MerchantSpring Marketplace Masters: Recent Episodes
MerchantSpring
Marketplace Masters is about going deeper into the challenges brands and agencies face to lift performance via practical actions and insights.
In this episode of Marketplace Masters, Paul Sonneveld sits down with Alasdair McLean-Foreman, one of Amazon's earliest third-party sellers and founder and CEO of Teikametrics, to unpack Amazon's July 27 listing overhaul: titles cut from 250 characters to 75, a new 125-character Item Highlights field, and AI rewrites that went live automatically if brands didn't respond in time.
Ten days in, the results are a mixed bag, with some sellers reporting sales drops and even brand names stripped from titles. Alasdair explains why this is much bigger than a formatting change: it's Amazon restructuring its catalogue into machine-readable content for Alexa for Shopping and the agentic commerce era. They cover how to split titles versus item highlights, why your ads data is now your best content optimisation signal, where the biggest wins sit (long-tail catalogues, with lifts up to 135% on reactivated SKUs), and how the same shift is playing out on Walmart's Sparky and TikTok Shop.
If your content and advertising teams still operate in silos, this episode makes the case for tearing that wall down before Q4.
If you're getting value from Marketplace Masters, hit follow and forward this episode to whoever owns your content and retail media.
In this episode of Marketplace Masters, Paul Sonneveld talks with Christian Umbach, co-founder and CEO of Autopilot, about Amazon's "third shelf": the AI Shopping Assistant. Christian's team studied 2,000 non-branded queries and around 70,000 ASINs to decode how Alexa picks products, and the results break the rules brands optimise for.
The headlines: 64% of top Alexa picks sat outside the organic top ten, 40% appeared nowhere on the traditional results page, and advertising won't buy you in. What does matter: 4.0+ ratings, availability, sales and review velocity, and catalogue quality. They also cover why apparel showed the most diversified AI results, how ChatGPT sources 45% of its shopping carousel from Google Shopping, and why your Amazon data discipline is now an asset across every AI search surface.
If your Amazon strategy stops at organic and paid, this is your wake-up call.
In this episode of Marketplace Masters, host Paul Sonneveld goes deep on the operational side of Amazon Direct Fulfillment with Chris Khoo, founder of KhooCommerce and one of the most experienced operators in the Amazon vendor world.
Most vendors treat Direct Fulfillment as "FBM for 1P," backup inventory, or a chargeback eraser. Chris explains why the reality is more demanding, and more valuable. Amazon calls it dual fulfillment internally, and used well it protects the buy box, bridges out-of-stock gaps, and captures demand spikes that traditional PO cycles simply can't respond to fast enough.
Paul and Chris covered:
- Which products are built for DF: bulky, high-value, multi-part, and seasonal items, and why small, low-value products rarely justify the handling cost
- The real disqualifier: whether your warehouse can actually run direct-to-consumer fulfilment alongside palletised PO shipments
- A day in the life of a well-run DF operation: order sync, batch picking, label automation, and carrier cutoff times
- How Amazon measures DF performance, why on-time shipping compliance is the metric that can get you removed from the program, and who really controls the carrier (AOC vs VOC)
- EDI vs SP-API integration, and why the inventory feed is the link most vendors overlook
- How to think about margin and cost recovery when Amazon pushes DF in your annual vendor negotiation
- Real cases: the vendor who went from one order a day to 400 in 48 hours unprepared, and the glassware brand shipping millions per month through a fully automated DF flow
If you run a Vendor Central account, this is a serious upgrade to your operational playbook.
Is Canada the smartest—and most overlooked—gateway into North America for Amazon brands?
In this episode of Marketplace Masters, Paul Sonneveld is joined by Sebastien Masson, Founder of Account as a Service (AAAS), explored why Canada offers a compelling opportunity for brands expanding internationally. They discussed the advantages of lower competition, cheaper Amazon CPCs, stronger review generation, and how a 2P/Account as a Service model can simplify market entry while reducing operational complexity.
Topics Covered:
- Why Amazon Canada is an attractive expansion market
- Canada vs. US: competition, profitability, and CPCs
- 1P vs. 2P vs. 3P explained
- How the Account as a Service (AAAS) model works
- Managing bilingual requirements and Canadian compliance
- Building momentum before expanding into the US
- Common mistakes brands make when entering Canada
In this episode of Marketplace Masters, Paul Sonneveld sits down with Jason Linscheid, Founder of The Vendorist and former Amazon Senior Vendor Manager, to explore the strategic role of Amazon Direct Fulfillment for enterprise vendors.
Topics Covered:
- Amazon Direct Fulfillment vs. traditional Vendor Central fulfillment
- How to evaluate DF at the ASIN level
- Profitability, cash flow, and working capital implications
- Direct Fulfillment’s role in Annual Vendor Negotiations (AVN)
- Hybrid fulfillment strategies for Amazon vendors
- Common DF misconceptions and operational considerations
Together, they discuss when Direct Fulfillment makes sense, how Amazon evaluates DF programs, the impact on working capital and customer experience, and why leading brands are increasingly adopting hybrid fulfillment strategies.
In this episode of Marketplace Masters, Paul Sonneveld sits down with Ephraim Ausch, Chief Logistics Officer at Tactical Logistics Solutions, to unpack one of the biggest fulfillment debates facing Amazon sellers in 2026: Amazon Warehousing & Distribution (AWD) vs. third-party logistics providers (3PLs).
With Amazon introducing new logistics surcharges, rising transportation costs, and changing regional pricing structures, brands are being forced to re-evaluate their fulfillment strategy. Ephraim shares practical insights on when AWD makes financial sense, when a 3PL remains the better option, and why many eight- and nine-figure sellers are adopting hybrid fulfillment models instead of going all-in on Amazon.
Amazon Business is now generating more than $80 billion in annual B2B revenue — and yet many manufacturers still don’t have a clear Amazon B2B strategy.
In this episode of Marketplace Masters, Paul Sonneveld speaks with Brian Beck, one of the world’s leading B2B eCommerce experts and author of Billion Dollar B2B eCommerce, about how Amazon Business is reshaping B2B distribution and what mid-market manufacturers need to understand before entering the channel.
They explore why B2B buyers are increasingly turning to Amazon, how Amazon Business differs from traditional Amazon selling, and the operational, pricing, and channel strategy considerations manufacturers must address to succeed.
Key topics include:
- What Amazon Business is and how it works
- Amazon's B2B strategy for manufacturers
- 1P vs 3P selling models for B2B brands
- Managing channel conflict with distributors and sales teams
- Amazon Business pricing, RFQs, and bulk buying tools
- B2B product content and catalogue strategy on Amazon
- Why Amazon is becoming a critical B2B procurement platform
- Common mistakes manufacturers make when entering Amazon Business
If you’re a manufacturer, B2B brand, distributor, or Amazon agency looking to understand the future of B2B commerce on Amazon, this episode provides practical insights into one of the fastest-growing segments in eCommerce.
Is South Africa the next major eCommerce growth market for Amazon brands?
In this episode of Marketplace Masters, Paul Sonneveld speaks with Maon Seidel, Founder & CEO of eCommerce Counsel, about the rapid evolution of South Africa’s eCommerce landscape and what enterprise brands need to know to succeed on Amazon South Africa and Takealot.
They explore the strategic differences between Amazon and Takealot, operational challenges facing large brands, and why inventory management, marketplace infrastructure, and execution discipline are critical for long-term growth.
Key topics include:
- Amazon South Africa vs Takealot marketplace strategy
- Enterprise eCommerce growth opportunities in South Africa
- Common operational mistakes brands make on marketplaces
- Inventory forecasting and supply chain management for Amazon
- How global brands can expand into South Africa
- Marketplace advertising, content, and Amazon Vendor strategy
- The future of eCommerce growth in Africa
If you're an Amazon brand, marketplace agency, or global manufacturer exploring emerging eCommerce markets, this episode provides practical insights into one of the fastest-growing digital retail opportunities globally.
What does it really take to build a successful Amazon agency over 10 years?
In this episode of Marketplace Masters, Paul Sonneveld sits down with Hamish Conway, Founder of Sell Global, to break down the real journey of scaling an Amazon agency—from early-stage growth to working with major brands across Amazon Seller and Vendor Central.
Learn how to grow an Amazon agency, avoid costly mistakes, and build a scalable service model in today’s competitive eCommerce landscape.
Key topics include:
- How to build and scale an Amazon agency business
- Transitioning from Amazon seller services to enterprise clients
- Hiring strategies and building high-performing remote teams
- Expanding into Amazon Vendor Central services
- Common agency mistakes and how to avoid them
- The future of Amazon agencies, AI, and data-driven growth
If you're an agency owner, Amazon consultant, or eCommerce operator looking to scale your business, this episode delivers practical, real-world insights from a decade in the industry.
Struggling to grow on Amazon Vendor Central? You might be using the wrong playbook.
In this episode of Marketplace Masters, Paul Sonneveld speaks with former Amazon AVS brand specialist Benjamin Bolshinsky (Founder of Vendor Launch) about how to succeed as an Amazon vendor—and why traditional retail strategies don’t work on Amazon.
Discover how Amazon’s data-driven model impacts vendor relationships, product launches, and profitability, and what brands must do to drive sell-through, improve conversion rates, and scale revenue on Amazon.
You’ll learn:
- How Amazon Vendor Central actually works
- Why Amazon prioritizes data, demand, and profitability over relationships
- The biggest mistakes brands make when launching products on Amazon
- How to improve Amazon SEO, content, and advertising performance
- What Amazon Vendor Services (AVS) does—and how to get ROI from it
If you’re an Amazon vendor, brand owner, or eCommerce leader looking to improve Amazon sales, margins, and growth, this episode is a must-listen.
As your Amazon agency grows, one question becomes impossible to ignore:
Do you build your own analytics infrastructure—or buy a solution?
In this episode of Marketplace Masters, Paul Sonneveld sits down with John Aspinall (Velocity Sellers) to break down the real trade-offs behind this critical decision.
From messy reporting and scaling data pipelines to rising client expectations, they unpack what actually happens inside agencies as they grow—and why so many internal builds fail to scale.
You’ll learn:
- The tipping point where manual systems stop working
- Why AI makes building easier—but not scalable
- The hidden complexity behind APIs, data pipelines, and reporting
- When building internally actually makes sense
- How enterprise clients change your infrastructure requirements
- And how to avoid costly “band-aid” solutions
One key takeaway:
Just because you can build it doesn’t mean you should.
If you're running or scaling an Amazon agency, this episode will help you make smarter, more strategic decisions about your tech stack.
How does Brand Registry actually work for Amazon vendors—and why do so many brands still struggle to control listings, content, and brand presence on Vendor Central? In this episode, Paul Sonneveld speaks with Scott Bass, Director of Operations at Ecommerce Intelligence, about how Brand Registry has evolved, where vendor authority really sits today, and how brands can regain control through the right permissions, support paths, and hybrid strategies.
How should Amazon brands deal with slow-moving and stuck inventory before fees, margin erosion, and bad decisions pile up?
In this episode, Paul Sonneveld speaks with Chad Davis, founder of Lucra Commerce, about how excess inventory happens, what it truly costs, and how brands should evaluate their options—from price moves and Subscribe & Save plays to removals, disposals, and doing nothing when storage economics actually justify it.
What does a strong Amazon vendor relationship actually look like—and when is AVS worth the cost?
