Midwest Mindset: Recent Episodes
Two Brothers Creative
The Midwest Mindset is simple: Help others without expecting anything in return. This mindset is what makes our home city of Omaha, Nebraska unique and is also what has defined our own success. We are passionate about helping small business owners because we believe every business deserves affordable and effective marketing. The multitude of search engines and social platforms in the age of the algorithm has made marketing intimidating, frustrating, and overwhelming. In each episode, we will share the tools, techniques, and simple marketing strategies that big marketing agencies don’t want you to know, including the biggest secret of all: you can do this yourself.
Feeling the squeeze of a tight economy? Discover why slashing your marketing budget could be your biggest mistake. Matt and Tracy break down why this is a critical error and share how smart companies use marketing to gain a competitive edge during challenging times.
With real-world examples and proven strategies, they'll show you how to adapt your approach, maximize your resources, and position your business for long-term success.
Key Takeaways
- Marketing is essential for business growth, even (and especially) during economic downturns.
- Cutting your marketing budget is a short-sighted decision that will likely cost you more in the long run.
- Tough economic times present unique opportunities for those willing to invest in marketing.
- Maintain an abundance mindset and focus on long-term goals, even when facing immediate financial pressures.
Need more help with your marketing? We got you - let's chat.
Connect with Matt Tompkins on LinkedIn and Facebook.
Connect with Tracy Winkler on LinkedIn and Facebook.
This podcast is produced by Two Brothers Creative 2024.
Is your marketing strategy falling flat? Discover how to maximize your reach by focusing on the top 3 online platforms: Google, YouTube, and TikTok. In this episode, we break down a streamlined approach to content creation, local SEO, and Google Business Profile optimization. Marketing experts, Matt and Tracy, provide actionable insights and a free checklist to help you dominate the digital landscape.
Key takeaways:
- Prioritize video: Video is no longer optional; it's essential for engagement and visibility across all platforms.
- Focus your efforts: Concentrate on creating high-quality content for the top three platforms: Google, YouTube, and TikTok.
- Work smarter, not harder: A streamlined content strategy can help you efficiently create content for all three platforms, saving time and resources.
- Think local: Don't underestimate the power of local SEO and in-person networking to attract customers in your area.
Follow this link for your free checklist.
Need more help with your marketing? We got you - let's chat.
Connect with Matt Tompkins on LinkedIn and Facebook.
Connect with Tracy Winkler on LinkedIn and Facebook.
This podcast is produced by Two Brothers Creative 2024.
Are you being ripped off by your marketing company? Discover how to avoid falling victim to marketing scams and ensure you get the results you deserve. In this episode, Matt and Tracy share the red flags of a shady marketing agency and the green flags of a trustworthy one. They discuss the importance of clear contracts, transparent communication, and measurable goals.
Whether you're a seasoned business owner or just starting out, this episode equips you with the knowledge to protect yourself and your investment in marketing.
Takeaways
- Narcissism is prevalent in the marketing industry.
- Always have a clear contract with your marketing agency.
- Accountability and regular check-ins are essential.
- Trust and transparency are key in agency relationships.
Follow this link for the essential marketing guide checklist.
Need more help with your marketing? We got you - let's chat.
Connect with Matt Tompkins on LinkedIn and Facebook.
Connect with Tracy Winkler on LinkedIn and Facebook.
This podcast is produced by Two Brothers Creative 2024.
Are you tired of pushy sales tactics that turn customers away? In this episode, we reveal the secrets to selling without selling. Discover how to build trust and authentic relationships with potential customers, transforming sales into a collaborative process. Learn the power of asking insightful questions, truly listening to their needs, and offering genuine value. We'll share actionable strategies to guide you towards a more effective and fulfilling sales approach, leaving behind the outdated hard sell and embracing the power of connection.
Takeaways
- The slow build in sales pays off more than quick sales.
- Giving value without expecting anything builds trust.
- The modern marketing funnel requires authentic content.
- Patience is key; nurturing leads can take time.
- No doesn't mean no forever; it may mean not now.
Follow this link for The No Pitch Sales Pitch Template.
Need more help with your marketing? We got you - let's chat.
Connect with Matt Tompkins on LinkedIn and Facebook.
Connect with Tracy Winkler on LinkedIn and Facebook.
This podcast is produced by Two Brothers Creative 2024.
Feeling overwhelmed by the sheer number of social media channels? In this episode, we tackle the common misconception that businesses need to be on every social media platform. Revealing the importance of focusing your efforts on one primary channel and optimizing it for results.
Learn how to leverage your website as a central hub for your online presence and how Google and YouTube play a vital role in driving organic traffic. Get valuable insights on engaging with your audience, analyzing performance, and making strategic adjustments to your social media strategy.
Takeaways
- Focus on one primary social media channel for your business
- Prioritize website traffic and leverage Google and YouTube for organic search
- Engage with your audience by responding to comments and messages
- Analyze performance and make data-driven decisions for improvement
Follow this link for The One Channel Marketing Sprint Planner.
Need more help with your marketing? We got you - let's chat.
Connect with Matt Tompkins on LinkedIn and Facebook.
Connect with Tracy Winkler on LinkedIn and Facebook.
This podcast is produced by Two Brothers Creative 2024.
Struggling to grow your business? The answer might lie in knowing your ideal customer. In this episode, Matt and Tracy dive into the importance of defining your target audience. They discuss the common pitfalls of trying to appeal to "everyone" and how niching down can actually lead to a wider reach.
Download your FREE PDF worksheet HERE and create your company's customer avatar!
Learn why specificity is key to building trust and creating marketing that resonates deeply with your customers. Download the free Ideal Customer Avatar worksheet and discover the path to business success.
Takeaways
- Identifying your ideal customer is crucial for the success of your business.
- Being specific and niche down helps you reach a wider audience.
- Building trust with your ideal customer is key to long-term success.
- Use the ideal customer worksheet to create an avatar and get specific about your target audience.
Need more help with your marketing? We got you - let's chat.
Connect with Matt Tompkins on LinkedIn and Facebook.
Connect with Tracy Winkler on LinkedIn and Facebook.
This podcast is produced by Two Brothers Creative 2024.
Why are you wasting so much time creating marketing content? How would you like to create 30 days of content in just 30 minutes? That's the potential of "The Content Box. "
In this episode, you'll get a concise, step-by-step content marketing guide that walks you through the core elements of The Content Box, how it works, and how to get started.
Thirty days of content in 30 minutes challenge: Download our free brainstorming worksheet with prompts and exercises to help you generate a month's worth of content ideas in 30 minutes.
Need more help with your marketing? We got you - let's chat.
Connect with Matt Tompkins on LinkedIn and Facebook.
Connect with Tracy Winkler on LinkedIn and Facebook.
This podcast is produced by Two Brothers Creative 2024.
Content isn’t King—it’s the entire Kingdom. This podcast is your full-service marketing solution and each episode makes marketing easy to understand and simple to do. You deserve more from your marketing (you deserve results!), which is precisely what The Content Box delivers in every episode.
Hosted by Matt Tompkins and Tracy Winkler of Two Brothers Creative, both are extremely passionate about helping businesses with their marketing—just like yours.
Need more help with your marketing? We got you - let's chat.
Connect with Matt Tompkins on LinkedIn and Facebook.
Connect with Tracy Winkler on LinkedIn and Facebook.
This podcast is produced by Two Brothers Creative 2024.
Tired of marketing strategies that drain your budget? Discover the hidden power of micro-influencer marketing with seasoned entrepreneur Tim Rexius. In this episode, we dive into the world of influencer marketing, separating fact from fiction. Tim shares his expertise with platforms like JoinBrands, highlighting the significance of genuine connections and authentic content.
