The Story of Business: Recent Episodes
Luke Frazier
The business world is filled with some amazing stories. Why? Because it’s made up of people with families, successes, failures, and a journey in between. The Story of Business will continue to highlight great business stories, failed businesses stories, and the lessons/tips that take them from 0 to 100 in the branding and marketing world.
Hey 👋🏻, we’re PARABLE Brand and we're on a mission to tell brand stories that don't suck so that entrepreneurs can build companies people care about.
We do brand for culture.
On this episode, Luke sits down with The Juice founder, Jonathan Gandolf
Become the Chosen Brand.
Hey 👋🏻, we’re PARABLE Brand and we're on a mission to tell brand stories that don't suck so that entrepreneurs can build companies people care about.
We do brand for culture.
On this episode, Luke sits down with AI expert and author, Reddy Mallidi.
Become the Chosen Brand.
Hey 👋🏻, we’re PARABLE Brand and we're on a mission to tell brand stories that don't suck so that entrepreneurs can build companies people care about.
We do brand for culture.
On this episode, Luke sits down with Brand, Content, & Creative genius, Nick Gaudio
Become the Chosen Brand.
Hey 👋🏻, we’re PARABLE Brand and we're on a mission to tell brand stories that don't suck so that entrepreneurs can build companies people care about.
We do brand for culture.
On this episode, Luke sits down with Founder of Kiikstart, Ali Uren.
Become the Chosen Brand.
Hey 👋🏻, we’re PARABLE Brand and we're on a mission to tell brand stories that don't suck so that entrepreneurs can build companies people care about.
We do brand for culture.
On this episode, Luke sits down with Founder of Path for Growth, Alex Judd.
Become the Chosen Brand.
Hey 👋🏻, we’re PARABLE Brand and we're on a mission to simplify brand strategy so that companies can increase employee engagement & client retention.
We do brand for culture.
On this episode, Luke sits down with VP of Social Media at The Motion Agency, Zach Walker.
Dive in, the water's warm.
Hey 👋🏻, we’re PARABLE Brand and we're on a mission to simplify brand strategy so that companies can increase employee engagement & client retention.
We do brand for culture.
On this episode, Luke sits down with Founder of BroDough Erica Rankin.
Dive in, the water's warm.
If you are a CEO, owner, VP-level leader, or strategist and feel like your messaging is as confusing as a Christopher Nolan movie, this podcast is for you.
Hey 👋🏻, we’re PARABLE Brand and we're on a mission to simplify brand strategy so that companies can increase employee engagement & client retention.
We do brand for culture.
On this episode, Luke sits down with Founder of MoneFi here in Austin, TX, Frank Estrada.
Dive in, the water's warm.
If you are a CEO, owner, VP-level leader, or strategist and feel like your messaging is as confusing as a Christopher Nolan movie, this podcast is for you.
Hey 👋🏻, we’re PARABLE Brand and we're on a mission to simplify brand strategy so that companies can increase employee engagement & client retention.
We do brand for culture.
On this episode, Luke sits down with Founder of Sarilla, Sara Stender Delaney.
Dive in, the water's warm.
If you are a CEO, owner, VP-level leader, or strategist and feel like your messaging is as confusing as a Christopher Nolan movie, this podcast is for you.
Hey 👋🏻, we’re PARABLE Brand and we're on a mission to simplify brand strategy so that companies can increase employee engagement & client retention.
We do brand for culture.
On this episode, our Founder, Luke Frazier, dives into the importance of implementing brand strategy with a Brand Audit.
Dive in, the water's warm.
How a small but mighty agency in Greenville, SC is revolutionizing the Advertising & Marketing game with fire and grit.
Welcome CEO & Founder: Brian Stearns
Connect with RingoFire:
- Website
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PARABLE Brand is a brand strategy agency designed to build better brands through culture.
Connect with us:
- Website
How a small but mighty agency in Greenville, SC is revolutionizing the Advertising & Marketing game with fire and grit.
Welcome Partner & SVP of Sales: Marco Carrizales
Connect with RingoFire:
- Website
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PARABLE Brand is a brand strategy agency designed to build better brands through culture.
Connect with us:
- Website
How a small but mighty agency in Greenville, SC is revolutionizing the Advertising & Marketing game with fire and grit.
Welcome Senior Social Media Strategist: Paul Tyson
Connect with RingoFire:
- Website
__________
PARABLE Brand is a brand strategy agency designed to build better brands through culture.
Connect with us:
- Website
How a small but mighty agency in Greenville, SC is revolutionizing the Advertising & Marketing game with fire and grit.
