EdUp Career Schools "The Scoop": Recent Episodes
Kathy Belletty
EdUp Career Schools "The Scoop," Hosted by Kathy Belletty deep dives into the the world of the for-profit sector. You'll also experience some great motivation and inspiration because fact is, life can be tough and your mental being and peace is important.
Hear from Career School Executives, Directors, Graduates and even Inspirational Coaches. As a bonus, get quick admissions tips on how to communicate effectively with prospective students, and increase productivity so you can get immediate results.
Join us for an exciting and insightful episode as we dive into the world of lead management and enrollment solutions for higher education.
Our guests, Eric Kades, Founder of TextChat, and Cade Scott, Founder of Enroll Boost AI, bring their unique perspectives and innovative systems to the table. While both aim to revolutionize the enrollment process, their approaches are distinct.
In this episode, we explore:
- How TextChat and Enroll Boost AI are changing the game for career schools.
- The key differences in their methodologies and technologies.
- Whether Eric and Cade find common ground or diverge in their visions for the future of enrollment.
- Practical strategies each system uses to prevent schools from losing countless leads.
- How these solutions alleviate the pressure on enrollment teams, boosting productivity and efficiency.
Tune in to hear a friendly yet competitive discussion that could transform how your institution handles enrollment.
Don't miss out on this opportunity to gain valuable insights and life hacks for career schools and leadership!
Join us in this insightful episode of EdUp Career Schools "The Scoop," as we sit down with Marco Velasquez and Jason McWilliams, both former enrollment leaders in higher education.
Discover the reasons behind their departure, the struggles they faced, and what they loved most about leading enrollment teams.
Gain valuable insights into the challenges enrollment leaders encounter and explore strategies to prevent more talented professionals from leaving the field.
Tune in to learn from their experiences and find out how we can better support enrollment leaders in the dynamic landscape of higher education.
In this episode of EdUp Career Schools "The Scoop" podcast, we sit down with Eric Kades, Founder of TextChat, to discuss how admissions teams can capture more leads and streamline communication with potential students.
With over 20 years of experience in creating and scaling customer support businesses, Eric shares his expertise in lead generation, online marketing, and enrollment management.
Admissions teams often face challenges in managing the overwhelming amount of tasks they handle daily, leading to potential leads slipping through the cracks. Eric introduces TextChat, the ONLY higher education enrollment software with 24-hour live agents built in, designed to help admissions teams capture more leads and improve enrollment management.
We dive into how TextChat works, its unique features, and the benefits it offers for admissions teams.
Eric shares success stories of schools using TextChat and the results they've seen in lead generation and enrollment management. He also provides tips for schools looking to implement TextChat into their admissions process and maximize its benefits.
Join us as we explore how TextChat is revolutionizing lead capture for admissions teams and helping them connect with potential students more effectively than ever before.
Join us on this compelling episode of EdUp Career Schools "The Scoop," with your host Kathy Belletty, where we sit down with the remarkable Dr. Fardad Fateri, a trailblazer in higher education with a remarkable journey spanning various leadership roles.From educator to CEO, Dr. Fateri's illustrious career showcases his unwavering dedication to transforming lives through education.
Tune in as we delve into his experiences overcoming scrutiny and adversity within the for-profit sector, fueling his passion for championing student success. Get ready to be inspired by Dr. Fateri's insights and learn how one person's commitment can make a profound difference in the lives of thousands.
Tune in to "EdUp Career Schools: The Scoop" for an insightful discussion on the critical importance of prompt lead contact in the admissions process.
Our special guest, Cade Scott, joins us to unravel the mysteries of lead velocity and its profound impact on student enrollment.
From the moment a lead is received to the crucial window of opportunity for engagement, Cade shares invaluable insights into why swift action is key to securing student interest and trust.
Don't miss out on learning how to stay ahead in the competitive world of higher education admissions, where every call counts. Join us and gain the edge in connecting with prospective students and shaping their educational journey.
Join us on this enlightening episode of EdUp Career Schools "The Scoop," as we delve into the detrimental effects of toxic workplaces and uncover practical solutions.
Our special guest, Danielle Shelton, an esteemed writing coach, instructional design consultant, author, podacst host and English teacher, just to name a few, will guide us through identifying the signs and navigating the experiences of toxicity in the workplace.
From subtle behaviors to outright hostility, we'll explore it all. But fear not, as Danielle shares invaluable insights and strategies to counteract toxicity and foster a healthier, more supportive work environment.
Tune in to discover how to reclaim your workplace well-being and protect your mental health.
In this episode of EdUp Career Schools "The Scoop," we delve into the remarkable journey of Elsia Quintanilla, founder of a Texas technical trade school.
Despite facing numerous challenges as a minority female entrepreneur, Elsia's unwavering determination led her to overcome adversity and establish a school that has transformed the lives of thousands of students.
Join us as we explore Elsia's inspiring story, her path to success, and the profound impact she has made on her community through education. Get ready to be inspired and empowered by Elsia's incredible journey of resilience, perseverance, and the power of education to effect change.
Welcome back to another insightful episode of EdUp Career Schools "The Scoop," with your host Kathy Belletty, Founder of Motivate With K.A.T.
In this episode entitled "EduAI: Navigating the Future of Education," we unravel the mysteries of Artificial Intelligence in education.
Join us as we explore how AI has been seamlessly integrated into education, often without us even realizing it.
Despite its pervasive presence, there's a cautious curiosity surrounding AI in education, fueled by a lack of information. Nneka McGee who is the Chief Academic Officer with San Benito CISD's aim is to demystify AI, shedding light on its role in shaping the educational landscape.
We'll delve into real-world applications, addressing concerns, and showcasing how AI has been a silent partner in our educational journey all along. Join us on "The Scoop" to stay informed and inspired about the evolving intersection of technology and education.
Leaders are nurtured through experience, and everyone is not called to serve in this role.
Tune into another explosive episode of EdUp Career Schools "The Scoop" as we delve into the pivotal role of a Campus President.
Guess what? Who's better to discuss this critical topic than Billy Kidd, Campus President with Northwest Lineman College.
In this episode, we'll explore how Billy is able to encourage his teams to play nice in the sandbox, all while inspiring his student body to conquer their educational journey.
Discover the keys to effective leadership, fostering unity, and motivating students to see their academic endeavors through.
Tune in for valuable perspectives on the critical impact a campus president has on both the faculty and the student body. Let's unlock the secrets to success in higher education leadership!
In this thought provoking episode, I speak with Emily Mitchell, Vice President of Education with Sylvan Learning.
We unravel the intricacies of crafting a compelling application that not only opens doors to higher education but also sets the stage for a successful academic future.
We also discuss the fears and setbacks that students face with the upcoming changes to ACT and SAT scores. You don't want to miss this.
When admissions and finance unite, incredible things happen. More students navigate the process, kickstart their training, and step into the careers they've always envisioned. Today, I'm thrilled to have Mr. Darius Goldman, the owner, here with me to delve into Meratas, its workings, the types of schools it collaborates with, and how we can enhance our student services.
Don't miss out on this insightful conversation with Darius—your gateway to empowering students and transforming their educational journey.
Key Topics of this Video:
- Emphasis on education and the pivotal moment that created Meratas
- Empowering schools to underwrite and admit their own students based on merit
- Flexible Payment Plans and Lender Marketplace
- Target Schools and Trends in Education
- Challenges in Student Financing
- Addressing the challenges faced by alternative education providers
- Perception of Career Education in Higher Education
- Involvement of Admissions and Financial Aid Teams
- Teaching Resilience and Analytical Thought to Children
Timestamps of this Podcast
00:00:01 A platform for schools to underwrite and admit students based on merit.
00:04:44 Student loan platform and its benefits.
00:13:49 Financial aid and student loan options for schools.
00:20:51 Education, problem-solving, and resilience.
