Revenue Radio™: Recent Episodes
Mary Grothe
Ready to get past your revenue plateau? Listen to Revenue Radio™ sponsored by House of Revenue™, where I interview CEOs and help solve their most pressing revenue challenges. Our team is made of revenue leaders, and together, we’ve scaled 100 companies in 3 years, from their first $5M to $20M, and beyond. Join us and learn how to scale.
As an entrepreneur, what kind of things can you do to be intentional in growing your revenue? Why is it essential to build a business that's not about you as the owner or the founder? Why do you need to focus on the bottom of the P&L?
In today's episode, Revenue Radio® host Stacy Taubman brought in Jessica Fialkovich, who helps small business owners with under $10 million in revenue who desire to build a legacy. She provides insights and guidance around the overwhelming world of buying and selling a business, giving peace of mind throughout the decision-making process.
Join us on Revenue Radio® as our new host, Stacy Taubman, engages in a thought-provoking conversation with finance leader David Diekmann, exploring the critical priorities of profitability and cash burn for CEOs of second stage companies.
As the business landscape evolves, the approach of pursuing revenue at all costs has become outdated. CEOs must now concentrate on optimizing profitability and managing cash burn to ensure the sustainability and success of their companies.
David Diekmann, a finance executive with over 23 years of experience in the multi-unit health services, consumer packaged goods, and technology industries, shares his expertise and valuable insights to help CEOs navigate these new priorities.
Today is the transition episode for Revenue Radio®. Stay tuned for a huge announcement from Mary Grothe with Stacy Taubman as Revenue Radio and House of Revenue start a new era.
Revops is the operational workflow and processes in all revenue departments and the supporting technology that aligns them. In this episode, Mary and Lauren talk about continuously optimizing, reinventing, and maximizing your revenue engine.
Today, we are going to dive into a topic that helps people understand the difference between interim, outsourced, and fractional when it comes to growing your team of executives. What are their scaling benefits? How do you know what your organization needs?
In this episode, Mary brings on Lauren Hawthorne, fractional CMO at House of Revenue, to talk about marketing tactics to kickstart your revenue engine. Why is it so important to have an intentional marketing plan? Why do Sales, Customer Success, and Marketing have to be in conjunction? And how do you pivot and match your customers' needs?
People are the most important asset in your business, and recruiting is hard work.
What does "Right people in the right seat" mean?
Fractional leaders are experienced executives who can deliver cost-effective scaling strategies. What is Fractional Leadership? When do you need it? And how this model helps businesses pivot during and after a competitive crisis?
Mary Grothe is excited to launch this new season. In this episode, she talks about refreshing your go-to-market strategy and why we are claiming that 2023 is for fractional executives, especially for what we refer to as second-stage scale companies.
Executives often deal with myriad challenges - people, clients, and the whims of change with a growing business. They need high-quality leadership to survive their demanding first few years. Today, Mary Grothe and Kristin Westberg talk about Fractional Executive Services and why your company needs them.
In this episode, Mary shares a message of encouragement to the CEO community to enjoy the holidays, unplug, and we'll see you in the New Year!
Today, Mary Grothe is joined by Tymothe Meskel, Fractional CMO at House of Revenue®, to dig into building an effective Marketing department.
Though most business leaders interchange them, a VP of Sales and a CRO are different roles. In this episode, Mary will shed some light on the confusion and explain their responsibilities and key attributes. Then, knowing when to hire and what to break the plateau.
In this episode, Mary is excited to discuss Growth as a Service or GaaS. What is it? Why is relevant? And how should we embrace it?
The total Cost of Ownership is important in making thoughtful financial decisions. But what is Total Cost of Ownership (TCO)? How is it calculated? And why should business leaders care about it? Mary tells us a funny yet inspiring story in this episode as we enter a challenging and rocky season.
As a revenue leader, what do you need to leverage Revenue Operations (RevOps) in accelerating your organization's growth? Why is it important to reassess your employees, tech stack, and the alignment of your sales, marketing, and customer success teams? Today, Mary Grothe discusses using Revenue Operations to scale your company. Stay tuned!
