Yoga Biz Camp with Michael Jay: Recent Episodes
Michael Jay
Every day, I help yogis turn their passion into a sustainable yoga business. For the past 14 years, I've been running an award-winning yoga business and one of the most prominent studios in Canada. I believe in sharing this experience to help others like me pursue their dream and actually succeed.
Text me what your #1 studio problem is right now for my research. Add your email.
Hey champs — this one’s a rapid-fire episode for any community yoga studio owner who’s overwhelmed by every new AI tool, app, and platform update landing in their feed this year.
As a community yoga studio coach, Michael Jay spends his time testing this stuff so you don’t have to — and in this episode, he hands you the full list. No twenty-minute deep dives, just tool, what it does, and a real scenario for how you’d actually use it in your own community yoga studio.
You’ll learn:
•The one non-negotiable your booking platform needs — integrated SMS and email automation triggered by real member data, not a monthly guess-and-blast newsletter.
•The free AI booking bots now available across WhatsApp, Messenger, and Instagram, regardless of what booking software you’re on.
•How to brand every AI-generated design automatically using Canva’s Magic Brand Engine — set it once, never touch it again.
•Real options for camera-shy studio owners, with an honest take on when to use them and when real-you content still wins.
•The Instagram, Meta, and WhatsApp features built specifically for capturing leads.
•Michael’s own “Role + Outcome” framework for using ChatGPT or Claude properly.
Key quote:
“It was never really about which tool you pick. It’s about how you talk to it.”
Get the full tool list + every link mentioned in this episode:
https://docs.google.com/document/d/1i9w3_bd9vgDAMOY1WsIWuPrGoEfodhgVrhss-nSoTSU/edit
Want help building this out for your own community yoga studio? Book your free strategy chat at YogaBizChamp.com/book.
Grab a spot in Michael's calendar for the GROW-A-STUDIO coaching package.
Get 50% off your first three months of Offering Tree, OR 15% off an entire year with my Exclusive Discount Link. SIGN UP ON THE STUDIO PLAN AND GET A FREE 1-1 CONSULTING SESSION WITH ME Offeringtree.com/yogabizchamppodcast.
The Number Nobody Talks About: How to Prepare, Price, and Sell Your Boutique Fitness Studio - by Mitch McGinley. Grab Your copy on Amazon US HereFREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
Text me what your #1 studio problem is right now for my research. Add your email.
"The Community Yoga Studios that grow every fall aren't the ones with the flashiest launch graphic — they're the ones who did the unglamorous looking-backward work in August, so September wasn't a guess."
Everybody treats fall like the Super Bowl of the Community Yoga Studio year, and most owners respond by doing what they did last year, just a little louder. In this solo episode, I walk through the seven things I have every Community Yoga Studio client assess before we build a fall plan — backed by real 2026 industry benchmark data, so you've got actual numbers to check yourself against, not just a gut feeling.
In this episode:
• The numbers every Community Yoga Studio owner should pull before planning fall — and the benchmark for a healthy retention rate
• The 90-day cliff: the window where roughly half of new clients are at risk, and why it matters more than new sign-ups
• Why your fall schedule needs to match the team you actually have, not the one you wish you had
• The healthy payroll-to-revenue range for a Community Yoga Studio, and where it tips into a real problem
• Why referred members outperform every other acquisition channel — and how to build that into your fall plan
• Free tools I hand you directly in this episode: a schedule template, a marketing/event guide, a retention planner, and my 2026 Studio Planner
"Belonging isn't just a nice value to have — it's measurably your cheapest and most effective growth channel for a Community Yoga Studio."
Free Community Yoga Studio resources:
https://www.yogabizchamp.com/resources
Book a free strategy call:
https://www.yogabizchamp.com/book
Grab a spot in Michael's calendar for the GROW-A-STUDIO coaching package.
Get 50% off your first three months of Offering Tree, OR 15% off an entire year with my Exclusive Discount Link. SIGN UP ON THE STUDIO PLAN AND GET A FREE 1-1 CONSULTING SESSION WITH ME Offeringtree.com/yogabizchamppodcast.
The Number Nobody Talks About: How to Prepare, Price, and Sell Your Boutique Fitness Studio - by Mitch McGinley. Grab Your copy on Amazon US HereFREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
Text me what your #1 studio problem is right now for my research. Add your email.
“You don’t build a successful community yoga studio by making perfect decisions. You build one by making the next right decision, over and over again.”
For the first time on the Yoga Biz Champ Podcast, we’re turning the microphone around. In this Ask Me Anything episode, I’m answering some of the questions I get asked most—about coaching, running a community yoga studio, business, and a little about the person behind Yoga Biz Champ.
We talk about the biggest mistakes I see new yoga studio owners make, why leadership and marketing are investments rather than expenses, what makes my coaching style different, and a few personal stories that have shaped the way I work with community yoga studio owners today.
In This Episode
- The biggest mistakes I see when opening a Yoga Studio.
- Why leadership is one of the best investments you can make.
- Where I think Yoga Studio owners overspend.
- The one budget I’d never cut.
- What makes my coaching approach different.
- My favourite text message to receive from clients.
- My most unpopular opinion about the yoga industry.
- The one business rule I’ll never break.
- Stories about my first job, confidence, family and growing up.
- A few things you probably didn’t know about me.
Grab a spot in Michael's calendar for the GROW-A-STUDIO coaching package.
Get 50% off your first three months of Offering Tree, OR 15% off an entire year with my Exclusive Discount Link. SIGN UP ON THE STUDIO PLAN AND GET A FREE 1-1 CONSULTING SESSION WITH ME Offeringtree.com/yogabizchamppodcast.
The Number Nobody Talks About: How to Prepare, Price, and Sell Your Boutique Fitness Studio - by Mitch McGinley. Grab Your copy on Amazon US HereFREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
Text me what your #1 studio problem is right now for my research. Add your email.
“Burnout doesn’t happen because you stop caring. Burnout happens because you care so much that somewhere along the way, you stop taking care of yourself.”
If you’ve been feeling tired lately, you’re not alone.
On recent coaching calls, Michael Jay has been asking studio owners to rate their energy from 1 to 10. The answers have been surprisingly low. Lots of 3s. Lots of 4s. Even the 7s came with a laugh and a disclaimer.
So why are so many community Yoga Studio owners running on empty?
In this episode, Michael is joined by former studio owner and consultant Stephanie for an honest conversation about burnout, boundaries, self-care, and what it really takes to sustain yourself while leading a community Yoga Studio.
Together they share stories from their own experiences as studio owners, discuss why summer can be an ideal time to reset, and explore the habits, systems, and mindset shifts that help owners protect their energy without losing momentum in their business.
The conversation touches on everything from taking time off and finding your personal rhythm to delegating tasks, reconnecting with your own practice, and remembering that the health of a community Yoga Studio starts with the health of its owner.
This episode is especially valuable for owners who love their community Yoga Studio deeply but have started to feel exhausted, overwhelmed, or disconnected from the reasons they opened their doors in the first place.
In this episode, you’ll learn:
• Why so many community Yoga Studio owners are feeling burnt out right now
• The warning signs that your energy tank is running low
• Why summer can be the perfect season to rest, regroup, and prepare for fall
• How dedicated time to work on your Yoga Studio—not just in it—can reduce stress and improve focus
• Why delegation, systems, and asking for help are essential skills for community Yoga Studio owners
• How finding your own rhythm can improve both your health and your business
• Why attending classes as a student can reignite your passion and creativity
• The importance of practicing what you preach as the leader of a community Yoga Studio
• Simple self-care habits that can help prevent burnout before it starts
• Why building a thriving community Yoga Studio begins with taking care of yourself
Grab a spot in Michael's calendar for the GROW-A-STUDIO coaching package.
Get 50% off your first three months of Offering Tree, OR 15% off an entire year with my Exclusive Discount Link. SIGN UP ON THE STUDIO PLAN AND GET A FREE 1-1 CONSULTING SESSION WITH ME Offeringtree.com/yogabizchamppodcast.
The Number Nobody Talks About: How to Prepare, Price, and Sell Your Boutique Fitness Studio - by Mitch McGinley. Grab Your copy on Amazon US HereFREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
Text me what your #1 studio problem is right now for my research. Add your email.
What if your biggest opportunity isn't getting more leads?
What if it's helping more of the students you already have become consistent?
I recently attended a boutique fitness webinar packed with data around member behaviour, retention, revenue and community. The examples weren't Community Yoga Studios... but the lessons absolutely apply.
In this episode, I translate the findings into practical ideas you can use right away in your own Community Yoga Studio.
In this episode:
• The 4 member segments every Community Yoga Studio has and how to identify them
• Why the "Situationship" group makes up over 70% of members and may be your biggest growth opportunity
• The surprising 5-visit milestone and why getting students to class quickly matters
• Which members drive the biggest impact on revenue and retention
• Why quarterly challenges can improve attendance long after they end
• Practical ways to increase visit frequency and engagement
• How leading studios are using loyalty, referrals, milestones and automations to grow smarter
• Why human connection is still the secret ingredient behind every successful Community Yoga Studio
The Community Yoga Studios growing sustainably aren't just getting more leads.
They're helping more people build routines, feel seen, and become part of the community.
And the data gives us some pretty amazing clues on how to do exactly that.
Grab a spot in Michael's calendar for the GROW-A-STUDIO coaching package.
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
Text me what your #1 studio problem is right now for my research. Add your email.
If your Yoga Studio marketing always feels last-minute, you are not alone.
In this solo Marketing Month episode, Michael Jay breaks down why so many Yoga Studio owners feel like they are constantly scrambling to promote programs, manage the schedule, answer emails, lead the team, and keep the business moving.
The issue usually is not a lack of ideas. Most studio owners have plenty of good ideas. The real problem is that those ideas are often sitting in the owner’s head, being launched too late, or getting buried under everything that feels urgent.
This episode is a practical reset for Yoga Studio owners who want to feel more prepared, more organized, and more in control of their marketing.
Michael shares simple steps to help you block real marketing time, delegate the tasks that are slowing you down, look at your energy as well as your schedule, create repeatable systems, and finally get your marketing projects out of your head and onto a project board.
This is not about becoming a perfect marketing machine. It is about creating a better rhythm so your Yoga Studio can grow with more clarity, more consistency, and less owner overwhelm.
In this episode:
Michael talks about why last-minute marketing rarely works well, how to protect time for business-building work, why successful studio owners stop trying to do everything themselves, and how one simple checklist can make future launches feel so much easier.
He also shares how success starts to look different when your systems, team, marketing, and community all start moving in the same direction.
Grab a spot in Michael's calendar for the GROW-A-STUDIO coaching package.
Get 50% off your first three months of Offering Tree, OR 15% off an entire year with my Exclusive Discount Link. SIGN UP ON THE STUDIO PLAN AND GET A FREE 1-1 CONSULTING SESSION WITH ME Offeringtree.com/yogabizchamppodcast.
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
Text me what your #1 studio problem is right now for my research. Add your email.
Marketing Month continues on the Yoga Biz Champ podcast, and this week I’m joined by Jennifer Kolbuc from Mountaintop Consulting and MarketingClub.ca.
Jennifer helps business owners create smarter, more strategic marketing without making it feel overwhelming. In this episode, we talk about what Yoga Studio owners need to be thinking about right now when it comes to social media, email marketing, lead generation, websites, paid ads, and showing up in a way that feels real.
We also get into why niching down matters, why your email list is still one of your strongest marketing tools, and how Yoga Studio owners can stop trying to speak to everyone and start creating content that reaches the right people.
This is a great episode for any Yoga Studio owner who knows they need more new students in the door, but wants their marketing to feel clearer, more human, and more connected to their community.
In this episode, we cover:
• Why Yoga Studio owners need to understand their audience before outsourcing their marketing
• How niching down can actually help you grow faster
• Why authentic, less polished social media is working right now
• How to use stories and behind-the-scenes content to show your studio personality
• Why email marketing still matters, especially for time-sensitive offers
• How to use lead magnets and email opt-ins to build your list
Why high-performing organic content can become strong paid ads
• How AI is changing website visibility and online marketing
What Jennifer’s Marketing Club offers business owners looking for support and accountability
“Your marketing gets easier when you stop trying to speak to everyone and start speaking to the right people.”
Resources:
Website: https://mountaintopconsulting.ca/
Marketing Club: https://www.marketingclub.ca/
Instagram: https://www.instagram.com/socialwithjen/
LinkedIn: https://www.linkedin.com/in/jenniferkolbuc/
Sign up for the marketing club 10 day free trial https://www.marketingclub.ca/freetrial
Free Yoga Studio resources:
yogabizchamp.com
Book a free strategy call:
yogabizchamp.com/book
Grab a spot in Michael's calendar for the GROW-A-STUDIO coaching package.
Get 50% off your first three months of Offering Tree, OR 15% off an entire year with my Exclusive Discount Link. SIGN UP ON THE STUDIO PLAN AND GET A FREE 1-1 CONSULTING SESSION WITH ME Offeringtree.com/yogabizchamppodcast.
The Number Nobody Talks About: How to Prepare, Price, and Sell Your Boutique Fitness Studio - by Mitch McGinley. Grab Your copy on Amazon US HereFREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
Text me what your #1 studio problem is right now for my research. Add your email.
Marketing Month is here on the Yoga Biz Champ podcast, and I’m kicking it off with my client Samantha from Yoga Strong.
Samantha is one of those Yoga Studio owners who really studies marketing, tests what works, and shows up in a way that feels real, confident, and connected to her community.
In this episode, we talk about what is working for her right now, how she thinks about social media, why she studies marketers like Alex Hormozi, and how Yoga Studio owners can get better at creating content that brings new students in the door.
This is a great episode for any Yoga Studio owner who knows they need to stop overthinking their marketing and start showing up with more clarity, consistency, and personality.
In this episode, we cover:
• How Samantha approaches social media for her Yoga Studio
• Why studying strong marketers outside the yoga world can help
• What makes content feel more real and less forced
• How to create posts that speak to future students
• Why consistency matters when building trust
• How marketing can help people feel your community before they walk through the door
“Your marketing should help people feel the energy of your Yoga Studio before they ever walk through the door.
Resources:
Learn more about Yoga Strong:
https://www.yogastrongnc.com
Follow Yoga Strong:
https://www.instagram.com/yogastrongnc
Free Yoga Studio resources:
https://www.yogabizchamp.com
Book a free strategy call:
https://www.yogabizchamp.com/book
Grab a spot in Michael's calendar for the GROW-A-STUDIO coaching package.
Get 50% off your first three months of Offering Tree, OR 15% off an entire year with my Exclusive Discount Link. SIGN UP ON THE STUDIO PLAN AND GET A FREE 1-1 CONSULTING SESSION WITH ME Offeringtree.com/yogabizchamppodcast.
The Number Nobody Talks About: How to Prepare, Price, and Sell Your Boutique Fitness Studio - by Mitch McGinley. Grab Your copy on Amazon US HereFREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
Text me what your #1 studio problem is right now for my research. Add your email.
Things have changed for the Yoga Studio owner.
After spending time at HFA, sitting in sessions, listening to operators, consultants, and studio owners from all over… one thing became very clear:
What used to work… doesn’t work the same way anymore.
In this episode, I break down what’s actually happening in the industry right now—and how it directly impacts your Yoga Studio, your growth, and your day-to-day experience as an owner.
This isn’t theory.
This is what’s happening on the ground.
If your Yoga Studio feels harder than it used to… if you’re doing all the things but not seeing the same results… this episode is going to hit.
We get into why competition has quietly changed the game for every Yoga Studio, why relying only on “being good” isn’t enough anymore, and how the studios that are growing are thinking differently about marketing, systems, and community.
I also break down one of the simplest but most powerful shifts I heard at HFA—how to think about your marketing as both “fishing nets” and “fishing poles”—and why most Yoga Studios are missing half the equation.
We talk about referrals (and why your Yoga Studio doesn’t actually have a referral problem), what’s really going wrong with lead follow-up inside studios, and how a lack of structure—not effort—is holding a lot of owners back.
There’s also a real conversation here around team, burnout, and what role you need to play as the owner of your Yoga Studio right now.
Because whether you like it or not… your presence still matters more than anything.
And finally, we bring it back to what actually moves the needle:
- Your team.
- Your tech.
- Your training.
If one of those is off, your Yoga Studio feels it.
This episode is about getting honest, getting clear, and tightening up what actually drives growth in your Yoga Studio—without overcomplicating it.
If you’re building a community Yoga Studio, trying to grow one, or just trying to get things back under control… this one’s for you.
Book a free strategy call with Michael:
www.yogabizchamp.com/book
Grab a spot in Michael's calendar for the GROW-A-STUDIO coaching package.
Get 50% off your first three months of Offering Tree, OR 15% off an entire year with my Exclusive Discount Link. SIGN UP ON THE STUDIO PLAN AND GET A FREE 1-1 CONSULTING SESSION WITH ME Offeringtree.com/yogabizchamppodcast.
The Number Nobody Talks About: How to Prepare, Price, and Sell Your Boutique Fitness Studio - by Mitch McGinley. Grab Your copy on Amazon US HereFREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
Text me what your #1 studio problem is right now for my research. Add your email.
Many community yoga studio owners reach a point where they feel like they are doing everything.
Teaching classes.
Answering emails.
Posting on social media.
Processing refunds.
Updating schedules.
Managing teachers.
Running a community yoga studio requires wearing a lot of hats, especially in the early stages. But as the studio grows, the owner’s role needs to evolve too.
In this solo episode, Michael Jay shares a simple exercise he uses with community yoga studio owners to help them understand exactly what work is happening inside their business before they hire help.
The process starts by documenting every task happening inside the yoga studio for one full week. From there, those tasks are organized into categories like marketing, administration, operations, and community building.
Once everything is visible, it becomes much easier to see what the owner should keep doing, what should be delegated, and what tasks could even be outsourced.
For many community yoga studio owners, this exercise reveals the exact role the studio needs next — whether that’s an assistant manager, an operations administrator, or project-based support.
When the right people are handling the right work, the owner can focus on leadership, marketing, and strengthening the community inside the yoga studio.
If you’re feeling stretched running your community yoga studio, this episode offers a simple framework to bring clarity, build support, and move the business forward.
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In This Episode
How to document everything happening inside your community yoga studio in just one week
Why most yoga studio owners underestimate how many operational tasks they are actually doing
How to organize studio work into clear business buckets
How to decide what the community yoga studio owner should keep doing
How to turn your task list into a real job description
When outsourcing small projects makes more sense than hiring
Why every role in a community yoga studio should help move the business forward
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“Most community yoga studio owners don’t need to work harder. They need clarity on what work actually belongs to them.” - Michael Jay
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Book a free strategy call with Michael
https://www.yogabizchamp.com/book
Grab a spot in Michael's calendar for the GROW-A-STUDIO coaching package.
Get 50% off your first three months of Offering Tree, OR 15% off an entire year with my Exclusive Discount Link. SIGN UP ON THE STUDIO PLAN AND GET A FREE 1-1 CONSULTING SESSION WITH ME Offeringtree.com/yogabizchamppodcast.
The Number Nobody Talks About: How to Prepare, Price, and Sell Your Boutique Fitness Studio - by Mitch McGinley. Grab Your copy on Amazon US HereFREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
Text me what your #1 studio problem is right now for my research. Add your email.
What is a community Yoga Studio actually worth in 2026?
In this episode, I sit down again with Mitch to break down what’s really happening in the buying and selling market right now — no fluff, no myths.
We talk valuation, clean accounting, leadership structure, the impact of ClassPass, and why community-driven studios continue to hold strong resale value when they’re built properly.
If you own a community Yoga Studio and assume selling is too hard or not possible, this episode will challenge that thinking.
In This Episode:
• Why community Yoga Studios often outperform trend-based concepts in resale
• The biggest mistakes that quietly kill deals
• Why owner-dependency lowers valuation
• How retention directly impacts what your studio is worth
• When to start planning your exit — even if you’re not selling anytime soon
A Quote from Mitch:
“Wrap your business in a pretty bow — clean books, strong systems, real leadership — and you create options.”
Connect with Mitch:
BOOK VIA MY DIRECT LINK TO MITCH: https://yogabizchamp.link/bfb
Website https://boutiquefitnessbroker.com/
Instagram: https://www.instagram.com/mitch_mcginley/
LinkedIn: https://www.linkedin.com/in/mitchmcginley/
If you want help strengthening your community Yoga Studio — or preparing it for an eventual exit — book a free strategy call at: https://www.yogabizchamp.com/book
Grab a spot in Michael's calendar for the GROW-A-STUDIO coaching package.
Get 50% off your first three months of Offering Tree, OR 15% off an entire year with my Exclusive Discount Link. SIGN UP ON THE STUDIO PLAN AND GET A FREE 1-1 CONSULTING SESSION WITH ME Offeringtree.com/yogabizchamppodcast.
The Number Nobody Talks About: How to Prepare, Price, and Sell Your Boutique Fitness Studio - by Mitch McGinley. Grab Your copy on Amazon US HereFREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
Text me what your #1 studio problem is right now for my research. Add your email.
“Retention doesn’t begin at six months. Retention begins in the first three weeks of a student’s journey, and it’s built quietly, class by class, in the first 90 days.”
It begins the moment a new student walks into your community Yoga Studio for the first time.
In this episode, Michael Jay breaks down what’s really happening during the first 90 days of a student’s journey—and why this period quietly determines whether someone becomes part of your studio’s community or drifts away before the habit forms.
Drawing on real studio experience and industry insight, this episode explores the psychology of new students, the common points where studios unintentionally lose people, and the practical systems that help students stay consistent long enough to truly feel connected to a Yoga Studio community.
You’ll also hear what typically happens between months three and six, why attendance patterns matter more than most owners realize, and how small, consistent actions inside a community Yoga Studio often matter more than big marketing campaigns.
This episode is especially valuable for studio owners who want to build a strong, steady community Yoga Studio—one where students don’t just attend classes, but feel like they belong.
In this episode, you’ll learn:
Why the first three weeks are the most fragile part of a student’s journey
What should be happening in the first 90 days to help habits form
How automation and follow-up messages can support students without feeling robotic
Why teachers and culture are the foundation of a strong community Yoga Studio
What happens between months three and six—and how to prevent the silent drop-off
Practical steps any Yoga Studio can implement immediately to improve retention and build community
Resources & Links
Book a consultation with Michael Jay: https://www.yogabizchamp.com/book
Free resources for Yoga Studio owners: https://www.yogabizchamp.com/
Grab a spot in Michael's calendar for the GROW-A-STUDIO coaching package.