In this episode, Paul Sonneveld speaks with Travis Chappell (Head of Vendor Services at Venture Forge) about how vendors can move beyond transactional interactions with Amazon and build relationships that improve speed, visibility, and commercial outcomes.
They unpack the real roles of AVS, Vendor Managers, Senior Vendor Managers, and Category Leads, how to manage those relationships intentionally, and how to tell whether AVS is creating value or just adding cost.
Large CPG teams don’t lose on Amazon because they lack effort—they lose because their operating rhythm can’t keep up with complexity.
In this episode, Donte McCrary-McClain (Willse-McClain Advisory) explains why late February is the ideal moment to tune up your Vendor Central ways of working, how to choose KPIs that actually trigger decisions, and how to build launch governance that prevents cross-functional chaos.
Expect practical frameworks for KPI ownership, readiness gates, weekly huddles that drive action (not decks), and a repeatable learning loop across content, media, and supply.
Amazon profitability isn’t a “finance problem” anymore—it’s the make-or-break conversation agencies must lead.
In this episode, Andrew Morgans (CEO, Marknology) explains how agencies can shift from execution vendors to profit partners, using structured diagnosis, fee visibility, and cross-functional levers (content, ads, ops, strategy) to protect margins as Amazon costs keep rising.
Expect practical quick wins, a KPI→root cause→fix framework, and how to keep client relationships alive when budgets get squeezed.
🧠 Amazon Vendor in 2026: Complexity Up, Support Down—Now What?
This session was recorded as part of the Amazon Vendor Summit on Day 2. In this no-holds-barred closing panel, six of the sharpest minds in Amazon Vendor strategy—Sam Adams, Chris Khoo, Paola Marzario, Oliver Tomaschewski, Toni Turbanisch, and James Wakefield—break down how brands can thrive as Vendor Central becomes more automated, fragmented, and unforgiving.
Expect tactical takes on the hybrid model as insurance, the one hire that matters (data mastery), the truth about VM support (it’s already gone), and why off-Amazon traffic and operational resilience are now essential—not optional. If you want to stay in control as Amazon changes the rules, start here.
🚨 Tentpole Deals = Tentpole Profits—If You Prep Right
This session was recorded as part of the Amazon Vendor Summit on Day 2. In this session, Sam Adams (Toucan e-commerce) reveals what separates vendors who coast through Prime Day from those who crush it. Learn why price history, SOA funding, ASIN selection, and retail readiness make or break your deals—and how to combine them with full-funnel ads for exponential new-to-brand growth.
If you’re not building demand before the event and retargeting after, you’re leaving serious money on the table. This is your peak-period blueprint for 2026.
📉 Struggling Vendor Account? Here’s the 6-Week Turnaround Playbook
This session was recorded as part of the Amazon Vendor Summit on Day 2. In this session, Toni Turbanisch (ex-Amazon Strategic Account Services and Managing Director, Turbanisch Consulting) delivers a no-fluff rescue plan for underperforming vendor accounts. From cutting the deadweight in your catalogue to fixing returns, auditing agency spend, and rebuilding team accountability, Toni shows how to stabilise performance fast—and why most turnarounds fail without data clarity and ruthless weekly routines.
If your margins are bleeding or you’re stuck in reactive mode, this is the wake-up call you’ve been waiting for.
🚚 Amazon Vendor Logistics: Your Hidden Profit Lever for 2026
This session was recorded as part of the Amazon Vendor Summit on Day 2. In this session, Oliver Tomaschewski (Founder, DiCommerce) unpacks the inbound, outbound, and consolidation programs that smart vendors are using to cut freight costs, reduce chargebacks, and win AVNs. From WePay vs TheyPay to SUPERPICS, FC Direct, and Vendor Flex, Oliver breaks down exactly how to turn logistics into a margin advantage—fast.
If you're still treating logistics like a backend function, this is your wake-up call: it's now a strategic lever in every vendor negotiation.
🌍 MoR in Europe: Smarter Scaling Without the VAT Headaches
This session was recorded as part of the Amazon Vendor Summit on Day 2. In this session, Paola Marzario (Founder, BrandOn Group) breaks down how the Merchant of Record (MoR) model gives brands a vendor-style experience beyond Amazon—across Europe’s fragmented marketplaces. Learn how MoR absorbs the tax, compliance, returns, and reconciliation mess so your team can focus on pricing, content, and strategy.
If you're eyeing Zalando, Leroy Merlin, Kaufland, or Decathlon—and want Amazon-style simplicity without losing control—this is your playbook.
🤝 Your AVS Isn’t Magic—But It Can Be a Multiplier
This session was recorded as part of the Amazon Vendor Summit on Day 2. In this session, Travis Chappell (ex-Amazon, now Head of Vendor Services at Venture Forge) reveals how to turn your AVS and VM relationships into growth accelerators. From unlocking escalations and deal funding to getting insider category intel before it’s shared on email, Travis shows how high-trust relationships fuel strategic wins.
Learn what Vendor Managers really want in 2026 (predictable net PPM, exclusivity, supply chain hygiene), how to structure a Vendor Improvement Plan, and why your AVS should never feel like a ticketing bot.
💸 Amazon’s Not Stealing Your Margins—But You’re Probably Leaking Them
This session was recorded as part of the Amazon Vendor Summit on Day 2. In this session, James Wakefield (Founder, ProfitGuard by Wake) exposes the hidden profit killers inside Vendor Central: chargebacks, shortage claims, co-op errors, and returns.
James explains why most deductions aren’t mistakes—they’re caused by upstream complexity you can fix. From auditing five years of deductions to fixing your barcode, labelling, and invoicing setup, this is your crash course in stopping the bleeding and taking back control.
🤝 Amazon AVNs Are Not a Surrender—They’re a Strategy
This session was recorded as part of the Amazon Vendor Summit on Day 2. In this session, Asha Bhalsod (Founder, Etopia Consultancy) shows vendors how to negotiate AVNs from a position of strength—not fear. From owning your data and knowing your net PPM to structuring win-win concessions and pulling unprofitable ASINs, Asha lays out a no-fluff approach to protecting profitability and regaining leverage—while still making your VM’s job easier.
If your 2026 strategy still starts with “saying yes,” watch this first.
🧠 Amazon Vendor 2026: Your Expert-Led Playbook Starts Here
This session was recorded as part of the Amazon Vendor Summit on Day 1. In this session, Martin Heubel,Kara Babb,Alexandra Carmody,andRyan Craver tackle the real questions vendors are facing—from launching new SKUs without overcommitting to using Born to Run wisely, quantifying the value of Direct Fulfillment, and escalating Amazon’s price-matching chaos.
Expect sharp takes on 3P transitions (can you ever recover lost velocity?), how to negotiate smarter (especially when Amazon benefits more than you), and why off-Amazon traffic from TikTok is quickly becoming a margin-saving lever. If you're setting your 2026 strategy, this panel is your essential download.
🚀 The Perfect Amazon 1P Launch—Blueprint, Hacks & All
Launching on 1P? Don’t wing it. This session was recorded as part of the Amazon Vendor Summit on Day 1. In this session, Ryan Craver (Co-Founder, Podean) shares the exact blueprint for launching at scale on Amazon—plus tactical hacks your competitors don’t want you to know.
From pricing parity, profitability, and content that converts to Premium A+, review velocity, and sustainable media, Ryan maps out the launch journey end-to-end—and shows why post-launch testing and refinement is where real growth begins.
🚨 Your Amazon 1P Account Is Not Safe—Unless You Do This
This session was recorded as part of the Amazon Vendor Summit on Day 1. In this session, Alexandra Carmody (SVP, Front Row) exposes the real risks behind vendor account closures—what triggered Amazon’s 2024 purge, what changed in 2025, and what’s next in 2026.
From PO cuts, silent signals, and VM ghosting to building resilience with SKU rationalisation, 3PL agility, and selective hybrid moves, Alexandra shares the proactive strategies every vendor needs to defend their 1P seat—and stay in the game.
🏁 Going 1P on Amazon? It’s More Than Just a Switch—It’s a Strategy
This session was recorded as part of the Amazon Vendor Summit on Day 1. In this session, Kara Babb and Nick Gezzar (Flying Tiger Partners) dismantle the myths of 3P-to-1P transitions—and reveal what Amazon really looks for when inviting brands to Vendor Central.
From category signals and commercial terms to selection gaps, distribution strategy, and how to influence (not control) your way to long-term 1P profitability, this session is a must-watch for brands debating the switch or scaling as a hybrid.
📉 Your Margin Isn’t Missing—Amazon’s Taking It
This session was recorded as part of the Amazon Vendor Summit on Day 1. In this In this fireside session, Alyssa Albanese (Global Overview) reveals the silent killers of vendor profitability—from OTIF chargebacks and aged inventory to Amazon’s ruthless price-matching.
With experience on both sides of the table (Amazon + Target/Chewy), Alyssa shares how to shift from reactive firefighting to strategic partnership—building cross-functional alignment, cleaning your marketplace, and using AVNs as a launchpad for better margins in 2026.
🛒 Amazon Grocery Just Got Serious—Is Your Brand Ready?
This session was recorded as part of the Amazon Vendor Summit on Day 1. In this session, Amazon’s not just the everything store anymore—it’s coming for the everyday basket. In this Marketplace Masters keynote, Matt Ulmer (SVP E-commerce, CA Fortune) breaks down Amazon’s bold grocery strategy shift: from siloed Fresh and Whole Foods to a unified, same-day grocery cart.
Matt reveals the playbook for 2026 success—1P assortment tuned for margin and velocity, smarter pack architecture, bulletproof OTIF, and grocery-optimised content that converts in 4 seconds or less. If your brand’s not planning for Amazon’s SSD (Sub Same-Day) revolution, you’re already behind.
⚖️ Amazon AVNs Are Broken—Here’s How Top Vendors Flip the Script
This session was recorded as part of the Amazon Vendor Summit on Day 1. In this session, Martin Heubel (Founder, Consulterce) pulls back the curtain on what really happened in 2025’s Annual Vendor Negotiations—and what winning brands are doing differently in 2026.
From anchoring strategies and net PPM myth-busting to building a defensible case using Amazon’s own operational failures, Martin delivers a tactical playbook every 1P vendor needs before stepping into AVNs this year.
📉 Amazon Revenue Out of Balance? Here's How to Fix It
Too much revenue coming from Amazon? You’re not alone—and it’s putting your brand at risk. In this bold Marketplace Masters episode, Daniel Pierce (Founder, Spry Tribe) reveals why a healthy Amazon-to-DTC ratio matters more than ever in 2026—and how to achieve it.
From loyalty-driven DTC growth to TikTok Shop as a brand discovery engine, Daniel shares the tactics scaling brands are using to take back control, reduce channel risk, and unlock sustainable, multi-channel growth.
💼 Thinking About Selling Your Agency? Read This First.
In this rare behind-the-scenes episode, Corey Brown (Founder of BuffaBrand) joins Paul Sonneveld to unpack his full journey from launching during COVID to exiting six years later.
No fluff—just the real story: building with no external capital, choosing the right buyer (hint: it's not just about the money), and navigating the emotional and operational rollercoaster of acquisition while keeping the business running. If you're scaling now or dreaming about an exit someday, this is the founder playbook you didn’t know you needed.
⚠️ Amazon Ads Getting Too Expensive? There’s a Cheaper, Smarter Play
In this Marketplace Masters episode, Ryan Garrow (Logical Position) exposes a powerful—but often ignored—growth lever: using Google Ads to drive traffic to Amazon.
