JCIRA: Curious and Interesting: Recent Episodes
Sukki Yoon
You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.
Mizukoshi, K. (2024). Corporate Account As a New Endorser Developing Parasocial Relationships with Customers. Journal of Current Issues & Research in Advertising, 45(2), 179–195. https://doi.org/10.1080/10641734.2023.2255249
Richards, J. I. (2024). The Lost History of the American Academy of Advertising. Journal of Current Issues & Research in Advertising, 45(2), 141–178. https://doi.org/10.1080/10641734.2023.2274355
Xuan Zhou & Chen Lou (2024) Modeling the Effects of Streamer Characteristics and Platform Affordances in Livestreaming E-Commerce: A Mixed-Methods Approach,Journal of Current Issues & Research in Advertising, 45:1, 112-139, DOI: 10.1080/10641734.2023.2252036
Gunwoo Yoon (2024) No One Optimal Way to Measure People’s Attitudes? Preferred Length of Scales in Advertising Research, Journal of Current Issues & Research in Advertising, 45:1, 43-70, DOI: 10.1080/10641734.2023.2246049
Kathrynn Pounders, Deena Kemp & Lindsay Bouchacourt (2024) We’re All in This Together! Self-Construal Pride and Guilt Appeals in Health Advertising, Journal of Current Issues & Research in Advertising, 45:1, 71-87, DOI: 10.1080/10641734.2023.2248219
Yoon-Joo Lee, Eric Haley & Yuanyuan Shang (2024) Exploring Anti-Asian Racism Activism on Twitter during the Early Era of COVID-19 Hate Crimes: Implications for Marketers’ Social Purpose Communication Strategy, Journal of Current Issues & Research in Advertising, 45:1, 88-111, DOI: 10.1080/10641734.2023.2252025
Eunseon (Penny) Kwon, Tae Rang Choi & Liang Ma (2024) Me, like Chanel: Examining Antecedents and Consequences of Consumers’ Luxury Brand Engagement on Instagram, Journal of Current Issues & Research in Advertising, 45:1, 1-21, DOI: 10.1080/10641734.2023.2236176
Joyce M. Wolburg & Eric Haley (2024) Communicating with College Student Nondrinkers: Using the Six-Segment Message Strategy Wheel to Create Advertising Messages That Resonate, Journal of Current Issues & Research in Advertising, 45:1, 22-42, DOI: 10.1080/10641734.2023.2242900
Carolyn A. Lin & Louvins Pierre (2023) The Role of Social Identity and Spokesperson in Influencing Consumer Involvement, Information Seeking, and Purchase Intention, Journal of Current Issues & Research in Advertising, 44:4, 542-565, DOI: 10.1080/10641734.2023.2223240
Evgeniia Belobrovkina & Shelly Rodgers (2023) COVID-19 Public Service Advertisements through the Prism of Goal-Framing Theory, Journal of Current Issues & Research in Advertising, 44:4, 497-516, DOI: 10.1080/10641734.2023.2218456
Yoon-Joo Lee, Huan Chen & Eric Haley (2023) Vertical Individualism As a Motivating Factor in Perceiving CSR Advertising for East Asian Markets: Korea and China, Journal of Current Issues & Research in Advertising, 44:4, 517-541, DOI: 10.1080/10641734.2023.2220012
Eun Yeon Kang & Soo Yeon Kang (2023) Green CSR Communication to Internal Audiences: The Persuasive Power of Normative Appeals to Employees’ Green Behaviors, Journal of Current Issues & Research in Advertising, 44:4, 473-496, DOI: 10.1080/10641734.2023.2218449
Magdalena Kolańska-Stronka, Marzanna Farnicka, Piotr Mamcarz, Paweł Krasa & Agata Poręba-Chabros (2023) Brand Changes Me: An Exploratory Study of Perceived Changes in Consumers’ Self-Concept in the Life Cycle, Journal of Current Issues & Research in Advertising, 44:4, 429-452, DOI: 10.1080/10641734.2023.2206871
Terri H. Chan & Bolton K. H Chau (2023) Mitigating the Vampire Effect of Using Celebrity in Advertising: An Eye-Tracking Approach, Journal of Current Issues & Research in Advertising, 44:4, 453-472, DOI: 10.1080/10641734.2023.2209848
