The Ambition Show Podcast: Recent Episodes
Ehren Muhammad
Advice and commentary podcast about how to succeed as an urban entrepreneur and a minority small business owner, from experienced entrepreneur. The Ambition Show podcast is hosted by Ehren Muhammad. An official Brand Builder from Chicago, IL.
ANNOUNCEMENTS:
✅New episodes every Thursday
✅A brief Q&A segment
✅SUBMIT your questions here: https://tally.so/r/wL26z2
SHOUT OUT to past guests Jeff Badu - https://www.badutaxservices.com/
Edgar Tejada - / edgar-eduardo-tejada
Jessi Bravo - / jessibravo
Paris - https://www.andshebakestoo.com/
Jason Tan - / jpctan
SUBSCRIBE to The Ambitious Newsletter: https://ehrenmuhammad.substack.com/s/...
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Forget the “New Year, New Me” fairy tale. This episode is for the people who are tired of waiting for permission, clarity, confidence, or some imaginary sign from the universe.
Episode 75 kicks off 2026 with one simple truth: nobody is ever ready and that’s exactly why you should start anyway.
In this episode of The Ambition Show Podcast, Ehren breaks down why momentum beats motivation, why career pivots are the smart move in today’s “plot twist economy,” and how creators can go from zero to something without burning out or overthinking every move.
If you’re an entrepreneur, creator, or career switcher staring at a blank page, this one’s for you. In this episode, we cover: The myth of being “ready” — and why waiting is the real risk Career switching in 2026 and why loyalty to broken systems is optional The Creator Starter Pack: one platform, one format, one message A simple 90-day blueprint to build momentum without overwhelm Why confidence comes after action, not before Creator Starter Checklist The Creator Starter Deck mentioned in this episode is available now.
👉 Grab it via the link to our Gumroad store below and start building instead of overthinking: Affiliate Disclosure This episode includes a brief segment featuring one of our affiliate sponsors.
While we only partner with brands we believe may provide value to our audience, The Ambition Show Podcast and its hosts are not responsible or liable for any products, services, claims, or outcomes associated with our sponsors.
Always do your own due diligence before making a purchase.
Support the show Subscribe for weekly conversations on entrepreneurship, creators, and building something real Hit the notification bell so you don’t miss future episodes Share this episode with someone who’s been “getting ready” for way too long Links & Resources
🎒 Creator Starter Deck (Gumroad): https://ehrenthebrandbuilder.gumroad.com/l/edlzf
🌐 Official Website: www.ambitionshow.com/ 📩 Sign up for the FREE Ambitious Newsletter: Start messy. Start nervous.
Just start. Because nobody ever changed their life by waiting to feel ready.
You’re tuned into The Ambition Show, let's address a major concern for the ambitious, and today we’re breaking down one of the realest crossroads every creator and aspiring entrepreneur faces:When does a side hustle stop being a hobby and start becoming an asset?
How do you take your side hustle full-time… and make sure it pays the bills? Making sure it is not just your dream.
- VIRTUAL MENTORS
- THE GAME PLAN
TAKE-A-WAYS - TAKE ACTIONWHAT TO READ “The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future” by CHRIS GUILLEBEAU:
- About the author:
- Chris Guillebeau is an American author, entrepreneur, blogger, and speaker. He initially received attention for his entrepreneurship and travel blog, The Art of Non-Conformity, which led to the publication of a book of the same name in 2010.
- How to purchase the book:
- https://amzn.to/4jclV2u
- Purchase on Readinggraphics
- https://readingraphics.com/product/download-the-100-startup-summary-in-pdf-audio-graphic/?ref=32944
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Today, we interview Dorothy Woods, who shares how mentors and networking have helped her business grow and thrive.SCORE is a nonprofit with over 300 chapters nationwide, connecting entrepreneurs with experienced volunteer mentors from a range of industries.
Mentoring is available both in-person and virtually, and many webinars are still free.
WHAT TO READTHE 15 INVALUABLE LAWS OF GROWTH” by JOHN C. MAXWELL
- How to purchase the book
- https://amzn.to/3LxA9MZ
“START WITH WHY” by SIMON SINEK
- How to purchase the book on Amazon:
- https://amzn.to/4k55uGe
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Plant stores and nursery businesses have seen some great and challenging days over the last few years. But opportunities are growing again, and if you have seen the boom and are thinking of jumping into this field of dreams, you need to know that it will not be all roses and rainbows; there are some thorns to be aware of. So let's get it.And there are many more puns to come, so brace yourself.
- Plant Store Trends
- Strategies for Shop Owners
CHICAGO PLANT SHOP LOCATIONS WITH CAFES :* CASA CACTUS: https://g.co/kgs/gXb3Mc4 * BOTANICAL CAFE: https://g.co/kgs/y8YxH8C * PLANT SHOP CHICAGO: https://g.co/kgs/yGFvMXo * CHARMERS: https://www.charmerscafe.com/
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Who, what, where, and “How”, for that matter, “When” did Search Engine Optimization die? Who did it? SEO has been dead for a while now, and there are many culprits. We get to the bottom of the changes that are occurring right now, how you protect and grow your business online, dame near for free if you know what we are going to cover in this episode of The Ambition Show Podcast, let's get it.1. WHAT EXACTLY AI SEARCH IS AND HOW IT DIFFERS FROM TRADITIONAL SEARCH 2. HOW TO OPTIMIZE YOUR CONTENT SPECIFICALLY FOR AI SEARCH AND LLMS 3. HOW SEO AND AI SEARCH CAN WORK TOGETHER (NOT AGAINST EACH OTHER) 4. AND THE BUSINESS BENEFITS OF IMPLEMENTING THESE PRACTICES
Book of the Episode “The Digital Mindset: What It Really Takes to Thrive in the Age of Data, Algorithms, and AI”
- Paul Leonardi (Author)
- Tsedal Neeley (Author)
- Link to purchase the book: https://amzn.to/44FflhA
STAY CONNECTEDVisit: https://www.ambitionshow.com/podcast
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Sometimes things are not as simple as you may think. Tough times typically mean that this industry will do very well. Well, maybe not this time. If you have watched one of the literally tens of thousands of videos about how AMAZING it is to make so much money selling used clothes and vintage items in person or online, then you need to catch this episode. Times are changing and not as certain. What do the facts and numbers say, and how should we prepare? Let's find out today.1. Economic Impact on Vintage and Thrift Stores 2. The Role of Online Marketplaces in the Growth of Thrift Stores 3. How Tariffs Influence the Popularity of Thrift Stores
List of 52 Second-Hand, Vintage, and Thrift Stores in Chicago: https://docs.google.com/spreadsheets/d/1n5FlD9gohTQZuIPmT8pUkwHzav1iHgdoclgzm2XdbqU/edit?usp=sharing
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Learn how Chicago is celebrating and how thrift and vintage stores are being impactedBlock Club Chicago: https://blockclubchicago.org/2025/02/19/chicago-vintage-stores-launch-national-vintage-store-day/
WGN-TV: https://wgntv.com/midday-news/style-files-check-out-vintage-store-day/
Fashion and the desire to look great, rock your culture, and show off your unique style are global. And the brands that are jumping off the fashion runways in Africa are turning heads and creating trends all over the world, and what better timing right here in my hometown, we have the Fashion Africa exhibit featuring some of the biggest and most talented fashion brands from all over Africa. Today, we get into what it takes to create and establish a global fashion brand and interview one of the designers and brand owners to watch out for, Aimee Kionme, owner of Liupita Fabrics.1. INTERVIEW WITH AIMEE 2. HIGHLIGHTING FASHION BRANDS FROM AFRICA 3. MOST IMPORTANT MARKETING AND SALES CHANNEL
WHAT TO READ: “Brand Elevation: Lessons in Uber-Branding”* About the author: Wolfgang Schaefer * How to purchase the book: https://amzn.to/4iibHO4
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Your Brand Is Hard To Build And Easy To Lose. But With The Tools In Canva, You Can Create Essential Brand Resources And Protect Your Look, Name, And Message Online. Today, We Share The Brand Tools In Canva, And These Are The Best To Protect Your Brand. Let’s Get It.
- WHAT IS BRANDING
- WHY IS IT IMPORTANT TO PROTECT YOUR BRAND?
- WHY USE CANVA TO PROTECT YOUR BRAND
- CANVA BRAND TOOLS
Book of the Episode * Author: Austin Kleon * Link to purchase the book: https://amzn.to/3RI4yvm
STAY CONNECTEDVisit: https://www.ambitionshow.com/podcast
Connect and Free Resources: https://www.ambitionshow.com/blog
We’re diving into one of the most inspiring tech stories of the last decade—the incredible underdog journey of Canva. We’ll examine how this Aussie startup rose from humble beginnings to challenge the design industry giant Adobe, how it made design accessible to all, and the powerful features Canva offers today that every entrepreneur and small business owner should know.* The Origin of Canva * Canva vs. The Giants * Brand Values in Action * Tools Every Small Business Should Know * Real Business Impact
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What is Substack? Is it the right place for creators looking for a platform to promote their work, build community, and profit from their passion? Today, in the Ambition Show Podcast—Let's Get It, we discuss this and more with one of the best creators on Substack.1. What is Substack 2. Interview with Landon Poburan 3. The Pros and Cons of Substack
Guest: Landon PouburanSerial entrepreneur, marketing strategist, and digital writer. Minimalist marketing for online coaches and creators selling digital products and programs.
Find more: https://landonpoburan.substack.com/
Follow here: https://modernmediabuying.substack.com/
Book of the Episode * Book name: “Substack Mastery: Insider Secrets from a Content Strategist & Seasoned Author: Learn the Basics, Stay Motivated, Grow Your Paid Subscribers, & Thrive with a Community” * Author’s Full Name: Dr. Mehmet Yildiz * How to purchase the book: https://amzn.to/4hUgepl
STAY CONNECTEDEhren’s Substack: https://ehrenmuhammad.substack.com/
Visit: https://www.ambitionshow.com/podcast
Connect and Free Resources: https://www.ambitionshow.com/blog
We chatted with Mike and Nando, the owners of Cafe Urbano Avondale.They take us through the journey of what it is like to start a business with friends. How they overcame the challenges that impacted small businesses and cafe owners. Location: 3288 N Elston Ave, Chicago, IL 60618Link: https://g.co/kgs/LSbLu4m 🍵My favorite drink: Iced Horchata Latte with Caramel or Americano Grab your coffee, settle in, and let’s get it!✅THE CAFE BUSINESS - CURRENT LANDSCAPE✅INTERVIEW WITH MIKE AND NANDO✅PARTNERSHIP BEST PRACTICESBook of the Episode * Name of the book: “What Got You Here Won't Get You There: How Successful People Become Even More Successful” * Author: Marshall Goldsmith * Buy here: https://amzn.to/4jozq03
STAY CONNECTEDVisit: https://www.ambitionshow.com/podcast
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If you’ve ever wanted to start an online magazine, blog, or niche publication, this episode is for you. We’ll cover the best platforms, the marketing moves you need to make, and the top ways to turn your webzine into a revenue-generating machine. Let’s get into it!* + CHOOSING THE RIGHT PLATFORM + GROWING YOUR AUDIENCE + MONETIZATION STRATEGIES + SUCCESS STORIES
Book of the Episode * Link to Medium Publication List: https://ehrenmuhammad.medium.com/list/submission-guidelines-for-medium-publications-64f734deb4b5
FREE TAKE-A-WAYS - TAKE ACTION* 🔗Medium Publication Live Event: https://www.eventbrite.com/o/ehren-muhammad-28899340157
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Whether you're looking to market your services, generate leads, or create a consistent online revenue stream, groups can be a game-changer. Stick around as we break down the strategies you need to succeed 1. Why Social Media Groups Are a Goldmine for Business 2. Finding the Right Groups for Your Business 3. How to Position Yourself as a Go-To Expert
Book of the Episode * Name of the book: “SUPERFANS” * Author’s Full Name: PAT FLYNN * Link to purchase the book: https://amzn.to/3Rw0n5C
STAY CONNECTEDVisit: https://www.ambitionshow.com/podcast
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Podcasting is growing and it is the best way to find and connect with new audiences because they are easy to start and sustain, easy to scale, and can be very profitable because of the low cost to start. So head over to a computer, open up a Google Doc to take notes, and plot your steps to get started. We will discuss how to get started and hear from an entrepreneur who started her podcast and works with many others.In this episode, we get into:1. PODCASTING 101 2. INTERVIEW with JESSI BRAVO 3. HOW TO START A PODCAST AS A MARKETING CHANNEL
Book of the Episode “Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business” by Pat Flynn
- Purchase here: https://amzn.to/3Rp6DMn
STAY CONNECTEDVisit: https://www.ambitionshow.com/podcast
Connect and Free Resources: https://www.ambitionshow.com/blog
Paying your taxes is the most annoying yet critical action for your business. Do it to keep the man off your back. Today, we are joined by the professional Wealth Builder himself, Jeff Badu. A five-time published author and CPA, he will share his journey, the impact he has made helping small businesses, and some advice for this crazy tax season.So listen now and don’t end up like Capone. Book of the Episode “RICH DAD POOR DAD” by Robert T. Kiyosaki
- Purchase here: https://amzn.to/3QUF39F
“INFINITE EXPANSION: How To Infinitely Expand Your Vision Of Abundance” by Jeff Badu
- Purchase here: https://amzn.to/4hVz3se
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One of the keys to success is to start small and make the most of every step. Now let's break it down from the philosophy of one of the most influential business minds of all time. 1. STARTING SMALL 2. BEST PRACTICES FOR GROWTH
Book of the Episode * “The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses ” by Eric Ries * How to purchase the book: https://amzn.to/4iN68r4
TAKE-A-WAYS - TAKE ACTION* SCORE Mentors: https://www.score.org/search-mentors * Small Business Growth Planner – A customizable workbook to set goals and map out strategies: https://www.canva.com/design/DAGdegbAsik/RWzP_4CQpNrvrg01SxOX3w/view?utm_content=DAGdegbAsik&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink&mode=preview * Check out the Audio version and this awesome infographic of the timeless book by Carnegie; here is a link to the modern resource to learn the tips Carnegie shared and you can apply them as you go: https://readingraphics.com/product/how-to-win-friends-and-influence-people-book/?ref=32944
STAY CONNECTEDVisit: https://www.ambitionshow.com/podcast
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DO YOU KNOW WHO YOU ARE TALKING TOO?Numerous studies have shown that the most effective and profitable marketing activities are those developed by those who understand and are from their target audience's communities. Right now small businesses have an unprecedented opportunity to take advantage of a critical factor in a corporation's opportunity to grow their business: authentically championing inclusion and diversity. What does that entail and how can your business do this? You’ll know by the end of this episode!* WHAT IS DEI AND INCLUSIVE MARKETING * CURRENT LANDSCAPE * HOW THESE PRACTICES HELP YOUR BUSINESS * IMPACT TO YOUR BUSINESS
Book of the Episode * “Responsible Marketing: How to Create an Authentic and Inclusive Marketing Strategy” by Lola Bakare * How to purchase the book: https://amzn.to/40zKVtp
TAKE-A-WAYS - TAKE ACTION* What is inclusive marketing and DEI materials from the AMA: https://www.ama.org/ama-member-benefits/?return_url=https://www.ama.org/dei-diversity-equity-inclusion-marketing/
Cover image photo credit* Cover photos photographer: * https://www.canva.com/p/uberimages2/ * https://www.pexels.com/@gustavo-fring
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TODAY YOUTUBE TURNS 20! HAPPY VALENTINES DAY!
