The Dadpreneur Podcast: Recent Episodes
dadpreneur
Transform your challenges into opportunities. The purpose of the Dadpreneur Podcast is to help businesses discover what's new and what works in Digital Marketing. I’ve been where you are – which is why I understand the challenges that come with navigating today’s ever-changing Business landscape. But the reality of the digital world is that you better show up, and show up big. I'll also discuss the dynamics of Family & Business.
In this insightful episode of the Dadpreneur Podcast, Alex emphasizes the crucial role of effective communication in all areas of life. Discover practical tips and strategies to become a better listener and improve your ability to connect with others. Tune in to learn how honing your listening skills can transform your relationships, both personally and professionally.
In this episode of the Dadpreneur Podcast, Alex discusses the pros and cons of a digital nomad lifestyle, particularly for families. He covers logistics, maintaining productivity, and ensuring educational consistency for kids while traveling.
Join us on the Dadpreneur Podcast as we interview Brad Baldridge, one of the nation's leading college financial experts. Brad shares his top strategies for planning, saving, and paying for college, helping families achieve their children's college dreams without sacrificing their finances or retirement. With over 20 years of experience, Brad offers invaluable insights from his private practice, blog, podcast, and numerous workshops. Tune in to learn how to navigate the complexities of college financial planning.
Learn more about college financial planning: https://tamingthehighcostofcollege.com/
Join Alex on the Dadpreneur Podcast as he explores the pivotal steps and critical decisions involved in becoming an entrepreneur. Discover the importance of defining your 'why' and pursuing your passion in the business world. Gain insights on product development, gathering feedback, pricing strategies, and optimizing processes. Whether you're starting out or refining your business approach, Alex's wisdom will guide you towards entrepreneurial success.
In this inspiring episode of the Dadpreneur Podcast, we look into the impactful ways you can contribute to your community and beyond by engaging with nonprofits. Discover the three T's - Time, Talent, and Treasure - and learn how you can support meaningful causes that resonate with you. Tune in to understand how your involvement can create a ripple effect of positive change, leaving a lasting legacy of compassion and generosity.
In this episode, we look into the impact of AI technology on today's job market and explore the dynamic opportunities and challenges it presents for college graduates. While AI continues to reshape industries, we discuss how human skills and knowledge remain invaluable in navigating this evolving landscape.
In this episode, we focus on TikTok and its potential risks for children. Learn about the dangers of this popular app and how to ensure your kids stay safe while using it. Our goal is to raise awareness and provide practical tips for digital safety.
In this episode, we chat with university instructor, startup executive, and author Mark Herschberg about the importance of career planning, effective networking strategies, and enhancing corporate culture. Discover practical insights on how to align educational experiences with real-world career demands. Mark's expertise in launching new ventures and bridging the gap between academia and professional skills makes this a must-listen for students, educators, and business leaders.
Links:
- Mark's Website: The Career Toolkit Book
- LinkedIn: Mark Herschberg
In this episode of the Dadpreneur Podcast, Alex explores the importance of preserving cultural heritage and family traditions. He shares ideas for celebrating and passing down traditions, and discuss how these practices strengthen family bonds. Tune in to learn more about family traditions!
Resources:
The Pragmatic Parent
Everyday Health
Common Sense Media
In this episode of The Dadpreneur Podcast, Alex sits down with his incredible wife, Erin, to discuss the joys and challenges of transitioning into summer with their four kids. Erin shares her top strategies for keeping the kids engaged, finding time for herself, and making the most of the summer season. Tune in for insightful tips, real-life experiences, and a dose of inspiration for family fun.
In this episode of the Dadpreneur Podcast, we explore the significance of legacy planning for entrepreneurs and parents, discussing how to pass on entrepreneurial values, wisdom, and businesses to the next generation. Learn about succession planning, estate planning, and strategies for preserving and perpetuating your entrepreneurial legacy for future generations.
Resources:
Podcasts:
Absolute Trust Talk
Legacy Planning, Once Removed Podcast Series
Apps:
Bereev
Easeenet
In this episode of the Dadpreneur Podcast, I share my excitement about reconnecting with an old favorite rap group, the Pharcyde, and the challenges of making time for friends as a parent. I also talked about my recent experience presenting at the SFIMA event, discussing key insights on the Creator and Influencer economy. Plus, with summer in full swing, I talk about the common struggles parents face with kids at home and share some of the strategies we’re using to keep our kids entertained and engaged.
Brazil Disaster Relief: https://www.vakinha.com.br/vaquinha/a-maior-campanha-solidaria-do-rs/
SFIMA Presentation: https://docs.google.com/presentation/d/1jWZbxgKT_HNRJtSoT2YJHgsYzxsIv2Tw/edit?usp=sharing&ouid=114158151820777771318&rtpof=true&sd=true
ICABA Black Professional's Month: https://blackprofessionalsmonth.com/
Push Forward Podcast: https://open.spotify.com/show/0lVToqS9ef5Qb9k8vFYp9U
Join us on a heartwarming episode of Dadpreneur as we discuss the world of chasing dreams with Alex's talented kids. In this special interview, his 14-year-old son and 11-year-old daughter share their inspiring journey of preparing and performing their music on stage. From overcoming nerves to the thrill of stepping onto the stage, they reveal the highs, lows, and invaluable lessons learned along the way. Tune in to hear their firsthand accounts of dedication, passion, and the unwavering support of family. Get ready to be inspired and motivated to chase your dreams alongside your loved ones.
In this episode of the Dadpreneur Podcast, host Alex discusses the urgent need to protect our kids online. With four children under the age of 18, Alex shares his concerns about the dangers perpetuated by big tech companies and governmental inaction. From outdated laws to the rise of social media platforms like TikTok, the episode explores the complexities of safeguarding our children in an increasingly online world.
Tackling stories ranging from the lack of federal laws addressing online safety to President Biden's recent law threatening to ban TikTok, Alex talks about the importance of concrete legislation to ensure our children's well-being online. The episode also examines Florida's bold move to restrict social media access for minors and discusses the effectiveness of such bans in addressing the root issues.
Join Alex as he highlights the challenges of parenting in the smartphone era and advocates for a safer online environment for our kids. Tune in to gain insights, take action, and stay informed on the pressing issues surrounding kids' online safety.
Will you join us in this crucial fight by signing our petition on our Day of Action?
https://p2a.co/R5fTtVT
Once you’ve signed, please pass this email along to three friends or family members. Every signature counts in showing Congress that their inaction is unacceptable. Our children’s futures are on the line.
Thank you for standing by us in this mission. Together, let’s make sure our kids are safe online. Let’s make this happen.
For more information on the Kids Online Safety Act, visit passkosa.org
More resources for keeping our kids safe:
- Common Sense Media
- Safety4Life
- National Center for Missing and Exploited Children
- School Safety
- Project iGuardian
- DHS Know to Protect
In this episode of the Dadpreneur Podcast, Alex examines the intersection of mindfulness, parenting, and entrepreneurship, exploring how cultivating presence and mindfulness can enhance well-being and effectiveness in both roles. Discover practical mindfulness practices and techniques to manage stress, increase focus, and foster deeper connections with your children and business endeavors.
In this episode of the Dadpreneur Podcast, learn about the evolving landscape of education, discussing the latest trends and innovations shaping learning environments and opportunities. Explore topics such as online education, personalized learning, and the integration of technology in classrooms, and discover how parents and educators can adapt to meet the needs of future generations.
Join us for an exploration into the life and career of Josh Carmona, better known as Crisco Kidd, the esteemed radio personality with over two decades of experience. From his renowned radio shows to his role as the Arizona Cardinals' in-game emcee, Crisco shares the highs and lows of his dynamic career journey. Learn about his experiences as a father, volunteer, and lifelong learner as we uncover the multifaceted persona behind the microphone.
In this episode of the Dadpreneur Podcast, explore practical strategies and activities for nurturing creativity and innovation in your children, fostering an entrepreneurial mindset from an early age. Learn how to encourage curiosity, problem-solving skills, and resilience to prepare your kids for success in an ever-changing world.
Join us for an insightful conversation with Anika Jackson, a multifaceted professional who wears many hats – from marketing and communications expert to podcast host, mother and philanthropist. With decades of experience in various marketing domains, including experiential marketing, public relations, and digital, Anika shares invaluable insights into the ever-evolving landscape of marketing and entrepreneurship. As the VP of Public Relations and Operations at Full Capacity Marketing, she uplifts workforce development, educational institutions, and entrepreneurs alike. Anika also sheds light on her role as a professor at USC Annenberg School for Communication and Journalism, where she empowers future leaders in PR, advertising, and digital media management.
Listen to Anika's Podcast here: https://yourbrandamplified.com/
Learn about her Brand Amplifier program: https://fullcapacitymarketing.systeme.io/brandamplifier-entrepreneur
Join us in this enlightening episode of the Dadpreneur Podcast as we sit down with Mickie Kennedy, the visionary founder of eReleases. With over 25 years of experience, Mickie is a seasoned expert in empowering small businesses, authors, and startups to amplify their visibility and credibility through strategic press releases. Discover how Mickie's innovative approach revolutionized the press release industry, providing affordable access to media exposure and national newswire distribution. Gain valuable insights as Mickie shares his wealth of knowledge, revealing insider tips and proven strategies to navigate the media landscape effectively. Don't miss this opportunity to learn from a true trailblazer in the field of publicity and communication.
Take advantage of Mickie's free masterclass at https://www.ereleases.com/plan
In this episode of the Dadpreneur Podcast, we dive into the ever-important topic of Internet safety for teenagers. As parents and guardians in the digital age, it's crucial to understand the online landscape our teens are navigating. From the questions you need to be asking to keep the conversation open and honest, to a rundown of the most popular social media platforms among teens and the privacy concerns they bring, we've got you covered. Join Alex as he explores practical tips for monitoring and guiding our teens' online activities, ensuring they stay safe while enjoying the benefits of the digital world.
Resources:
https://pushb.io/alexo
Visit Commensensemedia.org and safty4life.org
Join us on the Dadpreneur Podcast as we sit down with Alison Escalante MD, a pediatrician, author, TEDx speaker, and advocate for mindful parenting and professional wellness. In our fast-paced, high-pressure society, parents and professionals alike often find themselves overwhelmed by the constant barrage of expectations and "shoulds." Alison introduces her groundbreaking 3-step method, Sigh, See, Start, designed to help parents connect with their children authentically and professionals navigate the demands of high-performance work culture. Drawing from her extensive experience and expertise, Alison shares practical insights and strategies to tune out the noise, prioritize what truly matters, and find joy in both parenting and professional life. Tune in to discover how to navigate the ShouldStorm with mindfulness and resilience.
Check out her book "Sigh, See, Start: How to be the parent your child needs in a world that won't stop pushing" here!
Join Alex in an inspiring conversation with Jason Kotecki, an artist, author, and professional speaker dedicated to helping people break free from Adultitis. Jason, along with his wife Kim, homeschools their three unique kids in Sheboygan, Wisconsin, all while pursuing their entrepreneurial dreams and navigating the challenges of being working stay-at-home parents. The conversation delves into the challenges and opportunities of homeschooling, emphasizing the intentional choices made in crafting a life that prioritizes both family and career. Jason's latest book, "Must Be Nice: Your Guide to Growing Beyond the Compare Game," becomes a focal point as they explore the concept of 'adultitis'—the tendency to take life too seriously—and its impact on mindset and creativity. Discover how Jason and his wife approach life with resilience and intentionality, finding a balance that works for them as working stay-at-home parents who also travel for their jobs. Whether you're an entrepreneur, artist, or parent, this episode offers valuable lessons on building a better life, embracing freedom, and breaking free from the compare game. Tune in for an insightful and entertaining conversation with Jason Kotecki.
Join host Alex as they engage in a candid and insightful conversation with Krista McLellan, a published author and self proclaimed 'QuickBooks geek' who transformed her life after facing adversity. Krista, a single mom who built her bookkeeping business after losing her husband to cancer, shares her journey and passion for helping entrepreneurs embrace the "F" word – finances.
In this episode, Krista and Alex open up about their personal and professional experiences, highlighting the crucial role of financial literacy and management in both business and personal life. The conversation delves into the challenges they faced, from financial struggles to mismanaged finances, and the strategies they employed to overcome these obstacles.
The duo emphasizes the importance of open communication, transparency, and strategic financial planning in fostering healthy relationships and successful businesses. Drawing from their hard-won lessons, Krista and Alex stress the need for expert guidance and auditing to avoid costly mistakes and identify potential vulnerabilities.
Tune in for a wealth of insights, practical tips, and inspirational stories that will empower you to navigate your financial journey. Whether you're a seasoned entrepreneur or just starting, this episode provides valuable guidance on managing finances effectively.
In this insightful episode, Alex engages in a heartfelt conversation with Jane Ballback, the Adoption Guru and former HR professional, career coach, and business author. Jane shares her unique journey of adopting three children from Korea, turning them into millennial adults. Delve into the challenges of adoptive parenting, navigating trauma, loss, and fear, and gaining valuable insights into shared experiences of foster children and adoptive parents. Learn about Jane's recent book, "Adoption Voices," which sparks a crucial conversation about adoption and its challenges. Discover the importance of educating and understanding the adoption process while unraveling misconceptions. Join the conversation about the adjustments for blended families, children conceived via in-vitro fertilization, and what the holidays mean in the context of adoption. With Jane's storytelling skills and extensive experience, this episode offers a meaningful exploration of adoption's complexities. Check out Jane's website, book, and social media for more avenues to engage in conversations about adoption.
In a captivating episode of the Dadpreneur podcast, host Alex engages in a thought-provoking conversation with Sara Phillips, a seasoned educator and entrepreneur. With a career spanning grades 3-7 in public and charter schools, Sara brings a wealth of experience to the table. The duo delves into the challenges of educating in the digital age, tackling pressing issues such as the impact of the Covid-19 pandemic on young people, social media use, and online safety concerns.
Join us in a transformative episode with Ed Gerety, inspirational speaker and author of "Shine Your Light: Navigate Your Way to a Life You Love." Ed shares empowering insights on building confidence, finding clarity, and embracing inspiration. In this captivating interview, he opens up about personal challenges and triumphs, offering valuable lessons for seekers on manifesting dreams and leading purposeful lives. Prepare to be equipped with tools and strategies to navigate your way to a life you love.
Step into the world of leadership with Dr. Kenneth J. Gembel II, a seasoned executive with a proven track record of transforming global manufacturing operations. In this episode, we unravel the dynamic journey of a leader who successfully balances academia, entrepreneurship, and family life. Discover the insights from Ken's entrepreneurial ventures, including LUCK Unlimited Group Holdings Corporation and LUCK Unlimited Apparel, offering valuable lessons in strategic planning, system optimization, and the intersection of education and business success. Tune in for a conversation that delves into the challenges of entrepreneurship, the significance of purpose and discipline, and the art of effective leadership.
Join us in a insightful discussion with Peter Huryk, a seasoned soccer coach, teacher, and author, as we explore the crucial role of financial literacy. Discover how soccer serves as a metaphor in his book, "Setting and Scoring Financial Goals," aimed at simplifying the complex world of finance. Gain insights into the challenges of financial education, especially for children, and learn about their upcoming series of books using sports to teach financial literacy. Delve into the importance of financial education for young entrepreneurs and the ethical considerations in discussing cryptocurrency with a younger audience. Tune in for a conversation that combines the worlds of sports and finance to empower the next generation.
Join us in this enlightening episode as we sit down with Chris Joyce, a serial entrepreneur and the mastermind behind Gusher, a revolutionary platform changing the startup landscape. With 24 companies under his belt and a belief that great ideas can come from anyone, anywhere, Chris discusses the challenges of traditional funding models and unveils how Gusher empowers entrepreneurs to launch startups without the constraints of investors or capital. Discover the secrets to overcoming startup hurdles, building the right team, and unleashing innovative ideas into the market.
Learn more about Gusher!
Step into the vibrant world of Crisco Kidd, the influential radio personality who has graced the airwaves for over two decades. In this episode, we dive deep into the life and experiences of Josh Carmona, aka Crisco Kidd, host of the Crisco Kidd Block Party and in-game emcee for the Arizona Cardinals. From award-winning radio stints to being the voice of the Cardinals, Crisco wears many hats. Join us as he shares the joys and challenges of his multifaceted career, including coaching his son's flag football team, volunteering, and even pursuing a master's degree. This is a conversation about life, fatherhood, and the dynamic journey of a seasoned radio professional. Tune in for a glimpse into the man behind the mic and the myriad of roles that define him.
Join us in an inspiring conversation on the Dadpreneur Podcast with the dynamic Lauren Cockerell, President of Kwedar & Co., a powerhouse PR and marketing firm. As a seasoned business owner and strategist, Lauren shares valuable insights on achieving balance and propelling businesses to new heights sustainably. With a passion for empowering entrepreneurs, Lauren serves as the Board Chair of the Foundation for the Young Women's Leadership Academy of Fort Worth, shaping the future of women leaders.In this episode, Lauren brings her unique blend of expertise and enthusiasm, offering practical advice for working parents and small business owners alike. As a certified StoryBrand Guide, she unravels the secrets to strategic communications and instills confidence in the direction of your business. Tune in for a conversation filled with encouragement, wisdom, and the vibrant spirit of a true champion for entrepreneurs. 🎙️✨
Alex and Dan Grech discuss AI’s impact on industries, personal and business AI benefits, challenges, trust issues, and AI in small business regulations. They conclude with AI’s future in content marketing.
In this episode of the Dadpreneur Podcast, we're diving deep into the world of email marketing with our special guest, Nicolas Toper. Nicolas is the CEO and Co-Founder of Inboxbooster, a platform that harnesses the power of AI to ensure your emails land in the right inbox and avoid the dreaded spam or promotions folder. With a wealth of experience and insights into the world of email deliverability, Nicolas shares his expertise on how to make your email marketing campaigns more effective and successful. Don't miss this opportunity to learn from one of the industry's leading experts and take your email marketing to the next level. Connect with Nicolas at https://www.linkedin.com/in/nicolas/
Join us for an enlightening conversation with Katie Howard, a Senior HR Consultant at James Moore with over two decades of experience in various sectors. We delve into the latest HR trends, emphasizing a human-centered approach and the evolving role of AI. We explore how generational differences are shaping the workplace, changing mindsets of job applicants, the significance of employer branding, and the advantages of remote work. Our discussion spans from addressing sensitive topics in the workplace to the intricacies of HR processes, payroll, and applicant tracking. Plus, we touch on the challenges of accommodating anxiety in the workplace. Don't miss this insightful episode! Connect with Katie on LinkedIn at https://www.linkedin.com/in/katiehowardphr/
In this episode, we sit down with Adrienne Johnston, a presentation designer with a knack for transforming content into engaging PowerPoint presentations. Adrienne has worked with top-notch clients like Meta, Microsoft, Samsung, and Marriott, and she also coaches fellow presentation designers in building successful businesses. We explore her journey from the corporate world to becoming a solopreneur, her strategies for success in the presentation design business, and the joys of having the flexibility to manage her own time. Learn more about Adrienne and get access to all of her resources for growing your freelance business at https://designingandthriving.com/
Join us in a deep dive into the world of data, marketing, and artificial intelligence as we chat with Rich Edwards, CEO of Mindspan Systems. With over 20 years of experience working with financial institutions and a background that includes overseeing the launch of the IBM Watson Developer Cloud, Rich is a leading expert in the field. Discover how data-driven strategies are transforming community financial institutions, turning their data into a powerful asset, and creating personalized banking experiences for customers. Don't miss this insightful conversation on the convergence of data, marketing, and AI. Learn more about Rich and Mindspan at https://mindspaninc.com/
Join us in this captivating episode as we journey through the realm of marketing with Emanuel Rose, a distinguished expert with over three decades of experience. Emanuel, the driving force behind Strategic eMarketing, delves into the intricacies of cutting-edge marketing, branding, and advertising. Discover his passion for helping businesses thrive from the ground up, and how his unique approach has steered countless clients towards success. We explore the significance of authenticity in marketing campaigns, his insights on connecting with Gen Z, and his creative endeavor as an author of children's books. Find Emanuel's books and learn more about him at https://emanuelrose.com
In this enlightening episode, we delve into the world of visual communication and creativity with Ashton Rodenhiser, founder of Mind's Eye Creative Consulting. Ashton, a passionate advocate for lifting the creative spirit in all, joins us to share her journey from corporate pressures to becoming a visual thinking expert. Discover how her innovative graphic recording and facilitation practices have transformed the way people absorb and retain information. We explore the power of sketchnoting, why it's a game-changer for better communication, and the impressive impact of turning ideas into visual stories. Tune in for a fresh perspective on unleashing your creativity and enhancing your ability to communicate effectively. Learn more about sketchnoting and using your creativity with Ashton's help at http://www.mindseyecreative.ca
Join us for an insightful conversation with Jeff Nelligan, an accomplished father of three, well-known parenting commentator, and author of "Four Lessons from My Three Sons - How You Can Raise a Resilient Kid: Second Edition." Jeff shares his invaluable insights on intentional parenting, instilling important values, and nurturing resilient children. Don't miss this episode for a dose of inspiration and wisdom. You can get Jeff's book at https://www.nelliganbooks.com/rebound
In this episode, we dive into the world of financial literacy with Mari Collins Harris, the passionate entrepreneur behind Ketshop, a parent-approved shopping app designed to empower kids to manage their own money. Discover how Mari's background in infographic design and educational animation led to the creation of an engaging app that teaches kids essential financial skills. Join us as we explore the importance of early financial education and Mari's dedication to youth development through her community involvement and non-profit work. Learn more about Ketshop at http://www.ketshop.com
In this enlightening episode of the Dadpreneur Podcast, we have the privilege of speaking with Jackie Reses, CEO of Luna Financial Group, and Lauren Weinberg, Chief Marketing Officer of Square. Together, they bring us the remarkable stories and invaluable lessons from their book, "SELF MADE BOSS," which features firsthand accounts of small business owners who have built their companies from the ground up.From hiring the right talent to securing capital, the inspiring narratives and powerful insights in this book have made it one of Mr. Alex's all-time favorites for small business owners.Jackie Reses, recognized as one of Forbes' "Self Made Women," Fast Company's "Most Creative People in Business," and American Banker's "Most Powerful Woman in Finance," has a wealth of experience to share.Lauren Weinberg, a distinguished figure in marketing and communications, is a driving force behind Square's success, providing business solutions for millions of small business owners worldwide. She's been honored on Forbes' "CMO Next" list and recognized as one of Brand Innovators' "Top Women in Marketing."Tune in to uncover the wisdom and inspiration these two incredible women have to offer, and gain insights that can transform your small business journey.
In this crucial episode of the Dadpreneur Podcast, host Alex dives into the massive lawsuit against Meta Inc., the company behind Facebook and Instagram. Find out why 41 states are accusing Meta of harming the mental health of our children and what we, as parents and entrepreneurs, can do to protect our most valuable investment—our kids.
