Missions to Movements: Recent Episodes
Dana Snyder
Digital marketing and social media trends seem to change every day. It can be hard to know where to spend your time, energy, and money to make an impact. Each Wednesday, join Dana Snyder, digital strategist for nonprofits and CEO and Founder of Positive Equation, as she interviews guests sharing real-world digital marketing case studies from organizations making a positive impact in the world and short-form episodes with actionable social media tips to implement right away. Whether you’re looking to enhance your social media strategies, launch a big campaign or just hear some great advice to feel inspired, this is the podcast for you. Let’s turn your mission into a movement! www.positiveequation.com Instagram: @positivequation
How do you walk into the end of the year with your monthly giving program finally built? More than HALF of the nonprofit professionals who joined my recent monthly giving webinars either had no recurring giving program or had started one and stalled.
And after analyzing feedback and behavior from more than 1,000 nonprofit leaders, I found that there are three primary barriers keeping organizations from making recurring giving the front door to fundraising.
I also take you behind the scenes of how I use Claude and MCP connectors to analyze webinar registrations, purchasing behavior, and participant feedback in a single afternoon. Plus, why another webinar, workbook, or framework won’t solve the problem unless it helps your team produce the actual program name, landing page copy, email sequence, and board-ready plan.
Resources & Links
This episode is presented by The Monthly Giving Builder. If you are leaving real impact dollars on the table, sign up before August 12th for just $49.99/month and get FREE access to 3 LIVE sessions on August 17, 20, and 27 to help you stand up your monthly giving program.
With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
August is Black Philanthropy Month, so consider today’s episode the kickoff! Kaci Patterson has helped raise and leverage more than $86 million for Black-led organizations.
As the founder of Social Good Solutions and the Black Equity Collective, she joins me to get into their incredible study. 220 Black-led nonprofits across California created more than 4,000 jobs and generated over $335 MILLION in salaries. These organizations are powerhouse economic engines, truly driving critical work in health, safety, and racial justice.
Kaci also shares how legacy can be a filter for which opportunities to say yes to, why funders must model the collaboration they ask nonprofits to practice, and how both sides can become values-based partners in community co-design.
Resources & Links
Connect with Kaci on LinkedIn and learn more about Social Good Solutions and Black Equity Collective.
This episode is presented by The Monthly Giving Builder. If you are leaving real impact dollars on the table, sign up before August 12th for just $49.99/month and get FREE access to 3 LIVE sessions on August 17, 20, and 27 to help you stand up your monthly giving program.
With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
Shilpa Alva is on a mission to fix one of the world’s most fundamental problems: the fact that hundreds of millions of people don’t have access to safe, clean water.
Surge for Water is a women-led nonprofit that went from a nights-and-weekends passion project into a global organization delivering clean water, sanitation, hygiene, and women’s health solutions. And after operating across 12 countries and reaching hundreds of thousands of people, Shilpa shares why the organization has shifted its focus from chasing the biggest numbers to demonstrating deeper, community-owned impact.
We talk about the business principles Shilpa carried from chemical engineering and corporate leadership into the nonprofit sector, why her board encouraged her to become a more visible speaker and advocate, how media appearances build credibility even when the ROI is difficult to isolate, and why nonprofit leaders should begin telling their stories long before they feel fully ready.
Resources & Links
Connect with Shilpa on LinkedIn and learn more about Surge for Water on their website.
This episode is presented by The Monthly Giving Builder. If you are leaving real impact dollars on the table, sign up before August 12th for just $49.99/month and get FREE access to 3 LIVE sessions on August 17, 20, and 27 to help you stand up your monthly giving program.
With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
Most nonprofits start with the tools. The better question is, what’s the scalable opportunity technology can solve so your team can stay focused on the human interactions that matter most?
With 1 in 2 people impacted by cancer in their lifetime, Mike Osborne and his team at Cancer Council Victoria are applying that thinking to one of their biggest pressure points: freeing up counselors from digging through systems so they can stay present and support more people in less time.
Mike also reveals research-backed hot takes on AI-generated search summaries, and why teens are more likely to open up to a chatbot than talk to an adult.
Resources & Links
Connect with Mike on LinkedIn and learn more about Cancer Council Victoria on their website.
This episode is presented by The Monthly Giving Builder. If you are leaving real impact dollars on the table, sign up before August 12th for just $49.99/month and get FREE access to 3 LIVE sessions on August 17, 20, and 27 to help you stand up your monthly giving program.
With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
Way too much of our human capacity is spent on tasks that DON’T require human empathy. That’s how Tim Bachta from Children International is thinking about growth as his team works to expand from 220,000 to 275,000 children served.
Tim shares how his team is using Microsoft Copilot to eliminate the manual work that’s been slowing them down (like letter translation processes that once took months, to systems running in DAYS!) so their staff can focus on building relationships and supporting families.
This episode is a powerful look at what happens when you stop asking, “how can we use AI?!” and start asking where your team’s time is being wasted and who your champions are to help drive change.
Resources & Links
Connect with Tim on LinkedIn and learn more about Children International on their website.
This episode is presented by The Monthly Giving Builder. If you are leaving real impact dollars on the table, sign up before August 12th for just $49.99/month and get FREE access to 3 LIVE sessions on August 17, 20, and 27 to help you stand up your monthly giving program.
With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
What does the latest recurring giving data actually tell us? In this special State of Recurring Giving episode, three leaders from CharityEngine, GivingTuesday Data Commons, and World Central Kitchen are joining me to unpack the latest recurring giving benchmarks AND one of the most compelling monthly giving case studies of the year.
Together, we're exploring the trends shaping recurring giving today, why monthly donors generate nearly 3x the annual value of one-time donors, and how World Central Kitchen turned 2,800 new monthly donors into an estimated $6 million in lifetime value with their Kitchen Core monthly giving program.
Resources & Links
A special thank you to CharityEngine for making this quarter's State of Recurring Giving webinar possible.
This episode is presented by The Monthly Giving Builder. If you are leaving real impact dollars on the table, sign up before August 12th for just $49.99/month and get FREE access to 3 LIVE sessions on August 17, 20, and 27 to help you stand up your monthly giving program.
With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
Did you know 92% of donors say giving is part of who they are? And that 94% say they're MORE motivated to give when they know exactly where their money will go?
Today I'm doing one of my favorite things – diving into the data and research from Bloomerang's 2026 Giving Signals Report, and sharing the major opportunity gaps every nonprofit should be paying attention to. Generosity isn't disappearing, but it's becoming much more intentional!
This episode is packed with several high-impact changes that can help you remove friction, strengthen donor relationships, and increase giving.
Resources & Links
Check out Bloomerang’s latest research in their 2026 Giving Signals Report.
This episode is presented by The Monthly Giving Builder. If you are leaving real impact dollars on the table, sign up before August 12th for just $49.99/month and get FREE access to 3 LIVE sessions on August 17, 20, and 27 to help you stand up your monthly giving program.
With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
With AI adoption exploding, what does that actually mean for how you grow your team, your donors, and your impact?
Naria Santa Lucia brought SO much energy and joy to her MC role at the Microsoft Global Nonprofit Leaders Summit, that I had to sit down with her to hear how nonprofit leaders can build practical pathways for using AI in their day-to-day work and cut through the hype.
Naria also brings a perspective every nonprofit needs to hear: take the big swing, stay true to your mission, and don’t pivot just to chase funding. When you focus on real impact (and communicate it clearly!) you’ll draw the right supporters in.
Resources & Links
Connect with Naria Santa Lucia on LinkedIn and learn more about Microsoft Elevate here.
Not sure where to start in building your program? Start with this $5 audit to know where your gap is. Takes 5-10 minutes max, and you'll know where to start --> Monthly Giving Interactive Audit
This episode is presented by The Monthly Giving Builder. If you are leaving real impact dollars on the table, sign up before August 12th for just $49.99/month and get FREE access to 3 LIVE sessions on August 17, 20, and 27 to help you stand up your monthly giving program.
With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
Most AI conversations are loaded with productivity hacks, but it’s also accelerating scientific discovery in ways most people aren’t even thinking about.
In this live conversation from the Microsoft Global Nonprofit Leaders Summit, I’m talking to Clare Durrett from Answer ALS and Terri Thompson from OnPoint Scientific about how they’re helping cut ALS research timelines by 65%!
With a shared platform called Neuromine, researchers now have access to clinical data, genetics, bio samples, and more, all in one place. Even if you’re not in the research space, this episode is a super powerful example of what becomes possible when you break down silos and build the right partnerships.
Resources & Links
Connect with Clare on LinkedIn and learn more about Answer ALS on their website.
Connect with Terri on LinkedIn and learn more about OnPoint Scientific on their website.
Learn more about Team Gleason, a nonprofit that improves daily life for people living with ALS.
The Science of Scaling by Dr. Benjamin Hardy
This episode is presented by The Monthly Giving Builder. If you are leaving real impact dollars on the table, sign up before August 12th for just $49.99/month and get FREE access to 3 LIVE sessions on August 17, 20, and 27 to help you stand up your monthly giving program.
With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
This is the first time in 18 years that Christoph Hilligen sees a possibility to radically change the way NGOs operate.
As the CEO of World Vision Germany, he’s already using AI to launch emergency appeals in HOURS and build personalized donor journeys. One of the most fascinating examples? His team uses predictive models to flag which donors may be at risk of canceling, so they can step in earlier and build stronger relationships.
AI is definitely no longer optional, and the nonprofits who move faster, personalize better, and use their data to guide decisions will raise more and create more impact without risking falling behind. This is exactly the kind of case study I could have talked about with Christoph forever!
Resources & Links
Connect with Christoph on LinkedIn and learn more about World Vision Germany on their website.
This episode is presented by The Monthly Giving Builder. If you are leaving real impact dollars on the table, sign up before August 12th for just $49.99/month and get FREE access to 3 LIVE sessions on August 17, 20, and 27 to help you stand up your monthly giving program.
With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
Right off the heels of GiveCon, the data is IN. Bloomerang just released their 2026 Giving Signals report, and there's one stat that stopped me in my tracks: donors prefer specific impact language over vague appeals by an 88 point margin!
Ann Fellman, CMO of Bloomerang, is joining me fresh off the GiveCon stage to break down what the data is telling us about donor behavior and why your $25/month donor might actually be worth $3,200+ in lifetime value.
Ann also reveals two major product launches, including a native integration with Dataro's predictive donor intelligence — and shares exactly what she'd focus on this summer to get ahead of end-of-year fundraising.
Resources & Links
Connect with Ann on LinkedIn and check out Bloomerang’s 2026 Giving Signals Report.
This episode is presented by The Monthly Giving Builder. If you are leaving real impact dollars on the table, sign up before August 12th for just $49.99/month and get FREE access to 3 LIVE sessions on August 17, 20, and 27 to help you stand up your monthly giving program.
With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
What happens when 1.3 billion people adopt AI in just 39 months… and most nonprofits are still trying to figure out where to even start?
While nearly 90% of nonprofits are already using AI, only 6-7% are seeing meaningful returns, which is why I HAD to sit down with Justin Spelhaug, President of Microsoft Elevate, to talk about why that gap exists, and how nonprofits have a once-in-a-generation chance to shape a more inclusive AI economy.
**We also talk about generating personalized donor thank you messages at scale, and how to use predictive modeling to better understand giving behavior. This moment requires all of us to lean in and will challenge how you think about AI.
Resources & Links**
Connect with Justin on LinkedIn and learn more about Microsoft Elevate on their website. Justin also recommends Carol Dweck and her work on growth mindsets.
This episode is presented by The Monthly Giving Builder. If you are leaving real impact dollars on the table, sign up before August 12th for just $49.99/month and get FREE access to 3 LIVE sessions on August 17, 20, and 27 to help you stand up your monthly giving program.
With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
Monthly Giving Awareness Week feels like the perfect time to bring back repeat guest Dave Raley, especially after he just launched The Center for Sustainable Giving, a new initiative helping nonprofits rethink how they approach recurring generosity.
The subscription economy is fundamentally changing donor expectations, which is why we’re exploring topics like “10x thinking”, generosity as a learned habit, the future of sustainable philanthropy, and why recurring giving programs deserve far more visibility, staffing, and investment than they’re currently getting. So many nonprofits are still stuck in a “single gift mindset” and this conversation is a reminder of just how big the opportunity is if you’re willing to think differently about donor relationships.
Resources & Links
Monthly Giving Awareness Week is THIS week and the deadline to apply for the 2026 Monthlies is May 13, 2026. Enter here.
Learn about The Center for Sustainable Giving.
This episode is presented by The Monthly Giving Builder. If you are leaving real impact dollars on the table, sign up before August 12th for just $49.99/month and get FREE access to 3 LIVE sessions on August 17, 20, and 27 to help you stand up your monthly giving program.
With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
Dion Dawson took the Monthly Giving Summit Main Stage in February and it was mic drop after mic drop. Over the last five years, his work at Dion’s Chicago Dream has generated more than $17.8 MILLION dollars in impact feeding families, building systems, and creating jobs.
And he didn’t get there by being perfect or cracking a universal code. Dion shares how to build visibility through thought leadership, the importance of knowing where to invest your time, and why showing up over and over again is what builds trust and momentum.
If you’ve been sitting on ideas, waiting for the right moment, or questioning how you can build belief at scale, this episode will fire you up. Your mission deserves to be heard!
Resources & Links
Connect with Dion on LinkedIn and learn more about Dion’s Chicago Dream on their website.
This episode is presented by The Monthly Giving Builder. If you are leaving real impact dollars on the table, sign up before August 12th for just $49.99/month and get FREE access to 3 LIVE sessions on August 17, 20, and 27 to help you stand up your monthly giving program.
With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
Angelique Albert believes that scaling a mission takes bold investments in marketing, the courage to make unconventional leadership decisions, and the willingness to make a case loud enough for the right partners to find you.
Imagine getting a $50 MILLION dollar unrestricted gift. It changes what’s possible for your organization.
Angelique and I get into the practical side of growth, and what it looked like for Native Forward Scholars Fund to go from spending just $20,000/year on marketing to executing a full rebrand, upgrading systems, and intentionally putting themselves in the right rooms.
Resources & Links
Learn more about Native Forward Scholars Fund on their website and follow them on Instagram, Facebook, and LinkedIn.
This episode is presented by The Monthly Giving Builder. If you are leaving real impact dollars on the table, sign up before August 12th for just $49.99/month and get FREE access to 3 LIVE sessions on August 17, 20, and 27 to help you stand up your monthly giving program.
With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
**Relational equity is going to reframe the way you think about donors. Did you know loneliness is now considered a public health crisis, comparable to smoking 15 cigarettes a day?!
In this bonus keynote from the Monthly Giving Summit*, I’m sitting down with Allison Trowbridge, founder of* Copper Books****, to talk all about relationships and the compounding wealth you build by investing in people over time.
You’ll hear Allison’s personal story of going from a venture-backed startup with millions in funding to losing everything – as well as her favorite practical ways to strengthen donor relationships and community connections.
If you want to build a more sustainable movement, you’ll want to listen to every minute of this episode.
Resources & Links**
Connect with Allison at allison@copperbooks.com and learn more about Copper Books here.
Take Allison’s FREE Relational Archetype Quiz.
This episode is presented by The Monthly Giving Builder. If you are leaving real impact dollars on the table, sign up before August 12th for just $49.99/month and get FREE access to 3 LIVE sessions on August 17, 20, and 27 to help you stand up your monthly giving program.
With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
**Did you know monthly donors often have 85%+ retention rates, while many nonprofits are lucky to retain just 40% of one-time donors?
In this episode, I’m asking you to take a hard look at your fundraising calendar and answer one simple question: Is monthly giving actually a priority? For most organizations, it’s not.
We’ll talk about the shift from constantly raising money to building predictable, sustainable revenue, what metrics you should be tracking, and why making monthly giving a core part of your strategy is one of the most important moves you can make right now.**
Resources & Links
This episode is presented by The Monthly Giving Builder. If you are leaving real impact dollars on the table, sign up before August 12th for just $49.99/month and get FREE access to 3 LIVE sessions on August 17, 20, and 27 to help you stand up your monthly giving program.
With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
**Can you believe the tools that once required a full development team and a 6-figure budget can now be built in a matter of MONTHS with “vibe AI” for a fraction of the cost?
In this solo episode, I’m sharing a behind-the-scenes look into my business, and how I took my $12K-$18K Monthly Giving Mastermind and turned it into a $499/year AI-powered tool that helps nonprofits build and grow their recurring revenue.
I’m walking through what’s actually possible for nonprofits right now, from automating intake and donor communications to volunteer matching and grant research, and how to start identifying what your organization could build next.**
Resources & Links
This episode is presented by The Monthly Giving Builder. If you are leaving real impact dollars on the table, sign up before August 12th for just $49.99/month and get FREE access to 3 LIVE sessions on August 17, 20, and 27 to help you stand up your monthly giving program.
With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
Monthly Giving Retreat: Learn more + apply by 4/10 here!
What season is your monthly giving program in right now — planting, growing, or stuck in a plateau? In this episode, Dana Snyder breaks down why knowing your season matters and how the right environment can move your program forward faster than you'd get there alone.
Dana shares an inside look at the 2026 Monthly Giving Retreat — an intimate, women-led gathering for nonprofit fundraising leaders held May 6–8 at The Portal in Serenbe, Georgia. From the peer learning that happens when every person in the room is working on the same thing, to the intentional design of the space itself, this episode makes the case for going deep on one thing instead of a little on everything.
You'll hear real results from past attendees — including one leader who grew from 30 to 105 monthly donors and another who finally invited 17,000 email subscribers to give monthly — and what it actually looks like to leave a retreat with a plan, not just inspiration.
Applications close April 10th. Three spots remain.
This episode is presented by The Monthly Giving Builder. If you are leaving real impact dollars on the table, sign up before August 12th for just $49.99/month and get FREE access to 3 LIVE sessions on August 17, 20, and 27 to help you stand up your monthly giving program.
With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
If you've ever been the only fundraiser in the room running the gala and fielding board questions about why an auction underperformed, today's guest has been exactly where you are.
Andrew Edwards spent years on the front lines of nonprofit fundraising, from coaching small shops, to scaling 60+ events nationally at the Epilepsy Foundation.
In this episode, we’re getting into what helps small teams focus, larger teams scale, and fundraisers at every level work smarter, how to make the case for attending a conference (even with limited budgets), why investing in your team pays off, and how to approach networking and planning so you don’t waste the opportunity!
Resources & Links
Check out one of my favorite books, Unreasonable Hospitality by Will Guidara.
This episode is presented by The Monthly Giving Builder. If you are leaving real impact dollars on the table, sign up before August 12th for just $49.99/month and get FREE access to 3 LIVE sessions on August 17, 20, and 27 to help you stand up your monthly giving program.
With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
What if the thing standing between your nonprofit and a million dollar gift wasn't your programming, your data or even your ask, but your story?
Emmy Award-winning journalist and StoryLede founder Bofta Yimam is here to talk about why stepping into visibility is no longer optional for nonprofit leaders. She shares a powerful example of a leader who landed international speaking gigs, doubled her organization’s revenue, and later received a $1M gift.
We break down how to use LinkedIn to reach donors and board members, how to turn your story into content that builds trust, and why visibility is a leadership responsibility. The real question is: are you willing to push past the discomfort and step into the visibility game?
Resources & Links
Connect with Bofta on LinkedIn and learn more about StoryLede on their website.
This episode is presented by The Monthly Giving Builder. If you are leaving real impact dollars on the table, sign up before August 12th for just $49.99/month and get FREE access to 3 LIVE sessions on August 17, 20, and 27 to help you stand up your monthly giving program.
With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
In this episode, Dana explores the gap between knowing about monthly giving and actually implementing it. She shares practical strategies from a recent mastermind call, emphasizing the importance of planning, community, and taking action to build sustainable revenue streams for nonprofits.
Apply for the Mini Monthly Giving Mastermind - Doors close 3/25
(4) spots left to join the Monthly Giving Retreat (May 6-8) - Learn More
Start building with The Monthly Giving Builder (use code MGBLUCKY for 17% off - ends 3/31)
Chapters
00:00 The Importance of Monthly Giving
02:08 Bridging the Gap: From Knowledge to Action
06:46 Strategies for Successful Monthly Giving
11:33 Building Community and Accountability
14:21 Taking Action: Making Monthly Giving a Priority
This episode is presented by The Monthly Giving Builder. If you are leaving real impact dollars on the table, sign up before August 12th for just $49.99/month and get FREE access to 3 LIVE sessions on August 17, 20, and 27 to help you stand up your monthly giving program.
With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
**In a world where nonprofits are competing with overcrowded inboxes, direct mail is experiencing a comeback. And if your direct mail looks the same as everyone else’s, there’s a good chance it’s heading straight for the recycling bin.
Brandon Gaty and Cait Connolly work at LettrLabs and help brands create hyper-personalized donor experiences with robotics-powered handwritten mail. This makes it possible to personalize EVERY piece of mail at scale!
So today, we are unpacking how to spark joy in someone’s mailbox, how segmentation and automation can dramatically improve ROI, where you might be overspending, and why focusing on donor retention and upgrades before acquisition can unlock faster results
Resources & Links**
This episode is presented by The Monthly Giving Builder. If you are leaving real impact dollars on the table, sign up before August 12th for just $49.99/month and get FREE access to 3 LIVE sessions on August 17, 20, and 27 to help you stand up your monthly giving program.
With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
Imagine if you ask someone to become a monthly donor for just $10, and they give more than triple that?
It's no secret that talking about monthly giving strategies and case studies is my jam, so I brought on Raegan Mach to break down Urban Bridge’s “10 for 10” campaign.
Their goal? 25 new donors at $10/month to celebrate their 10-year anniversary. In just 2.5 months, they surpassed it!
You’ll hear how they drove 15 new donors in the first 48 hours with a CEO-led launch video, strategic campaign champions, and consistent messaging across email and social, and why LinkedIn turned out to be a surprisingly powerful conversion channel.
If you’ve been thinking about launching or prioritizing monthly giving, this is a practical, replicable case study you won’t want to miss.
Resources & Links
Connect with Raegan on LinkedIn and Instagram and learn more about Urban Bridge on their website. Follow Urban Bridge at @urbanbridgenow on Instagram.
Raegan uses FundraiseUp to improve their donor experience.
This episode is presented by The Monthly Giving Builder. If you are leaving real impact dollars on the table, sign up before August 12th for just $49.99/month and get FREE access to 3 LIVE sessions on August 17, 20, and 27 to help you stand up your monthly giving program.
With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
It’s officially Monthly Giving Summit Day!!! This short episode is your invitation to join us and start building.
In this episode, Dana shares what’s happening at the Monthly Giving Summit and why this isn’t just another virtual event - it’s a room full of builders focused on sustainability, recurring revenue, and cultivating believers (not just donors).
You’ll get a preview of what attendees are learning, including:
- How The Trevor Project acquired new monthly donors at scale in just two weeks
- How Interfaith Sanctuary turned monthly donors into advocates who influenced local legislation
- How Letters from a Pre-Scientist built an automated micro-giving system with 500+ volunteer-supporters
- How Dion’s Chicago Dream leveraged thought leadership to amplify mission visibility (yes, all the way to national TV)
From SMS to innovative direct mail to growth and retention planning, this summit is focused on execution — not theory.
But that’s not all.
Dana also announces the official launch of The Monthly Giving Builder — an interactive tool built from her five-step framework designed to help small and mid-sized nonprofits forecast revenue, craft messaging, build growth and retention plans, and launch sustainable monthly giving programs without a five-figure mastermind investment.
And finally, she shares details about the second annual Monthly Giving Retreat at Serenbe, GA, a transformational in-person experience May 6-8 for women leaders ready to step away from the noise and design recurring revenue with clarity and intention.
If you’re tired of living campaign to campaign and ready to build something that lasts, this episode is your invitation.
This episode is presented by The Monthly Giving Builder. If you are leaving real impact dollars on the table, sign up before August 12th for just $49.99/month and get FREE access to 3 LIVE sessions on August 17, 20, and 27 to help you stand up your monthly giving program.
With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
**If your board can’t clearly articulate what you do in one sentence, your donors won’t either.
Brandy Walker is joining me to unpack why nonprofit leaders must get ruthlessly clear on the ONE thing their organization does exceptionally well. Not the 20 programs, not the calendar of activities, but the core impact.
Brandy shares why embracing the “messy middle” builds trust, how to use lived experience as influence, and the one question that can completely reshape your growth trajectory: What do you want to be known for?
P.S. We are in the final countdown to the FREE Monthly Giving Summit****. Join me on February 25th-26th to master monthly giving.
Resources & Links
Connect with Brandy on LinkedIn*, learn more about* Brand Worthy Solutions*, and tune in to her podcast,* Brandy Was Here**.
This episode is presented by The Monthly Giving Builder. If you are leaving real impact dollars on the table, sign up before August 12th for just $49.99/month and get FREE access to 3 LIVE sessions on August 17, 20, and 27 to help you stand up your monthly giving program.
With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
We close our 2026 monthly giving predictions with a bold call: move donor communities into real life to deepen belonging, retention, and advocacy.
Sincere gatherings beat big productions when donors feel trusted, included, and invited to co-create.
This episode is presented by The Monthly Giving Builder. If you are leaving real impact dollars on the table, sign up before August 12th for just $49.99/month and get FREE access to 3 LIVE sessions on August 17, 20, and 27 to help you stand up your monthly giving program.
With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
**If you’ve ever sat at a board meeting thinking “we can't keep doing fundraising like this!” then it might be time to start championing monthly giving – which is one of the most practical shifts a nonprofit can make.
Board strategist Christal M. Cherry and I are getting specific about what staff should bring to the boardroom, how to pilot change without triggering resistance, and how dashboards and donor milestones help boards actually see the impact of recurring giving. That level of predictability can fundamentally shift how your nonprofit plans, invests, and leads with confidence.
P.S. We are in the final countdown to the FREE Monthly Giving Summit****. Join me on February 25th-26th to master monthly giving.
Resources & Links**
Connect with Christal on LinkedIn, tune in to The Board Shake-Up podcast, and learn more about The Board Pro.
This episode is presented by The Monthly Giving Builder. If you are leaving real impact dollars on the table, sign up before August 12th for just $49.99/month and get FREE access to 3 LIVE sessions on August 17, 20, and 27 to help you stand up your monthly giving program.
With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
The neat donor funnel sounds good in slides, but it doesn’t match how people actually decide to give.
We dig into the real path supporters take today—bouncing from reels to Google to LinkedIn to your site—and why the strongest retention work happens long before the first dollar shows up.
Instead of chasing one perfect subject line or a last-minute match, we focus on what actually converts: consistency, clarity, and leadership that lowers the emotional risk of giving.
You’ll hear how to spot and support the messy, multi-touch donor journey without getting lost in attribution rabbit holes. We unpack the limits of tracking tools and UTMs, then pivot to what you can control every day: narrative consistency across your website, social bios, and emails; visible leaders who show context and follow-through; and storytelling that explains the why, not just the need.
The goal is simple but powerful—help donors predict you. Predictability builds safety, and safety powers renewal.
This episode is presented by The Monthly Giving Builder. If you are leaving real impact dollars on the table, sign up before August 12th for just $49.99/month and get FREE access to 3 LIVE sessions on August 17, 20, and 27 to help you stand up your monthly giving program.
With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
A lot of movement builders might be thinking, who actually gets to be considered “legit”?
We are celebrating Black History Month, and in a very short amount of time, BackBlack has built massive momentum, which is why I had to have one of my favorite repeat guests back on the show, Floyd Jones.
This incredible case study unravels how they’ve helped move nearly $4 million to Black-led organizations, built a directory of close to 2,000 organizations, and driven tens of thousands of people to take action.
**We also talk about the structural realities many Black-led organizations face: 44% have no full-time staff, and most operate on less than $30,000 a year. The real question this episode raises is what becomes POSSIBLE when trust, proximity, and community are treated as legitimate infrastructure?!
Resources & Links**
Connect with Floyd on LinkedIn, sign up for his newsletter, and learn more about BackBlack on their website.
This episode is presented by The Monthly Giving Builder. If you are leaving real impact dollars on the table, sign up before August 12th for just $49.99/month and get FREE access to 3 LIVE sessions on August 17, 20, and 27 to help you stand up your monthly giving program.
With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
Quiet signals decide retention long before a donor hits “cancel.”
We explore how to turn early indicators—failed payments, skipped emails, reduced engagement—into timely, human responses that save relationships and revenue.
Drawing on the proven playbook of subscription businesses, we unpack how predictive insights can flag risk before supporters drift away and how small teams can deploy light-touch interventions that feel like care, not automation.
You’ll hear why the best results come from respectful timing and segmentation based on behavior, not guesswork. The goal isn’t to send more messages; it’s to send the right message at the right moment, in language that protects dignity and preserves trust.
Throughout, we reframe AI as a second set of eyes—a smoke detector that notices patterns your team can’t watch 24/7. It doesn’t replace stewardship; it points you to where care is needed so real people can do what they do best.
As attention becomes the scarcest resource, the organizations that win won’t be the loudest. They’ll be the ones who notice first and respond with empathy that keeps supporters close.
If this resonated, follow the show, share it with a colleague who handles retention, and leave a quick review to help others find it. Your feedback guides what we build next—what’s the one donor-care trigger you want to test?
This episode is presented by The Monthly Giving Builder. If you are leaving real impact dollars on the table, sign up before August 12th for just $49.99/month and get FREE access to 3 LIVE sessions on August 17, 20, and 27 to help you stand up your monthly giving program.
With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
How do you build a storytelling rhythm that can fuel your fundraising efforts all year long? Max Kringen of Tellwell Story Co. **is EXACTLY who nonprofits call when they want to stop guessing.
We kick off by going behind the scenes of a Ronald McDonald House Charities gala where a beautiful, cinematic story helped raise more than $350,000 in one night.
Max walks us through how Clara’s story was selected, the meaning of narrative transportation, and how organizations can reposition themselves as the “helpful guide” instead of the hero.
Once you hear Max’s wildly practical “Story Seasons” framework, you won’t be scrambling for stories in May or guessing what donors should hear in October. You’ll be fueling generosity all year long!**
**Resources & Links
Connect with Max on LinkedIn*, subscribe to his newsletter,* Start With Story*, and learn more about* Tellwell Story Co**.
Grab your ticket to Max’s nonprofit storytelling conference, WellTold, on April 30, 2026.
This episode is presented by The Monthly Giving Builder. If you are leaving real impact dollars on the table, sign up before August 12th for just $49.99/month and get FREE access to 3 LIVE sessions on August 17, 20, and 27 to help you stand up your monthly giving program.
With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
Donor flexibility is the quiet superpower of retention - and it’s about to become non-negotiable.
We dig into why giving supporters control to pause, downgrade, skip, or shift billing dates doesn’t fuel cancellations; it prevents them.
Pulling lessons from the subscription world and real stories that celebrate customer milestones, we translate those insights into practical steps any nonprofit can take to keep monthly givers connected through life’s ups and downs.
If you’re ready to reduce churn, lift lifetime value, and build trust that lasts, this conversation will give you the blueprint.
Subscribe, share this with a colleague who manages recurring giving, and leave a review with one change you’ll make to your donor portal this quarter.
This episode is presented by The Monthly Giving Builder. If you are leaving real impact dollars on the table, sign up before August 12th for just $49.99/month and get FREE access to 3 LIVE sessions on August 17, 20, and 27 to help you stand up your monthly giving program.
With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
**If a corporate partner had to tell a story about working with your nonprofit, what would they say?
What companies want from nonprofit partnerships has FUNDAMENTALLY changed. That’s why I’m excited for you to meet a great friend of mine, Matthew Sutton, Director of Corporate Partnerships at United Way of Greater Atlanta, to talk about how corporate partnerships are evolving and what nonprofit leaders need to understand right now.
Matthew shares why companies are going deeper with fewer partners, why a multi-layer approach matters, and how nonprofits can become collaborators in a shared narrative.
We’re digging into real-world examples too, including a 24-month relationship-building process, and the growing role of social enterprise as nonprofits look for more predictable revenue.**
Resources & Links
Connect with Matthew on LinkedIn or send him an email at matthewsutton2018@gmail.com.
Check out Matthew’s book recommendations, including my book, The Monthly Giving Mastermind, and Beyond Checks & Halos by Cynthia Eads Currence.
This episode is presented by The Monthly Giving Builder. If you are leaving real impact dollars on the table, sign up before August 12th for just $49.99/month and get FREE access to 3 LIVE sessions on August 17, 20, and 27 to help you stand up your monthly giving program.
With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
What if the smallest monthly gift unlocks the biggest lifetime value? We’re digging into our second Monthly Giving Prediction for 2026: lower entry points will become the norm in monthly giving - and they’ll outperform the high-ask mindset many of us grew up with.
Donors aren’t less generous; they’re less willing to overcommit.
That’s a signal, not a setback, and it’s time to design programs around the easiest yes.
We break down recent data trends from major giving moments showing growth in recurring signups alongside smaller average amounts, and explain why that’s good news when you care about retention and lifetime value.
Drawing on lessons from the subscription economy, we look at how streaming and SaaS brands prioritize momentum over pressure, starting with doable plans and earning trust over time.
The same playbook works for nonprofits: invite people in with a low, human entry point, then nurture them with clear impact stories, flexible options, and upgrade moments that feel earned.
This conversation is a practical roadmap for nonprofit leaders, fundraisers, and digital teams who want sustainable revenue, wider reach, and a supporter community that stays.
Subscribe for more predictions, share with your team, and leave a quick review to help other nonprofits find the show.
This episode is presented by The Monthly Giving Builder. If you are leaving real impact dollars on the table, sign up before August 12th for just $49.99/month and get FREE access to 3 LIVE sessions on August 17, 20, and 27 to help you stand up your monthly giving program.
With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
At my third annual Monthly Giving Summit**, you’ll hear from someone who understands how repeat engagement, community and generosity actually get built into the DNA of a brand, raising over one million dollars along the way!
Adriana Carrig, Founder and Chief Brand Officer of Little Words Project****, is joining me to break down how she bootstrapped growth and focused on trust, transparency, and showing up consistently, which resulted in 14 retail storefronts, partnerships with Target and Disney, and repeat purchases.
If you’re building or refining a monthly giving program, you’ll also love hearing how Adriana attracted 500 subscribers almost immediately into her Word of the Month subscription program.**
Resources & Links
Connect with Adriana on LinkedIn and learn more about Little Words Project, Little Words Big Impact, and their Word of the Month subscription.
If you want to make your own Word of the Year bracelet, check out the 2026 Word of the Year Bead Kit.
This episode is presented by The Monthly Giving Builder. If you are leaving real impact dollars on the table, sign up before August 12th for just $49.99/month and get FREE access to 3 LIVE sessions on August 17, 20, and 27 to help you stand up your monthly giving program.
With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
Why monthly giving must move from a checkbox to core infrastructure and how that shift changes budgets, dashboards, and daily decisions. Practical prompts help you test your own reliance on recurring revenue and plan for a steadier 2026.
This episode is presented by The Monthly Giving Builder. If you are leaving real impact dollars on the table, sign up before August 12th for just $49.99/month and get FREE access to 3 LIVE sessions on August 17, 20, and 27 to help you stand up your monthly giving program.
With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
We’ve officially entered what I’m calling the retention era. Recurring GivingTuesday gifts are growing year over year, and nonprofit benchmarks are showing 80%+ retention rates for monthly donors.
In this solo episode, I’m breaking down three powerful signals that are shaping monthly giving RIGHT NOW across the subscription economy and in the nonprofit sector.
I’m covering Recurly’s 2025 State of Subscriptions analysis of 67 million subscribers, including what brands are doing to combat slow acquisition and churn, and the GivingTuesday trends emerging around mobile-first, recurring signups.
This conversation sets the foundation for the next few episodes, where I’ll share my 2026 monthly giving predictions.
Resources & Links
Check out Recurly’s 2025 State of Subscriptions report.
This episode is presented by The Monthly Giving Builder. If you are leaving real impact dollars on the table, sign up before August 12th for just $49.99/month and get FREE access to 3 LIVE sessions on August 17, 20, and 27 to help you stand up your monthly giving program.
With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
**In this special year-end recap episode, I’m revisiting seven of the most inspiring, quotable, “steal this idea” stories from 2025. You’ll hear the real numbers, tested strategies, and leadership insights you can carry straight into 2026.
Here’s who you’ll hear from:**
- Courtney Johnson from Culinary Care, who generated $300,000 across 20 corporate events
- Chad Nelsen from Surfrider Foundation, who invested in recurring giving technology to reach 91% retention on auto-renew donors
- Liz Bohannon, a keynote speaker & author, who talks about “pluck ups” and how to reframe failure as courage-in-action
- Heather Sager, a speaking coach, who shares a powerful mindset shift to help you build confidence in public speaking
- Ashlyn Jones from Houston Food Bank, on growing their monthly giving program to 5,200 sustainers with human-centered storytelling
- Trovon C. Williams from NAACP, about why leading with solutions can create stronger donor empowerment
- Maddie Ward from End Overdose, about how they scaled from a single campus to 70+ cities nationwide
Resources & Links
Hear the full episodes with each of today’s featured guests:How 20 Cook-Offs Raised $300k from Corporate Partnerships
How Surfrider Foundation’s CEO Amplifies Impact Through Thought Leadership
Celebrating Failures: A New Approach to “Pluck-Ups”
How to Craft a Signature Talk to Amplify Your Mission
How Houston Food Bank Grew 5,200 Monthly Donors - The Importance of a Sustainer Role
NAACP’s Bold Shift Toward Sustained Impact
From UCLA to 70+ Cities: End Overdose Sparked a College Campus Movement
This episode is presented by The Monthly Giving Builder. If you are leaving real impact dollars on the table, sign up before August 12th for just $49.99/month and get FREE access to 3 LIVE sessions on August 17, 20, and 27 to help you stand up your monthly giving program.
With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
**This year held some of my highest highs and lowest lows, and much of it happened faster than I expected. In this solo episode, I’m reflecting honestly about what 2025 looked like for me, both personally and professionally.
You’ll hear what surprised me most, the growth of the Monthly Giving Summit, what it was like working 1:1 with 14 organizations through VIP intensives, the unexpected speaking gigs (including international!), and the journaling questions I’m sitting with.
Of course, I couldn’t leave out the data, and we also dig into insights from this year’s M+R Benchmarks Report, including the stat that monthly giving now accounts for 31% of all online revenue. If you’ve been waiting for permission to prioritize sustainable, recurring giving, this is your sign!
My hope is that this episode helps you reflect on where you spent your energy this year as you build, prioritize, and prepare for the year ahead.**
Resources & Links
This episode is presented by The Monthly Giving Builder. If you are leaving real impact dollars on the table, sign up before August 12th for just $49.99/month and get FREE access to 3 LIVE sessions on August 17, 20, and 27 to help you stand up your monthly giving program.
With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
**When a former classroom educator becomes the one writing the checks, EVERYTHING about grantmaking shifts.
Dr. Maggie Sullivan Marcus of the Sullivan Family Charitable Foundation brings a rare, dual perspective shaped by years in the classroom and years in philanthropy. Her on-the-ground experience supporting multilingual learner programs is rooted in empathy, deep respect for educators, and a commitment to equity.
We get into how small but strategic investments can spark outsized impact, like, DC Public Schools’ $2,500 micro-grants. Maggie also shares what it takes to build a multilingual educator pipeline and why meaningful change can’t be squeezed into a 12-month grant cycle.
Her candor around trust-based philanthropy, power dynamics, and multi-year funding models offers a blueprint for nonprofits eager to move the needle on bolder, more sustainable partnerships.**
Resources & Links
Connect with Dr. Maggie Sullivan Marcus on LinkedIn and learn more about the Sullivan Family Charitable Foundation on their website.
This episode is presented by The Monthly Giving Builder. If you are leaving real impact dollars on the table, sign up before August 12th for just $49.99/month and get FREE access to 3 LIVE sessions on August 17, 20, and 27 to help you stand up your monthly giving program.
With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
How can a 10X mindset replace incremental goals with focused, brave action that scales monthly giving and clarifies what to stop doing?
• 10X mindset versus incremental growth
• letting go of low-leverage work
• applying bold goals to monthly giving growth
• risk reframed as focus and resource questions
Resources Mentioned:
- Join the Sustainer Slack Group — completely free.
- The Mini Monthly Giving Mastermind + Retreat
- "10x Is Easier Than 2X" - By Dan Sullivan and Dr. Benjamin Hardy
Message me on LinkedIn (Dana Snyder) or Instagram (@positivequation) to learn more.