Let's get into the history of the platform and if you are a business owner, content marketer, entrepreneur, or advertiser we will share the FACTS you need to know.
- Key dates in YouTube History
- February 14, 2005, YouTube is an American social media and online video-sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim, three former employees of PayPal. Headquartered in San Bruno, California, it is the second-most-visited website in the world, after Google Search.
- April 23, 2005 "Me at the Zoo" is a YouTube video uploaded on April 23, 2005, recognized as the first video uploaded to the platform. The 19-second video features Jawed Karim, one of the co-founders of YouTube. His high school friend, Yakov Lapitsky recorded it.
- On December 15, 2005, YouTube the site launched officially and by that time the site was receiving 8 million views a day. Clips at the time were limited to 100 megabytes, as little as 30 seconds of footage.
WHAT TO READ “YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer” by Sean Cannell (Author), Benji Travis (Author)
WHO TO WATCH
Best channels to watch and learn about YouTube
- Pat Flynn: https://www.youtube.com/@patflynn
- Nick Nimmin https://www.youtube.com/@NickNimmin
- Nolan Molt: https://www.youtube.com/@nolanmolt
- MKBHD: https://www.youtube.com/@mkbhd
- Jade Beason: https://www.youtube.com/@JadeBeason
- Think Media: https://www.youtube.com/@ThinkMediaTV
Uber, Airbnb, and Canva what do they all have in common? They are Industry Disruptors!You can find a problem that others are overlooking, or others are creating and solve it. Or Find a new use for a product or service. Today you will learn what it takes to become a disruptor and make your small business explode. Could you be the next Amazon or Spotify? Let’s get it!.
HOW TO IDENTIFY INDUSTRIES THAT ARE READY TO BE DISRUPTED* Market complacency * Customer frustration * Tension points * Consolidated power * Outdated technology
WHAT TO READ
“21 Days to a Big Idea!: Creating Breakthrough Business Concepts” by Bryan W. Mattimore
A goal without a plan is a dream and in the words of Benjamin Franklin, “If you fail to plan you are planning to fail”, or was it Taylor Swift who said that? Anywho. If you are pursuing government grants and loans, funding from banks, or anyone else's money to help you start or grow your business, they will want to see your business plan. Don’t wait let's make this thing right now and go get this money. 1. ESSENTIALS TO ALL BUSINESS PLANS 2. BUSINESS PLAN FORMATS 3. BUSINESS PLAN SOFTWARE
Book of the Episode * “The Lean Startup” * Author: Eric Ries * Link to purchase the book: https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898
TAKE-A-WAYS - TAKE ACTION* Link to SCORE Mentor: https://www.score.org/chicago/local-mentors * Link to Business Model Canvas template in Canva: https://www.canva.com/design/DAGYEfoCet4/RfmVSAWmjdJbWi0nlt_vZA/view?utm_content=DAGYEfoCet4&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink&mode=preview
STAY CONNECTEDVisit: https://www.ambitionshow.com/podcast
Connect and Free Resources: https://www.ambitionshow.com/blog
What happens when the desire for recognition collides with the reality of pay-to-play awards and press coverage? In The Ambition Show Podcast: Episode 53, host Ehren Muhammad pulls back the curtain on a controversial trend reshaping the PR landscape. From navigating the ethical dilemmas of "buying" credibility to uncovering the power of earned media, this episode challenges entrepreneurs to rethink what it truly means to build trust and authority. Are you paying for vanity—or crafting a legacy? Don’t miss this eye-opening discussion about creating an authentic impact without compromising integrity.1. HOW PUBLIC RELATIONS WORKS 2. GROWING TREND
1. PAYING TO WIN AWARDS
2. PAYING FOR PRESS COVERAGE.
- WHAT IS EARNED MEDIA
-
A STEP-BY-STEP PUBLIC RELATIONS AND EARNED MEDIA PLAN
- GENERATE UNSOLICITED AND FREE PRESS COVERAGE
WHAT TO READ “Free PR: How to Get Chased By The Press Without Hiring a PR Firm” by Cameron Harold* 8-Second PR: New Public Relations Crash Course by Liz H. Kelly * How to purchase Free PR: How to Get Chased By The Press Without Hiring a PR Firm: https://amzn.to/4hbK4Wl * How to purchase 8-Second PR: New Public Relations Crash Course: https://amzn.to/4j9JWsi
TAKE-A-WAYS - TAKE ACTION* Press Kit Template for Business Coach in Canva (Talking Presentation)
+ https://bit.ly/BCPressKit
-
Links to Toastmasters International website
- https://bit.ly/4h9uhaT
STAY CONNECTEDVisit: https://www.ambitionshow.com/podcast
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Your business had dozens or hundreds of orders every day after years of barely breaking even and being challenged by inflation, increases in taxes, and the cost of doing business, and now because of one app your business is booming. Then with the singing of one law, all of your business prospects are gone. And you did nothing wrong - but you are still impacted. This is what COULD ha[pen if TikTok is banned in the largest, consumer market on the planet - the US. So what can you do to save your business? How did we get here? Today we get to the bottom of these questions and concerns and share how you can help your business.1. The Rise and Controversy of TikTok 2. TikTok’s Impact on Small Businesses 3. Preparing for a Life Without TikTok 4. Final Thoughts and Actionable Tips
Book of the Episode WHAT TO WATCH “ESSAYS ABOUT TIKTOK”
- “The Insane Truth About TikTok” by Magnates Media
- ‘This app saved our business’: Small businesses are bracing for a TikTok banby Eve Upton Clark on Fast Company
- “What happens if the US bans TikTok?” by Io Dodds
Cover image photo credit* Cover by Marilou Zanoria * LinkedIn link: https://www.linkedin.com/in/marilouzanoria/
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It's 2025, and industry leaders have highlighted several key marketing trends poised to shape the landscape since the end of last year, and it keeps going. So, let's review these trends and add them to your strategies and activities starting today.1. TOP 15 TRENDS 2. WHAT TO DO AND HOW TO PREPARE
AFFILIATE LINKS:Course in AI: https://bit.ly/ehren-udemy-home
HubSpot AI Tools: https://hubspot.sjv.io/c/2416110/1833917/12893
HubSpot CRM: https://hubspot.sjv.io/c/2416110/1084927/12893
HubSpot CRM Spanish: https://hubspot.sjv.io/c/2416110/2209151/12893
WHAT TO READ “HUBSPOT BLOG”HubSpot: https://www.hubspot.com/our-story
Stay up to date on everything that is changing in Marketing Technology
Some of the best training videos on how to use their tools and others
A Free industry-leading CRM
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The show has come a long way since 2019 when I first thought of making a podcast. The podcast landscape has changed a lot. Let's review the journey, what has happened in the meantime, and what we think will happen next. STAY CONNECTEDVisit: https://www.ambitionshow.com/podcast
Connect and Free Resources: https://www.ambitionshow.com/blog
FOR DECADES, OUR CULTURE HAS GLORIFIED THE “DREAM JOB.” IT’S OFTEN PAINTED AS THE ULTIMATE LIFE GOAL—A SINGULAR DESTINATION WHERE FULFILLMENT, HAPPINESS, AND SELF-WORTH CONVERGE. BUT WHAT IF THIS NOTION IS NOT ONLY IMPRACTICAL BUT ALSO POTENTIALLY DANGEROUS? 1. THE REALITY OF WORK 2. DO WHAT YOU LOVE AS SOON AS POSSIBLE 3. GOING FORWARD
Book of the Episode * “The Monk and the Riddle: The Art of Creating a Life While Making a Living” * Randy Komisar * https://www.amazon.com/Monk-Riddle-Creating-Making-Living/dp/1578516447/ref=sr_1_1?s=books&ie=UTF8&qid=1416868116&sr=1-1&keywords=monk+riddle&pebp=1416868121527&asc_refurl=https%3A%2F%2Fwww.businessinsider.com%2F&asc_source=browser&asc_campaign=commerce-pra&tag=biauto-46962-20
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WHAT DOES IT MEAN TO "INVEST IN YOURSELF." IF YOU ARE NOT HAPPY AND HEALTHY - YOUR FAMILY AND BUSINESS WON’T BE EITHER. WHAT BETTER TIME THAN NOW TO FIND OUT WHAT WORKS BEST FOR YOU? LET’S GET IT. 1. What does it mean to Invest in Yourself 2. METHODS TO INVEST IN YOURSELF
Cover image photo credit:* Name of the photographer: Jill Wellington * Pexels link: Photo by Jill Wellington: https://www.pexels.com/photo/lady-in-beach-silhouette-during-daytime-photography-40192/
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EVERY SUCCESSFUL STARTUP HAS USED ONE, AND EVERY LEAGUE HAS ONE - THE MVP. WHAT IS IT, AND HOW TO USE THESE TRIED AND TRUE FOR YOUR SMALL BUSINESS OR ENTREPRENEURIAL VENTURE? 1. WHAT IS AN MVP MINIMAL VALUABLE PRODUCT AND ITS IMPORTANCE 2. MAKE YOUR MVP 3. NOTABLE MENTION - MVP ALTERNATIVES
The variations and opinions of the MVP* Pete Sena’s MVE: https://ehandbook.com/mvp-is-over-you-need-to-think-about-mve-5a87bc7ca2ef * Rafayel Mkrtchyan’s MAP and MLP: https://medium.com/swlh/is-mvp-dead-what-you-should-know-about-mvp-and-map-7df02a1f711
TAKE-A-WAYS - TAKE ACTION* Best software to help create and launch a product
+ Canva: https://bit.ly/ehren4canva
+ Miro: https://bit.ly/EhrenMiroLink
+ Asana: https://bit.ly/3Wujct7
+ Envato: https://bit.ly/Ehren4Themes
+ LivePlan: https://bit.ly/49seiRv
Cover image photo credit* Name of the photographer * Pexels link: @ArthurHidden
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Connect and Free Resources: https://www.ambitionshow.com/blog
You can ALWAYS profit from your KNOWLEDGE and SKILLS. Selling educational content can be very profitable but many struggle because they fail in a few key areas. Today we go over how to leverage and profit from educational content marketing. 1. WHAT IS THE EDUCATIONAL CONTENT STRATEGY 2. WHY DOESN'T IT WORK FOR MOST 3. BECOME AN AUTHORITY 4. WHAT WILL AND WILL NOT WORK
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Do you have a business and trying to reach potential customers?Are you a creative entrepreneur trying to profit from your talent?Have you been holding yourself back from creating on the BEST platform for creators? Watch This - Then Start Your YouTube Channel!1. WHY THE TIME IS NOW 2. DON’T HOLD BACK 3. HOW TO OVERCOME WHATEVER 4. WHAT YOU NEED TO GET STARTED 5. WORDS TO MOVE BY 6. MORE THAN QUOTES - GET ACTIVE
TAKE-A-WAYS - TAKE ACTION* Video script template https://docs.google.com/document/d/1oUq6dxJ1dRCa0akBnagWQYeIvWSf13jUalevH1j2CVM/edit?usp=sharing * Canva YouTube Thumbnail template: https://www.canva.com/design/DAGZ_cnrZSE/wH46Xa9YFaf8mX0O7ACJdg/view?utm_content=DAGZ_cnrZSE&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink&mode=preview * Canva Bumper template: https://www.canva.com/design/DAGZ_UVXyNk/Dq6h_Lh7H23xD6rhk72IJA/view?utm_content=DAGZ_UVXyNk&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink&mode=preview
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Making money while you sleep sounds fantastic and is the epitome of passive income.You can’t be more passive than earning the money you need to pay your rent while you dream and snore the night away.The easiest method to do this if you are a freelancer or an entrepreneur is to create and sell digital products. But is it as easy and lucrative as the many articles and gurus will have you believe? Well, let's find out right now!1. What Are Digital Products 2. How to Make Digital Products 3. Why Are Digital Products So Important 4. Where and How to Sell Digital Products
TAKE-A-WAYS - TAKE ACTION* Digital Products Tips And Advice
+ Medium reading list: https://ehrenmuhammad.medium.com/list/digital-products-tips-and-advice-3d873db95b38
-
What's Next for the U.S. Job Market? A Look at 2025’s Employment Landscape
- Megan Rose, S. https://www.linkedin.com/pulse/whats-next-us-job-market-look-2025s-employment-megan-rose-shrm-cp-vefuc/
-
Do THIS to Sell More Digital Products!
-
Jessica Stansberry
- https://www.youtube.com/@jessicastansberry/videos
-
How To Start a Business for $0 in 2024 Selling Digital Products
-
Aurelius Tjin
- https://www.youtube.com/watch?v=DcphPAAYufQ&t=573s
-
What Are Digital Products? Sell These 10 Products Online (2025)
-
Shopify
- https://www.shopify.com/blog/digital-products
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Ask your rich uncle for $1M and start your business like everyone else.Oh, it's not that easy? Well, duh. Today, we go over the REAL methods for getting support for your new venture.1. Start-Up Funding 1. StartEngine 2. Wefunder 3. Micro Ventures 2. Crowd Funding 1. Kickstarter 2. Indidiegogo 3. GoFundMe 3. Small Business Loans 1. Local Banks 2. Multinational Banks 3. SBA Loans
Book of the Episode * Author: SCOTT KUPOR * Book: “SECRETS OF SAND HILL ROAD” * Link to purchase the book: https://bit.ly/4gwviJO * Author: PETER THIEL AND BLAKE MASTERS * Book: “ZERO TO ONE: NOTES ON STARTUPS, OR HOW TO BUILD THE FUTURE” * Link to purchase the book: https://amzn.to/4fAzCGX * Summary of Zero to One + Stefania Druga https://medium.com/@Stefania_druga/zero-to-one-my-summary-of-peter-thiel-s-book-bbb1e3676457
TAKE-A-WAYS - TAKE ACTION* Start-Up Investor or Not Checklist (Google Doc): https://bit.ly/AmbitionShowFreeBee * Business Model Canvas (Canva): https://bit.ly/40cS584 * Use on Canva: https://bit.ly/3PdXYLM * Forbes List of Local Banks by State + https://www.forbes.com/lists/best-in-state-banks/
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WHAT GOOD IS YOUR WEBSITE IF NO ONE EVER SEES IT? THIS EPISODE WILL GIVE YOU THE DETAILS TO GET MEANINGFUL TRAFFIC TO YOUR CURRENT, REMODELED, OR BRAND-NEW WEBSITE! TODAY IS ALL ABOUT SEO - LET'S GET IT.1. Today, we will cover how to get started with SEO the right way: 1. TOPIC POINT 1 1. The Essentials of SEO 2. TOPIC POINT 2 1. The non-technical and more creative side 3. TOPIC POINT 3 1. The very technical side 4. TOPIC POINT 4 1. The most overlooked SEO practices that NO ONE IS TEACHING
Book of the Episode WHAT TO VISIT - BEST SEO EXPERTS* Neil Patel + https://neilpatel.com/blog/ * Rand Fishkin + https://moz.com/help + https://moz.com/blog + https://sparktoro.com/team/rand * SearchEngineJournal + https://www.searchenginejournal.com/
TAKE-A-WAYS - TAKE ACTION* Website workbook + Link to workbook + Click and Save a Copy: https://docs.google.com/spreadsheets/d/1TveZvA6L-zjNg1hlCIb6rcsmhqK0He--jPH3DNvKmsk/edit?usp=sharing * Link to Free website scan + https://www.emproltd.com/contact-8 * Beginners Guide to SEO + https://www.emproltd.com/post/a-beginner-s-guide-to-keywords-in-seo
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Why don’t you have a website for your business by now? If you rely on social media, a subscription community site, or a streaming site, you are leaving your business in the hands of another company. Today, we go over the website options you have so you can make the next best investment for you and your business. Let’s get it!* THE “BIG DOGS” MOST WELL-KNOWN WEBSITE BUILDERS + Who are the movers and shakers of this industry? * BEST BUILDERS BY INDUSTRY + These have the tools best for specific types of businesses but can work for any business. * HOW TO FIND THE RIGHT FIT FOR YOU + A quick checklist to find the right website builder for you and your business. * BEST PRACTICES + Final advice and tips.
