I Created That Podcast: Recent Episodes
Sarah Jansel
Welcome to the I Created That Podcast. This podcast is for those looking to be inspired to start an online business, marketing your business, and learn more about Shopify. I’m your host, Sarah Jansel, a former 20 year corporate veteran and executive turned creative entrepreneur. Today I'm CEO of Jansel & Co where we help clients build, brand and grow awesome Shopify stores. My guests and I are excited to share some exclusive tips about how to start a business, grow a business, and feature some super cool entrepreneurs and business partners who can help you do it too.
Gift guides provide a huge opportunity for those in the product based business - exciting news for Shopify store owners! I sat down with Nora Wolf, owner of Wolf PR and Wolf-Craft to talk about why gift guides are an incredible way to build your audience, brand, and sell more of your products.
In this episode, you will learn:
- Who are gift guides for
- Why gift guides a great way to expand your brand recognition and sales
- What product owners should consider if they want to be in gift guides
- Where you can find more information about gift guides
FREE Gift Guide Workshop: https://mailchi.mp/wolf-craft/pitching-holiday-gift-gudies-jansel
Tune into this episode to learn more!
Website - Wolf Craft: https://wolf-craft.com/
Website - Wolf PR: https://wolf-pr.com/
Follow Wolf Craft: https://www.instagram.com/go.wolf.craft/
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Free download - 3 Steps You Need To Take Before Building a Shopify store
When it comes to building a strong Shopify business and following - you need to spend time building your community! Community can help you gather input and feedback, become a strong referral source, and earn you consistent, growing revenue! I sat down with Meredith Dew, CEO of Wild Melon a western Canadian fashion boutique, to talk about how she’s cultivated a strong community that’s been the basis of her success.
In this episode, you will learn:
- What 23 years in the retail industry has taught Meredith
- How to connect with your customers and build a strong community
- How to use Facebook groups to engage your audience and increase your success
- Best practices for building a strong brand and finding your tribe
Tune into this episode to learn more!
Follow Wild Melon: https://www.instagram.com/wildmelonclothing/
Website: https://wildmelon.ca/
Facebook Group: https://www.facebook.com/wildmelonclothing
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Free download - 3 Steps You Need To Take Before Building a Shopify store
When we think of creating content, we often immediately think of social media. However, there are so many other forms of content you can use to market and connect with others for your business. I sat down with Lindsay Smith, Creative Marketing & Content Expert, to talk about the many forums and ways that you can create content that connects for your business.
In this episode, you will learn:
- How Lindsay helps with content and why she’s so passionate about it
- The types of content you can use and why you would use it
- How to show up authentically and show vulnerability
- Ways to get inspired to create cool content that connects (outside your office!)
Tune into this episode to learn more!
Follow Lindsay: https://www.instagram.com/lindsaysmithcreative/
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Free download - 3 Steps You Need To Take Before Building a Shopify store
Your legal and operations should be personal and match the tone of everything else you’re doing in your business - from contracts to policies, it all matters. I sat down with Danielle Stead Blanton, attorney and business strategist, to dive into the legal side of online business and how it can help you create a thriving, profitable business.
In this episode, you will learn:
- What legal considerations you have as a new or scaling business owner
- Red flags you should watch out for in your business
- Why policies aren’t boring and should be personalized to you and your business
- How legal agreements help you level up
Tune into this episode to learn more!
Website: https://www.daniellesteadblanton.com/
Follow Danielle: https://www.instagram.com/danielle.stead/
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Free download - 3 Steps You Need To Take Before Building a Shopify store
PR is typically a term that can make everyone cringe. When it comes to marketing in general, you often hear the “bad experience” stories from brands instead of the good ones - but not today! I sat down with Allison Ullo, PR Consultant and Founder & CEO of Leaves of Leisure, to talk shop about how PR can change the game for your business - and learn about how that played into launching her incredible tea brand.
In this episode, you will learn:
- How you can “turn your stress into press” with Allison’s PR tactics
- Who PR is for, when it’s appropriate, and how to use it to market and sell your products
- How Allison’s experience gave her a leg up on launching her tea brand on Shopify
- Why she chose to tie tea to activities her customers would love
Tune into this episode to learn more!
Follow Allison Ullo: https://www.instagram.com/allisonullo/
Follow Leaves of Leisure: https://www.instagram.com/leisureteas/
Website: https://www.leavesofleisure.com/
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Free download - 3 Steps You Need To Take Before Building a Shopify store
Here’s the 6th episode of the “Best of the I Created That Podcast” series:
If your goal is to always leave your customers with a smile on their face, create magical experiences for them with one-of-a-kind designs, and keep them coming back for more - this episode is for you. I sat down with Kerrie Fitzgerald, E-commerce business coach and podcaster, to talk about what brands do who create a cult-like following and experience for their customers - and how you can do it too.
In this episode you will learn:
- What Kerrie believes a cult-like brand looks like, and what they do
- Proven ways ecommerce stores can increase their sales
- What’s better: organic growth vs ads
- 6-figure secrets every business owner should know
Tune into this episode to learn more!
Website: https://www.kerriefitzgerald.com/
Instagram: https://www.instagram.com/kerrie.a.fitzgerald/
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Free download - 3 Steps You Need To Take Before Building a Shopify store
Here’s the 5th episode of the “Best of the I Created That Podcast” series:
Product-based businesses everywhere (aka Shopify stores) have the ultimate opportunity to maximize their sales during the busy holiday shopping season (September through January), if they take a planful approach. I sat down with Maria and Kristina from The Social Snippet to talk about the best approach to preparing for the holidays with your promotions, sales, emails and socials.
In this episode, you will learn:
- Maximizing sales during the busy holiday season
- Planning and preparation strategies
- Crafting effective holiday promotions
- Leveraging email marketing for the holidays
- Optimizing social media for increased sales
Don't miss this awesome episode as we uncover the best approaches for holiday success, offering invaluable insights to elevate your Shopify store!
Follow The Social Snippet: https://www.instagram.com/thesocialsnippet/
Thank you for tuning in to the I Created That Podcast!
Podcast #Ecommerce #HolidayShopping #Shopify #TheSocialSnippet #HolidayPromotions #SmallBusiness #Entrepreneurship #SocialMediaMarketing
And if you loved this episode, please recommend this podcast to a friend or write a review!
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Free download - 3 Steps You Need To Take Before Building a Shopify store
Here’s the 4th episode of the “Best of the I Created That Podcast” series:
The holiday shopping season for ecommerce stores typically runs August until January each year. This is an important time of year because it’s the time when consumers spend the most money, and in turn the best revenue opportunity for Shopify and product based business owners out there. To help you prepare for such a season, Sarah Jansel, shares her top tips on how to help you get ready and rock those holiday promotions.
In this episode, you will learn:
- Why you should prepare for the holiday shopping season and when
- What you need to consider as part of your holiday shopping plans
- The types of holidays you could promote and how to choose them
- What you need to schedule out and update before the holiday shopping season starts
Don't miss this awesome episode as we gear up for the holiday season, offering invaluable insights to help you rock your holiday promotions!
Thank you for tuning in to the I Created That Podcast!
Podcast #Ecommerce #HolidayShopping #Shopify #SarahJansel #HolidayPromotions #SmallBusiness #Entrepreneurship #ProductBasedBusiness
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Free download - 3 Steps You Need To Take Before Building a Shopify store
Here’s the 3rd episode of the “Best of the I Created That Podcast” series:
From Finance Consultant to Fashion Designer and Entrepreneur, our guest made a bold transition to building her own fashion business and building women up with her incredible brand. I sat down with Diana Nguyen, Podcaster and CEO of Madison / Savile, an influential lifestyle brand specializing in women's inspirational blazers and suits to talk about how you can live with passion and purpose - both in life and business.
In this episode, you will learn:
- What you should build a life around passion and purpose
- What’s influencing your purpose and why
- How passion and purpose change and shift as we get older (and why you should tune into it)
- Why Diana decided to build a fashion business, and how that’s powering her purpose
Don't miss this awesome episode as we uncover how to live with passion and purpose, offering invaluable insights to elevate both your life and business!
Connect with Diana:
Website: https://madisonsavile.com/
Instagram: https://www.instagram.com/madisonsavile/
Podcast #Fashion #Entrepreneurship #DianaNguyen #MadisonSavile #LifestyleBrand #WomenInBusiness #InspirationalFashion #PassionAndPurpose
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Free download - 3 Steps You Need To Take Before Building a Shopify store
Here’s the 2nd episode of the “Best of the I Created That Podcast” series:
Ever wondered what the difference is between building a business on Shopify vs Etsy? Not sure where you should start or which platform is right for you? Well in this episode we talk about exactly that! I sat down with Taylor Smith, co-owner of Studio Sisters, to talk about how she’s built a top 0.1% store on Etsy and grown her Shopify for her sticker business.
In this episode, you will learn:
- What platform Taylor and her sister built on first and why
- Why building a Shopify store was so important to Taylor’s brand
- The differences in marketing on Shopify vs Etsy
- Key marketing tactics and how to sell more using Shopify and Etsy together
Don't miss this awesome episode as we delve into the world of e-commerce, offering invaluable insights to help you choose the best platform for your business!
Connect with Taylor:
Website: https://taylorrenee.co/
Instagram: https://www.instagram.com/taylorrenee.co/
Thank you for tuning in to the I Created That Podcast!
Podcast #Ecommerce #Shopify #Etsy #TaylorSmith #StudioSisters #SmallBusiness #Entrepreneurship #StickerBusiness
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Free download - 3 Steps You Need To Take Before Building a Shopify store
Here’s the 1st episode of the “Best of the I Created That Podcast” series:
Lauren Hildebrand is a jack of all creative trades, but her specialty is creating amazing brand identities - that’s why she’s Jansel & Co’s brand guru. I sat down with Lauren to discuss how a brand is really your first and lasting impression - and something to invest in so it can stand the test of time! Lauren also shared the inside scoop on her own branding and content strategy with her new Shopify store, Pupculture.
In this episode you will learn:
- What a brand is and why you should invest in it
- What brand assets you need for your Shopify store and marketing
- Types of branding you can use to create culture and a following
- Tips for those looking to develop and curate a product line of their own
Tune into this episode to learn more!
Website: https://pupculture.ca/
Instagram: https://www.instagram.com/pupcultureca/
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Free download - 3 Steps You Need To Take Before Building a Shopify store
Get ready to meet Genevieve Weeks, the founder and CEO of Tutu School, a collection of more than 100 boutique ballet schools for young children throughout the US, Canada, and the UK.
Join host, Sarah Jansel, as she dives into Genevieve's journey into franchising success and uncover the secrets behind building a thriving dance empire.
Join the conversation as we explore:
- Genevieve's background and journey into the world of dance and entrepreneurship
- The pivotal moment that led Genevieve to extend her dancing career to opening up a studio
- What sets Tutu School apart from other dance studios
- Genveieve's decision to franchise her brand and the challenges and rewards that came with it
- Tips and advice for entrepreneurs considering franchising their own businesses
- The importance of consistency, company vision, and culture in franchising
Don't miss this episode filled with valuable insights and inspiration for entrepreneurs looking to scale their businesses through franchising!
Connect with Genevieve:
Website: https://www.tutuschool.com/
Instagram: https://www.instagram.com/tutugenevieve
Thank you for tuning in to the I Created That Podcast!
Franchising #Entrepreneurship #DanceBusiness #SmallBusiness #BusinessExpansion #BrandBuilding #Shopify #E-Commerce #OnlineBusiness #Business #Entrepreneurship
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Free download - 3 Steps You Need To Take Before Building a Shopify store
Have you been putting off giving your online store a good once-over? Maybe you’ve got a list of things you’d like to change. Now’s the time to start fresh! Spring cleaning isn’t just for your home; it’s a great opportunity to take stock of what’s happening in your online store and see where you can make improvements.
Join us as Sarah Jansel, the host of the I Created That Podcast, shares her top 4 recommendations for spring cleaning your online store.
Join the conversation as we explore:
- Refreshing your storefront to engage customers with seasonal changes
- Tidying up your products by updating photos, descriptions, and bundling options
- Reorganizing your main menu for a streamlined shopping experience
- Launching fresh campaigns to promote seasonal discounts and specials
Don't miss this episode filled with practical tips and strategies to enhance your online store and drive sales all year round!
Thank you for tuning in to the I Created That Podcast!
OnlineStore #ECommerce #SpringCleaning #BusinessTips #MarketingStrategies #Shopify
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Free download - 3 Steps You Need To Take Before Building a Shopify store
Get ready for an enlightening conversation as we dive into the world of podcasting success with Christine Santos on the I Created That Podcast! Host, Sarah Jansel, had the pleasure of featuring Christine Santos, a seasoned business mentor with over 30 years of corporate expertise.
Christine's journey is one of inspiration and innovation. From pioneering cutting-edge medical software to co-authoring the internationally bestselling book "Authentic," she embodies the transformative power of mindset and perseverance. As the visionary behind the podcast 'Wonder Boldly' and 'The Harness Your Morning' program, Christine is passionate about empowering small business owners to make a meaningful impact through podcasting. Join us as we delve into her remarkable story and uncover the secrets to her success.
Join the conversation as we explore:
- Christine's journey into podcasting and entrepreneurship
- The power of podcasting in business growth and personal branding
- Strategies for effective content creation and messaging
- Christine's insights on the role of podcasting in networking, education, and credibility building
Don't miss this episode filled with invaluable advice and inspiration for aspiring podcasters and entrepreneurs alike!
