The MAP Martial Arts Professional: Recent Episodes
Thomas Clifford & Pete McHugh
Martial arts training should be a powerful tool for positive change. It should be constructive, not destructive. Join us as we discuss developing and cultivating a positive and constructive training environment.
It's crucial to establish, cultivate, and nurture the culture of your school. If not, it'll establish itself free of your influence- for better or worse. More often than not, it's for the worse.
Join us as we discuss the importance of understanding and embodying the identity of your school.
Join us as we discuss the enrollment process- from handling leads and rolling out the red carpet to training staff on the enrollment conference.
Is your marketing, advertising, and promotion congruent with the experience of being on your mat? Join us as we go back to the beginning and demystify social media marketing.
Martial Arts is a way of life, not a pastime. It's crucial to convey the idea that Black Belt is the minimum goal- not the final destination. Join us as we discuss belt exams, the meaning of black belt, and the importance of cultivating a culture of reciprocity and longevity.
Setting clear, concise, and attainable goals will help you and your team row the boat in the right direction. Join us as we discuss the importance of understanding and articulating your "why," and the importance of aligning your lofty goals with your mission statement.
Your ability to communicate, your willingness to grow as a leader, your social media presence... these things will dictate the level of influence you affect on your Tribe and Community.
Life is chaotic enough, your martial arts classroom shouldn't be. In this episode, we discuss the balance between certainty and variety, the structure of an effective class, and the crucial importance of anchoring the Training Effect.
You stand on the shoulders of giants, whether you’re aware of it or not.
Join us as we discuss the crucial importance of having mentors, your role as a mentor to staff, and the impact John Cokinos has had on Thomas Clifford personally and the martial arts as a whole.
Join us as we dive into staff development; from recognizing potential and onboarding your first employee, to building a world-class team and creating a culture of growth.
Procedures, processes, and protocols are important. But let’s not be mistaken, our product is what happens on the mat. Listen in as we discuss teaching philosophy, training methodologies, curriculum design, and more.
You converted the lead into a new student. What happens next is perhaps the most important part: the first 100 days.
In this episode, we discuss the extension conference, qualifying new members, the 7 magic questions, and more.
New members are the lifeblood of your school. Listen in as we discuss generating, managing, and converting inquires into new members.
Join us as we take a deep dive into the processes, procedures, principles, and more of growing and operating a successful martial arts school.
New members are the life-blood of our school. Jin us as we discuss marketing, advertising, and promotion strategies- which ones we've got the most control over, and which are the most important.