Book of the Episode * Book: “Launch” * Author: Jeff Walker * Link to purchase the book
TAKE-A-WAYS - TAKE ACTION* Website workbook + Link to workbook + Click and Save a Copy: https://docs.google.com/spreadsheets/d/1TveZvA6L-zjNg1hlCIb6rcsmhqK0He--jPH3DNvKmsk/edit?usp=sharing
Cover image photo credit* Cover designer: https://www.linkedin.com/in/marilouzanoria/ * Name of the photographer: @studioroman on Canva
STAY CONNECTEDVisit: https://www.ambitionshow.com/podcast
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Shop Small Saturday is a prime opportunity for small businesses to connect with local customers, boost sales, and end the year on a high note. If you’re looking for practical, last-minute ideas to drive traffic and increase sales, you're in the right place, so let's get it 😉 .
Make this weekend count!
- 10 LAST-MINUTE IDEAS TO PROMOTE YOUR BUSINESS FOR SHOP SMALL
- 10 STRATEGIES SPECIFICALLY FOR ONLINE BUSINESSES
- TACTICS BEST FOR SERVICE-BASED BUSINESSES
STAY CONNECTED Visit: https://www.ambitionshow.com/podcast
Connect and Free Resources: https://www.ambitionshow.com/blog .
ShopSmall #SmallBusinessSaturday#motivation #ShopLocal #SupportSmallBusiness #SmallBizLove #ShopSmallBusiness
AI tools are software applications or platforms that use artificial intelligence to automate tasks, analyze data, and generate insights or outputs based on learned patterns. These tools can perform a wide range of functions, such as:
- Data Analysis: AI tools can quickly process large datasets, identify trends, and make predictions or recommendations (e.g., predictive analytics, market forecasting).
- Automation: AI-powered tools (e.g., chatbots and virtual assistants) can automate repetitive tasks, such as scheduling, email management, or customer support.
- Content Creation: AI tools can generate written content, code, images, or music based on prompts or datasets (e.g., text generators and image recognition tools).
- Natural Language Processing (NLP): AI can understand and generate human language, making it useful for language translation, sentiment analysis, or chatbots (e.g., language models like GPT).
- Personalization: AI tools analyze user behavior to personalize recommendations, content, or ads (e.g., recommendation engines in streaming services or online stores).
- Decision Support: AI can help businesses make data-driven decisions by providing insights from large volumes of information that would be difficult to analyze manually.
These tools rely on machine learning, neural networks, or other AI techniques to improve their performance over time and are increasingly used across industries to drive efficiency, creativity, and innovation.
- What AI Tools are and are NOT
- Getting the truth of what AI is and is not so you can make the best decision for your business and get work done.
- Best AI Tools for Research
- Where to start? Kicking off the research aspect of any project
- Best AI Tools for Writers
- These tools help you polish up your writing and become the digital editor you need. They can also help a great deal before you get your work in front of a professional editor/proofreader, which I always suggest.
WHAT TO READ WATCH
- YouTub channel: Andy Stapleton
- https://www.youtube.com/@DrAndyStapleton/videos
- YouTube channel: Simplilearn
- https://www.youtube.com/@SimplilearnOfficial
TAKE-A-WAYS = FREE OFFER(S)
- Big List of AI Prompts for Business Research and Writers: https://docs.google.com/document/d/1L8bNnbDOOYYV90k9jOCYBKbrTfXhrP-1IAMj11Z4o-0/edit?usp=sharing
- How To Make a Research Plan (Template): https://www.indeed.com/career-advice/career-development/how-to-write-research-plan
- Try Grammarly with me: https://www.grammarly.com/referrals/redeem?key=xtl9su0sqttb2l6r
Visit: https://www.ambitionshow.com/podcast
Connect and Free Resources: https://www.ambitionshow.com/blog
Hey everyone! Today, we’re discussing how to close the year strong, improve your productivity, and build the confidence you need to succeed in business and personally. This episode is for anyone who wants to take control of their year and not wait for January 1st to start making changes. Let’s jump right in!1. THREE CORE BUSINESS TIPS 2. PERSONAL PRODUCTIVITY TIPS
Book of the Episode * Mark Manson * The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life + https://amzn.to/3O4QjyT
TAKE-A-WAYS - TAKE ACTION + SMART Template: https://www.ambitionshow.com/smart-goals-free-esources * Link to using Asana for SMART Goal projects: https://asana.com/resources/smart-goals*
Cover image photo credit* Name of the photographer: STILLFX
STAY CONNECTEDVisit: https://www.ambitionshow.com/podcast
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- Technology has forever changed the world of work. As an entrepreneur, you can start your own business, build a team, and work however you want. Today, we speak with an entrepreneur who did just that. She shares her experiences and advice on how to get started and grow.
- Remote Work + Entrepreneurship
- Interview with Jessi Bravo
- Turn a challenge into an opportunity
- How to start as a Virtual Assistant
- Advice to be a successful Virtual Assistant
Book of the Episode * Title: “The 15 Invaluable Laws of Growth” * Author: John C. Maxwell * How to purchase the book + https://amzn.to/3LxA9MZ
TAKE-A-WAYS - TAKE ACTION* Project Management Tool: Asana is the best and most straightforward tool for managing clients and your life. + https://bit.ly/3Wujct7 * AI Tools: Rytr is the best AI writer for SEO copy, creating a brand voice, and help with blogging + https://rytr.me/?via=ehren * Canva: Create everything from eBooks, social media content, and pitch decks + https://bit.ly/ehren4canva
STAY CONNECTEDWEBSITE LINK:
Visit: https://www.ambitionshow.com/podcast
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The best way to stop trading your time for dollars is to develop multiple streams of revenue that create passive income. Today, that is precisely what we are going to do. By the end of this show, you should have at least one new revenue stream identified.
- PASSIVE INCOME: WHAT IT IS AND WHAT IT AIN'T
- What is passive income
- Biggest misunderstandings
- HOW TO MAKE IT AS AN ENTREPRENEUR
- Create. Sale. Earn
- Ownership
WHAT TO READ
The Guide to Passive Income: How Affluent Investors Build Generational Wealth” by Andrew Lanoie
- In an unprecedented time, millions realize they can no longer count on just their 9-5 job or one income stream. These pages contain the exact strategies Andrew Lanoie used to retire from the rat race in his 30s. And he will teach you 11 of the best income-generating assets available today. What Andrew is talking about is truly passive income. The kind you can make in your sleep. The type that trickles into your account each month or each quarter, regardless of whether or not you even get out of bed. Only by generating this kind of income can you achieve the type of financial freedom and wealth to enjoy life on your terms. With enough passive income, you can stop living a life of worry and start living one filled with abundance, confidence, and tranquillity.
- Three (3) key takeaways from the book and how it helps the listeners
- This book was written and published during the pandemic, so the
- This book is perfect for understanding how different assets can generate passive income and how to get started. You do not need to be a seasoned investor or someone that has a working knowledge of investing
- Not trendy. As an investor, especially one serious about creating long-term gains and consistent income, trendy topics or investment instruments are the opposite of what you want. Andrew goes in-depth about all the methods of generating passive income, starting from day one.
- How to purchase the book
- https://www.amazon.com/Guide-Passive-Income-Investors-Generational/dp/0578882213/ref=asc_df_0578882213/?tag=hyprod-20&linkCode=df0&hvadid=533302342524&hvpos=&hvnetw=g&hvrand=18243791418063818373&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9021744&hvtargid=pla-1384106414322&psc=1
TAKE-A-WAYS = FREE OFFER(S)
- Learn about investing on STASH: https://www.stash.com/learn
- Subscribe to the YouTube Channel: https://www.youtube.com/@theambitionshowpodcast
- Create your eBook from start to finish in Canva: https://www.canva.com/templates/?query=ebook
IMAGES USED* Video by Anna Nekrashevich: https://www.pexels.com/video/marketing-businessman-person-laptop-6794223/ * Video by Monstera Production: https://www.pexels.com/video/digital-art-showing-profit-maximization-6282186/ * Video by Tima Miroshnichenko: https://www.pexels.com/video/shiny-black-car-6873503/ * Video by Luis Quintero: https://www.pexels.com/video/close-up-view-of-a-camera-on-blur-background-1998560/ * Video by Anamul Rezwan: https://www.pexels.com/video/construction-site-1197802/ * Video by Pixabay: https://www.pexels.com/video/crane-856350/
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It is one of the fastest methods of starting a business. Dropshipping is popular for good reasons, and some platforms are better than others for this business model. But nothing is perfect, and today, we go over the good, the bad, and the often-overlooked aspects of dropshipping that you need to know before you start.1. What is Dropshipping 2. What No One Tells You About Dropshipping 3. Best Practice for Dropshipping 4. The top 10 things most will tell you before you start a dropshipping business. 1. From experience, what to do and not to do to start right 2. What makes Shopify the best platform for drop shipping?
Shopify Pro:Using professionally designed themes optimized for your dropshipping store is the best way to start your business on the path to success. Whether you are a first-time entrepreneur or a veteran, an optimized theme is necessary. It’s easy to use one of the team’s professionally developed SEO-ready Shopify dropshipping themes.
CLICK HERE: https://bit.ly/3xTavPD for the best themes to start your dropshipping passive income business!
My favorite themes for dropshipping and the top three categories for dropshipping stores:1. Consumer electronics 1. https://www.printful.com/blog/best-shopify-themes-for-dropshipping#h-warehouse 2. Apparel/Fashion 1. https://www.printful.com/blog/best-shopify-themes-for-dropshipping#h-dawn 3. Office supplies/equipment 1. https://www.printful.com/blog/best-shopify-themes-for-dropshipping#h-startup
Contact my team to install and optimize your Shopify store theme: https://bit.ly/3KVyWPu.
Book of the Episode No book suggestions in this episode. Instead, I have 2 of the best YouTube channels for you to follow and learn how to get the most out of your Shopify Dropshipping store.
- YouTube channel 1: Learn with Shopify - https://www.youtube.com/@learnwithshopify
- YouTube channel 2: Shopify Success - https://www.youtube.com/@Shopify-Success
- Blog: 50 of the Best Shopify Stores to Inspire You: https://www.shopify.com/blog/shopify-stores
- YouTube channel 3: My Wife Quit Her Job: https://www.youtube.com/@mywifequitherjob
TAKE-A-WAYS - TAKE ACTION* Product Inventory Workbook * Best deals on domains with Ionos
Cover image photo credit* @achira22-images
STAY CONNECTEDVisit: https://www.ambitionshow.com/podcast
Connect and Free Resources: https://www.ambitionshow.com/blog
A process will save your time and your mind. You are giving yourself a nice safety blanket to test within and help you create your best work. 1. What are Processes and Workflow, and the Benefits 2. How to create a Process and Workflow that work for you
Book of the Episode * Alston Kleon * “The Steal Like an Artist Journal” + How to purchase the book - https://austinkleon.com/journal/ - Audio Trilogy - https://austinkleon.com/steal-audiobook-trilogy/ - Austin’s newsletter https://austinkleon.substack.com/?r=2ers61&utm_campaign=subscribe-page-share-screen&utm_medium=web
TAKE-A-WAYS - TAKE ACTION* Sign up for Miro https://miro.com/signup/ * Sign up for Canva https://www.canva.com/free/
Cover image photo credit* Name of the photographer: Julia M Cameron * Pexels link: https://www.pexels.com/photo/top-view-photo-of-boy-drawing-on-white-paper-4144097/
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This is the podcast for creative entrepreneurs, the best for entrepreneurs of all ages, and the best for urban entrepreneurs, with the advice we all need to achieve our goals. For those who want to build their brands, the Ambition Show Podcast is a platform to help you grow your small business.Taking the first step can be the hardest, and leaving that steady paycheck, aka 9-to-5, can be extremely difficult.
Now, the entrepreneur's lifestyle isn’t easy, and it's not for everyone, especially at the same time.
But once you have that itch and find your passion, it's up to you to invest in yourself and pursue what makes you happy.
Today, we discuss what it takes to transition from a day job to turning your passion into your new career. Edgar Tejada, who successfully made that transition and owns Panama Tours Company, joins us.
TOPIC POINT 1: Find your passion and pursue it Find your passion and pursue it + There is a simple 3-step process - 1. Discovering and Defining Your Passion: * Self-Exploration: Identify what truly excites and motivates you. This can be hobbies, interests, or activities you lose track of time doing. Use tools like journaling or taking personality assessments to gain deeper insights. * Research and Validation: Once pinpointed your passion, research potential career paths. Look for examples of people who have successfully turned similar passions into professions and understand the market demand and opportunities. - 2. Skill Development and Mastery: * Education and Training: Invest time in learning and mastering the skills required to excel in your chosen field. This can include formal education, online courses, workshops, or self-directed learning. * Practical Experience: Gain hands-on experience through internships, volunteering, freelancing, or starting small personal projects. Real-world practice helps you refine your skills and build a portfolio that showcases your abilities. * + - 3. Building a Personal Brand and Network: * Personal Branding: Establish a solid brand that reflects your passion and expertise. Use social media, a personal website, and other platforms to share your journey, showcase your work, and connect with like-minded individuals. * Networking:* Actively build a network within your chosen industry. Attend industry events, join professional organizations, and connect with mentors who can provide guidance and support. Networking opens doors to opportunities and helps you stay inspired and informed. * + By focusing on these areas, you can effectively transition from having a passion to building a fulfilling and sustainable career around it.
TOPIC POINT 2: The transition from 9-to-5 to a startup interview with Edgar Tejada* We are joined by Edgar Tejada, who successfully made that transition and owns Panama Tours Company.
