”
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Enable “controlled recklessness” by building a team that can stand together and disagree openly
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View the process of branding as integral to the business when it needs to influence anyone to do anything
Resources and mentions:
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Miracle in a Box: A Piano Reborn
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The Five Dysfunctions of a Team, a book by Patrick Lencioni
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Ursula K, Le Guin, author and poet
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Seasons of Love – Rent, the musical
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Rodin’s hands
Episode website URL:
https://www.howiechan.com/blog/podcast-lisabowers-ep7
Ways I can help you:
- Subscribe to Healthy Brand Mondays: 1 branding lesson every Monday in your inbox
- Download free brand strategy guides
- Work with me
Your brand is not what you say you are, it’s who your audiences want you to be. We often build brands to our likeness, but the most important part of branding is to reflect the fantasy story of your target audiences.
In this interview with Stephanie Ouyoumijuan, she shares how we need to build role model brands, tapping into innate human behavior and leveraging influence science. She also shares her amazing story of how she serendipitously ended up in the healthcare space and ended up starting an agency from a farm.
Stephanie is the CEO of Revel8, previously known as Strategy Farm. Before that, she held senior strategy positions at world class agencies like DDB, Publicis and MullenLowe.
Learn more about Stephanie:
Top 3 Lessons:
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Build a role model brand whom audiences look up to and wish to become
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Let your audience segments decide which part of the brand personality to express
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A Healthy Brand is when your customers want you to make something you don’t currently make
Episode website URL:
https://www.howiechan.com/blog/podcast-stephanieouyoumjian-ep6
Ways I can help you:
- Subscribe to Healthy Brand Mondays: 1 branding lesson every Monday in your inbox
- Download free brand strategy guides
- Work with me
Geoff is the Executive Vice President of Corporate Affairs and Chief Communications Officer for Horizon Therapeutics. He has more than two decades of global healthcare communications experience before joining Horizon. Jeff worked at senior communications roles at premier agencies like Edelman, real chemistry GCI. He also spent time at AbbVie being a public affairs manager. In addition, he serves on the board of directors for the Child Restoration Outreach and Support organization and is a member of the Lake Forest College board of trustees, as well as the trustee for the Institute for Public Relations.
Learn more about Geoff:
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LinkedIn
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Twitter
Top 3 Lessons:
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Pull together a cross-functional team and co-create the new brand
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Develop a visual brand identity that can give you the chills
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Think of your company brand beyond its products to truly live its purpose
Episode website URL:
https://www.howiechan.com/blog/podcast-geoffcurtis-ep5
Ways I can help you:
- Subscribe to Healthy Brand Mondays: 1 branding lesson every Monday in your inbox
- Download free brand strategy guides
- Work with me
Abner is currently the founder and CEO of SameSky Health, a cultural experience company. Most recently he received the Joseph R. Biden, 2022 Presidential Lifetime Achievement Award. He sits on the boards of many nonprofits, including Manifest MedEx and California Black Health Network. Abner has a very distinguished public service record - He served alongside Massachusetts Governors Paul Cellucci and Jane swift from 1997 to 2002, was appointed by President George W. Bush to be in the Presidential Advisory Council on HIV and AIDS in 2001. He also served as a chairman of the international sub-committee and was also part of the Biden Harris campaign policy committee. His experience in HIV AIDS led him to become a founder and executive director of AIDS Responsibility Project, where he created the first business councils on HIV AIDS in Mexico and Jamaica. He started his career as a Bain consultant.
Learn more about Abner:
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Website
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LinkedIn
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Twitter
Top 3 Lessons:
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Develop an eye and an ear for opportunities, the best ones are not created by you, and they often show up clouded and disguised
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The healthcare market is not a normal market, you’ve got to follow the money
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To achieve big things, you need to invite others to join you by relentlessly talking about your big bold authentic vision in the most passionate way
Episode website URL:
https://www.howiechan.com/blog/podcast-abnermason-ep4
Ways I can help you:
- Subscribe to Healthy Brand Mondays: 1 branding lesson every Monday in your inbox
- Download free brand strategy guides
- Work with me
Abenaa is a 20+ year communications executive with a focus on Diversity, equity and inclusion (DEI) as well as healthy equity and social justice. She has been in senior leadership roles at agencies like MSL, Weber Shandwick, Edelman, and Real Chemistry where she counseled Fortune 500 companies on their DEI and thought-leadership efforts. She has since started her own firm, Elysee Consulting, specializing in this area.