In this compelling episode of the Dadpreneur Podcast, we have the privilege of speaking with Jennifer Helene, an international entrepreneur with over two decades of experience. Jennifer's expertise lies in the fields of nutrition and behavioral change, where she has built innovative teams and methodologies that anticipate and create change long before it's necessary.Join us as we delve into the secrets of achieving holistic health - not just in the body but also in the mind and in business. Jennifer Helene's insights are invaluable for anyone looking to transform their health, mindset, and entrepreneurial endeavors.Jennifer's journey is a testament to her ability to innovate and inspire, and her wisdom is bound to leave a lasting impact on your own personal and professional growth.
Prepare to be inspired by a very special episode of the Dadpreneur Podcast! Join Alex and his incredible 11-year-old daughter, Kamila, as they embark on a heartwarming journey through the world of homeschooling, music, and basketball.In this candid conversation, Kamila shares her experiences and passions, from her homeschool adventures to her love for music and the thrill of the basketball court. Her story is a testament to the limitless possibilities that young minds can achieve with dedication and support.Tune in to hear Kamila's inspiring journey and discover how the bond between father and daughter can nurture a rising star. Don't miss this episode filled with youthful enthusiasm and life lessons for all ages.
In this illuminating episode of the Dadpreneur Podcast, we have the pleasure of speaking with Kim Daly, a seasoned franchise consultant and business coach. Join us as we explore the world of franchising, its reliability as an investment in uncertain times, and the essential steps to finding the perfect franchise opportunity.Kim Daly brings over two decades of experience in helping individuals turn their dreams of business ownership into reality through franchising. Her expertise has made her one of America's top franchise consultants, and she's an international best-selling co-author of "Franchising Freedom." She's also the driving force behind KimDaly.tv.Before becoming a franchise consultant, Kim worked with renowned brands like Denise Austin, Dr. Denis Waitley, Gold's Gym, and eDiets.com in the health and fitness industry. She's the creator of "The Daly Plan," a millionaire mindset coaching program that catapulted her into building the largest franchise consulting business in 2012. Her aspiration is to become the most influential and motivational voice in the franchise industry.Kim is not only a business expert but also a dedicated mom to two teenage boys. She's passionate about fitness, nutrition, working out, skiing, and enjoys the coastal life in southern New Hampshire.
In this enlightening episode of the Dadpreneur Podcast, we have the privilege of hosting Dr. Julia DiGangi, a renowned neuropsychologist. Join us as we explore the fascinating connection between the brain's wiring and workplace behaviors such as motivation, performance, leadership, and relationships.Dr. DiGangi delves into the intricate relationship between leadership and emotional intelligence, emphasizing that they are nearly indistinguishable. Discover how your responses in moments of adversity shape your leadership journey. As she aptly puts it, "Leadership is about who you become in the moments of pain."Drawing from her extensive experience working with torture survivors, combat veterans, bereaved parents, and orphans, Dr. DiGangi shares profound insights into the multifaceted nature of suffering and the coping strategies that can help individuals navigate these challenges.Join us for an engaging conversation that delves into the art and science of suffering and how it shapes our personal and professional lives. Don't miss this thought-provoking episode on the Dadpreneur Podcast!
In this crucial episode of the Dadpreneur Podcast, we embark on a journey into the digital realm, focusing on the safety of your children online. Discover essential tips and insights to protect your kids while they explore the vast world of the internet.We explore the risks of internet access and discuss the importance of keeping personal information private, teaching critical thinking skills, and recognizing online dangers. Learn how to set and enforce rules, model healthy online behavior, and keep communication channels open with your kids.Join us as we equip you with the knowledge and tools needed to guide your children safely through the digital landscape.
In this episode of the Dadpreneur Podcast, Alex takes center stage to share his journey and insights into the transformative world of public speaking. Discover how stepping onto the podium can not only boost your personal growth but also elevate your business endeavors.Join Alex as he unravels the process of getting started in public speaking, from finding your voice to researching compelling topics. Learn how he ensures the accuracy and reliability of his information sources, a crucial element of impactful speeches.Feel the thrill of addressing hundreds of eager listeners at conferences and events as Mr. Alex recounts his own experiences. Gain a unique perspective on the honor and rewards that come with captivating an audience.And, if you've ever wondered about the financial side of public speaking, Alex shares practical insights on how you can earn anywhere from $500 to $5000 per speaking engagement, even without being a professional speaker.
In this inspiring episode of the Dadpreneur Podcast, we explore the powerful ways you can make a positive impact on your community and the world by getting involved with nonprofits. Discover the three T's - Time, Talent, and Treasure - and how you can contribute to meaningful causes that matter to you. Tune in to learn how your efforts can create a ripple effect of change and leave a lasting legacy of compassion and generosity.
In this episode of the Dadpreneur Podcast, Alex sits down with a very special guest - his 13-year-old son! Get ready to dive into a candid and insightful conversation that spans a range of topics close to a teenager's heart.Alex and his son discuss the fascinating world of homeschooling. Learn about the unique experiences and challenges faced by a young student navigating the homeschooling journey. Discover how it has shaped his perspective on education and life.Get a glimpse into his aspirations and life goals.Explore the importance of friendships in a teenager's life. Find out how he balances his social life with his academic and extracurricular commitments.But that's not all! Alex's son has a special talent to share. He'll give you a sample of his rapping skills, showcasing his passion for music and creativity.This episode offers a unique opportunity to peek into the world of a teenager, their dreams, challenges, and talents. Don't miss this heartwarming and inspiring father-son conversation on the Dadpreneur Podcast!
In this episode of the Dadpreneur Podcast, Alex dives deep into the world of entrepreneurship and the critical decision-making process of becoming a business owner. Join us as we explore the importance of defining your 'why' when venturing into the business world, just as Alex did in pursuit of freedom.
Discover the key factors to consider before taking the entrepreneurial leap. Are you truly passionate about the business you're about to embark on? How much relevant experience do you possess? Alex shares valuable insights and recommends a strategic approach for aspiring entrepreneurs.
Learn the essential steps to develop and refine your product or service, including the crucial task of gathering feedback from strangers, not just friends and family. Alex also delves into the intricacies of pricing, process optimization, and more.
Tune in to gain valuable wisdom on your journey to becoming a successful business owner, and don't miss this insightful episode on the Dadpreneur Podcast!
In this enlightening episode of the Dadpreneur Podcast, Alex delivers a powerful message on the importance of communication. Whether it's in the workplace, at home, or in interactions with anyone, effective communication is the key to success.
Join Alex as he shares valuable tips and insights on how to become a better listener, a skill that can transform your relationships and interactions. Learn to truly connect with others, understand their perspectives, and enhance your communication prowess.
Embarking on a business journey is exhilarating but equally daunting. With statistics showing that 20.4% of new businesses fold in the first year, and up to 50% by the fifth year, it's clear that the entrepreneurial path is fraught with challenges. Success isn't just about hard work and luck; it hinges on meticulous planning and strategic execution.
In this episode, we delve into the fundamental questions every aspiring entrepreneur must ponder before taking the plunge. From developing a solid business plan to mastering execution strategies, we provide actionable insights that can be the difference between your business being a statistic or a success story.
Don't leave your business future to chance. Tune in to equip yourself with the knowledge and discipline needed to survive and thrive in the competitive world of startups.
Keywords: * Business Startup * Entrepreneurial Journey * Planning * Strategic Execution * New Business Failure Rate * Business Plan * Critical Questions
In this episode, we explore the essential question: What kind of entrepreneur are you? Whether you're just starting out or you're a seasoned business owner, identifying your strengths and weaknesses is key to your success. With 31.7 million small businesses in the US employing nearly half of the American workforce, entrepreneurship is more relevant than ever.
We dive into various types of entrepreneurs—from Micro and Dreamer to Real Deal Leaders and Social Change Makers. Each comes with a unique set of traits like focus, resilience, and optimism. Knowing where you fit can help guide your journey and determine the kind of business that's right for you, whether it's launching a new product, solving a problem, or acquiring an existing business.
Additionally, we share some low-cost business opportunities under $5k you can consider, such as dropshipping, on-demand printing, and even career coaching. Looking for more resources? We recommend talking to industry professionals and list valuable sources like the SBA and Small Biz Trends, along with mentoring and networking opportunities to help you along the way.
Don't miss our special segment on Entrepreneur Assessments including the Keap Entrepreneur Quiz and many more. Tune in to discover your entrepreneurial style and the resources that can help you thrive.
Keywords:
- Entrepreneur Types
- Small Business
- Strengths and Weaknesses
- Low-cost Business Opportunities
- Entrepreneur Traits
- Industry Professionals
- Networking
- Mentoring
In this episode, we're delving into the "7 Effective Ways to Build a Positive Mindset for Dadpreneurs." Elevate your life and business by adopting proven strategies like practicing gratitude, surrounding yourself with positive influences, and embracing mindfulness. Physical activity, learning from failures, maintaining a positive outlook, and finding life's silver linings are also key factors that can contribute to a better mindset.
Why is a positive mindset crucial? It not only improves your mental and physical well-being but also sets the foundation for success in both personal and professional realms. Implementing these tips is not a one-off; it's a lifestyle change. Put in the consistent effort, and watch your life transform for the better.
Recommended Resources: * Books: From classics like "The Power of Positive Thinking" by Norman Vincent Peale to "The 7 Habits of Highly Effective People" by Stephen Covey, these reads offer valuable insights. * Podcasts: Tune into episodes from "The Tim Ferriss Show" or "The School of Greatness" by Lewis Howes for practical tips. * Thought Leaders: Follow the works of Oprah Winfrey, Brené Brown, and Deepak Chopra among others, to stay inspired.
Start evolving your mindset today with these actionable tips and resources!
In this insightful solo episode of the Dadpreneur Podcast, host Alex Oliveira opens up about his exciting new entrepreneurial journey as he joins Article Factory as a co-founder alongside Damir Secki. The story behind this partnership is more than a business deal; it's a tale of alignment, connection, and shared vision.
Learn more: https://article-factory.ai/
Alex takes listeners through the intricate process of finding the right co-founder on CoFounderLab.com, sharing the essential elements that formed the basis of this collaboration:
- Complementary talents and skills.
- A mutual interest in immersing themselves in the world of AI.
- Chemistry and communication styles that aligned perfectly.
But this partnership wasn't formed overnight. Before even drafting a contract, Alex and Damir invested time in understanding each other, spending 50 hours on Zoom over two months. Their dedication to building a solid foundation is a testament to the importance of relationship-building in entrepreneurship.
This episode serves as an inspiring guide for anyone looking to venture into a new business partnership. Alex's candid reflections offer valuable insights into what it takes to find the right match, nurture a connection, and build a thriving collaborative venture.
Whether you're an aspiring entrepreneur, someone looking to expand your business through partnerships, or simply interested in a behind-the-scenes look at the building of a new company, this episode provides a first-hand account that's both inspiring and educational. Join Alex as he takes you through the exciting journey of co-founding Article Factory, sharing wisdom and lessons learned along the way.
In this inspiring episode of the Dadpreneur Podcast, host Alex Oliveira is joined by the remarkable Victoria Wieck, who epitomizes the American dream. Immigrating from South Korea with only thirty dollars, Victoria's passion for jewelry design led her to build a multi-million dollar business boasting over $500 million in retail sales.
Victoria's story is not just about financial success; it's about innovation, family, determination, and the pursuit of passion. Starting her own company in 1989 on a shoestring budget to be with her family, she has consistently outperformed the competition without sacrificing her personal life.
In their conversation, Victoria and Alex explore:
- How she turned her passion for jewelry design into a thriving empire.
- Strategies for working with a wide range of retailers, from major department stores to online platforms.
- The balance of motherhood and entrepreneurship, and how prioritizing family shaped her business journey.
- Insights from her upcoming book "Million Dollar Hobbies," and her foray into science fiction writing with "Shattered Sky."
- The lessons she's learned from dealing with distribution partners, vendors, and customers across 35+ countries.
With a B.S. degree in Economics and an MBA with an emphasis on Marketing and Finance, Victoria's insights extend beyond the world of jewelry. Her superpower lies in leveraging passion to innovate the production process in her industry, paving the path to success in an unprecedented way.
Whether you're an aspiring entrepreneur, a lover of incredible success stories, or someone seeking the motivation to follow your passion, this episode is a must-listen. Victoria Wieck's journey from rags to riches is a testament to what's possible with hard work, innovation, and a belief in the attainable American dream. Join Alex and Victoria as they delve into this empowering tale of success, passion, and family on the Dadpreneur Podcast.
In this engaging episode of the Dadpreneur Podcast, host Alex Oliveira has the pleasure of interviewing Lindsay McMahon, the podcasting giant behind "All Ears English." With over 200 million total downloads since 2013, ranking #1 in US Education Language Courses, and being featured in Forbes, Lindsay's success in podcasting is undeniable.
Are you interested in starting, scaling, or monetizing your podcast? Whether you're a budding podcaster or looking to use this channel as a way to market your brand, you'll find enormous value in this conversation. Lindsay and Alex discuss the ins and outs of podcasting, including:
- How to choose a market and create a unique value proposition
- Tips to attract the right listeners
- Monetizing your podcast through ads, sponsors, and diversified products
- Lindsay's journey from her beginnings in New Hampshire to building a large quantity of content and treating podcasting not only as a hobby but as a thriving business.
Beyond the technical aspects, Lindsay also shares her philosophy of "Connection not perfection," and how it helped her create an authentic connection with her audience. This episode delves into the very essence of what makes a podcast successful, and how you can achieve that success in your own podcasting journey.
Tune in to learn from Lindsay's valuable insights, gleaned from her consistent and strategic approach to podcasting. You won't want to miss the wisdom, experience, and inspiring story that Lindsay brings to this episode of the Dadpreneur Podcast.
Visit All Ears English to learn more about Lindsay's work, and don't forget to check out dadpreneur.co for more resources on scaling your business. See you in the next episode!
In this fascinating episode of the Dadpreneur Podcast, host Alex sits down with renowned cybersecurity expert Bryant Tow. As someone who has built an impressive career in crafting comprehensive security programs, Tow's insight extends to strategy, governance, and daily operations, all with an underlying focus on managing risk.
In today's world, where the digital landscape is constantly evolving, the question of security is paramount. Alex and Bryant explore what it means to safeguard not just personal information but also businesses and larger enterprises from potential threats. From helping individual clients to implementing security on a grand scale, Bryant's expertise illuminates a path that many entrepreneurs must navigate.
Whether you're an entrepreneur looking to protect your business or just curious about the world of cybersecurity, this episode with Bryant Tow offers a treasure trove of insights and practical advice. Join Alex and Bryant as they unravel the complexities of the virtual world and how to stay one step ahead of potential cyber threats. It's an episode not to miss for anyone interested in the digital age's hidden battleground!
Join us in this episode as we sit down with Rachel Braun Scherl, an accomplished entrepreneur, business architect, marketing strategist, and femtech specialist. We delve into the reasons behind the taboo of women's health in the corporate American landscape and explore strategies for women to uncover and amplify their leadership voices.
Super power: Driving significant growth to her clients, especially in the women’s health field
Learn more: https://rachelbraunscherl.com/
Connect with Rachel on LinkedIn: https://www.linkedin.com/in/rachelbraunscherl
In this episode, we're thrilled to host Sarah Hawley whose personal and professional growth were significantly amplified by the pivot to remote work. She shares her transformative journey of conscious leadership and how her teams fostered a culture of trust and empowerment in a virtual environment.
Growmotely acts as a catalyst, connecting conscious companies with professionals seeking remote roles, thus playing the role of 'matchmakers' in the digital realm.
Superpower: Revolutionizing the way modern companies operate in the online world.
Website: https://www.growmotely.com/
LinkedIn: https://www.linkedin.com/in/sarahriegelhuth/
In this riveting episode, we delve into an enriching conversation with Joshua and Michael Saterman, highlighting how corporations can nurture leaders to champion inclusivity. They will share their unique insights on instilling a culture that radiates diversity, equity, inclusion, and a sense of belonging, permeating every facet of your organization.
Superpower: Assisting corporations to seamlessly integrate Diversity and Inclusion into all their practices.
Website: https://www.satermanconnect.com/
LinkedIn: https://www.linkedin.com/in/joshsaterman/
https://www.linkedin.com/in/michaelsaterman/
Join host Alex Oliveira in this special Father's Day edition of The Dadpreneur Podcast as he dives deep into the joys and challenges of fatherhood while juggling entrepreneurship. This episode features heartwarming stories of lessons learned from fathers, and one daughter.
In this episode, we delve into one of the most pressing challenges faced by entrepreneurs – time management. We'll explore strategies and methods to strike a balance between running a successful business, spending quality time with family, and preserving essential self-care time. We'll discuss the art of prioritization, the power of time blocking, the importance of delegation, and the need for setting boundaries. Additionally, we highlight the value of mindfulness and 'me time' in a entrepreneur's life. Join us as we help you navigate the path to a well-balanced, satisfying, and productive life.
In this insightful episode of the Dadpreneur Podcast, we take a deep dive into what Summer 2023 could look like for both working and self-employed parents. Our discussion encompasses a wide range of challenges and opportunities for kids of all ages, providing helpful advice and suggestions to make the most out of the summer break.
We delve into the importance of bridging the academic gap during the holiday period, proposing solutions such as workbooks to keep kids' minds active and engaged.
Travel is also a hot topic. We explore the benefits of family trips, from enriching museum weekends to adventurous outings to National Parks, and discuss how these experiences can provide both education and bonding opportunities.
We also highlight various summer camps, including coding programs at the YMCA and numerous sports camps, as great ways for kids to pick up new skills and socialize.
For the creatives in the family, we touch on potential gardening projects, art and painting activities, and music lessons. We also discuss the use of platforms like Khan Academy and Udemy for learning new languages and picking up other skills.
Finally, we address older kids aged 13-19, discussing the potential for internships, library work, and volunteering opportunities at nonprofits, pantries, and soup kitchens. We give a special mention to Junior Achievement (JA) and Network for Teaching Entrepreneurship (NFTE) programs that provide invaluable work experience and entrepreneurial skills.
Join us for this comprehensive guide on turning Summer 2023 into a fruitful, fun, and educational period for your kids while successfully managing your work-life balance
In this insightful episode, host Alex Oliveira digs deep into the world of starting a business. Drawing from his vast experience in entrepreneurship, Alex shares practical tips, valuable resources, and unique insights that can transform your business idea into a reality. Whether you're a budding entrepreneur or simply curious about the startup landscape, this solo episode is a must-listen. Join Alex as he navigates through the exciting yet challenging journey of business creation – from conceptualizing your idea to launching and sustaining your startup. No guest, no distractions, just Alex imparting valuable knowledge on business startups. Tune in and let your entrepreneurial journey begin.
Things to consider when starting a business
- Business Idea: The first thing you need to consider is your business idea. What is it that you want to do? Your idea should be unique, but also feasible and in demand.
- Market Research: Identify your target market and understand the competition. What do your potential customers need, and how can your business meet those needs better than the competition?
- Business Plan: A well-structured business plan is essential. It should outline your business goals, target audience, marketing and sales strategies, and financial projections. It's your roadmap to success.
- Capital: Calculate the initial investment required to start your business. Identify sources of funding, be it personal savings, loans, investors, or grants.
- Legal Structure: Determine the legal structure of your business - sole proprietorship, partnership, corporation, LLC, etc. This will impact tax obligations, potential personal liability and other legal aspects.
- Business Registration: Register your business with the appropriate government bodies to get your business name and other necessary legalities in place.
- Licenses and Permits: Research and obtain any necessary licenses, permits, and certifications required for your business to operate within the law.
- Location: Choose a location that is accessible to your target market and suitable for your type of business. This could be a physical storefront, an office, or a home office if you're running an online business.
- Brand Identity: Develop a strong brand. This includes your business name, logo, and overall aesthetic. Your brand should communicate your business's overall mission and appeal to your target market.
- Marketing and Sales Strategy: How will you attract and retain customers? Define your marketing and sales strategies. This could include a website, social media, advertising, networking, etc.
- Hiring: If your business is not a one-person operation, you'll need to hire staff. Consider what roles you need to fill, and start the recruitment and hiring process.
- Financial Management: Implement systems for managing your finances. This includes accounting, invoicing, managing payroll, monitoring expenses, etc.
- Customer Service: Establish a system for excellent customer service. Your relationship with your customers can make or break your business.
- Insurance: Protect your business from risks with the appropriate insurance policies. This might include general liability insurance, workers' compensation insurance, property insurance, etc.
- Growth Plan: Lastly, always look forward. Have a growth plan in place. This includes plans for scaling up operations, expanding the product or service line, entering new markets, etc.
Checklist for starting a business
- Evaluate Your Business Idea: Understand the feasibility, potential market, and profitability.
- Market Research: Study your potential customers and competition to validate the need for your business idea.
- Business Plan: Create a detailed business plan outlining your business model, strategies for marketing, operations, financial projections, etc.
- Business Structure: Decide on your business's legal structure (sole proprietorship, LLC, corporation, etc.).
- Business Name: Choose a unique, catchy, and appropriate name for your business.
- Register Your Business: Depending on your location, register your business with local, state, and federal authorities.
- Tax IDs: Apply for an Employer Identification Number (EIN) or the equivalent in your country, and understand your tax responsibilities.
- Permits and Licenses: Find out which permits and licenses you need to operate legally, and apply for them.
- Business Location: Choose a suitable location for your business. Consider zoning laws, target market, accessibility, and cost.
- Business Insurance: Evaluate what kind of insurance your business needs (general liability, workers' compensation, property, etc.) and get covered.
- Finances: Set up a business bank account, consider a business credit card, set up accounting software, and plan how you will finance your startup costs.
- Build a Team: If you're not going it alone, you'll need to hire employees or bring on partners. Make sure you understand employment laws and regulations.
- Brand Identity: Create a logo, choose your business's color scheme, and start building your brand's overall visual identity.
- Website: Build a professional website. Even if your business is offline, an online presence is crucial in the modern business environment.
- Sales and Marketing Strategy: Determine how you will attract and retain customers. This includes social media marketing, email marketing, SEO, advertising, etc.
- Set Up Your Workspace: This could be a retail location, an office, a co-working space, or your home, depending on your business type.
- Business Operations: Establish your day-to-day operations. This could include sourcing suppliers, setting up your store (physical or online), etc.
- Customer Service Policies: Establish policies for customer interaction, returns, support, etc.
- Growth Plan: Have a clear plan for the future of your business. How will you scale, and what are your goals for the next 5 years?
- Launch: Plan and execute a launch strategy to create buzz and bring in customers.
The Business Model Canvas is a strategic management and lean startup template for developing new or documenting existing business models. It is divided into nine segments:
- Value Proposition
- Customer Segments
- Channels
- Customer Relationships
- Revenue Streams
- Key Resources
- Key Activities
- Key Partnerships
- Cost Structure
According to the U.S. Small Business Administration (SBA), the reasons small businesses often fail due to the following reasons:
- Lack of Capital: Many small businesses underestimate the amount of money they need to start and keep the business running. When they run out of capital, they can't sustain operations.
- Poor Planning: Many businesses fail due to lack of a proper business plan. A good plan includes financial projections, market analysis, marketing and sales strategies, among other things.
- Insufficient Market Demand: If there isn't enough demand for the product or service, a business can't generate sufficient revenue. This is why market research is crucial before starting a business.
- Bad Location: For businesses that rely on foot traffic, a poor location can doom the enterprise from the start. Online businesses can also suffer if their digital presence is weak or hard to find.