LEARNING FROM EXPERIENCE. INTERVIEW with Edgar Tejada* Welcome Edgar Tejada + With over 15 years of experience and a proven track record of driving growth, identifying opportunities, establishing partnerships, and promoting brand expansion, Edgar is the ideal guest to speak to all of us. + Holding strategy leadership roles with tech giants such as Dell and Samsung + Edgar has taken his vast leadership experience and passion for innovation to start multiple businesses. + Edgar took time from his busy schedule to share his journey from tech leadership to starting a boutique touring business * What they are knowledgeable about travel industry startup * Notable accomplishments + 1 - At Samsung, he led strategy and planning teams that supported 32+ countries, including all Central American and Caribbean nations. + 3 - He’s Vice President of Dealhappi, a worthy challenger of the crowned leader of deal sites like Groupon
And the man knows Panama like nobody else…this is my conversation with Edgar Tejada.
INTERVIEW QUESTIONS1. What is the Panama Tours Company? 2. What did you do before Panama Tours? 3. What inspired you to start Panama Tours Company? 4. What sets your company apart from other tours in Panama? 5. How do you promote and market your business? 6. How do you ensure your tour guides provide travelers with an authentic, immersive experience rather than just reciting scripted information? 7. With the rise of technology and online booking platforms, how do you maintain a personal touch and connection with your customers throughout their journey with your company? 8. Do you have any plans for your business that you want to share with our listeners? Remember, these are fellow entrepreneurs who love to travel.
WHAT TO READ “Be a Free Range Human”
- About the author: Marianne Cantwell
- How it relates to our topic
- Work and live the life that you want, not the life that others want you to live or you are told to.
- Positive and realistic stimulant to help you think outside of the box that others have put you and themselves in.
- Three (3) key takeaways from the book and how it helps the listeners
- Take away 1
- Unleashing your Passion for your career
- Take away 2
- Escaping career cage
- Take away 3
- Embrace your authentic voice
- Take away 1
- How to purchase the book
-
- https://www.amazon.com/Be-Free-Range-Human-Escape/dp/B0C9MVC3DD/ref=mp_s_a_1_1?crid=2QOV4R7L13BQW&dib=eyJ2IjoiMSJ9.P9yDtdndPxsJTelX1wTI_w.tiDGHoBy9hgksqXzAke-M5rF7dYInM8O6_D0JOEjr4Q&dib_tag=se&keywords=Be+a+Free+Range+Human+Marianne&qid=1714934024&s=audible&sprefix=be+a+free+range+human+marianne+%2Caps%2C354&sr=1-1
-
TAKE-A-WAYS = FREE OFFER(S)
Business plan - https://www.bplans.com/sample-business-plans/
Links to Research:
https://www.worldbank.org/en/country/panama/overview
https://www.worldatlas.com/articles/the-biggest-industries-in-panama.html
https://www.statista.com/topics/2847/panama/#topicOverview
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Welcome to season 2 of the Ambition Show Podcast! The business podcast created for entrepreneurs, providing advice from real-world experience for aspiring entrepreneurs and small business owners. This podcast is all-inclusive. Created with creative entrepreneurs, urban-based entrepreneurs, and entrepreneurs of color in mind. Hosted by the Brand Builder himself, Ehren Muhammad. Join us for another exciting season of The Ambition Show Podcast.
- Understanding the Four Essential Pillars of Business Success
- Get ready to unlock the secrets to business success with a breakdown of the Four Essential Pillars that form the foundation for growth and prosperity. By understanding these key elements, you'll be equipped to steer your business towards new heights and confidently navigate challenges.
- These core pillars are theoretical concepts and actionable strategies that can drive your business forward. Let's delve into each one to discover how they work together to create a solid framework for sustained growth and success.
Cultivating a Strong Company Culture to Foster Innovation and Success, Fostering a Positive Work Environment and Employee Engagement* Cultivating a Strong Company Culture to Foster Innovation and Success, Fostering a Positive Work Environment and Employee Engagement * Creating a strong company culture is the foundation for fostering innovation and achieving success. Organizations can unlock their full potential by nurturing a positive work environment and prioritizing employee engagement. * The importance of corporate culture cannot be overstated. It sets the tone for how employees interact, collaborate, and innovate. When a positive work environment is cultivated, employees feel valued and motivated to contribute their best work. * Implementing effective employee engagement strategies is critical to fostering a culture of innovation. By empowering employees to share ideas, collaborate freely, and take ownership of their work, companies can drive creativity and productivity to new heights. * Your leadership style will greatly influence the culture of your brand and business.
The Power of Marketing: Elevating Your Brand and Connecting with CustomersMarketing is not just about selling a product or service; it's about creating a connection with your audience. You can elevate your brand to new heights and forge strong customer relationships by leveraging effective marketing strategies.
To elevate your brand, you must employ innovative marketing techniques that set you apart. By understanding the needs and preferences of your target audience, you can tailor your messaging and branding to resonate with them on a deeper level.
Effective marketing campaigns are crucial to capturing consumers' attention and driving engagement. Through compelling storytelling, eye-catching visuals, and strategic messaging, you can create campaigns that promote your products and foster a sense of community and belonging among your customer base.
By prioritizing customer connection through marketing efforts, you can build trust, loyalty, and long-lasting relationships that will benefit your brand for years. Marketing has the power to not only drive sales but also create meaningful connections that turn customers into brand advocates.
How to create a Marketing Plan around Customer ExperienceCustomer experience marketing is a crucial aspect of growing your customer base. Customers who have a positive experience with your company are likelier to become advocates and promote your brand. This can result in reaching new customers through word-of-mouth advertising. Ultimately, it can increase revenues, retention rates, and brand loyalty.
How to create a customer experience marketing strategy1. Create a clear customer experience vision. 2. Understand your target audience. 3. Establish an emotional connection. 4. Monitor and respond to reviews. 5. Implement changes in response to reviews and testimonials. 6. Build a brand personality (be authentic, honest, and 7. Identify your churn rate. * Per Salesforce: The Churn rate is when customers stop doing business with a company over a period. Churn may also apply to the number of subscribers who cancel or don't renew a subscription. The ideal churn rate for mature and established companies is 5% to 7% annually and less than 1% monthly churn.
The Power of Sales Strategies in Driving Revenue and GrowthSales strategies are the backbone of any successful business, driving revenue and fueling growth. Companies can boost their sales performance and achieve remarkable results by implementing effective sales tactics and revenue generation techniques.
From innovative approaches to time-tested methods, the power of sales strategies lies in their ability to connect with customers, understand their needs, and provide solutions that drive value. By mastering the art of sales tactics for success, businesses can create a sustainable path toward increased revenue and accelerated growth.
Developing a Sales Process then the Team.Design your sales funnel.
- Prospecting
- Use your customer avatar to identify who you are looking for and how to find them.
- Research at a high, general level of knowing your audience, not fans and customers just yet
- This is the quantity stage.
Connect and qualify leads.* Make your presence known to the audience. * Create content they will value and respond to qualify those you will take to the next step. * This is where you will identify those who are interested in your services, products, and the value you bring
Tailor your proposals and pitches.* Quality over quantity at this point
Handle objections.* You will hear NO more than you hear YES. How will you handle that? * Learn from every presentation and meeting * Focus on value less than
Close the deal.* Now the real work begins - don’t wait until the customer signs the deal
Nurture and continue to sell.* Communication is the key - listen more than you speak * Under promise - over deliver - deliver on time, keep the channels open and regular * Leverage the deliverables as materials to promote your work
Hubspot has a great Sales Plan Template to leverage in this article: https://blog.hubspot.com/sales/sales-process-
Sales Platforms and Tools1. About Hubspot * HubSpot CRM Platform — Generate leads, close deals, and create remarkable customer experiences. Learn how to grow your business with a demo of HubSpot's software. Works With Any Website. All-on-One Software. Global Support. No-Hassle Integrations. * Hubspot Pros and Cons
About Salesforce* Although Salesforce started as a Software as a Service (SaaS) company, it has grown into a Platform as a Service (PaaS) company.
It means that their customers can buy not only a ready-to-use Salesforce CRM system but also build their framework components (Lightning components) and custom apps on top of the Salesforce Lightning platform (Force.com), become Salesforce partners and then market these software products on its app marketplace – AppExchange.
Also, Salesforce encourages users and companies to know their platform capabilities and features better and join their online training hub, Trailhead, where they can get educational resources from learning modules like “Salesforce Platform Basics” or expert support from the Trailblazer Community. To date, Salesforce has had over 150,000 customers worldwide. It is behind the scenes of business behemoths such as American Express, Sony, the Coca-Cola Enterprise, the Charles Schwab Corporation, TD Ameritrade, and others.
Now, Salesforce dominates the CRM market with over 20% market share, and its share prices will only increase.
The company is also famous for its company and product acquisitions. Among the latest and most significant ones are ClickSoftware, Mulesoft, and Tableau. Why do so many businesses, from start-ups to Fortune 500, jump on the Salesforce train?
* Salesforce Pros and Cons
About Honeybook* HoneyBook is the centralized clientflow management platform that empowers independent businesses to deliver remarkable client experiences and confidently operate. Use one platform to see what’s happening with all projects. Manage each stage, from inquiry to payment—and everything in between. Keep invoices, contracts, and all other vital files organized in one space. HoneyBook's client flow management software is easily accessible to you and your clients from anywhere. HoneyBook integrates with tools such as QuickBooks, Calendly, Zapier, Gmail, and Google Calendar. * Honeybook Pros and Cons
About Zoho CRM* Zoho CRM is an award-winning CRM trusted by a global network of over 250,000 businesses in 180 countries to convert more leads, engage with customers, and grow their revenue. Zoho CRM is a single repository that combines your sales, marketing, and customer support activities and streamlines your process, policy, and people in one platform. * Zoho CRM Pros and Cons
About Adobe Marketo* Adobe Marketo Engage: an all-in-one marketing solution. Attract, segment, and nurture customers with precision. Track every touchpoint to measure success. Say goodbye to generic campaigns and unqualified leads. Embrace effective engagement! * Pros and Cons * Not a traditional CRM
Test and Refine1. Create scripts and templates 2. Do A/B testing 3. Test on other sales professionals and mentors 4. Capture feedback
Mastering Money Management: Financial Practices for Sustainable GrowthMastering money management is critical to achieving sustainable growth in both personal and business finances. By implementing intelligent financial management tips and best practices, individuals and companies can pave the way for long-term success.
From creating effective financial plans to adopting sustainable growth strategies, mastering money management is essential for securing a stable financial future. Individuals and businesses can confidently navigate economic challenges and achieve their long-term goals by focusing on sound financial practices.
- Keep your accounts separate.
- Create a target financial goal and align goals to the sales process and marketing plan.
- Record every transaction in one place - make a schedule to
- Go slow, focus on steady growth for long-term success
- Take on little to no debt when you start
- Work with an experienced professional to start and learn how to monitor your money, do taxes and payroll, and measure success.
Conclusion: Integrating These Pillars to Create a Resilient and Successful Business Model* In conclusion, integrating these pillars is the key to building a resilient and successful business model. By leveraging technology, focusing on customer experience, and fostering innovation, businesses can adapt to changing market conditions and thrive in the long run. * Remember, it's not just about implementing these strategies individually but about weaving them together seamlessly to create a strong foundation for growth and sustainability. Embrace change, stay customer-centric, and never stop innovating - this is the recipe for success in today's dynamic business landscape!
WHAT TO READ “Good to Great: Why Some Companies Make the Leap...And Others Don't ”
- About the author: Jim Collins
- How to purchase the book
- https://amzn.to/49N2Q2u
TAKE-A-WAYS = FREE OFFER(S)
- Bplans templates: https://bit.ly/3o5ozQU
- LivePlan; Bplans for Startup: https://bit.ly/49seiRv
- Use Rtyr to help write your ideas and whit research https://rytr.me/?via=ehren
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What was once a misunderstood and looked down upon business practice has quickly become the standard. Outsourcing could be the operating model you need to start or grow your business.
Outsourcing describes when a business obtains a product or service from an outside provider, rather than handling it in-house. As a small business, outsourcing allows you to get more done and trust important tasks and processes to professionals, without having to actually grow your full-time team in a significant way.
The Pros and Cons of Outsourcing* PROS + Keep Payroll low + Easier Tax process + Reduces operating expenses + Cost effective + SBA article: https://www.sba.gov/blog/10-small-business-functions-can-be-easily-outsourced#:~:text=Outsourcing%20describes%20when%20a%20business,team%20in%20a%20significant%20way. * CONS + Brain Drain + Increase Unemployment Rate + Investopedia article: https://www.investopedia.com/financial-edge/0312/4-ways-outsourcing-damages-industry.aspx
How Outsourcing generates revenue* Free up time for FTEs * Outsourcing as a business + Recruiting and Subcontracting * Referrals + Bring value to your network + Earn income from affiliations * I grew my team into an agency + Outsourced SEO and Graphic Design services
WHAT TO READ “Idea to Execution: How to Optimize, Automate, and Outsource Everything in Your Business” by Ari Meisel and Nick Sonnenberg
- How to purchase the book: https://www.amazon.com/Idea-Execution-Optimize-Outsource-Everything/dp/1619615053/ref=asc_df_1619615053/?tag=hyprod-20&linkCode=df0&hvadid=266029226073&hvpos=&hvnetw=g&hvrand=7768083813816042855&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9021734&hvtargid=pla-439805368311&psc=1&mcid=1c643f157f1c3a70b5f0169a75d800d9&gclid=Cj0KCQjwiMmwBhDmARIsABeQ7xQrHZ_-wGpA7kgVVg5lpuO-i9WC-fRad_LYMjUf7ptaWLJMD1HG6xEaAoAyEALw_wcB
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We all have that friend - “Man, I just started a businessman, and I’m looking for people like you to be a part of something bigger.”
Whether it's insurance, finance, beauty, or fashion, we have all had a run-in with someone selling something. Still, instead of selling products, they are more focused on growing the number of members, distributors, direct sellers, or whatever their organization calls them. In this episode, we examine the business model of Multi Level Marketing.
- WHAT IS MULTI-LEVEL MARKETING
- Multi-level marketing (MLM) companies are involved in selling products and services by using a non-salaried workforce in a pyramid-structured commission system.
- These companies are also referred to as referral or network marketing companies. According to a 2021 report issued by Grand View Research, the size of the MLM industry stood at $189.71 billion by the end of 2021.
- The industry is projected to experience an annual growth rate of 6. 1% from 2022 to 2028, reaching a substantial size of $286. 7 billion. As of 2021, the Asia Pacific region holds the largest market share at 45%. MLM companies are gaining market share in key economies such as China, India, and Indonesia.
- Many MLM models are legal, but there are also illegal operations run as pyramid schemes, and this has cast some negative light on legitimate MLM businesses.
- Multilevel marketing is a legitimate business strategy that certain direct sales companies employ to market and sell their products and services.
- Existing members are strongly encouraged to promote and sell their offerings to others and recruit new individuals.
- Participants are paid a percentage of their recruits' sales.
- Members receive some form of commission at all levels, meaning the more layers there are, the more money people can earn.
- The FTC investigates MLM programs to ensure they do not operate as illegal pyramid schemes.
