The Scott King Show: Recent Episodes
Scott King
The Scott King Show” The Scott King Show is a sales and marketing podcast providing you a view into how sales and marketing leaders build their businesses. Join me each week and learn how these leaders are optimizing sales pipelines to influence and break through all of the digital noise in our lives.
Arthur Samuel Joseph talks to Scott King about vocal mastery and offers a $100 off promo code to listeners.
The post Through the Sound – Arthur Samuel Joseph appeared first on Scott King.
Get Off the Hamster Wheel - Arnold Huffman
The post Get Off the Hamster Wheel – Arnold Huffman appeared first on Scott King.
George B. Thomas provides tools, sites, services and advice on why and where you should be using video in your sales and marketing processes.
The post 10 Places You Should Be Using Video – George B. Thomas appeared first on Scott King.
Instilling behaviors and enabling leaders to align and create a growth mindset amongst teams.
The post Leadership Traits for a Growth Mindset – John Murphy appeared first on Scott King.
Generation Z marketing expert, Kathleen Hessert, explains how to capture this audience that will make up 40% of the US population by 2020.
The post Marketing to Generation Z – Kathleen Hessert appeared first on Scott King.
Lee Caraher on building lifetime employee loyalty and high performing work cultures
The post Building High Performing Work Cultures – Lee Caraher appeared first on Scott King.
Business brains expert, Dr. Brynn Winegard, describes how sales and marketing professionals can communicate on subconscious levels.
The post Building Better Business Brains – Brynn Winegard appeared first on Scott King.
Michael Redbord, General Manager of the Service Hub at HubSpot, talks to Scott King on why marketing continuously becomes more difficult and what you can do about it.
The post Marketing Continues to Become More Difficult – Michael Redbord appeared first on Scott King.
Brian Greenberg has received over 10,000 on-line reviews for his sites. Listen to Brian tell you how he did it.
The post How I Received 10,000 On-line Reviews – Brian Greenberg appeared first on Scott King.
Ulli Appelbaum ( @FirstThetrouser ) is an international marketing and brand strategist. He is an expert in coming up with fresh perspectives to position a brands, products and companies. Ulli has developed a strategy exercise into a technique he calls Positioning-Roulette. Positioning-Roulette is a culmination of 1200 case studies provided as 26 flash cards. The …
Read more "Your Brain is the Puppy or the Puppet Master – Ulli Appelbaum"
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In this episode, Ulli Applebaum talks to me about creative thinking, branding and biases and limits we place on ourselves
The post Puppies and Puppet Masters – Ulli Applebaum appeared first on Scott King.
Ashley Ward ( @ashleymadhatter ) is a former journalist now serving as an expert SEO content marketer, and corporate evangelist for SEM Rush.
The post Don’t Overthink SEO – Ashley Ward appeared first on Scott King.
In this episode, Matt talks to me about what your advertising is saying to your audience without explicitly saying it
The post What You Are Saying Without Saying It – Matt Bull appeared first on Scott King.
Eliminate the Friction Points - Esteban Martinez
The post Eliminate the Friction Points – Esteban Martinez appeared first on Scott King.
In this episode, Matt talks to me about causal marketing and how brands should develop personalities to isolate digital noise.
The post Causal Marketing – Matt Bull appeared first on Scott King.
Chief Marketing & Communications Officer of the Inland Group, Rich Jurek, explains the value of marketing historical events.
The post The Marketing Value of History – Rich Jurek appeared first on Scott King.
Government marketing expert, Lou Anne Brossman, explains how to market to the Government and provides tips marketers can immediately implement.
The post How to Market to the Government – Lou Anne Brossman appeared first on Scott King.
Chief Brand Economist, Edgar Baum, describes what metrics to monitor for brand economics in the internet era.
The post Moneyballing Brand Economics – Edgar Baum appeared first on Scott King.
VP of Growth Marketing, TJ Waldorf, discusses content marketing attribution and how to attribute revenue to specific content assets.
The post Content Marketing Attribution – TJ Waldorf appeared first on Scott King.
Podcasting expert, Doug Sandler, explains how to grow your business with podcasts and what his customers taught him about sales and marketing.
The post Podcasting Built My Business – Doug Sandler appeared first on Scott King.