This episode is presented by The Monthly Giving Builder. If you are leaving real impact dollars on the table, sign up before August 12th for just $49.99/month and get FREE access to 3 LIVE sessions on August 17, 20, and 27 to help you stand up your monthly giving program.
With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
**If you've ever wrestled with the tension between being donor-centered and community-centered in your fundraising, today's episode is going to feel like a deep exhale. The incredible Tammy Zonker, founder of Fundraising Transformed, has helped raise more than $1 billion over her career, including facilitating a single $27 million dollar gift!
We dive into Tammy’s hands-on case study from the Children’s Center in Detroit, where her team tripled philanthropy in three years and doubled it again before her departure. You’ll hear what it actually looked like on the ground: auditing revenue channels, analyzing cost-per-dollar raised and ROI across events, grants, and direct response, strengthening monthly and planned giving, and expanding donor engagement.
This episode also explores why many nonprofits thrive with younger generations, offers in-the-trenches advice for leaders navigating busy giving seasons, and how to thoughtfully affirm everyone who contributes their time, talent, and resources.**
**Resources & Links
Connect with Tammy on LinkedIn and learn more about her book, Calling All Heroes**.
This episode is presented by The Monthly Giving Builder. If you are leaving real impact dollars on the table, sign up before August 12th for just $49.99/month and get FREE access to 3 LIVE sessions on August 17, 20, and 27 to help you stand up your monthly giving program.
With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
**After an electrifying GivingTuesday, I’m here to share three BIG behind the scenes announcements that will directly support your recurring revenue goals and monthly giving programs in 2026:
First, I’m thrilled to announce that my Sustainers Slack community is now 100% free! It has become one of the most generous, collaborative, and energizing spaces on the internet, and if you join, you’ll get monthly office hours, expert Q&As, and coworking huddles.
We’re also going to talk about what’s in store for the 2026 Monthly Giving Summit*, happening February 25-26th, including the why behind the theme, and all about our keynote speaker, Adriana Carrig of* Little Words Project**.
Finally, I’m unveiling two mastermind tracks next year! A high-touch 4-month Monthly Giving Mastermind, and a new Mini Monthly Giving Mastermind that offers a full year of strategic support, AND an in-person retreat in Atlanta.
I love getting to do this work and can’t wait to support you.
Resources & Links
This episode is presented by The Monthly Giving Builder. If you are leaving real impact dollars on the table, sign up before August 12th for just $49.99/month and get FREE access to 3 LIVE sessions on August 17, 20, and 27 to help you stand up your monthly giving program.
With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
Most organizations rush straight from GivingTuesday into metrics, wrap-ups, and end-of-year planning, but if you do, you’re missing the most valuable moment of all: the DAY AFTER**, when donors are still inspired and emotionally connected to the gift they just made.
In this replay of my most downloaded episode ever, you’ll hear the super simple, text-only email that can dramatically strengthen donor relationships, why it works, and how the responses can uncover donor motivations you’d never know otherwise.
Every single donation represents a person who chose your cause among MILLIONS of nonprofits!
And these replies can become fuel for future campaigns, major donor follow-ups, and segmentation strategies.
Resources & Links**
This show is brought to you by GivingTuesday! GivingTuesday is a global generosity movement that started in 2012 with a simple idea: a day to do good.
This year, on Tuesday, December 2, 2025, join the conversation: share your favorite nonprofit’s campaign, volunteer for a cause you care about, share an act of kindness, or encourage your audience to do the same.
Use #GivingTuesday, tag @GivingTuesday, and visit GivingTuesday.org/Participate to get involved and inspire others!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
**Fewer than five of charity: water’s donors wrote a check during a 75,000-piece direct mail test, yet direct mail STILL lifted revenue by 1.5-2%!
Behavioral science expert and DonorVoice founder Kevin Schulman is here to talk about why traditional direct mail metrics fall short, why your “non-check-writers” may be your biggest missed opportunity, and how personality-based messaging can transform donor engagement.
You’ll hear the inside story of a charity: water experiment that tested postcards vs. full letters, QR codes on the outer envelope, and personality trait targeting based on the Big Five framework.
Kevin and I also dig into measuring donor commitment, what predicts retention, and how some nonprofits are increasing their first-year monthly donor retention by 6-9 percentage points simply by adjusting their communication volume.
If you’re rethinking how direct mail fits into your world, this episode will reshape how you design, segment, and evaluate your campaigns.**
Resources & Links
Connect with Kevin on LinkedIn and learn more about DonorVoice on their website.
Check out the book I’m currently reading, Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect, by Will Guidara.
This show is brought to you by GivingTuesday! GivingTuesday is a global generosity movement that started in 2012 with a simple idea: a day to do good.
This year, on Tuesday, December 2, 2025, join the conversation: share your favorite nonprofit’s campaign, volunteer for a cause you care about, share an act of kindness, or encourage your audience to do the same.
Use #GivingTuesday, tag @GivingTuesday, and visit GivingTuesday.org/Participate to get involved and inspire others!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
When your mission depends on people not just caring, but acting, the right data and technology infrastructure is so important. I am thrilled to welcome Emma Bloomberg, Founder and CEO of Murmuration**, a nonprofit civic tech organization equipping grassroots groups with the tools to engage communities more efficiently, track progress, and build lasting civic power.
Emma shares how organizations on the ground can use voter files, civic data, and tailored analytics to understand who they’re reaching, measure what’s moving the needle, and mobilize supporters in ways that feel personal.
You’ll also hear one of Murmuration’s most compelling case studies: Memphis Lift, a parent-led group that began with stacks of yellow legal pads that funneled into thousands of engaged community members showing up for local education issues.
And with tools like Civic Pulse, which polls 500 people every day using open-ended questions, Emma highlights how nonprofits can gain deeper insight into what their communities are thinking in real time.**
Resources & Links
Learn more about Murmuration and request a demo on their website. You can also subscribe to their newsletter, Insights by Murmuration, on Substack.
This show is brought to you by GivingTuesday! GivingTuesday is a global generosity movement that started in 2012 with a simple idea: a day to do good.
This year, on Tuesday, December 2, 2025, join the conversation: share your favorite nonprofit’s campaign, volunteer for a cause you care about, share an act of kindness, or encourage your audience to do the same.
Use #GivingTuesday, tag @GivingTuesday, and visit GivingTuesday.org/Participate to get involved and inspire others!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
Would you believe me if I told you that emotional intelligence can transform donor relationships and drive sustainable fundraising growth? Bill Crouch is the visionary leader of BrightDot and the author of Start with Heart: The Secret Power of Emotions to Catalyze Fundraising Results**. And according to Bill, there is REAL data to prove why resilience and empathy consistently outperform traditional metrics.
Bill walks us through BrightDot’s “Teach, Train, Transform” methodology and how one community college in Florida raised significant gifts by rethinking their team structure, board accountability, and donor strategy.
He explains how handwritten notes, emotionally intelligent hiring practices, and even a 2 hour “Fundraising Focus” window each week can wildly change donor engagement outcomes. You’ll leave this conversation with so many practical takeaways to catalyze your results and bring more meaning into your fundraising culture.**
Resources & Links
Connect with Bill at bill@thebrightdot.com and learn more about BrightDot on their website.
Check out Bill’s book: Start with Heart: The Secret Power of Emotions to Catalyze Fundraising Results.
This show is brought to you by GivingTuesday! GivingTuesday is a global generosity movement that started in 2012 with a simple idea: a day to do good.
This year, on Tuesday, December 2, 2025, join the conversation: share your favorite nonprofit’s campaign, volunteer for a cause you care about, share an act of kindness, or encourage your audience to do the same.
Use #GivingTuesday, tag @GivingTuesday, and visit GivingTuesday.org/Participate to get involved and inspire others!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
What does it take to triple a nonprofit’s operating budget, raise $3.3 million for a capital campaign, complete a $10 million dollar facility renovation, AND expand to three campuses, all in just six years? Hope Pavich, Executive Director of Care for Friends**, joins me to share how she did exactly that.
In this episode, you’ll hear how Hope’s team identified service gaps to build an innovative grocery delivery program for unhoused youth that now reaches 30 of Chicago’s 50 wards, and why funders jumped to support it. Plus, how an unexpected construction delay funneled into a long-term partnership with the Church of the Atonement, and why focusing on shared values over speed can create sustainable, scalable growth.
Hope is no stranger to strategic growth and mission aligned innovation. She also shares her process for crafting clear, funder-friendly storytelling, along with real-world examples on collaboration and leading through uncertainty.**
Resources & Links
Learn more about Care for Friends, their programs, and how to donate.
Check out The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level.
This show is brought to you by GivingTuesday! GivingTuesday is a global generosity movement that started in 2012 with a simple idea: a day to do good.
This year, on Tuesday, December 2, 2025, join the conversation: share your favorite nonprofit’s campaign, volunteer for a cause you care about, share an act of kindness, or encourage your audience to do the same.
Use #GivingTuesday, tag @GivingTuesday, and visit GivingTuesday.org/Participate to get involved and inspire others!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
If you and your team are constantly juggling WAY too many priorities with not enough support, this episode is exactly what you need to hear. Vicki Burkhart is the powerhouse founder and CEO of The More Than Giving Co., a virtual, fractional staffing firm that has served over 230 nonprofit clients and counting!
**There is a growing “crisis of capacity” across the nonprofit sector. Did you know 65% of nonprofit leaders say they don’t have enough staff to deliver programs and services?
Vicki explains how her Nonprofit Virtual Assistant program helps organizations scale smarter, freeing up leaders from day-to-day administrative tasks so they can focus on mission-driven growth.**
You’ll learn what successful integration of a VA looks like in action, how much it costs, and how to assess when it’s the right time to seek outside support. I also share my own experience as a client!
Resources & Links
Learn more about Vicki on LinkedIn, email her at mtg@morethangiving.co, and check out The More Than Giving website to explore their fractional staffing services. You can also schedule a meeting to determine the next best steps for your organization.
This show is brought to you by GivingTuesday! GivingTuesday is a global generosity movement that started in 2012 with a simple idea: a day to do good.
This year, on Tuesday, December 2, 2025, join the conversation: share your favorite nonprofit’s campaign, volunteer for a cause you care about, share an act of kindness, or encourage your audience to do the same.
Use #GivingTuesday, tag @GivingTuesday, and visit GivingTuesday.org/Participate to get involved and inspire others!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
At just 23 years old, Maddie Ward became Chief Operating Officer of End Overdose**, a nonprofit that’s trained over 500,000 people to identify and respond to opioid overdoses. What began as a grassroots effort at UCLA has since EXPLODED into a powerful, youth-driven network spanning 70+ cities, fueled by data, creativity, and pure heart.
Maddie offers a fresh perspective on how she built scalable systems for leadership, recruitment, and sustainability to empower students to take ownership of their local chapters. What’s also been key to their growth? Standardizing operations and giving volunteers autonomy!
We also explore End Overdose’s creative marketing partnerships with Insomniac Events, Goldenvoice (the producers of Coachella and Stagecoach), and major musicians to spark life-saving conversations across the country.**
**Resources & Links
Learn more about End Overdose on their website and Instagram and connect with Maddie on LinkedIn**.
This show is brought to you by GivingTuesday! GivingTuesday is a global generosity movement that started in 2012 with a simple idea: a day to do good.
This year, on Tuesday, December 2, 2025, join the conversation: share your favorite nonprofit’s campaign, volunteer for a cause you care about, share an act of kindness, or encourage your audience to do the same.
Use #GivingTuesday, tag @GivingTuesday, and visit GivingTuesday.org/Participate to get involved and inspire others!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
We explore the power of nurture campaigns as a critical strategy before launching year-end appeals. Sharing personal stories and gratitude before making asks creates deeper connections with donors and significantly improves engagement metrics.
• Previous bonus episodes covered LinkedIn thought leadership, making monthly giving the centerpiece of events, and getting featured in holiday gift guides
• Nurture campaigns should share stories and milestones without making asks
• Dana's personal case study of a National Nonprofit Day email generated 268 replies
• Simple, heartfelt gratitude emails with small engagement incentives build relationships
• Nurture emails boost deliverability metrics – subsequent emails reached 56-60% open rates
• Creative incentives can include digital guides, playlists, coffee gift cards, pins, or stickers
• Partnerships with local businesses can provide gifts for engagement incentives
• Interactive calls-to-action where supporters can choose gifts or share personal stories work particularly well
• Try implementing a nurture challenge with plain text, story-driven emails before year-end appeals
If you enjoyed this mini-series, please leave a review on Apple Podcasts or Spotify. The call for speakers is now open for Monthly Giving Summit on February 25-26: https://www.monthlygivingsummit.com/
This show is brought to you by GivingTuesday! GivingTuesday is a global generosity movement that started in 2012 with a simple idea: a day to do good.
This year, on Tuesday, December 2, 2025, join the conversation: share your favorite nonprofit’s campaign, volunteer for a cause you care about, share an act of kindness, or encourage your audience to do the same.
Use #GivingTuesday, tag @GivingTuesday, and visit GivingTuesday.org/Participate to get involved and inspire others!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
**What does recurring giving look like through a CFO’s eyes, vs. relying on grants and one-time gifts? It isn’t just good for cash flow – it’s the foundation for smarter, calmer leadership.
Fractional CFO Stephen Newland is here to make the financial case for monthly giving. With over 15 years of experience guiding nonprofits, startups, and Fortune 500s, he breaks down how recurring gifts build stability, reduce burnout, and give leaders the space to think beyond survival mode.
Stephen shares why forecasting is the single most underutilized financial tool in the sector, and walks through a simple, must-try exercise: take 50% of your year-end gifts and spread them evenly across 12 months. You’ll see your bank balance (and your confidence!) climb instantly.
If you’ve ever wondered what percentage of your nonprofit’s budget should be recurring, how to reduce decision fatigue, or when to bring in a fractional CFO, you’ll find clear and actionable insights you can start applying today.**
Resources & Links
Connect with Stephen on LinkedIn and learn more about MoneyPath, Stephen’s fractional CFO services for nonprofits.
This show is brought to you by GivingTuesday! GivingTuesday is a global generosity movement that started in 2012 with a simple idea: a day to do good.
This year, on Tuesday, December 2, 2025, join the conversation: share your favorite nonprofit’s campaign, volunteer for a cause you care about, share an act of kindness, or encourage your audience to do the same.
Use #GivingTuesday, tag @GivingTuesday, and visit GivingTuesday.org/Participate to get involved and inspire others!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
Holiday gift guides present a powerful opportunity for nonprofits to position their monthly giving programs and symbolic gifts as meaningful alternatives to traditional presents.
With millions of people searching for gifts that create lasting impact, now is the perfect time to pitch your nonprofit's offerings to publications, local outlets, and influencers who create "gifts that give back" content.
• Timing is crucial – editors are finalizing holiday gift guides between October and December
• Gift guides provide visibility through shares, links, Google searches, and now AI recommendations
• Being featured by third parties adds credibility and positions your offerings as giftable experiences
• Frame monthly giving as a "subscription gift" that delivers impact 12 times a year
• Prepare assets in advance including photos, sample copy, and quotes from leadership
• Target national publications, cause-specific sites, local outlets, and social impact influencers
• Don't discount yourself – your mission deserves to be featured in holiday gift guides
If you land in a gift guide, please tag me! I'd love to celebrate your feature and share it with my audience.
This show is brought to you by GivingTuesday! GivingTuesday is a global generosity movement that started in 2012 with a simple idea: a day to do good.
This year, on Tuesday, December 2, 2025, join the conversation: share your favorite nonprofit’s campaign, volunteer for a cause you care about, share an act of kindness, or encourage your audience to do the same.
Use #GivingTuesday, tag @GivingTuesday, and visit GivingTuesday.org/Participate to get involved and inspire others!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
Ready to transform your mission into something monumental? Promise yourself the tools to shake up nonprofit marketing and fundraising as you join me, Dana Snyder, on a journey from the heart of the nonprofit sector to the dynamic world of corporate agencies. This episode of the Missions to Movements podcast isn’t just about playing it safe—it’s about pioneering new paths with audacious strategies. If you're eager to craft a standout monthly giving program or want to boost your personal brand to unimagined heights, we’re setting the stage for innovation and growth like never before. From Atlanta to your ears, I'm bringing you insights that will redefine how you think about partnerships and impact.
Each week, my home studio becomes a hub for transformative ideas, featuring solo explorations and deep-dive conversations with industry thought leaders. Together, we'll tackle the tough questions and push the boundaries of what’s possible in the philanthropic world. This episode is your mastermind haven, a place where comfort zones are challenged, and the status quo is just the starting line. Prepare yourself for an infusion of inspiration as we embark on an exciting quest to magnify the reach and power of your mission. Let's turn those dreams of impact into reality and start building movements that the world will remember.
This show is brought to you by GivingTuesday! GivingTuesday is a global generosity movement that started in 2012 with a simple idea: a day to do good.
This year, on Tuesday, December 2, 2025, join the conversation: share your favorite nonprofit’s campaign, volunteer for a cause you care about, share an act of kindness, or encourage your audience to do the same.
Use #GivingTuesday, tag @GivingTuesday, and visit GivingTuesday.org/Participate to get involved and inspire others!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
The Values in Action Award **from Home Agency is opening the door for organizations to transform their storytelling and digital presence in a big way, and ONE lucky nonprofit will win $100,000 in marketing services!
Marivi Bryant spent nearly 25 years of her life leading campaigns for major brands like JetBlue, New Balance, The NASCAR Foundation, and the Phoenix Suns. Today, as the founder of Home Agency, she brings a powerhouse perspective on marketing that blends sports, corporate, and nonprofit lessons.
In this episode, Marivi shares how growing up in competitive environments taught her discipline, resilience, and strategy, why marketing is often nonprofits’ biggest need and biggest gap, how this award can break the “hamster wheel” of underfunded storytelling, and what practical steps organizations can take to build stronger brands and lasting donor trust.
P.S. Applications for the Values in Action Award are open until October 15th, with the winner to be announced on Giving Tuesday. Apply today!**
Resources & Links
Connect with Marivi on LinkedIn and learn more about Home Agency on their website and on Instagram.
This show is brought to you by GivingTuesday! GivingTuesday is a global generosity movement that started in 2012 with a simple idea: a day to do good.
This year, on Tuesday, December 2, 2025, join the conversation: share your favorite nonprofit’s campaign, volunteer for a cause you care about, share an act of kindness, or encourage your audience to do the same.
Use #GivingTuesday, tag @GivingTuesday, and visit GivingTuesday.org/Participate to get involved and inspire others!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
Transform your fundraising events from one-time giving opportunities into sustainable revenue generators by making monthly giving a centerpiece rather than an afterthought.
We share practical strategies to create signature moments that convert event attendees into loyal monthly supporters while maximizing the long-term impact of your gatherings.
• Creating signature visual moments that attendees will remember long after the event ends
• Elevating existing monthly donors through special recognition, VIP experiences, or distinctive identifiers
• Capturing content during events for ongoing donor stewardship throughout the year
• Working with technology vendors to seamlessly integrate monthly giving options into event platforms
If you implement these strategies at your next event, tag me on LinkedIn or share your success in the reviews! I'd love to hear your creative ideas and possibly feature your story on a future episode.
This show is brought to you by GivingTuesday! GivingTuesday is a global generosity movement that started in 2012 with a simple idea: a day to do good.
This year, on Tuesday, December 2, 2025, join the conversation: share your favorite nonprofit’s campaign, volunteer for a cause you care about, share an act of kindness, or encourage your audience to do the same.
Use #GivingTuesday, tag @GivingTuesday, and visit GivingTuesday.org/Participate to get involved and inspire others!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
Did you know that only 11–12% of visitors who click “Donate” actually complete their gift? That conversion gap represents a massive missed opportunity for nonprofits, and Scott Cross, sales leader at iDonate**, has the data and tools to help you capture more donor intent – especially on mobile.
Scott breaks down how simple A/B tests, mobile-friendly donation forms, and new pop-up giving tools are helping organizations see up to a 50% lift in completed donations and a 23% boost in recurring gifts. We also dig into how to simplify your donation page without losing storytelling power, AND the small tweaks that make a big difference during year-end campaigns.
For nonprofits of all sizes, this conversation is packed with ideas to make small, strategic changes to your online giving experience so you can yield dramatic results without requiring significant additional resources.**
Resources & Links
Connect with Scott Cross on LinkedIn, at the upcoming NIO Summit in Kansas City, or via email at scross@idonate.com.
Episode 196: Is Your Donation Page Leaking Donors? Here’s How to Fix It
This show is brought to you by GivingTuesday! GivingTuesday is a global generosity movement that started in 2012 with a simple idea: a day to do good.
This year, on Tuesday, December 2, 2025, join the conversation: share your favorite nonprofit’s campaign, volunteer for a cause you care about, share an act of kindness, or encourage your audience to do the same.
Use #GivingTuesday, tag @GivingTuesday, and visit GivingTuesday.org/Participate to get involved and inspire others!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
LinkedIn represents an untapped goldmine for nonprofit leaders seeking to grow recurring giving, with 80% of its billion-plus members wanting to give back.
People are watching your content even when they don't engage, building relationships that can turn into donations, speaking opportunities, and partnerships when the time is right.
• Block 2-3 hours weekly to write and schedule LinkedIn content for consistency
• Think of posts as mini-newsletters that inspire conversation, consideration, or conversion
• Study nonprofit leaders like Tarika Barrett (Girls Who Code) and Courtney Johnson (Culinary Care) for effective examples
• Create a "three by three" content strategy with three pillars and three weekly posts
• Keep a running list of post ideas in your notes app to capture inspiration anytime
• Update your profile with a clear banner, accurate headline, and featured monthly giving page
• Remember that authentic storytelling resonates more than perfect marketing
Leave a review on Apple or Spotify if you enjoy this short-form tactical episode style, and stay tuned for upcoming episodes on event activations, PR opportunities, and email marketing strategies for year-end giving.
This show is brought to you by GivingTuesday! GivingTuesday is a global generosity movement that started in 2012 with a simple idea: a day to do good.
This year, on Tuesday, December 2, 2025, join the conversation: share your favorite nonprofit’s campaign, volunteer for a cause you care about, share an act of kindness, or encourage your audience to do the same.
Use #GivingTuesday, tag @GivingTuesday, and visit GivingTuesday.org/Participate to get involved and inspire others!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
From just 17 monthly donors in 2009 to nearly 400 today, the Cat Adoption Team **(CAT) has built a creative and effective recurring giving program that has raised over $1 million dollars. In this episode, we’re chatting with Shanda Chroust-Masin, Development and Communications Director at CAT, to learn how their “Meow Team” has become an incredibly loyal base of brand ambassadors.
The most pivotal needle-mover? Leaning into playful, on-brand messaging (think “State of the Meownion” updates and “Cat Person” window clings), paired with strong volunteer engagement and donor stewardship.
Shanda shares ALL the tactics behind their growth: how they leverage volunteer relationships and embed monthly giving asks into evergreen experiences like adoptions and newsletters, plus their strategies for delighting donors with small but impactful touches.
This case study is packed with lessons you can apply right away!**
Resources & Links
Learn more about CAT on their website and check out their Meow Team. To connect with Shanda and the CAT team, email shandacm@catadoptionteam.org or development@catadoptionteam.org.
This show is brought to you by GivingTuesday! GivingTuesday is a global generosity movement that started in 2012 with a simple idea: a day to do good.
This year, on Tuesday, December 2, 2025, join the conversation: share your favorite nonprofit’s campaign, volunteer for a cause you care about, share an act of kindness, or encourage your audience to do the same.
Use #GivingTuesday, tag @GivingTuesday, and visit GivingTuesday.org/Participate to get involved and inspire others!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
Imagine your monthly giving program is so successful that it sparks 65% growth in new recurring gifts and **sustains investor loyalty for over two decades.
In this episode, Andrea Arkow and Ashley Schenk from The Hunger Project have cracked the code and are here to walk through their nine-month rebrand and the strategy behind their award-winning monthly giving community, The Core****.
Can you believe more than HALF of their 1,000+ members have been giving for over 20 years?!
They discuss their intentional use of the term investor (rather than donor), how they decreased cancellations by 5%, and what they’ve implemented to balance acquisition and retention, including quarterly newsletters with data and partner stories, community calls, anniversary emails, and a four-part welcome series anchored by a video from their CEO.
No matter what size your organization is or how much budget you have, Andrea and Ashley are packing this conversation with great takeaways to implement for your mission.**
Resources & Links
Learn more about The Hunger Project on their website, Facebook, or Instagram, and check out The Core to explore their monthly giving program.
Connect with Andrea on LinkedIn.
Connect with Ashley on LinkedIn.
This show is brought to you by GivingTuesday! GivingTuesday is a global generosity movement that started in 2012 with a simple idea: a day to do good.
This year, on Tuesday, December 2, 2025, join the conversation: share your favorite nonprofit’s campaign, volunteer for a cause you care about, share an act of kindness, or encourage your audience to do the same.
Use #GivingTuesday, tag @GivingTuesday, and visit GivingTuesday.org/Participate to get involved and inspire others!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
**When Roots Ethiopia first attempted to build a monthly giving program, it was cumbersome and collapsing under its own weight.
Fast forward to today? That SAME program has transformed into a fundraising powerhouse with 93% donor retention, 34% of all donors giving monthly, and over $134K in annual recurring revenue.
Meghan Walsh, founder and board chair of Roots Ethiopia is back on the show to share it all: the handwritten cards, real-time donor reports, and a simple $20/month offer that shaped their results.**
**You’ll hear all about the nitty gritty tech tools, donor segmentation tactics, and community-building efforts, why she’s moving all donation asks toward a “monthly-first” approach, and how she's preparing to scale even further with automations and new acquisition campaigns.
Resources & Links**
Learn more about the incredible mission of Roots Ethiopia on their website. You can also connect with Meghan on LinkedIn**.
Meghan is using Bloomerang*,* FundraiseUp*,* Handwrytten*, and* Small Shop Strategies****.
Tune in to Episode 179: How Automations Can Save You Time + Increase Donor Relations to learn more about Rachel Bearbower.**
This show is brought to you by GivingTuesday! GivingTuesday is a global generosity movement that started in 2012 with a simple idea: a day to do good.
This year, on Tuesday, December 2, 2025, join the conversation: share your favorite nonprofit’s campaign, volunteer for a cause you care about, share an act of kindness, or encourage your audience to do the same.
Use #GivingTuesday, tag @GivingTuesday, and visit GivingTuesday.org/Participate to get involved and inspire others!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
It is Black Philanthropy Month, and I couldn't think of a better conversation to spotlight this than with two incredible women behind the Black Coalition for Safe Motherhood**, Dr. Leslie Farrington and Khadejah Stegall. When it comes to giving birth while Black in America, having advocacy skills can literally save lives.
BCFSM’s ACTT framework of “ask questions, claim your space, trust your body, tell your story”, equips birthing people and supporters to speak up in medical settings, reduce communication breakdowns, and secure dignified, safer care.
You’ll hear how a Mother’s Day email push brought in their first recurring donor, why you should integrate a monthly ask into everything, and how they offer tangible value to supporters with free monthly workshops.
If you’re a small team looking to diversify beyond grants, streamline tools, and grow recurring revenue with focused storytelling, this conversation is a playbook you can borrow today.
Resources & Links**
Learn more about Black Coalition for Safe Motherhood on their website, join a free ACTT workshop, and check out their monthly giving program, The Advocates.
Connect with Leslie: leslie@bcfsm.org
Connect with Khadija: info@blackcoalitionforsafemotherhood.org.
This show is brought to you by GivingTuesday! GivingTuesday is a global generosity movement that started in 2012 with a simple idea: a day to do good.
This year, on Tuesday, December 2, 2025, join the conversation: share your favorite nonprofit’s campaign, volunteer for a cause you care about, share an act of kindness, or encourage your audience to do the same.
Use #GivingTuesday, tag @GivingTuesday, and visit GivingTuesday.org/Participate to get involved and inspire others!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
**Differentiation can transform both your brand AND your internal culture.
For over 40 years, Barry LaBov has helped iconic companies like Harley-Davidson, Audi, and The Macallan uncover the magic that sets them apart - and now he’s bringing those lessons to the nonprofit sector.
Barry walks us through his 5-step “brand re-engineering” process, which starts with a profound question: "What should we NOT change?"
You’ll hear why naming your unique approach is critical, how to avoid the trap of generic mission statements, and why launching your brand refresh should start with your most important audience: your team and supporters.
These learnings from Barry's work at LABOV Marketing Communications and Training offer powerful parallels for nonprofits seeking emotional connection with supporters, and I just know this episode will challenge you to sharpen your language, simplify your message, and lead with confidence!**
Resources & Links
Connect with Barry on LinkedIn and learn more about LABOV on their website. Barry also has a book, The Power of Differentiation.
This show is brought to you by GivingTuesday! GivingTuesday is a global generosity movement that started in 2012 with a simple idea: a day to do good.
This year, on Tuesday, December 2, 2025, join the conversation: share your favorite nonprofit’s campaign, volunteer for a cause you care about, share an act of kindness, or encourage your audience to do the same.
Use #GivingTuesday, tag @GivingTuesday, and visit GivingTuesday.org/Participate to get involved and inspire others!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
**What if your nonprofit could grow its impact by 5x, WITHOUT increasing staff or burning out your team? That’s exactly what Greg Harrell-Edge did during his tenure as Executive Director of CoachArt. And you’d never believe that a mindset shift ultimately led to their 37% year-over-year increase in impact, sustained over five years.
Greg shares how a single board retreat sparked a movement within the organization, and why traditional models of nonprofit growth no longer serve today’s landscape. He also reveals how he created a unique spin on monthly giving by forming online advisory boards and inviting donors to contribute not just funds, but also their expertise.
Now, Greg is channeling his hard-won insights into the Proimpact Project**, a content and community hub built to help Executive Directors embrace modern growth strategies. You’ll hear practical frameworks (like his 3x 3y napkin test), fresh takes on donor engagement, and ideas for building a movement.
Resources & Links
Learn more about the Proimpact Project on their website and connect with Greg on LinkedIn.
Greg shares his TEDx talk, An Impact-First Way to Think About Charity, on his LinkedIn.
Check out one of Greg’s favorite books, Obsessed: Building a Brand People Love from Day One, by Emily Heyward.
This show is brought to you by GivingTuesday! GivingTuesday is a global generosity movement that started in 2012 with a simple idea: a day to do good.
This year, on Tuesday, December 2, 2025, join the conversation: share your favorite nonprofit’s campaign, volunteer for a cause you care about, share an act of kindness, or encourage your audience to do the same.
Use #GivingTuesday, tag @GivingTuesday, and visit GivingTuesday.org/Participate to get involved and inspire others!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
**Lisa Steven never imagined her journey as a teen mom would lead to founding an award-winning nonprofit that transforms the lives of thousands of young mothers. Yet that's exactly what happened.
With over 28 years leading Hope House Colorado (which now operates with a $4.7M annual budget AND two debt-free buildings), Lisa reveals how saying “yes” to telling her story reshaped her organization’s future.
You’ll hear the behind-the-scenes of the 6-year journey to publish her book, A Place to Belong****, the fundraising magic that made it happen (including a $25,000 gift from a longtime champion!), and how strategic PR efforts are opening doors for new partnerships, speaking engagements, and national expansion.
Lisa and I also get transparent about the challenges of balancing leadership and creative work, imposter syndrome, the ripple effects of podcast interviews, and why hybrid publishing offers unexpected freedom.
Resources & Links**
Learn more about Hope House Colorado on their website and their podcast, Life (Re)viewed, and connect with Lisa Steven on LinkedIn.
This show is brought to you by GivingTuesday! GivingTuesday is a global generosity movement that started in 2012 with a simple idea: a day to do good.
This year, on Tuesday, December 2, 2025, join the conversation: share your favorite nonprofit’s campaign, volunteer for a cause you care about, share an act of kindness, or encourage your audience to do the same.
Use #GivingTuesday, tag @GivingTuesday, and visit GivingTuesday.org/Participate to get involved and inspire others!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
88% of potential donors ABANDON donation forms mid-click! If you are driving traffic to your donation page only to watch donors disappear, you may have a conversion problem. But don’t worry - I’ll help you close the “conversion gap” and reimagine the donor experience.
In this episode, I’ll walk you through 4 strategic donation page formats, when to use each, and how to analyze your Google Analytics data to diagnose mobile drop-offs, funnel performance, and campaign effectiveness.
**Whether you're sending paid traffic to a Giving Tuesday campaign or trying to capture a donor mid-blog post, these tips and tricks will help you match the format to the moment, reduce friction, and finally fix the page that's costing you the most.
Resources & Links**
Check out iDonate’s blog, The 4 Types of Online Donation Experiences (and How to Use Them to Convert More Donors).
This show is brought to you by GivingTuesday! GivingTuesday is a global generosity movement that started in 2012 with a simple idea: a day to do good.
This year, on Tuesday, December 2, 2025, join the conversation: share your favorite nonprofit’s campaign, volunteer for a cause you care about, share an act of kindness, or encourage your audience to do the same.
Use #GivingTuesday, tag @GivingTuesday, and visit GivingTuesday.org/Participate to get involved and inspire others!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
**What happens when a 115-year-old organization decides to reimagine EVERYTHING, from brand to fundraising model – in the wake of a global pandemic?
In this episode recorded live at SubSummit*, I’m sitting down with keynote speaker Trovon Williams, SVP of Marketing & Comms at the* NAACP****, to unpack the organization's sweeping transformation.
Trovon shares how the NAACP leaned into the urgency of the moment to pivot its approach to advocacy, storytelling, and monthly giving.
You’ll hear why leading with solutions (not just problems) drives deeper emotional investment, how internal “inside baseball” campaigns are essential to getting leadership buy-in, and why being consistent (not performative!) is key to building successful partnerships and sustainable movements.
Resources & Links**
Learn more about the NAACP on their website and YouTube channel**.
Connect with Trovon Williams on LinkedIn**.
This show is brought to you by GivingTuesday! GivingTuesday is a global generosity movement that started in 2012 with a simple idea: a day to do good.
This year, on Tuesday, December 2, 2025, join the conversation: share your favorite nonprofit’s campaign, volunteer for a cause you care about, share an act of kindness, or encourage your audience to do the same.
Use #GivingTuesday, tag @GivingTuesday, and visit GivingTuesday.org/Participate to get involved and inspire others!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
The global disability market represents a staggering $18 trillion dollars in spending power. And in this powerful episode, Tiffany Yu, founder of Diversability, TEDx speaker, and author of The Anti-Ableist Manifesto **is sharing how she turned her own disability into a global movement for inclusion.
After a car accident made her disabled and took her father's life, Tiffany eventually found the courage more than a decade later to share her story, helping others unlearn shame and embrace their own identities.**
**You’ll hear how Tiffany built Diversability from a college club into a thriving international community, why employers must rethink job descriptions and office norms to foster true accessibility, and how storytelling paired with data can radically shift public perception.
If you want to build more inclusive communities, Tiffany's magnetic energy and practical wisdom will inspire you to see lived experience as a superpower rather than a limitation.**
Resources & Links
Connect with Tiffany on her website, order her book, The Anti-Ablelist Manifesto, and watch her TED talk, The Power of Exclusion.
This show is brought to you by GivingTuesday! GivingTuesday is a global generosity movement that started in 2012 with a simple idea: a day to do good.
This year, on Tuesday, December 2, 2025, join the conversation: share your favorite nonprofit’s campaign, volunteer for a cause you care about, share an act of kindness, or encourage your audience to do the same.
Use #GivingTuesday, tag @GivingTuesday, and visit GivingTuesday.org/Participate to get involved and inspire others!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
**Did you know that brainstorming with AI can increase your number of creative ideas by up to 60%? In this episode, I’m joined by social impact entrepreneur and AI thought leader Amy Neumann to talk about how AI can make nonprofit work more efficient, creative, and impactful.
Amy shares SO MANY tactical examples of how nonprofits can integrate AI responsibly, whether it’s for content creation, donor communications, research, or internal efficiencies. Using tools like ChatGPT and Gemini to spark strategic planning and storytelling, and leveraging meta AI glasses for event documentation, Amy paints a clear picture of what’s possible today (and how to protect donor data in the process).
You’ll also hear how I use AI in my own business (hint: it’s not just for podcast intros!) and why building an internal AI strategy is mission critical for long-term success.
Whether you’re curious, cautious, or already experimenting, this episode will help you use AI with more intention and confidence.**
Resources & Links
Learn more about Amy on her website, Empower Your Nonprofit and check out her book.
Check out Mallory Erickson’s AI tool, Practivated, to practice donor conversations.
This show is brought to you by GivingTuesday! GivingTuesday is a global generosity movement that started in 2012 with a simple idea: a day to do good.
This year, on Tuesday, December 2, 2025, join the conversation: share your favorite nonprofit’s campaign, volunteer for a cause you care about, share an act of kindness, or encourage your audience to do the same.
Use #GivingTuesday, tag @GivingTuesday, and visit GivingTuesday.org/Participate to get involved and inspire others!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
Redefining productivity (and actually slowing down) might be the KEY to preventing burnout in the nonprofit world.
Author, coach, and leadership expert Kishshana Palmer is joining me to break down what it really takes to do less, better, especially during your busiest fundraising seasons.
From her "RETHINK Method", which starts by challenging what productivity actually means - to embracing boundaries, joy, and rest as strategic advantages, Kishshana unpacks the pressures nonprofit professionals face and all the ways we can lead with intention instead of urgency. Burnout is NOT a badge of honor and shifting your energy can unlock more impact than overwork ever could.
You’ll also learn how to build a trustworthy team, cultivate a support circle that challenges your thinking, and reframe self-care as a responsibility (not a luxury). Kishshana’s insights are especially timely for leaders navigating year-end fundraising, donor engagement, and the never-ending to-do list!
Resources & Links
Connect with Kishshana on LinkedIn and follow her on Instagram and TikTok. You can also order her book, Busy Is a Four-Letter Word: A Guide to Achieving More by Doing Less.
This show is brought to you by GivingTuesday! GivingTuesday is a global generosity movement that started in 2012 with a simple idea: a day to do good.
This year, on Tuesday, December 2, 2025, join the conversation: share your favorite nonprofit’s campaign, volunteer for a cause you care about, share an act of kindness, or encourage your audience to do the same.
Use #GivingTuesday, tag @GivingTuesday, and visit GivingTuesday.org/Participate to get involved and inspire others!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
I'm sharing five website tweaks I've discovered while working with eight organizations through VIP intensives since March. These simple changes can transform your website into a catalyst for evergreen monthly giving growth, even during the summer fundraising slump.
Book your VIP Intensive here.
• Make your homepage message unmistakably clear - ensure visitors immediately understand what you do, who you serve, and why it matters
• Create a dedicated monthly giving landing page that explains your program, builds community, and makes recurring support a no-brainer
• Add strategic pop-ups to your top five most-visited pages with urgent, emotional language specific to your cause
• Make your email signup irresistible by replacing generic "join our newsletter" language with compelling, mission-aligned messaging
• Clean out subscribers who haven't opened emails in 60+ days to improve deliverability and focus on truly engaged supporters
Don't buy into the myth of summer fundraising slumps! Giving Tuesday's Data Commons team reports consumer spending actually spikes during summer months, representing a potential 25% increase in giving worth $22.5 billion annually. Make your website work for you while you're on vacation!
If today's tips helped, send me a DM on Instagram or a quick note on LinkedIn to let me know what you're implementing.
This show is brought to you by GivingTuesday! GivingTuesday is a global generosity movement that started in 2012 with a simple idea: a day to do good.
This year, on Tuesday, December 2, 2025, join the conversation: share your favorite nonprofit’s campaign, volunteer for a cause you care about, share an act of kindness, or encourage your audience to do the same.
Use #GivingTuesday, tag @GivingTuesday, and visit GivingTuesday.org/Participate to get involved and inspire others!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
What if your next major donor or corporate partner is already in your LinkedIn inbox, and all you need is the right message to start the conversation?
**Carson Heady is someone who's truly mastered the art of showing up online with purpose. He's a five times best selling author, podcast host, and one of the most insightful voices on social leadership. As the Managing Director at Microsoft Tech for Social Impact, Carson is here to share how nonprofit professionals can borrow proven strategies from the sales world to build genuine relationships, increase visibility, and spark fundraising opportunities - ALL through LinkedIn.
Thoughtful DMs are outperforming long emails!
You’ll learn how to send better connection requests, strategies for leveraging Sales Navigator for donor prospecting, and how to use the platform as a relationship engine rather than just a digital resume.**
You’ll also hear how Carson personally raised $80,000 for a nonprofit through a targeted LinkedIn campaign and why he believes nonprofit leaders should embrace the title of "social fundraiser."