- Poor Management: Ineffective leadership and poor decision making can lead to business failure. This could include bad hiring decisions, poor financial management, or inadequate customer service.
- Competition: A saturated market or competition from larger, established companies can make it difficult for a small business to succeed.
- Lack of Online Presence: In today's digital age, not having an online presence or having a poorly managed one can severely affect a business. It's essential for businesses to effectively use online platforms for marketing and sales.
- Not Adapting to Market Changes: Businesses that fail to evolve with market trends, consumer behavior, or new technologies can quickly become obsolete.
- Lack of Business Knowledge or Experience: Running a business requires knowledge in many areas, like finance, management, marketing, and industry-specific knowledge. A lack of experience or knowledge in these areas can be detrimental.
- Poor Financial Management: Businesses need to have proper financial management, including cash flow management, cost management, and financial planning and analysis. If a business spends too much, doesn't track expenses, or doesn't plan for future financial needs, it may fail.
- Overexpansion: Growing too fast can be just as detrimental as not growing at all. Overexpansion often leads to weakened operations and quality, and potential financial problems.
In today's episode we'll talk about the rise of AI technology, and how it presents both challenges and opportunities for college graduates. While AI is transforming various industries, it does not render human skills and knowledge obsolete. ChatGPT4 is a tool not a creature!
On this episode of the Dadpreneur Podcast, we sit down with Lauren Berger, founder and CEO of Intern Queen, to discuss the importance of internships for college students and how they can help jumpstart your career. With over 15 internships under her belt, Lauren has become an expert in connecting young people with their dream internships.
We'll explore her experiences working with Gen Z, who are looking for movement and quick results, and why salary isn't the only factor they consider when looking for a job. Lauren will also share her tips on how to find the best internship program for your career goals and how to stand out from the crowd. Tune in to this insightful conversation on how to navigate the internship world and set yourself up for success in your future career.
If you're a college student interested in an internship, feel free to reach out to Lauren to become an ambassador and campus influencer at your college. Sign up!
Lauren Berger is Founder & CEO of Intern Queen, Career Queen, and the IQ Agency. She’s also the author of Get It Together, Welcome to the Real World, and All Work, No Pay, the voice behind the brand, and a pioneer speaker in the internship, career, and college ambassador space.
In this episode, we explore the rapidly evolving landscape of artificial intelligence and chatbots, and why they are becoming increasingly essential for professionals and companies. We discuss the ways in which AI and ChatGPT are being used to enhance productivity, streamline workflows, and automate tasks, and why it is crucial for businesses to learn how to integrate these technologies into their operations. We also examine some of the challenges that come with adopting AI and ChatGPT, including data privacy concerns and the need for specialized skills and training. Join us as we delve into this fascinating topic and explore the future of work in the age of AI.
In this episode of the Dadpreneur podcast, I talked about the importance of teaching kids about civic engagement and how attending city council meetings can be a valuable learning experience. I shared my experience taking my kids to city council meetings and how it has helped them understand how local government works and how they can get involved in their community. We discuss tips for parents who want to start taking their kids to these meetings and how it can help them become more active and informed citizens. Join us for this insightful conversation on raising civically engaged kids.
In this episode of the Dadpreneur Podcast, we sit down with Philip Pape, founder of Wits & Weights, a successful fitness coaching and nutrition consulting business. Philip shares his journey of leaving a high-paying corporate job to pursue his passion for fitness and entrepreneurship, and the challenges he faced along the way. If you're looking to start your own business or make a career change, this episode is a must-listen!
Today on the podcast we talk with serial entrepreneur and CEO/Founder of RemoteTeam, Sahin Boydas, about how entrepreneurs can build a great team around them and how to effectively manage their employees, especially if the workers are remote.
Today on the podcast we talk with innovator, problem-solver and speaker Steve Fredlund about how leaders of small businesses can be more effective in their positions while also being happier overall.
Today on the podcast we talk with Founder and CEO of KADO Patricia Recarte about the importance of building and maintaining personal relationships with your clients for long-term success.
Today on the podcast we talk with Chief Security Officer of Leapfrog Services Bryant Tow about how entrepreneurs and companies can protect themselves in today's technological world, both in their professional and personal lives.
Today on the podcast we talk with life coach and podcast host Ariel Bredder to talk about how you can develop yourself to live up to your potential in every aspect of your life.
Super power: Helping people live up to their full potential in their personal and professional lives
Website: https://beyoutifulchick.com/
LinkedIn: https://www.linkedin.com/in/arielbvaughan/
Today on the podcast we talk with author and speaker Bea Boccalandro about how you can make your work meaningful in your community, no matter what you are doing.
Super power: Helping people make their work meaningful
Website: https://www.beaboccalandro.com/
LinkedIn: https://www.linkedin.com/in/beaboccalandro/
Today on the podcast we talk with artist, author and fellow podcaster Michaell Magrutsche about how entrepreneurs and artists alike can unlock their artistic potential by breaking free from the systems of the past.
Super power: Identifying ways art values can help humanity as a whole
Website: https://michaellm.com/
LinkedIn: https://www.linkedin.com/in/michaellart/
Today on the podcast we talk with professor, author and expert in creative advertising and branding Robin Landa about how you can form your ideas into projects that will benefit everyone in your community.
Super power: Helping people create distinct advertisements and branding, while teaching the next generation of designers
Robin Landa is an expert in creative advertising, branding, graphic design, and social media, and has been called a "creativity guru," having published over 20 widely recognized books in her fields of expertise. Robin holds the title of Distinguished Professor of the Michael Graves College, Kean University, USA. She has won numerous awards for her design, writing, and research, and the Carnegie Foundation lists her among the greatest teachers of our time. Robin is a former chair of Design Incubation and serves as a creative consultant to the C-suites of international corporations. You can find out more about her work online at Robinlanda.com
In today's episode we speak to Indiana (Indy) Gregg. Indy is the founder and CEO of Wedo, a mobile banking app designed for freelancers, gig workers and small business owners. Indy, who has over 25 years of experience in the tech industry, created Wedo during the pandemic and the Great Resignation. Wedo is her fifth startup to date and her team is made up of almost entirely female coders, developers and app designers. Indy would love to discuss her 20 plus years in tech, her previous music career, being a mom and balancing it all, while also loving what she does.
Super power: Helping people run their own businesses remotely and on their own time.
Website: https://wedo.ai/
LinkedIn: https://www.linkedin.com/in/indianagregg
Today on the podcast we talk with speaker, author and confidence coach Janelle Anderson to discuss how women entrepreneurs can overcome imposter sydnrome and create a confidence within themselves to succeed in their field of expertise.
On today's episode we'll talk to Joshua and Michael Saterman about how companies can help leaders become inclusive. Leaders can create a culture of diversity, equity, inclusion, and belonging must be embedded in your culture.
Super power: Helping companies build Diversity and Inclusion in everything they do
Website: https://www.satermanconnect.com/
LinkedIn: https://www.linkedin.com/in/joshsaterman/
https://www.linkedin.com/in/michaelsaterman/
Our guest on the show today, Jackie Reses, is going to share advice and lessons from small business owners from her book titled SELF MADE BOSS. Jackie and her co-author Lauren Weinberg provide first-hand accounts of small business owners who have built their companies from the ground up: From hiring to obtaining capital, the inspiring stories and powerful lessons in this book make it one of my all-time favorite books for Small Business owners.
Jackie Reses is the CEO of Luna Financial Group. She has been named one of Forbes “Self Made Women”, Fast Company’s “Most Creative People in Business,” and American Banker “Most Powerful Woman in Finance”. Prior, she had leadership positions at Yahoo!
Lauren Weinberg is the Chief Marketing Officer of Square, where she leads global Marketing and Communications for the $100B company that provides business solutions for millions of small business owners all over the world. She has been named on Forbes “CMO Next”, Brand Innovators “Top Women in Marketing,” Fintech Hub’s “30 Most Influential Fintech Marketers.” Prior, she held leadership roles at Yahoo, MTV, and AOL. She is an AdWeek Executive Mentor and advises early stage startups.
Website: https://www.selfmadeboss.com/
LinkedIn:
https://www.linkedin.com/in/jacqueline-reses-938b7850/
https://www.linkedin.com/in/laurenweinberg13/
On this episode we're going to explore 7 ways to build a positive mindset.
7 Effective Ways to Build a Positive Mindset:
- Practice gratitude: Make a habit of expressing gratitude for the things in your life that you are thankful for.
- Surround yourself with positive people: Spend time with people who are positive and supportive.
- Practice mindfulness: Focus on the present moment and be mindful of your thoughts and emotions.
- Stay active: Exercise regularly to boost your mood and energy levels.
- Learn from mistakes: Instead of dwelling on your mistakes, learn from them and use them as opportunities for growth.
- Keep a positive attitude: Practice a positive attitude in your daily interactions and when facing challenges.
- Find the silver lining: Look for the positive in every situation, and try to find something to learn or gain from it.
By adopting a positive mindset, you can improve your mental and physical health, build stronger relationships, and be more successful in your personal and professional life. Building a positive mindset takes time and effort, but it is a process that can be developed with practice and consistency. Try incorporating some of the above-mentioned tips into your daily routine and watch your mindset shift towards positivity.
List of positive mindset resources such as books, podcasts, and thought leaders
Here are some resources that can help you build a positive mindset:
- Books:
- “The Power of Positive Thinking” by Norman Vincent Peale
- “The 7 Habits of Highly Effective People” by Stephen Covey
- “The Happiness Advantage” by Shawn Achor
- “The Mind Gym: An Athlete’s Guide to Inner Excellence” by Gary Mack and Dr. Joaquín Selva
- “The Miracle Morning” by Hal Elrod
- Podcasts:
- “The Tim Ferriss Show”
- “The School of Greatness” by Lewis Howes
- “Positive Mindset” by Johnny Berba
- “The Positivity Podcast” by Shane Krider
- Thought leaders:
- Oprah Winfrey
- Brené Brown
- Louise Hay
- Dr. Wayne Dyer
- Deepak Chopra
- Eckhart Tolle
- Dr. Carol Dweck
- Angela Duckworth
Today on the podcast we talk to Sarah Hawley. Remote work was, – Sarah Hawley – the key that unlocked the door to incredible growth. Growth personally as she embarked on a journey of consciousness as a leader, and growth for her teams as they built a culture of trust and empowerment.
Growmotely brings conscious companies hiring remotely and professionals looking for remote roles together. They are the "matchmakers of the remote world."
Super power: Recreating the way companies work online in the modern world
Website: https://www.growmotely.com/
LinkedIn: https://www.linkedin.com/in/sarahriegelhuth/
On this episode we'll discuss the basic steps in starting a business.
If you're a first time entrepreneur it can be overwhelming.
Before you start going too far into developing a product, buying a domain, building a website, etc. You want
-
Personal finances, what's your runway
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Create a business plan using a Business Model Canvas - get clear on your product, target audience, etc.
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Conduct competitive research, understand the marketplace and industry
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Determine who you'll need on your team (mostly freelancers in the beginning)
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Create a marketing & branding strategy
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Understand the Sales process
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Measure, and decide which KPI's you'll use
Tips
Books to read:
- 'Good To Great' by Jim Collins
- ‘The Lean Startup’ by Eric Ries
- 'Think and Grow Rich' by Napoleon Hill
- 'Traction' by Gino Wickman
- 'Outliers - The Story of Success' by Malcolm Gladwell
- 'The Little Red Book of Selling' by Jeffrey Gitomer
- 'The E-Myth : Why Most Small Businesses Don't Work and What to Do About It' by Michael Gerber
- Watch Ted Talks
- Spend some time on the SBA website
- Get a mentor with SCORE
Stay away from spending money conferences, workshops, joining mastermind groups, business coaches, etc. Once you turn a profit and your have all your processes working then you can bring in outside council.
Other resources:
- Finance: Nav.com
- Bookkeeping: Bench.co
- People: Hire using Growmotely
- Legal: Find an attorney on UpCounsel
- Marketing: Take a free course on Dadpreneur.co
- Stay organized and practice good mindset with the Mindset App!
If you're in the group of Americans that made a New Year's resolution, chances are most of you made a resolution around the area of mental or physical health. Forbes conducted a research and found the following are the top New Year's resolutions.
- Improved mental health (45%)
- Improved fitness (39%)
- Lose weight (37%)
- Improved diet (33%)
- Improved finances (30%)
Source: Forbes
Earlier last year we came across a unique program that I think will help you feel better and improve your overall health without sacrificing your exercise routines.
On today's interview we'll talk to Sue Hitzmann, MS, CST, NMT. Sue is a nationally recognized educator, manual therapist, exercise physiologist, and founding member of the Fascial Research Society, She is the author of the New York Times bestselling book The MELT Method®: A Breakthrough Self-Treatment System to Eliminate Chronic Pain, Erase the Signs of Aging, and Feel Fantastic in Just 10 Minutes a Day!, and MELT Performance which have helped hundreds of thousands of people lead a healthy, pain-free life.
Sue has personally trained more than 2,000 professionals worldwide and is a leading presenter for national organizations such as IDEA, ECA, and PMA, and a CEU provider for ACE, AFAA, NASM, PMA, and NCBTMB.
Sue has appeared on The Dr. Oz Show, Nightline, Good Morning America, The Rachael Ray Show, and Live! with Regis and Kelly, and the internationally translated MELT Method book has been featured in magazines such as SELF, More, and Prevention.
Super power: Helping people transform their health from the inside out
MELT Method is a gentle self-care technique that enhances mobility, stability, and performance and is clinically proven to reduce chronic pain while restoring overall wellbeing. You can find our products, instructors, and training programs and our streaming live platform at our website.
Website: https://www.meltmethod.com/
LinkedIn: https://www.linkedin.com/in/meltmethod/
GPT (Generative Pre-trained Transformer) is a state-of-the-art language model developed by OpenAI. It is an AI-based model that uses machine learning to generate natural language text. GPT is trained on a large dataset of text, which allows it to understand the patterns and structure of human language. It can then use this understanding to generate new text that is similar to the text it was trained on. GPT can be used for a variety of natural language processing tasks such as text generation, language translation, and language summarization. It is widely used in the field of NLP (Natural Language Processing) and can be fine-tuned to specific tasks such as question-answering, language summarization, etc. GPT-3, the latest version of GPT, is one of the most powerful models of its kind and is widely used in research and industry for its ability to understand and generate human-like text.
Sign up - https://openai.com/
Today on the podcast we talk to Sarah Cordiner. If you're ever thought about creating an online course to grow your business or share your passion with the world, then this is the episode for you. Sarah holds the record for being the youngest University "Executive Director & Head of Campus" in Australian history; and stepped outside the tradition of her Gypsy roots to build a global 7-figure education business.
With over 14 years in business in the education industry, over 130,000 students currently enrolled in her courses from 168 countries and the recipient of multiple awards – Sarah encapsulates a mesmerizing marriage of education and entrepreneurship as the EDUpreneur’s internationally acclaimed leader in ‘profitable education’.
She is also a Trainer and Consultant in education business development, education leadership, educational strategic planning, workforce planning & development, training design, online learning development, Train the Trainer, commercialisation of education, marketing educational programs and ed-tech strategy to large organizations.
Super power: Helping business owners through her variety of Online Courses
Learn more: https://sarahcordiner.com/course-creation-starter-kit/
Happy 2023! Setting goals is important to anyone who wants to own their happiness. Sure, if you just leave it to chance you may get lucky, but for the most parts good things don't come to you if you don't dream it, plan it and follow through. In our house, my wife and I share our vision boards, mind maps and goals for the year. We found a way to encourage our 4 kids to do the same. It's a simple tool, and very effective.
Every year they create a 8x11 colorful vision board, and we laminate it so that they can use it as a place mat at the dinner table. This has become tradition for us. As it turns out having that place mat in front of them 3-4 times a day, all year long, really has a positive impact on their desire to accomplish their goals. We end up talking about these goals and dreams on a weekly basis. It really sparks up interesting conversations. They're 100% responsible for coming up with their goals and creating the art around it.
Check out some examples on our site https://dadpreneur.co/helping-your-kids-set-goals-in-2023/
Today on the podcast we talk with personal brand architect and host of the Evolution of Brand podcast Jason Cercone about how you can leverage guesting on and hosting podcasts to build your brand.
Today on the podcast we talk with Creative Hub founder Arijana Koskarova about her journey as an entrepreneur from Europe and the work she is doing to help others build necessary skills for their careers.
Today on the podcast we talk with marketer and CEO of Fuse Creative Feuza Reis about the importance of building your library of content to increase the visibility of your company.
Today on the podcast we talk with 'The Price Whisperer' Per Sjofors about the importance of pricing your product or service to ensure that you will be maximizing your company's profits.
Today on the podcast we talk with Amazon bestselling author and president of Paperback Expert Michael DeLon about how entrepreneurs and business owners can publish books to help market their services and themselves.
Today on the podcast we talk with CEO and Co-Founder of Stuf Storage Katharine Lau about building her business and creating the next generation of self-storage all during a global pandemic.
Today on the podcast we talk with entrepreneur, author and executive coach Alex Brueckmann about how businesses can build a framework and strategy to follow to ensure a successful future for their company.
Today on the podcast we talk with brand strategist, marketing consultant and CEO of Riel Deal Marketing Stephanie Riel about how you can bring new marketing strategies from Fortune 500 companies to your small business and how to implement them effectively.
Mike is a former derivatives trader turned investor and entrepreneur, who has reinvented himself multiple times in several careers before the age of 40. Mike knows what it’s like to start out with a career calling. Fortunately, he’s learned a process for managing career uncertainty and “wayfinding” his way to fulfillment, control and balance.
Today on the podcast we talk with speaker and stress management consultant/coach Ellen Leonard about effective ways to manage your stress in your professional journey and in your personal life as well.
Today on the podcast we talk with cybersecurity expert and Founder/Managing Partner of Ore-Systems Nick Donarski about building a safe environment in Web3 and creating it in a way that is useful and accessible to everyone.
Our guest today, Lindsey Pollak, is a New York Times bestselling author and one of the world’s leading career and workplace experts. She was named to the 2020 Thinkers50 Radar List, which honors the top global management thinkers whose work is shaping the future of how organizations are managed and led. Lindsey’s latest book is a response to the Covid crisis: Recalculating: Navigate Your Career Through the Changing World of Work and was published by HarperCollins in March 2021.
Her advice and opinions have appeared in such media outlets as The TODAY Show, The New York Times, The Wall Street Journal, CNN and NPR.
We'll talk about remote work vs in the office vs the hybrid approach, the themes she see's coming up in the next 12 months, and give us the most practical, actionable tips for leaders managing people of multiple generations.
Learn more about Lindsey
Website: https://lindseypollak.com/
LinkedIn: https://www.linkedin.com/in/lindseypollak/
Today on the podcast we talk with serial entrepreneur Tracy Gunn about preparing to sell your business and planning your exit whether you are at the start of your entrepreneurial journey or the end.
Today on the podcast we talk with entrepreneur and speaker Blaine Oelkers to discuss how business owners can increase their productivity to create better results in their company and in their lives.
Today on the podcast we talk with serial entrepreneur and Founder/CEO of Family Central Jason Brown about how he surrounded himself with the right people throughout his career and what he is hoping to achieve with his current company.
Today on the podcast we talk with podcast producer and Edtech entrepreneur Lindsay McMahon about how she created the All Ears English podcast with more than 8 million monthly downloads, why she believes you can build a business around your podcast and what role being a female plays in her entrepreneurial journey.
Topics we'll discuss:
- How to build a show that stands out to
- Monetizing your podcast with ads and sponsors
- Choosing a market for your podcast
- Creating a unique value proposition
- Attracting the right listener
Tips on managing a podcast:
- Lindsay and her co-host do not script the podcast, but they do outline.
- Find your message and the meaning of your business.
- Connection not perfection!
Music credit: “Keeping Time” is by Jenny Dee and the Delinquents, on Tribe of Noise, licensed by CC BY-SA 3.0
Today on the podcast we talk with Founder and CEO of Stride Search Inc. Rick Girard to discuss how startups can cut through a sea of applicants to find the perfect people for building their company.
Today on the podcast we talk with entrepreneur and founder of First Day Vitamins Alice Li about her journey as an immigrant to building a US based company focused on the creating a healthier future for our children.
Today on the podcast we talk with the founder of Master Passive Income and Successfully Unemployed Dustin Heiner to discuss how you can retire early in your career by building your wealth through passive income.
Today on the podcast we talk with musician, entrepreneur and public speaker Gregory Offner Jr. about chasing your passions while making an impact to those in and around your field through your work.
Today on the podcast we talk with entrepreneur and founder of Each Penny Bookkeeping Ashley Schmitz about the importance of having integrity in your work as an entrepreneur and in your company's finances.
How To Keep Kids Safe Online, is a series where we focus on all things technology and digital. From smartphones to social media sites to gaming platforms. Our goal is to create awareness about the dangers it poses to children.
Sources:
- https://www.tiktok.com/safety/en/online-challenges/
- https://www.cnet.com/culture/internet/stop-cooking-chicken-in-nyquil-fda-begs-in-response-to-social-media-trend/
- https://www.aha.org/other-cybersecurity-reports/2020-10-15-fbi-psa-child-abductors-potentially-using-social-media-or
- https://cyberpurify.com/knowledge/why-tiktok-is-bad-for-kids/#inappropriate-tiktok-trends
- https://www.newsweek.com/21-dangerous-tiktok-trends-that-have-gone-viral-1573734
Today on the podcast we talk with entrepreneur and founder of Acquistions.com Moran Pober about the importance of having the right people in your business when you are planning on selling your company or looking to purchase an existing one.
Today on the podcast we talk with marketing activist and founder of Open Lines Marketing Lindsay LaShell to discover how your business can bring compassionate marketing to your customers through the creation of marketing personas and by listening to their personal needs.
Today on the podcast we talk with a Forbes 30 under 30 nominee and Partner in Yoke Management Partners Chris Grant about the intersection of finance and capital to helping undeserved communities with the problems they face in today's world.
Today on the podcast we talk with Dr. Amanda Barrientez, founder of NFA (No Fucking Around) Money. We discuss how you can get unstuck in your life by creating your own reality personally and professionally.
In this special series, we'll explore "How To Keep Kids Safe Online."
Topics we'll cover:
- Threats
- Smartphones
- Millions of apps
- New legislation from congress
- Discuss what websites are safe and reliable
- Browsers that are safe like Brave and Firefox
- The problem with Youtube
- Fake calculator apps for sexting
- Android and IOS settings
- Offender search
- Bullying
Today on the podcast we talk with neuropsychologist Dr. Julia DiGangi about how the brain’s “wiring” affects workplace behaviors such as motivation, performance, leadership and relationships, and what actually works to solve interpersonal problems.
Today on the podcast we talk with Tom Bachant,founder and CEO of Everyspace, an employee engagement & analytics platform to connect remote teams. We explore how Everyspace is helping companies centralize communications to better engage & retain employees and why he’s passionate about building community in a modern world.
Today on the podcast we talk with financial strategist, author and business coach William Gammon about how to increase your bottom line without selling more time for money and why everything you think you know about marketing is WRONG.