Expert marketer, Kathy Klotz-Guest, explains how to use more humor and less jargon in business storytelling.
The post Using Humor in Storytelling – Kathy Klotz-Guest appeared first on Scott King.
Hubspot marketing strategist, Sam Mallikarjunan, talks to Scott King about personalization, empathy, artificial intelligence and sales alignment.
The post The Wild Pendulum – Sam Mallikarjunan appeared first on Scott King.
CEO Jon Brody explains how to navigate nearly a thousand tactics in his growth marketing playbook.
The post The Growth Marketing Playbook – Jon Brody appeared first on Scott King.
CEO Chad Burmeister on how AI can enable sales and marketing teams hyper personalize messages and significantly increase activity.
The post How Sales and Marketing Can Use AI appeared first on Scott King.
CMO ,Joe Chernov, talks about measuring marketing KPIs, using social media effectively and some of his successful and not so successful campaigns.
The post Marketing KPIs – Joe Chernov appeared first on Scott King.
Patent attorney, Vincent LoTempio, explains when to file for a trademark or copyright to protect your intellectual property and marks.
The post When to Protect Your Intellectual Property – Vincent LoTempio appeared first on Scott King.
This episode is all about writing and creating content using your customer’s own language. My next guest, Jeffrey Shaw (@JeffreyShaw1 ), talks to me about how to help businesses stand out, attract their ideal customers, and create brand loyalty that supersedes price. His latest book, LINGO, helps business owners and entrepreneurs understand their ideal customer on …
Read more "Speak Like Your Ideal Customer – Jeffrey Shaw"
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Miles Anthony Smith ( @Miles_Anthony ) is a seasoned content marketer and provides some tips on how to perform solid keyword research using a reputable tool. How to curate content with solid on-page SEO elements. Then, how to push your content out for initial clicks and links. 3 Phases for Longform Posts Solid keyword research …
Read more "Creating Long Form Content – Miles Anthony Smith"
The post Creating Long Form Content – Miles Anthony Smith appeared first on Scott King.
Peter Lisoskie (@chatbotnation ) is helping companies integrate AI chatbots into their marketing, branding and customer service strategies. Peter thinks there’s a shift happening and much of the current digital economy has transformed from a blessing to a curse. Email, websites, social media, and webinars are becoming the new NOISE of the marketplace. It’s time …
Read more "Chatbots – Peter Lisoskie"
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Justin Foster (@fosterthinking) and Emily Soccorsy (@emilyatlarge) operate Root and River. Root and River is a contemporary branding practice that finds a leader’s branding mission and enables the machine to spread the word. In this episode, Justin and Emily talk about how to find and define your mission. We discuss how to attract the right customers …
Read more "Contemporary Branding – Justin Foster and Emily Soccorsy"
The post Contemporary Branding – Justin Foster and Emily Soccorsy appeared first on Scott King.
Theresa Lanowitz (@vokeinc) is Founder and Head Analyst at Voke. She is globally recognized as a relentless advocate for software quality. She is a strategic thinker, and influencer in the software development lifecycle including; testing, virtualization, cyber security, release management, and mobile. Theresa authors the popular “IT Superhero Series” of books. In this episode, Theresa …
Read more "Limit Buzzwords – Theresa Lanowitz"
The post Limit Buzzwords – Theresa Lanowitz appeared first on Scott King.
Lou Jordano is the chief marketing officer at Crimson Hexagon, bringing more than 20 years of experience building and leading high-impact teams within global enterprises and high growth startups. Prior to Crimson Hexagon, Lou served as the CMO for Attivio, a privately held cognitive search and insight platform company. Previously, Lou was the CMO at …
Read more "Using Machine Learning to Mine Social Media Data – Lou Jordano"
The post Using Machine Learning to Mine Social Media Data – Lou Jordano appeared first on Scott King.
Adam Pierno (@apierno) is a thinker, tinkerer and Chief Strategy Officer for Santy. His experience and cross-platform thinking led his leaders to task him with mentoring up and coming industry talents. He was to deliver the same marketing training he received. Therein lies the problem. Adam is self-taught. He didn’t receive formal marketing planning or …
Read more "The Search for Marketing Strategy – Adam Pierno"
The post The Search for Marketing Strategy – Adam Pierno appeared first on Scott King.