Gain valuable insights on how to find the perfect influencers for your brand, craft engaging campaigns, and measure their effectiveness. Whether you're a business veteran or just starting your entrepreneurial journey, this episode is packed with actionable tips to help you leverage micro-influencers and elevate your marketing game.
Connect with Tim by following these links - LinkedIn - Instagram. Or visit timrexius.com. Look good and feel good at Rexius Nutrition!
Click here to book a free marketing strategy call with Two Brothers Creative! We'll provide a website audit and a full content brief for you to review - both free and part of the strategy call. We'll assess your business to identify opportunities for growth. Even if you don't hire us for marketing, we'll offer value to help you progress with growing your business.
Two Brothers Creative provides a simple content marketing system that leverages a podcast + video to deliver affordable and effective marketing to grow your business.
Measure your marketing today at www.thecontentbox.com!
#contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing
This podcast is produced by Two Brothers Creative 2024.
The real estate industry is highly competitive and winning client’s trust is crucial for any successful business. So, how do you win the client's trust? Joining us in this episode is Jay Miralles, serial entrepreneur and real estate expert. Jay and Matt explore the common pain points agents face and discuss how to overcome them with simple, effective strategies.
From the importance of authenticity and storytelling to the power of organic content and coaching, Jay shares his wealth of experience as a successful entrepreneur and real estate pro. Matt offers practical advice on how to create a marketing plan, avoid common pitfalls, and build a brand that resonates with your target audience.
Whether you're looking to attract new clients, increase your listings, or simply build a sustainable business, this episode is packed with valuable insights and actionable tips.
Connect with Jay by following these links - LinkedIn - Instagram - Facebook Click here for Jay’s book Let's Go!: One Phrase That Could Change Your Life
Click here to create a free six step marketing plan that includes everything from figuring out who your ideal buyer persona is, to what problem you solve, and how you're going to deliver your marketing message effectively to this target market.
Two Brothers Creative provides a simple content marketing system that leverages a podcast + video to deliver affordable and effective marketing to grow your business.
Measure your marketing today at www.thecontentbox.com!
#contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing
This podcast is produced by Two Brothers Creative 2024.
How do you market to men? It’s not as easy as you think, but who better to have the answers than Jess Goldoni, Marketing Director from Limitless Male Medical, and Tracy Winkler, COO at Two Brothers Creative, who join Matt to discuss the art and science behind marketing to men. From consumer behavior and male psychology to decision-making, health marketing, and the women who really make the decisions, this episode reveals the true secret of marketing to men.
Discover the barriers men face in making health decisions and how understanding these insights can revolutionize your marketing approach. Whether you're a seasoned marketer or an aspiring entrepreneur, this episode offers invaluable insights and tactics to captivate your male audience effectively.
Find out more about Jess and Limitless Male Medical here!
Click here to create a free six step marketing plan that includes everything from figuring out who your ideal buyer persona is, to what problem you solve, and how you're going to deliver your marketing message effectively to this target market.
Two Brothers Creative provides a simple content marketing system that leverages a podcast + video to deliver affordable and effective marketing to grow your business.
Measure your marketing today at www.thecontentbox.com!
#contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing
This podcast is produced by Two Brothers Creative 2024.
Are you lost in the maze of marketing options? With so many social media platforms, website SEO, video content, and more, it becomes overwhelming where to best invest your time and resources. In this episode of Midwest Mindset, Matt is Joined by Dr. Tonya from Pain West, a pioneering clinic in Omaha, Nebraska. Dr. Tonya shares her personal struggle with this issue and reveals the practical steps she has taken to simplify and effectively manage her marketing efforts.
With a special focus on creating a clinic of the future, Dr. Tonya is not just about overcoming marketing dilemmas but also about innovating in the medical field to provide comprehensive care under one roof. Matt, sharing his marketing expertise, collaborates with Dr. Tonya to guide her and the audience through the many marketing strategies available to businesses today.
Two Brothers Creative provides a simple content marketing system that leverages a podcast + video to deliver affordable and effective marketing to grow your business.
Find out more about Dr. Tonya and Pain West here!
Measure your marketing today at www.thecontentbox.com!
#contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing
This podcast is produced by Two Brothers Creative 2023.
Every business is trying to figure out how they can use AI to get the advantage over the competition, but in our attempt to embrace this new trend, are we actually making some critical mistakes that could put our business even further behind? On this episode of Midwest Mindset, we’re joined by Shawn Quintero - ERS COO and CAIO, who is an expert in all things artificial intelligence. Shawn shares with Matt the history of AI and how this new tool can give your business the competitive advantage it needs, while also exploring the essential do's and don'ts when implementing AI.
For more on Shawn Quintero, his podcast, and his work with AI, click here.
Two Brothers Creative provides a simple content marketing system that leverages a podcast + video to deliver affordable and effective marketing to grow your business.
Measure your marketing today at www.thecontentbox.com!
#contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing
This podcast is produced by Two Brothers Creative 2023
Does your business need a podcast? Yes! On today's episode of Midwest Mindset, we're joined by podcast expert Kevin Chemidlin from Grow the Show, and he explains why having your own podcast is the number one most effective marketing tool your business could be employing right now. From using the podcast to generate leads, to helping with recruiting, and establishing yourself as the authority in your area, podcasting is an excellent yet underutilized tool to help grow your business.
Find out more on Kevin Chemidlin's Grow the Show here!
Interested in making your marketing EASY? Try the Easy Box! You give us 30 minutes, we give you 30 days of content! Find your Easy Box here! #contentmarketing #omahacontent #podcasts
Are you harnessing the power of video for your business? On this episode of Midwest Mindset, Host Matt Tompkins and the crew discuss the essential elements that can transform an ordinary marketing video into a powerful tool for business growth. Don't miss out on the potential of using every social media channel as a video platform in today's digital age. Learn the critical aspects of creating attention-grabbing marketing videos that propel your business forward. Whether you're a seasoned marketing professional or just starting, this episode provides actionable insights to elevate your video marketing game.
Two Brothers Creative provides a simple content marketing system that leverages a podcast + video to deliver affordable and effective marketing to grow your business.
Measure your marketing today at www.thecontentbox.com!
#contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing
What does it take to build a successful business against all odds? In this episode of the Midwest Mindset, host Matt Tompkins is joined by guest Shane Harrington, the owner of Club Omaha. They discuss the remarkable success story of Shane's business, which generates over $2 million annually through grassroots marketing tactics. However, because he operates in the sex industry, Shane's achievements are often overlooked. Matt and Shane discuss the strategies that propelled his business from scratch to great heights. Join them as they shed light on the challenges and accomplishments faced by entrepreneurs in a landscape where only a small percentage of companies reach significant revenue milestones.
Two Brothers Creative provides a simple content marketing system that leverages a podcast + video to deliver affordable and effective marketing to grow your business.
Measure your marketing today at www.thecontentbox.com!
#contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing
Welcome to another enlightening episode of the Midwest Mindset podcast! In today's episode, we dive into a topic that has intrigued us all at some point in our lives - those infamous drug commercials. You know the ones I'm talking about - those cheesy advertisements where customers are miraculously frolicking in a field after taking that magic medication. They suggest that if you simply take this pill, all of your medical woes will magically vanish. But do these commercials really sell the point they're trying to make? And why do customers believe them when it seems like such an obvious exaggeration?