From real-world arbitrage math to conversion rate tricks, brand store strategies, and attribution hacks, Ryan reveals how smart agencies are beating Amazon at its own game—and why this might be the most overlooked margin unlock in 2025.
💸 Amazon Agency Pricing Is Broken—Here’s How to Fix It
In this Marketplace Masters live session, Paul Sonneveld sits down with Scott Ohsman (VP of Digital Commerce, Quickfire) to unpack one of the toughest agency questions: How should you price your services?
From retainers and rev share to setup fees, ad spend markups, and scope creep survival—Scott shares hard-won lessons and no-BS insights from 20+ years in the trenches. Learn why CFOs hate variables, how to protect margin on day one, and why flat fees (with guardrails) might be the future of profitable agency models.
If you're tired of chasing unpredictable revenue—or losing money in month one—this one’s for you.
📱💥 Amazon Sellers: Why TikTok Shop Can’t Be Ignored in 2025
TikTok Shop is exploding—and it’s not just hype. In this Marketplace Masters episode, Kristen Kurowski (Emplicit) joins Paul Sonneveld to reveal how Amazon-first brands are unlocking top-of-funnel reach, low-cost growth, and a serious Amazon halo effect by launching on TikTok Shop.
Get the inside track on what works (live selling, creator networks, 30/30/30 revenue split), what fails (expecting instant profitability), and how to build a strategy that scales—without abandoning your Amazon core.
If your agency isn’t offering TikTok Shop services yet, you’re already behind.
🚫💬 Unfair Amazon Reviews Are Hurting Your Clients—Here’s How to Remove Them (Legally)
In this episode, Shane Barker, owner of TraceFuse, joins Paul Sonneveld to break down how agencies can spot and remove non-compliant Amazon reviews—without breaking TOS. Learn exactly what Amazon will remove, how to build a winning case, and why AI is your secret weapon for keeping listings clean.
If your clients are losing sales from competitor attacks, pricing mentions, or profanity-laced reviews—this is your blueprint for taking action fast.
📉📦 Struggling with PO Volatility and Inventory Chaos?
You’re not alone—and it’s costing you.
In this Marketplace Masters episode, Nathan Grimm (Founder, Mercantile Commerce) joins Paul Sonneveld to break down what’s actually working in Amazon vendor forecasting and demand planning. From sell-through-first forecasting and depth of cover signals to how vendors should adjust for promo events, new SKUs, and even Amazon’s erratic PO behaviour—this is the blueprint for future-proofing your inventory ops in 2025 and beyond.
If your team still builds demand plans off POs… this one’s mandatory.
🧠💡 AI-Generated Content Doesn’t Mean AI-Grown Brands
Speed. Scale. Style. AI is changing how Amazon content gets made—but that doesn’t mean it’s doing the thinking.
In this Marketplace Masters episode, Paul Sonneveld sits down with John Wondrasek of Incomar Services to uncover how his global content studio is leveraging AI without losing the soul of storytelling. From 3D renders and lifestyle image generation to hiring for AI fluency, John shares the tools, workflows, and mindset shifts agencies need to thrive.
If you’re an Amazon agency wondering how to price, position, or evolve your content services in the AI era—this is your blueprint.
🌍 Tariffs Are Rising—Is It Finally Time for US Brands to Go All-In on Europe?
With US-China tariffs threatening Amazon's margins, Europe is looking less like a nice-to-have and more like a must. In this episode, Marc Miller and Jake Russell from UK-based Amazon agency Mercātus join Paul Sonneveld to break down what it really takes to succeed in Europe—without boots on the ground.
From zero-rated EU import duties and Amazon’s end-to-end logistics network to surprisingly deep demand in overlooked categories (📈 cat furniture in France?), this is the strategic playbook for margin-conscious US brands eyeing international expansion.
🚨 AI Is Not Your Agency’s Silver Bullet – with Chris Turton 🚨
AI is everywhere—but is it actually moving the needle for Amazon agencies, or just adding noise? In this unfiltered episode of Marketplace Masters, Chris Turton (E-commerce Intelligence) joins Paul Sonneveld to challenge the hype. From Rufus and Cosmo to generative content tools and client pressure, Chris breaks down what’s real, what’s noise, and where agency leaders should be focusing their time.
Forget the fluff—this is a brutally honest look at how AI fits (and doesn’t fit) into real Amazon operations, and why sticking to fundamentals might still be your biggest edge.
🚀 How a One-Person Amazon Agency Manages Multi-Million Dollar Vendor Accounts 🚀
Forget everything you think you know about scaling. In this episode of Marketplace Masters, Aaron Moore reveals how he runs some of the largest and most complex Amazon vendor accounts entirely solo—without offshoring, without a team, and without burning out. Discover the systems, tools, and habits that let him stay lean, lightning-fast, and wildly profitable while delivering results that rival big agencies.
In this episode of Marketplace Masters, host Paul Sonneveld welcomes Anthony Finch, Founder of Vendor Rocket, to discuss strategic planning for Amazon vendors aiming for success in 2026.
Instead of focusing on short-term AVN (Amazon Vendor Negotiation) tactics, the conversation emphasises the importance of a proactive strategy that aligns stakeholders and builds sustainable growth structures. Paul and Anne explore a leadership playbook designed for vendors ready to transition from reactive approaches to a more strategic outlook.
In this episode of Marketplace Masters, host Paul Sonneveld welcomes Trisha Hubbard, founder of Lunge Marketing, and Joshua Fulmer, executive creative director at Lunge Marketing, to discuss the intricacies of licensing on Amazon.
The conversation delves into how brands and sellers can effectively set up and optimise their presence, whether they own the brand or are selling licensed products. Key topics include advertising strategies, product page optimisation, and store linking techniques. The episode also features a live Q&A segment where listeners can engage directly with the guests.
Tune in to gain valuable insights and learn how to master the art of licensing on Amazon!
In this follow-up episode of Marketplace Masters, host Paul Sonneveld reconnects with Josh Cowan, Sales Director at Intero Digital and former Amazon Vendor Manager, to dive into a topic every vendor should care about—retail pricing on Amazon. While last week’s episode focused on getting Amazon to accept cost price increases, this time the focus shifts to how Amazon sets retail prices, why it matters for brand value and omnichannel consistency, and how vendors can protect against price erosion. From brand perception to channel conflict, Josh breaks down why retail pricing is a strategic lever—not just a technical afterthought.
Josh shares insider insights into Amazon’s retail pricing algorithm, which is largely driven by external price matching, internal third-party offers, and overstock sell-through dynamics. He also highlights the lesser-known levers Amazon uses, like margin compression and cost-plus calculations, and explains the real impact of over-ordering, weak distributor control, and non-compliant resellers. While vendors can’t dictate retail pricing directly, Josh offers actionable strategies to influence price outcomes—from strengthening distribution policies and MAP enforcement to leveraging promotional tools and being selective about which purchase orders to accept.
This episode is a tactical roadmap for vendors who want to keep Amazon pricing aligned with broader retail goals—especially heading into AVN season, where net PPM benchmarks come under pressure. Josh’s guidance on inventory discipline, variation planning, and strategic product launches helps brands proactively manage price erosion and margin compression without sacrificing brand equity. Whether you're a global vendor or growing mid-market brand, this conversation will help you take back control of your pricing narrative on Amazon. To get in touch with Josh, connect via LinkedIn or email him at josh.cowan@interodigital.com
In this episode of Marketplace Masters, host Paul Sonneveld is joined by Josh Cowan, Sales Director at Intero Digital and former Amazon Vendor Manager, to tackle one of the most urgent issues facing vendors today: getting cost price increases approved by Amazon. With tariffs, labour, and materials costs on the rise, many vendors are facing margin pressures—but Amazon isn’t budging easily. Drawing on his years inside Amazon and on the agency side, Josh explains why Amazon’s pushback isn’t new, but the volume of requests is—and what brands can do to build a persuasive, data-backed case.
Josh unpacks how Amazon evaluates pricing claims, what supporting evidence actually matters, and why success often hinges on timing and strategic trade-offs. He outlines how brands with no vendor manager can still influence outcomes—by being relentless, precise, and prepared. You'll learn when to ask (hint: not before Q4), what to avoid (automated price protection agreements), and how to use levers like promo funding, bulk buys, and CSA agreements to increase Amazon’s willingness to concede.
Whether you’re dealing with central support black holes or considering a switch to Seller Central, this episode is filled with practical advice from someone who’s negotiated from both sides of the table. For brands serious about strengthening margin strategy, protecting long-term pricing power, and getting Amazon to say yes, this conversation is essential listening.
In this episode of Marketplace Masters, host Paul Sonneveld welcomes back Oliver Tomaschewski, founder and managing director of DiCommerce, a leading consultancy specialising in Amazon account management.
With over nine years of experience and nearly 100 negotiation sessions, Oliver shares his insights into navigating Amazon's AVN landscape, securing favourable terms, and growing market share for vendors.
Tune in to discover the latest trends and strategies in the marketplace industry!
In this episode of Marketplace Masters, host Paul Sonneveld welcomes Hailee Johnson-Engelbert, co-founder of Cartbloom, a Walmart-first advertising agency.
They dive into the unique strategies for building and scaling successful businesses on Walmart's platform, leveraging Walmart's Connect advertising suite. Haley shares her extensive background in e-commerce, starting at Amazon and transitioning to advertising roles that led her to join the inaugural Walmart Connect Marketplace team.
Listeners can expect insights into the distinct best practices for marketing on Walmart, highlighting the differences from Amazon. Tune in for valuable expertise on navigating the Walmart marketplace landscape!
In this episode of Marketplace Masters, host Paul Sonneveld welcomes back Amazon vendor strategist Martin Heubel (Consulterce) to reveal the findings from his latest vendor survey, conducted in partnership with Stratably. With input from over 180 brands across North America and Europe, the survey offers the most detailed look yet at how the 2025 Amazon Vendor Negotiation (AVN) cycle played out. The results? Amazon pushed harder than ever—raising trade terms by an average of 91 basis points, tightening its grip through increased AVS accruals, higher basic rules, and stricter payment terms. Martin breaks down the key levers Amazon used, and how only 7% of brands managed to negotiate their terms down—thanks to data-driven preparation, cross-functional alignment, and strategic positioning.
The conversation dives deep into the tactics that work—and those that don’t—in today’s vendor landscape. Martin explains why outperforming your category on Amazon can actually reduce your leverage, how Direct Fulfillment can be used to offset margin pressure, and why many brands are shifting focus from straight payments to scalable investments tied to performance. For those looking to redirect ad spend into margin-accretive ASINs instead of blanket trade term increases, Martin outlines how to build a compelling ROI-based argument Amazon will take seriously. He also shares forward-looking strategies to prepare for AVN 2026, including how to engage category leadership early, anchor negotiations on value, and escalate wisely when needed.
This episode is a must-listen for any vendor leader navigating the complexities of Amazon’s evolving demands. As a bonus, all registrants receive access to Martin’s full survey results. To connect with Martin directly, visit consulterce.com or reach out on LinkedIn.
In this episode of Marketplace Masters, host Paul welcomes Anthony Willis, Director of Amazon Innovation at Horison Marketing, a leading full-service Amazon agency in the UK.
Anthony shares his extensive e-commerce experience, which spans over 15 years and includes expertise in brand management, distribution, and logistics. The discussion focuses on innovative strategies for driving growth within an agency, highlighting Horison's unique community-led growth approach.