The average consumer attention span continues to dwindle down to seconds. Eight seconds to be exact. So how are brands and marketers expected to truly connect and grab a customer’s attention? Competition to gain and retain customers is fierce and the simple tactic of merging {First Name} and {last product viewed} into an email or …
Read more "How to Create Personalized Videos at Scale – Eric Porres"
The post How to Create Personalized Videos at Scale – Eric Porres appeared first on Scott King.
Webinars are both a blessing and a curse. They are a blessing since you get a nice piece of content archiving a conversation for remarketing purposes. The archived webinar is easily shared amongst your prospects, partners, customers and digital campaigns. However, they are a curse because they have a lot of moving parts. Live webinars …
Read more "How I Won Webinar of the Year"
The post How I Won Webinar of the Year appeared first on Scott King.
Aaron Agius (@IAmAaronAgius) is one of the world’s leading digital marketers according to Forbes. Aaron is the CEO of Louder Online, a content marketing and digital agency, and a regular contributor on Entrepreneur.com, Hubspot.com for Search, Content Marketing and Growth Hacking. His clients include Salesforce, IBM, Coca-Cola, Intel and scores of other leading brands. Aaron …
Read more "Optimizing Content for SEO – Aaron Agius"
The post Optimizing Content for SEO – Aaron Agius appeared first on Scott King.
Laurent Bouty (@LBouty) is a C-Level international Marketing and Strategy professional. Laurent brings has 25 years of international experience in Marketing, Sales, Strategy and Leadership. He has a broad Marketing experience including latest trends like analytics, social networks and mobile gained in Telecommunication, Advertising and Financial sectors. Laurent is academic Director @Solvay Brussels School and …
Read more "Growth Marketing Risk – Laurent Bouty"
The post Growth Marketing Risk – Laurent Bouty appeared first on Scott King.
Brett St.Clair ( @brett_stclair ) is an energetic, empathetic, humorous and passionate speaker interpreting the technical world into entertaining and actionable layman’s terms. Brett’s expertise is specifically focused on building businesses and helping small and large companies through their digital transformation journey to Exponential Growth. In this episode, Brett talks about how hyper personalization can …
Read more "Hyper Personalization – Brett St. Clair"
The post Hyper Personalization – Brett St. Clair appeared first on Scott King.
Jock Purtle is an expert on valuations of high growth internet companies, website valuations, and website brokerage. He has been featured and quoted in Forbes, CNBC, Entrepreneur, Business Insider, Inc.com, Wired, CBS News, Geekwire, TechCrunch about digital businesses. In this episode, Jock explains how to sell a website, the CMO’s role in customer acquisition costs …
Read more "How to Sell a Website – Jock Purtle"
The post How to Sell a Website – Jock Purtle appeared first on Scott King.
Miko Matsumura ( @mikojava ) and Jason English ( @bluefug ) are expert enterprise software marketers that both recently moved into marketing and evangelizing the Blockchain. Miko founded crypto exchange Evercoin, and is a Limited Partner with the Pantera Capital ICO Fund. Jason is VP of Protocol Marketing at Sweetbridge. Sweetbridge sponsors the development of …
Read more "The Blockchain – Miko Matsumura and Jason English"
The post The Blockchain – Miko Matsumura and Jason English appeared first on Scott King.
James Norquay ( @connections8 ) founded Prosperity Media in 2012 after working in the SEO & Content Marketing space for over 10 years. James started working in digital marketing by developing his own network of content websites which went on to generate well over 24 million unique visitors from organic search with a strong focus …
Read more "Content Marketing & SEO – James Norquay"
The post Content Marketing & SEO – James Norquay appeared first on Scott King.
Brian Wallace (@nowsourcing) evolved from a CTO to an expert in infographics. Throughout the years Brian and his team worked on many different digital media campaigns and tactics. They looked to specialize so they evaluated their collective skills and found that visually telling stories about complex ideas was what they were best at. A specialization …
Read more "How to Create Effective Infographics – Brian Wallace"
The post How to Create Effective Infographics – Brian Wallace appeared first on Scott King.