Noura Ibrahim, Kasey Windels & Lincoln Lu (2023) Examining the Ad Industry’s Race and Ethnicity Problem: Application and Extension of Co-Cultural Theory, Journal of Current Issues & Research in Advertising, 44:4, 411-428, DOI: 10.1080/10641734.2023.2201935
Anan Wan & Mengtian (Montina) Jiang (2023) Can Virtual Influencers Replace Human Influencers in Live-Streaming E-Commerce? An Exploratory Study from Practitioners’ and Consumers’ Perspectives, Journal of Current Issues & Research in Advertising, 44:3, 332-372, DOI: 10.1080/10641734.2023.2224416
Minseong Kim & Jihye Kim (2023) How an Online Gaming Community Advertises Brands to Members: The Roles of Relational Bonds and Trust Transfer, Journal of Current Issues & Research in Advertising, 44:3, 274-294, DOI: 10.1080/10641734.2023.2191117
Marie Haikel-Elsabeh (2023) Virtual Influencers versus Real Influencers Advertising in the Metaverse, Understanding the Perceptions, and Interactions with Users, Journal of Current Issues & Research in Advertising, 44:3, 252-273, DOI: 10.1080/10641734.2023.2218420
Tae Hyun Baek (2023) Digital Advertising in the Age of Generative AI, Journal of Current Issues & Research in Advertising, 44:3, 249-251, DOI: 10.1080/10641734.2023.2243496
Dong Zhang, Hilde Voorveld & Sophie C. Boerman (2023) Privacy Concerns Matter, Knowledge Does Not: Investigating Effects of Online Behavioral Advertising among Chinese and Dutch Adults, Journal of Current Issues & Research in Advertising, 44:3, 392-410, DOI: 10.1080/10641734.2023.2199812
Weilu Zhang & Shelly Rodgers (2023) Linking Ethnicity Targeting with Artificial Intelligence and Data Collection: Perceptions and Behavioral Responses of Black Consumers, Journal of Current Issues & Research in Advertising, 44:3, 373-391, DOI: 10.1080/10641734.2023.2212022
Sihem Ben Saad (2023) Toward Better Digital Advertising: The Role of the Anthropomorphic Virtual Agent, Journal of Current Issues & Research in Advertising, 44:3, 295-331, DOI: 10.1080/10641734.2023.2218432
Teresa Tackett (2023) A Textual Analysis of Gender Diversity and Creativity in Award-Winning Agencies’ Self-Representations, Journal of Current Issues & Research in Advertising, 44:2, 212-224, DOI: 10.1080/10641734.2022.2155890
George Anghelcev, Sela Sar, Jas L. Moultrie & S. Shageaa Naqvi (2023) The Ideal Advertising Professor: A ZMET-Based Inquiry, Journal of Current Issues & Research in Advertising, 44:2, 169-191, DOI: 10.1080/10641734.2022.2153949
Amanda S. Bradshaw (2023) To Share or Not to Share: A Framing Analysis of Paid Vaccine Advertisements on Facebook during COVID-19 and Pro-Vaccine Mothers’ Willingness to Promote Vaccines within Their Peer Networks, Journal of Current Issues & Research in Advertising, 44:2, 142-168,DOI: 10.1080/10641734.2022.2153392
Cynthia R. Morton, Naa Amponsah Dodoo, Jorge Villegas, Sophia Mueller & Hye Soo Chang (2023) Advertising in the Times of COVID: A Tight-Loose Analysis of Pandemic-Related TV Commercials,Journal of Current Issues & Research in Advertising, 44:2, 123-141, DOI: 10.1080/10641734.2022.2149640
Erin Schauster (2023) Beyond Moral Reasoning Scores: Life Story Interviews and the Interpersonal Nature of Advertising, Journal of Current Issues & Research in Advertising, 44:2, 225-248, DOI: 10.1080/10641734.2023.2194348
Y. J. Chung, S. S. Lee & E. Kim (2023) The Effects of Influencer Types and Sponsorship Disclosure in Instagram Sponsored Posts, Journal of Current Issues & Research in Advertising, 44:2, 193-211, DOI: 10.1080/10641734.2022.2155891