Connect with Christine:
Website: https://wonderboldly.com/
Instagram: https://www.instagram.com/christinebsantos/
Thank you for tuning in to the I Created That Podcast!
Podcasting #BusinessSuccess #Entrepreneurship #ContentCreation #PersonalBranding #Networking #Shopify #E-Commerce #OnlineBusiness #Business #Entrepreneurship
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Free download - 3 Steps You Need To Take Before Building a Shopify store
Get ready for an inspiring journey as we delve into the world of balancing business and hormones, navigating peri/menopause with ease. In this episode, Sarah Jansel interviews Kerri Hallman, the creator of the Balanced Bodies Program for women over 40.
Join the conversation as we explore:
- Understanding peri/menopause and its impact on women
- The challenges and struggles of balancing home life, work life, and hormonal changes
- Tips for maintaining energy, sleep, and weight management during peri/menopause
- The role of hormone specialists in supporting women's health
Unique approaches and programs tailored for women in their 40s
Don't miss this awesome episode as we gain invaluable insights into optimizing health and well-being during peri/menopause, offering actionable advice for women in business and beyond!
Connect with Kerri:
Website: https://www.fitlifestyles.ca/
Instagram: https://www.instagram.com/kerri.hallman.fit/
Thank you for joining us on the I Created That Podcast!
Perimenopause #Menopause #BalancedLiving #HormoneHealth #WomenEmpowerment #Shopify #E-Commerce #OnlineBusiness #Business #Entrepreneurship
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Free download - 3 Steps You Need To Take Before Building a Shopify store
Dive into the dynamic world of TikTok marketing with our latest episode on the I Created That Podcast, featuring the insightful Vanessa Alessi, owner of Digital Artisan Agency. As a seasoned expert, Vanessa pairs product and service-based business owners with TikTok creators for influential campaigns that drive success.
Join host Sarah Jansel as she sits down with Vanessa to unravel the allure of TikTok in the e-commerce and business marketing landscape. Vanessa shares valuable insights into why TikTok has become a powerhouse for marketing, offering a brief overview of its popularity and discussing which businesses and industries benefit most from the platform.
Discover the strategies and best practices for crafting engaging and shareable content on TikTok, designed to boost traffic and drive sales. Vanessa delves into the effectiveness of influencer campaigns on TikTok, explaining what they are and why they are pivotal for businesses on this dynamic platform.
Explore the advertising features available for e-commerce businesses on TikTok and gain insights into the evolving e-commerce integrations that make shopping directly on the platform seamless. Vanessa shares her vision for the future of TikTok in e-commerce and imparts valuable tips for business owners venturing into TikTok marketing.
Tune in for an illuminating conversation with Vanessa Alessi and unlock the secrets to TikTok triumphs in e-commerce!
Connect with Vanessa:
Website: https://www.digitalartisansagency.com/
Instagram: https://www.instagram.com/digital.artisans.agency/
Thank you for joining us on the I Created That Podcast!
ICreatedThatPodcast #TikTokMarketing #ECommerceSuccess #InfluencerCampaigns #DigitalMarketing #BusinessMarketing #VanessaAlessi #Shopify #Ecommerce
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Free download - 3 Steps You Need To Take Before Building a Shopify store
Embark on a sensorial journey with host Sarah Jansel on the I Created That Podcast, as she engages in a delightful conversation with Hayley Rose, the visionary behind Harborside Bath & Body. After a remarkable 27-year career in corporate America, Hayley ventured into entrepreneurship, opening an organic Bath & Body store that stands out for its coastal-inspired theme and commitment to women-owned businesses.
In this episode, Hayley shares the inspiration behind her transition from corporate life to crafting luxurious handmade items. Explore the coastal-themed essence that infuses her products, creating a unique and captivating experience for customers. Delve into the reasons behind Hayley's choice of organic skincare and her dedication to promoting products from women-owned businesses.
Gain insights into the challenges and rewards of owning a business in the competitive bath and body industry. Discover the strategies Hayley employs to make Harborside Bath & Body stand out and maintain a distinctive appeal. Learn about the pivotal role Shopify plays in supporting and enhancing her business.
Looking toward the future, uncover Hayley's goals and aspirations for Harborside Bath & Body and her vision for continued growth and development. Connect with Hayley and explore the harmony and handcrafted luxury that define Harborside Bath & Body.
Where to find Hayley:
Website: https://harborsidebathandbody.com/
Instagram: https://www.instagram.com/harborsidebathandbody/
Tune in to this enriching episode and be inspired by Hayley Rose's journey of entrepreneurial harmony and the artistry behind Harborside Bath & Body.
ICreatedThatPodcast #BathAndBodyEntrepreneur #HarborsideBathAndBody #HandcraftedLuxury #HayleyRose #PodcastEpisode #Shopify #Ecommerce
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Free download - 3 Steps You Need To Take Before Building a Shopify store
Join host Sarah Jansel on the I Created That Podcast for an enthralling conversation with Mara Smith, the founder of Inspiro Tequila. From a seasoned attorney and corporate strategist to a passionate entrepreneur, Mara's journey is one of determination and vision. In this episode, Mara shares the experiences and inspirations that led her to establish a unique tequila brand.
Explore Mara's life pivot, triggered by emergency bedrest during pregnancy and the subsequent decision to leave her corporate career. Uncover the specific aspects of the tequila industry that drew her in and the challenges encountered in the early stages of building Inspiro Tequila.
Discover the driving force behind Mara's decision to pursue B Corp certification and the significance of Inspiro Tequila's commitment to being additive-free. Dive into the brand's mission to bring a fresh female perspective to the spirits industry and how Mara actively contributes to changing the narrative for women in this dynamic realm.
Looking toward the future, get insights into Mara's aspirations for Inspiro Tequila and her vision for the brand's evolution in the coming years. Connect with Mara and Inspiro Tequila, and explore the distinctive spiritful narratives they are crafting.
Where to find Mara:
Website: https://inspirotequila.com
Instagram: https://www.instagram.com/inspirotequila/
Tune in to this spirited episode and be inspired by Mara Smith's journey of entrepreneurship and resilience in the world of tequila.
ICreatedThatPodcast #TequilaEntrepreneurship #InspiroTequila #SpiritsIndustry #CraftingNarratives #MaraSmith #PodcastEpisode #Shopify #Ecommerce
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Free download - 3 Steps You Need To Take Before Building a Shopify store
Step into the world of holistic well-being with Colette Brown on the I Created That Podcast. Join host Sarah Jansel in a captivating conversation as Colette shares her inspiring journey from two decades of being unwell to embracing a lifestyle dedicated to wellness. As a personal wellness advocate, Colette is on a mission to facilitate radical transformations for others.
Explore Colette's definition of holistic wellness and gain insights into the key elements contributing to a well-rounded, healthy lifestyle. Stay tuned as she navigates the ever-evolving trends and practices in the wellness industry, offering a fresh perspective on its significance in today's society.
Discover the role of social media in building a community focused on radical transformations and explore the themes that resonate most with Colette's engaged audience. Delve into the intersection of holistic wellness and entrepreneurship, unraveling unique challenges and opportunities encountered on this transformative journey.
Colette also shares valuable strategies and practices for prioritizing mental and emotional wellness in our fast-paced world, emphasizing the increasing importance of a holistic approach. Tune in for an inspiring discussion on launching a product-based business, as Colette provides a glimpse into her entrepreneurial endeavors.
Where to find Colette:
Website: https://www.wellnessbycolette.com/
Instagram: https://www.instagram.com/wellnessbycolette/
Embark on a holistic wellness journey with Colette Brown, and be empowered to transform your life from the inside out.
ICreatedThatPodcast #HolisticWellness #WellnessJourney #RadicalTransformations #EntrepreneurialWellness #ColetteBrown #PodcastEpisode #Shopify #Ecommerce
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Free download - 3 Steps You Need To Take Before Building a Shopify store
Join Sarah Jansel on the I Created That Podcast for an inspiring conversation with Kailan Carr, a former teacher with a passion for prioritizing playtime in the digital age. Kailan, the founder of Kailancarr.com, specializes in providing screen-free activities through printable resources, quiet book patterns, and page kits. With a master's in literacy, she is also an accomplished author of 5 books and a dedicated speaker advocating for the importance of play.
In this episode, Kailan shares her personal journey that led her to the mission of encouraging a screen-free lifestyle for children. Explore the intersection of family, creativity, and digital detox in her work, discovering how her unique approach influences her online ventures.
Delve into Kailan's perspectives on screen time for kids in this generation and gain valuable insights for parents navigating the overwhelming world of ideas from Pinterest and social media. Uncover the inspiration behind her latest book and the key messages she hopes readers will take away.
Balancing family life and entrepreneurial pursuits can be challenging, and Kailan provides strategies for effective time management, ensuring both personal and professional success. Learn about her venture into Shopify and why it became her platform of choice, as well as her excitement for evolving e-commerce trends.
Kailan generously shares her experiences, including specific challenges faced and overcome, offering valuable lessons for those traversing similar paths in the online business realm. Connect with Kailan and explore the world of nurturing creative adventures with a focus on play.
Connect with Kailan:
Website: https://kailancarr.com/
Instagram: www.instagram.com/kailancarr
Tune in to this delightful episode and be inspired by Kailan Carr's dedication to prioritizing play in the lives of children and families.
ICreatedThatPodcast #PrioritizingPlay #ScreenFreeLifestyle #EntrepreneurialJourney #KailanCarr #PodcastEpisode #Shopify #Ecommerce
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Free download - 3 Steps You Need To Take Before Building a Shopify store
Join host Sarah Jansel on the I Created That Podcast for an energizing conversation with Hayley Luckadoo, a dynamic marketing coach, motivational speaker, and the visionary founder of Females on Fire. Discover Hayley's audacious journey, from launching a hobby wedding planning business in her college apartment to creating a thriving multi-passionate empire centered on resilience and community.
In this episode, Hayley unfolds the fascinating evolution of her entrepreneurial ventures, sharing how the wedding planning business transformed into her current role as a marketing coach and empowering speaker.
Explore why organic marketing holds a special place in Hayley's heart and why she prioritizes it over other marketing tactics to build businesses that fuel freedom.
Hayley delves into the inspiration behind the Females on Fire Summit, a powerful initiative aligning with her mission to help 5,000 women create their best lives. Learn how organic marketing strategies have played a pivotal role in growing the summit and her personal brand, fostering a vibrant community of empowered women.
Discover the secrets to Hayley's community-building success and the effective organic marketing strategies that keep her audience engaged and excited about the Females on Fire Summit. Gain valuable insights as she shares lessons learned in the realms of community building and organic marketing.
Explore the intersection of the Females on Fire Summit with Hayley's broader e-commerce initiatives, uncovering the unique contributions and complementary aspects that enrich the overall Females on Fire experience.
Connect with Hayley:
Website: https://femalesonfire.co/
Instagram: https://www.instagram.com/hayleyluckadoo/
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Free download - 3 Steps You Need To Take Before Building a Shopify store
Embark on a captivating journey of transformation with Nicole Haney, a multifaceted entrepreneur, business coach, speaker, and podcaster. Join host Sarah Jansel on the I Created That Podcast as she delves into Nicole's inspiring narrative, exploring her evolution from corporate life to the owner of the beloved health food bakery, Boho Bars, and ultimately to a passionate business coach.
Nicole shares her unique insights on goal setting, drawing from her diverse experiences. Uncover the strategies she recommends for setting realistic and achievable goals, and gain valuable advice on overcoming challenges and staying resilient in the pursuit of one's aspirations.
In this insightful episode, Nicole provides profound perspectives on the importance of mindset when working towards ambitious goals, offering practical suggestions for maintaining motivation throughout the journey.
Discover how Nicole navigates unexpected changes and shifts in priorities, and find inspiration in her wisdom on striking the balance between flexibility and staying true to the original goal.
Don't miss this empowering conversation with Nicole Haney, filled with transformative insights and actionable advice. Tune in and be inspired to elevate your personal and professional goals!
Connect with Nicole:
Website: https://www.nicolehaney.com/
Instagram: https://www.instagram.com/itsnicolehaney/
Thank you for joining us on the I Created That Podcast!
ICreatedThatPodcast #BusinessBrilliance #GoalSetting #EntrepreneurJourney #NicoleHaney #BusinessCoaching #PodcastEpisode #Shopify #Ecommerce
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Free download - 3 Steps You Need To Take Before Building a Shopify store
Join us on the latest episode of the I Created That Podcast as we sit down with Kaitlin Mitchell, the visionary Founder behind Rutabaga Education and Rutabaga Garden Tools. A former elementary school educator with a master's degree in Cross-Cultural Education, Kaitlin is on a mission to educate and create incredible experiences for kids and families. In this insightful conversation, she shares her journey, from the inception of Rutabaga Education, an educational platform fostering a love for gardening, to the establishment of Rutabaga Garden Tools, a flourishing Shopify business providing accessible tools for outdoor adventures.
Discover Kaitlin's overarching vision for her brand and the profound impact she envisions making within the industry. Learn about the inspiration behind offering ready-to-teach education for gardening and the challenges she faced in establishing and marketing a product-based business like Rutabaga Garden Tools.
Explore the shared strategies and distinct approaches Kaitlin employs for each business, and find out how the educational aspect of Rutabaga Education positively influences the success of Rutabaga Garden Tools. Kaitlin opens up about the lessons learned along the way and offers insights into exciting developments and future plans for both Rutabaga Education and Rutabaga Garden Tools.
Tune in for an inspiring conversation with Kaitlin Mitchell and discover the transformative journey from education to garden tools. Where education meets innovation - this episode is a must-listen!