Instead of traditional methods like appointment setting or conference attendance, Horizon emphasises the importance of engaging with the Amazon seller community through their free educational platform, SKOOL, which offers valuable content in the form of videos, podcasts, and webinars.
Tune in to learn how this approach is shaping the future of agency growth and seller support in the marketplace.
In this episode of Marketplace Masters, host Paul welcomes back Jimmy Barber, Strategy Director at the Bluebird Group, to explore the powerful insights found within Amazon Brand Analytics.
The discussion focuses on how to leverage key tools such as the Search Query Performance (SQP) report and the Catalogue Search Performance (CSP) report to develop actionable strategies that enhance campaign performance and retail strategies.
Jimmy shares practical tips, insights, and real-world examples to help brands, agencies, and vendors understand and make the most of these valuable analytics.
Whether you're new to brand analytics or looking to deepen your knowledge, this episode is packed with essential information for maximising your Amazon presence.
In this episode of Marketplace Masters, host Paul Sonneveld is joined by Andrew Matjaszek and Hallane Hill, co-founders of Running Point Recruitment, to explore the realities of hiring in the e-commerce sector.
Andrew shares his extensive marketplace expertise, having led strategy and growth across Amazon's global platforms, while Hallane discusses her 15 years of experience in scaling brands and creative leadership in e-commerce. Together, they provide insights into how agencies and brands can effectively hire top talent to drive growth in digital marketplaces.
Tune in to learn valuable strategies and tips for navigating the hiring landscape in the ever-evolving world of e-commerce.
In this episode of Marketplace Masters, host Paul Sonneveld dives into the intricacies of Amazon Vendor Direct Fulfillment, a powerful strategy for e-commerce leaders. Joined by industry experts Steven Glass and Dan Nowak of The Resource Group | Midwest, the conversation explores how to effectively implement direct fulfillment to drive operational efficiency, reduce inventory risk, and enhance profitability.
With over 30 years of experience, Stephen shares insights on profitable fulfillment strategies, while Dan discusses content optimisation and managing vendor accounts. Together, they shed light on the common pitfalls vendors face and provide actionable advice for success in the competitive marketplace.
Tune in to discover how to leverage direct fulfillment to transform your e-commerce operations.
In this episode of Marketplace Masters, host Paul Sonneveld introduces listeners to the new Amazon Marketing Cloud (AMC) Insights module from Merchantspring.
The episode features a live walkthrough designed to help users quickly get started with AMC, showcasing its most powerful features and exciting roadmap highlights. Paul demonstrates how to connect and create an AMC instance, navigate the insights module, generate and schedule reports, and build custom reports using AI and natural language processing. The session concludes with a Q&A segment, addressing frequently asked questions from the audience.
Tune in to learn how to maximise your use of AMC Insights!
In this episode of Marketplace Masters, host Paul Sonneveld welcomes Sam Hill, founder and CEO of Ecom CFO, to discuss the crucial role of profit and loss statements in the e-commerce industry.
Sam shares insights from his newly released Q1 2025 P&L benchmarking report, providing a detailed look at the financial landscape for various e-commerce operators, including Amazon sellers and DTC brands. The conversation emphasises the importance of understanding P&L for achieving long-term growth and profitability.
Tune in for valuable insights and expert analysis on financial strategies for e-commerce success!
In this episode of Marketplace Masters, host Paul Sonneveld sits down with Harry Clayman, Senior Partner of Measurement Partnerships at Walmart Connect. They explore the innovative ways Walmart's retail media advertising platform enables brands to connect with customers more effectively.
Harry shares insights into his role, focusing on measurement partnerships and the integration of reporting APIs that facilitate customer self-service solutions. With over a decade of experience in digital advertising, Harry discusses the importance of data accessibility and how different partners utilise Walmart Connect’s resources to enhance their advertising strategies.
Tune in to learn how Walmart Connect is reshaping the retail media landscape and driving growth for brands.
In this episode of Marketplace Masters, host Paul Sonneveld delves into the critical yet often misunderstood discipline of forecasting for Amazon vendors. Joined by Justin McMillan from Rebelution, they explore the complexities of anticipating sellouts, navigating Amazon's opaque purchase orders, and managing unexpected surges in demand.
Justin shares insights into his work with a diverse range of brands, focusing on how effective forecasting can enhance vendor operations. The conversation emphasises the importance of building smarter, more resilient strategies in the dynamic landscape of marketplace finance.
Tune in for valuable tips and expert advice on mastering the art of forecasting in the Amazon ecosystem.
In this episode of Marketplace Masters, host Paul Sonneveld welcomes Catherine Bolich, founder of Bolich Consultanting shares her journey of scaling her boutique agency to 11 clients within just over a year, managing operations across multiple Amazon countries and various retail platforms, including Walmart and TikTok.
The discussion delves into the challenges faced by smaller agencies in serving a global clientele while maintaining efficiency and minimising costs.
Catherine offers insights into navigating country-specific hurdles and provides valuable lessons for other small agencies looking to thrive in the competitive marketplace ecosystem.
Tune in to learn how to stay lean while delivering exceptional service on a global scale.
In this episode of Marketplace Masters, host Paul Sonneveld welcomes Sumanth Janardhan, Key Account Manager for Selling Partner and Services at Amazon. They discuss the significant rollout of Amazon's new solution provider program, which is set to transform how agencies and service partners engage with clients.
Sumanth provides a detailed overview of the new SVP framework, clarifying the changes, implications for agencies, and essential next steps for those involved. This episode aims to address the confusion and concerns surrounding the rollout, offering valuable insights for agencies navigating this transition.
Tune in to understand what these changes mean for your business and how to adapt effectively.
In this episode of Marketplace Masters, host Paul Sonneveld welcomes Brett Curry, CEO of OMG Commerce, to discuss the powerful yet often overlooked strategy of driving traffic from YouTube to Amazon.
They explore the importance of YouTube for Amazon growth and how agencies can effectively present this opportunity to their clients. Brett shares insights into building YouTube campaigns that not only generate views but also convert high-intent traffic into customers on Amazon.
Tune in to discover actionable strategies that can elevate your marketplace business through the potential of YouTube advertising.
In this episode of Marketplace Masters, host Paul Sonneveld is joined by Dirk Brederecke, founder of Hello Brands and former head of vendor management for the Pets category at Amazon Europe.
They delve into the complex world of negotiating trading terms and conditions with Amazon, a crucial aspect for every Amazon vendor. Dirk shares his insights and strategies for effectively negotiating key trading terms such as co-op, freight, and AVS, emphasising the importance of aligning these negotiations with broader business objectives.
Additionally, Paul introduces the new AMC Insights module from MerchantSpring, designed to enhance Amazon Marketing Cloud usage for agencies and vendors, featuring pre-built reports and AI-generated commentary, all available for free on agency plans.
Tune in to gain valuable knowledge and skills to elevate your Amazon business strategies.
In this episode of Marketplace Masters, host Paul Sonneveld welcomes Christoph Krauss, Associate Partner at the renowned management consultancy, Prof. Roll & Pastuch. He delved into the intricate relationship between Amazon and traditional retail, exploring how the Amazon vendor platform operates within the larger context of offline sales.
Christoph, with over two decades of experience in marketing and sales, shares valuable insights drawn from his extensive background advising B2C brands on strategy, pricing, and commercial growth.
Tune in to discover the strategies behind successful navigation of the evolving retail landscape and gain key takeaways for leveraging Amazon's platform effectively.
In this episode of Marketplace Masters, host Paul Sonneveld is joined by Chris Fryburger, the Founder/CEO of nReach, to discuss the current landscape of mergers and acquisitions (M&A) within the Amazon agency space.
He explored critical topics such as trends in M&A, buyer behaviour, valuation multiples, and growth levers, all drawn from Chris's recently released Q2 2025 Amazon Agency Investor Report.
The conversation highlights the importance of understanding the M&A environment for agency owners contemplating their next steps, whether that involves building, buying, or planning an exit strategy.
Tune in for valuable insights that can help you navigate the evolving world of e-commerce marketplaces.
In this episode of Marketplace Masters, host Paul Sonneveld dives into the crucial function of account management within Amazon agencies. He is joined by Scott Ohsman, VP of Digital Commerce at Quickfire, who brings over 30 years of experience in launching brands on Amazon.
Scott shares his insights on effective account management strategies, emphasising a brand-first mindset shaped by his extensive retail and e-commerce background. With a wealth of knowledge from working with over 200 brands and running his own sales and marketing agency, Scott discusses the challenges and opportunities faced by account managers.
Tune in for valuable insights and practical tips to enhance your Amazon account management practices.
In this episode of Marketplace Masters, host Paul Sonneveld is joined by Alexandra Carmody, SVP of Brand Strategy at Front Row, to discuss proven strategies for luxury beauty brands on Amazon.
With a focus on the complexities of the Amazon platform, they explore how Front Row leverages its proprietary technology, Catapult, to drive e-commerce growth for beauty, health, wellness, and consumer brands.
Alexandra shares insights from her extensive experience in guiding brands to success on Amazon, highlighting the importance of marketplace partnerships and best-in-class services. The episode also encourages audience interaction, inviting listeners to ask questions throughout the live recording.
Tune in for valuable strategies that can help luxury beauty brands thrive in the competitive Amazon marketplace.
In this episode of Marketplace Masters, host Paul Sonneveld is joined by Jimmy Barber, SVP of Client Strategy Digital Commerce at the Bluebird Group. They delve into the challenges Amazon vendors face in unlocking the full potential of their data within Vendor Central.
While Vendor Central is a treasure trove of insights, many vendors struggle with finding the right reports and interpreting data effectively. Jimmy shares his extensive experience in omnichannel retail, providing practical strategies for turning data into actionable insights. The episode covers essential Vendor Central reports, explores hidden insights beyond the platform, and offers guidance on transforming data overload into strategic decision-making.
Tune in for a hands-on discussion that will help vendors navigate the complexities of Amazon's retail landscape with clarity and confidence.
In this episode of the Amazon Vendor Strategy Summit for 2025, host Paul Sonneveld welcomes attendees and sets the stage for an interactive event. He encourages participants to engage in a live poll to identify their biggest challenges as Amazon vendor professionals. He has invited Carina McLeod, Asha Bhalsod, Martin Heubel, Bruno Ferreira and James Wakefield as they deep dive on the practical insights and actionable strategies to tackle the challenges Amazon vendors face today. Tune in for valuable insights and strategies to enhance your Amazon vendor experience!
In this episode of Marketplace Masters, host Paul Sonneveld sits down with Manuel Kretschmer, founder of Ama-X, to break down Amazon chargebacks from a European vendor perspective. Learn how to take a proactive approach to minimize fees and streamline operations.
Discover the most common chargeback issues Amazon vendors face in Europe and learn proactive strategies to minimize fees. This episode covers best practices for optimizing product setup and packaging, the importance of Standard Operating Procedures (SOPs) and team coordination, and the key tools and metrics to effectively monitor and manage chargebacks.
In this episode of Marketplace Masters, host Paul Sonneveld together with industry experts Tessa Blumenthal and Jackson Licha from Global Overview dive deep into the complexities of optimizing logistics for Amazon vendors in North America.
The webinar will explore the logistics options available to Amazon vendors, from Amazon's in-house services to third-party providers, while addressing common challenges like on-time pickups and communication issues with carriers.
