The Morning Fix by 510k Cafe: Recent Episodes
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In the 510k Café Morning Fix podcast series, hosts Amy Shepherd and Julie Dye meet with medical technology leaders to discuss trends, innovations and the future of marketing and PR in the life sciences industry.
Join the 510k Café Team for a conversation with multi-talented Orange Neurosciences CEO and med tech founder, Dr. Vinay Singh. Dr. Singh sits down with Julie and Amy to discuss multiple topics and trends impacting the industry today, including his company’s work in creating a new cognitive therapy software to help children improve their reading and comprehension levels, due to dyslexia and other learning challenges. Listen in to learn more! Learn more about your ad choices. Visit megaphone.fm/adchoices
Join us as we chat with Dr. Erica Montes, OB/GYN and founder, The Modern Mujer, a blog in English and Spanish dedicated to answering questions about health, motherhood and medicine. Dr. Montes has great insights about women’s health, birth control and the future of women’s reproductive rights. Learn more about your ad choices. Visit megaphone.fm/adchoices
Join the co-hosts of The Morning Fix by 510k Café as they welcome a very special guest, Professor of the Practice, Len Rubenstein of Johns Hopkins University’s Bloomberg School of Public Health as the professor discusses the health and humanitarian crisis in Ukraine. Six months later, the Russian invasion still rages on with deep impacts to civilians, medical personnel and infrastructure. Learn what has occurred, thus far, and what can be done by the international community to mitigate further suffering and damage. Learn more about your ad choices. Visit megaphone.fm/adchoices
Join us for a terrific interview with Jason Bellet, co-founder and Chief Strategy Officer of Eko. In this episode you’ll learn about how the company is using technology to improve the stethoscope and bring it into the 21st century and what that meant for healthcare during a once in a lifetime pandemic. He also shares his thoughts on the importance of LGBQT+ representation in the medtech industry. Learn more about your ad choices. Visit megaphone.fm/adchoices
Amy and Julie sit down with Adam Sachs, CEO of Vicarious Surgical to find out how the company is going against an industry behemoth to achieve improved patient outcomes.
Important Links: Vicarious Surgical: https://www.vicarioussurgical.com/ LinkedIn: https://www.linkedin.com/in/adamdsachs/ Twitter: https://twitter.com/adamsachsVS Learn more about your ad choices. Visit megaphone.fm/adchoices
When we started this podcast Amy and I had no idea where the journey would take us. Nor did we know how many amazing people we would get to meet because of it. Today’s guest is one of those people.
Esther Dyson is a notable investor, board member, entrepreneur and even a one time cosmonaut in training. It’s hard to fully define what she has meant to the business world – from technology to aerospace and now health (care). After many years of making her mark as a journalist, investor and board member, today she is the executive founder of Wellville - a 10-year national nonprofit project to cultivate equitable wellbeing in five U.S. communities.
Join us for a great discussion with Esther about why she’s more interested in “health” than “care.”
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Join Amy Shepherd and Julie Dye for an insightful conversation about how cloud-based technology is helping the MedTech industry perform at optimal levels. Seth Goldenberg, Ph.D., Vice President of Veeva MedTech at Veeva Systems, talks to our team about delivering purpose built technology to improve the regulatory, marketing, digital asset management, and claims substantiation process. Anyone looking to improve their processes should listen in! Learn more about your ad choices. Visit megaphone.fm/adchoices
One of the people we connected with because of SXSW this year is Afshin Mehin, Founder of Card79, an industrial design firm that counts Ford, Amazon, and Lululemon among its clients. Afshin was on a panel at SXSW called the “Fact or Fiction of Brain Computer Interfaces” and he is here to talk more about this technology and how his company supported the development of an innovative device for Neuralink, one of the companies founded by Elon Musk. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jennifer Jones-McMeans joins us for a thoughtful discussion about how medical device companies can make clinical trials more inclusive. Listen in to also learn about Abbott’s $5 million investment to support scholarships at historically black colleges and universities that have medical schools as well as the National Black Nurses Association and the National Association of Hispanic Nurses. Learn more about your ad choices. Visit megaphone.fm/adchoices