As a revenue leader, what do you need to leverage Revenue Operations (RevOps) in accelerating your organization's growth? Why is it important to reassess your employees, tech stack, and the alignment of your sales, marketing, and customer success teams? Today, Mary Grothe discusses using Revenue Operations to scale your company. Stay tuned!
Navigating CRO and CMO relationships can be challenging. While these two roles need to align, it's crucial to establish the difference and boundaries of each function. So, as a leader, how would you strike the perfect balance? How will you enable the critical elements of your organization's success?
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Navigating CRO and CMO relationships can be challenging. While these two roles need to align, it's crucial to establish the difference and boundaries of each function. So, as a leader, how would you strike the perfect balance? How will you enable the critical elements of your organization's success?
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A solid sales and marketing alignment is essential in achieving a higher close rate, increased revenue, client retention, and a significant competitive advantage. When hiring for a perfect CRO, your ideal candidate has extensive experience in both marketing and sales, so they understand both fields and don't have too much bias toward one over the other. But what do you do if your current CRO has a strong marketing or sales bias? How will you change the course to better waters?
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The gender gap in leadership is a global phenomenon. Women in leadership positions continue to lag far behind men because of stereotyped perceptions and face persistent gender-related challenges in the workplace. In this episode, Paralee Walls, a Fractional CRO at House of Revenue®, joins in diving deep into these hurdles and sharing strategies to get past them.
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In Sales, a comp plan is essential when deciding whether to accept a role. Salespeople deserve an opportunity to win and an equitable comp plan that doesn't change in the middle of the year without warning. In this episode, Mary talks about Faux-TE. What does it mean for you and your organization? Where along the path does it become fake?
Recruiting sales leadership and finding the right people for the right seats can be tricky. Today, Mary dives deep into why most Sales VPs fail statistically and how to help them succeed. Let's uncover hiring mistakes you definitely should avoid.
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Today, Mary talks about the importance and benefits of investing in your team. As a leader, you stay ahead of the curve and make sure to identify potential challenges even before you see them in lagging results. Business leaders tend to be workaholics, but you should never get so busy making a living that you forget work-life balance and expect your team to do the same. So, what is work-life balance, and why it matters?
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What is Product Testing? How do you conduct an effective product assessment? And how does it help your business grow? Tune in and learn the value of product testing to generate more opportunities for your brand.
As a leader, how do you spot signs that your organization's culture is going down the tubes? How do you intervene in these challenges? And when is the right time to change what you've been accustomed to at work? Learn these and more straight from Mary, who brought on a special guest to talk about "toxic culture" in the workplace.
After taking a summer break to recharge, we are finally back! In this episode, Mary tells you about what has transpired recently - some exciting news about House of Revenue®, the launch of the "Do Remarkable Work" brand, and thrilling changes at Revenue Radio™. Listen now!
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In today's episode, Mary has exciting announcements to make - publishing books with Forbes, hiring a personal branding agency to help elevate her personal brand, changes at House of Revenue™, and big plans for Revenue Radio™. Listen now!
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Entrepreneurs will encounter hurdles when re-imagining and rebuilding their businesses. In this episode, Mary sits down and talks about the Top 5 Reasons Revenue Engines Fail. Let’s go through each, working from the bottom up to the #1 reason.
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What is Revenue Operations (RevOps)? How do you build a revenue engine that drives optimization? And why is it important? In this episode, Mary Grothe is back to talk about real-life RevOps engines today.
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Today's episode is bitter-sweet. Tune in as we celebrate the success of Revenue Radio™ and a huge announcement from Mary Grothe about her personal brand as she continues to "Do Remarkable Work."
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Mary Grothe is a visionary leader - passionate, fast-paced, and actively seeks out opportunities. In this episode, Sam Sleeman, Chief Operating Officer of Unleashed, deeps dive into what a visionary integrator duo looks like, identifies their attributes, and explains their primary role between the CEO and the rest of the organization.
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Growth-Driven Design (GDD) is a systematic approach to website design and maintenance that drives optimal results. Why should you care about GDD? How do you build a high-performing website? How does GDD apply to the whole revenue engine? You're going to find out in this episode.