Connect with Kaitlin:
Websites: https://rutabagaeducation.com/ | https://rutabagagardentools.com/
Instagram: https://www.instagram.com/rutabagagardening/
Thank you for joining us on the I Created That Podcast!
ICreatedThatPodcast #RutabagaEducation #RutabagaGardenTools #EntrepreneurshipJourney #Education #ShopifyBusiness #Shopify #Ecommerce
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Join us for a milestone 100th episode on the I Created That Podcast with host Sarah Jansel, featuring Andrew Bryden, a VP Marketing with a rich background in driving growth, product, brand, and customer profitability. With experience as a marketing consultant and contributions to esteemed organizations like Conestoga College, Sunlife Financial, Blackberry, and currently at the helm of CARFAX Canada's marketing initiatives, Andrew brings a wealth of knowledge to the conversation.
In this episode, Andrew Bryden sheds light on the dynamic realm of brand reinvention, dissecting the motivations that drive companies, from startups to enterprises, to embark on the journey of rebranding. Dive into the factors influenced by market trends and competition that prompt companies to rethink their brand identity and marketing strategies.
Explore the delicate balance of maintaining consistency with an existing brand identity while undergoing reinvention and discover how successful companies have navigated this challenging process. Andrew shares valuable insights into managing and communicating changes to an existing customer base during a rebranding effort.
Uncover effective marketing strategies for reintroducing a company to the market after a significant rebranding and understand the role of digital marketing in the repositioning of a company. Delve into the timeline for seeing the impact of rebranding efforts on a company's market position and customer perception.
Andrew Bryden offers a glimpse into current trends and best practices in the industry regarding company reinvention, particularly in terms of branding and marketing. Don't miss this milestone episode filled with expert insights and practical advice for those navigating the intricate landscape of brand revival.
Connect with Andrew:
LinkedIn: https://www.linkedin.com/in/andrewbrydenmarketer/
Tune in to this landmark episode as we celebrate our 100th show with Andrew Bryden, unraveling the secrets of successful brand revival in the ever-evolving world of marketing.
ICreatedThatPodcast #BrandRevival #MarketingStrategies #AndrewBryden #PodcastEpisode100 #Shopify #Ecommerce
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Embark on a journey of wholesale success with host Sarah Jansel on the I Created That Podcast, featuring episode 99 with Moni Ainslie, a Wholesale and Sales Funnel Expert, and Creative Director. Join Sarah and Moni as they delve into Moni's remarkable 13-year journey, beginning with her first product business, which she sold to over 100 stores. Discover the secrets behind Moni's rapid growth, expanding her second business into over 600 stores across Canada, the US, and Japan in just two years.
Meet Moni, who combines her extensive wholesale experience with expertise in sales funnels and Amazon growth. As a Creative Director, Moni has worked with major international brands and startups, empowering them to thrive on the global stage. Now, Moni channels her knowledge to help brands in CPG, fashion, health, gift, and beauty worldwide, emphasizing growth in wholesale on Faire and beyond.
Uncover the world of Faire as Moni explains its significance and her unique approach to growing brands on this platform. Gain valuable insights into common mistakes brands make on Faire and the strategies they should avoid. Delve into the symbiotic relationship between a brand's website and its Faire listing, understanding how they can work harmoniously.
Explore Moni's three-step process to optimize your Faire store for maximum profitability, and learn how brands can stand out to buyers and boost sales. Discover Moni's personalized approach in working with brands, offering guidance and strategies to enhance their wholesale journey.
Connect with Moni:
Website: https://www.koopslieconsulting.com/
Freebie: https://www.koopslieconsulting.com/how-to-grow-on-faire-free-guide
Instagram: https://www.instagram.com/koopslieconsulting/
Tune in to this enlightening episode and unlock the wholesale wisdom that Moni Ainslie shares to help your brand flourish on Faire and beyond.
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IImmerse yourself in the captivating world of bespoke art rugs with host Sarah Jansel on the I Created That Podcast. In episode 98, Sarah engages in a vibrant conversation with Toronto-based entrepreneur, local artist, and rebel, Anthony Hellman. With over 30 years of industry experience, Anthony stands out for creating one-of-a-kind art rugs that weave together his background in interior design, digital media marketing, and a rebellious spirit.
Discover Anthony's journey into the realm of art rugs and how his unique blend of skills and experiences shaped his distinctive creations. Uncover the essence of art rugs and what sets them apart in the world of interior design. Explore the intersection of digital media, clothing, and rug artistry, unraveling the inspiration behind Anthony's masterpieces.
Delve into the world of bespoke creations as Anthony shares the significance and allure of crafting personalized rugs. Learn about Anthony's choice of Shopify as a platform and how it seamlessly integrates into his digital presence, serving his business with style.
Gain valuable insights into the digital marketing strategies Anthony has embraced to elevate his brand, providing inspiration for fellow entrepreneurs. Get a sneak peek into the future of Anthony's art and his company, discovering what's next on the horizon.
Connect with Anthony and explore the woven tales behind his art rugs that transcend the ordinary.
Connect with Anthony:
Website: https://studio321b.com/
Instagram: https://www.instagram.com/studio321b/
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Follow the inspiring journey of Jessica Smith, a passionate entrepreneur dedicated to infusing JOY into homes through curated home decor and personalized gifts. During the episode, we dive into Jessica's story, exploring her transition from history teacher to a dreamer with two thriving businesses: JesSmith Designs and Script and Grain.
Join the conversation as we explore:
- Jessica's journey from history teacher to an entrepreneur
- Navigating the hot topic of 'niching down' and Jessica's unique perspective
- The active involvement of Jessica's family in her business and its significance
- The impact of having kids participate in the business and the valuable lessons learned
- The pivotal decision to leave a full-time job and the journey to entrepreneurship
- Recognizing the right time to make the leap
- Advice for aspiring entrepreneurs considering a similar path
Don't miss this episode filled with wisdom, experiences, and valuable advice on building a life and business you love!
Website: https://www.scriptandgrain.com/
Instagram: https://www.instagram.com/scriptandgrain/
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Get ready for an enlightening conversation with Ronica Cleary, an award-winning publicist and Founder & CEO of Cleary Strategies, a full-service public relations agency. Ronica shares insights into the powerful synergy of affiliate marketing and PR in boosting business.
Join us as we explore:
- Ronica's journey into PR and her passion for it
- The dynamic interplay between affiliate marketing and PR
- Incorporating affiliate marketing and PR for exposure
- Determining when a brand is ready for affiliate marketing/PR
- DIY-ing your affiliate marketing strategy
- The importance of being on affiliate for online sellers on Shopify
- How affiliate presence influences press coverage
- Essentials for earning media coverage alongside affiliate marketing
- Top 3 tips for e-commerce enthusiasts to grow their audience
Don't miss this episode filled with valuable insights and strategies for leveraging affiliate marketing and PR to elevate your business!
Website: https://www.clearystrategies.com/
Instagram: https://www.instagram.com/cleary_strategies/
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Join us for an exciting conversation with Chloe Homan, the founder, creator, and CEO behind the curly hair empire! Chloe, the force behind Frizz & Frillzz and Curlfriend Collective, has inspired women worldwide to embrace their unique curls and personal style.
In this episode, we explore:
- Chloe's curly hair journey and early inspirations
- Building a community of over 500K across social media
- Content that resonates with Chloe's audience
- The role of education in business and brand development
- The secret to connecting with the audience
- Insight into Curlfriend Collective and its unique offerings
Don't miss this delightful episode with Chloe Homan, where we dive into the world of curly hair empowerment and entrepreneurship!
Website: https://www.curlfriendcollective.com/
Instagram: https://www.instagram.com/frizzandfrillzz/
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Join us for an empowering conversation on creating healthy habits in life and business with the incredible Zakariyyaa Lissade. Zakariyyaa, with nearly 9 years of experience in the healthcare field, is on a mission to help people become healthier and wealthier from the inside out.
In this episode, we dive into:
- Zakariyyaa's background and mission
- NvisionU, his venture focused on holistic health
- The importance of mental health and mindset
- Creating better, healthier habits for personal growth
- Zakariyyaa's beliefs on the connection between inner and outer well-being
- Implementing practices like gratitude, decluttering, clear goals, and mindfulness
- The significance of generating extra income for overall wellbeing
Don't miss this enlightening episode with Zakariyyaa Lissade, where health and wealth converge!
Website: https://nvisionu.com/en-us/brytefutur/pages/power-7
Instagram: https://www.instagram.com/thedolladocta/
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Discover the future of beauty, health, and wellness in 2024 with the brilliant Julie Shen, founder of Springstead. Julie, with over 15 years of experience incubating, developing, and launching new businesses, shares her insights and expertise.
Join the conversation as we explore:
- Julie's background and her work with purpose-driven founders and organizations
- The focus on wellness and why it's essential
- Emerging trends in the beauty, health, and wellness space in 2024
- The significance of paying attention to specific trends
- The impact of rising costs in the market on trends
- Where to find Julie for more insights
Don't miss this illuminating episode on 2024 emerging trends with Julie Shen!
Website: https://www.springstead.co/
Instagram: https://www.instagram.com/springstead_co/
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Unlock the power of podcasting for your business with the insightful Jessica Milanes, the owner of Smart Podcast Solutions and a seasoned professional in the financial services industry.
Join the conversation as we dive into:
- Jessica's journey from the financial services industry into the world of podcasting
- How Smart Podcast Solutions supports clients in their podcasting journey
- Thoughts on who should and should not have a podcast
- The benefits of podcasting for entrepreneurs
- Essential steps for starting a podcast
- Jessica's favorite podcast resources and their significance
- Tips for creating an exceptional podcast
Don't miss this enlightening episode as we explore why podcasting is good for your business with Jessica Milanes!
Website: https://www.smartpodcastsolutions.com/
Instagram: https://www.instagram.com/jessmilanes/
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Get ready to explore how to think like the C-Suite with Carlyn Bushman, a former corporate executive, small business owner, and advocate for women-owned businesses.
Join the conversation as we dive into:
- Carlyn's transition from corporate to entrepreneurship
- The decision to start her own business
- Bringing the C-suite mindset to small businesses
- The importance of Financials, Tech, Marketing, and Management in business
- Challenges faced by female entrepreneurs
- Strategies for success from day 1
- Reporting and KPIs in business
- Overcoming overwhelm in your business
Don't miss this engaging episode as we gain valuable insights into thinking like the C-Suite with Carlyn Bushman!
Website: https://carlynbushmanconsulting.com/
Instagram: https://www.instagram.com/carlynbushmanconsulting/
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Get ready to learn about the world of trademarks with intellectual property attorney and copywriter, Lauren Bercuson from LB Legal Creative.
Join the conversation, we explore:
- Lauren's journey from a 9-5 to an entrepreneur
- The importance of trademarks for product and service-based businesses
- Smart start strategies for entrepreneurs
- The difference between trademarks and copyrights
- Why trademarking your business name is crucial
- What makes a strong and distinctive trademark
- The significance of trademark registration for your business
Don't miss this awesome episode as we gain invaluable insights into trademarks and entrepreneurship with Lauren Bercuson!
Website: https://lblegalcreative.com/
Instagram: https://www.instagram.com/lblegalcreative/
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Join us in an inspiring episode as we sit down with Lia Garvin, an accomplished author, speaker, and dedicated business consultant. With a rich background spanning over a decade, Lia's professional journey has been a remarkable one, having worked with leading tech and finance giants like Google, Microsoft, Apple, and Bank of America. Her extensive corporate experience has given her invaluable insights into team dynamics, high-performance teams, and the challenges they face.
Join the conversation as we explore:
- An introduction to Lia Garvin, providing a glimpse into her background and the wealth of experience she brings to the table
- Lia's transition from the corporate world to her current role as a business consultant and speaker, sharing the inspiration behind this significant career move
- Her engaging experience as a Ted Talks speaker, where she'll reveal what her talk was about and the memorable moments she encountered
- Lia's passionate advocacy for team operations and the importance of this aspect for businesses of all sizes
- An exploration of the common pitfalls that companies face when it comes to team dynamics and operations, providing valuable takeaways for business owners
- The essential components that constitute a well-operating team and what businesses should aim for
- A closer look at the operations playbook that Lia has developed to guide businesses in streamlining their team operations
Don't miss this enlightening episode where we uncover the power of team dynamics and how it can propel your business to new heights.
Website :https://www.liagarvin.com/
Instagram: https://www.instagram.com/lia.garvin/
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In this episode, we have the pleasure of delving into the world of PR and business strategy with Beth Nydick, a seasoned TV production expert, accomplished author, and an invaluable resource for those looking to transition from "Undiscovered" to "Unforgettable."
Throughout this enlightening conversation, we uncover the following:
- An introduction to Beth Nydick, a multifaceted professional with over two decades of experience in TV production, business strategy, and media presence
- An intriguing story from Beth's journey where she shares her experience of being featured on Dr. Oz, unintentionally attracting a great deal of attention, and the valuable lessons she learned from this experience
- Beth's profound insights into the importance of setting up your business for growth and forging genuine connections with individuals who resonate with your brand
- A discussion about the role of media for eCommerce brands and Shopify businesses, providing key perspectives and recommendations
- An exploration of how to transition from media exposure to tangible revenue and sustainable growth, offering actionable advice for those seeking to monetize their media presence
- Beth's valuable perspectives on achieving visibility and how media can effectively support your entrepreneurial journey
If you're eager to master discovery in the PR landscape, amplify your media presence, and build an unforgettable brand, this episode with Beth Nydick is an absolute must-listen.