Today on the podcast we talk with entrepreneur and lead generation expert, Marc Del Priore, about how to grow a global business and why integrity is the backbone of a great company.
newepisode #podcast #entrepreneurship #leadership #leadgen
New series from Dadpreneur: How To Keep Kids Safe Online
We're going to create a series to help parents keep their kids safe online.
We're using our own testing methods, academic and government research to provide accurate data.
Topics we'll cover:
- Review the threats
- Smartphones
- Millions of apps
- New legislation from congress
- Discuss what websites are safe and reliable
- Browsers that are safe like Brave and Firefox
- The problem with Youtube
- Fake calculator apps for sexting
- Android and IOS settings
- Offender search
- Bullying
Resources:
https://www.fbi.gov/scams-and-safety/protecting-your-kids
Podcast: https://www.fbi.gov/news/podcasts
Today on the podcast we talk with entrepreneur and hybrid workplace expert James Davis about how companies can benefit from incorporating a hybrid workplace, what he’s doing to help small businesses gain access to reliable cloud based solutions and what business leaders can do today to begin navigating this new world.
Listen now on dadpreneur.co/listen
newepisode #podcast #entrepreneurship #hybridworkplace
Super power: Making it easy for companies to gain the advantages of a hybrid workplace
Learn more: www.uncomplicateyourtech.com
Connect with James on LinkedIn: https://www.linkedin.com/in/james-davis-b6b174216/
Today on the podcast we talk with podcast producer and Edtech entrepreneur Lindsay McMahon about how she created a podcast with more than 10 million monthly downloads, why she believes you can build a business around your podcast and what role being a female plays in her entrepreneurial journey. Listen now on dadpreneur.co/listen
newepisode #podcast #entrepreneurship #thepodcasthost #womenentrepreneurs
Super power: Creating a famous podcast with more than 8 million monthly downloads
Learn more: https://www.allearsenglish.com/
Connect with Lindsay on LinkedIn: https://www.linkedin.com/in/lindsaymcmahon/
Today on the podcast we talk with international speaker, PhD and podcaster Colin Gray about the art of podcasting, what makes a podcast successful and how he’s helping other podcasters reach their target audiences.
Listen now on dadpreneur.co/listen
#newepisode #podcast #entrepreneurship #thepodcasthost
Super power: Helping beginner podcasters start their show effectively to reach their audience while making podcasting more accessible
Learn more: https://www.thepodcasthost.com/
Connect with Colin on LinkedIn: https://www.linkedin.com/in/colinmcgray
Today on the podcast we talk with CEO, author, speaker, and personal development coach Dr. Denise Moore Revel about her passion for helping women find their unique voice, and why she believes you have to have courage to be who you are.
Listen now on dadpreneur.co/listen
#newepisode #podcast #women #empowerment #ownyouramazing
Super power: Helping her clients discover their voice in everything they do
Learn more: https://www.ownyouramazingnow.com/
Connect with Dr. Denise on LinkedIn:
https://www.linkedin.com/in/denise-moore-revel-phd-14127a7/
Today on the podcast we talk with entrepreneur, digital media strategist and dad Jeromy Sonne about his extensive family travels, how to become successful in media buying and his latest project, Decibel, a self-serve audio advertising platform for podcasts, digital radio, and streaming audio. Listen now on dadpreneur.co/listen
newepisode #podcast #entrepreneurship #audioads #mediabuying #digital
Super power: Bringing audio advertisement to everyone looking to advertise online
Learn more: https://decibelads.com/
Connect with Jeromy on LinkedIn: https://www.linkedin.com/in/jeromysonne
Today on the podcast we talk with executive coach Emily Sander about the often overlooked aspect of leadership and how you can go from managing your time to mastering your time. Listen now on dadpreneur.co/listen
#newepisode #podcast #coach #masteryourtime
Super power: Helping her clients adapt and evolve their leadership skills
Learn more: https://www.nextlevel.coach/
Connect with Emily on LinkedIn: https://www.linkedin.com/company/next-level-emily/
Today on the podcast we talk with shochu and awamori expert, author and entrepreneur Christopher Pellegrini, owner of @honkakuspirits, U.S. purveyors of intensely artisanal spirits from Japan. We discuss his experience in international trade and his passion for exposing new audiences to Japanese shochu and awamori. Listen now on dadpreneur.co/listen
newepisode #podcast #entrepreneurship #Japanesespirits #shochu #awamori
Super power: International trade and exposing new audiences to Japanese shochu and awamori
Learn more: https://honkakuspirits.com/
Connect with Christopher on LinkedIn: https://www.linkedin.com/in/christopherpellegrini/
Today on the podcast we talk with mentor Limor Bergman about her role supporting women in tech, how companies can implement an inclusive culture and why it's always possible to break through the glass ceiling. Listen now on dadpreneur.co/listen
newepisode #podcast #mentor #tech #supportingwomen
Super power: Mentoring women in the world of tech
Learn more: https://limorbergman.com/
Connect with Limor on LinkedIn: https://www.linkedin.com/in/limorbergman
Today on the podcast we talk with CEO, President, & Business Coach RJ Grimshaw about the intrapreneurial mindset, what it takes to sustain business growth, and how he’s helping business owners attain a bigger future. Listen now on dadpreneur.co/listen
newepisode #podcast #entrepreneurship #intrapreneurs #business
Super power: Helping business owners get unstuck in their ideas and make solid business decisions
Learn more: https://rjgrimshaw.com/
Connect with RJ on LinkedIn: https://www.linkedin.com/in/rjgrimshaw/
Today on the podcast we talk with author and international speaker Jill Lublin about how to position your business for more profitability and visibility in the marketplace and why leaders should focus on building teams they can trust and clients that will last forever. Listen now on dadpreneur.co/listen
#newepisode #podcast #profitability #visibility #kindness
Super power: Helping businesses position themselves for more profitability and more visibility in the marketplace
Learn more: http://jilllublin.com/yearofkindness
Connect with Jill on LinkedIn: http://linkedin.com/in/jilllublin
Today on the podcast we talk with Amazon industry expert Shaahin Cheyene about how to build new revenue streams and why going beyond the traditional is the only way to stand out. Listen now on dadpreneur.co/listen
newepisode #podcast #entrepreneurship #marketing #business #leadership #Amazon
Super power: Mentoring entrepreneurs on emerging markets in ecommerce and Amazon, while helping enhance their revenue streams
Learn more: https://www.shaahincheyenne.com/
Connect with Shaahin on LinkedIn: https://www.linkedin.com/in/shaahincheyene/
Today on the podcast we talk with entrepreneur, business builder, marketing strategist and femtech expert Rachel Braun Scherl about why women’s health is taboo in corporate America and how women can find their leadership voice. Listen now on dadpreneur.co/listen
newepisode #podcast #femtech #vagipreneur #womenshealth
Super power: Driving significant growth to her clients, especially in the women’s health field
Learn more: https://rachelbraunscherl.com/
Connect with Rachel on LinkedIn: https://www.linkedin.com/in/rachelbraunscherl
Today on the podcast we talk with entrepreneur and business coach Charles Cormier about how to navigate the sales process with successful lead gen strategies and what it takes to be a digital nomad in today's world. Listen now on dadpreneur.co/listen
newepisode #podcast #entrepreneurship #digitalnomad #virtual #leadgen
Super power: Helping business owners navigate the sales process with lead generation strategies and executive coaching
Learn more: https://charlescormier.co/
Connect with Charles on LinkedIn: https://www.linkedin.com/in/sdr-as-a-service/
Today on the podcast we talk with Ron Black, President and CEO of Ce-Classes, about how he and his wife successfully built their small business together and the importance of business owners committing to being lifelong learners.
Listen now on dadpreneur.co/listen
Learn more: https://ce-classes.com
Connect with Ron: https://www.linkedin.com/in/ron-black-5599688/
newepisode #podcast #counseling #socialwork
Today on the podcast we talk with Marketing Counts co-founders Shreya Banerjee and Paul Counts about how to fix the 2022 problem of little ROI on media buying and why organic traffic is the unsung hero of your marketing strategy. Listen now on dadpreneur.co/listen
newepisode #podcast #entrepreneurship #marketing #business
Today on the podcast we talk with The Neat Company's President and CEO Garrett Baird about how they're transforming mundane accounting into actionable insights to help small business owners focus on growing their businesses. Listen now on dadpreneur.co/listen
newepisode #podcast #entrepreneurship #marketing #business
Super power: Helping business owners focus on growing their business by giving them insights into their accounting
Connect with Garrett on LinkedIn: https://www.linkedin.com/in/garrettbaird/
Learn More: https://www.neat.com/
Today on the podcast we talk with business valuation expert Bharat Kanodia about his work helping businesses define a value for their company and secure seed money based on those values, and how he assigns values to unique assets such as the Golden Gate Bridge, Mirage Casino Las Vegas and more. Listen now on dadpreneur.co/listen
newepisode #podcast #entrepreneurship #businessvaluation #value
Super power: Helping companies create value, define a value for their company and secure seed money for start-ups
Learn more:
https://www.veristrat.com/
https://www.veristrat.com/questionnaire-valuation/
Today on the podcast we talk with bestselling author and leading authority on buying, selling, fixing, and growing businesses Michelle Seiler Tucker about planning your exit strategy from day one and how to best position your business to sell for huge profits.
Learn more: https://seilertucker.com/
Connect with Michelle on LinkedIn: https://www.linkedin.com/in/michelleseiler
newepisode #podcast #entrepreneurship #exitstrategy #sellyourbusiness
Today on the podcast we talk with personal branding specialist Mary Henderson about how she helps individuals turn their knowledge, wisdom and skills into scalable & profitable online businesses and brands, and what she does next to make them stand out as an authority in their niche or industry.
Super power: Helping service industry experts commercialize their knowledge into scalable businesses
Learn More: https://www.maryhendersoncoaching.com/
Connect on LinkedIn: https://www.linkedin.com/in/maryhendersoncoaching/
newepisode #podcast #entrepreneurship #personalbranding #virtual #business
Today on the podcast we talk with entrepreneur, real estate investor, and business consultant Antoine Campbell about what it takes to build your own virtual empire, how his own success inspired his passion to help others succeed and why he believes it’s possible to elevate your business online to become a champion.
Learn more: www.ceo929.com
newepisode #podcast #entrepreneurship #empowerment #virtual #business
Today on the podcast we talk with entrepreneur, author and jewelry designer Victoria Wieck about her many world travels, why competition can be healthy and how she achieved the American Dream while prioritizing family time.
newepisode #podcast #entrepreneurship #businessowner #jewelry
Today on the podcast we talk with speaker, author, professor, and certified "man builder" Dr. Joe Martin about the definition of a “real man,” how he equips men with the confidence to succeed and why accountability matters.
Learn More: https://www.realmenconnect.com/
Connect on LinkedIn: https://www.linkedin.com/in/realmenconnect/
On today's episode, I'll talk to a super multi tasking mom and entrepreneur, Bethany Meadows. She uses her brand and marketing expertise to manage multiple small businesses, while also supporting other business owners with training, coaching and support.
She's also a mother to 7 children (1 biological, 4 adopted and 2 step-children) and Nana to 4 grandchildren. While running her businesses, she also homeschooled for 16 years.
Super power: Providing business owners affordable marketing training, group coaching and access to an expert community
Learn More: https://www.timetothrivemembership.com/
Connect with Bethany: https://www.linkedin.com/in/bethanymeadows/
Today on the podcast we talk with author and business coach Wade Galt about when it's the right time to scale your business, how to attract and keep great employees and why everyone can make a plan to live a 3-day weekend lifestyle.
Super power: Helping entrepreneurs achieve the dream of 3-Day weekends
Learn More: https://www.3dayweekendclub.com/
Connect on LinkedIn: https://www.linkedin.com/in/wadegalt/
Today on the podcast we talk with Sramana Mitra, author, founder, and CEO of One Million by One Million (1Mby1M), a global virtual accelerator. We discuss how she supports entrepreneurs, why she is so passionate about advocating for businesses globally and how entrepreneurs should present themselves to investors.
Super power: Sramana strives to help a million entrepreneurs globally reach a million dollars in annual revenue, build a trillion dollars in global GDP, and create 10 million jobs.
Learn more: https://www.sramanamitra.com/
Connect on LinkedIn: https://www.linkedin.com/in/sramana
John and Mark X. Cronin are the father-son team that created John’s Crazy Socks, a social enterprise with a mission to spread happiness. They bootstrapped their business into the world’s largest sock store earning them recognition as EY’s Entrepreneurs of the Year.
John is not only an entrepreneur, but he has also Down syndrome. Every day, John and Mark show what people with differing abilities can do – more than half their colleagues have a differing ability. They are fierce advocates for the rights of people with differing abilities having testified twice before the U.S. Congress, spoken at the United Nations and recorded two TEDx talks. They are members of the CEO Commission on Disability Employment. Their work has been featured on national broadcasts by CBS, ABC, CNBC, PBS, the BBC and Fox News.
Super power: Creating a great customer experience through a fun product and giving back to charity
Website: https://johnscrazysocks.com/
LinkedIn: https://www.linkedin.com/in/mxcronin/
This is a special episode for so many different reasons!
We're going to celebrate motherhood, talk about family business, and the ups and downs of being married to your business partner. My special guest is, Erin Oliveira.
We've built companies together, we've had 5 babies, and we've been homeschooling our kids for the past 4 years. We've definitely had our share of setbacks, but through it all we've managed to be strong for one another.
On this episode, Erin will share a little bit about her family's origins, what she loves about being a mom, and how she copes with being married to an entrepreneur who's always pulling her in a hundred directions.
On this episode of the Dadpreneur Podcast I had the opportunity to sit down with Dan Grech to discuss the new solutions BizHack is offering to SMB's. Are you using a Fractional CMO (chief marketing officer) solution, how about a Fractional Chief Growth Officer solution?
Dan specializes in working with Small Businesses. These businesses have been under served for a long time. Dan's mission is to help these business owners learn how to implement and execute the best Digital Marketing strategies for their business.
Connect with Dan on LinkedIn - https://www.linkedin.com/in/dangrech/
Visit BizHack to learn more!
About Dan Grech
Dan Grech is the founder and lead instructor of BizHack Academy, which provides digital marketing training to corporations and marketing executives businesses across South Florida. He was the News Director at WLRN (Miami’s NPR station) and was part of a Pulitzer Prize-winning team at The Miami Herald. He co-hosted Miami’s first podcast, Under the Sun.
He’s worked at The Washington Post, Marketplace and PBS’s Nightly Business Report. He’s also worked as the head of digital marketing at two software startups and the nation’s largest Hispanic-owned energy company. Dan is an active member of the South Florida startup ecosystem, where he’s mentored companies at the Goldman Sachs 10,000 Small Business Program, Babson College’s WIN Lab, StartUP FIU, The Idea Center at Miami Dade College, the Innovation Hub at Broward College, the Watson Institute at Lynn University and the Inter American Development Bank. He’s taught at top universities including Princeton, Columbia and University of Miami.
Dan is a graduate of Princeton University and has a Masters degree in storytelling from FIU and journalism from Universidad Torcuato di Tella in Argentina. He’s a father of two, his wife Gretchen Beesing is the CEO of Catalyst Miami, and his favorite color is purple.
Today on the podcast we talk with entrepreneur and author Fred Joyal about how to encourage boldness and confidence from your team and why his experience running billion dollar business 1-800-DENTIST® has helped him seize life in new ways.
Super power: He coaches teams on building their confidence and boldness, and does high-level coaching to CEOs.
Fred's Website: https://fredjoyal.com/
Connect on LinkedIn: https://www.linkedin.com/in/fredjoyal/
Today on the podcast we talk with Boron Capital CEO and financial expert Blake Templeton about why it's important to invest in alternative assets (read: besides stocks, mutual funds, etc.) and how to successfully produce strong returns in cryptocurrency investments.
Super power: Helping accredited investors confidently invest into alternative assets
Blake's Website: https://boroncap.com/
Connect on LinkedIn: http://www.linkedin.com/in/blaketempleton
Today on the podcast we talk with video producer Rob Jager of Plum Productions Media about why you should be using the power of video to build your business and how to make your company stand out among your competitors.
Super power: Helping companies create professional videos to highlight their business and offerings
Connect with Rob on LinkedIn https://www.linkedin.com/in/robjager/
Rob's Website https://robjager.com/podcast/
#newepisode #podcast #branding #marketing #videoproduction #business
Today on the podcast we talk with entrepreneur and Label Free Podcast host Deanna Kuempel about surviving human trafficking, why we can and should live without labels and how it’s possible to achieve big goals while navigating adversity.
Deanna's Website: https://www.labelfreepodcast.com/
Connect with Deanna on LinkedIn: https://www.linkedin.com/in/deanna-kuempel/
Today on the podcast we talk with bestselling author, professional coach, and founder of Rick Ornelas about how he took the negative situations in his life and turned them into positive changes and which habits are necessary to creating an amazing life.
Rick's Website: https://isparkchange.com/
LinkedIn: https://www.linkedin.com/in/rick-ornelas-620956208/
Today on the podcast we talk with entrepreneurship coach and Simplifying Entrepreneurship podcast host Pete Mohr about how to work more on your business rather than in it and why it’s imperative that business leaders adopt systems and frameworks to simplify their life as a leader.
Super power: Creating and explaining frameworks that simplify leadership, strategy and communication across companies
Pete's Website: https://simplifyingentrepreneurship.com/
LinkedIn: https://www.linkedin.com/in/petermohr/
Today on the podcast we talk with university instructor, startup exec and author Mark Herschberg about why career plans are necessary, how to successfully build a network, and what businesses can do to access corporate culture.
Super power: Helping launch new ventures and bridging the gap between education and real-world career skills
Mark's Website: https://www.thecareertoolkitbook.com/
LinkedIn: https://www.linkedin.com/in/hershey/
Today on the podcast we talk with brand strategist and veteran of Nike Parker Nash about why your consumer focus should be relentless and how small businesses can and should use big business techniques.
Parker's Super Power: Helping small businesses use techniques from big business to help their company stand out and increase sales.
Parker's Website: https://www.parkertnash.com/
LinkedIn: https://www.linkedin.com/in/-parkernash
Today on the podcast we talk with focusologist and business strategist Penny Zenker about the psychology of productivity, how to manipulate time like Neo in The Matrix, and why you should be a student of focus.
Penny's Super Power: Maximizing business owners focus and eliminating distractions
Penny's Website: http://pennyzenker360.com/
LinkedIn: https://www.linkedin.com/in/pennyzenker/
Today on the podcast we talk with entrepreneur and Shark Tank contestant Matt Franklin about why you shouldn’t wait to start investing for the future and how you can build new habits today that will pay dividends later.
Super power: Entrepreneurship tips and helping people plan their retirement strategy
Website: https://www.rogueretirementlounge.com/
LinkedIn: https://www.linkedin.com/in/bottlerocketlabs/
Today on the podcast we talk with lifelong entrepreneur, digital marketing thought leader, and author Michael Buzinski about the Rule of 26, the biggest mistake entrepreneurs make with their digital marketing and whether using Facebook to market your business is really worth it.
Super power: Helping business owners streamline their website marketing strategy.
Website: https://www.buzzworthy.biz/
LinkedIn: https://www.linkedin.com/in/michaelbuzinski/
Today on the podcast we talk with franchise consultant and business coach Kim Daly about why franchising is a safe investment even in uncertain times, how to find the perfect franchise opportunity and what business owners should do before exploring franchising.
Super power: Inspiring people to achieve their dream of small business ownership through the perfect franchise opportunity.
Website: https://thedalycoach.com/
LinkedIn: https://www.linkedin.com/in/dalykim
Today on the podcast we talk with consultant and advisor Jay Weiser about his Five Leadership Superpowers model, how businesses can plan for the future, and why leaders today need superpowers to compete.
Jay's Super power: Helping entrepreneurs unlock their leadership and growth potential of their companies.
Website: https://www.jayweiser.com/
LinkedIn: https://www.linkedin.com/in/jayrweiser/
Today on the podcast we talk with innovative ethics expert Susan Liautaud JD PhD about how today’s technology can affect a business’s ethics practices and why building an ethical culture can become a risk management strategy.
What's her super power? Bringing broad global experience with ethics to businesses, leaders, and the public at large
[4:32] How fake news is a problem for our democracy.
[7:28] Anyone using a smartphone will see "I agree" on their screen on a daily basis. But most of us aren't going to read the 30 pages for the terms of service or use.
[13:00] Susan lays out some ethical principles you may want to consider. For example, honesty, compassion, accountability, courage, etc.
[18:00] Whether in business or your personal life, ethical decision making can be a habit.
[22:44] Should companies control employee's social media activity? The answer is creating an inclusive and diverse environment.
[34:12] Susan will discuss the sense of hopelessness kids experience when they're bullied. Should social media companies bear responsibility?
[39:45] "We all have a huge amount of ethical power with what we share online"
Website: https://susanliautaud.com/
LinkedIn: https://www.linkedin.com/in/susan-liautaud-jd-phd-99aa475/
On today's episode, I spoke with Vicki Wusche. She started investing in property 2008 and was named The Telegraph’s top UK’s 25 most influential people in property. She is an international speaker, author of 5 books including finalist in the Business Book Awards March 2020. An international podcast guest, Vicki will surprise you with her take on property, finance and the next decade.
Website: https://vickiwusche.com/
LinkedIn: https://www.linkedin.com/in/VickiWusche
My guest, Dr. Megan Sweet is passionate about education. Her mission is to design and lead transformation in communities from the classroom to the boardroom.
Dr. Sweet is an expert in leading community-driven education transformation in high-need schools and districts. With more than 25 years of experience in education, and 15 years directly leading changes in schools, districts, and statewide in California, she knows that education is the most important lever we have for creating a more equitable society. She also knows that the best way to realize true change is by supporting and empowering individuals to lead the changes they envision for their school communities.
LinkedIn: https://www.linkedin.com/in/drmeganruthsweet/
Website: https://www.your3eyes.com/about.html
Our guests today are George Kramb and Patrick Frank. They're the cofounders of Patient Partner. George and Frank have been friends since 2nd grade. On this episode I'll ask George and Frank about their journey into entrepreneurship and what they like about working with one another.
Connect with George and Patrick on LinkedIn:
https://www.linkedin.com/in/george-kramb/
https://www.linkedin.com/in/patrickwfrank/
Check out the website:
https://www.patientpartner.com
In this episode I'll continue the discussion about my book on the topic of lead generation.
- How to build a campaign that's specific to your audience
- Key elements for a successful customer journey
- Strategies you can use today
- How to convert leads into sales
- How to hire marketing professionals or agencies
- The importance of business development
Meet the co-founders of Momentum! Dylan Gambardella & Justin Lafazan have created a Leadership Development Platform called Momentum that includes the Community, Education, Resources, and Mentorship young leaders need to achieve the success they desire.
Growing up, Dylan & Justin felt a desire to live life on their own terms. Looking for direction, they started asking questions and seeking out peers equally excited about chasing their dreams. In 2014, they started Next Gen HQ to help those just like themselves – young people looking to design the lives they want to live. The journey wasn’t always pretty, but nothing worth doing comes easily. Pursuing your purpose is flat out hard. Though they – like you – believe the journey to be worth it.