Learn more about Abenaa:
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LinkedIn
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Twitter
Top 3 Lessons:
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Address DEI challenges with purpose and intent
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We can’t “solve” DEI in a silo, it requires the entire organization
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Being an ally in DEI requires that you learn more and speak out
Episode website URL:
https://www.howiechan.com/blog/podcast-abenaahayes-ep3
Ways I can help you:
- Download free guides (Healthy Brand Blueprint & Branding 101) to help you build healthy brands
- Work with me as a fractional CMO/CBO or through Healthy Brand Consulting (Schedule a 15 min intro call)
Scott is a serial entrepreneur in the healthcare space. He co-founded redlight therapy company, www.joovv.com and took it to eight figures within a few years. He also co-founded www.bigskybiomedical.com, a Medtech accelerator and two other Medtech companies. In addition to running companies and developing medical devices, Scott is a podcast host of www.medsider.com, a podcast where he interviews heavy hitters in the Medtech and Healthtech industry and has been doing that since 2010.
Learn more about Scott:
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Website
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LinkedIn
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Twitter
Top 3 Lessons:
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Take action even if you only have 80% of the information, you will figure out the rest later
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Design and storytelling is crucial, don’t let bad design ruin your pitch or your presentation
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Become a better sales person, we are all selling at one point or another, but understand that selling is never about you, it’s about them
BONUS:
Sign-up to the free Medsider newsletter, reply to the welcome email with #healthybrands and Scott’s team will pick 3 lucky winners in the coming weeks for a free 1-year subscription ($99 value).
Resources and mentions:
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Rand Fishkin on influence marketing www.stedavies.com/rand-fishkin/
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Ben Greenfield health consultant www.bengreenfieldlife.com
Episode website URL:
https://www.howiechan.com/blog/podcast-scottnelson-ep2
Ways I can help you:
- Download free guides (Healthy Brand Blueprint & Branding 101) to help you build healthy brands
- Work with me as a fractional CMO/CBO or through Healthy Brand Consulting (Schedule a 15 min intro call)
Brennan Marilla started his career as a sales rep in wine, then jumped into the medical industry with Novartis and then with Angiodynamics. After numerous accolades in sales, he joined Medtronic Cardiovascular. There he took on various sales and commercial leadership roles and when he went to Covidien, he ultimately became the GM for the entire Endovascular franchise. Brennan then transitioned into the start-up world to be the Chief Commercial Officer (CCO) for Surgical Specialties Corporation, turning around the $150M business and tripled its valuation in two years. He currently serves as the CCO & COO for Ossio, an Israel/US Orthopedics start-up.
Learn more about Brennan on LinkedIn
Top 3 Lessons:
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Push through adversity to build an even better brand than before. With a passionate team, you can use tough times as a driver for innovation around the “whole” product.
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In a start-up environment, hire for resilience. There will be numerous ups & downs in a start-up and companies can withstand the swings when its people and culture are built to push through.
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Healthy brands not only delight the customer, they surprise them every chance they get.
Resources and mentions:
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Ossio www.Ossio.io
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“Crossing the chasm” by Geoffrey A. Moore
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The “whole product concept” in the book “The Marketing Imagination” by Ted Levitt
(There are affiliate links so I get some dollars and cents towards creating the podcast. Thank you!)
Episode website URL:
https://www.howiechan.com/blog/podcast-brennanmarilla-ep1
Ways I can help you:
- Download free guides (Healthy Brand Blueprint & Branding 101) to help you build healthy brands
- Work with me as a fractional CMO/CBO or through Healthy Brand Consulting (Schedule a 15 min intro call)
My name is Howie Chan, and my purpose is to help build the healthiest brands on the planet so we can all live healthier and happier. In this podcast, I will be interviewing the brightest and the most inspiring people in the healthcare space about the company brands and product brands they are building. My job is to uncover lessons, tools, and inspiration to help healthcare marketers, communicators, and business leaders accelerate their careers and their brands.
I hope you join me on this journey!
For more information, click HERE