Resources & Links
Connect with Carson on LinkedIn and check out his podcast, Mastering Modern Selling. He also published a great article on LinkedIn, How I Became the #1 Social Seller in Tech - and How You Can Too.
Carson recommends Opus as his favorite AI video clipping tool.
This show is brought to you by GivingTuesday! GivingTuesday is a global generosity movement that started in 2012 with a simple idea: a day to do good.
This year, on Tuesday, December 2, 2025, join the conversation: share your favorite nonprofit’s campaign, volunteer for a cause you care about, share an act of kindness, or encourage your audience to do the same.
Use #GivingTuesday, tag @GivingTuesday, and visit GivingTuesday.org/Participate to get involved and inspire others!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
**Would you believe it if I told you that texting is now one of Boys Town’s TOP revenue generating channels? Text messaging isn’t just for appointment reminders. It’s becoming one of the fastest and most effective ways nonprofits can deepen donor relationships.
In this episode, I’m talking to Jasonea Shockey, Director of Digital Marketing at Boys Town****, to share how her team launched their successful SMS strategy from scratch. With no new hires, they repurposed email content, added emojis, and saw sky-high engagement - think 98–99% open rates!
Jasonea walks us through how they leveraged their existing donor list, balanced MMS vs. SMS campaigns, crafted welcome flows, and learned from benchmarks around timing and frequency to improve performance. Even with an aging donor base (average age: early 80s), they found surprisingly strong engagement through mobile.
Whether you’re working with a small team or wondering how to stay visible as email privacy rules evolve, this episode offers a clear case for why SMS belongs in your nonprofit's toolkit.
P.S. Text DANA to 770-230-8422 to join my texting program.**
Resources & Links
Connect with Jasonea on LinkedIn and learn more about Boys Town on their website.
Check out Tatango, the#1 SMS software for nonprofit fundraising.
Text the word JOIN to 51550 to join the Boys Town texting program. You can also text DANA to 770-230-8422 to see my own experiment with this.
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here, including up to 50% off LinkedIn hiring tools.
Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
**Katherine Lacefield is taking us behind the scenes of growing a monthly giving program from absolute zero to 2,000 committed donors in just FIVE years, all through grassroots efforts.
You’ll hear exactly how Katherine and her team used face-to-face canvassing and phone fundraising (NOT flashy ad campaigns or pricey agency consultants!) to spark long-term donor relationships. These are scrappy, creative tactics that built a high-retention recurring giving engine, all done in-house.**
**We also dive deep into messaging strategies (like the “3 Ps” of monthly giving: proactive, project-based, and political power), why stewardship starts on day one, and how organizations can reframe their energy around fundraising.
As the founder of Just Be Cause Consulting**, Katherine has truly done it all in the fundraising world: major gifts, peer to peer campaigns, grants and my favorite topic, monthly giving. I can’t wait for you to tune in for this honest and refreshing conversation.
Resources & Links
Connect with Katherine on LinkedIn and learn more about her consultancy, Just Be Cause. Katherine also has a podcast that explores the causes that shape our world.
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here, including up to 50% off LinkedIn hiring tools.
Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
**This week, we are honoring Pride Month with a powerful conversation about storytelling, community, and the impact of showing up - not just for a moment, but month after month. At the center of this episode is Kate Anderson, Community Philanthropy Manager of Sustainers, who offers us an inside look at how The Trevor Project is building a movement of lifelong allies and deepening relationships with their recurring donors.
You’ll hear about the behind-the-scenes tactics they’re using to drive 40-50% open rates, their high-retention onboarding strategies, data-driven storytelling, and interactive Pride kickoff webinar. Even the smallest tweaks (like a single line of text on a donation form), led to a DOUBLING in their monthly donor acquisition.
As a leading LGBTQ+ nonprofit, The Trevor Project does a fantastic job of treating sustainers as advocates, and if you’re tuning in, you’ll be inspired to start showing up differently for your most committed supporters.**
Resources & Links
Connect with Kate Anderson on LinkedIn and learn more about The Trevor Project on their website, as well as their Pride campaign.
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here, including up to 50% off LinkedIn hiring tools.
Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
**Building resilient nonprofit teams has never been more crucial. Today I’m bringing you an enlightening conversation recorded LIVE at LinkedIn’s 2025 Nonprofit Talent Impact Summit in D.C.
You’ll hear from Betsy DiMalanta from the Bill & Melinda Gates Foundation and Dr. Luisa Boyarski from Georgetown University's Center for Public and Nonprofit Leadership about what it actually takes to develop effective teams that can weather uncertainty and how to navigate today's complex talent environment.
If you’re a nonprofit leader, you’ll walk away with fresh ideas on hiring, retaining, and developing talent in the world of AI. Plus, you’ll hear Betsy and Luisa’s three critical pillars for leading through change: communication, co-creation that empowers team members, and clarity around mission.**
Listen now to transform how your organization can approach talent development in uncertain times and don’t miss the 2025 LinkedIn Nonprofit Talent Report.
Resources & Links
Connect with Betsy DiMalanta and Dr. Luisa Boyarski on LinkedIn and check out the 2025 LinkedIn Nonprofit Talent Report.
Learn more about Georgetown University's Center for Public and Nonprofit Leadership and download their AI Readiness Toolkit for Nonprofits.
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here, including up to 50% off LinkedIn hiring tools.
Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
What happens when FIVE nonprofit leaders overcome their fear of asking for monthly donations? Transformation. Growth. Sustainability.
Today’s episode is an exclusive, behind-the-scenes look at the final support call of my Monthly Giving Mastermind**.
The Campers, The Plenty, The Advocates, The Circle, and The Cultivators reflect on their launch journeys, their biggest mindset shifts, how they leveraged their boards, and the strategies that are already helping them attract and retain monthly donors.
You’ll hear firsthand how FundraiseUp*,* Flodesk*, and* LinkedIn Sales Navigator all played a role in simplifying their tech stack, personalizing and segmenting their audiences, and building stronger donor relationships.
Plus, Dana and the group discuss the underestimated power of asking current donors to invite a friend or updating automated thank-you emails to create meaningful momentum.
This was such a fun round working with these organizations, and so I wanted you to hear how we wrap, and the discussion and the support for one another, and my desire and what I'm plan
P.S. I'll be bringing these organizations back in 6-8 months to share their continued progress! If you want to apply for the next round, click here**.
Resources & Links
Check out the featured giving programs from this episode: Camp Cocker Rescue (The Campers), Community Mindfulness Project (The Circle), Picnic Project (The Plenty), Green Arrow CoLab (The Cultivators), and Black Coalition for Safe Motherhood (The Advocates).
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here, including up to 50% off LinkedIn hiring tools.
Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Monthly Giving Week **is here! So how do you grow a recurring donor program from a trickle to over 5,200 committed supporters?
In this powerful episode, Ashlyn Jones, the force behind Houston Food Bank’s “Faithful Friends” program, shares how the organization invested in a full-time sustainer role.
AND, why having someone solely focused on nurturing monthly givers has been a game changer for retention and revenue.
Ashlyn walks us through how emergencies, storytelling, and strategic touchpoints helped build long-term donor loyalty. She dives into the campaigns and platforms they’ve used, including paid social ads, telefunding, and stewardship emails - and how simple things like phone calls and handwritten notes have moved the needle on retention.**
One of the most inspiring takeaways? Ashlyn’s approach to storytelling and writing in a way that donors feel their impact immediately, leading to an increase in their monthly gifts. This episode is jam-packed with actionable advice for nonprofits ready to build a loyal base of recurring donors.
Resources & Links
Connect with Ashlyn on LinkedIn and learn more about the Houston Food Bank on their website.
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here, including up to 50% off LinkedIn hiring tools.
Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
**Did you know that only 3% of charitable giving in the U.S. happens on a recurring basis, and moving that needle to just 5% could unlock $9 BILLION in annual funding for nonprofits?!
Today I’m sharing my keynote from the 2025 Monthly Giving Summit and pulling back the curtain on what it really takes to stop treating recurring giving like a side hustle. It’s time to make it the main event!
Sustainable, predictable revenue doesn’t happen by accident. It happens when we lead with intention, ask boldly, and invite people into something bigger than a one-time gift.
And it starts with ONE powerful question: Do you have the habit of asking?**Throughout my talk, you’ll hear personal stories, industry-shifting data, and tactical strategies to help you build (or scale) a thriving monthly giving program. You’ll walk away with ideas you can implement today (not next year!), to transform how you position recurring support, activate your donors, and build a future where sustainable giving becomes the norm.
Resources & Links
Want to see more of the 2025 Monthly Giving Summit? Click here for the YouTube Playlist of all the sessions.
Check out Episode 142 to hear Blythe Hill from Dressember unpack their merger and acquisition journey with IJM.
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here, including up to 50% off LinkedIn hiring tools.
Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
**PR success can create a snowball effect for your nonprofit, ALL at once. But how do you do it?
In this episode, I’m talking to former U.S. diplomat turned PR powerhouse Gloria Chou, who’s helped thousands of entrepreneurs and small organizations land over 10,000 media features without needing an agency, big budget, or insider contacts.
Gloria shares why traditional PR is often gatekept and how you can break through using her "CPR Method" (Credibility, Point of View, and Relevance) to craft pitches that journalists actually want to open.
You’ll learn how to find your nonprofit’s most compelling angles, leverage seasonal and cultural moments, and build a foundation for long-term visibility and impact.
If you’ve ever thought your nonprofit was "too small" or "not newsworthy" enough, this conversation will change your mind.**
Resources & Links
Connect with Gloria on Instagram at @gloriachoupr and DM ‘DANA’ to grab her pitching freebie. You can also watch Gloria’s FREE masterclass.
Grow your list of media contacts at Source of Sources and sign up for Google News Alerts.
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here, including up to 50% off LinkedIn hiring tools.
Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
If you’d like to check out Flodesk + get my 4-Part Email Welcome Series Workflow sign up with my link!
What if your email marketing platform actually made you feel smarter instead of overwhelmed? Dawn Richardson, Product Education Manager at Flodesk, is here to help you redefine what’s possible in nonprofit email marketing (with ALL the segmenting and automations too!)
**Email personalization in 2025 is going way beyond just inserting a supporter’s name. Dawn introduces link actions, form preferences, and how to segment donors based on their actual behaviors and interests.
Did we mention Flodesk can also support seamless integrations (hello, Canva and Zapier!) and unlimited subscribers and emails - all at a flat-rate price?! I’ve been using this platform for years and I have never wavered or wanted to make a switch.
FIVE nonprofits in my Monthly Giving Mastermind even made the switch to Flodesk on the spot and now have a much easier time sending eye-catching emails, boosting their email performance and donor loyalty.**
Resources & Links
Learn more about Flodesk and get 50% off your first year. You can also learn more on their YouTube channel and by joining the Flodesk Insiders Facebook Group.
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here, including up to 50% off LinkedIn hiring tools.
Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
**If you're still manually sending thank you notes, chasing spreadsheets, or struggling to keep up with donor touch points, this episode could save you THOUSANDS of dollars.
I’m talking with Rachel Bearbower, an absolute systems wizard and the founder of Nonprofit Automation Agency*, to break down how nonprofits can implement systems and automations that* actually feel personal.
Rachel walks us through some compelling case studies, including a monthly giving program that used customized workflows to segment donors by gift size and deliver messages that felt like they came straight from the Executive Director’s inbox.
You’ll hear how my team used Zapier to automatically send scholarship applications from HubSpot to Google Sheets. The kicker? These automations helped scale communications to over 4,700 event registrants without sacrificing personalization!
Plus, Rachel shares her “The One Minute Thank You” trick that lands pre-written, customizable drafts in your inbox the moment a donation comes through.**
Resources & Links
Connect with Rachel on LinkedIn or Instagram or book a demo. You can also learn more about Nonprofit Automation Agency on her website.
Check out Rachel’s FREE Resources: 5 Ways to Automate Your Stewardship and Create a Remarkable Donor Experience.
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here, including up to 50% off LinkedIn hiring tools.
Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
**Did you know that 80% of LinkedIn's BILLION-plus members want to give back to organizations?
Today I’m joined by a repeat guest: Ariana Younai, Head of LinkedIn for Nonprofits! And we’re here to cover how you can strategically use LinkedIn’s most powerful (and often overlooked) tool: Sales Navigator.
Ariana shares exactly how it can help fuel your fundraising efforts, build warm donor relationships, and unlock corporate partnerships. And she’s giving us allll the data, examples, and a time-sensitive offer to boot!
Ariana also breaks down how to use LinkedIn’s advanced filters, buyer intent signals, and relationship insights to identify top prospects, reactivate lapsed donors, and connect with hidden champions within their existing networks.
You’ll even learn how ONE second-degree connection led to a grant that fed over 5,700 essential workers during the pandemic.**
Resources & Links
Connect with Ariana on LinkedIn and apply for FREE access to Sales Navigator (limited to 2,000 nonprofits through April 30, 2025).
Check out Ariana on Episode 99: Unlocking the Power of LinkedIn for Your Nonprofit.
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here, including up to 50% off LinkedIn hiring tools.
Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Today’s episode is a peek behind the curtain of my recent virtual Monthly Giving Summit. The good, the surprising, and everything in between! With a team of 6 handling strategic planning and marketing, we ended up with 31 speakers and 4,693 registrants from 58 countries!
I’ll share what we paid in speaker fees, the secrets behind our marketing approach, why simple, no-frills video ads work, and how a $2,500 investment in paid ads generated 26% of our total registrations at just $2.04 per registration.
Plus, my combo of email marketing, influencer partnerships, speaker collabs, and strategic outreach that led to a 50% live show-up rate at the summit.
If you’ve ever dreamed of hosting a virtual event that truly moves the needle, this episode is your blueprint. You don't need a massive operation to create meaningful impact — just a genuine desire to serve your community.
Resources & Links
Thank you to our amazing partners who made the Monthly Giving Summit possible: Givebutter, FundraiseUp, MissionWired, Tatango, iDonate, and DonorPerfect.
I used LettrLabs to send thank you notes to speakers.
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here, including up to 50% off LinkedIn hiring tools.
Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Did you know that LinkedIn video uploads have increased by 34% year over year?!
**If your nonprofit isn’t leveraging video on LinkedIn, you’re missing out on a major opportunity to connect with potential donors and advocates. In this episode, I’m sharing a replay of a recent livestream I co-hosted about the power of LinkedIn video with Scott Rising, Senior Content Marketing Manager at LinkedIn.
We cover why it’s the FASTEST growing content format on the platform and how nonprofits can use it as a catalyst for building relationships. Of course, we get into the nitty gritty of optimal video length, formats, and scripting the most powerful hooks, too.
Learn the best video tools like Canva (which is free for nonprofits!) and how to repurpose blog posts, webinars, and newsletters into engaging video stories.
I’ll also explain why you don’t need a professional production team to create impactful LinkedIn videos. Sometimes, all it takes is your phone, a $20 microphone, and a smart content plan to generate over a million impressions!**
P.S. Want to watch the replay live? Here is the LinkedIn Live video.
Resources & Links
Connect with Scott on LinkedIn.
Check out these recommended tools for making videos: Canva for Nonprofits, InShot, and CapCut.
If you're interested in incorporating text messaging with 99% open rates into your donor engagement strategy, join me and the team at Tatango for a FREE webinar on March 26th at 1:30pm ET.
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here, including up to 50% off LinkedIn hiring tools.
Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Today, I'm sharing something I normally reserve for my paid mastermind clients: a ready-to-implement, 4-part email welcome series designed specifically for monthly donors. Even better? It’s built in Flodesk so you can download and customize it immediately for your organization!
When you’re capturing new monthly donors, are you missing a crucial opportunity to take them through a well-timed sequence?
I’ll break down the four strategically timed emails that I recommend sending: an immediate thank you, a personal message from leadership, an impact story that demonstrates their support in action, and a 1-month anniversary celebration. Each message serves a beautiful purpose in strengthening donor connection.
**And using Zapier, you can seamlessly connect this entire sequence with popular donation platforms like Givebutter, FundraiseUp, Classy, and iDonate.
Your monthly donors are the backbone of sustainable funding - I can’t wait to see how you use these email templates. Click HERE to download them for FREE.**
Resources & Links
Download my FREE 4-part Monthly Giving Email Welcome Series templates here. And if you need implementation support, book a VIP Intensive with me.
If you're interested in incorporating text messaging with 99% open rates into your donor engagement strategy, join me and the team at Tatango for a FREE webinar on March 26th at 1:30pm ET.
Try out my favorite email marketing software, Flodesk, and get 50% off your first year!
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here, including up to 50% off LinkedIn hiring tools.
Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
What happens when a nonprofit and a major beauty brand come together to change the narrative on the deeply ingrained biases surrounding facial differences?
You’re about to learn how a BOLD vision turned a dream collaboration with Sephora UK into reality with Phyllida Swift, CEO of Face Equality International.
**Phyllida starts by sharing her incredible story of resilience and strength after a car accident. The important work she does today stands at a unique intersection of human rights, disability policy, and representation.
Phyllida breaks down the Face Equality International ambassador program, how they attracted creators like British YouTuber Nikki Lilly, the challenges of navigating tokenism in brand partnerships, and how nonprofits can leverage creators to amplify their mission, too.
Then we dig into Phyllida’s favorite takeaways from their powerful “My Face Is a Masterpiece” campaign with Sephora UK, which included in-store events and training initiatives for beauty professionals, creating a beautiful conversation around beauty and identity.**
Resources & Links
Learn more about Face Equality International on their website and Instagram, and connect with Phyllida on LinkedIn. Phyllida also references the Hidden Disabilities Sunflower.
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here, including up to 50% off LinkedIn hiring tools.
Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
**You deserve to be on stages of all shapes and sizes this year. And the only way that we're going to shake up this world for good is if we get your stories out there!
Speaking coach Heather Sager is behind the mic today to break down the wild world of public speaking and how to craft your signature talk.
Whether you’re pitching your nonprofit, leading a meeting, or commanding a stage, Heather shares how a simple mindset shift from fear to service can transform your confidence AND your effectiveness as a speaker.
You’ll also learn her 5 part framework for structuring a compelling talk, the power of a "sticky message" that makes your speech unforgettable, and how to master the art of making an ask that inspires action.
Plus, we get into how to perfect your pitch for speaking opportunities (and this can be for anything - virtual summits, lunch and learns, or even a podcast!) and the most common mistakes people make.**
Resources & Links
Connect with Heather on her website, LinkedIn, and Instagram. Heather also offers a 6 month coaching program, The Speaker Society, and FREE Magnetic Ask Swipes.
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here, including up to 50% off LinkedIn hiring tools.
Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
The Monthly Giving Summit is HERE!
Instead of scrambling for last minute dollars or stressing over whether a big donor will renew their gift, imagine that you have a solid foundation of predictable revenue that gives you room to breathe, plan and focus on the work that truly matters.
That's what a thriving monthly giving program can do.
This year’s summit is a space where we can all come together. You’ll hear from industry leaders like Liz Forkin Bohannon, author of Beginner’s Pluck, Stephanie Barnhill from Givebutter, and nonprofit giants like Save the Children and Project HOPE. They’ll break down their best strategies for attracting and retaining recurring donors, how to actually integrate subscription-based giving into fundraising efforts, and the savviest email tactics worth trying, like upgrade links and reminders to increase retention.
**We have the power, the ability, and the agency to rewrite the future of fundraising, but it starts with showing up.
P.S. You can still register and catch up on all the insights from the Virtual Monthly Giving Summit. Bring your team. Share this with your board. RSVP for FREE here.**
Resources & Links
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here, including up to 50% off LinkedIn hiring tools.
Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
**Did you know 97% of recurring donor value occurs AFTER the first gift?
Author and nonprofit advisor Dave Raley is here to share why the subscription economy is reshaping recurring giving and how nonprofits can shift from a transactional mindset, to building engaging donor experiences that foster long-term retention.**
**We get into why you need a dedicated staff focusing on recurring giving programs (one of Dave's clients saw 6-figure year-over-year growth after implementing this!), how brands like organic perfumery Ffern are creating intrigue before a purchase decision, and how to prevent involuntary donor churn from declined or expired credit cards.
From refining onboarding processes to offering “upsells” and donor-exclusive experiences, Dave provides an inspiring roadmap for maximizing the lifetime value of monthly donors!
Dave also shares details on his book launch and how you can win one of 10 free signed copies. Click here to sign up and be automatically entered to win.**
Resources & Links
Connect with Dave on LinkedIn and check out his new book, The Rise of Sustainable Giving: How the Subscription Economy Is Transforming Recurring Giving and What Nonprofits Can Do to Benefit. You can also sign up for Dave’s weekly newsletter, The Wave Report to be entered to win one of TEN signed copies of his new book.
One of Dave’s favorite recurring giving experiences is from the International Justice Mission.
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here, including up to 50% off LinkedIn hiring tools.
Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
Nonprofits need to stop playing it safe.
Liz Bohannon (our keynote speaker for the upcoming 2025 Monthly Giving Summit!) is here to share her take on embracing perceived failures, or as she calls them, "Pluck Ups."
What if failure wasn't something to fear, but something to celebrate?
Liz shares how the stories we tell ourselves about setbacks can either lead to shame and isolation or open doors to resilience and growth. She recounts a powerful moment when she misinterpreted an audience member’s reaction during a talk, only to later realize they were creating art inspired by her words.
**This episode will challenge you to rethink your approach to risk-taking and storytelling, and teach you all about “failure funerals.” Because here’s the thing: impact-driven work requires BOLDNESS, vulnerability, and a willingness to "pluck up."
Plus, get a sneak peek into what Liz has planned for her keynote at the Monthly Giving Summit… an event you won’t want to miss! RSVP for FREE here**.
Resources & Links
Connect with Liz on LinkedIn and Instagram and check out her book Beginner’s Pluck: Build Your Life of Purpose and Impact Now.
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
The 2nd Annual Virtual Monthly Giving Summit is coming February 26th and 27th! RSVP for FREE HERE.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
Last week’s federal grant freeze sent shockwaves through the nonprofit sector, and you may be wondering, what is the impact as it relates to funding and future sustainability?
DeaRonda Harrison, CEO of June First Firm, is here to break down what this means for grant-funded nonprofits. DeaRhonda shares her expertise on federal and private grants, explaining the ripple effects of the freeze, the confusion surrounding the government’s response, and how organizations can adapt in times of funding uncertainty.
**She also shares a crucial grant writing tip that will help you improve your chances of securing future funding.
If you’re wondering what steps to take next, DeaRonda shares where to find reliable grant research resources like the Foundation Directory**, how to adjust your grant applications, and why proactive fundraising strategies (like strengthening donor relationships and recurring giving programs!) are more important than ever.
Resources & Links
Connect with DeaRonda on LinkedIn and her website and subscribe to her newsletter for more resources.
DeaRonda’s go-to grant-writing resources include the Foundation Directory, Instrumentl, GrantStation (free if you’re part of the Grant Professionals Association), GuideStar, and Cause IQ.
Seeking more updates and guidance on the federal freeze? DeaRonda re
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
The 2nd Annual Virtual Monthly Giving Summit is coming February 26th and 27th! RSVP for FREE HERE.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
**How can you use a quiz to elevate your nonprofit’s fundraising goals?
I’m excited to bring back Lauren Hanson from Every Shelter*, to share the nuts and bolts of their successful GivingTuesday* quiz that generated 170+ new contacts AND counting.
Inspired by The Adventure Project, who deployed a similar strategy (*see Episode 7!*), Lauren breaks down the easy-to-use quiz maker she used, and the 4-part email sequence that follows, inviting participants to join their monthly giving program, The Haven.
From crafting recycled billboard bags with Ugandan refugee tailors to painting a powerful mural in Brooklyn, collaboration is at the heart of all of Every Shelter’s campaigns, amplifying support for displaced refugees in East Africa.
This episode proves that with a little creativity and a compelling quiz, nonprofits can create lasting impact and inspire change.
Resources & Links
Learn more about Every Shelter on their website and on Instagram*. And don’t forget to* take their quiz and get a FREE sticker*! Connect with Lauren on* LinkedIn****.
Tune in to Episode 91: Increasing Monthly Gifts & GivingTuesday Ideas to hear my first conversation with Lauren.
Lauren’s GivingTuesday strategy was inspired by Episode 7: How To Attract New Donors with a Quiz and Social Media Ads with The Adventure Project’s Tesi Klipsch.**
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
The 2nd Annual Virtual Monthly Giving Summit is coming February 26th and 27th! RSVP for FREE HERE.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
**How can you use LinkedIn to boost your nonprofit’s visibility, partnerships and funding?
In this episode, I’m sharing FIVE powerful tips that can help you maximize LinkedIn in 2025.
We’ll cover how to craft an impeccable LinkedIn profile and company page that serves as your nonprofit’s “digital handshake”, using the “2-2-1” content strategy to captivate and connect, and the importance of experimenting with different post types (from videos, to polls, newsletters, and long-form articles) to see what resonates most.
I also delve into the essential elements of creating a winning LinkedIn strategy, focusing on team involvement and how to create posts that spark real conversation and add immense value.
If you’re ready to up your LinkedIn game this year and connect meaningfully with donors and supporters, this episode is your ultimate guide to leveraging this powerful platform to its fullest.
Resources & Links**
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
The 2nd Annual Virtual Monthly Giving Summit is coming February 26th and 27th! RSVP for FREE HERE.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
Get ready to explore the vibrant world of ocean and beach conservation! Chad Nelsen, CEO of the Surfrider Foundation**, leads one of the most impactful environmental nonprofit organizations.
Today, Chad shares his 27+ years of turning surfing culture into a powerful force for environmental stewardship, now with over 200 chapters and thousands of volunteers.
You’ll hear everything from how Surfrider aligned corporate partnerships with brands like Alaska Airlines, GoPro, and Pinterest, and how advanced technologies like Fundraise Up are helping them revolutionize their donor retention and monthly giving.
Chad’s mission-driven leadership led him to a life-changing speaking opportunity with TEDx, and he shares how he prepared for his 11-minute talk and WHY he hired a storytelling coach.
Using platforms like LinkedIn and the newly trending Bluesky, Chad also highlights how Surfrider has tapped into cultural moments to amplify its brand identity and impact.**
**Resources & Links
Learn more about Surfrider Foundation on their website and connect with Chad on LinkedIn or Bluesky****.
Check out Chad’s TEDx talk, How To Scale Community-Led Advocacy**.
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
The 2nd Annual Virtual Monthly Giving Summit is coming February 26th and 27th! RSVP for FREE HERE.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
**When I was 23, I could not even fathom starting a nonprofit, but Courtney Johnson did just that. In this episode, she shares her extraordinary journey and how her father’s battle with long cancer inspired her to start Culinary Care, an organization dedicated to supporting cancer patients with nourishing meals.
Fostering corporate partnerships have been a game changer for Courtney and she walks us through how hosting 20 of their interactive, culinary “cookoff” events resulted in $300,000!
We break down the details of how companies can sponsor a cookoff, how Culinary Care partners with local restaurants, and her strategies for growing past 200+ monthly donors in their giving program.
Personal connections have also played a pivotal role in building their community and retaining donors, and we discuss how Courtney's personal branding and authentic storytelling have bolstered their mission.
I love how Courtney's unwavering commitment and fearlessness has not only honored her father's memory, but created a compassionate support system for those fighting cancer.**
**Resources & Links
Learn more about Culinary Care on their website and connect with Courtney on LinkedIn*, or at* courtney@culinarycare.org**.
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
The 2nd Annual Virtual Monthly Giving Summit is coming February 26th and 27th! RSVP for FREE HERE.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
**In 2025, can you dare to wonder?
To kick off the new year, I’m sharing my word of the year, and what’s to come on the Missions to Movements podcast in 2025. The four core themes we’ll be diving into? Revolutionizing fundraising, monthly giving programs, personal branding and thought leadership, and creating unique partnerships.
In this episode, I also take a moment to reflect on my favorite moments from 2024, from writing a book to launching a successful virtual Monthly Giving Summit, and how these experiences taught me the power of collaboration and innovation.
Guided by the theme of wonder, I encourage you to ask yourself "what if?" as we step into 2025, and challenge conventional practices.
Where can you let go of control, bring on supportive team members, or invest in tools that foster productivity and creativity?
What word is going to guide your nonprofit journey this year?
Plus, a very exciting new partnership with LinkedIn!**
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
The 2nd Annual Virtual Monthly Giving Summit is coming February 26th and 27th! RSVP for FREE HERE.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
**Could embracing the latest nonprofit tech trends redefine your fundraising strategy for 2025?!
Today I’m sharing a comprehensive, data-driven look at my top FIVE key trends and predictions that will transform how you connect with supporters in the new year… starting with AI!
We’ll explore how AI innovations like Claude and Perplexity are transforming grant writing and donor communication, with fascinating examples from the American Red Cross (who use AI for real-time disaster relief), to Greenpeace Australia and UNICEF, who leverage AI chatbots to streamline more complex donor interactions.
There are many other emerging trends, like the impact creator economy, and why it’s important to empower employees to become content creators - not only because these stories foster a deeper connection to your mission, but it’s great for attracting new talent, too.
Social purchasing is also taking center stage in 2025, with platforms like TikTok Shop revolutionizing how we connect with causes.
I’ll also discuss the emerging trend of building devoted donor communities through recurring giving and the strategic hiring needed to sustain these initiatives. (Oxfam and the International Rescue Committee are setting the precedent with roles focused on community engagement!)
As we wrap up the year, I encourage you to reflect on these trends and adapt your strategies to stay ahead. Happy holidays!
Resources & Links
Check out my recommended AI tools: Claude and Perplexity and my AI-generated “Gratitude Garland” here****.
Learn the basics of AI with Tim Lockie’s course, AI For Anyone and use code EQUATION for 5% off.*More Than Giving - Virtual Assistants for Nonprofits* charity: water created an immersive experience in Franklin, TN combining storytelling and sensory-rich exhibits. Check it out here**.
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
The 2nd Annual Virtual Monthly Giving Summit is coming February 26th and 27th! RSVP for FREE HERE.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
The Canada Post strike began on November 15th, and Shellie Power, the Executive Director of Hope Centre Ministries**, is here to shine a light on the fascinating creative strategies she’s crafted to maintain crucial donor communications. (Hint: it’s pretty heartwarming!)
We talk about the strike's ripple effect that has been felt across sectors and how it’s challenging nonprofits to find innovative ways to keep fundraising efforts afloat.
Shellie turned these postal delays into a chance for personal connection with donors. By hand-delivering not just mail, but also cookies, they transformed a setback into a joyful engagement opportunity.
We dig into the logistics of their approach and how it led to increased donations and stronger relationships. This episode is a testament to the resilience and innovation that nonprofits bring to bear during crises, fostering community and connection even amidst adversity.
Resources & Links
Connect with Shellie on the Hope Centre Ministries website*, on* LinkedIn*, or via email at* shellie@hopecentreministries.org**.My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Join The Sustainers, my Slack community for nonprofit professionals growing and scaling a recurring giving program.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
The 2nd Annual Virtual Monthly Giving Summit is coming February 26th and 27th! RSVP for FREE HERE.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
**In honor of the 12 Days of Christmas, I thought it would be fun to share 12 of my FAVORITE tools, services, personal treasures, and subscriptions that make my life easier, more productive, and more enjoyable.
Shop Dana’s Favorite Things*The Monthly Giving Mastermind Book* (For a limited time, get the first two chapters for FREE!)*FlodeskNonprofit Automation AgencyMonthly Giving Summit Replays* (Binge the replays for 50% off through 12/31/24!)*BuzzsproutPodcasting for CreativesButterNuulyLettrLabsMore Than Giving - Virtual Assistants for NonprofitsMission-Minded MerchPura Scent Diffusers For a detailed description of each of my favorite things, click here***.
Resources & Links
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Join The Sustainers****, my Slack community for nonprofit professionals growing and scaling a recurring giving program.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequatio**
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
The 2nd Annual Virtual Monthly Giving Summit is coming February 26th and 27th! RSVP for FREE HERE.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
As a board member of the Impact Communications Institute (ICI), I am excited to share a thought-provoking conversation during one of our Impact Councils that we hosted in partnership with 3BL Media**.
In this episode, we explore how open hiring and criminal justice reform can be woven into brand storytelling without objectifying those with lived experiences.
You’ll learn how purpose-driven companies like Greyston Bakery and Ben & Jerry's are turning their values into action and creating inclusive employment opportunities that resonate and drive change.
By focusing on potential rather than past barriers, these organizations are providing second chances while fostering a culture of respect and empowerment.
Whether you're aiming to implement open hiring practices OR seeking to anchor your brand in meaningful values, this episode will empower you to communicate your impact more effectively while creating a more equitable and sustainable world.
Resources & Links
If you are on the leading edge of using storytelling for changemaking, I would love to invite you to take the pledge with us****.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.**
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
The 2nd Annual Virtual Monthly Giving Summit is coming February 26th and 27th! RSVP for FREE HERE.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
**Leadership isn't just a title. It's about influence and building trust. And today's guest is someone who FUNDAMENTALLY shaped my career and even became a catalyst in my leap to entrepreneurship.
Kristin Boehm was a pioneer in digital media at People Magazine and with an always sharp pulse on culture, is now a branding consultant. Known for her killer headlines and strategic mind, her superpower is also in building high-performing teams and nurturing talent.
We discuss Kristin’s transition to the digital landscape, and explore the importance of service industry skills, taking time off during transitions, and the power of listening to team input.
Leadership, of course, isn’t without its challenges, so we also get into what it’s like to build resilient teams in burnout-prone sectors like nonprofits, the complexities of hiring, and how to juggle wins with constructive feedback.
Resources & Links
Check out the other episodes in this Meet My Boss Leadership Series:**
Nurturing Talent and Fostering Innovation with Lisa BechtoldBuilding Thriving Cultures and Team Dynamics with Dave Nugent
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
The 2nd Annual Virtual Monthly Giving Summit is coming February 26th and 27th! RSVP for FREE HERE.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
Caught in the beautiful whirlwind of Giving Tuesday, I found myself reflecting on a vital lesson learned from last year’s campaign.
Imagine the scenario: you pour your passion and effort into creating a memorable GivingTuesday, only to find that the connection with your donors dwindles as soon as the thank-you emails are sent.
This episode draws from my experience with a local animal organization and sheds light on the significance of maintaining donor engagement post-GivingTuesday. Each donation reflects a personal choice amidst millions, and understanding the 'why' behind it can yield invaluable insights for your nonprofit.
In this episode I share a straightforward email template to strengthen donor relations. It’s not about surveys or impersonal data collection, but about genuine curiosity and appreciation.
By simply asking your donors what inspired their gift, you open the door to understanding their motivations, whether it’s a social media post that moved them or a personal connection to your mission.
These stories are treasures that can energize your team and enrich your future campaigns. Tune in to discover how pausing to truly connect with your supporters can enhance both your organization’s narrative and its impact.
The Monthly Giving Summit is BACK February 26-27 - apply to speak and SAVE THE DATE: https://www.monthlygivingsummit.com/
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
The 2nd Annual Virtual Monthly Giving Summit is coming February 26th and 27th! RSVP for FREE HERE.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
**Dave Nugent has known me for over a decade. A tech executive and serial entrepreneur, Dave jam-packs this episode with so many gems on leadership, from leadership styles and the dynamics of team building, to fostering a motivated workplace through honesty, transparency, and genuine care for team members.
When it comes to hiring, we discuss the boldness and initiative that distinguishes standout candidates, as well as Dave's perspective on cultural alignment in hiring, and the importance of crafting an authentic company culture.
In sharing one of my own personal stories in working with Dave, we unpack the importance of setting expectations and encouraging open communication, especially when it comes to working with younger staff.
Dave also shares the impactful work he’s doing with the Next League University program, which opens doors for aspiring professionals in the sports industry.
This episode will inspire you to build a thriving organizational culture and offer so many invaluable lessons to enhance your leadership approach or career trajectory!
P.S. Applications are now open for the next round of my Monthly Giving Mastermind. Visit positiveequation.com/mastermind to apply.
P.P.S. Are you a nonprofit leader running an established monthly giving program with 10,000 or more recurring donors? DM me @positivequation to learn more about my Monthly Giving Leaders Mastermind (with an in-person retreat!)
Resources & Links
Connect with Dave on LinkedIn if you’re interested in the work he’s doing with Next League****.
Join The Sustainers**, my Slack community for nonprofit professionals growing and scaling a recurring giving program.
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
The 2nd Annual Virtual Monthly Giving Summit is coming February 26th and 27th! RSVP for FREE HERE.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
Lisa Bechtold, Executive Director of Take Stock in Children**, was my first boss, and today, she’s here to share her transformative 24+ year journey in the nonprofit sector.
I’ll walk you through the serendipitous story of how I met Lisa, and why she took a chance on me at age 22, which completely jumpstarted my career.
We also discuss how Take Stock in Children increased its reach from supporting 100 to over 500 college students, plus Lisa’s practical strategies for fostering a supportive organizational culture with self-care.
Lisa is an exceptional leader on EVERY level, and we get into so many juicy leadership topics, from the dynamics of effective communication, leadership styles that promote inclusivity and conflict resolution and how personality assessments can create efficiency and harmony on a team.
This episode will ignite so many ideas on how to create a workplace culture that encourages risk-taking and innovation.
P.S. Applications are now open for the next round of my Monthly Giving Mastermind. Visit positiveequation.com/mastermind to apply.
P.P.S. Are you a nonprofit leader running an established monthly giving program with 10,000 or more recurring donors? DM me @positivequation to learn more about my Monthly Giving Leaders Mastermind (with an in-person retreat!)
Resources & Links
Connect with Lisa at lisa@takestocksarasota.org****.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.**
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
The 2nd Annual Virtual Monthly Giving Summit is coming February 26th and 27th! RSVP for FREE HERE.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
**Get ready to discover how to be a strong nonprofit leader with Dr. Kevin Sansberry, an esteemed organizational consultant and behavior scientist.
We’re hanging out in a park in Cincinnati recording this episode – and talking all about why you can’t actually move the needle with your messaging, strategy, and personal branding without effective leadership at the helm.
Hear about psychological safety (and empowering individuals at every level to demonstrate leadership), and how to set a foundation for building trust and sparking impactful movements.
Plus, there are specific traits that set the BEST nonprofit leaders apart, and we compare the unique distinctions between nonprofit and Fortune 500 leadership styles.
By tapping into specific subcultures and creating dedicated communities of supporters, nonprofit leaders can amplify their impact and drive their missions forward with a passionate and united front.
P.S. Applications are now open for the next round of my Monthly Giving Mastermind. Visit positiveequation.com/mastermind to apply.
P.P.S. Are you a nonprofit leader running an established monthly giving program with 10,000 or more recurring donors? DM me @positivequation to learn more about my Monthly Giving Leaders Mastermind (with an in-person retreat!)
Resources & Links
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.**
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
The 2nd Annual Virtual Monthly Giving Summit is coming February 26th and 27th! RSVP for FREE HERE.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
**How does culture play into the spirit of giving? And how should we think about calling in our believers and finding our super fans?
This is a special episode of a previously recorded keynote session from this year's Monthly Giving Summit.
None other than Dr. Marcus Collins is sharing his incredible expertise on the transformative role of cultural identity in marketing, revealing how small groups like Beatniks, Hippies, and Hipsters grew into influential subcultures.
Discover how aligning your nonprofit's mission with the core beliefs and values of your audience can transform your cause into a widespread movement.
And together, we’ll explore the fascinating interplay between culture and consumer behavior, and how our identities shape the brands we support and the causes we champion.
With his guidance, you’ll identify your personal and organizational beliefs, find your "believers," and build a network of brand evangelists who resonate with your vision.
Every time I hear Marcus speak, I am BLOWN away. I hope you leave this episode even more empowered to create meaningful change and amplify your organization's impact!
P.S. Applications are now open for the next round of my Monthly Giving Mastermind. Visit positiveequation.com/mastermind to apply.
P.P.S. Are you a nonprofit leader running an established monthly giving program with 10,000 or more recurring donors? DM me @positivequation to learn more about my Monthly Giving Leaders Mastermind (with an in-person retreat!)**
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
The 2nd Annual Virtual Monthly Giving Summit is coming February 26th and 27th! RSVP for FREE HERE.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
**What if the strategies that win elections could also supercharge nonprofit fundraising?
DJ Koessler is a trailblazer in political marketing who has shaped campaigns for Barack Obama and Kamala Harris. Together, we’re unlocking the secrets of political messaging and exploring how these techniques can be adapted to energize nonprofit supporters, especially during Giving Tuesday.
How can we call in people who believe in us and want to support the causes we do?
How do we create campaigns for people to take action?
DJ shares his unique journey from nonprofit development to the political arena, why TikTok is emerging as the platform of choice for today's political campaigns, and the significance of personalized donor experiences.
