Stellar Insights: Recent Episodes
The Stellar Effect Creative Audio Agency
Carol and Jason, the co-founders and directors of SA's first creative audio agency, bring you a bi-weekly podcast focused on sharing insights on trends from audio branding and current research to lessons learned in business and life.
Music and sound effects play an important role in creating your podcast and help enhance your story. In this episode, we touch on the issue of copyright and the use of music and sound effects in podcasting.
Carol and Jason, co-founders and directors of SA’s first creative audio agency, The Stellar Effect, dive into this topic in this 9th episode of Stellar Insights, a podcast focused on sharing insights on trends from audio branding and current research to lessons learned in business and life.
Links to interesting things:
https://audiio.com/
https://www.thepodcasthost.com/editing-production/music-copyright-can-i-use-song-podcast/
https://www.thepodcasthost.com/editing-production/music-copyright-can-i-use-song-podcast/
On the 25th of August 2022, Twitter released a blog post titled “Listen up: Podcasts are coming to Twitter. Within the last 6 months, big players YouTube and Twitter have made moves into the podcast space which tells us one thing - audio is going to grow some more.
Carol and Jason, co-founders and directors of SA’s first creative audio agency, The Stellar Effect, dive into this topic in this 8th episode of Stellar Insights, a podcast focused on sharing insights on trends from audio branding and current research to lessons learned in business and life.
Links to interesting things: https://blog.twitter.com/en_us/topics/product/2022/listen-up-podcasts-are-coming-twitter
https://9to5google.com/2022/08/21/youtube-podcasts-explore/
https://www.socialmediatoday.com/news/youtube-is-moving-into-podcasts-with-new-details-revealing-its-podcast-pla/621306/
Digital audio media has seen a huge growth in South Africa in the last two to three years - spurred on no doubt by the Covid-19 pandemic. In order to thrive in such a growing industry having the right tools is important. The Infinite Dial survey is just such a tool
“The Infinite Dial is the longest-running survey of digital media consumer behaviour in America. The Infinite Dial South Africa report mirrors the Infinite Dial U.S. reports, which have been undertaken annually since 1998 by Edison Research, and cover a wide range of online digital media topics. The second Infinite Dial South Africa report explores the penetration of online digital audio and social media in South Africa, as well as the online platforms and technologies used. This study is designed to allow for direct comparisons between the South Africa and U.S. markets” - Page 2 of the 2022 report https://www.edisonresearch.com/the-infinite-dial-2022-south-africa/
Join us as we unpack the impact and growth of podcasting in South Africa and see how we can navigate this exciting industry
Carol and Jason, co-founders and directors of SA’s first creative audio agency, The Stellar Effect, dive into different topics in Stellar Insights, a bi-weekly podcast focused on sharing insights on trends from audio branding and current research to lessons learned in business and life. For more information do visit the TSE website www.thestellareffect.com
Digital audio media has seen a huge growth in South Africa in the last two to three years - spurred on no doubt by the Covid-19 pandemic. In order to thrive in such a growing industry having the right tools is important. The Infinite Dial survey is just such a tool
“The Infinite Dial is the longest-running survey of digital media consumer behaviour in America. The Infinite Dial South Africa report mirrors the Infinite Dial U.S. reports, which have been undertaken annually since 1998 by Edison Research, and cover a wide range of online digital media topics. The second Infinite Dial South Africa report explores the penetration of online digital audio and social media in South Africa, as well as the online platforms and technologies used. This study is designed to allow for direct comparisons between the South Africa and U.S. markets” - Page 2 of the 2022 report https://www.edisonresearch.com/the-infinite-dial-2022-south-africa/
Join us over the next few episodes as we unpack the findings and see how we can navigate this exciting industry
Carol and Jason, co-founders and directors of SA’s first creative audio agency, The Stellar Effect, dive into different topics in Stellar Insights, a bi-weekly podcast focused on sharing insights on trends from audio branding and current research to lessons learned in business and life. For more information do visit the TSE website www.thestellareffect.com
According to an article on Betterup.com, “the single task nature of time blocking can improve productivity by as much as 80%. You can really focus for an hour or two at a time and do deep work”. In this episode Carol and Jason share some of their experiences of implemeting time-blocking at The Stellar Effect this year. Give it a try and let us know what you think!