Their company is on a mission to help the Next Generation “win” at work and life. They have created a Leadership Development Platform called Momentum that includes the Community, Education, Resources, and Mentorship these young leaders need to achieve the success they desire. Membership is available to students and young professionals.
Connect with Dylan and Justin on LinkedIn:
https://www.linkedin.com/in/dylangambardella
https://www.linkedin.com/in/justinlafazan
Visit Next Gen HQ: https://www.nextgenhq.com/how-momentum-works
I launched a new book—If You Build It, Will They Come? The Golden Path to Lead Generation Success For Your Business. It’s a book to help businesses grow their lead generation pipeline. Whether you’re the owner, marketer or sales manager, you’ll always want more leads to grow your business. The book, which draws on 12 years of building more than 20k campaigns for more than 3,000 SMB’s at Prediq, and generating more than 23 million leads for Fortune 500 brands, will show you:
- How to build a campaign that's specific to your audience
- Key elements for a successful customer journey
- Strategies you can use today
- How to convert leads into sales
- How to hire marketing professionals or agencies
- The importance of business development
I couldn’t have done this without the help of my family, friends, employees and customers. Needless to say, I’m overjoyed with gratitude! A big thanks to my wife Erin Oliveira!
Helping Business Leaders and Owners escape the effects of self-sabotage.
Our guest, Stephen Bates, had just started his first business as a Physiotherapist a little over 27 years ago, and he noticed something strange.
40% of his clients didn’t take his advice. They didn’t do the simple things he advised them to do which would make their pain go away.
Stephen became fascinated with this phenomenon and dedicated his career to helping business leaders escape the effects of self-sabotage. He also believes that we're meant to procrastinate to help us make better decisions.
Website: https://www.certainchange.co.uk/
LinkedIn: https://www.linkedin.com/in/stephenbatesuk/
My guest, Tamay, has adopted an approach to business she refers to as "messy perfection." Find out what she means by that on this episode! She also thinks Social Media doesn't have to be hard, ineffective, or time-consuming. Tamay Shannon takes the overwhelm out of social media for small businesses. It can be an integral and money-making part of your marketing mix. She's been in business for over 10 years helping small businesses get the brand exposure they deserve without the hassle.
Website: https://w2smarketing.com/
LinkedIn: https://www.linkedin.com/in/tamayshannon
On today's episode our guest, Dr. Cristina Castagnini, will talk to us about mental health and eating disorders. Cristina has over 25 years of clinical experience as a licensed psychologist and certified eating disorder specialist. She personally struggled with an eating disorder and fully recovered. Topics we'll discuss:
- How social media affect someone’s body image
- Do diets work
- How does someone know if they have an eating disorder or are just “being healthy?”
Website: https://behindthebitepodcast.com/
LinkedIn: https://www.linkedin.com/in/cristina-castagnini-phd-ceds
Our guest today will talk to us about a concept he calls the Buyer Focused Sales Funnel. Peter has created a framework that removes the need to sell to your customers. Peter's sales process helps sales teams create the "lean forward moment" in any business transaction without the need to pressure the customer into buying your product or service.
During 20+ years in sales and marketing leadership roles in SMEs and in multinational corporations like Canon, 3M and CSC, Peter found that the usual inward-looking and product-focused selling approaches were increasingly failing to achieve the desired results.
It turned out that for a long time buyers have hated being treated by sellers like a sales opportunity. What they have wanted instead is to be educated, advised and guided to enable them to make informed buying decisions.
We'll also talk about what you need to do to make salespeople a succeed.
Website: https://peterstrohkorb.com/sales-assessment
Connect on LinkedIn: https://www.linkedin.com/in/peterstrohkorbsalesmarketing/
Our guest, Ion Macovei, is the founder of Wash Chems. Ion decided to ditch his corporate job to pursue his dream of owning his own business. Timing is everything! On this episode, find out how starting a business during a pandemic actually worked in his favor.
Connect with Ion on LinkedIn: https://www.linkedin.com/in/washchems/
Check out his company website: https://washchems.com/
Jennifer Helene, M.S. is an international entrepreneur for over two decades. Her expertise is in nutrition and behavioral change. She builds teams and creates methodologies that conceive innovation before circumstances demand it.
Guest Website: https://jennifer-helene.com/
LinkedIn: https://www.linkedin.com/in/jenniferhelene/
Yes! Podcasting can absolutely help you generate leads for your business. However, you must build a long term strategy in order to make it work. You need to be consistent and passionate about this type of content. In this episode I'll share some tips and results from this podcast and how podcasting can help you grow your customer base.
Our guest, Terry Begue, is on a mission to teach entrepreneurs how to keep customers for life. As a small business owner, Terry, has built his painting company on the belief that you have to deliver on your promises.
He has written a book and created a course to teach his methodology that uses his 4 principles:
- Likability
- Believability
- Trustability
- Wowability
His advice for entrepreneurs:
"Customers care about how good you are, at who you are! That means you'll need to make a commitment to bring everything from a place of integrity."
Check out Terry's Improv performance - https://www.youtube.com/watch?v=qGPconaCn0I&t=23s
Website: https://www.terrybegue.com/
LinkedIn: https://www.linkedin.com/in/terrybegue/
On today's Episode, I have 2 seasoned business people. Sylvana Caloni is a leadership coach who works with clients internationally. In her early career in global financial markets she was a bond dealer, equity analyst and fund manager. She blends the insights from the fast-paced financial services world and the latest training on learning and development to enable entrepreneurs, executives and self-starting individuals to become more self-aware, more effective and more successful.
Leadership coach and financial analyst, equipping budding entrepreneurs and executives transitioning from the corporate world.
Sylvana and Paul O’Donnell co-authored "Humble Crumbles: Savouring the crumbs of wisdom from the rise and fall of Humble Pie". Following a career leading large and complex financial services businesses in Australia, Asia, the UK and US, Paul O'Donnell mainly points people in the right direction and gives support along the way.
Guest Website: https://sylvanacaloni.com/
Sylvana's LinkedIn: https://www.linkedin.com/in/sylvanacaloni/
Paul's LinkedIn: https://www.linkedin.com/in/paulmodonnell/
My guest Jeremy Streten and I will discuss how businesses can reduce their legal risks.
Jeremy's will share his concept of the Business Legal Lifecycle.
The Business Legal Lifecycle is a handbook for existing and new business owners. It provides a practical pathway to build a successful business.
Top 4 areas of legal concerns for business owners
- What are you trying to achieve?
- Business structure (sole proprietor vs LLC vs corps)
- Proper agreements
- Team member contracts
Special offer for Dadpreneur Listeners: https://businesslegallifecycle.com/dadpreneur/
Connect with Jeremy on LinkedIn: https://www.linkedin.com/in/jeremystreten/
Listen to Jeremy's Podcast: https://businesslegallifecycle.com/podcast/
In today's episode our guest, Jae Hermann, will share her story of failure and success. She helps creative professionals and entrepreneurs tell their story and adopt a badassery mindset.
What is badassery? Badassery is about embracing your vulnerabilities.
Jae has edited content for the Ford Foundation, PBS, and numerous writers, authors, and business owners.
Connect with Jae on LinkedIn: https://www.linkedin.com/in/jaehermann/
Visit Jae's website: https://jaehermann.com/
My good friend, Cristy Harfmann, is back on the Dadpreneur Podcast. In this episode she'll share her experience with Meta aka Facebook when her Instagram page was suspended for no reason. This was a real nightmare for Cristy! Part of her business is built around her 60k plus followers and brands she works with on Instagram. The Instagram page was down for several days. The result, she lost thousands of dollars. Find out how she resolved the issue.
Our guest, Donna Griffit, will share with us the importance of storytelling. Donna traveled the world helping founders and companies develop their story.
On Storytelling
3 things investors look for when entrepreneurs are pitching
- Credibility
- Likability
- Momentum
"Everyone in your founding team needs to be able to pitch the story."
On being your own boss
"On the weekends, be in the weekend!" Donna says she will try not to be on the computer. She outsources everything she can. Especially, if it's not a core competency of hers.
Connect with Donna on LinkedIn: https://www.linkedin.com/in/donnaabraham/
Visit Donna's website: https://www.donnagriffit.com/
In this Episode, I interviewed Sean Glaze. Sean helps leaders build more positive and profitable team cultures with improved communication and accountability. He's alao an author, interactive teamwork speaker, and team building facilitator, who delivers memorable in-person and virtual team building events and conference keynotes that transform frustrated managers into successful leaders. We'll also discuss the theme of his new book "Staying Coachable."
Connect with Sean on LinkedIn.
Rosetta Bryson is a highly sought-after financial strategist, an inspiring speaker, a nurturing mentor, and the founder and CEO of Simple Trader Pro, the largest Black-owned financial technology company in America. She delights in decoding what is often experienced as an inaccessible system. Her simple tools show neophyte and seasoned investors alike how to navigate landmines with confidence and ease. As a Black woman standing in stark contrast to the financial landscape, Rosetta is a visionary exemplar diversifying the world of trading.
Have you ever dreamed of turning your passion or hobby into a blog? Even better, turn that blog into an income generating business. Meet Cristy Stewart-Harfmann! She's the founder of Happy Family Blog. Her mission is to help others find joy in their everyday life. To do this she shares simple celebrations you can create at home, easy recipes that will bring your family together and travel for the entire family. Listen to this Episode of the Dadpreneur Podcast to find a golden nugget or two that may just inspire you to build your own personal brand.
Tips on Improving Your Instagram Performance
- Use Carrousel (3x's more engagement)
- Instagram Stickers on Stories (use question)
- Use Hashtags, click on similar hashtags and engage with those accounts
- Cross promote within Instagrams other features like Reels, Feed, Stories & IGTV
- Analyze Your Instagram Insigths
- Embrace Instagram's New Features
Check out the Happy Family Blog today!
You can connect and follow Cristy across all major Social Media platforms.
- Instagram - https://www.instagram.com/happyfamilyblog/
- Facebook - https://www.facebook.com/HappyFamilyBlog
- Twitter - https://twitter.com/HappyFamilyBlog
- Pinterest - https://www.pinterest.com/happyfamilyblog/
- LinkedIn - https://www.linkedin.com/in/cristinamba/
COVID-19 produced a business boom. 2020 was a record year for business formation. Here are a few other stats that are important for Entrepreneurs.
- 80% of Small Businesses have no employees.
- Less than 2% have 20 or more employees.
- More than 50% of businesses fail by the 5th year in business.
- The number one reason businesses fail is due to lack of market demand for product or service.
Why is it important to understand the data from the Census, Department of Labor and other sources? Simply put, it will help you better understand macro economics and how that impacts your future success.
In my experience as an entrepreneur, in order to succeed you need lots of planning. While a business plan will not eliminate the risk of failing, it will definitely minimize the risk over time. In this episode, I'll discuss ways you can create a scrappy business plan using tools like Gust.com and Strategyzer.
For more check out Episode 20.
Are you a current franchise owner wanting to diversify with the perfect opportunity or a corporate refugee looking for a path to financial freedom? Maybe you are considering dipping your toe into the world of franchise ownership and you would just like some more information about the space. If any of these apply to you, Brynson Smith is the man to talk to and we are lucky enough to have him with us today.
Connect with Brynson Smith on LinkedIn - https://www.linkedin.com/in/brynson-smith/
Nitiya Walker is the Executive Director of Seeds of Fortune Inc. Nitiya created and developed a scholarship non-profit and EdTech Platform that strategically helps young women of color find and apply to scholarships for college, teach career and financial skill sets to promote financial empowerment.
Nitiya was able to recruit 500+ members to offer $15M in scholarships & grants and manage a board of directors of 6 Fortune 500 company executives. Seeds of Fortune assists by helping them find affordable post secondary options, specifically college and teach career, and financial management skills.
Nitiya was a Posse Leadership Scholar at Babson College on a $250,000 scholarship graduating in 2014.
Check out her Forbes 30 Under 30 profile.
Connect with Nitiya on LinkedIn
Listen to my interview with Canix Co-Founder and CEO Stacey Hronowski. Canix is making it easier for the Cannabis industry and its' operators to optimize profit per gram by using the Canix ERP software.
Also featured on Forbes 30 Under 30.
Winner of Startup Battlefield TechCrunch Disrupt 2020
Y Combinator 2019
Connect with Stacey on LinkedIn
Visit Canix
Canix is Hiring.
I had a chance to sit with Antonio Mainolfi of Private Receipt. Antonio is a first stage entrepreneur who recently graduated from FSU - Florida State University-Jim Moran College of Entrepreneurship.
Connect with Antonio Mainolfi
It's hard keeping people safe online. It's even harder keeping kids safe from apps, websites and smart devices. In today's episode I'll discuss the 7 biggest threats to kids and families.
- Inappropriate or fake Content
- Chat Room
- Cyberbullying
- Online Scams
- Phishing
- Posting Private Information
- Cyber Predators
Check out the Habcenter website to learn more about the great work my guest, Bob, is doing. Connect with Bob on LinkedIn: https://www.linkedin.com/in/bobdirocco/
I had the chance to interview Aasim Sani. As a cofounder of Orai, Aasim and his partners made the Forbes 30 under 30 list. Aasim's newest startup, Copycat, is helping developers build UI faster using AI-powered code-generation.
Connect with Aasim on LinkedIn
It's going to be a bumpy road ahead for businesses who want to advertise on Facebook and App Developers who want to monitize their users. The winner will be consumers! App developers are now required to ask users for permission to track Apple customers across the web. What does this mean for Facebook, App Developers, Advertisers and Consumers? I'll discuss the Apple IOS14 update and the impact on the world of Digital Advertising. This will be a 2 part series in partnership with BizHack and SFIMA (South Florida Interactive Marketing Association). In part one I'll discuss the top 5 changes from update
- Changes in App Advertising
- Changes in Mobile Web Advertising
- Optimization and Targeting
- Measurement
- Business Manager Tool Setup
I'll also cover other details suck as;
- AppTrackingTransparency (ATT) - Apple changes the default to a 7-day click attribution setting.
- Targeting limitations - As more people opt out of tracking on iOS 14 devices, the size of your app connections, app activity Custom Audiences, and website Custom Audiences may decrease.
Why Facebook is worried
- More than 19,000 developers and publishers from around the globe.
- The magic happens when you connect the IDFA with the Facebook ID.
I'll also share some Social Media #'s for businesses to better understand how big the world of Digital Ads are in 2021, and that despite this update there are still many opportunities to grow your business online.
In Part II, I'll talk to Tatiana McDaniel. Tati is the CMO of Happy V, a Women’s Wellness company. She understands eCommerce and Facebook Ads.
Today I sat down with Tim Snow, the President of the George Snow Scholarship Fund in Boca Raton, Florida. The George Snow Scholarship Fund, established in 1982, has been helping students achieve their educational goals with substantial scholarship awards going towards their secondary education needs. In 2020 alone the fund awarded over $1.5 million in scholarships and support to 161 students within the Boca Raton community. Along with discussing the fundraising efforts and what the selection committee looks for in aspiring Snow Scholars, Tim also talks about what steps aspiring entrepreneurs can take to build a successful non-profit in your community that will be helping people for years to come. We hope you enjoy this episode and learn some tips from an expert in nonprofit leader!
We hope you enjoyed today’s episode with Tim Snow, the President of the George Snow Scholarship Fund! Be sure to check out all the resources they have to offer by visiting his website and connecting with him on LinkedIn. Stay tuned for many more episodes interviewing experts across a wide array of business fields right here on the Dadpreneur Podcast. You can find all of our past episodes on Spotify, Apple Podcasts or wherever you listen to your favorite podcasts. Until next time, I’m Alex Oliveria!
Learn more about the George Snow Foundation
Connect with Tim Snow
We all know how hot podcasting is these days. But it can be really difficult to get started in this Digital channel. Why? Because it requires lots of planning and a long term content strategy. On this Episode I'll sit with David Perez and discuss ways you can get started in the world of Podcasting.
You can learn more about David and his company here: https://audiencecoach.com
On this Episode I spoke to Melinda Holmes. I invited her to the show to share her expertise in helping businesses improve their Customers' Experience. Originally from Brooklyn, NY, but she also loves nature and wellness.
Sign up for a complimentary 15 minute session to discover what the business can start doing today to turn buyers into lifetime customers. https://www.abovethelead.com/breakthrough
Connect with Melinda on LinkedIn
https://www.linkedin.com/in/abovethelead/
I had the opportunity to sit down with Matt Wigler and talk shop. Matt is an entrepreneur, musical artist, and public speaker based in Miami, Florida. He is Founder & CEO of MHW Live Music and Wigler Group. Matt has an active career as a jazz & blues artist, and performs with his trio at venues and festivals around the world. He also speaks on topics including entrepreneurship, business-to-business sales, and building strong company culture in a remote work environment.
Connect with Matt on LinkedIn
Have you ever dreamed of turning your passion or hobby into a blog? Even better, turn that blog into an income generating business. Meet Cristy Stewart-Harfmann! She's the founder of Happy Family Blog. Her mission is to help others find joy in their everyday life. To do this she shares simple celebrations you can create at home, easy recipes that will bring your family together and travel for the entire family. Listen to this Episode of the Dadpreneur Podcast to find a golden nugget or two that may just inspire you to build your own personal brand. Check out the Happy Family Blog today!
You can connect and follow Cristy across all major Social Media platforms.
- Instagram - https://www.instagram.com/happyfamilyblog/
- Facebook - https://www.facebook.com/HappyFamilyBlog
- Twitter - https://twitter.com/HappyFamilyBlog
- Pinterest - https://www.pinterest.com/happyfamilyblog/
- LinkedIn - https://www.linkedin.com/in/cristinamba/
Joining us today is Ian Bower, founder of Graphic Rhythm. Pivoting from his role as a trained chef to creating a successful and innovative graphic design firm is not easy, but Ian happily took on the challenge. He has developed a passion for helping small businesses build customer confidence and loyalty through strong visual content and he is here to share some valuable information that he has learned along the way.
I had the opportunity to sit down with John Davis. He's internationally known Speaker, Comedian, Fight Director and Action Hero. As an international entertainer, John has traveled extensively throughout the world speaking to audiences of all ages and backgrounds in 30 countries and over four thousand live performances. John encourages his audiences to set and reach their highest potentials and awaken their inner action heroes!
On this Episode of the Dadpreneur Podcast I'll be talking to Tyler Foley. He'll share his secrets to networking better. Get Ready for one Incredible show! Tyler will make them laugh and smile. He may even dispel the misguided myth that visualizing an audience naked is the best thing a speaker can do to calm their nerves.
Actor and performer for 35 years. Selected credits from IMDB include: Sex, Lies & Murder (TV Series), Tru Calling (TV Series), Valentine, Freddy vs. Jason, Carrie (TV Movie), Just Deal (TV Series), Door to Door (TV Movie), See Jane Run, Jeremiah (TV Series), The Sausage Factory (TV Series), You, Me and the Kids (TV Series), and Cold Squad (TV Series)
Safety consultant, instructor, and Keynote Presenter for 10 years.
Author of the #1 bestselling book: The Power To Speak Naked
Funny AF with a 100% entertainment guarantee or your money back!
Connect with Tyler on LinkedIn.
5 Insider Secrets to Speak with Confidence, Communicate Effectively & Win Your Audience!
Download Your Free Guide
Cory Lee is an entrepreneur, business builder, and leader developer. He was trained and mentored by the world-renowned leadership expert John Maxwell and is now an executive director with The John Maxwell Team. In 2012 Cory and his wife opened their first business, a physical therapy clinic located in a town of only 1,100 people. Within 5 years they were billing over $2 million per year from that one location and had opened and successfully sold 2 physical therapy clinics and 4 gyms. Cory is an accomplished speaker and is often invited to speak and train employees at companies looking to develop a culture of leadership. He also provides individual leaders with opportunities to maximize their own growth through one-on-one coaching and mastermind groups. Cory is most passionate about helping entrepreneurs navigate business growth but not at the expense of their faith, family, and fitness. When he isn’t helping companies and individuals grow, Cory can be found spending time with his family. Cory and his wife of 14 years Kimberly reside in Mississippi and have 3 children: Colton (9), Kendall (6), and Brady (4).
You can connect with Corey on LinkedIn: linkedin.com/in/cory-lee-727ba0b2/
Business Owners, CEO's and most professionals in a leadership role are usually successful because they do their jobs well. All too often Social Media Marketers are telling business owners they need to be on Social Media, especially LinkedIn. I'm hear to tell you that's BS. I know plenty of leaders who don't spend a minute on Social Media and are still building a business and personal brand. Listen to this Episode to hear my thoughts on this topic.
On this Episode I interviewed Michael Ferree. Michael is the Founder & CEO of Lead Generation World. As if running 1 conference weren't enough, Michael also runs Contact.io and the LGW Podcast.
Michael has spent over a decade in the performance marketing industry as both a buyer and a generator of Internet leads. He is well respected in the lead generation industry for his leadership on the LeadsCouncil, writings and presentations on the topic of lead management, call center services & online marketing.
Michael has a passion for seeing companies and individuals gain success within the lead generation industry through education and networking. As a continuation of this passion, he also launched LGW Jobs which helps connect companies looking to hire lead generation professionals with individuals that have the highly sought-after performance marketing skills they are looking for.
If you want to generate leads online you need to implement an Email Marketing strategy. Find out more on this Episode!
On today's Episode I have the pleasure of sitting down with Jennifer Kovach. Her title may be Director of South Florida Operations for the Jim Moran Institute For Global Entrepreneurship, but that is only the tip of the proverbial iceberg in her professional and personal life. At her start in 2012, Jennifer was tasked with establishing the division from the ground up and within three short years she created a full-scale entrepreneur and nonprofit leadership training division serving the community through Small Business and Nonprofit Executive Programs, Expert Speaker Series, CEO Peer2Peer roundtables, and an annual Small Business Leadership Conference. In addition to her job, however, Jennifer a native of South Florida has long been dedicated to the community. In the past, she has worked at Children’s Home Society, Kids in Distress and Family Service where she held important counseling and supervisory positions in these vital organizations. She then moved into the economic development sector, serving five years as a Director with the Technology, Enterprise and Development Center. This was the perfect segue into her present role at the Jim Moran Institute. As if that isn’t enough, she is also a parent and spouse. With a lot on her plate, Jennifer moves forward with tremendous grace and success in all she does.
You can connect with Jennifer on Linkedin - https://www.linkedin.com/in/jenniferbrinkovach/
If you're a Small Business Owner and interested in getting help to scale or improve your business check out the SBEP program https://jimmoraninstitute.fsu.edu/programs/small-business-executive-program
JMI also offers programs for Nonprofit organizations https://jimmoraninstitute.fsu.edu/programs/nonprofit-executive-program
The Jim Moran Institute will also be hosting a Leadership Conference in Orlando on June 9-11th.
On this Episode I'll discuss the basics of PPC Advertising as a vehicle for generating leads. Pay-perclick is an internet advertising model used to drive traffic to websites, based on advertisers (your business) paying for clicks to their website/ad/landing page. This strategy gives you better command over the terms you wish to interact with. A validated way of getting into the mind of your customers is to find the keywords potential customers type into search engines when searching for your products or services.