Join us as we unravel the fascinating world of drug commercials and explore the pathos behind their effectiveness. We'll dive deep into the psychological tactics used by pharmaceutical companies to sway consumers and tap into their emotions. These commercials are carefully crafted to evoke a range of emotions - hope, relief, and even fear - all in the span of a few seconds. But what is it about these adverts that strikes a chord with viewers?
To understand this phenomenon, we'll examine the power of storytelling and visuals in drug commercials. By creating relatable narratives and vivid imagery, these ads transport us into a world where our health issues can be easily resolved. They paint a picture of a brighter future, where all our worries can be alleviated with just one simple solution. It's this sense of hope and possibility that draws us in, despite our rational minds knowing that it's an oversimplification.
But there's more to it than meets the eye. We'll also explore the influence of social proof and testimonials in these advertisements. By featuring real people who claim to have benefited from the medication, these commercials tap into our innate desire for social validation. When we see someone just like us, sharing their success story, it becomes easier to believe that the product could work for us too.
Furthermore, we'll discuss the legal and ethical implications surrounding these commercials. Are pharmaceutical companies crossing the line by oversimplifying complex medical conditions and promising quick fixes? Should there be stricter regulations in place to ensure that these advertisements provide accurate and balanced information? We'll explore these thought-provoking questions and consider the impact of these commercials on our healthcare decisions.
So join us on this captivating episode as we unpack the fascinating world of drug commercials. Discover the power of emotions, storytelling, and social influence in shaping our beliefs and decisions. Whether you've fallen for the allure of these commercials or have remained skeptical, this episode promises to provide valuable insights into the effectiveness and implications of these persuasive marketing tactics.
Tune in to the Midwest Mindset podcast and let's embark on this enlightening journey together. Remember, knowledge is power!
Two Brothers Creative provides a simple content marketing system that leverages a podcast + video to deliver affordable and effective marketing to grow your business.
Measure your marketing today at www.thecontentbox.com!
#contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing
Nebraska. Honestly, it’s not for everyone. Good slogan or a massive fail in advertising? On this episode of Midwest Mindset, we sit down with Klar, Inc. owner and brand marketing guru Chad Dodd who helps break down the reasons why Nebraska’s recent tourism campaigns haven’t exactly pulled in the numbers they may have hoped for, even though more people drive through this state than most others. Whether it’s being too clever for the room, or something as simple as not identifying your target audience, why has Nebraska tourism failed to bring more people to the state even though
For more on Chad Dodd and the services at Klar, Inc. visit: https://klarinc.com/
Measure your marketing today at www.thecontentbox.com!
#contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing
Would you rather have a legacy or more likes? On this episode of the Midwest Mindset, we have the privilege of sitting down with youth speaker, author, and entrepreneur Mike Smith, who discusses how his book Legacy vs. Likes is reaching more than just an adolescent audience, which was its initial audience; however, now it’s actually beginning to resonate just as much with businesses and entrepreneurs as marketing strategies struggle to build a legacy versus just getting more likes.
Click here to find out more about Mike Smith and his work.
This podcast is produced by Two Brothers Creative 2023.
What exactly does an entrepreneur do? On this episode of the Midwest Mindset, we dive into what a day in the life of an entrepreneur looks like and what types of mistakes most entrepreneurs make that you can avoid.
Two Brothers Creative provides a simple content marketing system that leverages a podcast + video to deliver affordable and effective marketing to grow your business.
Measure your marketing today at www.thecontentbox.com!
#contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing
Are you using the right social media platforms? There might be one that you're overlooking, and it could be a big missed opportunity for your business! On this episode of the Midwest Mindset, we dive into the world of LinkedIn and how this social media channel is evolving into a hidden secret for building a business's online brand and audience.
Two Brothers Creative provides a simple content marketing system that leverages a podcast + video to deliver affordable and effective marketing to grow your business.
Measure your marketing today at www.thecontentbox.com!
#contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing
So you’ve got a great marketing strategy and the right people to implement it. Success is guaranteed, right? Not necessarily. On this episode of Midwest Mindset, the boys are joined by operations guru and business growth coach, Tracy Winkler, as they discuss reasons why even the best marketing can still fail. From a lackluster operations department to an unmotivated sales team, marketing is just one wing on this plane.
One setback many businesses experience is struggling to manage social media content. Get rid of that setback with the Easy Box! You give us 30 minutes, we give you 30 days of content! Find out more on the Easy Box right now at www.thecontentbox.com.
#contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing
Is being in love like running a business? In this episode of the Midwest Mindset, we talk about the three stages of any relationship: curiosity, enlightenment, and commitments. Because so many businesses don’t know who their ideal customer is, they try going after everybody, but, just like in dating, that rarely works.
Tune in and find out how to build better relationships with your customers on this week’s episode!
One setback many businesses experience is struggling to manage social media content. Get rid of that setback with the Easy Box! You give us 30 minutes, we give you 30 days of content! Find out more on the Easy Box right now at www.thecontentbox.com.
#contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing
Do you ever wonder why so many local commercials seem so awful? In this episode of Midwest Mindset, we will take a deep dive into why local TV ads often fall short. From misguided advice to tone-deaf cultural references, there are several reasons why these ads are so bad. But don't worry: We also provide three tips that will help you make sure your ad does not suck! Tune in to find out how you can make sure your local advertisement stands out for the right reasons.
Two Brothers Creative provides a simple content marketing system that leverages a podcast + video to deliver affordable and effective marketing to grow your business.
Measure your marketing today at www.thecontentbox.com! #contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing
What’s the secret to finding success in business? Being a little delusional (or maybe a lot, depending on who you ask). On this episode of Midwest Mindset, Matt explains the need to be delusional if you’re looking to start your own business, how knowing too much at the onset of a new business venture can be more harmful than helpful, and how sometimes a sense of ignorance can help you move forward after major setbacks.
One setback many businesses experience is struggling to manage social media content. Get rid of that setback with the Easy Box! You give us 30 minutes, we give you 30 days of content! Find out more on the Easy Box right now at www.thecontentbox.com.
#contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing
Let's face it: just because we might be good at one thing, doesn't mean we're good at everything. Too often business owners think because we're experts in what our business specializes in, we're experts in everything else. However, that's rarely the case...especially when it comes to marketing. On this episode of the Midwest Mindset, we dive into the importance of knowing your strengths, the advantage of bringing in experts, and the simple fact that perception is all that matters in the world of marketing.
Two Brothers Creative provides a simple content marketing system that leverages a podcast + video to deliver affordable and effective marketing to grow your business.
Measure your marketing today at www.thecontentbox.com!
#contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing
As an entrepreneur, failure is inevitable, but what happens when that failure is made public? On today’s episode we dive into PR and the best way to prepare, prevent, and react to public failures and tragedies. Our special guest, Gwenn Aspen founder and CEO of Anequim, shares firsthand experiences of dealing with public failure and coping with employee loss. As Gwenn says, failure is information, and whether or not your business will succeed all depends on how you use that information.
Two Brothers Creative provides a simple content marketing system that leverages a podcast + video to deliver affordable and effective marketing to grow your business.
Measure your marketing today at www.thecontentbox.com!
#contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing
So, how do you make money with your podcast? Well, contrary to popular belief, it's not just about advertising or sponsors. In fact, only a small fraction of podcasts actually qualify for third-party monetization.
So, what's the real key to making your podcast profitable? It goes beyond download numbers or listeners. Join us today as we chat with Eric Johnson, the Podcast Talent Coach and Senior VP of Programming for iHeartMedia. Eric will reveal the strategies and insights you need to transform your podcast into a lucrative venture, grow your business, boost revenue, and achieve remarkable results.If you're a passionate podcaster looking to unlock the full potential of your show, this episode is a must-listen.