Website: bethnydick.com
Instagram: https://www.instagram.com/bethnydick/
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In this inspiring episode, we explore the world of shapewear and body positivity with Ratchel Pinlac, the visionary CEO of Pinsy. Ratchel shares her personal journey, revealing how shapewear has significantly impacted her life and business, and how she's transforming the industry by combining body positivity with a fresh perspective on shapewear.
Throughout our conversation, we uncover a multitude of insights, including:
- An introduction to Ratchel Pinlac, who shares her personal history and the profound connection she has with shapewear
- A detailed look at Pinsy, Ratchel's revolutionary shapewear brand, and her mission to redefine and reshape the way we perceive and wear shapewear
- Ratchel's vision for Pinsy, which marries uniqueness and body positivity to make shapewear a genuine fashion statement
- The educational aspect of Pinsy, including the challenges and misconceptions that arise when transforming shapewear into a fashion statement
- Pinsy's remarkable product research journey, which involved testing numerous fabrics and prototypes on a diverse range of body types, in pursuit of the perfect fit
- Insightful marketing strategies employed by Pinsy to connect with and educate their customers, fostering a sense of community and empowerment
- A glimpse into Pinsy's exciting future and what to expect from the brand
If you're intrigued by the fascinating world of shapewear, body positivity, and fashion-forward thinking, this episode with Ratchel Pinlac is a must-listen.
Website: https://wearpinsy.com/en-ca
Instagram: https://www.instagram.com/pinsyshapewear/
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In this captivating episode, we dive into the world of personalized customer experiences and the revival of handwritten notes with David Wach, the founder, and CEO of Handwrytten. As a seasoned serial entrepreneur, David brings a wealth of experience to the table, and his latest venture, Handwrytten, is changing the game when it comes to connecting with customers through the power of the written word.
During our enlightening conversation, we uncover a range of insights, including:
- An introduction to David Wach and his entrepreneurial journey, exploring the fascinating transition from a mobile marketing agency to the world of handwritten notes
- The appeal of personalized customer experiences and the pivotal role that personalization plays in today's business landscape
- The diverse range of handwritten notes that Handwrytten collaborates on with brands, offering a window into the creative and impactful ways businesses use handwritten correspondence
- The unique opportunities available to brands in setting themselves apart from the competition, especially in the digital age
- A deep dive into how Shopify and e-commerce brands and businesses can leverage Handwrytten's products to enhance their customer relationships and create lasting impressions
- Real-world use cases of handwritten notes and their remarkable impact on customer engagement
- The ways in which handwritten notes can drive returns and contribute to a brand's success
If you're curious about the transformative power of personalized customer experiences and handwritten notes, this episode with David Wach is a must-listen.
Website: https://www.handwrytten.com/
Facebook: https://www.facebook.com/handwrytten
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Join us in this enlightening episode as we sit down with Monica Banks, the CEO and Founder of Gugu Guru, the dynamic and ever-expanding community of mom content creators and influencers. Monica's journey began as a branding and marketing consultant in the Mom & Baby industry before she ventured into the world of entrepreneurship. Based in Long Island, New York, Monica is joined by her husband, two children, and a four-legged companion.
During our conversation, we delve into the following key topics:
- Monica's personal and professional journey, offering a glimpse into her experiences and endeavors.
- A detailed overview of Gugu Guru and its incredible impact on mom creators, influencers, and brands
- The evolution of Gugu Guru over the past eight years and how it continues to grow and adapt to the ever-changing landscape of content creation
- The invaluable support that Monica and Gugu Guru provide to both mom creators and brands, with a focus on those in the Shopify community
- Insights into the common missteps brands make when trying to establish affiliate marketing programs targeted at moms
- Steps and strategies that brands should implement to create effective affiliate programs that generate word-of-mouth marketing, a highly coveted form of endorsement
- A unique affiliate revenue stream that many brands might be overlooking, and why it's a game-changer
Don't miss out on this enlightening episode filled with actionable advice, insights, and inspiration. Tune in to discover how Monica Banks and Gugu Guru are shaping the momfluence landscape.
Website: https://creators.guguguru.com/home
Instagram: https://www.instagram.com/gugu_guru/
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Hustle, bustle, doing all the things… These days life has entrepreneurs thinking they need to do it all to succeed - but not everyone! I sat down with Chasity Campbell, Entrepreneur, self care lover, product owner and founder of Noura Blanc, and podcast host to talk about why she unsubscribed to hustle culture and how it’s improved her life.
In this episode you will learn:
- What hustle culture is and why Chasity’s dropping it
- Why Chasity believes in breaking the rules and not feeling societal pressures to do it all
- How self care can play a role in both your life and business
- What to do when you sense burnout and how you can recover
Tune into this episode to learn more!
Website: https://chasitycampbell.com/
Instagram: https://www.instagram.com/chasitycampbellco/
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Join us for an enriching conversation as we uncork the inspiring story of Alicia Hardman, the visionary owner behind Shale Ridge Estate Winery & Cidery. With an impressive background in nursing, Alicia took a daring leap into the entrepreneurial world, fulfilling her dream of crafting exquisite wines and ciders from the heart of her farm. Amid the challenges and triumphs, Alicia shares her journey from humble beginnings to a 10,000 square-foot facility, all while keeping sustainability at the core of her enterprise.
In this episode, you will discover:
- The moment of serendipity that ignited Alicia's passion for the winery business
- How Alicia's background in nursing played a pivotal role in her career shift
The incredible dedication it takes to expand from a small operation to a sprawling 10,000 square-foot facility
- The harmony of farming and winemaking and how it forms the foundation of Shale Ridge
- Alicia's perspective on embracing challenges and emerging stronger than ever
- The integral role of the online shop in Shale Ridge's continued success
For aspiring female entrepreneurs and wine enthusiasts alike, Alicia's story serves as an inspiring testament to determination, passion, and the transformative power of pursuing one's dreams. Tune in to find out more about Alicia's remarkable journey, her remarkable offerings, and how to connect with this trailblazing female entrepreneur.
Website: https://shaleridgeestatewinery.com/
Instagram: https://www.instagram.com/shaleridgeestatewinery/
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From Finance Consultant to Fashion Designer and Entrepreneur, our guest made a bold transition to building her own fashion business and building women up with her incredible brand. I sat down with Diana Nguyen, Podcaster and CEO of Madison / Savile, an influential lifestyle brand specializing in women's inspirational blazers and suits to talk about how you can live with passion and purpose - both in life and business.
In this episode, you will learn:
- What you should build a life around passion and purpose
- What’s influencing your purpose and why
- How passion and purpose change and shift as we get older (and why you should tune into it)
- Why Diana decided to build a fashion business, and how that’s powering her purpose
Tune into this episode to learn more!
Website: https://madisonsavile.com/
Instagram: https://www.instagram.com/madisonsavile/
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From corporate to cookies, this episode shares the story of an incredible business owner who’s building strong connections with baked goods. I sat down with Tiffany, a Le Cordon Bleu-trained chef who has worked with Curtis Stone, Giada De Laurentiis, the Food Network, and is the founder of Cookies With Tiffany, to talk about how she’s on a mission to create community through the joy and nostalgia of a freshly baked cookie.
In this episode, you will learn:
- Why Tiffany went from her 9-5 in corporate to baking cookies
- Why her brand is cookies “with” Tiffany, not by her
- How you can create and strengthen connections - in the business world and beyond
- Top tips for hiring “the smile’ when you’re growing your business
Tune into this episode to learn more!
Website: https://www.cookieswithtiffany.com/
Instagram: https://www.instagram.com/cookieswithtiffany/
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If your goal is to always leave your customers with a smile on their face, create magical experiences for them with one-of-a-kind designs, and keep them coming back for more - this episode is for you. I sat down with Kerrie Fitzgerald, E-commerce business coach and podcaster, to talk about what brands do who create a cult-like following and experience for their customers - and how you can do it too.
In this episode you will learn:- What Kerrie believes a cult-like brand looks like, and what they do
- Proven ways ecommerce stores can increase their sales
- What’s better: organic growth vs ads
- 6-figure secrets every business owner should know
Tune into this episode to learn more!
Website: https://www.kerriefitzgerald.com/
Instagram: https://www.instagram.com/kerrie.a.fitzgerald/
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If your goal is to always leave your customers with a smile on their face, create magical experiences for them with one-of-a-kind designs, and keep them coming back for more - this episode is for you. I sat down with Sarah Lewis, Founder of Slate + Brush Design Studio, and an artist who has worked on hundreds of weddings and events, sold thousands of products in person and online, and painted many sweet pets.
In this episode, you will learn:
- What Sarah feels perfecting the client experience should look like
- Why creating a memorable, and lasting impressions on clients has helped her scale
- The kinds of things you should do so customer never want to stop working with you
- Why your packaging matters when it comes to the full customer experience
Tune into this episode to learn more!
Website: https://slateandbrush.com/
Instagram: https://www.instagram.com/slateandbrush/
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If you’re curating a collection of products, especially in the subscription box or gifting world, then you’ll need to understand how to think like a professional buyer to drive more profit in your business. I sat down with Kristin Fisher, Founder of the gifting brand, Bocu, a Retail Strategy Coach for Makers and Independent Retailers, and the host of the Product To Profit Podcast.
In this episode you will learn:
- What you should think like a professional buyer, and what that means
- How buying things the right away will help you save time and earn more profit
- What a balanced product offering is and why you need one
- Advice and tips on how to source your products properly
Tune into this episode to learn more!
Website: https://www.shopbocu.com/
Instagram: https://www.instagram.com/kristinfishercoaching/ | https://www.instagram.com/shopbocu/
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People love a values based business because it helps people identify whether or not they align with you, your practices, and if they should buy from you. But having values and sticking to them isn’t always easy. I sat down with Libby Hampbell, founder of MASU, a playful, thoughtful, & bold paper goods business that not only had incredible designs that look good - they do good!
In this episode you will learn:
- What values are important to MASU and why
- Why sticking to your values is important, even if it takes a little extra work
- What greenwashing is and why Libby is passionate about it
- Advice for those looking to create a strong business that prides itself on its’ values
Tune into this episode to learn more!
Website: https://givemasu.com/
Instagram: https://www.instagram.com/givemasu/
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Community is critical when you’re building a brand and business you want to last. I sat down with Liana Louzon, artist, mom, photographer, and founder of Rocking Vibe to talk about how she’s built her own vibe to attract community.
In this episode, you will learn:
- What Rocking Vibe is and why it’s unique
- Why Liana started a jewelry brand and how she wants people to feel about it
- Why building community has been fundamental for Liana, and why it’s working
- How intentional pieces of the brand resonate with and help to grow the community
Tune into this episode to learn more!
Website: https://rockingvibe.com/
Instagram: https://www.instagram.com/rockingvibe/
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The ability to regulate our emotions and respond to things in a calm manner is critical when you’re an entrepreneur under high stress situations. I sat down with Corene Phelps, strategist, intuitive coach, and the host of the Super Expander Podcast to talk about how she's helping her clients overcome challenges by using hypnosis, hypnobreathwork, and NLP.
In this episode you will learn:- What hypnosis, hypnobreathwork, and NLP are and who they’re for
- Common challenges entrepreneurs face when it comes to regulating emotions
- How peak performance and intuition come together to build a powerful business strategy
- How leveraging your subconscious mind and strategy is a power combo for business growth
Tune into this episode to learn more!
Website: https://www.corenephelps.com/
Instagram: https://www.instagram.com/corene.phelps/
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Free download - 3 Steps You Need To Take Before Building a Shopify store
Subscription based businesses, whether they are singular or a subscription added to your product business are an excellent way to add recurring monthly revenue to your repertoire. I sat down with Julie Ball, Founder of Sparkle Hustle Grow, an award winning multi-six figure subscription box and online community for female entrepreneurs to talk about how you can create a successful subscription business.
In this episode you will learn:
- What subscription boxes are and why people love them
- The steps you need to take to launch a subscription business
- How to access some on-demand training that will help you get started
- Why subscription box coaching will help you achieve success
Free Webinar: https://www.subscriptionboxbasics.com/affiliate_users/sign_in
Tune into this episode to learn more!
Website: https://www.subscriptionboxbasics.com/launch
Instagram: https://www.instagram.com/subscriptionboxbasics/
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As an entrepreneur there is no shortage of times you’ll need to pitch yourself or your products, so knowing what to do to make it effective is key. I sat down with Allison Carter, Founder of Allison Carter Celebrates and Co-Founder of Ultimate Product Party, to talk about how pitching leads to you getting the visibility and credibility your business deserves.
In this episode you will learn:
- Why you should pitch yourself and your business
- Why knowing how to pitch properly will save you time and get you the recognition you deserve
- Best practices for pitching
- How much time you should spend on pitching
Tune into this episode to learn more!
Website: https://allisoncartercelebrates.com/
Instagram: https://www.instagram.com/allisoncartercelebrates/
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There are lots of organic ways to drive traffic to your website, but content creation is definitely high up on the list of effective ones. I sat down with Sarah Loughery, Founder & CEO of Em Dash Content Studio, to talk about why quality content is considered king when it comes to helping people find your website on Google.
In this episode you will learn:
- Why content is important for your website
- Why you need good, quality content on your website
- Why more content doesn’t equal better when it comes to SEO
- Why ChatGPT isn’t the solution you want (right now, anyways…)
Tune into this episode to learn more!
Website: https://emdashcontentstudio.com/
Instagram: https://www.instagram.com/sarahmloughry/
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There are proven ways to turn your hobby or passion into a 6-figure business - and you can do it too. I sat down with Monica Little, Etsy Coach and Podcast Host, to talk about how you can add more profit to your business by selling your products on Etsy.