Tools
AdZooma
In a nutshell, Adzooma is an all-in-one advertising management platform designed to make managing your Google, Facebook and Microsoft ads easier and more efficient.
Knowing your business story is essential… but not enough.
The BizHack Lead Building System™ is a proven methodology for small business marketing. BizHack founder Dan Grech, a Pulitzer-prize winning former journalist with NPR and PBS, developed the Lead Building System™ over 7 years working with more than 700 small businesses around the world and across every industry.
The LBS has three elements: the Foundation, the Six Pillars, and the Nine Steps. The Foundation is your Business Story, your personal motivation for running the business, and its core purpose in the world.
During this interactive 90-minute business storytelling session, Dan Grech and Alex Oliveira will go through really interesting exercises to help you discover your business story. Whether you’re B2B or B2C, selling products or services, this session will give you a step-by-step playbook in selling to strangers online.
Cost: Free and open to the community
Register here
On this Episode I'll discuss the partnership between Google & Shopify. This is great news for the merchants using Shopify. Soon they'll be able to publish their SKU's to the Google Shopping feeds with a few clicks. https://blog.google/products/shopping/more-ways-to-shop
In this Episode I had the opportunity to talk to Tom Schwab. Tom knows how to build an online business. He’s done it successfully several times, and now helps others find online success with podcast interview marketing. In this noisy digital world, you can’t break through the noise, you just add to it. Instead, you need to get in on the conversation where your ideal customers are already listening. As a Navy veteran who ran nuclear power plants, and an inbound marketing engineer, Tom Schwab has a refreshingly unique approach. He focuses on time-proven strategy, then supercharges it with today’s technology and podcast interview marketing. An author, speaker, and teacher, Tom helps you get more traffic, leads, and raving customer fans by being interviewed on targeted podcasts.
Tom was generous enough to create a special offer for Dadpreneur listeners. Go to this landing page on his website and get a free copy of his book.
https://interviewvalet.com/dadpreneur/
In this bonus Episode I'll highlight 4 Small Businesses grants that offer up to $10,000 for free.
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Hootsuite's Social Media Makeover. The winner will receive $5,000 for social media ads, $5,000 to spend with an agency, Lifetime access to Hootsuite, all access to Hootsuite Academy and a Video Creator Kit. Apply by May 31, 2021 - https://www.hootsuite.com/small-business-contest
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Nav's Small Business Grant. Nav, a loan and credit card matching service, recently opened its 2021 round of grants to help small business grow to the next level. The grand prize winner receives a $10,000 grant and the runner-up received $5,000. Applications are open through May 31, 2021. https://www.nav.com/business-grant-contest/
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GoFundMe Small Business Relief Fund. GoFundMe’s Small Business Relief Fund will match $500 grants to qualifying small businesses that have been negatively impacted by COVID-19 and raise at least $500 through a GoFundMe campaign. The fund is backed by GoFundMe and corporations like Intuit QuickBooks, Yelp, GoDaddy and Bill.com. Small business owners with existing campaigns can add the hashtag #SmallBusinessRelief to their campaign and fill out this form to confirm their business. https://www.gofundme.com/c/small-business-relief-initiative-and-fund-faqs
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KKR Small Business Builders. KKR launched its Small Business Builders fund in partnership with Hello Alice to provide COVID-19 recovery grants of up to $10,000 to small businesses. In addition to capital, grantees also gain access to technical expertise, mentoring and coaching opportunities from KKR, as well as Hello Alice's network of resources and online community. https://kkr.helloalice.com/
Here are 10 surefire ways to improve your SEO:
-
Create quality content
-
Identify the best keywords for your business
-
Improve your website load speed
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Build links to quality and relevant websites
-
Write unique & relevant meta tags, descriptions & sub-headings for every page
-
Manage your Google My Business profile
-
Optimize your images with the proper tags
-
Use a simple, readable URL structure
-
Create quality content on a consistent basis
-
Learn from your web analytics reports Everyone wants to be on page 1, and there are hundreds of ranking indicators that you can optimize your website for.
These 10 are great stepping stones to getting there.
- How Will The Upcoming Google Algorithm Update Impact My SEO?
- Google My Business For Local SEO
- 21 Questions To Ask An SEO Before You Hire Them
- How Does Voice Search Work With SEO?
- Marketing Evaluation
For the record, the tools we chose to list below are tools we’ve either used in the past to help our clients succeed or we currently use to conduct SEO research and strategy. None of the links below are affiliate links. We’re not being paid any fees by the companies below. As is the case with any other piece of software, you need to determine what you like about each application. I would focus on pricing, features and support. An important feature for you should be the type of Reporting the application offers. It’s especially helpful to buy a tool that offers real time chat. Another element that may be the deciding factor for your and your SEO should focus on how much training and content to help educate you and your team they offer.
General Technical Tools
- SEM Rush
- MOZ
- Alexa
- Google Search Console
- Ahrefs’
- Screaming Frog
- Similar Web
- PageSpeed Insights
- Mobile Friendly Test
- Google Analytics
- Google My Business
SEO Plugins for your CMS
While the tools below focus around the WordPress CMS (content management system), there are plenty of options for websites built on Joomla, Drupal and many other content management systems.
- Yoast SEO for WordPress
- All In 1 SEO Pack
- WP Meta SEO
- Rankie
Keyword Research
- Answer The Public
- Google Keyword Planner
- Keyword Hero
- Google Trends
- Also Asked
- Keyword Tool
On-Page SEO
- Rank Math
- Google’s Rich Results
- Arefs’ Toolbar
Link Building
- Hunter
- Scraper
- Streak
- Link Assistant
Digital Marketing and SEO Content you can trust.
- OMCP Podcast
- SEM Rush Webinars
- Follow Google Search Liaison Twitter account
- Prediq Webinars
- Bing Webmaster Tools
- Google Search Console
- Digital Analytics Association
- Free 75 page Online Lead Generation eBook
What is a marketing funnel? A marketing funnel defines the buyer journey from product or service and brand awareness to purchase completion. Funnels provide a framework that enables marketers to track each touchpoint of the customer journey as they turn into prospects or leads, and as leads convert to customers. The funnel also helps companies understand where and how leads and prospects are not converting, how to optimize the sales cycle, measure Marketing ROI, and create a better, personalized customer journey. Understanding your Marketing Funnel will help you increase leads generated and get more sales. When a marketing funnel is done right, it should improve user experience thus increasing brand loyalty, and help you improve your marketing strategy over time.
For decades, buyers predictably went through the marketing funnel 1 stage at a time, from top to bottom, wide to narrow. The digital age has made it more complex to make such predictions. For example, today, your customers will do more research before buying a product or service because they have more information at their fingertips. Smartphones and internet connectivity makes it easy for the prospect to do all the research before they reach your store or website. If they like your offer they may continue down the funnel, but if it doesn't click they may take a step backward or even exit your funnel. While you can retarget these users with remarketed ads it may end up costing you too much to acquire each new client.
Why is it important to understand your Customer Journey?
Understanding your customer’s journey is important because it is a strategic approach to better understanding customer expectations and for optimizing the customer experience. There are a number of benefits to mapping out the customer journey such as:
- Enhance the Customer onboarding process
- Compare the customer experience you’re delivering against what the customer actually received
- Learn the differences in buyer personas from when they’re a prospect to customer
- Understanding the workflow and touchpoints in your buyer’s journey
https://www.prediq.io/customer-journey-through-your-digital-marketing-funnel/
In this bonus Episode I'll briefly discuss ways you can conduct a Marketing Evaluation. Keep in mind that the evaluation questions will change depending on your goals. For example, if you're evaluating based on performance vs how you compare to the competition, the questions will change. Download this Free 15 page Marketing Evaluation Questionnaire.
On today's episode I have the opportunity to speak to BizHack's founder, Dan Grech. Dan has been the head of marketing at two startups and a billion-dollar corporation. Dan is an expert storyteller who worked as a business correspondent at NPR’s Marketplace and PBS’s Nightly Business Report. He has trained hundreds of business owners in online lead generation and advanced digital marketing best practices to help them compete in an increasingly digital world.
About BizHack's Premiere 12-week Course: The Digital Marketer's Edge** The Digital Marketer's Edge is a 12-week program for business owners to find their edge in the digital world. Apply here: apply.bizhack.com
Connect with Dan Grech on LinkedIn - https://www.linkedin.com/in/dangrech/
Creating content is really hard. Even harder is doing it consistently. The biggest challenge with creating content is being able to monetize it. If you can't get paid for the content you create, eventually you have to move on. In this Bonus episode I'll discuss opportunities for monetizing your content and creations online. It's a great time to be a creator!
Monetizing your Podcasts
- Spotify
Introducing paid subscriptions, made simple for you and your listeners
https://podcasters.spotify.com/blog/paidsubscriptions?utm_source=email&utm_medium=emailmarketing&utm_campaign=2021q2_podcastmarketing_btsq2
- Apple
Apple Podcasters Program overview
https://podcasters.apple.com/support/apple-podcasters-program-overview
Monetizing your Videos
- Youtube
Introducing the YouTube Shorts Fund
YouTube Shorts Fund, a $100M fund distributed over the course of 2021-2022.
https://blog.youtube/news-and-events/introducing-youtube-shorts-fund/
- Tik Tok
https://creatormarketplace.tiktok.com/
- OnlyFans
https://onlyfans.com/
- Amazon
https://aws.amazon.com/media/resources/monetization/
Monetizing your Newsletters
- Get Revue by Twitter
https://www.getrevue.co
- Substack
https://substack.com/
- Patreon
https://www.patreon.com
Monetizing your Social Media Profiles
https://www.facebook.com/facebookmedia/solutions/monetization
https://blog.twitter.com/en_us/topics/product/2021/introducing-tip-jar.html
- Twitch
https://affiliate.twitch.tv/
Monetizing your Courses & Memberships
- LearnDash
https://www.learndash.com/
- Teachable
https://teachable.com/
- Memberpress
https://memberpress.com/
- LearnPress
https://thimpress.com/learnpress/
- Karat
If you're looking for a way to fund your Creator venture, check out Karat Card. It's the first ever black card built for creators.
https://trykarat.com/?referral=x2rzsIxdQ
When it comes to the “offer,” your team needs to think about the product or service it wants to generate leads for. The offer is simply one part of the marketing mix. The marketing mix is a foundation model for businesses, historically referred to as the “4 Ps” (product, price, place, and promotion). You want your product/service to fulfill a certain consumer demand or be so compelling that consumers believe they need to have it. It’s important to understand consumer behavior as well as sales cycles of similar products. If there’s one step to pay extra close attention to, it’s definitely this one.
All too often companies launch products and services without any feedback from their would-be customers. While I understand most small businesses do not have the budgets to run focus groups, it can be as simple as inviting 20, 50 or 100 current and past clients to tell you what they think about the offer. The feedback can help you figure out price positioning, what distribution channels to promote the offer in and how to promote it in the marketplace. Your graphic designer will need to create mock ups of the online ads. Those ads need to be consistent with your website branding, direct mail assets and all other types of creative assets. This is true for both the visual aspects of the ads but the copy as well.
To create and manage a successful campaign or offer you'll need to be clear on the following:
- Team
- Budget
- Timeline
Try using SMART goals (Specific, Measurable, Achievable, Relevant & Time-bound
On the other hand if you decide to hire an outside agency here are some questions you should ask;
❶ Have you created a campaign in my vertical? ❷ Can you provide sample work and references? ❸ How will you measure your efforts? Can you share a few Case Studies? ❹ What are the latest techniques and trends? ❺ What kind of tools do you use? ❻ What kind of reporting will you deliver? ❼ How long will it take to see results? ❽ How much will it cost? ❾ Who will I be working with on my campaign? ❿ What’s the length of your contract?
The cost of generating leads is a tricky topic of conversation. Every business owner would love to generate leads at the lowest possible cost. The reality of quality versus quantity is as true here as it is in other areas of our lives. Simply put, YOU GET WHAT YOU PAY FOR! For example, most Personal Injury Attorneys understand that a PI (personal injury) lead is worth $200. The CPL (cost-per-lead) isn’t created out of thin air. This is what the data shows across several digital advertising channels. It’s based on the very complicated, often auction-based online advertising system. Supply and demand is basic economics.
If Lead Generation Company X comes around offering you that same PI lead for $25, it should probably raise some red flags. It never ceases to amaze me how intelligent business owners will quickly part with their money in hopes of an easy win. Every business is different; therefore every calculation of cost per lead will be different. This is a number you should be familiar with for your particular business. Here’s an easy way to calculate your cost per lead or cost per sale. The example below will help you decide on what a lead is worth to you. . There are many other variables to consider, but the answer to how much you should allocate for an Online Lead Generation campaign lies in your numbers. Questions you should ask to determine your budget;
- How much more revenue do we want each month?
- How much will I sell my product or service for?
- What’s my current lead-to-sale conversion rate?
Visit the Dadpreneur website to learn more.
Are you looking for new channels to generate leads in? Try out Tik Tok Ads.
You can run a Lead Ads campaign for as little as $60.
You can set up a free account here - ads.tiktok.com
Here’s a summary of the TikTok statistics you need to know in 2021:
- TikTok has 689 million monthly active users worldwide.
- The TikTok app has been downloaded over 2 billion times on the App Store and Google Play.
- TikTok ranked as the top most downloaded app in Apple’s iOS App Store for Q1 2019, with more than 33 million downloads.
- 62 percent of TikTok users in the US are between 10 and 29 years old.
- TikTok has been downloaded 611 million times in India, which is around 30 percent of the app’s total global downloads.
- When it comes to the daily time spent on TikTok, users spend an average of 52 minutes per day on the app.
- TikTok is available in 155 countries, and in 75 languages.
- 90 percent of all TikTok users access the app on a daily basis.
- In less than 18 months, the number of US adult TikTok users grew 5.5 times.
- There was an average number of more than 1 million videos viewed every day in a year.
Source: https://www.oberlo.com/blog/tiktok-statistics
If you're tired of doing Email Marketing using tools like Constant Contact, Mailchimp and others, or if you're not doing email because you can't find the time, Twitter's Revue is a great alternative. It's quick and easy to set up email blasts. The tool is not as sophisticated as other Email Marketing platforms. Perhaps, this is what you need to be consistent with your Email Marketing.
https://www.getrevue.co
Revue makes it easy for writers and publishers to send editorial newsletters — and get paid. Start a newsletter for free You own your list, forever Bring the audience you've built, and take it with you anytime.
Did you know? 35% of email subscribers open an email based solely on the subject line
Contact Dr. Ann Root at Florida Atlantic University
You can connect with Dr. Ann Root on LinkedIn
Welcome back to the Dadpreneur Podcast! In this Episode we're covering the topic of Content Management Systems. We're on Episode 10 of 17 for the Online Lead Generation Master Class. We're covered everything from Audiences, Website Audits, Landing Pages, Keyword Research, Lead Nurturing Tactics to Analytics and Optimization.
It's no secret that I'm a huge fan of Wordpress. Now, whether you build your website on Wordpress, Drupal, Joomla, Wix, Shopify or any of the other hundreds of CMS's it makes no difference to me. I'm only speaking from my experiences of building thousands of websites to generate millions of leads in the past 10 years. WordPress is a dynamic open-source content management system which is used to power millions of websites, web applications, and blogs. It currently powers more than 41% of the top 10 million websites on the Internet.
There are numerous brands using Wordpress. Here are some:
- Rolling Stone
- The White House
- Walt Disney Company
- Vogue
- Zillow
- Katy Perry
- Snoop Dog
- Jay Z
Check out the Infographic below to learn more about Wordpress. Source: Hosting Tribunal
To follow along you can Download The eBook for free.
There’s no shortage of Content Management Systems for you to build your website on. From Wordpress and Joomla to Drupal and hundreds more. After generating 20 million leads and having launched thousands of websites and online lead generation campaigns, I can say without any hesitation that Wordpress is the best option for most use cases. As it pertains to security, it’s no less secure than other systems. If you update your Wordpress monthly along with the plugins, manage your hosting and passwords regularly, you’ll probably never experience any security issues. Plus, the Wordpress community is worldwide. There are thousands of local community meet ups. You can also view thousands of video tutorials on Wordpress.tv. Lastly, you can choose to attend one of hundreds of Wordcamp conferences around the world. You’ll meet Designers, Developers, Entrepreneurs and thought leaders. I was on the organizing committee for WCMIA – WordCamp Miami for many years. I even had the honor to speak at this conference and run the digital marketing campaigns for several years. There’s no way I can write this eBook and not mention the Wordpress king himself, Mr. Matt Mullenweg. He was only 19 when he launched Wordpress. You can find him here https://ma.tt/.
10 Reasons you should choose Wordpress for your website & CMS (content management system)
❶ Free and Open Source ❷ Automatic is the parent company ❸ Tons of options for Plugins(applications that run on your website to help you accomplish your goals) ❹ As of June 2020 WordPress powers 37.6% (source: w3techs.com) ❺ Their CMS and Visual Editor work great ❻ Lots of options when it comes to Themes (you’ll want to check out Themeforest or Creative Market) ❼ Blogging made easy ❽ Search Engines like Google and Bing love the platform (SEO made easy by plugins like Yoast) ❾ Flexible options for updating your site and growing your company ❿ Accessibility & a Community of passionate Developers around the globe work on improving the CMS everyday
Jazzers and Release Dates WordPress core developers share a love of jazz music, and all our major releases are named in honor of jazz musicians we personally admire. Here’s a list of releases and the musicians they were named for. You can listen to a Last.fm station of all the musicians we named a release for.
5.7 Esperanza Spalding March 9, 2021 Building an App from a Wordpress Website is simple. Learn how with AppPresser.
Wordpress Security
The most comprehensive Wordpress Infographic
What does the future of Professional Networking look like?
Meet Lunch Club, an AI superconnector that makes introductions for 1:1 video meetings to advance your career.
https://lunchclub.com
In this Bonus Episode I'll share 3 events hosted by Google.
Grow With Google
May 5, 2021 at 12PM EST
Sell More with an Engaging Email Marketing Strategy
In this Partner Digital Series workshop hosted by Google andConstant Contact, you’ll learn how to engage customers with well-designed emails, segment your customer base to deliver tailored messages, and track performance to refine your strategy.
Audience: Small businesses
Products/Skills Covered: Constant Contact, Google Analytics
Google Marketing Live Stream
Join us on May 27 at 8 a.m. PT
Google Marketing Livestream 2021—a virtual event where Google will announce new products and share the latest trends and insights. You’ll also hear from industry leaders who have transformed their businesses to adapt to the new realities.
Google I/O
May 18-20
Connect with developers from around the world at this year's virtual Google I/O for thoughtful discussions, hands-on learning with Google experts, and a first look at our latest developer products.
Google Search Central
VidSummit 2021
September 28-30, 2021
Where The World’s Top Video Influencers, Video Marketers And Brands Reveal Everything They Know About Turning Videos Into Sales - 60+ High-Level Speakers. Get Access to the world’s leading experts on audience growth, brand building and influence gain, all the one room, just for you.
Email Marketing Checklist
- Choose The Right Tool
- Choose Offer & Value Prop
- Design & Optimize Landing Pages
- Create a Workflow & Automate Your Funnel
- Upload Lists Subscribe Button
- Set Up & Test Tracking Tools
What’s Your Email About?
- Welcome
- Onboarding
- Promotion
- Community
- Company News
- Product Launch
- Award
- Event Announcement
- Video Launch
- Thank You
- Review Request
- Birthday
Mobile Matters!
- Optimize images
- Verify text doesn’t run off the screen
- Ensure text is big enough to read and links are clear
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EmailData: 61.9% of all emails are opened and read on a mobile device
11 Must Haves
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Keep It Short and Sweet
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Opt-Out/Unsubscribe Page
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Links to Webpages
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Send Subscribers To Your Website
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Try Using Video
-
Create a Survey
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Run a Contest With a Prize
-
Try multiple CTA’s - Call To Action
-
Test Days & Times of Blast
-
A/B Test Subject Lines
-
Personalization Increases Engagement
Personilization
- Use subscriber names in the email subject line and body
- Use the company name in the email body
- Content that’s relevant to the subscriber’s interests
- Suggestions for products based on the subscriber’s past purchases
Email Marketing Themes
- Solutions to pain points
- Curiosity prompts action
- FOMO - the fear of missing out
- Funny works every time
- Emojis help you standout
Did You Know?
- 35% of email subscribers open an email based solely on the subject line
- People spend 2.5 hours per weekday checking personal emails at work
- 56% of emails get read on iPhones or in Gmail
- 82% of marketers send emails with subject lines of 60 characters or less
The Cookieless Future for Marketers and Advertisers and the Evolution of the Digital Ads Ecosystem.
Measuring how well your campaign is performing is essential to the success of your lead generation campaign. Adopting lead scoring tactics will help in identifying the nature of the leads that are coming to buy your products or services. Potential factors that are included in determining the score of the leads are demographics and behavior of the people or the individuals looking at your business. You’ll determine how much of a “fit” the potential client is with your brand. This information is effective in understanding the qualifying criteria for the leads you will want your team to spend their valuable time on. You may want your rookies or new hires to spend their time working the lower scored leads and leave the high scored leads to your superstars. You can score leads from cold to warm to hot. Rookies work the colder leads while senior team members get the hot leads -- because the higher the score of the lead, the higher the chance that lead is going to convert itself into a sale. You’ll also use analytics tools to determine click-through rates (CTR), conversion rates, cost per customer and more to measure the success of your campaign.
Once you measure the performance of your campaign, you will want to optimize based on the results. You’ll see what’s working and what’s not working and make any necessary changes to help your campaign perform better. Optimization is a constant in your lead generation efforts -- some tactics that once worked well will no longer work, and you’ll need to stay vigilant in optimizing your campaigns for optimal performance. This helps ensure you’re not wasting precious time and resources.
Digital Marketing Now is my way of informing my fellow Digital Marketers, Entrepreneurs and Small Business owners about the trends and news about Digital Marketing they need to focus on. My team and I curate Digital Marketing content on a daily basis, so this is a good way of sharing quick bites. I also realize from doing a Clubhouse appearance that many of my connections have no interest in joining the very exclusive app. These episodes will run 4-7 mins long. I'll be testing going live at different times of the day in the coming weeks. All episodes will be uploaded to the Dadpreneur Podcast as "Bonus" episodes.
In this episode I'll discuss Apple IOS14 update. Beginning this week Apple will force app developers to ask users for permission to track Apple customers across the web. Tracking is currently on by default.
Facebook's is the biggest App Developer who's been complaining about this for months. They say if Facebook can't track users, advertisers won't be able to use the IDFA to match your purchase with the ad you clicked on. So what? What did Advertisers do prior to 2012? Apple's move is great for consumers.
How Do You Qualify Leads?
A prospect is someone who has the potential to become a customer. If your team is not able to qualify a lead, meaning determine if they are a true prospective buyer of your product or service, then your team members may be wasting their time on a customer who does not even want to make a purchase. That is the reason why lead scoring helps sales representatives to only talk to people who are interested in buying your products. To qualify your leads, you must determine if they are in the market for your particular product or service, if they can make the purchase (i.e. can pay for it and is authorized to do so), and if they plan to do so in the determined time period.