Get 50% off your first three months of Offering Tree, OR 15% off an entire year with my Exclusive Discount Link. SIGN UP ON THE STUDIO PLAN AND GET A FREE 1-1 CONSULTING SESSION WITH ME Offeringtree.com/yogabizchamppodcast.
The Number Nobody Talks About: How to Prepare, Price, and Sell Your Boutique Fitness Studio - by Mitch McGinley. Grab Your copy on Amazon US HereFREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
Text me what your #1 studio problem is right now for my research. Add your email.
"In 2026, Google is not a library. Google is a Concierge. And a Concierge doesn't send people to a ghost town."
If you’ve been feeling overwhelmed by the endless "to-do" list of Instagram algorithms, SEO keywords, and content funnels—stop. The game is about to change entirely.
In this deep-dive "thinking" episode, we explore the massive shift happening in 2026: the move from Screens to Ambient Computing. With Apple and Google partnering on a new AI-powered Siri, and rumors of camera-equipped AirPods and Jony Ive’s new "iPhone of AI," the way students find your studio is shifting from "Search and Click" to "Look and Ask."
We break down exactly what this "Star Trek Moment" means for your business, why "Perfection" is now a red flag on social media, and give you a specific 2026 Playbook to future-proof your studio today.
In This Episode, You Will Learn:
• The "Star Trek" Shift: Why we are moving from a "Library" economy (searching for answers) to a "Concierge" economy (asking for answers).
• The Apple + Google Signal: What the historic partnership between these two giants means for your local SEO (and why Siri is about to get a PhD).
• Hardware Rumors: The inside scoop on "Project B798" (AirPods with cameras) and the Ray-Ban Meta glasses—and how they will "read" your physical studio signage.
• The "Ghost Town" Penalty: Why Google’s new AI hates static websites and how to prove to the algorithm that your business is alive.
• The Anti-Aesthetic: Why Adam Mosseri (Head of Instagram) says "Shares" are the new "Likes," and why low-fidelity, messy video is crushing polished ads.
• The "Audio Audit": A simple test to see if your website is ready for the Voice AI era.
Resources & Links Mentioned
https://www.businessconnect.apple.com – Claim your location on Apple Maps immediately.
https://www.businesss.google.com – Where you need to post your "Weekly Photo Dump."
Tool: Check your website Schema at https://www.Schema.org
Free Strategy Call with Michael
https://www.yogabizchamp.com/book
Grab a spot in Michael's calendar for the GROW-A-STUDIO coaching package.
Get 50% off your first three months of Offering Tree, OR 15% off an entire year with my Exclusive Discount Link. SIGN UP ON THE STUDIO PLAN AND GET A FREE 1-1 CONSULTING SESSION WITH ME Offeringtree.com/yogabizchamppodcast.
The Number Nobody Talks About: How to Prepare, Price, and Sell Your Boutique Fitness Studio - by Mitch McGinley. Grab Your copy on Amazon US HereFREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
Text me what your #1 studio problem is right now for my research. Add your email.
In this Season 6 kickoff episode, Michael sits down with Aurielle Vendemmia, founder of True Moon Yoga & Fitness, for a powerful conversation about what it really takes to build a sustainable, thriving Yoga Studio community.
Aurielle shares her 20-year journey from opening studios out of survival, to running five locations, to intentionally scaling back to one boutique Yoga Studio built around nervous system regulation, clear leadership, and deep community connection.
This episode is for Yoga Studio owners who want to create a business that supports both their students and their own life — while building a loyal, committed community that actually sticks around.
In This Episode, You’ll Learn
• How Aurielle opened her first Yoga Studio without a business plan
• Why running multiple studios led to burnout — and how she rebuilt with intention
• How a serious accident reshaped her approach to movement and leadership
• Why nervous system regulation matters for long-term community trust
• How consistent class structure creates safety for students and teachers
• What sustainable staffing and delegation really look like
• How to use data instead of emotion to design a Yoga Studio schedule
• Marketing strategies that attract the right students into your community
• Why not being “for everyone” builds a stronger Yoga Studio
Quote from the Episode
“Burnout is not a badge of honor. If your business only works when you’re exhausted, it’s not actually working — it’s extracting from you.”
About Aurielle Vendemmia
Aurielle Vendemmia is the founder of True Moon Yoga & Fitness, a boutique heated Yoga Studio that blends yoga, strength training, Pilates-inspired movement, and nervous-system-aware teaching.
After opening her first studio in 2007 and eventually running five locations, she intentionally returned to one Yoga Studio so she could create a space rooted in consistency, boundaries, and long-term community sustainability for both students and teachers.
Connect with Aurielle
Website: https://www.truemoonyoga.com
Instagram: @emilyauriellevendemmia
Resources for Yoga Studio Owners
• Free Yoga Studio Business Plan
• 2026 Yoga Studio Planning Calendar
• On-Demand Webinar Recordings
https://www.yogabizchamp.com
Free Strategy Call with Michael
https://www.yogabizchamp.com/book
Grab a spot in Michael's calendar for the GROW-A-STUDIO coaching package.
Get 50% off your first three months of Offering Tree, OR 15% off an entire year with my Exclusive Discount Link. SIGN UP ON THE STUDIO PLAN AND GET A FREE 1-1 CONSULTING SESSION WITH ME Offeringtree.com/yogabizchamppodcast.
The Number Nobody Talks About: How to Prepare, Price, and Sell Your Boutique Fitness Studio - by Mitch McGinley. Grab Your copy on Amazon US HereFREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
Text me what your #1 studio problem is right now for my research. Add your email.
“You don’t need to do more to grow your Community Yoga Studio. You need to do the right things with more clarity.”
In this year end episode Michael covers:
- The 5 things he’d focus on as a Community Yoga Studio owner: Team leadership and stepping fully into the owner role / Aligning your class schedule with real audience data / Getting out from behind Canva posts and showing up with raw, human content / Building community partnerships beyond social media / Why marketing automations are now essential
- The future direction of the Yoga Biz Champ podcast
- Gratitude to podcast editor Suzen and sponsors OfferingTree, The Sales Arms, and Boutique Fitness Brokers
Links & Resources
Free Yoga Studio tools and resources:
👉 https://www.yogabizchamp.com
Watch the video version on YouTube:
👉 Search Yoga Biz Champ
Support the Podcast
If this or any episode helped you, please:
- Share it with another Yoga Studio owner
- Leave a review on this podcast platform (please)
- Recommend the show when studio ownership comes up
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
Text me what your #1 studio problem is right now for my research. Add your email.
“You can have multiple income streams and run a thriving Yoga Studio — as long as you have a plan and a team aligned with your values.” – Aly, Summit Sol Yoga & Wellness
I sit down with Aly from Summit Sol Yoga & Wellness in Dillon, Colorado — a studio owner who brings a rare blend of executive leadership, yoga philosophy, and grounded business strategy into everything she does.
Aly didn’t walk away from her career in healthcare technology.
She expanded her life.
She found yoga during a period of anxiety, traveled to India to study it, and eventually stepped into studio ownership with intention, clarity, and a real business plan. Within three months of buying her studio, she rebranded it, aligned her team around new values, elevated the customer experience, and built a studio that became profitable in year one.
Inside this conversation, we get into:
• What it’s really like to take over an existing Yoga Studio
• Rebranding fast — without losing the community
• Leading a team you didn’t hire and setting new expectations
• Building systems, KPIs, and processes that keep the business stable
• How technology supports growth
• Creating seasonal programming that feels aligned and sustainable
• How to balance multiple income streams without burning out
Aly brings a powerful reminder that yoga and leadership can coexist beautifully — and that a Yoga Studio becomes profitable when there’s a vision, a structure, and a willingness to step fully into ownership.
Her story is honest, refreshing, and full of insight for any Yoga Studio owner who wants to grow with confidence instead of chaos.
summitsolwellness.com
📅 Want support in your Yoga Studio?
If your classes aren’t as busy as they should be…
If you’re just covering costs…
If new students aren’t coming in consistently…
Or if you simply want someone in your corner who gets the business side of running a Yoga Studio —
Let’s talk.
Book a free strategy call with me at: yogabizchamp.com/book
Grab a spot in Michael's calendar for the GROW-A-STUDIO coaching package.
Get 50% off your first three months of Offering Tree, OR 15% off an entire year with my Exclusive Discount Link. SIGN UP ON THE STUDIO PLAN AND GET A FREE 1-1 CONSULTING SESSION WITH ME Offeringtree.com/yogabizchamppodcast.
The Number Nobody Talks About: How to Prepare, Price, and Sell Your Boutique Fitness Studio - by Mitch McGinley. Grab Your copy on Amazon US HereFREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
Text me what your #1 studio problem is right now for my research. Add your email.
“If you get irritated with every little scratch, how are you going to cross the jungle?” – Vani
In this episode I’m sitting down with someone incredibly special — one of my long-time coaching clients and a true Yoga Studio success story, Vani Shukla, owner of Yoga Spirit Studios in Adelaide, Australia.
I’ve worked with Vani for over three and a half years, and I’ve watched her go from navigating the chaos of buying a legacy studio after COVID… to becoming a confident, grounded studio leader with a brand, schedule, team, and community that finally aligns with who she really is.
If you’re a teacher dreaming of owning a Yoga Studio — or you’ve taken over an existing one and you’re still figuring out how to make it yours — Vani’s journey is going to feel honest, relatable, and incredibly inspiring. I’m so excited to share her story with you.
We cover:
– Yoga as part of daily life growing up in India
– Four years of formal yoga + yoga therapy study before she ever taught
– Moving to Australia and the “meant to be” moment she found Yoga Spirit
– What it’s really like to buy an existing Yoga Studio post-COVID
– Team dynamics, member expectations, and making bold decisions
– Rebranding slowly and intentionally once the foundations were strong
– Balancing traditional lineage with a modern Western yoga market
– How mentoring helped Vani gain clarity, confidence, and direction
Links Mentioned:
Yoga Spirit Studios – Adelaide
and 2026 India Yoga & Ayurveda Retreats
https://www.yogaspirit.com.au
Yoga Spirit on Instagram
https://www.instagram.com/yogaspiritadelaide
Vani’s personal Instagram
https://www.instagram.com/yogasadhanawithvani
Connect with Michael / Yoga Biz Champ
Free strategy call for Yoga Studio Owners
👉 https://www.yogabizchamp.com/book
Grab a spot in Michael's calendar for the GROW-A-STUDIO coaching package.
Get 50% off your first three months of Offering Tree, OR 15% off an entire year with my Exclusive Discount Link. SIGN UP ON THE STUDIO PLAN AND GET A FREE 1-1 CONSULTING SESSION WITH ME Offeringtree.com/yogabizchamppodcast.
The Number Nobody Talks About: How to Prepare, Price, and Sell Your Boutique Fitness Studio - by Mitch McGinley. Grab Your copy on Amazon US HereFREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
Text me Your email for my Booking Link
“We built this studio by staying intentional with our teaching, our sequencing, and our community — one relationship at a time.” — Sam Megraw
In this episode, I’m joined by Sam Megraw, the co-owner of Easy Tiger Yoga KC, a fast-growing Yoga Studio in Kansas City built on thoughtful sequencing, strong partnerships, and a real commitment to community. Sam shares how she went from teaching to running a thriving two-studio operation — and how listening to this podcast helped shape her founders presale before she even opened.
We talk about what actually matters when you’re launching or growing a Yoga Studio: great teaching, consistency, simple systems, and serving the people right in front of you.
In This Episode We Cover:
• Sam’s journey from teacher to studio owner
• The early days of Easy Tiger Yoga and how they grew quickly
• Why intelligent sequencing has become their signature
• How Sam and her partner Emily balance strengths to lead the studio
• What makes a truly great yoga teacher in 2025– Building community through personal connection, names, and follow-up
• How thoughtful onboarding sets students up for long-term success
• Why authenticity and patience matter more than hype– Sam’s current plans for studio growth and teacher development
Connect With Easy Tiger Yoga KC:
Website: https://www.easytigeryogakc.com Instagram: https://www.instagram.com/easytigeryogakc
Work With Michael Jay – Yoga Biz Champ
I’m opening December appointments for studio owners who want to start a 6-month Start-A-Studio or Grow-A-Studio coaching package in January.
If you want 2026 to feel strategic, supported, and profitable — this is your window.
👉 Book your strategy call: https://www.yogabizchamp.com/book
👉 Grab free studio resources: https://www.yogabizchamp.com
Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp
Book a demo with Offering Tree with my Yoga Biz Champ link
Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
Text me Your email for my Booking Link
“You can’t grow what you don’t measure — but once you measure it, you can design a studio that feels as good as it looks on paper.”
In this episode, Michael Jay breaks down exactly how he helps yoga studios around the world plan for the new year — using real booking system data, not guesswork.
You’ll learn:
• Why your attendance and sales tell two completely different stories — and why both matter.
• The high-energy windows every yoga studio should plan around: early November, Black Friday, early December, and early January.
• The natural low periods you need to protect (hello, February 👋).
• The five data checkpoints every owner should track — in normal human language, not “corporate KPI speak.”
• How to use your booking data to build your 2026 rhythm, plan cash flow, and stop scrambling.
• Michael also shares what he’s seeing across the studios he coaches worldwide — the real reasons some owners are thriving while others are still reacting to every dip and slow week.
“You can’t grow what you don’t measure — but once you measure it, you can design a studio that feels as good as it looks on paper.”
🎯 Next Steps:
• Pull your attendance + sales reports and look at your 2025 pattern.
• Color-code your high-energy and low-risk months.
Start designing your 2026 calendar with purpose.
🗓 Want help?
Book your free strategy chat at YogaBizChamp.com/book and let’s plan your studio’s 2026 together.
Or grab the Yoga Biz Champ 2026 Studio Planner at YogaBizChamp.com/plan26 — the same one Michael uses with his coaching clients.
Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp
Book a demo with Offering Tree with my Yoga Biz Champ link
Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
Text me Your email for my Booking Link
“Your studio’s biggest differentiator isn’t your yoga style — it’s your people. Stop hiding behind your logo and start showing up on camera.” - Michael Jay @yogabizchamp
In this solo episode, Michael Jay pulls back the curtain on what’s really working in yoga studio marketing in 2025. Whether you’re trying to fill classes, boost intro offers, or simply make your marketing feel less chaotic, this episode breaks it down to five key must-haves — with real-world examples, client stories, and the truth about where studio owners go wrong.
Michael shares his decades of experience helping yoga studios across North America open, grow, and thrive — plus the mistakes that might be quietly killing your conversions. Expect straight talk, relatable studio stories, and practical next steps you can implement today.
⸻
What You’ll Learn
• How to define your real ideal client (and why “our classes are for everyone” doesn’t work)
• The anatomy of a high-converting Intro Offer landing page
• Why email and SMS automations are worth more than your Instagram feed
• How to get scrappy with guerrilla marketing that builds real-world awareness
• Why showing your face on camera is now your studio’s biggest marketing advantage
⸻
Mentioned in This Episode
• 2026 Yoga Studio Planning Calendar — your guide for monthly content ideas, holidays, and campaign planning: yogabizchamp.com/plan26
• Free Strategy Call with Michael Jay — talk through your studio’s marketing or systems at yogabizchamp.com/book
• Pixelity Design Blog (Connie Holen) — free resources on building studio websites and landing pages that convert: pixalitydesign.com/blog
• OfferingTree, Walla, Momence, FitDegree, Mindbody — explore their built-in marketing suites for email/SMS automations
• Yoga Biz Champ’s 100 Scrappy Marketing Ideas — coming soon; follow @yogabizchamp for updates
Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp
Book a demo with Offering Tree with my Yoga Biz Champ link
Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
Text me Your email for my Booking Link
"Studios that win aren’t the cheapest in town — they’re the ones where people feel seen, supported, and connected."
In this episode, I’m joined by Chris Appiah and Stephanie Breaux Bradley of The Sales Arms for a deep dive into what’s really working for fitness and yoga studios moving towards 2026. We talk candidly about lead generation, why community beats discounts every time, and how studio owners can finally stop wasting money on ads that don’t convert.
Stephanie sharesthe importance of yoga as a “third space” for mental health and connection. Together, we break down how studios can stop chasing low-price intro offers and instead lean into the emotional benefits and belonging that people are craving.
We get real about:
• Why price-based marketing is a trap and how to shift into experience-based messaging
• The “three T’s” (tech, team, and training) that every studio needs to operate like a business
• How to create multiple doorways for new students beyond the standard intro pass
• What real lead follow-up looks like (hint: 10–20 touchpoints, not two emails)
• How to prescribe class schedules so students succeed instead of floundering
• Ways to use software properly — not just to collect leads, but to actually track, nurture, and convert them
Chris and Steph are in the trenches with studios every day, helping owners stop bleeding leads and start creating predictable growth. If you’ve ever felt like you’re working harder than your marketing is, this episode is for you.
👉 Want support building the systems and strategy that make a yoga studio thrive? Book a free strategy call with me at www. yogabizchamp.link/podlink
To book a chat with Chris himself at TSA https://www.thesalesarms.com/yogabizchamp
Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp
Grab the Offering Tree Marketing Checklist for Yoga Studios Here
Get a special discount on OfferingTree's all-in-one business software: 50% off your first three months, or 15% off your first year here
Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
Text me Your email for my Booking Link
"If you’re planning a Mother’s Day promo the week before, it’s already too late. Studios need to be at least 8 weeks ahead."
In this episode, Stephanie Breaux Bradley and I talk about something every studio owner struggles with: planning your year before it runs away from you.
We dig into how studio owners can finally stop winging their promotions and start using strategic calendar planning to drive revenue, build community, and keep their members consistent all year long.
Stephanie shares examples from her own community events — from football-themed challenges to car shows to candlelight yoga for charity — and how these grassroots promotions worked because they were planned with intention and tied to the local community.
We also talk through:
• Why being at least 8 weeks ahead on your marketing calendar is the minimum standard for success
• How to use local events, health days, and holidays to anchor your promotions
• The importance of documenting events right after they happen so you can refine and repeat them next year
• Balancing holiday promotions like Black Friday without overwhelming your members
• Creative ways to appreciate your staff and members through events and celebrations
• How planning provides control, structure, and routine for both you and your community
I also share a sneak peek at Plan26 — my upcoming free resource with World Health Days, seasonal prompts, and planning tools to help studio owners map out their 2026 calendar with less stress and more strategy.
If you want to start the new year with a plan instead of scrambling week to week.
👉 DOWNLOAD MY 2026 PLANNER www.yogabizchamp.com/plan26
Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp
Grab the Offering Tree Marketing Checklist for Yoga Studios Here
Get a special discount on OfferingTree's all-in-one business software: 50% off your first three months, or 15% off your first year here
Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
Text me Your email for my Booking Link
What makes a yoga studio thrive? It’s not the logo, the schedule, or even the space — it’s the teachers and the point of view that your studio holds.
In this special “podcast buddy” episode, I sit down with Francesca Cervero, host of The Mentor Sessions Podcast and long-time private yoga teacher and mentor. Francesca has been teaching yoga full-time for over 20 years, runs a teacher training called The Science of the Private Lesson, and mentors yoga teachers to develop a strong, authentic teaching voice.
Together, we explore the evolving yoga industry, the role of studio owners in elevating their teachers, and why having a clear point of view is more powerful (and sustainable) than trying to be everything to everyone.
What you’ll hear in this episode:
• How yoga studios have shifted from community-led to franchise-driven — and back again
• Why teachers fresh out of training aren’t always ready for studio life (and how to mentor them well)
• The difference between “niching down” and developing a true teaching point of view
• Why your yoga studio is only as strong as the teachers who represent it
• How community studios today can compete with franchise-level tools
• Real talk about industry changes, competition, and what makes studios sustainable in 2025 and beyond
Links & Resources:
Connect with Francesca → francescacervero.com
Listen to The Mentor Sessions Podcast with Francesca
Book a free strategy call with me → yogabizchamp.link/book
Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp
Grab the Offering Tree Marketing Checklist for Yoga Studios Here
Get a special discount on OfferingTree's all-in-one business software: 50% off your first three months, or 15% off your first year here
Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
Text me Your email for my Booking Link
Have you ever thought about opening a yoga studio — or wondered how to take your current studio to the next level? In this special episode, the tables are turned! Instead of hosting, I’m the one being interviewed. My friend Shannon Crow, host of The Connected Yoga Teacher Podcast, puts me in the hot seat and asks all the questions I usually get from yoga teachers and studio owners.
We talk about my own journey from yoga teacher to studio owner to consultant, and I share real-world advice on what it really takes to build a profitable, sustainable yoga business. You’ll hear why planning ahead matters, why ClassPass may not be your best friend, and strategies you can use right now to create financial stability and grow your community.
What you’ll hear in this episode:
• My journey from yoga teacher to yoga studio owner to consultant
• What teachers should consider before opening a studio
• Why a business mindset matters as much as your teaching skills
• How to create financial stability and sustainability
• Why I don’t recommend ClassPass for studios
• Marketing strategies that actually work in today’s yoga business
Links & Resources:
Connect with Shannon Crow → The Connected Yoga Teacher Podcast
Book a free strategy call with me → yogabizchamp.com/book
Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp
Grab the Offering Tree Marketing Checklist for Yoga Studios Here
Get a special discount on OfferingTree's all-in-one business software: 50% off your first three months, or 15% off your first year here
Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
Text me Your email for my Booking Link
If you're tired of second-guessing every Instagram post, wondering if your studio emails are working, or avoiding video altogether... this episode is about to unlock something big.
Michael Jay sits down with Vancouver-based teacher and marketing pro Hadis Kiani, who shares her decade-long journey as a class-building yoga teacher — and how her background in marketing shaped her success.
Together, they break down what modern yoga marketing actually looks like in 2025 — from brand consistency and storytelling, to human psychology and meeting your students where they’re at (yes, even the ones who hate social media). Hadis also shares practical advice for how studio owners can build community and credibility with confidence... and yes.. make use of ClassPass!