Find out why it’s so important to “know who your most engaged reporters are” and how these grassroots connections can illuminate campaign strategies.
Through fascinating examples from the Harris campaign, we examine the risks and rewards of engaging with cultural phenomena, stressing the importance of authenticity and audience understanding.
P.S. Applications are now open for the next round of my Monthly Giving Mastermind. Visit positiveequation.com/mastermind to apply.
P.P.S. Are you a nonprofit leader running an established monthly giving program with 10,000 or more recurring donors? DM me @positivequation to learn more about my Monthly Giving Leaders Mastermind (with an in-person retreat!)
Resources & Links
Connect with DJ on his website, KoesslerStrategies.com and on social media at @DJKoessler.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.**
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
The 2nd Annual Virtual Monthly Giving Summit is coming February 26th and 27th! RSVP for FREE HERE.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
**AI is already revolutionizing the way nonprofits operate and engage with donors.
And Diana Atero is at the forefront, having spent over nine years as a Senior Product Marketing Manager at Bloomerang, a hub of nonprofit tech innovation!
Together, we explore how AI is transforming wealth screening and donor segmentation to delivering personalized interactions that strengthen supporter connections.
With cultural shifts in donor expectations, nonprofits are leveraging sophisticated measurement tools to showcase their impact, ensuring transparency and fostering deeper relationships with their audience.
You’ll also hear about Bloomerang’s new integrated AI Content Assistant, a tool that will address common challenges like writer's block and time constraints.
P.S. Applications are now open for the next round of my Monthly Giving Mastermind. Visit positiveequation.com/mastermind to apply.
P.P.S. Are you a nonprofit leader running an established monthly giving program with 10,000 or more recurring donors? DM me @positivequation to learn more about my Monthly Giving Leaders Mastermind (with an in-person retreat!)
Resources & Links
Check out Diana’s recommended AI prompts to use with Bloomerang’s AI Content Assistant.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.**
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
The 2nd Annual Virtual Monthly Giving Summit is coming February 26th and 27th! RSVP for FREE HERE.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
**Do you know about Donor-Advised Funds (DAFs)?
This 3-letter word has been on a LOT of people’s minds, which is why I’m joined by Mitch Stein, Head of Strategy at Chariot****, to learn how these tax-advantaged accounts are reshaping charitable giving.
Mitch introduces us to the revolutionary DAF Pay, an innovation that simplifies the donation process to feel just like using a credit card, making it easier for nonprofits to connect with donors.
We also talk about the democratization of DAFs, driven by major players like Fidelity and Schwab, which has opened the door for everyday donors to make a difference without the hurdles of high minimums and grant sizes.
Even leading nonprofits like the Michael J. Fox Foundation are capitalizing on DAFs to inspire increased generosity!
From creating engaging content to educating donors on viewing DAFs as active charitable wallets, Mitch generously shares how organizations can maintain top-of-mind awareness and encourage frequent use of DAFs.
P.S. Applications are now open for the next round of my Monthly Giving Mastermind. Visit positiveequation.com/mastermind to apply.
P.P.S. Are you a nonprofit leader running an established monthly giving program with 10,000 or more recurring donors? DM me @positivequation to learn more about my Monthly Giving Leaders Mastermind (with an in-person retreat!)
Resources & Links
Connect with Mitch on LinkedIn and check out Chariot’s first ever DAF Fundraising Report and their blog for more education on Donor-Advised Funds.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.**
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
The 2nd Annual Virtual Monthly Giving Summit is coming February 26th and 27th! RSVP for FREE HERE.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
As Hurricane Milton threatened Florida, I found myself grappling with anxiety and worry for my hometown of Sarasota. Traveling to Cincinnati for a keynote on the power of personal stories, I couldn't escape the shared trepidation at the airport, as travelers exchanged tales of loved ones caught in the storm's path. This collective concern spurred me into action, reaching out to Florida-based organizations to see how we could all lend a hand. The responses were heartwarming, offering a glimpse into how community and storytelling can become a beacon of hope during crises.
Join me in this special episode of Missions to Movements, where I illuminate the efforts of remarkable organizations like the Second Harvest Food Bank of Central Florida and the Treasure Coast Food Bank, both tirelessly distributing meals and supplies. Susan from the SPCA of Brevard shares the challenges faced by animal shelters, while the Community Foundation of Sarasota County unveils key initiatives like the Suncoast Disaster Recovery Fund and the Season of Sharing campaign, focused on long-term recovery. Discover how you can contribute to these essential efforts and help rebuild communities ravaged by Hurricane Milton.
Get Involved & Donate here:
- Feed Hope Now
- SPCA of Brevard
- Suncoast Disaster Recovery Fund
- Season of Sharing Campaign
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
The 2nd Annual Virtual Monthly Giving Summit is coming February 26th and 27th! RSVP for FREE HERE.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
**Three of the most famous movements in history were built on marketing, storytelling, subcultures, and creating influence. Today, we’re going to explore how leaning into subcultures (rather than mass marketing), can be REALLY powerful and create sustainable impact for your nonprofit.
We’ll start by unraveling lessons from the Civil Rights Movement and Women's Suffrage. These movements thrived by uniting deeply connected communities. Your nonprofit can adopt similar strategies, focusing on smaller groups that resonate with your cause to create a lasting impact.
Storytelling plays a pivotal role in any movement-building strategy, and we'll explore its profound impact by examining the #MeToo movement.
When you're building your monthly giving program, what stories can you share to really connect with your audience?
Connecting with a specific subculture of survivors, #MeToo grew exponentially by sharing personal narratives. Hear how your nonprofit can harness this powerful approach for monthly giving programs, especially when you target subcultures that align with your mission.
As we approach the giving season, there's no better time than now to nurture those relationships.
P.S. Applications are now open for the next round of my Monthly Giving Mastermind. Visit positiveequation.com/mastermind to apply.
P.P.S. Are you a nonprofit leader running an established monthly giving program with 10,000 or more recurring donors? DM me @positivequation to learn more about my Monthly Giving Leaders Mastermind (with an in-person retreat!)
Resources & Links**
Missed the Monthly Giving Summit? Get access to all of the keynotes and breakout sessions here**.
Check out Episode 68 of Missions to Movements with Marcus Collins: How Culture Influences Marketing**.
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
The 2nd Annual Virtual Monthly Giving Summit is coming February 26th and 27th! RSVP for FREE HERE.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
**Mallory Erickson’s new book “What The Fundraising” is out TODAY, and I can’t wait to share her wisdom around “alignment fundraising” – specifically why prioritizing alignment over your monetary goals is transformative.
Mallory has done extensive research into the psychological and physiological responses of fundraisers, and you’re going to walk away with so many actionable steps for a holistic strategy that benefits both you and your supporters.
We discuss the crucial role of internal alignment and self-compassion in forming and maintaining successful partnerships, plus the magic and science of serendipity.
Discomfort is a big theme in our conversation. And it can stem from so many places - toxic environments, unfamiliar situations – even the tension between short-term relief and long-term alignment.
But what if discomfort could serve as a catalyst for your personal and professional growth? This episode will leave you with practical strategies for managing the uncertainty.
Be sure to pick up Mallory’s new book, What The Fundraising****, and grab a copy for a friend, too!
Resources & Links
Connect with Mallory on her website and buy her new book, What The Fundraising*. Follow her on* LinkedIn or on Instagram at _malloryerickson*. Mallory also hosts a podcast,* What the Fundraising****.
Join The Sustainers****, my Slack community for nonprofit professionals growing and scaling a recurring giving program.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.**
Giving season is just around the corner and DonorPerfect has your back. Jumpstart your end-of-year content in seconds with DonorPerfect’s FREE fundraising AI bot at donorperfect.com/bot.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
**Why do some fundraising appeals succeed while others fall flat?
It all comes down to the power of language.
Dr. Emilie Socash, the visionary founder and CEO of the Nonprofit Help Center****, is here to share groundbreaking findings from her research, including why donors are MORE generous when messaging emphasizes preventing negative outcomes.
We break down the psychological contrasts between promotion-focused and prevention-focused approaches, drawing from an eye-opening experiment involving 225 high-income adults.
Prevention-focused individuals are 53% more likely to increase their donations when they receive messages tailored to their motivational orientation!
Later, we go through Emilie’s incredibly actionable “Mad Libs” exercise to A/B test, analyze, and refine your appeals.
This episode is FILLED with impactful advice. Get ready to furiously take notes and have your pen and paper ready.
Resources & Links
Connect with Emilie on LinkedIn and learn more about the Nonprofit Help Center on their website, where they host hundreds of micro-learning courses.
Check out the free resource Emilie talked about in today’s episode: How To Say It And Speak Their Language (with promotion and prevention language examples!)
Join The Sustainers****, my Slack community for nonprofit professionals growing and scaling a recurring giving program.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.**
Giving season is just around the corner and DonorPerfect has your back. Jumpstart your end-of-year content in seconds with DonorPerfect’s FREE fundraising AI bot at donorperfect.com/bot.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
**What if you could transform your entire donor engagement strategy from the ground up, 2x your fundraising goals, AND achieve a 64% open rate?
I’m excited to feature a conversation previously on The Purpose & Profit Club podcast featuring Wendy Faust, the trailblazing Executive Director of the Live Like Lou Foundation*, and host Christina Edwards from* Splendid Consulting****.
Wendy takes us on an inspiring journey through her transformative work supporting ALS-affected families, funding innovative ALS research, and keeping Lou Gehrig’s legacy alive. You’ll hear about the viral success of the Ice Bucket Challenge and what it means for ongoing advocacy and funding efforts.
We also uncover the secrets behind tripling email frequency to achieve a 64% open rate, all through the lens of nonprofit storytelling. Plus, personalized thank-you notes, candid videos on TikTok, anniversary emails, and data platforms like Bloomerang helped revolutionize their approach.
Every connection and story shared can make a difference!
P.S. Sign up for FREE instant access to Christina’s masterclass, Email Goldmine: Monetize Your Email List****.
Resources & Links
Connect with Wendy on LinkedIn and learn more about Live Like Lou on their website and Instagram****.
Want to skyrocket your open rates and double your next fundraiser? Sign up for FREE instant access to Christina’s masterclass, Email Goldmine: Monetize Your Email List****.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.**
Giving season is just around the corner and DonorPerfect has your back. Jumpstart your end-of-year content in seconds with DonorPerfect’s FREE fundraising AI bot at donorperfect.com/bot.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
**What if the key to turning your mission into a movement lies in the power of video?
Shannon Fitzgerald from The Hooligans Agency is here to reveal how creative video content can revolutionize advocacy and nonprofit work.
And you DON’T need a massive budget to make a significant impact.
You’ll hear the incredible story behind two “fake” horror movie trailers designed with a scrappy budget in less than a week (!) for Gas Leaks Action, that educated audiences about the dangers of natural gas.
These ads received a TON of earned media attention, even landing in movie theaters during Halloween season.
Shannon has one heck of a resume, going from Hollywood to spearheading 80+ campaigns for democratic and climate initiatives.
You’re no doubt going to learn so many practical tips for aligning your creative projects with your core values, and why the “MAYA Principle” is so special (it will help your content resonate more deeply!)
This episode is for you if you’re ready to elevate your social impact mission with video.
P.S. Join me for my Book Launch Tour at the Kendra Scott store in Sarasota, FL on September 18th! RSVP here****.
Resources & Links
Learn more about Shannon’s work on her agency website and connect with her at shannon@thehooligansagency.com*, or on* LinkedIn****.
Check out the video examples discussed in this episode: Silent But Deadly for Gas Leaks Action and Assume That I Can for CoreDown.
Join The Sustainers****, my Slack community for nonprofit professionals growing and scaling a recurring giving program.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.**
Giving season is just around the corner and DonorPerfect has your back. Jumpstart your end-of-year content in seconds with DonorPerfect’s FREE fundraising AI bot at donorperfect.com/bot.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
The Monthly Giving Summit **is here! In less than 24 hours, over 1,500 nonprofits from all over the world are coming to the first online virtual event completely dedicated to monthly giving.
So what can you expect? Day 1 is focused on keynotes and panels, sharing stories about growth, retention, and fostering values-aligned partnerships. You’ll hear from the Head of LinkedIn for Nonprofits, Ariana Younai, and Marcus Collins, who wrote one of my favorite books.
Day 2 will feel like a mastermind. It’s time to come together and network, share your learnings and experiences, AND we’ll have two breakout sessions where you can get hot seat style coaching. Come prepared with your most burning questions!
Whether you are in the pre-launch phase of your monthly giving strategy, or you have over 100,000 monthly donors, this event is for you.
Join me on Sept 5-6 from 1-4 pm ET to learn how to build, grow and sustain subscriptions for good. RSVP for FREE here****.
P.S. I am hitting the road this week! Join me for my Book Launch Tour at Kendra Scott stores in Atlanta, GA and Sarasota, FL!*RSVP for Atlanta on September 7thRSVP for Sarasota on September 18th P.P.S. Would an in-person monthly giving event in 2025 pique your interest? Send me a DM at @positivequation *on Instagram. I’d love to hear from you.
Resources & Links
Special thanks to the Monthly Giving Summit’s growth partners: Neon One*,* iDonate*,* Givebutter*, and* DonorPerfect****.
Register for my Monthly Giving Summit coming up on Sept 5-6 from 1-4 pm ET - the ONLY virtual event designed to help nonprofits build, grow, and sustain subscriptions for good. RSVP for FREE here! Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.**
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
**Get ready to unlock the secrets of nonprofit email marketing with Katelyn Baughan, a seasoned email expert who has worked with National Geographic and the Trevor Project.
Katelyn and I are diving into the nuances of nurturing new email leads with a well-crafted welcome series, (which is underutilized and CRUCIAL during the early stages of supporter engagement!)
We break down an optimal sequence of sending 4 emails over 12 days, including thank you notes, mission connections, storytelling, and a final call-to-action.
We also touch on the importance of key performance indicators (KPIs) and choosing the right email platforms and CRMs for your organization. Katelyn has so much wisdom to share on avoiding new subscriber overwhelm.
Plus, Katelyn is offering a bonus coaching call in my upcoming Grow Your List Ads Challenge****, designed to help you attract new supporters. And if you join us, you’ll get her fully customizable email series welcome template!
P.S. My Monthly Giving Summit is coming up FAST! Join me on Sept 5-6 from 1-4 pm ET for the only free virtual event that is dedicated to helping you build, grow and sustain subscriptions for good. RSVP for FREE here****.
P.P.S. Join me for my Book Launch Tour at Kendra Scott stores in Atlanta, GA and Sarasota, FL!*RSVP for Atlanta on September 7thRSVP for Sarasota on September 18th *Resources & Links
Register for my Monthly Giving Summit coming up on Sept 5-6 from 1-4 pm ET - the ONLY virtual event designed to help nonprofits build, grow, and sustain subscriptions for good. RSVP for FREE here! Sign up for my Grow Your List Ads Challenge to generate 100 subscribers in 7 days with Facebook ads. Get 4 live Zoom calls, plus a bonus group coaching call with email expert Katelyn Baughan.
Connect with Katelyn on LinkedIn and sign up for her newsletter****, where she shares weekly tips about nonprofit email trends.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.**
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
**What can we learn from the merger of two impactful nonprofits, and how can it reshape our approach to mission-driven work?
Join me as we welcome back Blythe Hill, the visionary founder of Dressember*, who shares the inspiring journey of her organization’s partnership with the* International Justice Mission (IJM). With limited resources and a challenging post-COVID fundraising environment, this strategic move opened up new opportunities AND expanded the reach of Dressember's mission to combat human trafficking.
You’ll hear about the emotional and practical challenges Blythe faced, how they announced the acquisition to their 200,000 contacts, AND the nitty gritty of the legal side.
This episode offers a transparent look at how to execute a successful strategic transition that ensures continued impact and support for nonprofit teams.
P.S. My Monthly Giving Summit is coming up FAST! Join me on Sept 5-6 from 1-4 pm ET for the only free virtual event that is dedicated to helping you build, grow and sustain subscriptions for good. RSVP for FREE here****.
P.P.S. Join me for my Book Launch Tour at Kendra Scott stores in Atlanta, GA and Sarasota, FL!*RSVP for Atlanta on September 7thRSVP for Sarasota on September 18th *Resources & Links
Register for my Monthly Giving Summit coming up on Sept 5-6 from 1-4 pm ET - the ONLY virtual event designed to help nonprofits build, grow, and sustain subscriptions for good. RSVP for FREE here! Learn more about Dressember on their website and follow them on Instagram*. Connect with Blythe at* blythe@dressember.org or on Instagram****.
Tune in to Episode 3 for my first conversation with Blythe, The Power of Video.**
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
This week, there's another podcast I want to share with you: What the Fundraising**.
Mallory Erickson is talking to Caitlin Wion, a data manager at Alzheimer's San Diego****. And Caitlin is revealing ALL of her automation secrets to enhance donor engagement and make recurring giving work – with limited capacity and time.
Hear how a simple donation tracker in an email campaign led to an unexpected surge in donor sign-ups, the power of customization and segmentation, and the origins and evolution of Alzheimer's San Diego's recurring giving program.
Caitlin doesn’t hold ANYTHING back in sharing their best creative strategies for fostering a donor community (like heartfelt acknowledgment letters and special thank-you notes!), while their Visionary program celebrates major contributors annually.
This juicy episode underscores the broader impact of monthly giving on fundraising strategies, and should get your wheels turning while you plan this year’s Giving Tuesday and year-end campaigns.
P.S. I thought this was a perfect episode to share with you as my Monthly Giving Summit is coming up FAST! Join me on Sept 5-6 from 1-4 pm ET for the only free virtual event that is dedicated to helping you build, grow and sustain subscriptions for good. RSVP for FREE here****.
P.P.S. Join me for my Book Launch Tour at Kendra Scott stores in Atlanta, GA and Sarasota, FL!*RSVP for Atlanta on September 7thRSVP for Sarasota on September 18th *Resources & Links
Register for my Monthly Giving Summit coming up on Sept 5-6 from 1-4 pm ET - the ONLY virtual event designed to help nonprofits build, grow, and sustain subscriptions for good. RSVP for FREE here! Learn more about Alzheimer’s San Diego on their website and connect with Caitlin on LinkedIn**.
Can we meet in Nashville? The 8th annual Raise fundraising conference, hosted by OneCause, will be held at the Country Music Hall of Fame & Museum in Nashville, TN September 9-10, 2024. Use code MISSIONS200 to receive $200 off: https://bit.ly/4bNqihi
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
Could leveraging Facebook Messenger transform your nonprofit's fundraising strategy? In this episode, we sit down with Becca Lockhart and Ty Hyacinth from the Michael J. Fox Foundation to uncover the digital strategies that have catapulted their annual giving. Discover how their innovative use of Facebook Messenger campaigns, combined with integrated donor engagement tactics, has revolutionized their approach to funding Parkinson's research, leading to remarkable growth in revenue and donor interaction.
The Michael J. Fox Foundation's shift to Facebook fundraising, in partnership with Good United, offers a masterclass in authentic community-building. Join us as Becca and Ty reveal the power of personalized interactions and the critical role of staff members stepping into the spotlight with a conversational tone. Hear how ongoing engagement and expressing gratitude have been pivotal in fostering trust, belonging, and sustained support through various campaigns and challenges.
We celebrate the foundation's impressive achievements in 2023, particularly through their "Year in Review" report. Listen to how they've leveraged Facebook Messenger for transparency and impactful communication, creating an engaged community where members share personal stories and support each other. As we look forward to April's Parkinson's Awareness Month, Becca and Ty share their excitement for upcoming community efforts and advocacy. Don’t miss this episode packed with valuable insights and heartfelt stories from the front lines of nonprofit fundraising.
Can we meet in Nashville? The 8th annual Raise fundraising conference, hosted by OneCause, will be held at the Country Music Hall of Fame & Museum in Nashville, TN September 9-10, 2024. Use code MISSIONS200 to receive $200 off: https://bit.ly/4bNqihi
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
**Books can spark a movement.
And while I am in the midst of writing my first book (coming out in September!), I immediately knew we had to do a podcast episode about this entire process. Allison Trowbridge is the founder and CEO of Copper Books****, who are revolutionizing the hybrid publishing model while focusing on mission-driven authors.
Get ready to be guided through the complexities of the publishing industry, from the financial risks traditional publishers take, to the entrepreneurial spirit required for successful self-publishing.
Plus, Allison explains her pivot to hybrid publishing for balancing professional support and author control, making it ideal for niche books with meaningful audiences (I’ll reveal why I chose this path over other options).
If you’re one of the 81% of people in the world who want to write a book and share your story, this episode offers a comprehensive overview of the financial aspects, marketing strategies, and the evolving landscape of book publishing.
P.S. Don’t forget to register for my Monthly Giving Summit coming up on Sept 5-6 from 1-4 pm ET - the ONLY virtual event designed to help nonprofits build, grow, and sustain subscriptions for good. RSVP for FREE here! P.P.S. Join me for my Book Launch Tour at Kendra Scott stores in Atlanta, GA and Sarasota, FL!*RSVP for Atlanta on September 7thRSVP for Sarasota on September 18th *Resources & Links
Learn more about Copper Books on their website or on Instagram*. You can also connect with Alli on* LinkedIn and Instagram****. DM her to learn more about their Author Camp.
Check out Squibler**, a supercharged AI story writing software.
Can we meet in Nashville? The 8th annual Raise fundraising conference, hosted by OneCause, will be held at the Country Music Hall of Fame & Museum in Nashville, TN September 9-10, 2024. Use code MISSIONS200 to receive $200 off: https://bit.ly/4bNqihi
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
**Is your nonprofit making the most out of email marketing in 2024? Open rates are no longer the gold standard for measuring engagement!
Today we’re uncovering the secrets to successful email strategies with Scott Cohen, VP of Strategy and Marketing for InboxArmy****.
Scott shares his expert insights on the shift towards first-party data and his favorite tactics for re-engaging and retaining subscribers.
You’ll discover how to assess engagement with click-through and conversion metrics, and learn from a fascinating case study with 1-800-CONTACTS that illustrates the hidden value of “non-openers.” And as much as he hates them, pop-ups on entry or exit DO still work.
Scott also reveals the best email campaign he ever sent that generated $200,000 in ONE day.
P.S. Don’t forget to register for my Monthly Giving Summit coming up on Sept 5-6 from 1-4 pm ET - the ONLY virtual event designed to help nonprofits build, grow, and sustain subscriptions for good. RSVP for FREE here! P.P.S. Join me for my Book Launch Tour at Kendra Scott stores in Atlanta, GA and Sarasota, FL!*RSVP for Atlanta on September 7thRSVP for Sarasota on September 18th *Resources & Links
Connect with Scott on LinkedIn and check out his work on the InboxArmy website and new podcast! Join The Sustainers****, my Slack community for nonprofit professionals growing and scaling a recurring giving program.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.**
Can we meet in Nashville? The 8th annual Raise fundraising conference, hosted by OneCause, will be held at the Country Music Hall of Fame & Museum in Nashville, TN September 9-10, 2024. Use code MISSIONS200 to receive $200 off: https://bit.ly/4bNqihi
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
**Today’s case study explores how an International Women’s Day fundraising campaign empowered local communities and drove meaningful impact across 140 stores.
I’m thrilled to have Amanda Young, the Marketing and Philanthropic Manager at Kendra Scott, here to spill her secrets behind successful nonprofit partnerships. We cover everything from setting up pop-up shops, creating custom gifts, and leveraging local contacts.
You’ll also hear about Kendra’s incredible origin story revolutionizing the jewelry industry with a scrappy $500 investment, to later striking a deal with Nordstrom and opening her first retail store.
This episode is a testament to the transformative power of perseverance and combining business success with a commitment to giving back. Amanda’s wisdom will offer a clear roadmap for nonprofits eager to maximize their fundraising efforts this year.
Kendra Scott's philanthropy has resulted in over $50 million dollars in donations since 2011!
P.S. Don’t forget to register for my Monthly Giving Summit coming up on Sept 5-6 from 1-4 pm ET - the ONLY virtual event designed to help nonprofits build, grow, and sustain subscriptions for good. RSVP for FREE here! Resources & Links
Interested in partnering with Kendra Scott? Click here to learn more*. You can also connect with Amanda on* LinkedIn**.
Can we meet in Nashville? The 8th annual Raise fundraising conference, hosted by OneCause, will be held at the Country Music Hall of Fame & Museum in Nashville, TN September 9-10, 2024. Use code MISSIONS200 to receive $200 off: https://bit.ly/4bNqihi
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
**Leveraging influential content creators, celebrities, and internet personalities, AND your board members can SIGNIFICANTLY boost awareness and fundraising for your organization.
So how did the American Lung Association do it back in 2021? You’re about to find out.
Nick Lynch, co-founder and CEO of Collidescope, and Maxine Tatlonghari, Development Director for the American Lung Association, are here to reveal the secrets behind their Champions Unite event****, which evolved from a traditional gala into an online talent show.
In today’s case study, we’ll get into the nuts and bolts of creating successful virtual events and the critical role of data measurement in tracking influencer impact, even if you’re starting with an “ugly” spreadsheet!
Maxine and Nick share the importance of unique tracking links and aligning content around influencers' busy schedules.
They also discuss how their collaborative efforts helped educate and involve the board in this new digital approach, and how they selected influencers who were already mission-aligned, leading to a more cost-effective and impactful event.
P.S. Don’t forget to register for my Monthly Giving Summit coming up on Sept 5-6 from 1-4 pm ET - the ONLY virtual event designed to help nonprofits build, grow, and sustain subscriptions for good. RSVP for FREE here! Resources & Links
Connect with Maxine on LinkedIn and follow @californialung on Instagram.
Connect with Nick on LinkedIn or via email at nick@collidescope.io****.
Learn more about Collidescope on their website****.
Check out Nick’s new book, Impact Redefined: Transforming Partnerships, Social Moments, and Personal Connections to Drive Change****.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.**
Can we meet in Nashville? The 8th annual Raise fundraising conference, hosted by OneCause, will be held at the Country Music Hall of Fame & Museum in Nashville, TN September 9-10, 2024. Use code MISSIONS200 to receive $200 off: https://bit.ly/4bNqihi
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
**What if you could turn every event you host into an unforgettable experience that leaves attendees feeling inspired and connected?
I’m hanging out with Joey Goon today, President of Utopia Experience****, and we’re uncovering ALL the secrets to creating impact and genuine connections at events.
Joey takes us behind the scenes of a high-profile mastermind event in San Diego with celebrities and influencers, and how an event structure and schedule led to a successful impromptu $100,000 fundraising effort for a terminally ill girl.
Joey and I discuss why having a top-notch production team matters, and how integrating psychological safety and neuroscience principles into event planning can create transformative experiences.
Looking to elevate your virtual and hybrid events? We also explore effective strategies for using Zoom breakout rooms and how Joey approaches attendee matchmaking.
There are so many valuable tips in this episode for transforming your events into powerful, impactful experiences!
And, don’t forget to register for my Monthly Giving Summit coming up on Sept 5-6 from 1-4 pm ET - the ONLY virtual event designed to help nonprofits build, grow, and sustain subscriptions for good. RSVP for FREE here! Resources & Links
Learn more about Utopia Experience on their website and connect with Joey on LinkedIn*. You can also tune in to his podcast, Impact Roadmap on* Apple and Spotify****.
Check out the Unforgettable Events ebook for FREE and learn Joey’s powerful frameworks for creating memorable events.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.**
Can we meet in Nashville? The 8th annual Raise fundraising conference, hosted by OneCause, will be held at the Country Music Hall of Fame & Museum in Nashville, TN September 9-10, 2024. Use code MISSIONS200 to receive $200 off: https://bit.ly/4bNqihi
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
**Monthly giving is not just about a donation. It is about giving people a way to channel their purpose consistently.
And in today's episode, we’re unveiling the secrets behind making compelling asks – and the most powerful strategies for recurring donation requests, so you can leverage initial contributions for maximum impact.
For example, 29% of first time donors who became recurring donors, did so within the first 90 days of their initial gifts (!)
From speaking opportunities at events, to the effectiveness of storytelling through long-form videos and influencer partnerships, you’ll find out how to engage supporters in meaningful ways.
We discuss critical retention techniques such as monitoring churn rates and using automated email sequences to keep donor engagement high.
This episode is packed with actionable advice to help you build lasting donor loyalty and even cultivate major gifts.
And, don’t forget to register for the Monthly Giving Summit coming up on Sept 5-6 from 1-4 pm ET - the ONLY virtual event designed to help nonprofits build, grow, and sustain subscriptions for good. RSVP for FREE here! Resources & Links
Tune in to the rest of this podcast series: Episode 133: Call In Your Believers and Episode 132: Build a Monthly Giving Program****.
Check out Vik and Scott Harrison’s video on The Spring****.
30 Podcasts to Pitch: https://positiveequation.com/podcastlist**
Can we meet in Nashville? The 8th annual Raise fundraising conference, hosted by OneCause, will be held at the Country Music Hall of Fame & Museum in Nashville, TN September 9-10, 2024. Use code MISSIONS200 to receive $200 off: https://bit.ly/4bNqihi
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
**How do you magnetically attract your monthly donors?
In this episode, I am diving into step three of my Monthly Giving Framework, which is all about calling in your believers. If you missed steps 1 and 2, go back and listen to Episode 131****.
We'll discuss the essence of crafting a giving program with inclusive and accessible copy, how to find aligned partners that will spread the word, and the importance of a lead generation strategy that’s “always on.”
Get ready to scribble down some serious strategies to help you generate a sense of belonging, identity, community, and connection, with examples from Miry’s List and Movember.
By embracing the power of storytelling and clear messaging, we can nurture donors into a joyful, grateful community that's here to stay.
And, don’t forget to register for the Monthly Giving Summit coming up on Sept 5-6 from 1-4 pm ET - the ONLY virtual event designed to help nonprofits build, grow, and sustain subscriptions for good. RSVP for FREE here! Resources & Links
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.**
Can we meet in Nashville? The 8th annual Raise fundraising conference, hosted by OneCause, will be held at the Country Music Hall of Fame & Museum in Nashville, TN September 9-10, 2024. Use code MISSIONS200 to receive $200 off: https://bit.ly/4bNqihi Applications are open for Round 5 of my Monthly Giving Mastermind that will start in July! We’ve launched 15 programs from ALL over the country, are you next? Head to positiveequation.com/mastermind to apply!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
**What makes a giving program successful?
Today, I’m giving you a sneak peek into the first two crucial steps from my 5-step framework (which will be featured in even more detail in my book that comes out in September!)
Step 1 - Create the Product
Step 2 - Make It Easy
Whether you are just starting OR looking to refresh or audit your current program, this episode is packed with insights and practical tips to get you on the right track.
I’m diving into the key questions you should ask around the why and structure of your program, what it means to create a “herd mentality”, and how to craft an irresistible identity that resonates with your mission and values.
You’ll also learn how to avoid gift abandonment by creating highly convertible, seamless, intuitive landing pages. Even a compelling headline, an uplifting image, and the strategic use of social proof will inspire action on your “Donate Now” button.
If growing your monthly giving is a priority this year, apply NOW for my Monthly Giving Mastermind that starts in July.
Resources & Links
Join The Sustainers****, my Slack community for nonprofit professionals growing and scaling a recurring giving program.
Stuck on what to name your monthly giving program? Click here for my brainstorm guide: https://positiveequation.com/name or tune in to Episode 107: How to Name a Monthly Giving Program****.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.**
Can we meet in Nashville? The 8th annual Raise fundraising conference, hosted by OneCause, will be held at the Country Music Hall of Fame & Museum in Nashville, TN September 9-10, 2024. Use code MISSIONS200 to receive $200 off: https://bit.ly/4bNqihi Applications are open for Round 5 of my Monthly Giving Mastermind that will start in July! We’ve launched 15 programs from ALL over the country, are you next? Head to positiveequation.com/mastermind to apply!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
**How can we make every gift transformational instead of transactional?
Helen Quinn is an inspiring figure in the fundraising landscape, here to unveil how The CLEO Institute's "RISE" monthly giving program is rallying their community to face the urgency of climate action—one dollar at a time.
As a client of my Monthly Giving Mastermind, Helen delves into the strategic branding and inclusive structure of the RISE program, tailored to resonate with every donor, especially local youth who are driven to make a difference.
Plus, you’ll hear how Helen uses Givebutter to streamline donations and cultivate growth!
There are so many GOLDEN growth strategies in this episode, including the workflows behind their Earth Day 5K, a documentary screening, and the intricacies of hosting Jeffersonian dinners to create authentic conversations and community.**
**Resources & Links
Connect with Helen on LinkedIn*,* Instagram*, or email at* hquinn@cleoinstitute.org and learn about The CLEO Institute on their website****.
Applications are open for Round 5 of my Monthly Giving Mastermind that will start in July! Head to positiveequation.com/mastermind to apply!**
Thanks to our sponsor, Givebutter, the all-in-one nonprofit fundraising platform that’s empowering millions of changemakers like you to raise more, pay less, and give better - FOR FREE. Sign up for your free Givebutter account: https://bit.ly/3UWh7Ef Join me and host Floyd Jones for a free Givebutter webinar on Wednesday, June 12th to catapult your monthly donor program into long-term success. Claim your free spot for “Your Monthly Giving Mastermind: Build, grow, and sustain recurring donations.” Click here: https://bit.ly/4bRriRq Can we meet in Nashville? The 8th annual Raise fundraising conference, hosted by OneCause, will be held at the Country Music Hall of Fame & Museum in Nashville, TN September 9-10, 2024. Use code MISSIONS200 to receive $200 off: https://bit.ly/4bNqihi
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here! ...
How can a shift in mindset and a community of supporters revolutionize your nonprofit's funding strategies?
Join me on my back patio for a candid chat about the upcoming Monthly Giving Summit on September 5th and 6th.
Why is this summit important now?
Because scaling recurring giving programs that sustain vibrant communities and provide predictable revenue for organizations can't wait.
Day One is all about igniting your passion with behind-the-scenes insights, while Day Two offers personalized networking opportunities and breakout rooms tailored to your organization’s needs.
Whether you’re a newbie or have hundreds of thousands of monthly donors, you’ll find valuable coaching and advice.
Register for free at monthlygivingsummit.com and join a community focused on creating sustainable, predictable revenue streams.
Let’s build something extraordinary together!
Thanks to our sponsor, Givebutter, the all-in-one nonprofit fundraising platform that’s empowering millions of changemakers like you to raise more, pay less, and give better - FOR FREE. Sign up for your free Givebutter account to get started in minutes: https://bit.ly/3UWh7Ef Join me and host Floyd Jones for a free Givebutter webinar on Wednesday, June 12th all about how to catapult your monthly donor program into long-term success. Claim your free spot for “Your Monthly Giving Mastermind: Build, grow, and sustain recurring donations.” Click here: https://bit.ly/4bRriRq to sign up for our webinar now!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
**You have a monthly giving program… now what? Today’s episode will help you transform everyday community engagement into a powerhouse of support for your cause.
Emily Teixeria, Executive Director of Politisit*, is bringing a wealth of experience, from intelligence to grassroots politics, to our discussion on how her* Childcare for Voters program is revolutionizing the way parents can participate in civic duties.
Her journey is not just inspiring—it's a blueprint for nonprofits looking to connect deeply with their audience and drive impactful change.
We'll explore the innovative strategies that have enabled Emily to launch a 'recurring first' fundraising approach, augmented by the Givebutter platform.
We also lay out creative methods to grow and retain your support base, from social media to friendship bracelets that keep the conversation—and contributions—flowing.
Resources & Links
Learn more about Politisit on their website and check out their monthly giving program, The Village****.
Join The Sustainers****, my Slack community for nonprofit professionals growing and scaling a recurring giving program.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.**
Thanks to our sponsor, Givebutter, the all-in-one nonprofit fundraising platform that’s empowering millions of changemakers like you to raise more, pay less, and give better - FOR FREE. Sign up for your free Givebutter account to get started in minutes: https://bit.ly/3UWh7Ef Join me and host Floyd Jones for a free Givebutter webinar on Wednesday, June 12th all about how to catapult your monthly donor program into long-term success. Claim your free spot for “Your Monthly Giving Mastermind: Build, grow, and sustain recurring donations.” Click here: https://bit.ly/4bRriRq to sign up for our webinar now!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Today’s incredible case study is all about the power of LISTENING, with the guiding force behind Mission Partners**, Carrie Fox.
First, we’re going back in time as Carrie reveals the rebranding genesis of the Public Health Communications Collaborative (PHCC) during the pandemic, shifting from a COVID-19 centric initiative to a broad-based community platform.
We’re covering all things public health messaging and tales from the trenches—the challenges they faced, campaigns led, and how they built trust and inspiration, bridging divides and bridging gaps.
We also reflect on a national survey Carrie orchestrated that got over 600 responses from just two questions, spotlighting an urgent need for digital proficiency.
Tune in to discover how Canva Pro and Hemingway App can help you craft messages that resonate with diverse audiences, and how strategically using LinkedIn’s boosted messaging can amplify your reach.
You’re going to have SO many takeaways as we shed light on the essence of simplicity and the courage to embrace new challenges.
Resources & Links
Learn more about Mission Partners on their website and tune in to the Mission Forward podcast.
Connect with Carrie on LinkedIn or email her at carrie@mission.partners*. You can also learn more about her book,* More Than Words: Communication Practices of Courageous Leaders*.Check out the tools we recommended in today’s episode:* Hemingway App and Canva Pro****.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.**
Don’t miss DonorPerfect’s Community Conference SPARK on June 4 & 5! It’s for any fundraiser wanting to excel in donor management, program innovation, community engagement, and organizational growth. Register for FREE! RSVP: https://bit.ly/DSSPARK Want a donor acquisition plan tailored to you? All you need to do is answer 5 simple questions. Get your personalized growth plan: https://bit.ly/DonorGrowthQuiz Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
**The research is jarring. We spend upwards of five to seven hours a day on social media. But when women leave Instagram and TikTok, they generally feel worse about themselves.
Imagine a world where scrolling online leaves you invigorated, rather than caught in a comparison trap. Andi Kay's foundation is on a mission to craft just that.*Bloom Foundation* is a nonprofit dedicated to helping girls build emotional resilience in a supportive community container. You scroll, but you leave feeling better.
In this episode, Andi and I unravel the complexities of social media and mental health. Plus, Andi shares how she’s structured an empowering, community-first approach on Circle, leveraging curated journal prompts, ambassadors, and journal clubs in a safe space.
Tune in for an exploration of what it means to nurture connections and equip young women with leadership and healing tools. We're inviting you to witness the transformative power of a supportive sisterhood!
Resources & Links
Learn more about Bloom Foundation on their website and on Instagram*, check out their* monthly giving program*, and tune in to Andi’s podcast,* How To Bloom****.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.**
Don’t miss DonorPerfect’s Community Conference SPARK on June 4 & 5! It’s for any fundraiser wanting to excel in donor management, program innovation, community engagement, and organizational growth. Register for FREE! RSVP: https://bit.ly/DSSPARK Want a donor acquisition plan tailored to you? All you need to do is answer 5 simple questions. Get your personalized growth plan: https://bit.ly/DonorGrowthQuiz The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024 Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Gloria Umanah created a movement when she founded Hope Booth – shifting from dynamic event planning, to providing a beacon of hope to those facing loneliness during the 2020 pandemic.
The Hope Booth remodels old telephone booths and provides individuals an innovative, interactive, and immersive experience to encounter hope, affirm their dignity, and serve as a connection point to finding local help and support for all of humanity; from the individual living on the streets to the CEO of a fortune 500.
In this episode of Missions to Movements, Gloria shares this incredible journey of how she generated buzzworthy success with a line of people waiting to experience the Hope Booth at South by Southwest (SXSW).
You’ll also hear all about Hope Booth's physical installation and the global movement she’s creating through their monthly giving program. The Ponce City Market installation in Atlanta is just the beginning. The first installation has had more than 41,000 people experience the Hope Booth, with a 77% completion rate!
When it comes to supporting mental health, action speaks louder than words. Gloria emphasizes the impact of community involvement, whether through getting access to decision-makers, donations, or amplifying their digital voice.
As a monthly supporter of the Hope Booth myself, I invite you to not just absorb the beautiful stories and strategies shared today, but to join us in their mission of hope, solidarity, and connection.
Resources & Links:
To support Hope Booth in their mission to build hundreds of Hope Booths around the world, join their monthly donor program here. You can also follow along on Instagram and LinkedIn.
Connect with Gloria on LinkedIn.