In this episode, you will learn:- Why Etsy is a great place to sell your products
- Why Etsy isn’t just for beginners
- How to incorporate Etsy into your overall business and marketing strategy
- Ways you can stand out on Etsy and sell more
Tune into this episode to learn more!
Website: https://www.monicalittlecoaching.com/
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The holiday shopping season for ecommerce stores typically runs August until January each year. This is an important time of year because it’s the time when consumers spend the most money, and in turn the best revenue opportunity for Shopify and product based business owners out there. To help you prepare for such a season, Sarah Jansel, shares her top tips on how to help you get ready and rock those holiday promotions.
In this episode, you will learn:
- Why you should prepare for the holiday shopping season and when
- What you need to consider as part of your holiday shopping plans
- The types of holidays you could promote and how to choose them
- What you need to schedule out and update before the holiday shopping season starts
Tune into this episode to learn more!
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Gift guides provide a huge opportunity for those in the product based business - exciting news for Shopify store owners! I sat down with Nora Wolf, owner of Wolf PR and Wolf-Craft to talk about why gift guides are an incredible way to build your audience, brand, and sell more of your products.
In this episode, you will learn:- Who gift guides are for
- Why gift guides a great way to expand your brand recognition and sales
- What product owners should consider if they want to be in gift guides
- Where you can find more information about gift guides
FREE Gift Guide Workshop: https://mailchi.mp/wolf-craft/pitching-holiday-gift-gudies-jansel
Tune into this episode to learn more!
Website - Wolf Craft: https://wolf-craft.com/
Website - Wolf PR: https://wolf-pr.com/
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If you want to make an impact in the world, exercise and movement will help you do it with a greater capacity. I sat down with Valerie LaVigne, healthy habit mentor, to talk about why exercise and movement are so important, especially as a business owner or entrepreneur.
In this episode, you will learn:
- Why building healthy habits are so important
- What the role between exercise and entrepreneurship is
- How long it takes to build a habit
- Ideas of how you can incorporate healthy habits into your life
Tune into this episode to learn more!
Website: https://www.valerielavignelife.com/
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Love the idea of using your creative skills to help you earn more income? Then this episode is for you. I sat down with Lindsay Ashworth, Printables Coach and Podcaster, to learn more about how she took her handmade business from maker to selling profitable printables, and now showing you how to do it too.
In this episode, you will learn:
- What are printables and how they could complement your business
- The #1 reason people aren’t selling printables
- How makers get burned out if they are making too many products
- Why having several different streams of income will help you succeed
Tune into this episode to learn more!
Website: https://atouchofla.com/
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Discovering skincare and beauty at a young age, our guest knows the value of making sure your products you put in our bodies are as good as the ones you put on your body. I sat down with Colleen Carey, owner and CEO of SkinRX, to talk about how she’s used her research and knowledge of the beauty industry to carve out a unique niche in an otherwise crowded beauty market.
In this episode, you will learn:- What’s unique about SkinRx and why
- The types of research Colleen did to carve out her product niche
- The types of marketing strategies and considerations SkinRx has to stand out
- Why transparency is key to selling any brand
Exclusive offer for the I Created That Podcast listeners: receive a 10% discount on Skin Rx products using code GLOW10 on your first order at the checkout.
Tune into this episode to learn more!
Website: https://skin-rx.com/
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Your legal and operations should be personal and match the tone of everything else you’re doing in your business - from contracts to policies, it all matters. I sat down with Danielle Stead Blanton, attorney and business strategist, to dive into the legal side of online business and how it can help you create a thriving, profitable business.
In this episode, you will learn:
- What legal considerations you have as a new or scaling business owner
- Red flags you should watch out for in your business
- Why policies aren’t boring and should be personalized to you and your business
- How legal agreements help you level up
Tune into this episode to learn more!
Website: https://www.daniellesteadblanton.com/
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When we think of creating content, we often immediately think of social media. However, there are so many other forms of content you can use to market and connect with others for your business. I sat down with Lindsay Smith, Creative Marketing & Content Expert, to talk about the many forums and ways that you can create content that connects for your business.
In this episode, you will learn:- How Lindsay helps with content and why she’s so passionate about it
- The types of content you can use and why you would use it
- How to show up authentically and show vulnerability
- Ways to get inspired to create cool content that connects (outside your office!)
Tune into this episode to learn more!
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All of us have faced burnout at one time or another, but your business doesn’t have to be the source of that. I sat down with Mallory Rowan, a 4x cofounder of some incredible businesses and someone who reached $1MM net worth at age 29 to talk about how she’s created a life and business that won’t create burnout.
In this episode, you will learn:
- When Mallory felt burnout and what the signs were
- How to shift your perspective on your business and foster activities that defy burnout
- How to give yourself permission to do what’s right for you and still make money doing it
- What you can do to slow down… just not all the way
Tune into this episode to learn more!
Website: https://malloryrowan.com/
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Free download - 3 Steps You Need To Take Before Building a Shopify store
When it comes to your goals and dreams, there’s one important thing you need to have in order to achieve them: belief. A lot of people will talk about business strategy and confidence as some of the heavy hitters you need to move your business forward, but if you don’t believe you can do that, then the chances of you doing it aren’t very good. Belief in yourself and that you can reach those goals is the number one thing you need to succeed.
In this episode, you will learn:
- Why belief is so important
- How belief is the missing link you need to move your goal forward
- Why belief should be prioritized over business strategy and confidence
- Some science on beliefs and how they can help you
Tune into this episode to learn more!
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Have you been putting off giving your website a good once over? Maybe you’ve got a list of things you’d like to change or update but haven’t made the time. Well, now is the time to start fresh! Spring cleaning isn’t just for your home; it’s a great opportunity to take stock of what’s happening on your website and see where you can make improvements.
In this episode, you will learn:- Why you should update your website seasonally
- 4 items you should update on your website and why
- Quick marketing tips for your website cleanup
Tune into this episode to learn more!
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Whether you own a product business, service business, or even work a corporate job - your personal brand matters and will set you apart. I sat down with Marina Middleton, personal brand builder, mentor, speaker, podcaster, and owner of Empowered Confidence, to talk about how to put your best foot forward and build a powerhouse personal brand.
In this episode, you will learn:
- Why you need a personal brand
- What to do when your personal brand needs to shift or change
- Trade secrets on how to create the best personal brand
- Best brand breakthroughs Marina’s seen and why
Tune into this episode to learn more!
Website: https://www.empoweredconfidence.io/
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Ever considered the power of affiliate marketing? Ever wondered how affiliate marketing can help you grow your Shopify store? I sat down with Lauren Lee, ClickBank’s Ecom Expert who works with e-commerce brands to unlock new sales channels with affiliates. Lauren believes there is always a solution to scale brands, and you can always find a way to exceed goals.
In this episode, you will learn:
- What affiliate marketing is and how ClickBank is different
- The benefits of running an affiliate program
- How affiliate marketing can be profitable
- Common pitfalls to avoid when setting up affiliate programs
Tune into this episode to learn more!
Website: https://www.clickbank.com/affiliates/
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Ever wish your alcoholic beverages were better for you? How about better for your healthy lifestyle and skin? I sat down with Amanda Moran, Co-Founder & CMO of Beauty Booze, to talk about how she’s built a better-for-you alcohol company on Shopify that offers premium cocktails and spirits made with skin-friendly ingredients.
In this episode, you will learn:- What Beauty Booze is and how it’s making its mark on the alcohol industry
- Why healthier cocktails allow Amanda to market to different segments of clients
- How Beauty Booze is trail blazing their way through a competitive industry
- Key marketing tactics Beauty Booze uses and what’s in store for them in the future
Tune into this episode to learn more!
Website: https://www.beautybooze.com/
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Ever wondered what the difference is between building a business on Shopify vs Etsy? Not sure where you should start or which platform is right for you? Well in this episode we talk about exactly that! I sat down with Taylor Smith, co-owner of Studio Sisters, to talk about how she’s built a top 0.1% store on Etsy and grown her Shopify for her sticker business.
In this episode, you will learn:
- What platform Taylor and her sister built on first and why
- Why building a Shopify store was so important to Taylor’s brand
- The differences in marketing on Shopify vs Etsy
- Key marketing tactics and how to sell more using Shopify and Etsy together
Tune into this episode to learn more!
Website: https://shopstudiosisters.com/
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Considering the impact our digital world has on our kids' health and wellness is an important topic. Developing a product to support kids' posture while using technology is even more important. I sat down with Antonia Holder, Founder of Kids Digital Wellness and Inventor of DigiRoo Case, to talk about how she’s developed a platform to help educate parents and kids on the effect technology has in our daily lives, as well as a product to help support them.
In this episode you will learn:
- What the impacts of technology are on kids and their digital health
- Why Kids Digital Wellness became an education platform to support parents and kids
- Why DigiRoo case was developed and how it helps support kids
- How the DigiRoo case was invented and key considerations for bringing it to life
Tune into this episode to learn more!
Website: https://kidsdigitalwellness.com/
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Online businesses need to consider their brand presence and how they’re reaching people. One incredible way you can do this is through creating your own in person events. I sat down with Jenna Nelson, President/Strategist of Maverick Events & Consulting, to talk about how producing or partnering on events for your business will help you enhance and grow your brand.
In this episode you will learn:
- Why in person events should be a part of your brand strategy
- What distinctive assets are and how they can be a part of your business
- Considerations for planning an in person event
- What to avoid when planning an event
Tune into this episode to learn more!
Website: https://www.maverick-events.com/
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If you’re a business owner, there’s no doubt you want to increase your visibility and get your business seen online. I sat down with Laura Sinclair, Marketing & Business Mentor and host of This Mother Means Business Podcast, to talk about how she helps her clients use social media to increase and grow your presence online. Especially when you’re willing to show up and be seen.
In this episode you will learn:
- What visibility is and why you should be using it
- Ways you can get your business seen
- How you can overcome not wanting to show up online
- Social media trends you can use for your business
Tune into this episode to learn more!
Follow Laura Sinclair: https://www.instagram.com/itslaurasinclair/
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Every one of us has either been through or knows someone who had a big life event - and it’s something to be celebrated! I sat down with Olivia Howell, Co-founder of Fresh Starts Registry, to talk about how she’s built a business online helping people support those going through life changes in new ways, and how she’s built an incredible community of support around it.
In this episode you will learn:
- How Fresh Starts became an accidental business
- What constitutes a fresh start and why they should all be celebrated
- How Fresh Starts helps support people going through change
- Why Olivia built a community of practitioners to support life changes and how it’s growing
Tune into this episode to learn more!
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Free download - 3 Steps You Need To Take Before Building a Shopify store
Ever made a big pivot from your day job, your programs, or your business because you felt something wasn’t quite aligned? I sat down with Emily Aarons, Business Alignment Coach, to talk about what alignment feels like and how it can affect you when it’s off, and how to be more conscious about what you’re calling into your business. Emily focuses on practical science and blends this with her 20+ years practicing and supporting people with spirituality.
In this episode you will learn:
- What alignment is and how you can tell if it’s off
- The science behind chakras and how that correlates to your health
- When you should trust yourself and why
- How you can be more conscious about what you’re calling into your business
Tune into this episode to learn more!
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Any entrepreneur can build a business, but building a profitable one takes a little strategy and expertise. I sat down with Staci Millard, serial entrepreneur and CEO, to talk about why she’s so passionate about mentoring small businesses to avoid burnout, increase profit, and show them they can have it all. Staci also shares her journey of purchasing and running a Shopify business, Love Powered Co, where her mission is to empower and develop the future’s mindful leaders.
In this episode you will learn:
- Why Staci sold her 7 figure business to pursue her small business passion
- How Staci feels business owners can transition from hustle to profitable business
- Key behaviors and strategies successful business owners should emulate
- How her recent purchase of Love Powered Co fits into her life and overall vision
Tune into this episode to learn more!
Follow Staci Milard: https://www.instagram.com/staci.millard/
Love Powered Co: https://www.lovepoweredco.ca
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If you’re someone who's striving for that next level of success, know that it’s your beliefs that play a key role in how quickly you get there. Whether your goal is to become a CEO, earn a million dollars, land your dream job, or simply sell out your products, know this — it’s your beliefs that are helping or hindering you from getting there. Sarah Jansel shares the science behind beliefs and why they are intrinsic to your success in business and life.
In this episode you will learn:
- Why beliefs are so important to reaching your goals
- The science behind belief in yourself and others
- How Sarah used her beliefs to catapult her success in her career and life
- Ways you can incorporate beliefs into your daily life
Tune into this episode to learn more!
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Free download - 3 Steps You Need To Take Before Building a Shopify store
Building an incredible brand and website that converts to sales is both a science and an art. There are so many moving pieces that go into making sure your design looks incredible and your users experience is top of mind. I sat down with Izzy Waite, brand and web designer of Izzy Waite Design, to talk about why you should hire a web designer, and all the considerations you need for that investment.
In this episode you will learn:
- Why you should hire a web designer and what you should ask them
- The platforms you should choose to build your brand on
- Best website trends coming out this year
- Easy ways to draw in inspiration to create your best look
Tune into this episode to learn more!
Follow Izzy Waite Design: https://www.instagram.com/izzywaitedesign/
Website: https://izzywaite.com/
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We love a brand who brings a tradition they love to the market with a new twist, and that’s exactly what TUYYO (tuyo) has done with their line of products. I sat down with Stefanie Garcia Turner, founder of TUYYO, an incredible food and drink company whose mission is to bring people together (you and me - the meaning of TUYYO) with healthy latino drinks you can make at home.