For more on content marketing and podcasting, or to measure your business’ own marketing, visit www.twobrotherscreative.com!
#contentmarketing #digitalmarketing #youtube #youtubeshorts #smallbusiness #viralvideos #bestofomaha #omaha #podcast #videopodcast #nebraska
How do you handle bad publicity? What if your business is receiving attention in all the wrong ways? How do you deal with criticism? In today's #MidwestMindset, Matt shares his personal story of bad publicity and blackmail after one very private picture was stolen from his phone.
After very difficult moments and many lessons learned, he gives us his five-step action plan to overcome bad publicity without letting it affect your mental peace.
For more on content marketing and podcasting, or to measure your business’ own marketing, visit www.twobrotherscreative.com!
#contentmarketing #digitalmarketing #youtube #youtubeshorts #smallbusiness #viralvideos #bestofomaha #omaha #podcast #videopodcast #nebraska
The valet may open the door, take the keys, and park the car, but the hotel housekeeper cleans up after you! So, why do we tip the valet but not the housekeeper? Well, the answer is pretty simple: one is face to face, and one is out of sight, out of mind. On this episode of the Midwest Mindset, Matt breaks down the power of face-to-face sales over other means of communication such as phone calls or digital.
Sales starts with a gameplan, so let's get organized! Download our free daily planner here: https://twobrotherscreative.com/pdf-daily-planner/
Two Brothers Creative provides a simple content marketing system that leverages a podcast + video to deliver affordable and effective marketing to grow your business. Measure your marketing today at www.thecontentbox.com!
Thank you to Duke's Wormhouse in Wahoo for sponsoring this episode!
#contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing
The boys from WMK are back! In this episode of the Midwest Mindset, Matt sits down with Murphy and Walt from WMK Media in Omaha. WMK is quickly building a reputation for creating viral content on YouTube that in turn is not just getting them more views, but it’s starting to make them money. So what are the tricks to monetizing YouTube longform videos and shorts? From using the right title strategies to knowing when and how often to post, tune in and learn how to make money on the internet’s second largest search platform.
Want to know more about Two Brothers Creative’s proven strategies? Check out our case studies here! https://twobrotherscreative.com/case-studies/
More tips on video marketing here: https://twobrotherscreative.com/video-marketing-the-experts-secrets-to-success/
What social channels should you be on? https://twobrotherscreative.com/social-media-marketing-dont-be-on-every-channel/
Find out more about Murphy, Walt, and WMK Media: https://wmkmedia.com/index.php/home/
#contentmarketing #digitalmarketing #youtube #youtubeshorts #monetizeyoutube #viralvideos #howtogoviral #youtubesuccess #omaha #podcast #videopodcast #nebraska
You see the stickers everywhere you go, some businesses live and die by them, others couldn’t care less. Yes, it’s that time of year where we get to vote for the ‘Best of Omaha.’ Since 1992, Omaha Magazine has been helping showcase what voters determine are the best spots in Omaha. From music venues to dry cleaners, every business has a chance to get the votes and the sticker, but maybe it’s time we start asking ourselves—does being voted ‘Best of Omaha’ really matter? When stickers are plastered all over town, do they carry as much weight as they used to?
For more on content marketing and podcasting, or to measure your business’ own marketing, visit www.twobrotherscreative.com!
#contentmarketing #digitalmarketing #youtube #youtubeshorts #smallbusiness #viralvideos #bestofomaha #omaha #podcast #videopodcast #nebraska
What do the most successful entrepreneurs, millionaires, and even billionaires all have in common? They focus on the little things. The big little things, if you will. In this episode of the Midwest Mindset Matt dives into what little things you need to be doing to build long lasting success. From making your bed to journaling at the end of the day, there are seemingly countless little, easy things you and your team could be doing today that could make a better tomorrow for your business.
For more on content marketing and podcasting, or to measure your business’ own marketing, visit www.twobrotherscreative.com!
#contentmarketing #digitalmarketing #youtube #youtubeshorts #monetizeyoutube #viralvideos #howtogoviral #youtubesuccess #omaha #podcast #videopodcast #nebraska
Paid or organic: which is better for your business? On this episode of the Midwest Mindset, Matt sits down with AnnMarie Fereday and Matt Falcon from Refine Marketing as they break down the difference between paid and organic advertising, the advantage to “paying for clicks,” and the red flags businesses can look for when hiring a marketing firm.
Find out more about Refine Marketing and their approach to digital advertising here: https://refinemktg.com/
For more on content marketing and podcasting, or to measure your business’ own marketing, visit www.twobrotherscreative.com!
#contentmarketing #digitalmarketing #youtube #youtubeshorts #monetizeyoutube #viralvideos #howtogoviral #youtubesuccess #omaha #podcast #videopodcast #nebraska
Let’s talk about how to kill your business! Wait, what? In order to not kill your business, it helps to know the pitfalls to avoid! In this episode of the Midwest Mindset, we dive into major marketing mistakes that many small business owners make. From trying to imitate industry leaders to just throwing a wide net out on social media, tune in and find out how to kill your business…so that you don’t kill your business.
For more on content marketing and podcasting, or to measure your business’ own marketing, visit www.twobrotherscreative.com!
#contentmarketing #digitalmarketing #youtube #youtubeshorts #monetizeyoutube #viralvideos #howtogoviral #youtubesuccess #omaha #podcast #videopodcast #nebraska
The boys from WMK are back! In this episode of the Midwest Mindset, Matt sits down with Murphy and Walt from WMK Media in Omaha. WMK is quickly building a reputation for creating viral content on YouTube that in turn is not just getting them more views, but it’s starting to make them money. So what are the tricks to monetizing YouTube longform videos and shorts? From using the right title strategies to knowing when and how often to post, tune in and learn how to make money on the internet’s second largest search platform.
Want to know more about Two Brothers Creative’s proven strategies? Check out our case studies here! https://twobrotherscreative.com/case-studies/
More tips on video marketing here: https://twobrotherscreative.com/video-marketing-the-experts-secrets-to-success/
What social channels should you be on? https://twobrotherscreative.com/social-media-marketing-dont-be-on-every-channel/
Find out more about Murphy, Walt, and WMK Media: https://wmkmedia.com/index.php/home/
#contentmarketing #digitalmarketing #youtube #youtubeshorts #monetizeyoutube #viralvideos #howtogoviral #youtubesuccess #omaha #podcast #videopodcast #nebraska
Just how do you turn a marketing failure into a marketing success? In this episode of the Midwest Mindset, we sit down with Anequim CEO, Gwenn Aspen, as we talk about her company's past marketing attempts, failures, and successes.
Let's embrace the cringe of our past mistakes so we can learn from them and turn our marketing failures into success.
Wondering if your marketing is working? Have a hunch you're over paying an agency and don't know if you're getting results?
Find out more about Gwenn Aspen and her company Anequim here.
Click Here to try our Measure My Marketing tool to get a free marketing audit report for your business!
Midwest Mindset is a production of Two Brothers Creative, Copyright 2023.
How do you land a government contract? Are you discouraged because there doesn’t seem to be any opportunities? Getting a government contract can be a great way to generate consistent income, but the process can be daunting. In this episode we’re joined by Veronica Doga and Harold Sargus from the Nebraska Business Development Center and they specialize in helping small businesses with government contracting. They talk about the many opportunities small businesses have available to land those big government contracts.