- IS THE MLM MODEL A SUCCESSFUL MODEL, AND ARE THE BUSINESSES SUCCESSFUL
-
- According to the Yahoo Finance MLM market analysis report by Amia Aheer, he identified these are the top MLM companies in the world are - Herbalife * https://www.herbalife.com/en-us - Natura & Co * https://www.naturabrasil.com/ - Amway * https://www.amway.com/ - References: https://www.insidermonkey.com/blog/5-biggest-mlm-companies-in-the-world-1116272/ - https://finance.yahoo.com/news/17-biggest-mlm-companies-world-144157353.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAALUQQwrOz7DRxaxj-F2ZEnK3SyRmlLb6ZuksZG_RBXNJXwv4IOFY2fYmR8LegX2tDydu4cWeRvqGJ5MdTrxvdS1mbbIxJnpv64pX0nQXieaxvaKn_wafN0cGS0Qv0T984eQfHkSQIjor4r2sIjXfT7_GgiUXAZglbBWJqXewVGH7
- MLM participants
- Direct sellers, distributors, agents, members, consultants
- MLM companies
- Tupperware, Amway, Primerica, Herbalife, Mary Key, Avon, Zumba
- Real numbers and reality of MLM
- Article on Fundera https://www.fundera.com/resources/mlm-statistics
- They cited these top 10 stats:
- About one in 13 adults have participated in multilevel marketing (MLM).
- There are about 6.2 million Americans actively involved in “direct selling.”
- The MLM industry grossed $35.4 billion in 2018.
- As of 2009, 94.2% of Direct Sellers Association (DSA) members use MLM.
- Wellness and cosmetics/personal care are the top direct-selling categories.
- 52% of MLM participants say the company’s representation of making a profit is “not too accurate” or “not at all accurate.”
- At least 50% of MLM participants drop out after one year.
- It costs an estimated $25,000 to launch an MLM business.
- 66% of MLM participants invest less than $1,000.
- Only 25% of MLM participants turn a profit.
- ELEMENTS OF AN MLM
- https://www.investopedia.com/terms/m/multi-level-marketing.asp
- References
- Product/Services
- Growth opportunities
- Emphasis on Independence/Working Independently
- System in place
- Compensation Structure
WHAT TO READ “Ponzinomics: The Untold Story of Multi-Level Marketing” by Robert L. FitzPatrick
- About the author
- Robert L. FitzPatrick
- Reference: https://www.amazon.com/stores/author/B08PY935QG/about
- How it relates to our topic
- Ponzinomics by Robert L. FitzPatrick, author of False Profits, is the first comprehensive account of how "multi-level marketing" was created in America, escaped criminal and civil prosecution, and spread worldwide. It is the first book to investigate the multi-level marketing phenomenon profoundly and to fully explain how the legitimate business of "direct selling" was turned into deceptive pyramid recruiting. Ponzinomics dissects the elements that distinguish "multi-level marketing" from legitimate sales and reveals how a "business" could become a delusional belief and a pyramid scheme, a pseudo-business model. Ponzinomics reveals how multi-level marketing helped to lay a foundation on Main Street for the presidency of Donald Trump with a program of pervasive deception, financial self-destruction, authoritarian leader-worship, and economic make-believe. Ponzinomics is a discomforting look at the threads of American culture, business, and politics that were woven into what has become the largest scam on Main Street.
- How to purchase the book
- On Amazon: https://www.amazon.com/Ponzinomics-Untold-Story-Multi-Level-Marketing/dp/0578443511
-
WHAT TO WATCH “Betting on Zero” Written and Directed by TED BRAUN
- About the author
- Ted Braun
- Reference: https://www.imdb.com/name/nm0105862/bio/?ref_=nm_ov_bio_sm
- How it relates to our topic
- A critical review of the growth and impact of Herbalife Inc. It investigates the allegation that Herbalife is a pyramid scheme. It follows Bill Ackman's short investment in Herbalife, which is ostensibly a billion-dollar bet that the company will soon collapse. The documentary follows billionaire hedge fund titan Bill Ackman and several former Herbalife distributors after Ackman takes a billion-dollar short position in Herbalife, alleging it is a pyramid scheme destined to collapse. The film also chronicles Ackman's feuds with Herbalife CEO Michael O. Johnson and investor Carl Icahn and the resulting controversy over both the short and Herbalife's business practices.
- How to purchase the book
- Free on Tubi: https://tubitv.com/movies/100004596/betting-on-zero?start=true&tracking=google-feed&utm_source=google-feed
- About the author
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Nothing is more powerful than belonging to something greater than yourself. Being a part of a community is a powerful feeling, and people are willing to invest all that they have to be a part of something bigger than themselves This is why the membership business model is so powerful, and if done correctly, you can grow your business from a small operation into something that makes a real impact on people’s lives.
Today, we go over the essentials of building a membership business.
Let’s get it!
- WHAT IS THE MEMBERSHIP BUSINESS MODEL
- HOW TO APPLY THE MEMBERSHIP MODEL TO YOUR BUSINESS
- EXAMPLES OF SUCCESSFUL MEMBERSHIP MODELS
We have all heard the term, "Membership has its privileges." This was American Express company's classic slogan. All because, back in 1954, the American Express credit card was first issued, and it was an early pioneer in promoting the benefits of paid memberships. The membership model not only provides advantages and perks for its members, but it also offers several significant benefits for brands:
-
WHAT IS THE MEMBERSHIP BUSINESS
- Benefits of the membership model for consumers
- Benefits of the membership model for businesses
- Lower ongoing business costs by amortizing original content development costs when scaled across thousands of members.
- Predictable recurring revenue streams through membership fees and related purchases.
- Enhance customer loyalty and retention through a heightened sense of community and connectedness to the brand.
- Leverage community influencers to build trust and shape a better consumer experience.
- Direct feedback from members who are more likely to share their opinions because they experience an intimate connection with the brand and feel they have privileged access.
- Access better data by evaluating member behavior and fine-tuning the membership model through personalization and content refinement to gain more members, reduce costs, and increase retention.
- Additional revenue opportunities by offering for-sale merchandise, often through in-app purchases.
-
HOW TO APPLY THE MEMBERSHIP MODEL TO YOUR BUSINESS
- Type of membership models
-
Here are the 10 steps you need to take into account when building your membership model or program:
- Step 1: Identify your audience
- Step 2: Pick a membership model
- Step 3: Choose your membership software
- Step 4: Reuse content
- Step 5: Create premium content
- Step 6: Build the website and your brand
- Step 7: Create a member onboarding strategy
- Step 8: Decide on a pricing model
- Step 9: Promote your membership site
- Step 10: Monitor results
-
EXAMPLES OF SUCCESSFUL MEMBERSHIP MODELS
- Examples outline in Melissa Diaz's article: Membership Marketing
- https://www.linkedin.com/pulse/membership-marketing-5-powerful-case-studies-brands-nailed-diaz/
- Amazon Prime
- American Express
- Examples outline in Melissa Diaz's article: Membership Marketing
WHAT TO READ “THE MEMBERSHIP ECONOMY” by ROBBIE KELLMAN BAXTER
- Robbie Kellman Baxter assists companies in leveraging subscription pricing, digital communities, and freemium models to cultivate stronger customer relationships.
- Over the past 21 years, she has worked with over 100 organizations in 20 industries, such as the National Basketball Association, Hagerty, The Wall Street Journal, and Microsoft.
- This was her first book, “The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue,” she knocked it out of the park because this has defined the massive transformation from ownership to membership and the rise of subscription pricing. It was named one of the top 10 marketing books of all time by BookAuthority.
- She hosts the podcast “Subscription Stories,” where she sits down with business leaders to discuss how they use subscription pricing and membership models to redefine the most prominent industries and generate predictable recurring revenue. She also developed and taught nine video courses for LinkedIn Learning on business topics ranging from innovation to customer success and membership.
- Before launching her agency, Peninsula Strategies, Robbie was a strategy consultant at Booz-Allen & Hamilton, a New York City Urban Fellow, and a Silicon Valley product marketer. She received her MBA from the Stanford Graduate School of Business and graduated with honors from Harvard College.
- How it relates to our topic
- This is the non-guide book, guidebook.
- Not speaking over your head. Get all the ins and outs of building a membership model into your business from a person who has worked with some of the most successful businesses with membership models.
- Learn from their success and their mistakes
Three (3) key takeaways from the book and how it helps the listeners
- Build an online community your customers will love
- Transform freemium users into superusers
- Create a self-generating revenue stream
How to purchase the book
- https://bit.ly/3SlHTWR
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Being a freelancer or contractor can be unpredictable. The same goes for being a full-time employee. You can live from paycheck to paycheck just as quickly as from gig to gig. There isn’t a fundamental difference between the two. Today, we will go through a few of the opportunities you have to leverage technology to generate residual income and get the most from your time. Right here on the Ambition Show.* What is Passive and Residual Income exactly * Why is it easier to generate passive income as a full-time employee than as a business owner * Methods to create passive income and residual income as an Entrepreneur
- What is Passive and Residual Income exactly
- Passive Income defined by the IRS
- Passive income is obtained with little or no work and is frequently produced by individuals and businesses, such as through investments or peer-to-peer (P2P) lending. It is distinguished from earned income by the Internal Revenue Service (IRS) as money generated from an entity with which you have no direct involvement.
- Residual Income Defined
- Residual income refers to the money you have after you've taken care of ongoing expenses like your mortgage, credit card bills, utilities, groceries, and car payments. This extra money can go toward investments, debt payoffs, savings, or a vacation fund.
- Passive Income defined by the IRS
- Examples of each form of income
- Passive Income:
- Income earned from affiliate marketing on websites that you own
- Create a course that requires people to purchase it after you produce it and post it for sale
- Residual income:
- For example, assume that a worker earns a salary of $5,000 but faces monthly rent payments and car payments that add up to $1000 and $500, respectively. Their Residual Income is $3,500 ($5,000 – ($1000 + $500)). They did nothing additional to earn this income; it is only what is left over after their expenses have been paid.
- Passive Income:
- This is why most people confuse residual income with passive income. They are not the same at all.
-
Passive income is really what most people work for, which is more challenging for business owners (entrepreneurs, freelancers, and small business owners alike) because they spend more money to start making money.
-
Why is it easier to create Passive Income when you’re an employee:
- Easier to prove income
- Easier to use residual income to fund passive income sources
- Passive income examples
- Dividends from stocks
- Real Estate investments (easier to acquire funding due to more accessibility to show proof of income)
-
Methods to Create Passive Income as an Entrepreneur
- Create a course or tutorials
- Create a blog with affiliate marketing, advertising, and sponsors
- Income from e-commerce is a form of residual income, NOT passive
- Cost for materials
- Cost to create, manufacture, and/or produce products (Cost of Goods Sold)
- Dropshipping or Print-on-demand is more aligned with Passive Income
WHAT TO READ “Entrepreneurs Playbook to Passive Income” by Ehren Muhammad
- About the author
- I have been an entrepreneur my entire life. And since I was young, my focus has always been earning from my passion and creativity.
- How it relates to our topic
- I created these processes to help generate income for my team and me between gigs, pay bills, and bring in more revenue to reinvest into the business. These plays are designed for the ambitious working in any industry.
- Three (3) key takeaways from the book and how it helps the listeners
- How to create passive income processes
- Understanding all the tools available to you no matter how much money you have
- Leverage your current skills and knowledge to profit from
TAKE-A-WAYS = FREE OFFER(S)
- Best websites to learn about the basics of stocks and investing
- Bankrate - https://www.bankrate.com/
- Investopedia - https://www.investopedia.com/
- Stash - https://www.stash.com/
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You see what others don’t. You see the possibilities and what could be. This is what separates the entrepreneurs' mindset and outlook from others. This episode will examine how to make that vision a reality and how some of the best did it.* Henry Ford did not invent the wheel, but what stayed true to his vision was that more cars could be on the road. Henry Ford made mass production possible by introducing the automobile assembly line. With the creation of the assembly line, his successful business practices, and a vision that inspired thousands, Henry Ford cemented himself as a legend in the business. * Your vision should guide your decisions in how you network your education and see the possibilities that others do not.
Background and personal commentary on the topic* Be observant of the opportunities that surround you * Opportunities are problems, challenges, and issues that people face * The more often that a large * “There are various ways in which entrepreneurs can identify or discover entrepreneurial opportunities. These ways include solving a problem, observing trends, and identifying gaps in the market.” * The resources you will need are research, test audiences, * The tools you will need are Canva or Miro
Learning from experience; what will the listener take away from this episode* Successful entrepreneurs have been doing this for years, and this can be done across any industry. * Sara Blakely: Create a solution + Forced to wear pantyhose in the hot Floridian climate for her sales role, Blakely disliked the appearance of the seamed foot while wearing open-toed shoes but liked how the control-top model eliminated panty lines and made her body appear firmer. For her attendance at a private party, she experimented by cutting off the feet of her pantyhose while wearing them under a new pair of slacks. She found that the pantyhose continuously rolled up her legs, but she also achieved the desired result. At age 27, Blakely relocated to Atlanta, Georgia, and while still working at Danka, spent the next two years and US$5,000 in savings (equivalent to $9,000 in 2022) researching and developing her hosiery idea, which would become nearly half a million-dollar brand, Spanx * Nick Woodman: Focus + GoPro CEO Nick Woodman's idea was born from a personal problem: not being able to take great pictures and videos while surfing. After months of intense focus, a prototype was born. Woodman is now focused on building a bigger platform to allow GoPro users to share videos easily. Founded 12 years ago, GoPro has made Woodman worth $1.3 billion. The company name is almost synonymous with the product category like Xerox once was with copying. * Shantanu Narayen: Adaptability + Businesses that become stagnant usually die. Adobe Systems CEO Shantanu Narayen looked down the road and didn't see a future that included distributing software on physical discs. He decided to change the widely-used Adobe Creative Suite to a subscription-based model. He wasn't the first, as Netflix had added streaming to its DVD rental services. But Adobe's graphic design empire was built on its box sets and annual releases of new versions. Narayen boldly changed his company's distribution model, and the growth in subscription members has proven its success.
WHAT TO READ “Outliers: The Story of Success” by Malcolm Gladwell
- About the author
- Malcolm Gladwell is the author of five New York Times bestsellers—The Tipping Point, Blink, Outliers, What the Dog Saw, and David and Goliath. He is also the co-founder of Pushkin Industries. This audio content company produces the podcasts Revisionist History, which reconsiders overlooked and misunderstood things, and Broken Record, where Rick Rubin and Bruce Headlam interview musicians across various genres. Gladwell has been included in the TIME 100 Most Influential People list and touted as one of Foreign Policy's Top Global Thinkers.
- How it relates to our topic
- Three (3) key takeaways from the book and how it helps the listeners
- In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different?
- He answers that we pay too much attention to what successful people are like and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way, he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band.
- Brilliant and entertaining, Outliers is a landmark work that will simultaneously delight and illuminate.