Jon Ferrara ( @Jon_Ferrara ) invented customer relationship management, CRM, before the term actually existed. Jon created the award-winning customer management product, GoldMine, which was eventually acquired by FrontRange in 1999. Today, Jon is the CEO at Nimble, a SaaS CRM software platform designed for social selling. This episode is full of educational nuggets from someone …
Read more "Social Selling for the CEO – Jon Ferrara"
The post Social Selling for the CEO – Jon Ferrara appeared first on Scott King.
Dr. Brynn Winegard (@DrBrynnWinegard) is a world renowned business brain expert. She is a full-time professional keynote speaker who combines brain and business science to dissect, redevelop, and augment how we work. Dr. Winegard teaches about persuasion and influence from a brain perspective and provides several actionable tips. In this episode, Dr. Winegard explains how …
Read more "Why Your Brain Filters Out Marketing – Brynn Winegard"
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Doug Llewellyn (@DougLlewellyn) is President & Chief Operating Officer, at Purch. He is responsible for the company’s three core business units, strategic planning, corporate development activities, and Purch’s business metrics and operational framework. In this episode, Doug discusses how different web properties at Purch serve audiences with content and information enabling better and more informed …
Read more "Intent Based Buyers – Doug Llewellyn"
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Eddie Yoon (@eddiewouldgrow) is a personal think tank and advisor on growth strategies. He learned and cultivated his craft at The Cambridge Group where he worked for 18 years teaching CEOs and senior leadership teams within Fortune 1000 corporations how drive growth by understanding how to methodically unlock new sources of consumer demand. Eddie is …
Read more "Growth Marketing is Not a Hack – Eddie Yoon"
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Shanik Patel (@Grammarly) is the Head of Acquisition at Grammarly. Grammarly helps you write mistake-free on Gmail, Facebook, Twitter, LinkedIn, and nearly anywhere else you write on the web. In this episode, Shanik talks about four years work of acquisition campaigns using channels like Search, Display, Facebook, Affiliate, YouTube, Sponsored Content, and TV. In each …
Read more "How to Optimize Lead Acquisition – Shanik Patel"
The post How to Optimize Lead Acquisition – Shanik Patel appeared first on Scott King.
Alan Siegel (@siegelvision) is the CEO and Founder at Siegelvision and Chairman Emeritus at Siegel + Gale. Alan has spent much of his life working on over 300 campaigns simplifying for the sake of clarity. His accomplishments include creating new credit documents for Citibank, simplifying the 1040EZ form and creating the current NBA logo. In this episode, …
Read more "Simplicity is the Ultimate Sophistication – Alan Siegel"
The post Simplicity is the Ultimate Sophistication – Alan Siegel appeared first on Scott King.
Josh London (@joshdlondon) is the first ever CMO for IDG. IDG is the worlds largest media and technology service company with hundreds of properties in 147 countries. It’s mission is to enable a global audience make the smartest technology purchase decisions through it’s various web properties like Computerworld, InfoWorld, CIO, and CSO. In this episode, Josh …
Read more "How to Relaunch a Global Brand – Josh London"
The post How to Relaunch a Global Brand – Josh London appeared first on Scott King.
Tim Hughes (@Timothy_Hughes) is the CEO at Digital Leadership Associates providing social media consultancy for businesses. Tim helps organizations at the C-Level build new business by creating social selling programs. Tim’s programs engage several departments at these companies and creates goals for each in order to change behavior for more effective habits using social media. …
Read more "Digital Marketing is Dead – Tim Hughes"
The post Digital Marketing is Dead – Tim Hughes appeared first on Scott King.
Tom Schwab (@TMSchwab) is the Chief Evangelist at Interview Valet where he helps authors and influencers speak on established podcasts. Tom and his team found The Scott King Show and have suggested several marketing practitioners and CMOs that I’ll have on in the future. Tom was gracious enough to come on this show and talk …
Read more "Podcast ROI – Tom Schwab"
The post Podcast ROI – Tom Schwab appeared first on Scott King.
Ryan Shelley (@ryan_shelley) is a self proclaimed conversion junkie. He helps new and established companies get the most of SEO and lead conversions for all types of products and services. Ryan hails from Melbourne, Florida and has found an interesting niche amongst engineering firms fueling public and private space programs. In this episode, Ryan and …
Read more "The Biggest Marketing Challenge – Ryan Shelley"
The post The Biggest Marketing Challenge – Ryan Shelley appeared first on Scott King.