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Check out The ED UP Career Schools (The Scoop Podcast): https://www.podpage.com/edup-career-schools-the-scoop/episodes/
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motivatewithkat #admissions #admissionsrep #collegerecruiting #enrollment #highered #education #collegelife #studentrecruitment #campuslife #collegemanagement #leadership #motivation #fear #income #productivity #collegedegrees #parenthood #lifegoals #persistence #hardwork
In the ever-evolving landscape of education and team leadership, fundamental insights emerge as pillars of success. Adapting to change is indispensable, as it presents opportunities for growth and innovation. The cultivation of a cohesive team culture transcends mere professional competence, emphasizing the alignment of values and goals. Setting expectations that are both ambitious and attainable is an art, providing a clear roadmap for collective success. True leadership extends beyond personal achievements to empower team members to surpass their potential. Harnessing creativity, from virtual games to personalized coaching, proves to be a potent motivator. The resilience to navigate challenges in admissions, akin to a roller coaster ride, is a key attribute, turning obstacles into stepping stones for professional growth.
For those navigating the complexities of the education sector or steering remote teams, these lessons serve as foundational principles, guiding through the twists and turns of careers with sagacity and resolve
Key Topics of this Video:
- Preference for the education industry over criminal justice or law enforcement
- Establishing relationships with students and admissions representatives
- The need to build trust and connections
- Creative strategies for keeping online teams motivated
- Challenges of setting and managing expectations in an online setting
- Quicker, more efficient educational models and technological advancements
- Admissions is a noble profession
- Opportunity to inspire, motivate, and break generational boundaries through education.
Timestamps of this Podcast
00:00:01 Managing a remote team in the education industry.
00:03:16 Advisor role transition and connection with students.
00:08:32 Managing remote teams and setting expectations.
00:13:48 Leading and motivating remote teams.
00:18:14 Career education, leadership, and expectations.
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Check out The ED UP Career Schools (The Scoop Podcast): https://www.podpage.com/edup-career-schools-the-scoop/episodes/
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🎧💡 #EducationLeadership #Teamwork #SuccessPrinciples #Innovation #Resilience #UnlockYourPotential #ProfessionalGrowth #PodcastAlert #NewEpisodeNowLive
In this episode, I am joined by Jami Hornbuckle, Vice President for 3E Content Strategy with 3E Enrollment Marketing, Inc., to discuss marketing and advertising in higher education. Jamie shares her passion for higher education and the transformative power of education. Jami explains that effective marketing in higher education requires nuanced storytelling that conveys the institution's unique value proposition and resonates emotionally with prospective students and families. It's crucial to go beyond facts and data and make meaningful connections by telling compelling stories about real student experiences. She emphasizes that it's not just about broad messaging to reach a wide audience, but also about precision targeting to find students who will be a great fit for a particular institution.
Tune in to learn more about effective marketing strategies in the higher education space.
Key Topics of this Video:
- Importance of authenticity in marketing and advertising
- The power of storytelling in higher education marketing
- Impact of higher education on lives, families, and communities
- The need to understand and articulate what makes a school unique
- The importance of speaking the student's language in marketing
- The value of showcasing immediate outcomes for students
- Avoiding generic stock photos and creating relatable content
- The significance of videos and photos that highlight the student experience
- The need for concise and snackable content in marketing materials
- Starting with the "why" and understanding the institution's value proposition
Timestamps of this Podcast
00:01:43 The power of storytelling.
00:05:33 Marketing authenticity and empathy.
00:08:50 Transparency in tuition.
00:12:07 Authenticity and stock photos.
00:16:07 Student representation and advertising.
00:20:33 Immediate outcomes for students.
00:23:36 Start with the why.
00:28:01 Bringing your authentic self.
Sign up for courses: https://lessons.motivatewithkat.com/
Check out The ED UP Career Schools (The Scoop Podcast): https://www.podpage.com/edup-career-schools-the-scoop/episodes/
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motivatewithkat #admissions #admissionsrep #collegerecruiting #enrollment #highered #education #collegelife #studentrecruitment #campuslife #collegemanagement #leadership #motivation #fear #income #productivity #collegedegrees #parenthood #lifegoals #persistence #hardwork
motivatewithkat
In this episode, I am joined by three industry veterans, Dayna Lee, Vanetia Moore, and Didtra White who share their insights and experiences. The conversation focuses on the impact of turnover on students and the need for leaders and executives to understand and address the issue to retain talented professionals.
In addition we explore the high turnover in higher education admissions departments. The guest speakers share their insight about the reasons behind the turnover, including advisors not meeting expectations or feeling that sales is not their forte. Moreover, the speakers emphasize that leaders have a significant impact on their team by encouraging and trusting them.
In this video, you will be able to learn:
- High turnover in higher education admissions departments
- Challenges faced by admissions advisors
- Lack of support and trust from management
- Unrealistic expectations and pressure from leadership
- Balancing the needs of students and the demands of the job
- The importance of building relationships with students
- Financial obstacles faced by students and the role of admissions in addressing them
- The impact of toxic work environments on advisors
- The disconnect between upper management and frontline advisors
- The decision to leave the admissions field and reasons for doing so
Timestamp of this Podcast
00:00:09 High turnover in higher education.
00:02:37 Why choose higher education?
00:06:43 Diversity of students and impact.
00:10:42 Changing lives through education.
00:12:09 Admissions can be challenging but fun.
00:17:21 Admissions advisors face significant challenges.
00:23:27 Education system challenges.
00:29:02 Admissions teams need better support.
00:31:09 Unrealistic expectations and lead flow.
00:37:46 Workplace pressure and lack of support.
00:39:54 Leaders must support and trust their team.
00:44:03 Leaders need positive impact and consistency.
00:50:18 Leaders need proper leading.
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About our guests:
Venetia Lewis is working as Medical Biller and Coder which is the largest consortium in the US with a purpose to help physicians with appropriate solutions to all their billing related problems.
Website: https://www.medicalbillersandcoders.com/about-us.aspx
Instagram: https://www.instagram.com/lady_vee46?igshid=MzRlODBiNWFlZA%3D%3D
Dayna Lee is the owner of Savannah Wine Institute
Instagram: https://www.instagram.com/savannahwineinstitute?igshid=MzRlODBiNWFlZA%3D%3D
Didtra White is the Workforce development coordinator for a non-profit.
Tiktok: @dadeevahden
In this episode, I discuss the issue of high turnover in sales teams, specifically in the admissions departments. I highlight micromanagement as a major cause of this problem and encourage leaders to reflect on whether they may be contributing to it. Furthermore, I will share my personal experience as a new leader and emphasize the importance of stepping back and observing before making changes. The episode also provides four key indicators of micromanagement to help leaders identify if they are guilty of it. The episode aims to address the issue and prevent further loss of team members due to micromanagement.
Timestamp of this Podcast
00:00:28 - Micromanagement is a major cause of high turnover.
00:00:53 - Sharing personal experience of being a micromanager in the past.
00:01:55 - Emphasizing the need to address the issue to prevent losing team members.
00:02:01 - First sign: Having a hard time delegating due to lack of trust. Constantly checking in instead of giving space.
00:04:19 - Second sign: Needing approval for every task instead of trusting staff's expertise.
00:06:43 - Third sign: Needing to be CC'd on everything shows lack of trust in staff.
00:09:25 - Fourth sign: Discouraging independent decision making and disregarding others' opinions.
00:11:56 - Encouraging leaders to put themselves in their team's shoes.
00:13:37 - Conclusion and encouragement for leaders to improve.
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In this episode, I discuss how to choose the right path and build a successful career in admissions advising. Deciding if this field is the right fit for you requires evaluating your communication skills, emotional resilience, innovation, and positivity. Effective advisors must listen closely to students, empathize with their stories, think creatively about solutions, and stay upbeat. I provide insights to help new and experienced advisors excel by focusing on the key skills of communication, stamina, innovation, and an optimistic mindset. The right outlook and approach are essential to effectively guide students on their admissions journey. This career allows you to make a difference in students' lives but also requires resilience. By highlighting the advice and experience shared in this episode, I aim to help advisors at any stage of their career reflect on their suitability for this rewarding yet challenging role.