Don’t miss DonorPerfect’s Community Conference SPARK on June 4 & 5! It’s for any fundraiser wanting to excel in donor management, program innovation, community engagement, and organizational growth. Register for FREE! RSVP: https://bit.ly/DSSPARK Want a donor acquisition plan tailored to you? All you need to do is answer 5 simple questions. Get your personalized growth plan: https://bit.ly/DonorGrowthQuiz The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024 Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
**How can earned media create viral moments and drive impact?
Today, we’re dissecting the evolution of earned media and how to measure success in the digital realm, especially for nonprofits.
And there’s no one better to team up with for this conversation than Joe Quenqua, one of the most creative and brilliant communication professionals that I know!
This episode is a revelation of what viral marketing moments mean and can look like in 2024.
We analyze case studies featuring the Muppets, QVC, and the Weight Watchers' Kurbo app, and how $0 in marketing spend can lead to a media frenzy.
We also underscore the vital role of a Chief Communications Officer in any organization, and how as a fractional CCO, Joe averts potential crises, plus his favorite communication strategies when working closely with different leadership teams.
By the end of this episode, you'll walk away with insights and strategies that will transform your mission-driven communication efforts.
Resources & Links
Connect with Joe on LinkedIn****.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.**
Don’t miss DonorPerfect’s Community Conference SPARK on June 4 & 5! It’s for any fundraiser wanting to excel in donor management, program innovation, community engagement, and organizational growth. Register for FREE! RSVP: https://bit.ly/DSSPARK Want a donor acquisition plan tailored to you? All you need to do is answer 5 simple questions. Get your personalized growth plan: https://bit.ly/DonorGrowthQuiz The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024 Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
**Francesca Orsomarso’s arsenal of digital strategies flips the script on traditional recruitment.
In today’s case study, we’re breaking down exactly how Upstate Cerebral Palsy attracted 2,000 qualified applicants within a few months of launching a campaign with FMN Creative.
Francesca shares their brilliant one page funnel strategy (and how it was a MAGNET for attracting job seekers), plus the targeted ad approach that resonated with potential recruits and generated awareness.
Listen closely as we also reveal how integrating CRM systems with Zapier can create a personal touch, leading to staggering open rates.
Hiring great talent is something that every nonprofit has a need for. If you’re ready to amplify your current recruitment efforts and connect with your audience on social media, don’t miss this conversation!
Resources & Links
Learn more about FMN Creative on their website*,* Facebook*,* LinkedIn*, and* Instagram****.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.**
The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
**If you have a controversial issue or topic that your organization focuses on, sometimes it’s difficult to figure out how to market and share your mission – especially if you're getting shut down and censored by platforms for sensitive or politicized material.
Jayde Powell and Gbemi Maiyegun, co-founders of Weed for Black Women, GET IT.
In fact, they've experienced it.
Our discussion with Jayde and Gbemi dives into the heart of this evolution, as they recount their mission to reshape the stigmas and narratives around cannabis through education, especially within Black and indigenous communities.
Get ready to hear the secrets behind how they maintain the delicate balance of staying true to their brand's values while skirting the ever-shifting landscape of social media guidelines.
They also emphasize the incredible power of community and contributor-driven content, revealing how they've built a resonant brand through the voices and experiences of their audience.
Take notes as they share so much wisdom in this episode about managing sensitive topics with integrity and authenticity, ensuring their message not only reaches, but also empowers their community.
Resources & Links
Learn more about Weed for Black Women on their website*,* Instagram*,* TikTok*, and* X*. Don’t forget to check out their* merchandise****.
Connect with Jayde on her website and LinkedIn*. Connect with Gbemi on* Instagram and TikTok*.SPILL *is a social media platform for Black, queer, and other culture-driving communities.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.**
The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
**How can a perfectly crafted cold email turn heads in the corporate world?
Today, we're diving into the secrets of strategic content with the always insightful Chris Barlow. Specifically, you’ll hear how a human trafficking nonprofit managed to captivate corporate sponsors within 30 days by sending just TWO intentional emails.
Chris breaks down the importance of finding “values alignment” in your outreach to other organizations, who to reach out to within the company, and how to find them. He shares several of his favorite tactical tools to make it all happen.
Transitioning to a theme of sustainability, we'll uncover the key to nurturing long-term collaborations that extend beyond one-off successes. We'll discuss how to leverage what you already have—like the untapped potential of pitching email space and the Google Ad Grant—to build content partnerships that last.
Plus, Chris shares the touching way he teaches his children the value of giving through "Mama Bucks."**
**Resources & Links
Join me May 15-16 in Chicago at Collaborative by Classy to explore the future of fundraising, connect with like-minded leaders, and leave with proven strategies to raise more for your mission! Get your ticket here: https://bit.ly/49opxd0 Use code: POSITIVEEQUATION for 10% off.
Learn more about Beeline Marketing and their work with nonprofits. You can also connect with Chris directly on LinkedIn or via email at team@yourbeeline.com****.
Check out Hunter.io and RocketReach*, two tools that will support your email outreach. Chris also recommends the Omnisend* email subject line tester****.
Tune in to Chris Barlow’s first appearance on the Missions to Movements Podcast: A Google Ad Grant Strategy That Generated 250 New Leads****.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.**
The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
**What’s the unique approach nonprofits have when it comes to landing press opportunities?
In the current media landscape, we’ve been told it’s getting harder to stand out (but it doesn’t have to be!)
Danielle Finck is a seasoned PR savant and the founder and CEO of Elle Communications****. This episode peels back the layers of the media landscape's evolution, revealing how traditional forms of storytelling are vying for attention in a sea of content, and how brands and media are adapting to connect with their audiences genuinely.
The art of PR is more than just a game of numbers, and there are NO shortcuts – it's about nurturing authentic relationships and human connections. Danielle shares so many incredible insights around how to stand out when pitching journalists, the surge of op-ed prominence and “news fatigue”, and the refreshing emergence of solutions journalism.
The big takeaway? Human-centric stories are pivotal if you want to engage with more diverse audiences.
Resources & Links**
- Join me May 15-16 in Chicago at Collaborative by Classy to explore the future of fundraising, connect with like-minded leaders, and leave with proven strategies to raise more for your mission! Get your ticket here: https://bit.ly/49opxd0 Use code: POSITIVEEQUATION for 10% off
- Connect with Danielle on Instagram and on her website, Elle Communications.
- Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
**Is it time to reimagine your donor pipeline?
With a track record of doubling crowds and quadrupling donors for the California Symphony, Aubrey Bergauer has been likened to the Steve Jobs of classical music.
In her tenure from 2014-2019 as Executive Director, she walked into the role during a state of financial crisis and alarming churn rates. Why were 80% of first-time donors not renewing and 90% of first-time buyers not coming back to see another show? There had to be a better way.
My conversation with Aubrey is a MASTERCLASS in change management. We cover how she created a systematic customer journey for the symphony (without over soliciting), including her secrets to turning first-time attendees into lifelong patrons. Plus, we talk through her tech stack and how data was her most persuasive partner in piloting new fundraising ventures.
Aubrey's vision doesn't rest on data alone–it's about creating an all-encompassing experience for every symphony-goer. From UX overhauls to copy changes on their website, she details the subtle, yet powerful shifts in the user experience that helped increase their ticket sales by 20%.
Let’s hear how she made it all happen!
Resources & Links
Connect with Aubrey on LinkedIn and through her website*. You can also check out her new book* Run It Like a Business: Strategies for Arts Organizations to Increase Audiences, Remain Relevant, and Multiply Money – Without Losing the Art****.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.**
The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
**Impact communications is so much more than a “buzzword.” What does it actually look like in practice?
Tessa Danelesko is an expert in harnessing communication for social impact. She's not only an account director at Yulu*, but also the Co-Executive Director of the* Impact Communications Institute****, and she brings a wealth of knowledge on creating narratives that resonate and foster societal change.
In today’s case study, we’re uncovering the origin and evolution of the Audible Indigenous Writers' Circle, a mentorship program that amplifies the voices of indigenous storytellers. The impact of the program has already resulted in 100 media stories, 16.8 million impressions, and 77,000 touchpoints!
You’ll hear how Tessa initially pitched the program, how they built trust on Facebook and worked closely with indigenous influencers to spread the word, culminating in an experience that honors the narratives that emerge from experiences of trauma and systemic racism.
The Audible Indigenous Writers' Circle stands as a testament to the power of storytelling, and encourages a ripple of positive impact through media coverage and community engagement.**
Resources & LinksConnect with Tessa through her work at Yulu PR and the Impact Communications Institute, where you can also take their pledge. Tessa can be reached at tessa@yulupr.com.
Check out the application for this year’s Indigenous Writers' Circle, which is open through April 1st. If you are interested in volunteer opportunities, email audible@yulupr.com.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
How do you go from a transitional audience of Facebook followers to a level of deep engagement where you actually get to know them?
I always love sharing interesting tech and tools, which is why I’m excited to introduce you to Nick Black and Jeremy Berman, the founders of GoodUnited. This dynamic duo are lifting the veil on their mission to transform nonprofit fundraising in the age of social media, turning passive followers into champions of change.
Our episode opens up with a candid conversation about diversity and inclusivity, and the pivotal steps Nick and Jeremy are taking to prioritize these values across their upcoming events following a difficult wake up call.
Then, we get right into the nuts and bolts of Facebook fundraising campaigns - and how over time, Facebook has unlocked over 7 BILLION dollars in donations with their giving tools.
Don’t miss out on these massive opportunities for nonprofits, including the ability to directly connect with donors in Facebook Messenger and how you can leverage GoodUnited’s powerful messaging tools.
One messaging push resulted in 2,900 shares of a post in 18 hours!
We wrap with some fascinating case studies, dissecting campaigns from Puppy Rescue Mission and the American Heart Association's Kids Heart Challenge, and highlight the power of conversational messaging to engage and mobilize supporters.
Resources & LinksConnect with Nick on LinkedIn, and with Jeremy on LinkedIn and Instagram.
Nick and Jeremy’s book comes out March 26th! Click here to preorder One-Click to Give: Future Proof Your Fundraising with Social Media.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
**Celebrate with me as we mark two incredible years of Missions to Movements, and what a journey it's been!
Leave a review: ratethispodcast.com/m2m**
I'm taking this special moment to extend my deepest thanks to you, the heartbeat of this podcast, for propelling us to stunning heights in podcast rankings and for enriching our space with your invaluable feedback and reviews.
Today, we're not just talking milestones—we're unpacking the art of engagement, zeroing in on birthdays as a powerful touchpoint.
I'll guide you through the strategies to seamlessly collect this personal detail from supporters and show you how it can transform your connections.
Discover the sweet spot between effortless donor experiences and meaningful post-donation engagement. I'm pulling back the curtain on how to capitalize on thank you pages and video tools that sync with your CRM to personalize your approach.
Plus, I'm letting you in on my secret sauce: leveraging birthday month segmentation to tailor communications and build stronger bonds with our supporters.
Tune in for these practical tips and learn how that little nudge, a simple "Happy Birthday," can fortify the allegiance to your mission.
The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
If you think Facebook doesn't work to acquire donors anymore, this case study with Chelsea Edwards from the Colorectal Cancer Alliance will prove you otherwise.
For the past three years as the Senior Director of Peer-to-Peer Giving, Chelsea has been instrumental in amplifying their fundraising campaigns, like "Lead From Behind", which harnessed celebrity influencers like Ryan Reynolds.
Partnering with GoodUnited on their messaging and Facebook fundraising efforts last year resulted in 440 people launching a campaign around “Blue Day'' and $3,705 raised, with $0 in ad spend!
Chelsea breaks down the details of their strategy, including the messaging and segmenting they used to engage donors and the analytics they paid attention to. Interestingly, Facebook Messenger drove higher click-through rates as compared to email.
We also explore the art of listening to your donors, using their stories to refine your strategies, ensuring that every click contributes to a narrative of hope and support.
March is Colon Cancer Awareness Month. Learn more about how to support the cause.
Resources & Links
Learn more about the Colorectal Cancer Alliance, including the upcoming ScopeItOut event in Washington DC. You can connect with Chelsea at cedwards@ccalliance.org or on LinkedIn.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Meghan Walsh from Roots Ethiopia is back to bring a fresh perspective on how my Grow Your List Ads Challenge (and a killer lead magnet) helped them bring in over 800 email subscribers at $1.93 per lead!
Together, we explore the creativity and collaboration behind Roots Ethiopia’s e-cookbook, which weaves together the allure of Ethiopian cuisine with the organization's heartfelt mission. We discuss the power of email marketing and how strategic timing, such as aligning campaign launches with end-of-year fundraising, can keep supporters engaged and invested.
Meghan walks us through her email sequences that are garnering a 52% average open rate and how she plans to add even more value to her subscribers this spring.
This episode is a testament to how a well-executed lead magnet can do more than just grow an email list - it can build a community!
If you’re interested in learning more from Meghan about building monthly giving programs, check out Episode 38.
Resources & Links
Learn more about the incredible mission of Roots Ethiopia and check out their newsletter. You can also connect with Meghan on LinkedIn.
Check out Meghan’s first episode on Missions to Movements: 3 Months, 1 Monthly Giving Program Launch: How Roots Ethiopia’s Meghan Walsh Made It Happen.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Do you think Facebook ads are challenging and confusing? Cassie Turczyn from the Minneapolis Heart Institute Foundation is here to guide us through her journey of conquering the complexity of paid ads, resulting in over 21,000 impressions and 200+ new emails for their list!
The last round of my Grow Your List Ads Challenge paved the way for MHIF to expand their reach and attract potential donors, so today, we’re sharing their tactical case study.
Cassie walks us through the entire $375 ad campaign, the audiences they targeted, how they used Canva for ad graphics, and how they harnessed the power of Facebook Ads to capture the attention of 250+ new email leads.
She also shares all the details around their email welcome sequence, and how they target and engage new subscribers.
P.S. Do you want to grow your email list with 100+ new email subscribers…in JUST 7 days?! Click here to join my Grow Your List March Challenge!
Resources & Links
Cassie would love to connect with you on LinkedIn and you can learn more about the Minneapolis Heart Institute Foundation on their website.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Navigating the intricate dance of brand partnerships and their ability to echo our deepest values is NO small feat. Enter Eric Bigger, a reality TV personality who has pivoted towards a profound mission in healing and personal development.
Eric opens up in today’s episode about his Baltimore roots and spiritual awakenings, and how he harnesses his public persona to champion mental health and suicide prevention. Together, we dissect the profound impact it can have when our actions are aligned with our deepest truths.
How do you create authentic brand partnerships that build greater inclusivity and social resonance? Eric shares how true collaboration extends beyond the transactional - it's a harmonious blend of shared narratives and goals to create ripples of positive change.
We also delve into what “miracle season” is and what you can learn about yourself from life path numbers to strengthen your mind and spirit and earn even more opportunities. Resources & LinksEric invites you to connect with him at itsmiracleseason@gmail.com, or DM him on Instagram and X. Check out his Miracle Season merch.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
How does a successful ad funnel thrive on Facebook and Instagram? Let's crack the code together with Jennifer Spivak, the powerhouse behind The Ad Girls Agency and a top Facebook Ads Manager to watch.
Jennifer breaks down the importance of refining your offer and your messaging and why bold copy and creative REALLY matters. She’ll also dissect the strategies that have worked to skyrocket her client Pia’s business - and how she guides potential leads through a high-ticket sales funnel with pinpoint precision.
We’re spilling the secrets on free guides, webinars, and video sales letters that will captivate a niche audience and foster high-quality leads that will book a call with you. If you're battling to improve your ad campaigns, this conversation is your blueprint for success. Resources & LinksConnect with Jennifer on Facebook and Instagram and learn more about The Ad Girls Agency.
The Meta Ad Library is a goldmine of examples. Search “Jennifer Spivak” to see what ads Jenn is running.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Today, we're exploring the depth and responsibility of trauma-informed storytelling with Maria Bryan, who will guide us through the intricate process of sharing these sensitive narratives within the nonprofit marketing world, ensuring that the dignity of those who have bravely lived these stories is not compromised.
Maria's expertise in trauma-informed storytelling will light a path for marketers and communicators to follow as she breaks down the differences between story owners, storytellers, and story receivers, and why consent is so important.
You'll hear how Thistle Farms uses consent forms, the comprehensive resources you can find at Ethical Storytelling, and how nonprofits can empower individuals to share their experiences on their own terms with respectful and protective practices.
Resources & LinksConnect with Maria on her website and LinkedIn, and tune in to her podcast, When Bearing Witness, to further explore trauma-informed storytelling.
Visit Ethical Storytelling to access a free media consent form.
Maria recommends looking at Thistle Farms’ Instagram and specifically looking at this post. She also recommends the Love 146 Language & Media Guide.
Applications are closing soon for my Monthly Giving Mastermind program! Ready to build a dedicated community of recurring donors to generate consistent revenue? Let's make it happen together. Learn more and apply here.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Prepare to be wowed by Cody Hays of Marketing Mission as he unravels the story of how he created a year's worth of emails in just 3 weeks. Plus, he was able to generate $61,000 (!) in revenue from ONE email.
This episode zeroes in on Cody's revolutionary approach to time batching 50+ emails and how he harnesses automated email campaigns that are not just lucrative, but are also rooted in cultivating community bonds.
We'll also break down his email funnel and paid ads strategy, and how it fosters a vibrant two-way dialogue that incorporates personalized video feedback.
Join us and unlock the potential to significantly amplify your nonprofit organization's marketing impact and client relationships!
Resources & Links
- Check out Cody’s vault of free resources and templates for nonprofits.
- Want to try out Flodesk? Take 50% OFF your first year!
Applications are closing soon for my Monthly Giving Mastermind program! Ready to build a dedicated community of recurring donors to generate consistent revenue? Let's make it happen together. Learn more and apply here.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Today we're stepping into a world where technology meets humanity.
My good friend Tim Lockie is here to break down his revolutionary concept "The Human Stack", that champions the integration of human elements into the nonprofit tech sphere, prioritizing meaningful connections and community building over mere data collection.
In this episode, we'll navigate the differences between a tech stack vs. a human stack, the challenges small teams face when it comes to technology, and how you can galvanize a digital culture that's centered around people.
You’ll also learn the art of choosing the right digital tools, how to reevaluate them when necessary, and why you need a meticulously designed "request funnel."
Whether you're a one-person show doing #allofthethings or a medium to large organization, by the end of this conversation, you'll be on track to confidently maintain your data, manage systems, and drive digital culture in your nonprofit! Resources & LinksConnect with Tim on LinkedIn and learn more about his work on The Human Stack website. You can also check out his self-guided course for nonprofits, Digital Driver’s Ed.
Applications are closing soon for my Monthly Giving Mastermind program! Ready to build a dedicated community of recurring donors to generate consistent revenue? Let's make it happen together. Learn more and apply here.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Unlock the secret to standout nonprofit design (without breaking the bank!), as we sit down with the inspiring Bex Toms of Designed to Be Kind. She'll share how Canva's groundbreaking platform is reshaping the design narrative, proving to be a boon, not a bane, for industry professionals and novices alike.
Canva's innovative tools are not only keeping budgets in check, but are also sparking a creative revolution, enabling anyone to craft visually compelling content with ease. Bex's path to spearheading a mission-driven design firm exemplifies the synergy of passion and purpose, and she's here to show us how that powerful combination can be reflected in your organization's visual storytelling.
This episode is brimming with practical wisdom on organizing and collaborating within Canva, making it a treasure trove for teams of any size. You'll get the scoop on Canva's latest features, from QR codes adding a tech-savvy edge to campaigns, to Canva's AI capabilities, including ChatGPT-powered design wizardry. Plus, we'll reveal the Enhancer app's magic touch that's setting a new standard for image quality.
This conversation is your ticket to mastering Canva's full suite of features and starting the year on a high note of creativity and efficiency!
Resources & LinksConnect with Bex on LinkedIn and on her website, Designed To Be Kind.
Check out Canva and all of their new tools, plus their free Design School to learn how to design like a pro. Canva for Teams will help you scale your content production.
Applications are closing soon for my Monthly Giving Mastermind program! Ready to build a dedicated community of recurring donors to generate consistent revenue? Let's make it happen together. Learn more and apply here.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Today we are talking about one of my favorite things - and that is monthly giving! Whether you want $1,000 or $5,000 recurring every month, your goals are your own. And the benefits are TREMENDOUS.
But one of the reasons organizations get stuck starting a monthly giving program is coming up with a name.
How do you come up with a name for your giving program? Is it important?
In this episode, we'll have a mini workshop on unlocking the secrets to creating a monthly giving program that resonates with donors and builds an enduring community. This brainstorming session is designed to help you uncover a name that encapsulates your nonprofit's spirit and purpose!
Plus, you can get my free brainstorming worksheet at positiveequation.com/name.
If you're ready to grow your community of recurring donors in 2024, my Monthly Giving Mastermind brings ALL the necessary experts together to provide YOU with a one-stop shop to launch an impactful recurring donor program in just 3 months! Doors are closing soon, so apply now.
Resources & LinksApplications are closing soon to join my Monthly Giving Mastermind program which starts in February! Ready to build a dedicated community of recurring donors to generate consistent revenue? Let's make it happen together. Learn more and apply here.
Join my free webinar with EverTrue on January 16th to learn how to creatively use video campaigns, email, and direct mail to reengage your supporters! RSVP and start the New Year with me at positiveequation.com/thanks.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
In this episode, I share the four mindset exercises I used this New Year to start with a positive and renewed mindset!
The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
This episode will equip you with the tools and tactics needed to clean up your email list, manage your subscriptions, and declutter your Canva, all while gaining insights from your marketing efforts!
We'll discuss the importance of analyzing growth, forms, emails, and even social media and podcast analytics. Plus, get a sneak peek into our future episodes in 2024!
List of Resources from the Episode:
- Clean your email list with klean13
- Go through your subscriptions with TRIM
- Hire a VA to take tasks OFF your plate. Book an informational call with More Than Giving - VAs for Nonprofits & Nonprofit Consultants
Want to work together in 2024?
- I’ll be offering my Grow Your Email List Ads Challenge in March and September - it’s a small group experience where I’ll guide you step-by-step on setting up a lead generation FB & IG ads campaign. Sign up here: positiveequation.com/grow-your-list-challenge
- If you’re interested in building or refreshing your monthly giving program > the next round of my Monthly Giving Mastermind will start in February!! FUN new additions, this will be the 4th round and I’ll be hosting 2 annual reunion calls for all mastermind alumni to meet and brainstorm together! Apply at positiveequation.com/mastermind
- A free monthly giving community is ALSO coming in Q1…..if that’s of interest to you, DM me on LinkedIn with the word: MONTHLY and I’ll make sure you’re notified!
- Looking for a speaker for 2024 or to sponsor this show, I’d love to chat! Send an email to info@positiveequation.com OR DM me on LinkedIn!
As we wind down the year, we wish you joy, health, and happiness for the holiday season. Here's to a year of inspiring conversations, insightful case studies, and valuable marketing insights!
The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
This episode is presented by Evertrue. Set yourself up for higher retention rates all year long by joining my free webinar with Evertrue on January 16th. RSVP at positiveequation.com/thanks.
Today's episode is a little sneak behind the feed of my own personal thank you strategy using ThankView, a versatile video platform that goes way beyond just thanking donors.
I'll share how I used it to send a breezy 5-minute video to my email list that had a 44.7% open rate (more than double the industry average!) and the myriad of other possibilities with this tool, from choosing a template, adding recipients, perfecting the email message, and customizing a landing page.
Learn about the metrics that matter and industry averages for open rates and clicks, highlighting the significance of a compelling call to action. And as a bonus, you'll get my personal insights and takeaways from a successful campaign for my monthly giving mastermind program.
We'll also shine a spotlight on Pledgemind and EverTrue Studios, who offer free on-demand documentaries and podcasts for nonprofit professionals. And trust me, you won't want to miss out on my upcoming webinar with EverTrue on January 16th - you'll learn how to creatively use video campaigns, email, and direct mail to reengage your supporters! RSVP at positiveequation.com/thanks.
Resources & LinksCheck out Episode 101: How To Scale Personalized Video Thank Yous with JD from EverTrue for more on this topic!
EverTrue Studios is like Netflix for fundraisers. Check out their catalog of on-demand documentaries and podcast episodes here.
Join my free webinar with EverTrue on January 16th to learn how to creatively use video campaigns, email, and direct mail to reengage your supporters! RSVP and start the New Year with me at positiveequation.com/thanks.
I’m hiring a Brand Partnerships Manager! Learn more here.
Applications are now open for 5 organizations to join my Monthly Giving Mastermind program which starts in February! Ready to build a dedicated community of recurring donors to generate consistent revenue? Let's make it happen together. Learn more and apply here.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
This episode is presented by Evertrue. Set yourself up for higher retention rates all year long by joining my free webinar with Evertrue on January 16th. RSVP at positiveequation.com/thanks.
What if you could tap into the power of direct mail to drive success in your nonprofit organization? That's exactly what we're unpacking today with our special guest, Lauren Daley from Pledgemine.
We dive into the intricacies of direct mail strategies, revealing how to effectively incorporate it into an omnichannel approach while considering your donors' interactions and preferences. (Hint: Anniversary cards and QR codes are seeing a HUGE uptick!) Pledgemine plays a prominent role in revolutionizing direct mail campaigns by streamlining the entire process, from design to production to mailing.
We even venture into Lauren's fascinating journey from the wine and cheese industry to digital fundraising, for a delightful mix of insights and unique pairings.
We wrap up our discussion by exploring how digital communication intersects with direct mail and what will significantly boost retention rates. Lastly, we provide strategies for donor appreciation and delve into the concept of on-demand mail programs.
Direct mail doesn't have to be a daunting task - join us for this insightful conversation and transform your direct mail strategy today!
Resources & LinksConnect with Lauren on LinkedIn and learn more about Pledgemine to make the move to smarter direct mail campaigns.
EverTrue Studios is like Netflix for fundraisers. Check out their catalog of on-demand documentaries and podcast episodes here.
I’m hiring a Brand Partnerships Manager! Learn more here.
Applications are now open for 5 organizations to join my Monthly Giving Mastermind program which starts in February! Ready to build a dedicated community of recurring donors to generate consistent revenue? Let's make it happen together. Learn more and apply here.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
This episode is presented by Evertrue. Set yourself up for higher retention rates all year long by joining my free webinar with Evertrue on January 16th. RSVP at positiveequation.com/thanks.
Are you ready to make your donors feel like the rockstars they are?
This episode will show you how to ramp up your thank you game, making your donors feel valued, appreciated and most importantly, connected to your cause. We’ll be sharing creative thank you strategies from the Calgary Zoo, Bentley University, and Cincinnati Children's that have left lasting impressions on their donors.
Whether you're using personalized video messages or sending out thank you videos within hours of receiving a gift, these strategies will ensure your donors know just how much they mean to your organization.
We’ll also be diving into the power of video in forging an emotional connection with your donors - and trust us, it’s more potent than you think! Witness the magic of Cincinnati Children's holiday video that featured children opening presents - a perfect example of how you can help donors visualize the impact of their contributions.
You'll also hear my favorite tips on how to gather video content throughout the year and the importance of timeliness and preparation in thanking donors.
Resources & LinksCheck out the featured Thank You Videos from the Calgary Zoo, Bentley University, and Cincinatti Children’s. You can also search “Tip Top Tuesday” on YouTube to find more examples from Thankview.
EverTrue Studios is like Netflix for fundraisers. Check out their catalog of on-demand documentaries and podcast episodes here.
After GivingTuesday winds down, how can you set yourself up for higher retention rates all year long? Join my free webinar with EverTrue on January 16th to learn how to creatively use video campaigns, email, and direct mail to reengage your supporters! RSVP and start the New Year with me at positiveequation.com/thanks.
Applications are now open for 5 organizations to join my Monthly Giving Mastermind program which starts in February! Ready to build a dedicated community of recurring donors to generate consistent revenue? Let's make it happen together. Learn more and apply here.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation
The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
This episode is presented by Evertrue. Set yourself up for higher retention rates all year long by joining my free webinar with Evertrue on January 16th. RSVP at positiveequation.com/thanks.Are you craving a dose of gratitude in today's fast-paced world? Join me as I venture into the transformative power of a simple thank you with JD Beebe, the mastermind behind ThankView.
This episode is a trove of insights as we explore the role of video when it comes to improving donor retention, how easy and cost-effective it is to get started, and how ThankView is redefining the realms of personal and professional relationships, particularly in the non-profit sector.
JD also reveals an innovative feature that lets you search for popular names within a database and send a personalized video to everyone sporting that name! Plus, you’ll hear how this potent combination of gratitude and technology is increasing recurring gifts.
Gratitude is not merely a virtue, but a powerful tool in fostering success. Resources & LinksConnect with JD at jd@evertrue.com and learn more about ThankView on their website.
After GivingTuesday winds down, how can you set yourself up for higher retention rates all year long? Join my free webinar with Evertrue on January 16th to learn how to creatively use video campaigns, email, and direct mail to reengage your supporters! RSVP and start the New Year with me at positiveequation.com/thanks.
I’m hiring a Brand Partnerships Manager! This is a contract-to-hire position starting at 20 hours per week. If you have great people skills, a deep love for creating aligned partnerships, a sprinkle of creativity, a sharp eye for detail, a knack for sales, and the ability to manage tasks and pitch like a pro…I can't wait to meet you. Learn more here.
Applications are now open for 5 organizations to join my Monthly Giving Mastermind program which starts in February! Ready to build a dedicated community of recurring donors to generate consistent revenue? Let's make it happen together. Learn more and apply here.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
This episode is presented by Evertrue.
Today is the 100th episode of the Missions to Movements Podcast! And I’m celebrating with a kaleidoscope of eye-opening conversations that will leave you inspired and invigorated.
I asked 10 nonprofit professionals this one important question: what has been a highlight moment from their career?We are often so quiet and hold back from telling our own stories. But that's how we connect with our colleagues, donors, board members, volunteers, and our friends, right? It's always around our stories.
Trust me, you don’t want to miss the chance to bask in these shared triumphs of our guests (including many stories that have never before been shared!) and understand the pivotal role of storytelling in connecting us all.
So, come aboard, share this episode on Instagram, and don't forget to review us - your feedback keeps this journey going! Resources & LinksAfter GivingTuesday winds down, how can you set yourself up for higher retention rates all year long? Join my free webinar with Evertrue on January 16th to learn how to creatively use video campaigns, email, and direct mail to reengage your supporters! RSVP and start the New Year with me at positiveequation.com/thanks.
Evertrue offers free, on-demand documentaries, series, and over 250 podcast episodes tailored for fundraisers. Start binging at evertrue.com/studios.
Applications are now open to join my Monthly Giving Mastermind program! Ready to build a dedicated community of recurring donors to generate consistent revenue? Learn more and apply here.
The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Get ready for a treasure trove of insights on how millions of nonprofit organizations can tap into the power of LinkedIn for maximum success.
Ariana Younai is the Head of LinkedIn for Nonprofits, and having witnessed their phenomenal growth over the last 12 years, Ariana shares about her journey and all of LinkedIn's incredible tools.
Did you know that having an active LinkedIn profile can make a significant difference in how your nonprofit organization is perceived? Ariana shares her best tips on the importance of representing your organization in the best possible light, including underutilized features, and how the platform can be used to create a powerful brand identity and engage new donors.
Ariana and I examine how to increase your organization's visibility on social media, establish meaningful connections with potential donors and board members, and build a robust digital presence that sets your nonprofit apart.
If you're passionate about making a difference, be sure not to miss this hearty conversation on leveraging LinkedIn for nonprofit success!
Plus, on GivingTuesday, you can enter to win one of 20,000 6-month Sales Navigator subscriptions for your organization!
Resources & LinksStarting on GivingTuesday, you can enter to win a 6 month Sales Navigator subscription! Visit nonprofit.linkedin.com from November 28 - December 31st to apply.
Connect with Ariana on LinkedIn and to get started with LinkedIn for your nonprofit, check out the Nonprofits Resource Hub. For inspiration, see how Positive Coaching Alliance and the American Society of Clinical Oncology set up their LinkedIn pages.
I’m hiring a Brand Partnerships Manager! This is a contract-to-hire position starting at 20 hours per week. If you have great people skills, a deep love for creating aligned partnerships, a sprinkle of creativity, a sharp eye for detail, a knack for sales, and the ability to manage tasks and pitch like a pro…I can't wait to meet you. Learn more here.
Applications are now open for my Monthly Giving Mastermind program! Ready to build a dedicated community of recurring donors to generate consistent revenue? Let's make it happen together. Learn more and apply here.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Struggling to capture the attention of Gen Z donors amidst today's oversaturated digital landscape?
Today's conversation with Classy's Growth Marketing leader, Elizabeth Ruikka, offers a deep dive into the contrasts between the older and younger generations, particularly when it comes to charitable giving.
With nearly ten years of experience in growth marketing under her belt, Elizabeth shares how Classy's platform has evolved from peer-to-peer fundraising to a launchpad for nonprofits fostering genuine connections with willing donors. Get ready to explore the immense potential of technology in offering diverse giving experiences, from direct donations to events and recurring contributions.
You'll discover how experimentation can open up more avenues for giving, and how aligning individuals with causes they hold dear can turn the tide against dwindling donations.
Plus, be inspired by the power of community as we look at the collective impact made by over 150 MILLION users across platforms like Classy and GoFundMe.
So, are you ready to revolutionize your nonprofit's growth strategy and get tactical tools to engage effectively with Gen Z? Let's do this.
Resources & LinksApplications are now open for my Monthly Giving Mastermind program! Ready to build a dedicated community of recurring donors to generate consistent revenue? Let's make it happen together. Learn more and apply here.
Connect with Elizabeth on LinkedIn and learn more about Classy on their website.
Elizabeth recommends the tool SparkToro for audience insights.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Imagine embarking on a journey to a new country, with the mission to make a profound impact on the lives of children in need. That's exactly what Maggie Doyne, co-founder and CEO of the BlinkNow Foundation, did when she moved to Nepal in 2008.
During our heartfelt conversation, Maggie delves into the power of personal narratives in building trust and mobilizing action. You'll hear how storytelling and social media became instrumental in propelling the foundation's work and establishing meaningful connections with supporters around the world.
From using newsletters and emails to social media campaigns, she shares the compelling, real, and raw story of Dave, a star student struggling with hearing difficulties, and how a video they launched for International Day of the Girl garnered over 300,000 views!
Maggie also takes us behind the scenes into how her digital team is structured and how she leverages her 29,000+ followers to spread the BlinkNow Foundation's vision, create a connection that is not transactional, and shares their collective purpose.
We explore the power of authenticity for small organizations and how platforms like Instagram can be used to infuse joy into our daily scroll.
Be ready to discover how social media can be a potent force for change and bring about real, tangible impact!
Resources & LinksApplications are now open for my Monthly Giving Mastermind program! Ready to build a dedicated community of recurring donors to generate consistent revenue? Let's make it happen together. Learn more and apply here.
Learn more about the BlinkNow Foundation and their mission to create a world where every child is safe, educated, and loved. Follow them on Instagram and view their video that amassed over 300,000 views for International Day of the Girl.
Connect with Maggie and check out her book, Between the Mountain and the Sky: A Mother’s Story of Love, Loss, Healing, and Hope.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Get ready for some motivation and timely wisdom as we head into giving season from four of our amazing guests, plus a bonus tip from me that you won’t want to miss!
We'll throw light on the power of understanding culture, the impact of novelty in marketing, and how a simple website hack could make a HUGE impact in boosting your online donations.
Floyd Jones energizes us with a message about staying donor-focused. It can shift your perspective from the “moment” to the movement of your cause.
Be inspired by Marcus Collins as he introduces us to his framework for finding true believers and cultivating enduring relationships.
Allow Jenny Nuccio's heartwarming message to uplift you, reminding us all how significant our work truly is.
In a world where attention spans are shrinking, Vik Harrison offers her 3-part marketing strategy designed to help you think differently. We'll delve into a unique example of how an unconventional visual display at Saks Fifth Avenue was used by charity: water to make an impact.
As we prepare to enter a season where we can feel burnt out, tired, and stretched, hopefully, this episode will offer inspiration and encouragement.
Resources & LinksFollow this episode’s amazing contributors: Floyd Jones, Dr. Marcus Collins, Jenny Nuccio, and Vik Harrison.
Tune in to hear the full episodes featuring these guests:
Think Beyond the Moment & Focus On Your Movement This Giving Season with Floyd Jones
How Culture Influences Marketing with Dr. Marcus Collins
1 Website Update That Can Drastically Reduce Conversions
Embracing the Wild Journey of Self-Publishing with Jenny Nuccio
The 3-Step Marketing Engine Every Org Should Use with Vik Harrison
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
This episode explores strategies on how to stand out on LinkedIn. Specifically, the top posts that have generated 70,000 impressions for me in the past 90 days!
*What's the secret sauce to see engagement?
What trends did I see across posts that got a big response?*
Sharing your unique story.
I'll guide you through the different content buckets I use when crafting posts - how to celebrate your achievements, teach through life experiences, and create meaningful connections.
Plus, you'll get five prompts to kickstart your LinkedIn thought leadership journey!
Connect with Dana on LinkedIn here: linkedin.com/in/danarsnyder/
The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
If you're thinking about how to maximize your GivingTuesday and year-end fundraising efforts, you'll want to join me for this in-depth consulting call with Lindsay Melander, the executive director of Seed India.
In her role, Lindsay takes on the monumental task of communicating the hardships of families living in the slums of Kolkata, India, to the average Westerner. With stories as compelling as hers, there's SO much she can unpack and share with the world to further cement donor relationships.
This episode is chock full of techniques for connecting with new donors and building trust with existing ones, from using personalized thank you emails and video asks, testing video view and retargeting ad campaigns (for as little as $5 per day!), and creating tentpole content.
We move on to discuss Lindsay's strategies for maximizing end-of-year fundraising efforts and segmenting different asks for various donor groups. For example, she could ask recurring donors to increase their gift, or their 800+ social media followers to share their story. There's also potential to collaborate with other brands that align with their values.
I love hosting these consulting style calls and hope you'll take away some nuggets of inspiration in this conversation with Lindsay!
Resources & LinksLearn more about Seed India on their website and check out their Night of Joy Dinner and Virtual Reality Experience.
Connect with Lindsay on LinkedIn.
Tune in to my first consulting call episode, Increasing Monthly Gifts & GivingTuesday Ideas with Every Shelter’s Lauren Hansen.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Imagine gaining over 100 new emails in just one week. Sounds impossible, right?!
Hold that thought as I unravel the secrets behind a successful lead generation strategy through Facebook Ads, and how even with an average cost per lead of $2.37, you can significantly grow your network!
In this episode, I’m sharing the impressive outcomes of a recent challenge we ran, aptly named 100 Emails in 7 Days.
From creating a compelling, relevant, and simple lead magnet to circumventing potential blockers like being flagged as a special ad category, there’s plenty to learn from our journey.
Listen in to learn how to build and test a lead generation Facebook ad campaign to grow your email list!
Resources & LinksJoin the waitlist for the next 100 Emails In 7 Days Challenge.
Learn how to choose a special ad category for your campaign in this article.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Hold onto your seats as we unravel the intricate world of changes in fundraising platforms on Facebook and Instagram. Wonder how the new policies implemented by Meta could potentially disrupt the donation flow for nonprofit organizations? I've got you covered!
This episode is packed with insights into Meta's transition to an exclusive partnership with the PayPal Giving Fund. We'll guide you through this transformation, ensuring your fundraising campaigns continue seamlessly.
We'll also explore the ramifications of the new payment processing fee structure, and what it implies for organizations in the US, UK, Canada, and Australia. Get the lowdown on modifications in donation receipts, data delays, and the future of donation ads.
This is crucial listening for anyone relying on social media platforms for donations, with practical tips on how to adapt to these changes.
You'll also learn about the impact on recurring donations, the face-lift for Facebook fundraisers, and how to transition to these new tools without losing momentum. So, tune in, and let's tackle these changes together!
RESOURCES:
- https://www.facebook.com/help/250021554475530
- https://www.facebook.com/gpa/blog/paypal-giving-fund
- https://givepanel.com/blog/paypal-giving-fund-payment-processing-for-meta-charitable-giving-tools
- https://www.linkedin.com/events/trendsandbigchangescomingtoface7108126959301271552/theater/
The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
We're doing something a little different to kick off October. These next few episodes feature consulting calls with nonprofits of all sizes and we will cover it ALL - from GivingTuesday, to end-of-year campaigns, to social media and email marketing.
For our first one, get ready to explore an innovative world of shelter solutions with Lauren Hanson from Every Shelter. We'll traverse through their unique initiatives in Uganda and Turkey, discussing the potential of collaborations and partnerships aimed at ameliorating the refugee crisis.