Sean Sheppard (@seanasheppard) co-founded GrowthX Academy. GrowthX Academy trains individuals who want to transition into a career in Sales and Business Development, Growth Marketing or UX Design. Sean Sheppard is a serial entrepreneur who has successfully grown dozens of early-stage companies across a wide variety of products and markets. At GrowthX Academy, Sean is focusing on …
Read more "LinkedIn CMO Network Q & A – Sean Sheppard"
The post LinkedIn CMO Network Q & A – Sean Sheppard appeared first on Scott King.
Assistant Professor Kimberly A. Whitler (@KimWhitler) recently released “The Trouble with CMOs” in Harvard Business Review. The article summarizes years of analysis on CMOs’ job descriptions, educations and how expectations rarely align to their actual job responsibilities. 80% of CEOs are unhappy with the CMO and 74% of CMOs say they could have a greater …
Read more "The Challenges of Being a CMO – Kimberly A. Whitler"
The post The Challenges of Being a CMO – Kimberly A. Whitler appeared first on Scott King.
Margaret Molloy (@MargaretMolloy) is the global chief marketing officer at Siegel+Gale, a renowned strategic branding and design firm. She oversees new business, sales and marketing and is one of the most visible CMOs on social media. In this episode, Margaret and I talk about how branding has evolved from words and pictures to managing experiences. …
Read more "Complexity is the CMOs Biggest Issue – Margaret Molloy"
The post Complexity is the CMOs Biggest Issue – Margaret Molloy appeared first on Scott King.
It all started back in London. For the best part of ten years Rebecca Shine was immersed in what was to become one of the strongest lifestyle brands and products of our time; Red Bull. Her time with this hedonistic energy drink, synonymous with extreme sports and late night escapades, was a thrilling rollercoaster ride with a …
Read more "Reverse Engineering Red Bull Marketing – Rebecca Shine"
The post Reverse Engineering Red Bull Marketing – Rebecca Shine appeared first on Scott King.
Connor Gillivan is a serial entrepreneur and an expert in eCommerce and online hiring. He co-founded his first eCommerce company out of his dorm room in 2009 and scaled it to sell over $20 million on the Amazon Marketplace. As the business grew, Connor started outsourcing many operations to contractors and became an expert at hiring …
Read more "How to Hire Digital Marketing Experts – Connor Gillivan"
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Nikki Pechet offers expert advice on marketing and recruiting and sometimes seeks expert advice with her own home improvement needs. She leads marketing at Thumbtack where millions of customers and over 250,000 paying professionals per quarter use the Thumbtack marketplace to complete projects all over the country. Thumbtack provides a platform for professionals to find …
Read more "How to Hire an Expert – Nikki Pechet"
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Dave Chaffey (@DaveChaffey) has specialized in sharing knowledge and providing actionable digital marketing advice on how to best apply digital media and technology for marketing through consulting, training and writing. Dave gave his first training course on Online Strategy for the Chartered Institute of Marketing in 1997, and is the author of Digital Marketing Excellence which …
Read more "How to Create a Marketing Plan – Dave Chaffey"
The post How to Create a Marketing Plan – Dave Chaffey appeared first on Scott King.
Andy Shane (@andyeshane) has more than 25 years of PR experience in both agency and corporate settings. He is an expert in media relations, corporate communications, spokesperson training, crisis management, reputation management, social media, and client communications. Andy currently serves as chief strategist of The Power Group, where he develops engaging stories and mentors a …
Read more "Have a Consistent Message – Andy Shane"
The post Have a Consistent Message – Andy Shane appeared first on Scott King.
In this episode, Paul joins me from Mexico and provides an overview of how SEO has evolved over the past decade and what small business owners can do themselves to optimize their digital real estate.
The post Is SEO Dead? – Paul Kortman appeared first on Scott King.
Ryan Stewman (@ryanstewman) has been up and down and up and down and is now riding high providing social media management and lead generation services for sales people. Ryan has overcome objections and more heartache than most people can imagine only to come out on top by working hard and showing up every day. In …
Read more "The $175M Facebook Ad – Ryan Stewman"
The post The $175M Facebook Ad – Ryan Stewman appeared first on Scott King.