How do you integrate risk and finance? A robust CFO-CRO relationship can be a foundation for better risk-adjusted returns and is essential for building a sustainable business. In this episode, Mary talks about how she sees this relationship evolving inside organizations.
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There is a fine line between innovating and copying, so how do you come across as authentic? How do you assess your competitive advantage in today's global economy? Join Mary as she talks about strategies to help elevate your business.
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Your mental health determines your thoughts, feelings, and actions. So, how do you look after your mental health? Today, Mary talks about taking care of your social well-being and creating stability in a time of chaos.
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Today, Mary is thrilled to finally share what she's been working on. Something that stokes her power, passion, and fire.
Stay tuned for some exciting news!
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How do you set a goal for fine-tuning your optimization to improve your efficiency? In this episode, Mary talks about why CEOs should know their numbers, understand the revenue funnel, and have visibility in their business pro forma.
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If you want to build a consistently winning sales process, it's vital that you hire the right individuals for your specific roles. Most companies have three distinct positions: SDRs, BDRs, and entire-cycle sales agents. In this episode, Mary explains why she's a full-cycle sales rep advocate, and how it's gaining momentum among smaller companies.
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Consistency means continuously producing standard results to achieve company objectives and improve overall performance. But why is it so underrated? In this episode, Mary talks about how we should embrace consistency to create consistent wins.
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In this episode, Mary talks about endurance inspired by hope. Your work is produced by faith, and your labor is prompted by love. As a CEO with the heart of resilient leadership, how do you ensure you have enough to give to your family, friends, or clients? What do you plug into to recharge?
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The art of life is living in the moment. But why do people live in the past and worry about tomorrow? How much of today is being eaten up by still thinking of yesterday? What about our fear for tomorrow that's not guaranteed? In this episode, Mary talks about why today matters.
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In this episode, Mary Grothe talks about Revenue Optimization. What are the challenges to becoming a Revenue optimization-driven organization? What areas of revenue should your team optimize to be more sustainable? And how do you analyze revenue performance and trends?
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Last week, we got technical and dove into revenue operations. In this episode, we shift our direction a little bit - we promise that it's just as good as revenue scaling. They say wise leaders engage their employees, but what can you do to intentionally invest in your team? How can you inject power into your teams to produce remarkable outcomes, and how will it impact your employees' psyche, energy, outlook, and passion?
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Revenue Operations, or RevOps, has emerged in the professional industry as a new method to manage communication among marketing, sales, and service teams to ensure a consistent and seamless customer experience. However, what does revenue operations actually mean? Why is it important? How does RevOps drive growth? In today's episode, Mary dives deep and answers all of our questions.
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The last three episodes of Revenue Radio™ have been very tactical, straightforward, and how-to execution advice. Host, Mary Grothe likes to switch back and forth between tactical and speaking directly to the hearts of CEOs and executives. In this episode, you will learn how to love & embrace trials. Why do we consider them as blessings in disguise?
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How do you set your business apart from the competition, win over more customers, and remain relevant in your industry? Today, Mary Grothe talks about the Product-Led Growth (PLG) strategy. Some methodologies have been around for a long time but why are they not widely adopted? What is PLG in sales and marketing? Why it's here to stay?
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In this episode, Mary Grothe talks about go-to-market hacks that guarantee success. With so much competition in today's saturated market, business leaders should focus on revamping their marketing strategies to scale.
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Integrating a sales playbook into your business strategy will empower your sales team to engage customers at every step of the buying journey. But how do you build a playbook? What are the key elements to include? In this episode, you'll learn how to build a winning playbook for high-performing teams with our host, Mary Grothe.
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Every single moment is a gift and cliche as it may sound, you can't relive any moment. In this people, host Mary Grothe talks about the importance of creating space for purposeful living. Learn how to connect with people in a profound way, not only to sustain your physical existence but sustain yourself through times of adversity.
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We are going on Christmas break. Please take this time to unplug. Spend time with your loved ones. Merry Christmas and we'll be back around in January.