Jongwan Bae, Hannah Oh & Seungbeom Kim (2023) Advertising Role of CSR and Strategic Investment in R&D: Evidence from the Biohealth Industry, Journal of Current Issues & Research in Advertising, 44:1, 105-121, DOI: 10.1080/10641734.2022.2131655
Deena Kemp (2023) Empathy or Escape? Examining Alternative Mechanisms Underlying Responses to Disgust-Evoking Charity Appeals Over Time, Journal of Current Issues & Research in Advertising, 44:1, 88-104, DOI: 10.1080/10641734.2022.2130483
Chen Lou, Charles R. Taylor & Xuan Zhou (2023) Influencer Marketing on Social Media: How Different Social Media Platforms Afford Influencer–Follower Relation and Drive Advertising Effectiveness, Journal of Current Issues & Research in Advertising, 44:1, 60-87, DOI: 10.1080/10641734.2022.2124471
Olga Shabalina, Michelle R. Nelson, Lidiia K. Lobodenko & Na Hong (2023) Culture at Arm’s Length: The Effects of Analytic-Holistic Thinking on Visual Aesthetics in Brand Selfies Taken by Chinese, Russian, and U.S. Consumers, Journal of Current Issues & Research in Advertising, 44:1, 38-59, DOI: 10.1080/10641734.2022.2093804
Joseph T. Yun & Joanna Strycharz (2023) Building the Future of Digital Advertising One Block at a Time: How Blockchain Technology Can Change Advertising Practice and Research, Journal of Current Issues & Research in Advertising, 44:1, 24-37, DOI: 10.1080/10641734.2022.2090464
Ria Wiid, Tomas Müllern & Adele Berndt (2023) The Face of Nonbinary Beauty Communication on Instagram: A Content Analysis, Journal of Current Issues & Research in Advertising, 44:1, 1-23, DOI: 10.1080/10641734.2022.2089786
Shuang Wu, Nina Krey & Ryan E. Cruz (2022) Improving Representation Over Time? Assessing Intersectional (In)Visibility of Masculinity and Race/Ethnicity in Print Ads, Journal of Current Issues & Research in Advertising, 43:4, 400-420, DOI: 10.1080/10641734.2022.2097347
Chris R. Noland & Taylor Wen (2022) Listicles vs. Narratives: The Interplay between Mood, Message Type, and Disclosure on Native-Advertising Effectiveness, Journal of Current Issues & Research in Advertising, 43:4, 377-399, DOI: 10.1080/10641734.2022.2100845
Sophia Mueller, Sandra Diehl, Charles R. Taylor, Ralf Terlutter & Barbara Mueller (2022) Do CSR Ads with Public Health Messages Pertaining to COVID-19 Actually Help Consumers, Advertisers, and Society? Insights from the United States and Germany, Journal of Current Issues & Research in Advertising, 43:4, 337-359, DOI: 10.1080/10641734.2022.2079025
Regina Jihea Ahn & Chang-Dae Ham (2022) Exploring the Effect of Ad Choice in Online Video-Streaming Platforms: Moderated by Ad Involvement and Mediated by Psychological Reactance, Journal of Current Issues & Research in Advertising, 43:4, 360-376, DOI: 10.1080/10641734.2022.2092788
Rachel Esther Lim & Ji Mi Hong (2022) Don’t Make Me Feel Guilty! Examining the Effect of a Past Moral Deed on Perceived Irritation with Guilt Appeals in Environmental Advertising, Journal of Current Issues & Research in Advertising, 43:4, 421-436, DOI: 10.1080/10641734.2022.2122638
Davit Davtyan & Armen Tashchian (2022) Thematic Congruency in the Context of Brand Placements: Tests of Memory and Attitude Measures, Journal of Current Issues & Research in Advertising, 43:3, 319-335, DOI: 10.1080/10641734.2022.2066231
Nils S. Borchers (2022) Between Skepticism and Identification: A Systematic Mapping of Adolescents’ Persuasion Knowledge of Influencer Marketing, Journal of Current Issues & Research in Advertising, 43:3, 274-300, DOI: 10.1080/10641734.2022.2066230