Vineet Mehra has just undertaken the job of a lifetime. Well, lots of lifetimes because at Ancestry they are in the business of documenting our lifetimes and telling us how close we really are to each other. In this episode, Vineet describes in great detail what makes great brands and explains how the culture at …
Read more "Marketing with Purpose – Vineet Mehra"
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Strategy has typically been a service far removed from the teams responsible for execution — something we see on both the client and agency side. The result: executing teams don’t have clear guidelines for what they are solving and products don’t deliver the expected results. As marketers use more Agile methods, the strategist has new …
Read more "How to Execute a Marketing Strategy – Josh Goldberg"
The post How to Execute a Marketing Strategy – Josh Goldberg appeared first on Scott King.
Chris Walker (@WeRetaliate1st) owns and operates a growth marketing agency built by accident. Earning his scars in the music industry, Chris found that the most successful talent was assigned to work on the late year launches for the holiday season. He felt the late game heroes weren’t being utilized effectively in the earlier parts of …
Read more "Creating a Customer Centric Culture – Chris Walker"
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Roland Smart ( @rsmartly ) is both a student and visionary of marketing practices, procedures and continuous improvement. Not being formally trained marketer, Roland is constantly learning and feeding his results back in a test driven development process. He performs his own research for his agile marketing podcast, has authored a book on the same …
Read more "Realities of Agile Marketing – Roland Smart"
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Julia Kline (@Julia_Kline) is a speaker, author, trainer and sales coach, with sales accomplishments in a number of industries. Julia brings years of sales experience selling face to face and has some outstanding tips on preparedness, sales tools and best uses of PowerPoint. During the episode, Julia and I talk about some of the sales …
Read more "The Perils of PowerPoint – Julia Kline"
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Joanna Peña-Bickley (@jojobickley) is a true 21st century polymath and renaissance woman who is known as the mother of Cognitive Experience Design. The former Global Chief Creative Officer of IBM, Joanna is propelled by a multidisciplinary acumen in data driven design and technology. Her insatiable curiosity moves the C-Suite beyond obvious ideas and products, toward enduring …
Read more "Data Driven Design – Joanna Peña-Bickley"
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Aaron Ross (@motoceo) wrote Silicon Valley’s sales bible, “Predicable Revenue”, detailing how he helped build Salesforce.com’s sales development team years ago in order to achieve predictable sales growth. His advice in sales role specialization has been implemented in many types of sales organizations like high-tech software companies, HVAC service vendors and sole proprietorships. In this …
Read more "Sales Role Specialization – Aaron Ross"
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Jascha Kaykas-Wolff ( @kaykas ) believes in two key principles: Find opportunities where no one else is looking; And, never fail the same way twice. It’s a methodology centered around Agile marketing practices and marketing technology. Coupled with a B.A. in Psychology from Whittier College, it’s one that’s served him well professionally and personally. Prior …
Read more "You Should Adopt Agile Marketing – Jascha Kaykas-Wolff"
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A conversation with Greg Myers, CEO Actio Insights, on gaining insights from disparate marketing data and systems.
The post Get More Insights From Your Marketing Data – Greg Myers appeared first on Scott King.