Additional Resources:
Take The First Steps To Government Contracting
NBDC Training Events
NBDC Consultants
Find out more about podcast production and content marketing with Two Brothers Creative at www.thecontentbox.com.
In this week's episode of the #MidwestMindset podcast, we sit down with Tracy Winkler, a Professional EOS Implementer, to discuss the importance of building a team that values accountability.
Accountability is the key to your marketing success and Tracy gets us started with the 101 on EOS and Traction.
Download your FREE Vision/Traction/Organizer (VTO) that will give your business the goals, plan, and actions needed to excel.
For more on Tracy's Professional EOS implementation program, click here!
Get Your Content in a Box Today!
Midwest Mindset is a production of Two Brothers Creative, Copyright 2023
Artificial intelligence – some are calling it the dawn of a new technological age while others are comparing it to Terminator 2: Judgment Day. But when we break down the drama and pull back the curtain, what are the facts about AI? And what are the advantages and disadvantages of using artificial intelligence for your business?
In this episode, we dive into the world of artificial intelligence and add a little more fact to what so many perceive as science fiction.
#artificialintelligence #ai #aiformybusiness #artificialintelligenceformybusiness #usingai #aiinmarketing #aimarketing #marketing #contentmarketing #podcast #podcasting #omaha #nebraska
Find out how to best use AI for your business here.
For more on the Midwest Mindset podcast and Two Brothers Creative, visit www.twobrotherscreative.com.
How do you engage and bring value to your potential customer without giving away all your business secrets? What if we told you that you don´t lose anything by giving your audience all your knowledge and expertise; in fact, you’re more likely to receive qualified leads without having to spend high marketing prices.
In this episode, we´re joined with successful real estate master and lead conversion expert: Jeff Cohn from Elite Real Estate to learn how awareness and discovery can boost your business's success.
It's actually really simple: you just need an effective sales funnel and a powerful content marketing strategy. Want to know how to get them? We cover it all in today’s episode of the Midwest Mindset!
Join Jeff and Two Brothers at the The Team Building Summit next week!
Learn more about how we help businesses like yours with Content in a Box.
#midwestmindset #salesfunnel #qualifiedleads #contentmarketing #digitalmarketing #jeffcohn #teambuildingsummit
What does street marketing look like today in the era of all things digital? It turns out that the same basic principles of physical flyers, in-person events, and networking apply just as much to today’s digital marketing as it did 20 years ago. In this episode we are joined once again by Todd N Tyler Radio Empire’s own Mike Tyler, who shares the old-school street marketing tactics that you can utilize today to market your business online.
Listen to Todd n' Tyler and connect with Mike Tyler here.
Link to the Facts vs Feelings episode Matt referenced today is here.
Need help with your marketing or just want to know if your marketing is working? Get started today for free here!
The world is now digital so where do old-school mediums like radio fit into your marketing strategy? Yes, there are some very easy ways to waste a lot of money in radio advertising, but there are a lot of secrets to radio advertising that are effective and very affordable for small businesses. Today we’ll break down radio advertising and the secrets radio stations don’t want you to know about.
Tips covered in this episode:
- How Ratings work and how they are flawed
- Ask them to prove it - with traditional ratings they can't
- Buy Streaming Ads because you can track and prove listenership and people actually hear your ads
- Utilize local radio talent with live endorsement ads
- Buy Pre-roll video ads for streaming broadcasts
Wondering if your marketing is working? Have a hunch you're over paying an agency and don't know if you're getting results?
Click Here to try our Measure My Marketing tool to get a free marketing audit report for your business!
Midwest Mindset is a production of Two Brothers Creative, Copyright 2023.
It's time to embrace the truth: Facebook and Instagram are now video platforms just like TikTok and YouTube. This means that video-based marketing is the most effective tool to market your business. In this episode, we're joined by Walt Sanders and Michael Murphy of Omaha's WMK Media, who will show you how to use video to grow your business.
Click Here to Download your free copy of YouTube's PDF guide to building your business through videos on YouTube!
In this episode, we'll cover the following:
- Should your videos be verticle or widescreen?
- What are 'Tags?'
- How long should your videos be?
- How often should you post videos?
- What is the impact of video marketing on your business?
Midwest Mindset is a production of Two Brothers Creative, Copyright 2023.
Stop thinking of a podcast as entertainment or a 'show' and start thinking of it as what it really is - a tool. And not just any tool - Podcasting is the most affordable and effective marketing tool available to small businesses today. Erik Johnson is the Sr. VP of Programming for iheartmedia and The Podcast Talent Coach, who joins Matt Tompkins to talk about the many benefits of podcasting for small businesses with simple, practical tips and techniques that deliver real results!
Download Your FREE 21 Lead-Magnet Ideas Here!
You know that content marketing is everything. We know how to make it Easy. We believe that every business deserves affordable and effective marketing.
Learn more about how we help businesses like yours with Content in a Box.
Midwest Mindset is a Two Brothers Creative production, Copyright 2023.
What is the secret behind the world’s greatest salesperson? Joe Girard is listed in the Guiness Book of World Records as "The World's Greatest Salesman." He has sold more cars than 95% of car dealerships in North America, more than 13,001 in total. There IS a secret to his success and this secret is revealed in this episode of the podcast. The best part is that this secret is something you can easily apply to your own business today!
Midwest Mindset is a production of Two Brothers Creative.
Do you know what your value is? As business owners, we’re never given an instruction manual to know what our time is worth or what a fair price is that we should be charging for our services. As we’re starting out, it's very easy for us to undervalue our business and what it is truly worth.
In this episode, we’ll learn how it all comes down to having the right mindset. We’re joined by Amy Nakai, the owner of rooted tree specialists, who shows us the power of having the right mindset to find success even when the odds may be stacked against you.
Download Your Free Vision Action Strategy Organizer today to set those big audacious goals and a plan to make them a reality.
Should your business be on every social media platform? I think it's a very fair question to ask, considering the amount of time, personnel, and money we throw at a multi-channel social media marketing strategy. This is not an anti-social media episode but this is a podcast for us to learn how to use Social Media correctly so that you get the results you need for your business.
"51% of businesses will close their doors within the first five years, and I think it’s safe for me to say that no entrepreneur whose business has failed has ever said, “If only we had spent more time posting on social media, maybe we’d still be open”
Want to see if your marketing is working? Try our Free Measure My Marketing Tool to see if your marketing is working, what opportunities you have for your business, and what you can do about it!
For most small businesses, the answer is yes. What can you do with your website so that it is a tool working to help your business and not hurt it? This episode is your website 101 course with our guest, and professional web designer/branding/marketing expert, Chad Dodd of Klar, Inc.
We'll cover:
- Common mistakes we make with our website
- Defining the type of website your business actually needs
- Simple things you can do now to improve your site without breaking the bank
- What to look out for with marketing agencies so that you don't get ripped off.
Are you struggling with your marketing? We provide free marketing reports to help small businesses know their strengths, weaknesses, and opportunities. Contact us today to book a strategy call with Two Brothers Creative.
Click here to download your FREE checklist for writing your own SEO-focused blog articles!
Midwest Mindset is a production of Two Brothers Creative, LLC—copyright 2023.
Why do people buy? Do we buy products and services because of the facts or 'the specs,' or do we make purchases because of how it makes us feel? Understanding why people buy is fundamental to your business because you can't craft the right message if you don't know the answer to this question. In this episode we will showcase this Facts vs Feelings showdown where (sorry facts) only one matters to your marketing.