A call for common decency might be obvious, but it is not always easy to put into play as it seems more of a basic thing to expect from society. Tune in as host, Mary Grothe talks about the importance of making a commitment to common decency in spite of getting caught up with the demands of everyday life.
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In this episode, Mary explains how she visualizes insufficient funds as being an overdrawn CEO. Learn how to spot the warning signs, get a better grip, and restructure the situation to perfection.
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As CEO, you are responsible for every decision and action of every member of the company. It’s no secret that sometimes the challenges are almost impossible, but there are ways around them. In this episode, Mary Grothe talks about transforming vintage values to today's world, how to pull forward, and how to take advantage of opportunities in any situation despite "how it seems."
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In this episode, Mary will challenge you to reflect on your internal values versus your external rewards. She will discuss the differences in managing performance and holding people accountable while still valuing them as human beings. Listen now to find out why she chooses love-based leadership over fear-based leadership.
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Entrepreneurs don't just work hard, they hustle. Today, host, Mary Grothe is interested in learning if her listeners know when to stop hustling. Just because you're not hustling hard, it doesn't mean what you're doing will come to an end. Mary really likes the hustle itself but she's wondering where the limit lies?
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In this episode, Mary Grothe, CEO of House of Revenue™, gives her insight on why it's important to simplify to scale. Simplifying to scale means we're going to trim some of the ancillary offerings that we had. We are going to focus on what we do brilliantly - the second stage scale.
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Part of being a CEO is being honest. My goal for Revenue Radio™ is to create a platform with real conversations. A gateway to talk to other CEOs to say, "I get you, I see you, I hear you." Sometimes, we have to pump the brakes, and we have to slow down to speed up. Stay tuned. House of Revenue™ has some exciting news for you.
Coming off of a few crazy weeks, our host, Mary Grothe, recorded our last episode when she admittedly wasn't in the greatest place. When she heard a bit of the playback, she realized the content didn't convey the message she wants her fellow CEOs to receive. Her goal is to provide you with real content that you can relate to in your business. So, she made the active decision to take the episode down and re-record it for your benefit.
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Have you ever hired someone and found relief because you thought that person would change everything for you? That they'll solve all the company's problems, and that they'll be the end-all, be-all? How much weight have you put on that person? Think about it.
As a CEO, there is a time and place for you to be the knowledge expert and driver. The buck doesn't have to stop at you. It's not always about you, CEO. Train your employees to be leaders so that your VPs and executives can take your role, fully step in, and have the confidence and ability to be brilliant.
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Typically, our episodes end on a positive note, but this week is different. Host, Mary Grothe, talks about the CEO's guilt, how to work through it, and how to put measures in place to be better. As a leader, your staff and their families depend on you to fire on all cylinders. So keep your mind clear, take care of yourself, and do remarkable work.
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Today, Mary Grothe talks about building a high-performing C-Suite team and how it actually looks like. As they say, if make your employees happy, everyone wins. Treat your employees so well that they never want to leave. Train them so that they could go anywhere. Give them what they need - coach, develop, mentor, train. Create the atmosphere where they're so bought in are so excited to be there and they'll give it their everything to help your company succeed.
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In this episode, Mary shares a story that resonates with her so strongly and motivated her to record this episode. People can sometimes get so focused on what they're looking for that they overlook the amazing things about their journey. Your thoughts play such a huge part, if not everything really in how you show up for your day. What you tell yourself is your truth.
As a CEO, you have an oil field sitting underneath your business but we are not doing what we need to do in order to tap into that into access. You have to enhance yourself to advance your outcomes. Get your head in the game, renew your mind. rip up who you are today make room for your future self. You have to enhance yourself to advance your outcomes.
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Marketing is a rapidly changing landscape and has shifted from traditional to the bowtie funnel methodology. Now, what is a bowtie funnel? How is this different from the traditional funnel which is heavily used in marketing and sales? In this episode, host Mary Grothe explains the nitty-gritty side of marketing funnels and how this change can perfectly make sense in today's trend.