In this episode:
• The real role of marketing in a yoga business
• Why your intro pass might be your most powerful tool
• How branding consistency helps build trust
• Marketing psychology: how people actually make decisions
• What makes students come back again and again
• Studio marketing mistakes (and how to fix them fast)
Ready to finally market your studio with strategy, not guesswork?
Michael is now booking for his September Start a Studio and Grow a Studio coaching packages. Begin with a 30-minute free call.
👉 Book now at yogabizchamp.link/podlink
Connect with Hadis https://www.instagram.com/moovinstylewithhadis/
Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp
Grab the Offering Tree Marketing Checklist for Yoga Studios Here
Get a special discount on OfferingTree's all-in-one business software: 50% off your first three months, or 15% off your first year here
Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
Text me Your email for my Booking Link
In this episode of Yoga Biz Champ, I sit down with Marianne Buchilo, the heart and hustle behind Peaceful Yoga in Malverne, NY. This is a grounded, inspiring conversation about what it really looks like to grow a yoga studio—especially when you're not a franchise, not a chain, but a local community-based space.
Marianne and I have been working together for two years, and in that time, her studio has seen over 60% growth. We talk through the wins, the mindset shifts, and the behind-the-scenes systems that helped make it happen.
We get into:
• How Marianne took over her teacher’s studio and made it her own
• What it took to clean up legacy systems (goodbye 3-day payroll!)
• Finding confidence as a leader, a marketer, and a studio owner
•Using automation + daily detective work to keep students engaged
• Getting scrappy with local partnerships (coffee shops, cinemas, community events)
• Why studio owners need support—and how coaching filled the gap
• Whether you’re thinking about hiring a coach or wondering if growth is even possible in a small town, Marianne’s story will meet you where you’re at.
Resources & Links:
▶ Learn more about Peaceful Yoga: https://peacefulyoga.net
▶ Book a free strategy call with me:
https://www.yogabizchamp.com/book
▶ Free resources for studio owners www.yogabizchamp.link/podlink
▶ Watch full video episodes on YouTube: https://www.youtube.com/@yogabizchamp
Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp
Grab the Offering Tree Marketing Checklist for Yoga Studios Here
Get a special discount on OfferingTree's all-in-one business software: 50% off your first three months, or 15% off your first year here
Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
Text me Your email for my Booking Link
In this special crossover episode, Michael Jay of Yoga Biz Champ and Tyler Valencia of the KIPS Podcast go deep into the real-world ways they’re using AI to run and grow their businesses. Whether you're a yoga studio owner or a solo fitness pro, this chat is packed with insight into how AI is streamlining marketing, improving communication, and helping business owners stay ahead—without losing their human touch.
This isn’t theory—it’s how we’re actually using AI every day for better emails, easier content, client retention strategies, and business clarity.
What We Cover:
AI tools for smarter email, SEO, and marketing (ChatGPT, Grammarly, Gemini)
Using transcripts + prompts to generate content, titles, and newsletters
Studio-specific uses: retention issues, content bottlenecks, and automations
CapCut, Adobe Podcast, Zoom AI, and other tools we personally use
How to feed AI your tone, values, and brand identity (so it sounds like you)
Why the human touch still matters—and when not to rely on AI
July 2025 Coaching Note:📅 September coaching spots are almost full! If you're a yoga teacher looking to open a studio, or a studio owner ready to finally grow with freedom, now’s the time to book your free intro call at www.yogabizchamp.com/book.
Mentioned Tools:
ChatGPT (including custom GPTs)
Grammarly & Zoom AI
Google Gemini for business insights
Otter.ai for podcasting
Adobe Podcast for audio cleanup
CapCut for reels + teleprompter
Studio booking software like Walla & Mindbody with AI support features
Connect with Tyler:
Instagram: @tylervalencia_
Fitness education & CECs: www.kipsonline.org
Connect with Michael:
@yogabizchamp on all platforms
* Free resources + coaching info: www.yogabizchamp.link/podlink
Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp
Grab the Offering Tree Marketing Checklist for Yoga Studios Here
Get a special discount on OfferingTree's all-in-one business software: 50% off your first three months, or 15% off your first year here
Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
Text me Your email for my Booking Link
Connie Holen from Pixality Design joins me for a jam-packed convo on what studio websites must do to convert in 2025.
From overlooked homepage mistakes to decision fatigue, Canva blunders, and trust-building in the AI era — this episode gives you clarity on how to make your site not just pretty, but profitable.
What We Cover:
• The #1 homepage mistake that’s killing your local SEO
• Why your About page needs a glow-up (hint: it’s about trust)
• How AI has shifted consumer expectations (and what to do about it)
• Why you must stop using text-heavy Canva graphics on your site
• What to include in your banner image to connect instantly
• The new rule of “clarity beats cleverness”
• How to test if your site is actually doing its job
“Clarity is for sale in 2025. People aren’t looking for more info — they’re looking for someone to cut through the noise.”
Links & Resources:
• Work with Connie: pixalitydesign.com/contact
• Listen to Connie’s podcast: The Boutique Fitness Marketing • Podcast https://pixalitydesign.com/podcast
• Connie’s Blog Resources https://pixalitydesign.com/pixality-blog
• Download your free Yoga Studio Business Plan: www.yogabizchamp.link/podcast
• Book a free strategy call with Michael: www.yogabizchamp.link/podcast
Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp
Grab the Offering Tree Marketing Checklist for Yoga Studios Here
Get a special discount on OfferingTree's all-in-one business software: 50% off your first three months, or 15% off your first year here
Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
Text me Your email for my Booking Link
“If your studio is draining the life out of you, it might be time to stop tweaking your schedule and start redesigning your business.”
This episode is a behind-the-scenes peek at what really happens inside coaching sessions with yoga studio owners. You’ll hear real, anonymized clips from my actual client calls — with raw, unfiltered insight on everything from team tension to reclaiming your energy as an owner.
Whether you’re brand new or feeling stuck in studio overwhelm, you’ll relate to these real-world convos.
IN THIS EPISODE, YOU’LL LEARN:
• What to do when a new competitor opens up down the street
• How to shift from hiring out of panic to building a strong, values-aligned team
• Ways to rework your studio schedule to match your life (not the other way around)
• A smart and simple win-back strategy using Meta ads
• Why good old-fashioned marketing still works (QR codes, flyers & partnerships!)
WANT TO WORK TOGETHER?
Book a free strategy call at: https://www.yogabizchamp.link/podlink
SUBSCRIBE & REVIEW:
If you loved this episode, let me know! Subscribe and leave a review on Apple Podcasts or Spotify — it helps this show get into more ears and studios.
Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp
Grab the Offering Tree Marketing Checklist for Yoga Studios Here
Get a special discount on OfferingTree's all-in-one business software: 50% off your first three months, or 15% off your first year here
Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
Text me Your email for my Booking Link
Hey Champs, this episode is for the community studio owner who’s doing it all—and wondering how to stay on top of it. From calendar color-coding to project boards that actually get things done, I’m sharing my real-world strategy for getting out of overwhelm and into action. This is the system I use for myself and with my coaching clients, especially those juggling teaching, marketing, staffing, and still trying to have a life.
If you're juggling all the hats and feeling like you’re dropping more than a few, this one's for you.
In this episode, I share:
• Why your calendar is your lifeline (and how I color-code mine)
• What a studio owner's week should feel like—energy mapping 101
• My fave method for task management (Trello board setup included)
• The one phrase my business coach gave me that changed everything
• How I stay focused with time blocking, quiet headphones, and even stretch breaks
• Why “structure isn’t restrictive—it’s freeing”
Takeaway Quote:
"If it’s in your head, it’s on your board. That’s how we get sh*t done." – Michael Jay
Links Mentioned:
→ Free coaching call: https://yogabizchamp.link/podlink
→ Trello (free project management tool): https://trello.com
Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp
Grab the Offering Tree Marketing Checklist for Yoga Studios Here
Get a special discount on OfferingTree's all-in-one business software: 50% off your first three months, or 15% off your first year here
Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
Text me Your email for my Booking Link
In this episode of Yoga Biz Champ, Michael Jay sits down with Tyler Valencia—fitness educator, tech-savvy marketer, and founder of KipsOnline.org—to talk about how yoga studio owners can master visibility in a digital-first world.
Tyler breaks down the most overlooked marketing strategies that are totally free, shockingly underused, and incredibly effective—like Google Reviews, Yelp listings, and smart SEO. This isn’t about being trendy—it’s about making sure your studio gets found by the people actively searching for what you offer.
Whether you’re in a big city or a small town, these are the tactics that boost your discoverability, build trust, and help students say YES before they ever walk through your doors.
In this practical episode, we talk about:
• Why reviews are more powerful than word-of-mouth ever was
• How to set up your Google Business Profile (and why you absolutely should)
• Easy automations that get your members to leave glowing reviews
• What platforms really matter—and which ones are fading fast
• How SEO connects all your efforts (including your social media)
• A smarter way to repurpose blog content, YouTube, and Reels
• The visibility mistake studio owners keep making with their online presence
• If you’ve ever thought “I’m bad at marketing”—this episode will show you where to start and how to fix it.
Connect with Tyler Valencia:
Website: https://kipsonline.org
Instagram: https://www.instagram.com/_tylervalencia_/
YouTube: https://www.youtube.com/@TylerValenciaFitness
Podcast: KIPS Podcast
📞 Ready to launch or grow your yoga studio with clarity and confidence?
Book a free 30-minute strategy call with Michael Jay at yogabizchamp.com/podlink and get personalized support tailored to where you are now—and where you want to go.
Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp
Grab the Offering Tree Marketing Checklist for Yoga Studios Here
Get a special discount on OfferingTree's all-in-one business software: 50% off your first three months, or 15% off your first year here
Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
Text me Your email for my Booking Link
What does a former hobby project turned all-in-one studio platform have to teach us about the future of yoga studios?
In this episode, I chat with Eddie Arpin, co-founder of OfferingTree and a longtime partner of mine in supporting studio owners. We go beyond software to talk about what actually drives success for yoga studio owners today. From the rise of Zoom and automation to the hidden accountability gap in many studios, Eddie brings a grounded, real-world perspective that new and seasoned owners alike will benefit from.
This is a must-listen if you're planning to open a studio—or feel like you’re running one on fumes.
“The studios that thrive aren’t the ones with the perfect setup—they’re the ones with the clearest vision and consistent follow-through.” – Eddie Arpin
Topics We Cover:
• The behind-the-scenes journey from side project to studio platform
• What changed in the yoga industry post-2020—and what hasn’t
• How new studio owners can avoid the tech trap
• Why accountability (not features) is the game changer
• Eddie’s favorite “studio hero” story and what made it work
• How automation, marketing, and reporting are evolving in 2025
🔗 Resources & Links:
Learn more about OfferingTree
Book your free strategy call with Michael Jay: www.yogabizchamp.com/book
Download the Ultimate Yoga Studio Business Plan: www.yogabizchamp.com/businessplan
Catch up on past episodes: www.yogabizchamp.link/podlink
🙏 Sponsors:
OfferingTree – Tech built with yoga studios in mind
Boutique Business Brokers – Your go-to for buying or selling a studio
The Sales Arms – Helping yoga studios close more leads with less stress
Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp
Grab the Offering Tree Marketing Checklist for Yoga Studios Here
Get a special discount on OfferingTree's all-in-one business software: 50% off your first three months, or 15% off your first year here
Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
Text me Your email for my Booking Link
“Until you find your why, everything else is external.” – Arundhati Baitmangalkar
What happens when you build a studio without a business plan—but with a rock-solid purpose? In this episode of Yoga Biz Champ, I sit down with Arundhati Baitmangalkar, the founder of Aham Yoga and host of the Let's Talk Yoga podcast, to talk about the deep-rooted why behind everything she does.
We go beyond the surface of yoga studio ownership and get into what really sustains a teacher or studio owner long-term. From teaching her first community class to leading international trainings, Arundhati’s clarity around her mission—to teach and be of impact—is what’s kept her grounded, energized, and successful for over a decade.
In this honest, heart-forward conversation, we talk about:
• How your “why” becomes your compass when everything else feels unclear
• Why she started small—and why that was her biggest advantage
• Moving from yoga teacher to team leader with integrity
• Redefining boundaries, burnout, and what success actually looks like
• Creating content and showing up online in a way that feels aligned
• How to build systems, not chaos, even if you’re a one-person show
• Whether you're feeling overwhelmed, over it, or just overthinking your next move—this episode is your nudge to come back to your why.
🎧 Tune in now: yogabizchamp.link/podlink
Connect with Arundhati:
📍 Studio: Aham Yoga https://www.ahamyoga.com
🎧 Podcast: Let's Talk Yoga
📸 Instagram: instagram.com/arundhati.baitmangalkar
Connect with Michael Jay:
💼 Business coaching & free resources: www.yogabizchamp.link/podlink
📸 Instagram: www.instagramcom/yogabizchamp
🔥 If this episode hit home, share it with a studio owner or teacher who’s ready to reconnect with their purpose.
Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp
Grab the Offering Tree Marketing Checklist for Yoga Studios Here
Get a special discount on OfferingTree's all-in-one business software: 50% off your first three months, or 15% off your first year here
Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
Text me Your email for my Booking Link
"You can't be everything to everyone, but you can be something amazing to someone." – Christina Garcia
In this episode, Michael Jay talks with Christina Garcia, owner of Yoga for One, a niche yoga studio located in Albuquerque, New Mexico. Christina shares how her personal journey through yoga, initially sparked by recovery from injury, guided her to opening a uniquely positioned, Christ-inspired studio. She discusses the challenges and rewards of serving a niche community, staying true to core values, and practical insights for creating targeted marketing and meaningful connections.
Key Highlights:
• Christina’s transformative experience with yoga after injury.
• How clearly defined niche positioning helps a yoga studio thrive.
• Overcoming hurdles specific to launching and growing a niche yoga business.
• Practical tips for community building and impactful marketing.
• The importance of staying aligned with your mission and values.
Connect with Christina:
Website: Yoga for One https://www.yogafourone.com
Instagram: Instagramcom/yoga4.1
Ready to start or grow your yoga studio?
Book a free strategy call with Michael Jay: https://yogabizchamp.link/podlink
Follow Yoga Biz Champ on Instagram: instagram.com/yogabizchamp
Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp
Grab the Offering Tree Marketing Checklist for Yoga Studios Here
Get a special discount on OfferingTree's all-in-one business software: 50% off your first three months, or 15% off your first year here
Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
Text me Your email for my Booking Link
Michael Jay sits down with Rebecca Sebastian—founder of WorkingInYoga.com and owner of Sunlight Yoga & Apothecary—to explore real-world challenges around fair pay, teacher retention, and sustainable growth. Drawing on her experience as both a studio owner and industry advocate, Rebecca shares why shifting from contractors to employees can cultivate a more consistent student experience, foster teacher loyalty, and create healthier business practices. Whether you’re contemplating compensation structures or simply aiming to strengthen your culture, this episode is packed with insights for building a thriving, people-first yoga business.
Key Topics
Rebecca’s Journey
How she went from dedicated teacher to advocate for fair labor practices in yoga.
Pay & Compensation
Why it’s crucial to rethink “per-class contractor” pay in favor of transparent models that impact finances and teacher morale.
Teacher Retention & Workplace Culture
Strategies for keeping teachers motivated and committed—like coaching, mentorship, and community-building.
Balancing Revenue & Mission
Tips for finding the sweet spot between running a profitable business and staying true to your values.
Advice for New & Growing Studios
Fundamental steps—like crafting clear mission, vision, and values—for hiring (and keeping) the right team.
Quote
“You’re hiring teachers to deliver a really good class. You’re not hiring them to market for you. That’s your job. Pay them fairly for the job you want them to do.” – Rebecca Sebastian
About Rebecca Sebastian
Rebecca is the founder of WorkingInYoga.com, a platform dedicated to fair labor practices, pay equity, and community-building in yoga. She also owns Sunlight Yoga & Apothecary, implementing transparent pay, mentorship, and robust teacher support.
Resources & Next Steps
Connect with Rebecca: WorkingInYoga.com
Connect with Michael Jay: YogaBizChamp.link/podlink
Enjoying the Podcast?
Please subscribe, rate, and review on your favorite platform!
Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp
Grab the Offering Tree Marketing Checklist for Yoga Studios Here
Get a special discount on OfferingTree's all-in-one business software: 50% off your first three months, or 15% off your first year here
Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
Text me Your email for my Booking Link
Michael Jay welcomes Jivana Heyman, founder of Accessible Yoga and a leading voice for inclusive teaching. Jivana shares how AIDS activism drew him back to yoga, eventually centering his work on adaptive classes for marginalized communities. They discuss how studio owners can remove physical, financial, and cultural barriers to help “every body” feel a true sense of belonging.
Key Points
Jivana’s Journey
Learned yoga from his grandmother; returned to it during the AIDS crisis for self-care.
Taught at a San Francisco hospital for people with HIV/AIDS, refining accessible teaching methods.
What Is Accessible Yoga?
Goes beyond props—embraces universal design, inclusive class titles, and deeper yogic teachings.
Recognizes that physical ability doesn’t correlate to inner peace.
Studio Culture & Community
Cultivate a welcoming space: chairs, flexible pricing, clear class descriptions.
Focus on relationships—small gestures like introducing newcomers can transform the studio vibe.
Practical Tips
Offer variations in mixed-level classes.
Provide short private sessions for absolute beginners before group classes.
Couch and chair yoga can encourage home practice and draw in more diverse populations.
Resources & Links
https://www.yogajournal.com/practice/couch-yoga/
https://www.accessibleyogaschool.com/training
https://www.accessibleyogaschool.com/accessible-yoga-podcast-30-years
https://www.instagram.com/jivanaheyman/
About Jivana Heyman
Founder of Accessible Yoga, author of Accessible Yoga: Poses and Practices for Every Body and Yoga Revolution: Building a Practice of Courage and Compassion. Through workshops, trainings, and events, he promotes an inclusive approach to yoga’s deeper message of unity and social justice.
Connect with Michael Jay
Subscribe to the Yoga Biz Champ Podcast for more expert insights on growing your yoga business. Ready to dive deeper?
Visit YogaBizChamp.link/podlink to book a call and explore coaching options.
Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp
Grab the Offering Tree Marketing Checklist for Yoga Studios Here
Get a special discount on OfferingTree's all-in-one business software: 50% off your first three months, or 15% off your first year here
Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
Text me Your email for my Booking Link
n this episode of Yoga Biz Champ, I sit down with powerhouse studio owner Samantha Harrison from Yoga Strong in Greenville, NC. Samantha has built a thriving yoga business by blending yoga and strength training, embracing her niche, and doubling down on business strategy. We discuss how she transitioned from a small backroom space to a bright, bustling studio, the power of niching, and how coaching, team support, and smart software choices helped take her business to the next level.
If you're a yoga studio owner looking to refine your business model, strengthen your niche, and scale your studio with confidence, this episode is packed with actionable insights you can use!
Key Points:
🔥 Niching for Success: How Samantha carved out a unique space by blending yoga & strength training.
💡 The Studio Growth Journey: From a tiny backroom to a thriving, fully booked studio.
📣 Marketing & Social Media: How Samantha confidently shows up online and attracts the right students.
📊 Betting on Business Systems: Why she invested in coaching, software, and hiring the right team.
🚀 Stepping Into Leadership: Transitioning from solo teacher to empowered studio leader.
Episode Highlights:
- Samantha’s journey from private classes & corporate yoga to running a full-scale studio.
- The challenge of transitioning from a class series model to a membership model—and why it worked.
- The role of OfferingTree in streamlining her operations.
- The power of knowing your audience and ignoring feedback that doesn’t align with your niche.
- How investing in coaching, bookkeeping, and virtual assistants has transformed her business.
Quotes:
💬 “If you know your market and who you're meant to serve, don’t change what you’re doing just because of outside opinions.” – Samantha Harrison
💬 “Marketing is like throwing a party—you have to send the invitations, or no one will show up.” – Michael Jay
💬 “I knew I could spend years figuring things out—or I could hire a coach and expedite the process.” – Samantha Harrison
Actionable Insights:
✅ Get Clear on Your Niche: The more specific you are, the more successful your studio will be.
✅ Leverage Social Media: Show up consistently, embrace video, and connect with your ideal students.
✅ Invest in Smart Business Systems: Tools like OfferingTree can simplify admin, so you can focus on teaching.
✅ Hire Support Early: Whether it's a bookkeeper, a VA, or a coach—outsourcing can help you scale faster.
Connect with Samantha & Yoga Strong:
📸 Instagram: @YogaStrongNC
Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp
Grab the Offering Tree Marketing Checklist for Yoga Studios Here
Get a special discount on OfferingTree's all-in-one business software: 50% off your first three months, or 15% off your first year here
Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
Text me Your email for my Booking Link
🎉 New Year, New Season, Big Changes! 🎉
Happy 2025, Yoga Biz Champs! Season 5 is officially here, and I couldn’t be more excited to bring you bigger, better, and more impactful episodes. But first, I’ve got some explaining to do…
In this episode, I open up about the challenges that kept the podcast inconsistent last year and why 2025 is going to be different. From overcoming obstacles (construction, sickness, and life!) to securing three incredible sponsors, I’m setting the stage for a more consistent, valuable, and game-changing season ahead.
What’s Inside This Episode:
🔥 Why Season 5 is a Fresh Start – A look back at last year’s challenges and what’s changing.
💡 The Power of Hiring & Delegation – How bringing in a video editor & writer is helping me level up.
🚀 Meet the Sponsors! – How OfferingTree, Boutique Fitness Brokers, & The Sales Arms are helping support the podcast.
🎯 Lessons for Studio Owners – Just because you can do it all, should you? The importance of outsourcing & focusing on your strengths.
🔮 Looking Ahead to 2025 – Trends, predictions, and what’s in store for this season of Yoga Biz Champ!
Episode Highlights:
✅ Overcoming personal and business setbacks in 2024
✅ The behind-the-scenes systems I set up with the help of Shannon Crow
✅ Why hiring a team is essential for growth—whether in podcasting or studio ownership
✅ How sponsorships are allowing me to create more content and serve you better
✅ A sneak peek at what’s coming next on the podcast
Quotes You’ll Love:
💬 "Just because you can do it all, doesn’t mean you should. It’s time to focus on your superpowers."
💬 "This podcast started as a passion project, but now it’s time to take it to the next level."
💬 "When you run a yoga studio, you wear every hat. But if you want to grow, you need to delegate."