Timestamp of this Podcast
0:00:00 Introduction to the topic of admissions in higher education
0:00:26 Questions about the suitability of admissions advising as a career
0:01:30 Importance of effective communication in admissions advising
0:05:07 Need for emotional stamina in dealing with students' personal stories
0:07:01 The role of innovation in overcoming challenges in admissions
0:10:28 The significance of maintaining a positive mindset as an advisor
0:12:42 Importance of being a great communicator and listener
0:13:37 Tracking activity and identifying strengths and weaknesses
0:14:35 Emphasizing innovation and thinking outside the box
0:15:02 Maintaining a positive mindset and focusing on opportunities
0:16:05 Evaluating personal suitability for the role
0:17:47 Resources and training available for leaders and advisors
0:18:19 Announcement of upcoming guests and conclusion
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In this episode, we will discuss the importance of the safety of kids in school. Tabatha Barron shares her personal experience of her niece getting put on the wrong bus multiple times in one year, which inspired her to create the KYKS platform. Tabatha Barron explains that her background in engineering and experience with technology led her to develop a solution that complements our lives rather than taking over them. She emphasizes the need for greater awareness about this issue and shares examples of other children being misplaced or left unattended. Tabitha's goal is to prevent such incidents and ensure the safety of children.
Tabatha is a hardworking, self-motivated mother of two who understands the immense importance of child safety. With an engineering degree and 15 years of experience, Tabatha is a problem solver who believes technology should play a larger role in organizing and improving everyday life.
In this video, you will be able to learn:
The importance of school bus safety
The prevalence of children being placed on the wrong bus
The need for a solution to protect children.
The role of technology in addressing the problem
The impact of misplaced children on their families
The need for better communication and accountability in schools
Key Topics of this Podcast:
00:00:21- Importance of school bus safety.
00:10:30- Improved school dismissal process efficiency.
00:12:08- School bus ridership is declining.
00:19:33- School bus safety is concerning.
00:23:05- Lack of transparency in missing children statistics.
00:29:22- The school bus system needs improvement.
00:34:50 - Listening to and valuing children.
00:40:46- Parents must demand change in schools.
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Tabatha Barron
Tabatha Barron founded Keeping Your Kids Safe in 2014 to ensure the safety of every child throughout the transportation process. Tabatha is a hardworking, self-motivated mother of two who understands the immense importance of child safety. With an engineering degree and 15 years of experience, Tabatha is a problem solver who believes technology should play a larger role in organizing and improving everyday life. Through the KYKS platform, she strives to provide peace of mind to families, parents and guardians, childcare providers, and school officials.
motivatewithkat
In this episode, we will be talking about the changing environment of leadership in the 21st century with Geordie Hyland. Effective leaders understand the importance of establishing a clear vision and goals for their team. By articulating a sense of purpose and direction, leaders can secure buy-in from team members who comprehend the objectives they are working towards. With alignment on the vision and goals, confusion diminishes while motivation rises. Leaders must not only set the vision but also communicate it clearly and consistently to provide their team with a shared understanding.
With over 20 years of entrepreneurial leadership experience, Geordie Hyland is a passionate CEO skilled at strengthening human capital and communities. He excels at building high-performing teams and partnerships, creating transformational learning experiences, and managing P&L.
In this video, you will be able to learn:
- The emphasis on student ROI and the value proposition of ACE, including affordable tuition and credit for prior learning.
- The importance of leadership in higher education and the difference between managing and leading a team.
- The skepticism surrounding traditional higher education and the growing awareness of the value of career education.
Key Topics of this Podcast:
00:02:22 - Student success and programmatic outcomes.
00:05:29 - Affordable tuition and low debt.
00:10:58 - Leadership and the online learning community
00:14:43 - Getting team buy-in.
00:20:18 - The future of career education.
00:22:03 - Importance of online education.
00:27:37 - Overcoming limitations and growth.
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Geordie Hyland
Geordie Hyland has a diverse education management background which includes Higher Ed, K12, workforce development, allied health, healthcare, continuing medical education, and remedial training in online, VR, simulated, hybrid, and in-person modalities. A former collegiate and professional hockey player, merchant banker, and Googler, he holds degrees from premier institutions including Harvard Business School, Harvard University, and the London School of Economics & Political Science. Geordie leverages his multifaceted expertise to lead organizations focused on developing human potential.
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This episode discusses the pitfalls of leadership and the importance of understanding the full story before stepping into a leadership role. The emphasis is the responsibility that leaders have for their team members' feelings and the need for empathy and effective communication. Furthermore, it also highlights the importance of emotional and mental stamina for leaders, as well as the accountability they have for their team members' actions and choices.
In this video you will be able to learn:
- Leadership requires responsibility for the feelings of team members, even if they are indirectly affected.
- Leaders should show empathy and pay attention to their team members' well-being to maintain productivity.
- Emotional and mental stamina are crucial for leaders, who should take time to rest and regroup.
- Leaders are accountable for their team members' actions and should address toxic or underperforming individuals.
Key Topics of this Podcast:
0:01:17 - Introduction to the topic of leadership and its pitfalls
0:02:17 - The responsibility of a leader to care for their team's feelings
0:05:26 - The importance of emotional and mental stamina for leaders
0:08:07 - The need for leaders to show vulnerability and authenticity
0:10:14 - The accountability of leaders for their team's actions and choices
0:12:18 - The difficult decision to let go of toxic or underperforming team members
0:16:00 - Tips for effective communication and delivering tough conversations
0:18:06 - The importance of self-care and taking breaks as a leader
0:19:02 - The potential for growth and improvement in leadership skills
Connect with me:
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The role of an academic advisor has evolved to encompass coaching students on various aspects of their education. While advisors have traditionally helped students select courses and monitor degree progress, many now take a more holistic approach focused on students' overall development. Effective advisors exhibit coaching skills like motivational interviewing, goal-setting, and accountability to empower students to make informed decisions. They create development plans, give feedback, and provide encouragement. However, advisors cannot control student behavior. Their role is to guide students to realize their potential. Advisors enable success through strategic communication and by building trust.
Shift your advising approach to incorporate coaching techniques like motivational interviewing and strategic goal-setting that empower students to achieve their highest potential
Key Topics of this Podcast:
0:02:18 - Lex's journey in higher education
0:03:39 - Lex's passion for coaching and advising
0:06:05 - Lex's experience with a student similar to her background
0:08:12 - The importance of effective communication as an advisor
0:09:31 - Qualities of a coach: charisma, concise communication, and vision
0:12:43 - The downside of coaching: inability to control students' actions
0:14:36 - Strategies for supporting students throughout the enrollment process
0:17:13 - Lex's aspirations for her coaching career
0:19:49 - Advice for admissions professionals and individuals seeking personal growth
Key Topics of this Video:
As an advising officer, your job is to give the student the information so that they can enroll and are not supposed to be their therapist.
Memorable Quotes from this Episode
“People rarely advocate for students or express their feelings.”
“Advisors should inform, not counsel students.”
“Hearing different stories builds empathy.”
“Coaching a first-gen student without support was fulfilling.”
“Students need to open up or they'll disappear from fear.”
“Advising shapes me through students' diverse stories.”
“Some students don't follow through but stay positive.”
Sign up for courses: https://lessons.motivatewithkat.com/
Check out The ED UP Career Schools (The Scoop Podcast): https://www.podpage.com/edup-career-schools-the-scoop/episodes/
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Terance Gonsalves is a partner and chair of the education practice at the law firm of Alston and Bird. In this episode, he is here to discuss the new regulations and low enrollments in higher education joined by my co-host Deborah Solmor. Deborah shares her experience in the higher education space, while Terance offers his expertise as a legal professional. The guest provide insights and solutions for the challenges faced by schools in the current climate. The episode is informative and aims to alleviate some of the stress faced by educators and administrators.
In this video, you will be able to learn
- Gainful employment regulations require career programs to meet metrics showing graduates find jobs and repay loans. They protect students and were reinstated, effective July 1, 2023.
- Programs may be cut if they don't meet metrics. But enrollment may stay stable as schools change programs.
- Regulations mandate reporting, like telling students if they didn't meet metrics. Students must acknowledge this. Some programs like culinary schools may struggle as grads often start in low-paying jobs.
- Training and empowering admissions advisors is key. Advisors need tools and knowledge for effective, compliant talks with students. They monitor call quality and build rapport to understand needs and guide students.
- Advisors are essential to a school's success. Resources and support help them guide students to good outcomes, benefitting both.
Timestamps of this Podcast:
00:02:39 Journey in higher education.