Join us for a conversation with two special guests: Dr. Lindsey Cassidy of Ms.Medicine and Lauren Thaman of Procter & Gamble Ventures. The hosts continue the conversation they started at SXSW 2022 with Ms. Thaman and the Ms.Medicine Group regarding biases in women’s health and what the future will bring. An important conversation- don’t miss it! Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode Amy and Julie connect with Dr. Joseph Ravenell, one of the leading researchers focused on narrowing the healthcare disparities gap among African American males. Dr. Ravenell is Associate Dean for Diversity Affairs and Inclusion at NYU Langone Health, and he serves as a member of the Abbott Medical Advisory Board on Diversity. Dr. Ravenell discusses his background and research that led to “Project Brotherhood” and other community-based approaches that bring health resources into underserved medical communities. Learn more about your ad choices. Visit megaphone.fm/adchoices
Join us for a special conversation with Dr. Lyssa Ochoa, President and Vascular Surgeon at San Antonio Vascular and Endovascular Clinic. Dr. Ochoa shares information on her work in partnership with Abbott as they endeavor to bring the LIFE-BTK Trial to life, an initiative that promotes equitable health care by expanding access to clinical trials of new and emerging medical devices, for those with diabetes and peripheral arterial disease (PAD). The third episode in our podcast series with Abbott-don’t miss it! Learn more about your ad choices. Visit megaphone.fm/adchoices
Part two of our series with Abbott, Amy and Julie sit down with Michael Johnson, Abbott’s Divisional Vice President for Diversity and Inclusion, to talk about the company’s efforts in increasing representation in clinical trials, hiring and medical device advancement. Listen in to learn from the best on how diversity can improve overall business best practices. Learn more about your ad choices. Visit megaphone.fm/adchoices
This conversation with Dr. Philip Adamson kicks off a series of discussions with Abbott leaders from across the company. Dr. Adamson fills us in about the career path that led him to the top spot in clinical and medical affairs with the Abbott heart failure group. He also talks about the importance of improving diversity in clinical studies and how Abbott is working to do that. Learn more about your ad choices. Visit megaphone.fm/adchoices
We sat down with fellow Austinite and long-time medical device leader, Jeff Hopkins, president of Acclarent, part of the Johnson & Johnson family of companies, to hear about his background and how AI and machine learning are impacting MedTech, specifically the ENT space. Learn more about your ad choices. Visit megaphone.fm/adchoices
Join us for a special conversation with Rachel Shelly, Head of Medical Technologies for IDA Ireland, an Irish governmental agency working with the MedTech industry to attract operations to Ireland to serve the EU market. Rachel share insight into investing in Ireland and the EU as well as the latest on the G20 Summit and tax implications for med tech. Learn more about your ad choices. Visit megaphone.fm/adchoices
Greg Matthews, founder of HealthQuant, brings to this episode his unique perspective on how medical device and pharma companies can use data to find the right physician key opinion leaders. Greg is widely known for his expertise on how physicians’ behavior online and offline can inform how companies build out product development, speakers bureau, clinical training, and other corporate initiatives using KOLs. Learn more about your ad choices. Visit megaphone.fm/adchoices
Helmy Eltoukhy stops by The Morning Fix by 510k Café podcast to discuss the technologies Guardant Health is developing for patients with early and late-stage cancers. We also discuss the Clear Your View campaign, which raises awareness of the essential role complete biomarker testing plays in guiding initial treatment decisions for patients with advanced solid tumor cancers, including colorectal and lung cancers. An important message to share. Don’t miss it! Learn more about your ad choices. Visit megaphone.fm/adchoices
Join us for a conversation with sales leader, Ben Barnes. A veteran of the med tech industry, Ben shares best practices for navigating the complicated sales process, how he built a successful career in both large and small-scale organizations and advice for others. Learn more about your ad choices. Visit megaphone.fm/adchoices
Join us for a fascinating conversation with Socialisssima creative agency founder, Norberto Zylberberg, as he discusses multi-cultural marketing campaign experiences in the age of COVID. Learn more about your ad choices. Visit megaphone.fm/adchoices
Join co-hosts Julie Dye and Amy Shepherd as they speak with Anthony Fernandez, Vice President, Marketing, Immunology at the Janssen Pharmaceutical Companies of Johnson & Johnson, about the company’s successful Emerge Tremfyant pharma campaign, which leverages direct patient insights to spotlight the realities and self-described disease symptoms and motivate patients to explore how they can conquer plaque psoriasis and psoriatic arthritis. Learn more about your ad choices. Visit megaphone.fm/adchoices
Join The Morning Fix by 510K Café for an insightful conversation with Barbara Giacomelli, PharmD, Vice President, Advisory Solutions at McKesson Health Systems. Dr. Giacomelli discussed the essential role of technology in pharmacy operations, specifically in drug therapy oversight for patients, as well as the need to safeguard against cyberattacks. Dr. Giacomelli also discussed the importance of women in STEM and how it has impacted her career as a leader and role model.