In this episode you will learn:
- How Stefanie is bringing people together with drinks and creating memories
- How Stefanie deals with the old saying, “you don’t know what you don’t know”, in business
- Why community and tradition is woven into the fabric of all TUYYO does and offers
- Advice for how you can stay focused on your vision and out of the “weeds”
Tune into this episode to learn more!
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Website: https://tuyyofoods.com/
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Strategic planning and good organization processes are the keys to launching your product with ease. I sat down with Christina Vanacore, business consultant and Founder of Agape Professional, to talk about why operations are so important to helping you grow, and the processes that will help you launch new products to the market with ease.
In this episode you will learn:
- What systems business owners should have in place
- The process for incubating and launching a new product
- Operational and product trends for 2023
- Strategic planning and/or organization techniques product owners need
Tune into this episode to learn more!
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Website: https://www.agapeprofessional.com/
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Building a successful online business boils down to the carefully crafted strategies you choose and how well you implement them. I sat down with Julie Shen, founder of Springstead, a consultancy practice that works with purpose-driven founders and businesses to talk about the state of the online business landscape and the top trends she sees affecting businesses in 2023.
In this episode you will learn:
- What trends are hot in 2023 and how you can implement them in your business
- The process for incubating and launching a new business
- Challenges businesses face and how you can overcome them
- Why strategic partnerships are the best ways to grow your business overnight
Tune into this episode to learn more!
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Website: https://www.springstead.co/
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Ever considered how making an investment in being in the right rooms can help your business boom? I sat down with Allison Carter and Catherine (Cat) Hildner who decided that’s exactly what they wanted to build when they launched The Ultimate Product Party!
In this episode you will learn:
- Why investing in in-person events is one of the best and fastest ways you can grow your business
- Why getting in rooms to expand your collaboration and network is critical to your success
- What the Ultimate Product Party is all about and why you should go
- Why taking a risk and getting out of your comfort zone is so important to grow
Tune into this episode to learn more!
Follow Allison: https://www.instagram.com/allisoncartercelebrates/
Follow Cat: https://www.instagram.com/kittymeowboutique/
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Join The Ultimate Product Party: https://ultimateproductparty.com?aff=13
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If you’re trying to sell on your new website, sell a new program, new product, maybe even a new service - know this: you should be launching. I sat down with Kristina Bartold, Co-CEO of The Social Snippet, to talk about our best tips for launching and selling more of your products and services online.
In this episode you will learn:
- Why launching is important to selling more online
- When earning passive income makes sense - and when it doesn’t
- Ways you can start growing your audience online
- What launching tactics we’ve found most beneficial (social and more!)
Tune into this episode to learn more!
Follow Kristina: https://www.instagram.com/kristina.bartold/
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Website: https://www.thesocialsnippet.com/
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We all have a passion inside of us, but whether or not we choose to pursue that and turn it into a business is another thing. I sat down with Shana Recker, online business coach for new coaches and artist of Shana Recker Art, to talk about how she decided to pursue a passion project by creating some incredible art and selling it on Shopify.
In this episode, you will learn:
- What inspired Shana to pursue art as a business
- How important branding is when you’re building an art and/or online business
- Why Shana chose Shopify and what tools she’s loving to sell online, and;
- What’s next for Shana’s art business
Tune into this episode to learn more!
Follow Shana Recker Art: https://www.instagram.com/shanarecker_art/
Follow Shana’s Coaching Biz: https://www.instagram.com/iamshanarecker/
Website: https://www.shanareckerart.com/
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Branding, content creation, and building an e-commerce site that speaks to your customer are all important factors when you’re building a brand people adore. I sat down with Laura McCann, Founder & Chief Mood Booster of Adoratherapy, to talk about her approach to launching a fragrance and beauty brand focused on wellbeing - both on Shopify and in the retail sector.
In this episode, you will learn:
- How Laura went about choosing her packaging and design
- What her thought process was behind the branding for Adoratherapy
- Her favorite marketing techniques and platforms, and;
- Entrepreneurial hacks to improve your chakras
Tune into this episode to learn more!
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Website: https://adoratherapy.com/
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PR is typically a term that can make everyone cringe. When it comes to marketing in general, you often hear the “bad experience” stories from brands instead of the good ones - but not today! I sat down with Allison Ullo, PR Consultant and Founder & CEO of Leaves of Leisure, to talk shop about how PR can change the game for your business - and learn about how that played into launching her incredible tea brand.
In this episode you will learn:
- How you can “turn your stress into press” with Allison’s PR tactics
- Who PR is for, when it’s appropriate, and how to use it to market and sell your products
- How Allison’s experience gave her a leg up on launching her tea brand on Shopify
- Why she chose to tie tea to activities her customers would love
Tune into this episode to learn more!
Follow Allison Ullo: https://www.instagram.com/allisonullo/
Follow Leaves of Leisure: https://www.instagram.com/leisureteas/
Website: https://www.leavesofleisure.com/
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Free download - 3 Steps You Need To Take Before Building a Shopify store
When someone asks you, “what’s your why” or “what’s your purpose”, this question can often feel quite heavy - almost as though you need a really big answer to the question in order for it to hold weight. But in this episode, our guest, Natalia Harhaj, business owner and author, shares her views on how you can tap into your life’s purpose and keep it simple in the process.
In this episode you will learn:
- Why Natalia feels that finding your life’s purpose can be simple, not complex
- What practices Natalia uses to help her clients understand themselves better sot hey can tap into their inner purpose
- Why Natalia believes we should make time to be more in the moment and mindful
- Ways you can get started being more mindful and finding your inner purpose today
Tune into this episode to learn more!
Follow Nartalia Harhaj: https://www.instagram.com/natalia.harhaj/
Website: https://www.nataliaharhaj.com/
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Free download - 3 Steps You Need To Take Before Building a Shopify store
All you need is one person to say yes to your idea, and that’s exactly the vibe this episode brings. I sat down with Tess Kossow, author, writer, podcast host, and fertility coach to learn about her story of building a business and how resilience plays a key role in helping her be successful. As a former marathon runner and corporate junky, Tess experienced fertility and its impact on families firsthand before writing her book I’m Very Ferris (aka IVF), as well as faced sudden cardiac death before making her comeback as an incredible entrepreneur helping women and families everywhere overcome fertility life challenges through her coaching practice.
In this episode you will learn:
- How Tess’ personal health challenges led to her becoming an author and fertility coach
- Why she wrote a book about IVF for children and families
- How she views building connections and community around her business
- Tess’ views on building your resilience in life and business
Tune into this episode to learn more!
Follow Tess Kossow: https://www.instagram.com/tesskossow/
Website: https://tesskossow.com/
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Free download - 3 Steps You Need To Take Before Building a Shopify store
If you’re an entrepreneur or building a business online, one of the most important things you need to learn is how to stand out online. And one of the best ways to do this is through building relationships with customers. I sat down with Lauren Najar, business strategist and coach, to get her views on how you can stand out online as a business and owner, humanize your business, and ways that you can generate more sales overall.
In this episode you will learn:
- Why you focus more on building relationships than direct selling
- What brand outreach is and why you need it
- How to sell in the DMs and what that looks like, and;
- Advice on how to generate more leads to your business
Tune into this episode to learn more!
Follow Lauren Najar: https://www.instagram.com/laurennajar/
Website: www.laurennajar.com
Facebook Group: www.facebook.com/groups/slayingwithsuccess
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Free download - 3 Steps You Need To Take Before Building a Shopify store
When you take a former primary school teacher and mix her experience with the pandemic, you’re bound to uncover some serious innovation. That’s exactly how Sweet Little Learners, an online Shopify store, was born to sell amazing products that help teachers, educators, parents and kids learn kindergarten at home. I sat down with the owner, Paula Haick, to talk about her experience building her business and how she’s revolutionzing the online learning world.
In this episode you will learn:
- What Paula’s mission is and why it’s helping change kids lives
- Why Paula chose Shopify to sell a variety of products online
- How Paula’s store sells a combination of physical and digital products
- Advice Paula would give to anyone looking to start an online business
Tune into this episode to learn more!
Follow Sweet Little Learners: https://www.instagram.com/sweetlittlelearnersearlyyears/
Website: https://sweetlittlelearners.ca/
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Free download - 3 Steps You Need To Take Before Building a Shopify store
Creating a business out of passion and solving a problem are the two best kinds. Especially when you’re disrupting a major market like coffee. I sat down with co-owners Nummy Creations, Corey and Akiko, to talk about their experience developing an alternative coffee brand, building a Shopify store, and strategically marketing their product.
In this episode you will learn:
- Why they got into natural food products and created Nummy Creations
- Their process for developing and bringing in products from abroad
- The strategy they’ve been using to market and sell their product
- Mistakes they’ve learned from along the way
Tune into this episode to learn more!
Follow Nummy Creations: https://www.instagram.com/nummy_creations/
Website: https://nummycreations.com/
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Free download - 3 Steps You Need To Take Before Building a Shopify store
There are so many ways that you can serve your clients in the fitness business, but building a solid niche that serves a targeted audience is always best! I sat down with Kristie Alicea, owner of ABC Fit Collective, to talk about her journey in building out an online fitness business during the pandemic, finding ways to deliver amazing content and service to her clients, and ways that she’s going about marketing it with success.
In this episode you will learn:- The process of building a fitness business online
- What approach they’ve taken to offer on-demand, membership, and 1:1 client services
- The types of marketing approaches they’ve taken to share their offerings
- How building a business and serving niche clients has been so incredibly rewarding
Tune into this episode to learn more!
Follow ABC Fit Collective: https://www.instagram.com/abcfitcollective/
Website: https://abcfitcollective.com/
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Free download - 3 Steps You Need To Take Before Building a Shopify store
If you’re a brand, regardless if you’re a product-based business, a service-based business, or you are the brand: you need good photography! I sat down with Lia Biscardi, owner of Chrome Photo Co, to talk about how working with a photographer can really help you tell the story you need in pictures and media when you’re conducting business online.
In this episode you will learn:
- How photography helps you do visual storytelling
- Why investing in a photographer will help you save money in the long run
- How and what to prepare for a photoshoot
- How good photos encourage people to buy from you
Tune into this episode to learn more!
Follow Lia and Chrome Photo Co: https://www.instagram.com/chromephotoco/
Chrome Photo Co’s Website: https://chromephotoco.com/
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Free download - 3 Steps You Need To Take Before Building a Shopify store
Who doesn’t love a brand with a passion AND purpose? I know you do - so check it out! I sat down with business owners, Tara and Monique of SALT Leisure Wear, to talk about how they developed an exclusive clothing line that not only supports a passion and purpose, but is also a give back brand supporting Cystic Fibrosis.
In this episode you will learn:
- Why Tara and Monique decided to develop an exclusive and inclusive clothing line
- What it was like to open a business during the pandemic, and what they learned
- How creating something exclusive and adding a giveback is supporting the CF community
- What to consider when developing a clothing line (from Canada)
Tune into this episode to learn more!
Follow SALT Leisure Wear: https://www.instagram.com/saltleisurewear/
SALT Leisure Wear’s website: https://saltleisurewear.com/
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Free download - 3 Steps You Need To Take Before Buildin...
Coming out of the pandemic we saw a lot of new businesses pop up and the most innovative ideas hit the market; and The Copper Bell is no exception. I sat down with the owner, Katrina Bell, to talk about how the pandemic affected her business, why she started The Copper Bell, how she’s innovating her position in a saturated market, and how she shifted her mind from maker to business owner.
In this episode you will learn:
- How the pandemic made Katrina an ‘accidental business owner’
- How a sense of humor has played well for Katrina’s business and market positioning
- The differences between maker and business owner
- How and what she outsourced, and why
Tune into this episode to learn more!
Follow Sarah: https://www.instagram.com/sarahjansel/
Follow Jansel & Co: https://www.instagram.com/janselandco/
Website: www.janselandco.com
Free download - “3 Steps You Need To Take Before Building a Shopify store”: https://www.janselandco.com/freeguide
Follow The Copper Bell: https://www.instagram.com/the.copper.bell/
The Copper Bell’s website: https://thecopperbell.ca/
If you’re someone who runs a service business and have thought about selling a product to complement it, and/or earn an extra income - listen up! I sat down with Bridgitte Malli, owner of Well By Bridgitte and GutPersonal, to talk about how she developed a needs-based and value-driven product business on Shopify, that complements her 7 figure dietitian business.
In this episode you will learn:
- How Bridgitte won a dragon’s den competition
- Why Bridgitte pivoted to add a product to complement her service-based business
- The differences between running a product and service-based business
- How a community is intrinsic to your business and sales
Tune into this episode to learn more!
Follow Sarah: https://www.instagram.com/sarahjansel/
Follow Jansel & Co: https://www.instagram.com/janselandco/
Website: www.janselandco.com
Free download - “3 Steps You Need To Take Before Building a Shopify store”: https://www.janselandco.com/freeguide
Follow Bridgitte: https://www.instagram.com/bridgittemalli/
GutPersonal’s website: https://www.gutpersonal.com/
Ever thought about what it would feel like to create a life, not just a living? If you’re an entrepreneur or business owner, you probably dreamed up what your business should look like, but what about your life? I sat down with Danielle Langton, seasoned business strategist who spent over a decade working with brands such as Heinz and Dick’s Sporting Goods, to talk about how she’s helping 6-7 figure women entrepreneurs build strong businesses, and enjoy their fullest lives, led by their own definitions of success - not someone else's.
In this episode you will learn:
- How Danielle built a half a million dollar business in less than 2 years
- Why she loves a referral based business model
- How she’s helping her clients build a life, not just a business
- Solid business advice for the business owner looking to scale
Tune into this episode to learn more!