- How to purchase the book
- Amazon: https://amzn.to/3IbAPWL
TAKE-A-WAYS = FREE OFFER(S)
- Link to Canva Whiteboard for Brainstorming
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The business standards nowadays are a website and social media presence; without these two business essentials, you will find it challenging to find new customers, more importantly, it will be challenging for people to find your business. Let’s remove those challenges in this episode of the Ambition Show* If your customers cannot find YOU online, they will find someone else who satisfies their needs. Yes, business sounds like dating when I put it like that, and dang, it is. * Business is all about relationships, and the best relationships have good communication. Listen to your customers; they know what to expect and find value in your products and services. * Your website and social media pages are tools for this to make your life easier. So, use the technology to make your business run smoothly. * We will cover all the basics your website should have and how they will work with your social media pages
- Host, Domain, Website
-
Website basics to get more customers
- Domain name
- Shorter the better
- If not .com then brand it
- Industry or product specific suffix
- SEO
- Know your keywords based on search
- Regularly check your website’s performance
- Local SEO
- Claim business listings
- Confirm all your information is accurate
- Domain name
-
Social Media basics to get more customers
- Accuracy
- Consistency
- Damage from local SEO errors
- Brand name
- Missed sells
- Bad reviews
WHAT TO READ
- Three (3) key takeaways from the book and how it helps the listeners
- https://www.wpbeginner.com/
- https://neilpatel.com/
- https://blog.hubspot.com/
Should I write this book? Let me know in the comments if you want me to write the book of web design basics that anyone can follow and use. No experience is needed.
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Your best customer could be right around the corner, down the block, or across the street. You need to know where to find your ideal customer so your ideal customer can see you, too. You must know your customer. The easier this is to define, and the better you understand who wants your products/services, the more straightforward the road to success will be. In today’s episode, we will learn how to master the smaller scale and grow from there.
- LOCAL MARKETING
- What is local marketing
- How to master it and use it
- USE LOCAL MARKETING TO GROW
- How to find the right markets (audiences and customers)
- What is local marketing?
- Local marketing refers to the marketing activities a business uses to get its products or services in front of people in its local area and engage new and potential customers within a specified radius to turn them into diehard fans. Typically, the local area will not be greater than the city where the business is located.
- ARTICLE: The Ultimate Guide to Local Marketing
- Going outside your city or metropolitan area requires more investments, and typically, the wants and needs of customers outside your city will be very different. This is why local marketing is the best place to start to understand what the wants and needs of your products and services satisfy.
WHAT TO READ
“The Local Marketing Handbook: Five Fundamentals to Increase Business and Impact Community
” by Roberto Torres
- How to purchase the book:
- https://www.amazon.com/gp/product/B091J8LKG6/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i0
TAKE-A-WAYS = FREE OFFER(S)
- List of the most important local business directories
- Link: https://www.emproltd.com/post/the-ultimate-listings-57-online-local-business-directories
- Discount on List Local, the Local SEO tool from Ionos
- Link: http://aklam.io/sj9yFO
Fact - Most ideas of “Passive Income” are not passive at all. The concept and pursuit of passive income is making a lot of people stress out and even GO BROKE. We dive into what passive income truly is and methods to obtain it as an entrepreneur right now - let’s get it!
How do you get your audience to trust your business pretty much from the first time they have ever heard of it? This is what Influencer marketing does and today you'll learn how to use it to grow your business.1. What is influencer marketing 2. The difference between influencers, brand ambassadors, and sponsorship endorsements 3. What makes influencers effective and successful
PRIMARY CTA SALES / LEAD GENERATION TOOL TITLEThe Influencer Code: How to Unlock the Power of Influencer Marketing by Amanda Russell
- Amanda Russell is an international fitness icon, speaker, brand strategist and educator. She has been at the forefront of digital marketing and social media revolution from its infancy. As a pioneer in Influencer Marketing, she has developed an extensive following online. Amanda teaches the only fully accredited Influencer Marketing course in the world at UCLA and University of Texas.
- One of the few books about Influencer Marketing by one of the most successful influencers that made their living as an influencer and helping brands work with other influencers.
- Three (3) key takeaways from the book and how it helps the listeners
- Makes it easy to develop a plan and add influencer marketing into your marketing strategy
- Helps you simplify the process to find the right influencer
- How to purchase the book
- https://www.amazon.com/Influencer-Code-Insiders-Becoming-Success/dp/1578268249/ref=sr_1_1?dchild=1&keywords=amanda+russell&qid=1623761890&sr=8-1
TAKE-A-WAYS* FREE influencer marketing ebook * 25% off Branding Kit (Offer on Fiverr) + Logo + Color pallette + Social media kit * Use this link and get the exclusive offer and coupon code. It is that easy! + https://bit.ly/3oT0zRS + Send me a message for the discount code + I will send you a custom offer with a 25% discount
Anita Lee article: Do's And Don'ts Of Developing An Influencer Marketing Campaign* https://bit.ly/3pfjsyu
STAY CONNECTEDVisit: https://www.ambitionshow.com/podcast
Subscribe: https://www.youtube.com/@theambitionshow7192
Connect and Free Resources: https://www.ambitionshow.com/blog
The original and natural dynamic duo that can also become the worst of enemies. Your brain is the biggest and smallest place all in one. Either use it effectively or never reach your full potential. 1. Finding balance between the two sides 2. The Business of Creativity 3. Define what success means to you and why it matters
Dale L. Roberts - Self-Publishing YouTube influencer. Watch and Learn!* https://www.youtube.com/@DaleLRoberts
TAKE-A-WAYS = FREE OFFER(S)* Vision Board * Business Model Canvas * Link to Premium Canva Account + https://partner.canva.com/c/2416110/1486377/10068
WHAT TO READT-Shirts and Suits: A Guide to the Business of Creativity by David Parrish
- Link to read: https://www.google.com/books/edition/T_Shirts_and_Suits_A_Guide_to_the_Busine/NIvqUskSgeoC?hl=en&gbpv=0&kptab=overview
STAY CONNECTEDVisit: https://www.ambitionshow.com/podcast
Subscribe: https://www.youtube.com/@theambitionshow7192
Connect and Free Resources: https://www.ambitionshow.com/blog
THE MONEY IS IN DISTRIBUTION, PLAIN AND SIMPLE!If the customer cannot get your product; being in business is pointless. Learn how to leverage the middleman or remove him entirely.
- Defining what distribution is exactly
- Different forms of distribution
- If you sell products on Amazon or eBay, are those Direct Sales or Direct-to-Consumer forms of distribution?
- How distribution impacts different industries
- How to own and make money from distribution in different industries
- Control your distribution with your own website
- Shopify Plus: https://bit.ly/43kfVgB
WHAT TO READ
- Title: Distribution Companies: what do they do exactly?
- About the author: Alex Barraquer
- How it relates to our topic: Understanding of the basics and importance of distribution companies.
- Where to read the article: https://bit.ly/3IBKXZE
- Title: Distribution Channels
- About the author: J. P. Cueva
- How it relates to our topic: Understanding how valuable distribution is in all industries
- Where to read the article: https://bit.ly/3ojvu9J
- Title: Marketing Distribution Channels
- About the author: Fristy Tania
- How it relates to our topic: How distribution in marketing works and provides value to a business
- Where to read the article: https://bit.ly/3q7ELSu
- Title: The Mechanics of Music Distribution: How it Works, Types of Music Distribution Companies + 35 Top Distributors
- About the author: The Soundcharts Editorial team
- How it relates to our topic: How music distribution works, the biggest players in the field, and how to use this information to you advantage as a music entrepreneur
- Where to read the article: https://bit.ly/3IBErlA
STAY CONNECTEDVisit: https://www.ambitionshow.com/podcast
Subscribe: https://www.youtube.com/@theambitionshow7192
Connect and Free Resources: https://www.ambitionshow.com/blog
GET THEM WHILE THEY ARE FREE. SOME OF THE BEST TOOLS TO START AND GROW YOUR BUSINESS ARE FREE. SO USE THEM NOW WHILE THEY ARE FREE. In this episode, we will discuss the best free business tools online, and these are them:Project Management
- Asana: https://asana.com/guide/get-started/begin/quick-start
- Trello: https://trello.com/
Marketing: Email Marketing
- MailChimp: https://bit.ly/3MAw7F7
- Hubspot Email Marketing: https://bit.ly/3oaEwWo
Marketing: Social Media Content Creation
- Canva (upsell): https://partner.canva.com/c/2416110/1486377/10068
- Crello: https://create.vista.com/?otm_new_hero
- Note: Crello has recently been purchased by Vista Print and is now VistaCreate - AND NO LONGER COMPLETELY FREE! I told you it would happen.
Marketing: Social Media and Brand Management
- Google Business Profile: https://bit.ly/43nDIwA
- YouTube: https://www.youtube.com/creators/how-things-work/getting-started/
- Google Analytics: https://analytics.google.com/analytics/academy/course/6
Accounting & Finance Management
- Zoho Books: https://www.zoho.com/books/help/getting-started/welcome.html
- Mint: https://mint.intuit.com/
CRM:
- HubSpot CRM: https://hubspot.sjv.io/c/2416110/1084927/12893
- Zoho CRM: https://www.zoho.com/crm/?ireft=nhome&src=fa
TAKE-A-WAYS - TAKE ACTION
-
Trello:https://trello.com/
- Resources: https://trello.com/guide/trello-101
-
MailChimp: https://bit.ly/3MAw7F7
-
Resources: https://mailchimp.com/resources/mailchimp-101/
-
Hubspot Email Marketing: https://hubspot.sjv.io/c/2416110/1001262/12893
-
Resources: https://bit.ly/41U6Muk
-
Canva: https://partner.canva.com/c/2416110/1650849/10068
-
Design with Canva: https://www.youtube.com/@TeamRonDi
- Canva: https://www.youtube.com/@canva
STAY CONNECTEDVisit: https://www.ambitionshow.com/podcast
Subscribe: https://www.youtube.com/@theambitionshow7192
Connect and Free Resources: https://www.ambitionshow.com/blog
YOU NEED A PLAN. ONCE YOU HAVE THE PLAN, BE BOLD AND MAKE THE CALL. TAKE MASSIVE ACTION IN YOUR PURSUIT OF YOUR DREAMS.INTRODUCTION and PURPOSE of the EPISODE. * This is the episode will provide tools to help you take massive action and apply the Formula to Success to achieve your goals
Purpose of the show and breakdown what the listener will gain from each TOPIC POINT.* DO NOT LEAVE MONEY ON THE TABLE AND MAKE THE CALLS + Ask questions + Build a network + Take massive action and Inform the world about what it is that you do - This is a critical step in the Formula to Success we outlined in Episode 7 * TOOLS TO MAKE DREAMS A REALITY + Create small, incremental goals, but always move forward + Draw a real path and create something you can reference
TOPIC POINT 1 HEADER: Background and personal commentary on the topic* CHALLENGE - Tell ALL your audience members on social media about your project or business with + Video message Story Post on Instagram, Facebook, and LinkedIn + Follow the Ambition Show on Facebook and Instagram and tag us in the post
TOPIC POINT 2 HEADER: Learning from experience; what will the listener take away from this episode* Use the SMART Goals templates to write down your goals and track your progress * Use the Call and Email scripts to start generating leads and converting them into customers/sales * Reference the Goals Checklist Infographic in Canva and create your own
LEARNING FROM PERSONAL EXPERIENCE: * When I started to doubt myself and feel depressed; I referenced my checklist and noticed Iahd accomplished more than I realized. * Keeping track can help a great deal and more importantly; if we just take action and continuously work towards what we want to achieve; we can accomplish more than we had initially imagined
WHAT TO READ “The 5 Second Rule: Transform your Life, Work, and Confidence with Everyday Courage” by MEL ROBBINS* About the author * The 5 Second Rule is the secret to changing anything about your life. You can use the Rule and its countdown method to break any bad habit, interrupt self-doubt and negative self-talk, and push yourself to take the actions that will change your life. + If you struggle with motivation... + If you are tired of doubting yourself... + If you know what you want but can't make yourself go get it... + You NEED The 5 Second Rule. The secret to changing your life isn't knowing what to do--it's knowing how to make yourself do it. + It's a simple tool, backed by research, and it has changed the lives of millions. It will work for you too. * Three (3) key takeaways from the book and how it helps the listeners + You can apply the techniques from this book immediately and see results immediately + This book help you stop lying to yourself and holding yourself back + Use the tools and techniques from this book immediately with the resources from this episode * How to purchase the book + https://amzn.to/3jTlvSF
TAKE-A-WAYS = FREE OFFER(S)
- SMART GOALS Worksheet and Tracker
- Call Script Templates
- Email Marketing Script Templates
- Canva Link to Goal Checklist Infographic
- Ehren Professional Goals Checklist
- Canva Affiliate Link
- https://partner.canva.com/c/2416110/1153673/10068
STAY CONNECTEDVisit: https://www.ambitionshow.com/podcast
Subscribe: https://www.youtube.com/@theambitionshow7192
Connect and Free Resources: https://www.ambitionshow.com/blog
AI IS HERE TO STAY AND WE NEED TO UNDERSTAND IT BETTER. IN THIS EPISODE I SHARE SOME CRITICAL ASPECTS OF AI SO WE CAN GET THE EDGE WE NEED AS ENTREPRENEURS.In this episode we discuss1. THE TRUTH ABOUT AI AND BUSINESS APPLICATIONS 2. BEST AI TOOLS
Book of the Episode:* Ai Superpowers: China, Silicon Valley, and the New World Order by Kai-Fu Lee * Link to Amazon for either Kindle, Audible, or physical copy: https://amzn.to/40ESP3B
TAKE-A-WAYS - TAKE ACTION* Find the right AI tools for your next project at AI Tool Directory: https://bit.ly/413eL84 * Find the right keywords for better SEO copy: https://rytr.me/?via=ehren
TOPIC REFERENCES* Harvard University. History of AI: https://bit.ly/3U7i1gx * Verloop.io Infographic: https://bit.ly/3U8zo0q * Forbes. Canva Magic AI: https://bit.ly/3ZB73Ry * AMA Las Vegas: https://bit.ly/40HXEJd * Forbes: https://bit.ly/3GicE8r * Tableau: https://tabsoft.co/3nK8z6D * Adobe Firefly: https://adobe.ly/3U7SX9g
Cover image photo credit
- Photo by Pavel Danilyuk
- Pexels Link
STAY CONNECTEDVisit: https://www.ambitionshow.com/podcast
Subscribe: https://www.youtube.com/@theambitionshow7192
Connect and Free Resources: https://www.ambitionshow.com/blog
Focus. Set a priority. Accomplish it, then on to the next one. Create a revenue-generating machine by doing less by WORKING SMART and NOT hustling hard. Let’s get it.INTRODUCTION and PURPOSE of the EPISODE. * You get more done by actually doing less * Multitasking is counterproductive and leads to you feeling less satisfied, accomplished, and increases stress * The most productive and accomplished people say no more often than they say yes and commit to things.
Purpose of the show and breakdown what the listener will gain from each TOPIC POINT.* YOUR NICHE
+ How to niche down in order to grow
+ Master your market and your passion
-
ALL OR NOTHING - YOU COULD END UP WITH NOTHING IN PURSUIT OF ALL
- Make the most of what you have
TOPIC POINT 1 HEADER: Your Niche* As Pat Flynn says. The riches are in the niches * Your niche is the topic or subject you focus on. This is a combination of the industry, audience demographics, location, even lifestyle all can play into your niche. For example: past client - ButtaFly Jeans * How to find your niche
+ Connect your passion or something you enjoy doing to solving a problem most can't or won't do on their own.
