Rural Wealth Podcast: Recent Episodes
John Breese
Small town living will never be the same.
Life in rural communities was initially up-ended when the digital age allowed people living in even the smallest hamlets to gain access to worldwide information.
That was change #1.
Then along came a nasty little pandemic to turn the world on its ear.
Everything about living in a rural community is completely different than what it was 10 years ago with one exception: traditions.
In this podcast, the aim is to see what works in rural towns as well as what’s holding them back.
We’ll take a close look at the stories, case studies and ideas that have generated wealth in rural communities.
Today’s episode is all about how bartering can be used to empower rural communities - provided, of course, that it’s done right.
If you aren’t familiar with bartering, it is simply the act of trading an item or service with another person without the involvement of money.
Can organized bartering systems help build rural communities?
This episode is all about the food that other people prepare for us and what the rural food services industry can expect in what many are calling the new normal.
Compared to the economic crash of 2008, the effects COVID has wreaked on the restaurant industry can be considered nothing less than catastrophic.
And while the effects of the pandemic have been hard across the board, the small town food service industry has faced its own unique set of challenges.
Instead of discussing rural living per se, I’m going to talk about a marketing element that could do A LOT to help you build a rural business.
That element is email marketing.
I have to confess, this is where I’m going to geek out a little as copywriting is something near and dear to my heart.
In this episode, I’m going to cover how one municipality seized on the pandemic to grow its population and bolster its economy.
Once the pandemic took over the global economy and the face of day-to-day work changed, The city of Tucson wanted in on the pool of talent that was looking to seize on the pandemic to migrate.
The goal was to launch the project with 10 spots available to give the initial a ‘test flight’ - to see if it had any potential.
In a few cases, you may have no choice but to start a business when leaving the city as many rural communities lack the job opportunities that allow for professionals to continue working in their careers.
In this episode, I’m going to run through some of the pros and cons to starting a business in a small town to help you make an informed decision on whether or not small town entrepreneurship is for you.
With today’s episode, I want to talk about boring businesses and how they are a great key to success in rural areas.
Sure, you’ll never read about these businesses in Inc or Entrepreneur magazine and you’re unlikely to see the owners of these businesses being interviewed on your favorite startup podcasts, but these business owners live very well.
A lot of these businesses are so commonplace, they either weren’t overly affected by the pandemic or remained completely untouched.
So what do we define as boring businesses?
Listen in to find out.
All across North America, you’ll find plenty of small towns recognizing the need to grow their populations and looking to boost their numbers.
Growing a small town is not always an easy proposition - in fact, it can be a very daunting task.
In this episode, we look at a eight elements that contribute to the healthy growth of small communities.
We will also check out how a marketing campaign designed to bring more people to my town failed miserably.
Hello and welcome to the debut episode of the Rural Wealth Podcast.
My name is John Breese and I’ll be hosting this show.
I wanted to use this premier episode to explain what I hope to accomplish with this podcast and how I came around to creating it.
So let’s jump right into it, by starting with what led to the creation of this podcast.
Get the full story here.