00:07:06 Admissions compliance in higher education.
00:07:39 Financial Aid Regulations.
00:14:22 Secret shopping for misrepresentations.
00:15:00 Department of Education's secret shopping.
00:20:22 Gainful employment regulations explained.
00:23:13 Gainful employment regulations.
00:27:00 Disclosure and transparency in education
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Terance Gonsalves is an education law expert and seasoned trial attorney. As chair of Alston & Bird’s Education Team and a Litigation & Trial Practice Group partner, he represents schools, colleges, and universities in complex litigation, government investigations, compliance, and regulatory matters.
With experience as deputy general counsel for a publicly traded education company, Terance understands federal, state, and accreditation issues facing education institutions. His clients include nonprofit and for-profit schools, and he counsels them on various issues.
Terance defends False Claims Act, consumer fraud class actions, and TCPA claims. He represents clients before the DOJ, FTC, DOE, US attorneys, state AGs, and education agencies
Pedro Santana is the Director of Enrollment Management Experiences at Stetson University. In this episode, Santana shares his experience in improving the student experience and how his background in customer service helps him approach higher education with a consumer mindset. Santana stumbled into higher education but found a passion for improving the student experience and making every day better.
In this video, you will:
- Gain insights into viewing students as consumers.
- Understand the importance of improving the student experience.
- Learn the significance of motivation, goal setting, and mentorship in higher education.
- Know Pedro Santana's optimistic and adaptable approach to changes in higher education.
- Realize the challenges of not focusing on students as consumers and not meeting enrolment numbers.
- Recognize how engaging with students and conveying the value of higher education can enhance.
Key Topics of this Podcast:
0:04:31 - Understanding student experience as a key
0:06:50 - Balancing higher ed ideals with customer service
0:07:25 - Improving enrollment process through observation
0:08:30 - Setting goals and staying motivated for success 16:34 Setting achievable goals and breaking into steps
0:17:09 - Smaller goals enable bigger goals achievement
0:18:01 - Asking students questions to know them better
0:18:29 - Importance of proper training for enrollment management
0:20:05 - Different strategies for different enrollment roles
0:20:50 - Lack of training as an obstacle
0:21:32 - Self-assessment and celebrating small wins
0:23:26 - Avoid comparing yourself to others
0:26:58 - Overcoming "not how it's done" and proving value
0:28:32 - Building relationships and showing value internally/externally
0:29:39 - Avoiding tradition for tradition's sake
0:31:13 - Identifying and meeting students' needs; saying no when not a fit
0:32:52 - Not admitting wrong-fit students; impact on retention
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Pedro Santana is currently the Director of Enrollment Management Experiences at Stetson University, focused on improving the student experience. In this role, he works to challenge assumptions and elevate customer service.
Previously, Pedro worked for 11 years as a Flight Attendant with JetBlue Airways. In this position, he provided outstanding customer experience while ensuring safety and security onboard. This experience developed Pedro's skills in customer service, relationship building, training, and process optimization.
Pedro also has experience as a Lead Agent for Redfin, a real estate brokerage. This background in real estate, combined with his time at JetBlue, gave Pedro valuable insights into sales, closing deals, and guiding customers through complex, high-stakes experiences - which serves him well in his current higher education position.
Admission officers should understand and emphasize that empathy, self-reflection, responsibility, and humility are critical traits of great leaders. Empathy is essential for building trust and rapport with team members, while self-reflection allows leaders to understand their interactions and improve their communication skills. Responsibility means taking ownership of the team's success, growth, failures, and self-confidence. Humility requires leaders to be approachable and receptive to building relationships with their team members
Leadership requires balancing humility and confidence to foster team and company growth. In addition, it's about seeing how approachability and building relationships lead to a strong, valued team.
Timestamps of this Podcast:
- 0:00:29 - The Importance of Empathy in Leadership
- 0:01:28 - Empathy for Employees
- 0:02:57 - Providing an Outlet for Employees
- 0:04:00 - Self-Reflection as a Leadership Trait
- 0:04:32 - Understanding Interactions and Communication Skills
- 0:05:15 - Irresponsible Leadership and Its Effects on Team Members
- 0:05:47 - Responsibility as a Leadership Trait
- 0:06:14 - Getting to Know Your Team Members
- 0:07:12 - The Power of Words and Presentation in Leadership
- 0:08:05 - Creating a Positive Work Environment for Team Members
- 0:09:17 - Humility as a Leadership Trait and the Importance of Approachability
- 0:10:20 - Coaching Team Members
- 0:10:54 - Importance of Weekly One-on-One Conversations
- 0:11:40 - The Importance of Humility in Leadership
- 0:13:09 - The Impact of Leadership on Company Growth
- 0:15:08 - Feeding Your Team and Giving Recognition for Hard Work
- 0:15:44 - The Importance of Humility and Approachability for Team Growth
Key Topics in this audio:
Recognize that leaders must own both successes and failures of their team. Confidence comes from within and shows how humility allows team members to thrive, grow skills, and boost company success.
Memorable Quotes from this Episode
"The first trait is empathy. Empathy is so important when it comes to leading a team."
"You have to be empathetic. You have to be sympathetic to their situation so that they're able to open up so that you have the opportunity to understand who they are to help them."
"Employees need to know that you care, right? A lot of what you do every single day, it's emotional and it's mental."
"If you want to grow a team, you got to make sure that you're feeding into them. You got to feed your team. You got to feed their soul."
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The role of the admission advisor is focused on more than just getting the students on enrollment. The real deal starts to inspire students to continue their education, as enrollment is down across the board. The common issue arises when admissions officers disregard the value of developing connections with students in order to boost dials. Degree requirements that are too complicated and appear to be unnecessary, roadblock courses, and unavailable or inconvenient courses can all create significant challenges to student success.
In this new multimodal learning environment, utilizing diverse metrics and including student voices are critical components to improving success in higher education.
Key Topics of this Podcast:
0:00:00- Gina Quinn on Career Schools and Reinspiring Students
0:02:31- Changing Lives Through Education
0:04:17- Relationship Sales and Admissions Representation
0:06:05- Making Lifestyle Adjustments for Long-Term Gains in Education
0:07:48- Supporting Students Through Difficult Times
0:15:06- Building Trust and Finding Common Ground with Students
0:19:14- Supporting Students in Their Academic Journey
0:21:28- Building Connections with Gen Z Students: Celebrating Success and Providing Tough Love
0:22:49- Student Challenges in the Information Age
0:26:28- Building Rapport and Relationships with Students
0:28:23- Career Advancement and Enrollment Process
0:30:14- Strategies for Retaining Students and Supporting Their Career Goals
0:32:04- Supporting College Students During the Pandemic
0:34:35- Exploring the Benefits of Education and the Need for Change
0:38:46- Navigating College Resources and Intrusive Advising
0:41:45- The Future of Career Education
0:43:57- Exploring Trade Opportunities for High School Students
0:45:39- Supporting Students and Making a Difference
Key Topics in this video:
- Building rapport with students starts with your conversation with potential students on the phone.
Memorable Quotes from this Episode:
“I think more than anything, you just fall in love with the process of changing lives.”
“We have some people who can be really good tour guides, but the true connections with admissions representatives and prospective students is the rapport and the relationship they build on that phone.”
“We make a point to really make sure that what's going on in the classroom, the content is engaging and that the student reason to come in.”
"There is a need for skilled labor. There is a need for careers and trades. Not everybody is meant for a four-year degree. Not everybody is meant to go to college and have all those."
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College students embark on their higher education journey with lofty aspirations for the future. Unfortunately, unforeseen obstacles can make reaching a degree difficult and cause some to withdraw from college altogether. The key to promoting successful student retention lies in addressing these difficulties, an imperative step any institution of higher learning must take toward achieving greater proficiency among its attendees.
With a proper understanding of what causes many students' struggles when transitioning into collegiate life comes the capability of developing sound solutions that will ensure adequate preparation through targeted skills-building initiatives and resources offered by such institutions as community colleges or other forms of higher educational outlets.