+ Identify what others are doing and aren't doing
-
How to Master your niche
- Credentials matter
- Experience matters
- Knowledge matters
- Establish authority
TOPIC POINT 2 HEADER: Creativity over Bank Accounts* Your network holds more opportunities than you give it credit
+ Your Initial guests
+ Referrals and Recommendations
+ Affiliates
+ Advertisers
+ Barter skills and expertise
-
Start small and lean
- Keep expenses low, create steady revenue, and build equity with your network and industry
-
Create a powerful network
-
Join online groups in your niche
- Build relationships with established businesses and business owners in your industry
- Take every opportunity to expand your knowledge, gain more experience and become recognized for your value and contributions
LEARNING FROM PERSONAL EXPERIENCE: * I stopped doing the thing I loved to do weekly in-order to focus on a personal goal I set for myself
+ I stopped writing and posting to my business blogs in order to focus on writing and completing my book which will be published later this year
WHAT TO READ “THE ONE THING” by GARY KELLER and JAY PAPASAN* + About the author:
- Gary Keller is an American entrepreneur and best-selling author. He is the founder of Keller Williams, which is the largest real estate company in the world by agent count and second in closed sales volume, and units sold.
- Jay Papsan is an accomplished veteran of the publishing business and was an associate editor at HaperCollins for several years. He is now the vice president and executive editor of KellerINK.
+ Best statement to summarize the book and what you should take away from it:
- "Until my ONE Thing is done—everything, everything else is a distraction."
-
Three (3) key takeaways from the book and how it helps the listeners
- Everything that you do should align and build into your 1 Thing!
- Consistency is key - all activities should fit into your 1 Thing!
- Do more by doing less
- How to purchase the book: https://amzn.to/3pqx7lY
WHAT TO READ “SUPERFANS” by PAT FLYNN + Pat Flynn is like you and me, and so many others. At one point trying to find our way, many of us are trying to follow a “conventional” or “safe” path but can’t get away from that burning desire to be entrepreneurs because that is who we are. Pat creates great content for us because he is one of us. * “You don't need to change the entire world to build a successful business; you just need to change someone's world. People don't become superfans the moment they find you. They become superfans because of the magical moments you create for them over time.”* * Three (3) key takeaways from the book and how it helps the listeners
+ Learn how to become valuable to a group of people
+ Monetize your content to build a profitable relationship with your audience
+ Start as soon as you finish the book
- How to purchase the book: https://amzn.to/3Oekll9
- His website: https://bit.ly/44Zhdj1
TAKE-A-WAYS = FREE OFFER(S)* Find Your Niche Worksheet: https://bit.ly/42RfOcE * Customer Avatar Worksheet: https://bit.ly/3BBueBw * HubSpot CRM Bundle: https://hubspot.sjv.io/c/2416110/1662296/12893 * Keyword Research eBook: https://etsy.me/436b4jc
STAY CONNECTEDVisit: https://www.ambitionshow.com/podcast
Subscribe: https://www.youtube.com/@theambitionshow7192
Connect and Free Resources: https://www.ambitionshow.com/blog
Angle/Opinion: In-order to be a successful entrepreneur, having a college degree is not a requirement. In fact, to be an entrepreneur in general a college degree is not needed, yet the trend and lure of becoming the next Mark Zuckerberg or Elon Musk has fueled institutes of higher learning to create programs designed to “teach entrepreneurship”. Schools such as MIT, Wharton, and UIC are offering degree programs. I argue that unlike medicine and law, entrepreneurship is not an industry or practice, it is a lifestyle, degrees in entrepreneurship are a waste of time and money and the only degree needed is one in a specific discipline such as medicine, accounting, computer science, etc.Data directly supporting angleResearch: Increasingly, education research emphasizes the importance of students being provided authentic experiences, focusing on action and behavior as well as theory and concepts
Inviting practicing entrepreneurs from a local community to the classroom or engaging entrepreneurs-in-residence are some common approaches (Mwasalwiba, 2010). Such examples are used to make the role of entrepreneur more tacit and to energize the classroom with stories from real-life experiences (Ramani et al., 2018).
AuthorStephanie E Raible and Karen Williams-MiddletonName of publicationThe relatable entrepreneur: Combating Stereotypes in entrepreneurship education
Linkhttps://journals.sagepub.com/doi/full/10.1177/09504222211017436 Data directly supporting angleResearch: A previous study conducted [37] to assess the performance of business incubators concluded that they provide business support services to clients, which may include training, mentoring, access to funding, etc.
Author
Cai Li,Naveed Ahmed, Sikandar Ali Qalati ,Asadullah Khan, and Shumaila Naz
Name of publication
Role of Business Incubators as a Tool for Entrepreneurship Development: The Mediating and Moderating Role of Business Start-Up and Government Regulations
Link
https://www.mdpi.com/2071-1050/12/5/1822/htm
Data directly supporting angleResearch: A review of early randomised evaluations of entrepreneurship training programmes found the evidence for their effectiveness to be underwhelming (McKenzie and Woodruff 2013). Most of these evaluations found that training leads to some improvement in business practices, failed to find statistically significant effects on business profits or sales
Author
Senior Editors: David McKenzie and Christopher Woodruff
Co-Editors: Kjetil Bjorvatn, Miriam Bruhn, Jing Cai, Juanita Gonzalez-Uribe, Simon Quinn, Tetsushi Sonobe, Martin Valdivia
Name of publication
Training Entrepreneurs
Link
https://voxdev.org/sites/default/files/Training_Entrepreneurs_Issue_2.pdf
Data directly supporting angleResearch: Chang, J., & Rieple, A. (2013) examined the objective of this paper is to offer an exploratory study that analyzed the development of student’s entrepreneurial abilities with time within real-time tasks. In this research, students functioned along with real‐life entrepreneurs as well as financiers. Students' perceptions of their skills were analyzed making use of both quantitative and qualitative data, which were gathered throughout weeks 1, 6, and 12 of the program. The outcomes revealed considerable adjustments in students' understanding of their skills in time. Initially, students were certain regarding their capacities across the 17 classifications of entrepreneurial abilities developed by Lichtenstein and also Lyons and also Lyons and Lyons. In the future in the jobs, their confidence in specific abilities declined significantly; what these were varied according to the moment of data collection. The qualitative data supplied extra in-depth accounts of trainees' understandings of their abilities and also why they had actually changed in time. This study makes a contribution in giving understandings right into nature as well as the practice of an experiential learning approach. The results indicate that the development of business skills can be improved by offering a learning environment in which students connect with real organization people in live tasks.
Author
Dr. J. Jose Prabhu
Name of publication
A Study and Analysis of Entrepreneurial Skills and Entrepreneurship Education: Recommendation for Arts and Science College Students
Link
https://www.researchgate.net/publication/340350373
Data directly supporting angleResearch: Many of the generic skills that HEIs emphasize in their curricula (see Voogt and Roblin, 2012) are similar to entrepreneurial competences—for example, creativity and problem-solving (Bacigalupo et al., 2016; Kozlinska, 2016).
Although non-entrepreneurship teachers’ course content and learning objectives align with the business school’s objectives, our findings clearly indicate that the respondents unintentionally expose their students to various entrepreneurial competences. To a varying degree, non-entrepreneurship teachers use teaching methods and formulate learning outcomes that may enhance students’ entrepreneurial competences when learning about non-entrepreneurship subjects. This implies that the embeddedness of EE in non-entrepreneurship education is not only possible but is already taking place. However, we identify that non-entrepreneurship teachers do not cover all the entrepreneurial competences defined by the EntreComp framework (Bacigalupo et al., 2016). For instance, there were no clear examples of the competences of opportunity recognition or mobilizing others and resources embedded in non-entrepreneurship teaching. Accordingly, it seems that, at least in the business school context of this study, (intentional) EE is needed to support the development of these competences.
Author
Pekka Stenholm, Joachim Ramström, Riikka Franzén, and Lenita Nieminen
Name of publication
Unintentional teaching of entrepreneurial competences
Link
https://journals.sagepub.com/doi/full/10.1177/09504222211018068
Data countering angle or argumentResearch : Some studies have found that the support provided by universities is crucial to the success of both students and graduates who are starting businesses (Morris et al., 2013). Few enterprises achieve initial success without external support, including from colleges (Schleinkofer and Schmude, 2013).
Although a consensus has not been reached on whether entrepreneurship can be encouraged through education, a significant amount of literature on this issue [1–5] acknowledges the positive contribution of entrepreneurship education on the development of people’s know-how, skills, as well as on the enhancement of entrepreneurial attitude and intention.
As for the integration of entrepreneurship education into higher education, studies [6,7] stress its importance, so that 21st century universities can become important engines of technological development and economic growth
Author
Gabriela Boldureanu, Alina Măriuca Ionescu, Ana-Maria Bercu, Maria Viorica Bedrule-Grigorut, 1 and Daniel Boldureanu
Name of publication
Entrepreneurship Education through Successful Entrepreneurial Models in Higher Education Institutions
Link
https://pdfs.semanticscholar.org/e38b/ab56c772a742b97e5d8f6272a57c14c3121e.pdf
Potential Guest(s)People that would be great to interview and speak on this topic
Name
Website
Contact Method
Erica Douglass
https://www.erica.biz/
erica@erica.biz
Authorities on Topic / Subject Matter ExpertsPeople that are recognized, notable experts on the topic and have been published either producing articles, books, vlogs, and any other form of media that we can discuss in the episode.
Name
Website
Contact Method
Jeet Banerjee
http://www.jeetbanerjee.com/
http://www.jeetbanerjee.com/contact/
Ideal Sponsors for the EpisodeThese are potential show or segment sponsors, advertisers, or affiliates.
Name
Affiliate Detail Link
Why?
MentorCruise
https://mentorcruise.com/filter/entrepreneurship/
Build
https://build.org/
Resources for the target audienceThese are ideal resources that would bring the most value to listeners of this particular episode. Think of tools the listeners can actually use. Either downloadable resources that we can directly sell from our website or our products and services that listeners can purchase.
Best book to recommend on this subjecthttps://www.amazon.com/Education-Millionaires-Everything-College-Successful-ebook/dp/B0052RDJFE
STAY CONNECTEDVisit: https://www.ambitionshow.com/podcast
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One of the best ways to make a profitable brand is to establish yourself as an authority; but how do you do this exactly? Today on The Ambition Show, we identify the best platforms to establish your brand as an authority.This episode we cover:1. What is Brand Authority 2. Why is Brand Authority Important 3. Best Platforms to Establish Brand Authority 4. The Step-by-Step to Create an Authoritative Brand
Book of the Episode* “Content Mapping: Unlocking the Power of Content to Increase Engagement, Leads and Sales” by Henry Adaso * How to purchase the book: https://amzn.to/3A5n8E2 * His new book: https://www.henryadaso.com/
TAKE-A-WAYS = TAKE ACTION* Canva sign-up offer
Cover image photo credit* Photo by Karolina Grabowska: Link to Photo at Pexels
STAY CONNECTEDVisit: https://www.ambitionshow.com/podcast
Subscribe: https://www.youtube.com/@theambitionshow7192
Connect and Free Resources: https://www.ambitionshow.com/blog
Without Business Development, Your Business Will Fail to Grow. No relationships. No growth. No sales. No business. Today we go into how you use business development to put your business on a path to success.
Revenue, specifically sales, is the lifeblood of your business. Business Development is a group of business activities that makes the sales process more effective.
- What is not Business Development
- Marketing
- Business Development vs. Marketing
- Sales
- Business Development vs. Sales
- Marketing
- How Business Development, Marketing, and Sales work together
Best business development practices by industry * Music and Entertainment industries * E-Commerce retail * Consulting/Advisory (coaching or independent agents) * Freelancers
WHAT TO READ “What, Exactly, Is Business Development?: A Primer on Getting Deals Done” by Scott Pollack
The struggle is real! If you don’t know how to sell an idea then you will struggle to get anything accomplished. In this episode we will highlight the best methods to build a steady stream of leads, get consistent sales, and run a profitable business without going the typical sales route.
Marketing Channels to Generate Sales For physical products, there are four basic types of marketing channels to use:
- Direct selling
- Selling through third-parties
- Dual distribution
- Reverse marketing
Online marketing channels online, aka Digital or Internet Marketing, the typical channels include:
- Direct Selling - your website
- Retail - Selling on Amazon, Etsy, eBay, Groupon, etc
- Affiliate marketing - working through other connections with your target audience
Use Valuable Content to Sale Learn how to sale your skills, train others while you sleep, and share your opinions and expertise for profit!
What to “WATCH” My fist recommendation is one of the best Ted Talks ever. I know you have YouTube, so log on and watch
“HOW TO SELL WITHOUT SELLING YOUR SOUL” TEDTalk by Steve Harrison
- As co-creator alongside Jack Canfield of Bestseller Blueprint and the co-founder of the Quantum Leap Publicity and Marketing Program, Steve Harrison has dedicated the last 25 years to helping more than 15,000 people, including more than 12,000 authors, promote themselves and find bookings on TV, radio, and in front of live audiences. Steve Harrison and his company have helped launch bestselling books such as Chicken Soup for the Soul, Rich Dad Poor Dad, Men are from Mars, Women are from Venus, and many others.
What to Read “HOW TO SELL WITHOUT SELLING: STEP-BY-STEP MARKETING FORMULA TO ATTRACT READY-TO-BUY CLIENTS...CREATE PASSIVE INCOME AND MAKE MORE MONEY WHILE MAKING A DIFFERENCE” by Terry Dean * Terry Dean started his online business from scratch in 1996. He went from delivering pizzas for a living to building a million dollar Internet business promoted primarily through the Internet. Within a few years he was also consulting with home based businesses, local companies, and multi-million dollar corporations. Terry has developed a reputation for delivering high level content in an easy-to-understand and follow manner. His products include step-by-step directions for getting started along with simple checklists to keep you focused.
TAKE-A-WAYS = FREE OFFER(S) * List of Affiliate Marketing Programs * List of Podcast Hosting services * Referral Link to Podbean: https://www.podbean.com/emproltdoffer
As the old saying goes, "It's not what you know, it's who you know." For centuries interest groups, fraternities, sororities, social clubs, professional organizations and more have focused on the importance of building relationships with people as early as possible in order to foster long-term, mutually beneficial relationships.
In this episode we will cover from top to bottom how to develop a successful professional network to get you where you want to go and build the career, the community, or even the Empire that you may want to create one day. The key here is all you have to do is follow through and be you.
For instance, have you ever heard of the PayPal Mafia? Well you should, and we discuss how to create your own
(Source: http://www.thelowdownblog.com/2014/07/how-paypal-mafia-redefined-silicon.html)
BOOK OF THE EPISODE “HOW TO WIN FRIENDS AND INFLUENCE PEOPLE” by DALE CARNEGIE
Dale Carnegie’s four-part book contains advice on how to create success in business and personal lives, “How to Win Friends and Influence People,” ranks as the 11th highest selling non-fiction book on Amazon of all time.
- How to purchase the book. Right on Amazon here: https://amzn.to/3pvWbWg
The book is a tool used in Dale Carnegie Training and includes the following four parts:
- Fundamental Techniques in Handling People
- Six Ways to Make People Like You
- How to Win People to Your Way of Thinking
- Be a Leader – How to Change People Without Giving Offense or Arousing Resentment
Dale Carnegie’s fundamental techniques for influencing people include:
- Don’t criticize, condemn, or complain: Never criticize, condemn, or complain because it will never result in the behavior we desire.