Welcome VP of Client Services: Marne Franklin
Connect with RingoFire:
- Website
__________
PARABLE Brand is a brand strategy agency designed to build better brands through culture.
Connect with us:
- Website
How a small but mighty agency in Greenville, SC is revolutionizing the Advertising & Marketing game with fire and grit.
Welcome Senior Director of Advertising: Reese Garcia
Connect with RingoFire:
- Website
__________
PARABLE Brand is a brand strategy agency designed to build better brands through culture.
Connect with us:
- Website
How an unlikely copier salesman turned the world of sales on its head. This is the story of The Sales Rebellion. These are the stories of the people that live out the brand.
Welcome Co-Founder & Chief Sales Officer: Dale Dupree
Connect with The Sales Rebellion:
- Website
__________
PARABLE Brand is a brand strategy agency designed to build better brands through culture.
Connect with us:
- Website
How an unlikely copier salesman turned the world of sales on its head. This is the story of The Sales Rebellion. These are the stories of the people that live out the brand.
Welcome CEO & Co-Founder: Jeff Villegas
Connect with The Sales Rebellion:
- Website
__________
PARABLE Brand is a brand strategy agency designed to build better brands through culture.
Connect with us:
- Website
How an unlikely copier salesman turned the world of sales on its head. This is the story of The Sales Rebellion. These are the stories of the people that live out the brand.
Welcome Head of Learning & Development: Beth Pagano
Connect with The Sales Rebellion:
- Website
__________
PARABLE Brand is a brand strategy agency designed to build better brands through culture.
Connect with us:
- Website
How an unlikely copier salesman turned the world of sales on its head. This is the story of The Sales Rebellion. These are the stories of the people that live out the brand.
Welcome Head of Sales, Jeremiah Griffin.
Connect with The Sales Rebellion:
- Website
__________
PARABLE Brand is a brand strategy agency designed to build better brands through culture.
Connect with us:
- Website
How an unlikely copier salesman turned the world of sales on its head. This is the story of The Sales Rebellion. These are the stories of the people that live out the brand.
Welcome Director of Administration, Shea Madison.
Connect with The Sales Rebellion:
- Website
__________
PARABLE Brand is a brand strategy agency designed to build better brands through culture.
Connect with us:
- Website
Can AI, alignment, and better cross-department communication really impact the life of your brand and culture?
On this episode, George Alifragis, GTM Executive, former COO, & Forbes Council Member, joins us to talk through the wild-growing world of brand in corporations. With a chip on his shoulder, George brings a vast wealth of knowledge surrounding growth from small companies to corporations, what AI is doing to our teams, and how culture can be impacted by brand.
Connect with George:
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PARABLE Brand is a brand strategy agency designed to build better brands through culture.
Connect with us:
- Website
Nothing better than BBQ in Austin, TX... but over the past 7 years, SLAB BBQ has flipped the ATX BBQ world on its head. From only serving BBQ sandwiches to rocking hip-hop vibes, SLAB has truly changed the game. But their real secret sauce? Dope people.
Raf Robinson is the Co-Owner & Managing Partner at SLAB BBQ & BEER in Austin, TX. His journey is wildly beautiful and filled with steps of faith and trust to care for their people. On this episode, Raf talks through the pains of doing BBQ differently in Texas, wrestling through the pandemic, and building a brand powered by people and culture.
Connect with Raf:
- Website
__________
PARABLE Brand is a brand strategy agency designed to build better brands through culture.
Connect with us:
- Website
Going from creative to director has its perks, but is the journey all that hyped up to be?
Jami Mullikin is the Founder of Stellar Recruiting, a recruiting firm strictly focused on finding and placing the best creative and marketing talent. On this episode, Jami shares his wild journey from creative to director, the importance of persistence, and how working with a team can make you a better creative.
Connect with Jami Mullikin:
- Website
__________
PARABLE Brand is a brand strategy agency designed to build thriving brand stories.
Connect with us:
- Website
How do organizations build brand strategy?
Elliot Lollis, Brand Strategist at Up & Up, chats about her journey in brand strategy, what's going on in today's market, and what strategy/brand looks like in Higher Ed.
This episode will give you the tools to grow the strategy for your brand.
Connect with Elliot Lollis:
- Up & Up Website
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PARABLE Brand is a brand strategy agency designed to build thriving brand stories.
Connect with us:
- Website
Why does strategy matter for business and brand?
Jon Vann Sprecher, Associate Director of Creative Strategy at Beutler Ink, dives into the ingenuity of human-focused brand strategy and agency work.
This episode will give you the tools to grow the strategy for your brand.
Connect with Beutler Ink:
- Website
__________
PARABLE Brand is a brand strategy agency designed to build thriving brand stories.