What’s Coming Up Next?
👉 New Episodes Every Week! Expect more strategy, behind-the-scenes insights, and expert guests to help you grow your yoga business.
👉 A Fresh Approach to Content – More marketing insights, real-world strategies, and actionable takeaways for studio owners.
👉 Tech & Business Trends for Yoga Studios – Learn how to stay ahead in a fast-changing industry.
Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp
Grab the Offering Tree Marketing Checklist for Yoga Studios Here
Get a special discount on OfferingTree's all-in-one business software: 50% off your first three months, or 15% off your first year here
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
Text me Your email for my Booking Link
In this episode, we welcome Shannon Crow, host of the acclaimed Connected Yoga Teacher podcast, a yoga business consultant, and a seasoned yoga teacher. Shannon shares her journey from discovering yoga as a busy mom to building a thriving yoga business rooted in authenticity and community. Together, we explore the art of niching, embracing vulnerability, and adapting to the evolving landscape of yoga marketing. This episode is packed with actionable insights for yoga teachers and studio owners looking to grow their practice sustainably.
Key Points:
-
The Power of Niching: Shannon’s success story of focusing on pelvic health and creating her signature series.
-
Authentic Marketing: Why raw, unpolished content resonates in today’s yoga world and how Shannon embraces it through storytelling.
-
Overcoming Imposter Syndrome: Insights on starting as a yoga teacher and growing confidence through experience.
-
Building Community: How Shannon’s podcast and Facebook group offer support and connection to yoga teachers worldwide.
Episode Highlights:
-
Shannon’s journey from teaching diverse yoga styles to niching in prenatal and pelvic health yoga.
-
The shift in marketing trends: From polished branding to raw, relatable storytelling.
-
How technology and systems can empower yoga teachers to focus on what they love.
-
The role of vulnerability and authenticity in attracting and retaining students.
-
Grassroots marketing strategies for teachers and studio owners with limited budgets.
Quotes:
-
"When I finally niched down to yoga for pelvic health, I stopped struggling to fill classes and found my passion."
-
"Marketing isn't about being salesy; it's about being educated and inviting people into your community."
-
"Keep teaching, keep learning, and don’t let imposter syndrome hold you back from sharing your unique gift."
Actionable Insights:
-
Find Your Niche: Focus on what you’re passionate about and align it with the needs of your community.
-
Be Authentic: Share raw, relatable stories on social media to build trust and connection.
-
Start Small: Avoid overloading on trainings; instead, refine your teaching and build confidence over time.
-
Leverage Technology: Use tools like OfferingTree to streamline your business and free up time for teaching.
Connect with Shannon:
-The Connected Yoga Teacher Podcast
- Join The Connected Yoga Teacher Facebook Group
________
TRY OFFERING TREE - FREE 7-DAY TRIAL WITH MY LINK
Transform your studio management with Offering
Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp
Grab the Offering Tree Marketing Checklist for Yoga Studios Here
Get a special discount on OfferingTree's all-in-one business software: 50% off your first three months, or 15% off your first year here
Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
Text me Your email for my Booking Link
In this episode, we delve into the inspiring journey of Sylvia as she successfully launches her new yoga studio, Oside Power Yoga. With the support of OfferingTree and our biweekly group coaching calls, Sylvia navigates the challenges and triumphs of opening a yoga studio, sharing valuable insights and tips along the way.
Key Points:
- Grand Opening Success: Sylvia shares her experience of the grand opening weekend, including pre-launch events with friends and family, and the community’s overwhelming support.
-
Personal Connection: The importance of fostering personal connections with members and leveraging social media for engagement and promotion.
-
Effective Use of Tools: How OfferingTree’s platform and the support from their team helped Sylvia build her website, manage bookings, and automate marketing efforts.
-
Continuous Learning: The benefits of joining biweekly group coaching calls and staying connected with a community of studio owners for continuous learning and support.
Episode Highlights:
- Sylvia’s journey from planning to executing the grand opening of Oside Power Yoga.
- The role of friends, family, and community in the success of the launch.
- Strategies for effective use of social media and paid ads to promote the studio.
- Insights into how OfferingTree’s tools and support streamlined Sylvia’s processes.
- The importance of setting clear expectations for teachers and maintaining consistency in class offerings.
Quotes:
"I was glowing that day because I felt like the grand opening went so well because of all the advice I had gotten in the buildup. It went good. We had hiccups, but because of the way that I kind of pushed everything out and my friends were helping with social media, doing the video, and getting all of that marketing going, it really helped."
Actionable Insights:
1. Leverage Social Media: Use social media to build hype and engagement before your studio’s grand opening. Share photos and videos to attract potential members.
2. Utilize Professional Tools: Invest in user-friendly tools like OfferingTree for website building, booking management, and marketing automation to streamline your operations.
3. Engage in Continuous Learning: Participate in group coaching calls and connect with other studio owners to gain insights, share experiences, and stay motivated.
4. Focus on Personal Touches: Write personal letters to your members, explaining any changes and expressing gratitude for their support to strengthen community bonds.
Connect with Sylvia:
www.osidepoweryoga.com
https://www.instagram.com/oside_power_yoga/
TRY OFFERING TREE - FREE 7-DAY TRIAL WITH MY LINK
Transform your studio management with OfferingTree’s all-in-one platform. Click MY link for a free 7-day trial and see how it can simplify your yoga business!
- WITH MY EXCLUSIVE LINK receive a discount of 50% off the first 3 months on a monthly plan or 15% the first year on an annual plan
BOOK A FREE CHAT WITH THE YOGA BIZ CHAMP:
Visit Yoga Biz Champ Booking to schedule a free strategy call with Michael Jay.
Connect with Yoga Biz Champ:
- Website:
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
Send me a Text Message with email
This episode is packed with practical tips and strategies to help you navigate the summer months and set your studio up for success in the fall.
In this episode of Yoga Biz Champ, Michael Jay welcomes back Stephanie Breaux Bradley and Chris Appiah from The Sales Arms for an in-depth discussion on summer planning and strategies for yoga studios.
Join us as we dive into the importance of summer promotions, challenges, and training to keep your studio thriving during the slower months.
Highlights:
-
Summer Planning: Stephanie and Chris share insights on how to effectively plan for the summer, including sales promotions, challenges, and the importance of continuous marketing.
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Challenges and Promotions: Combining sales and challenges to keep clients engaged, such as holistic challenges involving yoga, meditation, and cardio.
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Training and Education: Using the summer slowdown to train staff, enhance community building, and prepare for a successful fall.
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The Role of Data: Understanding your business's financial and attendance data to strategically plan for low periods.
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Marketing Strategies:How to leverage grassroots marketing and community events to increase brand awareness.
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Staff Management: Preparing your team for the summer's different flow and ensuring they can handle increased responsibilities.
Resources Mentioned:
- Yoga Biz Champ Market & Event Guide: Access a fantastic guide packed with helpful tips on grassroots marketing and creating an engaging booth at events. Visit Yoga Biz Champ to grab your copy
Michael's Resources and Partners
BOOK A FREE CHAT WITH THE YOGA BIZ CHAMP:
Visit Yoga Biz Champ Booking to schedule a free strategy call with Michael Jay.
Connect with The Sales Arms:**
-
Michael's Direct Booking Link with Chris Appiah
-
Instagram: @thesalesarms
Connect with Yoga Biz Champ:
- Website: http://www.yogabizchamp.com
- Instagram @yogabizchamp
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
Send me a Text Message
In this special 50th episode of Yoga Biz Champ, Michael Jay celebrates a milestone with returning guests Jennifer Pahl, Sarah Morgan, and Stephanie Breaux Bradley.
Join Michael and his sassy, outspoken guests as they share heartfelt stories, business insights, and a few laughs. This episode highlights the importance of community, authenticity, and the sometimes surprising moments that come with running a yoga studio.
Highlights:
-
Touching Stories: Jennifer shares a heartfelt note from a student who found healing through yoga after a major life change. Stephanie reflects on the ripple effects of support she provided for mothers in her studio.
-
Business Aha Moments: Sarah discusses a successful summer special offer that helped retain members. Jennifer shares her experience of raising prices and the lessons learned from letting go of a difficult teacher. Stephanie talks about the importance of meeting clients where they are in their buying journey.
-
Funny Stories: Stephanie recalls her attempt at leading a meditation session that didn’t go as planned. Sarah shares a hilarious team-building retreat where they all tried to learn how to twerk. Jennifer reveals her realization that her favorite yoga shorts were actually men’s shorts.
-
Favorite Yoga Poses: The guests discuss their favorite yoga poses and what they symbolize for them in their personal and professional lives.
BOOK A FREE CHAT WITH THE YOGA BIZ CHAMP:
Visit Yoga Biz Champ Booking to schedule a free strategy call with Michael Jay.
This episode is filled with wisdom, humor, and inspiration, showcasing the unique journeys and experiences of three amazing yoga studio professionals.
Connect with the Guests:
- Jennifer Pahl:
- Website: http://www.twistyoga.com
- Website: https://www.jcpahlconsulting.com/
-
Instagram
-
Sarah Morgan:
- Website: http://www.redsunyoga.com
-
Instagram: @redsunyoga
-
Stephanie Breaux Bradley:
- Website: https://www.breauxbradleyconsulting.com/
- Instagram:
Connect with Yoga Biz Champ:
- Website: http://www.yogabizchamp.com/podlink
- Instagram:
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
Send me a Text Message
On this episode of Yoga Biz Champ, Michael Jay welcomes back Stephanie Breaux Bradley, a returning guest known for her dynamic insights into the fitness industry.
In this candid conversation, Michael and Stephanie discuss recent industry events, the influence of Gen Z on the fitness world, and the importance of knowing your numbers as a business owner. They also touch on customer experiences and the value of authentic communication in building a loyal clientele.
Highlights:
-
Industry Insights: Michael and Stephanie share their experiences from recent conferences, highlighting the differences between yoga and fitness industry events and what yoga studios can learn from the broader fitness industry.
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Gen Z Influence: A deep dive into the characteristics and preferences of Gen Z, including their tech dependency, willingness to pay for wellness, and the importance of authentic, transparent communication.
-
Pricing Strategies: Discussion on the importance of transparent pricing, knowing your bottom line, and having flexible pricing options to meet diverse customer needs.
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Customer Experience: The significance of the pre-class, in-class, and post-class experiences in retaining clients and creating a welcoming studio environment.
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Authenticity in Business: Real-life examples of how authenticity in communication and marketing can build trust and loyalty among clients.
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Overcoming Burnout: Strategies for studio owners to manage burnout, including the importance of taking time off to work on the business and the value of support networks.
Apps, Websites, and Tools Mentioned:
-
SalesARM:** A service mentioned for its effectiveness in lead management and nurturing client relationships.
-
MY FREE CANVA SCHEDULE TEMPLATE: Used for creating visual schedules to help clients integrate studio classes into their lives.
ALL THIS SEASON NOW HAVE VIDEO VERSIONS ON YOUTUBE. GO SUBSCRIBE!
YOUTUBE
Connect with Stephanie
- Website
- Instagram
________________________________
Michael Jay - Yoga Biz Champ
Michael Jay, the Yoga Biz Champ, stands as the go-to Yoga Business Consultant, embarked on a mission to elevate yoga studios from mere survival to genuine thriving.
With a rich background as a yoga teacher, former studio owner, marketing expert, and yoga studio business coach, he possesses the insider knowledge necessary to elevate your yoga venture to new heights.
His passion for yoga, combined with a sharp business acumen and a sincere desire to see studio owners excel, encapsulates his professional ethos. Michael is not one to offer one-size-fits-all advice; instead, he's dedicated to providing tailored guidance, tangible outcomes, and supporting your studio to emerge as the next Yoga Biz Champ in your community.
- Certified Yoga Biz Consultant •
- FitTech Partner •
- Yoga Studio Launch & Growth Specialist
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
________________________________
Subscribe, Rate, and Review:
Don't forget to subscribe to Yoga Biz Champ.
Follow us on social media @yogabizchamp, rate, and review the podcast.
Thank You!
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
Send me a Text Message
In this episode of Yoga Biz Champ, Michael Jay welcomes Sarah Larson Levey, the innovative founder of Y7 Studio, with locations in New York City, Los Angeles, and Austin.
Sarah shares her journey of creating a unique, inclusive yoga experience that breaks traditional barriers and emphasizes personal practice over physical perfection.Highlights:
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Unexpected Beginnings: Sarah’s story of starting Y7 Studio from a humble pop-up in Williamsburg, Brooklyn, and growing it into a nationally recognized brand.
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Inclusive Yoga Philosophy: The importance of no mirrors, candlelit rooms, and infrared heating in creating a non-judgmental, inclusive yoga environment.
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Music and Movement: How Y7 Studio integrates music into its classes to enhance the yoga experience and help practitioners connect more deeply with their practice.
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Overcoming Personal Challenges: Sarah’s journey from a corporate fashion career to opening a yoga studio, motivated by a personal injury and a desire for a more meaningful yoga practice.
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Building a Strong Brand: The strategies and philosophies behind Y7’s branding, from the dark, mirrorless rooms to the emphasis on individual experience.
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Leadership and Growth: Insights on managing multiple locations, maintaining consistency, and fostering a supportive teaching community.
Apps, Websites, and Tools Mentioned:
- Y7 Studio Website: https://www.y7-studio.com
- Instagram: https://www.instagram.com/y7studio
- SalesARM: A service used by Y7 Studio to enhance client retention and engagement.
- MindBody: The studio management software utilized by Y7 Studio, noted for its customization and branding capabilities.
BOOK A FREE CHAT WITH THE YOGA BIZ CHAMP:
Visit http://www.yogabizchamp.link/podlink to schedule a free strategy call with Michael Jay.
Sarah Larson Levy’s story exemplifies the power of innovative thinking and personal passion in transforming the traditional yoga experience into a unique, inclusive practice that resonates with a diverse audience.
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
In this episode of Yoga Biz Champ, Michael Jay sits down with Alaina Bergen, the marketing mastermind behind Offering Tree, to unravel the mysteries of SEO (Search Engine Optimization) for yoga studio owners.
Alaina's insights provide listeners with actionable tips for optimizing their websites, making the most of social media, and utilizing tools like Google Business Profile and Offering Tree's integrated solutions for business growth.
Highlights:
- SEO Fundamentals: Understanding the basics of SEO and why it's crucial for yoga studios to get discovered online.
- Website Optimization: Key strategies for enhancing a yoga studio's website, including the importance of authentic content, optimizing images, and the role of keywords.
- Local SEO Tactics: Tips for improving local search visibility through Google Business Profile optimization and local keyword targeting.
- Content Creation: The significance of blogging and content marketing in SEO, and creative ways to produce engaging content even for those who dislike writing.
- Social Media and SEO: How active social media engagement contributes to SEO success and the growing influence of video content on platforms like TikTok and YouTube.
- Tools and Resources: Discussion on essential SEO tools like SEMrush, Moz, and Google Search Console, and how they can help yoga studio owners analyze and improve their online presence.
Apps, Websites, and Tools Mentioned:
- Offering Tree: An all-in-one platform offering booking, website building, and automation tools for yoga studios and wellness professionals.
FREE TRIAL WITH YOGA BIZ CHAMPS LINK
Offering Tree Checklist Mentioned in Podcast
- SEMrush: A comprehensive SEO tool for keyword research, competitive analysis, and website optimization.
- Moz: An SEO software suite that provides tools for site audits, keyword research, and more.
- Google Search Console: A free tool by Google that helps website owners monitor, maintain, and troubleshoot their site's presence in Google Search results.
- Google Business Profile: Essential for local SEO, allowing businesses to manage their online presence across Google, including Search and Maps.
- ChatGPT: Mentioned as a useful tool for content creation, keyword research, and even SEO analysis.
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Michael Jay - Yoga Biz Champ
Michael Jay, the Yoga Biz Champ, stands as the go-to Yoga Business Consultant, embarked on a mission to elevate yoga studios from mere survival to genuine thriving.
With a rich background as a yoga teacher, former studio owner, marketing expert, and yoga studio business coach, he possesses the insider knowledge necessary to elevate your yoga venture to new heights.
His passion for yoga, combined with a sharp business acumen and a sincere desire to see studio owners excel, encapsulates his professional ethos. Michael is not one to offer one-size-fits-all advice; instead, he's dedicated to providing tailored guidance, tangible outcomes, and supporting your studio to emerge as the next Yoga Biz Champ in your community.
- Certified Yoga Biz Consultant •
- FitTech Partner •
- Yoga Studio Launch & Growth Specialist
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
In this episode of Yoga Biz Champ, Michael Jay welcomes Martine Hamers, the visionary owner of Home Studio Yoga in San Anselmo, California.
Through her story, we explore the complexities of starting and running a yoga studio that prioritizes community and connection, and the innovative strategies she employs to grow her business and support her clients.
Highlights:
- Cultural Integration through Yoga - Martine’s background in corporate anthropology and her experiences in Brazil influence her studio’s emphasis on community and cultural integration.
- Creating Community in the Pandemic: The isolation Martine experienced as a new mom during the pandemic led her to create Home Studio, a place for meaningful connections and support.
- Innovative Community Building: Home Studio hosts unique offerings like donation-based community classes and partnerships with local musicians for live music yoga sessions, fostering a strong local network.
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- Business Growth Challenges: Martine discusses the challenges of marketing, finance, and finding the right help, highlighting the importance of investing in services like The Sales Arms for improving client retention and engagement.
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- Embracing Leadership: Martine shares insights on the importance of clear communication, setting expectations, and the journey to confidently stand in her role as a studio owner, making tough decisions for the betterment of her studio and community.
Apps, Websites, and Tools Mentioned:
http://www.yogabizchamp.link/podlink to find all of my partner resources
- Canva: Utilized for marketing and branding, allowing for creative and professional-looking promotional materials.
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FitDegree: The studio management software used by Home Studio, noted for its community features that facilitate communication and engagement among members.
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The SalesARM: A service employed by Home Studio to enhance client retention and engagement, demonstrating Martine’s strategic approach to building and maintaining her yoga community.
BOOK A FREE CHAT WITH THE YOGA BIZ CHAMP DIRECT BOOKING LINK WITH THE SALES ARM OWNER CHRIS APPIAH
Martine Hamers' story is a testament to the transformative power of yoga not just as a practice, but as a foundational element for building community and connection in challenging times.
https://www.homestudio.yoga/
https://www.instagram.com/homestudio.yoga/
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Michael Jay - Yoga Biz Champ
Michael Jay, the Yoga Biz Champ, stands as the go-to Yoga Business Consultant, embarked on a mission to elevate yoga studios from mere survival to genuine thriving.
With a rich background as a yoga teacher, former studio owner, marketing expert, and yoga studio business coach, he possesses the insider knowledge necessary to elevate your yoga venture to new heights.
His passion for yoga, combined with a sharp business acumen and a sincere desire to see studio owners excel, encapsulates his professional ethos. Michael is not one to offer one-size-fits-all advice; instead, he's dedicated to providing tailored guidance, tangible outcomes, and supporting your studio to emerge as the next Yoga Biz Champ in your community.
- Certified Yoga Biz Consultant •
- FitTech Partner •
- Yoga Studio Launch & Growth Specialist
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
In a deeply engaging discussion, Michael Jay reconnects with Kristine Irving, a life coach and hypnotherapist, for her third appearance on Yoga Biz Champ Podcast. Kristine, once a yoga student and a business coach, delves into the complexities of the "invisible workload" and its impact on individuals, particularly those in nurturing or leadership roles like yoga studio owners. She emphasizes the overwhelming responsibilities that often fall on women, leading to stress, resentment, and a feeling of powerlessness. Through her personal experiences and professional insights, Kristine illuminates the path toward acknowledging these challenges, sharing methods to manage and redistribute these burdens effectively. This conversation is not only about identifying the roots of overwhelm but also about empowering oneself and others to create a balanced, supportive, and joyful life and work environment.
Highlights:
Invisible Workload Recognition:
Kristine talks about the "invisible workload" that many carry, especially women, which includes the mental and emotional labor of managing households, businesses, and relationships.
Emotional Awareness:
Understanding the emotions underlying the feelings of overwhelm, such as anger, loneliness, and powerlessness, is key to addressing the root causes.
Empowerment Through Delegation:
Kristine emphasizes the importance of delegating responsibilities, not as a means to relinquish duties, but to empower others around us and share the load.
Creating Support Systems:
The significance of building strong, supportive networks both in personal life and business to combat loneliness and promote a sense of community.
Reframing Mindsets: The journey from feeling powerless to recognizing one's own power and capability to make changes, including setting boundaries and learning to say, "Not my responsibility," to avoid overextension.
DIAGRAM MENTIONED IN THE EPISODE
& MORE INFO ON THE HIDDEN WORKLOAD
WITH COACH KI
Find Kristine on Instagram
This episode shines a light on the often overlooked aspects of mental and emotional labor, providing yoga studio owners and others with practical advice and strategies to mitigate stress, improve relationships, and foster a healthier, more balanced approach to work and life.
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Michael Jay - Yoga Biz Champ
Michael Jay, the Yoga Biz Champ, stands as the go-to Yoga Business Consultant, embarked on a mission to elevate yoga studios from mere survival to genuine thriving.
With a rich background as a yoga teacher, former studio owner, marketing expert, and yoga studio business coach, he possesses the insider knowledge necessary to elevate your yoga venture to new heights.
His passion for yoga, combined with a sharp business acumen and a sincere desire to see studio owners excel, encapsulates his professional ethos. Michael is not one to offer one-size-fits-all advice; instead, he's dedicated to providing tailored guidance, tangible outcomes, and supporting your studio to emerge as the next Yoga Biz Champ in your community.
- Certified Yoga Biz Consultant •
- FitTech Partner •
- Yoga Studio Launch & Growth Specialist
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
In this heartfelt episode of Yoga Biz Champ, Michael Jay is joined by Jackie Walsh, the inspiring founder of Hope Yoga. Jackie shares her profound journey through grief and resilience, which led her to establish a yoga studio that embodies healing, growth, and thriving.
Their conversation unfolds Jackie’s early encounters with yoga, how it became her sanctuary during her father’s battle with cancer, and the loss of both her parents at a young age. The episode delves into how these personal experiences deeply influenced Hope Yoga's mission and approach, making yoga accessible and removing the intimidation factor for newcomers. Jackie's story is a testament to the transformative power of yoga, not just as a physical practice, but as a pivotal support system through life's toughest moments.