Adam Heath Avitable (@avitable) is an internationally touring comedian who became a viral sensation across the globe after blogging about the destruction of his marriage with transparency and honesty. Adam’s authenticity about the affair that changed his life helped him build a huge audience of loyal readers who visit his blog and social media accounts, …
Read more "Being Authentic – Adam Avitable"
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Larry ( @Larry_Axis ) has been President and CEO of Axis since he founded it in 1991. A graduate of Duke University and The University of Pennsylvania Law School, Larry quickly realized that his entrepreneurial spirit and creative energies were not being harnessed working in law-related fields. With a few good ideas, a lot of …
Read more "Promotional Products Leave A Lasting Impression – Larry Cohen"
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Bhavesh Vaghela (@vaghela_b) is CMO at Paywizard where he is helping transform the business model in to a global SaaS software business. Paywizard offers subscription, billing and CRM solutions for pay TV operators today but it previously served as a an outsourced call centre for UK pay TV operators like Sky, ITV and eir Sports. …
Read more "Make B2B Marketing More Human – Bhavesh Vaghela"
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Lou Diamond (@ThriveLouD) is the CEO Thrive and is a master connector and coach. At Thrive, Lou works with the most amazing people and makes them more amazing. By extracting value from all of your pent up potential, Lou strengthens your connecting power in order to create better relationships. In this episode, Lou takes you …
Read more "Connecting with Empathy and Authenticity – Lou Diamond"
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Sean Sheppard (@seanasheppard) and Will Bunker (@wbunker) co-founded GrowthX Academy. GrowthX Academy trains individuals who want to transition into a career in Sales and Business Development, Growth Marketing or UX Design. Sean Sheppard is a serial entrepreneur who has successfully grown dozens of early-stage companies across a wide variety of products and markets. At GrowthX Academy, …
Read more "Growth Marketing – Sean Sheppard and Will Bunker"
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Cynthia Johnson (@CynthiaLIVE) is an entrepreneur, marketing professional, author and keynote speaker. She is Co-Founder at Ipseity Media, a personal brand development and management agency in Los Angeles. Previously, she was Partner & Director of Marketing for RankLab, a digital marketing agency listed in Inc. Magazine’s Fastest Growing Private Companies in 2015. In July of …
Read more "Six Personal Branding Tips – Cynthia Johnson"
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Jeremy Epstein (@jer979) is an expert marketer helping companies make sense of solutions built on blockchain technology. In this episode, Jeremy and I discuss and define blockchain and what are some of the most common issues when marketing the idea to new customers. Join is and listen to how inefficiencies in the healthcare, mortgage, insurance …
Read more "Marketing Blockchain Solutions – Jeremy Epstein"
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Events and trade shows are big business. Many events have multi-million dollar budgets and require huge teams of people to organize, provide logistics and recruit sponsors and attendees. The high costs to attend these conferences limits the number of people who can attend from any given organization. But the obstacles of high-budgets, large event management …
Read more "Growth Hacking a Conference for 13,000 People in 90 Days – Derek Weeks"
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Billee Howard (@mashuptweet) is a storyteller. Billee’s experience at Weber Shandwick serving the worlds leading brands provided the insight to create her own storytelling brand, Brandthropologie. At Brandthropologie, Billee works with CMOs and business leaders on how to turn storytelling into business competency. In this episode, Billee and I talk about how to enable and …
Read more "Storytelling as a Business Competency – Billee Howard"
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In 2008 Edward Nevraumont was working in Africa and found a consistent need amongst 6 different countries while working for the telecommunications company. He found there was a human capital problem and Africa couldn’t elevate itself out of the issue. He found people in power were there out of necessity and not because they had …
Read more "Advancing Digital Skills and Education – Edward Nevraumont"
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Marketing teams go to great lengths to get messaging out to customers and prospects in order to sell products or services. There are numerous assets from the content marketing teams explaining features and benefits. There are hundreds of marketing automation and monitoring tools to measure effectiveness and speed delivery or listen to social chatter. All of these and many …
Read more "Technical Storytelling – Andi Mann"
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Susan Ganeshan is the CMO of Clarabridge. Clarabridge helps hundreds of the world’s leading brands understand and improve their customer experience. In this episode, Susan and I discuss how she reorganized her staff to make best use of the high cost resources. Susan expands on data driven decisions she makes and metrics she monitors on a …
Read more "Data Driven Decisions – Susan Ganeshan"
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Value-based products and services sell themselves. Companies work to provide more for less and in exchange will sell a product or service so customers get more value than the price paid for the service. What if you are trying to solicit funds for your cause? Jason Mitchell is an expert in nonprofit marketing and fundraising …
Read more "Marketing Your Cause – Jason Mitchell"
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Josh Steimle wanted to read a book about CMOs to brush up his sales skills. He searched for “CMOs at Work” since he had seen other “… at Work” books and couldn’t find one. This search led him to the publishers website and eventually to a form reading “write for us.” Josh filled out the …