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Today, let's talk about your conscious choice and your control of how people get to experience you. How people experience you is a choice. And that choice that you make on how people experience you can create phenomenal or detrimental outcomes. People look up to you as the CEO. Whether you believe it, know it, acknowledge it or are cognizant of it or not, they do. If you want to build a team of people who are inspired to work for you, that love being a part of your company, that show up motivated. That no they are valued. Choosing how people experience you and acknowledging how much power and control that you have in that, in addition to the choice of creating joy in your life now and not waiting for a dozen things to happen before that opportunity comes into fruition.
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Right People, Right Seats. How many times have you heard this? How many coaches have told you about having the right people in the right seats? Today, we're going to talk about what has transpired within our own company and what we've seen with some of our clients, and the limitations when you don't have the right person in the right seat.
Getting the right people is a trial and error. People that get you to a certain point may not always be the people that get you to the next level, it doesn't mean that you don't have a place for them anymore in the organization. Some team members will rise to the occasion, you'll also see others that maybe you underestimated you had them in a role that was too small for them. And they start raising their hand and taking on more and asking for more work and stepping up and sharing ideas and being innovative.
There's an evolution that a lot of startups go through, especially service-based companies. It's unbelievable what difference can it make to your organization when you create a culture, processes, infrastructure, standardization, and actual offering. This is our journey of right people, right seats.
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This is Season 2 of what we used to call House Revenue Radio, where we are now Revenue Radio™. This show is a biased CEO for CEOs. We are so fortunate for our own ability to scale and what we get to do for other companies. We find those funded startups or second-stage growth companies typically under 20 million, who have hit a revenue plateau. It is our privilege to serve those CEOs, and figure out what infrastructure they need, get the right talent in the seats, built the revenue engine, and really set them for scale.
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As a CEO, we establish great communication with our teams and enable them to be brilliant in their work and solve their own challenges so you're not going to have as much land on your desk. Empower your team without losing control. Wake up, smell the talent, commitment, and passion. They said yes to working for you. You need to say yes to create an environment where they are valued and they can flourish. When you are able to build this inside of your company, you will unlock so much success and it's going to feel effortless.
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A lot of our conversations on this show get so tactical in scaling revenue. And we're breaking down step by step with process and methodology, whether it's marketing sales, or customer success, even digging into revenue operations and tech stacks. Today, we have a bit of a different focus. we are joined by Bob Paulsen, CEO at PlayerLync. We are going to talk about more of the CEO mindset and strategies that you can implement when working with your teams, things, setting your culture, and best practices within the organization.
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Today, we sat with Cindy McCord, CEO of Bloom Floralscapes. She has built an incredible business in a very competitive industry. Let's find out some of the revenue growth challenges and hurdles today, mostly caused by what's happening in our world and how we get past them. CEOs thrive especially in those moments of adversity. With every problem, there's an opportunity - this is our new anthem. CEOs with high urgency have a great temperament for taking on risk, and they're excellent complex problem solvers. When you add that with truly caring about people and having client experience as your North Star, you will succeed in business.
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Today's guest is Dr. Mark over at Peak Med. He has a very innovative model in the world of healthcare that offers a simplified and smarter approach to better health without the stress and limitations of third-party insurance companies. They have same-day/next-day appointments with no wait time, plus 24/7 access to doctors via text, phone, and mobile app. They've done extremely well with bringing in small business employers. In this episode, we're going to talk about the large business market and how he is required to work through the broker channels when those challenges that he has with that, and how anyone listening any business where you are working with a third party or channel sales.
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We get to dive into Sales Enablement today. This is one of those terms that could potentially have hundred different definitions. What is Sales Enablement? Why do you need to have this infrastructure in place before you scale? Is your sales enablement strategy set for scale? When you do embark on that journey all things we'll talk about today, sales enablement is a critical function. Organizations need a mature sales enablement component in their revenue department for marketing and sales, because they work in tandem. If you're going to set yourself up for scale, this is where you want to rapidly or at a fast pace, multiply what you have today to reach new levels of your revenue production. You can't scale chaos. You can't scale manual work. If you do that, it's very expensive and impacts your profitability. When we talk about sales enablement, that could refer to tools, technology, coaching, training, content, materials, sales decks, automation for all of that sales process.