Key Topics of this Podcast:
03:04 -A Journey from Professor to Educational Sales
02:01 -Transitioning from Admissions to Retention
04:20 -Assisting in Student Enrollment and Retention
08:29 -Enrollment Process Trends and Challenges
10:06 -Listening and Handling Objections in Student Advising
14:21 -Retention Strategies for Career Education
18:46 -Exploring Career Opportunities in the Culinary Industry
Key Topics in this Video:
- Simplify the financial aid process by having good communication
- Student-centered communication techniques can have a significant impact on admissions
- It's through collaboration that we become better equipped at improving every aspect of the student experience
Memorable Quotes from this Episode
“I think that the biggest thing if there's any takeaway, is that the back end truly is one of the most important components to our jobs.”
“They really have to work hard to stay in contact, keep them motivated and to your point, helping them strategize a game plan for fitting school into their life.”
“It doesn't matter how excited a student is on the phone or when they leave your campus, the part of the conversation that you are not present for is what happens at dinner time when the husband and wife are discussing.”
“They're really trying to find their career within that also kind of corresponds with their passion. So I think that as long as we're implementing all of the proper materials of the scripts and following through, it has the potential of really growing.”
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During enrollment, students are on top of the priority list. In this process, the admissions team and financial aid team play the biggest role. However, a lack of collaboration and communication always gets in the way. Financial aid sources and admission requirements sometimes appear to be two very distinct things.
The key to implementing an effective enrollment strategy lies in understanding the students: their background and financial capabilities. Proper communication and collaboration between the admission team and financial aid team can increase the likelihood of ensuring students' academic success and adjusting their financial aid package accordingly, reducing the risk of the student being forced to drop out of their program.
Key Topics of this Podcast:
0:02:42 Career Summary of a Professional Higher Education Professional
0:04:46 Access and Social Mobility in Higher Education
0:06:18 Bridging the Gap Between Admissions and Financial Aid
0:08:09 Collaboration Between the Admissions and Financial Aid Teams
0:12:45 Cross-Training Financial Aid Teams in Objection Handling
0:15:58 Student Engagement and Effective Communication in Admissions and Financial Aid
0:22:46 Increasing Enrollment in Higher Education
0:29:49 Increasing Financial Literacy and Shifting Perception of Prestigious Institutions
Key Topics in this Video:
- Anything that happens in the enrollment falls and rises on leadership.
- Building enrollment management structure that facilitates the alignment of admission and financial aid teams.
- It is through collaboration and a high-level understanding that we can ensure providing students with the assistance they need.
Memorable Quotes from this Episode
“We need to ensure that our admissions and financial aid folks are aligned and in that, we need to set up an enrollment management structure that facilitates that alignment.”
“We need to start with structure and our top administrators need to make sure that they're setting their teams up for success.”
“Decisions should be made on the experiences that the students need to have in order to graduate from your institution”
“Always encourage our teams. It's not numbers, it's human lives that you're touching and getting the opportunity to transform.”
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Keeping up with academic appointments is key to staying on top of university life, yet many students can still fall behind.
Admissions and appointment setting are continuing challenges in the educational landscape. Despite efforts to increase leads, many schools still suffer from ghosting, when prospective students agree but don't show up for their appointments. To tackle this issue, effective strategies must be created that can ensure more successful call conversions as well as higher student attendance rates at scheduled meetings.
Key Topics of this Podcast:
03:04 -A Journey from Professor to Educational Sales
04:39 -Reasons Why Students May Not Schedule an Appointment
06:54 -The Importance of Making Multiple Contacts with Prospects
08:50 -Importance of Establishing Rapport with Prospective Students
12:50 -Overcoming Student Procrastination in Admissions Advising
24:33 -Strategies for Improving Show Rate in Student Advising
28:22 -Importance of Phone Calls in Admissions Advising
34:59 -Reasons Why Prospects Ghost Advisors
42:46 -Traits and Characteristics for Success
44:58 -Qualities of a Successful Admissions Advisor
47:08 -Passionate Admissions Advisors and the Importance of Listening
50:15 -Qualities Needed to be a Successful Recruiter
52:14 -Conversation with Kathy on the Future of Career Education
54:13 -The Benefits of All Education and the Role of Career Schools in Supporting Students
Key Topics in this Video:
- Simplify the financial aid process by having good communication
- Student-centered communication techniques can have a significant impact on admissions
- It's through collaboration that we become better equipped at improving every aspect of the student experience
Memorable Quotes from this Episode
“We need more advisors that are really passionate about this role, and they're not just looking for a job that can pay their bills.”
“We have advisors who understand the role. They know the metrics, they know what the process looks like, but they're missing the It factor, which is the passion in actually wanting to help this person.”
“Am I a representation of my school when I go out into the community? Because a lot of admissions advisors, we need to go out and do career fairs. We need to go out and do community building events.”
“Some of you might think your title might be an Admissions Counselor. I'm here to provide you with counseling and guidance. Well, that starts with how you present yourself. How do you speak? Do you speak professionally? Do I hear profanity coming out of your mouth, like in a professional setting? How do I dress? How do I act? How do I interact with my colleagues? How do I interact with the students? It's all a part of being the face of the school and the brand, and you have to take ownership of that.”
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Tara Durante is the founder of Caerus Communications. She is determined to work with higher education clients that care about their students, are implementing innovative strategies, and are seeking to improve their financial aid.
Financial Aid Process may never be as simple as getting your work done as fast as you can, but more open and effective communication can help alleviate a lot of the stress.
Communication is one of the shared responsibilities in the financial aid office. Students, parents, and counselors can save time, energy, and stress by sharing information with each other early. Financial aid offices, when handled correctly, will allow families to pursue their educational goals and lead to a more stable financial situation for all.
Key Topics of this Podcast:
00:00 Intro
02:29 Importance of College Counseling
03:52 Career Transition
05:43 The Financial Aid Process: Hiccups and How to Overcome Them
09:09 The Importance of Student-Centered Communications
12:21 The Impact of Financial Aid on Admissions
14:01 Streamlining the Process of Financial Aid
18:15 The Importance of Communications in the Financial Aid Office
19:34 Working Together to Improve the Student Experience
21:22 Financial Aid Communications: A Different Discipline
Key Topics in this Video:
- Simplify the financial aid process by having good communication
- Student-centered communication techniques can have a significant impact on admissions
- It's through collaboration that we become better equipped at improving every aspect of the student experience
Memorable Quotes from this Episode
“Financial aid communications are a natural way to improve that process for students.”
“I just would encourage schools to really look at it and try to get help internally or externally if they feel like they need help.”
“I would say the one final thought that I have is to think about financial aid communications as a different discipline from admissions and enrollment marketing. It's a completely different discipline, but it requires a special set of ethics.”
“I would advise financial aid teams to find a champion with expertise in communications who cares about financial aid.”
“Many students fall off during the process because they don't understand certain information and feel comfortable asking the same question over and over.”
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How to Optimize Your Lead Management and Communication Strategy in 2023
Maintaining high-performing employees engaged begins with each individual knowing how their function contributes to the broader reason why their organization exists, followed by the creation of a transparent and direct atmosphere in which they get and may offer ongoing feedback.
Communicating clear, tangible goals on a regular basis has a huge influence on your team's productivity, motivation, and, eventually, growth. This not only keeps everyone on the same page but also guarantees that your reports understand what they're working on and why.
Key Topics of this Podcast:
00:00 - Intro
00:46 - Dominating 2023
02:16 - Setting Small Steps to Achieve The Goal
02:45 - Considering Your Admission Team as the First Point of Contact
03:33 - Some Advisors Are Overwhelmed
04:18 - Checking Out With Your Time
05:10 - Let Your Advisors Lead The Conversation
05:46 - To Lead is To Understand The Role
06:26 - Conducting Training For Your Team
08:13 - Giving Your Team A Break
08:39 - Having Strong and Effective Communication
09:26 - Creating A Culture of Winning With Your Team
12:16 - Acknowledge The Hardwork of Your Team Every Single Day
13:04 - “Next Level At Missions”
Key Topics in this Video:
- Setting Small Steps to Reach Your Goal makes Success More Apparent
- Importance of Giving Consideration To Your Team
- Having Strong and Effective Communication Motivates the Team
- The Role of a Leader is to Understand the Team and Its Responsibilities
- Conducting Training Is Important To Enhance Your Team’s Expertise
- Celebrating Small Wins Helps The Team To Stay Motivated and Productive
Memorable Quotes from this Episode
“Leaders, if you really want to dominate 2023, and if you want to really have a stress-free new year, what you have to do is consider your admissions team as the first point of contact”
“have your one on ones get that personal time with you and your advisors, it is going to be a game-changing experience.”