Follow Sarah: https://www.instagram.com/sarahjansel/
Follow Jansel & Co: https://www.instagram.com/janselandco/
Website: www.janselandco.com
Free download - “3 Steps You Need To Take Before Building a Shopify store”: https://www.janselandco.com/freeguide
Follow Danielle: https://www.instagram.com/danielle_langton_/
Danielle’s website: https://daniellelangton.com/
If you’re an entrepreneur, you probably dreamed up ideas of how you would run your business and align that to your life and personal goals. What if that vision is also aligned to your team and personal mission? I sat down with Steve Fleischer, podcaster and Co Founder of Space Creatorz, to talk about how he’s reinventing how he’s operating his business, team, and making time for having fun in life.
In this episode you will learn:
- How Steve’s partnering in life and business with his wife
- Why he’s using a decentralized model with his team
- How your missing can align and extend all the way to how you attract your customers
- Solid business advice from someone who has moved from corporate to business owner
Tune into this episode to learn more!
Follow Sarah: https://www.instagram.com/sarahjansel/
Follow Jansel & Co: https://www.instagram.com/janselandco/
Website: www.janselandco.com
Free download - “3 Steps You Need To Take Before Building a Shopify store”: https://www.janselandco.com/freeguide
Follow Steve Fleischer: https://www.instagram.com/stephenfleiszer/
If you’re looking to enhance your leadership skills and start showing up as a more confident version of you - this episode is for you! I sat down with Matthew Allyn, coach and podcaster of the Powerful Online Leadership Podcast, to talk about standing out from the crowd of other businesses, leaning into your power, and showing up as a leader in your field on social media.
In this episode you will learn:
- How to stand out from a crowd of other businesses doing the same thing
- Why you need to lean into your power
- How to achieve that next level of you
- How you’re getting in your own head and can start showing up online
Tune into this episode to learn more!
Follow Sarah: https://www.instagram.com/sarahjansel/
Follow Jansel & Co: https://www.instagram.com/janselandco/
Website: www.janselandco.com
Free download - “3 Steps You Need To Take Before Building a Shopify store”: https://www.janselandco.com/freeguide
Follow Matthew Allyn: https://www.instagram.com/matthew.allyn/
Ever feel like you’re spinning all the plates as an online business and entrepreneur? Maybe you’ve felt like your to-do list was so long it led to overwhelm, so you just didn’t do anything. You’re not alone! I sat down with Sarah Gemmel, Expert Networking Strategist, to talk about how entrepreneurs wear a lot of hats in their business, how boundaries are often missing from their lifestyles, and how often this leads to burnout in your biz.
In this episode you will learn:- Why burnout occurs in your business and how to avoid having it happen to you
- Why you need to set really clear boundaries in your life and business
- How managing our own expectations can lead to overwhelm
- Tips to help you when you feel overwhelmed and stuck
Tune into this episode to learn more!
Follow Sarah: https://www.instagram.com/sarahjansel/
Follow Jansel & Co: https://www.instagram.com/janselandco/
Website: www.janselandco.com
Free download - “3 Steps You Need To Take Before Building a Shopify store”: https://www.janselandco.com/freeguide
Follow Sarah Gemmel: https://www.instagram.com/sarahgemmell_/
Interested in building the business of your dreams, making the money you deserve, all while living an amazing life? It’s possible… for real! I sat down with Bridgette Boucha, CFO for entrepreneurs, to talk about how entrepreneurs can build their life and business by design and have more fun! But it all starts with a little planning and financial know how.
In this episode you will learn:
- Why you should build a business by design
- Game changers that every business owner needs for their finances
- Mistakes that business owners make when it comes to their money and framework
- Why you should know your numbers and how that helps you
Tune into this episode to learn more!
Follow Sarah: https://www.instagram.com/sarahjansel/
Follow Jansel & Co: https://www.instagram.com/janselandco/
Website: www.janselandco.com
Free download - “3 Steps You Need To Take Before Building a Shopify store”: https://www.janselandco.com/freeguide
Follow Bridgette: https://www.instagram.com/bridgetteboucha/
Website: https://www.bridgetteboucha.com/
We hear a lot about social media and its powers in marketing, but what about other channels you could use? I sat down with Jenni Shaw, founder of Social Wellness Co., to talk about the changes we are seeing in current marketing tactics on social media, influencers, email, and Facebook ads, and why you might want to diversify your marketing tactics.
In this episode you will learn:
- What types of marketing online is helpful for e-commerce businesses right now
- Why a social strategy is important
- Whether or not you should do your own social media marketing
- The differences between digital marketing and traditional marketing, and what’s best
Tune into this episode to learn more!
Follow Sarah: https://www.instagram.com/sarahjansel/
Follow Jansel & Co: https://www.instagram.com/janselandco/
Website: www.janselandco.com
Free download - “3 Steps You Need To Take Before Building a Shopify store”: https://www.janselandco.com/freeguide
Follow Social Wellness Co: https://www.instagram.com/socialwellnessco/
Website: https://socialwellnessco.com/
If you’re interested in learning about sustainable businesses, or if you’ve ever purchased a one-time wear dress for an event and wedding - this episode is for you! I sat down with Sonia Dong, Managing Director of Henkaa, a super cool dress brand whose focus is on preserving company history and culture, and developing an inclusive, sustainable brand with a heart. Their innovative dress brand is changing the way we think about celebrating memories.
In this episode you will learn:- How Henkaa is changing the fashion industry
- Ways Henkaa is delivering on philanthropic, sustainable and inclusive practices
- How they’re preserving and celebrating their company history
- The challenges and opportunities of moving from a retail location to a Shopify store
Tune into this episode to learn more!
Follow Sarah: https://www.instagram.com/sarahjansel/
Follow Jansel & Co: https://www.instagram.com/janselandco/
Website: www.janselandco.com
Free download - “3 Steps You Need To Take Before Building a Shopify store”: https://www.janselandco.com/freeguide
Follow Henkaa: https://www.instagram.com/henkaa/
Website: https://www.henkaa.com/
If you’ve ever dreamed of designing your fashion line and/or opening a boutique - this episode is for you! I sat down with Kaitlyn Jordan, Owner & Designer, to talk about her journey of opening Silk Row Bridal boutique and developing her line of bespoke wedding gowns in her signature line, Kaitlyn Mae, all centered around the modern “cool bride.” From idea to inception, Kaitlyn had to pivot several times after she opened her boutique just before the pandemic (including opening up her Shopify store!).
In this episode you will learn:
- How Silk Row niched by focusing on a modern bride versus a traditional one
- How opening Silk Row during the pandemic allowed Kaitlyn to pivot and succeed
- Ways you can set yourself apart in the bridal and fashion industry
- How building a Shopify business is helping Kaitlyn sell and set up appointments online
Tune into this episode to learn more!
Follow Sarah: https://www.instagram.com/sarahjansel/
Follow Jansel & Co: https://www.instagram.com/janselandco/
Website: www.janselandco.com
Free download - “3 Steps You Need To Take Before Building a Shopify store”: https://www.janselandco.com/freeguide
Follow Silk Row Bridal: https://www.instagram.com/silkrowbridalto/
Follow Kaitlyn Mae Bespoke: https://www.instagram.com/kaitlynmaebespoke/
Website: https://shopsilkrowbridal.com/
Ever wondered if the handmade products you create from the kitchen table could transition to an American success story and staple in homes? Well, then this episode is for you! I sat down with Lauren White, founder of White Loft, a 100% female-owned gifts and keepsakes studio, dedicated to making heirloom goods that grow with families and help preserve precious memories. Lauren shared her story of moving from handcrafting goods from the kitchen table to building an Etsy business, to eventually becoming a huge success on Shopify!
In this episode you will learn:
- How a kitchen table hobby turned into a successful Shopify brand
- Why White Loft passionately builds their brand around preserving family memories
- Lauren’s biggest learning curves about growing a hand crafted product-based business
- Why Lauren transitioned from Etsy to Shopify and how that’s helping her grow
Tune into this episode to learn more!
Follow Sarah: https://www.instagram.com/sarahjansel/
Follow Jansel & Co: https://www.instagram.com/janselandco/
Website: www.janselandco.com
Free download - “3 Steps You Need To Take Before Building a Shopify store”: https://www.janselandco.com/freeguide
Follow White Loft: https://www.instagram.com/shopwhiteloft/
Website: https://shopwhiteloft.com/
Successful Shopify stores know one thing is true: you need to be creative and build community in order to thrive online. And that’s exactly what Nicole VanQuaethem, Owner of Random Wellness Co did to build her dream business. From starting an online nutrition business to founding a hugely successful t-shirt business, to now helping others create online - Nicole has definitely nailed the creative side of things!
In this episode you will learn:
- How Nicole developed a strong community for her nutrition business by selling t-shirts
- How taking your service-based business online can help you serve more clients
- Why community is so important to survival online
- How to incorporate your service business, podcast, and product line on Shopify
- How not to spend thousands of dollars to develop your own products
Tune into this episode to learn more!
Follow Sarah: https://www.instagram.com/sarahjansel/
Follow Jansel & Co: https://www.instagram.com/janselandco/
Website: www.janselandco.com
Free download - “3 Steps You Need To Take Before Building a Shopify store”: https://www.janselandco.com/freeguide
Follow Nicole: https://www.instagram.com/nicolevanquaethem/
Website: www.thebilliestudio.com
Everyone goes into their Shopify (and entrepreneur) journey with high hopes, excitement, and a “let’s do this” attitude. However, as you start to develop your business, it’s all too common that you’ll encounter challenges, fear, and stress - all the things that come along with building something new. I sat down with top coach and former Director of Coaching for Tony Robbins, Arvin Anderson, to talk about why challenges arise and how you can support yourself through the process so you can enjoy the entrepreneur journey vs sweat it.
In this episode you will learn:
- Why challenges arise as you build your business
- How you can recognize them and deal with the emotions behind them
- Insight on why we get stuck in certain energies and fears
- Core insights and learnings Arvin’s had along his coaching journey
Tune into this episode to learn more!
Follow Sarah: https://www.instagram.com/sarahjansel/
Follow Jansel & Co: https://www.instagram.com/janselandco/
Website: www.janselandco.com
Follow Arvin Anderson: https://www.instagram.com/arvin_anderson/
Product-based businesses everywhere (aka Shopify stores) have the ultimate opportunity to maximize their sales during the busy holiday shopping season (September through January), if they take a planful approach. I sat down with Maria and Kristina from The Social Snippet to talk about the best approach to preparing for the holidays with your promotions, sales, emails and socials.
In this episode you will learn:
- Trends in holiday shopping
- When to start planning
- Considerations for your competing businesses
- How to connect your customers to the right promotions
Tune into this episode to learn more!
And if you loved this episode, please recommend this podcast to a friend or write a review!
Follow Sarah: https://www.instagram.com/sarahjansel/
Follow Jansel & Co: https://www.instagram.com/janselandco/
Website: www.janselandco.com
Follow The Social Snippet: https://www.instagram.com/thesocialsnippet/
Everyone wants to create social content that converts, save time, and learn how to repurpose great content - especially if you’re a Shopify store owner! I sat down with Michelle Lange, Content Creator for business owners, to talk about what makes content convert, how to repurpose your content, what platforms to use, and whether or not your ideal customer is hanging out on TikTok.
In this episode you will learn:
- How Michelle’s teaching business owners to create really great content that sells
- Trends in social media for Shopify businesses
- What content pillars are and how to repurpose your content
- Why you need to get on the TikTok train now to grow your Shopify business
Tune into this episode to learn more!
Follow Sarah: https://www.instagram.com/sarahjansel/
Follow Jansel & Co: https://www.instagram.com/janselandco/
Website: www.janselandco.com
Free download - “3 Steps You Need To Take Before Building a Shopify store”: https://www.janselandco.com/freeguide
Follow Michelle Lange: https://www.instagram.com/michellelangeinc/
Repurposing Content Freebie: https://www.wolfeacademy.co/repurposing-guide
When it comes to building a strong Shopify business and following - you need to spend time building your community! Community can help you gather input and feedback, become a strong referral source, and earn you consistent, growing revenue! I sat down with Meredith Dew, CEO of Wild Melon a western Canadian fashion boutique, to talk about how she’s cultivated a strong community that’s been the basis of her success.
In this episode you will learn:
- What 23 years in the retail industry has taught Meredith
- How to connect with your customers and build a strong community
- How to use Facebook groups to engage your audience and increase your success
- Best practices for building a strong brand and finding your tribe
Tune into this episode to learn more!
Follow Sarah: https://www.instagram.com/sarahjansel/
Follow Jansel & Co: https://www.instagram.com/janselandco/
Website: www.janselandco.com
Free download - “3 Steps You Need To Take Before Building a Shopify store”: https://www.janselandco.com/freeguide
Follow Wild Melon: https://www.instagram.com/wildmelonclothing/
Website: https://wildmelon.ca/
Facebook Group: https://www.facebook.com/wildmelonclothing
Have you ever felt like you were a little out of your element? Maybe you’ve had a brilliant business idea but quickly talked yourself out of it by thinking, “no, I can’t do that”. Perhaps you’ve even compared yourself to others and it left you feeling a little bad about yourself. Well have no fear! I sat down with Christine Corocoran, Business Mindset Coach, to talk all about imposter syndrome and how we can beat these thoughts and fears.
In this episode you will learn:
- What imposter syndrome is and how it may be affecting your business
- How to recognize imposter syndrome in the moment
- How to become more aware of when imposter syndrome hits and how to overcome it
- Ways you can improve your confidence and get out of your own way
Tune into this episode to learn more!