Highlights:
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- Jackie’s initial skepticism turned passion for yoga, sparked by her personal need for a refuge during challenging times.
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- The evolution of Hope Yoga, rooted in Jackie’s personal journey of loss, aiming to transform grief into resilience through a supportive community.
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- The importance of inclusivity in yoga, creating a space where everyone feels welcome, regardless of background or experience level.
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- Insights into running a yoga studio with a profound mission, the significance of aligning business operations with core values, and the impact of community involvement and support.
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- Practical advice for yoga studio owners, including the benefits of professional coaching, the value of clear communication through tools like Slack, and the importance of self-care and setting boundaries for sustainable business management.
This episode is a beautiful narrative of how personal loss and resilience can fuel a purpose-driven business, making a significant impact on both the owner's life and the community it serves. Jackie’s story and insights are invaluable for anyone looking to infuse their personal values into their business practices, especially within the yoga and wellness industry.
Apps, Websites, and Tools Mentioned:
MindBody Online - Studio Management Platform / Go to Resources
Slack - For efficient team communication and organization, crucial for running the studio smoothly.
Hope Yoga's Website www.hopeyogacle.com
Hope Yoga Instagram
Jackie Walsh Instagram
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Michael Jay - Yoga Biz Champ
Michael Jay, the Yoga Biz Champ, stands as the go-to Yoga Business Consultant, embarked on a mission to elevate yoga studios from mere survival to genuine thriving.
With a rich background as a yoga teacher, former studio owner, marketing expert, and yoga studio business coach, he possesses the insider knowledge necessary to elevate your yoga venture to new heights.
His passion for yoga, combined with a sharp business acumen and a sincere desire to see studio owners excel, encapsulates his professional ethos. Michael is not one to offer one-size-fits-all advice; instead, he's dedicated to providing tailored guidance, tangible outcomes, and supporting your studio to emerge as the next Yoga Biz Champ in your community.
- Certified Yoga Biz Consultant •
- FitTech Partner •
- Yoga Studio Launch & Growth Specialist
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
In this episode, we reconnect with Jill Agonias, a cherished guest from season two, as she shares her journey post-selling her beloved yoga studio, Sol Seek Yoga, and diving into her new venture in real estate. This episode is packed with insights, from the importance of community and branding in the yoga business to embracing new challenges and opportunities.
Highlights:
- Jill's successful sale of Sol Seek Yoga, including her strategic approach to finding the right buyers and securing offers 30% above asking.
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The pivotal role of systems, marketing automations, and standard operating procedures (SOPs) in preparing a business for sale or scalable growth.
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Jill's transition into real estate, leveraging her entrepreneurial skills and passion for supporting fellow entrepreneurs.
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Advice for studio owners on resilience, navigating change, and the importance of self-care and community support.
Jill Agonias : http://jillagoniasrealtor.com
Mentioned Links
- Sol Seek Yoga
- Mitch McGinley, Boutique Fitness Broker
- Women's Economic Ventures, where Jill teaches entrepreneurship classes:
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Michael Jay - Yoga Biz Champ
Michael Jay, the Yoga Biz Champ, stands as the go-to Yoga Business Consultant, embarked on a mission to elevate yoga studios from mere survival to genuine thriving.
With a rich background as a yoga teacher, former studio owner, marketing expert, and yoga studio business coach, he possesses the insider knowledge necessary to elevate your yoga venture to new heights.
His passion for yoga, combined with a sharp business acumen and a sincere desire to see studio owners excel, encapsulates his professional ethos. Michael is not one to offer one-size-fits-all advice; instead, he's dedicated to providing tailored guidance, tangible outcomes, and supporting your studio to emerge as the next Yoga Biz Champ in your community.
- Certified Yoga Biz Consultant •
- FitTech Partner •
- Yoga Studio Launch & Growth Specialist
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
In this inspiring episode of Yoga Biz Champ, Michael Jay welcomes Angelica Govaert, a trailblazer in the yoga community, known widely as Yogalebrity.
Angelica shares her journey from being unrecognized by her real name to embracing her identity as Yogalebrity across various social media platforms. We dive into the power of personal branding, the courage to stand out in the digital world, and the importance of authenticity in building a successful yoga business.
Michael and Angelica discuss overcoming challenges, leveraging social media for growth, and the significance of consistency and resilience in achieving personal and professional milestones.
Key Takeaways:
Embrace Your Brand:
Your personal and business brand's power lies in its unique identity. Angelica's journey from anonymity to Yogalebrity highlights the importance of embracing and owning your brand.
Overcome Challenges:
Angelica shares her experiences of overcoming negativity and body image issues, emphasizing resilience and self-acceptance.
Social Media Strategies:
Learn how to leverage platforms like Instagram, YouTube, and TikTok for business growth, focusing on consistency over perfection.
The Power of Coaching:
Both Michael and Angelica stress the value of seeking guidance through coaching to navigate the complexities of business and personal growth.
About Angelica:
Angelica Govaert, most recognized as @Yogalebrity, has been teaching yoga for 20 years and practicing for 40. She is most known for her Online Yoga Teacher Training.
Featured Resources:
Angelica's Website: https://www.angelicagovaert.com/
- Yogalebrity on Instagram:
- YogalebrityYouTube:
- YogalebrityTikTok:
- ClickFunnels: [Create Sales Funnels]
- CapCut: [Video Editing App]
- Endel
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Michael Jay - Yoga Biz Champ
Michael Jay, the Yoga Biz Champ, stands as the go-to Yoga Business Consultant, embarked on a mission to elevate yoga studios from mere survival to genuine thriving.
With a rich background as a yoga teacher, former studio owner, marketing expert, and yoga studio business coach, he possesses the insider knowledge necessary to elevate your yoga venture to new heights.
His passion for yoga, combined with a sharp business acumen and a sincere desire to see studio owners excel, encapsulates his professional ethos. Michael is not one to offer one-size-fits-all advice; instead, he's dedicated to providing tailored guidance, tangible outcomes, and supporting your studio to emerge as the next Yoga Biz Champ in your community.
- Certified Yoga Biz Consultant •
- FitTech Partner •
- Yoga Studio Launch & Growth Specialist
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
________________________________
Subscribe, Rate, and Review:
Don't forget to subscribe to Yoga Biz Champ. Follow us on social media @yogabizchamp, rate, and review the podcast. Your feedback helps us grow our community and reach more yoga enthusiasts like you.
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
In this episode of Yoga Biz Camp, join Michael Jay and Catalina from Telemere Consulting as they dive deep into the crucial aspects of software selection and marketing strategies for yoga studios. Discover the latest trends and practical tips that can transform your yoga business in today's competitive landscape.
We discuss:
Choosing the Right Software:
Michael Jay and Catalina discuss the importance of selecting the right booking software for yoga studios, emphasizing integration with marketing tools.
Effective Marketing Strategies:
Catalina shares insights on current marketing trends, highlighting the shift towards Google and SEO over meta platforms for better results.
Client Engagement and Retention:
Learn about innovative ways to engage and retain clients through membership perks, community-building strategies, and effective communication.
Navigating the Digital Marketing Space:
The podcast explores the necessity of a multi-channel marketing approach, including social media, email automation, and website integration.
Email Marketing Insights:
Catalina emphasizes the importance of regular, value-driven communication with clients to keep them engaged and informed.
Key Quotes:
"The booking platform is the most important piece of software for yoga studios. It's essential in supporting that super personalized, genuine, automated solution." - Catalina
"In marketing, planning ahead and using a multi-channel approach is key. It's not just about picking one or two channels anymore; you need to be everywhere, all the time." - Catalina
Remember to subscribe to Yoga Biz Camp for more insights and strategies to grow your yoga business. Visit our website at yogabizcamp.com and follow us on Instagram @yogabizchamp for the latest updates!
Telemere Consulting
Telemere on Instagram
Software partners:
Walla
Mindbody
Fitdegree
Offering Tree
Loopspark
Mentioned in Podcast
Slack
Othership Toronto
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Michael Jay - Yoga Biz Champ
Michael Jay, the Yoga Biz Champ, stands as the go-to Yoga Business Consultant, embarked on a mission to elevate yoga studios from mere survival to genuine thriving.
With a rich background as a yoga teacher, former studio owner, marketing expert, and yoga studio business coach, he possesses the insider knowledge necessary to elevate your yoga venture to new heights.
His passion for yoga, combined with a sharp business acumen and a sincere desire to see studio owners excel, encapsulates his professional ethos. Michael is not one to offer one-size-fits-all advice; instead, he's dedicated to providing tailored guidance, tangible outcomes, and supporting your studio to emerge as the next Yoga Biz Champ in your community.
- Certified Yoga Biz Consultant •
- FitTech Partner •
- Yoga Studio Launch & Growth Specialist
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
________________________________
Subscribe, Rate, and Review:
Don't forget to subscribe to Yoga Biz Champ. Follow us on social media @yogabizchamp, rate, and review the podcast. Yo
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
In this episode of Yoga Biz Camp, host Michael Jay sits down with Shaelyn, the executive director at Yoga Pod Tucson. Shea is known for her calm and non-reactive nature, as well as her ability to make everyone feel seen. Michael and Shaelyn discuss her journey in yoga and her role in teacher development at Yoga Pod Tucson. Get ready for a value-packed conversation!
Episode Highlights:
- Her secret sauce: staying calm and enthusiastic
- The importance of being a humble and quiet leader
- Her approach to problem-solving and finding solutions
- How Shaelyn has made a significant impact on the team at Yoga Pod Tucson
- Her role in teacher development and yoga training programs
Shaelyn is the Executive Director at Yoga Pod Tucson, where a big part of her focus goes to teacher development and creating and executing 200 and 300 hour yoga teacher training programs. Shaelyn has been teaching yoga since 2011 and facilitating teacher training programs since 2018. As a lifelong student, she’s completed multiple teacher training programs, many with a strong emphasis on yoga anatomy and therapeutics such as her training through the International Yoga School, Yoga Medicine. Shaelyn is most passionate about empowering students and teachers to remain curious and using knowledge and intuition to better understand their experiences so they can play a larger role in their personal wellness journeys. As the Executive Director at Yoga Pod Tucson, Shaelyn hopes to expand the larger yoga community and elevate the role of the yoga instructor.
LINKS FROM EPISODE
Yoga Medicine Trainings
Yoga Pod Tucson
Yoga Pod Tucson Teacher Training
GET A FREE WALLA DEMO
USING MY PREFERRED PARTNER LINK
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Michael Jay - Yoga Biz Champ
Michael Jay, the Yoga Biz Champ, stands as the go-to Yoga Business Consultant, embarked on a mission to elevate yoga studios from mere survival to genuine thriving.
With a rich background as a yoga teacher, former studio owner, marketing expert, and yoga studio business coach, he possesses the insider knowledge necessary to elevate your yoga venture to new heights.
His passion for yoga, combined with a sharp business acumen and a sincere desire to see studio owners excel, encapsulates his professional ethos. Michael is not one to offer one-size-fits-all advice; instead, he's dedicated to providing tailored guidance, tangible outcomes, and supporting your studio to emerge as the next Yoga Biz Champ in your community.
- Certified Yoga Biz Consultant •
- FitTech Partner •
- Yoga Studio Launch & Growth Specialist
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
________________________________
Subscribe, Rate, and Review:
Don't forget to subscribe to Yoga Biz Champ. Follow us on social media @yogabizchamp, rate, and review the podcast. Your feedback helps us grow our community and reach more yoga enthusiasts like you.
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
In this episode, I speak to Cody Sweet and gain valuable insights from the fitness gym world and apply those concepts of lead generation and client conversion to the Yoga Studio world
In this episode:
- Learn how to effectively market your yoga studio and generate leads with Facebook ads and landing pages
- Discover the importance of timely responses to leads and the significant increase in conversion rates when following up within 60 seconds
- Understand the benefits of paid ads in providing a steady stream of leads
- Find out how to onboard and engage your team for better participation and success
- Gain knowledge on creating compelling intro offers to attract new members
- Explore successful marketing and sales techniques for yoga studios
- Hear from experts in the field who have achieved success in the fitness industry
- Get tips and advice on maximizing organic leads and referrals
Tune in to this episode to gain valuable insights and strategies that will help you take your yoga studio to the next level.
Cody https://www.sweetfitnesskickboxing.com
Instagram: https://www.instagram.com/cody.sweet.sfk/
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Michael Jay - Yoga Biz Champ
Michael Jay, the Yoga Biz Champ, stands as the go-to Yoga Business Consultant, embarked on a mission to elevate yoga studios from mere survival to genuine thriving.
With a rich background as a yoga teacher, former studio owner, marketing expert, and yoga studio business coach, he possesses the insider knowledge necessary to elevate your yoga venture to new heights.
His passion for yoga, combined with a sharp business acumen and a sincere desire to see studio owners excel, encapsulates his professional ethos. Michael is not one to offer one-size-fits-all advice; instead, he's dedicated to providing tailored guidance, tangible outcomes, and supporting your studio to emerge as the next Yoga Biz Champ in your community.
- Certified Yoga Biz Consultant •
- FitTech Partner •
- Yoga Studio Launch & Growth Specialist
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
________________________________
Subscribe, Rate, and Review:
Don't forget to subscribe to Yoga Biz Champ. Follow us on social media @yogabizchamp, rate, and review the podcast. Your feedback helps us grow our community and reach more yoga enthusiasts like you.
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
BONUS EPISODE from THE BOUTIQUE FITNESS MARKETING PODCAST
Question for you… Is your business a brand? What is a fitness brand, anyway?
Do you have your answer?
So what do you think? Is your studio a brand?
I’ll answer it for you. Yes. Your fitness studio business is a brand … because all businesses are brands!
Yes, it was a trick question!
Your business is the organization and people that deliver your services. Your day-to-day ops, sales process, teachers, class flow, desk team, and more.
Your brand is how customers perceive your business, which means it’s a little trickier to nail down. It’s less tangible but is SO important.
People ARE talking about your business, or at least have a quiet opinion about it. And the reality is that if you don’t define your studio’s brand, other people will do it for you.
So, once know the answer to the question of what is a fitness brand, the next question is, what are you doing to take control of how your brand is perceived?
My guess is you’re doing a lot of things already. You’re making efforts to offer a consistently excellent class experience. You care if your studio is dirty or if your front desk staff is rude.
But let’s be real. Every business is (or should be) doing those things. That’s the absolute low bar for brand respect.
This is where it gets fun…
When you go a little bit deeper into what your brand is, it CAN be the most powerful marketing tool in your tool belt.
It can inform where you market, how you spend your marketing budget, and, in time, it can even gain you brand recognition that will have people searching your studio out by name. That kind of brand love comes with some pretty great perks: customer loyalty, word-of-mouth referrals, and the willingness to pay more, to name a few.
So, if you’re like a lot of my clients when we start working together, and you think “colors and a logo” are the core of your branding, then this is an exercise for you
BOUTIQUE FITNESS MARKETING EPISODE SHOW NOTES
CHOOSE YOUR PODCAST PROVIDER AND FOLLOW BOUTIQUE FITNESS MARKETING PODCAST
PIXALITY DESIGN WEBSITE
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Michael Jay - Yoga Biz Champ
Michael Jay, the Yoga Biz Champ, stands as the go-to Yoga Business Consultant, embarked on a mission to elevate yoga studios from mere survival to genuine thriving.
With a rich background as a yoga teacher, former studio owner, marketing expert, and yoga studio business coach, he possesses the insider knowledge necessary to elevate your yoga venture to new heights.
His passion for yoga, combined with a sharp business acumen and a sincere desire to see studio owners excel, encapsulates his professional ethos. Michael is not one to offer one-size-fits-all advice; instead, he's dedicated to providing tailored guidance, tangible outcomes, and supporting your studio to emerge as the next Yoga Biz Champ in your community.
- Certified Yoga Biz Consultant •
- FitTech Partner •
- Yoga Studio Launch & Growth Specialist
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
________________________________
Subscribe, Rate, and Review:
Don't forget to subscribe to Yoga Biz Champ. Follow us on social media @yogabizchamp, rate, and review the podcast. Your feedback helps us grow our community and reach more yoga enthusiasts like you.
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
- Key Takeaways for Yoga Studio Owners from the podcast episode with Michael Jay and guest Connie Holen from Pixality Web Design:
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- Importance of having a visually appealing and user-friendly website for attracting and retaining customers.
- Tips for optimizing website content to improve search engine visibility and organic traffic.
- Utilizing social media platforms effectively to engage with the yoga community and promote studio offerings.
- The significance of mobile responsiveness and ensuring a seamless experience for users on different devices.
- Strategies for leveraging email marketing campaigns to nurture customer relationships and drive repeat business.
- Incorporating online scheduling and booking systems to streamline class registrations and enhance convenience for clients.
- Considerations for integrating e-commerce functionality for selling merchandise and online class packages.
- Importance of regularly updating and maintaining the website to reflect current offerings and keep visitors engaged.
Connie Holen
Pixality Web Design https://pixalitydesign.com/
Instagram https://www.instagram.com/pixalitydesign/
Website Audit with Connie https://pixalitydesign.com/audit
Connie's FREE End of Year Marketing Checklist.
Connies New BOUTIQUE FITNESS MARKETING PODCAST
https://pixalitydesign.com/podcast
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Michael Jay - Yoga Biz Champ
Michael Jay, the Yoga Biz Champ, stands as the go-to Yoga Business Consultant, embarked on a mission to elevate yoga studios from mere survival to genuine thriving.
With a rich background as a yoga teacher, former studio owner, marketing expert, and yoga studio business coach, he possesses the insider knowledge necessary to elevate your yoga venture to new heights.
His passion for yoga, combined with a sharp business acumen and a sincere desire to see studio owners excel, encapsulates his professional ethos. Michael is not one to offer one-size-fits-all advice; instead, he's dedicated to providing tailored guidance, tangible outcomes, and supporting your studio to emerge as the next Yoga Biz Champ in your community.
- Certified Yoga Biz Consultant •
- FitTech Partner •
- Yoga Studio Launch & Growth Specialist
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
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Subscribe, Rate, and Review:
Don't forget to subscribe to Yoga Biz Champ. Follow us on social media @yogabizchamp, rate, and review the podcast. Your feedback helps us grow our community and reach more yoga enthusiasts like you.
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
In this episode of Yoga Biz Camp, host Michael Jay is joined by special guest Stephanie Breaux Bradley to discuss the importance of self-care for yoga studio owners. Despite some technical difficulties during the recording, Michael and Stephanie dive into the topic and share their personal experiences and insights.
The conversation begins with a humorous anecdote about Stephanie's unconventional lighting setup for the podcast recording. Michael commends Stephanie for her consistent commitment to self-care, even with a busy schedule and various responsibilities. They acknowledge the challenges faced by studio owners in finding balance and managing both the business and personal aspects of their lives.
Stephanie reflects on her journey as a studio owner and how she sometimes neglected her own self-care during that time. However, she emphasizes the noticeable impact that consistent self-care has on her overall well-being and how it affects her interactions with others. Michael jokingly highlights Stephanie's dedication to fitness, remarking that it helps prevent her from resorting to drastic measures!
Throughout the episode, Michael and Stephanie touch on the importance of finding a consistent self-care routine, the benefits it brings to studio owners, and the positive influence it has on their overall mindset and approach to life.
Stephanie Breaux Bradley
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Michael Jay - Yoga Biz Champ
Michael Jay, the Yoga Biz Champ, stands as the go-to Yoga Business Consultant, embarked on a mission to elevate yoga studios from mere survival to genuine thriving.
With a rich background as a yoga teacher, former studio owner, marketing expert, and yoga studio business coach, he possesses the insider knowledge necessary to elevate your yoga venture to new heights.
His passion for yoga, combined with a sharp business acumen and a sincere desire to see studio owners excel, encapsulates his professional ethos. Michael is not one to offer one-size-fits-all advice; instead, he's dedicated to providing tailored guidance, tangible outcomes, and supporting your studio to emerge as the next Yoga Biz Champ in your community.
- Certified Yoga Biz Consultant •
- FitTech Partner •
- Yoga Studio Launch & Growth Specialist
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
________________________________
Subscribe, Rate, and Review:
Don't forget to subscribe to Yoga Biz Champ. Follow us on social media @yogabizchamp, rate, and review the podcast. Your feedback helps us grow our community and reach more yoga enthusiasts like you.
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
In this episode of Yoga Biz Camp, join Ashley and Kevin from Summer Soul Yoga as they share their journey of opening a yoga studio with the guidance of Michael Jay, also known as @yogabizchamp.
Get a behind-the-scenes look at their coaching session with Michael and discover how they successfully launched their studio in under 2 months covering costs on the first day.
- Ashley and Kevin's grand opening exceeded expectations with a strong turnout and media presence.
- They had an amazing launch with the Chamber of Commerce ribbon cutting, adding to the excitement.
- The vibrant atmosphere and support from their team members made the experience even more special.
- Ashley and Kevin sold enough founding memberships on opening day to cover their costs, a remarkable achievement in such a short time.
- The first class was a huge success, with a sold-out session and happy participants.
- Building relationships became a priority, thanks to Michael's guidance, resulting in positive interactions with students.
- The intentional approach to creating connections led to positive reviews, including a Google review from a yoga instructor.
Tune in to this episode to gain valuable insights into starting a yoga studio and the power of effective coaching.
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Michael Jay - Yoga Biz Champ
Michael Jay, the Yoga Biz Champ, stands as the go-to Yoga Business Consultant, embarked on a mission to elevate yoga studios from mere survival to genuine thriving.
With a rich background as a yoga teacher, former studio owner, marketing expert, and yoga studio business coach, he possesses the insider knowledge necessary to elevate your yoga venture to new heights.
His passion for yoga, combined with a sharp business acumen and a sincere desire to see studio owners excel, encapsulates his professional ethos. Michael is not one to offer one-size-fits-all advice; instead, he's dedicated to providing tailored guidance, tangible outcomes, and supporting your studio to emerge as the next Yoga Biz Champ in your community.
- Certified Yoga Biz Consultant •
- FitTech Partner •
- Yoga Studio Launch & Growth Specialist
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
________________________________
Subscribe, Rate, and Review:
Don't forget to subscribe to Yoga Biz Champ. Follow us on social media @yogabizchamp, rate, and review the podcast. Your feedback helps us grow our community and reach more yoga enthusiasts like you.