Connect with us:
- Website
Why does strategy matter for business and brand?
Corey Swann, Fractional CMO and business leader, dives into the importance of work/life balance and strategy in business.
This episode will give you the tools to grow the strategy for your brand.
Connect with Corey:
- Website
__________
PARABLE Brand is a brand strategy agency designed to build thriving brand stories.
Connect with us:
- Website
Who am I?? What is my brand??
Juliet Peay is the founder of Your Personal Brand Coach and a true storyteller/copywriter at heart. Dive in with Juliet to amplify your inner brand celebrity.
This episode will give you the tools to grow in your identity and subsequently grow your brand.
Connect with Juliet:
- Website
__________
PARABLE Brand is a brand strategy agency designed to build thriving brand stories.
Connect with us:
- Website
If you are a CEO, owner, VP-level leader, or strategist and feel like your messaging is as confusing as a Christopher Nolan movie, this podcast is for you.
Hey 👋🏻, we’re PARABLE Brand and we're on a mission to simplify brand strategy so that companies can increase employee engagement & client retention.
On this episode, our Founder, Luke Frazier, dives into the importance of implementing brand strategy with a Brand Audit.
Dive in, the water's warm.
How can we improve our leadership? Why does that matter for our brand
Sean Litvak is a sales professional and author of Proverbs for Leadership. Over his tenure building and leading teams, Sean has acquired a certain set of perspectives and skills that have led him to grow as a better person and better leader.
This episode will give you the tools to grow in your leadership and subsequently grow your brand.
Connect with Sean:
- Website
__________
PARABLE Brand is a brand strategy agency designed to build thriving brand stories.
Connect with us:
- Website
Can brands really deliver better brain food?
Will Nitze, founder & CEO of IQBar & IQCo, has been on the journey to make more brain-nutritious foods for the doers of the world. IQBar began as an idea and has now grown into a reputable CPG Brand that disrupts the way we think about nutrition.
This episode is chalk full of nutritious brain food musings about all things brand building, team culture, and the future of IQBar.
Connect with Will:
- Website
__________
PARABLE Brand is a brand strategy agency designed to build thriving brand stories.
Connect with us:
- Website
How can we bring joy into our workplace?
Building a brand, a company, a story - it's more than just making money. It can be filled with joy along the way.
Cindi Cohn is an author, speaker, edu-trainer, and highly energetic human being. On this episode, she shares her own journey to JOY. She dives into her struggles with depression, finding joy in speaking life, and gives us practical steps to bring MORE joy into our own lives and workplaces.
Connect with Cindi:
- Website
__________
PARABLE Brand is a brand strategy agency designed to build thriving brand stories.
Connect with us:
- Website
It doesn’t matter what level of leader or what department you’re in, but YOU are a brand manager for your organization.
What does this all mean for customer success and client engagement?
Serve them at the clearest level possible.
This episode will briefly outline a few tips on how best be begin a brand management journey in terms of connecting with clients.
Build your own brand at www.parablestory.com
Become a brand manager at www.parablestory.com
If you are a CEO, owner, VP-level leader, or strategist and feel like your messaging is as confusing as a Christopher Nolan movie, this podcast is for you.
Hey 👋🏻, we’re PARABLE Brand and we're on a mission to simplify brand strategy so that companies can increase employee engagement & client retention.
On this episode, our Founder, Luke Frazier, dives into the importance of clarifying your message and brand strategy. He shares insight on the new PARABLE Brand identity.
Come on in, we promise the cacti 🌵 don't bite...
- There’s a reason for the cactus 🌵 … if you feel like you’re in the desert, the wilderness… there is a promised land in sight: stepping into your true, brand-authentic identity.
- Most brands are trying to be something else for themselves. We can help your brand be the promised land to someone else.
Micro Moments, Massive Impact.
On this week’s Story of Business Podcast we sit down with Impact Knoxville Founder & Leadership Guru, Jonathan Darling.
With a lot of his life full of people telling him wasn’t smart enough, good enough, or didn't have enough experience, Jonathan decided to go against the grain. With people making fake emails to discount and mock Jonathan’s leadership writing, he pressed in and kept writing. His drive for leadership and passion for writing has now led him to a best seller, hundreds of speaking opportunities, and a desire to impact the world.
Jonathan’s articles, book, and leadership conference were born out of speaking life into dreams placed on his heart by God. Today, he inspires thousands of people to make the most out of every moment they’re here on this earth.
In this episode, Jonathan breaks down his journey, the highs and lows of starting a speaking career, and how speaking life into an apple will keep it from rotting.