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Why most fractional CROs fail without a high-performing team? That's our topic today. What is a CRO? What about fractional CRO? What is the difference and what are the pros and cons? A CRO or a Chief Revenue Officer is responsible for all revenue functions and revenue teams with an organization typically defined as marketing, sales, customer success, and revenue operations, those four components should fall under a CRO, they are responsible for the entire lifecycle of a customer from the first touchpoint through onboarding or that renewal expansion point. And all the revenue that is tied to that customer throughout the process.
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If you've historically worked with for-profit companies, you understand that your goal is to maximize profits. But what about non-profit? How do you scale a non-profit organization when you aim to serve the people and have a greater impact on the world? Why do you think most nonprofits struggle in scaling? As a CEO, how would you run the nonprofit, like a business? Today, Mary sits down with Jason Janz, the CEO at CrossPurpose in Denver. Jason was mentored by a businessman when he started this nonprofit built the business. His passion for social entrepreneurship is satisfied through his role as CEO where he builds their staff team, sets the organizational culture, and raises funds. Find out what made host, Mary Grothe decides to do something big and bold - committing to scaling CrossPurpose who graduates 800 families out of poverty, and be inspired to open the gateway to a new perspective.
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Today's topic: Revenue Economics. What is Revenue Economics? Revenue Economics is a term that we use at House of Revenue™ that helps our clients see the true cost for their growth or scale. That's right. Growth and scale aren't the same things. We're going to discuss the basics of how to develop a 12, 24, and 36-month revenue economics plan that encompasses all facets of marketing, sales, customer success, and revenue operations, also known as RevOps to guide you on your journey to scaling revenue. We want to make sure you do that holistically and of course, avoid the most common pitfalls. This needs constant monitoring and evaluation. You're going to need to report against those metrics every single week, month, quarter, year, and alter the plan as needed. But hopefully, this is going to set you on your path to scale.
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There have been stories that we've brought forth for traditional businesses, where we've been able to help them recover quickly, or they found their stride and just shifting a few things in the way they do their work. But today's a little bit different because this is a business that is very seasonal and was really heavily impacted by the COVID shutdown. If you battle the seasonality of your business, what do you do to create demand and capitalize on your marketing strategies during the off-season? How do you scale these strategies for the types of buyers that you're appealing to?
Let us all welcome Ryan and Roman to the show. So we're going to talk today about the history of this exotic luxury car rental, Drives At Mile High, their last few years as they took ownership of this business, what they do, how they're diversifying, and how they made it through COVID. And as we look forward, we're going to discuss revenue scaling strategies that they can walk away with and implement today.
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Consumer packaged goods (CPG) are items we use that require replacement or replenishment like perishable goods, clothes, and household products. Joining us today is a consumer packaged goods, retail marketing, sales, and go-to-market expert, Brad Hendrickson. His extensive sales and marketing expertise helps House of Revenue™ clients bridge the communication gaps between sales and marketing, maximizing efficiencies and revenue opportunities at all stages of the sales journey.
More small brands are consuming more market share than they have ever before and that's because now, customers are sitting at home, looking and have time to browse online. We're noticing an emergence of third-party logistics companies popping up all over the place or ones that were pretty well established going through unbelievable growth phases and wanting to expand and offer their services to gaming, perishables, and all these avenues that maybe they didn't have before, because they're seeing this as an opportunity. Every brand now wants to sell online. And so the supply chain really from an efficiencies perspective for every brand is picking up steam tremendously.
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You've heard to never burn a bridge, right? Things come back to you in life - relationships, people, or situations. We need to always have a positive, beautiful, powerful ending, or closure with different people, jobs, careers, businesses, or relationships because you never know when it's going to circle back around. Host, Mary Grothe, had an opportunity to build relationships with some pretty remarkable people, one of them is joining us today. Let's all welcome the CEO of VZP Digital, Victor Perez!