Carol and Jason, co-founders and directors of SA’s first creative audio agency, The Stellar Effect, dive into different topics in Stellar Insights, a bi-weekly podcast focused on sharing insights on trends from audio branding and current research to lessons learned in business and life. For more information do visit the TSE website www.thestellareffect.com
To script or not to script, that is the question. Jason also introduces the question of whether or not clothes should be worn when recording your podcast (we suggest that they should!). In this episode, Carol and Jason share some thoughts on scripting in podcasting from their experience with a number of different clients and projects.
Carol and Jason, co-founders and directors of SA’s first creative audio agency, The Stellar Effect, dive into different topics in Stellar Insights, a bi-weekly podcast focused on sharing insights on trends from audio branding and current research to lessons learned in business and life. For more information do visit the TSE website www.thestellareffect.com
Have you ever thought about recording your podcast online and then stopped dead at the thought - how on earth would you be able to get good quality sound? In this episode Carol chats to Jason about in-studio vs online recording and what to think about when you’re choosing the best option for yourself.
Carol and Jason, co-founders and directors of SA’s first creative audio agency, The Stellar Effect, dive into this topic in this second episode of Stellar Insights, a bi-weekly podcast focused on sharing insights on trends from audio branding and current research to lessons learned in business and life. Check out our website at www.thestellareffect.com .
Platforms to check out for online recording: https://riverside.fm/ https://cleanfeed.net/
How long should our podcast be? We get asked this question all the time. It’s understandable, brands and individual podcasters want to make sure that what they’re creating will get listened to, otherwise what is the point? There are no golden rules but there are some great tips and things to consider when it comes to the question of podcast length.
Carol and Jason, co-founders and directors of SA’s first creative audio agency, The Stellar Effect, dive into this topic in this second episode of Stellar Insights, a bi-weekly podcast focused on sharing insights on trends from audio branding and current research to lessons learned in business and life.
It’s 2022 and would it be safe to say that most of us are visually maxed out? We’ve been on screens for the majority of these pandemic years and it’s starting to show. What are the opportunities in podcasting and audio branding? What are some of the things that you need to think about if you’re a brand planning on getting into podcasting and audio branding?
Carol and Jason, co-founders and directors of SA’s first creative audio agency, The Stellar Effect, dive into this topic in this first episode of Stellar Insights, a bi-weekly podcast focused on sharing insights on trends from audio branding and current research to lessons learned in business and life.
Resources: - https://www.theverge.com/2021/12/21/22847280/2021-year-in-review-netflix-facebook-spotify-podcast-audio-trend?campaign_id=158&emc=edit_ot_20220217&instance_id=53493&nl=on-tech-with-shira-ovide®i_id=95567751&segment_id=83075&te=1&user_id=941f65691d7e946737e0399c349b6d27
- https://www.nytimes.com/2022/02/17/technology/podcasts-profits.html
We are South Africa’s first full-service podcast production agency and work with both local and international brands.
By full service, we mean that we do it ALL: • Podcast strategy development • Composing your audio brand sound • Script research & writing • Design of the podcast logo • Technical & creative production • Post-production
We’ve put together a short showreel to showcase some of our most recent work. We’ve also been working on a new idea and are proud to announce that we can now do all our services completely remotely - including online recording of podcast material. So if you’re needing to social distance - we’ve still got you covered.
Have you thought about what your brand sounds like? We’d love to help you create a brand sound that you can use across all your platforms. Get in touch at hello@thestellareffect.com or on our website thestellareffect.com.