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
BONUS NINA SINGS JINGLES:
Welcome to the latest episode of Yoga Biz Camp! In this installment, Michael Jay has the pleasure of interviewing Nina Israel, a certified business coach and founder of Taryn Financial. With over 25 years of experience empowering small business owners and entrepreneurs, Nina has helped countless individuals improve their cash flow management, operational efficiency, and overall financial wellness.
During the interview, Michael and Nina dive into the details of her holistic approach to financial coaching. By combining her expertise in business strategy and financial planning with her passion for physical fitness, Nina has developed a unique and highly effective methodology for helping her clients achieve their financial goals.
As Nina shares her personal story of how fitness saved her life, listeners gain insight into her deep understanding of the connection between physical, mental, and emotional health. According to Nina, improving physical strength can have a profound impact on one's mental and emotional well-being, and this insight has informed her approach to financial coaching.
For yoga studio owners and those considering opening a studio, this episode is especially relevant. Nina offers valuable advice on how to manage your studio's finances effectively and provides guidance on how to understand the key numbers that can make or break your business.
Don't miss this opportunity to learn from one of the best in the business. Tune in to this episode of Yoga Biz Camp and start your journey towards financial wellness today!
https://tarynfinancial.com/
Connect with Nina Nina on Instagram
(DM her for year 30% off of quickbooks)
STRENGTH IN NUMBERS Program with Nina
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Michael Jay - Yoga Biz Champ
Michael Jay, the Yoga Biz Champ, stands as the go-to Yoga Business Consultant, embarked on a mission to elevate yoga studios from mere survival to genuine thriving.
With a rich background as a yoga teacher, former studio owner, marketing expert, and yoga studio business coach, he possesses the insider knowledge necessary to elevate your yoga venture to new heights.
His passion for yoga, combined with a sharp business acumen and a sincere desire to see studio owners excel, encapsulates his professional ethos. Michael is not one to offer one-size-fits-all advice; instead, he's dedicated to providing tailored guidance, tangible outcomes, and supporting your studio to emerge as the next Yoga Biz Champ in your community.
- Certified Yoga Biz Consultant •
- FitTech Partner •
- Yoga Studio Launch & Growth Specialist
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
________________________________
Subscribe, Rate, and Review:
Don't forget to subscribe to Yoga Biz Champ. Follow us on social media @yogabizchamp, rate, and review the podcast. Your feedback helps us grow our community and reach more yoga enthusiasts like you.
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
In this episode of Yoga Biz Camp, Michael Jay and fellow business consultant Stephanie Breaux Bradley discuss fall planning for yoga studio owners. They cover topics such as the importance of planning ahead, having a fresh perspective on your studio, and how to make the most of the fall season.
Some key conversation points include:
- The benefits of having someone else evaluate your studio experience
- The importance of having a plan for fall
- How to prepare for fall marketing campaigns
- Strategies for making the most of the fall season
This episode is a must-listen for yoga studio owners who want to make the most of the fall season and stay ahead of the game.
Find Stephanie at https://www.breauxbradleyconsulting.com/
My clients video mentioned in the video of them getting their key to the studio
BOOK A FREE STRATEGY SESSION WITH ME
www.YogaBizCamp.com
Instagram @yogabizchamp
Michael’s software resources
In this episode, Michael reflects on his experience working with yoga studio owners and the common fears they face, particularly related to showing up on Instagram and in public. He shares his appreciation for podcasts as a platform for genuine conversations and explains why he has avoided solo episodes in the past. However, today he decides to break that pattern and dive into the current landscape of studio owners and their challenges.
Michael discusses the unique mix of clients he currently works with, including both new studio owners and those with varying levels of experience. He emphasizes the stark contrast between frazzled studio owners in constant reaction mode and calm, forward-thinking ones. Using Lisa from Tucn Yoga Pod as an example, he highlights the importance of having systems and a team in place that allows for a smoother operation and a more enjoyable work experience.
The conversation then shifts to the critical role of teachers in a yoga studio's success. Michael stresses that a studio is only as good as its teachers and emphasizes the significance of a thorough onboarding process and gut instinct when hiring. He advises studio owners to clearly communicate expectations and values to teachers, while also empowering them to be the best they can be. Michael encourages studio owners to support their teachers and help them improve, but also acknowledges that difficult decisions may need to be made if a teacher is not a good fit for the studio's vision.
The discussion moves on to the topic of bringing back students to in-person classes, especially in areas like Canada and Australia where the transition has been slower. Michael explores the idea that hybrid and Zoom classes might be hindering the return to in-person experiences for some students. He recounts a conversation with loyal students who expressed a desire for the sense of community and personalized attention that they missed in virtual classes. Michael suggests prioritizing the in-person experience while making adjustments to the camera placement for hybrid classes to enhance the feeling of inclusion for both in-person and virtual participants.
Lastly, Michael touches on the importance of building confidence in students and the power of heartfelt communication to encourage them to return to the studio. He emphasizes the need for studios to remind their members about the value of self-care and reestablishing routines post-COVID.
Key Points:
- Contrasting frazzled studio owners with calm and controlled ones
- The significance of teachers and the onboarding process
- Supporting teachers to represent the studio's mission and vision
- The impact of hybrid and Zoom classes on returning to in-person experiences
- Adjusting camera placement for hybrid classes to enhance inclusivity
- Building confidence and encouraging students to return to the studio
MICHAEL JAY YOGA & CONSULTING AND YOGA BIZ CAMPMichael Jay is a yoga studio business consultant and podcast host with a background in marketing and over 13 years of experience owning a successful yoga studio. As a certified business consultant, Michael specializes in helping businesses open, purchase, and grow profitable and sellable yoga studios.
Whether you are just starting out or looking to take your business to the next level, Michael can help you navigate the challenges and opportunities of the yoga industry. Michael is committed to helping businesses build productive yoga communities and develop effective systems for driving growth.
W
BOOK A FREE STRATEGY SESSION WITH ME
www.YogaBizCamp.com
Instagram @yogabizchamp
Michael’s software resources
In this episode of Yoga Biz Camp, Michael welcomes Chris Appiah from The Sales Arms and Stephanie Breaux Bradley. They discuss the importance of intro offers in the yoga and fitness industry and strategies to convert those intro offers into long-term memberships.
Chris explains that the three-class offer works best for someone who is new to fitness and is looking for structure and guidance. On the other hand, an unlimited intro offer works best for someone who is already familiar with fitness and knows what they want.
Chris emphasizes the importance of tailoring the experience to the client and finding out their "why." He explains that the sales process should be continuous and not just limited to the intro offer. Member management is also crucial to ensure that clients remain consistent in their fitness journey.
During the episode, Michael, Stephanie and Chris also discuss the challenges of the boutique fitness industry, the importance of visuals in the studio, and the psychology behind pricing packages.
Show Notes
- Importance of intro offers in the fitness industry
- Tailoring the experience to the client and finding out their "why"
- Strategies to convert intro offers into long-term memberships
- Continuous sales process and member management
- Challenges of the boutique fitness industry
- Importance of visuals in the studio
- Psychology behind pricing packages
Chris Appiah
Before The Sales Arms, our founder, Chris Appiah, was the VP of Sales for the largest franchisee in the Xponential Fitness organization and played a pivotal role in reviving failing studios across the country. With his program in place, studios increased membership by over 500% in just 1 year. Monthly studio revenue went from $25K to $65K on average and continues to grow today. It is that experience that sparked the idea to start The Sales Arms.
Chris has over a decade of sales experience in the fitness industry. Having worked for some of the biggest brands in the industry, 24hr fitness, Peloton, and Xponential Fitness to name a few. Chris manages his team at The Sales Arms where he teaches them the best practices for sales and high level lead and member management skills. Having worked in so many aspects of fitness (Boutique, Big Box Commercial, Corporate Wellness, Personal Training and Amenity Management), Chris has seen all aspects of the business.
Over the last 3 years, The Sales Arms has experienced tremendous growth. What started as a team of two working in just a couple of studios has evolved into more than 20 employees who have helped to grow over 300 studios nationwide and who are currently supporting over 70 active clients.
The Sales Arms
Book a free consultation with Chris Here
LINKS MENTIONED IN EPISODE:
www.cars.com
https://sendhelios.com/
MICHAEL JAY YOGA & CONSULTING
AND YOGA BIZ CAMPMichael Jay is a yoga studio business consultant and podcast host with a background in marketing and over 13 years of experience owning a successful yoga studio. As a certified business consultant, Michael specializes in helping businesses open, purchase, and grow profitable and sellable yoga studios. Whether you are just starting out or looking to take your business to the next level, Michael can help you navigate the challenges and opportunities of the yoga industry. Michael
BOOK A FREE STRATEGY SESSION WITH ME
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Instagram @yogabizchamp
Michael’s software resources
In this episode of the Yoga Biz Camp podcast, Sinead introduces Offering Tree for studios, an all-in-one software for wellness professionals to manage their business.
Michael and Mitch talk about the pros and cons of starting your own brick and mortar fitness studio and purchasing one. They discuss the importance of doing research and homework to find the right location, understanding the market rates, and finding a space that can accommodate your capacity needs.
Mitch also shares insights on how to negotiate leases and emphasizes the value of larger single-room spaces. Michael stresses the importance of having a proper business plan and doing research to understand the needs of the community.
Grab Mitch's formula by sending me a message on Instagram
Mitch McGinley - Fitness Business Broker
Offering Tree Demo
BOOK A FREE COACHING CHAT WITH ME
www.YogaBizCamp.com
Instagram @yogabizchamp
Michael’s software resources
BOOK A FREE STRATEGY SESSION WITH ME
www.YogaBizCamp.com
Instagram @yogabizchamp
Michael’s software resources
In this podcast, Michael Jay and Stephanie Breaux Bradley discuss grassroots marketing strategies for fitness studios. They emphasize the importance of creating a marketing and events calendar throughout the year to focus on business process improvement, financial solutions, budgeting, training, and revenue growth.
They suggest plugging in local community events, seasonal cycles of your studio, and partnering with like-minded businesses to promote retention, new clients, staff, and community engagement. They discuss the significance of tracking and analyzing the effectiveness of marketing strategies to improve them in the future.
Stephanie shares some successful examples, such as partnering with a local coffee shop, creating a challenge around the Indy 500, and sponsoring quilting car shows. Michael emphasizes the importance of putting effort into marketing, being part of the community, and being strategic.
Stephanie's Contact Info
Breaux Bradley Consulting
Stephanie on Linkedin
Links mentioned in the podcast:
- MINDBODY One - https://www.mindbodyonline.com/
- Canva
- The Sales Arms
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MICHAEL JAY YOGA & CONSULTING
AND YOGA BIZ CAMPMichael Jay is a yoga studio business consultant and podcast host with a background in marketing and over 13 years of experience owning a successful yoga studio. As a certified business consultant, Michael specializes in helping businesses open, purchase, and grow profitable and sellable yoga studios. Whether you are just starting out or looking to take your business to the next level, Michael can help you navigate the challenges and opportunities of the yoga industry. Michael is committed to helping businesses build productive yoga communities and develop effective systems for driving growth. With Michael's expertise and guidance, you can be confident that you have the support you need to succeed in the competitive world of yoga studios. In addition to consulting, Michael also hosts the Yoga Biz Camp podcast, featuring conversations with successful studio owners and industry leaders.
BOOK A FREE COACHING CHAT WITH ME
www.YogaBizCamp.com
Instagram @yogabizchamp
Michael’s software resources
BOOK A FREE STRATEGY SESSION WITH ME
www.YogaBizCamp.com
Instagram @yogabizchamp
Michael’s software resources
Crystal's shares her transformation from being a certified fitness trainer to becoming a highly sought-after consultant. Throughout her career, Crystal has gained invaluable experience in various sports and coaching different teams, making her a true authority in her field.
In this episode, Crystal dives deep into the realm of retention strategies, shedding light on the significance of keeping your customer base engaged. She emphasizes the importance of a compelling intro offer and the power of having one great thing to sell.
Crystal also reveals her secret weapon: understanding the goals of your customers and building automated systems around them to deliver tailored messages that resonate and drive results.
Crystal delves into the personal touch, stressing the importance of personal phone calls and the concierge experience when nurturing your customers. By identifying their objectives, Crystal reveals how recommending the right classes and instructors can play a pivotal role in helping them achieve their yoga goals.
Crystal shares a brilliant guerrilla marketing strategy to attract customers to their yoga studios. Additionally, she opens up about the importance of building relationships with like-minded businesses and giving back to the community.
If you're looking to gain valuable insights into retention strategies and learn how to keep your customers engaged though automations and personal touchpoint, then you're in for a treat with this episode of Yoga Biz Camp!
CRYSTAL ZAKULUZNY:
Located in Canada, Crystal Zakaluzny is a Mindbody Certified Business & Software Consultant with many years of hands on experience in the fitness industry. Crystal owned a fitness training centre for over six years specializing in personal training, yoga and pilates. Through the business consultant certification and using Mindbody for her own business Crystal is very familiar with the reports and daily operations needed to optimize the Mindbody program for any fitness or wellness business. Crystal integrates her mentoring and leadership practices to foster growth in your team, your business and in you, the owner. She will work with you to achieve a level of financial organization that will create opportunities for your business to expand, grow and prosper.
Crystals Website
Connect with Crystal on Linkedin
Software Mentioned in this episode:
Mindbody
Mindbody One Community
Fitdegree
Loopspark
Brandbot
Typesy
MICHAEL JAY YOGA & CONSULTINGMichael Jay is a yoga studio business consultant and podcast host with a background in marketing and over 13 years of experience owning a successful yoga studio. As a certified business consultant, Michael specializes in helping businesses open, purchase, and grow profitable and sellable yoga studios. Whether you are just starting out or looking to take your business to the next level, Michael can help you navigate the challenges and opportunities of the yoga industry. Michael is committed to helping businesses build productive yoga commu
BOOK A FREE STRATEGY SESSION WITH ME
www.YogaBizCamp.com
Instagram @yogabizchamp
Michael’s software resources
In this episode, Michael Jay welcomes back Lisa from Tucson Yoga Pod, who talks about her journey of opening a yoga studio. Lisa retired for the second time and went back to work after traveling extensively and visiting yoga studios all over the world. She developed her vision for the perfect yoga studio, a beautiful spa-like and welcoming environment where yoga is demystified through exceptional instructors who lead students on a journey where yoga is accessible to everyone.
Lisa opened her studio in 2020 as part of a franchise. However, due to some differences, she decided to leave the franchise and become an independent studio with the same name. She focused on redefining the mission, vision, and values of the studio with the help of Michael.
Michael assisted Lisa with pricing changes, which included increasing the intro offer from one week to two weeks. They also focused on the conversion of intro offers to memberships. Lisa's superpower is spreadsheets, which she uses to analyze the KPIs of the studio. They simplified the KPIs for the team to celebrate mini-wins along the way, and they use the KPIs to correct the course.
Lisa mentions that working with Michael helped her to focus on the bigger picture, and his support and guidance were instrumental in the success of her studio. Michael also helped her to delegate roles and responsibilities to the team, which in turn helped Lisa focus on the big picture and team mentorship.
In the end, Lisa bravely shares her journey with mental health and and she encourages others to prioritize their well-being as well.
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MICHAEL JAY YOGA & CONSULTING
AND YOGA BIZ CAMPMichael Jay is a yoga studio business consultant and podcast host with a background in marketing and over 13 years of experience owning a successful yoga studio. As a certified business consultant, Michael specializes in helping businesses open, purchase, and grow profitable and sellable yoga studios. Whether you are just starting out or looking to take your business to the next level, Michael can help you navigate the challenges and opportunities of the yoga industry. Michael is committed to helping businesses build productive yoga communities and develop effective systems for driving growth. With Michael's expertise and guidance, you can be confident that you have the support you need to succeed in the competitive world of yoga studios. In addition to consulting, Michael also hosts the Yoga Biz Camp podcast, featuring conversations with successful studio owners and industry leaders.
BOOK A FREE COACHING CHAT WITH ME
www.YogaBizCamp.com
Instagram @yogabizchamp
Michael’s software resources
Hear a 4 minute powerful episode where yoga studio owner Lisa from Tucson YogaPod shares her journey with Mental Health with our listeners and her students.
This is an excerpt from an upcoming episode of Yoga Biz Camp
Lisa Cutts, owner of Tucson Yoga in Arizona, shares her journey with mental health on the podcast Yoga Biz Camp. In 2009, she fell ill and ended up in the ICU, unaware of the mind-body connection. Yoga became her refuge, slowing down her racing thoughts and instilling a sense of well-being. Inspired by her own experience, Lisa created a welcoming yoga studio where people can focus on themselves without judgment. Through her studio, she also found the courage to talk openly about mental illness, breaking the stigma and letting others know they are not alone. Lisa believes that success and mental illness are not mutually exclusive and emphasizes the importance of managing mental health continuously. Her goal is to foster a supportive community and encourage discussions on mental well-being.
This podcast episode featuring John Homyk, founder of Loopspark, provides valuable insights and advice for our yoga studio owners. The conversation covers various topics including how to automate processes and track staff duties, the importance of customer outreach, and the benefits of using a comprehensive CRM platform like Loopspark.
John explains how automations can help staff focus on building communities and growing attendance and sales, by freeing up time and resources. The podcast also touches on his personal journey to becoming an entrepreneur and developing multiple SaaS companies as well has how Loopspark was created as a love story to his studio owner wife.
Towards the end of the podcast John and Michael discuss the different types of introductory offers that work best for different modalities.
Overall, this podcast is a must-listen for yoga studio owners looking to streamline their processes, improve their businesses, and build a strong community of loyal customers.
Links:
- Loop Spark: https://loopspark.com
- Book a demo and mention you heard from Yoga Biz Camp!
Tools Mentioned:
• Fitdegree
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MICHAEL JAY YOGA & CONSULTING
AND YOGA BIZ CAMPMichael Jay is a yoga studio business consultant and podcast host with a background in marketing and over 13 years of experience owning a successful yoga studio. As a certified business consultant, Michael specializes in helping businesses open, purchase, and grow profitable and sellable yoga studios. Whether you are just starting out or looking to take your business to the next level, Michael can help you navigate the challenges and opportunities of the yoga industry. Michael is committed to helping businesses build productive yoga communities and develop effective systems for driving growth. With Michael's expertise and guidance, you can be confident that you have the support you need to succeed in the competitive world of yoga studios. In addition to consulting, Michael also hosts the Yoga Biz Camp podcast, featuring conversations with successful studio owners and industry leaders.
BOOK A FREE COACHING CHAT WITH ME
www.YogaBizCamp.com
Instagram @yogabizchamp
Michael’s software resources
In this episode with a Red Sun Yoga studio owner Sarah Morgan discusses her experience with ClassPass and the challenges she faced in building a membership-based business with it.
She found that community-building events and adding value to her services were more effective strategies to attract customers.
When she encountered issues with ClassPass, such as not receiving contact information for clients and having clients cancel at the last minute, she decided to terminate her contract with them.
She also emphasizes the importance of customer service and shared her experience with MindBody's Messenger AI, which she uses for automated receptionist services.
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About Sarah:
Sarah Morgan is the owner of Red Sun Yoga. She has practiced yoga for nearly 20 years.
Sarah earned her RYT 200 in 2011 as part of Full Circle Yoga’s inaugural Yoga Teacher Training program. She began teaching at Red Sun Yoga in January of 2012. Her experience was so inspirational that she bought in as a partner in 2014. As she helped build the community over a few short years, she realized this was her calling. In October of 2021, Sarah became the sole owner of Red Sun Yoga. From that point on, her sole purpose has been to build a community for her teachers, students and all those who are seeking to learn more about how yoga can be a catalyst for healing body, mind and spirit.
Prior to swapping Louboutin for Lululemon, she spent almost a decade in the oil and gas industry, helping build critical infrastructure around the country. Feeling the need to build her own outlet, she co-founded KDMG and spent nearly a decade working with some of the most important business in Central Florida, including multiple Fortune 500 companies, helping with their marketing strategies and campaigns.
Sarah is an E-RYT 500, having studied with many international teachers such as Bryan Kest, David Williams, David Swenson, Max Strom, Tiffany Cruikshank, David Regelin, Joe Barnett, Robin Rothenberg and Judith Lasater.
Red Sun Yoga: https://redsunyoga.com/
Instagram: https://www.instagram.com/redsunyoga/
Tools Mentioned:
Mindbody Online
ClassPass
Messenger.AI
Peerfit
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MICHAEL JAY YOGA & CONSULTING
AND YOGA BIZ CAMPMichael Jay is a yoga studio business consultant and podcast host with a background in marketing and over 13 years of experience owning a successful yoga studio. As a certified business consultant, Michael specializes in helping businesses open, purchase, and grow profitable and sellable yoga studios. Whether you are just starting out or looking to take your business to the next level, Michael can help you navigate the challenges and opportunities of the yoga industry. Michael is committed to helping businesses build productive yoga communities and develop effective systems for driving growth. With Michael's expertise and guidance, you can be confident that you have the support you need to succeed in the competitive world of yoga studios. In addition to consulting, Michael also hosts the Yoga Biz Camp podcast, featuring conversations with successful studio owners and industry leaders. www.YogaBizCamp.com
Instagram @yogabizchamp
Michael’s software resources
On this episode I talk with Valerie Kiser from Sunrise Yoga, we talk about how important human touch points are in winning back the trust of lost clients.
This is a timely discussion that I think all studio owners will get something out of!
Valerie Kiser
Valerie Kiser has been the owner of Sunrise Yoga Studio in Clemmons, North Carolina for 19 years. She has been teaching for 23 years and has the titles of ERYT500 and C-IAYT (certified yoga therapist) in addition to many other certifications. She has led 200 and 300-hour teacher training programs for 10 years and is the co-owner of East Coast Yoga Therapy which is an IAYT-accredited program that trains yoga teachers to become yoga therapists. Prior to being in the “yoga business”, she was a computer programmer.