It also highlighted the key differences between North American and European logistics landscapes and provided insights into Amazon's logistics programs, including freight allowances and the advantages of full truckload services. Additionally, participants learned effective strategies for navigating peak trading periods and managing supply chain disruptions.
Whether you're a seasoned vendor or just starting out, this episode is packed with valuable insights to help you navigate the Amazon vendor platform effectively.
In this episode of Marketplace Masters, host Paul Sonneveld welcomes Jens Jochschat, Founder and Managing Director of PrimeUp, an e-commerce agency specializing in Amazon advertising.
They explore advanced topics such as Amazon DSP and Amazon Marketing Cloud, highlighting strategies that agencies and enterprise sellers can implement to boost performance on the platform. With Jens's extensive background in performance marketing and ad technologies, the discussion delves into effective optimization techniques and best practices for maximizing revenue on Amazon.
Tune in to gain insights from a pioneer in the field and elevate your Amazon marketing strategies.
In this episode of Marketplace Masters, host Paul Sonneveld dives into the exciting opportunities for e-commerce growth in the LATAM region. Joined by experts Adam Charles Pixler, co-founder of Capybara Ads, and Freddy Neuman, founder and CEO of AMZHIT, the discussion focuses on strategies for successfully entering and thriving in the Latin American market.
Adam shares his extensive experience in helping global brands break into Mexico through platforms like Amazon and MercadoLibre, while Freddie discusses driving substantial revenue for LATAM brands expanding to Amazon USA.
Together, they provide valuable insights on marketplace optimization, advertising strategies, and the importance of cultural immersion in achieving sustainable growth in this dynamic market.
Tune in to discover actionable strategies for your e-commerce expansion into LATAM!
In this episode of the MerchantSpring podcast, hosts Asha and Paul switch roles, with Asha interviewing Paul about the current landscape of the Amazon agency space.
Paul, co-founder of Merchant Spring, shares insights on the growing number of agencies and discusses whether the market is reaching saturation or if there is still ample opportunity for new agencies to thrive. They explore the trends of brands transitioning between agencies and what this means for the industry moving forward.
Join Asha and Paul as they delve into the dynamics of Amazon agencies and the challenges and opportunities that lie ahead.
In this episode of Marketplace Masters, host Paul Sonneveld is joined by Alexandra Carmody, VP of Brand Strategy at FrontRow, to discuss a pressing issue for Amazon vendors: account closure risks.
The conversation delves into essential strategies for vendors to safeguard their accounts, prepare for contingencies, and ensure commercial growth. With Alex's extensive experience in e-commerce and brand strategy, the episode offers valuable insights into maintaining a successful presence on Amazon.
Discover actionable tips and learn how to navigate the complexities of vendor management in the ever-evolving marketplace landscape.
Tune in for expert advice that can help vendors stay ahead of potential challenges.
In this episode, host James Dihardjo welcomes Ruben Alikhanyan, Founder/CEO of PAS Agency, and discusses the transition from a 1P (first-party) model to a 3P (third-party) model in e-commerce.
Ruben shares insights into why brands might consider this shift, highlighting the desire for greater control over pricing and the ability to execute effective product launches. He emphasizes the challenges and disadvantages of such a transition but also points out the significant benefits that can come from embracing a 3P model.
Tune in to learn more about the strategic considerations involved in changing marketplace models and the tools that can aid in this process.
In this episode of Marketplace Masters, host Paul Sonneveld is joined by Michelle Sickle, Chief Operating Officer at Hinge Commerce. The discussion centers around optimizing profitability and enhancing negotiation leverage within the Amazon Vendor channels.
Michelle shares her extensive experience in retail and e-commerce, highlighting strategies that can help brands grow profitably. With over 20 years of experience in retail and e-commerce, Michelle provides valuable insights into account management, advertising, and operations to drive client success.
Tune in to discover effective tactics for navigating the complexities of Amazon Vendor relationships and improving your brand's profitability.
In this episode of Marketplace Masters, host Paul Sonneveld dives into the topic of how off-Amazon advertising can significantly enhance growth for sellers. He welcomes Sal Conca, CEO of Amazing Ads, an internet marketing agency that specializes in optimizing Amazon advertising, including off-platform strategies.
Sal shares insights from his extensive background in affiliate marketing and integrated marketing campaigns, covering key areas such as email marketing, content marketing, and social media. Listeners can expect valuable tips and strategies to effectively leverage off-Amazon advertising to boost their business.
Tune in for an informative discussion that could transform your marketing approach!
In this episode of Marketplace Masters, host Paul Sonneveld dives deep into the intricacies of managing net pure profit margin (net PPM) on Amazon. Joined by special guest Sarah Sweet, founder of Unicorn Orange, they explore essential strategies for Amazon vendors to enhance profitability.
Sarah delves into the net pure profit margin (net PPM) concept and its significance for Amazon vendors, emphasizing the need to grasp average selling price, cost price, and trading terms. She provided insights on benchmarking net PPM across various categories and discussed effective strategies for enhancing it, such as negotiating cost prices, diversifying catalogues, and aligning promotional calendars.
Additionally, we explore the impact of advertising, pricing strategies, and exclusive products on profitability, while offering tips on leveraging Amazon's tools and resources during terms negotiations.
In this episode of Marketplace Masters, host Paul Sonneveld welcomes Filip Egert, the Managing Director of Remazing, a leading PAN-European Amazon and marketplace agency.
They delve into the essential strategies for successfully scaling an Amazon agency. Filip shares insights from his extensive experience in operational and strategic roles within the e-commerce space.
Listeners will gain valuable knowledge on how to build e-commerce success stories for brands and navigate the complexities of agency growth in the dynamic world of online marketplaces.
Tune in for expert advice and actionable takeaways!
In this episode of Marketplace Masters, host Paul Sonneveld welcomes Oliver Tomaschewski, the founder and managing director of DiCommerce, a leading consultancy specializing in Amazon account management.
They delve into the crucial annual vendor negotiation process on Amazon, sharing insights on how vendors can effectively prepare to improve their commercial terms. With over eight years of experience and more than 60 negotiation sessions, Oliver offers invaluable expertise to help vendors navigate the complexities of Amazon's AVN landscape.
The episode also highlights the importance of understanding vendor profitability, supported by MerchantSpring, the episode's sponsor, which provides advanced analytics tools for vendors. Tune in to gain strategies that can enhance your success on Amazon!
In this episode of Marketplace Masters, host Paul Sonneveld welcomes back Amazon vendor expert James Wakefield, founder of WAKE Commerce.
The discussion focuses on the complexities of Amazon deductions and chargebacks, which can significantly impact vendor profitability. They explore various types of vendor deductions, including shortage claims, price claims, and co-op discrepancies, emphasizing strategies to recover lost revenue.
The episode also highlights the importance of understanding these financial challenges and provides insights into tools like MerchantSpring's new vendor profitability module that can help vendors assess their profitability effectively.
Tune in to learn how to navigate these issues and boost your success on Amazon!
In this episode of Marketplace Masters, host Paul Sonneveld welcomes Rupert Staines, CEO of Vector Retail Media, to discuss how digital media and Amazon agencies can leverage insights to create personalized marketing campaigns.
Rupert shares his expertise in advertising technology and AI, emphasizing the importance of tailored strategies that enhance engagement and drive ROI for brands. With a strong background in retail media, digital strategy, and data management, Rupert provides valuable insights into optimizing operations for better sales performance.
Tune in for an enlightening conversation that demystifies the complexities of creating effective marketing strategies in the digital landscape.
In this special live episode of Marketplace Masters, host Paul Sonneveld welcomes Cagan Aceter, founder of Margad, to explore strategies for enhancing retail analytics accuracy and optimizing merchandising on Amazon Vendor Central.
With Cagan's extensive background at Amazon and expertise in addressing data issues, the discussion delves into practical solutions for fixing data gaps and implementing effective retail analytics. The episode also highlights the importance of utilizing tools such as Subscribe and Save, deals, and showcases to boost profitability beyond paid media.
Tune in for valuable insights that can help elevate your Amazon business!
In this episode, host James Dihardjo welcomes Oscar Barbarin, Managing Director of Hawke Media to discuss the strategic hiring and team-building practices at his agency, which is now part of Hawke Media.
He shares his unique approach to recruitment, revealing how he initially focused on hiring former Amazon professionals. He explains that this strategy stemmed from the need for individuals who could adeptly manage relationships within the e-commerce landscape, particularly on Amazon.
Oscar emphasizes the importance of understanding the nuances of e-commerce compared to traditional retail, setting the stage for a deeper exploration of the dynamics involved in building a successful team in the digital marketplace.
Tune in to learn more about Oscar's journey and insights into effective hiring strategies in the fast-paced world of e-commerce.
On this episode of Marketplace Masters, host Paul Sonneveld is joined by Jérôme de Guigné, founder of e-Comas and an expert in global expansion through Amazon Vendor Central.
Jerome shares valuable insights on leveraging Amazon Vendor Central to take brands internationally, highlighting key considerations and potential challenges. Whether you're new to global markets or looking to expand further, this episode offers practical tips to help you navigate the complexities of international growth on Amazon.
Join the discussion and gain valuable strategies for making informed decisions about your brand's global expansion.
In this episode of Marketplace Masters, host Paul Sonneveld and expert Nathan Grimm, Co-Founder of Mercantile Commerce, dive into the profitability of Amazon ASINs.
They compare the Amazon vendor model with the Amazon seller or 3P model to provide valuable insights for vendors looking to optimize their distribution strategies.
Nathan shares his expertise in digital advertising, catalogue optimization, and margin improvements to help brands succeed on Amazon.
In this episode of Marketplace Masters, host Paul Sonneveld delves into the intricacies of transitioning from Amazon's 1P first-party model to 3P third-party selling with special guest Zack Rubin, founder of Red-Tail Consulting.
They explore the challenges, benefits, and considerations involved in making this transition, sharing valuable insights and practical advice for vendors looking to elevate their brand on Amazon.
On this episode of Marketplace Masters, host Paul Sonneveld delves into the recent changes impacting Amazon vendor logistics in the US and Europe with guest Chris Khoo, founder of KhooCommerce.
Chris shares insights on how vendors can adapt and capitalize on these transformations, drawing on his experience in helping 1P Amazon vendors streamline their operations.
Join Paul and Chris as they explore the evolving landscape of e-commerce logistics and its implications for businesses worldwide.
In this episode of Marketplace Masters, host Paul Sonneveld explores strategies for scaling Amazon brands through DTC expansion with guest expert Brice McBeth, founder and CEO of Reap Commerce.
Brian shares insights on optimizing e-commerce businesses through conversion rate optimization, AB testing, and managed services. The discussion touches on Brian's experience at IBM, consulting for major companies, and the founding of REAP Marketing in 2009.
Tune in to learn about the powerful halo effect of integrating DTC approaches for e-commerce growth.
In this episode of Marketplace Masters, host Paul Sonneveld dives into channel distribution strategies on Amazon with experts Frieder Kuhn and Florian Schneider from Valuezon.
They discuss the evolution of distribution models on Amazon, including the tri-hybrid approach, where brands can utilize vendor, seller, and broker models to maximize sales and expand into new markets.
In this episode, Alden Wonnell, founder of the e-commerce agency Adverio, shares his journey into the Amazon selling space starting in 2013.
He discusses launching his own brand, a selfie stick, and transforming it into a best seller within three months by improving upon existing products. Alden's success led him to consulting and networking within the e-commerce industry.