How do you maintain triple-digit growth as you scale? Whenever you can diversify your revenue streams, it helps the health and security of your business, your profitability, and the growth. Having a focus on these large contracts is fantastic. Those are big wins, and they move the needle, but building a base of the smaller, more repeatable transaction engagements, they're small but when you add up all of them, they're large and they're less of a threat to the business. Tune in to find out how Victor pursues innovation while learning and responding to the basic needs of the overlooked community.
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Let's talk about missed revenue opportunities of second-stage scaling startups. First, let's define what a second stage scaling startup is. Typically, a startup out of the gate is working to get proof of concept, product-market fit. They're working out their pricing strategy. They're building that first base of their customers and they grow through, typically word of mouth and referrals. And there are some variances there, depending on if they're a SAS or a technology company versus a professional services company or CPG, they all have their differences in how they get through that first startup phase.
But what they all have in common is they'll hit a bit of a plateau, but where they're able to get in the groove where it starts to feel like, we kind of has this thing figured out, we are reaching levels of profitability we haven't before, we seem to have a working engine for the most part. And they're ready for that second stage of scale. Well, there's a lot that needs to happen in the second stage of scale and a lot of CEOs and founders miss these steps, which is what leads to missed revenue opportunities.
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You're in for a treat today because Tiffany Charles, who is the Chief Growth Officer at Entrepreneur Aligned is going to join us. They work with you to help elevate the opportunities your business and success have provided. You’ll be empowered and equipped with new tools and strategies, and supported by a team whose interests are fully aligned with yours, so that you may realize your highest potential and achieve the fulfillment you’ve been waiting for.
Learn how to take a newly branded reframed company that is now positioned above the competition in a way through innovation and a better aligning with your ideal client. And what do we do with that to diversify the revenue-generating strategies away from what has historically been done?
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Today, Cynthia Del'Aria, CEO/COO of Raika Technologies joins Mary Grothe to discuss Product Market Fit and Why Companies Fail Without It. Listen to this episode to find out how entrepreneurs build successful ventures and their strategies to satisfy strong market demand. If you want to run a business, you need to research, study, and learn. Determine the viability of your service or product by doing your own market research.
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In today's episode, Mary Grothe takes an in-depth look at the key areas that highlight as a CEO or executive what your true responsibility is. As a CEO who carries the responsibility of mentorship and development, you should clearly communicate your expectations, provide the appropriate resources, and empower them to succeed. It requires a commitment of your time, talent, and energy.
Make sure the right people are in the right seats. Design and implement an employee onboarding plan that would give your employees enough runaway for them to be proficient and successful in the role. Develop high-quality business strategies that align with your goals and create a conducive working environment because employee satisfaction is vital to every organization's success.
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Welcome back to the House of Revenue™ Radio! Today, let's join Mary Grothe and Paige Goss as we talk about the impactful strategy to a successful route from SMB to a large market. If you're going upmarket and want to break into the larger companies, is it the same just on a bigger scale or you have a new set of challenges?
Understanding the distinct differences in customer needs of larger enterprises is very critical. When prospecting in a larger market, they are typically gated and you have to go through a few layers before getting to the decision-maker so you need people that have a much larger market experience.
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In this episode, Amanda Moriuchi will join us to speak about digital marketing strategies and how they shift your outbound sales prospecting game plan. Amanda is the CEO at AppIt Ventures, an award-winning custom technology and application development company, known for delivering high-quality software.
The digital marketing strategy must be diversified. Marketing and sales alignment will happen when you're in the exact same tool, seeing the same exact information in a shared cadence.
How does that work in co-relation with an outbound sales strategy and is there a better way to prospect without spamming? Are you getting the marketing mileage and results you want?
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Welcome to the House of Revenue™ Radio! Tune in to 710 KNUS on Sunday mornings at 8:00 with Mary Grothe, where she interviews CEOs and helps solve their most pressing revenue challenges!
Mary started out with the goal to solve the sales challenge for businesses that had reached their first million in revenue but were struggling. A common challenge for CEOs is that they kept trying to hire the sales unicorn. This is the salesperson of yesteryears without much help from the internet, social media, or automation. As a CEO, it is your responsibility to build on an unshakable foundation, a revenue echo system that intersects your brand message with your ideal buyer when they enter the awareness stage.
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