- Give honest and sincere appreciation: Appreciation is one of the most powerful tools. Recognition, though, is not pure flattery. It must be genuine, meaningful, and with love.
- Arouse in the other person an eager want: To get what we want from another person, we must forget our own perspective and begin to see things from the point of view of others.
Dale Carnegie’s Six ways to make people like you include:
- Become genuinely interested in other people: The primary way to make quality, lasting friendships is to learn to be genuinely interested in them and their interests.
- Smile: Smiles have a fantastic ability to make others feel wonderful.
- Remember that a person’s name: We can make people feel extremely valued and important by remembering their names.
- Be a good listener: Many times, people don’t want an entertaining conversation partner; they want someone who will listen to them.
- Talk in terms of the other person’s interest: If we talk to people about what they are interested in, they will feel valued and value us in return.
- Make the other person feel important – and do it sincerely. The golden rule is to treat other people how we would like to be treated. Make people feel important, genuinely, and appreciatively.
TAKE-A-WAYS * List to the top LinkedIn and Facebook Groups by industry [CLICK HERE]
Stop asking your family and friends to buy all your products! You may have thousands of friends on Facebook and followers on Instagram or Twitter, but that doesn’t mean all of them will be your customers. The truth of the matter is that not all of your friends or family will be your customers and they shouldn’t be.
Let's take a deep dive into how to identify your ideal customers and stop pestering your friends and family for business.
How to identify your Target Audience and Connect with Them The pool of consumers that you bring value to and are more likely to purchase from you are your Target Audience. The more you know about them, the more opportunities you will have to grow your business, have long term success, and most importantly build stronger relationships with your customers to generate more revenue that you can count on. But do you know who they are?
We will cover that in this episode!
Basics of Building a Network * The more professionals you know in your industry the better position you will be in to learn about new products, changes in customer demands, and any trends impacting your industry. Most importantly you will have more opportunities to get a fresh dose of the life blood of most successful businesses, especially those in the service industries: + Referrals + Professional recommendations
The Importance of Getting the Word Out Consistently * Share with your immediate contacts the value proposition that you offer based on the needs of the market + Use what you learned from the market to present your value proposition + Not assumptions and not opinions but facts * They will be able to connect your VALUE and who they know that could use your products or services
BOOK OF THE EPISODE “SUPER FANS” by PAT FLYNN
- Pat has been featured in The New York Times and Forbes Magazine for his accomplishments, and has recently been enjoying talking about his story and business strategies in front of large crowds at various conferences and events all around the world. His top-ranked business podcast, The Smart Passive Income Podcast, has earned over 25 million downloads and continues to inspire people as they work through their online business journey today. And Pat is a long time producer and champion of podcasting.
- It is extremely important to remember that there are people behind all that data, on the other side of the screens and apps. People who are looking to us to be informed, to give advice, and to care. They are looking for trustworthy tools and resources, and for someone to help them to achieve their goals. In this dog-eat-dog world, these are the people who are looking for someone who they can trust, and who they know have their best interests in mind. Pat’s book delves into how to develop relationships based on trust with a target audience.
- How to purchase the book
- Use this link https://amzn.to/3kzPHme to purchase Pat Flynn’s book on Amazon
TAKE-A-WAYS - LEARN & ACT * An easy and effective way to create a value proposition is to use Value Proposition Canvas + A detailed visual that will help you craft the right marketing messages and sales materials from the very beginning. + Free to download right here https://bit.ly/3qACWKp and use immediately
Episode cover: Photo by Ichad Windhiagiri: https://www.pexels.com/photo/two-women-playing-with-books-3989144/
Do you have a rich uncle that will blindly give you $20,000 to invest in your first business endeavor? Oh no! Really! Well you’re not alone, in today’s episode we will go into the different methods of financing your dreams and what is needed to secure the capital needed to start, develop, and even grow your business.
Visit The Ambition Show on YouTube to see this plan step-by-step:
- Side hustles and gigs with a purpose
- Your initial investments will be based on what you are trying to achieve
- Save and Invest in yourself like it is a bill
- Use the "Save the Week" savings plan to start
BOOK OF THE EPISODE "Why aren't I as wealthy as I should be?" Many people ask this question of themselves all the time. Often they are hard-working, well educated middle- to high-income people. Why, then, are so few affluent. For nearly two decades the answer has been found in the bestselling The Millionaire Next Door: The Surprising Secrets of America's Wealthy, reissued with a new foreword for the twenty-first century by Dr. Thomas J. Stanley. The Millionaire Next Door identifies seven common traits that show up again and again among those who have accumulated wealth. You will learn, for example, that millionaires bargain shop for used cars, pay a tiny fraction of their wealth in income tax, raise children who are often unaware of their family's wealth until they are adults, and, above all, reject the big-spending lifestyles most of us associate with rich people.
How to purchase the book: https://amzn.to/3w4m5UC TAKE-A-WAYS - LEARN & ACT * Don't know where to find trusted mentors that know what they are talking about? Go to score.org you'll be matched with experienced business professionals that can help you save time and money. Go here: https://www.score.org/find-mentor * As for your budget, so you don't get hung up on where to start I'm giving you the budget templates that I have used for my entrepreneurial ventures, my work as a freelancer and for some clients. Use this link and you can download these helpful templates to get you started. Go here: https://www.template.net/editable/search/Financial%20statement * Premium Business Plan templates and software at BPlans: https://articles.bplans.com/estimating-realistic-start-up-costs/ * Calculate your Start Up costs using SBA.gov: https://www.sba.gov/business-guide/plan-your-business/calculate-your-startup-costs
STAY CONNECTED * Visit: https://www.ambitionshow.com/podcast * Like: https://www.facebook.com/theambitionshowpodcast * Follow: https://www.instagram.com/theambitionshow/ * Connect and Free Resources: https://www.ambitionshow.com/blog
Skills are more marketable than talent, facts. In this episode we examine how you should never rely entirely on your talents, and which skills are the most in-demand and can help you in your entrepreneurial journey. Increasing your marketability and potential to generate revenue.
Your skills present more options to monetization, and create more active and passive income opportunities:
- Create a course (record it and sale it)
- Host trainings or workshops
- Work as a freelance
- Become a contract consultant
EPISODE TAKE-A-WAYS - LEARN & ACT
- Free StrengthsFinder online test
- StrengthsFinder 2.0
- https://high5test.com/strengthsfinder-free/
- Strengthen your current skills or develop a new set of skills to take your entrepreneurship to the next level
- Udemy
- https://www.udemy.com/
Consistently put yourself in a position to take or make opportunities work in your favor. As I say to my Godson every chance I get, “always put yourself in a position to WIN”. In today's episode we discuss the 7-STEP FORMULA TO SUCCESS
- 1 (A). Know where you're starting from and 1(B) Know where you want to be
- Will
- Build a plan to get from A to B.
- Take massive action based on that plan
- Observe whether you are closer to 1B
- If the plan is working, double down on Step 4.
- If the plan is not working, go back to step 3.
BOOK OF THE EPISODE
- “START WITH WHY” by SIMON SINEK
Business Plan Tips:
- https://www.entrepreneur.com/article/239408
- https://www.indeed.com/career-advice/career-development/types-of-business-pll
Land, they ain’t making anymore of it. But there is another form of real estate that is FINALLY catching on.
Ownership is everything. Real Estate investors have know this fact for years. And ownership matters just as much if not more in the digital world. Owning your domain is owning your brand online, your business doesn't own your Like Page, OnlyFans, YouTube channel or even Patreon, but you do own your domain and website.
Your business website can be the most valuable asset you have online, both financially and to your brand’s credibility.
This episode we lay out the basics of why owning your business domain name and building a business website is so important.
Articles mentioned:
Most valuable domain names: https://fortunly.com/articles/the-most-expensive-domain-names-ever-sold/
Small business statistics that will shock you: https://wpforms.com/the-ultimate-list-of-online-business-statistics/
Facebook outage in October 2021: https://www.npr.org/2021/10/05/1043211171/facebook-instagram-whatsapp-outage-business-impact
OnlyFans backlash: https://www.cnbc.com/2021/08/25/onlyfans-says-it-will-no-longer-ban-porn-after-backlash-from-users.html
Digital Advertising revenue: https://digitaglobal.com/state-us192-billion-digital-advertising-industry/
Book of the episode:
"Outliers" by Malcolm Gladwell; purchase it here https://amzn.to/3HGsmJn
Offers:
Is your business domain name available? Find out here: https://www.ionos.com/domain-overview?ac=OM.US.USf11K357089T7073a&kwk=256939034
Need a professionally designed website that gets results, contact us here: https://www.emproltd.com/
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Visit: https://www.ambitionshow.com/podcast
Like: https://www.facebook.com/theambitionshowpodcast
Follow: https://www.instagram.com/theambitionshow/
Connect and Free Resources: https://www.ambitionshow.com/blog
As the saying goes the “Proof is in the Pudding” going to college is experience in a controlled environment but to real clients and in-order to command service fees or sell higher priced products you need to showcase your skills and that you get results for clients. It is important to gain experience in whatever interests you as soon as possible for two reasons. First you learn from experience, you get stronger, smarter, and gain more skills from the challenges you face through your experiences. Secondly you gain a better understanding if this is what you want to do or not. I can't tell you how many people waste their time thinking, keyword “thinking” about what they want to do but change their mind when they get a real taste of doing what they thought they wanted to do. Internships and being an apprentice are two quick and readily available opportunities for this. But with the growth of the Gig Economy, you may find the career you want doing gig work while at the same time gaining experience for your dream job. BOOK RECOMMENDATION: “UNLABEL: Selling You Without Selling Yourself” by Marc Ecko
- Pop culture icon, one of the names that is synonymous with the rise of the fashion aspect and urban wear inspired by hip hop culture of the late 90’s and early 2000’s fashion
- Connecting your creativity and personal passion into a career. This is the dream of most that very few accomplish. Marc did it and there are real tactics and practical examples that you can use to your own plan. Although he is not the only person to do this by far, UNLABEL is written in a way that can be used as an entertaining guide.
- Purchase on Amazon here
FREE TAKE-A-WAYS
- Freelancers Growth Roadmap (From Start to Successful)
- 15 Best Gig and Freelancer Platforms
ADDITIONAL OFFERS
- Get your domain with Ionos: https://www.ionos.com/domain-overview?ac=OM.US.USf11K357089T7073a&kwk=256939034
- Build experience and start your freelancer journey by joining Fiverr. Use this link to get started now: http://www.fiverr.com/s2/c58ae35f3c
Episode 4 - What is Digital Marketing Marketing is not sales. Let’s get that out of the way right now. Sales and marketing can and should work closely together, but these two business functions are not one in the same. Marketing is the engine of your business, it keeps you competitive, valuable to your customers, brings in new customers, and keeps your business well in business. And all digital marketing is marketing practices taken online.
The world of business is always changing, business and the way we do it is no different. Digital marketing, also called Internet marketing, is the most cost effective way to reach, connect, and build relationships with your customers. And I love this stuff! It's always changing and growing, the tools and concepts we cover in this episode will help you get a competitive edge over your competition. More importantly, you will finish this episode with the knowledge to build a profitable relationship with your target audience.
- Get all the basics of Digital Marketing and understand what it is exactly
- Learn how Digital Marketing helps your business
- Learn the most important tools/disciplines in digital marketing
Exclusive Take-A-Ways from this episode: * You get my 3 latest eBooks for FREE exclusively for viewers and listeners; only accessible by these links: + Master how to find the best keywords for your website and business in my “Step-by-step guide to Keyword Research” + Learn how to find the right influencers to promote your business or become an influencer yourself in my “Profit from Influence” + Get the fundamentals on how to start and manage a successful email marketing campaign in my “Email Marketing for Small Businesses and Start-Ups” + Use the coupon code ONLY ON THE WEBSITE. It's the only way to get both eBooks for FREE * Do you have a Wix website? Improve your Wix website’s performance and rank higher in Google searches after watching this video: https://www.youtube.com/watch?v=sC8FW2TJgtU&list=PLiaX8nUgwBlcFiJBNZhtP0VS4Sn37fzPG&index=1 * Shopify store owners, watch this video and begin ranking higher on search engines:
Articles mentioned: * Sprout Social infographic:https://sproutsocial.com/insights/new-social-media-demographics/ * Wall Street Journal: https://www.wsj.com/articles/BL-269B-1470 * WPBeginner: https://www.wpbeginner.com/showcase/best-email-marketing-services/
Affiliate Links Below Book of the Episode links:
- Grab one of the best books to help you create successful businesses and profit from your passion.
- “Launch” by Jeff Walker use this link: https://amzn.to/3jzMOSd
Create great content and look great online with Canva:
- https://partner.canva.com/c/2416110/1153693/10068
Important Links:
- Visit: https://www.ambitionshow.com/podcast
- Like: https://www.facebook.com/theambitionshowpodcast
- Follow: https://www.instagram.com/theambitionshow/
- Connect and Free Resources: https://www.ambitionshow.com/blog
How much is your brand worth? Your brand is a combination of "why" you do "what" you do everyday and "how" you do it. But how do you create a successful brand? That's what we are tackling in this episode.
- 1st we will go over the basics developing your business brand and lay that foundation
- 2nd we will go over some activities that have worked for some of the largest and most successful brands
- 3rd and finally how to audit your brand’s growth like the pros and identify what is working, what isn’t working, and getting better returns on your investment
Free Take-A-Ways
- Download the FREE Brand Audit Template and Checklist worksheet (Google Doc template)
- Find a all Free Take-A-Ways and resources at the Ambitionshow.com
Book Recommendation: “START WITH WHY” by SIMON SINEK
- How to purchase the book on Amazon: https://www.amazon.com/Start-with-Why-Simon-Sinek-audiobook/dp/B074VF6ZLM/ref=tmm_aud_swatch_0?_encoding=UTF8&qid=1631132750&sr=8-1
If you don’t have a steady stream of sales and revenue; you don’t have a business, you have an expensive hobby. You need sales and staying stagnant will not help you. In this episode we will breakdown how the following:
- Debunking the stigma of selling
- The basics of becoming better at selling
- How to create a Sales Pipeline for your business
Find all of the free resources from this episode here: www.ambitionshow.com
What's good, welcome to the Ambition Show, the best podcast for urban entrepreneurs and small business owners. I'm your host Ehren Muhammad, digital marketing and project management entrepreneur. This is your platform to get advice from accomplished entrepreneurs from different industries. We share tools and resources you need to achieve your goals. All right here let's get it! 💪
Every episode will have TAKE-A-WAYS with real tools for you to use, not just talk, because advice without action is not helpful. You will receive exclusive offers for real tools that you can use for your business and accomplish your dreams right now.
Now is the time. Subscribe and catch every episode of the Ambition Show on Podbean, iTunes, and our YouTube channel.
Catch new podcast episodes every Thursday!
In episode 1 - "Fuel Your Ambition" host Ehren Muhammad introduces himself and his entrepreneurial journey. Being an entrepreneur has always been challenging, and today is no different as every industry is extremely competitive more than ever. This is precisely where The Ambition Show comes into the picture as a platform for the dream chasers offering advice, tips, and tools you can use.
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Catch every episode of The Ambition Show YouTube Channel