We will cover the 3 problems your business can solve for your customer, and the 1 problem that is most important for your marketing, including:
- External Problem
- Internal Problem
- Philosophical Problem
Is your marketing struggling? We provide free marketing reports to help small businesses know their strengths, weaknesses, and opportunities. Contact us today to book a strategy call with Two Brothers Creative.
Click here to download your FREE checklist for writing your own SEO-focused blog articles!
Midwest Mindset is a production of Two Brothers Creative, LLC—copyright 2023.
Why isn't my marketing working? This is a common question business owners ask when they are doing everything they think they are supposed to be doing but aren't seeing results. In this episode, we have the three most common mistakes that businesses make when it comes to their marketing and simple, effective, and affordable ways you can turn it around quickly.
What is marketing, and why is it crucial to your business? Find out in this week's episode of Midwest Mindset!
Download your FREE Checklist for writing SEO-Focused Blog Articles HERE!
The Midwest Mindset gives small businesses the big agency secrets to affordable and effective marketing. Marketing becomes a problem for most businesses because they don’t have the time, budget, or expertise to do it all themselves.
The Midwest Mindset is simple: Help others without expecting anything in return. This mindset is what makes our home city of Omaha, Nebraska unique in business and is also what has defined our own company’s success.
We are passionate about helping small business owners because we believe that every business deserves marketing that is affordable and effective. We will share the tools, techniques, and simple marketing strategies that big marketing agencies don’t want you to know, including the biggest secret of all: you can do this yourself. It’s time to feel proud of your marketing.
Download a FREE step by step guide on how to write a perfect SEO-Friendly blog article HERE
Midwest Mindset is a Two Brothers Creative production.
Copyright 2023 Two Brothers Creative, LLC
How do you land a government contract? Are you discouraged because there doesn’t seem to be any opportunities? Getting a government contract can be a great way to generate consistent income, but the process can be daunting. In this episode we’re joined by Veronica Doga and Harold Sargus from the Nebraska Business Development Center and they specialize in helping small businesses with government contracting. They talk about the many opportunities small businesses have available to land those big government contracts.
Additional Resources:
Take The First Steps To Government Contracting
NBDC Training Events
NBDC Consultants
Connect with The Omaha Podcast on Facebook - YouTube - Instagram
The Omaha Podcast is a production of Two Brothers Creative, LLC. in association with 316 Strategy Group.
How would you like to know the secret to prospecting new business? Not just any prospects, but new business leads that actually pan out? As a small business owner, you can’t waste time or money and you need results. In this episode, you’ll get the secrets for free on how to successfully prospect for new business. Jeff Beals from Grow Omaha joins us once again to talk about all the secrets he uses to prospect new business.
Additional Resources:
How to Find New Business
Tips for Prospecting New Business Leads
Connect with The Omaha Podcast on Facebook - YouTube - Instagram
The Omaha Podcast is a production of Two Brothers Creative, LLC. in association with 316 Strategy Group.
Do you have a business plan? Most businesses don’t have one and many don’t know why they need one. In this episode, we will learn what a business plan is, how to create a business plan, and why it’s important to have a business plan, even if you’ve been open for years. The Nebraska Business Development is back with Tony Schultz, who joins us to discuss how their invaluable programs can be utilized to craft a winning business plan for free.
For more assistance from the Nebraska Business Development Center and Tony Schultz, contact them directly at their website.
Additional Resources:
Write Your Business Plan With Help From The Small Business Association
9 Steps to Writing The Perfect Business Plan
10 Common Mistakes When Making a Business Plan
Connect with The Omaha Podcast on Facebook - YouTube - Instagram
The Omaha Podcast is a production of Two Brothers Creative, LLC. in association with 316 Strategy Group.
How do you build your business empire without sacrificing the things that made your business successful in the first place? How do you stay true to yourself and your brand identity? Every small business wants to grow into an empire, but most do not. The reason? They try to be something they're not, and customers can see right through it. In this episode we’re joined by Mike Tyler who, along with Todd Brandt, built the Todd n’ Tyler Radio Empire and shows us how to build an empire based on who you are, not who you think you should be.
Listen to the Todd n' Tyler Show at their website here or you can listen to their podcast radio replays right here on the app you're listening to this podcast on!
Additional Resources:
- How to be true to yourself and your business
- 10 Ways to be true to yourself at work and unlock success
- How to be happy and fulfilled for your business
Connect with The Omaha Podcast on Facebook - YouTube - Instagram
The Omaha Podcast is a production of Two Brothers Creative, LLC. in association with 316 Strategy Group.
An overnight success, fifteen years in the making. Nothing happens overnight and, as an entrepreneur, you know how much hard work it takes to succeed. However, we can also work smarter, not harder, when we have the right tools and techniques. How do you go from the basement of your house to competing with major competitors in your industry? In this episode we keep it simple, providing practical methods for scaling up and reaching new heights in competition with our guest Van Deeb. How did Van Deeb take his company from a basement to the millions, and how can you take your company to the next level using the same techniques?
Hire Van to speak at your event or organization, listen to his podcast, and see his books for sale at www.vandeebcom
The Omaha Podcast is a production of Two Brothers Creative, LLC. in association with 316 Strategy Group.
Your business must have recurring revenue to ensure its growth and success, but how do you get customers to return again and again? The answer is a Subscription Business Model, a concept not unique to any one type of industry. In this episode, we'll learn how to create a subscription business model with our guest, Jennifer Colwell, who has built her company Entry Envy into a success using this very approach. Business is really all about finding creative solutions, which is why the Subscription Business Industry will grow from $15 billion to $500 billion in just the next few years!
- What is the subscription model?
- Can it work for any business?
- Innovating to create a new category to be first in
- Doing your market research
- Developing your idea to market
- Doing the projections to form a plan
Link to Article about Subscription Business Model
Learn more about Jennifer's story and her company, Entry Envy
The Omaha Podcast is a production of Two Brothers Creative, LLC. in association with 316 Strategy Group.
What would happen if you revealed your greatest 'weakness' to your peers? As entrepreneurs, we tend to hide our mistakes, faults, and failures until it's too late for anyone to help us. Today we aren't going to wait any longer. Today I will reveal to you my 'big, terrible, embarrassing thing' so that you can see the proof of what happens when we don't hide from our 'weakness,' but instead, turn it into our greatest strength. Yes, we will learn a valuable lesson from a fictional Marvel comic book character known as The Incredible Hulk. Because, as you will find out in this episode, you cannot be incredible without the Hulk.
Additional Resources:
- Reach out to Matt directly if you're struggling or need help directly via email: twobrotherscreative@gmail.com
- Networking groups like the Facebook Group 'Keep Local Alive' are great support systems for other entrepreneurs who are going through the same struggles as you too.
- If you're struggling with addiction, you are not alone. Here are local resources in Omaha, NE.
- Valley of Hope Treatment Center
- Northpoint Recovery
- Local AA and NA Meetings Near You (Free with a long track record of helping millions)
- SMART Meetings (A Free alternative for recovery system with support groups)
Connect with The Omaha Podcast on Facebook - YouTube - Instagram
This podcast is produced by Two Brothers Creative, LLC, Copyright 2022 with music licensed through Universal Productions Music.
Hulk Smash?
Did you know that 50% of businesses will fail within their first 5 years and only 25% make it to year 15? Fortunately for entrepreneurs here in Nebraska, there is a zero-cost, free option for you to not only avoid going out of business but thrive for decades to come! Oh, and did I mention that it is FREE? Today we are going to reveal Nebraska’s best-kept secret for businesses - The Nebraska Business Development Center. It’s a 100% free and confidential organization to help you prepare for success and overcome the challenges and setbacks businesses face.