Jessica Castonguay (2022) Influencers’ Disclosures of Advertising and Responses from Youth with Varying Levels of Theory of Mind, Journal of Current Issues & Research in Advertising, 43:3, 237-255, DOI: 10.1080/10641734.2021.1973928
Taylor Jing Wen, Ching-Hua Chuan, Jing Yang & Wanhsiu Sunny Tsai (2022) Predicting Advertising Persuasiveness: A Decision Tree Method for Understanding Emotional (In)Congruence of Ad Placement on YouTube, Journal of Current Issues & Research in Advertising, 43:2, 200-218, DOI: 10.1080/10641734.2021.1963356
Shuoya Sun & Nathaniel J. Evans (2022) Effects of Disclosure, Placement Type, and Ad–Context Congruence on Brand and Advertising Recognition: An Exploration of CARE Model Processing, Journal of Current Issues & Research in Advertising, 43:2, 219-235, DOI: 10.1080/10641734.2021.1982083
Diana Cárdenas, Raquel Castaño, Claudia Quintanilla & Edgardo Ayala (2022) Understanding the Value of Street Art for Artists, Consumers, and Brands, Journal of Current Issues & Research in Advertising, 43:2, 155-164, DOI: 10.1080/10641734.2022.2033652
Khalid Alharbi & Kelli Boling (2022) Saudi Women Take the Wheel: A Content Analysis of How Saudi Arabian Car Companies Reached Women on Social Media, Journal of Current Issues & Research in Advertising, 43:2, 165-184, DOI: 10.1080/10641734.2021.1995543
Qiang (Tony) Yan & Michael R. Hyman (2022) How Can We Minimize Visual Stereotypes in Ads? Journal of Current Issues & Research in Advertising, 43:2, 185-199, DOI: 10.1080/10641734.2021.1957044
Shelly Rodgers & Evgeniia Belobrovkina (2022) Using Photovoice Research for Advertising Theory, Journal of Current Issues & Research in Advertising, 43:2, 137-154, DOI: 10.1080/10641734.2021.1945981
John R. Rossiter (2022) Creativity in Advertising: How to Test for Highly Creative Individuals, How to Generate Alternative Creative Ideas, and How to Pretest Them, Journal of Current Issues & Research in Advertising, 43:2, 123-136, DOI: 10.1080/10641734.2021.2010245
Matthew Pittman, Anne Oeldorf-Hirsch & Ashley Brannan (2022) Green Advertising on Social Media: Brand Authenticity Mediates the Effect of Different Appeals on Purchase Intent and Digital Engagement, Journal of Current Issues & Research in Advertising, 43:1, 106-121, DOI: 10.1080/10641734.2021.1964655
Chang-Dae Ham, Sann Ryu, Joonghwa Lee, Un-Chae Chaung, Emily Buteau & Sela Sar (2022) Intrusive or Relevant? Exploring How Consumers Avoid Native Facebook Ads through Decomposed Persuasion Knowledge, Journal of Current Issues & Research in Advertising, 43:1, 68-89, DOI: 10.1080/10641734.2021.1944934
Jihoon (Jay) Kim, Thitapa Shinaprayoon & Sun Joo (Grace) Ahn (2022) Virtual Tours Encourage Intentions to Travel and Willingness to Pay via Spatial Presence, Enjoyment, and Destination Image, Journal of Current Issues & Research in Advertising, 43:1, 90-105, DOI: 10.1080/10641734.2021.1962441
Mark Callister, Lesa A. Stern, Kevin K. John & Melissa Seipel (2022) Digital Body Disturbances in Advertising: Attraction or Repulsion?, Journal of Current Issues & Research in Advertising, 43:1, 1-25, DOI: 10.1080/10641734.2021.1925180
Tyler Milfeld & Eric Haley (2022) Brand Manager Sensemaking: Cognitive Frames in the Digital Media Environment, Journal of Current Issues & Research in Advertising, 43:1, 26-46, DOI: 10.1080/10641734.2021.1935364
Taylor Jing Wen, Chang Won Choi, Linwan Wu & Jon D. Morris (2022) Empowering Emotion: The Driving Force of Share and Purchase Intentions in Viral Advertising, Journal of Current Issues & Research in Advertising, 43:1, 47-67, DOI: 10.1080/10641734.2021.1937408