Tune in to learn more about his entrepreneurial story and insights into maximizing customer lifetime value (LTV).
On this episode of Marketplace Masters, host Paul Sonneveld discusses creating strategic counterweights to Amazon with guest Miguel Alexander Strobel.
Miguel, the founder of Watersky Digital, shares insights on improving negotiation leverage and navigating e-commerce challenges.
Tune in to explore how to enhance your Amazon vendor channel performance and develop strategic approaches in the digital marketplace.
In this episode of Marketplace Masters, host Paul Sonneveld delves into the world of Amazon logistics with guest Oliver Tomaszewski, director of DiCommerce.
Oliver shares his expertise in optimizing account performance and processes for Amazon vendors. They discuss various Amazon logistics programs, including inbound and outbound delivery options, order optimization, and receipt and dispatch of goods. Oliver provides valuable insights on how vendors can benefit from adopting certain programs and shares practical tips for navigating the complex world of Amazon logistics.
Tune in to gain a deeper understanding of Amazon logistics and learn how to improve your vendor logistics game.
In this episode of Marketplace Masters sponsored by MerchantSpring, host Paul Sonneveld delves into expanding Amazon clients into Latin America with guest Vincenzo Toscano, Founder and CEO of Ecomcy.
Vincenzo shares his journey from launching products on Amazon to helping others succeed in e-commerce. With over five years of experience, Vincenzo offers insights on marketing strategies, maximizing ROI, and driving sales on Amazon and Walmart.
Tune in for expert guidance on thriving in the e-commerce industry.
In this episode of Marketplace Masters, host Paul Sonneveld delves into the world of selling on Amazon Japan in 2024 with guest Neil Curtis, founder of Rising Sun Commerce.
Neil, based in the UK, shares his journey into Amazon Japan, leveraging his expertise in online marketing and search engine optimization to help English-speaking brands thrive in the Japanese market.
Tune in to gain insights into Amazon listing optimization, advertising, and the unique challenges and opportunities of expanding to Japan's e-commerce landscape.
In this episode of Marketplace Masters, host Paul Sonneveld delves into hybrid selling strategies, building on a previous conversation from last year.
He is joined by Chris Turton, the founder and Managing Director of eCommerce Intelligence, who shares insights on the changes in the Amazon ecosystem over the last 12 months. He brings 11 years of experience in Amazon selling and vendor consulting to the discussion.
Tune in to gain valuable perspectives on navigating the evolving landscape of e-commerce and optimizing your Amazon presence.
We invite you to join an insightful webinar part of our "Agency Best Practice" series, designed especially for sales and marketing agencies that support brands on Amazon. Learn about a burgeoning trend in the Amazon agency space—the Super Vendor Account Model.
We have the privilege of hosting Louise Armour from Rosetta Brands, a specialist in managing these super vendor accounts. She’ll share their expert insights on running multiple clients through a single vendor account owned by the agency, transforming it into a powerhouse that manages numerous brands efficiently.
Webinar Highlights:
➡️Understanding the Super Vendor Account: Explore how agencies can leverage their own Amazon accounts to manage multiple brands.
➡️Benefits of the Merchant of Record Model: Learn why this model is gaining popularity and how it differs technically, as Amazon remains the actual seller.
➡️Strategic Advantages: Discover the unique benefits this model offers to agencies and the brands they represent.
➡️Live Q&A: Get your questions answered by Louise, and understand how Rosetta Brands has made this their primary business model.
Don’t miss this opportunity to delve deep into a unique proposition that is reshaping the Amazon agency landscape.
In this episode, Stephen Pope from Merchant Spring interviews the founder of My Amazon Guy.
He shares his journey of starting the agency after being laid off from a well-paying job, leading to self-reflection on personal growth and prosperity.
The discussion covers the ease of starting an agency and the founder's experience growing from zero to $100,000 in annual revenue.
In this episode of Marketplace Masters, host Paul Sonneveld dives into strategies for scaling and exiting your agency with special guest Ethan Kitching, Co-Founder of Kitchimo.
Ethan shares his journey of founding, expanding, and selling his Amazon agency Molzi for a high seven-figure sum.
Tune in to learn how Molzi grew from a two-person startup to an 85-employee powerhouse with offices worldwide, attracting multiple acquisition offers and ultimately selling to BrainLabs.
Join host Paul Sonneveld and panelists Bruno, Martin, Carina, James, and Matt as they share their expertise and tips for thriving as an Amazon vendor in the ever-evolving e-commerce landscape.
In this episode of Marketplace Masters, our panel of Amazon vendor experts delves into the key strategies and insights for success in 2024.
From discussions on Q1 performance to navigating vendor negotiations and optimizing supply chain efficiency, this episode covers a wide range of topics crucial for vendors on Amazon.
Tune in to gain valuable insights and actionable advice for maximizing your success on Amazon Vendor Central.
On this episode of Marketplace Masters, host Paul Sonneveld is joined by Will Haire, founder of BellaVix and CEO of a marketplace marketing agency.
They discuss innovative strategies to help vendors maintain profitability and avoid products falling into the "CRaP" category on platforms like Amazon and Walmart. Will shares insights on Amazon's "CRaP policy" and offers valuable tips for vendors to navigate and prevent their products from being affected.
Tune in for expert advice on optimizing sales and avoiding pitfalls in the e-commerce marketplace.
In this episode of Marketplace Masters, host Paul Sonneveld delves into the world of leveraging TikTok to grow clients' brands on Amazon with guest Paul Harvey, the renowned Amazon TikTok expert and founder of Rankster.
Paul Harvey shares insights on his journey from working in an aggregator to excelling in boosting Amazon sales through innovative TikTok marketing strategies.
Tune in to discover how to effectively combine TikTok and Amazon for business success.
Today on Marketplace Masters, hosted by Paul Sonneveld and sponsored by MerchantSpring, Alex Karagiannis from Lezzat, an Amazon marketing agency, joins the discussion on marketing metrics in the Amazon vendor landscape.
Alex, with extensive experience in e-commerce marketing, sheds light on the disconnect between sales organizations and marketing teams in FMCG and CPG sectors.
Tune in to explore the challenges and breakthroughs in the industry with a focus on the importance of marketing for Amazon vendors.
🚀 Elevate Your Digital Game: Unleash the Power of CRO! 🌐💰
Join Tim McKenzie, Chief Growth Hacker - Amazon & eCommerce US & EMEA of Dynamix Digital as he delves into the nitty-gritty of Conversion Rate Optimization (CRO) and uncovering strategies to transform your digital game and boost profitability. 📈💰
🔍 Key Discussion Points:
▶Cracking the Conversion Code: Tim will share insights on decoding customer behaviour and optimizing your site for maximum conversions.
▶User Experience Magic: Discover how enhancing user experience can be a game-changer in boosting your conversion rates.
▶Testing Tactics: Uncover the latest and greatest A/B testing techniques to refine your strategies for optimal results.
▶Data-Driven Decisions: Tim will guide us on leveraging data to make informed decisions that directly impact your bottom line.
▶Q&A Session: Got burning questions about CRO? This is your chance to get them answered by the expert!
Get ready to revolutionise your digital approach and turn clicks into cash! 💻
📈 Let's crack the code together and unlock the door to unparalleled profitability. 🌐✨
Today on Marketplace Masters, we delved into the world of e-commerce with a focus on boosting Amazon vendor channel performance.
Host Paul Sonneveld was joined by Carina and Rob from eCommerce Nurse, experts in strategic consulting and brand development. They discussed the power of data in transforming vendor performance and profits, offering unique insights and expertise to help brands scale in the digital realm.
Tune in to learn how to tackle the challenges faced by brands and agencies in the ever-evolving world of e-commerce.
In this episode of Marketplace Masters, sponsored by MerchantSpring, host Paul Sonneveld delves into the topic of standard operating procedures (SOPs) for medium-sized Amazon agencies.
Joining him are Andrew Banks, CEO and Jonathan Newton, COO of VentureForge who share insights on enhancing Amazon brands and achieving operational excellence.
Tune in to learn how to systematize your operations and optimize your agency's performance in the competitive marketplace industry.
On this episode of Marketplace Masters, host Paul Sonneveld delves into the world of e-commerce with a focus on systematizing Amazon operations for agency success.
Anton Kimfors, Founder and CEO of Sellwave, shares his expertise in scaling up and building efficient operations to ensure client satisfaction and agency profitability.
Tune in to learn valuable insights on managing client service skills, knowledge, and the challenges agencies face when expanding their operations in the competitive e-commerce landscape.
In this episode of Marketplace Masters, host Paul Sonneveld delves into the intricate world of e-commerce, spotlighting the unique challenges and opportunities facing small manufacturers on Amazon. Joining him is special guest Kai Berger, the driving force behind Heyhome, a customer-centric performance marketing agency dedicated to brand manufacturers on Amazon.
Kai, with over 15 years of experience in sales and marketing in Solingen, Germany, famously known as the "Knife Town," brings a wealth of knowledge to the table. Together, Paul and Kai navigate the nuances of scaling vendor performance in an environment dominated by conservative outlooks and finances, particularly within the family-owned manufacturing sectors.
Throughout the episode, Kai shares insights into the German manufacturing landscape, highlighting the long tradition, innovation, and commitment to quality that characterizes many small manufacturers. He also addresses the challenges these businesses face when it comes to understanding and navigating the complexities of selling on Amazon.
In this episode of Marketplace Masters, host Paul Sonneveld is joined by Leah McHugh, the Amazon Seller Consultant at eCommerceChris.
They discuss the intricacies of Amazon Account Health and provide valuable insights on how to effectively respond to seller account issues. Leah shares her expertise in helping sellers communicate with Amazon to protect and save their businesses.
The episode also touches on the importance of monitoring seller health and avoiding unnecessary complications.
Tune in to gain valuable knowledge on maintaining robust account health on Amazon.
In this special episode of Marketplace Masters, we shake things up with a panel of experts who share their top tips for succeeding in the Amazon vendor space in 2024.
Each panellist has three minutes to deliver powerful strategies, followed by a live Q&A session where listeners can submit their questions.
Tune in to gain valuable insights from Matt, Martin, Bruno, and more!
This episode is sponsored by MerchantSpring, the intuitive insights platform for Amazon vendors and hybrid sellers.
In this episode, Gabriel Wolff, the founder of Everything Bagel, shares his insights on how his agency differs from others in the industry. With years of experience on the brand side, Gabe understands the challenges of aligning incentives with traditional agencies.
Everything Bagel aims to solve this problem by providing a range of services tailored to each client's needs, without the constraints of scope or metered spending. Their focus is on increasing revenue by utilizing various tools such as email, SMS, paid and organic advertising, website optimization, and more.
Tune in to learn how Everything Bagel is revolutionizing the agency model.
In this episode, James Dihardjo interviews Marcel Marculescu, the CEO and co-founder of IntelliRank, an agency that helps Amazon and Walmart sellers increase their visibility on the platforms.
Marcel discusses the importance of organic ranking and how IntelliRank helps sellers achieve higher visibility. They also touch on the relevance of organic ranking during Q4 and why it's on Marcel's mind.
Tune in to learn more about the strategies and insights behind organic ranking in e-commerce.
In this final episode of Marketplace Masters for the year 2023, host Paul Sonneveld is joined by Cagan Aceter, founder of Margad, a marketplace solutions agency.