“Let them lead that conversation because what you want to do is talk about their performance and goals from the week prior, how they think they did what they think is the next step for them”
“in order for you to lead a team, you have to understand the role”
“Every individual that's involved, every department or team that's involved in order to grow a school, they have to communicate with each other.”
“But we have to make sure that we create a culture of winning, have your teams celebrate those small wins.”
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Jason has over 20 years of experience in Higher Education and Leadership, specifically Admissions. They always say that sometimes, you just need to return to your first love; and for Jason, it was his passion and drive to see students take the next step in their careers. Admissions can be challenging. but even more so for our leaders whose role is to drive activity and production, inspire a group of advisors to win each day, and hold it together. Take a deep dive into Jason's story and how he has been able to stay on task while taking his school to another level.
The leader is at the center of the institution's power structure; he or she holds the group together, gives it life, leads it toward its goals, and maintains its momentum. A leadership position requires you to handle a problem, a team, or an entire organization in an ethical and successful manner. It is a necessary component when a group of individuals works together to attain a common objective.
Key Topics in this Podcast:
00:00 - Intro
01:32 - What Got Jason McWilliams into Admission Job
01:54 - His Job as Admission Representative
02:41 - Everyone in Admission comes into a Burnout Point
03:07 - DOA Role Relocation Upon Promotion
03:17 - Jason Took a Break from his Admission Job
04:37 - Jason’s Greatest Motivator was his Daughter to go back to the Admission
05:16 - Jason Went to the Admission
06:21 - Importance of Persistence in the Admission Job
06:50 - The role of the Leader
07:33 - The Importance of Training
08:00 - Process of Guiding a Team
09:05 - Political Side of Leadership Role
10:30 - Aiming of Being Top is not Necessary
12:09 - Admission Representatives Refusing Training
13:29 - Jason’s School Process
13:52 - Zoom Call Interview with Applicants
14:31 - Introducing Wonderlic
15:40 - Follow Up is where the Process of Enrollment Falls into
17:45 - Conducting Orientation
19:13 - The Future of Career Education
20:27 - Programs Offered and Its Location
21:08 - Tips from Jason
Key Topics in this Video:
- Accidentally Working in Admission is a Developed Passion
- The Importance of Persistence in the role of Director of Admissions
- Training is Important to become fully Equipped
- Building Relationships with the Team
- Step-by-step Process of becoming a Director of Admission
- How to become an Effective Director of Admissions
Memorable Quotes from this Episode
“When you're looking at that leadership role like you're, your responsibility is to guide that team, your responsibility is to ensure that your team is successful, not just you, but your team.”
“there's like a step-by-step process, that you have to have that ability to be able to guide your team through it.”
“Once you consider doing the role, it is not just about you. Now, it's about the betterment of the team, it's for the betterment of the school itself.”
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Dayna Lee is the founder of the Savannah Wine Institute. She is also the Managing Director at Metropolitan Wind Group LLC. Lastly, she's the National Director of the International Student Office at the New York Film Academy.
The enrollment process is vital because it ensures that all students achieve the basic standards needed to enroll and gives the institution a chance to get to know the student, his or her interests, and needs. Depending on the sort of institution, this procedure may include completing an application, taking placement exams, and registering for classes. It makes sure to place quality students.
During the enrollment process, it is essential to establish the interests of all stakeholders to ensure that everyone is on the same page and understands what is expected of them. It sets an immovable standard and discipline towards the applicants.
Key Topics in this Podcast:
[00:15] - Introducing Dayna Lee
[01:53] - Dayna’s first Job before working in the Admission
[03:49] - Her First Admission Job and Why She left
[06:10] - The Application Process and the Expectations
[08:32] - How the Process should appear
[11:44] - The Role of Communication in the Enrollment Process
[13:32} - The Reason Why Dayna Opened a Wine Company and School
[16:27] - Her Realization that Her Passion is in Education and Teaching
[18:52] - Her Goals for her Company
[22:30] - Listening to Prospects
[23:25] - Dayna’s Thoughts for the Audience
Key Topics in this Episode:
- The Importance of Building Relationships Between the Stakeholders and Students
- The Process of Enrollment is not Automated
- The Process does not only Acquire numbers of Applicant but also the Quality
- There are People Involved in the Decision-making Process in Enrollment
- The Importance of Setting Up Expectations in the Enrollment Process
Memorable Quotes from this Episode:
- “...it was more about encouraging the students to continue because, yes, you have to pay for school but we don't want you to feel like if you can't, this is the end…”
- “I feel like Admissions Advisors– they're kind of the gatekeeper to the school. So they connect the student with the different departments that they need to liaise with before they can start.”
- “There are many people involved in this decision-making process”
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Nathalie Torrenegra is an Admissions Advisor with New Age Training. She started off on public assistance in order to provide for her child. She was deterined to make a life herself and her family. That's where her journey began.
An employee may have the exact skills, knowledge, and experience your company requires. They may be intelligent, hardworking, and enthusiastic about their job. They're all great qualities to have, but each can suffer if the employee lacks one crucial skill: time management.
Time management is not about working harder; it is about working more intelligently so that employees do not overburden themselves and put themselves under unnecessary stress. Employees who manage their time effectively will meet deadlines, improve efficiency, be more productive, and produce better work.
In this episode, you will learn the insides and outs of working a double job and how it can be tiring without proper time management and work ethics.
KEY TOPICS IN THIS PODCAST:
[00:00:22] - Introducing Nathalie Torrenegra, an admissions adviser.
[00:04:20] - Nathalie’s job change.
[00:06:38] - Her work ethic at work.
[00:11:00] - Successful examples.
[00:15:20] - Balance between work, home, and personal life.
Key Topics in this Episode:
- The dedication includes a strong sense of support and loyalty to a business or career role.
- Making a perfect schedule aids in time management, and adhering to a strict schedule reduces the likelihood of procrastination.
- Tasks assigned a specific amount of time to complete are more likely to be completed on time.
- Stress can harm both your productivity and your overall health.
- Confidence and productivity often work well together.
- Knowing that the job will be done and get done well depends in large part on reliability.
- Working well in a team is crucial, but so is being able to work independently.
- Strong interpersonal skills ensure that these interactions are positive and practical.
- Know why their job exists, above just learning how to do it.
Memorable Quotes from this Episode:
"I was so ready to work”
“There was no job that I was saying no to”
“You have to have thick skin”
“I find it very satisfying and fulfilling to be able to meet expectations”
Visit my website: https://lessons.motivatewithkat.com/
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Iasia Gregory has been in the career education industry for over 20 years. She got her start as a telemarketer and has since dedicated her career to helping others find their purpose in life. Iasia loves her job because it allows her to change people's lives for the better. She believes that everyone deserves to know their identity and their purpose in life.
The purpose of a script or call guide is to provide a structure for the conversation and to help the advisor stay on track. However, it is still important to be yourself and to allow for personality to come through in the conversation.
Iasia talks about the importance of bonding with the person you are speaking to on the phone, in the intro, you should be bonding and getting the person to talk. The more information you get from them, the better because it is important to connect with people where they are.
In this episode, you will learn how important it is to build rapport with potential students, and how to do so by asking open-ended questions and bonding with them. Also talk about how important it is to get students to visit the school based on their needs, and how to do so by giving them a reason to come in and visit.
Key Topics in this Episode:
- The Importance of a Script in Career Education with Iasia Gregory
- The Importance of a Script or Guide When Speaking to Nontraditional Students
- Phone Call Script: Intro, Body, and Close
- The Body: Getting the students to visit the school based on their needs
- The Importance of Listening and Asking Questions in Building Trust with Students
- The Importance of Building a Connection with Your Students
- The Importance of Staying On-Topic and Addressing Student Concerns
- The Importance of Staying on Topic in an Interview
- The Importance of In-Person Communication in the Enrollment Process
- The Importance of the First Conversation with a Student
- The Importance of Asking the Right Questions
- The Benefits of Appointment Confirmation
- The Importance of Confirming Appointments with Prospective Students
Memorable Quotes from this Episode:
"I really have a passion for changing lives."