Read more "How the CMO Killed My Deal – Josh Steimle"
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If you are selling technology, chances are someone in your organization is saying, “social selling.” But, what really is “social selling?” I recently talked with Trish Bertuzzi, CEO of The Bridge Group (@BridgeGroupInc) and author of The Sales Development Playbook, about social selling and many other topics in her book related to sustaining a sales business. …
Read more "Social Selling vs. Social Prospecting – Trish Bertuzzi"
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Melanie Ofenloch ( @DallasWineChick ) was a successful marketing executive at one of the largest marketing firms and saw social media as a new frontier. She wanted to learn what it could do for her clients so she jumped on Twitter. Tweeting for a couple of months, Melanie found her only followers were people working …
Read more "Following Your Passion – Melanie Ofenloch"
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If you are in IT sales, you want to sell to the CIO. You want to sell to the ultimate decision maker and close the deal. But, you need to be prepared when you get there, really prepared. Sven Gerjets (@SvenGerjets) is the former CIO at Time Warner Cable. At Time Warner Cable, Sven helped …
Read more "How to Sell to the CIO – Sven Gerjets"
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Marketers constantly look for ways to influence our decisions and spend billions of dollars every year on advertising and useless schwag in order to do so. Expert marketers know how to influence people to obtain new customers and evolve quickly to stay ahead of competition. Studying human behavior and decision-making processes led Jignesh Shah on …
Read more "Fire Your Schwag – Jignesh Shah"
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Jon Fullrich is the creative director at VLG Advertising. At VLG, Jon is creating virtual reality applications as sales and marketing tools for medical and hi-tech companies. In this episode Jon discusses how he got started in animation at Texas A&M and how this evolved into building augmented reality. He describes two applications, the production …
Read more "Applying Virtual Reality – Jon Fullrich"
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Matt Hillyer has been making music for over 25 years. His career not only spans many decades but also different genres of music. Matt’s early influencer, Jim Heath aka The Reverend Horton Heat, took him on the road when he was only 12 years old. Seeing Jim’s work ethic and hearing rockabilly, kick-started Matt’s music endeavor. Matt …
Read more "Nothing Sells Product Like a Good Product – Matt Hillyer"
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Thomas Barta (@ThomasBarta) has consulted and marketed for over 20 years, in 14 industries, in 45 countries. A former McKinsey partner, Thomas conducts leadership research—including the world’s largest study, with over 68,000 executive assessments—on what makes for an impactful CMO. His clients include many of the world’s most prominent companies, including over two dozen from the …
Read more "How to Become a Successful Marketing Leader – Thomas Barta"
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Forbes named Alan See ( @AlanSee ) one of the most influential CMOs on social media. He is one of the early adopters of both LinkedIn and Twitter and has been building his CMO advisory using his “Power Triangle.” Alan describes this triangle as a blog and using LinkedIn and Twitter to build relationships. Alan describes his time when starting …
Read more "How to Build Social Media Relationships – Alan See"
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Growth hacking is becoming a more popular term amongst modern day marketers. It is not a short cut or a way to cheat a system but it is a process of rapid experimentation across marketing channels. The goal is to identify the most effective, efficient ways to grow a business. In this episode I talk with Jim …
Read more "A Growth Hacking Case Study – Jim Mackay"
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I am pleased to welcome Miko Matsumura (@mikojava), CMO of Gradle, as my latest podcast guest. I really enjoyed talking with Miko and absorbing his energy. In this episode Miko outlines what it takes to become a modern CMO. He gives five great points on what you should do in order to grab one of …
Read more "How to Become a Modern CMO – Miko Matsumura"
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In this episode I talk with Jason English (@bluefug), an enterprise technology marketing consultant and writer with more than 20 years of practice and management experience, from the earliest interactive firms, to startups and large software companies. Jason and I worked together at ITKO and ran content, product, social, event marketing and business development. We …
Read more "How to Build a Content Marketing Strategy – Jason English"
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In this episode I talk with Scott Baradell (@DallasInbound). Scott and I talk about how his personal outlet built a multi-million dollar B2B marketing agency. His passion for writing began as a journalist and grew when he started blogging about his personal life, family and experiences. His blog then helped launch his public relations and technical …
Read more "How My Blog Built My Business – Scott Baradell of Idea Grove"
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In this episode Jim and I talk about his digital media recruiting efforts and why people contact him. Jim recruits and places marketing people in all types of digital media, demand generation and event planning roles in all parts of the country. If you are looking for a position, contact Jim on your channel of choice but …
Read more "Digital Media Headhunter – Jim Durbin"
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Thanks so much to everyone that has agreed to be a part of my project. Here goes nothin’!
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