Valerie Kiser, C-IAYT, ERYT-500, YACEP
Sunrise Yoga Studio www.SunriseYoga.net
Facebook: https://www.facebook.com/sunriseyogastudio
Instagram: http://instagram.com/sunriseyogaclemmons
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MICHAEL JAY YOGA & CONSULTING
AND YOGA BIZ CAMP
http://www.yogabizcamp.com
Instagram @yogabizchamp
Michael’s software resources
This episode you get 2 Yoga Biz Coaches for the price of zero!
Join Michael Jay and Nicole D'Andrea, both certified Mindbody Business Consultants having coffee and solving all the yoga studio owners problems in this fun 45 minutes together
On this episode we chat about:
• How yoga businesses have to get creative right now
• What we are seeing in the industry around the world
• Confidence for yoga studio owners
• We brainstorm solutions for studios purchasing studios with some old bad habits from some yoga teachers
• The importance of onboarding or re-onboarding instructors
• Perks for yoga teachers and creating financial opportunities.
• How be both started scrappy and hands on in our studios
• Hiring coaches and the importance of helping yoga studio owners achieve their goals faster.
More about Nicole
Nicole's Facebook Group
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MICHAEL JAY YOGA & CONSULTING
AND YOGA BIZ CAMP
http://www.yogabizcamp.com
Instagram @yogabizchamp
Michael’s software resources
Jennifer Prugh is the co-founder and owner of Breathe Together Yoga in Los Gatos (est. 2011). She created the JOY of Yoga School of Integrative Learning where she oversees and teaches for the 200- and 300-hour teacher trainings (est. 2007). She also created the JOY MAP program, a 100-hour course in meditation and awareness practice.
Jennifer is passionate about “life education,” making mind and body practices accessible so students are empowered to live fully and contribute to life. She brings eight years as an Associate Professor of storytelling, storyboarding, and creativity, ten years as a professional artist, and a Master’s Degree in Art and Consciousness studies to her teaching and business leadership.
A passionate traveler, Jennifer leads four international retreats a year. Last year she published River of Offerings, Twelve Journeys along the Ganges River, (chosen as one of the top fifty spiritual books of 2021 by Spirituality and Practice). A book of stories and photographs that was ten years in the making, River of Offerings is available at Insight Editions or your favorite local bookstore. She lives with her husband, son who is about to leave for college and two golden retrievers, Hobbes and River.
JENNIFERS LINKS:
jenniferprughyoga.com
breathetogetheryoga.com
breathetogetheronline.com
Facebook: Jennifer Prugh Yoga
Instagram: @JennPrugh
Book: River of Offerings
Purchase Book Directly
Purchase on Amazon
Sponsor a Child: Tibetan Children's Education
On this podcast we speak about
- How Jennifer got started in yoga during the peace movement of the 70’s and was influenced by the Beatles
- She started with Sharon Babtiste
- Her trips to India and the Ganges river moved her so deeply that she pursued yoga and left the corporate and professor world
- A benefactor invested under a million dollars to open her studio on Los Gatos California . She opened big with a 2 room studio running 50 classes with a teahouse and wellness centre.
- She hired a manager right from the beginning and put systems and procedures in place.
- How procedures and processes take the make it less personal.
- Standard operation procedures are a live document that gets refined every year.
- Jennifer shares the structure of her business and people
- How Jennifer changes the roles basted on the talents of the people and they all know what lanes they are driving in.
- How the Yamas and Niyamas support communications
- The importance of hiring quality instructors - 500 hours or 7 years of teaching that have already developed their voice.
- How Jennifer keeps her salary low and rewards herself financially with her trainings and retreats.
- How PASSION and CREATIVITY drives everything and how she cares about people changing their lives.
- She advices to keep your non yoga relationships strong
- The importance of having the deepest trust with managers
MICHAEL JAY YOGA & CONSULTING
AND YOGA BIZ CAMP:
http://www.yogabizcamp.com
Instagram @yogabizchamp
Michael’s software resources
Yoga Pod Tucson - LISA CUTTS
It all started back in late 2017 when Brian and Lisa Cutts started planning for Lisa to retire for the second time (not one to sit still, Lisa went back to work after 18 months of retirement once before).
As a corporate executive in the enterprise software space, Lisa traveled extensively and was able to visit yoga studios all over the world. During this time, she developed her vision for the perfect yoga studio … a beautiful spa-like and welcoming environment where yoga is demystified through exceptional instructors who lead students on a journey where yoga is accessible to absolutely everyone.
Fast forward to finding the perfect location, Brian started working with architects to design a state-of-the-art studio. Excited to finally open our doors in 2020…COVID hit and delayed the Grand Opening until late May 2020. After a few weeks, we shut our doors with the rest of Tucson and re-opened with limited capacity September 2020.
It’s been a wild ride!
________________________________________________In this episode we chat about:
- How Lisa fell in love with Hot Yoga and how hot yoga is a ritual and measurable.
- She started writing a business plan prior to even having a location
- She travelled around the world and discovered what she liked visiting many yoga studios and and how that honed her in on focusing on creating an amazing guest experience
- How she found the perfect location in a busy Plaza and partnered with her husband to do an amazing build out.
- The importance of an air filtration and humidity systems that eliminates the ‘yoga funk’.
- Setting up systems and operation manuals
- How Lisa built a team of Team Leads and Instructors
- The importance of the guest experience from the minute students walk through the doors and being a very welcoming environment.
- The one week intro offer and customer touch points
- How well they do with class packs from the intro offer
- How they opened with 50 classes a week on the schedule and grew to 75
- We talk about the popular time slots on the schedule
- How a registered series can help crappy time slots.
See Michael’s Webinar on creating a registered series that sells here - Favourite Business App for systemizing teacher class subs - Subsonic (now Studioease)
Tucson Yoga Pod Website
Tucson Yoga Pod Instagram
_______________________________
MICHAEL JAY YOGA & CONSULTING
AND YOGA BIZ CAMP:
http://www.yogabizcamp.com
Instagram @yogabizchamp
Michael’s software resources
Michael’s free resources
Book a free session with Michael
http://www.MichaelJayOnline.com
Jill Agonias is a young entrepreneur fueled by a passion for seemingly impossible challenges. As a yoga teacher, rock climber, surfer, world traveler, and philanthropist, Jill’s motivated to share her love of yoga, obsession with adventure, and advocacy for equity through Sol Seek Yoga Studio.
Before owning Sol Seek, Jill helped lead Vitamin Angels’ marketing strategy - a global nonprofit that gives lifesaving vitamins to underserved populations. After nearly 4 years at Vitamin Angels, she traveled around the world practicing yoga at studios in 20+ countries while simultaneously working remotely as a marketing consultant for small businesses and nonprofits.
The culmination of these experiences inspired her to take over the ownership of Divinitree Yoga Studio when she returned to the United States in 2018. Little did she know she would revive a failed business, endure a global pandemic, almost go bankrupt, but still come out on top with a new name and brand, and renovated studio. Sol Seek is now a recognized and respected refuge and staple in Santa Barbara, California.
As an Asian American woman, Jill is also passionate about making yoga accessible and inclusive for people of color, LGBTQ+, and other marginalized communities. She uses her business as a tool for education and advocacy to help create more equitable communities within her community and beyond.
- She purchased a failing studio unknowingly that it had with a bad reputation and slowly and carefully turned it around into a successful community studio
- She created a studio business plan way before owning a studio through the Women’s Economical Ventures Santa Barbara
- The importance of doing due diligence before buying a studio and the lesson learned
- How Jill spent time to build trust back with instructors, students and the community
- The importance of your website as first impressions and making sure the inside of the studios is shown
- How the website integrates with Mindbody and Brandbot for lead generation and lead nurturing campaigns
- The decision to sell directly to membership via an intro offer where the student has to opt out instead of opting in to a reoccurring membership
- The first impressions of the in-person experience and how front desk training helps make new customers feel welcome and part of the community.
- Mission Vision Values are EVERYTHING
- How she is not afraid of taking on debt and having a tolerance for risk to get ahead
- The structure of her team of 35 employees
- How structure and systems have given her freedom to explore her other passions and travels
SOL SEEK YOGA STUDIO
https://solseekyoga.com
INSTAGRAM
http://www.instagram.com/solseek.yoga
_______________________________
MICHAEL JAY YOGA & CONSULTING
AND YOGA BIZ CAMP:
http://www.yogabizcamp.com
Instagram @yogabizchamp
Michael’s software resources
Michael’s free resources
Book a free session with Michael
http://www.MichaelJayOnline.com
This is such a fun story for me to share.
This a magical experience of how 4 people connected and made a yoga studio open in 4 months with zero obstacles to opening :
- An experience ashtanga yoga instructor
- A hipster lawyer that cares for the Hudson valley
- A business Consultant @yogabizchamp
- And and astrologer that weaved it all together!
In 4 months we:
- Renovated a studio / Buildout
- Created Mission Vision Values
- Hired and entire team
- Created onboarding systems
- Created pricing and offers
- Chose software and setup
- Designed a logo
- Created a website
- Created email funnels
- Created a beginner yoga course
- And so much more!
And opened with 23 people in the first class!
Bibi Lorenzetti
Originally from Italy, Bibi is the co-owner of Newburgh Yoga Shala. She has been teaching for over 10 years and is both an RYT Certified Yoga Instructor and a Level 2 Ashtanga Yoga Teacher, having received her blessing to teach from Paramaguru R. Sharath Jois, at the KPJAYI Institute in Mysore, India, where she spends time yearly since 2011. The Shala Yoga House in NYC was her teaching home before opening her own studio in Newburgh; she’s brought Ashtanga Yoga to Wanderlust Festivals, Wanderlust TV, teacher trainings in Europe, North and Central America. www.bibilorenzetti.com
Austin DuboisAustin was born in Middletown and resides, with his son Colden, in the City of Newburgh. He is proud to serve his community in public service as an advocate for equitable and sustainable economic development opportunities. The value Austin places on community was instilled in him by his parents – a police officer and a nurse. The integrity and compassion he watched them demonstrate daily became the backbone of his legal practice.
Outside the office, Austin’s favorite activity is anything he can do with Colden, which includes plenty of walks around Newburgh with their shepherd mix dog, Debbie. Getting out into nature to recharge is also important to Austin, who loves to hike, camp, canoe, and snowboard as much of the Hudson Valley as he can. www.duboiselderlaw.com
ON THIS EPISODE WE TALK ABOUT
- The journey of how they met and created an ideal partnership
- How the space wanted to be a space
- The intention and integrity of the space , the practice and the instructors
- Why Austin cares so much about the Hudson valley
- How they didn’t rush the build out and ‘sat ‘with things before making decisions
- Why it was important to hire a yoga business coach
RESOURCES DISCUSSED IN THIS EPISODE:
Care.org
Canva
Google Drive
New York Time Crossword
Referrizer
Mindbody
Walla Software
REFERRIZER
- Convert 22x more leads from your website (without changing your website at all)
– Use Email and Text Marketing to get instant results – literally same day
– Get 4-10 times more referral
– Get 300% more Google Five Star Reviews…– And a WHOLE LOT MORE!
FREE TRIAL FOR YOGA BIZ CAMP FOLLOWERS
Connie Holen is a web designer, digital strategist and Mindbody Certified Business Consultant. Her boutique web design agency, Pixality Design, works with yoga and fitness business owners to create search engine optimized, Squarespace websites that are easily found, are easy to update and provide visitors with an amazing online experience. Connie is also a retired Air Force Pilot, mom to 4 boys and lives just outside of Lincoln, Nebraska with her husband of 20 years.
On this episode of Yoga Biz Camp we talk about:
- How to stand out in the market against our competitors
- The process of starting up updating a website and brand
- The importance of call to actions and using verbs in your action oriented CTA’s
- The 2 types of people that head to your website..
- The phsycollogy of a yoga business customer on a website
- The important of yoga intro offer placement
- Heat maps on website - are people really visiting those pages?
- Walla studio management software making it easy to sell intro offers
- Landing pages for yoga businesses, especially to
- Speaking to yoga student pain points, what are the hesitations that stop people from trying yoga?
..... and much more!
TO FIND OUT MORE ABOUT CONNIE AND PIXALITY DESIGN
https://pixalitydesign.com
Follow on Instagram https://www.instagram.com/pixalitydesign/
Connies Resources https://pixalitydesign.com/freebies
Software mentioned in this podcast:
- To-Doist
- Click-up
- Wordly
- Mindbody Online
- Walla Studio Software
MICHAEL JAY YOGA - YOGA BIZ CHAMP LINKS:
http://www.michaeljayonline.com
Instagram: http://www.instagram.com/yogabizchamp
Book a free 15 minute strategy session with Michael
https://www.videoask.com/fmywrp5om
WALLA STUDIO SOFTWARE
SPECIAL OFFER FOR YOGA BIZ CAMP LISTENERS:
- FREE DEMO OF WALLA SOFTWARE (what do you have to lose? Check it out)
- If you like it GET 50% OFF of Walla for the first 4 months
BOOK YOUR DEMO AND CLAIM OFFER HERE
Danielle Barbeau is the owner and CEO of The River Yoga, an independent studio with three locations, in Denver, CO.
Danielle is passionate about creating spaces for connection, community, and belonging. She cares deeply about developing leaders, and strives to ensure her team feels seen, heard and lovingly challenged.
As an enneagram 3, Aries, and oldest child (!!!), Danielle loves a good goal, and seeks to see possibility in every obstacle - and there have been many! Danielle has been an avid practitioner of yoga for 20 years, a teacher since 2010, and studio owner since 2013. She is an E-RYT 200, RCYT, and RPYT. She also holds a M.A. in Leadership Studies from The University of San Diego.
When she's not on her mat or in the studio, you will find her adventuring with her two young sons, Hendrix and Jasper, in the beautiful Rocky Mountains and beyond.
On this episode of Yoga Biz Camp with Michael Jay we explore:
- How Danielle implemented her leadership skills and how that translates to building her team up to help them love their job to feel seen heard, known and lovingly challenged.
- The Importance or Mission, Vision and Values for a Yoga Business.
- How the River onboards new team members by creating an equitable workplace with boundaries, exceptions and compensations. Being clear about what process and policies are up-front.
- Teacher expectations: Being present, prepared for classes, engagement with students, supporting sales, being part of a team and supporting studio goals.
- The importance of hiring a studio team and ongoing training.
- The River opened a third location during at the beginning of the pandemic
- Management : If it doesn’t require your brain you need to outsource the job
- Communication practices, consistency and expectations with team
- The big decision to switch studio booking software after 9 years
- The importance of hiring and investing in experts
DANIELLE’S LINKS
http://www.weseektheriver.com
Studio Instagram: https://www.instagram.com/theriveryoga/
Personal Instagram https://www.instagram.com/danielle.barbeau/
SOFTWARE & WEBSITES MENTIONED
- Slack
- Walla Software
- Touchnote
- Pixality Design
MICHAEL JAY YOGA - YOGA BIZ CHAMP LINKS:
http://www.michaeljayonline.com
Instagram: http://www.instagram.com/yogabizchamp
Book a free 15 minute strategy session with Michael
https://www.videoask.com/fmywrp5om
WALLA STUDIO SOFTWARE
SPECIAL OFFER FOR YOGA BIZ CAMP LISTENERS:
- FREE DEMO OF WALLA SOFTWARE (what do you have to lose? Check it out)
- If you like it GET 50% OFF of Walla for the first 4 months
BOOK YOUR DEMO AND CLAIM OFFER HERE
WELCOME TO SEASON 2 OF YOGA BIZ CAMP
I am so excited to kick of the year with Jennifer Pahl from Twist Yoga.
Jennifer gives some amazing tips on how to she runs her studio, what KPI's she tracks, how she gets students, how to retain students.
Put your headphones on, get your notebook out because this episode is packed with sound advise!
About Jennifer Pahl:
After many years spent dabbling in every fitness style known to womankind, Twist Yoga founder Jennifer Pahl literally ‘landed’ on the yoga mat with an injured shoulder and a body that can be described as anything but flexible. She was certainly not a traditionally "zen" person, but she immediately fell in love with how yoga made her feel.
It quickly became clear that yoga was more than just Jennifer’s personal passion — it was her calling. She wanted to share the incredible feeling of empowerment and presence she experienced from yoga with as many people as possible. So, she left her corporate career in finance behind to open Twist Yoga -a supportive studio providing yoga, meditation and functional fitness classes to the greater Portland community. Two years later, she launched Twist Your Workplace, providing corporate wellness solutions for American workplaces. Her students loved the in studio classes, but really wanted to be able to practice with the same amazing teachers from home or on the road. In 2018, she launched online classes at Twist Yoga Anytime.
When she’s not teaching, Jennifer can be found speaking at local events, writing for wellness magazines and blogs, traveling, and spending time with her two kids, husband, and two rescue dogs; Elmer and Dante. She is also a certified Mindbody Business Consultant, a Legacy Ambassador for Lululemon and is part of Mindbody’s One Champion network as a Board Member. She served six years on the board of the Lake Oswego Schools Foundation and a proud public school supporter.
STUDIO: TWIST YOGA
Lake Oswego, OR
www.twist-yoga.com
https://www.instagram.com/twistyoga_lakeoswego/
https://www.youtube.com/channel/UCW9U2Qw23KmoTEjoWMiLKBQ
www.twistyogaonline.com
https://www.twist-yoga.com/twist-yoga-anytime-1
CORE VALUES:
SHOW RESPECT
CONNECTION
FUEL HAPPINESS
BE CURIOUSLY AUTHENTIC
ALWAYS BE THE STUDENT
________________________________________________________________
VIEW MICHAEL’S FREE YOGA ALLIANCE BUSINESS OF YOGA WEBINARS
http://www.instagram.com/yogabizchamp
(click on link in bio, don't forget to follow me and send me a DM saying Hi!)
FREE WEBINARS
Finding Your Business Purpose: Mission, Vision Values
Finding Your Ideal Yoga Student
Pricing Your Yoga Offerings
______________________________________________________________
MICHAEL’S YOGA BUSINESS SOFTWARE RECOMMENDATIONS
(Some with free trials)
________________________________________________________________
BECOME A YOGA BUSINESS CHAMPIONLEARN HOW TO BUILD A STRONG, PROFITABLE & SUSTAINABLE YOGA BUSINESS
BOOK A FREE 15 MIN TRIAGE CALL WITH MICHAEL
START HERE
———— > https://www.michaeljayonline.com/yoga-business-coaching-consulting.html
My most downloaded podcast of 2021 was Buying and Selling a Yoga Studio with Mitch McGinley.
I welcome Mitch back to talk about 2022. Buying, Selling and FINANCING a yoga studio.
Mitch talks about how he is starting to see movement with SBA Financing in the US.
MITCH MCGINLEY
Mitch McGinley is a Business Broker, Consultant, and Advisor, specializing in the health and wellness industry. Mitch began his career as an Operations Manager with Omni Hotels, and went on to become the General Manager of a boutique hotel in Little Italy, elevating it to become the highest-rated hotel in San Diego on one of the world’s largest booking sites. He eventually left the hotel industry to pursue his dream of owning a yoga studio with his wife Karson. Together they owned and operated Happy-U Yoga Center for 6 years. During that time, Mitch became a MINDBODY Certified Business Consultant, engaging with hundreds of wellness businesses from all over the world. After successfully selling Happy-U, Mitch was moved to help other small business owners sell. He became a CA Licensed Business Broker working for First Choice Business Brokers in San Diego. Mitch has a Master’s Degree in Business, and is passionate about helping entrepreneurs achieve their biggest payday.
Website www.healthandwellnessbusinessbroker.com _______________________________
MICHAEL JAY YOGA & CONSULTING
AND YOGA BIZ CAMP:
http://www.yogabizcamp.com
Instagram @yogabizchamp
Michael’s software resources
Michael’s free resources
Book a free session with Michael
http://www.MichaelJayOnline.com
On this episode I welcome my friend and fellow yoga geek back - Rachel Scott.
We have a casual chat about what we are seeing in the industry, what opportunities are available for yoga businesses and how to create a successful yoga course.
Rachel is a teacher trainer, author, and education expert, and is committed to helping teachers and studios manifest their vision, passion, and potential. With a MSci in Instructional Systems and Learning Technologies, she helps studios and teachers to create high-quality in person and online training and courses. Like many of us, she has worn many hats during her yoga career - teacher, teacher manager, studio director, curriculum developer, departmental director, entrepreneur - and brings all these to the table as a thought partner and ally for her clients.
Links from this episode
Website: https://www.rachelyoga.com
Instagram @rachelyoga
Rachel’s Courses https://rachel-scott.thinkific.com
USE DISCOUNT CODE ‘EARLYBIRD40’ for $40 off!
Thinkific:
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MICHAEL JAY YOGA & CONSULTING
AND YOGA BIZ CAMP:
http://www.yogabizcamp.com
Instagram @yogabizchamp
Michael’s software resources
Michael’s free resources
Book a free session with Michael
http://www.MichaelJayOnline.com
Laura Munkholm is the President and Co-Founder of Walla, a new Studio Management platform for the next generation of Fitness Studios. She lives and works by the motto thathappiness is the highest form of health. Her experience consulting for hundreds of studios around the world, along with managing a studio and teaching yoga for over 12 years, gave her a first-hand glimpse into the challenges and opportunities of running a boutique studio. This led her to partner up with some of the best tech minds in the industry to build Walla. Laura’s a competitor, mom to 2, yoga and pilates junkie, and fan of anything that results in a good belly laugh. Most of all, she loves building communities around her passion to get more people moving.
- How yoga healed her around breath and anxieties and her path to becoming a successful yoga teacher
- How sales training and learning the customers needs helps the front desk roles
- Financial understanding of what numbers are important to a business owner
- Psychology of the consumer integration into the Walla software platform
- In-Person and Virtual Hybrid is an equal citizen in Walla
- Breaking news of launching a new consumer pass platform via Hopscotch platform
- HUBSPOT - favourite biz app
- Marco Polo - favourite fun connecting app
Direct Email:
Laura@hellowalla.com
website www.hellowalla.com
IG & FB @wallsoftware
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For so many of my clients, it’s been a bit of a roller coaster and many have been wanting more connection to support one another.
To honor that need and continue to support both studio and solo yoga practitioners, I’ve created a community focused on the business side of yoga.
And it’s FREE!
I’m calling it Yoga Biz Camp and I’m in the soft launch phase. It’s INVITE only and I’d love to have you join us!