Firstly, get to know who your buyer is. You’ve created your buyer personas -- determine where this lead falls within those personas. Ensure they’re part of your target audience. Next, examine what actions the leads are taking on your website. Are they looking at products in your ecommerce store, attending your webinars, looking at your blog posts? This will help you identify the interests of your lead, which helps you understand if they’re a qualified lead. When using social media channels, utilize the marketing analytics given for each social media platform to understand the traffic that is coming for your services. This will help you to understand the interests, needs, and problems of every lead that is clicking your ad, landing page or website. The end goal of the business should be to convert these leads into marketable sales that can benefit the company and the marketing team as a whole.
How Do You Nurture Leads?
The next step in your lead generation and management process is to nurture your leads. Lead nurturing is the process of creating relationships with the leads at the early life stages of the marketing funnel, and also through each stage that a lead passes through until becoming a customer. Lead nurturing campaigns are run to maintain relationships with the customers from their initial contact with your business through the time they become a customer. Through delivering content that addresses the concerns of your customers and responds to their interests, you will effectively introduce solutions to their problems and pave the way to delivering options that contribute to long-term consumer partnerships and revenue. You may choose to use a marketing automation program to help you efficiently nurture leads. 57% of vendors regard lead nurturing to be one of the content management program's most critical components. While growing a company, it's important to use automated tools to cultivate the leads and ensure that you reach your customers throughout every stage of the purchasing process. Studies show that businesses make 50% more revenue at a reduced expense of 33% when they focus on lead nurturing. This implies that the ROI is much higher if the company concentrates on nurturing, which is why lead nurturing is extremely important as part of your online lead generation plan. The time needed for the lead to be nurtured is well worth it, due to the high ROI.
Once a lead enters your system, your sales team has to manage the information it has gathered from the lead. You should track where the leads are converting - TOFU (top of the funnel), MOFU (middle of the funnel), or BOFU (bottom of the funnel). TOFU buyers are among the widest audience you’ll have --these buyers are just recently aware of a problem they’re seeking a solution for, are beginning their research and hence, they’re the least likely to convert. MOFU buyers are your target audience - they may already know about your product or service, your brand and may even already be a lead. BOFU buyers are in the decision-making stage. These are your most valuable leads, and ideally you’d have already established a relationship with them through the other stages in their customer journey. While determining your nurturing practices, you’ll also need to consider that the for your potential customers is different depending on the product or service you offer. For example, many customers shopping for a new car begin their research 3-6 months before they are actually ready to buy. With sales funnels prolonging, customers becoming more autonomous and life span diminishing, the demand for pragmatic, successful lead nurturing continues to expand. Since these clients will stay in the sales cycle for a longer period of time, that means you'll likely need to communicate with them multiple times. Which brings us to communication channels. How will you communicate with your leads? The you choose should allow you to interact with your potential customers in ways they prefer. Some prefer phone calls while others will interact better with email or SMS.
You can determine these preferences by giving your leads the option to choose and respecting those choices. A very important element of lead nurturing, details how you will engage your customers through your chosen communication channels. For example, you may choose to send a coupon via SMS, or you may host a contest on social media, or you may send a rebate via email. If you keep the lead engaged through your sales cycle, you’ll continuously move them to the goal line and score that sale. Also a part of nurturing your lead, is the process of comparing two marketing assets to determine performance. This is relevant because your communications must be constantly fine-tuned in order to achieve top performance. Many marketing automation platforms have A/B testing built into the system. This helps you understand how well or how poorly your communication channels are performing, and then tweak to improve. Some leads respond well to communications such as free e-books related to your industry or periodic newsletters sent to their inbox. These methods can be effective in moving a lead down your funnel. Creating catchy content for these lead nurturing campaigns is a must, as ideally they are going to convert themselves into a sale in the future. Educating and demonstrating your services to potential customers is an integral part of all of the campaigns that the business is going to run. The goal of the business, in the end, should be to convert these leads into marketable sales.
The content that is to be shared should have a maintained content map that will help in determining the type of content that is going to be published. Your sales team should be in personal contact with the potential client to build a friendly relationship with them. Do include a relevant call to action in every piece of content that is going to be delivered to the customer. Remember that nurturing is never about selling right away. Rather it is about encouraging true dedication and sharing your company’s core values and mission to your potential customers, beginning a hopefully long-lasting relationship. This is the cornerstone of a good lead management program. At this point, you’re ready to get the hot leads to your top salespeople. Make sure that the marketing team is providing correct and consistent information regarding the lead that is being generated, which helps maintain consistency between the team and the customer. Ensure that the research team of marketers is also researching the information regarding each lead proficiently so that further communication with the lead can be done by the means of whichever communication channels you’ve chosen to employ.
If you don’t already know, there’s a difference between web design and web development. Both function differently, and both should typically be done separately and treated as individual parts of your website design process. While I don’t believe in unicorns or the infamous “jack of all trades,” I do believe that you can find a good designer AND a good developer, who may or may not be on the same team, who will work well together on your project. Combine those two parts with great content and you’re all set for the website you need to help your business succeed. The cohesiveness between all three parts is vital to the overall functionality and style of your website — one really can’t exist without the other.
Design vs. Development
The first part of creating a website is the design. This is what your site will look like, how it will function, what images you’ll want, etc. You can find many design templates, where you simply change the colors and content and your developer sets it to go live when ready. If you already have a website up, your first step will be to figure out what works, what doesn’t, what changes you need and which parts of your current website you want to keep. You’ll want to look at your competitor’s websites and take note of what you love, hate, or feel indifferent toward. This is the discovery part of your process. You can choose to perform this due diligence yourself, but if it’s within your budget, you may prefer to have the designer and developer (who may both be working in one agency) do the discovery for your business. Don’t forget to find out what they will be charging you for discovery and revisions. If you’re doing this part yourself, then you’ll want to start by creating a map of your website to pass along to the designer, who will be able to build a wireframe.
Every agency, design shop and designer approaches the wireframing from a different angle. They may use mockup tools like Balsamiq, Invisionapp, Mockingbird, UXPin, Visio and others to get you a prototype. You should expect to pay for this service. Think of it like building a house. You pay the architect to create the basic design. If you choose to hire them to create the blueprint, then you’ll have to pay for the plans too. If the architect happens to work with a builder, who in this case would be the developer, you may or may not choose that builder to build the house. A web designer may work closely with a particular developer, and you can use your own discretion to choose if you’ll also work with that developer.
Don’t forget to consider if your business will need a back-end for customers to log in, make payments, etc. This is not included in a regular website design, and will involve additional costs, planning and more.
It’s also important to keep in mind that web design takes time. I would say that the biggest complaint I hear from businesses is that the web designer or agency hired to design/develop their website took twice as long as what they agreed to complete the website. This can be very frustrating and can change your experience completely, leaving you unsatisfied due to the timeline. Before moving forward with your new website, here are 12 questions you should ask the designer or agency you hire to be clear on timelines and more:
12 Questions to Ask Your Designer: 1. Can you send me a list of sites you designed? 2. Do you charge hourly or by project? 3. Do you have a project manager or 1 contact for the entire project? 4. How many revisions am I allowed? 5. What are the payment terms? 6. What CMS will you build my website in? 7. What support do you offer once the site is live? 8. Do you work using templates/themes or build custom sites? 9. Will the website be responsive? 10. Who will write the content? 11. What services do you provide? 12. What kind of results can I expect?
The Next Steps
Once you’re clear on what you can expect from your designer, you can start thinking about your website development. The designer will create static images and wireframing, while the developer will put those designs in motion, creating the code, working forms and more for your site. Your website development will bring your design to life, and a good developer is key, as there is always some back and forth to fix and revise your site. You’ll want to work with someone who is responsive and understands clearly what you’re trying to achieve with your website. If you’re looking to sell products on your site, this will add a whole new level to the need for a great web developer.
Lastly, your website design and development will absolutely not work smoothly without the right content. Your content is a key component because it is telling your customers and potential customers who your business is and why they should hire you or choose your company for their product or service needs. Your website’s content is doing the job of delivering the message for your business. When writing your content, you should answer the following:
- What do you want to achieve?
- What should customers think of your business?
- What do you want your business to be known for?
- And how will you communicate those messages to your customers?
Well-written content will do the job of helping customers understand who you are, why you do what you do, and why you are the best choice for them.
Website design and development, along with great content, can help your business achieve the sales goals you’ve set. Asking all the right questions will help you choose the right web designer and developer to create your unique space on the web.
Check out the blog post for more info.
Once you’ve identified who you’re targeting with your marketing, you should create specific content that will attract those audiences. At this point in the lead cycle, businesses should have figured out why their audience wants or needs their products/services (remember, you need to address the specific problem a customer may be looking to solve), and can position themselves as the ideal problem-solvers. Landing pages that link back to your website are a fantastic tool for selling your business in an easy-to-follow format, allowing customers to understand what your specialties are and how those specialties can help them.
During this vital step in your funnel you’ll need to build your landing page, write the copy, and add images and videos. Your landing page needs to be secure, so add trust factors such as reviews, and make sure the page is secure with an SSL certificate. Don’t forget to add your phone number to the header of the page, and the privacy policy and terms of use to the footer of the page. Create a form with as few fields as possible -- these should always include first name, last name, email and phone number. Also be sure to add a TCPA (Telephone Consumer Protection Act) notice on the page.
10 Elements All Landing Pages Should Contain
❶ - create a compelling headline about your product or service offering ❷ - don’t add any menu buttons to the header ❸ - add a specific Call-To-Action to the header and/or the sign up buttons ❹ - test out different colors, shapes and names for your “Sign-Up” button ❺ - keep the form short, add validation to the fields and auto fill for city/zip code ❻ - make sure you add a customized message and test the form to verify you’re getting the inquiries sent to your inbox or CRM ❼ – add an SSL certificate ❽ - add T&C’s as well as the TCPA notice to the bottom of the form that is specific to the nature of your business ❾ - add a testimonial or 2 to the bottom of the page ❿ - I prefer not to have any Social Media links on the page, but if you do, add them to the footer. Any and all kinds of links on a landing page will only drive the visitors away from the landing page.
To build effective content, you’ll need to create a content marketing strategy. Content marketing helps the buyers at every stage throughout the marketing funnel. If you create a strategy, it helps keep messaging consistent with your business’s core values and mission, and allows you to creatively distribute those messages. This strategy should extend to your landing pages, where many potential customers will experience your content for the first time.Before your landing page goes live, it’s critical to test with multiple calls-to-action. This step is not to be missed - it can change the way your entire campaign functions. Ensure that you do not create links to external pages -- no social media links or buttons unless you're an eCommerce brand.
It’s important to note that a fundamental part of using these tools is to track where the leads are coming from (using website analytics) in order to effectively generate the content that your customers are searching for. Keep this in mind for each step in your lead generation campaign creation. Many times you’ll find that businesses place their premium offers beside a lead capturing form on a landing page customers find through social media. The form can have an attractive offer such as free estimates, eBooks, a free webinar series, or other resources. These offers help in gaining traffic and converting leads to sales. The lead generation forms can help in generating leads and gather the data and information about a customer that can be used in the future to contact potential clients with new product info, updates, newsletters and more -- all to secure more effective sales. Use tracking tokens along with marketable emails and the social media campaigns and this will lead you to know about the behavior and interaction of individuals with the content that you are putting up.
Creating a Lead Capture Form That Drives Lead Conversion
It’s important to note that a fundamental part of using these tools is to track where the leads are coming from (using website analytics) in order to effectively generate the content that your customers are searching for. Keep this in mind for each step in your lead generation campaign creation. Many times you’ll find that businesses place their premium offers beside a lead capturing form on a landing page customers find through social media. The form can have an attractive offer such as free estimates, eBooks, a free webinar series, or other resources. These offers help in gaining traffic and converting leads to sales. The lead generation forms can help in generating leads and gather the data and information about a customer that can be used in the future to contact potential clients with new product info, updates, newsletters and more -- all to secure more effective sales. Use tracking tokens along with marketable emails and the social media campaigns and this will lead you to know about the behavior and interaction of individuals with the content that you are putting up.
Determine the Lead Workflow
Now that you’ve ensured your website and content are ready, it’s time to decide your workflow. What will happen when the content you’ve created is launched into your lead generation campaign and potential customers submit a contact form? Will the contact information go directly into your customer relationship management (CRM) software? Will your sales team also receive an email with the customer’s information? Will you set up text message (SMS) alerts? This step is crucial in ensuring that the leads you’ve worked so hard to generate don’t fall through the cracks. This also ensures the potential clients don’t have to wait more than 24 hours to be contacted. You need to create a system and process that is flawless.
Why Is Having a CRM Important?
Now that you’ve ensured your website and content are ready, it’s time to decide your workflow. What will happen when the content you’ve created is launched into your lead generation campaign and potential customers submit a contact form? Will the contact information go directly into your customer relationship management (CRM) software? Will your sales team also receive an email with the customer’s information? Will you set up text message (SMS) alerts? This step is crucial in ensuring that the leads you’ve worked so hard to generate don’t fall through the cracks. This also ensures the potential clients don’t have to wait more than 24 hours to be contacted. You need to create a system and process that is flawless.
Whether you're starting your journey as an entrepreneur or you're an experienced entrepreneur it's important to recognize your strengths and weaknesses. Did you know there are 31.7 million Small Businesses in the US? That's 99.9% of all businesses. Collectively they employee 60.6 million people in the US (roughly 47% of the US workforce).
If you decide to become an entrepreneur you'll want to decide what kind of business you'll operate.
- Aha! New idea for a product or service
- Solve a problem and improve lives
- Buy an existing business or franchise
Entrepreneur Assessments
Keap Entrepreneur Quiz
29 Entrepreneur Quizzes
Types of Entrepreneurs
- Micro
- Dreamer
- Real Deal/Leader
- Main Street/Manager
- All Talk (don't be this entrepreneur)
- Creator/Artist
- 2nd Stage/Experienced
- Social Change Maker
Traits of Entrepreneurs
- Focused
- Confident
- Humble
- Adventurous
- Decisive
- Resilient
- Optimistic
- Diligent
- Courageous
- Consistent
Starting Businesses under $5k
- Dropshipping Service: Printify, Handshake, etc
- Subscription & Membership Services
- On-Demand Printing: Shopify
- Upwork: Design, Development, Writing, Translation, etc
- Website Flipping: Sedo, Flippa, etc
- Catering or Food Truck
- Virtual Assistant
- Personal Shopper
- Tutoring: tutor.com
- Career or Life Coaching
- Direct Marketing: Amway, Herba Life, etc.
- Email Marketing: Mailchimp, Constant Contact, etc.
- Coding: Iron Hack
- Sell Stock Photos: Shutterstock, Envato, etc.
- Virtual Fitness & Dance
- College Prep
- Event Planning
- Airbnb
- Uber
- Lyft
- Door Dash
- Real Estate
- Home Improvement
There are many more opportunities you can find online and offline. This is a short list to give you something to think about. My recommendation is you go talk to people working in the same industry.
Data Sources
SBA
Small Biz Trends
Resources
- Get a Mentor
- Attend Conferences & Network
- SBA
- SBDC
- Ted Talk
- Gust
Understanding how to manage your leads is as important as it is to generate new leads itself. Inbound marketing is all about focusing on internal marketing tactics such as content marketing, social media marketing, blog posts, video content, search engine optimization and more all meant to draw in customers and promote interest in your products and services. No matter what your business is providing to the customers, you will generate the best sales results with strategic inbound marketing tactics. Management of leads bridges the gap between generating the leads and closing the sales. This is a customer relationship management strategy that involves identifying what the potential customer is interested in, educating them about your product or service, and maintaining an open line of communication that ideally ends in a sale. It is essential that businesses follow an organized lead management process that can accompany the lead generation strategies. Performing this task can improve the results that are coming from leads and also it will ultimately contribute towards more sales. Many businesses learn how to generate leads but do not manage those leads correctly, which then causes a loss of sale. So, what should a business do to correctly generate, and then manage, quality leads? Follow these 5 steps to create an effective lead generation funnel.
Step 1
Identify Your Target Audience
This step is the first and arguably the most crucial one. This step identifies who your ideal potential buyers are. Who do you want to sell your products and services to? This is when you should sit down with your leadership team to identify these customers. Your marketing team should understand who these buyers are and what are the personas that they are presenting. This will better help you understand what a potential customer wants and needs. The persona that is associated with each client or customer can be carved out by the demographics, behavior and motivation.
Demographics & Psychographics are a way to break down your target audience into subcategories. Some questions you should think about are: Where do your ideal customers reside? What is the age, gender, income level or education level of your customer? These are some basic demographic categories. You can also break these down into very specific categories, such as the industry they work in, marital status, what types of foods they eat, hobbies, and more. Tackling all these questions proves to be a big advantage for generating leads that will result in sales, helping in the growth rate of the business.
Customer Behavior is another important aspect to consider in the process of identifying your audience. Although this can seem extremely difficult to identify, it’s equally important as any other persona building identifier. You’ll want to understand how your ideal customer behaves. Do they shop online or in store? Do they like to be the first to try a new trend? Do they share their favorites with friends and family? And you also need to know how your current customers interact with your business. How did they find your business? By blogs or written articles about your services? Or by searching for your company or business on the internet? These things are important to understand for a healthy client and customer relationship.
The next important thing is the customer’s motivation . Normally, people don’t want to just buy products or services. They are looking to solve a problem. What can your business offer these customers? How can you position your company to help its clients? You need to know a customer’s why in order to correctly help solve and/or fix these problems. Using these key identifiers to build your buyer personas is a MUST in your marketing strategy. Understanding your customers can have a huge impact on the sales you secure from the leads you’ve generated.
Step 2: Optimize Your Website & Landing Pages (and your forms too) - Live on April 12th
Step 3: Determine the Workflow & Customer Journey
Step 4: Decide Which Digital Marketing Strategies & Online Channels You'll Employ To Generate Leads
Step 5: Test, Test, Test
Happy Friday! In today's episode we'll discuss what a business plan should look like in 2021. A question I often get from people looking to launch their own company is "what do I think about the business plan?"
Earlier this week I had the opportunity to listen to 7 start ups pitch their concepts to a group of investors at Remote Demo Day. It's hosted by Jason Calacanis from the Syndicate. One really caught my eye. The name is Fork Farms -
they're an agricultural tech start up on a mission to get fresh food production schools and communities. These start ups had 3 mins to do their elevator pitch. Most of them had between 15-20 slides. It's a lot like Shark Tank!
If you're a startup looking for an accelerator, you can apply here.
So here's the deal, you don't need a 20-30 page plan that no one will read in order to start your business. You can use the 1 page Business Model Canvas to visualize and connect all the business puzzle pieces. Maybe create a 10-15 page deck from presentations. But if you're not going to raise capital then a Business Model Canvas will do.
Here's what the BMC does? it describes the companies and it's product's value proposition, infrastructure, customers, and finances, etc. The template contains 9 "building blocks" see above. In my main business, we pay close attention to the 2 Customer blocks, Segments which are the Channels your customers will fall into and the relationships. It's also helpful to use the Value Proposition Canvas from Strategyzer to expand on the topic of customers.
That element should address three critical steps on a customers relationship: How the business will get new customers how the business will keep customers purchasing or using its services and how the business will grow its revenue from its current customers.
Types of relationships include Self Serve (like DIY), VIP, Membership, Communities = think about the Customer Journey, Customer Experience and if your Customer Service is doing it's best.
Business Model Canvas
- Gust.com
- Strategyzer
- Lean Stack
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Questions an entrepreneur needs to answer when creating a business plan.
About yourself
- Ask yourself what's your super power?
- What are your weaknesses?
- Is it time to upskill?
- How much experience do you have in the industry you're going into?
- What does your personal financial situation look like?
- Do you have contacts in the industry?
About the Product or Service
- What's your product or service?
- What about production? Supply chain?
- Do you need a patent?
- What's your pricing strategy?
- Who are your competitors (secret shop them)
- Are you B2B, B2C, D2C, Gov.?
About Operations
- Legal - Do you need a lawyer for contracts and incorporating the business? Try my friend Steven Stark on UpCounsel
-
Decide whether you'll rent/lease a space VS virtual office
-
Financing/Accounting - ask friends and your banker to refer you to a Small Business CPA or one that specializes in Startups
- Use Bench for Bookkeeping
- Quickbooks/Intuit for the software (BOA Payroll)
- Use Stripe for payments
-
Line of Credit, credit cards, loans, SBA, VC's & Angels.
-
Branding
- If you're on a tight budget for getting a logo and other assets you can use Spotify's free tools like: Logomaker, Business Name Generator, Domain name lookup, QR code, Terms of use, Privacy Policy & Image Resizer
- Branding - hire a branding and design agency like SackLunch
- Alternatively you can use 99 Designs
- Create a good story (check out my good friends Dan Grech at BizHack and Shlomi Ron at VSI)
-
Do a Design Thinking exercise- Take a look at https://www.ideo.org/
-
Web & Technology
- Design and Develop a Website - Wordpress, Wix, Square Space, Shopify, etc.
- Technology (hosting, email, cloud for docs, contracts)
-
Customer Service Support (consider a Chat or support ticket system on your website)
-
Marketing & Sales
- Decide on a Marketing Strategy (perhaps take a class at BizHack)
- Learn with mini lessons from Google - Primer from Google
- Decide on your goals and objectives. Are you looking to raise awareness, generate leads, drive calls, etc.?
-
Analyze your Customer's Journey
-
Hire a copywriter or find one on Textbroker or Fiverr (SEO experience is a plus)
- Learn more about Digital Marketing with Prediq or on my Dadpreneur Podcast
- What's your Social Media Strategy?
- What's your Email Marketing Strategy?
- Where will you advertise?
- What CRM will you use to manage customers?
- What's your Sales Strategy and Process?
-
Get out there and build a network
-
HR - Talent Development/Acquisition
- Before you hire maybe consider a VA
- Use tools to better understand people - Use a DISC and Emotional Intelligence Assessment
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Get a mentor! - preferably an entrepreneur with a successful record
For those who've been in biz more than 5 years you can still use the Business Model Canvas to help you optimize your business. Perhaps, you're already doing a SWOT analysis. Are you doing yearly strategic plans?
Here are a few programs to help Small Business Owners and Entrepreneurs
- Goldman Sachs 10,000 Small Businesses
- The Stanford Latino Entrepreneurship Initiative - It's a research and education collaboration between Stanford University and the Latino Business Action Network.