With over eight years of experience, including time spent at Amazon, Cagan shares his expertise on advertising campaigns on the Amazon platform.
The episode delves into the intricacies and tactics that vendors need to consider to amplify their Amazon business.
In this episode, Jonny from Vanquish Agency joins the host for a discussion about their unique approach to international expansion and brand building.
With over 20 years of experience, Jonny shares how Vanquish fills a gap in the market by providing end-to-end services for scaling businesses internationally.
Unlike other agencies, Vanquish is channel agnostic and focuses on creating a seamless and comprehensive solution for their clients.
Tune in to learn more about their innovative approach to e-commerce.
In this episode of Marketplace Masters, Ashley Wales-Brown, the Managing Director of Podean Australia, a global Amazon agency, dives deep into the world of e-commerce and explores the complexities of negotiating with Amazon during their Annual Vendor Negotiations (AVN).
He discussed the challenges and opportunities that brands face on the platform. They emphasize the importance of understanding Amazon's multifaceted nature and the significance of the AVN event for brands.
The episode also touches on the concept of the Amazon flywheel, which is central to Amazon's business philosophy. Tune in to gain insights into navigating the negotiation process with the world's leading e-commerce giant.
In this episode of Marketplace Masters, host Paul Sonneveld interviewed Valerie Dichtl, founder of Marketplace Uni, about the opportunities and strategies for fashion and sports brands in the European marketplace market.
They discussed the challenges agencies face in improving performance and expanding into the marketplace and the current landscape of marketplaces in Europe.
Valerie shared her expertise and insights on selling on platforms like Zalando, About You, Amazon, and Otto, and how to approach marketplace expansion profitably.
This podcast episode of Marketplace Masters, sponsored by MerchantSpring, explored the world of contracts and negotiation on Amazon, specifically for Amazon Vendors. Host Paul Sonneveld interviewed Alan Adams, the CEO/Founder of Navazon Consulting and discussed commonly asked questions and topics related to terms and conditions, such as content ownership and contract disputes. The episode aims to help vendors navigate the Amazon marketplace successfully and avoid unnecessary losses.
In this episode of Marketplace Masters, sponsored by MerchantSpring, the focus is on succeeding in premium beauty on Amazon. Hosted by Paul Sonneveld, the episode features two esteemed guests from Invinci: Renee Parker, Co-Founder and Director of Strategy, and Maria Dane, Partner and Head of North America.
Renee and Maria share their expertise in advising and executing strategies for premium consumer brands on Amazon. With their impressive backgrounds in impact investing and experience at Amazon, they provide valuable insights on enhancing market presence and operational efficiency in the beauty industry.
Tune in to learn from these beauty experts!
In this episode of Marketplace Masters, we dive deep into the world of e-commerce and explore Amazon Inspire.
Our guest, Sarra Maatallah, an esteemed e-commerce growth strategist and Amazon expert and the founder and CEO of eCommense, shares her in-depth knowledge of Amazon systems and discusses how brands can thrive on the platform. They delve into the basics of Amazon Inspire, a new feature added to the shopping app of Amazon.
Tune in to learn more about this exciting topic and gain insights into improving client performance on Amazon.
In this episode, host James Dihardjo was joined by Cainen Gerety and Curtis Shoung from Airwallex, a financial platform that focuses on global payments and simplifying the process for businesses.
They discuss the concept of the global account, which allows users to open bank accounts in different regions to facilitate global expansion. The conversation touches on the benefits of using Air Wallets for e-commerce businesses and the importance of efficient and affordable global payments.
Overall, the episode provides insights into the marriage of finance and analytics in the world of global commerce.
In this episode of Marketplace Masters, host Paul Sonneveld was joined by guest Jason Landro, co-founder of Nectar, a digital marketing agency, they explore strategies for scaling e-commerce sales and navigating the complexities of Amazon's marketplace.
Tune in to gain valuable insights on positioning content marketing strategies and solving complex problems in the world of Amazon vendor management.
Whether you're an agency or a vendor, this episode offers valuable strategies, data, and content to help you succeed on Amazon. Don't miss out on this informative conversation!
In this episode of Marketplace Masters, host Paul Sonneveld invited Eric Smith, VP of Product for SupplyPike, to discuss strategies, tips, and insider knowledge on how to thrive as a supplier at Walmart.
Eric shares insights on reducing revenue loss, managing retail deductions, and resolving compliance issues. Despite both Paul and Eric having colds, they power through to provide valuable information for suppliers looking to improve their performance at Walmart.
Tune in to learn practical actions and gain insights to lift your business on Walmart.
In this episode of Marketplace Masters, host Paul Sonneveld is joined by Michael Swenson, Chief Growth Officer and Managing Partner at Rocketbike, who shares his expertise in Amazon sellers and vendors central.
He discussed the misalignment that often occurs when managing performance and making decisions within a brand on Vendor Central.
Tune in to learn about strategies and success stories in aligning C-suite visions with reality and achieving transformative growth.
In this episode of Marketplace Masters, we delve into the secrets of successfully establishing and growing a brand on Amazon. Our guests, Onno and Stephen from RT7, share their valuable expertise and perspectives on how to best achieve this.
This episode takes you through the process of managing client expectations to making strategic investments, they provide practical tips and insights for navigating the Amazon marketplace.
Join us as we explore a brand's lifecycle on Amazon and learn how to take a strategic approach to grow and manage your business. Don't miss out on this informative episode!
In this episode, we dive into the world of mergers and acquisitions in the e-commerce space. Our guest, Charles Tellier, CEO of D2E Labs, shares his insights and experiences from his career in investment banking and as an entrepreneur.
He discussed the importance of founders taking a step back from their companies, the future of agencies, and the challenges and benefits of acquiring other businesses.
Join us as we explore the strategies and considerations behind successful acquisitions in the e-commerce industry.
In this episode of Marketplace Masters, host Paul Sonneveld and guest Warren Coxall, Co-Founder of Totalyty, dive into the enigma of Amazon returns within the context of Amazon vendors.
They discuss what Amazon returns are, how they work, and most importantly, strategies to prevent or reduce them. With Warren's expertise in e-commerce and Amazon, this episode offers valuable insights and actionable steps for agencies looking to enhance their clients' e-commerce performance. Tune in to gain a deeper understanding of the challenges and solutions surrounding Amazon returns.
In this episode of Marketplace Masters, host Paul Sonneveld invites Dano Falk from DefDevice to share his expertise on expanding to Amazon Japan.
Dano, the founder of DefDevice, has over 20 years of experience in digital marketing and specializes in crafting customized marketing strategies.
He discusses the lucrative potential of Amazon Japan for veteran Amazon brands and provides valuable insights on achieving marketplace expansion.
This episode is filled with practical actions and insights for improving e-commerce and marketplace performance.
In this episode of Marketplace Masters, host Paul Sonneveld is joined by Dr. Travis Zigler, CEO of Profitable Pineapple Ads and a recovering optometrist turned e-commerce entrepreneur. They discuss strategies for building a thriving email list and driving unprecedented growth for Amazon businesses. Dr. Zigler shares his expertise on audience building and growing brands with Amazon. Tune in to learn practical actions and insights for achieving success in the e-commerce world.
In this episode of Marketplace Masters, host Paul Sonneveld welcomes David Milstein, Co-founder and COO of Sellcord, a full-service Walmart agency. They discuss the exciting opportunities that Walmart's marketplace offers to Amazon brands and service providers.
David shares his expertise on how to leverage walmart.com to diversify revenue and achieve unparalleled growth. Tune in to learn more about the rising traction of Walmart and how agencies can tap into this up-and-coming marketplace.
In this episode of Marketplace Masters, host Paul Sonneveld is joined by Asha Bhalsod, founder of Etopia Consultancy, to discuss Amazon Vendor Services (AVS) and whether it is the right offering for vendors.
Asha, who has worked at Amazon and now manages marketplaces from the other side, shares her expertise and insights on navigating Amazon as a sales and marketing platform.
They delve into the details of AVS, exploring its benefits and how it can be customized to meet the needs of businesses. Tune in to gain practical insights on optimizing e-commerce and marketplace performance.
In this episode, host Paul Sonneveld is joined by Martin Heubel from Consulterce to discuss the results of an industry-wide survey conducted with over 500 first-party vendors.
The survey provides insights into the relationship between one-piece suppliers and Amazon, the annual negotiation process, and future priorities with the online retail giant.
Martin, a former Amazon employee, founded Consulterce to help B2C household and CPG brands increase their 1P vendor profits with Amazon. The discussion delves into the survey results and provides valuable information for vendors looking to learn from the experiences of others in the industry.
In this episode of Marketplace Masters, host Paul Sonneveld invites Justin Willhite, owner of Consumer Quest discuss the impact of video content on Amazon sales.
Justin, a seasoned video content creator, shares his expertise on how user-generated video content can help highlight product features and increase rankings, sales, and conversion rates.
They discuss the different types of video content on Amazon and the importance of optimizing video content for maximum impact. This episode provides valuable insights for businesses looking to increase their Amazon sales through engaging and shoppable video content.
Are you struggling to navigate the Amazon Health Dashboard and manage those scary performance notifications? Join us for an exciting session with Valerie Bleus from Brand Side Marketing as she unleashes her expertise and tips on how to navigate the Amazon Health Dashboard efficiently.
This session covered:
➡️High-risk categories
➡️Most common performance notifications
➡️Anatomy of an effective POA
➡️What to do if your account gets deactivated
Are you ready to take your Amazon Vendor channel to the next level? Join us for an exciting session with Bruno Ferreira from BlueDot Ecommerce as he shares his expert tips on how to set up a cross-functional team that will guarantee commercial success in the Amazon Vendor Channel.
This is the last session in a three-part series and we're diving into all things finance. We covered topics such as:
➡️Understanding Finance Process
➡️Roles and Responsibilities
➡️Cash Flow and Forecasting Financial Performance
➡️Managing Payments and Financial Transactions
➡️Mitigating Financial Risks
Are you a marketing professional wondering if your client should expand their advertising strategy to include Target+ and other platforms? Join us for an exciting session with Trent Lee from Acenda as he shares his insights and experiences, and answers your questions about making the best decisions for your clients.
This session covered:
➡️Target+ Overview
➡️Business Types best suited for Target+
➡️Benefits and Potential Risks
➡️Best Practices
➡️Probable Costs
➡️Case Studies/Success Stories
Want to explore other ways to drive commercial success and achieve your business goals? Join us for an exciting session with Chris Turton from Ecommerce Intelligence as he shares his expertise to help explore how businesses can use a hybrid account strategy to optimize their sales and reach their target customers through first-party (1P) and third-party (3P) channels.
This session covered:
➡️Hybrid Account Strategy Overview
➡️Roles of 1P and 3P Channels
➡️Case Studies
➡️Operational Challenges
➡️Benefits and Drawbacks
Exciting news! Are you looking for ways to grow the revenue for your clients in Europe? Join us for an exciting session with Steven Van Den Ouweland from Distrilink as he shares his expertise to help expand your client base to Zalando.
This session covered:
➡️Introduction to Zalando
➡️Vendor suitability and category fit
➡️Differences versus Amazon
➡️Onboarding process
➡️Optimising performance
➡️Common mistakes and pitfalls
➡️Case study
Are you struggling to understand and manage your Net PPM margin as a Vendor? Listen to this interactive session with Asha Bhalsod from Etopia Consultancy as she shares her expert tips to uncover NET PPM and how it can help increase profitability for you and your Amazon Vendor Manager.