"It's so important from beginning to end to remain in that bond, remain getting them to talk."
"What makes you different? There needs to be a specific type of thing that you do with that student over the phone that they don't hear anywhere else."
"If you're not constantly learning, you're not growing."
"If you're not growing, you're not living."
Visit my website: https://lessons.motivatewithkat.com/
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How to Find Your Life's Purpose and Pursue It with Passion with Kenya Edwards
A life's purpose is unique to each individual. It is that one thing that you feel passionate about and drives you to do more, be more, and live more fully.
Kenya Edwards joined me today to talk about her purpose as an enrollment advisor and how she found passion in her career
Key Topics in this Episode:
- What inspires Kenya to be an enrollment advisor?
- How her purpose as an enrollment advisor helps people to be more successful in life
- How to be successful in the enrollment adviser industry?
- Her words of wisdom for a new adviser starting out in the industry
Key Takeaways
- Follow your purpose
- Success starts with mindset and action
- In order to be successful in any industry, you must have passion and purpose
- Compassion and understanding are the keys to being an effective enrollment advisor
Memorable Quote from this Episode:
“What gets into your spirit, if it drives you to want to do it, that's really the motivation of why you even seek out having this position” -Kenya Edwards
Visit my website: https://lessons.motivatewithkat.com/
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Why Admissions Follow Up Is So Important?
No one likes to be ignored, especially after they've taken the time to talk with you. In the business world, follow-up is essential to maintaining relationships and closing deals. The same is true in the college admissions process.
A quick call or email to thank an admissions officer for their time and express your continued interest in the school can make all the difference.
In this episode, I will help you with the process so listen till the end!
Key Topics in this Episode:
- What is Admissions Follow Up?
- The importance of Admissions Follow Up?
- What is forecasting?
- The importance of forecasting
- When is the right time to contact the students/prospects?
- Different methods of following up
- Best tips to win prospects
Key Takeaways
- Admission follow up is the process of tracking and responding to inquiries from prospective students who have expressed interest in your school. The goal of admission follow up is to provide potential students with timely and accurate information about your school, in order to convert them into enrolled students.
- Forecastingis an essential tool for any business that wants to stay ahead of the competition and make accurate planning decisions.
- Be sure to follow up with the student after your initial contact. This shows that you are interested in them and helps to keep your school top of mind as they make their decision about where to enroll.
- When it comes to winning the business of prospecting students, schools need to provide value that is appealing to their target market.
Memorable Quote from this Episode:
“We're not in the business of trying to convince people to do something better for themselves, but your role is to inspire people to want to make a change. And if you enrolled someone, and you invested all of your time into them, you poured so much into building them, inspiring them, and helping them realize what life can look like after training from your school.”
Visit my website: https://lessons.motivatewithkat.com/
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The Admissions role is critical to the success and growth of any institution. Advisors have a lot of their plates, and there are so many moving parts throughout the day where it can become easy to get thrown off track.
They key to success is knowing HOW to manage your day, develop a plan, and be consistent.
In this episode, I'm giving you 10 tips on how to avoid burn out. Follow these steps and you will find how much more control you have of your day and activity.
Did you know?
"Next Level Admissions" is my very own online training program. This platform gives your team the skills needed to communicate with today's student effectively, manage expectations, learn accountability and so much more. Set up a free demo by visiting my website at https://lessons.motivatewithkat.com/courses/adult-admissions-training-tools
Let's take your team to the Next Level.
We all know that in order to last in admissions, you have to be just a tad bit crazy, but don't worry, that's in a good way...I think. Haha.
Although challenging at times, admissions is one of the most gratifying career paths anyone can choose. Yes, being that admissions is a sales role and in a lot of ways performance based, it still begins with the passion to change someone's life..
I had the pleasure of meeting with Venetia Lewis, who is an Enrollment Specialist with the Institute of Medical and Business Careers. She has been changing lives for 17+ years and she's not done yet.
Whether you are seasoned, or brand new to the role of an enrollment advisor, you are not going to want to miss these amazing gems that Venetia has to offer.
Feeling drained, deflated or even defeated? Grab those headsets because Venetia will share with you how she is able to manage the daily hustle, be consistent, and also have fun.
Need Admissions Training? Click here to set up a demo for Next Level Admissions.
Welcome to SEASON 2 of EdUp Career Schools "The Scoop," with your host Kathy Belletty. Oh Yeeaaaaaa!!
As promised, this season is dedicated to ADMISSIONS. Your admissions team is your front line and first contact with your students. It is critical that before they are able to inspire your students, that they understand their role, expectations and are given the tools and knowledge to effectively communicate with confidence.
The first step is knowing WHO the career student is, in order to inspire them to take the next step towards the career they deserve.
Get those headphones out, grab a note pad and prepare to hear "The Scoop."
Welcome to the end of Season 1 of EdUp Career Schools "The Scoop.". WOW!
This is my most vulnerable episode yet, where I talk about my journey, the barriers I needed to break down, fear, imposture syndrome and so many false beliefs I was faced with.
Pursuing a passion is not always easy, but it is DEFINITELY worth it.
Grab those headphones and come along on this journey with me.
If you are looking for a admissions training platform that will bring you immediate results, check out my website at https://lessons.motivatewithkat.com/courses/adult-admissions-training-tools
What is the key to enrolling quality students who will actually stick it through, despite the bumps in the road, and graduate? The most critical part of the enrollment process is The First Interview?
Most people call your school to inquire about financial aid assistance and the opportunity to find work after graduation, but what will inspire them to choose YOUR school?
In this episode of EdUp Career Schools "The Scoop," I'm giving you and your team tips and talking points to get your prospects excited and inspired to take the next step in their career.
Keep in mind, in order to help someone; you need to identify their need, then make a recommendation on the best program that will ultimately get them to their goals.
Locate those headphones and Get ready to hear "The Scoop."
If you are looking for a great platform that will give your team the tools needed to communicate effectively, build rapport, learn accountability and so much more , check out Next Level Admissions to set up a demo.
The pandemic has definitely shifted the way Colleges and Institutions communicate with and attract potential students. When schools were forced to close in 2020, students were "Voluntold" to take classes online.
What happens to those who learn better in the classrooms?
What if you have dyslexia, which may not be the appropriate learning environment for most?
Well, that's EXACTLY what happened to Iasia Hemingway, graduate of American Institute, and Owner of Lady i, Massage Better. Iasia didn't realize she had a learning disability until she was in college.
Question is, how did she even survive when classes transitioned to 100% online during the peek of Covid-19 WITH dyslexia?
Did she get the help she needed?
Did she pass her classes with flying colors despite her circumstances? No
Hear how Iasia Hemingway paved the way for future students who may not be the right fit for every learning environment, and how she was able to overcome, graduate and go on to start her own Massage Business...Lady i, Massage Better.
In this episode, I get to speak with my former "Right Hand," Lyndsy Frye. She is the Director of Admissions with the Institute of Medical and Business Careers. Before Lyndsy started her career in Higher Education, she was in the Navy, which is what shaped her into to who she is today.
We all know that as an Enrollment leader, discipline, time management, and having a plan are all critical to your success in this role. Hear what Lyndsy had to say about challenges and obstacles that she has to face daily in order to achieve her goals, and how she is able to overcome them.
This is your host Kathy Belletty. Today we're talking about the stuff that most folks want to avoid...Compliance and the pressure placed on your admissions teams to perform. There's no denying that Career Schools have been under scrutiny for decades upon decades, but we need to ask ourselves WHY?
Was it because of fudging placement numbers, stealing aka "tiefin," (in my Bajan accent) financial aid funds? Could it be our Admissions Departments? Hmmmm.
Here's the deal, sometimes it may feel like your Advisors AND Enrollment Directors are constantly losing the battle, because they may be given unrealistic and unattainable expectations.
If they do NOT meet those expectations, their jobs may be on the line.