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Traditionally reliant on face-to-face communication and selling, pharma organizations are taking a fresh look at digital strategies. One of these shifts is to digital tools that support #medication management and adherence. In our discussion with Jen Butler, Chief Marketing Officer at Medisafe, you’ll learn more about this innovative #digital health company and how their technology helps people manage and track their daily prescriptions for better health outcomes. Jen also gives us insight into the company’s approach to content marketing across the many audiences they serve – patients, providers and pharma companies. Important Links: Jen’s LinkedIn: https://www.linkedin.com/in/jennifer-butler-9870274/ For more information about Medisafe visit https://www.medisafe.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
We get it. Thinking about adding another social media platform to your marketing mix is just not something many of us want to do. But what if we told you Clubhouse, the new audio-only platform, is a hot spot for medtech industry movers and shakers? More than 70,000 of them are already engaged and meeting up in the MedTech Club. In this podcast episode, we catch up with Henry Peck, formerly of J&J, and the founder of the MedTech Club on Clubhouse. Henry was an early Clubhouse fanatic and he catalyzed a robust community on the hottest new social platform. Join us to hear more about why he’s doubling down on Clubhouse and social media in general for medtech companies. Learn more about your ad choices. Visit megaphone.fm/adchoices
Join The Morning Fix by 510k Cafe as we welcome Tim Donovan, SVP and Chief Marketing Officer of CareCredit, a Synchrony solution, for a first of its kind conversation regarding flexible patient financing solutions. Tim walks us through CareCredit’s financing for healthcare and how the Coronavirus (COVID-19) pandemic has affected their business and people. He also discusses an exciting integration with Epic App Orchard, which allows health systems and providers using Epic’s MyChart to offer patients flexible, convenient and easy payment options. Join us for an informative chat! Learn more about your ad choices. Visit megaphone.fm/adchoices
Join us for this special interview with Keith Boettiger, President of Abbott Neuromodulation. Mr. Boettiger walks us through his career, which started as a graduate of The Johns Hopkins University nursing program and eventually lead to leadership in the medical device field. The chat also covered the very recent launch of FDA-approved NeuroSphere virtual clinic, a first-of-its-kind remote neuromodulation patient-care technology in the U.S. for patients seeking relief from chronic pain and movement conditions. A true success story of a dedicated leader bringing the best to the market for patient care. Links:
https://www.statesman.com/story/news/healthcare/2021/03/08/abbotts-neuromodulation-group-gets-fda-approval-chronic-pain-app/4620321001/
https://medcitynews.com/2021/03/fda-approval-brings-remote-programming-for-abbotts-deep-brain-stimulation-device/
https://firstwordhealthtech.com/story/5242989
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We recently sat down with Adam Turinas, founder & CEO, of Healthlaunchpad and Lauren Goodman, director of market intelligence, at HIMMS - the Healthcare Information and Management Systems Society. They shared the results of a survey of health tech marketers and how marketing has changed as a result of the pandemic. There were a few surprises from the survey including one about marketing budgets in 2021. We also learned more about Account Based Marketing (ABM) and how healthcare marketers can begin to start implementing those programs in their companies.