Let us never forget the day Cathy Lang delivered us to a business nirvana. A magical place that's full of Free business plans, government contracts, the roadmap to securing funding, plus financial assistance, local support, full confidentiality, peace, love, rainbows, and unicorns, too (obviously)!
Additional Resources:
- The Nebraska Business Development Center Website
- Download the NBDC’s FREE Business Plan Template
- Schedule Your Appointment With an NBDC Specialist Here!
- Contact Cathy Lang Directly via Email at: cdlang@unomaha.edu
The Omaha Podcast is a Production of Two Brothers Creative, LLC Copyright 2022
How many businesses fail? Unfortunately, the odds aren’t in our favor. Over half of new businesses fail within five years. So how do you not go out of business within your first year? In this episode you will learn why businesses fail, what to look out for, and how to increase your chance of success. Jeremy Aspen, CFO of Anequim talks about the crucial things you need to know on how to not go out of business in your first year.
Additional Resources:
- The Four Most Common Reasons Businesses Fail
- The 5 Major Pitfalls that Stop Entrepreneurs by Year 2
- The Percentage of Businesses That Fail And How to Boost Your Chances For Success
Connect with The Omaha Podcast on Facebook - YouTube - Instagram
This podcast is produced by Two Brothers Creative, LLC
Copyright 2022
How do you generate new business leads? What is the likelihood those leads go anywhere? In this episode you will learn the secrets to generating new business leads that actually work. Andy Alloway, President and CEO at Nebraska Realty joins us in the studio and shares his insights on how to develop client relationships, planning and building marketing assets that get results. Know the secret to generating new business leads that work.
Additional Resources:
How to start a lead generation business
This podcast is produced by Two Brothers Creative, LLC
Copyright 2022
Are you doing the same things that other successful entrepreneurs in Omaha are doing? There are universal fundamentals for business and then there is the unique way in which Omaha entrepreneurs set themselves apart from the rest of the country, if not globally. Jeff Beals has watched and been a part of Omaha’s business community to not only see it all, but talk about it all on his radio show and podcast, Grow Omaha, which he hosts with Trenton Magid. In this episode Jeff reveals what every successful entrepreneur does.
More About Jeff Beals; Jeff Beals has co-hosted Grow Omaha for its nearly 19 year run on the radio, and available now as a podcast too. Jeff is an International Keynote Speaker, Award-Winning Author, and Sales Strategist, where he trains sales teams, managers, and gives a business the tools it needs to thrive.
Listen to Grow Omaha every Saturday on 1110 KFAB or listen to the podcast wherever you’re listening right now, and you can watch the videos at www.growomaha.com.
Jeff Beals & Associates, where you can hire Jeff to train you and your staff to deep dive into the topics we hit on in today’s episode.
Connect with The Omaha Podcast on Facebook - YouTube - Instagram
This podcast is produced by Two Brothers Creative.
Search Engine Optimization (SEO) is crucial to the success of your business. Unfortunately many people don’t know what it is, why it’s important, or what they can do themselves. In this episode we ask the basic questions that we all wish someone would answer and the simple no-cost tips for your business to follow. Our resident SEO expert Joseph Kenney is back to give us the rundown on all things search engines. We’ll find out if you can really do your own SEO marketing and when you should hire an expert.
Resources from this episode:
Omaha SEO: Crack the Google Code
Podcast SEO: How to Properly Optimize a Podcast For Search
Why Podcasting is Great for SEO
Connect with The Omaha Podcast on Facebook - YouTube - Instagram
This podcast is produced by Two Brothers Creative.
What can Hip Hop teach a business owner like you? Becoming a success in the culture of hip hop requires every single strength that defines Entrepreneurship. On this episode we are joined by Omaha legend Houston Alexander, who has been at the forefront of Hip Hop Culture for decades, from b-boying to Emceeing, DJing, and, of course, knocking people out in the ring. Listen and Learn How to Succeed in Business From The Ultimate Entrepreneurs of Hip Hop.
Check out how the Houston Alexander Foundation has been impacting the community.
Connect with The Omaha Podcast on Facebook - YouTube - Instagram
Enter to win a chance to come on The Omaha Podcast and promote your business here!
This podcast is produced by Two Brothers Creative.
Do you know the top marketing mistakes small businesses make? If you don't, how will you know how to avoid them? Large businesses have spent millions of dollars on marketing campaigns that have failed, but small businesses can't afford to try and fail with marketing. We're joined by Wendy Wiseman, the president and Chief Creative Officer at Zaiss & Company, a marketing consultant firm in Omaha, Nebraska, and she shares the biggest mistakes she's seen businesses make with marketing, and what you need to know about content marketing so you can create a successful strategy.
By the end of this episode, you’ll have a better understanding of how to market your business successfully, without making the common marketing mistakes small businesses make.
Additional Resources:
- Learn More About How Zaiss & Company Can Help Your Business' Marketing!
Connect with The Omaha Podcast on Facebook - YouTube - Instagram
Enter to win a chance to come on The Omaha Podcast and promote your business here!
This podcast is produced by Two Brothers Creative.
We’ve shared the tools, but what does implementing the process and procedures look like? Gwenn Aspen is back and turns the mic on Matt Tompkins. It’s been several weeks since their EOS Mentor meeting and Matt shares how implementing process and procedures has increased and added value to the production at Two Brothers Creative.
Additional Resources:
Systemize and scale with www.sweetprocess.com
Check recurring procedures at process.st
For EOS Implementation see Traction
Connect with The Omaha Podcast on Facebook - YouTube - Instagram
This podcast is produced by Two Brothers Creative.
Gwenn Aspen started her company less than 6 years ago and the first thing she did was create the processes and procedures, because this is what has catapulted Anequim to become the 4th fastest growing private company in the state of Nebraska and 612th nationwide, highlighting the importance of processes and procedures. On this episode of The Omaha Podcast we will learn why processes and procedures should be the sexiest part of your business!
Connect With Gwenn Aspen Directly: gaspen@anequim.net or learn more about hiring a remote professional at www.anequim.net!
Resources to Start Your Processes and Procedures:
Sweet Process helps you systematize and scale with the same processes and procedures platform that Two Brothers Creative implemented on (Full Review in Next Episode!)
Process Street is also a top recommended site to build and check recurring procedures
For EOS Implementation see Traction (we will get into Entrepreneurial Operating Systems in future episodes)
A production of Two Brothers Creative, LLC with Music Licensing through Universal Productions Music.
Who are the entrepreneurs that you admire most? I get inspired learning about women entrepreneurs because they have the most to teach. All entrepreneurs experience the highs and lows that come with building a company, but women-led businesses are on a different level entirely and they are creating major shifts in society. Omaha has an abundance of stories and case studies that highlight how much we could learn from women entrepreneurs.
Resources for Episode and Show Notes:
The Challenges women entrepreneurs Face
13 Tips for women to start a small business
Small Business Grants for Women to Fund their Business
This podcast is produced by Two Brothers Creative
Do you have what it takes to be a successful woman entrepreneur? In this episode we’ll learn about the additional resilience, ingenuity, and grit it takes to succeed despite the roadblocks many women face. We'll hear from two women who built the powerhouse law firm of Hightower Reff Law, Susan Reff and Tracy Hightower Henne, who will show us what it takes to be a successful women entrepreneur.
Takeaways from this episode:
Have resilience/don’t quit
Be tenacious
Open your eyes to what’s in front of you
Embrace a women-led community
Resources for Episode and Show Notes:
The Challenges women entrepreneurs Face
13 Tips for women to start a small business
Small Business Grants for Women to Fund their Business
Susan and Tracy can be found at Hightower Reff Law.