This session covered:
➡️What is Net PPM?
➡️How is it measured?
➡️What are the typical mistakes vendors make in assessing their Net PPM?
➡️How do Amazon Vendor Managers look at Net PPM?
➡️What levers do vendors have for improving their Net PPM?
Are you ready to explore other eCommerce Channels? Join us for an exciting LIVE session with Leszek Lekstan from PointStory as he shares his expert tips on growing client profits outside Amazon.
This session covered the topics such as:
➡️The landscape of eCommerce Channels
➡️Benefits of increasing presence within the digital marketplace
➡️Importance of Advertising
➡️Success story – Furniture brand
➡️Factors to consider when exploring new channels
Attention all Amazon Vendors! Are you aware of the hidden costs associated with Amazon Vendor Central?
Shelby Owens from chargeguard shares her expert tips to help you recover lost profits and prevent future deductions.
This session covered the topics such as:
➡️What are chargebacks and shortage claims?
➡️How do these impact vendor profitability?
➡️What is the typical recovery prize for Vendors?
➡️How to identify and eliminate root causes?
➡️What does it look like in practice (case study)?
Keith Hartnett, Founder/CEO of Better World Products tells me about an Amazon Badge I'd never heard of and how to qualify for it.
Chad Selvidge, President of beBOLD Digital shares why he thinks Walmart and Amazon are so important to the beauty category. Interesting perspectives from a former Senior Executive of Sally Beauty - Camping World - Anderson Merchandisers.
📢 Attention Amazon Business Owners!
Are you facing the challenges of the Amazon skills shortage gap?
💡 Join Asha Bhalsod from Etopia Consultancy for an interactive session on "Closing the Amazon Skills Shortage Gap"
Learn about the benefits of:
➡️Recruiting and upskilling existing staff
➡️Onboarding an agency
➡️Having an Amazon-first approach
Are you ready to take your Amazon Vendor channel to the next level? Join us for an exciting session with Bruno Ferreira from BlueDot E-commerce as he shares his expert tips on how to set up a cross-functional team that will guarantee commercial success in the Amazon Vendor Channel.
This is the second session in a three-part series and we're diving into all things logistics. We'll cover topics such as:
➡️ Amazon VC Shipment Prep Overview
➡️ Logistic SOPs
➡️ Chargebacks and Shortage claims
➡️ Cross-functional team comms (traceability and visibility)
Don't worry if you can't make it live, a recording of the session will be made available to all registered participants. So, mark your calendar and join us for this informative and interactive session. See you there!
An interactive session with Bruno Ferreira from BlueDot Ecommerce Ltd to learn how to set up your cross-functional team to ensure commercial success in the Amazon Vendor Channel. This is the first in a series of three sessions and will focus on Sales Operations and Account Management.
Specifically, this first session covered:
➡️Vendor Central overview
➡️Performance pillars: Sales, Logistics & Finance
➡️Cross-functional team
➡️Sales - The account manager role
➡️Best in-class examples
An interactive session with Stef van Boekel from Marketplace Distri to learn how to diversify risk and maximize the benefit of launching brands in multiple countries.
We will cover both the strategic and operational perspectives:
➡️The rationale for international expansion
➡️Assessing competition in other countries
➡️Understanding cost and profitability differences
➡️Cross-border implications
➡️Pitfalls to avoid
An Interactive session with Martin Heubel from Consulterce to learn how you can prepare for the current round of Amazon Vendor negotiations to achieve stronger commercial outcomes in 2023.
This session builds on our earlier session on Amazon Vendor Negotiation earlier this year and focuses specifically on the following topics:
➡️ What is on your 2023 agenda for your Amazon Vendor Manager?
➡️ What negotiation principles and strategies will yield the most substantial results?
➡️ How to best evolve your strategy for cost-price increases?
An interactive session with Christopher Ball from Helped.co.uk - The Marketplace Agency to learn how you can build a Winning Game plan as an Amazon Vendor.
This session will cover:
➡️Why vendors should consider a game plan
➡️How to build and pressure test the plan
➡️How to implement and measure success
➡️How to avoid the common pitfalls
An interactive session with Nick Turner from Boomd to learn how to Exploit Amazon Data to Support Decision Making. This first session in a series of three will focus on Vendor Profitability.
➡️ The profitability model
➡️ Vendor Costs
➡️ Amazon Terms Costs
➡️ Promotional Costs
➡️ Bringing it all together
An interactive session with Chelsea Cohen from SoStocked.com to learn the Inventory-Minded Marketing Strategies to Stay in Stock in Q4 within your Agency or Aggregators.
This session will cover:
✅ Tips to Increase Restock Limits
✅ Logistics Flexibility to Stay in Stock
✅ How to Speed up your FBA check-in times
✅ Inventory-Minded Marketing Strategies to Avoid Stockouts and Sales Spikes
An interactive session with James Wakefield from WAKE Commerce to learn the fundamentals of the Amazon Vendor platform and how to set yourself up for success (or the way James puts it: how to “Make Amazon work for your brand.”)
This session will cover:
➡️ How Amazon Vendor fits within Amazon
➡️ Benefits and Challenges
➡️ Amazon Vendor Suitability
➡️ Roles and Responsibilities
➡️ Vendor Central Order Process
➡️ Best Practices
➡️ Common Pitfalls
An interactive session with Daniel Tejeda from Straight Up Growth to learn how Amazon agencies and brands should approach scaling talent to accelerate their growth ambitions.
This session covers:
➡️ Hiring decision: local vs remotely
➡️ Hiring strategies
➡️ When to hire aggressively
➡️ Managing a remote team
An interactive session with Clint George from Brand Focus Digital to explore how traditional grocery and CPG brands can build a successful sales channel on the Amazon Vendor platform.
This session will cover:
➡️ Introduction to Amazon Vendor
➡️ Amazon Vendor vs Traditional Grocery Distribution (differences + similarities)
➡️ Grocery-specific considerations
➡️ Best practices
➡️ Common pitfalls and how to avoid them
An interactive session with Stefan Lange, Co-Founder & General Manager of Faru to discuss how we can expand Amazon to European Countries like Germany.
An Interactive session with Michael Elliott, Founder of EJM Media which talks how agencies can help their clients build long-term brands.
An Interactive session with Max Schneider to learn how leading agencies such as beBOLD - Amazon & Walmart Beauty Agency for Premium, Professional & Retail:
1) measure performance along each step in the Amazon customer journey
2) examine and evaluate specific metrics to implement practical strategies and actions to achieve client and brand goals
A MUST-attend event for Account Managers, Brand Managers, and Professional Sellers.
Nicolas Edward Martinez, VP of Marketing in VENDO talks about Walmart updates, news, opportunities and trajectory. Vendo has a few ex-Walmartians on the team so I reckon Nicolas is close to the latest and greatest happening over there!
What is Amazon Premium A+ content? How do you get access to it? Should I bother with it? Steven Pope, President of My Amazon Guy explains it all in < 8 Minutes!
Martin Zerrudo, CEO of Seller Universe explains why he is optimistic about the Amazon FBA space, also explains why NetSuite is so popular!
Joe Shelerud, CEO of AdAdvance shares his thoughts on Amazon Data, DSP and Walmart Selling
Will Haire from BellaVix discusses the impact of all the new data points made available to Amazon sellers in Seller Central and how the Walmart marketplace is shaping up to be a fantastic opportunity for brands
Do you know how much money is being left on the table? Yoni Mazor, Co-Founder of GETIDA shares his thoughts on Amazon reimbursements/claims. This is relevant for Agencies, Aggregators and Brands!
Kevin King of Helium 10 Freedom ticket shares his thoughts on this year's Prosper and what the future holds for Amazon selling in 2022.
An Interactive session with Louise Tanski of Query Stax which talks about how we get data out of Amazon
Chris Moe of Cartograph talks about the food & beverage category on Amazon and specifically the removal of the dimensional weight exemption!
An Interactive session with Martin Heubel of Consulterce talks us through the ins and outs of Amazon Vendor Central
Omar Angri CEO of Margin Business talks about all things content and the importance of investing in localisation when expanding to Amazon marketplaces abroad!
An Interactive Session with Troy Johnston, Co-Founder of Seller.Tools as he shares challenges and tips in winning sales as an Amazon FBA seller
Black Friday and Cyber Monday are upon us. Destaney Wishon of Better AMS shares her thoughts on how it will play out and what she is doing for her clients (Such as re-targeting the window shoppers) and how she deals with maintaining ranking with all the inventory issues and drops in selling velocity.
Vitalii, CEO of Profit Whales discusses Amazon advertising, and how he believes that websites and off-Amazon presence are becoming increasingly important.
- Vitalli shares his top tips for Q4, eg. turning off ads on holiday days!
- Vitalii is expecting more changes to come to the Amazon platform (Specifically DSP)
An Interactive session with James Wakefield from WAKE Commerce to learn how Amazon Vendors can take greater control of their product catalogue on Amazon and grow this channel via high-quality product pages.
This session will cover:
➡️Strategies for managing product catalogue
➡️Metrics for identifying optimisation opportunities
➡️Keyword and search term strategies
➡️Product content troubleshooting
➡️Common Pitfalls
An Interactive session with Thomas Baker from FordeBaker to learn how to structure roles and responsibilities within your agency to ensure strong client service and long-term success.
This session will cover:
➡️How to think about roles and responsibilities
➡️How to best structure these roles
➡️How organisational structures need to evolve
➡️How to tackle trade-offs
➡️How to deliver superior client service consistently
➡️Pitfalls to avoid
An Interactive session with Brett Bohannon from Amazon with Brett to learn how to foster a culture of innovation within your Agency or Aggregators.
This session will cover:
➡️Amazon with Brett overview
➡️Strategies and Tips to grow sales
➡️Services Offered
➡️Challenges and Struggles
➡️Pitfalls to avoid
An interactive session with Elizabeth Greene from Junglr. to learn how to take Sponsored Display Campaigns to the next level on Amazon.
This session will cover:
➡️What’s New?
➡️New Tactics and Strategies
➡️Common Mistakes
➡️Must-dos
An Interactive session with Christopher Khoo from Khoo Systems Limited to learn how to diagnose operational processes and reduce chargebacks.
This session will cover:
➡️How to diagnose your existing processes
➡️Opportunities to reduce charges
➡️Shipping options to consider
➡️Quick wins to implement
➡️Live audience Q&A
An interactive session with Ryan King from BlueRyse to learn how Amazon sellers and agencies can expand their brand on Walmart.
This session will cover:
➡️Walmart overview
➡️Registration process
➡️Amazon vs Walmart (SEO, Advertising, WFS vs FBA)
➡️Benefits and Challenges
➡️Best Practices
➡️Common Pitfalls
An interactive session with Warren Coxall from Totalyty to learn the fundamentals of the Amazon Vendor platform in Australia and how to set yourself up for success.
This session will cover:
➡️Why should brands consider Amazon?
➡️Why become an Amazon Vendor?
➡️A common misconception around vendor partnerships.
➡️The biggest fear brands have when considering becoming a vendor.
➡️What does a successful product look like on Amazon?
An interactive session with Brian Johnson from Canopy Management to learn how Amazon agencies can use Amazon’s Demand Side Platform to scale client sales.
This session will cover:
Determine if your client’s brand is ready for DSP
How to leverage Amazon’s 1st Party Data
How to measure DSP success to scale your ads profitably