Listen in to receive practical business wisdom, learn how to lead with love, & what it means to live by mirco moments.
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Connect with Jonathan:
Web - www.jonathandarling.net
Instagram - https://www.instagram.com/thejonathandarling/
LinkedIN - https://www.linkedin.com/in/jonathandarling44/
Connect with PARABLE:
Web - www.parablestory.com
Instagram - https://www.instagram.com/parablebrand/
The Unagency
On this week’s Story in Business Podcast we sit down with RingoFire CEO & Founder, Brian Stearns.
When most people think of thriving start-ups nowadays, they might imagine a couple of 20-year old college dropouts with the next Uber or Apple. However, Brian is far from average. His first business venture was birthed after 8+ years in the corporate world, a journey back to school to achieve an MBA, and then, in his thirties, his business took off.
RingoFire was created from a place and time where marketing agencies were common to create and replicate across the world. Brian felt that the world didn’t just need another “we’ll help you 100x your reach and results” agency. The world needed the Unagency.
In this episode, Brian breaks down his journey, the highs and lows of starting a business post-corporate world, and how listening to grandma will make anyone a successful business owner.
Listen in to receive practical business wisdom, a heart of purpose, & learn how to listen to grandma.
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for more on Brian: @brianjstearns or www.ringofire.com
for more on PARABLE: @parablebrand or www.parablestory.com
Becoming Love
On this week’s Story in Business Podcast we sit down with Always Better Than Yesterday founder, Ryan Harltey.
There was a constant searching, in Ryan’s life, to pursue something meaningful. Meaningful work, meaningful relationships. Meaningful life. But nothing ever seemed to quite fulfill that pursuit.
A few years ago, Ryan had his relationship and family on the line. Through support from his Always Better Than Yesterday community and a newfound relationship with Jesus, Ryan found his north star.
In this episode, Ryan breaks down his journey, the highs and lows of running a business, and what it really means to pursue purpose.
Listen in to receive practical business wisdom, a heart of purpose, & learn how to become love.
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follow Ryan: https://ryanhartley.co.uk/
for more: www.parablestory.com
Purpose Driven Growth & Growth Driven Design.
On this week’s Story in Business Podcast we sit down with Austin-based web company, Glide Design, founder & CEO, Travis McAshan.
All throughout Travis’ life, he found himself in a tension of being productive and doing work that made an impact. From his very first job as a graphic designer, to working in a trailer, to starting Glide and a family, Travis has pursued purposeful and beautiful work.
Glide was founded on building Growth Driven Design for people & companies who are making an impact. That pursuit continues.
In this episode, Travis breaks down overcoming business challenges, finding purpose, and empowering our future business leaders.
Listen in to receive practical business wisdom, a heart of purpose, & clarity on making something beautiful.
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Follow Glide: www.glidedesign.com
Follow PARABLE: www.parablestory.com
Family Focused Business… over everything!
On this week’s Story in Business Podcast we sit down with Caster Studios owner & founder, Nick Caster.
Nick didn’t necessarily start out to build a creative studio. However, he picked up a camera at an early age and continued saying “yes” to opportunities that presented themselves. So much so, he soon found himself on sets with Disney actors and Hollywood film crews.
Continuing to pursue a good family life, Caster Studios was formed and the team has now created thousands of videos including an in-studio-produced kid’s show.
In this episode, Nick breaks down following his passion, learning how to start a company, and building a vision into reality to serve others.
Listen in to receive creative wisdom, practical application, and encouragement for your creative life!
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Follow: www.casterstudios.com
Envision Your Life!
On this week's Story in Business Podcast episode we sit down with King's Council Coaching co-founder and entrepreneur Rylee Meek.
Rylee is on a mission to build others up to live into their highest potential. Known as the 100 Million Dollar Man, Rylee has founded a multitude of businesses that have failed and succeeded. If we're talking business and selling, he gets it.
In this episode, Rylee breaks down the essentials to selling, developing a life vision, and learning how to serve better.
Listen in to receive vision, encouragement, and community.
www.parablebrand.com
Make it a Great Day!
On this week's Story in Business Podcast episode we sit down with @gratitudemovement.co founder, @danieldhack.
Daniel is on a mission to help everyone live life through a lens of gratitude. Through their lifestyle products, journals, and community outreach, @gratitudemovment.co stands to serve those who have struggled with mental health or those who have loved ones who have.
In honor of #MentalHealthAwareness month, Daniel shares his heart behind starting his company after the loss of his father.
Listen in to receive hope, support, and community.
*PARABLE Listeners receive a discount at checkout for anything @gratitudemovement.co with the code "TELLYOURSTORY" ***
www.parablestory.com