Follow Sarah: https://www.instagram.com/sarahjansel/
Follow Jansel & Co: https://www.instagram.com/janselandco/
Website: www.janselandco.com
Free download - “3 Steps You Need To Take Before Building a Shopify store”: https://www.janselandco.com/freeguide
Follow Christine: https://www.instagram.com/christinecorcoran_coach/
Website: https://msha.ke/christinecorcoran_coach/
Imposter Syndrome Freebie: https://christine-corcoran-8c76.mykajabi.com/pl/2147578828
Shannon Weinstein knows her stuff when it comes to helping you keep money in your wallet and keep the pain out of doing your taxes. I sat down to talk to Shannon about how she’s helping clients strategically manage their money and business assets through proper bookkeeping, tax and CFO services. Shannon chats about what questions to ask and levers to pull to help you make decisions about products, launches, and all other aspects of your Shopify store - pain free!
In this episode you will learn:
- What steps you should take to make your taxes pain free
- How to manage your sales tax vs your income tax
- When you need a bookkeeper, tax specialist, and CFO services
- When to invest in CFO services to help you make good business decisions
Tune into this episode to learn more!
Follow Shannon: https://www.instagram.com/shannonkweinstein/
Website: https://sayhey.to/shannonkweinstein
Free download - “3 Steps You Need To Take Before Building a Shopify store”: https://www.janselandco.com/freeguide
Website: www.janselandco.com
Follow Sarah: https://www.instagram.com/sarahjansel/
Follow Jansel & Co: https://www.instagram.com/janselandco/
Lauren Hildebrand is a jack of all creative trades, but her specialty is creating amazing brand identities - that’s why she’s Jansel & Co’s brand guru. I sat down with Lauren to discuss how a brand is really your first and lasting impression - and something to invest in so it can stand the test of time! Lauren also shared the inside scoop on her own branding and content strategy with her new Shopify store, Pupculture.
In this episode you will learn:
- What a brand is and why you should invest in it
- What brand assets you need for your Shopify store and marketing
- Types of branding you can use to create culture and a following
- Tips for those looking to develop and curate a product line of their own
Tune into this episode to learn more!
Lauren’s Shopify Store: https://pupculture.ca/
Follow Pupculture: https://www.instagram.com/pupcultureca/
Website: www.janselandco.com
Follow Jansel & Co: https://www.instagram.com/janselandco/
Follow Sarah: https://www.instagram.com/sarahjansel/
Free download - “3 Steps You Need To Take Before Building a Shopify store”: https://www.janselandco.com/freeguide
Amanda Worthington is a UX career coach who believes that we are the designers of our own lives and careers. Having worked with clients and organizations to create customer journeys that are specifically for the end user, Amanda is applying these same principles in all aspects of her life. She takes thinking like a customer to a new level - and you can do it too!
In this episode you will learn:
- What UX is and how it can benefit your business
- Why you need to think like your customer and design an experience for them
- How to pivot from where you are to where you want to be
- The power of networking and community
Tune into this episode to learn more!
Follow Amanda: https://www.instagram.com/amandamworthington/
Follow the UX Hustle: https://www.instagram.com/theuxhustle/
Websites: www.amandaworthington.com and www.uxhustle.org
Plus, check out her podcast: The UX Hustle Podcast
Free download - “3 Steps You Need To Take Before Building a Shopify store”: https://www.janselandco.com/freeguide
Website: www.janselandco.com
Follow Sarah: https://www.instagram.com/sarahjansel/
Follow Jansel & Co: https://www.instagram.com/janselandco/
If you’re in business then you know what drives your business is revenue and sales. Enter The Sales Queen, Jillian Murphy, who joined us to share her top tips on how to sell with ease. We love Jillian’s laid back approach to sales vs feeling pushy or sleazy.
In this episode you will learn:
- Why building relationships and community are critical to sale
- What strategies help you sell more
- How a laid back approach is more effective than pushing sales
- How to simplify the sales process so you can earn more
Tune into this episode to learn more!
Follow Jillian: https://www.instagram.com/thejillianmurphy/
Jillian’s freebie: Guaranteed Leads On Repeat
Free download - “3 Steps You Need To Take Before Building a Shopify store”: https://www.janselandco.com/freeguide
Website: www.janselandco.com
Follow Sarah: https://www.instagram.com/sarahjansel/
Follow Jansel & Co: https://www.instagram.com/janselandco/
One of the top things we focus on with new brands and Shopify store owners is clarity. Clarity of your customer, brand, and most importantly - your story! Business owners who understand their story articulate their value, offerings, and why customers should buy from them with ease. Just like Alex Street says, “stand out with your story!”.
In this episode you will learn:
- What your personal vs brand story is and why you need it
- How to create clarity through your story for product based businesses
- How story clarity leads to a better Shopify store, social media, and more!
Tune into this episode to learn more!
Follow Alex: https://www.instagram.com/streetsays/
Website: https://www.alexstreet.ca/
Free download - “3 Steps You Need To Take Before Building a Shopify store”: https://www.janselandco.com/freeguide
Website: www.janselandco.com
Follow Sarah: https://www.instagram.com/sarahjansel/
Follow Jansel & Co: https://www.instagram.com/janselandco/
Leigh Sund knows what it takes to develop an amazing online brand. Having originally supported fitness clients in person, Leigh took her fitness coaching business online and is seeing way better results with her clients due to the accountability and community she’s created. Now, she’s supporting clients to embed fitness in their daily lives with her new Shopify store business - Wildlyfitco! Wildlyfitco is an amazing brand of bands and slides with a giveback to the community.
In this episode you will learn:
- How an online / eCommerce business helps clients achieve better results
- Key considerations for developing a product based business
- The importance of addressing your mindset and wellbeing while being an entrepreneur
Tune into this episode to learn more!
Follow Leigh: https://www.instagram.com/wildlyfitco/
Follow Wildlyfitco: https://www.instagram.com/leighashleyfit/
Free download - “3 Steps You Need To Take Before Building a Shopify store”: https://www.janselandco.com/freeguide
Website: www.janselandco.com
Follow Sarah: https://www.instagram.com/sarahjansel/
Follow Jansel & Co: https://www.instagram.com/janselandco/
Top Finance Coach, Sandra Joe, knows that many people struggle to feel confident with their finances because they haven’t been exposed to proper education around money, negotiation and most importantly, their self-worth behind their earning potential - especially women. Understanding your finances and forecasting your future success is key to protecting your business.
In this episode you will learn:
- Why teaching and empowering business owners money management is key
- When you should budget or invest as a new business owner
- The importance of addressing your finances while inflation rises
Tune into this episode to learn more!
Sandra Joe’s Links:
Follow Sandra: https://www.instagram.com/sandra.m.joe/
Make That Money Hunni Podcast: https://www.instagram.com/makethatmoney.hunni/
Plus! Get 10% off any of Sandra Joe’s programs when you mention this podcast on www.sandrajoe.com!
Get your free guide “3 Steps You Need To Take Before Building a Shopify store”: https://www.janselandco.com/freeguide
Website: www.janselandco.com
Follow Sarah: https://www.instagram.com/sarahjansel/
Follow Jansel & Co: https://www.instagram.com/janselandco/
One of the number one things clients have questions about when they launch their Shopify stores is how to optimize and improve their social media appearance. If you have questions about how to create great content, build a solid community, want to stay up to date on trends, and learn top tips from the social pros - then this episode is for you!
In this episode you will learn:
- How to build a solid digital community
- Why social media is important for business owners
- Top tips for entrepreneurs who want to run their own social media accounts
Tune into this episode to learn more!
The Social Snippet’s (aka Maria Tassi & Kristina Bartold)’s Links:
www.thesocialsnippet.com
Follow The Social Snippet: https://www.instagram.com/thesocialsnippet/
Get your free guide “3 Steps You Need To Take Before Building a Shopify store”: https://www.janselandco.com/freeguide
Website: www.janselandco.com
Follow Sarah: https://www.instagram.com/sarahjansel/
Follow Jansel & Co: https://www.instagram.com/janselandco/
Lately I’ve been working with Shopify store owners who have spent countless time, money, and resources on their new stores - yet they’re not even usable! If you're thinking about building a Shopify store, re-designing one, or are struggling with the one you currently have - check out this episode where I cover why custom code doesn’t always make sense.
In this episode you will learn:
- Who custom code is for (and those who likely don’t need it)
- How you can achieve a custom look with your store without code (and why)
- Tips and questions you should be asking of your developer when they build a store for you
Tune into this episode to learn more!
Get your free guide “3 Steps You Need To Take Before Building a Shopify store”: https://www.janselandco.com/freeguide
Website: www.janselandco.com
Follow Sarah: https://www.instagram.com/sarahjansel/
Follow Jansel & Co: https://www.instagram.com/janselandco/
Starting a business can be daunting, especially if you’re jumping ship from the corporate world or another career to start something different. If you’re thinking about making the move or already have, then you need to check out this episode Andrea Crisp and I recorded about how successful businesses are showing up every day with courage, confidence, and authenticity.
In this episode we cover:
- Making the move from traditional career to entrepreneur
- How what made you successful in your old career might not serve you in future
- Ways to feel confident, find courage, and show up as you true authentic self
Tune into this episode to learn more!
Follow Andrea: https://www.instagram.com/andreacrispcoach/
Get your free guide “3 Steps You Need To Take Before Building a Shopify store”: https://www.janselandco.com/freeguide
Website: www.janselandco.com
Follow Sarah: https://www.instagram.com/sarahjansel/
Follow Jansel & Co: https://www.instagram.com/janselandco/
Have you thought about hiring a photographer? Not sure if the money is well invested or not? Maybe thinking you can just DIY yourself to a solid brand? Well, then you need to check out this episode with Amanda Clark and I cover how investing in a photographer will actually save you time and money - not the other way around!
In this episode you will learn:
- Why doing it all yourself isn’t going to get you very far
- How a photographer can help you, what value they bring, and how it will save you time and money
- Tips and tactics for exceptional personal brand and product shoots
Tune into this episode to learn more!
Get your free guide “3 Steps You Need To Take Before Building a Shopify store”:https://www.janselandco.com/freeguide
Amanda’s Links: https://www.amandaclark.biz/ https://podcasts.apple.com/us/podcast/braving-the-mountain/id1551028064
Follow Amanda: https://www.instagram.com/amandaclarkstudios/
Website: www.janselandco.com
Follow Sarah: https://www.instagram.com/sarahjansel/
Follow Jansel & Co: https://www.instagram.com/janselandco/
Ever wondered how some business owners reach their goals and just keep raking it in? Curious about how mindset and taking action work together? Well, then you need to check out this episode where we cover how to quantum leap your way to success with my dear friend, mentor, and the Quantum Leap Queen herself, Shana Recker.
In this episode we cover:
- What a quantum leap is and the steps to achieve it
- Examples of how you may have quantum leapt before - and you didn’t even know it
- Powerful tools and resources to help you win on mindset and strategy
Tune into this episode to learn more!
Get your free guide “3 Steps You Need To Take Before Building a Shopify store”: https://www.janselandco.com/freeguide
Shana’s Links: www.shanarecker.com and www.shanarecker.com/niche
Follow Shana: https://www.instagram.com/quantumleapqueen/
Website: www.janselandco.com
Follow Sarah: https://www.instagram.com/sarahjansel/
Follow Jansel & Co: https://www.instagram.com/janselandco/
Have you started a Shopify store but you’re not getting the traction you need? Are you someone who hasn’t yet taken the plunge into email marketing? Well here’s the hard truth folks - yes, you do need a paid email system!
In this episode we cover:
- Why email is important and how it helps you
- The power a paid system offers you (i.e. make money while you sleep!
- The types of automation you should be adding to your store
Tune into this episode to learn more!
Get your free guide “3 Steps You Need To Take Before Building a Shopify store”: https://www.janselandco.com/freeguide
Website: www.janselandco.com
Follow Sarah: https://www.instagram.com/sarahjansel/
Follow Jansel & Co: https://www.instagram.com/janselandco/
Interested in building a Shopify store? Not sure where to start? Maybe you’ve already built a Shopify store, but it’s just not getting the traction you were hoping for. Many people dive right in building their Shopify store, but if they haven't followed 3 simple steps we outline in this episode, they end up wasting a lot of valuable time, money, and sales in the process.
In this episode we cover:
- A simple 3 step roadmap to launching a successful Shopify store
- Getting clear on your ideal customer, brand, and product positioning
- Some great resources you can tap into to help you
Tune into this episode to learn more!
Get your free guide “3 Steps You Need To Take Before Building a Shopify store”: https://www.janselandco.com/freeguide
Website: www.janselandco.com
Follow Sarah: https://www.instagram.com/sarahjansel/
Follow Jansel & Co: https://www.instagram.com/janselandco/
Ever wondered what Shopify really is and how it can help you run your e-commerce business? You might be thinking “oh yeah, it’s just an e-commerce platform for products”, but it’s SO much more.
In this episode we bust those myths and share the goods on:
- What Shopify is and how it works
- The types businesses models you can run on Shopify
- How Shopify can help you sell more
Tune into this episode to learn more!
Get your free guide “3 Steps You Need To Take Before Building a Shopify store”: https://www.janselandco.com/freeguide
Website: www.janselandco.com
Follow Sarah: https://www.instagram.com/sarahjansel/
Follow Jansel & Co: https://www.instagram.com/janselandco/
Welcome to the I Created That Podcast. This podcast is for those looking to be inspired to start an online business, market your business, and learn more about Shopify.