- Jim Moran Institute at FSU School of Business
I've put together a list of resources you can use to enhance your Digital Marketing results and optimize your Website
- Pagespeed Tool: https://developers.google.com/speed/pagespeed/insights/
- Free Website Audit: https://www.prediq.io/website-audit/
- Prediq Blog: https://www.prediq.io/digital-marketing-and-lead-generation-blogs/
- Marketing Podcast: http://dadpreneur.co/
- Digital Marketing Education: https://bizhack.com/digital-marketers-course/
- Lead Gen Tool Guide : https://www.prediq.io/digital-marketing-tools_prediq-2021/
- Marketing Evaluation: https://www.prediq.io/wp-content/uploads/2021/03/Prediq-Marketing-Evaluation-2021.pdf
- Lead Gen eBook: https://www.prediq.io/online-leadgeneration-ebook/
- Social Media # Kit: https://www.socialpilot.co/ebooks/trending-hashtags-kit-2021
- Find Out Your Facebook Ad Score: http://ssqt.co/m5jrkmK
I'll end with one of my favorite quotes; "Dream big. Start small. But most of all, start." -Simon Sinek
Some great books for Entrepreneurs, Marketers & Leaders
- Start With Why and The Infinite Game by Simon Sinek
- Tipping point, Blink & Outliers by Malcom Gladwell
- Think and Grow Rich by Napoleon Hill
- 5 Levels of Leadership by John C Maxwell
- Good to Great, & Built to Last by Jim Collins and Jerry Porra
- 4 Hour Work Week by Tim Ferris
I hope this helps entrepreneurs put together a quick business plan without fuss. This is really the nuts and bolts of building a business plan that works for you and not the other way around. It's meant to move things along fast. It's all about execution! Don't wait until it's perfect or it'll never go live. In today's global economy that is constantly changing you have to be willing to innovate. You may also consider going to the SBA or SBDC for help from experienced mentors.
Before I close this episode I want to tell you that I'm excited about the guests I'm interviewing. Those episodes will start to go live in late April. For now my focus is giving you solid advice on Digital Marketing, Lead Gen and Entrepreneurship and occasionally share my journey as a dad homeschooling my 4 kids with my wife.
In marketing your business, performing keyword research is a crucial step. The goal here is not to make you a Keyword Research expert, but rather help you understand the role keywords play in your performance. This includes the keywords you use on your website, on social media and across the web. Your products and services are at the core of your keyword strategy.
Consumers will not be able to find your website if they are not using the keywords you have identified and used in your copy. Ensuring that your website includes the words your consumers are most likely to use when looking for your products or services helps to drive traffic to your site. No matter what products or services your business offers, you need a website that is built upon the right keywords. These three steps will help you do the research and analysis to build the best possible online lead generation campaign.
Step 1 - Brainstorm
First step is to sit with your team and have a brainstorming session. At this point in your Lead Generation campaign you should have already accessed your Website Analytics. Whether you're using Google Analytics or a 3rd party tool like SEM Rush you'll want to review current and past keyword performance. Then, think about and talk through which keywords consumers will use when searching for your business. If your website is in English, be sure that those keywords are in English as well. Don’t forget to include informal words and slang words for your product or service as well. For example, a business offering landscaping may also use “lawn”, “yard” or “landscaper” as keywords. To get the best results in increasing traffic to your website, we suggest using keyword expressions, which are strings of two to three words. Keyword expressions for a landscaping company would include “lawn care”, “yard maintenance” and “home landscaping.”
Step 2 - Analyze
Employ an online service such as Google Ads or Bing to perform an analysis of whether or not users are actually using your chosen keywords. Paid search is another option to consider. If consumers are searching for “lawn mowing services,” your business might not be recognized by the search engine algorithm. Conducting a detailed search of which keywords and keyword expressions are used in connection with your product or service will help to ensure traffic is directed to your site.
Step 3 - Optimize
Lastly, test out your keyword performance. This helps you determine how many searches actually lead to conversions. You may want to consider displaying banner ads, trying targeted ad campaigns or using PPC (pay per click) to get additional leads. Once you see which keywords work and which don’t perform, you can optimizefor best performance.
If you're not a seasoned Social Media Manager or Digital Marketer it can feel like you should be spending time and money on every Social Media Network. The truth is you may not need to be on more than a few on a consistent basis. Don't get me wrong, there's nothing wrong with setting up a profile or business page across the countless Social Media Networks, but there are disadvantages too. For one thing, if there's no one in your company who can check the status of your account or profile on a regular basis you may end up missing messages from would be buyers.
A better strategy is to determine where your audience spends their time. Then do your research by comparing your competitor's content and ads. You could also conduct a survey from your current and past clients asking them what Social Media Network they spend time on.
Here's an overview of the most popular social networks worldwide as of January 2021, ranked by number of active users according to Statista.
- Facebook 2.7 billion
- Youtube 2.3 billion
- Instagram 1.2 billion
- LinkedIn 800 million
- Tik Tok 700 million
- Snapchat 500 million
- Pinterest 450 million
- Reditt 430 million
- Twitter 353 million
- Quora 300 million
Key takeaways from their Datareportal Global Overview report published on 27th January 2021 are:
-
- More than half of the world now uses social media
- 4.66 billion people around the world now use the internet, of those users, 316 million new users have come online within the last 12 months
- 5.22 billion unique mobile users
LinkedIn Stats
General LinkedIn Stats * In Q1 of 2021, LinkedIn revenue increased 23 percent year-over-year (LinkedIn) * In 2020, LinkedIn made $181 billion in revenue. (LinkedIn) * LinkedIn has more than 740 million active users. (LinkedIn) * In Q3 of 2020, the amount of content shared on LinkedIn increased by 50 percent. (LinkedIn) * Marketing Solutions is growing 40 percent year-over-year in Q4 2020. (LinkedIn) * Nearly 40 million people searched for jobs on LinkedIn each week in Q4 2020 (LinkedIn) * In 2020, LinkedIn was voted the most trusted network. (Business Insider)
LinkedIn Demographics * 57% of global LinkedIn users are male. (DataReportal) * While 44% of those between 25 to 30 and 37% of those aged 30 to 49 say they use LinkedIn. (Pew Research Center) * 49% of internet users who make more than $75,000 annually use LinkedIn while only 26% of those in the $30,000 to $74,999 range use the platform. (Pew Research Center) * 51% of internet users with a college degree or higher use LinkedIn. (Pew Research Center) * Four out of five LinkedIn members drive business decisions at their companies. (LinkedIn) * 174 million U.S. Workers have LinkedIn profiles. (LinkedIn) * 30% of LinkedIn users live in urban areas. (Hootsuite)
Marketing Tactics and Lead Generation * LinkedIn is the most popular platform of B2B marketers, followed by Twitter. (Content Marketing Institute) * As of January 2020, 663.3 million users have been reached by LinkedIn Ads. (We Are Social) * Data shows that the most engaging LinkedIn posts are published on Wednesdays between 8 a.m. to 10 a.m. and noon, Thursday at 9 a.m. and 1 p.m. to 2 p.m., and Friday at 9 a.m. (Sprout Social) * LinkedIn's lead conversion rates are 3X higher than other major ad platforms, including Google Ads. (LinkedIn) * Roughly 15% of marketers are creating content for LinkedIn. (HubSpot) * Only 10% of marketers say they're investing in LinkedIn. (HubSpot) * In a study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost three times or 277% higher than both Twitter (.69%) and Facebook (.77%). (HubSpot)
Sources
Hootsuite, Facebook, Google
eMarketer: https://www.emarketer.com/content/linkedin-to-grow-faster-than-expected
Hubspot: https://blog.hubspot.com/marketing/linkedin-stats
Statista: https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
Pew: https://www.pewresearch.org/internet/fact-sheet/social-media/
Oberlo: https://www.oberlo.com/blog/social-media-marketing-statistics
Smart Insights: https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/
When planning to drive traffic and, ideally, capture leads, it’s essential to be certain your website is performing. Enter the Website Audit. A Website Audit can serve as a SWOT (strengths, weaknesses, opportunities, threats) analysis of sorts. It is an in depth research process examining your website, search engine optimization rankings, target audiences, messaging, platform opportunities, budgets, timeframes, conversion paths, brand and key success metrics. There are many technical components such as the hosting, your CMS (content management systems), the website and applications that impact the overall results of an online lead generation campaign. To begin, you'll want to get access to your Website & Search Analytics tools such as Google Analytics, Google Search Console, Clicky, Cloudflare, etc.
Analyze website User Experience and elements which affect your rankings and visibility such as speed, content optimization, responsiveness, reviews, etc. Most website audits are built on a scoring model that assigns a score of 0 100 or a grade of A F like the audit below.To run a page speed test you can use these tools:
https://developers.google.com/speed/pagespeed/insights/
https://gtmetrix.com/
https://tools.pingdom.com/
Other areas of the website include:
- Keyword Results
- Content Performance
- Form Testing
- Landing Page Conversion Rate
- Social Media
- Reviews
- Directory Listings
- On-page & Off-page SEO
To properly assess how your website ranks across the top search engines you'll want to use tools like SEM Rush, Ahrefs, Screaming Frog, Spyfu and many others. These tools will help you gather information on how SERP's (search engine results page) see your website. The reports will also analyze your current and past website users, how they behave, where they come from, how long they stay on your website, etc. Keywords, Backlinks, Competitors and more will also be an important aspect of the website audit.
As we previously defined, a lead usually is the contact information and in some cases, demographic information of a customer who is interested in a specific product or service. There are two types of leads in the lead generation market: sales leads and marketing leads. Sales Leads are generated on the basis of demographic criteria such as FICO score (United States) States), income, age, household income , psychographic , etc. These leads are resold to multiple advertisers. Sales leads are typically followed up through phone calls by the sales force. Sales leads are commonly found in the mortgage, insurance and finance industries.
Marketing Leads are brand specific leads generated for a unique advertiser offer. In direct contrast to sales leads, marketing leads are sold only once. Because transparency is a necessary requisite for generating marketing leads, marketing lead campaigns can be optimized by mapping leads to their sources. There are many ways a business can attract leads online, via targeted advertisements, social media posts, direct email marketing, newsletters and more. Typically, social media marketing or content marketing solutions such as landing pages generate more leads than anything else by enhancing your website traffic, SEO rankings, google search rankings and web referral accounts. Generating leads is an essential part of any business, since businesses aim to generate sales and direct traffic towards a website or business. Generating the right leads is a complex problem and thus requires truly effective strategies to be implemented. Online lead generation strategies can bring great value in creating solid income for businesses with an online presence. Since a well thought out lead generation plan can generate solid leads who turn into loyal customers, the investment of time and resources a business makes is well worth the process.
What Is Online Lead Generation?
So what is online lead generation? As it implies, it is the generation of leads over the internet. In more detail, online lead generation is the process of using different marketing strategies and techniques to attract your targeted consumer to your product or service. The main focus of an online lead generation campaign is to grab the individual’s attention, because once this is done, generating the leads becomes easier. Businesses should implement a process to communicate effectively with their prospects and nurture the leads. The success of any business depends on the steady stream of customers coming from online marketing campaigns.
When it comes to lead generation, the ideal goal is to convert your customers into profitable sales. The more leads you can generate, the more potential clients you have and the more sales are possible. Once you successfully start to generate leads for your business online, it’s time to adopt the tactics that will convert these leads into actual sales. So, the challenge that arises now after the leads are generated is finding out how to achieve the optimal conversion of these leads into actual sales. These sales are secured by implementing proper follow up processes. Every business needs to adopt these workflows to ensure no leads fall through the cracks.
The most important aspect of generating the right online leads for your product or service is the content that you are putting out for your customers. If you can advertise your product or service in exciting ways via the internet, you’ll find that customers who are searching for your product will be drawn in. To be clear, not every lead results in a sale, but generating a lead and following up with the prospect is a wonderful set up for next level success for businesses. This is because if you've made a good impression and maintained open communication, typically the individual will come back for your products or services once they’re ready to make a purchase. The digital transformation of the world has led people to move into the digital world, leaving the physical world of newspapers and television advertisements behind. This means that the chances to connect in real time to your potential customers is higher than ever. If you’re doing things right, you’ll be a go to brand for your customers for years to come.
It is an exciting and ever changing time to be a marketer. Why? Most of the marketing that happens nowadays is purely focused on building a brand and maintaining an online presence. The marketing tactics that are essential for making money are mainly targeted for gaining additional customers and their interest. The digital era has been transforming the ways that people are doing business, and for marketers, it is important to keep up with the demand that is drilling the oil to be put in a well oiled lead generating machine. Using the internet to generate interest in your business can seem exceedingly simple yet somewhat overwhelming. Attracting people towards your website or e commerce store is the easiest part of lead generation. Targeting the right people the relevant customer for your business and making them buy your products is a complex task. If your business is not creating its own lead generation funnel and customer journey, then there is a possibility that you are missing a world of growth and sales opportunities. Online lead generation has become one of the most integral parts of generating sales. Lead generation has become so important in today’s world of business, because efforts in lead generation can absolutely account for the growth of the business. The marketer has changed their way of thinking and is now re focusing on the efforts that were previously put in the business for sales and growth. The internet has changed the way people search for the products and services they need. And once a potential customer shows interest in your products or services, he or she is no longer a stranger because this is the time when he or she can become your most reliable customer. These customers become the true sales representatives, as long as their potential business is valued from the start. Digital marketing tactics should be constantly reevaluated and changed depending on their performance. Once a potential customer gives their contact information, that lead can then be converted into a sale, as long as your sales team follows up quickly and efficiently. With the advancing technological needs, there is business intelligence software that can even track the product needs and demand trends that are relevant for your business. These software programs can also track how and when you follow up with leads, which is a vital step in your process.
12 Questions You Need To Ask a Website Designer or Developer
If you don’t already know, there’s a difference between web design and web development. I don’t believe in unicorns or jack of all trades, but I do believe that you can find a good designer and a good developer who mayor may not be on the same team and work well together on your project. It’s important to understand what the designer and developer which may be working in 1 agency will be charging you for discovery and revisions. If your budget is set then you’ll want to start by creating a map of your website and the designer will be able to build a wireframe. Every agency, design shop and design approaches this from a different angle. They may use mockup tools like Balsamiq,
Invisionapp , Mockingbird, UXPin , Visio and others to get you a prototype. You should expect to pay for this service. Think of it like building a house. You pay the architect to create the basic design. If you choose to hire them to create the blueprint then you’ll have to pay for the plans too. If the architect happens to work with the builder, you may or may not choose that builder to build the house. I would say that the biggest complaint I hear from businesses is that the web designer or agency hired to design/develop their website took twice as long as what they agreed to complete the website. Make sure that the designer or agency you hire can give you clear timelines by asking these questions:
- Can you send me a list of sites you designed?
- Do you charge hourly or by project?
- Do you have a project manager or 1 contact for the entire project?
- How many revisions am I allowed?
- What are the payment terms?
- What CMS will you build it in?
- What support do you offer once the site is live?
- Do you work using templates/themes or build custom sites?
- Will the website be responsive?
- Who will write the content?
- What services do you provide?
- What kind of results can I expect?
Why Does Online Lead Generation Matter?
First let’s get into why any of this even matters. A quick definition of “lead” is a great place to start. A lead is an individual (or even an organization) with an interest in what you are selling. The interest in your product or service is expressed by sharing contact information, like an email address or a phone number. Lead generation, the process of identifying and cultivating potential customers for your business, matters for businesses in the B2B or B2C space because the conversion of those leads into sales is what will sustain business growth. And generating those leads online is important because there are consumers out there searching the internet for the exact products or services your company offers and if your business is not visible to those consumers, they’re going to go with the company that is.
As you are likely aware, customers tend to be consistent meaning, they’ll be loyal to your company if they receive quality goods and services, and the value is worth the amount they are paying. This is important because your quality can become the reason consumers become repeat customers. If you are able to attract quality leads with quality content, and then deliver quality service to those leads turned customers, your business will certainly experience growth. The main thing that matters in any business is healthy growth, and lead generation supports this. Without leads, a company cannot grow and establish itself in a respective market. Some businesses can receive referrals, which are valuable but are certainly not enough to generate growth and revenue for most businesses. For managing this issue, marketing strategies are created to attract new clients and customers that can bring more sales to the business. These strategies are put in motion in the hopes that they will result in generating new leads, which are a vital part of securing sales for a company. The next big aspect related to successful online lead generation is that it results in attracting more qualified leads. Qualified leads are viable prospective customers those who are interested in your product or service in the near future. When a business is converting leads into sales, they can track which online lead generation strategies are working to attract better qualified leads. This can enhance the positive reputation of the company as well, since quality often attracts quality. When you create a great customer experience through each touchpoint of your customer’s journey, customers and clients likely will become raving fans. If this happens, they will tell others and share on social media, which then gives you brand equity. These great reviews are directly tied to sales and growth. In the 20th century, businesses thrived on word of mouth. Now, we rely on reshares, reviews, new pins, and more as the “word of mouth” of the 21st century. This helps you reach the ultimate goal increasing the lifetime value of that one customer. If you can achieve this goal by giving your customers the best experience, you will then lower your cost per acquisition or cost per lead.
The return on investment, known as ROI, is also increased due to the efforts that you put in generating leads. This number is valuable, as the increased revenues can make a small business successful with time. Better lead generation can result in a higher income rate and an increase in overall revenue. Changes in technology have also affected a business’s marketing needs and the necessary techniques for generating business. With the changes, customer and buyer needs are becoming more sophisticated, and successful lead generation is becoming somewhat more complicated. So it’s important to fully understand and implement strategic lead generation tactics to truly capitalize on the very powerful online lead generation. Converting potential customers into sales for your business is a tough task and can only be achieved through strategic marketing and communication skills. Identifying the people interested in your products is a challenging task, but you can do it! This type of strategy of lead generation requires the online presence of a business and is essential. Businesses should adopt a specific lead generation funnel in order to be successful in creating more sales. An organized lead management process is critical in achieving results. You must create and manage an online lead generation campaign, often through landing pages, which we’ll discuss further. You must then qualify your leads and nurture your leads. These steps can truly improve the results that are coming from leads and ultimately contribute towards more sales.
The SEO industry is embracing voice search optimization with enthusiasm. It is the fastest-growing search trend as people adopt voice search and voice-based assistants more than ever.
What is Voice Search? Also referred to as voice-enabled, allows the web user to utilize a voice command to search the Internet, a website, or an app. In a broader definition, voice search includes open-domain keyword query on any information on the Internet, for example in Google Voice Search, Cortana, Siri and Amazon Echo. Smartphones using iOS and Android give users the option to enable Speech to Text Searching Assistant. The Speech to Text Searching Assistant makes it faster and easier to search apps, web search, or image and video search for the content you want.
On average, people type at a speed of 40 words per minute. Voice interactions are more efficient in comparison at 150 words per min.
eMarketer Top Ways to Optimize Your Website for Voice Search As people rely on voice search as it is quick and to the point, businesses will need to assure that their content is optimized. Let us glance at the top ways of optimization for voice.
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Restructure your content Your content is the foundation of your SEO. Voice optimization also depends on the content; however, rethink the way you write your content.
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Use conversation language.
- Focus on the detailed answers to common questions.
- Include FAQs in your product detail pages
- Improve content readability
Nearly 70% of queries made to Google Assistants are expressed in natural language and constructed very differently from manually typed search queries.
Think with google 2. Target Long-Tail Keywords When people search using the search bar, they use short phrases. e.g., Julia Donaldson’s books. However, when they use speech-to-text, they use long questions, e.g., What are the best Julia Donaldson’s books?
Google, Yelp, and Bing together have a 90% share of the world’s search directories, according to a study conducted by Uberall.
search engine watch 3. Use Schema Markup For Voice Search Schema markup tells Google more about your website. It is like adding a description for Google to search, classify, and organize the website. It is not visible to the visitors because we do not direct it towards them. Schema gives you an edge over other businesses, but it may not affect your rankings directly.
Nearly half of voice users turn to local search for business review ratings and discover new businesses (at 47% and 46%, respectively)
Bright local 4. Think Mobile & Local People search on the go using their mobiles. Usually, these searches are focused on the local businesses, e.g., restaurants near me. Optimize your content separately for computer and mobile versions. Mobile versions should focus on local searches.
Another voice assistant statistics reveal that the most common uses for mobile voice assistants are in the car while driving (62%) and while relaxing at home (38%).
emarketer 5. Improve Website Loading Time Google favors fast loading websites more than slow speed websites. If your website loads slowly, Google will not use it for voice search results. You can use compressed images and videos, use async to reduce JavaScript parsing, and reduce redirects.
Voice optimization is the fastest growing SEO trend; therefore, websites need to work on it. For voice optimization, you will work on your website’s content, technology, and responsiveness.
When it comes to voice shopping using smart speakers, the higher percentage of voice searches belong to men. They take to the activity more than women.
emarketer
In this episode I'll cover the intro to Online Lead Generation. The plan is to take you, the listener, through my eBook, The Ultimate Guide To Online Lead Generation in the next 15-20 episodes, where I'll discuss the ins and outs of Online Lead Generation. In the past 10 years my companies have generated over 22 million leads for thousands of SMB's and Fortune 500 companies. I'm looking forward to sharing what I've learned to help you succeed.
Lifelong learning is a prerequisite for entrepreneurs. If you want to succeed you must be willing to learn new skills.
Big success comes from team work. Tap into your family and friends to help you grow your business.
Planning is crucial for any company to succeed, however, getting things done is just as important.
Starting a business can be one the most exciting things you'll do in life. It can also be the scariest. According to the latest statistics on the percentage of businesses that fail in the United States, we see that of the 678,135 new businesses that were started in 2015, more than one-fifth (20.4 percent) closed after their first year in operation.
The percentage of businesses that fail increases to 30.9 percent in the second year and 38.6 percent in the third year. By the fifth year in 2020, the new business failure rate reaches 50.0 percent.
Needless to say, it's hard! The ones that succeed do so not only because they work hard and get lucky. These entrepreneurs spend an immense amount of time creating a plan and execution strategy. It takes a lot of discipline to overcome the challenges. In this episode I'll discuss the basic questions you want to ask yourself when starting a business.
I’m Alex. I’m a dad, husband, an entrepreneur and an information junkie. I am a passionate guy — I love business and I really love helping business owners turn their passions into profits. I’ve spent the last 10+ years helping clients advance their businesses and brands through dynamic interactive marketing campaigns. I always welcome a challenge and am relentless in the pursuit of innovative marketing strategies that actually work.
Hey what’s up! This is Alex Oliveira. I’m the founder of Prediq, a Digital Marketing agency that has generated over 22 million leads for brands like Ford, Home Depot & Allstate. It’s safe to say I couldn’t have done that without the growth of the internet and smartphones, Afterall it provides us with all the information you could ever need is right at your fingertips. So, how are businesses effectively using Digital Marketing to capitalize on those opportunities? The truth is you’re competing with billion dollar brands and tech companies like Google and Amazon, who want to take over every industry. As a business you have to ask yourself: How much time & money should you invest in Digital Marketing? What’s new and what’s working? These are all questions I’ll tackle on the Dadpreneur Podcast. I’ll share proven Online &
. Lead Generation strategies that will help your business grow. I’ll bring on guests to share their stories and expertise to help you make your business stronger.
I know firsthand being an entrepreneur isn’t easy. I’m a dad, homeschooling 4 kids with my wife while running several businesses, so at times it can feel like I’m running 24/7. And my wife would probably say I am. Staying focused and disciplined is a must, which is a mindset I’ve continuously pursued over the past 20 years. I’ve been lucky enough to experience some big wins, but the losses are never too far from my memory because they serve as a reminder of what risks to take and which to avoid.
If you’re a business owner, Marketer or just curious about entrepreneurship, I’m here to help you build a sustainable business. The Dadpreneur Podcast will bring you a new episode every Monday and Friday on Apple & Spotify. You can also listen on our website dadpreneur.co where you can also subscribe to our Weekly Newsletter. Enjoy your first episode and thank you for listening!