We'll crack open the intriguing concept of starting a store in the Nakivale refugee camp in Uganda. Not just an ordinary store, but one that sells essential goods like water buckets, nails, axes, and tarps made from recycled billboard material. What's more, we'll share the ingenious 'work for credit' system that offers access to these goods for those who may not have the necessary cash flow, and the potential to activate generosity for the store.
As we steer towards the end, our conversation takes an exciting turn towards GivingTuesday and Year-End Campaigns. Discover the new one click upsell feature from Fundraise Up and how it could revolutionize personalized donor upgrades.
We also unpack the idea of thanking donors with postcards, gifting them a refugee-made bag as an incentive to increase their donation, and the power of videos to inspire donors to contribute to the cause.
So, buckle up for this enlightening journey filled with inspirational stories, innovative ideas, and actionable strategies! Resources & LinksLearn more about Every Shelter on their website and Instagram and join The Haven to become a monthly donor. You can also connect with Lauren Hansen on LinkedIn.
Tune in to The GivingTuesday Strategies You Need To Try In 2023 with Woodrow Rosenbaum
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Woodrow Rosenbaum, the Chief Data Officer for GivingTuesday, is BACK and he's offering us incredible insights from their team's research to support your 2023 GivingTuesday efforts.
The findings unveil a concerning trend - fewer donors, but more money, potentially undermining the resilience of the nonprofit sector. If you're looking to increase your donor engagement without seeming invasive, this conversation will nudge you in the right direction.
Our chat with Woodrow also invites you to ponder over the importance of diversifying donor engagement and the risks entailed in relying too heavily on big donors. Uncover inventive ways to engage beyond financial solicitation, and learn how to amplify your monthly donor efforts. We even throw light on the untapped potential of volunteer opportunities in winning new supporters and enhancing engagement with existing ones.
Finally, we broach a topic that's caught the attention of millennials - recurring donations. Discover how having a loyal donor base can spark creativity and learn strategies to leverage these recurring donations for maximizing engagement.
With an emphasis on breaking out of the siloed approach in communications and development, we also discuss the power of relationship building with current and potential donors. And remember, setting a specific and measurable goal, and drawing donors into a larger group of do-gooders, can be a game changer!
Tune in, get inspired, and start making a bigger impact today.
Resources & LinksConnect with Woodrow on LinkedIn and check out GivingTuesday’s most recent Quarterly Fundraising Report for additional insights and nonprofit sector trends. You can also find out about upcoming reports here.
Do you want to be a featured case study on the Missions to Movements Podcast? I’m looking for 4 organizations that want to come on the show (absolutely free!) and we’ll have a digital marketing style consultation call. DM me on LinkedIn or Instagram to learn more.
Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at info@positiveequation.com to learn more.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
What would it mean for your nonprofit if you could unlock the secrets of email marketing and increase your fundraising exponentially? That's precisely what we're unpacking in this episode with Tim Sarrantonio, Director of Corporate Brand at Neon One, and Cherian Koshy, VP of Development at Merit America. Neon One has analyzed over 30,000 campaigns and 150 million emails from 1,500 nonprofits - all to discover the trends and benchmarks that will take your email marketing to the next level.
Did you know that emotional subject lines could dramatically increase open rates? That's one of the trends we pinpointed from the report. However, many nonprofits are missing the mark in this area.
We also discuss why smaller organizations often outperform larger ones, the shocking underutilization of GivingTuesday as a fundraising opportunity, and practical tools for managing your email list.
Cherian brings valuable insights from his experience with AI sentiment analysis and how it can potentially transform your email strategy.
We were surprised by the performance of the word 'newsletter' in subject lines and we can't wait to share the insights with you.
The episode wraps with a sneak peek into their upcoming GivingTuesday and End of Year data report, which will further equip you with key insights to refine your email marketing and fundraising efforts.
You won't want to miss it! Resources & LinksDownload Neon One’s 2023 Nonprofit Email Report to learn more about the insights we shared in this episode. You can also read their blog post to discover Email Subject Lines that Engage Lapsed Donors.
Connect with Tim on LinkedIn or via email at tim@neonone.com. Connect with Cherian on LinkedIn and at Nonprofit Operating System.
Klean13 will help you get better conversion rates by cleaning your email list.
Do you want to be a featured case study on the Missions to Movements Podcast? I’m looking for 4 organizations that want to come on the show (absolutely free!) and we’ll have a digital marketing style consultation call. DM me on LinkedIn or Instagram to learn more.
Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at info@positiveequation.com to learn more.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sur
The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Are you ready to get to the heart of donor trust and its impact on the nonprofit sector? Amanda Wasson, EVP of Client Experiences at RKD Group, is here to shed light on this crucial topic. Amanda explores the trust deficit within the nonprofit sector, a revelation brought to light by the trust report conducted by her organization in collaboration with McQueen Mackin & Associates. This conversation takes you on a journey through the implications this trust deficit could have on the future of the industry, while also offering valuable insights on effective donor messaging and strategic tactics.
Amanda reinforces the significance of trust as a driving factor in donor giving and emphasizes the importance of transparency and confidence in this equation. We also delve into understanding your donor preferences and the importance of leveraging all communication channels for optimum engagement.
In the final stretch of our conversation, we delve into creating successful campaigns with an emphasis on building donor trust through effective messaging. Amanda provides invaluable insights into this and even shares strategies for using online surveys to receive feedback from donors. We also discuss the role of post-gift messaging and five creative ways to say thank you to your donors. Amanda leaves us with the ways to connect with her and access her invaluable research.
Tune in to get equipped with strategies that will revolutionize your donor engagement game in the nonprofit sector!
Resources & LinksConnect with Amanda on LinkedIn and view her fascinating report, Solid Gold: The Nonprofit Marketer’s Guide to Trust. Amanda also points to a blog on their website about how nonprofits can rebuild trust and reach new audiences.
Tune in to Episode 87: 5 Creative Ways to Say Thank You for more on this topic.
Do you want to be a featured case study on the Missions to Movements Podcast? I’m looking for 4 organizations that want to come on the show (absolutely free!) and we’ll have a digital marketing style consultation call. DM me on LinkedIn or Instagram to learn more.
Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at info@positiveequation.com to learn more.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Ever wondered how a simple ‘thank you’ can foster meaningful connections with your community? Let's delve into the delightful world of creative appreciation, inspired by Taylor Swift’s unforgettable act of kindness.
We’ll unwrap the power of personalized gestures that go beyond a mere token and impart a profound impact on the receiver. This episode promises to bring you a plethora of practical strategies to express gratitude in innovative ways, making your supporters feel truly valued.
Immerse yourself into an insightful discussion on the art of appreciating your supporters. I'll dissect five unique ways to say 'thank you' - from organizing exciting giveaways to crafting heart-warming snail mail surprises. Dive into the realm of personal introductions and engaging social media campaigns, and understand how these acts of kindness can transform your mission into a movement.
P.S. To celebrate 25,000 downloads of the Missions to Movements podcast, I’m giving away $250 to a small business or cause of your choice. To enter, click here and send me a DM to let me know you did it!
Resources & LinksOne of my favorite tools to say thank you is Handwrytten. Use code DANA at checkout to get some free cards.Are you looking to increase your monthly gifts this giving season? Join me and Floyd Jones at Givebutter for a FREE webinar on September 13th to learn 5 ways to supercharge your fundraising with monthly giving. Sign up here.
Do you want to be a featured case study on the Missions to Movements Podcast? I’m looking for 4 organizations that want to come on the show (absolutely free!) and we’ll have a digital marketing style consultation call. DM me on LinkedIn or Instagram to learn more.
Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at info@positiveequation.com to learn more.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Ready to supercharge your GivingTuesday campaign? I'm about to break down FOUR campaigns conducted on the Givebutter platform and we're delving into the nitty-gritty: dissecting each campaign element, including the compelling headlines and sub-headlines, to high-quality video storytelling and creative donation buttons.
Discover how a donation-only restaurant and Prospector Theater successfully achieved their fundraising goals and kept their donors engaged through the comment wall.
I'll also share more about a FREE upcoming webinar that promises to take your end-of-year fundraising efforts to the next level. Plus, find out how to join the Givebutter Gives Back contest for a chance to win up to $35K.
Don't miss out on this insightful episode—it's a GivingTuesday gamechanger!
Resources & LinksAre you looking to increase your monthly gifts this giving season? Join me and Floyd Jones at Givebutter for a FREE webinar on September 13th to learn 5 ways to supercharge your fundraising with monthly giving. Sign up here.
Do you want to be a featured case study on the Missions to Movements Podcast? I’m looking for 4 organizations that want to come on the show (absolutely free!) and we’ll have a digital marketing style consultation call. DM me on LinkedIn or Instagram to learn more.
Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at info@positiveequation.com to learn more.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Are you ready to level up your community building and fundraising efforts with expert insights from Floyd Jones, the Director of Community at Givebutter? We're peeling back the layers on the power of community, its role in our lives and how it fuels the work of nonprofits.
In this episode, get a backstage pass into the growth story of Givebutter, a livestreaming platform catalyzing virtual events and fundraising. We unravel the importance of strategic planning as we head into the final quarter, a pivotal time for nonprofit organizations. Floyd and I divulge some of the most effective strategies – from creating tentpole moments to launching a monthly giving campaign to maximize your year-end fundraising. We also talk about some intriguing new initiatives, including the GiveButter Gives Back initiative in partnership with Visa and Givebutter's new auction feature.
Towards the end of our chat, we delve into the significance of a seamless donor experience, its impact on increasing donations, and its role in effecting transformations. We share insights on crafting impactful language on donation pages and making the entire experience mobile-friendly. We shed light on the magic of monthly giving, its role in filtering out one-time donors and creating long-lasting donor relationships. Floyd and I invite you to join us on this enlightening journey. Mark your calendars for our upcoming virtual event on September 13th, and join us on Instagram to continue the conversation!
Resources & Links
Are you looking to increase your monthly gifts this giving season? Join me and Floyd Jones at Givebutter for a FREE webinar on September 13th to learn 5 ways to supercharge your fundraising with monthly giving. Sign up here.
Connect with Floyd on LinkedIn and learn more about Givebutter’s Giving Tuesday initiatives on their website.
Do you want to be a featured case study on the Missions to Movements Podcast? I’m looking for 4 organizations that want to come on the show (absolutely free!) and we’ll have a digital marketing style consultation call. DM me on LinkedIn or Instagram to learn more.
Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at info@positiveequation.com to learn more.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Want to make AI tools feel like a thought partner or a friend? Imagine using AI to craft personalized thank you letters to major donors, or to write grant letters in half the time. Join me on a captivating journey with Dena Vongchanh from the Family Giving Tree as we delve into the fascinating world of artificial intelligence in the nonprofit sector.
Dena, with her unique role blending donor relations and data analytics, opens up about her self-taught journey into Salesforce, an intricate tool used to manage the complex tapestry of donor data. Serving as the backbone of the organization's mission to spread joy, Salesforce (including their new Einstein GPT), has been a gamechanger, and Dena's story is a testament to the power of investing in professional development.
As we explore deeper, you’ll be challenged to think about the ethical implications, maintaining donor privacy, and the balance between AI and human factors. Don't miss Dena's recommended reading on AI in the age of automation and all of her favorite tools that will help you streamline meetings, your calendar, and more. This episode is sure to satiate your curiosity about the effective use of AI in the nonprofit sphere. Resources & Links
Connect with Dena on LinkedIn and learn more about Family Giving Tree.
Do you want to be a featured case study on the Missions to Movements Podcast? I’m looking for 4 organizations that want to come on the show (absolutely free!) and we’ll have a digital marketing style consultation call. DM me on LinkedIn or Instagram to learn more.
Dena recommends the following AI tools: ChatGPT for writing emails, UpdateAI for meeting notes and recaps, ReclaimAI for scheduling and calendar management, Einstein GPT to use with Salesforce. She also suggests the book Futureproof: 9 Rules for Humans in the Age of Automation, by Kevin Roose.
When 25,000 like-minded nonprofit professionals gather, you know it’s going to be a good time! Click here to save your seat to the Nonprofit Marketing Summit, a free, 3-day virtual event from August 22nd-24th. Access 75 sessions from over 100+ of the top thought leaders in our sector!
Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at info@positiveequation.com to learn more.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Get ready to elevate your marketing game by mastering this often ignored aspect - MEASUREMENT! Chris Mercer, the founder of MeasurementMarketing.io, is joining us to show you how to set up a foolproof measurement funnel and use data to draft game-changing strategies for your nonprofit.
If you've ever found yourself drowning in data without any actionable insights, we've got you covered. Mercer unveils the tricks to effective data interpretation and the art of avoiding the common pitfalls of aimless data collection. We also demonstrate how to make your data presentation organized so you can make the most of your resources. In our digital age, the right interpretation of data can make all the difference!
We also nerd out about Google Analytics 4 (GA4) and Microsoft's GDPR-compliant tool, Clarity. Discover how GA4's automatic behaviors and custom events can inform your marketing strategy and why it's essential to get your GA4 set up correctly. It's time to power up your marketing with the right tools and mindset.
Resources & LinksConnect with Mercer by visiting his website and checking out his free strategy course and several amazing tools. He also co-hosts the podcast Business Unfiltered.
Go back and listen to Episode 77: Unlocking the Secrets of My Q1 and Q2 Social Media Traffic to Boost Your Digital Marketing Game.
Mercer says we’d be crazy not to use this tool - check out Microsoft Clarity to see how people are using your site - it’s free AND GDPR-compliant. He also recommends the Prof G Podcast, Perpetual Traffic, and Hidden Brain.When 25,000 like-minded nonprofit professionals gather, you know it’s going to be a good time! Click here to save your seat to the Nonprofit Marketing Summit, a free, 3-day virtual event from August 22nd-24th. Access 75 sessions from over 100+ of the top thought leaders in our sector!
Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at info@positiveequation.com to learn more.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
What if you could grow your email list by 100 NEW subscribers in just one week? How about mastering the art of digital marketing to expand your reach?
This episode promises to give you the tools to achieve just that! Learn more about my new challenge where I'll help you craft a compelling offer for your audience, offer tips for designing landing pages that convert, and even show you the best lead generation ads for your campaign. Whether you're a nonprofit or simply wanting to expand your community, I’ve got the tips and strategies to help you crush this milestone.
Tune in to hear my step-by-step process of creating successful ad campaigns - right from understanding your audience, to crafting the perfect offer. This episode is a goldmine of insights and strategies for anyone looking to amplify their digital marketing game. Get ready to be transformed!
And if you’re ready to accept the challenge, click here. Resources & LinksJoin my 100 Emails in 7 Days Challenge where you’ll learn how to launch a Facebook and Instagram ad campaign to attract 100 passionate supporters for giving season! Attendees get 3 Zoom calls with me AND my Grow Your Supporter List course + workshop.Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at info@positiveequation.com to learn more.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Want to explore the exciting nexus of digital marketing and the nonprofit world? Join me and the insightful Cameron Ripley from Community Boost as we navigate this intricate landscape. Together, we reveal strategies to elevate your nonprofit's online presence, discuss the fine art of balancing core channels with new ones, and shed light on the upcoming Nonprofit Marketing Summit (click here to register for FREE!).
Have you ever wondered about the pros and cons of organic reach and remarketing on social platforms like Facebook, Instagram, LinkedIn, and YouTube? Cameron and I dissect these strategies, providing you with actionable insights. We also compare the targeting methodologies unique to LinkedIn and YouTube. Hear about how the Nonprofit Marketing Summit made its grand entrance amid the global pandemic and learn from our experiences.
We also broach the crucial topic of building engagement and growth within nonprofits. We stress the importance of creative calls to action, selecting quality speakers, and the potential benefits of monthly giving programs.
Cameron also shares his vision for Community Boost’s future, gives a primer on continuous learning and professional development, and provides valuable tips on how to register for the Nonprofit Marketing Summit and the process of giving feedback. Be prepared to walk away from this episode armed with a wealth of knowledge and strategies that could revolutionize your nonprofit's digital journey!
Resources & Links
Connect with Cameron at cameron@communityboost.org and you can also find him on LinkedIn. Learn more about Community Boost on their website and don’t forget to sign up for the Nonprofit Marketing Summit!
When 25,000 like-minded nonprofit professionals gather, you know it’s going to be a good time! Click here to save your seat to the Nonprofit Marketing Summit, a free, 3-day virtual event from August 22nd-24th. Access 75 sessions from over 100+ of the top thought leaders in our sector!
Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at info@positiveequation.com to learn more.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Bringing a unique blend of non-profit ethos and for-profit business acumen to the table, Tom Vozzo shares how his corporate background prepared him to make a significant impact as CEO of Homeboy Industries.
We explore the idea of investing back into people in both the for-profit and non-profit sectors, how amazing the world would be if Fortune 500 CEOs served in non-profits, and how Tom's leadership has helped Homeboy TRIPLE in size!
Tune in and be prepared to be inspired by the extraordinary work of Homeboy Industries!
Resources & LinksCheck out Tom’s book, The Homeboy Way: A Radical Approach to Business and Life and learn more about Homeboy Industries on their website.
Tom recently read The Interior Castle by Teresa of Avila and Poverty, by America by Matthew Desmond.
When 25,000 like-minded nonprofit professionals gather, you know it’s going to be a good time! Click here to save your seat to the Nonprofit Marketing Summit, a free, 3-day virtual event from August 22nd-24th. Access 75 sessions from over 100+ of the top thought leaders in our sector!
Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at info@positiveequation.com to learn more.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Megan Toscano, Director of Performance Marketing at charity: water, is about to generously share her journey from the for-profit sector to now leading social ads, paid search, and email marketing to promote their monthly giving program, 'The Spring'.
Megan takes us on a super enlightening tour of her role, explaining how performance marketing varies among organizations. YES, even nonprofits with tighter budgets can make the most of their resources using qualitative testing, leveraging email, and using gamification!
Delving deeper, she shares the challenges she faces researching YouTube to determine what works best for the organization, and how their recent World Water Day campaign aims to reclaim someone's time through access to clean water.
We also touch upon how networking within the industry can make a significant difference, understanding campaign objectives to optimize ads accordingly, and how Megan is currently exploring how donor impact has evolved from 2020 to 2023.
So, come join us on this inspiring journey with Megan and learn how charity: water is making a difference across the globe. Be sure to connect with Megan on Instagram and learn about the impactful work she's doing! Resources & LinksLearn more about charity: water on their website and help give people clean and safe water with their monthly giving program, The Spring. You can connect with Megan by sending her a message on Instagram @megantoscano.
Here is the Facebook ad Megan references that is performing really well and continues to drive donations.
When 25,000 like-minded nonprofit professionals gather, you know it’s going to be a good time! Click here to save your seat to the Nonprofit Marketing Summit, a free, 3-day virtual event from August 22nd-24th. Access 75 sessions from over 100+ of the top thought leaders in our sector!
Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at info@positiveequation.com to learn more.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Nicole Nidea is an inspiring advocate and program director at Student Organ Donation Advocates (SODA). Her journey from personal experience to dedicated activism touches the heart and stirs the soul. She has done AMAZING work in promoting organ donation, with SODA educating over 77,000 people and registering nearly 6,000 organ donors since 2014! Add to this the invaluable resources and support provided to students and the impact of Nicole and SODA is truly awe-inspiring.
The conversation didn’t stop at organ donation advocacy though. Nicole shared fascinating insights into how SODA leverages Search Engine Optimization (SEO) and automation to widen their reach, making their critical message resonate with even more people. We also ventured into the realm of social media, where Nicole works her magic to spread awareness, create connections, and encourage more individuals to become life-saving organ donors.
It’s not often we get to meet someone with such a profound passion and dedication to genuinely life-changing cause. This conversation with Nicole was truly enlightening and you’re not going to want to miss it!
Resources & LinksLearn more about SODA’s mission on their website or on Instagram and visit this page to see a chapter map featuring all of the schools they’re in. Connect with Nicole personally at nicole@sodanational.org or on her LinkedIn.
When 25,000 like-minded nonprofit professionals gather, you know it’s going to be a good time! Click here to save your seat to the Nonprofit Marketing Summit, a free, 3-day virtual event from August 22nd-24th. Access 75 sessions from over 100+ of the top thought leaders in our sector!
Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at info@positiveequation.com to learn more.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Ever wondered which social media channels are truly driving the most traffic to your website? In today's episode, I reveal my journey of analyzing social media traffic data from February 1st to June 25th using Google Analytics GA4 to uncover the BEST primary and secondary channels for driving quality traffic. Spoiler alert? LinkedIn takes the cake, followed closely by Instagram and YouTube. But there's more to this story (and understanding it could be a game-changer for your online presence!)
As we dive into the world of session sources and mediums, we also touch on the importance of specializing your program, building connections, and partnering up for maximum impact. Get ready to take your digital marketing game to the next level!
Plus, as we approach the July 4th holiday and fall fundraising season, I'm considering offering my services as a fractional digital marketing manager to help with Giving Tuesday campaigns or year-end campaigns. Curious to learn more? Join me as we explore this potential new opportunity together!
Resources & LinksHire me as your fractional digital marketing manager! Together, we can help your nonprofit prep for Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at info@positiveequation.com to learn more.
Applications for my Monthly Giving Mastermind program are now open. If you have been wanting to start a monthly giving program but haven’t had the time or the team to make it happen, this is for you. We start in July, so apply now!
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
I'm back from maternity leave and more excited than ever to share with you the latest digital strategies for organizations making a positive impact in the world. As I return to work, I'll be discussing the importance of time efficiency and the amazing insights I've had from guests like Vik Harrison, Marcus Collins, and Caroline Griffin.
Ready to transform your mission into a movement? Discover how monthly giving programs can create sustainable, scalable income for your organization. We'll also dive into building a successful monthly giving program and what to expect in future episodes as we examine AI, Facebook Ads, and social channel updates. Together, let's create positive change in the world through digital strategies!
Resources & LinksSome of my favorite Episodes from the past few months include:
- Episode 70: The 3-Step Marketing Engine Every Org Should Use with Vik Harrison
- Episode 68: How Culture Influences Marketing with Marcus Collins, Wieden+Kennedy
- Episode 71: The Big Change with Google Analytics & What You Need to Do with Caroline Griffin
Applications for my Monthly Giving Mastermind program are now open. If you have been wanting to start a monthly giving program but haven’t had the time or the team to make it happen, this is for you. We start in July, so apply now!
Check out Gateway Center’s monthly giving program, The Path and The Roots monthly giving program, devoted to supporting communities in Ethiopia.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
What does it actually take to navigate a business through the challenges of a global pandemic? I'm so excited to be speaking with Steve Johns, CEO of OneCause, about the importance of open communication and innovation as they faced unprecedented obstacles in 2020. Steve's inspiring story of resilience and adaptability offers valuable insights for organizations facing their own storms.
Steve shares how he sent weekly updates to his team, providing reassurance during uncertain times and creating a connective tissue that kept them motivated and connected. As the conversation unfolds, we discover how OneCause embraced innovation by creating their Virtual Event Center in just FOUR months (!), transforming the future of their fundraising platform. Drawing inspiration from the Lotus Bud parable, we delve into the concept of "fearlessness" and Steve's quest to bring fresh ideas and perspectives to his organization.
But how did OneCause achieve fundraising success amidst all this turmoil? Steve reveals the power of transitioning in-person events to virtual platforms, expanding their reach and donor base. We also discuss the vital role of social media in connecting with supporters and the exciting prospect of a hybrid approach to events moving forward.
Resources & LinksCheck out Steve’s new book, Fearless: Leadership Lessons at the Crossroads and connect with him on LinkedIn. You can also learn more about OneCause’s powerful fundraising software solutions and follow them on LinkedIn.
Steve recommends the How I Built This Podcast and The Daily Stoic, by Ryan Holiday.
Applications for my Monthly Giving Mastermind program are now open. If you have been wanting to start a monthly giving program but haven’t had the time or the team to make it happen, this is for you. We start in July, so apply now!
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Are you ready to elevate your marketing game and achieve maximum results? We sat down with Erik Huberman from Hawke Media, a digital marketing agency that has been revolutionizing the industry with their cost-effective, a la carte marketing solutions. Eric shares his journey of building and growing his marketing business over the last nine years, and the innovative approach his team takes toward digital marketing - you can think of him as your outsourced CMO.
Throughout this episode, we discuss the importance of sticking to tried and true marketing methods while also exploring new opportunities, like TikTok. We also dive into summer marketing strategies, the balance between in-house and outsourced marketing, and the advantages of having access to a fractional CMO.
Don't miss this insightful conversation packed with practical tips and strategies to help you make the most of your marketing efforts! We wrap up by discussing the importance of critical thinking when consuming content from social media gurus and the success of a houseplant company's marketing strategy that focused on building relationships with customers. Listen in and prepare to be inspired to take your marketing to the next level.
Resources & LinksLearn more about Hawke Media and connect with Erik on LinkedIn.
Applications for my Monthly Giving Mastermind program are now open. If you have been wanting to start a monthly giving program but haven’t had the time or the team to make it happen, this is for you. We start in July, so apply now!
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Ever wondered about the ins and outs of self-publishing a book and the journey that comes with it? I'm so thrilled to have Imani Collective founder and CEO Jenny Nuccio back on the show to share the story behind her incredible accomplishment of writing her second book, Let It Be Wild. Join us as we dive into the writing process, the growth of Imani Collective, and how postpartum anxiety and traveling across the country in an RV to over 42 states fueled her journey.
Jenny also reveals exciting details about their sustainability focus, the launch of Wild Soul Coffee, and how she plans to embark on a book tour with purpose.
To wrap up our inspiring and insightful chat, Jenny encourages us all to embrace failure as a learning opportunity, refining our character in the process. Plus, you'll hear some of Jenny's favorite book recommendations to fuel your own writing journey.
Resources & LinksConnect with Jenny on her personal website and learn more about Imani Collective. Her brand new book, Let It Be Wild, can be purchased on Amazon, or through her website where you can also see the dates for her upcoming book tour.
Applications for my Monthly Giving Mastermind program are now open. If you have been wanting to start a monthly giving program but haven’t had the time or the team to make it happen, this is for you. We start in July, so apply now!
Jenny recommends the books Crazy Love by Francis Chan, You Be You by Jamie Ivey, and From Basement to Sanctuary by Holly Hayes. She also loves the podcast Plucking Up with Liz Bohannon.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Martine Resnick believes that if you intentionally build your community and your network with high-quality connections, you can go so much farther, quicker, faster. And it’s also a lot more fun.
After 20 years in corporate working for The Cartoon Network and Bumble & Bumble, Martine and her partner Eileen opened The Lola, a welcoming, purpose-driven women’s co-working space and community in Atlanta. What’s even more impressive? They secured their first 300 members before ever opening their doors!
Martine walks us through her strategic strategies for raising money and making connections, the power of “Founder’s Circles”, how partnerships have been critical to their growth, and how they build community thoughtfully and organically. In This Episode:
- Martine breaks down her entrepreneurial journey, following 20 years in corporate (The Cartoon Network, Bumble & Bumble, etc.) to community being the catalyst for opening The Lola
- How Martine found her business partner Eileen, plus the benefits of this complementary pairing (more collaboration, leveraging one another’s strengths)
- The intentionality behind how Martine cultivated community in Atlanta, hosting small events for 1-2 years BEFORE even opening their doors
- Why we need community and high-quality connections to stay accountable to ourselves and grow faster
- How Martine creates “stickiness” in her community and uses clear communication, resulting in stronger retention and more engagement from her members
Resources & LinksConnect with Martine on LinkedIn and check out her beautiful co-working space in Atlanta, The Lola. Download her free guide to learn how to build high-quality connections in business.
Martine recommends using Mighty Networks as an online community platform. Click here to start a free trial.
What inspires website visitors to invest in your mission? Are you providing donors with a desirable online journey that keeps them coming back? Join my virtual session at the DonorPerfect Community Conference. I’ll see you on June 6th and 7th!
Applications for my Monthly Giving Mastermind program are now open. If you have been wanting to start a monthly giving program but haven’t had the time or the team to make it happen, this is for you. We start in July, so apply now!
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Google Analytics is getting a HUGE facelift to GA4 on July 1st and today, we’re breaking down everything you need to know so you’re prepared for all of the changes. I promise it’ll be well worth the effort.
Caroline Griffin is a marketer on a mission and truly my partner in crime when it comes to digital marketing. You’ll hear what you need to do right now, how this new shift to GA4 can tell you even more about your donors, and why it’s essential to take action on this now. This is going to be a super tactical episode and very noteworthy!
If you’re interested in hiring Caroline to configure GA4 for your organization, click here to fill out her inquiry form. In This Episode:
- The massive changes coming to Google Analytics on July 1st, and how this pivot means we can better model data and track people’s actions as they move through our website
- How to get GA4 set up properly, beginning with the first step of adding a snippet of code to your website using Google Tag Manager
- What nonprofits can expect to invest in getting their GA4 properly set up by an expert (plus, DIY options including a free certification program)
- How GA4 can help you connect the dots to see where people are dropping off in your supporter journey and which pages they spend time on before making a gift
Resources & LinksLearn more about Caroline on her website, Marketer on a Mission or find her on LinkedIn. If you’re interested in Caroline’s GA4 configuration services, fill out her inquiry form.
What inspires website visitors to invest in your mission? Are you providing donors with a desirable online journey that keeps them coming back? Join my virtual session at the DonorPerfect Community Conference. I’ll see you on June 6th and 7th!
Applications for my Monthly Giving Mastermind program are now open. If you have been wanting to start a monthly giving program but haven’t had the time or the team to make it happen, this is for you. We start in July, so apply now!
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Marketing can be a very misunderstood word, but hands down, it’s a necessity if you want to create a consistent stream of lifelong donors and supporters. Do you have a strong creative strategy? Have you gotten stuck committing the dreaded “random acts of marketing”?
Today’s guest is Vik Harris, the co-creator of charity: water, a self-proclaimed marketing and branding nerd, and a nonprofit coach who helps organizations hone their leadership, marketing, and fundraising skills.
We’re about to go behind the feed and dive into some of her most provocative and powerful marketing strategies so you can walk away with tangible tips around conversions, messaging, and how to captivate someone’s “lizard brain”. In This Episode:
- The dangers of committing “random acts of marketing” and why charity: water intentionally plans their content 12-16 months in advance
- Vik breaks down her 3-part marketing engine, consisting of captivate, convert, and keep. Our job is to appeal to the LAZIEST person who doesn’t have time to learn about your nonprofit
- How an incredible opportunity with Saks Fifth Avenue in New York City helped charity: water capture attention with something novel and different
- Why conversion is all about simplicity, taking away friction and countering objections, plus how to ascend donors up the “donor mountain”
- The importance of finding a home in your marketing messaging for joy and lightness, no matter how deep, serious, or dark your cause is
Resources & LinksLearn more about Vik on her website Mission Critical and follow her on Instagram at @vikharrison. You can also join the waitlist for her course, Critical Mass, so you can learn how to master modern marketing for your rising nonprofit.
What inspires website visitors to invest in your mission? Are you providing donors with a desirable online journey that keeps them coming back? Join my virtual session at the DonorPerfect Community Conference. I’ll see you on June 6th and 7th!
Applications for my Monthly Giving Mastermind program are now open. If you have been wanting to start a monthly giving program but haven’t had the time or the team to make it happen, this is for you. We start in July, so apply now!
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Kimberly Bryant started a movement out of a passion project. Black Girls Code has scaled significantly over the years and now has over 15 chapters across the United States and DREAM partnerships with brands like Google, TikTok, Verizon, the NBA, and Capital One.
This inspiring conversation touches on so many pillars of growing a nonprofit organization from the ground up. You’ll hear Kimberly’s “founder’s story”, her obsession with building their brand and making it pop, and how she scored all of those incredible brand partnerships for the long-haul.
Plus, Kimberly shares the new trailblazing venture she’s creating with Black Innovation Lab, a space to help marginalized founders and entrepreneurs build pathways to financial freedom and ownership. In This Episode:
- How the power of story, authenticity, and vulnerability helped Kimberly expand Black Girls Code so rapidly in the early days
- Kimberly’s scrappy approach to creating their digital footprint, from leveraging volunteers and stock images, to pro-bono support
- The first role Kimberly hired within marketing and how she remained flexible to move people within the organization, especially if it was a better match for their talents and passions
- How Kimberly secured a multimillion dollar grant from Google to fund their New York headquarters (and how she ensures partnerships aren’t just “one and done”)
- The moment where Kimberly saw an article on Twitter, which inspired her to turn an abandoned, historically Black college, into what will become the Black Innovation Lab
Resources & LinksLearn more about Black Girls Code and follow Kimberly on Twitter and Instagram at @6gems. You can follow ASCEND Ventures Tech on LinkedIn to learn more about the Black Innovation Lab.
What inspires website visitors to invest in your mission? Are you providing donors with a desirable online journey that keeps them coming back? Join my virtual session at the DonorPerfect Community Conference. I’ll see you on June 6th and 7th!
Applications for my Monthly Giving Mastermind program are now open. If you have been wanting to start a monthly giving program but haven’t had the time or the team to make it happen, this is for you. We start in July, so apply now!
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
“No lever influences people more consistently than culture.”
Marcus Collins is the author behind a new book that I’m absolutely obsessed with, called For the Culture, and he’s also the Chief Strategy Officer at Wieden+Kennedy, a global advertising agency best known for their work with mega brands like Nike and Budweiser.
We’re digging into all things culture today - starting with the premise of understanding culture and its influence on marketing, shared beliefs, the “identity marks” of branding, and how consumption becomes a proxy for culture.
This conversation is SO good and I can’t wait for you to tune in. In This Episode:
- How Budweisier cemented themselves as a cultural product through their marketing communications and commercials
- Patagonia’s conviction and beliefs that have led to their ultimate success, plus, hear about one of their infamous Black Friday campaigns
- Why our purchase of branded products tells the world who we are and translates to finding community
- How Nike put a stake in the ground around a cultural moment, causing a 6 billion dollar market increase for their brand after it happened (!)
- Marcus breaks down a beautiful and simple framework - get ready to write this down and iterate on it
- The tremendous amount of empathy and curiosity that are required to “find your people”
Resources & Links
What inspires website visitors to invest in your mission? Are you providing donors with a desirable online journey that keeps them coming back? Join my virtual session at the DonorPerfect Community Conference. I’ll see you on June 6th and 7th!
Applications for my Monthly Giving Mastermind program are now open. If you have been wanting to start a monthly giving program but haven’t had the time or the team to make it happen, this is for you. We start in July, so apply now!
Connect with Marcus on his website and on all the social media platforms at @marctothec. Be sure to check out his new book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be. You can also learn more about his agency, Wieden+Kennedy.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Have you ever found yourself nervous or vulnerable around making an ask to a major donor?
Today’s topic is all about fundraising - from creating high-converting email asks, to leveraging marketing in your post-gift strategy, and how to use “funder mapping” and “asset mapping” techniques. We also dig into activating empathy, connection, belonging and identity in relationship to our donors.
Mallory Erickson is a business bestie of mine and an incredible fundraising consultant who helps nonprofits raise more from the right funders. As Mallory says, “Great fundraising is not an ask - it’s an offer!” In This Episode:
- How to navigate awkward and sometimes anxiety-inducing fundraising conversations, and making it more about what you and this person can build together
- Why talking about fundraising doesn’t need to feel “transactional” - it’s important to reframe that you’re asking for more money so you can create a bigger impact
- Building trust with your donors by being open and honest about the numbers - all too often, organizations are downgrading their donors
- Putting a Donate button at the bottom of your email is not making an ask - use storytelling and segment your messaging to specific donor personalities and identities
- Marketing and fundraising need to work together cohesively, especially after a donor’s first gift
- Why we need to take care of our nervous system and fundraiser wellness while fundraising. We can’t raise money from an activated, stressed out, and overwhelmed state and actually see the results we want
Resources & LinksConnect with Mallory on her website, watch her free webinar, and learn more about her Power Partners Formula. Follow her on LinkedIn or on Instagram at _malloryerickson. Mallory also hosts a podcast, What the Fundraising.
Spend less time posting manually and use Later for all your social media management and analytics needs! Start with a FREE account today.
What if you could grow your email list with passionate supporters ready to rally behind your mission? My bestselling course, Grow Your Supporter List, is on sale for 20% off, just for podcast listeners. Enter code PODCAST at checkout and learn how to launch two social media ad lead generation campaigns in an hour! This offer is valid through April 30, 2023.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Your branding is living and breathing ALL the time. No matter the stage you’re in, there’s always something you can be massaging.
Today’s episode features one of my favorite humans - Lauren Atherton, founder and creative director of HeartSpark Design. She’s also the website designer for my monthly giving mastermind program and is a whiz at all things design and branding.
According to Lauren, the magic of going through a rebranding process is that it helps nonprofits better understand themselves, who they are, what they do, and how to communicate with confidence.
Has your organization changed since your last rebrand? Have new donors plateaued? Are you feeling embarrassed about your website design or your copy? It’s time to bring it all back into alignment, and this value-packed conversation will inspire you to do just that!
In This Episode:
- How to know when your organization is in need of a rebrand (for example: when people in your organization don’t have a clear idea of what you do!)
- What constitutes a brand beyond logo fonts and colors, and what a rebranding might actually involve (think website refresh, messaging work, and a more consistent brand style/identity)
- The importance of connection and curiosity-building in your branding. How does your audience feel about your cause? How does your nonprofit alleviate/solve that problem?
- How one rebranding project with Children Striving Together helped the nonprofit acquire a grant with Nike and improve website analytics
- What to consider in a website assessment (goals of the site, first impressions, navigation/structural system, etc.) and Lauren’s favorite content management systems
- The Matchbox Method, designed by Lauren, which is one of the first branding courses of its kind meant to teach practical, tangible branding strategies for nonprofits
Resources & LinksYou can follow Lauren and her work on her website and on Instagram. Be sure to check out the Matchbox Method, one of the first branding courses of its kind, which launches in May.
Spend less time posting manually and use Later for all your social media management and analytics needs! Start with a FREE account today.
What if you could grow your email list with passionate supporters ready to rally behind your mission? My bestselling course, Grow Your Supporter List, is on sale for 20% off, just for podcast listeners. Enter code PODCAST at checkout and learn how to launch two social media ad lead generation campaigns in an hour! This offer is valid through April 30, 2023.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
I read Good is the New Cool: Market Like You Give a Damnby Afdhel Aziz five years ago. And let me tell ya - reading his book lit a FIRE inside of me to work for purpose-driven organizations full-time.
Afdhel joins us on today’s show to talk about how more and more people are looking for purpose in their work – and how more and more companies are adding meaning to their missions. In fact, purpose-driven consumers will even pay a 35% price premium on a product, “voting” with their wallets AND their values. You’ll hear how to win over these conscious consumers.
Afdhel is an absolutely amazing teacher, author, and speaker, and his wisdom is extremely applicable, (especially about stories), which he says is a nonprofit’s “greatest currency” to get people to care! In This Episode:
- How Afdhel’s 20-year career in brand management was shaken during a trip back home to Sri Lanka for his brother’s wedding (the country was hit by the 2004 tsunami!)
- Winning over conscious consumers who want to buy from brands who care about big issues – and why this can be the lynchpin in them choosing YOU over someone else
- Why stories are the greatest asset you have as a nonprofit – plus, the different layers of purpose according to Afdhel (brand purpose, corporate purpose and individual purpose)
- What brands have learned from nonprofits, and what nonprofits need to learn from successful brands
- How to attain employees who want meaning and purpose in their work (and how companies are painting a bigger picture when attracting talent)
- Why nonprofits and brands need to stop hating on each other and instead, learn together to help solve the world’s problems
Resources & LinksCheck out Afdhel’s podcast, Good is the New Cool (and his favorite “fun” podcast, The Rewatchables) and his books, Good is the New Cool: Market Like You Give a Damnand Good is the New Cool: The Principles of Purpose.
To learn more and to get in touch with Afdhel, you can visit his website or connect with him on LinkedIn.
Spend less time posting manually and use Later for all your social media management and analytics needs! Start with a FREE account today.
What if you could grow your email list with passionate supporters ready to rally behind your mission? My bestselling course, Grow Your Supporter List, is on sale for 20% off, just for podcast listeners. Enter code PODCAST at checkout and learn how to launch two social media ad lead generation campaigns in an hour! This offer is valid through April 30, 2
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Newflash: You’re probably not emailing your list enough!
In Q4 of 2022, Jess Campbell, founder and principal at Out in the Boons, wrote over FOUR HUNDRED emails for nine campaigns! As you can imagine, she learned a lot, and she’s here today to share the nuts and bolts of email marketing - from coming up with creative subject lines, to personalizing and segmenting your email content.