Tune in to find out more! Connect with Adam & Lauren: Adam Turnias: https://www.linkedin.com/in/turinas/ Lauren Goodman: https://www.linkedin.com/in/lauren-goodman-ipc/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Social Media has taken over as a critical communication channel. So how has it impacted healthcare professionals? Join us for a conversation with Oculofacial Plastic Surgeon, Dr. Sean Paul, as he takes us through his experience providing treatment for multiple patient populations, from military veterans to cosmetic patients all while expanding a solo practice that now includes multiple surgeons. Hear how Dr. Paul utilizes channels, such as Instagram, LinkedIn and TikTok to reach patients and stay connected to the latest medical technologies. Dr. Paul also discusses teaming up with Dr. Paul Nassif of the E! News series, Botched, for ideaAUSTIN, a virtual event held last year covering best practices and advancements in the aesthetics industry. Proceeds from the event benefitted Central Texas Food Bank. IdeaAUSTIN 2.0 is scheduled for the fall of 2021. Visit ideaaustin.co for more information. Learn more about your ad choices. Visit megaphone.fm/adchoices
Taking a holistic approach to one’s career is often times the best way to get the most out of your professional life and meet your goals. That’s the message we received during a fascinating chat with Kim Rodriguez. As the former President, CEO & Co-Founder of Acessa Health, Kim takes us through their recent $80 million acquisition by Hologic and how her background groomed her to get where she is today. Learn more about your ad choices. Visit megaphone.fm/adchoices
Join us for an informative chat w Dr. Nishi Viswanathan as she takes us through her illustrious career as a physician, cancer researcher and now #entrepreneur and businesswoman. Currently, as Director of the UT Dell Med Texas Health Catalyst, Nishi and her team are making great strides in supporting #medtech #innovation, improving value-based care, and promoting population health and community impact through their work. Important links: https://dellmed.utexas.edu/coventures/collaborative-opportunities/texas-health-colab/texas-health-catalyst Follow on Twitter #TXHealthCatalyst Learn more about your ad choices. Visit megaphone.fm/adchoices
In this chat with Dr. Max Kerr, a board certified sleep medicine dentist and founder of Sleep Better Austin, we talk about the hidden dangers of sleep apnea and how medical device innovation has made a positive impact for patients. He also shares his viewpoint on how medical device companies can be better partners to their clinician customers. Learn more about your ad choices. Visit megaphone.fm/adchoices
Join us for an inspiring and informative chat with Founder & Chief Executive Officer of ImplantBase, Ethan Lauer. Ethan provides a fascinating account of how his military background helped him impact the orthopedic medical device industry through software automation. He also shares his work with SpineHope, a nonprofit dedicated to correcting spinal conditions and improving the lives of children worldwide. Learn more about your ad choices. Visit megaphone.fm/adchoices
Join us for the third installment of our “Deep in the Heart of Medtech” series as we delve into the world of investing in early stage start-ups with serial entrepreneur, Dennis McWilliams. As a founder of several successful ventures throughout his career, including Apollo Endosurgery and now with Sante Ventures, Dennis gives a firsthand view of the investment outlook and the future of the Austin life science space and beyond.
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In the second episode of our “Deep in the Heart of Medtech” series, we interview Dr. Clay Johnston, inaugural Dean of Dell Medical School at UT Austin. Since 2014, Dell Medical School has changed the landscape of the medical technology space in Central Texas. With the med school’s presence, increased venture funding, talent and energy, it’s no surprise industry watchers and the media are recognizing Austin as an emerging life science city. Dr. Johnston gives his insights on the role of Dell Medical School, the Austin medtech landscape and its future. Important Links: Dr. Clay Johnston’s bio: https://dellmed.utexas.edu/directory/clay-johnston Dell Medical School: https://dellmed.utexas.edu To connect with Julie or Amy, visit Marketing Dx https://marketingdx.com/ and Artemis Communications http://artemisprojects.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
In the first episode of our “Deep in the Heart of Medtech” series, we interview Meghan Mavity from Smith & Nephew to discuss medical technology innovation in Austin. Smith & Nephew has had a presence in Central Texas since it acquired ArthroCare. Meghan gives us her insight on when it makes sense to market to patients and caregivers and what it will take for Austin to be mentioned in the same breath as the Bay Area and Minneapolis as a top tier location for medical technology innovation. Important Links: Meghan’s LinkedIn: https://www.linkedin.com/in/meghan-mavity-a75b71/ Smith & Nephew ENT: https://www.smith-nephew.com/key-products/key-ent/ To connect with Julie or Amy, visit Marketing Dx https://marketingdx.com/ and Artemis Communications http://artemisprojects.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Join us for an inspiring conversation with Lento Medical CEO, Leila Bahreinian, as she shares thoughts on rising above adversity by being your best self in a competitive world.
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Join us for an interview with Christine Horton, VP Global Marketing at Nonin Medical, Inc. as she discusses career evolutions as well as surviving and thriving in this new medical technology world. Learn more about your ad choices. Visit megaphone.fm/adchoices