You’ll be an early member and help us set a cooperative culture for our group. You’ll get access to video interviews, all of my business resources, and teachings for new and more established yoga businesses, both solo and studio.
I would like to invite you for EARLY ACCESS right now.
Head over to www.YogaBizCamp.com or apply and I will send you a private invite link so you can join other like-minded yoga practitioners as they also build their businesses and help more folks in the world benefit from yoga!
Hope to see you on the inside!
To apply for FREE entry for this space head on over to www.YogaBizCamp.com
Follow me on Instagram at YogaBizChamp
On this episode I am honoured to spend time talking to John Motz - Mindbody Online’s Senior Vice President & GM, of Fitness & Integrative Health
John joined the Mindbody team in 2020. He is a technology-savvy leader with significant experience in SMB and Enterprise SaaS software. His management philosophy includes utilizing creativity to design strategies and execute solutions that create products and services customers love. During his time at Intuit and ADP, John developed valuable experience managing global product development teams and collaborated with large local field sales teams and global channel sales organizations.
As a product leader, John’s passion is to empower teams to make fast decisions based on customer and market behavior. Part of his DNA includes ensuring his teams have a learning mindset and are encouraged to fail and learn fast.
We talk about:
- His leadership style at Mindbody Online
- The importance of great customer intuition customer empathy and understanding the customers needs.
- The importance of understanding sales in any business
- To trust your gut and believe yourself
- How Mindbody launched their virtual platform in 9 days
- We touch on the new Mindbody features: sub schedules, new insights, messenger.ia,
- How community is the class builder
- Why would a yoga company choose Mindbody?
- He shares a funny story about when he finished college
- And what is on his Spotify list!
Links: http://www.mindbodyonline.com
For so many of my clients, it’s been a bit of a roller coaster and many have been wanting more connection to support one another. To honor that need and continue to support both studio and solo yoga practitioners, I’ve created a community focused on the business side of yoga. And it’s FREE! I’m calling it Yoga Biz Camp and I’m in the soft launch phase. It’s INVITE only and I’d love to have you join us!You’ll be an early member and help us set a cooperative culture for our group. You’ll get access to video interviews, all of my business resources, and teachings for new and more established yoga businesses, both solo and studio. I would like to invite you for EARLY ACCESS right now.Head over to www.YogaBizCamp.com or apply and I will send you a private invite link so you can join other like-minded yoga practitioners as they also build their businesses and help more folks in the world benefit from yoga! Hope to see you on the inside!To apply for FREE entry for this space head on over to http://www.YogaBizCamp.com Follow me on Instagram at http://www.instagram.com/yogabizchamp
On this episode, Katie Santos - Fellow Mindbody Business Consultant and Fitness HR expert talks about why studios are switching from hiring contractors to employees.
We also talk about the onboarding process and how to get employees all rowing in the same direction as well as her motto 'hire slow and fire slow'
Katie Santos is the founder of Katie Santos Consulting and Fitness HR ™ - an internationally recognized Movement Teacher with a 38-year track record of being a hyper-organized authority on building and maintaining realistic and achievable business goals.
Pursuing a Human Resources Certification allowed Katie to focus on helping studios comply with recent employment law changes around the country. Katie’s knowledge of the unique nature of the fitness and wellness industry’s needs related to employees allows her to be their partner and advocate as they navigate the new law changes.
Katie is focused on helping businesses and people become the best they can be. With the power of Evernote ® and Work The System ®, she encourages business leaders to leverage their big ideas with simple solutions so they can concentrate on success.
Links for Katie:
Website: https://www.fitnesshr.com
Instagram: @fitnesshr
Links from the episode
Mindbody Online
Evernote®
Radical Productivity with Evernote
Work The System®
Businessese.com
__________________________________________________________
For so many of my clients, it’s been a bit of a roller coaster and many have been wanting more connection to support one another.
To honor that need and continue to support both studio and solo yoga practitioners, I’ve created a community focused on the business side of yoga.
And it’s FREE!
I’m calling it Yoga Biz Camp and I’m in the soft launch phase. It’s INVITE only and I’d love to have you join us!
You’ll be an early member and help us set a cooperative culture for our group. You’ll get access to video interviews, all of my business resources, and teachings for new and more established yoga businesses, both solo and studio.
I would like to invite you for EARLY ACCESS right now.
Head over to www.YogaBizCamp.com or apply and I will send you a private invite link so you can join other like-minded yoga practitioners as they also build their businesses and help more folks in the world benefit from yoga!
Hope to see you on the inside!
To apply for FREE entry for this space head on over to www.YogaBizCamp.com
Follow me on Instagram at YogaBizChamp
On this episode, Eric Pierra - Fellow Mindbody Business Champ and President of YogaBody Studios talks about their studio surviving the pandemic, the importance of building an amazing team and putting software automations into place that have made them the number one reviewed studio in all of California.
Eric is part owner and President of YogaBody Studios in Southern California.
Eric has 25 years experience in the Wellness industry as a Chiropractor working in Sports Medicine, Industrial Medicine and Family Practice.
He joined YogaBody in 2015 to open the first studio in Chino, California that has persevered through COVID19 and was voted the #1 Live Virtual Yoga Studio in all California by Yelp in September 2020.
After 25 years of working in the healthcare industry, Eric believes that the future of "medicine" is in the Wellness Industry that will boom after this pandemic as it did after the last one.
Eric is immersed in the yoga industry through the Mindbody Champs program and is one the moderators of the Mindbody One platform. Look for him there!
Links for YogaBody Studios
Website: www.yogabodystudios.com
Facebook: YogaBody Studios
Instagram: YogaBody Studios
Software Links from the episode
Mindbody Online
Referrizer
Fitgrid
__________________________________________________________
For so many of my clients, it’s been a bit of a roller coaster and many have been wanting more connection to support one another.
To honor that need and continue to support both studio and solo yoga practitioners, I’ve created a community focused on the business side of yoga.
And it’s FREE!
I’m calling it Yoga Biz Camp and I’m in the soft launch phase. It’s INVITE only and I’d love to have you join us!
You’ll be an early member and help us set a cooperative culture for our group. You’ll get access to video interviews, all of my business resources, and teachings for new and more established yoga businesses, both solo and studio.
I would like to invite you for EARLY ACCESS right now.
Head over to www.YogaBizCamp.com or apply and I will send you a private invite link so you can join other like-minded yoga practitioners as they also build their businesses and help more folks in the world benefit from yoga!
Hope to see you on the inside!
To apply for FREE entry for this space head on over to www.YogaBizCamp.com
Follow me on Instagram at YogaBizChamp
On this episode, Ingrid Thompson - Fellow Mindbody Business Consultant talks about how important keeping an eye on your business finances can save your yoga business.
Ingrid talks about her upbringing and why finances became important to her and why she cares so deeply that people and health and wellness businesses thrive with a profit mentality.
She give advice for yoga studio and solopreneurs starting up and how to overcome the mindset challenges around money and that profit is not a dirty word.
Ingrid believes that every business owner deserves to fully understand how money works in their business. Understanding business finances and how money works is rarely taught as part of the curriculum and professional training for Health and Wellbeing professionals.
Over time people develop the skills and expertise in their chosen field. As health professionals they reach a stage where they can look at a client and “just know” what’s happening in their body.
Ingrid believes that every business owner can come to understand the financial aspects of business – and it is easier and takes less time than most people believe.
Ingrid shows business owners ways to learn about and understand money and finance using simple language as she draws on 30+ years of working with and explaining the financial aspects of business to a broad range of people in business.
When you understand how money works your life changes completely and forever.
Links for Ingrid:
Website: https://www.healthynumbers.com.au
Podcast: So You want to Start a Business
Business Finance Health Check
Linked In: https://www.linkedin.com/in/ingridthompson/
Book: So you want to start a business
__________________________________________________________
For so many of my clients, it’s been a bit of a roller coaster and many have been wanting more connection to support one another.
To honor that need and continue to support both studio and solo yoga practitioners, I’ve created a community focused on the business side of yoga.
And it’s FREE!
I’m calling it Yoga Biz Camp and I’m in the soft launch phase. It’s INVITE only and I’d love to have you join us!
You’ll be an early member and help us set a cooperative culture for our group. You’ll get access to video interviews, all of my business resources, and teachings for new and more established yoga businesses, both solo and studio.
I would like to invite you for EARLY ACCESS right now.
Head over to www.YogaBizCamp.com or apply and I will send you a private invite link so you can join other like-minded yoga practitioners as they also build their businesses and help more folks in the world benefit from yoga!
Hope to see you on the inside!
To apply for FREE entry for this space head on over to www.YogaBizCamp.com
Follow me on Instagram at YogaBizChamp
This episode is for Yoga Studio Biz Champs!
Communication for Yoga Studios.
As we are reopening communication we should be spending a lot of time communicating with"
-
Existing Customers
-
Lost Customers
-
New Customers
-
and our Staff and Instructors
_______________________________
For so many of my clients, it’s been a bit of a roller coaster and many have been wanting more connection to support one another.
To honor that need and continue to support both studio and solo yoga practitioners, I’ve created a community focused on the business side of yoga.
And it’s FREE!
I’m calling it Yoga Biz Camp and I’m in the soft launch phase. It’s INVITE only and I’d love to have you join us!
You’ll be an early member and help us set a cooperative culture for our group. You’ll get access to video interviews, all of my business resources, and teachings for new and more established yoga businesses, both solo and studio.
I would like to invite you for EARLY ACCESS right now.
Head over to www.YogaBizCamp.com or apply and I will send you a private invite link so you can join other like-minded yoga practitioners as they also build their businesses and help more folks in the world benefit from yoga!
Hope to see you on the inside!
To apply for FREE entry for this space head on over to www.YogaBizCamp.com
Follow me on Instagram at YogaBizChamp
Welcome to Yoga Biz Camp with me Michael Jay.
I'm a yoga business coach with 25+ years of experience as a creative and yoga business owner and some of you may know me from the Yoga Alliance Business of Yoga Webinars
Every day, I help yogis turn their passion into a sustainable yoga business. For 13years, I ran and then sold a profitable yoga studio. I believe in sharing this experience to help others like me pursue their dream and actually succeed.
In this episode, Rachel Scott joins me for a fun, informal chat about Yoga Business post Covid and the new landscape of hustle and opportunities for yoga teachers and yoga studios.
About Rachel
A teacher trainer, author, and education expert, Rachel is committed to helping teachers and studios manifest their vision, passion, and potential. With a Masters of science in Instructional Systems and Learning Technologies, she helps studios and teachers to create high-quality in person and online training and courses. Like many of us, she has worn many hats during her yoga career - teacher, teacher manager, studio director, curriculum developer, departmental director, entrepreneur - and brings all these to the table as a thought partner and ally for her clients.
Rachel can be found at https://www.rachelyoga.com
and Instagram https://www.instagram.com/rachelscottyoga/
_______________________________
For so many of my clients, it’s been a bit of a roller coaster and many have been wanting more connection to support one another.
To honor that need and continue to support both studio and solo yoga practitioners, I’ve created a community focused on the business side of yoga.
And it’s FREE!
I’m calling it Yoga Biz Camp and I’m in the soft launch phase. It’s INVITE only and I’d love to have you join us!
You’ll be an early member and help us set a cooperative culture for our group. You’ll get access to video interviews, all of my business resources, and teachings for new and more established yoga businesses, both solo and studio.
I would like to invite you for EARLY ACCESS right now.
Head over to www.YogaBizCamp.com or apply and I will send you a private invite link so you can join other like-minded yoga practitioners as they also build their businesses and help more folks in the world benefit from yoga!
Hope to see you on the inside!
To apply for FREE entry for this space head on over to www.YogaBizCamp.com
Follow me on Instagram at YogaBizChamp
Welcome to Yoga Biz Camp with me Michael Jay.
I'm a yoga business coach with 25+ years of experience as a creative and yoga business owner and some of you may know me from the Yoga Alliance Business of Yoga Webinars
Every day, I help yogis turn their passion into a sustainable yoga business. For 13years, I ran and then sold a profitable yoga studio. I believe in sharing this experience to help others like me pursue their dream and actually succeed.
In this episode, helping you achieve those goals today I am thrilled to have my good friend, life coach and certified hypnotherapist Kristine Irving (Coach KI) join me. In this episode, we talk about getting to the root cause of why we get stuck, have roadblocks around money, and how to shift that mindset to one of abundance and self-worth.
About Kristine:
I am a Certified Life Coach, RTT Practitioner, and Certified Hypnotherapist (C.HYP.)
I’m passionate about helping my clients discover the root cause of any issues that are holding them back from living unapologetically, living confidently and living free.
I use a unique combination of RTT and Coaching which enables me to access both the conscious and subconscious mind in order to create powerful, positive change in my clients’ lives.
Kristine and her free downloads can be found at http://www.coachki.com
and you can connect with her on Instagram here
_______________________________
For so many of my clients, it’s been a bit of a roller coaster and many have been wanting more connection to support one another.
To honor that need and continue to support both studio and solo yoga practitioners, I’ve created a community focused on the business side of yoga.
And it’s FREE!
I’m calling it Yoga Biz Camp and I’m in the soft launch phase. It’s INVITE only and I’d love to have you join us!
You’ll be an early member and help us set a cooperative culture for our group. You’ll get access to video interviews, all of my business resources, and teachings for new and more established yoga businesses, both solo and studio.
I would like to invite you for EARLY ACCESS right now.
Head over to www.YogaBizCamp.com or apply and I will send you a private invite link so you can join other like-minded yoga practitioners as they also build their businesses and help more folks in the world benefit from yoga!
Hope to see you on the inside!
To apply for FREE entry for this space head on over to www.YogaBizCamp.com
Follow me on Instagram at YogaBizChamp
On this episode, I talk to one of my solopreneur yoga business coaching clients, Annette Arceneaux.
Annette recently launched her virtual yoga signature yoga series to great success. She started with no audience and we worked together over a few months to find her purpose, find her ideal clients, create a registered yoga signature series that actually sells.
Annette met and exceeded her goals and shares her experience on creating and marketing her signature series and describes her experience as being in total alignment with purpose and being in 'Flow State'.
She offers other yoga teachers writing services to promote their yoga programs. You can visit Annette's website to see how she promoted her series at https://www.annettearceneaux.com and she can be found on instagram here.
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SOCIAL MEDIA FOR YOGA BUSINESSES - FREE WEBINAR JUNE 24
Are you overwhelmed with the idea of adding Instagram to your to-do list?
Do you know your students (and potential students) are on IG but aren't sure how to connect and convert on the platform?
Is this the summer you're going to get your marketing and business skills on track?
If you answered yes, to any of the above, join me on June 24th for this FREE webinar.
In this webinar you will get:
•This is Social Media Plan 2.0 specifically designed to make your yoga biz rock!
•Secret Content Recipes that cover CONNECTION, CHARACTER, CLASSES, CONVERSION, AND CREATION
•Get step-by-step guidance on a strategic posting plan Monday - Friday for a whole month.
•FREE PDF and Canva Template to create your unstoppable Yoga Biz Social Media plan
•BONUS Get Unlimited Access and follow up discussions and support in my FREE Yoga Biz Camp Community.
SIGN-UP HERE FOR MY FREE WEBINAR ON JUNE 24TH @2pm PST / 5PM EST
More details about my coaching programs and joining my free Yoga Biz Camp Community www.YogaBizCamp.com
I am thrilled to welcome Katie Donzanti a yoga studio owner in Orlando Florida and fellow Mindbody Champ.
Today she shares what it was like opening a yoga studio with accessibility and inclusivity and at the forefront for her business model and how she walks the talk.
She also shares her personal resilience as a studio owner making it through the pandemic and leaves us with some hope moving forward.
Katie Donzanti is a wife, mother, rebel, change-maker, & animal rescue advocate.
She owns a thriving, accessible, and inclusive yoga studio called The Peaceful Peacock near downtown Orlando.
As a passionate yogi entrepreneur, she is a punk rock creatrix seeking to bring yoga to diverse beings and honor yoga's roots.
Katie is vocal about most yoga happening off the mat.
As a former Digital Marketing Executive for Harley-Davidson, Universal Orlando and NBC, she brings a vibrant passion for digital creative, solutions, and logical user-flows.
Her team helps to change the world by offering all- levels and accessible yoga 7 days a week. www.peacefulpeacockorlando.com
___________________
For so many of my clients, it’s been a bit of a roller coaster and many have been wanting more connection to support one another.
To honor that need and continue to support both studio and solo yoga practitioners, I’ve created a community focused on the business side of yoga.
And it’s FREE!
I’m calling it Yoga Biz Camp and I’m in the soft launch phase. It’s INVITE only and I’d love to have you join us!
You’ll be an early member and help us set a cooperative culture for our group. You’ll get access to video interviews, all of my business resources, and teachings for new and more established yoga businesses, both solo and studio.
I would like to invite you for EARLY ACCESS right now.
Head over to www.YogaBizCamp.com or apply for access via my bio link and I will send you a private invite link so you can join other like-minded yoga practitioners as they also build their businesses and help more folks in the world benefit from yoga!
Hope to see you on the inside!
To apply for FREE entry for this space head on over to www.YogaBizCamp.com
Follow me on Instagram at YogaBizChamp
with Terri Fry
On this episode I speak with Terri Fry about how she started her business with an exit plan in mind right from day one. I love this!
Terri built her business to be a profitable and eventually sellable yoga studio. She also sold her business right in the middle of the pandemic!
Terri is a bundle of high energy with a DIY attitude who thrives on challenges. Her first words, according to her late mother, were “I do myself.” With that innate mindset, Terri isn’t afraid of taking risks and trying new things.
Terri’s work life began at an early age helping in the family run business in Monterey, California. Her horizons and knowledge-base expanded when she moved to the San Francisco Bay Area and began her professional sales career working for a Fortune 500 company.
A major life event motivated Terri to opt out of corporate America and follow her passion for yoga. She left corporate America with no regrets and no looking in the rear view mirror to pursue a new career path as a yoga teacher. This was the springboard which propelled her onto the entrepreneurship path of yoga studio ownership.
Having achieved all the goals Terri had set for the studio, she sold it in July 2020. Yes, in the middle of a pandemic! Terri’s next career chapter as a business consultant has begun. Putting her 30+ years of experience to good use, Terri recently launched Sweat Drop Consulting focusing on boutique yoga and fitness studios.
Terri earned a Bachelor of Arts from The University of California at Santa Barbara and a Master of Arts in Organizational Management from the University of Phoenix. She holds numerous yoga training certificates including one from the Yoga Alliance. Terri’s also a Certified Mindbody Business Consultant.
When not doing yoga, Terri is an avid walker (she love’s her Fitbit!), a quilter, a great reader of historical fiction and enjoys spending time with family.
Terri can be found at www.SweatDropConsulting.com
This podcast is supported by my very own new Business Community Space
YOGA BIZ CAMP - www.YogaBizCamp.comYoga Biz Camp is a FREE community space where I support 2 types of Yoga busineeses:
- Yoga Studios
- Solo Yoga-preneurs
To apply for FREE entry for this space head on over to www.YogaBizCamp.com
Follow me on Instagram at YogaBizChamp
On this episode Mitch McGinley joins me to talk about buying and selling brick and mortar yoga studios in 2021.
MITCH MCGINLEY
Mitch McGinley is a Business Broker, Consultant, and Advisor, specializing in the health and wellness industry. Mitch began his career as an Operations Manager with Omni Hotels, and went on to become the General Manager of a boutique hotel in Little Italy, elevating it to become the highest-rated hotel in San Diego on one of the world’s largest booking sites. He eventually left the hotel industry to pursue his dream of owning a yoga studio with his wife Karson. Together they owned and operated Happy-U Yoga Center for 6 years. During that time, Mitch became a MINDBODY Certified Business Consultant, engaging with hundreds of wellness businesses from all over the world. After successfully selling Happy-U, Mitch was moved to help other small business owners sell. He became a CA Licensed Business Broker working for FIrst Choice Business Brokers in San Diego. Mitch has a Master’s Degree in Business, and is passionate about helping entrepreneurs achieve their biggest payday.
Find Mitch at: healthandwellnessbusinessbroker.comThis series is bought to you by my brand spanking new Free Online Business community also called yoga biz camp.
Its a space dedicated to supporting yoga businesses with free resources, and free monthly fireside question and answers time with myself.
If you are ready to join the next generation of yoga biz champs hop on over to www.yogabizcamp.com
Give me a follow on Instagram
www.MichaelJayOnline.com
Welcome to Yoga Biz Camp with myself Michael Jay.
I'm a yoga business coach with 25+ years of experience as a creative and yoga business owner and some of you may know me from the Yoga Alliance Business of Yoga Webinars
Every day, I help yogis turn their passion into a sustainable yoga business. For 13years, I ran and then sold a profitable yoga studio. I believe in sharing this experience to help others like me pursue their dream and actually succeed.
On this episode, helping you achieve those goals today I am thrilled to have my good friend, life coach and certified hypnotherapist Kristine Irving (Coach KI) join me in talking about how to deal with all of the negative self talk, especially when it comes to putting ourselves out there as the brand of our yoga business.
About Kristine:
I am a Certified Life Coach, RTT Practitioner, and Certified Hypnotherapist (C.HYP.)
I’m passionate about helping my clients discover the root cause of any issues that are holding them back from living unapologetically, living confidently and living free.
I use a unique combination of RTT and Coaching which enables me to access both the conscious and subconscious mind in order to create powerful, positive change in my clients’ lives.
Kristine can be found at http://www.coachki.com
_______________________________
For so many of my clients, it’s been a bit of a roller coaster and many have been wanting more connection to support one another.
To honor that need and continue to support both studio and solo yoga practitioners, I’ve created a community focused on the business side of yoga.
And it’s FREE!
I’m calling it Yoga Biz Camp and I’m in the soft launch phase. It’s INVITE only and I’d love to have you join us!
You’ll be an early member and help us set a cooperative culture for our group. You’ll get access to video interviews, all of my business resources, and teachings for new and more established yoga businesses, both solo and studio.
I would like to invite you for EARLY ACCESS right now.
Head over to www.YogaBizCamp.com or apply and I will send you a private invite link so you can join other like-minded yoga practitioners as they also build their businesses and help more folks in the world benefit from yoga!
Hope to see you on the inside!
To apply for FREE entry for this space head on over to www.YogaBizCamp.com
Follow me on Instagram at YogaBizChamp