While most nonprofits are emailing their lists one or two times a month, Jess says we need to be more consistent. I have no doubt this episode will inspire you to rethink your email strategy. In This Episode:
- Why we need to be more consistent with emailing our lists (and 1-2x per month is not enough!) Jess aims for three emails a week for each of her different audiences.
- How emailing your list more often can actually lead to a healthier list, more open rates, more clicks, and more engagement.
- Jess’s origin story of falling in love with nonprofit fundraising, and the “slap in the face” moment that inspired her to launch Out in the Boons.
- Why shorter subject lines (with an emoji!) tend to have higher open rates.
- The industry standard benchmarks for open rates across all nonprofits and the best cadence for structuring a welcome sequence.
- How to convert your social media followers to join your email list (because the people who are paying attention to you across different channels are your most engaged supporters)
Resources & LinksSpend less time posting manually and use Later for all your social media management and analytics needs! Start with a FREE account today.
Learn more about Jess’s company, Out in the Boons and DM her on Instagram at @outintheboons_. She is also on TikTok and LinkedIn.
Jess and I recommend email platforms like Flodesk, ActiveCampaign, and ConvertKit. You can get better conversion rates and inbox placement by using Klean13, a list hygiene software.
What if you could grow your email list with passionate supporters ready to rally behind your mission? My bestselling course, Grow Your Supporter List, is on sale for 20% off, just for podcast listeners. Enter code PODCAST at checkout and learn how to launch two social media ad lead generation campaigns in an hour! This offer is valid through April 30, 2023.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
If you’re a data driven person, get ready for a nitty gritty breakdown of the fifth edition release of the Nonprofit Trends Report, which answers a fundamental question:
Why do digital, mature organizations fare better than others?Today we’ll break down the five chapters of the report with John Jensen, the Senior Director of Nonprofit Insights at Salesforce. In his role, he helps Salesforce for Nonprofits’ Product Marketing teams build the broadest possible understanding of the sector's goals and challenges across the world. After downloading the latest report, I knew I had to have him on the show.
Allow this conversation to inspire you to generate conversations within your organization. Where are you individually? And how can you make improvements? In This Episode:
- How AI can improve donations by identifying different journeys, streams, and messages, which will requires fundraisers to think more creatively
- 40% of dollars raised in the US comes from 1% of donors! Younger, wealthier donors tend to be much more impact focused than older donors
- The tension that nonprofits are facing with minor vs. major donors
- How to improve the digital maturity of your organization without “fancy” tools or metrics
- The super simple “wouldn’t it be awesome if…?” framework to brainstorm the right questions
- Why nonprofits around the world are facing employee retention challenges and the importance of incorporating technology into your culture to make your organization a better place to work
Resources & LinksSpend less time posting manually and use Later for all your social media management and analytics needs! Start with a FREE account today.
Get your hands on the full report John and I talked through today. The Salesforce Nonprofit Trends Report contains insights from over 1,600 nonprofit managers and executives.
Connect with John at johnjensen@salesforce.com or on Twitter at @johnjensen and tell him what your priorities are for 2023. Episode Partners:Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Click here to learn more. Ready to level up your storytelling and learn from the best in the sector? Join me in San Diego at the Nonprofit Storytelling Conference November 2-4! Click HERE to get FREE access to my 2022 Session: Social Media Ad Strategies - Which One Works For You? (never before released!) + 10 BONUS videos + $600 OFF your ticket if you purchase by March 31st.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
2.2 million Americans are without sinks, bathtubs, toilets, and water - something that feels so hard to fathom in 2023. The even crazier thing? Every year, we're adding more to that number. George McGraw is the founder and CEO behind DigDeep, an organization who brings clean, running water to hundreds of American families.
George shares the storytelling strategies that have brought to light this significant problem, the work he’s done with the Navajo Nation, and a challenge you can try that will change the way you think about water forever. He also shares more about the intricacies of his digital-first team and the lessons he learned along the way.
P.S. I have an audacious goal to reach 100 reviews by the end of March. If you can take 30 seconds to write a sentence or two about the show and what it's meant to you, it would mean the absolute world to me in celebration of this super special milestone. Leave a review here! In This Episode:
- The storytelling approach George and his team use that has boosted awareness and contributed to fundraising efforts
- How alchemy, magic, and asking tough questions created a powerful culture throughout the DigDeep organization
- Why it’s important to be in control of your marketing message to avoid alienating allies (and why you need a press kit!)
- Inside the 4Liters challenge, a continuous effort which challenges Americans to live in “water poverty” for one day
Resources & LinksSpend less time posting manually and use Later for all your social media management and analytics needs! Start with a FREE account today.
Learn more about George and his mission at DigDeep and connect with him on LinkedIn. You can also check out the work they’ve done with the Navajo Water Project and St Michaels Association for Special Education.
Try the 4Liters challenge to see what it’s like to live in water poverty for a day. Episode Partners:Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Click here to learn more. Ready to level up your storytelling and learn from the best in the sector? Join me in San Diego at the Nonprofit Storytelling Conference November 2-4! Click HERE to get FREE access to my 2022 Session: Social Media Ad Strategies - Which One Works For You? (never before released!) + 10 BONUS videos + $600 OFF your ticket if you purchase by March 31st.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Spring is the perfect time of year to be testing and iterating. We all want to work smarter, right? In this episode, I’m sharing 5 marketing ideas that I am either in the process of testing or using consistently in my own business.
Get ready to hear about a fantastic tool you can use in Instagram to create powerful “conversation starters”, why we all need to jump on mobile-first marketing strategies with SMS outreach, and the incredible ways you can use Chat GPT to brainstorm blog post prompts and SEO-optimized headlines to use in your marketing.
Today’s episode also marks the one year anniversary of the Missions to Movements podcast! And I have a pretty big, audacious goal to reach 100 reviews by the end of March. If you can take 30 seconds to write a sentence or two about the show and what it's meant to you, it would mean the absolute world to me in celebration of this super special milestone. Leave a review here! In This Episode:
- How to prompt conversations and automated workflows in DMs using Manychat
- The importance of having a mobile-first marketing strategy - especially since US residents check their smartphones on average 352 times a day (!)
- How to search for user-generated social media content with hashtags AND know your unique, best time to post
- The most crucial months to be building brand awareness, staying top of mind, cultivating a new audience, and generating new email leads
- How to use artificial intelligence tools like Chat GPT to brainstorm new ideas
Resources & LinksSpend less time posting manually and use Later for all your social media management and analytics needs! Start with a FREE account today.
Learn more about the tools recommended in this episode: Manychat, Hustle, Later, Hotjar, and Chat GPT.
Episode Partners:Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Click here to learn more. Ready to level up your storytelling and learn from the best in the sector? Join me in San Diego at the Nonprofit Storytelling Conference November 2-4! Click HERE to get FREE access to my 2022 Session: Social Media Ad Strategies - Which One Works For You? (never before released!) + 10 BONUS videos + $600 OFF your ticket if you purchase by March 31st.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Today we’re diving into one of my favorite platforms… LinkedIn!
With 900 million members and an 18% increase in sessions year over year, more and more people are looking to LinkedIn to navigate this new world of work - from getting hired, to connecting, learning, and building personal thought leadership.
Did you know that LinkedIn has an incredible resource hub for nonprofits? And that you could be using LinkedIn to connect with future donors?
It’s a pleasure to bring in Jazmin Garcia, a Nonprofit Talent Account Executive at LinkedIn, for a super tactical conversation. We talk about LinkedIn’s growth, all the new features you need to try, and how you can easily 6x your engagement. In This Episode:
- The incredible changes Jazmin has witnessed on LinkedIn over the last 5-10 years, including new features that recently rolled out. The headline? LinkedIn is becoming a “skill space”.
- All about creator mode and why you should leverage it if you want to grow your reach and influence
- How often to publish new content on LinkedIn (and the secret sauce to getting 6x more engagement)
- The accessible tools available for nonprofits, including pilot programs
- How to connect with potential donors on LinkedIn and raise funds on the platform
- Why LinkedIn’s Sales Navigator absolutely crushes over cold calling and will help you create an “above and beyond” personal connection
Resources & LinksSpend less time posting manually and use Later for all your social media management and analytics needs! Start with a FREE account today.
Maximize your nonprofit’s impact by checking out LinkedIn’s Nonprofits Resource Hub and be sure to read the case studies. You can also grow your skills with LinkedIn Learning.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Episode Partners:Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Click here to learn more. Ready to level up your storytelling and learn from the best in the sector? Join me in San Diego at the Nonprofit Storytelling Conference November 2-4! Click HERE to get FREE access to my 2022 Session: Social Media Ad Strategies - Which One Works For You? (never before released!) + 10 BONUS videos + $600 OFF your ticket if you purchase by March 31st.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
There's ONE word that might be hindering your conversion rate on your website and your emails, and you'll be shocked to know what it is.
Today’s solo episode is one I’ve been wanting to record for awhile. This topic came up in my monthly giving mastermind program as I was tackling online donation audits for each organization.
What I’m about to share goes into the psychology of giving, and this is hands down one of the simplest changes you can make that will create an even bigger impact. In This Episode:
- The different mentality between giving money vs. creating an impact
- How color subliminally induces different moods and emotions without a person consciously realizing it!
- Boosting conversions and building urgency through the use of active verbs
- Powerful examples from Leap and the International Justice Mission (would you rather “donate”, or “save your seat on the bench?”)
- The quick, 5 minute homework assignment that will inspire you to take action on your website
Resources & LinksSpend less time posting manually and use Later for all your social media management and analytics needs! Start with a FREE account today.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Episode Partner:
Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Click here to learn more.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
There's 50 million people worldwide that claim themselves as creators. Even more fascinating? That equates to a $100 BILLION dollar industry, which leads me into today’s conversation with Tania Bhattacharyya, founder of Lumos Marketing, all about personal branding and the importance and relevance of it.
In case you needed to hear this, you ARE a thought leader and a subject matter expert! I know there is something that you could talk about for hours that somebody else cannot. Tania shares so many gems around why nonprofit leaders need to be publishing content on LinkedIn, the self-assessment you can take right now to update your profile, and why we need to be intentional when it comes to AI tools. In This Episode:
- Looking at the “mosaic” of your life to pinpoint the defining moments (and why this is a great place to start when sharing your story)
- How to build thought leadership on LinkedIn to be in the company of other founders, movers, and shakers
- Tania’s powerful tips around showing up as an “approachable authority”
- How to go visible on autopilot for an entire quarter using Tania’s “Lazy on LinkedIn” strategy (this idea is gold!)
- The importance of watching your social media analytics so you can repurpose your most popular posts
Resources & LinksLearn more about Tania’s work at Lumos Marketing, connect with her on LinkedIn, and download her 14 favorite LinkedIn content prompts. She also has a podcast, The Campfire Circle, where she empowers purpose-driven women to build a personal brand that drives change and creates revenue.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Episode Partners:We’re so grateful to our partners for this episode: Feathr and Hustle!
Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Click here to learn more. Meet Hustle’s Conversational Video Platform. Their person-to-person video and text message marketing suite empowers your organization with the tools you need to humanize communication, maximize engagement efforts, and build meaningful relationships with your audiences. Click here to try Hustle today & use code POSITIVEEQUATION to receive free MMS and video messages for your organization!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Who says TikTok and Instagram are just for dancing videos? And more importantly, how do you create an impactful social media strategy to retain your supporters?
Hailey Correll, Senior Director of Social Engagement, has helped the American Red Cross go completely viral on TikTok, amassing over 800,000 followers and 14 million likes!
And in just 3 years, Trovon Williams, Senior Vice President of Marketing and Communications for the NAACP grew their Instagram following from 12,000 to 1.8 million by honing their authentic voice.
Both Hailey and Trevon are breaking EVERYTHING down in this episode - from their strategies, to how they create content and hire their teams. This episode was previously recorded when I was moderating a panel at Classy Collaborative. I can’t wait for you to tune in! In This Episode:
- How the Red Cross came up with a unique content strategy for TikTok to attract a Gen-Z audience
- Trovon’s secret sauce for scaling the NAACP Instagram to 1.8 million followers in 3 years
- The breakdown of Hailey and Trovon’s social media teams
- Why storytelling is a fundamental attribute of success in a social media role
- Social media is no longer a “nice to have” - it’s a necessity, and it’s a reputational issue
- How the NAACP and the Red Cross are creating digital advocacy and retaining donors
Resources & Links
Follow @americanredcross on TikTok and @americanredcross and @naacp on Instagram.
Check out the tools Trovon and Hailey recommend for social media and digital strategy: Sprout Social, Rival IQ, Brandwatch, CrowdTangle, and Google Analytics.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Episode Partners:We’re so grateful to our partners for this episode: Feathr and Hustle!
Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Click here to learn more. Meet Hustle’s Conversational Video Platform. Their person-to-person video and text message marketing suite empowers your organization with the tools you need to humanize communication, maximize engagement efforts, and build meaningful relationships with your audiences. Click here to try Hustle today & use code POSITIVEEQUATION to receive free MMS and video messages for your organizati
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Joey Womack has done an exceptional job developing his personal brand, in addition to founding Goodie Nation, a nonprofit agency that celebrates diverse founders and social entrepreneurs.
He’s been featured on Techstars, has been an instructor with General Assembly, plus he has over 13,000 followers on LinkedIn, and 57,000 followers on Instagram!
We’re diving into all things thought leadership today: why Joey is tactical about contributing content on LinkedIn and why we need to “get over ourselves” when it comes to sharing our voice in a bigger way with the world. As a founder, you have a responsibility to be a leader and to build a strong brand. In This Episode:
- 3 core responsibilities of a CEO and why it’s worth investing in your brand in order to best execute your vision.
- How Joey forced himself to simplify when it comes to delivering amazing presentations on stage.
- Why founders should be great storytellers in order to stand out.
- Personal branding and thought leadership evolves over time. Joey explains why it’s essential to be thinking about what the next 10 years from now will look like.
- The secret to unlocking MAJOR visibility on LinkedIn without having to write your own posts.
Resources & LinksConnect with Joey on LinkedIn (be sure to mention the Missions to Movements Podcast when you reach out!) and learn more about his work at Goodie Nation. Tune in to his podcast, Why Relationships Matter.
Download the Hive Life Plan workbook.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Episode Partners:We’re so grateful to our partners for this episode: Feathr and Hustle!Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Click here to learn more.Meet Hustle’s Conversational Video Platform. Their person-to-person video and text message marketing suite empowers your organization with the tools you need to humanize communication, maximize engagement efforts, and build meaningful relationships with your audiences. Click here to try Hustle today & use code POSITIVEEQUATION to receive free MMS and video messages for your organization!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Sabrina Walker Hernandez has spent a whopping 25 years working in nonprofit management, fundraising and leadership. Listen to this success metric: she increased operational revenue from $750,000 to $2.5 million dollars and completed a $12 million comprehensive capital campaign in the third poorest county in the United States.
Her superpower? She works with small nonprofit staff and boards to build strong relationships that convert more gifts and donors.
Sabrina is a GEM in the space and so full of knowledge. Get ready to increase your fundraising capacity and recruit the most engaging board members.In This Episode:
- Why every grant or partnership with a financial component to it should include the capacity to spend on professional development.
- How to consciously recruit the right board members and have intentionality in your process so you can fill the gaps without getting burned!
- Powerful techniques to manage difficult board members and toxic personalities, including how to exit them gracefully.
- Leveraging tools like StrengthsFinder to tap into the strengths of your board. Who are the cultivators? Who are the door openers?
- Sabrina explains “the fear of the 5” and why we need to make the ask when it comes to board fundraising (only 5% do!)
- Nonprofits need to be better at the “thank you” to foster stewardship. When board members pick up the phone and make the call, an endorphin rush will follow.
Resources & LinksConnect with Sabrina on her website, Supporting World Hope. You can also find her on LinkedIn, Facebook, and email at sabrina@supportingworldhope.com.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Episode Partners:We’re so grateful to our partners for this episode: Feathr and Hustle!
Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Click here to learn more. Meet Hustle’s Conversational Video Platform. Their person-to-person video and text message marketing suite empowers your organization with the tools you need to humanize communication, maximize engagement efforts, and build meaningful relationships with your audiences. Click here to try Hustle today & use code POSITIVEEQUATION to receive free MMS and video messages for your organization!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
One of my favorite things to do is kick off the year with positive, inspiring individuals like Liz Lefkofsky, a philanthropist and founder of the VING project, a giving movement that empowers 14-18 year old teens to help others.
In this episode, Liz takes us behind the scenes into how she established a collaborative partnership with the one and only Meghan Markle, and why they’re on a mission to give 1,000 “VINGs” to uplift amazing women in need.
Episode Partner: This episode is presented by Feathr. Feathr is trusted by nonprofits of all shapes and wing-spans — from the Humane Society and Meals on Wheels to IJM and the American Epilepsy Society, plus over a thousand more! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023.
Join me and Noah Barnett on January 26th for a free webinar, all about creating effective re-engagement campaigns. Click here to register.
In This Episode:
- Liz reveals why philanthropy is like “speed dating” and what stands out to her in a sea of grant applications
- How Liz landed a dream partnership with Meghan Markle and her nonprofit organization, Archewell Foundation (in just 2 weeks!)
- The hilarious story of how actress and comedian Tiffany Haddish became a spokesperson for Groupon
- Why standout qualities like authenticity are most important when seeking a celebrity spokesperson or brand partner to represent your nonprofit
- How to get your hands dirty and join a board or committee
- Liz’s aspirational views of the next generation and why she firmly believes that every Fortune 500 CEO should run a non-profit for a year.
Resources & LinksCheck out my $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.
Connect with Liz at liz@lff.com or on LinkedIn. She welcomes hearing from you! Learn more about VING and The Archewell Foundation. Tune in to Meghan Markle’s podcast, Archetypes.
Discover the selfsea app from Pure Health Exchange.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Taylor Shanklin is THE perfect person to talk to about creative trends, branding, and marketing. As the CEO & Founder of Barlele, a brand strategy and content marketing agency, she helps mission-minded companies and nonprofits create the most interesting and powerful brands possible.
Today, Taylor inspires us to audit our branding and marketing efforts from the ground up. What do you want your vibe to be? What actually matters to your audience? Is your content speaking to their aspirations and motivations? Branding and marketing are not the same thing - and they need to be thought about separately. Let’s dig in.
Episode Partner: This episode is presented by Feathr. Feathr is trusted by nonprofits of all shapes and wing-spans — from the Humane Society and Meals on Wheels to IJM and the American Epilepsy Society, plus over a thousand more! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023.
Join me and Noah Barnett on January 26th for a free webinar, all about creating effective re-engagement campaigns. Click here to register.
In This Episode:
- What you NEED to ask yourself if you’re planning to audit your branding and marketing efforts this year.
- The importance of “dumbing down” your brand positioning statement to a 5-year old’s level, without the jargon.
- How the simple act of refreshing your logo can instantly level up your credibility and professionalism (and newsflash? You don’t need to invest in a 6-figure agency to get something that looks great).
- A behind the scenes look at how Taylor helped Alzheimer’s New Jersey reimagine their social media presence by transforming their message to be more human-centric.
- The incredibly affordable “unlimited graphic design” service Taylor created through her off-shoot brand, Creative Shizzle. Pricing starts at just $99 per month!
- Why we have to have a consistent drumbeat in our branding and marketing in order to play the long game.
Resources & LinksCheck out my $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.
Learn more about Barlele if you’re looking for white glove branding or marketing strategy services and social media management. And check out Creative Shizzle if you need graphic design support. Connect with Taylor on LinkedIn.
Tune in to Episode 19: Creating a New Revenue Stream for Your Nonprofit, with Paige Chenault of The Birthday Party Project.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
What happens when you combine the genius of Ryan Reynolds, David Griner (Adweek's International Editor and Host of the Adweek Podcast), and Dionna Dorsey Calloway (Founder of District of Clothing)?
Together, they co-founded an incredible nonprofit called The Creative Ladder, focused on making creative industries more reflective of the communities they serve, while connecting, inspiring and elevating a new generation of creative leaders.
Today, I am honored to speak with Dionna about the launch of The Creative Ladder, its mission, and more importantly, how we can ALL play a part in changing the future of the creative industry together. Episode Partner: This episode is presented by Feathr. Feathr is trusted by nonprofits of all shapes and wing-spans — from the Humane Society and Meals on Wheels to IJM and the American Epilepsy Society, plus over a thousand more! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023.
Join me and Noah Barnett on January 26th for a free webinar, all about creating effective re-engagement campaigns. Click here to register.
In This Episode:
- How a chance invitation to Adweek’s Brandweek led Dionna to connect with Ryan Reynolds and David Griner
- Dionna shares a behind the scenes look at what it was like to launch The Creative Ladder at the Cannes Film Festival
- The power of intimate events and why The Creative Ladder focused on these tracks at their bootcamp: Advancement, Authenticity, and Focus
- How we can help recruit the next generation of creative talent from underrepresented communities
- Why having a strong sense of self leads to maximum creative output
- The importance of making connections (including how I landed a senior position at a top PR agency through a LinkedIn message!)
Resources & LinksCheck out The Creative Ladder and follow them on Instagram at @creativeladderorg, along with their sister organization, Group Effort Initiative. And see what co-founder Ryan Reynolds wants you to know about his nonprofit in this short video.
Check out my $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Are you ready to get intentional with your money, mindset, and marketing? Well, I can’t wait to introduce you to some of my best friends in business, Ellen, Renee, Tiffany, and Elise.
As we step into 2023, we thought it would be fun to co-host a 2-hour workshop on January 12th, and today, we’re giving you a sneak peek. Whether you are a CEO, a founder, a business creative, or a nonprofit marketer, this is designed for ALL of you. And shocker? The price point is $23!
If you’re ready to get in on all of this amazing goodness, be sure to tune in and click here to sign up for the workshop.
Episode Partner: This episode is presented by Feathr. Feathr is trusted by nonprofits of all shapes and wing-spans — from the Humane Society and Meals on Wheels to IJM and the American Epilepsy Society, plus over a thousand more! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023.
Join me and Noah Barnett on January 26th for a free webinar, all about creating effective re-engagement campaigns. Click here to register.
In This Episode:
- Renee explains how our “upper limit” can self-sabotage and negatively impact our ultimate career success, wealth, and happiness.
- Elise reveals the three things that often prevent people from achieving their goals (plus, if you join the workshop, you’ll get the exact visioning and goal-setting strategy she used to leave her job at Google, buy a house, and grow her multi-six-figure business).
- Tiffany shares about her secret formulas (typically reserved for her top-paying clients) that will transform your approach to pricing.
- Ellen tells us about the impact of building her business in public through sharing quarterly income reports.
- I share the top two social media platforms I’m focusing on in 2023, and why I changed my thinking around feeling like I needed to be on EVERY platform.
Resources & LinksJoin me and my personal mastermind group on January 12th for a 2 hour workshop: Let’s Get Intentional. With (5) 20-minute personalized workshops, you’ll walk away with a 2023 mantra, a visioning workbook, clarity on your offerings, an understanding of your business numbers, and a social media plan uniquely crafted for you. Sign up here for only $23!
Connect with Renee Bowen, Elise Armitage, Ellen Yin, and Tiffany Napper and we can’t wait to meet you at the workshop!
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Having a passionate group of email subscribers is SO important for ANY business.
In this episode, I share a wonderful email & case study I received sharing how one organization followed my Lead Generation Social Ad Campaign strategy to generate more than 600 new email leads at LESS than $.50 using social media ads.
Want the strategy too? In the episode, Hannah followed my: Grow Your Supporter Email List Course
Pick which ad course fits your goals!
- Visible Reach In A Week - Increase your visibility & brand awareness for only $3/day
- Grow Your Supporter Email List - Learn how to launch two lead-generation social ads on Facebook and Instagram to instantly attract the right people and grow your email list with passionate new supporters.
- Find & Retain Digital Donors - In 37 minutes, learn how to launch two donation ad campaigns designed to attract new and existing donors!
Have questions about which course might be best for you or want more details about 1:1 VIP Ad Days? DM me on Instagram @positivequation or send me a note on LinkedIn!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
This episode speaks to the soul of this podcast, which is turning your mission into a living and breathing movement.
Executive Director Gabrielle Martin from the Burrell Foundation shares an incredible launch story of an art exhibit, the Art of Being ME, which features personal stories of more than 25 individuals who share their lived experiences with mental health and substance abuse. What started as a local exhibit in Kansas City is making waves all over the nation. This is truly a wonderful way to wrap up this year and I can’t wait for you to meet Gabe! Resources & Links‘Tis the season to be running Facebook and Instagram Ads asking your warm audience of supporters to give! Learn how to launch effective donation ad campaigns in just 37 minutes inside of my mini-course. Get started here and see up to 2x returns on ad spend.
Learn more about the Burrell Foundation and the Art of Being ME Exhibit.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Picture this - you have a deadline of 45 days to raise $8 million dollars. What would you do?
Vance Roush, Founder and CEO of Overflow and Pastor at VIVE Church in the San Francisco Bay Area will tell you EXACTLY how he did it, nabbing an iconic $32 million dollar building across the street from Google, thanks to the support of over 700 families. And hint? It has to do with non-cash assets. Are you intrigued? This might open your eyes to an entirely new opportunity for your donors to give. Resources & Links‘Tis the season to be running Facebook and Instagram Ads asking your warm audience of supporters to give! Learn how to launch effective donation ad campaigns in just 37 minutes inside of my mini-course. Get started here and see up to 2x returns on ad spend.
Learn more about Vince and book a demo with his team at Overflow. Vance is also all over social media and you can connect with him on Instagram, Twitter, LinkedIn, or email at vance@overflow.co.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
If you've been looking for an episode on how to pitch the media, here it is! Krista Ferrara made the switch from TV news to in-house PR at HHM Health and year to date, she has put her small nonprofit in the news 45 times! This press has led to increased social media growth, new donors, and a significant jump in donations during their annual North Texas Giving Day.
Krista is giving away her juiciest tips today, including how to craft a press release that will immediately garner attention (and a response!), what NOT to do when reaching out to reporters, and the raw numbers behind her results.
Resources & Links
‘Tis the season to be running Facebook and Instagram Ads asking your warm audience of supporters to give! Learn how to launch effective donation ad campaigns in just 37 minutes inside of my mini-course. Get started here and see up to 2x returns on ad spend.
Connect with Krista on LinkedIn, Instagram, and Facebook and learn more about HHM Health.
Stuck setting up your Facebook Ads business account? Watch this YouTube video where I break it down step-by-step in just 8 minutes.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Google Ad Grants are an INCREDIBLE resource for nonprofits! Imagine having $10,000 every single month to amplify awareness, generate leads and hopefully new donors, too! But it takes some finesse to make it all work.
Today, Chris Barlow from Beeline Marketing is breaking it all down for us in this in-depth case study. He’ll share how one of their clients used this exact strategy to bring in hundreds of new leads each month. This episode was so much fun for me to dig into and I truly hope you geek out as much as I did.
For the month of December, I'm bringing together some amazing experts who are sharing powerful marketing case studies that have triggered exploration and innovation. Check out Episode 47 with Krista Ferrara to hear the secret to generating over 40 media hits in a year!
Resources & Links‘Tis the season to be running Facebook and Instagram Ads asking your warm audience of supporters to give! Learn how to launch effective donation ad campaigns in just 37 minutes inside of my mini-course. Get started here and see up to 2x returns on ad spend.
Learn more about Beeline Marketing and their work with nonprofits. You can also connect with Chris directly on LinkedIn or via email at team@yourbeeline.com.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for helpful digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
We are officially nearing the end of 2022. And what a year it has been. I feel like the word I've been saying on repeat lately is “wild!”
Today’s episode is a special one, as I have an important announcement to share that I’ve been keeping a secret for a long time, plus I’m revealing 10 of my most loved tools and services I’ve been using at Positive Equation that should spark some new ideas.
I’m also sharing what you can expect from December’s episodes (which will include quite a few tactical, short-form case studies, including a Google Ad grant strategy that generated 250 new leads!)
If you have literally five seconds right now while you're listening to drop a review, that would make my Christmas so special. Thank you!
Shop Dana’s Favorite Things
- Nuuly: My favorite place to rent fun clothes for speaking gigs and trips. Get $10 off your first month.
- HelloFresh: Delicious meals and saves me so much time meal prepping! Get $150 off.
- Honeybook: All of my contracts and invoices come from Honeybook and it’s so seamless. Get 20% off.
- 100 Degrees Consulting: One of the BEST investments I made in my business this year was hiring a part-time CFO through 100 Degrees Consulting, who specialize in working with small businesses and nonprofits. Make sure to mention me when you reach out!
- Agency In Your Pocket: Jackie Muscat is a gem and is so talented. Every month, I get two pieces of custom ad copy written, 10 beautifully designed ad images, 8 live support calls every month, and a private community. Learn more about her services here.
- Flodesk: If you like the design of my emails, that’s all Flodesk! If you want to try them out, you’ll get 50% off your first year! It’s also so easy to use and set up automated sequences and workflows.
- Klean13: If you notice a low open rate in your emails, you might want to go through and clean your email list out from time to time. Klean13 will verify all of the emails in your list. Check them out here.
- Buzzsprout: I use Buzzsprout to host my podcast and it’s been a great experience. They host all of my episode files and ad spots, plus provide helpful stats and analytics. Get $20 off when you sign up with my link.
- Podcasting for Creatives: This is the incredible team I use that makes my podcast sound amazing. Email me at dana@positiveequation.com if you’d like an intro to my podcast editing team!
- MemoryFox: A beautiful, easy way to help scale your community stories. They also have an integration with Canva. If you have any events coming up, it’s a seamless way to gather all of that content. Learn more here.
- Bonfire: I’m coming out with Missions to Movements swag, and it’s all thanks to Bonfire! For every shirt or item you sell when you sign up through my link here, you get an extra dollar, up to $100.
Resources & Links
‘Tis the season to be running Facebook and Instagram Ads asking your audience of supporters to give! Click here to check out my mini course.
Get your notepads ready because Jane Pfeiffer, Founder and President of branding, web, and advertising agency Fieldtrip, is teaching us how to make our branding stand out, level up our marketing efforts, and why we need to start with a job description if we’re thinking about revamping our website.
In this episode, we go in-depth on three core topics: branding, websites, and advertising. Jane and I also discuss a fun “Triple A” exercise that will help you define your audiences, improve your conversion rates, and help your audiences much more effectively become advocates (you won’t want to miss this part).
If you’ve ever thought your brand is too complex or not “sexy”, Jane is about to prove you wrong!
Resources & Links
‘Tis the season to be running Facebook and Instagram Ads asking your warm audience of supporters to give! Learn how to launch effective donation ad campaigns in just 37 minutes inside of my mini-course. Get started here and see up to 2x returns on ad spend.
Learn more about Jane at Fieldtrip and connect with her at janep@hellofieldtrip.com.
Check out Jane’s client, The National Stem Cell Foundation and see their beautiful branding work. Jane also has an in-depth case study you can read about.
See the work Jane did with the Kentucky State Parks Foundation.
Watch Jane’s video about the Mission Multiplier, which breaks down more of her framework around awareness, alignment, and advocacy.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
If you're not an avid listener of the We Are for Good Podcast, you will be today after this episode! I have been so fortunate to become close friends with Jon McCoy and Becky Endicott over the past two years.
With 35 combined years of experience in nonprofit development and marketing, they launched the We Are for Good brand and podcast in 2020. Ever since, their community has taken off like wildfire and they have quickly scaled to a top 1% “bingeable” podcast with more than 300 episodes and 250,000 downloads!
Jon, Becky, and I talk about the power of community (including the magic of one-on-one interactions), the importance of cultural moments and using them as an invitation to spark conversation with your advocates and donors, and how they use their podcast as a springboard to fuel more content.
Episode Partner: This episode is presented by Givebutter and MemoryFox.
Nonprofits use Givebutter to replace multiple tools so they can launch fundraising campaigns, events, and auctions, communicate with their donors through email and free text blasts, update their websites’ donate buttons and collection forms, and access a built-in CRM—all in one place.
P.S. They just launched a free game-changing auction platform you'll want to check out! Create your FREE account here!
Click HERE to watch our webinar replay!MemoryFox makes it easy to collect Community Generated Content through a secure, guided and custom-branded platform. You’ll be able to share authentic and relatable content, reach more people, and grow your impact. Set up a demo with one of their storytelling experts at memoryfox.io/dana, plus get 10% off!
Resources & Links
If you want to make this Giving Tuesday even butter than last year, catch the replay of my free webinar with Floyd Jones, How To Set Up Your GivingTuesday Campaign in 1 Hour Without Pulling Your Hair Out! Go to positiveequation.com/givebutter to watch it and find out how your organization can qualify for $50,000!
Connect with Jon and Becky on LinkedIn or via email: jon@weareforgood.com and becky@weareforgood.com.
Tune in to the We Are for Good Podcast and learn more about Jon and Becky’s incredible vision that serves the social impact sector. To continue the important conversations they’re having, join their free community on Mighty Networks.
Becky’s favorite episode of their podcast is Episode 33, The Story of Gaining Ground Literacy with Lisa Shotts and Kirby Mackenzie. Jon’s favorite is Episode 261, Solving the Leadership Crisis + The Mission of Global Citizen Year with Abby Falik.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
If there is an organization to watch, Hope for Haiti is it, and today, you’ll meet Community Director of Innovative Philanthropy, Sarah Porter, and CMO Taylor Hebble.
Hope for Haiti is pushing the boundaries with incredible creativity and innovation! A new VR experience transports supporters to a partner school in rural Haiti, they created a beautiful NFT collection in partnership with Haitian artists to fund the build of new schools after the earthquake, AND they’re using LinkedIn as an outlet to reach the media and have already more than doubled their following in the process.
It’s time to step into the future and imagine the possibilities as we consider VR as a launchpad for deeper social impact.
Episode Partner: This episode is presented by Givebutter and MemoryFox.
Nonprofits use Givebutter to replace multiple tools so they can launch fundraising campaigns, events, and auctions, communicate with their donors through email and free text blasts, update their websites’ donate buttons and collection forms, and access a built-in CRM—all in one place.
P.S. They just launched a free game-changing auction platform you'll want to check out! Create your FREE account here!
Click HERE to watch our webinar replay!MemoryFox makes it easy to collect Community Generated Content through a secure, guided and custom-branded platform. You’ll be able to share authentic and relatable content, reach more people, and grow your impact. Set up a demo with one of their storytelling experts at memoryfox.io/dana, plus get 10% off!
Resources & Links
Learn more about the incredible work Hope for Haiti is doing on their website. You can also check out their VR experience on SideQuest.
If you’re curious about experiencing virtual reality, you can pick up your own VR headset, like this one.
Snowcrash is the platform Hope for Haiti is working with to mint their NFTs. Be sure to check out their collection!
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
If you are not familiar with Floyd Jones, Community and Partnerships Lead at Givebutter, allow me to introduce you to one of my FAVORITE people on this planet!
Floyd’s energy and kindness radiates when you're in his presence, and today, we sat down in real life (in my podcast studio in Atlanta!) to talk about segmenting your audiences for GivingTuesday success, social media as a catalyst for growth, and how Givebutter is going big this year (hint: you could win up to $5,000, but you have to act fast).
Check out https://givebutter.com/giving-tuesday for more information and to apply.
Episode Partner: This episode is presented by Givebutter and MemoryFox.
Nonprofits use Givebutter to replace multiple tools so they can launch fundraising campaigns, events, and auctions, communicate with their donors through email and free text blasts, update their websites’ donate buttons and collection forms, and access a built-in CRM—all in one place.
P.S. They just launched a free game-changing auction platform you'll want to check out! Create your FREE account here!
Click HERE to sign up for our fun and free webinar on November 10th!MemoryFox makes it easy to collect Community Generated Content through a secure, guided and custom-branded platform. You’ll be able to share authentic and relatable content, reach more people, and grow your impact. Set up a demo with one of their storytelling experts at memoryfox.io/dana, plus get 10% off!
Resources & Links
Learn more about Givebutter’s Giving Tuesday hub and submit your own campaign for a chance to win! You can also connect with Floyd on LinkedIn.
Set up a demo with one of MemoryFox’s Set storytelling experts at memoryfox.io/dana, plus get 10% off!
Curious about UTM parameters and how you can use them? This article is a great place to start.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Generosity beams across the globe on every GivingTuesday, and 2022 will be no different (it’s backed by data!)
Last year, roughly 35 million adults participated, raising $2.7 billion dollars, just in the US!
Woodrow Rosenbaum is the Chief Data Officer for GivingTuesday, and in this episode, we discuss why it's so important for organizations to play an active role in the day, the need for more diverse donors, and the incredible potential for what this year could hold.
You’ll also hear why small and mid-sized organizations are growing faster than ever on GivingTuesday and the resilience we need if we’re going to weather the upcoming economic storm.
Let’s make this the best GivingTuesday yet!
Episode Partner: This episode is presented by Givebutter and MemoryFox.
Nonprofits use Givebutter to replace multiple tools so they can launch fundraising campaigns, events, and auctions, communicate with their donors through email and free text blasts, update their websites’ donate buttons and collection forms, and access a built-in CRM—all in one place.
P.S. They just launched a free game-changing auction platform you'll want to check out! Create your FREE account here!
Click HERE to sign up for our fun and free webinar on November 10th!MemoryFox makes it easy to collect Community Generated Content through a secure, guided and custom-branded platform. You’ll be able to share authentic and relatable content, reach more people, and grow your impact. Set up a demo with one of their storytelling experts at memoryfox.io/dana, plus get 10% off!
Resources & Links
If you want to make this Giving Tuesday even butter than last year, join Floyd Jones and I for a fun and free webinar: How To Set Up Your GivingTuesday Campaign in 1 Hour Without Pulling Your Hair Out! on November 10th. Go to positiveequation.com/givebutter to sign up and find out how your organization can qualify for $50,000!
Set up a demo with one of MemoryFox’s Set storytelling experts at memoryfox.io/dana, plus get 10% off!
Learn more about GivingTuesday on their website, and you can also explore the work Woodrow is doing with the Data Commons.
Connect with Woodrow Rosenbaum on LinkedIn.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Brittany Driscoll is building the feel good revolution… and who doesn't want to be a part of that?! Before launching her incredible massage franchise called Squeeze that now has 45+ locations (my FAVORITE place to get massages), Brittany spent 4 years at Drybar as Vice President of Marketing, where she helped skyrocket the company from $30 million to more than $100 million dollars in revenue! Do I have your attention yet?
Now in her new venture at Squeeze, we talk about what it takes to actually grow brand awareness in new markets, the importance of marketing and branding, and a few key steps you can take right now to improve your self-care routine.
Resources & Links
Applications are now open for my 2023 mastermind to help 5 organizations build and launch their monthly giving programs! Find out more and apply here.
Follow Brittany on Instagram at @britdrisc and check out Squeeze on their website and Instagram at @squeeze.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
I am truly honored to have Meghan Walsh, the Founder and Board Chair for Roots Ethiopia on the podcast today. Not only is Meghan a trained cultural anthropologist and former social studies teacher, she was also a member of my monthly giving program mastermind this summer, and I am SO proud of what she's created!
Today we're talking about WHY a monthly giving program was a priority for her organization, the goals for their program, and some juicy behind the scenes stories of what happened once the program went live. Roots Ethiopia is doing amazing things in the world as they help children living in extreme poverty go to school. Let's go meet Meghan!
Resources & Links
Learn more about the incredible mission of Roots Ethiopia and check out their monthly giving program, The Roots or follow them on Instagram at @rootsethiopia. You can also connect with Meghan at meghan@rootsethiopia.org.
Check out Roots Ethiopia’s tech stack: FundraiseUp, Flodesk, and Zapier.
Applications are now open for my 2023 mastermind to help 5 organizations build and launch their monthly giving programs! Find out more and apply here.
Chive Charities has a dedicated monthly giving community of 4,000 donors that creates 70% of their revenue with a 98% month over month retention rate. Holy cow!
If you're like me, you're thinking: What's their acquisition for new supporters? What do giving amounts look like? What's the plan for retention?
So of course, I had to bring in Senior Director of Operations, Erika Carley, to share more about the incredible behind the scenes impact of their monthly giving program, the Green Ribbon Fund, which supports underserved veterans, military families, and first responders.
Together, we talk about the power of social impact storytelling, handwritten notes as a killer retention strategy, and how you can craft a successful, high-touch giving program.
Resources & Links
Learn more about Erika’s work at Chive Charities and connect with her on LinkedIn or via email at erika@chivecharities.org.
If you've been waiting for a sign to start your monthly giving program, this is it. Applications are now open for my 2023 mastermind to help 5 organizations build and launch their monthly giving programs! Find out more and apply here.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
This year, I’ve spent $3,000 on paid ads, and reached 135,723 people, received 150 new email leads, and 47 purchases (that FB accounted for)! Was it worth it? My answer is a clear and resounding YES.