Here's what happens in most cases. Your advisors end up feeling pressured to meet those unattainable expectations without a clear plan, they get sloppy and then "SHOPPED," and guess what? They end up on the "chopping block" anyway...so what can we do to avoid this?
Should Enrollment Directors be given the same or even a HIGHER expectation as their enrollment teams? Oh, you don't want to miss what I have to say about this topic.
Grab those headphones and tune into this discussion.
If you are in need of an amazing admissions training platform minus the hassle, check out Next Level Admissions here and get your team onboard here > https://lessons.motivatewithkat.com/courses/adult-admissions-training-tools
We all know that Objection Handling or as I would prefer to say "Overcoming Obstacles and Concerns" is an Enrollment Advisor's NIGHTMARE for many reasons. Most advisors struggle with this because they see objections as rejection, and that's not always the case.
Before you can address a concern, you must CLARIFY the concern. No worries, I got your back. Check out the Top 5 Keys to Objection Handling, then sit back and watch your Appointment Set and Show Rates take off.
Need help? Head on over to my website at https://lessons.motivatewithkat.com/ to learn more.
In this episode, I had the opportunity to sit with Marco Velazquez, Director of Admissions with Quest College. As we know, the world of Career Education can be a bit challenging but rewarding. Our students need our support and sometimes lack the encouragement from their friends and family who surround them.
Leading a team of dedicated but sometimes deflated and defeated advisors, takes ENERGY, PASSION, EMPATHY, and SKILL. Sometimes as leaders, we forget who our advisors are...PEOPLE. Just as we serve our students, we must nurture and build our teams by leading by example, letting them see you sweat AND overcome obstacles with consistent feedback.
Marco represents just that. Hear how he is able to keep his team motivated and driven on the worst days, AND guess where Marco thinks Career Education is headed? WOW. You won't want to miss this.
As we continue to celebrate our graduates, this week I had the pleasure of speaking with LaBarbara Simpson. She is a graduate of American Institute. She is the prime example of "I can and WILL." LaBarbara was without a steady place to live her entire time in school and no one knew until she said her speech at GRADUATION. For the past 2 years, she has been working as a Dental Assistant and has opened up her own side business. Talk about perseverance.
Was it easy? Of course not, but she has proven that if you have a dream, a vision of what your life can look like and most of all FAITH. its up tp you to make it happen. Get that box of tissue out because you'll need it as LaBarbara takes you on an emotional journey.
This episode is very special to me because I get the opportunity to reconnect with one of my FIRST graduates in Career Education. We all know that its not as easy for dependent students to pursue their dreams when culture differences arise. From parents/guardians not understanding the financial aid process, to them not believing in the system nor the dreams our students have instilled within their hearts. It can be challenging to even get started.
Sometimes culture differences may paint of picture of what success SHOULD look like in their eyes. Grab your coffee and take a listen as Rose takes us through her journey to success.
In this episode I have the pleasure of speaking with Danielle Shelton, a Destination Coach, English Instructor, CEO, Podcast Host, Author, workout guru and amazing mom and wife. Talk about jack of all trades right? It wasn't easy though. With all the moving parts that take place in Danielle's life daily, guess what her MAIN motivator is that keeps her positive, inspired and ready to take on ANY challenge? Get a pen and paper, you won't want to miss this.
This week's episode features the amazing Simone Francis, National Director of Admissions with Aviation Institute of Maintenance. We all know that the role of an admissions advisor is challenging, but seldom do we consider the Leaders who have to continuously motivate, inspire and guide their teams on a daily basis.
Simone is spilling the beans on how she is able to navigate the daily tasks of an Admissions Leader, hold it together and still meet and exceed enrollment and start expectations. Are you ready for the "Scoop?" Let's Gooooo.
Now that mandates are soon to be lifted, most schools are still struggling in getting students to come back to school or enroll.
(Note: Lifting mandates does not mean that this pandemic is over. It is still your job to protect yourselves and those around you❤️).
Taking your school to the next level includes two parties: Your Admissions Team and Your Students. I'm giving you some tips on what is needed to get your team back in the right headspace, and how to get your students excited again to train for the careers they deserve.
If you need admissions training without the fluff and hassle, click here to learn more...https://lessons.motivatewithkat.com/courses/adult-admissions-training-tools
All I can say is WOW. Who would have thought that jumping out of her mother's car to follow of sea of blue uniforms into a school, would be the start of an amazing journey for Judith Morales, Founder/Owner of Landon Career Institute.
You do not want to miss this episode. Judith is dropping some gems, facts and motivation as she shares how she got started in Career Education and is fulfilling her career as a school owner.
Most career students unfortunately, are not able to fulfill their dream because they lack financial resources and support. Judith is on a mission to break down the barriers of those challenges in order to help more students train for the careers they deserve.
Judith is a prime example of how you could use fear to catapult you to new levels of success. Enjoy, as you are taken through an amazing journey.
Appointment Setting has been an ongoing topic in many admissions departments for several years. It's important to understand WHO our student is before you can effectively communicate with them.
In this episode, I'm breaking down how to build rapport, trust and inspire your students to take action. Remember, we can't grow if they don't show.
If you are looking for a great training platform that will sharpen your advisor's skills, and get you immediate results, click here to learn more: https://lessons.motivatewithkat.com/courses/adult-admissions-training-tools
Hold onto your seats because you're about to be blown away. Today, I had the honor of speaking to Nicole Laborde, Owner and Founder of Ideal School of Allied Healthcare and Ideal Home Care Services. Nicole came here from Haiti and the age of 15 years old, alone with a suitcase, dream and a vision.
Nicole enrolled herself in High School, then afterwards a Home Health Aide program. Later on she received her Bachelors degree in Nursing where she worked as a bedside nurse at Stonybrook University. Seeing the need for healthcare workers is what inspired her to open up her own home care agency, "Ideal Home Care Services."
This is where her vision started to come to life. She realized that there was a huge shortage in people who were properly trained in this industry, which then led her to open her own training school, "Ideal School of Allied Healthcare." Talk about perseverance, drive and passion.
Since then, Nicole has won several awards for her hard work and dedication including the Business Hall of Fame, Top 100 Healthcare Leaders Award and Caribbean Life Impact Award, just to name a few. She was also the 2021 Honoree for honoring Healthcare heroes and was featured on Fox 5 "Good Day Street Talk" for the amazing work she has done in the community.
Nicole has achieved so much more, but if you want to learn more, take a listen AND learn more by logging onto Ideal School of Allied Healthcare.
Admissions can be a tedious and challenging role but it's definitely worth it in the end.
In this episode I'm loading you up with some great Admissions Tips on Appointment Setting and Effective Communication.
Let's get real. Low appointment show rates and missed class starts don't give you that warm fuzzy feeling inside; however, we can break this cycle to ensure our prospective students are enrolling for the right reasons, and are in the best program that will suit their needs.
This will take consistent training and coaching. Confidence and Great Listening Skills are vital to the success of an admissions team as well as the college/institution.
If you need support in training your advisors, click here to learn more... https://lessons.motivatewithkat.com/courses/adult-admissions-training-tools
In this episode, we have the pleasure of speaking with the inspirational Iasia Gregory, Director of Admissions with American Institute. It takes a certain level of drive and passion to lead a team within the Career Education sector. Iasia is definitely dropping some amazing gems on what it takes to dominate in a leadership role. Tune in to learn more about how she first got started in this industry, and what it takes to succeed, motivate your advisors and inspire students to win.
In this episode, I sit down with the amazing and insightful Derrick Ruffin, Chief Operating Officer with Swedish Institute, to discuss all of the myths about "Career Schools" that have generated over the years. Most importantly, we're going to enlighten you on all of the amazing "BENEFITS" that career schools have to offer to our students.
We're also digging into who the "Career" student truly is. As you know, no two students are alike but with Derrick's background and experience, he understands how important knowing the student need is to finding them the right career that will help them accomplish their goals.
This episode is sponsored by Leadsquared.
In this episode, you get to learn more about my background and why I'm so passionate about Higher Education. Here's what important to understand..."Find your passion, discover what makes you happy." Want to learn more about how I help schools grow? Click the link below.
https://lessons.motivatewithkat.com/
This episode is an introduction to what to expect, special guests I'll be speaking with and a special BONUS.