Connect with Susan and Tracy.
This podcast is produced by Two Brothers Creative
Have you ever asked your customers why they do business with you? More than your product or service, it is an ROI we will track today, for to invest in relationships for business success. On today’s episode we are joined by an expert who will show you how you someone feel special is the biggest investment you can make for your business and it will impact your business for a lifetime. Today you will get the Van Deeb crash course on how to invest in relationships for business success.
Takeaways from this episode:
- Be intentional
- Focus on relationship building
- Long term commitment
- Make sure to listen
- Be sincere
Additional Resources:
Chamber of Commerce List of Networking Groups & Events
Centersphere Networking Chapters Near You
West O Chamber
Millard Business Association
Young Professionals Summit (Annual Event for Omaha Chamber)
Young Nonprofit Network of Young Professionals of Greater Omaha
How do you network effectively, to actually get results, with limited time and resources? Today we are going to turn you into a networking pro with proven strategies, specifically for Omaha. These techniques are easy to implement, don’t cost money, and allow you just be yourself and enjoy building new relationships.
Christopher Slater is a networking guru who knows the ins and outs of the various networking groups in Omaha and we share what has worked and what hasn’t so you know how to start networking in Omaha like a pro.
Additional Resources:
Chamber of Commerce List of Networking Groups & Events
Centersphere Networking Chapters Near You
West O Chamber
Millard Business Association
Young Professionals Summit (Annual Event for Omaha Chamber)
Young Nonprofit Network of Young Professionals of Greater Omaha
This podcast is produced by Two Brothers Creative, in partnership with 316 Strategy Group
Over 50% of consumers and employees demand strongly that a company take a stand on an issue, but how do you speak out on a social issue without hurting your business? Today we learn from one of the best, Senator Megan Hunt, who shares how she has done this the right way and the wrong way. We'll give you the simple tips on if you should speak out, what you should think about first, and how to do it so that you don't hurt your business as a result.
The 3 question test to know if you should speak out on an issue:
- Does the issue align with your company’s mission and values?
- Can you influence the issue in a meaningful way?
- Will your constituencies agree with speaking out?
Additional Resources:
Should Your Company Speak Out?
Why Companies are speaking out now more than ever
The Omaha Podcast is a production of Two Brothers Creative, in partnership with 316 Strategy Group.
How would you like to add 30% more google traffic to your local business? Not only can you, you can do it for FREE! Google My Business, now known as Google Business Profile, is a local SEO gold mine for locally owned businesses. In this episode, our Google and SEO expert Joseph Kenney shares his most effective tips to increase your google business profile and SEO.
In this episode we will cover:
- What is Google Business Profile
- Where do we find it and how do we get it set up for our businesses
- What is the best strategy to maximize my Google My Business
- Additional things that people can do to increase their Google search rankings, that don’t cost any money
Additional Resources
- Tips For Local SEO Results
- Building Your SEO Strategy
- Tips For Your Google Business Profile
- Direct Link To Create Your Business Profile On Google
The Omaha Podcast is a production of Two Brothers Creative, in partnership with 316 Strategy Group.
I want you to imagine an artist, a painter or sculptor, now there’s a good chance that we have an image of a starving artist in your head right now. The reality is that you don’t have to be a starving artist if you simply take a different approach. On today’s episode we are joined by Jeff Koterba who embodies the artistic passion we admire so much, as well as how to make a living doing it. Today we’ll learn exactly how to turn your passion into profit with all the resources for you to make it happen for you, now.
Support & Subscribe to Jeff Koterba:
Support Jeff Koterba on Patreon
Visit Jeff Koterna’s Website
Additional Resources to profit from your artistic passion:
7 Ways to Make Money From Art
Artists are terrible with Monday but you can make money doing what you love
Additional resources from this episode, including 16 direct links to sites and job boards where you can make a living from your artistic passion:
AIGA
Alliance of Artist Communities
Art jobs
Authentic jobs
Coroflot
Creative Hotlist
Creative pool
Design Milk jobs
Dezeen jobs
Dribbble
Hive
For freelancers, here are a few with an arts and media focus that can help you get started:
MediaBistro.com – An awesome job board for finding media-specific jobs.
99designs.com – Good for finding graphic design or illustration work. The site has paid out over $200 million to its community of designers.
Designs.net – Allows you to place your work on its marketplace where potential clients can find and pay you for your work.
Behance.com – Another great site with a comprehensive job board for graphic designers and illustrators.
DesignerNews.com – A massive community of designers with plenty of opportunities to find freelance gigs
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This podcast is produced by Two Brothers Creative in partnership with 316 Strategy Group.
How do you do what you love and actually make a living doing it? On today’s episode we will give you the playbook on how to do what you love for a living with Omaha stories that prove it is never too late to make it happen. They say to love what you do and you’ll never work a day in your life, so on today's episode you will learn exactly how to make that happen.
Additional Resources
Tony Robbins Steps To Doing What You Love
The 4 Reasons You Should Do What You Love
Forbes' Guide To Doing What You Love To Do
Quotes:
Joseph Kenney: “Artists and other creatives can really learn how to take a leap of faith from an entrepreneur.”
Matt Tompkins: “There is a way of making a living by doing some sort of version of what you like to do.”
Connect with The Omaha Podcast:
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This podcast is produced by Two Brothers Creative in partnership with 316 Strategy Group.
Today we’re going to learn how to get those big hairy audacious goals done. We’re joined by Omaha Mayor Jean Stothert who, whether you love her or not, has gotten a lot of big projects done for the city of Omaha. Today we go on the road to the newly developed Gene Leahy Mall to find out exactly how leaders get shit done.
Resources from this episode:
Learn More About Jean Stothert, The Mayor of Omaha
The New Gene Leahy Mall at The Riverfront
Connect with The Omaha Podcast:
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This podcast is produced by Two Brothers Creative in partnership with 316 Strategy Group.
Quotes:
Mayor Jean Stothert: “Having a low unemployed rate is a double edged sword. When a new business is looking to move there’s a concern of finding people to hire.”
Mayor Jean Stothert: ”A lot of great leaders have lost races. There’s no embarrassment in losing a political race. Those losses taught me more than anything else.”
Is your leadership style actually working? How do you know if it is? As a business owner you are a leader, but you need to know if your leadership style is effective for your business goals. Today we’ll learn how to identify what your leadership style is, whether or not it's effective, and why your leadership style matters so much to the success of your business.
Hosted by Matt Tompkins, Joseph Kenney, and Christopher Slater cover:
What is your leadership style and why does it matter?
How do you identify your own leadership style?
What are the most common leadership styles?
Additional resources from this episode:
Know What Your Leadership Style Is
7 Most Common Leadership Styles
The Leadership Styles That You Should Know
Connect with The Omaha Podcast:
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This podcast is produced by Two Brothers Creative in partnership with 316 Strategy Group.
In this special sneak peek episode we get a preview into The Omaha Podcast, which is set to premiere this September, 2022.
What is The Omaha Podcast?
This podcast is a community created to help entrepreneurs like you succeed in Omaha, Nebraska. In every episode we’ll learn what has made local businesses thrive, how they built their success, and the lessons learned along the way. We’ll hear these stories directly from the Omaha entrepreneurs, business owners, and community leaders, to help you create your own success story.. This is your community, this is The Omaha Podcast.
The Omaha Podcast is made possible through the partnership of 316 Strategy Group & Two Brothers Creative, who are both invested in the strength and success of our local business community.