If you've never ran an ad before or are hesitant to spend the funds, this episode will help you change your mindset.
I’m going to break down two of my favorite ad types that will help you have a successful Q4 and beyond. And if you want to dig into this even more, join my upcoming live workshop series, Grow Your Gifts, and learn how to launch optimized ad campaigns on Instagram and Facebook, plus get personalized feedback from me. The first workshop begins October 19th.
Resources & Links
Ask me anything! Click here to send me your questions about digital marketing, virtual or hybrid events, social advertising, online fundraising, or building a business.
Join my upcoming live workshop series, Grow Your Gifts, and learn how to launch optimized ad campaigns on Instagram and Facebook, plus get personalized feedback from me. The first workshop begins October 19th. Get on the interest list now to learn more and have a successful giving season.
My mastermind is reopening in January! If you’re ready to build and launch an impactful monthly donor program in just 3 months, apply here.
Episode 18: My Process to Plan and Reach Quarterly Goals
Episode 28: Why A/B Testing Matters with Social Ads
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Did you know YouTube is the 2nd largest search engine in the world? And yet many of us aren’t taking full advantage of it.
That’s why my YouTube Coach Jamar Diggs is here to share why YouTube's evergreen search strategy works for ANY organization, how to draft intentional content for the platform, and one of the key foundations for success. We also talk about the power of utilizing chapters, YouTube shorts, what metrics to measure, and why you need to pay attention to low competition keywords when titling your videos.
If you're ready to learn how to take your YouTube channel to the next level, this episode will give you the inspiration to get started!
Episode Partner: This episode is presented by Instil, a nonprofit platform built to leverage the power of modern technology to help nonprofits do their best work. Instil holistically manages supporters including donors, members, and volunteers to deepen nonprofit connections with their community, increase revenue, and maximize impact. Learn more here.
Resources & Links
Learn more about Jamar’s YouTube strategy and management services on his website. You can also follow him on YouTube and on Instagram at @jamardiggs. Jamar also recommends Filmora for inexpensive video editing software.
See the video Jamar and I referenced in this conversation, How to Get Donors for a Nonprofit Organization With Social Media Ads in 2022.
Jamar’s favorite YouTuber is Jonna Jinton, a Swedish artist, musician, and filmmaker.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
The average person receives over 100 emails a DAY! But what is it that gets you to open an email? Was it the juicy subject line? Was it because you trust that person? Or was there an urgency factor?
Having strategies for your email marketing, acquisition and email design are so important, which is why I’ve tapped five of my favorite email marketing experts to share a quick fire tip with you. You’ll hear about the importance of personalization and why we need to avoid boring subject lines if we want our open rates to increase.
A special thank you to Hannah Lipschutz, John Walsh, Patty Breech, Katelyn Baughan, and Christina Tzavaras Edwards for sharing their wisdom with us. Let’s get started!
Resources & Links
Where do you struggle with your email marketing efforts? Is it in the acquisition of getting new people on your email list? Is it in drafting the emails? Is it getting those open rates? Or do you have an incredible email story to share that everyone should hear? Drop me a note on LinkedIn or Instagram either way. I look forward to hearing from you.
Join my upcoming live workshop series, Grow Your Gifts, and learn how to launch optimized ad campaigns on Instagram and Facebook, plus get personalized feedback from me. Get on the interest list now to learn more and have a successful giving season.
My mastermind is reopening in January! If you’re ready to build and launch an impactful monthly donor program in just 3 months, apply here.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Have you ever thought about boosting your thought leadership and getting paid to speak?
I have followed the career of influential keynote speaker Jess Ekstrom for years. I've purchased headbands from her company Headbands of Hope, I subscribe to her email newsletter, and now she's here to share her wisdom on entrepreneurship, thought leadership, how to build a brand as a speaker and so much more!
We also cover the big mistake speakers make, the impact of powerful journaling prompts, and how to get yourself booked for well-paying gigs (Jess shares so many juicy tips).
Episode Partner: This episode is presented by Instil, a nonprofit platform built to leverage the power of modern technology to help nonprofits do their best work. Instil holistically manages supporters including donors, members, and volunteers to deepen nonprofit connections with their community, increase revenue, and maximize impact. Learn more here.
Resources & Links
Is your CRM working for you? Join me at my FREE webinar with Instil on September 28th where you’ll learn how to audit your existing CRM technology and understand what features are important to have.
Follow Jess Ekstrom on her website and at @jess_ekstrom on Instagram or on TikTok. You can also learn more about Headbands of Hope. For every item purchased, a headband is donated to a child with an illness.
Get on the list for Jess’s Monday morning Hype texts! Text the word HYPE to 704-228-9495.
Mic Drop Workshop is where Jess offers courses to help you sell and tell your story as a paid keynote speaker and author.
Check out Jess’s book, Chasing the Bright Side: Embrace Optimism, Activate Your Purpose, and Write Your Own Story and explore her other company, Prompted, that offers guided journaling prompts to help you achieve your goals.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Storytelling is a FUNDAMENTAL part of marketing. But what actually makes a good story?
When we hear stories, we feel compelled to give and to care about certain issues. And this is where today’s guest Shereese Floyd shines. Shereese is an award-winning speech writer, TEDx speaker, and businesswoman who has been recognized for her creativity in storytelling and brand messaging. In fact, she’s helped organizations raise over $2 million dollars.
Get your notepads ready, y'all! This conversation is jam-packed with a ton of tactical tips to integrate into your organization.
Episode Partner: This episode is presented by Instil, a nonprofit platform built to leverage the power of modern technology to help nonprofits do their best work. Instil holistically manages supporters including donors, members, and volunteers to deepen nonprofit connections with their community, increase revenue, and maximize impact. Learn more here.Resources & Links
Is your CRM working for you? Join me at my FREE webinar with Instil on September 28th where you’ll learn how to audit your existing CRM technology and understand what features are important to have.
Learn more about Shereese and her work at Witness My Life and connect with her on LinkedIn.
Episode 14: The Pursuit of Justice Through Digital with Alicia Maule
Episode 13: Every 7 Seconds Matters - How To Move the Masses with Invisible Children Co-Founder Jason Russell
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
There are countless ways to raise brand awareness, increase your visibility, your sales, your donations, but there has been ONE secret along my own journey that has exponentially increased the notoriety of my business more than anything.
Can you guess what it is? You’ll have to tune in to find out.
Today’s episode concept actually came from a reflection of my business over the past two years that I want to share with you. This strategy has brought me so much joy, and the best part? There are so many different ways to try it for yourself.
Resources & Links
Join my upcoming live workshop series, Grow Your Gifts, and learn how to launch optimized ad campaigns on Instagram and Facebook, plus get personalized feedback from me. Get on the interest list now to learn more and have a successful giving season.
My mastermind is reopening in January! If you’re ready to build and launch an impactful monthly donor program in just 3 months, apply here.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
I can’t stress the importance of having access to data AND understanding your data to drive important business decisions. So that’s why I’m bringing on SEO and marketing expert Pri Kruijen who has spent over 15 years working across a ton of different marketing disciplines.
Pri and I go deep today on what exactly data driven marketing is, the 3 essential questions you have to ask yourself when reviewing your data, and what you must know about the new Google Analytics tool, GA4.
Ready to nerd out with me? Let’s do it!
Episode Partner: This episode is presented by Instil, a nonprofit platform built to leverage the power of modern technology to help nonprofits do their best work. Instil holistically manages supporters including donors, members, and volunteers to deepen nonprofit connections with their community, increase revenue, and maximize impact. Learn more here.
Resources & Links
Is your CRM working for you? Join me at my FREE webinar with Instil on September 28th where you’ll learn how to audit your existing CRM technology and understand what features are important to have.
Learn more about Pri on her website. You can also check out her blog post, Are Vanity Metrics Ruining Your Business?
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
TikTok is where it’s at. In fact, it’s the #1 platform nearly ALL of my podcast guests have said they’re the most intrigued about. So today I’m talking to Samantha Vlasceanu, a TikTok coach on a mission to convince you that TikTok is NOT just for teenagers and silly dance videos.
In fact, it’s an incredible platform (yes, even for nonprofits), that has taken the world by storm. Samantha blew me away when she told me that there are over 400 million active users on TikTok every single week that are over the age of 30! Intrigued yet?
Samantha has over 130,000 followers on TikTok and shares her favorite TikTok content ideas, the differences between TikTok and Instagram’s algorithms, and the top metrics we should be paying attention to. Resources & Links
Follow Samantha on Instagram at @thetiktokcoach or on TikTok @thetiktokcoachsamv.
Samantha’s favorite brands to follow on TikTok are Duolingo, BarkBox, Amazon, and Red Bull.
Join my upcoming live workshop series, Grow Your Gifts, and learn how to launch optimized ad campaigns on Instagram and Facebook, plus get personalized feedback from me. Get on the interest list now to learn more and have a successful giving season.
My mastermind is reopening in January! If you’re ready to build and launch an impactful monthly donor program in just 3 months, apply here.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
A/B testing is absolutely critical if you’re running ads on social media. How do you know what the best combination of copy and visuals is going to be for your audience?
In this minisode of Ask Me Anything, we’re getting to the heart of how you can reframe your mindset and frustrations around ads. It’s easy to say, “I didn’t see the result I wanted, so my ad failed”, but there is SO much in the data that can teach us something.
I’m ready to break it all down for ya and share my favorite A/B testing strategies. Let’s go!
Resources & Links
Ask me anything! Click here to send me your questions about digital marketing, virtual or hybrid events, social advertising, online fundraising, or building a business.
Join my upcoming live workshop series, Grow Your Gifts, and learn how to launch optimized ad campaigns on Instagram and Facebook, plus get personalized feedback from me. Get on the interest list now to learn more and have a successful giving season.
My mastermind is reopening in January! If you’re ready to build and launch an impactful monthly donor program in just 3 months, apply here.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
We’re about to talk about a cause that’s near and dear to my heart. Shannon McLaughlin Kirkman is one of two development employees at Animal Haven, a nonprofit organization that finds loving homes for abandoned cats and dogs throughout the Tri-State area.
In today’s discussion, Shannon breaks down how she is completely rocking it in her role as Director of Development and Communications. She’ll give us the scoop on how she increased monthly donations by 300% (and saw a 40% increase in online fundraising!), PLUS how their Instagram grew from 57,000 followers to 150,000 followers in just a few years.
Episode Partner: This episode is presented by Fundraise Up, a technology company unlocking the world’s generosity potential by optimizing the way people give. The company’s donation platform helps nonprofits engage more supporters and grow revenue by providing easy ways to increase conversion, enable modern payment methods, and personalize the giving experience for every donor. Fundraise Up is the partner of choice for UNICEF USA, The Salvation Army UK, American Heart Association, and other impactful organizations across the globe. For more information, visit fundraiseup.com/generosity
Resources & Links
For help onboarding Fundraise Up visit: https://positiveequation.com/fundraise-up-onboarding
Learn more about Animal Haven and support their cause by following them on their website, Instagram, or on TikTok.
Check out my $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Are you fascinated by the endless possibilities that Web3, NFTs, and the Metaverse hold for us? I promise you - after hearing this conversation with Sasha Wallinger, your head will be spinning with ideas!
Sasha is the Head of Web3 and Metaverse Strategy for Journey, an innovation and design consultancy, and has pioneered new ways of connecting brands with consumers at H&M, Nike, and Superplastic.
Her definition of the Metaverse? “It’s infinite, so highly creative, highly exploratory, and a lot of fun, too.” If you’re wondering how this new world can play a part in your organization, you’ll LOVE this conversation.
Episode Partner: This episode is presented by Fundraise Up, a technology company unlocking the world’s generosity potential by optimizing the way people give. The company’s donation platform helps nonprofits engage more supporters and grow revenue by providing easy ways to increase conversion, enable modern payment methods, and personalize the giving experience for every donor. Fundraise Up is the partner of choice for UNICEF USA, The Salvation Army UK, American Heart Association, and other impactful organizations across the globe. For more information, visit fundraiseup.com/generosity
Resources & Links
For help onboarding Fundraise Up visit: https://positiveequation.com/fundraise-up-onboarding
Connect with Sasha on LinkedIn and Twitter and explore the work Journey is doing at journey.world.
Check out the godmother of the Metaverse, Cathy Hackl, including her books.
Check out my $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Stories have the power to change the world, and this is exactly what Cubby Graham has been doing at charity: water for the last 9 years as their social media lead.
Cubby and I get into what truly makes a great story, where to find great storytellers, how their incredible World Water Day campaign came to life (including a successful cold pitch to Pantone), and how they retain 70,000 members in their monthly giving program, The Spring.
Are you fired up yet? I know you’re going to hear so many mic drop moments on this episode.
Episode Partner: This episode is presented by Fundraise Up, a technology company unlocking the world’s generosity potential by optimizing the way people give. The company’s donation platform helps nonprofits engage more supporters and grow revenue by providing easy ways to increase conversion, enable modern payment methods, and personalize the giving experience for every donor. Fundraise Up is the partner of choice for UNICEF USA, The Salvation Army UK, American Heart Association, and other impactful organizations across the globe. For more information, visit fundraiseup.com/generosity
Resources & Links
For help onboarding Fundraise Up visit: https://positiveequation.com/fundraise-up-onboarding
Connect with Cubby on Instagram at @cubbygraham and consider joining charity: water’s monthly donor program, The Spring, where you can support their mission to end the water crisis. Follow @charitywater on Instagram, Twitter, and Facebook.
Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
When a 2 year old business launches during the pandemic, sells millions of dollars in product, and attracts more than 2,000 ambassadors reaching a collective 20 million people every single month, you know they’re onto something.
Morgan Lerner, CEO and Co-Founder of GoNanas (the #1 banana bread mix in the world), does it all - from strategy, to sales, to product development. I am SO impressed with how Morgan runs her company while making time to cultivate genuine appreciation for their thousands of ambassadors.
If you’ve ever wondered whether an ambassador program makes sense for your organization, this is the episode for you!
Episode Partner: This episode is presented by LoudCrowd, the social CRM where you can organize social tags, build a curated library of content, and segment UGC growth programs. Whether focused on spreading a movement, growing customer loyalty or growing your fan base, there is a UGC strategy for any organization! Learn more and sign up for a 10-day free trial here.
Resources & Links
Shop GoNanas delicious banana bread mixes on their website and follow them on Instagram at @go_nanas. You can connect with Morgan at morgan@eatgonanas.com or on Instagram at @morgan.lerner.
Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.
Check out some of Morgan’s favorite people to follow: fitness influencer @aubrewinters, @healthygirlkitchen for amazing recipes, and @oat.haus, a female-founded company that makes delicious granola butter.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Lifestyle blogger, podcaster, and SEO expert Elise Armitage of What The Fab took a big risk when she quit her corporate job at Google to launch her own business.
I now live vicariously through Elise’s Instagram account @wtfab, where she’s amassed over 142,000 followers, skyrocketed her website traffic to 160,000 page views a month, and gets approached left and right for influencer opportunities.
This episode is chock full of so many tips and tools to help you increase your brand awareness and build meaningful influencer relationships. Plus, we’ll dive into SEO, UTM links, and how to actually rank on search engines.
Episode Partner: This episode is presented by LoudCrowd, the social CRM where you can organize social tags, build a curated library of content, and segment UGC growth programs. Whether focused on spreading a movement, growing customer loyalty or growing your fan base, there is a UGC strategy for any organization! Learn more and sign up for a 10-day free trial here.
Resources & Links
Connect with Elise on her website What The Fab, follow her on Instagram at @wtfab, tune in to her podcast, and check out her free webinar which will teach you how to create passive revenue from your blog.
Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.
Check out Elise’s favorite tools: Google Analytics’ URL Campaign Builder, Google Search Console, Google Analytics, and Keysearch for conducting keyword research.
Elise also shared some of her favorite podcasts, including theSkimm, The Skinny Confidential Him & Her, Cubicle to CEO, and The Influencer Podcast.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Get ready to hear how Preemptive Love garnered partnerships with some of the biggest influencers in the world - from Kristen Bell, Bella Hadid, Morgan Harper Nicols, to convert some of their followers into new donors, and raised $50,000 during their first peer-to-peer fundraiser.
Kalindi Cordero joined the Preemptive Love team at just 22 years old. As their Major Gifts Officer, Kalindi shares how she landed such a powerful role at a young age, the inner workings of their Move for Peace fundraiser (now an annual tradition!), plus the two platforms that are intriguing her the most right now.
You’re going to want to have this one on repeat because there are SO many good takeaways.
Episode Partner: This episode is presented by LoudCrowd, the social CRM where you can organize social tags, build a curated library of content, and segment UGC growth programs. Whether focused on spreading a movement, growing customer loyalty or growing your fan base, there is a UGC strategy for any organization! Learn more and sign up for a 10-day free trial here.
Resources & Links
Support the work Preemptive Love is doing by making a donation or following them on Instagram, Facebook, or Twitter. You can also sign up for Move for Peace and participate this September. Registration opens July 18th.
To connect with Kalindi, email her at kalindi.cordero@preemptivelove.org. You can also connect with her on LinkedIn or follow her Instagram @kal_is_your_pal.
Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Today, we’re exploring the world of influencer marketing. Specifically, what does influencer marketing look like in today’s landscape? And how can we engage with user-generated content to increase retention and loyalty?
Having worn almost every hat in marketing, Lacey Miller, Head of Marketing for LoudCrowd, is not slowing down. Tune in as we talk about brand ambassador programs, macro vs. micro influencers, TikTok, and how LoudCrowd has helped over 80 of their most active brands reach 8 billion impressions collectively.
Join me the rest of this month as we continue our series on influencer marketing!
Episode Partner: This episode is presented by LoudCrowd, the social CRM where you can organize social tags, build a curated library of content, and segment UGC growth programs. Whether focused on spreading a movement, growing customer loyalty or growing your fan base, there is a UGC strategy for any organization! Learn more and sign up for a 10-day free trial here.
Resources & Links
Lacey invites us to connect with her over email at lacey@loudcrowd.com.
Lacey encourages us to follow @carriec on Instagram who invests in women-owned businesses.
Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
We spend so much time on the hamster wheel of content creation, but oftentimes only 1-3% of our audience are actually seeing our posts. Not to mention - Instagram is starting to heavily prioritize reels and vertical content.
What if we started asking ourselves, what would my audience find valuable today? How can I start a conversation and generate engagement?
If you’re a content creator OR you’re tasked with creating content for your organization, this is the episode for you as I dive into 3 of my favorite tips to make your content stand out. Hint: you’ll want a pen and paper ready for tip #3! Episode Partner: This episode is presented by Feathr - Expand your reach, further your mission. Use Feathr's digital marketing tools to increase awareness, boost online donations, promote events, recruit volunteers, and ultimately do more good. Learn More.
Resources & Links
Ask me anything! Click here to send me your questions about digital marketing, virtual or hybrid events, social advertising, online fundraising, or building a business.
Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Paige Chenault and her team of birthday enthusiasts celebrate the lives of children experiencing homelessness by throwing birthday parties and providing a “birthday in a bag” so no child goes without feeling celebrated on their special day. To date, The Birthday Party Project has hosted over 2,500 parties!
Paige gets into the nitty gritty of their nonprofit’s social media strategy, how they curate meaningful brand partnerships with household names like Dr. Suess, Milkbar, and Southwest Airlines, and how in the heart of COVID, they created an entirely new revenue stream and expanded from 48 agency partners to 70!
You’re going to LOVE the energy and joy Paige brings to this conversation.
Episode Partner: This episode is presented by Feathr - Expand your reach, further your mission. Use Feathr's digital marketing tools to increase awareness, boost online donations, promote events, recruit volunteers, and ultimately do more good. Learn More.
Resources & Links
Support The Birthday Party Project on their website and consider donating to support their 10 for 10 campaign, where they’re calling on 10,000 birthday enthusiasts to take action and help them raise $100,000. Follow them on Facebook, Instagram, and Twitter.
Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
As Michael Hyatt famously says, “To accomplish our goals, we must distill our dreams into daily actions.” Now that Q3 is just around the corner, I’m diving into my quarterly planning process and sharing a recap of how well I actually did on my Q2 goals.
Hear about the planner that has changed my life tremendously, how to break down your goals into actionable steps, and the importance of celebrating your achievements along the way.
Ready to dig into some power-packed goal setting? Let’s do this.
Episode Partner: This episode is presented by Feathr - Expand your reach, further your mission. Use Feathr's digital marketing tools to increase awareness, boost online donations, promote events, recruit volunteers, and ultimately do more good. Learn More.
Resources & Links
My mastermind is SOLD out for 2022, but you can get on the waitlist for next year. If you’re a nonprofit looking to build and launch a recurring donor program, add your name to the list here.
Michael Hyatt’s Full Focus Planner has been a game changer for me in setting quarterly goals.
Try out RocketReach to easily find out almost anyone’s email address.
Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
You’re about to get a front row seat into what my personal coaching and mastermind experience has been like working with Julie Solomon. One word? Transformational.
Julie and I go deep today on limiting beliefs, how to work through and understand our origin stories, the #1 thing we HAVE to invest in to grow our business, and the secrets and strategies behind the launch of her brand new book, Get What You Want. Julie is also the host of the top charting Influencer Podcast, which has completely shaped my business over the last 4 years.
I can’t wait for you to learn from Julie’s tactical wisdom and magic!
Episode Partner: This episode is presented by Feathr - Expand your reach, further your mission. Use Feathr's digital marketing tools to increase awareness, boost online donations, promote events, recruit volunteers, and ultimately do more good. Learn More. Resources & Links
Check out Julie on her website, follow her on Instagram at @julssolomon, and order her new book, Get What You Want. I also highly recommend listening to The Influencer Podcast, which has completely shaped my business over the years.
Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Today we’re getting tactical and nitty gritty with Instagram. From how to build authority with a small audience, the ins and outs of reels, Instagram Lives, why you shouldn’t freak out over hashtags, and what metrics to track.
Does Instagram rank saves, comments, and shares higher than likes? What are the best tools for scheduling social media content?
Natasha Samuel is an Instagram Strategist, podcaster, and YouTuber who helps small businesses shine online and her content is so inspirational and intentional. If you’ve been intimidated by Instagram Reels, keeping up with posting consistently, and engaging intentionally with your audience, there are so many gems in this episode that you’re going to love.
Episode Partner: This episode is presented by Feathr - Expand your reach, further your mission. Use Feathr's digital marketing tools to increase awareness, boost online donations, promote events, recruit volunteers, and ultimately do more good. Learn More.
Resources & Links
Connect with Natasha on her Instagram, @shinewithnatasha, subscribe to her YouTube channel, and tune in to The Shine Online Podcast. You can also grab her FREE 3-minute video lesson, 3 Steps to Repurpose Instagram Content.
Check out Natasha’s 3 favorite social media scheduling tools: Buffer, Later, and Planoly. She also recommends InShot for video editing and Canva for graphics.
Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
How does a small startup business get featured on Ellen, The Today Show, PopSugar, and Real Simple Magazine? Laura Beck from LottoLove has brought the fun into gifting and giving back with charity scratch-off tickets.
During this episode, you’ll learn that a vanity social media following does not resonate with your success, how to pitch the media and create a PR blitz about your brand (no matter the size of your organization), and y’all, it’s really about powerful storytelling!
Episode Partner: This episode is presented by Feathr - Expand your reach, further your mission. Use Feathr's digital marketing tools to increase awareness, boost online donations, promote events, recruit volunteers, and ultimately do more good. Learn More.
Resources & Links
Check out LottoLove on their website or Instagram (@lottolove) and reach out to Laura directly at laura@givelottolove.com if you’d like to be considered as a charity partner when they go digital!
If you’re ready to get the press and publicity you deserve, Laura highly recommends the course Press for Success.
Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Ready for a powerful conversation that gets to the root of why creating an online digital community matters? I could have talked to today’s guest for HOURS.
Alicia Maule is The Innocence Project’s (“IP”) first Digital Engagement Director and since 2015, she has led the nonprofit organization to exponential audience growth, revenue, and advocacy. Even more amazing? The content she’s creating has the power to stop wrongful executions and reform the criminal justice system.
In this episode, we talk about why branding matters, behind the scenes of The Innocence Project’s viral video campaign, and why you should take a people-first approach to your website and digital presence. Let’s go meet Alicia!
Episode Partner: This episode is presented by Feathr - Expand your reach, further your mission. Use Feathr's digital marketing tools to increase awareness, boost online donations, promote events, recruit volunteers, and ultimately do more good. Learn More.
Resources & Links
Support The Innocence Project and help them put an end to wrongful convictions.
If you enjoyed today’s conversation with Alicia, you can follow her on Instagram, LinkedIn, and Twitter. She invites you to reach out to if you’re interested in the Web3 movement or have prospects there.
Watch The Innocence Project’s Happiest Moments video on YouTube, which won a Webby Award.
Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Jason Russell is a creative director powerhouse and the visionary behind viral videos for Invisible Children’s KONY 2012 which amassed a staggering 103 million views on YouTube, and charity: water, which skyrocketed their monthly donors from 800 to over 80,000.
During our conversation today, Jason gets into the nitty gritty of his video creation process, including the key components that make up a piece of content to inspire action. We also debunk the myths about video length and how to be really creative with your marketing and media budget. It was an honor for me to host this conversation - let’s go!
Episode Partner: This episode is presented by Feathr - Expand your reach, further your mission. Use Feathr's digital marketing tools to increase awareness, boost online donations, promote events, recruit volunteers, and ultimately do more good. Learn More.
Resources & Links
FREE Webinar: The Top 5 "Set It and Forget It" Marketing Tips for Building Momentum During the Summer on May 19th at 2 pm ET | 11 am PT with Feathr's President and Co-founder Aidan Augustin and Dana Snyder. Click here to RSVP!
Follow Jason at his agency, Broomstick Engine, where he partners with brands and organizations to tell their story and learn more about his children’s book, A Little Radical. Want to work with Jason? Email him at jason@broomstickengine.com.
Watch Invisible Children’s viral KONY 2012 campaign video, The Spring, a charity: water story, and Preemptive Love’s Love Anyway.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Today’s episode is one of my favorites. It’s another Ask Me Anything!
We’re going to get real nitty gritty into what exactly can drive donor action on social media and how to deal when you’re posting every single day on multiple platforms and not seeing traction. How can you build interest and momentum in your cause?
Learn about my ideal client avatar exercise and my #1 favorite place to source inspiration for campaigns (hint: it’s free!)
Episode Partner: This episode is presented by Feathr - Expand your reach, further your mission. Use Feathr's digital marketing tools to increase awareness, boost online donations, promote events, recruit volunteers, and ultimately do more good. Learn More.
Resources & LinksAsk me anything! Click here to send me your questions about digital marketing, virtual or hybrid events, social advertising, online fundraising, or building a business.
FREE Webinar: The Top 5 "Set It and Forget It" Marketing Tips for Building Momentum During the Summer on May 19th at 2 pm ET | 11 am PT with Feathr's President and Co-founder Aidan Augustin and Dana Snyder. Click here to RSVP!
Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.
Watch my YouTube video to learn the Ideal Donor Avatar exercise.
Check out the free Facebook Ad Library for inspiration.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Within just one year, Ally Global Foundation raised $1.8 million dollars to prevent human trafficking and help survivors find healing through safe housing, education, and aftercare. How? By investing in telling their story and building community.
I’m so excited to bring you this inspiring conversation with Jamie Watson, who truly shines leading their small, yet mighty marketing team.
Jamie shares how she took a grassroots approach to building a monthly giving community, the creative sign-up strategy behind their annual peer-to-peer campaign “Move for Freedom”, plus her approach to building a strategic, annual social media plan.
Episode Partner: This episode is presented by Feathr - Expand your reach, further your mission. Use Feathr's digital marketing tools to increase awareness, boost online donations, promote events, recruit volunteers, and ultimately do more good. Learn More.
Resources & Links
FREE Webinar: The Top 5 "Set It and Forget It" Marketing Tips for Building Momentum During the Summer on May 19th at 2 pm ET | 11 am PT with Feathr's President and Co-founder Aidan Augustin and Dana Snyder. Click here to RSVP!Learn more about Ally Global and their important mission to help survivors of human trafficking, and check out The Refuge, their monthly giving program.
Move for Freedom takes place on August 6, 2022. Discover more about Ally Global’s fundraising event.
Watch the film The Twelve Thousand, based on the true story of one survivor.
Are you making costly mistakes with your social ads strategy? RSVP to my new masterclass, How To Attract Recurring Donors Without Posting On Social Media and learn my #1 secret for copy and content inspiration.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Too many companies treat social media like a hobby, rather than a pillar of their digital marketing strategy. There, I said it.
If you’ve been thinking about growing your marketing team to include a social media role and you’re wondering, where do I find a social media unicorn? And, what does realistic compensation look like? You’re in the right place.
Social media is hands down the most cost-effective way to increase visibility and online exposure for your organization. And only 44% of nonprofits have just ONE team member managing their social media presence.
In this episode, I’m sharing the five signs you absolutely NEED to hire a social media manager (and how to find them!)
Episode Partner: This episode is presented by Feathr - Expand your reach, further your mission. Use Feathr's digital marketing tools to increase awareness, boost online donations, promote events, recruit volunteers, and ultimately do more good. Learn More.
Resources & Links
FREE Webinar: The Top 5 "Set It and Forget It" Marketing Tips for Building Momentum During the Summer on May 19th at 2 pm ET | 11 am PT with Feathr's President and Co-founder Aidan Augustin and Dana Snyder. Click here to RSVP!
Check out my list of recommended Creative Consultants and Agencies that you should hire.
Are you making costly mistakes with your social ads strategy? RSVP to my new masterclass, How To Attract Recurring Donors Without Posting On Social Media and learn my #1 secret for copy and content inspiration.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Imani Collective is an ethical impact brand crafting beautiful homewares from over 130 empowered artisans in Kenya. Through strategic partnerships, an ambassador program and paid advertising, they grew their Instagram account from a following of 900 to over 38,000!
There is so much magic in this conversation I’m about to bring to you today with Jenny Nuccio, Founder & CEO, and Annette Wilson, Director of Marketing & Events.
We chat through the power of social proof through user-generated content, how they launched paid ads with a $1,000 budget, the successful collaborations they’ve done, and the inside scoop on their Giving Tuesday campaigns (the last one generated over $16,000!)
Episode Partner: This episode is presented by Feathr - Expand your reach, further your mission. Use Feathr's digital marketing tools to increase awareness, boost online donations, promote events, recruit volunteers, and ultimately do more good. Learn More.
**Resources & Links
FREE Webinar: The Top 5 "Set It and Forget It" Marketing Tips for Building Momentum During the Summer on May 19th at 2 pm ET | 11 am PT with Feathr's President and Co-founder Aidan Augustin and Dana Snyder. Click here to RSVP!**
Learn more about Imani Collective, follow them on Instagram at @imanicollective, and shop their artisan goods, including the “Be Kind” hang sign I have in my office.
Check out Imani Collective’s 2021 Impact Report and become a part of their collective for as little as $15 per month.
Follow @jennynuccio on Instagram and check out The Moxie Podcast which shares more about individuals, organizations, and movements doing good in this world.
Follow Annette on Instagram at @annette.marie.wilson.
Are you making costly mistakes with your social ads strategy? RSVP to my new masterclass, How To Attract Recurring Donors Without Posting On Social Media and learn my #1 secret for copy and content inspiration.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
The Missions to Movements Podcast debuted at #29 of ALL marketing podcasts during launch week! I am still getting over the excitement and support.
But how exactly did I do it as a team of one and a half?
In this episode, I’m going to give you the full peek behind the curtain as I unveil the 10 strategies I used to launch the podcast and rally together hundreds of people behind our mission. The best part? Some of these strategies literally cost $0.
I’m also sharing more about the $40 suit that everyone was commenting on (and how it was actually a strategic outfit choice), and how we got creative with snail mail postcards and voice DMs on Instagram to attract the masses on launch day.
This episode is sure to inspire you as you plan a future launch of your own!
Notable Quote from Dana
“When you bring positive energy into a launch, people can feel that.”Resources & Links
Are you making costly mistakes with your social ads strategy? RSVP to my new masterclass, How To Attract Recurring Donors Without Posting On Social Media and learn my #1 secret for copy and content inspiration.
Ask me a question HERE and be featured on the show.
Try Handwrytten and use code DANA at checkout to get some free credits.
Check out Listen Notes, the best podcast search engine.
Peerspace is what I used to find a beautiful photo shoot location.
Use Postable to collect your audience’s mailing addresses.
Podcasting for Creatives is the team I hired to support us with our launch, including editing, sound, and show notes.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Do you spend time thinking about how your organization can automate the process of attracting new donors?
The Adventure Project did just that with a quiz that received more than 26,000 shares (!), positioning them as leaders in their industry and generating immediate one-time donations, plus recurring gifts. Marketing and Engagement Consultant Tesi Klipsch takes us behind the scenes. You’ll hear how she’s converting leads for less than $1 using Facebook ads, the importance of A/B testing, and the mechanics of creating a successful lead generation campaign.
Enjoy!
Notable Quote from Tesi
“I just can’t stress testing enough. One of the first ads I was testing was $4.13. But getting it down to $1 obviously, is infinitely better.”
Resources & Links
Learn more about The Adventure Project and their mission to create jobs in developing countries and follow them on Facebook, Instagram, and LinkedIn.
Take The Adventure Project’s 3-Question Quiz and an anonymous donor will donate $2.40 on your behalf to help one woman gain access to life-saving services.
Follow our guest Tesi Klipsch on Instagram and Twitter and share how you’re bringing in and pitching monthly donors.
Create your own lead generation quiz using Interact.
Are you making costly mistakes with your social ads strategy? RSVP to my new masterclass, How To Attract Recurring Donors Without Posting On Social Media and learn my #1 secret for copy and content inspiration.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Let’s transform your mission into a movement. In this solo episode, I’m doing an Ask Me Anything and we’re diving into the power of Canva (including the best ways to create animated content for social media!) and my favorite online fundraising tips.
If you have a question about digital marketing, virtual or hybrid events, social advertising, online fundraising, or building a business, let me know! I may feature you in a future episode.
Ask Your Question Here!
Notable Quote from Dana
“Blog posts live on and they constantly garner web traffic years after it's posted to your site. There are things that I have written 3 years ago as a blog post that continually bring new people and website traffic that are searching for those keywords on Google.”
Resources & Links
Download Canva and check out their free resources for nonprofits.
Are you making costly mistakes with your social ads strategy? RSVP to my new masterclass, How To Attract Recurring Donors Without Posting On Social Media and learn my #1 secret for copy and content inspiration.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Do you have a hot digital marketing topic that you’d like to learn more about? Message me on LinkedIn and let me know.
From launching an annual grassroots peer-to-peer campaign, to developing a gift box for the holidays, Mark Dombkins and his team at Forever Projects are on a mission to help Tanzanian women break the cycle of poverty and create a self-sustaining future for their family.
Inspired by his own journey of adopting 3 children and wanting to create a big impact, Mark and I dig into the seeds of his story, from the early days of hosting small fundraisers at cafes to large-scale campaigns generating $176,000 with just 285 advocates!
Lean in and get ready to take some serious notes on staffing, internal goal setting, taking calculated risks, and staying curious when it comes to digital marketing. Mark was so generous in taking us behind the scenes that I left this conversation with so many takeaways!
Notable Quote from Mark
“If you’re not in the trenches with your users in the early stages, you’re not going to build anything that’s actually going to scale because they are the ones that will show you the way. I think that’s a really important lesson for anyone running a campaign.”
Resources & Links
Learn more about Mark Dombkins and Forever Projects here. Your monthly gift will fund projects in Tanzania and provide local partners reliable and unrestricted funding.
Check out Forever Projects’ campaign, My Kilimanjaro, which raised $176,000 with 285 participants.
Are you making costly mistakes with your social ads strategy? RSVP to my new masterclass, How To Attract Recurring Donors Without Posting On Social Media and learn my #1 secret for copy and content inspiration.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
If you're looking for more innovative ways to authentically integrate partners with your cause, amplify stories, and increase impact, this is the episode for you.
Today, I'm sharing a digital sponsorship idea that’s very common in the FOR profit world but I haven’t seen a TON of traction yet in the nonprofit sector. And that's through creating a co-branded digital content series.
Resources & LinksJoin my free Facebook Group, Nonprofit Social Media Marketers where you can share insights, successes, and challenges with over 2,000 others.
Are you making costly mistakes with your social ads strategy? RSVP to my new masterclass, How To Attract Recurring Donors Without Posting On Social Media and learn my #1 secret for copy and content inspiration!
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you!
Do you have a hot digital marketing topic that you’d like to learn more about? Message me on LinkedIn and let me know.
Video is one of the most powerful storytelling tools that’s worth the investment to excite and educate others about your mission.
Today I’m joined by two amazing women from Dressember, a collaborative movement leveraging fashion and creativity to restore dignity to victims and survivors of human trafficking.
Founder Blythe Hill and Communications Coordinator Stephanie Schindler share the strategies behind their 2021 documentary launch, how they integrated the film as a tool for their advocates, and what they focus on as a small and mighty team of 4 to help end human trafficking.
Notable Quote from Blythe
“Video is so powerful, and it’s such a powerful tool for quickly getting people familiar with your work and extending a powerful invitation into your work.”
Resources & Links
Donate as little as $5 per month to Dressember’s mission by joining The Collective.
Learn more about Dressember on their website and watch the trailer of The Dressember Documentary.
Follow @dressember on Instagram.
Sign up for Dressember’s 5th annual virtual 5K, taking place on April 9th, 2022 and consider hosting one in your neighborhood.
Are you making costly mistakes with your social ads strategy? RSVP to my new masterclass, How To Attract Recurring Donors Without Posting On Social Media and learn my #1 secret for copy and content inspiration.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Where should you focus your time, money and energy in 2022 to grow your personal brand and thought leadership?
Hint: LinkedIn!
Based on data from FindStack.com, of the 310+ million monthly active users on LinkedIn, only 3 million share content weekly. That’s less than 1% of monthly active users!
So with far less noise and competition on LinkedIn, how can you seize the opportunity and create standout content that builds your thought leadership? In today’s episode, I’m breaking down three of my favorite best practices that you can start implementing right away.
Notable Quote from Dana
“So often, we only focus on, “How do we expand the brand awareness of our organization?” But let’s be real - people connect with people. So I challenge you to also consider asking, “How do we expand the personal brand awareness of our staff and team to share their stories, that therefore lead more people to our mission?”
Resources & Links
Check out my viral post on LinkedIn that received over 50,000 views and started a lot of conversations!
Are you making costly mistakes with your social ads strategy? RSVP to my new masterclass, How To Attract Recurring Donors Without Posting On Social Media and learn my #1 secret for copy and content inspiration!
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you!
Do you have a hot digital marketing topic that you’d like to learn more about? Message me on LinkedIn and let me know.
Welcome to the Missions to Movements Podcast, a show that highlights the digital strategies of organizations making a positive impact in the world. Ready to learn the latest trends, actionable tips, and the real stories behind the feed?
In our first episode, you’ll hear how New Story Charity went viral on TikTok (and no, the videos didn’t involve any silly dance moves!)
Social Media Manager Sierra LaDuke and I unpack how New Story creates their social media content strategy, behind the scenes of two of their viral TikTok videos, and how they redefined what social media success means to them. This conversation is sure to spark so many fun conversations for your organization. Enjoy!
Notable Quote from Sierra
“That’s what I love about TikTok, is that raw, janky kind of edits that resonates with the audience. You can really throw something together and people enjoy it more than a super polished video.”
Resources & Links
Learn more about New Story Charity and their mission to house 1 million people by 2030.
Follow New Story Charity on Instagram, LinkedIn, TikTok, Twitter, and YouTube.
Connect with Sierra LaDuke on LinkedIn.
Learn about Seed Spot and their incubator programs for entrepreneurs.
Check out Duolingo’s TikTok account.
Are you making costly mistakes with your social ads strategy? RSVP to my new masterclass, How To Attract Recurring Donors Without Posting On Social Media and learn my #1 secret for copy and content inspiration!
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you!
Digital marketing and social media trends seem to change every day. It can be hard to know where to spend your time, energy, and money to make an impact.
Launching March 16th, join Dana Snyder, digital strategist for nonprofits and CEO and Founder of Positive Equation, as she interviews guests sharing real world digital marketing case studies from organizations making a positive impact in the world and short form episodes with actionable social media tips to implement right away.
Whether you’re looking to enhance your social media strategies, launch a big campaign or just hear some great advice to feel inspired, this is the podcast for you. Let’s turn your mission into a movement!
www.positiveequation.com
Instagram: @positivequation